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Globality: A radical new approach to global business Thomas Friedman discusses Globality in his latest book, Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations

"Given the recent political and economic developments worldwide, it is essential to unlock the immense opportunities that brings. Globality is passionately focused on driving the bene ts of globalization deeper into the world’s economies." - Joel Hyatt, Globality Co-founder and CEO

In his most recent work, Thank you for Being Late, Thomas Friedman explores the interrelated themes of technology, politics, globalization and . Here’s Thomas Friedman’s take on how Globality is making globalization work by enabling frictionless, borderless business.

Excerpt from Thank You For Being Late:

…One of the most interesting start-ups “ I came across in this space was Globality.com, co-founded in March 2015 by Joel Hyatt and Lior Delgo with a mission to create a platform that uses arti cial and human intelligence to enable small and midsize companies to become “micro-multinationals” by participating in the global economy as easily as the big guys.

Say you are a small manufacturer in America who needs a law rm and marketing rm in Lima, Peru, or you are an Indian data services company buying a three-person start-up in Houston. You easy and uniform format,” said Hyatt. would go to Globality’s platform and Globality – which makes its money by create a project brief, using their charging the service provider (that is, technology dashboard. “Then we take the seller) a commission based on the the project brief and, using arti cial value of the transaction – aims to do intelligence and human curation, bring for small companies wanting to work back to your company – for free – a globally what Airbnb did for small small selection of the best-quali ed homeowners wanting to rent rooms rms to meet your needs, which we globally and for individual tourists who determine on the basis of our industry wanted to travel globally and have a expertise, research, and matching homestay experience. It hopes to algorithms,” explained Hyatt. create a platform of trust among much smaller players. Globality then connects you, on its site, to the rm or rms you choose, Already some large multinational providing the video technology for the corporations are exploring the two parties to forge deal parameters Globality platform to identify small and hammer out legal frameworks, and midsize rms that do high quality check references, conclude contracts, work at lower fees than the large and do all the billing – along with a star international rms. When the big guys system for both sides to rate each stop transacting only with the other other the way Uber, Airbnb, and eBay big guys – and start including more do. Everything a company would need and more small players in the global to act globally “from the rst moment game – another accelerator kicks in for to the last is on the platform in one globalization. ”

Thomas L. Friedman is an internationally renowned reporter, columnist, three-time recipient of the and author of six bestselling books. His most recent masterpiece ‘Thank You for Being Late’, shares his core insights about the state of globalization today.