May Top Media Outlets: Newspapers, Blogs, Consumer Magazines, 2012 Websites & Social Networks
No one knows the media like BurrellesLuce. Updated whenever significant, new information becomes available, “Top Media Outlets” shows the leading traditional and social media outlets in the United States based on circulation, visits, authority, or market share. This practical, at-a-glance reference can help you plan effective media relations campaigns by helping you target your audiences more precisely. BurrellesLuce offers a full range of media outreach, monitoring and reporting services for PR, communications, and marketing professionals. Call 866.626.8004 or visit www.BurrellesLuce.com/topmedia2012.
Rank Newspaper Daily Sunday Rank Newspaper Daily Sunday
1 The Wall Street Journal 2,118,315 N/A 51 The Cincinnati Enquirer 144,165 278,607 2 USA Today 1,817,446 N/A 52 The Virginian-Pilot 142,476 176,705 3 The New York Times 1,586,757 2,003,247 53 San Antonio Express-News 139,099 353,572 4 Los Angeles Times 616,575 952,761 54 The Columbus (OH) Dispatch 136,023 264,802 5 Daily News (New York, NY) 579,636 660,918 55 Omaha World-Herald 135,223 168,403 6 San Jose Mercury News 575,786 690,258 56 The Times-Picayune (New Orleans, LA) 133,557 154,353 7 New York Post 555,327 434,392 57 The Detroit News 133,508 – N/A 8 The Washington Post 507,615 719,301 58 The Hartford Courant 132,006 191,044 9 Chicago Sun-Times 422,335 434,861 59 The Press-Enterprise (Riverside, CA) 131,872 156,545 10 Chicago Tribune 414,590 779,440 60 The Oklahoman (Oklahoma City, OK) 130,177 187,240 11 The Dallas Morning News 405,349 702,848 61 News & Observer (Raleigh, NC) 129,698 196,219
Newspapers 12 The Denver Post 401,120 595,363 62 Austin American-Statesman 125,305 183,717 13 Newsday (Long Island, NY) 397,973 495,416 63 The Commercial Appeal (Memphis, TN) 118,978 155,864 14 Houston Chronicle 384,007 916,934 64 The Tennessean (Nashville, TN) 118,589 216,434 15 The Philadelphia Inquirer 325,291 517,310 65 Grand Rapids Press 114,571 149,667 16 The Arizona Republic (Phoenix, AZ) 321,600 538,579 66 Democrat and Chronicle (Rochester, NY) 114,502 167,862 17 Star Tribune (Minneapolis-St. Paul, MN) 300,330 544,186 67 The Providence (RI) Journal 114,013 – 122,377 – 18 St. Petersburg Times 299,497 432,202 68 The Salt Lake Tribune 110,546 140,628 19 The Plain Dealer (Cleveland, OH) 286,405 440,968 69 The Palm Beach Post 110,373 139,221 20 The Orange County (CA) Register 280,812 385,283 70 Richmond Times-Dispatch 108,559 162,769
U.S. Daily U.S. 21 The Star-Ledger (Newark, NJ) 278,940 413,472 71 Boston Herald 108,548 81,925 22 The Oregonian (Portland, OR) 247,833 306,712 72 The Fresno Bee 107,501 154,873 23 The Seattle Times 236,929 346,589 73 The Birmingham News 103,729 173,187 24 Detroit Free Press 232,696 668,332 74 The Des Moines Register 101,915 211,762 25 The San Diego Union-Tribune 230,742 364,454 75 The Morning Call (Allentown, PA) 100,196 125,549 26 San Francisco Chronicle 229,176 296,874 76 Daily Herald (Arlington Heights, IL) 99,670 106,326 27 The Boston Globe 225,482 365,512 77 The Florida Times-Union (Jacksonville, FL) 98,580 157,559 28 Las Vegas Review-Journal 220,619 205,931 78 Asbury Park Press 98,032 150,646 29 Honolulu Star-Advertiser 209,915 164,316 79 Tulsa World 97,725 140,242 30 Pioneer Press (St. Paul, MN) 205,171 270,811 80 Arizona Daily Star (Tucson, AZ) 96,682 154,715 31 Kansas City Star 200,365 310,487 81 La Opinión 95,148 38,304 32 The Sacramento Bee 196,667 271,610 82 The Blade (Toledo, OH) 94,215 127,953 33 Star-Telegram (Fort Worth, TX) 195,455 228,269 83 Daily News (Los Angeles, CA) 94,016 97,606 34 Pittsburgh Post-Gazette 188,545 318,962 84 Dayton Daily News 93,425 154,896 35 Pittsburgh Tribune-Review 188,405 202,230 85 Lexington (KY) Herald Leader 89,735 115,737 36 St. Louis Post-Dispatch 187,992 333,529 86 The Akron Beacon Journal 88,040 122,598 37 Milwaukee-Wisconsin Journal Sentinel 185,710 328,475 87 The Post and Courier (Charleston, SC) 87,817 95,291 38 The Baltimore Sun 179,574 332,305 88 Northwest Indiana Times 85,692 93,019 39 Arkansas Democrat-Gazette (Little Rock, AR) 179,258 267,730 89 Albuquerque Journal 84,826 109,516 40 The Atlanta Journal-Constitution 174,251 402,602 90 Deseret News (Salt Lake City, UT) 83,719 – 160,617 – 41 Orlando Sentinel 173,576 288,328 91 The News Journal (New Castle County, DE) 83,210 122,200 42 Sun-Sentinel (Ft. Lauderdale, FL) 165,974 245,869 92 Wisconsin State Journal (Madison, WI) 83,083 116,329 43 The Indianapolis Star 164,640 304,112 93 Press-Telegram (Los Angeles County, CA) 82,556 68,020 44 The Miami Herald 160,988 212,541 94 Press-Register (Mobile, AL) 82,088 103,373 45 Investors Business Daily (Los Angeles, CA) 156,269 N/A 95 Knoxville News Sentinel 81,391 115,586 46 The Record (Hackensack, NJ) 155,236 178,446 96 Sarasota Herald-Tribune 79,845 – 105,470 – 47 The Courier-Journal (Louisville, KY) 154,033 254,685 97 Intelligencer Journal-Lancaster (PA) New Era 78,819 N/A 48 The Buffalo News 147,085 233,069 98 The Roanoke Times (Roanoke, VA) 78,663 92,084 49 Charlotte Observer 146,511 216,862 99 The Post-Standard (Syracuse, NY) 78,616 137,489 50 The Tampa Tribune 144,510 262,369 100 The News Tribune (Tacoma, WA) 78,453 105,207 Source: Audit Bureau of Circulations FAS-FAX Report for six-month period ending 03/31/12 an increase in circulation for the period 9/30/11 - 03/31/12 a decrease in circulation for the period 9/30/11 - 03/31/12 – did not appear on list of Top U.S. Daily Newspapers 09/30/11 Updated May 2012 2012 Top Media Outlets
Technorati Authority Rank Blog Blog Address Figures on 05/24/12
1 The Huffington Post huffingtonpost.com 936 2 BuzzFeed buzzfeed.com 866 3 The Daily Beast thedailybeast.com 865 4 Mashable mashable.com 864 5 TMZ tmz.com 860 Blogs
6 The Verge theverge.com 859 7 Gizmodo gizmodo.com 859 8 Engadget engadget.com 848 9 Think Progress thinkprogress.org 835 10 TechCrunch techcrunch.com 835 11 Boing Boing boingboing.net 832 12 Gawker gawker.com 831 13 The Next Web thenextweb.com 831 14 Ars Technica arstechnica.com 825 15 Business Insider businessinsider.com 824 16 GigaOm gigaom.com 816 17 Kotaku kotaku.com 813 – 18 The Blaze theblaze.com 811 – 19 Hot Air hotair.com 808 20 Jezebel jezebel.com 808 21 LA Now latimesblogs.latimes.com/lanow 808 English-Language 22 VentureBeat venturebeat.com 805 23 Deadspin deadspin.com 803 / 24 Mediaite mediaite.com 802 – 25 CNN Political Ticker politicalticker.blogs.cnn.com 801
Source: Technorati Authority for the Top 100 Blogs on 05/24/12 an increase in authority for 05/24/12 compared to 02/27/12 a decrease in authority for 05/24/12 compared to 02/27/12 / no change in authority for 05/24/12 compared to 02/27/12 – did not appear on list of Top English-Language Blogs 02/27/12
Total Paid & Verified Rank Magazine Circulation Rank Site Site Address Visits Share
1 AARP The Magazine 22,407,421 1 Facebook facebook.com 62.72 2 AARP Bulletin 22,171,632 2 YouTube youtube.com 20.29 / 3 Better Homes and Gardens 7,617,844 3 Twitter twitter.com 1.90 4 Game Informer 7,514,460 4 Yahoo! Answers answers.yahoo.com 0.95 5 Reader's Digest 5,560,046 5 Pinterest pinterest 0.84 6 National Geographic 4,480,788 6 Linkedin linkedin.com 0.78 7 Good Housekeeping 4,341,426 7 Tagged tagged.com 0.76 8 Woman's Day 3,886,853 8 Google+ plus.google.com 0.63 9 Family Circle 3,872,671 Networks 9 MySpace myspace.com 0.45
10 myYearbook myyearbook.com 0.37 –
Magazines 10 People 3,569,811 11 Time 3,298,390 12 Ladies' Home Journal 3,232,354 Source: Hitwise ranking for the week ending 05/26/12 13 Taste of Home 3,230,514 Note: Hitwise ranks only the Top 10 Social Networking Websites. 14 Sports Illustrated 3,178,760 15 Cosmopolitan 3,040,013 Social an increase in visits share for the week ending 05/26/12 compared 16 Prevention 2,874,117 to the week ending 02/25/12 17 Southern Living 2,865,845 a decrease in visits share for the week ending 05/26/12 compared to the week ending 02/25/12 18 Maxim 2,507,318 / no change in visits share for the week ending 05/26/12 compared 19 AAA Living 2,471,160 to the week ending 02/25/12 20 O, The Oprah Magazine 2,380,782 – did not appear on list of Top 10 Social Media Networks 02/25/12 21 Glamour 2,353,863 22 American Legion Magazine 2,303,613 23 Parenting 2,231,783 – U.S. Consumer U.S. 24 Redbook 2,224,418 – 25 Smithsonian 2,113,637 –
Source: ABC figures for six-month period ending 12/31/11 an increase in circulation for the period 06/30/11 - 12/31/11 a decrease in circulation for the period 06/30/11 - 12/31/11 – did not appear on list of U.S. Consumer Magazines 06/30/11 Updated May 2012
2012 Top Media Outlets Technorati Authority Rank Blog Blog Address Figures on 02/27/12 1 Bleeding Cool bleedingcool.com 736 2 Search Engine Land searchengineland.com 735 3 DeSmogBlog desmogblog.com 720 4 PSFK psfk.com 691 5 Entrepreneur entrepreneur.com 691
Blogs Blogs 6 Copyranter copyranter.com 682 7 Social Media Today socialmediatoday.com 681 – 8 Seth's Blog sethgodin.typepad.com 678 9 Copyblogger copyblogger.com 673 10 Trend Hunter trendhunter.com 666 11 Nonprofit Communications nonprofitmarketingguide.com/blog 644 – Marketing Guide 12 ProBlogger Blog Tips problogger.net 635 13 Jay Mug - Trendspotting jaymug.com 634 14 Get Rich Slowly getrichslowly.org/blog 633 15 Freshness Magazine freshnessmag.com 633 16 Chitika Insights insights.chitika.com 619 – 17 Search Engine Journal searchenginejournal.com 616 18 Quick Sprout quicksprout.com 615 – 19 Marketing Charts marketingcharts.com 598 – PR & Marketing 20 The KISSmetrics Marketing Blog blog.kissmetrics.com 591 – 21 Adrants adrants.com 590 22 Business 2 Community business2community.com 589 23 Brian Solis PR 2.0 briansolis.com 588 – 24 mUmBRELLA mumbrella.com.au 588 25 BizReport bizreport.com 588 Source: Ranking compiled from Technorati blog searches for “PR” and “Marketing “ and then sorted according to their Technorati Authority on 02/27/12 an increase in authority for 02/27/12 compared to 12/20/11 a decrease in authority for 02/27/12 compared to 12/20/11 – did not appear on list of Top PR & Marketing Blogs 12/20/11
Technorati Authority Rank Blog Blog Address Figures on 05/24/12 1 Deadline deadline.com 921 2 Joystiq joystiq.com 886 3 The Huffington Post huffingtonpost.com 871 4 Bleeding Cool bleedingcool.com 870 5 Eurogamer eurogamer.net 865 Blogs Blogs 6 HollywoodLife hollywoodlife.com 863 7 Show Tracker latimesblogs.latimes.com/showtracker 853 8 PlayStation.blog blog.us.playstation.com 844 9 Tor Tor.com 843 – 10 Gossip Cop gossipcop.com 840 – 11 PopSugar popsugar.com 824 12 Comic Book Movie comicbookmovie.com 814 – 13 Screen Rant screenrant.com 813 – 14 Flavorwire flavorwire.com 810 15 Cele|bitchy celebitchy.com 807 16 Media Bistro's GalleyCat mediabistro.com/galleycat 804 – 17 The Hollywood Gossip thehollywoodgossip.com 803 – 18 Rap-Up rap-up.com 796 Entertainment 19 MTV Movie Blogs moviesblog.mtv.com 795 20 GameLife wired.com/gamelife 794 – 21 The Marquee Blog marquee.blogs.cnn.com 793 – 22 Xbox Live's Major Nelson majornelson.com 792 – 23 Necole Bitchie necolebitchies.com 791 – 24 The Film Stage thefilmstage.com 789 – 25 Celebrity Scandals celebrity-gossip.net 789 Source: Technorati Authority for “Entertainment” blogs on 05/24/12 an increase in authority for 05/24/12 compared to 02/27/12 a decrease in authority for 05/24/12 compared to 02/27/12 – did not appear on list of Top Entertainment Blogs 02/27/12 Updated May 2012
2012 Top Media Outlets
U.S. Global Alexa Global Rank Rank Website Web Address Reach on 05/24/12 1 * 1 * Google google.com 47.00 2 * 2 * Facebook facebook.com 45.70 3 * 3 * YouTube youtube.com 34.13 4 * 4 * Yahoo! yahoo.com 21.62 5 * 11 Amazon amazon.com 5.98 6 * 6 * Wikipedia wikipedia.org 13.79 7 * 21 Ebay ebay.com 2.95 8 * 8 Twitter twitter.com 9.04 Websites Websites 9 * 46 * Craig's List craigslist.org 1.64 10 * 12 * Linkedin linkedin.com 3.96 11 * 10 Blog Spot blogspot.com 7.73 12 * 7 * Windows Live live.com 9.75 13 * 17 MSN msn.com 5.62 14 * 52 Go go.com 1.87 15 * 30 Bing bing.com 3.12 16 * 39 Pinterest pinterest.com 2.19 Top U.S. U.S. Top 17 37 Tumblr tumblr.com 2.32 18 * 35 PayPal paypal.com 2.09 19 25 t.co t.co 4.00 20 66 AOL aol.com 1.18 21 71 ESPN espn.com 1.23 22 64 CNN Interactive cnn.com 1.51 23 18 * WordPress wordpress.com 4.51 24 101 Netflix netflix.com 1.19 25 95 The Huffington Post huffingtonpost.com 1.09 Source: Alexa Top Sites in the United States on 05/24//12.
an increase for 05/24/12 compared to 02/26/12 a decrease for 05/24/12 compared to 02/26/12 * stayed the same for the period of 02/26/12 - 05/24/12
Popularity Website Address Popularity Website Address
1 * The New York Times nytimes.com 26 Orange County Register ocregister.com 2 * The Wall Street Journal online.wsj.com 27 Sun-Sentinel (Ft. Lauderdale, FL) sun-sentinel.com 3 * The Washington Post washingtonpost.com 28 The Baltimore Sun baltimoresun.com 4 * USA Today usatoday.com 29 The Examiner (Washington, D.C.) washingtonexaminer.com 5 * Los Angeles Times latimes.com 30 Orlando Sentinel orlandosentinel.com
Online 6 * San Francisco Chronicle sfgate.com 31 The Dallas Morning News dallasnews.com
7 * New York Post nypost.com 32 Newsday (Long Island, NY) newsday.com 8 * Chicago Tribune chicagotribune.com 33 Milwaukee-Journal Sentinel jsonline.com 9 * Christian Science Monitor csmonitor.com 34 * Deseret News (Salt Lake City, UT) deseretnews.com 10 * Houston Chronicle chron.com 35 Times Union (Albany, NY) timesunion.com 11 Washington Times washingtontimes.com 36 The Detroit News detnews.com 12 The Star-Ledger (Newark, NJ) nj.com 37 The Palm Beach Post palmbeachpost.com 13 Chicago Sun-Times suntimes.com 38 Kansas City Star kansascity.com 14 The Atlanta Journal-Constitution ajc.com 39 The Salt Lake Tribune sltrib.com 15 The Arizona Republic azcentral.com 40 Tampa Bay Times tampabay.com 16 The Philadelphia Inquirer philly.com 41 The Indianapolis Star indystar.com 17 Boston Herald bostonherald.com 42 – The Oklahoman Online newsok.com 18 San Jose Mercury News mercurynews.com 43 The Seattle Times nwsource.com 19 The Denver Post denverpost.com 44 * Las Vegas Review Journal lvrj.com 20 * The Miami Herald miamiherald.com 45 News & Observer (Raleigh, NC) newsobserver.com 21 The Seattle Post-Intelligencer seattlepi.com 46 Austin American-Statesman statesman.com 22 Star Tribune (Minneapolis-St. Paul, MN) startribune.com 47 * Las Vegas Sun lasvegassun.com 23 * The Sacramento Bee sacbee.com 48 – San Antonio Express-News mysanantonio.com 24 Detroit Free Press freep.com 49 * The Record (Hackensack, NJ) NorthJersey.com 25 St. Louis Post Dispatch stltoday.com 50 – Buffalo News buffalonews.com
U.S. Daily Newspapers Daily Newspapers U.S. Source: Alexa Top Sites by News Category accessed 05/24/12. an increase for 05/24/12 compared 02/27/12 a decrease for the 05/24/12 compared 02/27/12 * stayed the same for 05/24/12 compared 02/27/12 – did not appear on list of Alexa Top Sites by News Category on 02/27/12