Official Publication of the Oklahoma Press Association Vol. 82, No. 4 • 16 Pages • April 2011 Download The Oklahoma Publisher in PDF format at www.OkPress.com/the-oklahoma-publisher THIS MONTH: Oklahoma newspapers erect paywalls By MORGAN BROWNE, tent system came from the OPA STAFF World’s strategy of con- On April 4, the Tulsa stant evolution in regards World joined the likes of to online content delivery, the New York Times and according to Collington. Dallas Morning News, as PETER WAGNER “The Internet is still just well as smaller circulation a teenager,” said Colling- demonstrated how to bring papers like the Worcester excitement to advertising at his ton. “We try something and Telegram & Gazette in adjust it, and try something March 24 workshop. Massachusetts, in placing PAGE 4 and adjust it.” their content behind a pay- For example, in the wall. four years that Colling- OKLAHOMA JOURNALISM Tulsa World readers ton has been web editor, HALL OF FAME. Nine will be able to access 10 tulsaworld.com has gone journalists will be inducted into stories per month without through four redesigns. the Hall of Fame on May 13. charge. After readers reach The paywall has been in PAGE 6 the 10-story limit, they will the works for about eight then be prompted to sign months, said Collington. up for a digital subscrip- While there are still free SPRING WINDS cause tion, or forced to wait 30 electrical problems. Is your options for online local days to access World-pro- news available in Tulsa, data safe from a storm? duced content. PAGE 11 such as from network Digital subscrip- news affiliates, Collington tions range from $14.99 doesn’t fear an exodus of to $16.99 per month and readers. include access to the “We’re not the first ones World’s digital products (to erect a paywall),” said – tulsaworld.com, mobile, Collington. “We spoke to e-edition, iPad app, iPhone other papers and in none of app and Blackberry app. them has the free competi- Current and new print tion gained audience.” valid Oklahoma State Uni- The O’Colly capped it’s However, digital sub- subscribers will receive The World isn’t the first versity email address, can free content at three stories scriptions have been steady, unlimited access to the Oklahoma newspaper to access the site’s content for per 30-day period. if small, coming in at the website as well as the digi- erect a paywall. free. “We’ve only had two rate of around one a day, tal products. The Daily O’Collegian, Non-students and alum- complaints in a month – according to Catalino. “Our print subscribers the student run newspaper ni outside the 25-mile range one serious and the other Both the World’s and are very happy they are at Oklahoma State Univer- must pay a $10 annual fee a joke,” said Ray Catalino, O’Colly’s pay structures getting more value for their sity in Stillwater, began its for unlimited access to the O’Colly general manager are still in their infancy, subscription,” said Jason paid content program on site’s content. and circulation director. so it is unclear what the Collington, the World’s March 8. Much like the Tulsa Catalino said that the overall impact will be on web editor. The O’Colly’s subscrip- World, O’Colly readers can majority of O’Colly read- each paper. The World is not releas- tion system differs from access a certain amount of ers qualify for the unlim- “We go to where our ing the number of digital- the World’s in that readers free content before being ited access, either by being audience is,” said Colling- only subscribers at this within a 25-mile radius of asked to pay for a digital a student or employee, ton. “As they change, we time. Stillwater, as well as stu- subscription or sign in with or living close enough to change.” The idea for a paid con- dents and faculty with a a user name and password. Stillwater. 2 THE OKLAHOMA PUBLISHER, April 2011 Board approves membership applications START THE PRESS The Oklahoma Press Association Board applications for OPA membership. New of Directors met in Oklahoma City at the members are the Minco Millennium and OPA office on Feb. 3, 2011. Osage News, as sustaining members, and Attending were President Rod Serfoss, John C. Schmeltzer, as an associate mem- OPA President’s Column Clinton Daily News, Vice President Rusty ber. By ROD SERFOSS Ferguson, The Cleveland American; and Board members reviewed activities of Clinton Daily News Publisher directors Jeff Shultz, Garvin County News committees including the Awards Com- Star; Jeff Funk, Enid News & Eagle; mittee, Government Relations Committee, n today’s newspaper office, the smell printed product that our readers and Robby Trammell, The Oklahoman; Dayva Education Committee, Legal Services Plan of ink and the thrill of watching a advertisers see. We should all ask our- Spitzer, Sayre Record & Beckham County Committee, Marketing Committee, Nomi- newspaper come off the press have selves, “What does the quality of our final Democrat; and Brian Blansett, Shawnee nating Committee, and the OPA Dues I News-Star. Reform subcommittee. A proposal by the almost become extinct. No, it is not product say about our entire newspaper because of online editions, but rather operation?” Staff attending were OPA Executive education committee to hold three single- a continuing trend for newspapers to There is nothing that can discourage Vice President Mark Thomas; Attorney day events in the summer or fall failed to consolidate their printing operations. your staff like having poor reproduction. Michael Minnis, and Member Services gain board approval. We can remember a time when every No salesman wants to market a full- Director Lisa Potts. At the OPS meeting, board members weekly newspaper had its own printing page ad in full color only to have the Barb Walter, Gloria Trotter and Jeff approved the minutes of the Oct. 14, 2010, press. But in the times we now live, the customer complain about the colors not Mayo were unable to attend. meeting, and acknowledged receipt of the newspaper industry, just like most other being right or being so blurry because of After calling the meeting to order, Ser- OPS financial statements. businesses, has found savings in consoli- bad registration that you can hardly read foss asked the board to review minutes of Serfoss appointed a task force to review dating parts of our operations. For many the content. the Oct. 14, 2010, meeting. The minutes the OPS commission structure and review that streamlining took place in the press- When pictures are washed out or were approved as presented. other ways OPS could be reformed to room so the odds are most newspapers muddy looking it becomes discouraging Board members also reviewed and operate efficiently and effectively. Task now print outside of their community. for the photographer to go the extra mile approved OPA and LSP financial state- force members include Funk, Blansett, We still have a press at our newspaper to get a first-class picture. ments and investment reports for the peri- Mayo and newly elected director Mike and there is still a sense of excitement Do we ever stop to ask if we are proud od ending Dec. 31, 2010. Brown. when the bell rings to start the day’s press of what we produce or are we just glad The board unanimously approved three run. After 45 years in the business, it still we got another edition out? seems magical to see huge white rolls of Yes, we know first-hand how much it paper come in contact with ink, then zig- costs to run a press. But we look at qual- zag through the maze of rollers, through ity printing as an investment in our busi- the folder and up the conveyor each time ness rather than an expense. And there is New owner at Bethany Tribune the permanent record of the events in our even the added bonus from the savings The Bethany Tribune is under new pers in Education programs, designed to community is produced. you earn by reduced waste that comes ownership. Phillip Reid of Reid Family develop younger newspaper readers. We can remember when virtually from good pressmen running a well-main- Publishing purchased the weekly pub- “Gloria Quaid has served Bethany every daily and weekly newspaper had a tained press. lication from Gloria and Tom Quaid on for the past 12 years with the help of her press. Now if you print your newspaper For our pressmen, printing the paper is April 1. wonderful staff,” Reid said. in-house you are the exception and not one of the easier parts of the day. That is Reid and his wife, Jeanne Ann, have “I believe she’s been a great asset in the norm. Just as uncommon as having made possible because they have worked extensive experience in community keeping the readers apprised of news a press is the job of a pressman. Being hard to make sure everything is in adjust- newspaper publishing. They have pub- affecting their community. My goal is to labeled as a printer is rare; being labeled ment, the blankets are clean and the foun- lished The Weatherford Daily News for continue her good work and increase our as a good pressman puts you in an elite tains are filled with fresh water and ink. 25 years, as well as the Nowata Daily coverage of news and events that impact category all of your own. When rollers get hard, they are replaced. Journal, the Perry Daily Journal, the our readership communities.