JANICE AROUH

President, Domestic Distribution and Marketing Entertainment Studios Networks

Biography

Janice Arouh serves as President, Distribution and Marketing for Entertainment Studios Networks which is owned and operated by Entertainment Studios. She joined the company in May, 2010, reporting to Byron Allen, Founder and Chairman, and is based in the Los Angeles office. In her capacity, Arouh is at the helm of the distribution and marketing division leading efforts to secure cross platform distribution for all of Entertainment Studios’ seven 24-hour HD television networks: CARS.TV, COMEDY.TV, ES.TV, JUSTICE CENTRAL, MYDESTINATION.TV, PETS.TV, and RECIPE.TV. Also, Arouh is the co-architect of SMARTTV.com – one of the first subscription based digital destinations for the company’s live and video on demand networks available on every device worldwide. Additionally, she led the strategic initiative to develop the Entertainment Studios You Tube Paid Channel SVOD offering – one of the largest content providers to You Tube. Before joining Entertainment Studios Networks, Arouh was Executive Vice President of Affiliate Sales and Marketing at Hallmark Channels. Among Arouh's many accomplishments at Hallmark Channels; Hallmark Channel grew distribution to nearly 90 million subscribers and secured renewals with 95% of distributors. Arouh also supervised the successful launches of Hallmark Movie Channel HD in April, 2008, and Hallmark Channel HD on February 1, 2010, and grew Hallmark Movie Channel distribution to nearly 40 million subscribers. Hallmark Movie Channel was the fastest growing network in 2009, adding 16 million subscribers. Prior to joining Hallmark Channel in 2004, Arouh was Senior Vice President Affiliate Marketing at Fox Cable Networks which includes Fox Sports Net, FX, Fox

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Movie Channel, Fox Soccer Channel, SPEED, and National Geographic Channel. Arouh and her team won eight awards for excellence in network affiliate marketing including CTAM Mark Awards, Promax, and BDA Awards in 2003. Prior to that position, she held several distribution positions throughout the News Corp. cable units since 1994 including FX Networks, Fox/Liberty Networks, TV Guide Networks and Fox Family. She was an integral part of the original FX Networks distribution launch team for News Corp's. entry into basic cable seeking distribution for FX and fXM: Fox Movie Channel. FX (one of the most successful basic cable launches in history) and fXM: Fox Movie Channel (the first studio based network). Before assuming her role at FX Networks, she began her cable career at Showtime Networks. Among her many accomplishments, she has been the recipient of the 2005 WICT Southern California Lifetime Achievement Award. In recognition of her contributions to Hallmark Channel and the industry, she was inducted into the 2008 Class of Wonder Women by Multichannel News, and CableFax’s Class of 2009 Sales Hall of Fame. Also, CableFax magazine recognizes Janice as one of the most powerful women in cable. Janice is a role model for young professionals entering the cable industry and plays an important role in the affairs of organizations both within and outside the cable television industry. She is committed to the causes of women, healthcare and protecting our wildlife. She was the Treasurer for the WICT Board of Directors, and formerly served as a Board Member of Southern California CablePositive. She also served as a Board Member of the Southern California Cable and Telecommunications Association. She is a friend and volunteer of the California Wildlife Center in Malibu, supporting their efforts to provide sick, injured and orphaned native wildlife quality medical care and rehabilitation. Arouh was awarded the 2009 Lupus LA Woman of Achievement and works tirelessly to bring awareness about Lupus LA to her friends and colleagues. Arouh earned a Bachelor of Arts degree in communications from John Carroll University. She resides in Los Angeles with her husband, Bert, and their two children.

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