Table of Contents
Preface...... xiv
Section 1 Corporate Reputation Strategies
Chapter 1 Public Relations, Organizational Communication, and Crisis Management: Advanced Issues and Approaches...... 1 Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand
Chapter 2 Emotional Labor as a Reputation Management Technique in Service Organizations...... 16 Senay Yürür, Yalova University, Turkey
Chapter 3 Sustainable Communication as a Component of Corporate Reputation...... 38 Zeynep Genel, Okan University, Turkey
Chapter 4 Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP...... 56 Ayşe Kara, Istanbul Commerce University, Turkey Hülya Ant, Istanbul Commerce University, Turkey
Chapter 5 Corporate Reputation Management in Times of Crisis...... 79 Özgür Kökalan, İstanbul Sabahattin Zaim University, Turkey
Chapter 6 The Power of Brand Loyalty in Creating Enterprise Value...... 92 Ayşenur Gökalp, İstanbul Commerce University, Turkey
Chapter 7 Use of Brand Heroes in Strategic Reputation Management: The Case of Bacardi, Adidas, and Daimler...... 126 Joost Bücker, Radboud University, The Netherlands Kees Ernste, Radboud University, The Netherlands
Chapter 8 Reputation Management: Creating Identity and Building Corporate Image...... 151 Aslıhan Mihrimah Unutur, Istanbul Commerce University, Turkey
Chapter 9 Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management...... 168 Vera Harludi, 3P Advertising Agency, Turkey
Chapter 10 The Power of Associations in Creating, Building, and Sustaining Brand Value...... 187 Ayşe Kara, Istanbul Commerce University, Turkey Gamze Arslan, Istanbul Commerce University, Turkey
Section 2 Reputation Management in a Digital World
Chapter 11 Issue Management in the Digital World...... 204 Kaan Tekin, Istanbul Commerce University, Turkey
Chapter 12 Corporate Reputation and Customer Loyalty in Social Media: An Analysis of Turkish Mommy Bloggers’ Instagram Pages...... 222 İdil Sayimer, Kocaeli University, Turkey Banu Küçüksaraç, Kocaeli University, Turkey
Chapter 13 Integrating Public Relations and Social Marketing: Reputation Management in Digital PR...... 254 Saadet Uğurlu, Kültür University, Turkey
Chapter 14 Reputation Management in the Age of Big Data...... 280 Nubar Ibrahimzade, Istanbul Commerce University, Turkey
Chapter 15 The Use of Second Screen Practices in Reputation Management...... 296 Münire Atıcı, Boğaziçi University, Turkey
Chapter 16 Branding, Bonding, and a Brand’s Reputation: The Pottermore Case...... 319 Hazal Baran, Istanbul Commerce University, Turkey Tuğçe Öztel, Istanbul Commerce University, Turkey
Section 3 Corporate Ethics and Whistle Blowing
Chapter 17 Putting Humanity Before Brand Reputation in the Context of Turkey...... 339 Mehmet Ali Türkmenoğlu, Mus Alparslan University, Turkey
Chapter 18 Public Relations, Media Relations, and Reputation Management...... 358 Engin Çağlak, Çanakkale Onsekiz Mart University, Turkey
Compilation of References...... 375
About the Contributors...... 423
Index...... 428