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NATPE's Domestic Twist 152147 VA Daily1 1/22/14 7:45 PM Page 1 NATPE 2014 DAY•1 January 27, 2014 Governor Scott’s NATPE Focuses NATPE Welcome NATPE’s Domestic Twist On Buyers The success of studio-distributed programs t is my honor as Governor to wel- ATPE participants are thrilled to come you to Florida for NATPE he theme of the 2014 NATPE con- technologies impact our business, it is be in Miami — especially NCanadians and Americans who I2014. The people of Florida are ference is “No Barriers. New important to recognize that, for the T were caught up in the Polar Vortex that proud to be your host, and we look for- Business.” It embraces the fact U.S. barter syndication business, this ward to showcasing the hospitality that the distribution of video content “newness” is built upon a successful plunged much of the countries into that makes the Sunshine State the is evolving in new and exciting ways. foundation of studio-distributed pro- subfreezing temperatures early this world’s travel destination of choice. While there will be discussions of new gramming. month. “We are always excited to ‘take As you enjoy Miami’s beautiful revenue streams and new ways that Studio-distributed programs from our talents to South Beach,’” said Peter Syndicated Network Television scenery, diverse cultures, and friendly Iacono, managing director, Interna- Association (SNTA) members have businesses, I invite you to also learn tional of Lionsgate Television. “Since broad distribution and meaningful more about what we are doing to make the move to Miami, the overall energy ratings. Already this season, national of the market has picked up notice- Florida the best place for businesses to Syndication is home to three of the top ably,” Iacono added. succeed. Florida’s prosperity is linked 10 rated national programs every There are 292 exhibitors, of which to the rich cultural heritage of our res- weekday. This is consistent for key tar- 125 are in the hotel suites and 34 are idents. As the Gateway of the get groups like Adults 18-49 as well as attending NATPE for the first time. Americas, there is no better place than Millennials and Boomers. The individ- Buyers number over 980 from 46 coun- Florida where the American dream ual programs may change depending tries, making the buyer-to-seller ratio becomes a reality each and every day. upon the target, but this is reflective about 1:1. This is evidenced by our unparalleled of the strength and diversity of our “Can’t Rambo beat Rocky in syndication?” Power’s Pepe Echegaray questioned creative community and high-skilled (Continued on Page 4) workforce. (Continued on Page 4) As Governor, I am focused on creat- ing an opportunity economy where dynamic, growing industries create jobs and careers for generations to come. We are excited to partner with (Continued on Page 4) NATPE: Not Just Work. Play Too arties, personalities and stars. It looks like NATPE has returned to Pits more glamorous self. So far, at least 12 parties have been announced, as has the presence of many stars, including Craig Ferguson, Canadian chef David Rocco, cast members of 20th Television’s New Girl, including Zooey Deschanel, Jake Johnson and Max Greenfield, as well as the stars of Last Man Standing: Tim Allen, Nancy Travis and Hector Elizondo. Cisneros Media Distribution is bring- ing to tonight’s opening party (which they’re co-sponsoring) some of the stars of their U.S.-produced telenove- las, Cosita Linda and Sangre en el Divan. Peace Point is featuring former UFC Welterweight World Champion Georges St-Pierre, while Telemundo’s (Continued on Page 4) INSIDE: LATAM Directory My 2¢: Binge-Viewing 152147 VA Daily1 1/22/14 7:45 PM Page 2 NEW PRESCHOOL FUNNY FOR [HD] KIDS NEW ANIMATION [HD] NEW LIVE ACTION [HD] www.b2b.viacom.com ©2014 Viacom International Inc. All Rights Reserved. NATPE TRESOR 2303 152147 VA Daily1 1/22/14 7:45 PM Page 3 VIDEO AGE MY TWO CENTS DAILY AT NATPE 2014 To induce sleep, channel surfing is much more effective than binge- Stand 600-K viewing. Interesting how, after staring at a computer screen in the office for eight hours, we go home for more! www.videoageinternational.com EDITOR-IN-CHIEF DOM SERAFINI inge-viewing defies the way many of us cent of Hulu Plus users have streamed three or were trained to watch television. Plus, it more episodes of the same show in one day. Binge- EDITORIAL CONTRIBUTORS goes against healthy living and good logic, viewing is also becoming popular with broadcast LARRY ADKINS B but it’s just as satisfying as munching on television. According to Dermot Horan of Ireland’s SARA ALESSI potato chip after potato chip. ETV, “We certainly run back-to-back episodes of LUCY COHEN BLATTER Perhaps it’s revenge against our parents. As small both dramas and comedies (e.g. CSI, The Big Bang CARLOS GUROVICH kids in Italy, we were only allowed to watch televi- Theory). We have occasionally run three episodes MICHAEL HABER sion in the afternoon during the half-hour daily, La in a row, but that is the exception rather than the NICOLE MEROGNO TV dei Ragazzi (“Children’s TV”) and had to go to rule. I know it is very common in Europe (e.g. LEAH ROSNER bed after the 9:00 p.m. Carosello (cluster of enter- Scandinavia and France) to run two or three taining TV ads). As parents we use television as an episodes of a drama back-to-back.” electronic babysitter, making our children screen- He added, “One of the reasons we can’t do it CORPORATE AND addicted, be it large (TV set), small (computer) or more often is we are frequently running U.S. series CIRCULATION OFFICE portable (smartphone/tablet). Imagine, after star- very soon after their premiere transmission in 216 EAST 75TH STREET ing at a computer screen at work for eight hours, we America and so there is only one episode to show NEW YORK, NY 10021 all go home to gorge on one (we run Homeland two days TEL: (212) 288-3933 episode after another of the after it plays on Showtime). FAX: (212) 288-3424 same show, becoming the ulti- “When it comes to classic [email protected] mate couch potatoes (literally movies, we do run them some- and figuratively, considering times back-to-back, or more ASSOCIATE PUBLISHER that obesity is now affecting frequently a few films from the MONICA GORGHETTO 35 percent of the U.S. popula- same franchise over a week- tion, 24 percent in Mexico and end or a holiday period. MARKETING COORDINATOR 23 percent in the U.K.). Examples would be the James CAROLINE INTERTAGLIA It is also possible that binge- Bond and Indiana Jones fran- viewing is a result of better- cises.” BUSINESS OFFICE quality television programs, Overall, 67 percent of U.S. LEN FINKEL technology like streaming or TV viewers have binged at one even (as Netflix proclaimed in Binge-viewing the News time or another. Recently, I too LEGAL OFFICE a commercial) as a rejection of fell victim to binge-viewing channel surfing. Surely, Netflix’s programming while in a Los Angeles hotel, drawn in by a BOB ACKERMANN, STEVE SCHIFFMAN strategy has encouraged binge-viewing rapidly marathon of The Godfather films on AMC. I skipped gaining popularity (possibly, at the detriment of its dinner and at one point, halfway into the third WEB MANAGER bottom line), by releasing many full season installment, after realizing that it was 1:30 a.m. MIKE FAIVRE episodes at once. and I had a wake-up call at 6:00 a.m., I forced Actually, binge-viewing, the new way of watching myself to turn the TV set off. The most unreason- television, is already old, having been introduced in able part of all is that I had already watched the WWW.VIDEOAGE.ORG 1996 by X-Files aficionados. Lately, however, after film trilogy at least three times. Netflix made it one of its key attractions, binge-pro- I must say that to induce sleep, channel surfing is WWW.VIDEOAGEDAILY.COM gramming was quickly adopted by cable/satellite much more effective than binge-viewing. channels such as FX, TBS, TNT and AMC as well. WWW.VIDEOAGELATINO.COM Reportedly, 88 percent of Netflix users and 70 per- Dom Serafini VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS PUBLISHED SEVEN TIMES A YEAR: JANUARY, APRIL, MAY, JUNE/JULY, SEPTEMBER, OCTOBER AND NOVEMBER/DECEMBER. PLUS DAILIES BY TV TRADE MEDIA, INC. SINGLE COPY U.S.$9.75. YEARLY SUBSCRIPTION U.S.$45 (U.S., CANA- DA, MEXICO); U.S.$60 (U.K. AND EUROPE). © TV TRADE MEDIA INC. 2014. THE ENTIRE CONTENTS OF VIDEO AGE INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTION AND THE PAN- AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO AGE INTER- NATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, NY 10021, U.S.A. VIDEO • AGE DAILY J ANUARY 2 7 , 2 0 1 4 152147 VA Daily1 1/22/14 7:46 PM Page 4 support. Syndication excels at execut- looking to kick back their heels. “We economy and talented workforce. The ing natural integrations that blend rel- also try to enjoy a mojito on the beach Sunshine State greatly values the film Programming evant first-run programming with with our clients, too, time permitting and entertainment industry, and we “native” marketing messages; building of course!” Lionsgate’s Iacono joked. look forward to partnering with all The exhibitors VideoAge Daily sectors of the industry to make Florida (Continued from Cover) business for both the marketer as well as the studio.
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