150 N. Michigan Avenue, Suite 2000 , IL 60601-7569 PH: (312) 853-2525 FX: (312) 853-2548 www.restaurant.org/show www.winespiritsbeer.org

Register Today at www.restaurant.org/show

international wine, nra show 2012 spirits & beer event MAY 5-8 MAY 6-7 www.restaurant.org/show www.winespiritsbeer.org mccormick place • chicago,

Scan this code for a quick link to download the NRA Show mobile app. Available for iPhone, iPad, Android and Blackberry devices.

Sponsored by fpo Subscribe to the NRA Show & fsc logo IWSB blog Floored! Find us on Facebook, Twitter & YouTube

international wine, nra show 2012 spirits & beer event MAY 5-8 www.restaurant.org/show www.winespiritsbeer.orgMAY 6-7 mccormick place • chicago, illinois

international wine, show-stopping tuesday Lineup ... nra show 2012 spirits & beer event MAY 6-7 Mwww.restaurant.org/showAY 5-8 www.winespiritsbeer.org mccormick place • chicago, illinois

Register Today at www.restaurant.org/show Todd English Homaro Cantu Chris Jones Richard Farina Ben Roche Congratulations to the 2012 Food & Beverage Product Innovations Award Recipients:

Thanks to the F&B Judges |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| The F&B Award recipients are determined by We’re quickly approaching May 5 and the start of NRA Show 2012. This year’s event We salute the food and beverage manufacturers creating this independent panel of experts representing all major commercial and non-commercial promises to be one of our most exciting and dynamic ever, with knowledge and experience tomorrow’s most craveable consumer sensations. Be sure to segments of the foodservice industry: you simply can’t find anywhere else. From our lineup of celebrity guests to thousands explore the Food & Beverage Products Innovations Gallery Carlyn Berghoff of motivated exhibitors, the Show is absolutely a must-experience four days that lead to in the North Hall, Booth #7200. Chief Executive Officer, Berghoff Catering & increased knowledge, connections and enthusiasm. Restaurant Group Cavendish Farms KRAFT Tempura Battered Extreme Beans YES Pack Read on to discover even more reasons to secure your Show badge today! Cavendish Farms® has taken long Kentucky Flat YES Pack—which stands for yield, ease, Greg LaMothe beans pickled in a blend of spices and added sustainability—is Kraft Foods’ new revolutionary Vice-President of Restaurant their signature crispy tempura coating. It’s a package that helps operators manage costs and Concepts & Hospitality, spicy tasty snack that offers superb plate appeal optimize back-of-house efficiencies. The innova- Kimpton Restaurant Group and excitement to any menu. tive design of YES Pack allows for 99% dressing “Last year, we were about to open our restaurant in yield, precision pouring and reduced solid waste. John Li ConAgra Foodservice Senior Vice President, Angela Mia NSA Crushed Tomatoes Mighty Leaf Tea Research & Development, OSI Harlem and we were dedicated to making the best fried This is the only no-salt-added crushed tomato Mfusions Restaurant Partners LLC product on the market today—it delivers fresh Mfusions is a creative selection of fresh tea, tomato flavor (100% ), aroma and fruit and herb-based drinks, packaged to go. chicken we could. And we found our pressure fryer color with only 14% of the sodium in traditional The customer interactively activates the drink Jeff McClure crushed tomatoes. by conveniently releasing agave-sweetened Director of Culinary Services, here. There’s always something to pick up at the Show.” herbal/fruit blend into tea within a self- Sodexo Education Market ConAgra Foodservice contained cup, offering a portable and The Max Fit for Kids Plus MaxSnax BBQ Chicken dazzling beverage experience. These mini handheld triangles of 51% whole- Deborah McDaniel Marcus Samuelsson grain quesadilla dough are loaded with chunks STOUFFER’S® Senior Director, Product Innovation of white-meat chicken, a blend of cheeses and Parmesan Risotto & Development-Menu Management, chef & Show Fan a sweet and tangy BBQ sauce and it meets new Supremely versatile, ready to heat and serve McDonald’s USA, LLC National School Lunch standards. as-is or to customize with your signature additions. Authentic 100% Arborio rice, rich Cook Natural Products Fred McKenney nra show 2011 Parmesan and Asiago cheeses, onions, garlic, Chief, Food & Beverage Division, Mara’s Pasta and touches of extra virgin olive oil, chicken Headquarters Air Force Services The only 100% whole wheat pasta made from broth, cream and butter. Agency, United States Air Force Maragrain™. Grown by U.S. family farmers and designed to please the palate of the most finicky Oregon Seafoods child. Each two-ounce serving contains seven Chef’s Brand Pacific Caught Wild Albacore Mary Angela Miller SPECIAL KEYNOTE PRESENTATION grams of dietary fiber and eight grams of protein. First U.S. producer of once-cooked albacore Administrative Director, Ohio State tuna in a pouch from U.S.-caught, sustainable University Medical Center BY PRESIDENT BILL CLINTON Copa di Vino fish with a significantly improved nutritional Copa di Vino Wine (Copa!) profile and better quality versus canned tuna. First wine by the glass bottled directly into a Sunday, May 6 No fillers, no preservatives, no BPA and a better Brad Nelson recyclable plastic cup that allows an operator carbon footprint. Arie Crown Theater at The National Restaurant Association’s first-ever 2012 Operator to conveniently serve wine anywhere without Vice-President & Corporate Chef, Marriott International McCormick Place Innovations Awards will recognize leaders who transform the the need to uncork and pour—reduces costs SASASWEETS industry with their extraordinary creativity and commitment. Check and waste. SasaPops Brand Artisan Frozen Pops SasaPops Fruit Bars are pure—only fruit, water President Bill Clinton will address out the finalists atwww.restaurant.org/show/ OIAwards and join us HJ Heinz Company and organic sugar. SasaPops Dessert Bars are Linda Sceurman National Director of Nutrition NRA Show 2012 attendees with Saturday, May 5 at Destination: Celebration, featuring Kenny Loggins, 3-in-1 Soup, Sauce or Dip the first pops with dessert inclusions, such as This is a unique frozen product that allows an & Menu Development, where we will reveal the winners and crown the Innovator of the Year. cake chunks in decadent real cream bases. Also ARAMARK Education insights into his presidency and his operator to create three menu items by simply available in a MiniPops size perfect for children. changing the preparation. Reconstitute with current work with the William J. Thank you to our independent panel of judges: water for a soup, milk for a sauce or sour cream Simpli Tracy Vessilo Clinton Foundation. It’s sure to be Patricia Bando for a dip. Simpli OatShakes Vice-President, Retail Innovations, Associate Vice President, Chris Demery This is the only solely oat-based product that Compass Group USA a lively and informative discussion. Vice President, Applications, HMC Farms is dairy-free and also all natural, 100% vegan, Auxiliary Services, Grape Escape Photo Credit: Ralph Alswang/Clinton Foundation Boston College OSI Restaurant Partners, LLC soy-free, and non-GMO. Most importantly, it Fresh de-stemmed grapes washed and ready tastes great. Scott Barton James Houser to eat. Packed in single serve two-ounce or Brian Wilson President, Vice President of three-ounce bags. Grape Escape meets the Snyder’s Lance Senior Culinary Development Chef, Fine Dining Division, Administration, challenge of profitably serving healthy fresh Lance 51% Whole Grain Saltines Bob Evans Farms Inc. Lettuce Entertain You Delaware North fruit snacks year round. No preservatives or The first saltine made with 51% whole grain that

John Metz, Jr. additives and an 18-day shelf life. meets K-12 school lunch requirements. Jeff Broadhurst Ed Wronski The Kitchen Innovations Awards Executive Chef, President HomeFree LLC Unilever Food Solutions Director, Culinary & Concept President & CEO, Eat’n Park & Co-Founder, Sterling recognize the most cutting-edge Hospitality Group Gluten Free Vanilla Mini Cookies Lipton Zero Calorie Fresh Brewed Sweet Tea Development, Walt Disney Hospitality These cookies are a good source of whole grains An innovative range of zero-calorie fresh- Parks and Resorts foodservice equipment and supplies (9 g), certified organic (70%), heart healthy, brewed sweet teas that deliver refreshment and in the marketplace today. Marc Buehler Christopher Pappas Kosher pareve, vegan and Non-GMO Project convenience along with single-step, consistent President, O’Charleys CEO, Pappas Restaurants, Inc. Verified. They are free of the top eight allergens brewing for operators at savings versus sugar and certified gluten-free. sweetening—available in three on-trend flavors. Preview this year’s KI Award recipients Jean-Marie Clement C.W. Craig Reed Jennie–O Turkey Store White Toque at www.restaurant.org/show, then see Director Food & Beverage Precooked Turkey Burger Vegetable Glacis Concept Development Director of Food & Beverage, them live in the Kitchen Innovations Broadmoor Hotel Developed specifically for K-12 foodservice, All-natural vegetable concentrates for enhancing register Walt Disney Parks & this product gives students an amazing burger soups, sauces, dressings and dips. The first Resorts Worldwide Pavilion booth #2440. experience with all the nutritional benefits of frozen line available in the US in a convenient Ron Serluco turkey. Most importantly, for kids and schools squeeze bottle with flavors including Red Beet, Douglas Davis Senior Vice President of today! Director, Global Food Safety, Operators, Guckenheimer alike, it delivers on taste, texture, appearance Onion, Carrot, Red Pepper, Yellow Pepper and www.restaurant.org/show Marriott International and product performance. Tomato Confit.

2 3 |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||show-stopping lineup Check out the exciting slate of chefs we’re welcoming to World Culinary Showcase, one of the most Tuesday at the Show features a collection of jaw-dropping creativity that you simply can’t experience anywhere but here. Our unstoppable roster of world-class star chefs will talked about and anticipated parts of the Show. Whether you’re a food television junkie or simply take introduce you to unique taste and flavor experiences, preparation and plating techniques, and permanently delight in watching passionate pros practice their craft, you’ve got to stake out a front-row seat. alter your view on the restaurant and hospitality industry. So plan to get to the World Culinary Showcase early, get a seat, and get ready to hang on! participating celebrity chefs ... tuesday chef lineup ...

Rick Bayless David Burke Spike Maneet Chauhan Todd English homaro cantu chris jones richard farina ben roche Winner of To p Winner of : Winner of Top Chef, Meilleurs Ouvriers Mendelsohn Two-time Top Chef Executive chef at Chef and restaurateur with Chef and owner of moto Director of Culinary Chef de Cuisine at moto Chef Roche is the pastry Chef Masters, All-Stars, chef/owner named one of Food de France winner, Two-time Top Chef contestant, chef/ Indian-Latin fusion more than 20 restaurants and iNG restaurants. Cantu Innovation for moto and restaurant and recent chef of moto and consults multiple James of Southern-based & Wine magazine’s chef/owner of seven contestant, chef/ owner of Café restaurant Vermilion spanning the country, opened iNG in 2011 and iNG restaurants. Jones contestant on Top on the dessert menu at iNG, Beard Foundation Flip burger 2011 Best New Chefs, restaurants through- owner of Good Stuff Firenze and Osteria (Chicago, Manhattan), including Olives (Boston, has created the world’s was also a contestant on Chef: Texas. News of which offers the world’s only awards, chef/ boutique, HD-1 chef/owner of Girl out the country, Eatery and We, The Firenze in Southern Iron Chef challenger New York, Las Vegas) only restaurant offering Top Chef: Texas, where Farina’s work from moto sugar-free flavor-changing owner of Chicago- and The Spence. & the Goat, a 2011 including New York Pizza in Washington, California, author and Chopped four-time James Beard flavor-changing experiences. he dazzled judges with has reached hundreds of desserts. Chef Roche is the based Frontera James Beard “Best City’s David Burke D.C., contender on of Cafe Firenze judge, repeat Award winner and Cantu and his work have a flavor-changing dish news outlets and he was co-host along with Cantu on and Topolobampo New Restaurant” Townhouse and this season’s The Cookbook and representative at inductee into James Beard been the subject of more inspired from some of his recently named one to the television show Future restaurants, author nominee, 2012 James David Burke Kitchen, Next Iron Chef Did I Really Make James Beard House’s Foundation’s “Who’s Who than 200 articles, including menu creations at iNG. Zagat’s list of top young Food, which airs on Discovery of countless Beard “Best Chef: Breakfast annual awards dinner, in Food and Beverage a recent spot on ABC chefs, “30 Under 30.” Network’s Planet Green. cookbook classics Great Lakes Region,” competitor, active supporter of in America,” critically World News Tonight with author of Girl in inventor of the culinary academies acclaimed author of Diane Sawyer where she the Kitchen. cheesecake lollipop, and charities such as the recent title, Cooking described the experience Serious Foodies Only! Enjoy an intimate flavor-changing dining experience featuring cookbook author. March of Dimes, Share In Everyday English, as “something that will Miracle Berry “flavor tripping” and molecular gastronomy from Our Strength, Apna The ABCs of Great change the world of tickets $225/person world-renowned moto restaurant’s celebrity chefs. Just 60 seats celebrity book signings > Ghar, Make a Wish Flavor at Home. gastronomy forever.” monday, may 7 available for this once-in-a-lifetime event hosted by Homaro Cantu, Many of the celebrities from our World Culinary Showcase will be available for book signings after their Foundation and more. 6:30 – 10:30pm featuring a menu designed just for NRA Show attendees. demonstrations at scheduled times. Be sure to say hello and add to your cookbook collection. Visit www.restaurant.org/show for details and to buy tickets.

register Evening Events During the Show |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| today! The Show only comes around once a year. You’ve got to take every opportunity to engage key players, from www.restaurant.org/show core vendors to celebs to industry press. Reach out during evening events when folks let their hair down and put their dancing shoes on.

“The Show is so much fun. This is a place filled with NRA Show 2012 restaurants rock Block Party possibilities for me. Lots of dreams, hopes and Saturday, May 5 Sunday, May 6 monday, May 7 7:00 – 10:00pm 9:00pm – Midnight 9:00pm – Midnight This posh event is designed for the This event is the official all-industry party of NRA Show As a special thank you from expectations. And it’s fun to be able to rub shoulders entertainment of industry elites. Spend the 2012 and IWSB, in support of ProStart®. Restaurants Rock the City of Chicago and evening nestled in Chicago’s Millennium features live music, outstanding food, drinks and great Mayor Rahm Emanuel, with the folks bringing so much vitality to our industry.” Park while enjoying creative cuisine and a company. Restaurants Rock will be hosted by Top Chef attendees and exhibitors alike performance by Kenny Loggins. During the celebs Richard Blais, Spike Mendelsohn and Fabio Viviani. are invited to an indoor block evening, we’ll reveal the winners of the Plus, we’ll hold the finals of Star of the Bar, an action-packed party at premier venues near Rick Bayless first-ever Operator Innovations Awards live mixology competition. Hubbard Street. And better and crown an Innovator of the Year. yet? This event is free of Author, Restaurateur, Show Fan Tickets are just $50 for Show attendees. Pick up your charge. Simply present your Tickets are $125 each or $1,000 for a block of tickets when you register. Show badge for entry. World Culinary Showcase ‘11 10. Purchase when you register for the Show.

Visit www.restaurant.org/show/celebration. Sponsored by

4 5 y New!We’re excited Recentl to present more than added70 education sessionseducation on timely topics sessions spanning multiple interest areas. For the complete list and details for individual sessions, visit www.restaurant.org/show. For Beverage Alcohol Purchasers & Influencers! > general education sessions added > social media sessions Does your operation serve beverage alcohol? Are you a purchaser

Supply Chain Management: Lower The Health Care Law: In today’s über-connected society, social or influencer? Then you’ve got to attend the International Wine, Costs Without Compromising Quality What’s On the Horizon? media and online marketing are proving to or Service Monday, May 7, 10-11:30am be effective vehicles for connecting with Spirits & Beer Event! It’s the premier forum for analyzing beverage Saturday, May 5, 2-3:30pm Hear about the steps operators are taking customers. See how these tactics, from alcohol’s role in foodservice and hospitality profitability. Learn the seven key cost saving takeaways to prepare for possible implementation of Twitter to text, can mean big profits for every operator can use in this tough economy. the Affordable Care Act. your restaurant. Mix and mingle with reps from hundreds of established and Why Mobile Matters; What Your Leveraging Local Resources to Engage & Integrate: Social Media Customers are Using and Want Grow Your Business: Goldman Tactics For Restaurants emerging brands on the exhibit floor. Or head over to the Saturday, May 5, 2-3:30pm Sachs 10,000 Small Businesses Saturday, May 5, 2–3:30pm Join major players for a discussion about Monday, May 7, 2-3:30pm This panel is designed specifically to Hands-On Demo Centers to watch mixology experts Dale DeGroff how integrated marketing strategies, This session explores entrepreneurship give restaurateurs real, concrete tools for location-based systems and eLoyalty impact education and how best to support making the most out of social media. and Tony Abou-Ganim, plus Star of the Bar competitors, guest connection and overall experience. foodservice small business growth. Close the Gap: Connecting Social sling original cocktails. Fast Casual: A Recipe for Growth Getting Paid: Payment Media with Traditional Marketing Sunday, May 6, 12-1:30pm Infrastructure and its Impact See how fast casual compares to our on the Foodservice Industry Touchpoints overall industry with data including NRA’s 2012 Today and Where It’s Going Sunday, May 6, 10–11:30am Restaurant Industry Forecast, plus learn from Tuesday, May 8, 10-11:15am Get the inside edge on how Culver’s Restaurant Menu Pairings successful entrepreneurs in this sector. From traditional methods and processes leveraged its integrated “Welcome to Education to newer online and mobile considerations, Delicious” campaign to drive its target to Program > Social Touchpoints: You Can’t Afford this panel examines how each impacts engage—both online and off—while boosting Sessions > Discover creative ways to drive sales and increase Not To Be a Social Butterfly your bottom line and what it takes to the brand’s year-over-year sales. Learn from industry pros who guest satisfaction with menu pairings, both at Sunday, May 6, 3:45-4:45pm integrate into your operation. It’s tough to stay on top of the ever-changing Mommy bloggers, your new most have conquered the same our on-floor pairing stations and by dining at social-media landscape, but it’s important Challenging the Value-Chain to important consumers issues you’re facing and are participating restaurants. High-profile chefs to learn which platforms offer increased Transform Transport Packaging Monday, May 7, 12–1:30pm ready to share their strategies. work side by side with sommeliers, mixologists communication and operational efficiency. Tuesday, May 8, 10-11:30am Harness the power of these dynamic This session discusses how the entire These 90-minute sessions, and brew masters to create a frenzy of taste Build Consumer Trust & Protect connectors and drive their household value chain can collaborate and champion decision-making dollars your way. accompanied by tastings, are experiences and flavors. Brand Reputation industry-tested and economically Monday, May 7, 10-11:30am all included in your combined advantageous efforts to recycle even Myths vs. Facts: How Online IWSB/NRA Show 2012 badge. Participating brands & Restaurants Industry leaders offer data, insights and more corrugated cardboard. Marketing Can Benefit Your (as of 3/30/12) recommendations on what you can do Restaurant’s Bottom Line See www.winespiritsbeer.org Brands: Restaurants: to protect your brand reputation, maintain Monday, May 7, 2–3:30pm consumer trust and ultimately drive for full session descriptions. • Crown Imports, LLC • III Forks repeat business. Sponsored by Join executives from the National Restaurant • Echelon Vineyards • Devon Seafood Association and LivingSocial for a discussion Industry Overview • Fuzzy’s Ultra Premium Vodka • Foodease about trends in online marketing and the Sunday, May 6 • Ole Smokey Tennessee Moonshine • Joe’s Bar daily deals industry. 11:00am – 12:30pm • Rhône Valley Wines • Public House > technology education sessions • Tanteo Tequila • Saigon Sisters Beer Profitability • Tenth & Blake Beer Company • Texas de Brazil Connect with high-powered buyers and influencers from major chains and independent Sunday, May 6 • Vermont Hard Cider Company • Zed451 operators, including CIOs, COOs and Directors and VPs of IT. An added plus? Attendees 3:30 – 5:00pm visiting the Technology Pavilion Networking Lounge can enjoy free Internet access. The Masters Session Saturday, May 5 Monday, May 7 ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| 10:00–11:15am — Levering Online Technologies to Create the Virtual Table 11:00am – 12:30pm Hands-On Demo centers > At these exciting centers, you can get inspired 12:00–1:15pm — How eMarketing is Integrated Into Your Business Model Creativity with Spirits while engaging with beverage experts sharing 2:00–3:15pm — Why Mobile Matters: What Your Customers are Using and Want Monday, May 7 trends and tips for making beverage alcohol’s FREE, 30-minute 2:30 – 4:00pm Sunday, May 6 design & management potential come alive for your operation. 10:00–11:15am — Data Security: Are You Safe? (Is Anyone Safe?) 12:00–1:15pm — The Front-of-the-House: Putting on Your Best Technology Face consultations. Sunday, May 6 Hands-on Demos with Tony Abou-Ganim, 3:45–4:50pm — Social Touchpoints: You Can’t Afford Not To Be a Social Butterfly Reserve your Dale DeGroff and the Star of the Bar semi-finalists monday, May 7 appointment when Tony Abou-Ganim Dale DeGroff 10:00–11:15am — What’s Inside the CIO Head: The Future of the Industry from the you register for IWSB admission is limited only to Master Mixologist Master Mixologist Mouths of Those Living and Driving Foodservice Technology Today beverage-alcohol purchasers or influencers The Modern Mixologist King of Cocktails 12:00–1:15pm — The Ins and Outs of the Back Office: Keeping Your Operational the Show. Engine Up-To-Date who work in a restaurant or hospitality setting. one Admission is individually verified and strictly monday, May 7 2:00–3:15pm — Everything You Need to Know About Digital Signage enforced. But once approved, attendees may Hands-on Demos with Echelon Vineyards, tuesday, May 8 badge Crown Imports, Ole Smokey register for a single, dual-show badge that Tennessee Moonshine, the Star of 10:00–11:15am — Getting Paid: Payment Infrastructure and its Impact on the allows access to both NRA Show 2012 and Foodservice Industry Today & Where’s It Going? register the Bar winner and more! Total IWSB. Register for your dual-Show badge at 12:00–1:15pm — Having Reservations about Taking Them Online? access www.winespiritsbeer.org www.restaurant.org/showtoday! (Separate qualifications and registration are required for the IWSB Event.) 6 7 150 N. Michigan Avenue, Suite 2000 Chicago, IL 60601-7569 PH: (312) 853-2525 FX: (312) 853-2548 www.restaurant.org/show www.winespiritsbeer.org

Register Today at www.restaurant.org/show

international wine, nra show 2012 spirits & beer event MAY 5-8 MAY 6-7 www.restaurant.org/show www.winespiritsbeer.org mccormick place • chicago, illinois

Scan this code for a quick link to download the NRA Show mobile app. Available for iPhone, iPad, Android and Blackberry devices.

Sponsored by fpo Subscribe to the NRA Show & fsc logo IWSB blog Floored! Find us on Facebook, Twitter & YouTube

international wine, nra show 2012 spirits & beer event MAY 5-8 www.restaurant.org/show www.winespiritsbeer.orgMAY 6-7 mccormick place • chicago, illinois

international wine, show-stopping tuesday Lineup ... nra show 2012 spirits & beer event MAY 6-7 Mwww.restaurant.org/showAY 5-8 www.winespiritsbeer.org mccormick place • chicago, illinois

Register Today at www.restaurant.org/show Todd English Homaro Cantu Chris Jones Richard Farina Ben Roche