sign in sign up
<<
Home , Leading, Line length, Typography (cartography)

TYPOGRAPHY

Ascender

x-height San

Baseline

Descender

Serif

Serifs

Lorem ipsum dolor sit amet, conctetuer adlit, sed diam 1 nonummy nibh euismod tincidunt ut laoreet dolore magna aliq- 2 uam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud- 3 Word Spacing exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex- 4 ea commodo consequat. Duis autem vel eum iriure dolor in hen- 5 Letter spacing drerit in vulputate velit esse molestie consequat, vel illum dolore- 6 7 Hyphenation eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dig- nissim quiblandit praesent luptatum zzril delenit augue duis dolore 8 Tracking te feugainulla facilisi. dolor sit amet, con addese 9 secg. 10 Toy Toy elit, sed diam nonummy nibh euismod tincidunt ut laoreet 11 dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, 12 Widows quis nostrud extation ullamcorper suscipit lobortis nisl ut aliquip ex 13 Orphans eacommodoconsequat. 14 Lorem ipsum dolor sit amet, ctetuer adipiscing elit, sed diam 15 Ladders nonummy nibh euismod tincidunt ut laoreet dolore magna- aliquam 16 erat volutpat. Ut wisi enim ad minim veniam, quis m dolor sit 17 Snakes trasam. 18 TOP 10 BASIC RULES OF GOOD

1. Proofread your documents carefully. 2. Leave some white space. 3. Type only one space after a period. 4. Use proper quotation marks. 5. Use style sheets and master pages. 6. Verify with your printer the you are using are appropriate—and­­ provide them. 7. Hyphenate appropriately. 8. Set the space between . 9. Choose suitable sizes. 10. Use a that is appropriate for the job.

CHOOSING THE RIGHT FONTS Use the KISS philosophy. Make your fonts the same OR totally different, never almost the same. 1. Chose contrasting fonts 2. Combine a serif with a sans serif 3. If one is a display font, keep the other(s) simple.

QUOTATIONS "These are not quotation marks." “These are.” This isn't an . This mark’s an apostrophe.

UNDERLINING Do not use underlining as an . Use italics or bold or different colors and size variations. The best-designed pages display a clear hierarchy of information. If you make everything bold, nothing will stand out.

REVERSED TEXT Use white text on a black background sparingly, and never at small sizes.

LINE LENGTH Long lines of text are hard to read. Generally, a line should have 55 to 60 characters, or 9 to 10 words. Try multiple columns or, if you are stuck with a long , increase the leading slightly to make it easier for the eye to move from line to line.