Mediamorph EIDR Presentation August 20, 2012

Home , Broadstripe, CinemaNow, Cobridge Communications, Digiturk, Emery Telcom, FilmFlex

We help our customers to track, manage and optimize the way their content is distributed and consumed

Our Product How we help EIDR Members

Mediamorph can assist EIDR members in:

• Matching of your product identifiers to EIDR identifiers

Track – Aggregate and Normalize data from • Initial registration 300+ Distribution Platforms – Sales, Usage, Subscribers, Advertising from EST / VOD / • Ongoing mapping SVOD / Streaming / Linear / Physical In many cases we already perform this Manage - Completely manage their deals function for your company from rights to terms to final cash accounting across every media and territory Current Customers

Optimize – Analytics and Reporting to help Mediamorph is being used by the majority run your business in a more optimal manner of the major film studios, US television networks and US broadcasters.

Mediamorph provides a set of cloud-based modules that our customers use to manage their business

Manage and control rights in, Collect data from 300+ platforms participations and licensing around the world, aggregating and contracts. making available for analytics

Manage and control product Financial workflow and automation, scheduling by or across customers royalty calculation and integration and pricing with finance systems.

. Integrated with over 300 distribution platforms globally, enabling our clients to quickly scale their businesses

. Manage the complex stream of partner data (sales, ad, royalty, etc.) allowing our clients to closely monitor performance and recognize revenue

. Employ complex cleansing and matching to enable multiple reporting needs to drive insights and decision making

. Reporting via robust three-tiered reporting and analytics suite

4 © Mediamorph - 2012 - Confidential Establishing Master Data

Internal Data Sources External Data Sources Studio / Network / Broadcaster / Prod Co

Master Data: • Production Company • Film • Ingest • Theatrical or HV Release • Cleanse Date • Normalize • Asset ID • Map • Network • Report • Series • Manage • Season • Episode • Air Date • Asset ID

Actions/Key Inputs: 1. Master data source: • level of data • Method and frequency • Unique ids – tie to asset/rights systems; finance system ID 2. Series/Content Priorities

5 © Mediamorph - 2012 - Confidential Data Management and Operations Approach

Our end to end data management and operational model is tailored to each of our clients data, operational and reporting needs.

Flexible and Ingestion Validate and Cleanse Analytics Robust Services Normalize and Map Engine Reporting

. Automated ingestion methods . Sophisticated Algorithms . Customize Business Logic

. Management of all file types . Layered Matching Protocols . Customize Reports and Alerts

. Massive Volumes of data . Align to Metadata Hierarchies . Flexible and Rapid Reporting . Controls for all data elements . Bridge Variables . Controlled Data Access

Data Operations and Managed Services

. Monitor Data Sources . Resolve Issues and Exceptions . Manager Service Level Agreements and Escalations . Iterative approach to enabling analytics and reports – evolve with business needs

6 © Mediamorph - 2012 - Confidential Mediamorph is already connected to many platforms Currently processing data from over 300 global cross-platform distribution platforms, adding new ones each day 1VERGE INFORMATION TECHNOLOGY (BEIJING) Comcast Independent nTelos Television New Zealand Limited 5Min Comcast.net Infoview Corporation OCS - Orange Cinema Series Telstra Corporation Ltd ABS-CBN BROADCASTING CORPORATION Comporium InDemand Omniture Telus Acetrax AG COMSTAR Direct CJSC Insight OnDemand Terra Networks Brasil S.A Aksh Optifibre Ltd Consolidated Cable Intermountain Cable Openband Tesco Allegiance Communications LLC Corporacion Novavision, S. de R.L. de C.V. Intersat PR Partner Communications Co. Ltd (Orange) TF1 ALT MEDIA SDN BHD Cox ITI Neovision Sp.z.o.o PCCW Media Limited Three River Digital Cable LLC ALTIBOX AS CPT Holdings, Inc. James Cable Partners Podcast Time Warner Android CustomSol JOY.CN CORPORATION LIMITED Polska Time Warner HOTEL Amazon Cyfrowy Polsat S.A. JUPITER ENTERTAINMENT Co, Ltd. [VOD] Premiere Tiscali Amazon Afffiliate Sales program CYPRUS TELECOMMUNICATIONS AUTHORITY Kabel Plus, s.r.o. Premiere Fernsehen GmbH TM NET SDN. BHD. Antietam Deltamac Taiwan Co., Ltd. KANAL 5 AB Prosieben Toledo-Blade Anyplex Company Limited Taiwan Branch Deutsche Telekom AG KDDI Corporation PVT Networks Top Up TV Europe Limited Apple iTunes Video Digital Latin America, LLC Kiosque Qwest Choice TV & OnLine TSUTAYA TV Co., Ltd. Apple iTunes Music Digital Partners Sp.Z.o.o. Knology RADIO TELEFIS EIREANN (RTE) TV Asahi Corporation AppleApps DIGITURK Korea Digital Satellite Broadcasting, Co. Ltd. RCN TV1000 (Scandinavia) Armstrong Direct2Drv KPN Real TV2 AS Astral DIRECTV KT Corporation Rhythm TV2 DENMARK A/S Atlantic Broadband Discovery Communications, LLC Liberty Cablevision of P.R. Rodo TVB.COM LIMITED Australian News Channel Pty Ltd Dish Living TV Group Rights Limited Rogers Tvigle Media Avex Entertainment Inc. Dish TV India Ltd. Lovefilm Rok Corporation Limited TVMAX AXN Central Europe LLC Disney Channel - ASIA LovefilmSV Roxio U.S. Cable of Coastal Texas LP AXN Japan Inc. Disney Channel - Korea M6Web Saffron Uintah Basin Electronic Telecom Baja Broadband DISNEY CHANNEL (ISRAEL) Magyar Telekom Samsung Universal Pictures Subscription Television Ltd Bee Line Cable DTS DISTRIBUIDORA DE TELEVISION DIGITAL, S.A. Massillon Cable Saraiva e Siciliano, S.A. UPC Beijing Qiyi Century Science & Technology Co.,Ltd. DXD (FRANCE) Maxdome Sasktel US Cable of Coastal Texas LP BEIJING SOHU CO. LIMITED E! Online Video McDonald Investment Company Inc. SBS USA Companies Belgacom E.BISMEDIA S.P.A. McLeod USA SeeSaw USEN CORPORATION BellExpres Electronic Media Network Limited (MNET) Mediacom Service Electric Valve Best Buy Elisa Corporation MediaCorp TV Singapore Pte Ltd. Service Electric Cablevision Verizon Vcast BeTV Emery Telcom Video MediaMarket Italia SpA SF Anytime Verizon Flexview BitBop/RIM ERG Metaboli SFR Video Futur Blinkbox Facebook MetroPCS Shaw videotron Bresnan Communications Fancast Metrocast SingNetMediamorph Pte Ltd Viewershas Choice East a structured, Bright House Networks FetchTV Content Pty Ltd Mid-Continent SK Telecom Co., Ltd. Virgin Bristol Virginia Utilities Fidelity Cable Mid-Hudson SKY ITALIA S.r.l. Vision Communications Broadmedia Corporation Filmflex Midwest Video Solutions Skyrapid Network Television LimitedapproachVivodi Telecommunications to on S.A.-boarding Broadstripe FilmFresh MMDS/Greene County Cable SKY Perfect JSAT Corporation VMMA BSkyB Filmoline MMDS/Guadalupe Valley SkyGermany Vodafone BTVision Five MobiTV Skynetplatforms iMotions Activities SA/NV thatVodafone are Iceland (Og not Fjarskipti) currently Buford Fox International Channels Espana, S.L. Mosaic Telecom SOCIEDAD GENERAL DE TELEVISION CUATRO, S.A.U. Voddler Sweden AB Cable Management Associates Foxtel Management Pty Limited Movielink Sogecable S.A Volcano Cable One France TΘlΘvisions Mozaik Iletisim Hizmetleri A.S. SONAECOM, S.A. integratedVolonte Cableamerica FranceTel MTG TV Online Limited SonyPS3 Vudu CABLEUROPA S.A. UNIPERSONAL (ONO) Free MTS Star International Movies Limited VTR Banda Ancha (Chile) S.A. Cablevision Systems Free SAS Multimedia Polska S.A Ster Walt Disney Internet Group (Japan) CanalIndig General Communications Multithematiques Sunflower WaveDivision Holdings L.L.C. CanalPlay Glowria NBC UNIVERSAL Global Networks Deutschland GmbH Sudden Link Wehco Video Carson Communications GlowriaFR NBCU Global Networks Asia Pte Ltd TataSky WESTERN BROADBAND Central Telcom Sevices Google Analytics NDN Tele2 Wide Open West Chambers Communications Grande Communications NEO Index Corporation Telecentro S.A. Windjammer Communications LLC CHANNEL 4 (C4) Great Lakes DSB New Wave Communications Teleclub AG XBox Charter Communications Griot Co.,Ltd. Nexway Telecom Italia S.p.A. XboxGPT Chellomedi Gulf DTH Entertainment Nielsen Telefonica de Espana, S.A. Xfinity Cinema Complex LLP Hansenet NHK Enterprises, Inc. Telefonica Multimedia Chile S.A. Yahoo!7 Pty Ltd CinemaNow Hiawatha Broadband Comm. Nine Network Australia Pty Limited Telefonica O2 Czech Republic, a.s. YouSee Cineplex Hulu Northland Communications Telekom Austria YouTube CLT-UFA HYBRID TELEVISION SERVICES (ANZ) Nowcom Co., Ltd. Telekomunikacja Polska S.A. YouTube VOD CoBridge Communications LLC I P Vision UK Ltd NPG Of Arizona Inc. Telemedia Ziggo Cogeco Icelandic Television Ltd NTT Plala Inc. Telemundo Network Group LLC Zon Lusomundo Audiovisuais S.A. COM NET Inc INDCO Cable TV Inc. NUMERICABLE SAS Telenet 7 Mediamorph’s Analytics and Reporting Tools

Our sophisticated underlying platform ensure that data is in the right form and structure for rapid reporting and analytics

. We believe our clients and stakeholders have unique reporting needs . We empower our clients with Automated Flexible & Custom Reporting Options

All Media Total Audience: Show 456 Exposures by Episode

Episode 18 19 20 21 22 Season To Date The Missing Underneath a Episode Title Happy Today Cold Feet Woman in Red Cas e Tree

Original Air Date 04/20/2012 04/27/2012 05/04/2012 05/11/2012 05/18/2012

TOTAL 10,877,550 10,705,218 11,185,719 10,732,408 11,473,009 330,999,236

VOD 898,449 865,419 855,741 778,468 766,826 29,356,985

EST 16,275 16,192 15,880 15,191 15,289 452,243

Internet Streaming 1,148,703 1,158,390 1,053,837 972,824 1,003,616 31,929,211 Video

Television 8,814,123 8,665,217 9,260,261 8,965,925 9,687,278 269,260,797

Please note that all platforms experience data delivery lags. For example, earlier episodes have 2-7 day time-shifted data and are available longer on alternative platforms and therefore, can accumulate more exposures

Sources

Television: Network broadcast data is based on Nielsen P2+ TA Impressions using Live + TSV :through 06/10/2012. Internet Streaming Video: [1] Omniture: A stream is counted at the beginning of a clip/segment. A single episode is the sum of these clips/segments, typically six for an hour long show. If a user watches all six clips/segments of a given episode, that will generate six streams : through 06/12/2012. [2] Hulu.com data is counted based on a 1 stream to 1 episode relationship and does not count individual chapters : through 06/10/2012 VD: [1] VOD:Direct Source: through 06/10/2012.[2] Downloads: Carrier Direct : through 06/12/2012 Live Dashboards Report Builder Custom Reports

. Normalized Products and Variables . Searchable Datasets . Graphical Data Exploration . Rapid Consumer Insights and Analysis . Informed Business Decisions

. Mediamorph is a proven solution at large Hollywood Studios, Major TV Networks and Broadcasters

. Mediamorph can Immediately help with your EIDR Projects – Create consolidated product master data across all your networks and production entities on a multi-territory basis – In many case, we already have this for your company – Perform matching up to EIDR identifiers

. Mediamorph can also provide value on an ongoing basis – Continue to update and map as you migrate to EIDR-centric product master data creation processes – Resolve any mappings and keep all up to date

. Mediamorph can do this right now – Cloud-based – no software – We may already have your product master data – Teams set up to tackle your projects immediately – We may already have a contract in place to do something very similar with your company

THANK YOU

Contact info: Mike Sid – CEO - [email protected] – 917-885-1802