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Mediacorp Network (1) 1 Key Propositions MEDIACORP NETWORK (1) 1 KEY PROPOSITIONS Overall OMNI-PLATFORM advertising solution with the widest reach 1 • Most integrated media platforms - Television, Radio, Newspapers, Magazine, Digital and Out of Home Mediacorp • Highest national reach (4.2 million People 15+ weekly) #1 medium to reach the masses : 3.6 million People 15+ weekly (+2% over 2015) • Mediacorp TV reaches a wide spectrum of the population (>80% weekly reach) with year on year increase among: o Men, Women, Malay, Indian, Working adults, Grocery Buyers, Families, Household Income $5K+ • Channel 8 (2.4 million People 15+ weekly) o #1 TV channel watched among People 15+, Men, Women, Grocery Buyers, Working adults, Parents, Youth o 4.5X more viewers than the top 5 Chinese cable channels o Year on year increase in weekly reach among People 15+ (+1%), Women (+3%), Household Income $5K+ (+7%), Housewife (+11%) • Channel 5 (1.9 million People 15+ weekly) o #1 TV channel watched by People 15-24 and Students o #1 English TV channel watched among People 15+, Men, Women, Parents, PMEB o 2.4X more viewers than the top 5 English cable channels o Year on year increase in weekly reach among Indian (+16%) and quality viewers: Premier (+4%), Personal Income $5K+ (+6%) Channel U (1.7 million People 15+ weekly) o #2 Chinese TV channel watched among People 15+, Men, Women, Youth, Working adults Mediacorp o 3X more viewers than the top 5 Chinese cable channels Television1 o Year on year increase in weekly reach among People 15+ (+10%), Women (+10%), Men (+11%), Grocery Buyers (+11%), PMEB (+11%), Premier (+34%) • Channel NewsAsia (1.4 million People 15+ weekly) o #1 TV channel watched by those with Personal Income $5K+ and PMEB with Personal Income $5K+ o #1 English News TV channel watched among People 15+ and PMEB o 7X more viewers than English news cable channels o Year on year increase in weekly reach among People 15+ (+8%) and quality viewers: PMEB (+4%), Personal Income $5K+ (7%), Premier (+8%) • okto (0.4 million People 15+ weekly) o #1 Kids/Lifestyle TV channel watched among Parents, Housewife, Women, Malay o Year on year increase in weekly reach among Premier (+7%), Malay (+12%) • Suria (0.4 million Malay 15+ weekly) o #1 TV channel watched by the Malay community and has 6X more viewers than Malay cable channel o Year on year increase in weekly reach among Malay 15+ (+3%), Malay Working Adults (+6%) • Vasantham (0.3 million Indian 15+ weekly) o #1 TV channel watched by the Indian community o Year on year increase in weekly reach among Indian 15+ (+4%), Indian Youths (+13%), Indian Household Income $5K+ (+14%) Note: Men – Men aged 18+, Women – Women aged 18+, Working adults – PMEBs/White Collar/Blue Collar, Families - Parents with Children, Premier – Those with Monthly Household Income $15K+, Youth - People aged 15-34 unless otherwise stated 1 Source: Nielsen Media Index 2016 MEDIACORP NETWORK (2) 2 KEY PROPOSITIONS #1 in reach (3.4 million People 15+ weekly), market share (81%) and time spent listening (15hrs 58mins weekly) • Owns 8 out the top 10 radio stations o Yes933, Love 972, Capital 958 – top 3 radio stations Mediacorp o Class 95 – #1 English radio station for 20 years • 12 radio stations cater to various target audiences Radio2 o 987FM - #1 among People 15-24 and Students o Warna 942 - #1 among Malay o Oli 968 - #1 among Indian o Gold 905 - #1 English station for time spent listening • TODAY - #2 daily newspaper (0.5 million People 15+ daily). Year on year increase in daily reach among People 15+ (4%), Working Adults (+5%), Men (+16%) while that of The Straits Times declined Mediacorp • I-Weekly – #1 weekly magazine (89,000 People 15+ weekly) Print1 • Elle - Year on year increase in monthly reach among People 15+ (+8%), Women (+16%), People 25-34 (+22%), White Collar (+63%) while that of Her World and Female declined • Manja - #1 magazine read by Malays (43,000 Malay 15+ monthly, +34% over 2015) • Mediacorp Network o #4 among Top 100 Properties o #2 in News/Information Category o Year on year increase in weekly reach among Youth (+44%)1 ,Men (+48%)1 and Women (+60%)1 • Mediacorp News Group Mediacorp o Channel NewsAsia - #2 Digital News/Information Source Digital3 o TodayOnline - #3 Digital News/Information Source o Year on year increase in weekly reach among Premier (+31%)1, PMEB (+42%)1 and Personal Income $3K+ (+56%)1 • Toggle o #1 Local Entertainment-Multimedia Source o Year on year increase in Toggle video views (+67%)4 o Year on year increase in weekly reach among Men (+202%)1, Youth (+206%)1, Working Adults (+212%)1 and Women (+245%)1 Over 2,800 touch points, reaching 3.9 million People 15+ weekly Mediacorp • Dominates Orchard belt and majority in City Civic areas OOH5 • Extensive reach (90% weekly reach) among o Men, Women, PMEB, Parents with Child 15+ years and People 15-29 Note 1: Men – Men aged 18+, Women – Women aged 18+, Premier – Those with Monthly Household Income $15K+, Youth – People aged 15-34 Note 2: From Nielsen Media Index 2016: Mediacorp Network = Channel NewsAsia + TodayOnline + Toggle + Mediacorp TV/Radio site; Mediacorp digital news group refers to Channel NewsAsia + TodayOnline 1 Source: Nielsen Media Index 2016 2 Source: Nielsen Radio Survey Wave 2 ,2016 3 Source: comScore MMX Multi-platform (PC & Mobile), Jul-Sep 2016, Singapore 4 Source: Adobe SiteCatalyst (Jan-Sep 2015, Jan-Sep 2016) 5 Source: Nielsen SOAR 2013 .
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