sign in sign up
<<
Home , Alliance Films, Artisan Entertainment, Codeblack Films, DreamWorks Animation, Entertainment Studios, Frank Giustra

Lions Gate Entertainment Corporation

-The company is named after the Lions Gate Bridge in

-The bridge is featured in many and shows as a symbol of Vancouver The company was founded in Vancouver British Columbia

The company is headquartered in Santa Monica FOUNDER!

f"

Founded by in 1997, Lions Gate Entertainment (as of 2012) has grown to be the most commercially successful independent and television distribution company in North America, and the seventh most profitable movie studio. BRAND QUALITY!

“Lions Gate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, , new channel platforms and international distribution and sales.”

The company's key services include the following:

Distribution of digital video discs () and videos Family entertainment Home entertainment Motion Pictures Rental of studio facilities Television programming Video-on-demand content AT HOME!

Lions Gate recently announced new distribution partnerships with A&E Networks, and now handles packaged media distribution for A&E, The History Channel, and Lifetime. Lions Gate also recently acquired , whose mission is to serve the urban market through the development of feature films, internal productions and strategic acquisitions.

Lions Gate’s home entertainment business finished the 2012 calendar year with a 9.5% market share, putting us among the top five studios. As a company, has maintained its longstanding industry leadership in box office-to-DVD and box office-to-VOD conversion rates, ranking #1 in both areas.

Lions Gate is committed to being an innovator – in pioneering new business models, and in creating windowing strategies to adapt to audience needs and changing viewing habits. Lions Gate strongly supports UltraViolet and other digital ownership formats. CHANNELS!

Lions Gate launched a boutique channel business in 2006 as an extension of its growing content businesses, taking equity positions in nine branded channels around the world. is the first to premiere on television recent blockbusters, most airing nine months after theatrical release. Owned by three of the biggest movie studios including ’s , Lions Gate, and Metro-Goldwyn-Mayer, EPIX has a deep library with over 15,000 titles from its studio partners. EPIX original programming includes movies and documentaries, music and comedy specials featuring Britney Spears, , The Black Eyed Peas, Kevin Smith, Coldplay, Russell Brand, Craig Ferguson, Louis CK in the 2011 Emmy nominated Hilarious, Lewis Black, , Bill Hader, , and more. EPIX Sports brings viewers live championship boxing and MMA events. TV Guide Network is an entertainment destination that celebrates , its stars, and the shows and movies fans love. Seen in more than 80 million homes nationwide, TV Guide Network now offers a full-screen broadcast without an on-screen TV listings guide across more than 80 percent of its distribution. TV Guide Network’s current original series and specials include: “Rove LA,” a late night series starring Australian talk show host Rove McManus and his A-list panel of guests; “StandUp in Stilettos,” an original comedy series for women featuring well-known comediennes; and dozens of original specials that bring viewers closer to their favorite movies, shows and stars. Signature programming also includes TV Guide’s red carpet coverage at Hollywood’s most exclusive star-studded galas, including the ®, Primetime Emmy® Awards and Grammy® Awards. Lions Gate BeFit is a dedicated fitness channel that launched on YouTube in 2012. The first of-its-kind channel is an example of Lions Gate’s commitment to be on the cutting edge of content creation and delivery with digital technologies that provide a targeted and compelling experience direct to the consumer whenever and wherever they want it. Focusing on the latest trends in fitness, the Lions Gate BeFit channel is an ad- supported, one-stop shop for high-quality fitness programming, featuring original new shows and highlighting top trainers and brands, along with our extensive content catalog. Break Media’s in-house production studio creates compelling original content, including branded entertainment and award winning series, which connect with an expansive male audience. Original hit series, including Speakeasy, Honest Trailers, Man at Arms, and The Screen Junkies Show, have garnered millions of views and subscribers on YouTube. Break Media is on the forefront of multi-platform content delivery, with wildly popular apps for iPhone, Android, Windows Phone, and iPad. Dedicated to understanding men, Break Media launched the Acumen insights portal, as well as a groundbreaking annual study The Acumen Report: The Definitive Guide to Men. Both resources are provided as a benefit to partners, offering the research and trend information necessary for marketing to today’s man. is a multi-platform programming service delivering original and acquired horror, and suspense content as a cable TV movie network, a video-on-demand outlet and web portal. FEARnet, a partnership among Lionsgate, Pictures Television and , features a robust lineup of popular titles from and independents, encompassing 300 plus movie titles a year, including world television and theatrical broadcast premieres. The Network is distributed to U.S. cable subscribers across the country and is often ranked as the #1 free VOD movie service available in more than 27 million homes. This year, FEARnet.com, is ranking as one of the most popular sites in the category among total uniques and duration per visit. Follow FEARnet on Facebook and Twitter. Asia's first and only movie channel dedicated 24/7 to the widely popular horror, thriller and suspense . Packed with scream-worthy movies from Asia and Hollywood, Thrill also features a selection of chilling TV series. By bringing our viewers the best in non- stop scares, Thrill guarantees you that "Fear is Fun."

KIX is the ultimate destination for action entertainment in Asia. KIX offers action fans a high-octane blend of programs including combat sports, blockbuster action movies, hit action series and cutting-edge reality shows. With first and exclusive premieres every month, KIX guarantees you non-stop adrenaline-pumping entertainment. So get into the action with KIX! MOVIES!

Coming off its best year ever in 2012 at the domestic and international box office, Lions Gate continues its momentum with a diverse upcoming slate that includes the next installment of the worldwide blockbuster franchise, THE HUNGER GAMES: CATCHING FIRE, exciting new young adult brands like DIVERGENT and ENDER’S GAME, star-driven action films such as RED 2 and NOW YOU SEE ME, ’s first Madea Christmas movie and chilling like YOU’RE NEXT that build upon the Company’s traditional strength in the world of horror and suspense.

TELEVISION!

Lions Gate Television has built a strong presence in production of primetime cable and broadcast network series, currently with 26 shows on 19 networks, including such critically- acclaimed hits as the multiple Emmy Award-winning , WEEDS and NURSE JACKIE, the comedy ANGER MANAGEMENT with , the network series NASHVILLE, the syndication successes Tyler Perry's HOUSE OF PAYNE, its spin-off MEET THE BROWNS, THE WENDY WILLIAMS SHOW, ARE WE THERE YET? and the upcoming ORANGE IS THE NEW BLACK, an original series for . With several projects in development, Lions Gate’s television business continues to thrive.

INTERNATIONAL!

Lions Gate serves most of the world’s movie going population through a global network of output deals with blue-chip partners in France, Germany, Spain, Benelux, Scandinavia, Russia, Poland and /New Zealand that mitigate risk and increase the Company’s long term international theatrical visibility. Lions Gate operates a highly successful self-distribution company in the U.K. and a joint venture with IDC serving the fast-growing Latin American marketplace. The Company is also partnered with and Astro’s Celestial Pictures in the Celestial Tiger Entertainment (CTE) platform serving the Asian market and has film (Pantelion Films) and television partnerships with Latin American media giant in North America as well as alliances with media and entertainment leader StudioCanal in the UK, Germany and North America. BRAND STRATEGY!

Mission statement:

"In order to maximize our profit, we attempt to maintain a disciplined approach to acquisition, production and distribution of projects by balancing our financial risks against the probability of commercial success for each project. A key element of this strategy is to invest in or acquire individual properties, including films and television programs, libraries, and and companies which enhance our competitive position in the industry, generate significant long-term returns and build a diversified foundation for future growth." KEY EMPLOYEES! was named Chief Executive Officer of Lions Gate in March 2000. During his 13-year tenure as CEO, Lions Gate has grown from its independent studio roots into a leading global entertainment company with a prestigious 15,000-title library, a diverse portfolio of businesses and an exciting, commercially potent slate of approximately 15 releases a year. Lions Gate now generates more than $2 billion in annual revenue, has a market capitalization equal to companies listed on the S&P 500 and has emerged as an innovator in creating and delivering content to digital and traditional platforms alike. Lions Gate had a transformative year in 2012 with the acquisition of , the launch of the global blockbuster THE HUNGER GAMES franchise, the success of a feature film slate that generated a record $2.5 billion at the worldwide box office and the continued growth and diversification of its profitable television business. The Lions Gate family has earned 67 Academy Award® nominations and 16 Oscar® wins over the past 13 years. The Company’s television business encompasses 28 shows spanning 20 networks. Lions Gate’s television series have earned 120 Emmy® Award nominations and 19 Emmy® wins in the past five years. Before joining Lions Gate, Mr. Feltheimer spent nine years at Entertainment (SPE) as head of the Columbia TriStar Television Group and head of Television, leading the television group's evolution into an international powerhouse that launched or partnered in nearly 30 branded channels, regional networks and co-production ventures around the world. While at Sony, Mr. Feltheimer's creative talent relationships helped lead to such hits as MAD ABOUT YOU, , DAWSON'S CREEK, PARTY OF FIVE and KING OF QUEENS. Mr. Feltheimer was NATPE’s keynote speaker in January 2009 and received MIPCOM’s prestigious “Personality of The Year” Award in October 2010 reflecting a quarter century of leadership in the global television business. Since joining Lionsgate’s Board of Directors in 1999 and becoming Vice Chairman of Lionsgate in March 2000, Mr. Burns has joined with CEO Jon Feltheimer in building Lionsgate into a leading global entertainment company.Under the stewardship of Messrs. Burns and Feltheimer, Lionsgate has grown into a more than $2 billion diversified corporation through a combination of organic growth and strategic acquisitions such as Trimark Holdings (2000), (2003), UK-based Redbus (2005), now Lionsgate UK, the Debmar-Mercury television syndication company (2006), production and distribution studio (2007), TV Guide Network (2009) and most recently Summit Entertainment (2012). The company is also owner of a prestigious and prolific 15,000-title library.Lionsgate’s diversified portfolio of businesses features a film slate that generated more than $2.5 billion at the worldwide box office in 2012, led by the global blockbuster THE HUNGER GAMES, and a vibrant television business that encompasses 28 shows on 20 networks, including the multiple Emmy® Award-winning MAD MEN.In addition to his leadership of Lionsgate’s corporate management team, Mr. Burns has played a key role in the acquisition, production, and distribution of some of Lionsgate’s most successful films, including the Academy Award®-winning Best Picture CRASH (2006), the Academy Award®-winning MONSTER'S BALL and the Oscar nominated PRECIOUS.Mr. Burns has been profiled or featured in such varied major media outlets as AMC’s Sunday Morning Shootout, Barron’s, BloombergTV, Business Week, CBS MarketWatch, CNBC Power Lunch and Fast Money, Dow Jones, the Financial Times of London, Fortune, , Reuters, and . He also has been featured as a contributing writer for the Huffington Post.Mr. Burns served for nine years as managing director and head of Prudential Securities’ investment banking office and specialized in raising equity within the media and entertainment industry. Steve Beeks, a 14-year veteran of Lionsgate (NYSE: LGF) and its predecessor companies, is the Company’s Co-Chief Operating Officer as well as President of Lionsgate's Motion Picture Group.In his capacity as Co-Chief Operating Officer, Beeks is part of the Company’s senior decision-making team and reports to Lionsgate Chief Executive Officer Jon Feltheimer. He is part of a management team that has guided the Company to a market capitalization of more than $3 billion and increased corporate revenue six times over during the past 10 years. Along with Co-COO Brian Goldsmith, Beeks is responsible for Lionsgate’s corporate operations and administrative matters, and he plays a key role in the Company's strategic direction.Within the Motion Picture Group, Beeks is responsible for the overall operations of the motion picture business, reporting to Motion Picture Group Co-Chairs and Patrick Wachsberger, also overseeing the financial and planning decisions for the combined Lionsgate and Summit theatrical slates. Lionsgate’s feature film slate had its best year ever in 2012, achieving more than $1.2 billion at the domestic box office, a record for a studio other than the traditional majors, and more than $2.5 billion worldwide. Beeks also manages Lionsgate’s partnership with Roadside Attractions, in which the Company holds a 43% equity stake. Lionsgate has released a number of commercially successful and critically acclaimed films on the Roadside Attractions platform, including ARBITRAGE, , FRIENDS WITH KIDS, WINTER'S BONE and THE COVE. ARBITRAGE is the most successful day-and-date theatrical/VOD release ever. Beeks also oversees the relationship with Lionsgate’s joint venture partnership Pantelion. Pantelion, a joint venture with Televisa, distributes films targeted at the US Latino audience. He also has direct oversight the Company's home entertainment operations, including packaged media, worldwide television distribution and digital media initiatives. Last year, Lionsgate’s home entertainment business had its best year ever, generating more than $1 billion in revenue and ranking among the top five studios in market share. Brian Goldsmith is Co-Chief Operating Officer of Lionsgate (NYSE: LGF), spearheading the Company’s corporate development activities, growing platform of channels, and digital initiatives. He joins co-COO Steve Beeks in reporting to Lionsgate Chief Executive Officer Jon Feltheimer on corporate management issues and works closely with Vice Chairman Michael Burns and General Counsel and Chief Strategic Officer Wayne Levin on M&A activities and initiatives related to the Company's capital structure, including significant corporate and project financings.Goldsmith played a key role in arranging Lionsgate's $800 million revolving credit facility as well as the Company's two high yield debt offerings. He was instrumental in the Company's January 2012 acquisition of Summit Entertainment, the August 2011 sale of Canadian distributor to and the February 2009 acquisition of TV Guide Network and TVGuide.com. He has also played a significant role in overseeing Lionsgate's partnerships with Viacom and MGM in the Epix channel, Sony and Comcast in the FEARnet Channel and the launch of Celestial Tiger Entertainment in Asia with partners Saban Capital Group and Astro's Celestial Pictures. Before his role as co-COO, Goldsmith served as Executive Vice President of Corporate Development and Strategy since September 2008, leading the Company's acquisition and corporate development activities. Prior to that, he served as Chief Operating Officer and Chief Financial Officer of and its predecessor company Senator International, joining Lionsgate after its September 2007 acquisition of Mandate. Previously, Goldsmith worked as a financial analyst and strategic planner at Sony Pictures, beginning his career as a financial analyst at Merrill Lynch. He received his B.S. degree from Stanford University. Wayne Levin, a 17-year veteran of Lions Gate and its predecessor companies, is General Counsel and Chief Strategic Officer. He is the Company's senior legal and business affairs executive and is a member of Lions Gate's senior decision-making team. He reports to Lions Gate Chief Executive Officer Jon Feltheimer on corporate management and strategic issues and works closely with Vice Chairman Michael Burns and Co-Chief Operating Officer Brian Goldsmith on M&A activities and initiatives related to the Company’s capital structure, including significant corporate and project financings. He was one of the architects of Lions Gate’s five-year $800 million revolving credit facility. In his dual operational management and dealmaking capacities, Mr. Levin has played a leadership role in Lions Gate’s evolution into a more than $2 billion global entertainment corporation through a combination of organic growth and accretive strategic acquisitions .Mr. Levin has successfully negotiated and drafted a wide range of agreements, including agreements related to mergers, acquisitions, corporate restructurings and securities offerings. He has played a key role in Lions Gate's growth strategy, negotiating and overseeing the acquisitions and subsequent integration of such companies as Summit Entertainment (2012), Artisan Entertainment (2003), Redbus Holdings (subsequently renamed Lions Gate U.K.) (2005), Debmar- Mercury (2006), Mandate Pictures (2007), TV Guide Network and TVGuide.com (2009) as well as Lions Gate's equity investments in Roadside Attractions (2007) and Break Media (2007). In addition, Mr. Levin played a key role in structuring Lions Gate's participation in the premium entertainment channel Epix, launched in fall 2009 with partners Viacom and MGM. In addition, Mr. Levin manages closely the legal and business aspects of Lions Gate's relationship with top creative talent. In his entertainment work, he has concluded agreements related to motion picture financing, including sale/lease-backs, slate financing transactions, acquisitions, negative pick- ups, co-productions, and distribution agreements, including output deals and revenue sharing arrangements. He has also concluded various motion picture production agreements including writer, producer, director, actor and other talent arrangements. Mr. Levin has negotiated with all major and independent studios and television networks. Jim Keegan has been Chief Financial Officer of Lions Gate for the past 11 years and is responsible for all aspects of the Company's financial planning, forecasting, financial management, accounting and capital structure. A 25-year veteran of the entertainment industry, he has previously served as Chief Financial Officer of Lions Gate predecessor companies Artisan Entertainment and . Mr. Keegan is a member of Lions Gate's senior decision- making team and, during his tenure with the Company, Lions Gate has implemented streamlined and centralized state-of-the-art accounting systems, strengthened its balance sheet and entered a five-year $800 million revolving credit facility. Mr. Keegan began his career at the Big Four accounting firm Price Waterhouse Coopers. He joined the entertainment industry as a manager of pay television accounting at Television. He was subsequently promoted to director of pay TV accounting at Columbia Pictures Television and then was named Controller of the RCA/Columbia Pictures Home Video joint venture. He became Controller of Trimark Pictures Home Video in 1988 and, the following year, began an eight year tenure as Chief Financial Officer of Trimark Pictures, where he played an integral role in taking the Company public in 1989. He worked four years as Chief Financial Officer of Artisan Entertainment before being recruited to join Lions Gate as Chief Financial Officer in late 2002. Lions Gate's capitalization has grown from several hundred million dollars to more than $2.5 billion during Mr. Keegan's tenure and its revenues have increased nearly tenfold. BRAND IMAGE!

"The Lionsgate brand has become recognized throughout the financial and creative communities for distinctive, original product, such as the film CRASH, the Tyler Perry films, the horror franchise and the television series WEEDS," said Lionsgate Chief Executive Officer Jon Feltheimer. ‘Our new name and logo are designed to build upon this brand awareness and to create a bold and exciting new look for an integrated, unified company that is greater than the sum of its parts. After six years of growth, it is time to change our look to reflect what we have already created and, even more importantly, where we are headed.’”

The Company has also acquired the lionsgate.com domain name. They have noted that its strength in “generating branded content will continue to add significant value to its core assets with the emergence of new digital distribution platforms”. BRAND REPUTATION!

Lions Gate has a great reputation for a relatively young company. Lions Gate has grown immensely and it’s reputation along with it. A small company that is not even 20 years old puts up with the old powerhouses. While Lions Gate is primarily focused in independent production and distribution it ranks among the ten most profitable movie studios. I personally think that we will see Lions Gate make a move to the top five. With the acquisition of Summit Entertainment and the series along with the success of Hunger Games the notoriety and popularity of the Lions Gate name has become a household name. BRAND PRICE! max

3 months BRAND CORE VALUE!

If"the"compe++on"lowered"it’s"price,"consumers"will"s+ll"buy."While"the"compe++on" will"s+ll"be"the"control"in"which"prices"are"set,"it"will"not"stop"consumers"from"buying"if" prices"are"higher."This"is"the"case"with"my"brand"because"there"is"s+ll"an"element"of" exclusivity,"you"cannot"get"the"content"through"a"compe+tor"as"you"can"for"other" products"and"services."There"is"content"that"is"exclusively"found"from"the"Lions"Gate" corpora+on."It"however"can"turn"some"consumers"towards"piracy"if"prices"are" outrageous,"however"people"will"con+nue"to"buy." 1997-2004!

2004-2005!

2005-2013! LOGO AND TAGLINE!

Lionsgate announced that it has changed its name to "Lionsgate” (one word, not two) and unveiled its newest logo in 2005.

“The simplification of the Lions Gate name into the single word "Lionsgate” represents the ongoing unification of the Company's diversified motion picture, television, home entertainment, family entertainment, , music publishing and video-on- demand businesses into a single, highly recognizable brand. The Company's official legal name of Lions Gate Entertainment Corp. remains unchanged.”

The new logo was designed by an in-house team. Lionsgate worked with Ogilvy & Mather's BIG on the creative execution of the word mark and with Deva Studios on the animated logo. LOGO ANALYSIS!

The original Lions Gate logo which represented the company from 1997 to 2004 is clearly that of a low budget starter company. It screams VHS although they were on the cusp of DVDs taking over. The serif font tries unsuccessfully for the logo to have a sort of fancy aspect but it is not enough. The logo which was introduced in 2004 and lasted for about a year to 2005 is a slight improvement. The serif font is replaced with a nice bold sans serif font. The stacking however is not visually appealing. The current logo which was introduced in 2005 is their best logo by far. However, I am a bit skeptical of it seeing as it seems to blend in with other logos of motion picture companies. While it is visually appealing and simplistic, I feel as though the company could profit from a more unique logo, perhaps with the reintroduction of the lion. BRAND DESIGN & PACKAGING!

"At the end of the day, content is still king," says Michael Rathauser, marketing VP for LionsGate Family Entertainment. "What's in the DVD is most important."

Packages for DVDS and blu rays are getting thinner therefore creatives are looking for new ways to give them more value. "Special packaging allows you to [gain] an additional element of collectibility and give people an extra incentive to purchase.”

Some new ways companies are getting that "pop" is with the use of textures, sounds and even smells.

DIC has teamed up with LionsGate for the Sept. 6 debut of the DVD premiere Inspector Gadget Biggest Caper Ever, which will feature an embossed metal cover, the special box art will be available only for a limited time.

DVDs with eye-grabbing packaging drive sales in the short term, especially among collectors. It's rarely cost-effective to manufacture the special box art for more than a few months.

Some DVD suppliers, however, using sound instead of visuals. For example. sound chips were featured in Lions Gate's DVDs. The chips, which generally play a 10- to 30-second clip, cost about a buck apiece. PACKAGING GOING GREEN!

Lionsgate plans to package many of the Company’s DVD releases in “environmentally friendly” materials. The first “green” release will be Weeds: Season Three, which will hit stores in June.

The trays on all environmentally-friendly DVDs from Lionsgate will be made of 100 percent recycled materials (it’ll take about 500,000 used water bottles to make them) and each tray can be recycled. The paper used for the DVD packaging will be made from 100 percent recycled fibers and is recyclable and compostable. In addition, manufacturing the recycled tray uses less than 10 percent of the total energy required to make a new Amaray case.

Lionsgate’s record label will be adopting environmentally friendly packaging for the CD of the Weeds soundtrack too.

I think this is a smart move for Lions Gate because it gives off the impression that they are environmentally friendly and aware in a progressively green driven world. CUSTOMER " SATISFACTION/WARRANTIES! BRAND EQUITY!

"The Lions Gate brand name is synonymous with original, daring, quality entertainment in markets around the globe." Revenue US $1.584 billion (FY 2011) Operating income US $62.5 million (FY 2011) income US $112 million (FY 2011) Total assests US $1.557 billion (FY 2011) Total equity US $53.559 million (FY 2011) Subsidiaries:

Celestial Tiger Entertainment Debmar-Mercury Grindstone Entertainment Group Mandate Pictures Roadside Attractions Sea to Sky Entertainment Summit Entertainment TV Guide Network Epix CodeBlack Films TOP COMPETITORS !

The following companies are the major competitors of Lions Gate Entertainment Corporation:

-Metro-Goldwyn-Mayer Inc -Twentieth Century Corporation -DreamWorks SKG, Inc. - Studios Motion Pictures -Warner Bros. Entertainment, Inc. - METRO-GOLDWYN-MAYER INC !

Metro-Goldwyn-Mayer, Inc., an entertainment company, engages in the production and distribution of film and television content. The company's operations include film production, television programming, interactive entertainment, music, animation, licensing, and more. It also owns libraries of premium film and television content. In addition, the company offers apparel and accessories for men, women, and children online. Further, it licenses audio, video, and photo stills; musical compositions and master recordings; and properties for consumer products and promotion. Metro-Goldwyn-Mayer, Inc. was formerly known as Triangle Pictures and changed its name in April 1924. The company was founded in 1915 and is based in Los Angeles, . As of December 21, 2010, Metro-Goldwyn-Mayer, Inc. operates as a subsidiary of Spyglass Entertainment Group, LLC.

10250 Constellation Boulevard , Los Angeles , CA , 90067-6241 , www.mgm.com Phone: +1 310 449 3000 Revenue: $453M Industry: Cable Networks & Program Distribution Employees: 1,440 SIC: Radio And Television (4830)NAICS: Cable and Other Subscription Programming (515210) TWENTIETH CENTURY FOX FILM CORPORATION!

Twentieth Century Fox Film Corporation produces, acquires, and distributes motion pictures. The company was founded in 1935 and is based in Los Angeles, California. Twentieth Century Fox Film Corporation operates as a subsidiary of , Inc.

10201 West Pico Boulevard , Los Angeles , CA , 90035 , United States www.foxmovies.com Phone: +1 310 277 2211 Revenue: $1M Industry: Motion Picture & Video Production SIC: Motion Picture Production & Services (7810) NAICS: Motion Picture and Video Production (512110) DREAMWORKS ANIMATION SKG, INC. ! DreamWorks Animation SKG, Inc. (DreamWorks Animation) is engaged in the development, production and exploitation of animated films and their associated characters in the worldwide theatrical, home entertainment, television, merchandising and licensing and other markets. DreamWorks Animation creates family entertainment, including animated feature films, television specials and series, live entertainment properties and related consumer products, meant for audiences around the world. As of December 31, 2011, it had released a total of 23 animated feature films. The Company’s films are distributed in theatrical, home entertainment and television markets on a worldwide basis by Paramount Pictures Corporation, a subsidiary of Viacom Inc. (Viacom), and its affiliates (collectively, Paramount). During the year ended December 31, 2011, it released two animated films, 2 and . As of December 31, 2011, DreamWorks Animation was producing five animated feature films.

Campanile Building, 1000 Flower Street , Glendale , CA , 91201 , United States ir.dreamworksanimation.com Phone: +1 818 695 5000 Revenue: $750M Industry: Motion Picture & Video Production Employees: 2,400 SIC: Motion Picture Production & Services (7810) NAICS: Motion Picture and Video Production (512110) WALT DISNEY STUDIOS MOTION PICTURES!

Walt Disney Studios Motion Pictures, Inc. operates as a motion picture and television feature distribution company. The company was formerly known as Buena Vista Pictures Distribution, Inc. Walt Disney Studios Motion Pictures, Inc. was founded in 1953 and is based in Burbank, California. Walt Disney Studios Motion Pictures, Inc. operates as a subsidiary of Walt Disney Co.

Walt Disney Studios Motion Pictures, Inc. 3900 West Alameda Avenue , Burbank , CA , 91505, United States Phone: +1 818 567 5000 Industry: Motion Picture Distribution SIC: Motion Picture Distribution & Services (7820) NAICS: Motion Picture and Video Distribution (512120) !WARNER BROS. ENTERTAINMENT, INC.!

Warner Bros. Entertainment, Inc., an entertainment company, engages in the creation, production, distribution, licensing, and marketing of various forms of creative content and their related businesses across various media and platforms in the United States and internationally. The company specializes in various aspects of entertainment industry, including feature films, and television and home entertainment production and distribution, as well as DVD, digital distribution, animation, brand licensing, interactive entertainment/videogames, comic books, and international cinemas and broadcasting. It also develops and produces musicals and other stage productions for the studio. The company was founded in 1923 and is based in Burbank, California with a network of offices and agents in North America, Latin America, Asia, and Europe. Warner Bros. Entertainment, Inc. operates as a subsidiary of Warner Communications Inc.

4000"Warner"Boulevard"Building"505","Burbank","CA"," 91522","United"States"

www.warnerbros.com" Phone:"+1"818"954"6000" Revenue:'$4,184M' Industry:'Mo5on'Picture'&'Video'Produc5on' Employees:'12,000' SIC:'Mo5on'Picture'Produc5on'&'Services'(7810)NAICS:' Mo5on'Picture'and'Video'Produc5on(512110)" UNIVERSAL STUDIOS!

Universal Studios, Inc., a motion picture and television studio, engages in developing, producing, and marketing entertainment, news, and information. The company offers its services for television episodes, commercials, and films. It operates studios that include shops, restaurants, theaters, boutiques, and entertainment venues. Universal Studios, Inc. was formerly known as MCA, Inc. and changed its name in December 1996. The company was founded in 1958 and is based in Universal City, California. Universal Studios, Inc. operates as a subsidiary of NBCUniversal Media, LLC.

100 Universal City Plaza Suite 3200 Universal City, CA, 91608, United States

www.universalstudios.com Phone: +1 818 777 1000 Revenue: $250M Industry: Motion Picture & Video Production Employees: 15,000 SIC: Motion Picture Production & Services (7810) NAICS: Motion Picture and Video Production (512110) CONSUMER BUYING BEHAVIOR"

Primary Target Audience-

Consumer demographics:

While Lions Gate is a diverse brand and offers products to all sorts of demographics, the main demographic is in young adults aged 18-25.

Other external factors influencing brand purchase:

Time pressure, time of year, and situation and value are external factors that influence brand purchase. For example, time pressure deals a lot with pre-ordering DVDs for a lower cost than once they are widely released. Time of the year, for DVDS, and blu rays Christmas time is a big purchase time due to being excellent stock stuffers. Also, when subscribing to channels, September is when series’ starts therefore for those who need a specific channel for their show purchases increase. Also situation and value factors such as purchases in hotels, or quick trips to during a business trip. Consumer Buying Decisions-

The"media"influences"the"buying"decision."There"are"also"other"factors"such"as" celebri+es,"directors","and"producers."For"example,"people"will"buy"Ryan"Gosling" movies"just"to"see"Ryan"Gosling.""

The"final"purchase"decision"is"influenced"by"deals," promo+ons,"and"special"offers."

The"individual"consumer"makes"the"actual"" product"purchase."

The"user"of"the"product"varies"and"can"be"mul+ple"" people."For"example,"as"stated"movies"make"excellent"giXs"and"can"be"shared"and" watched"with"others." PRODUCT PACKAGING"

While"I"have"previously"touched"upon"the"different"packaging"op+ons"and"features"that" Lions"Gate"uses"to"persuade"the"consumer"to"buy,"there"is"an"overlooked"problem." While"+me"and"money"are"spent"in"coming"up"with"new"ways"to"package"and"sell"a" product,"the"product"protec+on"is"overlooked"especially"in"this"industry.""

Darryl"Laing,"a"director"at"VIVA"Magne+cs"Ltd."States;"“security"features"are"very" important"and"are"s+ll"neglected"at"the"crea+ve"design"and"case"specifica+on"levels." The"studios"need"to"recognize"who"their"customer"is."The"retailers"are"the"ones"who" buy"the"DVDs"from"the"studios,"and"they"have"a"security"problem,""he"says.""There"are" solu+ons"available,"but"the"message"has"not"yet"traveled"up"the"supply"chain"to"the" studios'"marke+ng"departments"to"take"advantage"of"available"solu+ons.”"

While"it"is"fun"and"some+mes"environmentally"friendly,"a"sense"of"protec+on"is" necessary"as"well"for"distributors"and"retailers."

All"that"said,"packaging"is"a"great"way"to"provide"marke+ng"support"in"a"subtle"way." What"I"mean"by"this"is"many"people"have"collec+ons"of"DVD"that"they"prominently" display"therefore"when"guests"come"the"films"with"packaging"that"draws"aben+on"are" viewed." PRICING"

$11.98'L'$31.98" Suggested retail price: As"listed"on:" $9.98'L'$31.99"

$9.98"

Product value: With DVDs Disc Sets and Blu Rays depending on how it is packaged it is possible to get a Blu Ray, DVD, and digital copy in one purchase. What you also get is additional features along with your movie, they vary but what seems to be common place are commentaries, deleted scenes, and some times interactive games or trivia. With the other products Lions Gate has to offer such as Channels and On Demand along with your product you get a sense of exclusivity, that not every one has the option to the same content that you do. It is also common to receive benefits such as access to shows and episodes before others or longer than others

Marketplace comparison: Pricing is at the same with competition. PRODUCT DISTRIBUTION"

Lions Gate practices both direct and indirect distribution:

Direct distribution comes primarily in the form of their own website: www.lionsgateshop.com

Indirect distribution takes many forms:

Supermarkets & Grocery Stores Department Stores Movie Theaters Cable Networks DVD, Game & Video Rental Netflix Channel Subscriptions RedBox VOD Subsidiaries PRODUCT PROMOTION"

Advertising:

Primary consumer selling message: I think it is that they sell entertainment, a place beyond the clouds. A main reason people watch movies and television is to escape their normal lives for just a little while.

Advertising selling message (tagline): /A

Types of media used: While Lions Gate does not seem to advertise it’s brand as a whole, each product is advertised in a variety of ways. These ways range from television, to print ads, to movies, to flyers, Internet, etc.

Total media expenditure: estimated at $250M

Sales Promotion:

Sales promotion techniques used:

-price reductions, coupons, pre order deals -adding value, cool packaging, multiple copies, value packs, extras Public Relations:

Methods of positive publicity used: -constant news releases on the lionsgate.com website there are two sections, one that features what’s new and another that features the buzz about the company

Other public relations activities used: -event sponsorship, premiers, conventions Lions Gate has different people in charge of the public relations and crisis management of each department, there are contacts at lionsgatepublicity.com for theatrical national, theatrical regional, home entertainment, online, television, and Canadian

Other Marketing Disciplines:

I think Lions Gate could greatly benefit from doing more company and product promotion. I feel as though they can do creative events or promotions that will separate them from the rest of the motion picture and television industry. Too often I think that motion picture and television industries stick to trailers and commercials as their primary resource and while that will reach their target audience, people who enjoy watching movie and television, I think there are steps that can be taken to really get attention in other places.