Official Publication of the Oklahoma Press Association Vol. 82, No. 6 • 16 Pages • June 2011

Download The Oklahoma Publisher in PDF format at www.OkPress.com/the-oklahoma-publisher

THIS MONTH: Online coupon program coming to Bartlesville The Bartlesville Exam- deals right here and promotions. in making this type of free OPA COMMITTEE SIGN-UPS. iner-Enterprise is prepar- in the Bartlesville Stephens Media service available locally to Open to any staff member ing to launch its own local area.” is the Examiner- both merchants and con- of an OPA business member online bargain service. Cool Deals is Enterprise’s parent sumers alike,” said Rush. newspaper. Sign-ups for “Cool Deals” similar to other company. Online coupon programs PAGE 2 began this month. local online cou- “This is different may offer newspapers a “We know that online pon programs such from selling news- new source of revenue. deal sites have seen explo- as Groupon or Liv- paper advertising,” “It’s not going to solve BACK TO SCHOOL. Get some sive growth across the ingSocial. Rush said. “We had all our problems, but it’s great ideas on how to cover country, but most of those Consumers will to switch gears and a step. All of us in print this event in your community. cater to larger metropoli- sign up to receive learn a different ter- are going to have to make PAGE 6 tan areas,” said Examiner- emails alerting minology.” this venture into the online Enterprise Editor and Pub- them to savings of For customers world. lisher Chris Rush. 50 percent or more not experienced “I realize a lot of folks “Cool Deals caters to by simply provid- with online coupon we’ll be reaching with this local merchants and shop- ing a valid email Rush said about 500 con- deals, the sale starts program may not be tradi- pers right here in the Bart- address. A registration box sumers already signed up from ground zero. “We tional newspaper readers,” lesville region. We will is located at the top of for the program and sev- have to explain the whole Rush said. offer the same type of the newspaper’s website – eral deals have been sold to concept,” Rush said. “They probably get savings as the other big, www.examiner-enterprise. local merchants for the tar- A cross-platform mar- most of their information national sites – typically com. Once there, users can geted launch this month. keting strategy will utilize on screen, they prefer to do 50 percent off or more on simply sign up with their To power the program, both print and online prod- their shopping on screen products and services – but email or take the next step Stephens Media chose ucts, Rush said. and they get their news on SEVERE WEATHER. See you can redeem those sav- of registering for their own Second Street, a software “The newspaper, with screen. Terry Clark’s favorite fronts ings without driving to a Cool Deals account by fill- company out of St. Louis, its considerable marketing “This is opening up a from the recent storm remote market. You can ing out a short form under Mo., which offers customi- power – both in print and new audience.” coverage. now get those same great the “Registration” tab. zable software for contests online – is taking the lead PAGE 12 Claremore Daily Progress updates masthead, reduces web width plans to change the back- Online readers will find So far there have been ground color of the Rog- similar branding incorpo- no complaints about the ers image to allow Rogers’ rated at claremoreprogress. new masthead or web face to stand out more. com. width, though a few read- The Claremore Daily incorporates a revamped Inside, small changes The Progress has ers were a bit thrown off Progress debuted a new image of Will Rogers, have been made to the retooled its website with by the changes. look on June 7, which which was also featured in paper’s datelines. homepage sections show- “We had one woman included a cleaner, updat- the previous masthead. Dabney saw no need ing top stories and com- come in saying our deliv- ed masthead. The image was scanned for a drastic redesign. munity news. ery missed her house,” The web width of from the original and is “We’ve had a good Sections for news on said Dabney. The Daily Progress was still being tweaked to deal design for several years,” each Rogers County town “Turns out the paper reduced by one inch from with printing changes, said said Dabney. “We didn’t also have been added to was on her lawn the entire 23” to 22”. Publisher Bailey Dabney. feel like we needed to provide an easier and time, she just wasn’t used The new masthead Dabney said there are go in a grossly different more manageable access to the new ‘top.’” direction.” to areas of news. 2 THE OKLAHOMA PUBLISHER, June 2011

sified page and headlines, and referred to weekly publishers serving on the OPA different styles as typefaces, not fonts. board. Four come from the west half of the The body type for the newspaper came state, five from the east and one from the START THE PRESS from glorified typewriters called Justo- metro area. With that comes a better under- writers and UPI sent the news via a tele- standing of how issues affect newspapers type machine. The steady pounding of the of all sizes. OPA President’s Column teletype keys seemed to set the pace for the It has truly been a privilege to have been By ROD SERFOSS entire newsroom. surrounded by great people that serve on Clinton Daily News Publisher Finally we made the leap to typesetting the OPA board. “Thank You” doesn’t seem computers. Our first were Compugraphic’s adequate to express my appreciation to model 2961, 4961 and a 7200. The 2961 daily publishers Jeff Funk, Enid News and hen I began working at the Clin- on a 33-inch web and handled the rolls of and 4961 were about the size of large Eagle; Robby Trammell, The Oklahoman, ton Daily News it was a huge paper without a forklift. Ink was put in refrigerators and were used for body copy. and Brian Blansett, Shawnee News-Star; Wbattle to get a paper out each the press by dipping it out of a 55-gallon The 7200 looked like a small piano and and weekly publishers Rusty Ferguson, day. A typical, full-time work schedule drum with a six-inch putty knife and an was used to output headlines. The Cleveland American; Gloria Trotter, called for 50 hours a week, but most times Addressograph was the state-of-the-art Since those days computer technology The Countywide & Sun; Barb Walter, 60 hours was closer to the norm. On Sat- labeling machine. has improved rapidly. $100,000 front end The Hennessey Clipper; Jeff Shultz, The urdays it was in the office at 8 a.m. and, if When we took a picture it involved systems have been replaced with personal Garvin County News Star; Dayva Spitzer, everything went well, you could be home hours in the darkroom developing film and computers, laptops and iPhones. Today, The Sayre Record & Beckham County by 2 a.m. Sunday. making a print. From there it was loaded full color pictures are easier to produce Democrat, and semi-weekly publisher Jeff In the good old days, it seemed a fight on the graphic arts camera so a halftone than the black and white ones were in the Mayo, Sequoyah County Times, for their broke out between staff members on a could be made. The halftone then had to be 1960s. service and commitment to the Oklahoma weekly basis. When you got past the spark cut and glued on the page. If you got one Like hot type, Justowriters and devel- Press Association. that started the explosion, you quickly flipped, which happened often, the identi- oping film, another era in my newspaper Along with them, our association is for- found that the fuel was fatigue and stress. fication in the cutline read backwards. At life is coming to an end as I hand over the tunate to have Mark Thomas as our execu- Thanks to changes in technology, it has the end of each day you went home smell- OPA president’s gavel to Rusty Ferguson. tive vice-president. Working closely with been decades since we have seen an old ing like rapid fixer after tray developing him the past year has truly been a learning fashioned office fist fight or discovered a pictures, pages and halftones. t has been an honor to work with a experience. It is difficult to fathom every- half empty bottle of vodka hidden by fel- The old platemaker we had was a mar- board of directors and OPA staff that is thing he does for Oklahoma newspapers low workers. riage between a vacuum cleaner and an Icommitted to the newspaper industry. until you try to follow him for a year. Not In the 1960s, we complained about hav- arc welder. If everything went right, which Not only are they visionaries, they have only is Mark good for our association, he ing more than one double-truck grocery ad it did about 60 percent of the time, you the courage to make tough decisions in and his family are the type of people who because it forced us to make multiple press would end up putting a plate on the press order to move your association forward. At truly make the world a better place. runs. I can even remember many years that would actually print. a time when it would have been easier to As my term as president comes to an ago when we decided it wasn’t in the best When I started in the newspaper busi- just talk about issues facing the OPA, they end, I realize that the biggest reward of all interest of the newspaper to accept inserts. ness 46 years ago, the Clinton Daily News dealt with them head on. is being able to say with confidence that, That decision was quickly set aside. had already converted to offset. But even Your association is strong because of because of these people, the future of our A color ad in those days consisted of though we were “cold type” we still poured the board’s diversification. Currently there association is in great hands! black, white and red – period. We printed pigs, cast mats, used hot lead for the clas- are four daily, one semi-weekly and five GET INVOLVED: Sign up to serve on an OPA committee this year Join the team for 2011-12! in-person meetings last three hours or less the Oklahoma Newspaper Foundation to Plan. Only staff from LSP member and lunch is provided. plan educational workshops, activities newspapers may serve on this committee. It’s draft season for Oklahoma Press Ready to pick your team? Look over and learning tools the membership can Association committee members and you MARKETING: Reviews marketing efforts of the descriptions and sign up today! use at newspapers. Works with the Awards member newspapers to encourage proper can be a first round pick. All staff mem- Committee on the Awards Ceremony at the Oversees and makes recom- marketing of newspapers to advertisers bers of OPA business member newspapers AWARDS: annual OPA Convention. (Approximately mendations for changes to all awards and and readers. Provides guidance to OPS can serve on a committee or two. seven conference calls per year) You can make a difference in the recognition activities administered by the staff on marketing efforts to sell more newspaper industry, offer ideas and lead association. Coordinates and plans Better GOVERNMENT RELATIONS: Reviews all newspaper advertising, publications, the association. Committee terms will run Newspaper Contest Awards Ceremony legislative activities of the association, classified ads and clippings. from July 1, 2011, to June 30, 2012. at the Annual OPA Convention (to be works to carry out the legislative agenda To register for committees, go to: www. Committees meet by conference call held in June 2012) and monitors current set by the board and develops OPA okpress.com/committees. Please register a few times a year. All calls are set on awards as well as considering potential legislative platforms. by July 1, 2011. either Thursday or Friday. Most in-person new awards. For more information, call (405) 499- LEGAL SERVICES PLAN: Reviews and meetings will be held at the OPA office at 0020 or 1-888-815-2672 (toll-free in OK) EDUCATION: Plans the major conventions improves the legal services provided to 3601 N. Lincoln Blvd. in Oklahoma City. or email Member Services Coordinator and events of the association. Works with member newspapers of the Legal Services Calls generally last about half an hour; Eli Nichols at [email protected]. 3 THE OKLAHOMA PUBLISHER, June 2011 New ad manager AG releases Broken Arrow audit Results of a state audit of Broken Arrow dations to the school district on those at Duncan Banner Public Schools released June 9 indicate violations, including review of the process possible criminal open records violations for approving all personnel contracts and Melinda Ray has been named adver- and favoritism towards vendors. specifics about purchase orders. tising manager of The Duncan Banner. Attorney General Scott Pruitt said those The 84-page report contains 18 objec- ISSN 1526-811X Ray will coordinate all sales and allegations merit further investigation. He tives or allegations investigated by the state Official Publication of the marketing components of The Banner. withheld the details of those allegations auditor’s office related to activity between OKLAHOMA PRESS A Waurika native and Waurika High until his investigation is complete. July 1, 2006, and March 31, 2009. graduate, Ray started her newspaper Two allegations were determined to The audit stemmed from infighting ASSOCIATION career as a proofreader at The Banner be violations of the Public Competitive among some members of the Broken in 1993. She spent two years as office Bidding Act, but auditors concluded those Arrow school board and former Superin- 3601 N. Lincoln Blvd. manager for the Grayson County (Tex.) Oklahoma City, OK 73105-5499 violations weren’t intentional. State Audi- tendent Jim Sisney. (405) 499-0020 • Fax (405) 499-0048 Shopper from 1998-2000, then returned tor Gary Jones made specific recommen- to The Banner as an advertising sales Toll-Free in Oklahoma: (888) 815-2672 executive. Web: www.OkPress.com Banner Publisher Ed Darling said E-mail: [email protected] Ray earned the expanded responsibili- PUBLISHER ties at the newspaper. Catoosa police department sued for records Mark Thomas “We’re excited about the knowledge, A Vinita lawyer filed suit against the the audio and video recordings of his cli- [email protected] enthusiasm and energy she brings to the Catoosa Police Department for public ents’ arrests as part of his defense. EDITOR position. She is committed to providing access to the department’s audio and video Lee’s co-counsel is Stephen G. Fabi- Jennifer Gilliland quality customer service and to helping recordings. an, Jr., Oklahoma City, who successfully [email protected] us design and deliver results-oriented Josh D. Lee also filed suit against the sued the Oklahoma Department of Public products to our readers and our adver- Claremore Police Department. Safety after the Oklahoma Highway Patrol OPA OFFICERS tisers,” Darling said. Lee’s firm – Ward & Lee, PLC – repre- refused to release videotapes of traffic Rod Serfoss, President sents Oklahomans who have been accused arrests. of alcohol related offenses while operating The Oklahoma Open Records act allows Clinton Daily News motor vehicles. citizens to file a lawsuit against a public Rusty Ferguson, Vice President Henryetta Free-Lance Lee claims he often makes requests for body or official that denies access to open The Cleveland American records. Barb Walter, Treasurer finds new office space The Hennessey Clipper After a brief period of homelessness, Mark Thomas, Executive Vice President the Henryetta Free-Lance has found a per- Canton Times’ managing editor retires after 35 years manent office space located at 811 West Oklahoma City Main Street. Jean Hewitt, managing editor of The The Times held a retirement reception The Free-Lance was forced to shut Canton Times, has retired after more than for Hewitt at the newspaper office on June OPA DIRECTORS down their old location after extensive 35 years with the paper. 2. In honor of her retirement, Miller pre- Gloria Trotter, Past President damages from heavy rains during April. Hewitt began her career at The Times sented her with a gold watch. The Countywide & Sun The Free-Lance’s sister paper, the in 1973. She started under then publisher “Jean has always been a faithful Jeff Shultz, The Garvin County Okmulgee Daily Times, opened its doors Tim Curtin and continued at the paper after employee,” said Miller. “We wish her the News Star to Free-Lance staffers to produce the paper Mack and Connie Miller purchased the best and hope she finds time to relax some Jeff Mayo, Sequoyah County Times in Okmulgee. paper in 1991. now.” Jeff Funk, Enid News & Eagle Soon after their move to Okmulgee, a Robby Trammell, The Oklahoman temporary space was found at 407 West Main, sharing a space in a music store. Dayva Spitzer, Sayre Record & The staff is still dealing with the head- Beckham County Democrat aches of moving offices, running into sev- Brian Blansett, Shawnee News-Star eral problems with their phone lines. OKLAHOMA NEWSPAPER SUBSCRIBE TO THE OKLAHOMA PUBLISHER FOR SALE $12 PER YEAR Semiweekly. City of over 8,000. Revenue $400,000. Lots of potential. Decent cash fl ow. THE OKLAHOMA PUBLISHER (USPS 406-920) Good economy in the area with both agricultural is published monthly for $12 per year by the and industrial payroll. Oklahoma Press Association, 3601 N. Lincoln Blvd., Oklahoma City, OK 73105-5499. Periodicals ROLLIE HYDE, SR ASSOCIATE postage paid at Oklahoma City, OK. W. B. Grimes & Company POSTMASTER: Send address changes to THE (405) 735 7394 • [email protected] OKLAHOMA PUBLISHER, 3601 N. Lincoln Blvd., www.mediamergers.com Oklahoma City, OK 73105-5499. 4 THE OKLAHOMA PUBLISHER, June 2011 OPA CALENDAR OF EVENTS MISSION POSSIBLE: Complete Listing of Events at Peter Wagner returning to OKC www.OkPress.com Tulsa World editor THURS., JULY 14 with two-part advertising program MISSION POSSIBLE: reveals secrets to GETTING COMMUNITY Every year, the Oklahoma Newspaper for a positive PowerPoint comparison to NEWSPAPERS ONLINE Foundation focuses on bringing training others across the nation. Tulsa World Web editor Jason Collington programs to Oklahoma Press Association Wagner’s newspaper is considered one online success can help you get your paper online. Don’t members. This year, the foundation heard of the best weekly newspapers in the coun- miss this chance to talk to an expert about over and over, “We want more workshops try. He currently serves as president of the Your mission…Learn how to build starting or improving your website. Learn how about advertising!” National Newspaper Association Founda- stronger ties with your community to build stronger ties with subscribers, non- To fulfill that request, the ONF Adver- tion’s Board of Directors. and potential advertisers through your subscribers, advertisers and non-advertisers. website. The Web offers many cheap and free ways to tising Training Series is bringing back The workshop will be held from 10 a.m. workshop presenter Peter Wagner, pub- to 4 p.m. at the Clarion Meridian and Con- Impossible? Not anymore. This better connect to and engage your audience. summer, Tulsa World Web Editor Jason Registration $35. For more information, go to lisher of the N’West Iowa Review, for a vention Center at 737 S. Meridian Avenue www.OkPress.com. two-part workshop to teach ad reps and in Oklahoma City. Registration is only $35 Collington will give community papers designers new ways to create high quality per person. of all sizes the secret clues to achiev- THURS., JULY 21 ing their goals online. THE ART OF ADVERTISING products. To register online, go to www.OkPress. Wagner’s workshop, “The Art of Adver- com/events-calendar, or print a PDF of the Learn how to connect to your audi- WITH PETER WAGNER ence, increase subscriptions, find N’West Iowa Review publisher Peter Wagner returns tising,” is scheduled for Thursday, July 21, registration form to mail to the Oklahoma in Oklahoma City. His previous workshop Press Association at 3601 N. Lincoln Bou- sources and offer advertisers more with a two-part workshop to teach you how to design options. and sell ads to create high quality products for your focused on sales promotions. Now attend- levard, Oklahoma City, OK 73105, or fax clients. Ad designers and salespeople will benefit ees can learn his tips for “Selling inside registrations to (405) 499-0048. This Oklahoma Newspaper Founda- from sessions on guiding customers through the art out: Interviewing your way to a sale.” Don’t miss the fall installment in the tion workshop includes demonstrations of the interview and how to design better looking, Wagner said his interview lessons help ONF Advertising Training Series with pre- on a number of Web tools and hand- more effective ads in color and black and white. attendees find out what their clients need senter Carol Richer from Sales Training outs that offer step-by-step instruc- Attendees will learn to turn listening into a sale, and and expect. The session will have hands- Plus. tions. Wagner will also collect design samples from attend- on sales interview exercises designed to For more information or questions, The workshop will be held Thurs- ees and give pointers. Registration $35. For more day, July 14, from 10 a.m. to 3 p.m. at information, go to www.OkPress.com. turn questions into sales. contact Member Services Coordinator Eli The second part of the July 21 session Nichols at (405) 499-0040 (toll-free in the Metro Technology Center campus THURS. & FRI., AUG. 11 & 12 covers design. Early registrants can get Oklahoma at 1-888-815-2672) or email in the Economic Development Center. GET CREATIVE WITH feedback on their version of various ads [email protected]. The campus is located at 1700 Spring- ADOBE INDESIGN lake Drive in Oklahoma City. Registra- Join us for intense training in Adobe InDesign! tion is $35 per person. Attendance is Thursday’s seminar, taught by OPA consultant Masked bandits invade newspaper office limited to 30. Wilma Melot, will cover shortcuts and features Collington directs the award- in Adobe so you can get the most out of your Ida Roberts was sitting at her desk typ- design and meet your newspaper’s deadlines ing on Memorial Day when three ceiling winning digital media products at the with ease. Friday’s workshop is perfect for tiles came crashing down. Tulsa World. new designers and experienced designers. “It nearly scared me to death,” said Before being named web editor, he Upgrading from Creative Suite 4 to 5? Want to Roberts, owner and publisher of the Fair- was the World’s web content coordina- add more skills in Photoshop and Illustrator to fax Chief. tor and a feature writer. your paper’s design toolbox? Wilma Melot will Collington is an Oklahoma State show you the newest ways to use these Adobe Her first thought was that there was a leak in the attic, but the tiles didn’t show University graduate who worked at the offerings. Registration $20 per day. For more Oklahoma City bureau of the Associ- information, go to www.OkPress.com. any signs of water damage. These three bandits were apprehended at ated Press before joining the Tulsa THURS., SEPT. 15 Roberts went to the back of the news office for a dustpan and broom and began the office of the Fairfax Chief. World. He also teaches an Internet HOW TO COVER MEETINGS cleaning up the insulation that came down Communications class at OSU-Tulsa. From crafting the story lead to research to how put a live trap in the attic to catch the To register online, go to www. to start on a beat, there’s a lot to know about with the tiles. “I started sweeping and heard some- mother raccoon. The next day, “a very OkPress.com/events-calendar or print covering that city council meeting. Don’t you a PDF of the registration form to mail wish you could ask a group of experienced thing,” she said. And then she noticed the unhappy momma coon was sitting in the reporters and editors what to do before you insulation was moving. cage,” Roberts said. The mother raccoon to the Oklahoma Press Association at grab a fresh notebook and head out to the Fearing it was a snake, (“I’m deathly was released outside of town and the three 3601 N. Lincoln Boulevard, Oklahoma meeting room? Now you can. Local newspaper afraid of snakes,” she said), she called cubs were adopted by local residents. City, OK 73105. Fax registrations to reporters and publishers will speak on Open a young man who helps out around the “All of them are doing fine,” said Rob- (405) 499-0048. Meeting laws and the best way to cover public office to see what it was. When he got erts. “They adapted to bottle feeding and For more information, contact meetings at this workshop. Registration $35. are being very loving and very playful.” Member Services Coordinator Eli For more information, go to www.Okpress.com. there, he lifted the insulation and said, “You’ve got a baby raccoon. No, you’ve Roberts, who began working at the Nichols by phone at (405) 499-0040 or For more information on upcoming events, visit the got two. No, you’ve got three.” Fairfax Chief in 1996 and bought the 1-888-815-2672 (toll-free in Oklaho- website as noted in the calendar, go to the OPA website at The three cubs were huddled together weekly newspaper in 2001, said this is the ma) or by email at enichols@okpress. www.OkPress.com or contact Member Services Director com. Lisa Potts at (405) 499-0026, 1-888-815-2672 or in the insulation. The young man put the first time the office has been invaded by e-mail [email protected]. cubs in a barrel, patched the ceiling and masked bandits. 5 THE OKLAHOMA PUBLISHER, June 2011 Interns spending summer holiday at Oklahoma newspapers The Oklahoma Newspaper Foundation PSYCHESHA MOSS, Roberts has experience in freelance TONI HILL, a Tulsa provided funding for newspapers to hire an Oklahoma State reporting, assisting with campus news- Community College a summer intern through the 2011 ONF University junior casts and writing for the Oklahoma student, is an intern internship program. who writes for Department of Tourism as a Discover at The Owasso Last month, we introduced you to 11 the O’Collegian, Oklahoma intern. She said she’s ready for Reporter. of this year’s interns; this month, meet the joined the staff at her next internship. “My love for final 13 who are working around the state OKC Friday for her “I am always excited about a new media began during this summer. internship. Moss opportunity and love an adventure,” she my teenage years said she wants to become the creative said. when I developed an insatiable desire for CHELSEY KRAFT, director for an advertising firm. “This internship offers just that.” knowledge about those things that influ- a sophomore at “I have a range of communications enced my existence,” she said. “I learned the University of interests,” she said. “Be it advertisement KYLE SALOMON will that my world was connected by the lives Oklahoma, has design, feature journalism or politics serve an internship of others and that knowledge was indeed her first college and governmental affairs, I want to be at the Sand Springs power, and I wanted to be part of that internship with the involved somehow.” Leader. Salomon, cycle, not for personal gain, but to help Shawnee News- a University of improve the lives of others.” Star. Kraft, sports MARY NEWPORT will Oklahoma senior, Hill plans to create print and video coordinator at OU’s Sooner yearbook, intern this summer has been a reporter content for the Owasso Reporter website. hopes to become a sports journalist. at The Countywide for the Oklahoma “At 15, I decided what I wanted to do & Sun in Tecumseh. Daily. Last summer, he covered sports ALEX HILTON was with the rest of my life,” she said. “I had Newport, an East and news for The Norman Transcript and hired as an intern a passion for writing and loved watching Central University The Moore American. by the Edmond Sun. sports, which I jokingly blame on my par- sophomore, “I want to gain as much experience The University of ents because of how my dad would come remembers the as I can in the journalism field before I Oklahoma freshman home on Mondays and plop me in his value of her first internship. She was an graduate and start my career,” he said. is a sports writer lap to watch Monday Night Football. My unpaid intern at the Shawnee News-Star “Just like anything else, the more experi- for The Oklahoma freshman year in high school, it clicked her freshman year of college. ence you have, the better you will be as a Daily and interned that I should combine my two interests “(At the News-Star) I learned how to journalist.” at Sooner Spectator magazine. Hilton also into a career.” conduct an interview, what kind of ques- worked for the Thunder Youth Basketball tions to ask my sources and to keep call- LINDSEY BUIE, Camp. KELLY KIEFER, ing until someone was willing to talk to a junior at Oral a Northeastern me,” she said. “I discovered the strange Roberts University, O’CHE JACKSON, a Oklahoma A&M and wonderful spellings of Oklahoma is working at The high school junior, junior, joins the town names and the proper capitalization Sapulpa Daily is interning at The staff at The Miami of rodeo events.” Herald. She said Ardmoreite. Her News Record for she plans to learn as goal is to write the summer as a KORY OSWALD, much as she can. for the New York photographer and a senior at the “I look forward to this summer intern- Times. Jackson event reporter. “My goal is to learn more University of ship because it is a great opportunity writes for the about the area and people in Northeast Central Oklahoma, for me to gain first-hand experience and campus newspaper at Take Two Academy. Oklahoma,” she said. “What better will intern at The further develop the skills I am learning to Jackson said her son, Karion Chavez, is way than to spend the summer with a Oklahoman this become a better writer and communica- part of her inspiration. newspaper?” year. In 2009, tor,” Buie said. “I do not look at my son as a burden, Oswald served an but he was a definite wake-up call to ANDREW MORPHEW ONF internship at the El Reno Tribune. LIBERTY WALKER, pursue my dreams and not to let anything is on the Duncan “My primary goal as a journalist is to a Northeastern hold me back, because now I am not only Banner team as keep the public informed,” Oswald said. Oklahoma State striving for the best for myself, but also an ONF intern. “I know the vital role the press plays in University senior, another life,” she said. Morphew is a senior propelling communities and democracy is working at the “Seeing things come together from at the University forward.” Muskogee Phoenix beginning to end is exciting to me. Draft- of Science and this summer. ing ideas and turning them into a story for Arts of Oklahoma SHAWNDRA ROBERTS, “I’m excited to all of the town to see is one of my life- in Chickasha. He is sports editor for the an El Reno native, learn more about the different beats they long dreams.” campus paper, The Trend. will work at her have reporters working on,” she said. “As soon as I graduate, I hope to get hometown paper “The layout is also something I look for- a job at a community newspaper so I can this summer. The ward to learning. I hope to be working cover a lot of local sports,” Morphew University of for a daily newspaper 10 years from now. said. Central Oklahoma I’m not sure what that will look like, but senior is the ONF I know that my passion for writing and intern for the El Reno Tribune. reporting will make it worthwhile.” 6 THE OKLAHOMA PUBLISHER, June 2011 GET READY FOR BACK TO SCHOOL With summer just around the corner, it creative ways to cover kids going back to Internet Safety to Child Nutrition. Under School coverage comes from other news- may seem too early to start thinking about school. the header “Children,” look for useful top- papers. Back to School issues, but it’s only a few The Oklahoma State Department of ics such as Immunization Schedule and To help you get started, here are several months away. Education’s website, sde.state.ok.us, con- a header titled “Back to School,” which ideas from OPA member newspapers. A Don’t wait until school’s starting to tains a great amount of useful information. contains helpful links for parents and stu- quick look through last year’s pages found try and come up with new ideas. This is a Under the “Community” link on the home dents. full-page layouts, photo opportunities and great time to start making plans for some page, you’ll find information ranging from Some of the best ideas for Back to revenue ideas. Full-page features with creative layout

Good design pulls in readers. Add good content and photos and you’ve got a winning combination. These pages from the Enid New & Eagle, Claremore Daily Progress, Pauls Valley Daily Democrat and The Newcastle Pacer are great examples of how to package back to school features. Don’t forget those photo opportunities

Candid or staged, back to school photos are cute. Tulsa World photographer James Gibbard gets great expressions from kids getting haircuts; Dayva Spitzer, co-publisher of the Sayre Record & Beckham County Democrat, put the focus on a four-year-old shopping for back to school supplies. Two boys protest going back to school in this photo from The Allen Advocate. 7 THE OKLAHOMA PUBLISHER, June 2011 Increase your revenue with back to school ads

Don’t miss this opportunity to increase your ad revenue in back to school issues. The Hugo Daily News anchors its ABCs of Safety page with two ads; Coweta American runs a full page of business card ads under a banner; Durant Daily Democrat sells spots in its ABCs of School Bus safety page; and the Mustang News provides a full page under its Back to School banner. Package schedules, supply lists, calendar events and more

Place similar items together with art for more impact as shown in these pages from The Cleveland American, Mooreland Leader, Cherokee Messenger & Republican, and Canton Times. 8 THE OKLAHOMA PUBLISHER, June 2011 Ferguson family is full of high achievers By SUSAN HYLTON, Tulsa World staff writer who set the family valedictorian challenge Reprinted with permission of the Tulsa World in motion. hen Rusty Ferguson found “I always felt I had to do as good as out he was Cleveland High Libby or better,” Lincoln said. WSchool’s valedictorian in 1979, The parents say each child developed it was just a fun thing he could tell his individual study habits and strengths as mother when he got home. they grew older. He had no inkling then he was setting Libby, called “the thoughtful one,” an example of hard work and persever- buckled down in her room alone with ance that would drive his four children the goal of straight As, her father said. decades later. Rusty said she’s compassionate and “sees Twins Landon and Layne graduate straight to the heart.” She just finished her with 100 other Cleveland seniors on first year as a first-grade teacher in Mid- May 27 as valedictorian and salutatorian, west City. respectively. There are a total of six vale- The second child, Lincoln, is consid- dictorians at the school this year. ered the organized one who is “intellec- Cheering them on will be siblings tual and goal-driven,” his father said. Libby Bayouth, 2005 class valedictorian, As a first-grader, he announced he and Lincoln, 2009 class valedictorian. would be U.S. president one day and Rusty said Layne, who is salutatorian, hasn’t taken it back. He will be a junior was only 0.4 points short of sharing the at the University of Oklahoma in the fall top spot with his identical twin, calling and is studying journalism. that a “long, sad story.” The twins, Landon and Layne, have The short version is Layne had an been “incredibly active” since infancy, 89 percent in anatomy class a couple of their father said. semesters ago. It seems he might have Both are student council officers and misidentified a few obscure bones in the linebackers, making the All-Star team for human body. Class 4A. “They gave me a hard time about it,” Landon is more time-conscious, and Layne said of his snickering brothers. Layne is more laid-back, their father said. Their mother, Deana Ferguson, is no “Not much bothers him – except anat- academic slouch either. omy class,” Rusty quipped. She nearly took the top honor in 1981 The twins haven’t decided on a univer- at Anadarko High School with her 4.0 sity yet but are getting offers to play foot- grade point average. But she was tech- ball. They are leaning toward studying nically third in her class because of a political science followed by law school. weighted grading system. So, the family of six has four valedic- he Ferguson children also received torians, one salutatorian, and one top-of- hands-on experience in family- The Ferguson family – twins Layne and Landon, 18; their parents Rusty and Deana; sister owned businesses. Libby Bayouth, 24; and brother Lincoln, 20 – have all graduated at the top of their classes. the-class. T Deana owns a flower and gift shop, Among them, there are four valedictorians, one salutatorian and one top-of-class honor. “Yes, I get all kinds of abuse,” Deana Rusty is publisher of the Cleveland Amer- Photo by Tulsa World photographer JAMES GIBBARD, reprinted with permission said, joking. ican, and grandfather Larry Ferguson was he family is proud of their accom- a state representative for 19 years. plishments, but they don’t feel The boys worked at the newspaper, Tparticularly smarter than anyone producing the “L’s Oklahoma,” a feature else. They credit hard work and strive to page on state tourism. They were all edi- CELEBRATING Mention this ad and get $10 0 do their best. tors of the high school’s newspaper. off a new subscription to one “There were lots of nights they could The family is musical, playing in a of the following Metro services: have done something different,” Deana band in church – mom on piano, Lincoln METRO NEWSPAPER SERVICE said. “They are all pretty self-motivated.” on keyboard, Libby on guitar, Layne on CLASSIFIED DYNAMICS The children say their parents taught bass guitar and Landon on drums. SALES SPECTACULARS them good life skills, provided encour- “I appreciate that they’re all well- METRO iNTERACTIVE AD DESIGNER agement and led by example by working rounded,” Deana said. “They have lots of YEARSOFMONEYMAKING ONLINE SPECIAL SECTIONS MICROSITES friends, and they’re not just little book- CREATIVE CONTENT & INNOVATION hard, Libby said. And it was Libby – the oldest child – worms.”

MAKE MONEY WITH METRO’S FAMILY OF CREATIVE SERVICES & RESOURCES METROCREATIVECONNECTION.COM 800.223.1600 [email protected] 9 THE OKLAHOMA PUBLISHER, June 2011 THE OGE PHOTO CONTEST

An electrical problem was believed to be the cause of a fire that burned a hole in the roof of this home north of Curtis on Friday, April 15. Despite strong winds blowing to the south, the fire was contained to the kitchen and living room areas on the north Rex Mantooth, Hominy’s oldest WWII veteran at age 93, is a member of the American side of the house. Legion in Hominy. Photo by ROWYNN RICKS, Woodward News, April 16, 2011 Photo by RACHEL ANNE SEYMOUR, The Bigheart Times, April 28, 2011

MARCH 2011 DAILY WINNER: Enter and Win a $100 Check from OGE Energy Corp.! MARCH 2011 WEEKLY WINNER: ROWYNN RICKS For complete contest rules and to view all winning photos, visit RACHEL ANNE SEYMOUR Woodward News WWW.OKPRESS.COM/OGE-PHOTO-CONTEST The Bigheart Times 10 THE OKLAHOMA PUBLISHER, June 2011 DEATHS CHARLES WESLEY ABBOTT, longtime the home; daughter Jennifer Nipper and Colo.; Janet Hudnall and husband Billy of THANK reporter and editor at the Blackwell Journal her husband Bill, of Tupelo, Miss.; and Dallas, Texas, and Les A. Pinkerton of Fort Tribune, died June 5, 2011, at Blackwell son Christopher and his wife Suzanne of Worth, Texas; and two grandsons. Regional Hospital. He was 72. Kearney, Neb.; one sister, Sheila Exstrom a Abbott was born in Tishomingo on June of Lincoln, Neb.; two brothers, LeMoyne CLARENCE EDWARD ROBISON, longtime employee of The Hughes County YOU 28, 1938. His family moved to Atoka six of Holdrege, Neb., and Bryce of Fremont, Times and The Weleetkan, died May 16, weeks later, where he grew up. Neb., and two grandchildren. 2011, in Wetumka. He was 75. for supporting the He attended Southeastern State College , who served as editor At the time of his death, he had been in Durant where he graduated with bach- JERRY PINKERTON and publisher of the Walters Herald until employed at the Times and Weleetkan for elors of arts and a minor in journalism. OKLAHOMA retiring in 1992, died May 28, 2011. He nearly 26 years. He attended the University of Okla- was 84. He was born Dec. 23, 1936, in Dustin, homa for a year to work on his masters. Pinkerton was born April 11, 1927, in Okla. He entered the U.S. Army in 1956 NEWSPAPER The Journal Tribune hired Abbott in Walters. He graduated from high school in and was discharged in 1964. 1969. 1945 and enlisted in the U.S. Navy. Robison was a longtime member of the He married Glenda Steward in 1971 FOUNDATION After returning to Walters, he started VFW and the American Legion Post 224 and married his second wife Mary Turner his career in journalism with The Herald in Wetumka. in 1991. Publishing Co., a commercial printing On Nov. 30, 1961, he married Anna A colleague recalled Abbott as being business, and as publisher of The Walters Holfelder in Nuremberg, Germany. The a renaissance man at the Journal Tribune, Herald. two had four children while they were covering stories beyond the confines of his In December of 1950, he married Mary married. His second marriage was in 1970 beat without complaint or second thought. Joan Jackson. to Dorothy Nichols and his third was in He was a member of the Journal Tri- In 1965, Pinkerton purchased part own- 1975 to Mae Wineland. bune staff the year the paper won the ership of the Herald. He became majority He is survived by three daughters, Sequoyah Award from the Oklahoma Press stockholder in 1981 and served as editor Wilma Marie Nichols of Conroe, Texas; Association. and publisher until its sale in 1988. After Rosa Linda and husband Stanley Lashley Abbott is survived by his wife Mary the sale, he continued as editor until taking of San Carlos, Calif., and Theresa Johanna Abbott, of the home; three stepsons: David full retirement in 1992. of California; one son, Joseph Henry Robi- Hardgroves of Ponca City, Murle Eugene Pinkerton went on to assist in the pro- son and wife Julia of Conroe, Texas; five Turner of Blackwell and Casey Turner of duction of the Cotton Electric Current. He sisters and nine grandchildren. Blackwell. A donation to the Oklahoma also served as the Cotton County reporter LARON SHORT, a recent journalism Newspaper Foundation will LYLE M. EXSTROM, 65, former general for the Wichita Falls Times and Record graduate, died May 24, 2011, from injuries support its efforts to improve the manager of the Altus Times, died May 24, News for several years. sustained in the tornado that touched down state’s newspaper industry 2011. He was 65. Pinkerton had a long history of civic in Chickasha. She was 24. and quality of journalism. Exstrom was born on June 28, 1945, service to Walters, serving as city coun- Short graduated in December from the in Axtell, Neb. He graduated from high cilman and mayor on five different occa- University of Science and Arts of Okla- ONF’s programs include training school in Holdredge, Neb., in 1963, and sions. He also served on numerous boards homa in Chickasha with a degree in com- and education for professional married his wife Linda Lou Engelke in and was named Citizen Emeritus of the munication. She was pursuing a career in journalists, scholarship and 1965. Year in 2006. journalism. Exstrom spent 40 years in the news- He was a distinguished member of the internship programs for journalism She had lived in Melbourne, Australia, paper industry, working at several papers American Legion and was a 32nd Degree students, and Newspaper in for five months after graduating and had in Nebraska, Illinois, Arkansas, Iowa and Mason with the Cache Valley Masonic Education efforts. only recently returned home. Oklahoma. Lodge. Prior to graduation, Short completed an After retiring from the Altus Times, Pinkerton was an unofficial ambassador ONF relies on donations and internship with and later freelanced for the Exstrom became the revenue manager for for the City of Walters, constantly on the memorial contributions to fund Chickasha Express-Star. She also wrote Quartz Mountain Resort and Conference lookout for the city’s best interest. these programs. for the Chickasha Leader. While still a Center. He is survived by his children, Jara student, her writing was picked up by the He is survived by his wife, Linda, of Morrow and husband Jeff of Nederland, If you would like to make a Associated Press at least three times. donation, please send a check to: Short regarded journalism as “the most important profession in the world because OKLAHOMA LEGAL ADVICE it exposes oppression, facilitates commu- nication, and inspires people to think criti- NEWSPAPER is just one of the benefits of being a member of the Oklahoma Press cally about the world in which we live.” FOUNDATION Association’s Legal Services Plan. Remove the worry of needing She is survived by her parents, Tammy 3601 N. Lincoln Blvd. professional advice by enrolling today. For more information contact: Short and Juanita Dowling of Chickasha, Oklahoma City, OK 73105 OKLAHOMA PRESS ASSOCIATION’S and Chris Short and Jan McClung of Kan- sas City, Mo. LEGAL SERVICES PLAN 1-888-815-2672 or 405-499-0020 11 THE OKLAHOMA PUBLISHER, June 2011 Third generation Wade takes Ed Kelley accepts new position in DC Ed Kelley, editor of The Oklahoman, managing editor, the top newsroom posi- is leaving to become editor of The Wash- tion at the time. helm at Elk City Daily News ington Times in Washington D.C. In 1999 he went to the editorial page The Washington Times publishes a staff and was editorial page editor until Perkinson’s grandfather, Paul R. Wade, newspaper five days a week. he took over as editor in 2003. moved to Elk City in 1934 as manager Kelley has been editor of The Oklaho- He was awarded Editor of the Year by of the newspaper and bought Pulliam out man since 2003. the National Press Foundation in 1996 three years later, making the Elk City He started at the Oklahoma Publish- for his role in The Oklahoman’s cover- Daily News currently under 74 years of ing Company (OPUBCO) in 1974 as a age of the 1995 Oklahoma City bombing. Wade family ownership. summer intern and became a full-time Kelley is a member of the Oklahoma “I’ve been wanting to reconnect with employee after graduating from the Uni- Journalism Hall of Fame. Elk City for some years now,” Perkinson versity of Oklahoma in 1975. “I have been fortunate to work with said. Kelley held a variety of positions him over the last eight years,” said Okla- “It is truly an honor to serve such a at OPUBCO, even doing double duty homa Publishing Company Chairman supportive, positive and progressive town as city editor at The Oklahoman and and CEO Christy Everest. as Elk City.” Oklahoma City Times, the now defunct “He has truly been the face of The Since her return on May 16, the Daily afternoon paper. Oklahoman. He and his wife, Carole, News launched its website at www.ecdai- Kelley worked in Washington for will be missed by the company and the lynews.com and began offering online several years, beginning in 1986. He Gaylord family.” subscriptions. returned to The Oklahoman in 1990 to be Perkinson graduated from the Univer- sity of Oklahoma with degrees in philoso- phy and mathematics, and then attended Elizabeth (Wade) Perkinson recently Duke Law School. became the third generation of Wades to After graduating from Duke, she served publish the Elk City Daily News. as a criminal magistrate judge in Durham, “I’m truly excited to be a more integral N.C., for three years. Since then, she has part in the team,” she said. been mediating superior court cases. While sitting in the chair that her late “I have a passion for helping resolve father, Larry R. Wade, occupied for 39 conflicts, and for de-escalating folks in years as publisher of the Elk City Daily volatile situations,” she said. Introducing News, Perkinson said she is looking for- Perkinson enjoys volunteering in vari- ward to spending more time with staff ous capacities. members, many whom she grew up know- She and her therapy dog, Oreo, visit Creator Express ing. nursing homes and children. The Elk City Daily News traces its Oreo will soon become an honorary roots to the Elk City Democrat, founded in member of the Elk City Daily News. A desktop app that combines 1901, and the News Democrat, owned by Eugene C. Pulliam. design, illustration and production tools NEWSPAPER BROKERS, APPRAISERS, CONSULTANTS —all for a low cost. Serving the Newspaper Industry Since 1966 When the time comes to THOMAS C. BOLITHO explore the sale of your P.O. Box 849, Ada, OK 74821 $ 99 community newspaper, you (580) 421-9600 • [email protected] Exclusively sold through can count on us. We offer 29 the Mac App StoreSM decades of experience and a EDWARD M. ANDERSON record of success in community P.O. Box 2001, Branson, MO 65616 newspaper sales. (417) 336-3457 • [email protected]

Community newspapers still have good value. If you’re ready to sell, call us for a NATIONAL EDIA multiad.com/creatorexpress confi dential discussion. ASSOCIATES www.nationalmediasales.com 12 THE OKLAHOMA PUBLISHER, June 2011 State newspapers take on Oklahoma’s weather food rotting and other things deteriorat- Clark’s ing in the sun, that is. / And the sight of Critique still-blocked roads and great pyramids of BY TERRY CLARK, Journalism Professor, University of Central Oklahoma debris. / And the ceaseless sound of con- [email protected] struction equipment throttling up, back- ing up, grinding away to remove what, “As nature’s freight train barreled at 5:30 p.m., were homes and businesses recklessly through Joplin, Graylin John- that, by 5:45 p.m., no longer existed. / son blindly and unwittingly drove himself But Michael Berry is now able to sleep and his cousin out of the storm’s path.” at night – well, except for the snoring of Those powerful words of Rachel Anne friends who have been at his side since Seymour of The Bigheart Times are just the Joplin tornado of May 22. / Berry is a one example of the excellent journalism 2008 graduate….” in the closing weeks of May. I can’t count the number of Oklahoma If the rest of the country needs a clinic newspapers – weekly and daily – that ran on how to cover tornadoes, our newspa- stories about Okies going to Joplin to help pers – large and small – could write the out, or that had stories about how to help, vividly illustrated, or local folks affect- highly human text- ed – Pryor Daily book. ‘The printed page lets us tell Times, Bartlesville We take torna- Examiner-Enter- does personally the stories that give meaning prise, Oologah here, as witnessed Lake Leader, by the extensive to the chaos … and promise Chelsea Reporter, amount of cover- Miami News- age for the trag- hope for the future.’ Record, The Grove Anadarko Daily News, May 25, 2011 edy in Joplin, both Sun, Claremore because we’ve “been there, done that,” Progress, Weatherford Daily News, and because we know it can happen to us Eakly Country Connection, Inola Ada Evening News, May 23, 2011 again. Independent, Catoosa Times, Tahlequah And it did, the following week in Daily Press, The Norman Transcript, Oklahoma, and newspapers came through The Oklahoma Daily, Muskogee Phoe- again. Sure, we have a great weather nix, Vinita Daily Journal, and more. warning system, maybe the best in the Then when the storms hit Oklahoma, I country, and the broadcasters cover the was sitting in front of the TV deriding the aftermath also, but nobody does it better weather wordage (“violent tornado” – “As and more importantly than newspapers. opposed to a ‘pacifist’ tornado?” I yelled). You may think you’re just covering So it’s encouraging to see great report- the news in such events, but it’s far more ing, dramatic color photography and good important than that. headlines in newspapers. The printed page becomes essential to Good coverage in Mooreland Leader, survival for those affected – it’s a psycho- Sulphur Times-Democrat, Stigler logical touch of sanity in an insane world News-Sentinel, Purcell Register, that subconsciously says there is still Cherokee Messenger & Republican, normality. Rush Springs Gazette, Woodward News, The printed page lets us tell the stories Chickasha Express-Star, Lawton Con- that give meaning to the chaos, that help stitution, and, of course, The Oklahoman heal the grieving, that help reduce the and Tulsa World, among many more. shock, and promise hope for the future. LESSONS: Run the photos big. Use large LOOKIN‘EM OVER: Bravo to the Ponca headlines. Include detailed, personal City News in its coverage of the Joplin reporting. Localize, localize, localize. storm. This month, too many good headlines to Listen to Lifestyles Editor Carey even list. Head’s report, under the headline, I tell my writing students to “show, “Lessons from a tornado – more than don’t tell.” physical survival”: So I’ll shut up and show you some ter- “Things are starting to return to nor- rific coverage by your neighbors. mal. / Other than the increasing smell of The Grove Sun, May 24, 2011 Guthrie News Leader, May 26, 2011 13 THE OKLAHOMA PUBLISHER, June 2011 Storm fronts from around the state tell the story

The Dewey County Record, June 2, 2011 Ponca City News, June 5, 2011

El Reno Tribune, May 29, 2011 Bartlesville Examiner-Enterprise, May 25, 2011

The Oklahoman, May 25, 2011 The Lawton Constitution, May 25, 2011 The Miami News-Record, May 24, 2011 The Newcastle Pacer, June 2, 2011 14 THE OKLAHOMA PUBLISHER, June 2011 Apple announces iCloud at developers conference

endar, apps, photos and music – leading the way with this service, computer notes for free. Yes, that’s right. Free. and perhaps stepping – just a plugged IN With iCloud, you can even little – on Google’s cloud world. from the road sync documents on 10 registered The iCloud should be available by WILMA MELOT devices. by this fall. Good OCR Programs This should fix all those pesky The conference also revealed Steve Jobs got Apple’s annual World- IRIS READER, $129. Saves an incredible problems you encountered when that Apple’s new operating sys- wide Developers Conference in San Fran- amount of time when converting any trying to move your music to a tem, Lion, won’t be available on cisco off to a good start. What he presented paper document, PDF or image file into new device. It used to be that if a disk. It has to be downloaded was truly amazing. digital files you can edit, search and your iPod died, you were in real trouble. from Apple’s app store, which makes us Apple demonstrated its new online stor- share. For people who don’t care if their more dependent on the Web to run our age and content management service – information is on Apple’s secure servers, computers. ABBYY’S FINEREADER EXPRESS for Mac, iCloud. With iCloud, you can sync all your this is a giant leap. But, I’ve already heard Other highlights indicate you can acti- $100. This is complicated software so it devices and have a backup in the cloud for some people saying this is Big Brother vate an iPhone/iPad/iPod over the air with- most likely will never be free. free. Apple built a huge server farm to hold gleaning data from those who work hard out a computer, thus making the iPhone OMNIPAGE PRO for Mac, $500. By far all your data and automatically sync your to gather it. an independent device. It’s been a small the best. If you count the time saved by iPhone, computer, iPod or iPad. We’ll have to see how it all works computer for some time now, but cutting this software, it’s very cost effective. For example, let’s say you take a photo before we have all the answers, but there the attached string is the next step in that You can also buy a scanner with OCR on your iPhone. Once you connect to a is security in backing up your information evolution. software for a Mac. A new scanner is network, the photo goes to the cloud where – and it will be greatly improved if you use Last month I looked at Lion, Apple’s $100 to $200 with a good OCR package it can be sent to your computer, iPod or the cloud. new OS. This conference confirmed to me included. iPad Hopefully, users will be able to control that its auto saving feature is the best inno- You can sync your email, contacts, cal- how the information is synced. Apple is vation by Apple in a long time. Backup your mail Often forgotten is a good backup of important emails. If you’re using Apple’s Time Machine or some other Add DNS server numbers for security and speed whole system backup method, no need Lately, I’ve been all about getting more have to look so many places for the right Norton’s. It’s easy to see how this could to worry. If not, it’s a good idea to back security on our computers. A government answer to a website query. be misused, but if too much is blocked up old, critical email files. Even if it study says attacks have gone up by 40 These companies are also blocking we can always go back to our old set of seems safe and is all backed up on the percent in the last few months and not just websites they consider to be dangerous – numbers from our local internet provider web, internet providers can crash. government computers are being hit. those considered to be handing out viruses or router company or use none at all. It’s It’s also a good idea to back up your I’ve seen more and more newspaper or stealing info off your computer. good to understand if we want to defend web bookmarks. An easy way to do this computers affected. To learn more about If you’re not afraid of Big Brother and an open and free internet. is to open bookmarks or favorites, then this subject I started investigating public want help fending off the bad guys, try To try it on Mac OSX go to the look for an export in the menu. It’s most DNS servers and how some of the services putting your DNS server numbers in your Apple>System Preference>Network. often under edit menu. You can also drag work. internet settings and see if your web expe- Double click the green button or click a bookmark to the desktop to save for Domain Name System is what DNS rience is improved. The speed difference the advanced button and look for TCP/IP the short term. stands for. When we look up websites is amazing where we’ve tried it. addresses. It may be necessary to unlock with a name or a set of numbers, what Check with your internet provider to the padlock at the bottom of the window. really happens is that our computer goes see if they have their own set of DNS Look for DNS, add the aforementioned Creative Suite Books out and looks through a bunch of comput- servers they run your mail through. If so, numbers and try browsing. I like a reference book with my er server boxes that have lists of addresses you may want to keep the DNS servers On a Windows XP computer go to programs. I know it’s old school but and locations of different websites. If our you already have. It’s easy to try and can the Start Button > Settings > Network nothing beats having all the answers in search can’t find what it is looking for, be switched back if it doesn’t work. Connections. Double click on Local Area one place. it goes to the next server box and looks Norton is aimed at stopping bad sites. Connection. Click on Properties button. Adobe Creative Suite 5 Bible is a great there, and so on. This all goes by in a mat- When you stumble across one, their Select Internet Protocol (TCP/IP). Click overall manual for your new Creative ter of seconds but it could be a lot faster browsers openly say they are blocking a on Properties button and look for Pre- Suite. Adobe Creative Suite 5 Design if it knew where to go and look the first site and why. ferred DNS Server. Put in the numbers for Premium How-Tos: 100 Essential Tech- time. Norton’s free DNS numbers are Goggle or Norton. niques is a good lab workshop book full Google published its DNS server num- 198.153.192.1 and 198.153.194.1. To read If there’s going to be trouble, it will of ideas. Real World Print Production bers for others to use. Norton has its num- more about it go to nortondns.com. happen right away. If it doesn’t work, just with Adobe Creative Suite Applications bers listed. Other companies are doing the Google’s numbers are 8.8.8.8 and take out the new numbers and revert to is another great resource. same. What they are doing is gathering 8.8.4.4. These are free, but don’t say what you were using. bigger sets of lists so your computer won’t why they are blocking a “bad” site like

OPA COMPUTER CONSULTANT WILMA MELOT’S COLUMN BROUGHT TO YOU BY THE OKLAHOMA ADVERTISING NETWORK (OAN). FOR MORE INFORMATION ON THE OAN PROGRAM, CONTACT OKLAHOMA PRESS SERVICE AT (405) 499-0020. 15 THE OKLAHOMA PUBLISHER, June 2011 The little bird who roared; Twitter finds its voice OPA STAFF nado destruction in Oklahoma and Mis- make your newspaper’s Twitter feed the DIRECTORY That InterWeb Thing souri, when voice communication with focal point for updates. by KEITH BURGIN, OPA STAFF cell phones was difficult if not impossible By all means, let your readers know ADMINISTRATION due to heavy traffic, Twitter users helped that detailed information, the kind they’ll MARK THOMAS, Executive Vice President Don’t be fooled by the little blue bird; track the path of storms, re-unite loved only find in your newspaper, will be in [email protected] • (405) 499-0033 Twitter is a beast. Twitter is a living, ones, guide emergency crews and organize your next edition. breathing animal that feeds on input and volunteers and relief supplies. One other thing: contrary to popular ROBERT WALLAR, Accounting Manager participation. It emits a deafening roar. Anyone with a text-enabled device and myth, the feed doesn’t need to resemble [email protected] • (405) 499-0027 And regardless of the size of your a connection was able to access a conver- a Chuck Norris movie – “I see the door- newspaper or its technology level, Twitter sation stream and respond. It could just as knob.” “I am reaching for the doorknob.” SCOTT WILKERSON, Front Office/Building Mgr. can make you the go-to point for break- easily have been your Twitter feed they “I am now grasping the doorknob, turning [email protected] • (405) 499-0020 ing information in your community – the were engaging. Maybe it was. the doorknob and pushing the door open.” source of the roar. Unlike some forms of mass communi- Just talk – discuss. Keep it short and MEMBER SERVICES Only a few years ago, many considered cation, Twitter is an immediate, short burst succinct – 140 characters per tweet. LISA POTTS, Member Services Director Twitter a “fad”, predicting it would join of information that doesn’t require any Keep an eye on your feed, follow [email protected] • (405) 499-0026 the pet rock and proper English in obscuri- special software or setup to reach hundreds folks who observe your rules, drop those ty. Instead, serious people took notice and ELI NICHOLS, Member Services Coordinator or thousands. It’s free and it’s simple. who don’t. Tweet often about community [email protected] • (405) 499-0040 more material uses were found for it. Have a festival or fair happening? Tweet events. Watch for leads and information Certainly, the vapid and the silly are about it and get readers sharing their expe- you can use in your publication. Ask users ADVERTISING still rampant but a maturing Twitter is also riences pointing out attractions. to follow you on Twitter. being used as a tool to inform, discuss, Did a terrible tragedy befall the town Then step outside and yell, “I am news- CINDY SHEA, Media Manager market and even save lives. or is Lady Gaga playing a nearby venue? paper, hear me roar!” [email protected] • (405) 499-0023 During and following the recent tor- Actually, that may be redundant. Anyway, Well, not really – but kind of. LANDON COBB, Account Executive [email protected] • (405) 499-0022 Award-winning journalists Arizona court rejects website privacy case COURTNI SPOON, Advertising Assistant & to speak at conference By MICHAEL MINNIS, OPA ATTORNEY court noted “that the statements posted on OCAN/2X2 Contact The right of privacy torts the defendant’s website were fabricated.” [email protected] • (405) 499-0035 Pulitzer Prize-winning journalist and are often used in defamation The court concluded: “Because there educator Jacqui Banaszynski and veter- suits to avoid the statute of are no facts, private or otherwise, dis- CREATIVE SERVICES an editor Margaret Holt of The Chicago limitations. closed, the Court will grant summary Tribune will speak on the importance JENNIFER GILLILAND, Creative Services Director Defamation is a tort requir- judgment on Plaintiff’s claim for private [email protected] • (405) 499-0028 of media ethics at the two-day Univer- ing publication of false assert- disclosure of public facts.” sity of Central Oklahoma Media Ethics ed facts about a person that is damaging to In also granting judgment for the defen- MORGAN BROWNE, Creative Assistant Conference, October 12-13 on the uni- reputation. However, an Arizona federal dant website on the plaintiff’s false light [email protected] • (405) 499-0029 versity’s Edmond, Okla., campus. court has clarified that some privacy torts claim, the court said that the false light COMPUTER ADVICE Other speakers include David Espo require the opposite proof: that the assert- claim “cannot survive summary judgment of the Associated Press, who covered ed facts are true. because the context in which the contested WILMA MELOT, Computer Consultant the shooting of U.S. Rep. Gabrielle Gif- In a decision filed June 2nd, the court statements appeared on Defendant’s web- [email protected] • (405) 499-0031 fords in Tucson, Ariz., earlier this year. granted summary judgment in favor of site do not imply the assertion of an objec- The conference is sponsored by a website that allowed the posting by an tive fact.” POSTAL ADVICE UCO’s Department of Mass Communi- ex-boyfriend that his girlfriend had given The court did not reach the defendant’s BILL NEWELL, Postal Consultant cation in the College of Liberal Arts. him a disease. assertion that the plaintiff’s claims were [email protected] • (405) 499-0020 Yvette Walker, Edith Gaylord Kin- In rejecting the public disclosure of pri- barred by the Communications Decency ney Endowed Chair for Journalism Eth- vate facts invasion of privacy action, the Act. OPEN (DIGITAL CLIPPING) ics and an editor of The Oklahoman, is planning the conference along with her KEITH BURGIN, OPEN Manager students. [email protected] • (405) 499-0024 The conference will be held at the KYLE GRANT, Digital Clipping Dept. Nigh University Center. Students can NEWSPAPER & PUBLICATION BINDING [email protected] • (405) 499-0032 attend the conference free of charge, Before you have your next issue bound, give us a call. We offer exceptional quality, and the cost for non-students is $25. competitive pricing and fast turnaround times. With three generations of experi- BRENDA SUMMIT, Digital Clipping Dept. Other speakers include investiga- ence, we have the knowledge and skill to get your job done. Other services [email protected] • (405) 499-0030 include Bible binding and restoration, embossing and much more. tive reporter Alex Cameron of KWTV NELSON SOLOMON, Digital Clipping Dept. News 9, Joe Hight of The Oklahoman, [email protected] • (405) 499-0045 and award-winning professors from the ACE BOOKBINDING CO. University of Central Oklahoma such as 825 N. Classen Blvd., Oklahoma City, OK 73106 GENERAL INQUIRIES Terry Clark, Kole Kleeman, and Keith (405) 525-8888 or Toll-Free at 1-800-525-8896 (405) 499-0020 • Fax (405) 499-0048 Swezey. E-mail: [email protected] • www.AceBookBinding.com Toll-Free in Oklahoma: 1-888-815-2672 16 THE OKLAHOMA PUBLISHER, June 2011 CONGRATULATIONS TO THE APRIL 2011 CONTEST WINNERS Column: Editorial: FAITH TED WYLIE STREULI Oologah Lake Leader The Journal Record

APRIL 2011 COLUMN WINNER FAITH WYLIE, OOLOGAH LAKE LEADER April breaks hearts April showers? Enter and Win a Not here. April brings violent storms and heart-breaking memories. Traveling back in time to the Oologah tornado has been a bumpy journey. $100 Check from Stories of strength and perseverance have reminded us of the courage and character of our community. But the stories have also raised twinges of the pain of those days. ONG! News reports also remind us of the Branch Davidian tragedy at Waco 18 years ago, and the 1. Each month, send a tear sheet or Murrah bombing in Oklahoma City 16 years ago. photocopy of your best column and/ or editorial to ONG Contest, c/o OPA, As we are pelted by hail, we recall the sounds of the Oologah tornado and the horrible 2007 3601 N. Lincoln Blvd., Oklahoma ice storm. City, OK 73105-5499. It’s all just too personal. It makes us dread April. 2. Include the author’s name, name Most adults here know people who lost their homes on April 26, 1991 and someone who lost of publication, date of publication a loved one on April 19, 1995. and category entered (column or editorial). For me, there is a personal loss. I was finishing billing so I could visit my father one last time. 3. Only ONE editorial and/or ONE The tornado disrupted my plans. I did not make it in time. Those 24 hours were the worst in my column per writer per month will be life. accepted. But it was worse for others. 4. All entries for the previous month At least the Oologah tornado, unlike the Murrah bombing, was an act of nature. must be at the OPA office by the 15th As we confronted nature at its worst, we saw human nature at its best. of the current month. 5. Winning entries will be reproduced I am reminded of the people who donated time, meals, money, cars and campers for the storm on the OPA website at www.OkPress. survivors. com. Who can forget our tough families who lived in campers beside their demolished homes and Entries must have been previously washed their hair with a garden hose? published. The telephone company installed jacks on outside poles so families could have a phone at Contest open to all OPA member their home site. The phone rang in the yard. (Cell phones were not common 20 years ago.) newspapers. The post office held mail until rural boxes could be replaced. Carriers kept track of those Although Oklahoma Natural Gas Company living with family and neighbors so they could get their mail. selects representative contest winners’ work for use in this monthly ad, the views expressed We were stretched to our limit. We did not break. in winning columns and editorials are those of the writers and don’t necessarily reflect the Company’s opinions. Thank you for continued support of “Share The Warmth” Read the Winning Columns and Editorials on the OPA website: www.OkPress.com (Under Contests)