Transport for London
Colour standard
Issue 3
MAYOR OF LONDON Transport for London Contents
Foreword
1 Corporate colours 2.7 Victoria Coach Station 4.6 Jubilee line
1.1 Corporate Blue 2.8 London Streets 4.7 Metropolitan line
1.2 Corporate Red 2.9 London River Services 4.8 Northern line
1.3 Corporate Grey 2.10 London Dial-a-Ride 4.9 Piccadilly line
1.4 Corporate Dark Grey 2.11 London Overground 4.10 Victoria line
1.5 Corporate Yellow 3 Safety colours 4.11 Waterloo & City line
1.6 Corporate Green 3.1 Safety Blue 5 Additional logos
1.7 Corporate Black 3.2 Corporate Red 5.1 Oyster
1.8 Corporate White 3.3 Corporate Yellow 5.2 Congestion Charging
2 Mode specific colours 3.4 Corporate Green 5.3 East Thames Buses
2.1 Transport for London 4 London Underground line colours For further information 2.2 London Underground 4.1 Bakerloo line
2.3 London Buses 4.2 Central line
2.4 Docklands Light Railway 4.3 Circle line
2.5 London Tramlink 4.4 District line
2.6 Public Carriage Office 4.5 Hammersmith & City line Foreword Contents
Carefully controlled use of corporate, mode, safety and London Underground line colours is highly effective in communicating the strengths of our organisation. Consistent use of colour across journey planners, signage and livery etc, also helps guide passengers to their destinations.
This book gives guidance on all Transport for London’s corporate, mode and safety colours and also details the colours used on the London Underground lines. The colours illustrated for each purpose are mandatory and must be matched accurately. The colour references cover print, screen and paint applications. 1 Corporate colours Contents
Corporate Blue Corporate Red Corporate Grey Corporate Dark Grey Transport for London have a set of Corporate colours which are used across the business units, specific modes of transport, safety signs and certain London Underground lines. PANT ON E ® C: 100 PANTONE® M: 95 PANTONE® C: 5 PANTONE® C: 23 072 M: 88 485 Y: 100 430 K: 45 432 K: 47 K: 5 This section gives a quick reference to all the Transport for London Corporate colours. Corporate Yellow Corporate Green London River Services London Streets
PANT ON E ® M:C: 4316 PANTONE® C: 9543 PANTONE® K: 100 PANTONE® 116 Y:M: 100 91 356 M:Y: 10 910 Black N/A N/ A K: 27 1.1 Corporate Blue Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using we using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 100 0R 00 00 99 S 3560-R80B 072C 072U M: 88 25G K: 5 168B
For use on:
• Transport for London roundel • Roundel bars except ‘Buses’ • Policing on the Underground symbol • Lost Property symbol • Piccadilly line (Underground) • Preferred text colour for posters 1.2 Corporate Red Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 95 220R CC 33 33 S 1085-Y80R 485C 485U Y:100 36G 31B 1.3 Corporate Grey Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 5 134R 86 8F 98 S 4005-R80B 430C 430U K: 45 143G 152B
For use on:
• Jubilee line (Underground) • London Travel Information symbol 1.4 Corporate Dark Grey Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 23 65R 33 33 66 S 7010-R90B 432C 432U M: 2 75G K: 77 86B
For use on:
• Sign frames and other metal works 1.5 Corporate Yellow Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 16 255R FF CC 00 S 0580-Y10R 116C 116U Y: 100 206G 0B
For use on:
• Circle line (Underground) • Warning safety signs 1.6 Corporate Green Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 95 0R 00 66 33 S 3065-G10Y 356C 356U Y: 100 114G K: 27 41B
For use on:
• District line (Underground) • Safe condition safety signs 1.7 Corporate Black Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® K: 100 0R 00 00 00 S 9000-N Black C Black U 0G 0B
For use on:
• Northern line (Underground) 1.8 Corporate White Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Matching Colour reproduction Colour reproduction Colour reproduction Colour reproduction System on coated and uncoated paper. using process colours. using red, green and using web using Natural blue values. safe colours. Colour System.
255R FF FF FF S 0500-N 255G 255B
For use on:
• All TfL Signs 2 Mode specific colours Contents
Transport for London London Underground London Buses Docklands Light Railway London Tramlink Transport for London has developed a well designed, confident, clear visual identity system for all their business units. PANTONE® C: 100 PANTONE® M: 95 PANTONE® C: 87 PANTONE® C: 57 072 M: 88 485 Y: 100 326 Y: 38 368 Y: 100 It is important to maintain high standards and K: 5 consistency when reproducing each colour which has been assigned to specific modes of transport. Public Carriage Office Victoria Coach Station London Streets London River Services
This section gives a quick reference to all the Transport for London mode specific colours.
PANTONE® C: 57 PANTONE® M: 30 PANTONE® C: 13 PANTONE® C: 85 2715 M: 45 130 Y: 100 5635 Y: 18 299 M: 19 K: 33
London Dial-a-Ride London Overground
PANTONE® C: 43 PANTONE® M: 61 Purple M: 91 158 Y: 97 2.1 Transport for London Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 100 0R 00 00 99 S 3560-R80B 072C 072U M: 88 25G K: 5 168B 2.2 London Underground Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 100 0R 00 00 99 S 3560-R80B 072C 072U M: 88 25G K: 5 168B PANTONE® PANTONE® M: 95 220R CC 33 33 S 1085-Y80R 485C 485U Y:100 36G 31B 2.3 London Buses Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web safe using Natural uncoated paper. blue values. colours. Colour System.
PANTONE® PANTONE® M: 95 220R CC 33 33 S 1085-Y80R 485C 485U Y:100 36G 31B 2.4 Docklands Light Railway Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 87 0R 00 99 99 S 2050-B50G 326C 326U Y: 38 175G 173B 2.5 London Tramlink Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 57 0R 66 CC 00 S 0580-G30Y 368C 368U Y: 100 189G 25B 2.6 Public Carriage Office Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 57 132R 99 99 CC S 2060-R70B 2715C 2715U M: 45 128G 215B 2.7 Victoria Coach Station Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 30 241R FF 99 00 S 1070_Y20R 130C 130U Y: 100 171G 0B 2.8 London Streets Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 13 151R 99 99 99 S 4010-G30Y 5635C 5635U Y: 18 166G K: 33 155B 2.9 London River Services Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 85 0R 00 99 CC S 2060-B 299C 299U M: 19 160G 226B 2.10 London Dial-a-Ride Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 38 183R CC 33 CC S 2060-R40B Purple C Purple U M: 88 39G 191B 2.11 London Overground Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 61 232R FF 66 00 S 0585-Y50R 158C 158U Y: 97 106G 16B 3 Safety colours Contents
Safety Blue Corporate Red Corporate Yellow Corporate Green Safety blue is used only on safety information applications.
The red, yellow and green safety colours are PANT ON E ® C: 100 PANTONE® M: 95 PANTONE® M:C: 4316 PANTONE® C: 952343 300 M: 44 485 Y: 100 116 Y:M: 10 910 356 M:Y:K: 1047 910 Corporate red, Corporate yellow and K: 27 Corporate green, all of which are used for other applications.
All four of these safety colours comply with British safety standards. 3.1 Safety Blue Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 100 0R 00 66 CC S 3065-R90B 300C 300U M: 44 103G 193B
For use on:
• Safe condition safety signs 3.2 Corporate Red Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 95 220R CC 33 33 S 1085-Y80R 485C 485U Y:100 36G 31B
For use on:
• Prohibition safety signs • Fire safety signs 3.3 Corporate Yellow Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 16 255R FF CC 00 S 0580-Y10R 116C 116U Y: 100 206G 0B
For use on:
• Warning safety signs 3.4 Corporate Green Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 95 0R 00 66 33 S 3065-G10Y 356C 356U Y: 100 114G K: 27 41B
For use on:
• Safe condition safety signs 4 London Underground line colours Contents
Bakerloo line Central line Circle line District line Carefully controlled use of the line colours is essential in reinforcing the strength of the London Underground identity. Consistent use of colours across journey planners, signage PANTONE® C:M: 10058 PANTONE® M: 95100 PANTONE® M: 16 PANTONE® C: 95 470 Y: 10079 485 Y: 10091 116 Y: 100 356 Y: 100 and information also helps guide passengers K: 33 K: 27 to their destination. Hammersmith and City line Jubilee line Metropolitan line Northern line
PANTONE® M: 45 PANTONE® C:K: 505 PANTONE® C: 5 PANTONE® K: 100 197 Y: 10 430 K: 45 235 M: 100 Black K: 40
Piccadilly line Victoria line Waterloo and City line
PANTONE® C: 100 PANTONE® C: 8785 PANTONE® C: 47 072 M:Y: 7988 299 M: 1819 338 Y: 32 K: 5 4.1 Bakerloo line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 58 137R 99 66 33 S 4050-Y50R 470C 470U Y: 100 78G K: 33 36B 4.2 Central line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 95 220R CC 33 33 S 1085-Y80R 485C 485U Y:100 36G 31B 4.3 Circle line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 16 255R FF CC 00 S 0580-Y10R 116C 116U Y: 100 206G 0B 4.4 District line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 95 0R 00 66 33 S 3065-G10Y 356C 356U Y: 100 114G K: 27 41B 4.5 Hammersmith & City line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 45 215R CC 99 99 S 0550-R10B 197C 197U Y: 10 153G 175B 4.6 Jubilee line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 5 134R 86 8F 98 S 4005-R80B 430C 430U K: 45 143G 152B 4.7 Metropolitan line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 5 117R 66 00 66 S 4050-R30B 235C 235U M: 100 16G K: 40 86B 4.8 Northern line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® K: 100 0R 00 00 00 S 9000-N Black C Black U 0G 0B 4.9 Piccadilly line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 100 0R 00 00 99 S 3560-R80B 072C 072U M: 88 25G K: 5 168B 4.10 Victoria line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 85 0R 00 99 CC S 2060-B 299C 299U M: 19 160G 226B 4.11 Waterloo & City line Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 47 118R 66 CC CC S 1040-B80G 338C 338U Y: 32 208G 189B 5 Additional logos Contents
TfL has several logos other than the roundels used to identify modes.
This section gives a quick reference to the colours of TfL’s additional logos. 5.1 Oyster Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® C: 100 0R 00 00 99 S 3560-R80B 072C 072U M: 88 25G K: 5 168B PANTONE® PANTONE® C: 100 0R 00 99 CC S 1565-B Cyan C Cyan U 157G 217B 5.2 Congestion Charging Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 100 210R CC 00 33 S 1080-Y90R 186C 186U Y: 81 16G K: 4 52B 5.3 East Thames Buses Contents
PMS for print CMYK for print RGB for screen Web for screen NCS for paint Colour reproduction using Pantone Colour reproduction Colour reproduction Colour reproduction Colour reproduction Matching System on coated and using process colours. using red, green and using web using Natural uncoated paper. blue values. safe colours. Colour System.
PANTONE® PANTONE® M: 100 210R CC 00 33 S 1080-Y90R 485C 485U Y: 81 16G K: 4 52B PANTONE® PANTONE® K: 100 0R 00 00 00 S 9000-N Black C Black U 0G 0B For further information: Contents
These standards intend to outline basic principles and therefore cannot cover every application or eventuality.
In case of difficulty or doubt as to the correctness in the application of these standards, please contact TfL Corporate Design. Telephone: 020 7126 4462 Internal extension: 64462 Email: [email protected]
All TfL corporate design standards are available from the TfL internet site. tfl.gov.uk/corporatedesign
Issue 3, January 2009
© Transport for London