USA BMX TO PARTICIPATE IN NICKELODEON’S 10TH ANNUAL WORLDWIDE DAY OF PLAY
Gilbert, AZ (September 10, 2013) – Nickelodeon, the leading youth entertainment company in the world, has announced plans to celebrate its 10th annual Worldwide Day of Play (WWDoP). For the first time ever, USA BMX will be one of the featured participating organizations. The WWDoP is a health and wellness initiative with a signature event on the Nethermead in Brooklyn’s Prospect Park on Saturday, September 21.
“It is an honor for USA BMX to be included in this iconic event. Nickelodeon has long been on the front lines in battling childhood health issues in our country, we are proud to do our part as a partner in this year’s World Wide Day of Play,” said USA BMX Chief Executive Officer B.A. Anderson. BMX industry leaders Strider Sports International and Redline Bicycles are supporting USA BMX at the event in New York, and youth across the country can go to www.usabmx.com to secure a free one-day membership to ride at a local BMX track.
This year’s WWDoP event will feature more than 30 national and local partner organizations including USA BMX, the NFL, NBA, USTA, Boys and Girls Clubs of America and the YMCA among others. Leading up to WWDoP, Nickelodeon will also partner with New York City and Co. to host health-and-wellness-themed public events across the city in iconic locations, beginning Monday, September 16. Locations include the Intrepid Sea, the Air and Space Museum and Union Square. The full details and locations of all events will be updated regularly in the coming weeks on www.nick.com/play.
“We are incredibly excited to commemorate our milestone, 10th anniversary Worldwide Day of Play celebration in New York City, one of the greatest cities in the world and home to our corporate offices,” said Marva Smalls, Executive Vice President of Public Affairs and Administration, Nickelodeon Group. “Over the past 10 years, Nickelodeon has been at the forefront of addressing health and wellness issues with our audience. With our Worldwide Day of Play signature event, kids around the globe will connect to activities and organizations that will aid them in adopting healthy and active lifestyles.”
Nickelodeon’s WWDoP in Prospect Park will be a free, ticketed event offering an entire day of activities and games for kids and their families, including football and tennis drills, dance, stepping, double dutch, as well as arts and entertainment to encourage active and healthy lifestyles. The network and its pro-social partner organizations including Girl Scouts, National Parks Foundation, Police Athletic League, New York Road Runners, ASPCA, Big Brothers Big Sisters of NYC and the Association of Children’s Museums will be at the Nethermead in Brooklyn’s Prospect Park on Sept. 21 from 10:00 a.m. to 4 p.m. (EST). For information on ticketing, kids and families can visit www.nick.com/play. Tickets are required and will be available on a first come first serve basis beginning August 26.
As it has since 2004, Nickelodeon will suspend programming on the WWDoP across all of its TV channels - Nickelodeon, Nick Jr., Nicktoons and TeenNick - and websites from 12 p.m. to 3
PO Box 718 Chandler, AZ85244480.961.1903www.usabmx.com p.m. (ET/PT) urging kids to “get up, go outside and play.” Millions of kids and families across the U.S. and worldwide are expected to participate in thousands events in dozens of countries.
Worldwide Day of Play is part of Nickelodeon’s The Big Help health and wellness efforts and continues the network’s legacy of promoting positive health and wellness messages to its viewers. The Big Help includes grants programs that help fund fitness and nutrition programs in local communities across the U.S., public service announcements, a dedicated website that provide kids with more information on ways they can get healthy, games and more. Through Nick’s health and wellness efforts over the past 10 years, millions of kids have pledged to get healthy.
Members of the media seeking more information about Nickelodeon’s 10th annual Worldwide Day of Play can visit http://www.nickpress-worldwidedayofplay.com.
Contact: Jon Schmieder, [email protected], 602.369.6955
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NICKELODEON’S 10th ANNUAL WORLDWIDE DAY OF PLAY PARTNERS
Afterschool Alliance NYC & Company American Society for the Prevention New York City Department of Education of Cruelty to Animals New York Road Runners Association of Children’s Museums Police Athletic League NYC Art of Stepping President's Council on Fitness, Sports and Big Brothers Big Sisters of New York City Nutrition Bike New York Professional Golfers’ Association of Birds Eye America Boys and Girls Clubs of America Safe Routes to Schools Burlington Save the Children World Marathon Girls on the Run New York Challenge Girl Scouts of the USA United States Tennis Association Harlem RBI United States Paralympics Kid Tribe USA BMX Kiwanis International USA Ultimate Let’s Move! Active Schools Verizon FiOS National Double Dutch League Visit California National Football League – NFL Play 60 YMCA of Greater New York National Hockey League Zumba® Fitness National Parent Teacher Association National Park Foundation New York Red Bulls
PO Box 718 Chandler, AZ85244480.961.1903www.usabmx.com