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JEWISH LEADERS DECRY ‘UNFAIR’ U.S.& IRAN WAGE MEDIA TREATMENT: PG. 8 PR WAR: PG. 9 O’DWYER’S Communications & new media Jan. 2012 I Vol. 26 No. 1

SERVICES IN 60 CATEGORIES 1,000 & PRODUCTS FOR THE PR INDUSTRY BROADCAST MONITORING, SPEECH TRAINING, PRESS RELEASE DISTRIBUTION, CLIPPING SERVICES,RADIO,VIDEO,TVPRODUCTION,COPYWRITERS,PRINTING,PUBLICSERV- ICEANNOUNCEMENTS,MEDIAMONITORING,NEWSWIRES,MEDIATOURS,GRAPHICSERV- ICES,WEBCASTING,SOCIALMEDIA&SATELLITESERVICES. STARTSONPG.53 02BYRSGUIDE BUYER’S 2012 SPECIAL ISSUE: CRISIS COMMUNICATIONS TOP PR BLUNDERS WHAT PENN STATE CAN TEACH PG. 10 OF 2011 PG. 20 US ABOUT CRISIS THE PROBLEM WITH CRISIS COMMUNICATIONS PG. 16 DON’T TWEET YOURSELF INTO A MANAGING A SOCIAL CRISIS CORNER PG. 22 PG. 18 MEDIA CRISIS THE (PAINFUL) ART OF PUBLIC SPEAKING PG. 24

ONLINE REPUTATION January 2012 | www.odwyerpr.com PG. 28 MANAGEMENT PROFILES OF CRISIS COMMUNICATIONS PR FIRMS: PG. 34 Janmagazine:Layout 1 12/22/11 5:27 PM Page 2 Janmagazine:Layout 1 12/22/11 5:27 PM Page 3 Janmagazine:Layout 1 12/22/11 5:27 PM Page 4

Vol. 26, No. 1 January 2012

EDITORIAL DON’T TWEET YOUR CRISIS Weren’t we supposed to be out of the woods by now? INTO A CORNER Social media has improved response JEWISH LEADERS SEEK ‘FAIR’ 6 22 time, but sometimes it can actually MEDIA TREATMENT worsen a situation. A panel of Jewish leaders claim they THE PAINFUL ART OF are being unfairly ostracized in the media.8 PUBLIC SPEAKING Public speaking continues to rank as U.S., IRAN WAGE PR WAR 24 one of Americans’ top fears. The U.S. is on the attack after Iran released a video of a U.S. intelli- 9 PEOPLE IN PR gence drone shot down in the country. 10 PENN STATE, HERMAN 25 HOW INACTION MAKES A www.odwyerpr.com CAIN TOP 2011 BLUNDERS CRISIS WORSE Daily, up-to-the minute PR news Michael Fineman discusses the top 26 Communicators should learn to engage PR bloopers of 2011. 10 at a moment’s notice. THE NEW CRISIS: ONLINE 2011, THE YEAR IN REVIEW REP. MANAGEMENT A recap of the biggest stories in PR from 2011. 28 A rise in threats to online reputation 12 has rendered many of the communi- DON’T DUCK AND COVER cations approaches obsolete. WHEN CRISIS HITS ECONOMICS KEY FOR When crisis hits, clients can’t give in 14 POLITICAL PR IN 2012 to their impulse to dodge the issue at hand. 30 A few tips for PR pros representing a WRITER, PR LEADER JOHN candidate for public office. BUDD DIES AT 88 CURATION SERVICES YOUR PR pro and Observations publisher is 15 AGENCY SHOULD OFFER remembered as an industry leader. 32 More marketers are putting money THE PROBLEM WITH CRISIS behind content marketing programs. COMMUNICATIONS TODAY PROFILES OF CRISIS Crisis pros should be concerned with what we can’t manage, instead of what16 we can. COMMUNICATIONS FIRMS 34 EDITORIAL CALENDAR 2012 VIEWERS SAY “BAH HUM- WASHINGTON REPORT BUG” TO BEST BUY ADS January: Crisis Comms/Buyer’s Guide A series of Best Buy holiday ads has 50 February: Environmental & P.A. some shoppers seeing red. 17 COLUMNS March: Food & Beverage MANAGING A SOCIAL April: Broadcast Media Services MEDIA CRISIS A few working principles to prevent PROFESSIONAL DEVELOPMENT May: PR Firm Rankings a social media-induced crisis. 18 46 Fraser Seitel June: Global & Multicultural A POSTGAME PLAN FOR FINANCIAL MANAGEMENT July: Travel & Tourism Richard Goldstein CRISIS COMMUNICATIONS 47 August: Financial/I.R. University administrators should OPINION update their crisis playbooks in the wake20 of September: Beauty & Fashion 48 Jack O’Dwyer the Penn State and Syracuse scandals. October: Healthcare & Medical CPJ FETES JOURNALISM, November: High-Tech DAN RATHER 2012 PR BUYER’S GUIDE A banquet by the Committee to Protect December: Entertainment & Sports Journalists discussed the state of the industry.21 53

ADVERTISERS Atomic...... 5 KEF Media...... 3 Omega World Travel...... 39 Cone Communications...... 17 Log-On...... 37 Ruder Finn...... 33 Sard Verbinnen & Co...... 19 EurekAlert!...... 31 MSLGroup...... 7 Shoot Publicity...... 29 Gourvitz...... 27 NAPS...... INSIDE COVER Sloane & Company...... 9 Johns Hopkins University...... 32 Nicolazzo & Associates, Inc...... 15 TV Access...... 49 Kaplow...... 13 Ogilvy...... BACK COVER West Virginia University...... 23 O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mail- ing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly. Janmagazine:Layout 1 12/22/11 5:27 PM Page 5

O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mail- ing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly. Janmagazine:Layout 1 12/22/11 5:27 PM Page 6

EDITORIAL Weren’t we supposed to be out of the woods by now?

m I the only one who had a good year? Looking back, 2011 resembles some- EDITOR-IN-CHIEF thing like a nightmare without any hint of meaningful symbolism, the kind of Jack O’Dwyer Afever dream one gets after ingesting too much cheap cough syrup. [email protected] There was an ongoing recession, increased debt, historic global political unrest, layoffs, a plummeting dollar, wars, earthquakes, the resurgence of a protest culture ASSOCIATE PUBLISHER not seen since the Civil Rights era, the Presidential signage of a bill that can indef- Kevin McCauley initely detain civilians without trial, a Congress so ensnared in months-long deficit [email protected] standoffs that our currency is downgraded, and political theatre embarrassing enough to substitute for re-runs on “America’s Funniest Home Videos.” Am I miss- EDITOR Jon Gingerich ing anything? Even third-world dictators — typically an embodiment of the [email protected] untouchable — had a historically awful year in 2011. It’s funny in a way. In 2008, every financial expert I spoke with said we’d be out SENIOR EDITOR of the financial doldrums by 2011 — maybe 2012 at the latest. Now the consensus Greg Hazley is we’ll be here a lot longer — maybe indefinitely. Look, it’s been 11 years since [email protected] we’ve had a balanced budget. I think it’s time to finally accept the fact that the world we live in is a different place. CONTRIBUTING EDITORS What’s worse, the division, corrosion and indecision that plagues our political cli- John O’Dwyer Fraser Seitel mate is no longer seen as symptoms of a temporary stagnation, but has now been Richard Goldstein accepted as its salient traits. We’ve moved from what was once seen as a perceived dip in the road to embrace an all-encompassing culture of abject disillusionment. We’ve been so divisive for so long we now think stalling bills that everyone admits ADVERTISING SALES aid working families is somehow a good game plan for getting what you want later, John O’Dwyer or that holding the economy hostage simply because you don’t like the man running Advertising Sales Manager the house is sensible policy. As a result, 2011 has ended with a confusing role rever- [email protected] sal that would carry hilarious poetic force if it wasn’t so sad. Obama is now the one Jack Fogarty who wants to cut taxes, and House Republicans are the ones voting down payroll tax National Advertising Representative cuts for the middle class. The entire back-and-forth reminds me of petulant children [email protected] who scream “no” for every adult “yes,” until, when the adult says “no,” the hood- winked child retorts with a reflexive “yes” before commencing with a screaming tantrum. O’Dwyer’s is published monthly for $60.00 No one’s happy with the current leadership we have. And for the first time in a year ($7.00 for a single issue) by the recent memory, no one’s happy with the current line-up of prospective replacements J.R. O’Dwyer Co., Inc., either. We find ourselves at a political stalemate, where the only thing we can agree 271 Madison Ave., New York, NY 10016. on is the fact that we can’t agree — and that we aren’t happy with the way things (212) 679-2471 are. This isn’t just a policy problem. Our collective disunion from compromise and Fax (212) 683-2750. common sense has evolved into a comprehensive cultural paroxysm. The American conversation remains at, conservatively, an eight-grade level. Our food of choice is © Copyright 2011 celebrity infidelities, Charlie Sheen, pervert politicians, the authenticity of the J.R. O’Dwyer Co., Inc. President’s birth certificate (yes, still) or “The War on Christmas,” because, to put it bluntly, we require some sedative to forget how utterly insufferable we have OTHER PUBLICATIONS & become. Is it any wonder reality TV — the lowest bastion of entertainment aside SERVICES: from hitting yourself with a hammer — is now the de facto network export? Is it any www.odwyerpr.com breaking news, wonder our media have now found more success editorializing the opinions of their commentary, useful databases and more. executives over delivering actual news? Is it any wonder Hollywood now makes a huge portion of its profits by remaking films that were already released twenty, or Jack O’Dwyer’s Newsletter An eight- even ten, years before? Our culture has become a museum of itself. We opine for the page weekly with general PR news, media days when we had opinions and actually remembered why. appointments and placement opportunities. Something’s got to give. There’s a small part of me that thinks some grand Mayan O’Dwyer’s Directory of PR Firms has Calendar finale would be a fitting conclusion to such predictably third-act lulls, but listings of more than 1,850 PR firms through- fortunately life doesn’t work with the literary neatness of a Michael Bay film. out the U.S. and abroad. Undoubtedly, we’ll just have to suffer through this until we can collectively agree to bite the bullet and affect a change together at the cost to our fevered egos, or until O’Dwyer’s PR Buyer’s Guide lists 1,000+ something so incredibly stupid happens that one day we’ll begin to look back at products and services for the PR industry in 54 categories. 2011 as one of our golden years, the same way we look at the 1990s today. Don’t  say I didn’t warn you. jobs.odwyerpr.com O’Dwyer’s online — Jon Gingerich job center has help wanted ads and hosts resume postings.

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MEDIA NOTES Jewish leaders seek ‘fair’ media treatment

Media, with few exceptions, took a severe beating on December 15 on charges that they are not fairly representing panel with the Gershon Jacobson Israel in their news and editorial columns. Foundation. By Jack O’Dwyer Torossian has contributed numerous articles about Israel’s PR and other mat- enjamin Brafman, one of three Torossian also declared that media ters to the paper. panelists speaking at the 5th bias against Israel is obvious but that the Says Algemeiner: BAvenue Synagogue before more country is making fundamental mistakes “Our modern day challenge is igno- than 260 people, said Israel is “unfairly in PR. rance, misinformation and a gross lack ostracized” in the media, a view that was Military veterans don’t belong in PR of positive and pro-active communica- shared by the other two panelists, James posts and diplomats should be able to tion about Israel and the Jewish peo- Taranto, editor of the Wall Street speak the language of the country to ple.” Journal’s online opinion page, and Ronn which they are assigned, he said. The paper has built a worldwide team Torossian, CEO of 5W Public Relations. Israeli PR people are hampered by of entrepreneurs using an online and Brafman, a criminal defense attorney having no expense accounts, he said, social networked media platform that whose clients have including Dominique while PR pros in other Mideast countries will use “the most advanced media Strauss-Kahn, Jay Z and Plaxico have them. tools” to reach a worldwide audience. Burress, said that getting media to cor- England’s BBC was said to be habitu- The guiding principle, according to Algemeiner rect erroneous reports was nearly impos- ally unfair to Israel and treatment of , is that “in order for Israel sible. Israel by French media was said to be to have an impact in the arena of global worse. opinion, the Jewish people need to write Taranto also found much evidence of Bias found in NYT media bias against Israel and said the our own story, define our own head- only medium that supported Israel’s Israel Prime Minister Benjamin lines, and frame our own narrative. In 1981 bombing of the Baghdad nuclear Netanyahu last month rejected a request place of a reactive and defensive mode, New York Times reactor was the WSJ. from the for an op-ed we strive to be at the forefront of every WSJ, which claims a balanced view of piece, saying via senior advisor Ron story, proactively ensuring that Israel’s the Mideast, is the only paper in the U.S. Dermer, that NYT has a long record of empowering voice is heard, and influ- that is “growing,” he added. unfair treatment of Israel, said a story in encing other outlets in kind.” the Dec. 15 Jerusalem Post. The Torah Café videotaped the pro- Netanyahu as well as many in the gram and made it available for viewing Media News Briefs audience were upset over a column by on its website.  ROTHMAN RAPS FRIEDMAN NYT’s Thomas Freidman Dec. 13 in which he said that an “ovation” for OVER ‘ISRAEL LOBBY’ Netanyahu in Congress earlier this Congressman Steve Rothman is demanding an year “was bought and paid for by apology from New York Times columnist Tom the Israeli lobby.” Friedman who wrote in December that the Dermer wrote that a study of 20 Congressional standing ovation received by Israel Prime Minister Benjamin Netanyahu in September op-eds about Israel in the NYT and was “bought and paid for by the Israel lobby.” its subsidiary the International The New Jersey Democrat released a state- Herald Tribune in the last three ment that read: months found that 19 were “nega- “Thomas Friedman’s defamation against the tive” about Israel. vast majority of Americans who support the Jewish State of Israel, in his New York Times opin- NYT also has failed to heed ion piece today, is scurrilous, destructive and Senator Daniel Moynihan’s view harmful to Israel and her advocates in the US. Mr. that “everyone is entitled to their Ronn Torossian, James Taranto, Benjamin Brafman. Friedman is not only wrong, but he’s aiding and own opinion but no one is entitled abetting a dangerous narrative about the US-Israel relationship and its American supporters. to their own facts.” “I gave Prime Minister Netanyahu a standing Cited was the issue of ovation, not because of any nefarious lobby, but Palestinian statehood. The Dermer because it is in America’s vital national security letter said an NYT story in May interests to support the Jewish State of Israel and “turned on its head” the fact that it is right for Congress to give a warm welcome to the leader of such a dear and essential ally. Mr. the Palestinians rejected the UN Friedman owes us all an apology.” partition plan in 1947 that was Friedman believes Netanyahu would receive a accepted by the Israelis and then much different reception if he spoke at a different joined five Arab states in launching venue, such as the University of Wisconsin. a war against Israel. “My guess is that many students would boycott Algemeiner leads PR drive him and many Jewish students would stay away, not because they are hostile but because they are Algemeiner, which says it’s the Rabbi Yaakov Kermaier. confused,” he wrote. “fastest-growing Jewish newspaper in America,” co-sponsored the Photos: Jack O’Dwyer

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U.S., Iran wage PR war tronic attack forced it down. U.S. offi- cials have acknowledged to reporters that By Greg Halzey tions, the Iranian regime has gone to great a CIA drone went missing, but said the lengths to restrict what the Iranian people aircraft which flies at 50,000 feet likely ith tensions mounting on the see, hear, and think — violating widely crashed, raising questions about the intact drone depicted in the Iranian propaganda diplomatic and PR fronts held standards of human rights,” said a  Wbetween Iran and the U.S, the fact sheet distributed by State Dept. pub- film. U.S. State Dept. in December unveiled lic affairs staffers. Media News Briefs plans for a virtual Tehran embassy The U.S. has not had a physical, stand- intended to “penetrate the electronic cur- alone embassy in Iran since the hostage NYT TO UNLOAD REGIONAL tain of isolation the Iranian leadership has crisis of 1979, operating instead from a NEWSPAPERS imposed on its people,” according to its section of the Swiss embassy in the capi- The New York Times Co., which in December public affairs unit. tal. announced the surprising exit of CEO Janet Robinson, said it is in “advance discussions” with The move came a day before Iranian Iran’s foreign affairs spokesman issued Halifax Media Holdings to unload its 16-member officials released state-produced video of a statement Dec. 8 saying the U.S.’s vir- regional group. Those papers contributed $190 mil- what they say is a U.S. intelligence drone tual embassy “highlights the confession lion in nine-month revenue, which was down 6.7% shot down in Iran. Images of the aircraft to the big mistake they have made in sev- from last year. were run throughout global media, ering ties between two nations and turn- They are the Sarasota Herald-Tribune, Star- Banner in Ocala, The Gainesville Sun, The Ledger in including newspaper front pages across ing their back to Iranian people.” Lakeland, and News Chief in Winter Haven, Fla.; The the world like the New York Times. The State Dept. said the website, which Tuscaloosa News, The Gadsden Times, Ala.; Star- The new virtual embassy for Tehran, has been blocked in Iran, will provide News in Wilmington, Times-News in Hendersonville features a welcome by Secretary of State Iranian audiences with information about and The Dispatch in Lexington, NC; Herald-Journal in Spartanburg, SC; The Courier in Houma and Daily Hillary Clinton encouraging users to use U.S. policy towards Iran, the Middle Comet in Thibodaux, LA, and The Press-Democrat in social media tools to communicate and East, and Muslim communities and Santa Rosa, Petaluma Argus-Courier and North Bay criticizing the current Iranian regime for counter “disinformation and persistent Business Journal in Santa Rosa, CA. stifling communications, especially digi- myths” about the U.S. and world reaction The NYTC also publishes the Boston Globe and tally, among its citizens and violating to Iran’s policies. Worcester Telegram and Gazette. The company lost $98.6 million this year following restructuring human rights. Iran, meanwhile, rolled out the drone charges. Revenues were down three percent to $1.7 “Departing from the Persian empire’s with video footage of the aircraft under billion. historical role as a crossroads of civiliza- the country’s flag saying its own elec-

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REPORT Penn State, Herman Cain, Oakland top 2011 PR blunders

Penn State, Netflix, Bank of America and several GOP nominees topped this year’s PR blunders list of brands that were caught unprepared, undecided, uninformed and unconscious.

By Michael Fineman

Penn State’s scandal isn’t going away. Yorker, Cain had “ample time” to prepare confrontation. At first, Quan tried distanc- The story of disgraced former Penn State for the crisis and should have “sat down ing herself from the raid, saying she did assistant football coach Jerry Sandusky’s his staff, explained that he was sitting on not know when it was going to take place, arrest on charges of sexual abuse is a terri- an unexploded landmine, and asked them but City Hall sources indicated she “was ble one, but news of the university’s lack to prepare a contingency plan” early on. fully informed about the size and scope of of action over more than 10 years infuriat- But despite being aware of media interest the operation hours before it started” and ed the public and media alike. University for at least 10 had ample opportunity to prevent the raid, President Graham Spanier fanned the days, Cain and according to San Francisco Chronicle flames with a poorly planned initial state- his staff columnists Phillip Matier and Andrew ment featuring more support for two appeared com- Ross. Quan invited protesters back the University officials alleged to have been pletely unpre- very next day — after spending more than covering up a 2002 incident than for the pared for scruti- $1 million to clear them out — and later eight abuse victims. But that was just one ny on the sub- encouraged city employees to join an of many stumbles in the eyes of prominent ject. According Occupy-sanctioned general strike against media and PR professionals, who urged to numerous the “establishment,” causing the Oakland Penn State to get organized, take responsi- media sources, Police Officer’s Association to release a bility, priori- the candidate breathed audibly and glared statement asking: “is it [Oakland’s] inten- tize the vic- at Politico’s John Martin for several sec- tion to have city employees on both sides tims and get onds when asked if he had ever been of a skirmish line?” The San Jose Mercury all the bad accused of harassment before evasively News joined the Association, other media news out as echoing the question. Cain’s bizarre, reac- and residents in blasting Quan’s handling quickly as pos- tionary responses incented his past accus- of the situation, noting that “real leaders sible. Poor cri- ers to come forward, prompting him to think through challenges, make tough calls sis planning stumble further by dismissing their claims and take responsibility if things go wrong. was an obvi- as “baseless” (despite five-figure NRA set- Quan has been all over the map — an icon ous issue, with tlements with two women involved), sug- of what not to do.” Advertising gesting race was a factor in the coverage Bank of America nickels and dimes. Age reporting and claiming that either rival candidate Bank of America wasn’t the only bank that “despite Rick Perry’s camp or the “Democratic planning on bolstering revenue through months of advance notice, Penn State’s machine” was out to smear him. U.S. new debit card fees, but it suffered signifi- board didn’t enact a communications plan, News and World Report opinion editor cant reputational damage for being the last and waited until after the arrest … was all Robert Schlesinger wrote that “Cain left to abandon its plans to do so after severe over the news” before retaining crisis the presidential race as he entered it — public outrage in what The Wall Street counsel. Even Penn State senior lecturer of more a sideshow than a contender,” after Journal termed “the latest publicity night- public relations Steve Manuel agreed, he suspended his campaign. mare for an industry that is already under telling USA Today that “this was a crisis in Oakland Mayor Quan plays both sides fire.” J.P. Morgan Chase, Wells Fargo & the making of at least three years. Penn against each other. The Occupy Co. and several regional banks dropped State knew this shoe was going to drop Movement tested city officials nationwide, similar plans after widespread outcry, but and it was not prepared.” Lynn Zinser of but none more than Oakland Mayor and being last out made Bank of America, the The New York Times urged University former community activist Jean Quan, nation’s sec- leaders to accept that “your scandal isn’t whose handling of the Occupy Oakland ond largest going away,” describing the “sorry specta- encampment was widely and critically bank, the sit- cle” as “what appears to be an institution- covered. In the first two weeks of the tense uational whipping boy in the media, the wide moral collapse.” situation Quan flip-flopped frequently, public eye and even in Congress, where Cain undeniably unprepared. first attending the encampment as a sup- Sen. Richard Durbin (D, Ill.) urged con- Republican presidential hopeful and for- porting speaker, then eventually authoriz- sumers to “vote with your feet.” mer National Restaurant Association ing a police Consumers nationwide did just that, (NRA) head Herman Cain made a major raid to clear pulling out of major banks en masse to join mistake by not dealing with questions the site, a local credit unions. The Huffington Post from Politico regarding accusations of past reversal that reported that at least “650,000 customers sexual harassment promptly and com- p r o v o k e d joined credit unions [in about five weeks pletely, leaving himself open for wave n a t i o n w i d e after] Bank of America announced it would after wave of damaging speculation. criticism of Continued on next page According to John Cassidy of The New the violent 

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charge customers $5 to use their debit cards lects and uses personal data, the social sistent cluelessness about the public for purchases.” network allegedly insisted on client relations effects of his decisions. Neither “Nutty view” damages GOP confidence anonymity. But things spun out of control he nor Dodgers fans need to see his in Perry. While some might declare Rick when blogger Christopher Soghoian — lawyers making a similar blunder.” Perry’s inability to recall his own agenda targeted (and annoyed) by the campaign “Tweeting teen” teaches Kansas Gov. his most memorable campaign gaffe of — posted the agency’s pitch emails Brownback about social media. Kansas 2011, to many his most significant — and online, while “Today” reported of false Gov. Sam Brownback and his staff should completely preventable — blunder was claims in pitches. Newsweek tech editor have considered the source before trying dredging up the birther meme in an inter- Dan Lyons described the “clumsy smear” “to police a teenager’s Internet musings,” view with Parade magazine. Perry was in The Daily Beast and exposed Facebook according to the Associated Press, when apparently “totally kidding,” according to as the mystery client, noting that “the 18-year-old Emma Sullivan sent a tweet to Dan Amira of NYMag.com, noting that the mess, seemingly worthy of a Nixon re- her 61 followers claiming to have “told beleaguered election campaign, is embarrassing for him he sucked.” Brownback’s communi- candidate’s Facebook, which has struggled at times to cations team contacted Sullivan’s principal main mistake brand itself as trustworthy.” Miguel Helft with news of her online claim, who, in was associat- of The New York Times turn, demanded that ing himself noted Facebook founder Sullivan write an “with a con- Mark Zuckerberg’s apology. But accord- spiracy theo- transparency obsession, ing to the Kansas City ry that was skewering the social Star, Sullivan never d e b u n k e d network for hypocrisy, wrote the apology. once and for “Facebook, it seems, The incident gained all six months ago and to which only the doesn’t always practice what it preaches.” rapid national recog- crankiest of cranks continue to subscribe.” Dodger owner’s words “very, very nition, with Sullivan’s While Perry may have been “just having unfair” to coma victim, family. Los Twitter following some fun,” Philip Rucker of The Angeles Dodgers owner Frank McCourt exploding to more Washington Post reported that he “under- took a year-long pounding in the press than 12,000 followers. Brownback eventu- cut the reach of his economic message by for his handling of numerous issues, ally apologized for the incident, and repeatedly injecting an issue that most including the team’s bankruptcy pro- according to Gawker, noted that his “staff Americans thought had been put to rest.” ceeding and his very public divorce. But overreacted.” PRNewser called the actions GOP strategist Karl Rove summed the for many McCourt’s biggest blunder was of his communication staff “an example of blunder up neatly, telling Fox News when his insensitive reaction to the horrific, how little some people know about how “you associate yourself with a nutty view coma-inducing beating received by San this whole social media thing works.” like that … you damage yourself.” Francisco Giants fan Bryan Stow in the Ben & Jerry’s Churns Ice Cream into Qwikster just a flash in the Netflix pan. parking lot of Dodger Stadium after the Schweddy Balls. Popular ice cream maker How should management handle customer March 31st opening day game. The Los Ben & Jerry’s has a longstanding tradition discontent over, say … a controversial 60% Angeles Times reported that McCourt of edgy flavor names, but the company’s price increase that led to hundreds of thou- described the assault as “tragic” but also latest effort, “Schweddy Balls,” an hom- sands of lost customers and a drop of near- that he was “very, very satisfied” with age to Saturday Night Live character Pete ly half of a company’s stock value? Netflix his organization’s effort to “make Schweddy, has some families and con- CEO Reed Hastings remained silent for two [Dodger Stadium] the safest venue in sumer groups, including American months, then released a seemingly reluctant sports” and that Family Association affiliate One Million blog statement it was “very, Moms, up in arms. The Miss.-based apologiz- very unfair to organization issued a statement calling ing for the take what was the irreverent name “anything but appeal- increased otherwise a fan- ing” and claiming that “the vulgar new fees … and tastic day … and flavor has turned something as innocent announcing to have a few as ice cream into something repulsive.” plans to individuals mar While Ben & Jerry’s split off that.” McCourt dismissed these DVD-by-mail operations “in the same spent much of claims, noting that breath,” according to the San Francisco the year defend- the company has Chronicle. But the Chronicle also reported ing his organiza- always embraced that “customers ripped that plan” as seri- tion instead of irreverent names, ously inconvenient because it entailed zero taking responsi- the company may coordination between Netflix and proposed bility and priori- have suffered in the new unit Qwikster. Netflix backpedaled in tizing the vic- process as NPR, the face of consumer backlash, abandoning tim, creating an Time, the New York plans for Qwikster three weeks later, but its appearance of callousness and wide- Daily News and other media reported that stock value remained severely depressed. spread media outrage. McCourt’s prob- some supermarket chains, including Facebook complains about lack of trans- lems peaked when his attorney sought to Mass.-based Stop & Shop, were not car- parency, anonymously. Not only did place blame on Stow for the incident. As rying the flavor. Facebook contract a prominent PR firm to the Times commented, “one of Michael Fineman is President of question how Google’s Social Circle col- McCourt’s problems has been his con- Fineman PR in San Francisco. 

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REPORT

WPP, which reached $92.50 on Feb. 7, 2011, the year in review 2000, is $50. Debt on revenues of $14.9 billion is $7.19 billion. IPG, which hit $55 By Jack O’Dwyer Internet voices instead of a relatively few in 2000, is $9. Debt on sales of $6.97 bil- major media and trade papers. Most of lion is $1.72 billion. these new voices are not susceptible to WPP’s Martin Sorrell, who regularly he Mortgage Bankers Association advertising or other pressures. gives press conferences that tout the impor- committed a major hypocrisy by PR pros Rich Torrenzano and Mark tance of PR and who addressed the Institute Trailing against homeowners who Davis authored “Digital Assassination” for PR in 2008, has emerged as PR’s No. 1 walk away from mortgages worth far more showing how “digital lynch mobs” hijack booster (in the absence of anyone doing that than their homes but then sold its own h.q. good reputations using all sorts of tactics in the U.S.). for $34 million less than the mortgage, including “stealth attacks” (you don’t Evidence of Big Media sticking togeth- stiffing the banks. New Yorker columnist know you’re being wasted until its too er is the shutout it pitched against “The James Surowiecki said Dec. 19 “It might late). On balance, the Internet may be Tylenol Mafia,” a 619-page book by for- be time for homeowners to do the smart more of a threat to organizations than an mer Johnson & Johnson employee Scott thing” instead of the “right thing.” opportunity to promote products and caus- Bartz that shows the Tylenol poisonings of What got Surowiecki going was the es. 1982 and 1986 almost certainly took place bankruptcy American Airlines filed even Financially-pressed media passed the in the J&J distribution chain and not at the though it has $4 billion and “could have hat for donations including Wikipedia store level. Much evidence was destroyed kept paying its bills.” Homeowners are (asking for gifts of $5 and up), national or under the control of J&J. deluding themselves with “inflated expec- media watch group Fair (asking for dona- Bartz got publicity in Chicago but the tations” of value returning to their homes, tions of any size; it needs $26,000 to keep New York Times, although it wrote many he wrote. going for its 26th year of “Fighting Big, thousands of words about J&J this year, did The January 2012 issue of Harper’s Bad Media”), and Columbia Journalism not return calls and e-mails from Bartz. advises “Stop Payment! A homeowner’s Review. Network affiliates including Fox, NBC, revolt against the banks.” Christopher They should consider the tried-and-true ABC and CBS covered the book but not the Ketchum says the title to many homes is method of raising $ — give awards or a networks themselves. This was blatant cloudy because mortgages were shifted to platform to biggies at high-ticket banquets. news management since the mainstream and fro without filing with local county Doing this year after year are New York press covered a reopening of the case in registrars and no one may now have a Women in Communication ($500,000 2009 when suspect James Lewis’s apart- secure title. People could be paying to enti- Matrix Awards); Committee to Protect ment was searched and when the FBI said ties that don’t own the home. He faults the Journalists’ fall banquet (CPJ has $12.9 in 2010 that DNA of “Unibomber” Ted Mortgage Electronic Registration Systems million in assets); Hospitality Sales & Kaczynski was sought in connection with (MERS) created in 1995. Marketing Assn. Int’l awards dinner; the murders. Neither man could possibly “Rich Get Richer,” headlined the Oct. 26 Institute for PR annual dinner; New York have done the poisonings but by re-opening New York Times, reporting that the top 1% Financial Writers’ Association’s annual the case many documents were sealed for more than doubled their share of income in “Follies,” and awards dinners of PR pub- another 25 years. The Bartz book may get the last 30 years. Quoted was a report of lishers, to name some of them. some exposure next year, the 30th anniver- the Congressional Budget Office. The 1% Some members in the black-tie audience sary of the poisonings. saw their income rise 275% (inflation- of the CPJ banquet at the Waldorf-Astoria Another story NYT skipped was the rape adjusted) from 1979-2007 while after-tax remarked about the “incongruity” of charges against college’s most famous ath- income of the bottom one-fifth rose only watching videos of journalists who had lete, the devoutly religious Garret Wittels of 18%. been murdered or tortured while dining in Florida Int’l University, who owned a 56- Economist Joe Stiglitz helped to ignite such splendor. game hitting streak in baseball. He and two the “Occupy Wall Street” movement Key leaders and members of the other FIU students were accused of alleged- with his April Vanity Fair article entitled International PR Association in London ly raping two 17-year-old women at the “Of the 1%, by the 1%, for the 1%.” quit to protest what they called abuses Atlantis in late 2010. NYT had pulled out The OWS crowd, practicing basic PR and irregularities including the abolition all the stops when three Duke students were (which is to get noticed), and calling them- of the 60-member Council (equivalent of accused of rape in 2006. Wittels quit FIU at selves “the 99%,” won Time magazine’s PRS’s Assembly). Only the Assembly can the end of his junior year to join a St. Louis “Person of the Year” award. abolish itself, said the critics. IPRA, like Cardinals farm team. The rape charges Poll Position found that 13% of PRS, says it’s ruled by Robert’s Rules, against all three were dropped. Americans think they’re in the “top 1%.” which give bodies like the Council and Although executives and editors of NYT Among the poverty-stricken are America’s Assembly ultimate power. and 20+ other media including the newspapers and other media that have been The hypocrisy of the Mortgage Bankers Washington Post, Economist, Financial hit with massive ad and circulation losses. in doing the very thing it condemns (“stag- Times and Time as well as the investigative Newspaper ad revenues plunged from gering” wrote Surowiecki) shows that the ProPublica have spoken at (PR) Seminar, $49.4 billion in 2005 to $25.8 billion in way organizations define “ethical” is dif- the annual gathering of 150 or so top corpo- 2010 — a $24 billion annual whack which ferent from the way most people define it. rate and PR execs, none of them have ever is a lot of journalist jobs. December 16 was the 12th anniver- mentioned its existence. Seminar took in 49 There is a lot less space for story place- sary of the all time high that Omnicom new members this year meaning that about ments but PR firms are experiencing good stock reached — $53.50 on Dec. 19, number of PR execs lost their jobs because growing weather because now clients have 1999. It’s currently around $41. Debt is job loss means dismissal from the group to keep track of a House of Babel of $3.2 billion on revenues of $13.6 billion. and replacement by someone new. 

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FEATURE When crisis strikes, don’t duck and cover

When crises hits and the media starts calling, there’s often an impulse simply to dodge the issue at hand, for a variety of brief selected reporters on background? Can we provide a few written “talking reasons that may seem plausible at the time. points” which are approved by the legal team in advance? Are there statements By Steven Alschuler included in our court filings that we can pull and use as quotes? Can we at least steer the media toward certain sections “ Consider another scenario: an f we don’t comment, the media won’t employee alleges she has been harassed of our court filings that include what we be able to do a story.” and discriminated against on the basis of believe are the most noteworthy points? I her gender. She files an EEOC com- A bankruptcy case in which we were “We don’t know all the facts yet.” plaint and gives an interview to the local involved provides a good example. The “If we talk about it, that’s only going to newspaper. She also gives the reporter a company was liquidating assets includ- lead to more questions.” company telephone directory and the ing its real estate holdings. Some mem- “This could end up in litigation (or liti- reporter begins calling other employees bers of a community where the company gation may already have been filed) and to ask if they’re aware of other incidents had maintained a facility gave an inter- we don’t want to say anything that could of harassment or discrimination. Several view to the local newspaper saying that come back to haunt us in court.” employees air complaints of their own the facility should be sold to the school As most communications profession- with the understanding that the reporter board and converted to a much needed als realize, the media don’t need your will not reveal their identities. public school. comment to do a story. If in their judg- When the reporter calls the company In a bankruptcy, the company has no ment it’s news, they can do it with or for a comment, one possible reaction such discretion. It must dispose of its without you. would be to decline to comment, since it assets in a way that provides the best The concerns about getting the facts is a matter before the EEOC and result for its creditors. It had already right however, are well founded, as are involves confidential personnel issues. retained professionals to assist in that concerns about the impact your com- Indeed, it may also require investigation process. And yet, it had been a part of ments may have on litigation. But fear of to determine what actually transpired. this community for many years and the saying the wrong thing — saying some- But that would be missing an opportu- CEO wanted to provide some explana- thing that could have legal consequences nity. Why not say: “We value and tion, rather than simply not commenting. down the line or that could turn out to be respect our employees and take pride in We drafted a statement noting the com- inaccurate as events unfold — doesn’t our workplace environment. We have pany’s deep roots and long connection to necessarily require that you say nothing clear policies prohibiting discrimination the community and pointing out that it at all. or harassment and a clear process our was now bound to follow the bankruptcy I spoke at a meeting of environmental employees can follow for reporting any law and to dispose of its property in a lawyers recently and was asked the fol- inappropriate conduct. We will investi- manner consistent with its legal obliga- lowing: “If there’s an allegation of a gate this complaint, as we will for any tions. potentially harmful event at one of our [other] employee who comes forward.” The company’s attorney pointed out facilities, it may take some time to It’s important to note that interaction that even a statement as general as this investigate the cause, to determine the with the media needn’t necessarily one could potentially pose a problem in impact, to figure out what we should do involve a live conversation. If there is a the future, if an objector argued that it about it. How can we possibly comment concern that an initial comment is only showed a predisposition for some partic- on that first day without knowing any of going to lead to more questions, the ular result. those things?” Clearly, many in the audi- comments can be made via e-mail. And Weighing the risks and benefits, the ence had been in precisely this situation follow up questions can be responded to client ultimately decided (and we agreed and had advised their clients not to com- or not, depending on the situation. But with the decision) to avoid any com- ment. it is possible to maintain some degree of ment. We were, however, able to point I suggested another alternative — a control over the “conversation.” the reporter to court filings that statement along the following lines: Obviously, the communications team described the company’s liquidation “The health and safety of the communi- must work in tandem and ultimately plans and the story that appeared was ty is of paramount concern to us and we defer to the legal team; it’s the legal reasonable well informed. want the community to know how seri- strategy that guides the communications While there may indeed be many ously we take any report of a problem. strategy. But if you understand the cases where there is little if anything that We build safeguards into every facility lawyers’ concerns, you can usually craft can be said, it is almost always worth we operate. We have already begun hav- a communications strategy that also testing that assumption, trying to craft ing our team of experts investigate and serves — or at least doesn’t neglect — something that conveys important posi- will report back as soon as we have their the client’s other business and reputa- tive messages while also meeting the findings and recommendations.” tional needs. compelling need to protect against self- The questioner, and many others in the If there are concerns about doing inflicted damage. room, agreed that such a statement interviews in the midst of a litigation, Steven Alschuler is President of would be preferable to saying nothing. can we make the lawyer available to Linden Alschuler & Kaplan, Inc. 

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Writer, PR leader John Budd dies at 88 By Jack O’Dwyer the middle of a recession, sent the wrong CEO, had failed to save CEOs from message about corporate America, he ‘boneheaded conduct’ that “significantly felt. increased the trust deficit.” ohn F. Budd Jr., a member of major He said the decision to go ahead with The executives, he PR groups and counselor to blue the meeting “smacks of the sort of hubris said, have exhibited Jchip companies who nevertheless for which their CEOs have been accused “collective impotence kept a maverick frame of mind, died Nov. — an arrogant demonstration of tone in persuading iconic 21 at age 88. deafness in light of public and media out- CEOs to exercise He had run his own firm since 1991 rage when such ‘retreats’ at posh resorts common sense in deal- after 30 years at the firm of Carl Byoir & are reported.” ing with public Associates and seven years at Emhart. Two meetings of executives of bailout exposés.” Budd criticized corporate PR for hav- recipient AIG at plush resorts in 2008 had Budd defined PR as ing little impact on financial scandals received heavy publicity. Budd advised “the management of such as Enron and Tyco in the early John Budd Seminar to switch the meeting to a hotel perceptions.” He was a 2000s and the more recent scandals in New York or Washington, D.C. He said founding member of involving AIG and major financial insti- he would be “very uncomfortable” taking the Fellows of the PR Society; a trustee of tutions. part in an event that cost the average the Arthur W. Page Society; member of Corporate PR people, said Budd, a ten- Seminar couple $6,300 and has a total the Wisemen of New York, and received year member of (PR) Seminar who was cost of nearly $1 million. three awards of the National Investor given the PR Society’s Gold Anvil in While on the subject of Seminar, he Relations Institute. 1988, behaved more like “courtiers than also rapped its decision to drop “PR” Budd later published Observations, a counsel.” He felt they were mostly from its name. “What management disci- newsletter covering the PR aspect of cur- “ignored” or just used to transmit corpo- pline do they represent?” he asked. “Is rent issues, which was published bi-month- rate messages created by others. Created “credibility index” this some sort of affectation that pre- ly for many years. An Omega Report pub- sumes some policy role unknown to chief lished in April 2004 recapped the accom- Budd created the $150,000 research executives?” plishments of the publishing group and list- project called the “National Issues Saw Corp. PR as weakened ed it as having “Conceived and played an Credibility Index” whose results (“PR Budd said in 2009 that senior PR exec- instrumental role in the creation of a specialist” landed 43rd in credibility on a utives, “who boast of their access to the nationwide ‘Credibility Index.’”  list of 45 information sources) put the PR Society in the equivalent of cardiac arrest in 1999. Surviving Budd are his wife of 58 Providing crisis management, strategic communications years, Elaine, a mystery writer and critic; daughter Tracy McRoberts, and son and public relations counsel for more than three decades Jonathan. A brother William lives in California and sister Marjorie in Florida. to a diverse group of nationally and internationally- A memorial service was Thursday, December 29 at St. John’s of known public, private and non-profit organizations. Lattingtown, Long Island. Budd was at Byoir from 1949-79, ris- ing to group VP and member of the plans board. He was at Emhart Corp. as VP- external relations from 1979-86. He returned to Byoir, then a unit of Hill & Knowlton, as vice chairman from 1988- 91. He then set up The Omega Group of senior PR counselors who worked with numerous blue chips including AT&T, General Motors, Merck, Deere, BellSouth, Union Carbide and Sara Lee as well as educational institutions includ- ing Columbia, Syracuse and Weslyan Universities. He became an expert on nonprofit boards, serving on 22 of them. Although a member and program com- mittee member of (PR) Seminar ten years, he rapped its members hard on the knuckles in 2009 for scheduling their annual meeting at the Ritz Carlton in Laguna Niguel, Calif. Such a meeting, in

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FEATURE The emerging future of crisis thinking today

Crisis communications must be re-taught and re-thought if how exponentially can grow the forces of we want the practice to remain relevant in today’s world. mass opinion and Occupy Wall Street- like action against an organization, or a By Montieth M. Illingworth consumer brand. What this tells me is that we are only previously used against mobsters, drug beginning to learn how to rethink crisis he central operating conceit of our dealers, and gangs, are now deployed strategy in response to the changes profession is that we say we can against Wall Street, raising privacy issues. occurring to the news media, online and Tmanage just about any kind of cri- And while the FBI was taping Galleon’s off. The operative dynamic here is how sis. The longer I practice however, the CEO in telephone conversations to go the democratization of news has created more I wonder whether the world is after $70 million in ill-gotten gains, where a sense of mass intimacy between every changing in ways where we should be were the regulators, post-full heat of the “participant” in the story (meaning any- more concerned about the phenomena we crisis, when it came to protecting MF one who posts a comment to a story) can’t manage. Global’s clients who still can’t find their with each other. That intimacy has Before we claim stake to cutting edge $1.2 billion? become the new impetus and the glue for thinking we need to engage in cutting Trying to explain to a client this shifting collective practical action, individual, edge analysis. The problem with our policy making, regulatory and law interest group, and “mass” (e.g., the analytical architectures is that they’re enforcement landscape couldn’t be more Occupy Movement) online and off. largely backward looking: they’re complicated. We certainly can no longer Now, explain all that to the CEO. defined by the crises we’ve already assume there is an off-the-shelf approach Creating new systems experienced. Call it the tyranny of the to communicating with those disparate I’ve always believed in the (conceptu- case study approach. There’s a tendency constituencies. That has to be re-thought. al) power of Heisenberg’s Uncertainty to say that past performance is an indica- No one knows how this will all evolve. Principle. Simply put, it says the act of tion of future outcomes. As time passes, regulatory complacency observing something can change the Our challenge then, is evaluating does tend to settle in, and the cycle starts thing you’re observing. What we have to what’s happening in the world at the all over again. do is recreate our analytical and deci- speed it’s moving at now. Here’s my list Reacting at the speed of now sion-making systems in concert with our of the things I don’t fully understand yet I’m not sure precisely when the tipping clients. If we can do that, we can start to but know are relevant and will impact point was where it now seems organiza- think about how to manage the new gen- our ability to serve our clients. Call it tions move almost instantly when con- eration of crises that will be coming at the emerging future of crisis thinking fronted by a crisis. Maybe it was watch- us. There are no case studies yet for today: ing BP dangle in the wind as the oil what’s coming our way. We’re the government, we’re here to help spewed out of the bottom of the Gulf, on At this juncture, then, as communica- Government is not a monolith and all of TV, day after day. Maybe it was seeing tions professionals we must work more its moving parts don’t march in unison. Bear Stearns and Lehman virtually dis- closely with not just the legal teams but That’s an old story. What’s new is that appear overnight. It is clear that organi- also the governance, risk and compli- there is greater vigilance, even activism, zational leadership got a new religion. ance specialists. What the new, multi- about policing the public interest and it has Just look at how quickly the Penn State speed government vigilance and emerged with a multi-speed character. Trustees moved in the Sandusky matter. activism (or lack thereof) means is all Witness the differing responses to the The Citadel school in South Carolina did such advisors need to be looking at the financial crisis by the SEC, the DOJ, much the same when its sexual abuse same issues and as much as possible Congress, the Treasury, the White House, scandal emerged. And HP, for better or speaking the same language about solu- etc. worse, changes CEOs with an alarming tions. A company in the crosshairs of one gov- frequency. Who’s going to reset this strategic ernment entity may not even be bothered Has that been a good thing? It’s better agenda for the organization? The Board by another — or if it is, that comes than hiding, as PR professionals know, of Directors. A visionary CEO could do months, even years, later. The DOJ’s and even sometimes better than telling it but the issues are complex enough and approach to insider trading seems quite the truth slowly. But if it’s reacting with- sufficiently cross-disciplinary that the different from that of the SEC. The SEC is out an overarching strategy — and in the Board is really the right place to ensure in a very public spat with a federal judge face of a multi-speed government — I’m focus and prevent turf battles. A Board about standards of enforcement. Ditto the not sure it is, entirely. committee might also be the best way to mortgage crisis. One federal judge looks The sense I get is that to some degree define action steps and assure accounta- favorably on a settlement and another organizations are moving faster but per- bility. decries it as conflicting with the public haps a little too far in the direction of Communications professionals are interest. falling on their swords. Why? Because of perhaps the best qualified to create that Have the outcomes been in the public the fear of how rapidly, and often how cross-disciplinary architecture for the interest? A major investment bank, which distorted, the story can become in the next generation of crisis management shall go nameless, bets against its own hands of the ever-morphing beast that is solutions. clients causing them significant losses — the news media — and most importantly, Montieth M. Illingworth is President and gets a slap on the wrist? Wiretaps, because of the power of social media, of Montieth & Company. 

16 JANUARY 2012 WWW.ODWYERPR.COM Janmagazine:Layout 1 12/22/11 5:29 PM Page 17

Viewers say “bah humbug” to Best Buy ads

Best Buy’s new “Game On, Some viewers have complained that Santa” holiday commercials Santa is portrayed as pathetic and obso- have been making some lete. Who needs Santa’s second-rate gifts shoppers see red. when it’s so easy to one-up him just by going to Best Buy? Others have ques- tioned what message Best Buy is actually By Abby Rose Dalto sending to children about greed and grat- itude. If Santa represents generosity and charity — he delivers presents to good and needy children in exchange for noth- he campaign, created for the elec- ing more than cookies — what purpose Consumers are complaining about Best Buy's tronics company by Crispin Porter does it serve to make him look bad?  new line of Santa “attack ads." T+ Bogusky, features women wait- ing up for Santa on Christmas Eve to rudely let him know that because they went to Best Buy, they have no need for his inferior presents. Drew Panayiotou, Best Buy’s Senior VP-U.S. marketing, told Advertising Age the creative idea behind the commercials was “making Mom feel victorious” by letting her take pleasure in being the “chief gift giver.” In one spot, a woman smugly tells Santa, “guess I didn’t leave any room for you,” when he comes across her chil- dren’s fully-filled stockings. She suggests he fill her dog’s stocking instead. In another, a woman mocks Santa’s gift for her husband “Daddy don’t want no cologne” and shows off the flat-screen TV that she bought instead. In another, a woman eats the cookies left for Santa right in front of him, gulp- Every Second Counts ing down the milk with a smirk on her face. In perhaps the worst of the series, a woman actually meets Santa on the roof, You no longer have the luxury of a day, or even hours, when a crisis mocks his “Ho Ho Ho” and then threaten- hits. In today’s hyper-connected, online world, a crisis can explode in a ingly kicks a Santa decoration off the roof matter of minutes. to the ground below. Panayiotou said the success of the cam- Preparing NOW could literally be the difference between saving and paign would depend on whether the losing your brand. women in the ads were “having fun with Santa or beating up on Santa” but many Let Cone help you prepare for the worst and monitor your issues and viewers think the ads go a bit too far. The critics so you can focus on moving your business forward. women in the commercials cross the line from playfully “razzing” Santa to full-on snark. Our Crisis Services: Critical commenters on Best Buy’s • Risk Assessment Facebook page have called the campaign • Issue Monitoring & Management “mean and nasty”, “extremely distaste- • Crisis Plan Development ful”, “ugly, horrible, ill-spirited” and • Media & Crisis Training “anti-Santa.” • Crisis Response Strategy & Support Best Buy’s social media team respond- ed to the comments: “I’m sorry you find our commercials offensive. That was never our intention. I will pass your comments along to our Jennifer Sheehy Everett | Vice President | [email protected] marketing department and ad agency. 855 Boylston Street I Boston MA 02116 I 617.227.2111 I www.coneinc.com Thank you for letting us know our thoughts.”

JANUARY 2012 WWW.ODWYERPR.COM 17 Janmagazine:Layout 1 12/22/11 5:29 PM Page 18

FEATURE Power to the people: managing a social media crisis While reputation damage can now originate from many different plaint, engage with the person – off-line. Don’t hold the conversation in public, channels, the art of handling and preventing a social media- invite the person to connect with you via induced crisis can be mastered with a few guiding principles. email or phone. If the complaints are on By Kristie Coneys Kuhl Twitter, you can “direct message” (which is only seen by the recipient) your contact Find your voice “ information. ever pick a fight with someone Identify who within your company Disclose your identity who buys ink by the barrel.” should interact with customers via social Ethics violations are the third most N media, and create a “brand voice.” What is common social media complaint. Never For decades, these words have guided your tone? What topics will you discuss pretend, or allow your vendors or part- companies and crisis communicators regularly? How will your brand experi- ners to pretend, that they are anyone other alike. But today, ink is no longer required ence transcend social media to other out- than themselves. In the age of citizen to spread messages to a wide audience: lets and interactions and vice versa? Once journalism, everyone is doing their due anyone with Internet access has the you have these items agreed upon, make diligence to gather background, and those capacity to insult, and possibly injure, a sure employees across the organization are who aren’t transparent will pay dearly for company through social media. familiar with the expectations and social their perceived dishonesty. Though the medium has changed, the media policy. Many companies do not Provide the facts art of handling — and preventing — a want employees addressing issues in Create a microsite that has frequently social media-induced crisis can be social media, but some do. It is important asked questions about the situation in one learned and mastered with a few guiding that your social media policy reflects the spot and then utilize your communications principles. Here’s how to incorporate a corporate culture and is well understood vehicles, including social media, to direct social media mindset into preemptive cri- by colleagues. customers to the site. Keep it up-to-date and Avoid a crisis sis communications. provide accurate timing for when addition- Maintain perspective My colleague, Gil Bashe, regularly al information or statements may be forth- A recent analysis of social media crises reminds people to place yourself in the coming. during the past decade found the majority shoes of the other person before you Move on were sparked by a poor experience with respond. This is sound advice, and is need- Once the facts have been addressed, con- the company. Note that this is not a mis- ed more often than you may think — par- tinue to engage in good, positive interac- take by the company, but a “poor experi- ticularly in the age of social media. Your tions. The negative information will be ence.” While mistakes will happen, the airline policy may be to refuse refunds for cached and available via a Google search, way a company reacts to and rectifies “nonrefundable” priced tickets, but insen- but having more and more positive interac- these actions will influence whether a per- sitively offering travel vouchers to a tions via social media will push the nega- son ramps up their dissatisfaction and woman who wants to cancel a flight tive further down the search list. It is analo- turns to social media to let the world know because she has stage IV cancer is inviting gous to having a glass of chocolate milk about it — perhaps seeking the empathy social media backlash. US Airways did that you continue to add more and more they sought first from the company. just that to a Washington, DC woman who milk. At some point, the glass will look like Rather than reacting emotionally online, was diagnosed with fatal breast cancer it is simply milk because the chocolate is so step back to understand the desired after purchasing vacation flights. This rep- diluted. For example, one company was response. utation crisis moved from social to tradi- asked frequently about a labor issue it faced Start early tional media quickly and could have easi- years prior. A search for the company on Begin by conducting social media audits ly been avoided. Flickr revealed that the site only showed Expect sports-fan behavior on the category and on the brand. Finding photographs from the labor issue. Once the customer mis- or preconceptions enables Sports fans are passionate about their company knew that content on Flickr was companies to address needs and develop teams, but emotions expressed are not the source of the questions, they began messaging to meet customer information always positive. You will need to accept adding new data to the site, including pic- desires. Ongoing audits also enable execu- that even customers who love your prod- tures of the CEO speaking and staffers tives to identify key influencers in the vir- uct will complain about you—just as doing volunteer work. The search function tual environment who seek to engage and sports fans love their team but complain then showed a more accurate — and current reengage. Look up the Kred or Klout about management, coaching or individual — picture of the company. scores of active participants. Kred is in performance. That’s okay. Social media Social media is a great democratizer, lev- beta and evaluates influence by intercon- allows real-time dialogue, not a lecture. eling the playing field between individuals nectivity. Klout is a ranking of people’s Sometimes stand aside and let it pass. and large organizations. Communicators Know when to step in and out social media influence on a scale of 1 - have discussed the importance of dialogue 100, with a score of 50 or higher placing Communities tend to be self regulating, for decades, and it is easier today than ever them in the top percent of influencers. If and if a “troll” (an anonymous user who before. This may scare some within your your product has not been launched, begin seeks to deface) begins to insult your company, but that is all the more reason to joining communities now, particularly in brand, the moderator and brand evangel- engage in transparent dialogue with stake- healthcare — in many patient communi- ists will generally take action to shut him holders. ties, they’re already discussing your prod- or her down. Companies should not pro- Kristie Coneys Kuhl is Senior Vice uct (and possibly its price or potential side vide trolls with additional ammunition. President, Health Practice of Makovsky effects). However, if you see a legitimate com- + Company. 

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FEATURE Penn State and Syracuse: a post-game plan for crisis

In the wake of the scandals at Penn State and Syracuse uni- versities, administrators should be pulling their crisis plans gate them now and come clean. Seeing victims have the courage to confront off the shelves, dusting them off and taking a hard look at their abusers and go public is empower- whether they are fully prepared to respond effectively if ing to other victims. Recently, a former something similar happened on their campuses. Red Sox clubhouse attendant came for- By Ashley McCown ward and said he had been sexually abused by a clubhouse manager in the him. They left their posts the next day. 1980s. While it may not feel that way, here are lessons to be learned from They were arraigned on charges on universities have a window of opportuni- what happened at both schools and Monday. The Board of Trustees did not ty to proactively address past issues Thow the leadership responded. issue their first statement until Tuesday, before the victims come forward. Once Institutions that ignore these lessons do November 8. Who knows what was they do, what the school failed to do so at their own peril. Here’s my game going on behind the scenes then. Maybe becomes part of the story. Always better plan for colleges and universities to be they were scrambling to figure out how to frame your bad news before someone crisis ready. to address the revelation that many peo- else does. Get ahead of the story ple with knowledge of the suspected Even if an investigation was done at Prosecutors in Pennsylvania went pub- abuse did not do enough to stop it. But the time and no wrong-doing was found, lic with their investigation of Jerry they could have and should have done schools can go a step further and involve Sandusky on Saturday, November 5. The that much sooner. outside legal counsel to review the evi- investigation had been going on for two If the actions of a university president dence and how the investigation was con- years — certainly enough time for the or chancellor are brought into question, ducted to make sure nothing was missed. administration to have been better pre- the Board of Trustees needs to step up Practice, Practice, Practice. No doubt pared with a sound strategy to honestly immediately, assert control, define a most universities conduct emergency address the anticipated charges. process of review and investigation and drills for situations like fires, disease out- Incredibly Penn State’s President issued communicate quickly and frequently to breaks and active shooters — especially a statement that day offering his uncon- assure all audiences that the proper steps in the wake of the Virginia Tech shoot- ditional support for Tim Curley and Gary are being taken. That process should be ings in 2007 and sadly, again in Schultz. Those words came back to bite defined in the crisis communications December. They should also conduct plan and not figured out in the heat of the table top exercises for “softer” crises like News briefs moment. And with a two-year investiga- allegations of sexual abuse to test deci- tion, there was time to do that. sion-making, communication to all audi- JAILED JOURNALISTS RISE By contrast, at Syracuse, when a tape ences and have back-ups for the crisis The number of jailed journalists increased 23 per- surfaced on Sunday, November 27, of response team, especially if the head of cent to 179 on Dec. 1, reaching a 15-year high mark as Laurie Fine saying she knew about her repressive regimes cracked down on the free flow of the institution is part of the crisis and information, according to the Committee to Protect husband’s alleged sexual abuse, that evi- someone has to step in for him/her. Journalists. dence was enough for Chancellor Nancy Work on special teams Half of those imprisoned were online journalists. Cantor to fire Bernie Fine that night and Responding effectively to a crisis of The all-time high of imprisoned journalists was 185 in issue a statement to the Syracuse com- this magnitude requires a team of experts. 1996. munity. Outside counsel whether communica- Iran repeated as the biggest gulag for writers, edi- Looking for skeletons in the closet tors, and photographers, putting 42 of them behind tions, legal, or grief provides expertise bars. The Islamic state was following by Eritrea (28), Beyond the abuse itself, part of what is and objectivity that is essential to moving China (27), Burma (12) and Vietnam (9). so offensive about the Penn State tragedy from reaction to action and to helping a CPJ reports that Iran maintains a “revolving prison is the culture of cover-up that was perpe- door with furloughs and new arrests” of journalists, university community heal. Better yet, who are subjected to inhumane treatment. China trated by the University’s leadership schools should engage crisis experts now, cracks down on reporters involved with Tibetan and including Coach Paterno. As more vic- absent a crisis so they can review the Uighur minority groups. tims come forward, we have to wonder if plans, participate in table-top exercises Independent journalists, noted Joel Simon, execu- Sandusky could have been stopped had and get to know the institution. Penn tive director of CPJ, “are bearing the brunt of this unprecedented rise in the incarceration of journalists” someone confronted him and gone to the State took over a week to hire a crisis since they often lack institutional support to legally authorities sooner. The truth always communications firm. If they had a rela- defend themselves. comes out. And the truth is most crises tionship with one already, you have to CPJ reports that the freedom to report improved in can be anticipated and planned for if wonder how differently the early days of South America. No journalist was jailed in the organizations are willing to take a hard Americas on Dec. 1, though reporters were held for the crisis might have played out. short periods during the past year. Eight reporters were look at simmering issues and deal with When talking about the benefits of cri- jailed in Central Asia, a record low for the past six them, no matter the “cost.” sis planning, I often say pay now or pay years. Schools should conduct a complete more later. We have all seen the price that There’s potential for progress in No. 4 jailer Burma, inventory of past allegations, even Penn State, in particular, has paid. Is which just received a visit from Secretary of State Hillary Clinton. CPJ wants Burma to junk its Electronics rumors about inappropriate activity on there any doubt that an investment in cri- Act, which jails people for sending “unsanctioned infor- the part of any coach, staff, professor or sis planning is worth it? mation” over the Internet. administrator. If allegations were Ashley McCown is President of ignored at the time, it’s better to investi- Solomon McCown & Co. in Boston. 

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CPJ fetes journalism, Dan Rather at Waldorf banquet By Jack O’Dwyer gled into messes all around the world.” Reporter Kristin Jones’ write-up BS-TV’s Dan Rather left his job as a for CPJ said Rather “called on his scapegoat in 2004 after he published colleagues to restore the media to its Ca fake document about President role in service to the public, to once George W. Bush’s military record. But he again ask hard questions, give mega- was a hero Nov. 22 when 900 of New phones to whistleblowers, and York’s media elite feted him at the annual demand access to those who chal- black-tie Waldorf-Astoria banquet of the lenge power as well as those in Committee to Protect Journalists. power.” He was honored for “a lifetime of distin- Rather was “correct” guished achievement in the cause of press Rather was introduced by lawyer The November CPJ awards dinner. freedom” by CPJ which is dedicated to James Goodale who said “All the helping journalists (mostly in foreign coun- facts in that particular program were Image courtesy of CPJ. tries) who face assassination, arrest and substantially correct” and that other forms of persecution. Rather himself was “correct,” Journalists were told to “fight the power,” according to Pompeo’s report. Assets of CPJ at the end of 2009, latest fight for “freedom of expression” and not to Attendees paid as much as $50,000 for a Form 990 figure available, were give in to intimidation or become obedient. table and an additional $76,770 in dollars $12,134,907 vs. $10,488,781 in the previ- This message was given by reporter was raised by passing around white paper ous year. A 501/c/3 charitable organization, Eynulla Fatullayev, who was in prison in bags, reported Pompeo. it had revenues of $2,577,996 in 2009 vs. Azerbaijan in 2009 when CPJ gave him two He thought the “opulent” scene in the $3,564,737 in 2008. Value of investments awards. Waldorf ballroom was “somewhat incon- (publicly traded securities) rose to $10.1 Rather, who said in 2004 that he would gruous” since it was accompanied by million from $8.1 million. Payroll was not have used the questionable documents “images of military and police crackdowns $1,876,050. “if I knew then what I know now,” sued in autocratic regimes that flashed across Top CPJ staffers are executive director CBS for $70 million but the suit was tossed two large TV screens flanking the stage.” Joel Simon ($172,000 pay plus $8,200,000 out of court. CBS had retracted the story. ABC News anchor Christiane of other compensation); deputy director Producer Mary Mapes was fired and Amanpour hosted the first half of the pro- Robert Mahony ($120,000 plus $6,300), three other producers were forced to resign. gram and NBC’s Brian Williams the sec- and development director John Weis The documents allegedly backed up ond half. ($116,000 plus $12,900). Gypsy Kaiser is Rather’s claim that Bush did not complete Press in trouble advocacy and communications director. Journalists ‘everywhere’ concern CPJ required service in the Texas Air National Newspaper ad revenues plummeted from Guard. $49.4 billion in 2005 to $25.8 billionin CPJ says on Form 990 that it works to Rather raps big media 2010, or almost $24 billion. If even half of “ensure that journalists everywhere are free Rather, 80, who had a 44-year career at that $24 billion went to pay reporters at the to carry out their essential work to inform CBS, blasted the news industry as being rate of $50,000 yearly, that would represent the public.” driven by profits and punditry rather than the loss of 24,000 jobs. Online income CPJ says on Form 990: “Our full-time the public interest, reported Joe Pompeo of remains relatively small — $3.04 billion in staff includes experienced journalists and capitalnewyork.com. 2010. human rights advocates who conduct in- “We are living in an age when big money Carnage is taking place in U.S. journal- depth investigations of press freedom abus- owns everything … including the news,” he ism although not in the form of murders, es” and that staffers “use an array of advo- said. “That cash bought a lot of silence for beatings and imprisonment. The effect is cacy techniques to publicize attacks against a long time,” he added. “Enough time for the same — far fewer journalists monitor- the press and to exert pressure on those unchecked power to get this country tan- ing institutions. responsible for abuses.”  Abramoff paid columnists to write puff pieces By Kevin McCauley hang out with them.” He also believes other people did it, sure. I didn’t invent that, newspapers had no clue about the payments I didn’t come up with the idea. Others defi- to their columnists. nitely do it and did it. I don’t know if they ormer lobbyist Jack Abramoff paid Paying a columnist is a pretty straightfor- still do it. Why wouldn’t they? It’s not like sympathetic columnists/op-ed writers ward process, according to Abramoff. The it is easily catchable, and it’s not illegal,” he Fto pen stories in favor of his clients and trick: the columnist has to get the item said. issues about half a dozen times, he told placed. Ironically, Abramoff wanted to hire a watchdog Media Matters for America dur- Abramoff regrets the payments. He ghostwriter to write his book but couldn’t ing an interview promoting his book, “The thinks it’s terrible and shouldn’t be done find anybody who could write in his voice. Hard Truth About Washington Corruption “unless you are going to put a disclaimer at After trying out two writers, Abramoff From America’s Most Notorious Lobbyist.” the bottom” of the article. just sat down and wrote the book himself Abramoff never offered to pay a reporter He believes lobbying payoffs to colum- about his illegal activities and the shady because “prudent lobbyists don’t like to nists are still going on. “During my time, side of lobbying. 

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FEATURE

Don’t tweet your crisis into a corner Public relations is While social media has dramatically improved communicators’ Exclusively online courses risk. It could be customers or neighbors outlets and response time to a crisis, there are many cases or employees or patients or investors or where it can actually worsen a situation. Communicators must some other identifiable group. You’re unlikely to achieve face-to-face, one- Digital maintain a mastery of ‘analogue’ crisis-solving techniques to properly prevent and deal with a PR nightmare. on-one communication. The closer you can get to that, the better you’ll be By James MacGregor received, and the more you’ll be DynamicThe reputation of an established land-grant university believed. In-person groups are good. or fairness in their reporting. Personal phone calls are pretty good. magine the following scenario: a cri- Google and Yahoo! mean every past Individual e-mails are barely accept- sis erupts at a for-profit college. misdeed will be retrieved for public able. Mass messaging and public pro- IFederal agencies raid the campus. scrutiny. Facebook means your own nouncements do not play well. That Yellow tape surrounds a dozen build- embarrassing statements will be out includes press releases and press con- ings. Uniformed agents fill moving there too, along with those of family ferences. Answer the first question Professional faculty 24/7 trucks with file cabinets and computer and friends. And e-mail not only helps Evolving terminals. speed all of the above on its way, it also Most-involved audiences have some- College administrators draft protesta- means that your own internal communi- thing more at stake than “classes will be tions of innocence and outrage. The col- cations will leak almost instantly to held” — such as “is it safe to go out- lege president schedules a press confer- almost everyone. side?” or “do I still have a job?” or ence. Students and faculty ask only one There’s a corresponding litany of “have I lost my retirement savings?” but question: “Will classes be held tomor- things you can do to prevent or deal sometimes the level of concern will be Interactive row?” with all this: Learn how and when to at the “should I be worried about this?” The answer, posted on bulletin boards tweet yourself. Make and post your own level. If there is something major at and a Website: “Yes.” videos. Hire a social-media monitoring stake, give them the best answer you’ve With that — in terms of strategic service. Hire a search-engine-optimizer. got as quickly as you can. If the answer Accredited, cutting-edge curriculum communications — order is restored. Tell everyone to scrub their Facebook isn’t yet clear, it’s OK to say so, if you There are other questions — Why the accounts. Use telephones and faxes and also say when you’ll be able to provide raid? What’s next? Are my credits still even snail-mail instead of e-mail. Some greater clarity. But if you don’t answer good? What about my student loan? of this stuff works pretty well. Some of the first question, they won’t be able to My job placement? All of that can wait it doesn’t. hear anything else you have to say. Are you ready for the future? for an hour, or a day, or a week, because Here’s the problem: The first thing we Be short, be simple the most urgent “first” question has hear generally forms our framing per- People only remember three things in INTEGRATED been answered. Business as usual ception of a situation. Once formed, we any case, so make it the right three. resumed. The company eventually see or hear everything new within the Twitter is 144 characters. A Bloomberg cleared its name. frame of that initial perception. That screen is 80 words. Nobody reads long We tell this story with some frequen- first perception happens very fast in our documents. Nobody pays attention to cy these days, because we are so often new social media environment, and, all long presentations. “We’ll be closed besieged with assertions that all crises too often, it’s incomplete, or distorted, till Monday” is about right. So is “if are best managed (or, perhaps, can only or just plain wrong. this costs you anything, send us the be managed) through massive applica- You cannot defeat a Twitter-formed bill.” PR survey respondents have identi ed integrated marketing We offer courses in: tions of social media. We don’t think so. perception with more Twitter. All that Be pre-emptively good Judiciously deployed, social media can happens is more public visibility is Actions still speak louder than words. communications as one of the top- ve pro ciencies needed be powerful tools. But overall, social given to the dispute about the first per- Good will dies pretty quickly if left through the next ve years. Brand Equity Management media are more likely to cause or wors- ception. To “break the frame” and allow unnourished. If something is broken, Creative Strategy & Execution en a crisis than they are to prevent one. new, more accurate perceptions to form fix it before you’re ordered to. If some- In today’s saturated media marketplace, it is harder than And once a crisis has arisen, the best requires stronger communication than one needs a plane ticket or a babysitter, ever to get the attention of distracted key audiences. Learn Emerging Media & the Market remediation is likely to be very old- what has already happened. Strength is provide one. Once you do, you’re a fashioned — direct, simple, helpful and, not just strength of message — it’s also friend, not an enemy. Legal liability can how to mix today’s trends with traditional media to form a Multicultural Marketing above all, personal. strength of communications delivery. be sorted out later. strategy, focus your message and break through the clutter. Let’s acknowledge at the start: social Nothing has more impact than a real And what about a media plan? Hold Mobile Marketing media has changed the crisis-manage- person, undiluted by media. Ideally, the off on that for a moment. If you do right Gain the skills to stay ahead in today’s competitive Digital Storytelling ment/crisis-communications landscape person the listener trusts most in all the by the people who are most affected, dramatically. Twitter means everyone world would be speaking to him face- they’ll do your communicating for you. marketplace. Earn an M.S. in Integrated Marketing Social Media & Marketing else knows about the problem before to-face with full knowledge of the lis- Maybe they’ll do it in person. Maybe Communications online from West Virginia University. you do. YouTube means they not know tener’s personal needs and interests. they’ll use social media. However they about it, they’ve seen the unedited That’s not going to happen, but here do it, it will be far more favorable than video. Blogs allow “citizen-journalists” are four things that can happen. anything you could have done by your- to drown out mainstream media, in part Go direct self. because blogs come without obligations Go direct to whatever audience is James MacGregor is Vice Chairman (self-imposed or otherwise) to accuracy most involved/threatened/ harmed/at of The Abernathy MacGregor Group.  Learn more at imc.wvu.edu 22 JANUARY 2012 WWW.ODWYERPR.COM

Janmagazine:Layout 1 12/22/11 5:31 PM Page 24

FEATURE The painful art of public speaking The perspiration slowly slides down the middle of your back. and speed-walk for a few minutes. Your knees knock and your hands shake. Will you get through Exercise your legs and arms at the table this or will you pass out on the spot? Sound like your first while awaiting your turn. Get rid of that date? No, it’s all happening because you’re about to give a excess adrenaline. presentation. Make sure your script or notes are By Anthony Huey properly prepared. I have a long list of rules about script preparation, but here are some of the more important ones: mode. I swallowed hard and choked • Print the notes/speech out using 16- olls continue to rank public speak- through the rest of my speech — by far point font so you can see it with ease. ing as the number one fear in one of my worst. Print only two-thirds of the way down on PAmerica, even over death! That’s That night I thought long and hard the page. right, more people are afraid to speak about my mental and physical reaction to • Double-space all sentences, triple than to be eaten by a shark, burn, go those bumbling waiters and vowed never space all major thought changes. blind, or dozens of other horrific things. to let myself get thrown by anything • Never carry a sentence over from one You call it fear but what you are really again. And that’s when I came up with page to another. going through is an over-supply of adren- my “bubble” philosophy. I decided that • Number your pages in case you drop aline, a natural substance in the body. no matter what happened while I was on your 30-page speech on the way to the And when your system receives too much stage, I would remain inside an imagi- podium! adrenaline, it creates fear and anxiety. nary “bubble” made up of F-16 cockpit During your speech, don’t announce Even with more than 1,300 speeches, glass, impervious to not only bullets, but your anxiety. I cringe when a speaker workshops and seminars under my belt, I to anything else (dishes or the like) that starts out: “I am a bit nervous so here still get a little nervous each time I speak. might come my way during a presenta- goes …” In my training, I videotape par- But early in my career I had a pivotal tion. ticipants and show them over and over public speaking moment that has helped This mental trick still works for me again that while they are nervous no one me control my nerves and use them to my today. Nothing will faze me while I’m in can tell it during the video replay. That’s advantage. my bubble. an important point. As nervous as you It was my first big speech, a luncheon Whether it’s a cell phone ringing, door are, shaking and sweating, you are prob- keynote to a group of more than 800 pro- slamming, an audience member looking ably the only one who knows it. That fessionals. It was going swimmingly at me cross-eyed , or any variation of dis- knowledge alone, gained through the right until two waiters collided in the traction; I picture an invisible bubble videotape and critique session, is often back of the room. As 200 dishes loudly around me and I am safe. enough to reduce nervousness by 30-40 crashed to the floor and everyone in the Besides my “bubble” technique here percent. room turned to gawk, for some reason are a few other tips to reduce fear and Never draw attention to a “mistake.” still unknown to me, I felt a bead of sweat anxiety while speaking: If you stutter, stumble over your words or slowly start to pool on my brow. Within Be prepared. Studies show that nerv- lose your train of thought, just keep talk- seconds my stomach did summersaults, ousness can be reduced by about 60 per- ing. Odds are the audience may not have my knees buckled and I was in near panic cent if you are well prepared. This means even noticed. Don’t apologize for skip- reading your speech or presentation out ping an entire section of your speech. If Media news briefs loud at least five to 10 times. Do it in you act like you know what you’re doing SAUDI PRINCE PUMPS $300 front of someone and ask for an evalua- at all times, chances are that the audience tion. Reading silently to yourself is most- will believe you do. Maintain confidence MILLION INTO TWITTER ly a waste of time. and remember that most of your captive Prince Alwaleed bin Talal, whose Kingdom Arrive early. Always plan to arrive audience is just glad that you’re up there, Holding has investments in Apple, News Corp., early before you have to speak to allevi- and not them. eBay, General Motors and Citigroup, has invested ate any extraneous jitters. $300 million in Twitter. The power to verbally convince is a “Our investment in Twitter reaffirms our ability There’s nothing worse than being stuck tremendous asset. It can move people to in identifying suitable opportunities to invest in in traffic and sweating because you are do unusual things. Think what Kennedy, promising, high-growth businesses with a global running late or arriving to your speech Reagan, Clinton and Obama achieved by impact,” said Alwaleed in a statement. It location and finding out that your laptop being excellent communicators. But most describes the investments as a “strategic stake” that came about after “several months of negotia- is not working properly. By arriving great speakers are made, not born. With a tions and comprehensive due diligence.” early you can ensure that you have the few tips and professional coaching you Kingdom Holding believes “social media will time necessary to control any unforeseen too can become a dynamic, convincing fundamentally change the media industry land- outside factors. speaker. So no matter whether you’re giv- scape in the coming years and Twitter will capture Deep Breathing. About five minutes and monetize this positive trend.” ing a PowerPoint presentation to a small The microblogging site has more than 100M before speaking take in a very deep group or delivering the keynote at the next active users. It handles 250M tweets per day. breath, then exhale slowly as you let all annual meeting, forget the fear and get Alwaleed, who is the richest Arab business- your muscles relax. Try doing it while into your bubble. man, is the nephew of Saudi King Abdullah. standing. Anthony Huey is President of Minor exercising. Go out in the hall Reputation Management Associates. 

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PEOPLE IN PR

half years ago, is a “strong leader and Group in 2005 after Senior VP stints at F-H partner exits for WU great business development person,” Ogilvy PR Worldwide and Makovsky + according to Grimmer, who said she Company. The move effectively merges ill Friedman, senior VP and partner knew early on that Tiner would be the LCG into Levick. in Fleishman-Hillard’s St. Louis one to take over the business. Lovallo said Levick is equipped to Jpublic affairs unit, has moved to Tiner, has counseled Articulate clients handle his stable of mortgage and financial Washington University in the city as Vice such as Sapient Global Markets, sector clients as he works to build up Chancellor for public affairs. Portware, Detica NetReveal and Fix corporate, financial and IR practice areas She took the reins Jan. 1, following the Protocol. Before joining the firm, the for Levick in New York. Sept. 30 retirement of Fredric Volkman Boston native worked at SeeBeyond, He was an investment manager before after 31 years. Progress Software and Cambridge entering the PR realm with Weber Friedman earned an MBA from WU's Technology Group. Shandwick.  business school in 1999 and is a former Grimmer would not disclose the price aide to late Missouri Gov. Mel Carnahan for the soon-to-be 15 staffer, which has and Sen. Patrick Leahy (D-Vt.). She just opened a London outpost. It enjoyed Lippe Taylor adds duo joined F-H in 2001 and became a partner a robust 2011 as fees jumped 30% to a five years later. record $2.5 million. ippe Taylor Brand Communications Friedman leads PR, communications Tiner took the Articulate helm Jan. 1.  has added Eric Blinderman as and marketing for the private research LExecutive VP and Lori Rubinson as institution founded in 1853. Edwards drives to Chief Strategy Officer to the roster of the A 10-member search committee led by beauty & fashion shop in New York. law school dean Kent Syverud decided on GolinHarris The firm describes Blinderman as a Friedman for the position.  “card-carrying generalist.” Blindermann am Edwards, an automotive PR spent 14 years at Fleishman-Hillard, Grimmer sells Articulate pro, has joined GolinHarris in Los where he rose to chair its North American PAngeles as a Director in the consumer practice. Communications Automotive Practice of the Interpublic He counseled a diverse client base that unit. included Hasbro, Bayer Pharmaceuticals, aura Grimmer, who founded She had been online business develop- Procter & Gamble, Gatorade and Yahoo. Articulate Communications ten ment manager and Earlier, Blinderman led Weber Lyears ago, has sold the New York- corporate commu- Shandwick’s consumer practice in New based technology/financial PR shop to nications manager York (Century 21, Bank of America, Partner/Senior VP Audra Tiner. at Volvo Cars North McNeil and Unilever) and spent three The deal enables Grimmer to pursue America. Ford years at CJP Communications (The her passion for cooking. She has enrolled Motor sold the Hartford, Keep America Beautiful and at Soho’s French Culinary Institute and Swedish auto com- Pitney Bowles). began classes for the six-month program pany to China’s Rubinson began her career in brand in January. Zhejiang Geely management at P&G, before moving to Holding Group in Edwards Clairol. She is former chief strategic 2010. officer at Marina Maher Communications Edwards also and executive VP at Bratskeir & Co. worked at PCGCampbell, where she han- Burger King, Revlon, and Chiquita dled Volvo and Korea’s Kia. She also was Bananas have received counsel from on Ketchum’s Acura team. Rubinson. At GolinHarris, Edwards handles Toyota Motor Sales, Yamaha Motor and NADAguides. She reports to Dan Zukowski, executive director of the auto Grimmer, Tiner practice. Judy Johnson is Managing Director of Grimmer, an avid mountain climber GolinHarris’ western operations.  and long-distance runner, envisions a career in high-end catering, but told Lovallo to build NY Rubinson, Blinderman O’Dwyer’s “if the chance to cut carrots at Daniel pops up, I would jump at the office for Levick opportunity.” Rubinson joins LTBC from The Joey The former Associated Press staffer and ohn Lovallo, an agency vet who set Company, where she spearheaded New York GM at FitzGerald up his own New York shop in 2005, Church & Dwight’s Trojan condom Communications said she’s had many Jhas moved to Levick Strategic brand’s effort to target women customers. buyout offers in the past, but after 17 Communications as a Senior VP to Jim Joseph, president of LTBC, expects years in the PR business the “time just establish a New York presence for the D.C. Blinderman and Rubinson to help felt right to sell.” crisis specialty firm. speed the shop’s transformation into an Tiner, who joined Articulate two and a He founded Lovallo Communications “integrated marketing powerhouse.” 

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FEATURE The sound of silence: how inaction makes a crisis worse

Speed beats smart in a crisis situation. Action, context and empathy are a PR pro’s best weapons when taming a disaster, tion every time. and today’s communicators would do well to learn how to • Silence is the most toxic strategy. engage with substantive commentary at a moment’s notice. Where there’s trouble, lawyers keep their clients from talking. Managers and lead- ers would rather avoid conveying negative By James E. Lukaszewski news. The result is deafening silences when there should be robust conversa- tions. The most predictable casualty of life. If not, avoid the mindless complain- silence during these major adverse events ake your pick: Katrina, British ing that too many public relations practi- will be the chief executive of the organiza- Petroleum, Jet Blue, Penn State. tioners tend to do, just to get their names tion. TWherever you find a serious situa- in the paper.” • Apologies are the atomic energy of tion happening, you’ll find PR people Nowadays, we graduate students from empathy. If you want to stop bad news pontificating and bloviating, usually in public relations programs with degrees almost dead in its tracks, apologize. If you the negative. The commentary is totally or specialties in Crisis Management. I’m want to generally stop litigation, apolo- predictable, often rather shallow, and really curious what, aside from their stu- gize. If you want to dramatically decrease given with very little real knowledge of dent loan situation, is a crisis for a twen- the newsworthiness of almost any adverse what is either helpful, useful or meaning- ty-two year old? I handled my first dead situation, apologize. If you want to ful. These events should be an opportuni- body, a teenage boy at a southern demonstrate that you truly care about the ty for PR practitioners to showcase their Minnesota drowning scene when I was victims or victimization you caused, apol- knowledge of the managerial or public 14. I helped (very tangentially) deliver a ogize. The healthcare industry, forced by issues crises create. However, most of the baby when I was 16. I resuscitated fire- their insurance carriers, has learned the commentary states the obvious, misses men and rescue workers’ at plane crash- power of apology or of extreme empathy. the real meaning of events, and focuses es and fire scenes from the time I was 16 Thirty-two states have legislation prevent- only on communication gaps and gaffs. until I was 20 as a part of the Explorer ing juries from considering voluntary This causes management to scratch their Scout EX1 rescue program started by the apologies at car accidents when awarding heads, and to wonder why we are speak- Minneapolis Fire Department and the damages. Twenty-three states have legisla- ing at all. Viking Council of the Boy Scouts of tion exempting voluntary apologies by During Katrina practitioners from America. I’ve been in those environ- healthcare personnel from being consid- around the country would send me draft ments where people and animals were ered by juries for damage awards or from articles or op-ed pieces they were prepar- killed or seriously injured and where liv- adversely affecting professional liability ing. All commented on how poorly this ing systems were damaged or destroyed. insurance coverage. disaster was being handled by the feder- These experiences change your perspec- As management advisors, public rela- al government, the local government, the tive and help you focus on more mean- tions practitioners need to focus on more city of New Orleans, the governor of ingful information and commentary. substantive commentary in these urgent Mississippi, and on and on. Most of the There are four general realities of situations. Your mother may have taught op-eds sent to me sounded like compila- every crisis: you that if you can’t say something nice, tions of editorial content from The Wall • Bad news ripens badly and because it’s better to be still. When it comes to Street Journal, The New York Times, and it does, things will get worse before they commenting on crisis situations, we rec- the bloviators and bellyachers from the get better. ommend that you ask yourself at least four various chitchat channels. The same • Speed beats smart every time. Waiting questions before you launch forth: thing occurred during the BP spill in the to act until an appropriate level of factual • Does your comment add meaningful Gulf. information is available is a foolish deci- understanding to those most directly To most, after reading their materials, I sion. The longer you wait to do something, affected by the circumstance or situation? wrote back saying essentially the follow- the more likely it is that whatever you do • Can you offer genuine insight rather ing: “I don’t really know you, or your will be insufficient, unfocused, off-point, than the predictable mindless commentary experience, but I would feel a lot more outside the target zone, defensive and will so prevalent in these situations? comfortable in reading your commentary need to be fixed almost immediately. My • Are you about to say something man- if I’d known that you had actually been rule of thumb is that each day that a crisis agement can take into account as they in a disaster; that you had been up to persists, responders spend 50% of their work through the problems they are fac- your armpits in dark, filthy water, with- energy and 25% of their resources fixing ing? out electricity, and with dead animals the bad decisions made yesterday. Having • Does what we’re about to say really, and human beings floating nearby. I said that, the most worrisome decisions truly matter? would be more sympathetic if I had con- and poorest strategies are those which Otherwise, do what your mother taught fidence that you understood the smell of require waiting to do something until more you. disaster, the peculiar odors of tragedy is known. In crisis, doing something James E. Lukaszewski, ABC, APR, and misery; that, perhaps, you had to meaningful immediately is essential to Fellow PRSA, is President of the comfort some of those who suffered your credibility, to the level of public trust Lukaszewski Group Division of Risdall extraordinary loss or harm. If this is the that can be maintained. Even if mistaken Public Relations, based in New Brighton, case, publish your piece and have a nice and likely to be changed, action beats inac- Minnesota. 

26 JANUARY 2012 WWW.ODWYERPR.COM Janmagazine:Layout 1 12/22/11 5:31 PM Page 27

The sound of silence: how inaction makes a crisis worse Janmagazine:Layout 1 12/22/11 5:31 PM Page 28

FEATURE Online reputation management, the new crisis publicity wi

The rise in threats to online reputation has rendered many of the being said about your business online. crisis communications approaches of five years ago obsolete. Also keep in mind that online reputa- Creating lm, TV & commercials tion is not always connected to fact. By Brent Franson Internet users are human, so even though they use the Web to validate messages, content and writing the publicity release Traditional public relations alone can’t they don’t always draw the right conclu- nyone with an Internet connection solve crises anymore. The reputation- sions. Example: Whole Foods Market and can destroy even the most elabo- checking technologies available to con- Monsanto squared off over the issue of the is the hard part... Arate of public relations campaigns. sumers are just too powerful. In this era, regulation of genetically modified food in It’s not that the rules are changing—crisis online reputation management (ORM) 2011, with the USDA forcing a settle- communications has become an entirely needs to become a part of crisis communi- ment. Whole Foods lost the battle for reg- Getting it seen & read by the right people new game. cations. ulation, but even worse, a search for Strong online reputation Web 2.0, crisis 2.0 “Monsanto Whole Foods” brings up a Today, any rogue blogger or disgruntled In ORM, prevention is the best medi- series of sensationalist (and incorrect) is the easy part. employee can take revenge using cine. If a company has a good reputation blog postings about Whole Foods being YouTube, blogs, Twitter, Facebook, etc. to start with, mistakes are less likely to bought out by Monsanto. An unflattering viral video can quickly escalate into crises. The key to developing When a reputation issue comes up, it spread to the screens of stakeholders, cus- such a reputation is to project consistent needs to be addressed expediently — and tomers, potential employees, current messages across all online channels. The appropriately. Let’s consider a hypotheti- employees, and business partners, wreak- top search results, the company website, cal franchise business facing reputation ing massive havoc. Also consider that conversations on Twitter and Facebook, problems. Not every problem requires the crises that may not have originated via the reviews of the business or its products, same solution. A negative trending hash- Web get amplified online. Negative or news articles about its activities, discus- tag on Twitter, for instance, probably sig- unflattering news now has more promi- sions by bloggers — all of this needs to nifies a widespread issue, perhaps a prod- nence, higher visibility, and serious stay- tell a different side of the same, positive uct problem, because of the volume of ing power. A crisis that used to last a week story. tweets required to form a trend. The com- or a month at most is now a permanent Building a good online reputation, pany would do best to quietly fix the prod- part of the company’s or individual’s dig- therefore, depends on cultivating reputa- uct, use Twitter to contact disgruntled cus- ital DNA. tion equity among key stakeholders on tomers, and then offer Reputation is ubiquitous online key technology platforms. Part of this refunds/replacements. Online reputation information, accurate process involves traditional PR, but it also In contrast, facing prominent blog or not, drives public perception and deci- involves a strong commitment to commu- attacks appearing in the search results, the sions about a company. Individuals no nity and customer: conflict resolution company would need to change the online Industry movers and shakers shown above [L to R]: The Director (member of DGA, AMPAS), the producer (member of PGA, AMPAS, AICP), the cinematographer (member of ASC, ICG, AMPAS), the actor (member of SAG, AMPAS). Not shown: the Screenwriter (member of WGA, AMPAS), the Art Director (member ADG), the Editors (members of ACE, MPEG, AMPAS, AICE), the VFX Animators (member of VES, longer rely wholly on corporate properties mechanisms, protocols for quickly resolv- conversation by controlling a wide range AMPAS), the Musicians & Audio talent (members (IBT, RMA, CAS, AMP, AMPAS), the Set Director (member SDSA), talent in the Casting department (members of CSA, AMPAS), Locations Scout (member of — websites, marketing materials, compa- ing any stakeholder issues, and meaning- of online properties. SEO won’t solve this LMGA), Warobe & Makeup talent (members MAHS, AMPAS), legal & accounting departments, Studio Management and Agents (members AMPAS), and of course, the PR talent (some members AMPAS). ny-placed OpEds — to learn about a com- ful, sincere outreach in each of the major kind of problem, because it’s not about pany. Web 2.0 technologies are a conven- online venues where stakeholders are controlling the top spot — it’s about con- ient way to assess the reputations of com- likely to congregate. trolling the messages on the top page. panies and validate the messages they All companies make mistakes, but it’s Enter ORM firms, who have developed Lights. Camera. Action. Cut. Music. Sound. VFX. Edit. BUZZ. communicate. how a company recovers from them that technology and expertise specific to this It should come as no surprise then that makes or breaks its reputation. A commit- task. Film, TV and commercial makers’ vocabulary is easier said than done. Except for the last word. consumers place more trust in user-gener- ment to solving the problems of the com- ORM solutions and practices allow a ated online content than in any other pany’s stakeholders leads to loyalty, and company to prioritize positive informat source except word of mouth (Rubicon loyal stakeholders come to the company’s ion — an “insurance policy” of sorts After the hard work is done, the SHOOT® Publicity Wire (SPW) is the best place to post your release to amp up the “buzz” Consulting). Some 78 percent of con- defense by posting positive reviews (80 against future crises. The Web has among the motion picture industries’ movers and shakers and beyond. SPW oers PR, marketing professionals, companies sumers believe it’s very important to look percent of customer reviews are positive, changed the nature of the crisis, and now and entrepreneurs a powerful, yet economical tool to easily communicate with this hard-to-reach vertical market. SPW up a business online before dealing with according to Forrester Research) and ORM offers solutions to cope and recov- them (Harris Interactive, 2010), and a dif- spreading direct or indirect word-of- er. ORM is a long-term process and oers guaranteed release publication and exposure via: instant press alerts service; digital feeds to Twitter®, Facebook®, and ference of one star in an online review can mouth endorsements via social media, requires a good deal of subtley and RSS; placement on SHOOT opt-in ePublications Brand New[s] (weekly), The SHOOT® >e.dition (weekly), SHOOT Daily, and lead to changes in revenue of up to 9 per- blog postings, etc. sophistication. This is the new landscape Monitor landscape, respond fast ScreenWork (weekly); SHOOTonline.com® homepage placement; search engine optimization (SEO); video uploading & hosting cent (Harvard Business Review, 2011). of crisis management. So as the Web We’ve crossed a key threshold—reputa- Even when companies have built a base becomes even more ubiquitous, compa- on the SPW Channel™ for video player embed into releases and/or external social, viral and customer site sharing use; and tion is now more important and more vis- of loyal stakeholders, they need to moni- nies that learn to develop strong online permanent placement, archiving and indexing in SHOOTonline’s highly searched “Industry Database of Record.” ible than brand. People have long known tor their online reputations carefully to reputations will succeed at the expense of that brands tell one-sided stories, so now make sure unforeseen issues don’t side- those that don’t. that they have more proof points, more swipe them. Thankfully, the same tech- Brent Franson is Senior Director of www.SHOOTonline.com/go/publicitywire digital breadcrumbs at their fingertips, nology that makes the online world a rep- Advanced Client Solutions of people increasingly use the Web to get the utation minefield for businesses also pro- Reputation.com, and President of ORMA sum total of all stories. This sum is the vides easy tools to monitor what’s going (Online Reputation Management The News Release Distribution Service for the Entertainment & Advertising Industries business’ online reputation. on. There’s no excuse to not know what’s Association). 

© 2012 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC. All referenced product names, and other marks, are trademarks of their respective owners. 28 JANUARY 2012 WWW.ODWYERPR.COM Janmagazine:Layout 1 12/22/11 5:31 PM Page 29

Online reputation management, the new crisis publicity wire Creating lm, TV & commercials content and writing the publicity release is the hard part... Getting it seen & read by the right people is the easy part.

Industry movers and shakers shown above [L to R]: The Director (member of DGA, AMPAS), the producer (member of PGA, AMPAS, AICP), the cinematographer (member of ASC, ICG, AMPAS), the actor (member of SAG, AMPAS). Not shown: the Screenwriter (member of WGA, AMPAS), the Art Director (member ADG), the Editors (members of ACE, MPEG, AMPAS, AICE), the VFX Animators (member of VES, AMPAS), the Musicians & Audio talent (members (IBT, RMA, CAS, AMP, AMPAS), the Set Director (member SDSA), talent in the Casting department (members of CSA, AMPAS), Locations Scout (member of LMGA), Warobe & Makeup talent (members MAHS, AMPAS), legal & accounting departments, Studio Management and Agents (members AMPAS), and of course, the PR talent (some members AMPAS). Lights. Camera. Action. Cut. Music. Sound. VFX. Edit. BUZZ. Film, TV and commercial makers’ vocabulary is easier said than done. Except for the last word.

After the hard work is done, the SHOOT® Publicity Wire (SPW) is the best place to post your release to amp up the “buzz” among the motion picture industries’ movers and shakers and beyond. SPW oers PR, marketing professionals, companies and entrepreneurs a powerful, yet economical tool to easily communicate with this hard-to-reach vertical market. SPW oers guaranteed release publication and exposure via: instant press alerts service; digital feeds to Twitter®, Facebook®, and RSS; placement on SHOOT opt-in ePublications Brand New[s] (weekly), The SHOOT® >e.dition (weekly), SHOOT Daily, and ScreenWork (weekly); SHOOTonline.com® homepage placement; search engine optimization (SEO); video uploading & hosting on the SPW Channel™ for video player embed into releases and/or external social, viral and customer site sharing use; and permanent placement, archiving and indexing in SHOOTonline’s highly searched “Industry Database of Record.” www.SHOOTonline.com/go/publicitywire

The News Release Distribution Service for the Entertainment & Advertising Industries

© 2012 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC. All referenced product names, and other marks, are trademarks of their respective owners. Janmagazine:Layout 1 12/22/11 5:31 PM Page 30

FEATURE Economics key for political PR in 2012 Bring your news to the media on al officials who want to keep the numbers If you’re a PR rep handling a candidate for public office, of unemployed low and the economists EurekAlert! and receive: here’s a few tips that can make your candidate look well who dope out the numbers and use them informed about the economy. to predict the state of the nation’s econo- By Wes Pedersen my. By the same token, the men and • Access to a secure area to distribute sensitive embargoed information exclusively for journalists women who write on world. finance in the nation’s • Alerts notifying you when your institution’s researchers are being mentioned in upcoming rime them with an answer to this Here, we encounter the core problem: press have all too peer-reviewed journals question by the media: Ben Do you, as a PR practitioner, have enough often swallowed PBernanke, the head of the Federal knowledge about the economy to guide whatever economic • Ability to add experts to our searchable experts database Reserve Board, leaves as expected when your candidate? Probably not. But if your analyses were handed the new year begins, who would you rec- shop is of any consequence at all, you to them by the num- • And more! ommend as his replacement? And why? should have someone aboard who has bers crunchers in Wes Pedersen A follow-up question might naturally been monitoring economic developments Congress, the federal be: If you win this race, who will be your with great care. He or she (or they) is agencies, and the Visit Today! www.EurekAlert.org economic advisers? Are any of them serv- essential in an election where economics White House. To contact us for more information call 1-202-326-6716 or email [email protected] ing in that role now as you’re on the is the overriding issue in every city in the The economists, meanwhile, are doing stump? Why did you choose them? Did country and in every country abroad. their best to duck criticism for their mas- any of them choose you? Now here’s a secret: Some economists sive failures. Perish the thought that they Answers to such questions can make or have been misleading America, giving out should be reminded that they lacked the facebook.com/EurekAlert break a candidate. The problem is, some incomplete or flawed information. Their vision, and the consumers’ sense of things of the best known economists have been estimates of the number of workers with- going wrong, to predict the failure of the just plain God-awful in the past several out jobs, for example, have been too low, national economy or to recognize the years. Most of them failed totally to rec- with critical categories of the unemployed strong holding power of the continuing ognize the Great Recession that was bar- ignored. Great Recession. @EurekAlertAAAS reling down on the country. Most have By leaving out the numbers of under- You may feel well informed on nation- been fumble-mouthed on the massive employed and search-exhausted workers al and global affairs but it’s time for and problems of the banks here and the eco- who have given up their fruitless hunts for your clients to remember that unless we EurekAlert! nomic woes of countries around the jobs, they come up with estimates of nine declare a new war the one truly crucial or so percent of the country looking for issue this time is the economy. 1200 New York Ave., NW PR News Briefs paychecks. The true number is more than Wes Pedersen is a retired Foreign Washington, DC BELL DEFENDS POTTINGER twice that. Nearly half of the population is Service Officer and Principal at Wes 1-202-326-6716 living at or around the poverty level. Pedersen Comms. and Public Relations in Tim Bell, the British ad and PR magnate, It smells of collusion between the feder- Washington, D.C.  www.EurekAlert.org released a statement December 13 defending his Bell Pottinger PR unit against a series of negative articles about its operations for domestic and for- Longtime Vatican comms. chief dies at 76 eign clients while criticizing the two news organi- zations at the heart of the “manufactured furor.” By Greg Hazley In a Dec. 12 statement, Pope The articles, produced by The Independent and Benedict XVI commended Foley for the Bureau of Investigative Journalism, came about after staffers from those entities posed as repre- his service to the church in sentatives of Uzbekistan in search of PR support. ardinal John Patrick Foley, who Philadelphia, the Vatican, and later in a Bell, who heads BP parent Chime led communications for the church post helping Catholics in the Communications, said the news organization’s tac- CVatican and shaped media policy Holy Land. tics were “underhanded, unethical and improper, and PR responses through three and that their reporting of the matter has been par- Foley’s statements sometimes drew tial, not even-handed and deliberately slanted.” decades, died Dec. 11 at a retirement controversy or criticism. He He said, because of that belief, he will not home for priests in Philadelphia. He denounced Israel’s construction of a respond to any other allegations from the paper, was 76 and suffered from leukemia. wall separating Jerusalem and which he said is emailing, calling and writing to BP Foley, a Pennsylvania native with a Bethlehem in 2009, once suggested clients. “I regret that this fuss has occurred, and I am graduate degree from Columbia AIDS was a “sanction” against homo- upset at the damage done to our reputation and the Journalism School, was President of sexuality, and helped navigate the well-being of members of our company,” he said, the Pontifical Council for Social church through sexual abuse scandals adding the firm does not take the allegations Communications during 23 years as a of the past decade. When the church’s “lightly” and has instituted an internal review. key spokesman for the Catholic Bell said BP staffers were clear in the faux cardinals assembled in 2005 to select a Uzbek meetings that they needed assurance the Church. He handled the English-speak- new pope, Foley told reporters, government was committed to positive reform ing press for Pope John Paul’s first trip “Frankly, anyone who wants to be pope before moving forward. to the U.S. in 1979 and edited the is out of his mind. It’s a living martyr- Regarding allegations that BP staffers manipu- Philadelphia archdiocese’s newspaper dom.” lated Wikipedia entries, Bell said he spoke to Wikipedia founder Jimmy Wales and “accepted his until his appointment as an archbishop Foley retired in February from the offer to come in and advise our people on how to and transfer to the Vatican PR post in Vatican’s Middle East post and work with the Wikipedia community.” 1984. returned to Philadelphia. 

30 JANUARY 2012 WWW.ODWYERPR.COM Janmagazine:Layout 1 12/22/11 5:31 PM Page 31

Bring your news to the media on EurekAlert! and receive:

• Access to a secure area to distribute sensitive embargoed information exclusively for journalists • Alerts notifying you when your institution’s researchers are being mentioned in upcoming peer-reviewed journals • Ability to add experts to our searchable experts database • And more!

Visit Today! www.EurekAlert.org To contact us for more information call 1-202-326-6716 or email [email protected]

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FEATURE Curation services your agency should offer By Pawan Deshpande ing and sharing content online. Such servic- fer to hand over to agency partners. And es not only contribute to clients’ thought similar to how media monitoring tools leadership and social media programs — help PR pros streamline that, technologies urvey after survey shows marketers and ultimately, results — they can also exist that can help them keep the curation are putting content at the top of bring in additional revenue. process to about 20 minutes a day. By Stheir priority lists. A recent Curation strategy curating content on behalf of a client, pub- socialactivation MarketingProfs survey found nine out of A content curation strategy should be lic relations teams alleviate the content 10 B2B marketing organizations, regard- developed in the same way as a more gen- marketing burden from them. In addition, less of company size or industry, have eral PR strategy: with the audience and key agencies demonstrate their industry used content as a form of marketing in messages in mind. This begins with topic knowledge, and can leverage content 2011 and my own company, HiveFire, identification — finding a topic that the from the curation process for other PR found in our survey that 82% of B2B mar- core audiences will want to read about, but programs. From a revenue perspective, keters now use content marketing — mak- that is neither too broad nor narrow and has daily curation services make perfect sense ing it even more popular than search mar- enough regular content already being pro- because it’s a recurring activity that pro- keting (70%), events (68%) and public duced on it. Counsel can be key here vides an on-going revenue stream. relations (64%) and over two times more because clients often don’t know the media Content bureau popular than print, TV or radio advertising outlets as well as their PR teams and they Curated content provides a steady (32%). sometimes are too close to the material to stream of ready, relevant content, but is Content marketing is not just another fad know what will be compelling to the mar- only the foundation of the strategy. In for PR pros to watch come and go. More ket at large. The strategy can evolve from order to maximize a client’s key mes- and more marketers are putting money there by helping clients identify the sources sages and thought leadership platforms, behind content marketing programs. and influencers to follow using existing original content is still critical. PR profes- socialstorytelling MarketingProfs found that some 60% of the media monitoring lists, Twitter lists and sionals can provide critical help with this surveyed marketers plan to increase spend- measurement programs, as well as advising aspect of the process, from drafting blog ing on content marketing over the next 12 clients on how the curated properties will content and building editorial calendars, months. What can public relations do to get integrate with the larger communications to conducting third-party interviews with a piece of that budget pie in 2012? A lot. program. influencers or creating multimedia in the One of the easiest, most effective ways is Daily curation services form of slideshows and videos. Clients— by offering services associated with content Much like daily news scanning, content and the audiences visiting their sites— curation — the process of finding, organiz- curation is a process that many clients pre- will be thankful. Awareness building Simply creating a great destination site E ective communication requires mastery of social science is no guarantee that traffic will flock to it. and digital technology, paired with strong writing skills. PR can be key in transforming a curated site into a go-to industry destination. The Master of Arts in Communication combines all Issuing a press release announcing the three elements in a fl exible, part-time program with classes property and requesting other relevant sites to link to the new site are some basic socialnetworking available in Washington, DC or online. tactics to help spread the word. There is also tremendous opportunity to recruit industry influencers to contribute content, post content across a client’s social media YOU channels to drive users back to the site and utilize features like Disqus to encour- age active dialogue on the content. Measurement Like any good PR agency will tell you, + JHU measuring success is a critical part of any program. The same holds true for cura- tion. As an offering, this starts by setting Changing a itudes, goals: what metrics matter — traffic, engagement, other — and what qualifies beliefs, and behaviors success? Once the goals are in place, it is critical to regularly assess the program rfrelate@ruderfi nn.com against those. If agencies are following visit the many curation best practices avail- communication.jhu.edu able, the results should speak for them- to learn more selves. Metrics will help the client under- Krieger School of Arts and Sciences stand the value of the curation efforts — Advanced Academic Programs and the investment in the agency oversee- ing it. Pawan Deshpande is CEO of HiveFire.  The Americas • Europe • Asia Pacific • Middle East www.ruderfinn.com

32 JANUARY 2012 WWW.ODWYERPR.COM Janmagazine:Layout 1 12/22/11 5:31 PM Page 33

socialactivation

socialstorytelling

socialnetworking

rfrelate@ruderfi nn.com

The Americas • Europe • Asia Pacific • Middle East www.ruderfinn.com Janmagazine:Layout 1 12/22/11 5:31 PM Page 34

Profiles

O’Dwyer’s Guide to: CRISIS COMMUNICATIONS FIRMS

1.12

crisis planning and response by brands and leading publicly trad- advocating a crisis preparedness ed companies including IMAX, CHARLESTON | discipline that involves identify- SONY, Verizon, Intuit, LinkedIn, ing areas of vulnerability, estab- Polaroid and Pioneer. ORWIG lishing procedures, training Atomic has offices in San spokespeople and agreeing to Francisco, New York, Los 515 W. North Shore Drive broad principles of crisis conduct. Angeles, London and Munich. Hartland, WI 53029 The firm’s bankruptcy and Atomic is part of Grayling, a 262/563-5100 restructuring practice — which leading global agency with 73 www.charlestonorwig.com includes restructurings both with- offices in 40 countries across the in and outside of Chapter 11 pro- world. More information: Lyle Orwig, CEO tection — has advised on some of www.atomicpr.com. Follow Mark Gale, President and Partner the largest and most complex Atomic on Twitter at Amy Richards, Director, restructurings in corporate histo- www.twitter.com/AtomicPR Reputation Management ry. Working with management and like us on Facebook at and external legal and financial www.facebook.com/AtomicPR. Charleston|Orwig is a strategic advisors, we develop and imple- communications consultant on rep- Andy Getsey, Co-Founder and ment effective communications BOARDROOM utation management, especially as CEO of Atomic Public Relations. programs that help stabilize com- it relates to sustainability, corpo- panies during uncertain times. COMMUNICATIONS rate social responsibility and pub- Properly executed, these plans lic issues. The agency manages can help maximize the window of 1776 N. Pine Island Rd., Ste. 320 public, media, stakeholder and ABERNATHY time within which management Plantation, FL 33322 government perceptions in support MACGREGOR and its advisors can successfully 954/370-8999 of business objectives by elevating address the issues fundamental to www.boardroompr.com reputations, often in the face of GROUP sustained recovery. activist, government and media Don Silver, Chief Operating pressures. Whether formulating a 501 Madison Avenue ATOMIC PUBLIC Officer communications strategy around a New York, NY 10022 RELATIONS food recall, an environmental sus- 212/371-5999 Boardroom Communications is tainability program or a communi- Fax: 212/593-1845 one of Florida’s top PR agencies ty relations initiative, www.abmac.com 735 Market Street, 4th Floor offering statewide coverage. The Charleston|Orwig puts its public San Francisco, CA 94013 firm’s experienced staff of public relations, reputation management 415/593-1400 relations professionals and former and strategic planning expertise to James Abernathy, Chairman & [email protected] CEO www.atomicpr.com journalists routinely handle sever- work for clients in many cate- Chuck Burgess, Co-President al high-profile crisis projects and gories. Winnie Lerner, Co-President Andy Getsey, Co-Founder & public affairs campaigns each While the Charleston|Orwig Lex Suvanto, Chief Operating CEO year. Examples include: investiga- staff are experts in crisis manage- Officer James Hannon, Co-Founder & tions; hostile takeovers; litigation; ment and crisis communications, CIO product recalls; criminal charges; the most important value offered to The Abernathy MacGregor safety and environmental compli- clients lies in developing strategies Group is a strategic communica- Atomic mixes top flight PR ance; accidental deaths; project that will help prevent crisis tions firm that operates in six dis- and media relations with social approvals; legislative campaigns. through work that improves rela- ciplines: crisis communications, media, events, guerilla programs, Whether you’re developing a tionships with stakeholders and corporate restructuring and bank- video and search engine opti- crisis communications plan or critics alike. ruptcy, investor relations, transac- mization, enhanced with the responding to an urgent threat, tion communications, IPOs and sophisticated use of custom com- Boardroom’s trusted and respected CONE corporate and financial public munications analytics for strategy team will help you evaluate the sit- relations. building, creative planning and uation, mitigate the risks and deal COMMUNICATIONS The firm’s crisis communica- detailed program results measure- with your most important audi- tions practice assists clients when ment. Many Atomic clients ences, i.e. media, employees, 855 Boylston Street unplanned circumstances threaten achieve increases of 100% or stakeholders, customers, govern- Boston, MA 02116 public perception of their organi- more across numerous measures ment and others. We immediately 617/227-2111 zations and businesses. We offer of PR program impact compared consult with your executives to www.coneinc.com support to clients in all phases of to pre-Atomic baselines, often on assess the situation and develop an lower budgets than before. appropriate strategy. Our team Jens Bang, CEO The February issue of O’Dwyer’s will Atomic PR has powered numer- monitors traditional media, blogs Mike Lawrence, Chief Rep. Officer feature a company profiles section on ous breakthrough campaigns for and social networking sites and Jennifer Sheehy Everett, Vice Environmental PR and Public Affairs. If progressive consumer, technolo- handles all inquiries. Call or email President/Crisis you would like your firm to be listed, gy and entertainment brands from us if you are faced with a “Bet-the- contact Editor Jon Gingerich at exciting start-ups like Mint.com, Ranch” situation where a capable, Cone Communications has 646/843-2080 or [email protected] LivingSocial, DropBox, seasoned team can help guide you been managing sensitive issues Fusion.io and Smule, to larger to a satisfactory resolution. for diverse clients nationwide

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

for more than 30 years. Our limitless enthusiasm, strategic Los Angeles, CA 90067 deep history in issue and crisis approach, impeccable integrity FINEMAN PR 310/552-4142 management demonstrates that and client service than our [email protected] the most effective crisis man- nationally recognized firm. 330 Townsend St., Ste. 119 Jessica Berk Ross, Senior agement comes through pre- Coyne PR’s teams of PR pro- Partner (DC) paredness. We offer clients a fessionals have extensive expe- San Francisco, CA 94107 415/392-1000 Shelly Holmes, Senior Partner variety of critical crisis pre- rience developing, executing (LA) paredness services, including and supporting crisis communi- Fax: 415/392-1099 www.finemanpr.com risk assessments and scenario cation plans for clients in the fol- While we live in a world — and planning; issue monitoring, lowing categories: Electronics, Michael Fineman, President media environment — that seems analysis and response support Energy, Entertainment, Executive to thrive on bad news and the crisis for traditional, online and social leadership, Food and Nutrition, Founded in 1988, San du jour, the Finn Partners approach media; development of crisis Healthcare, Restaurant, Toys & to crisis management blends both communication plans; desktop Juvenile, Travel. Francisco-based Fineman PR unites large-agency talent, small communications and risk manage- crisis drills; spokesperson train- ment. Finn Partners takes a holistic ing; and Internet-based crisis agency responsiveness and strate- DAVIES gic planning. Practice areas approach to crisis communica- counsel and tools. tions-considering all audiences and When a crisis does strike, include Brand PR, crisis commu- Headquarters: nications, issues management, stakeholders-from employees, to Cone is available 24/7 to help customers, to media, to regulators, clients respond with the speed 808 State Street community relations, social Santa Barbara, CA 93101 media and multicultural outreach. influencers and the public. Our required in today’s online objectives are always to ensure world. We have extensive expe- 805/963-5929 Fineman PR is nationally [email protected] renowned for its expertise and that we defend and preserve repu- rience developing communica- tation, restore trust and mitigate tions strategy and positioning www.DaviesPublicAffairs.com high profile work in crisis com- munications, offering battle-test- concerns about the future whether for clients navigating crises — the crises are local, national or always with an eye toward pre- Additional Offices: ed experience and strategic skills Los Angeles: 310/395-9510 to guide companies through con- international in scope. We work serving, protecting and enhanc- with clients to navigate the dynam- ing organization and brand rep- Washington, D.C.: 202/580-8930 tentious times. Agency President Michael ic and evolving wildcard of how utation. social media networks can create, Cone Communications is John Davies, CEO Fineman is ranked among the Robb Rice, EVP nation’s top crisis counselors. drive or quell a bad news story or flexible in the depth of service crisis situation. we provide crisis clients. For Taylor Canfield, EVP Given the urgent nature of crisis Lisa Palmer, SVP work, agency representatives are While a crisis situation is often some clients, we serve as the completely unexpected, we help communications arm of their Joshua Boisvert, VP available 24 hours a day, seven Sasha Boghosian, Director days a week to act on any situa- our clients to assess potential response team. And for others, threats and as well as the best ways we are an experienced “sound- Caitlin Bidwell, Office Manager tion. High profile crisis work has to prepare for a crisis response and ing board,” reacting to their manage an array of complex situa- response plans and ongoing included: communications for a Davies redefines crisis. preeminent outdoor leadership tions. This dramatically improves efforts. We’re at the ready, Winning today is tied directly to the process for dealing with threats whatever the need. school when its students suffered your ability to rapidly reach out, a grizzly bear attack in the after they have occurred, and engage others, and do so while Alaskan wilderness, the Avian allows for faster assessment, COYNE PUBLIC everyone watches. To minimize Influenza threat for a large poul- response to the situation, and can RELATIONS damage, we quickly reset strate- try producer, attacks against shorten the timeline of the arc from gy, redefine your message, and clients by animal activists, a col- crisis point to the period of recov- counsel your messengers. We lege falsely accused in the Santa ery so brand and daily operations 5 Wood Hollow Drive protect your brand integrity by Barbara fires, community rela- can either maintain momentum — Parsippany, NJ 07054 getting your story out quickly and tions defense against the dissolu- or renew/recalibrate faster. 973/588-2000 concisely. Our clients confirm tion of a healthcare district, miti- www.coynepr.com how important it is to share their gating a book smear campaign GOURVITZ story the right way — highlight- against a spiritual organization, a COMMUNICATIONS 1065 Avenue of the Americas ing the benefits across all medi- school outing that resulted in 28th Floor ums and inoculating against multiple serious injuries and a New York, NY 10018 opponents. We’ve turned more student fatality, the 1990s 875 Sixth Avenue, Suite 1708 212/938-0166 than 500 crises into non-events Odwalla food safety incident, New York, NY 10001 — often transforming them into redemption of packaged salads 212/730-4807 Ext.11 Thomas F. Coyne, CEO opportunities. Many firms simply accused by media of high bacter- Fax: 212/730-4811 Rich Lukis, President offer advice and sit on the side- ial counts, and refuting allega- [email protected] John Gogarty, Executive Vice lines. Davies has the audacity to tions against a Truckee, Calif., www.gourvitzcommunications.com President act, unafraid to join the fight and rental housing developer after a win. To prevent a crisis or make it tragic explosion. Paul Gourvitz, President Coyne Public Relations has a win, we’re standing by at established itself as one of the DaviesPublicAffairs.com. FINN PARTNERS Broadcast Public relations was leading independent full-service Since 1983, Davies has consis- invented for crisis communica- public relations firms in the tently ranked among the top tions. Whether its Exxon, BP, a country representing an impres- strategic communications firms 1667 K Street NW, Suite 950 Wall Street firm, a product recall, sive collection of international and is the third largest environ- Washington, DC 16006 everyone needs the correct image corporations, top national mental PR firm in the United 202/974-5045 www.finnpartners.com on TV. If you can’t tell your story brands, high-profile events and States. Twitter: @finnpartners the way you want, why should first-class organizations. No PR Specialties: Crisis [email protected] you expect the media to tell it agency possesses a better com- Management, Energy, Mining, Continued on page 36 bination of unbridled creativity, Real Estate, and Pharma/Biotech. 1875 Century Park East, Suite 200 

ADVERTISING SECTION  JANUARY 2012 WWW.ODWYERPR.COM 35 Janmagazine:Layout 1 12/22/11 5:31 PM Page 36

PROFILES OF CRISIS COMMUNICATIONS FIRMS

Barbara Paynter, APR, Partner GRAYLING Nora Jacobs, APR, Vice President

Portland House Hennes Paynter Communications Bressenden Place is one of the few agencies in the London SW1E 5BH U.S. focused exclusively on crisis United Kingdom communications. Since 1989, the 0207 932 1850 firm has served corporations, edu- [email protected] cational and health institutions, www.grayling.com government entities, nonprofits and small businesses “on trial” in Michael Murphy, Global CEO the court of public opinion. Services include media training, Insightful, decisive & practical. crisis communication plans, crisis Our team of board level crisis & drills and litigation communica- issues management specialists has tions. unrivalled experience and expert- Bruce Hennes is one of Ohio’s ise protecting brands and manag- best-known crisis specialists and ing corporate reputations for media trainers. He is an in- some of the biggest names in the demand speaker at law firms, uni- private and public sector. versities, bar and trade associa- ICR Co-Founder and CEO Tom When handling complex issues tions on the subject of crisis com- Ryan. and uncertainty, crisis manage- munications. He also frequently ment in today’s world demands trains government, safety and edu- nothing less than razor sharp clar- cation officials to communicate all contingencies and, where neces- ity. effectively during extreme crisis sary, manage those crises. Our When your business or brand situations that threaten public approach focuses on crisis plan- has a problem, you want to know safety. ning, crisis simulation, and crisis you have the best people, with Barbara Paynter has 20+ years management and support. We live crisis experience and up-to- experience helping big-name assist clients with crisis planning date contacts working on your clients resolve crisis and reputa- by conducting comprehensive vul- behalf, who can help you Prepare, tional issues. She heads up the nerability assessments to determine (Top): Michael Murphy Global Respond and Recover. firm’s SWAT Team of battle-test- potential scenarios and develop CEO of Grayling, and (bottom): From emerging issues to help- ed, seasoned professionals. contingency plans with complete Christine Boehlke, Founder & ing in an emergency, we have a Nora Jacobs, a three-time Silver communications materials for each CEO, Grayling Connecting Point. team of experts with decades of Anvil winner, has decades of potentiality. We also help compa- experience in reputation manage- experience with consumer and nies establish crisis teams and ment, politics and public policy, industrial products, healthcare, develop internal processes and pro- GOURVITZ COMMS. journalism, and digital available biotechnology, education, chemi- tocols. We also work with clients 24/7, 365 days a year. With the Continued from page 35 cals and plastics. by creating realistic scenarios and resources and support of one of In 2010, Hennes Paynter won responding in turn, to identify the the world’s largest network of the Gold Award for Crisis strengths and weaknesses in the offices, no matter where your Communications from PRSA internal systems to ensure they are your way? Everyone at Gourvitz problems are, we can quickly Cleveland for its work on behalf sound when the real crises occur. comes from a news background: access local, on-the-ground, sup- of a community institution caught Our crisis management teams work CBS, CNN, Comcast, NBC, port. What’s more, our media up in a scandal. In 2009, the firm hand-in-hand with senior manage- ESPN. Paul Gourvitz, president trainers will make sure your won the chapter’s “Best in Show” ment, helping define, develop and of Gourvitz Communications spokespeople are on-message and for its work with another agency deliver the communications that started as a page at NBC. And confident on camera. on the national peanut butter will meet the needs of all key stake- at Gourvitz Communications We don’t just handle emer- recall. holders. Our competitive strength there is no consultancy fee. You gency situations; our team also lies in our professional expertise, tell us your problem and we will advises organizations when they ICR integrated approach and commit- tell you how to solve it. And if face significant and complex reg- ment to senior-level client service. you are not satisfied, you don’t ulatory, political, or social issues, pay. We can deliver video con- which could commercially impact 761 Main Avenue JOHNS HOPKINS tent from the middle of the their ability to operate. We have Norwalk, CT 06851 ocean, from the bottom of a also represented high profile indi- Fax: 203/682-8201 UNIVERSITY trona mine or in the middle of a viduals and public figures. www.icrinc.com hurricane. 1717 Massachusetts Avenue, NW We still use the traditional HENNES PAYNTER Thomas M. Ryan, CEO, Co- Suite 10 Founder tools such as B-roll, Satellite COMMUNICATIONS Washington, D.C. 20036 and radio media tours and inte- Don Duffy, President 202/452-8711 grated marketing. But we have [email protected] added the Interactive Media 3200 Terminal Tower ICR combines in-depth sector Tour (IMT) and the digital 50 Public Square knowledge with high-level capital Dr. Erika Falk, Program Director delivery of content to TV web- Cleveland, OH 44113 markets, media, and corporate sites and Newspapers. Its not 216/321-7774 communications experience to help The Master of Arts in what you do, but how you do it [email protected] companies communicate with their Communication Program offers a and who you do it with. East www.crisiscommunications.com core audiences. ICR brings deep serious, practical, and flexible Coast or West Coast, all you experience to helping companies Continued on page 38 have to do is call or email us. Bruce Hennes, Managing Partner assess risks, plan and prepare for 

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

munications agency of the lem solvers. Its skilled crisis man- JOHNS HOPKINS UNIV. future, redefining the PR prac- LINDEN agers help clients before, during Continued from page 36 tice in the changing media land- and after a crisis, including devel- scape. Kaplow’s digital services ALSCHULER & oping communication contin- division, Kdrive, pushes PR KAPLAN gency plans for hospitals, utili- beyond the edges of traditional ties, manufacturing plants and degree program that can be com- media to build word of mouth various other companies. The pleted online or at our buzz, fueling the conversations 1251 Avenue of the Americas Marcus Group – an award-win- Washington, D.C. Center. The where they occur. Kstudio, New York, NY 10020 ning boutique agency specializ- program teaches applied knowl- Kaplow’s content creation and 212/575-4545 ing in advertising, crisis manage- edge from the perspective of distribution center, uses video Fax: 212/575-0519 ment and public relations – has Leading the Travel Industry social scientists who study development to allow a brand to [email protected] solved a host of communication effective communication and act as its own storyteller. [email protected] challenges and manages the repu- leading practitioners who use it. Kaplow controls the media mes- [email protected] tations of some of the most well- by Providing Professional Students complete 10 classes in sage and uses our stories to help www.lakpr.com respected companies. We help the cutting-edge curriculum that people fall in love with our clients with integrated, multime- integrates digital technology clients’ brands. Lisa Linden, CEO dia plans that leverage key medi- Travel Services Since 1972 with strategic communication Steven Alschuler, President ums to effectively communicate and strong writing skills. Lloyd Kaplan, Chairman with their audiences. In a 24/7 Combining the study of best L.C. WILLIAMS & news cycle with constant online practices with what research ASSOCIATES When a high profile crisis hits, chatter, The Marcus Group coun- shows is effective gives our the future operations of a busi- sels companies on how to utilize graduates a competitive advan- ness, the survival of venerable digital and social media tools for tage in the workplace. The the- 150 N. Michigan Ave., Ste. 3800 institutions, and the careers and communication when a crisis sis requirement is the pinnacle Chicago, IL 60601 reputations of leading individuals strikes. of serious and elite master’s 312/565-3900 can all be on the line. Whether degree programs. Upon comple- Fax: 312/565-1770 sparked by litigation, government MARX LAYNE & tion of this milestone, students [email protected] investigations, financial issues, in the Communication Program www.lcwa.com scandals involving senior execu- COMPANY earn a traditional Master of Arts tives, environmental hazards, reg- degree, an established and rec- Kim Blazek Dahlborn, President ulatory or political scrutiny, bank- 31420 Northwestern Hwy., #100 ognized credential that gives and CEO ruptcy or a range of other issues, Farmington Hills, MI 48334 them the flexibility to excel in Mary Moster, Senior Vice the outcome of the breaking crisis 248/855-6777 Ext. 105 the workplace or further their President can be influenced significantly by [email protected] education at the doctoral level. its communications strategy — as www.marxlayne.com You can learn more about the Crisis communications requires it disseminates key messages dur- program and apply online at speed, sensitivity and strategy. ing the crisis and beyond. Michael Layne, Managing communication.jhu.edu. L.C. Williams & Associates LAK’s approach to each situa- Partner (LCWA) has successfully guided tion melds our experience in legal KAPLOW clients — from Fortune 500 and business issues, media rela- Marx Layne professionals companies to non-profit organi- tions, targeted and internal com- have years of experience han- 19 West 44th Street, 6th Floor zations — through some of their munications, politics and commu- dling crisis communications New York, NY 10036 worst-case scenarios, including nity relations, and our extensive issues. We are frequently • Business Travel Consultants 212/221-1713 product recalls, lawsuits, Chapter track record as strategists for retained by leading national law www.kaplowpr.com 11 bankruptcies, government companies and organizations in firms to help them guide their [email protected] regulations, restructuring and myriad industries. Our clients clients through the media frenzy • Strategic Meetings Management reorganization initiatives, include public and private com- that often erupts during a com- Kaplow West employee and labor relations panies, national associations, pany’s most trying times. Locations: 795 Folsom Street, 1st Floor challenges, workplace accidents, prominent not-for-profit organi- Critical issues from industrial • Government Travel Contractors San Francisco, CA 94107 zations, high-profile individuals, 415/291-2937 natural disasters, environmental accidents, death on the premis- North America crises and more. healthcare institutions, law firms es, food-borne illness and envi- • Over 200 Offices Worldwide Liz Kaplow, CEO A new area of concern for and property owners, among ronmental pollution, to boy- Evan Jacobs, CFO companies is how and when to many others. cotts, strikes and corporate Middle East respond to extremely negative fraud have all been expertly • Competitive Online Booking Kaplow is an independent, chatter and vitriol expressed by THE MARCUS handled by our senior execu- Europe award-winning full service bloggers and those on social tives. agency dedicated to changing the media networks. LCWA counsels GROUP, INC. During crisis events, Marx • One-on-One Travel Consultation conversation. For twenty years, clients on how to best minimize Layne crisis counselors are on- Asia Kaplow has helped best-in-class the impact of such online criti- 150 Clove Road, Suite 11 call 24/7/365. Our team mem- Find out about cruises sailing from New York companies tell their stories in the cism. Little Falls, NJ 07424 bers are experienced in working • Leisure Travel Experts beauty & wellness, fashion, Our trained crisis communica- 973/890-9590 with legal advisors, police and other worldwide destinations retail, lifestyle, and emerging tions professionals are available www.MarcusGroup.com departments and municipalities technologies industries. Kaplow 24/7 to help prepare executives while keeping company execu- 888-333-3116 exists for a singular reason: to and manage communications to Alan Marcus, President & CEO tives apprised at all times of the emotionally connect our clients’ targeted audiences and media. Denise Gassner Kuhn, crisis situation as it unfolds. brand stories with consumers We train appropriate spokespeo- Executive Vice President & COO We also train company who matter. We create programs ple to handle a variety of crisis Tom O’Neil, Executive Vice spokespersons in the develop- that integrate a mix of traditional situations. We also work with President ment of key speaking points and and social media to reach and clients to anticipate potential delivery of messaging. Using influence consumers where they crises — a practice we call Since its founding more than the latest media technology, our live. “prefense” planning — and pre- 40 years ago, The Marcus Group 212-563-3500 • OmegaNewYork.com Continued on page 40 Kaplow is creating the com- pare them for media interviews. has garnered a reputation as prob-  World Headquarters • 3102 Omega Office Park • Fairfax, VA 22031• 703-359-0200 38 JANUARY 2012 WWW.ODWYERPR.COM  ADVERTISING SECTION Janmagazine:Layout 1 12/22/11 5:31 PM Page 39

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

the trust and confidence of regu- across the US, Canada and Latin latory authorities and all other MONTIETH & America. MSLGROUP is one of stakeholders who can influence the world’s top PR and events the future of your product and COMPANY networks. With more than 3,000 your company. people, its offices span 22 coun- MCS has developed corporate 711 Third Ave., 16th Floor tries and cover virtually every and product crisis communication New York, NY 10017 discipline required for clients to plans to support large pharmaceu- 212/284-7625 engage creatively with their tical companies, biotechs and [email protected] audiences. Adding affiliates and other healthcare organizations in www.montiethco.com partners into the equation, managing a range of issues, MSLGROUP’s reach increases including product recalls, manu- Montieth M. Illingworth, President to 4,000 employees in 83 coun- facturing and labor issues, law- Arthur P. Garner III, Senior Advisor tries. The group offers clients suits, trial data controversies, strategic advice, insight-guided management changes and corpo- Montieth & Company is a spe- thinking and big, compelling rate restructuring. cial situations communications ideas — followed by thorough Our experts can help ensure and management advisory consul- execution. www.mslgroup.com that your company follows the tancy. The firm’s Issues & Crisis new 3 Rs of crisis communica- Management and Litigation MWW GROUP tion: Rapid Response Required. Communications practices are For more information go to distinguished in the industry for Scott Sobel, President of Media & www.mcspr.com One Meadowlands Plaza Comms. Strategies, Inc. providing strategic counsel and East Rutherford, NJ 07073 tactical solutions that help its 201/507-9500 MEDIA & clients prevail in the face of their Fax: 201/507-0092 MARX LAYNE & CO. most critical challenges. www.mww.com COMMUNICATIONS Montieth & Company has Continued from page 38 STRATEGIES, INC. advised on a wide range of mat- Michael Kempner, Pres. & CEO ters including the Madoff Fraud, Carreen Winters, Executive Vice the DOJ’s insider trading investi- President, Corporate Comms. 1020 19th Street, NW, Suite 200 gation, and a diverse variety of Richard Tauberman, Executive Washington, D.C. 20036 legal and regulatory issues and executives tap into the power of Vice President 202/449-9801 events. The firm has also advised social media to monitor sentiment Cell: 301/793-1480 on business disputes, EEOC and and provide direction on how to When trouble hits, in just [email protected] product liability cases, class protect and manage the client’s hours, or even minutes, reputa- www.macstrategies.com action litigation, and shareholder brand. Additionally, we under- tions can be made or broken. activism, amongst other types of stand how to leverage social During this critical time, a com- matters. It works closely with the media tools as part of an arsenal Scott Sobel, President pany can create a meaningful management and legal teams on to respond rapidly, whether the bond with its customers and integrating communications con- crisis occurs in Detroit or in any Media & Communications stakeholders, or sustain damage siderations into the entire course other region of the nation. Strategies counsel takes into that is widespread and long-last- of litigation through to trial and From privately held entities to consideration the client’s busi- ing. appeal and in engaging with all Fortune 500 companies, Marx ness and reputation during and Counselors at MWW Group core constituents. Layne has a twenty-year history after a crisis — we are holistic in possess an extraordinary range Montieth & Company main- of successfully developing proac- our approach and provide and depth of crisis communica- tains relationships with news tive, comprehensive crisis com- Critical Relations™ that gets tions expertise — from contin- media, print and electronic, munications plans that are in compelling results for clients. gency planning, crisis response throughout the U.S. and all the place before, during and after a We tell the best and most per- training and on-site support for world’s major capital markets. crisis. suasive story for clients in the clients in the midst of incidents, B2B to legal markets, and many The firm is headquartered in New to managing the aftermath of MCS more. Preparing clients through York, NY, and operates globally crises and the restoration of trust our media and communications through affiliates in London, São and reputations. We approach all HEALTHCARE training is crucial. Paulo, Berlin, Zurich, Hong Kong crisis engagements with a blend We are a founding member of and Seoul. of traditional reputation manage- PUBLIC RELATIONS the Public Relations Boutiques ment best practices and digital International (prboutiques.com) MSLGROUP media savvy. Using MWW 1420 State Hwy. 206, Suite 100 network, for constant and far- Group’s proprietary Crisis Action Bedminster, New Jersey 07921 reaching support in the U.S. and 1133 21st St. NW, Suite 300 Protocol, we thoroughly and 908/234-9900 internationally. High profile cri- Washington, DC, 20036 meticulously prepare for any www.mcspr.com sis communications is one niche 202/261-2899 potential crisis, regardless of the talent, reputation management is Mobile: 214/669-7299 magnitude. Our planning careful- For more than 25 years, MCS our core expertise and client sat- ly considers the impact on all Healthcare Public Relations has isfaction is the predictable out- David Chamberlin, SVP, corporate stakeholders including prepared our healthcare industry come. Director of Issues & Crisis consumers, employees, share- clients to effectively communi- Some client comments about Management holders, government officials, cate during a crisis. Now with the MAC Strategies: “They reversed NGO’s and community leaders. emergence of social media, negative press and reshaped MSLGROUP Americas, part Consequently, when a crisis hits, events can go global in seconds as image” — “Handled most sensi- of MSLGROUP, Publicis we can react immediately with a amateur reporters begin to shape tive legal issues before Congress Groupe’s strategic communica- multi-channel and multi-disci- the story. The timely dissemina- and other governmental bodies” tions, public relations and events pline approach that addresses the tion of critical information is — “I'd like to tell you about my network, has more than 800 diverse needs of each of these more vital than ever to securing friends at MAC Strategies.” employees in 19 offices spread critical audiences.

40 JANUARY 2012 WWW.ODWYERPR.COM  ADVERTISING SECTION Janmagazine:Layout 1 12/22/11 5:32 PM Page 41

PROFILES OF CRISIS COMMUNICATIONS FIRMS

counsel to major regional, nation- Reaching across all practices and al, and international organiza- regions, Ogilvy PR has been at the tions, including legal, finan- forefront of pioneering ways to cial/accounting, healthcare, edu- tap and realize the power of social cation, retail, insurance, corpo- media and word of mouth market- rate, and other entities that ing. Through our 360° Digital encompass the professional serv- Influence offering, we identify the ices marketplace. Representative digital channels that can most major clients served include: effectively reach our audiences — Amica Insurance, Aviva USA, and then provide roadmaps to Babson College, Bain Capital, engage and influence them. Caturano and Company (now McGladrey), Children’s Hospital- PIERPONT Boston, Deloitte, Donoghue Barrett & Singal P.C., Edwards COMMUNICATIONS Angell Palmer & Dodge LLP, Ernst & Young, FleetBoston Richard E. Nicolazzo, Managing 1800 West Loop South, Suite 800 Financial Group, Foley Hoag Houston, TX 77027 Partner of Nicolazzo and LLP, Jackson Lewis LLP, Jordan Associates. 713/627-2223 Hospital, KPMG, Lahey Clinic, www.piercom.com LibbyHoopes P.C., MetLife Terry Hemeyer, crisis consultant at Pierpont Communications, Inc. Healthcare, Nortek, Inc., Phil Morabito, CEO & President NICOLAZZO & Pharmaceutical Research and Susan Gramatges, COO Manufacturers of America ASSOCIATES (PhRMA), Pricewaterhouse Pierpont Communications is a President Joanne Thornton, Founder & EVP Coopers, Ropes & Gray LLP, Saints nationally-recognized full service Medical Center, Sun Life of Kriste Goad, SVP 101 Federal Street, Suite 710 communications firm, providing , SVP Canada, Tufts Medical Center, Matthew Bassett Boston, MA 02110 expertise in public relations, Nicole Mraz, Founder & VP 617/951-0000 UGL Unicco, UniFirst Corporation, investor relations, public affairs Jeff Speer, VP Fax: 617/439-9980 Weil Gotshal & Manges LLP, and and marketing to its diverse client Amy Murphy, VP [email protected] Wentworth Institute of Technology. www.nicolazzo.com base. Pierpont’s impressive history of success in crisis management When healthcare organizations Richard E. Nicolazzo, Managing OGILVY PUBLIC spans more than two decades, face a crisis, there’s no time for a Partner assisting clients of all sizes in the learning curve. The complex reg- Joe M. Grillo, Partner RELATIONS prevention and management of ulatory and legal environment, Linda Harvey, Client Services Dir. WORLDWIDE brand-threatening situations. combined with a labyrinth of Richard Adler, Kathleen Successful crisis management business relationships not found Buckley, Lisa-Marie Cashman, begins with prevention and prepa- in any other industry, demands Elizabeth Hailer, Robert 636 11th Avenue ration, not reaction. One way deep industry expertise and crisis Hughes, Ruth Maron, Craig New York, NY 10036 Pierpont ensures its clients are pre- Orsi, J. Peter Rizzo, Sr. experience to yield effective Consultants 212/880-5280 pared for difficult situations is strategies. Revive has unparal- [email protected] through proactive planning and leled Health Services crisis expe- Nicolazzo & Associates is a www.ogilvypr.com expert execution. When a crisis rience, focused on hospitals, nationally-known, award-winning breaks, our team of professionals health systems, and provider works quickly to minimize reputa- strategic communications man- Rachel Ufer, Vice President, organizations. agement firm that provides high- Business Development & tion damage and maximize control Named “New Agency of the level professional counsel and External Relations over the situation. However, our Year” in 2010 by The Holmes services to a diverse, national, and work doesn’t stop when the crisis Report and “Best Agency to international client base. A bou- Ogilvy Public Relations is an is resolved; one of the most critical Work For” in 2011, Revive is tique organization founded more integrated communications leader elements of crisis response is among the 15 largest health care than three decades ago by Richard operating in more than 80 markets working to leave behind a strong, PR firms in the country. Revive E. Nicolazzo, the firm practices a around the globe. Over the past 30 positive brand reputation. has earned a special expertise in proprietary counseling model years, branding — along with With experience managing managing “life events” for crises involving the President, Health Services contract issues, designed to leverage an organiza- building and protecting reputa- Fortune tion’s core strengths to enhance tions and our dedication to client 500 companies and bud- litigation support, crisis commu- brand and enterprise value. service — has been at the heart of ding entrepreneurs, Pierpont has nications, union organizing and Services include crisis communi- everything we do. the unique skills to navigate any strikes, M&A, new service lines, cations management, strategic We blend proven PR method- communications need. and affiliations. With planning and communications, ologies with cutting edge digital a specialized focus and expertise, investor relations, media relations innovations to craft strategic pro- REVIVE Revive tackles the convergence of and training, management con- grams that give clients winning healthcare and wellness by work- sulting, merger and acquisitions and measurable results whether 915 Saint Vincent Avenue ing with clients who provide solut communications, corporate marketing, public education, Santa Barbara, CA 93101 ions to the issues that face health- restructurings, issues manage- issues management or crisis com- 805/617-2832 care providers, employers, and ment, litigation support, munications. Fax: 805/617-2850 consumers alike. labor/employee relations, com- We provide strategic public wwww.revivepr.com [email protected] munity relations, market research, relations counsel to a variety of View and download profiles of hundreds executive speechwriting, and clients across six core practices: 209 10th Ave. South, Suite 404 of PR firms specializing in more than a branding. social marketing, public affairs, Nashville, TN 37203 dozen industry areas at: The Company provides crisis healthcare, consumer marketing, www.odwyerpr.com and strategic communications corporate and technology. Brandon Edwards, Founder &

ADVERTISING SECTION  JANUARY 2012 WWW.ODWYERPR.COM 41 Janmagazine:Layout 1 12/22/11 5:32 PM Page 42

PROFILES OF CRISIS COMMUNICATIONS FIRMS

www.schneiderpr.com SARD VERBINNEN Joan Schneider, President & & CO. Creative Director Phil Pennellatore, Chief Operating 630 Third Avenue, 9th Floor Officer/Partner New York, NY 10017 Julie Hall, Executive Vice President 212/687-8080 /Partner www.sardverb.com A staple of Schneider George Sard, Chairman & CEO Associates’ 31-year history is our Paul Verbinnen, President ability to counsel companies and individuals during a crisis situa- Sard Verbinnen & Co is a lead- tion. While we hope you never ing strategic corporate and finan- face one, we want you to know cial communications firm with we stand ready when a major offices in New York, Chicago, issue threatens your company’s San Francisco and Los Angeles. growth or reputation. SA has been The Schneider Associates Leadership Team (left to right): We provide communications called in to handle everything EVP/Partner Julie Hall, President Joan Schneider, COO/Partner Phil counsel and services to clients from white collar crime, product Pennellatore. including multinational corpora- recalls, fires, accidental on-the- tions, smaller public and private job deaths, securities fraud, sexu- companies, investment firms, al harassment, legal issues and financial and professional service other business situations requir- RF | BINDER RUDER FINN, INC. firms, and high-profile individu- ing a prompt response. Through als. the years, we have been success- The firm’s highly experienced ful in averting crises through 950 Third Avenue 301 East 57th Street New York, NY 10022 senior professionals provide preparation and creating solid, New York, NY 10022 actionable plans before a crisis 212/994-7600 212/593-6387 sound, objective advice and exe- Direct: 212/994-7536 [email protected] cution support to clients across a occurs. Schneider Associates is a [email protected] www.ruderfinn.com broad spectrum of industries. Our full-service public relations and www.rfbinder.com work encompasses corporate integrated marketing firm spe- Twitter: @RFBinder Louise Harris, President-Global positioning, media relations and cializing in Launch Public ® Strategy investor relations, transaction Relations , a proprietary method Amy Binder, CEO communications, litigation sup- of launching products, services, Ruder Finn has a dedicated port, crisis communications, and companies and communities. RF|Binder takes a value- team of crisis and issues experts other special situations. Learn more at added approach to crisis man- that can be rapidly deployed on We are regularly cited as one of www.schneiderpr.com. agement that comes directly out a global basis across the compa- the top M&A and crisis commu- of our experience in using ny’s four pillars of Corporate nications advisors in North SINGER issues to build brand and corpo- and Public Trust, Health & America. rate reputations. Simply stated, Wellness, Technology and Founded in 1992, our firm is ASSOCIATES too often, companies approach Innovation and Consumer recognized for delivering candid INC. crisis management as a zero- Lifestyle Brands. Our work has and thoughtful strategic advice, sum effort at best. They squan- covered a wide range of issues excellent written product and tac- 47 Kearny St., 2nd Floor der valuable reputation-building for corporations, individuals tical execution, and tireless advo- San Francisco, CA 94108 opportunities; and, by ‘playing and governments around the cacy on behalf of our clients. [email protected] not to lose,’ they often do. world from class action law- Our senior professionals are www.SingerSF.Com Our approach takes a differ- suits, product withdrawals and actively engaged in both counsel ent tack. Our thinking on crisis disease outbreaks to IP and implementation. Their Sam Singer, President management draws inspiration infringement, hostile takeovers diverse backgrounds and expert- from the Chinese, whose sym- and employee kidnapping. The ise, unparalleled relationships and One of the nation’s leading bol for crisis — wei-ji — is firm has developed special credibility with the media, and corporate reputation and crisis actually the combination of two expertise in crisis and issues deep understanding of the invest- communications strategists, words, “danger” and “opportu- preparedness, which includes ment community drive the firm’s Singer Associates handles region- nity.” scenario planning, strategy and ability to help our clients manage al, national and international We have assisted companies crisis simulation training to complex situations and communi- crises and reputation manage- and institutions facing a range prepare senior executives to cate to multiple constituencies ment issues. of issues, from corporate and communicate in the face of successfully. Singer was voted to the 50 investor crises, to product adversity. The crisis and Most Powerful People in San recalls, to legal issues. We issues team works closely with SCHNEIDER Francisco List by San Francisco’s understand that speed and clari- Ruder Finn’s award-winning 7x7 magazine, which wrote: ty of initial communications are digital practice, RFI Studios, to ASSOCIATES “Singer’s nickname — ‘The essential to minimizing damage design and deploy innovative Fixer’ — says it all. If your repu- in any crisis situation. We have on-line and social media com- Member of the Worldcom Public tation, fortune or political future provided long-term litigation munications strategies and tools Relations Group is at stake, he’s the man you call support over many years for the to understand and respond to 2 Oliver Street, Suite 901 to convince the public, the politi- financial services industry that online conversations, and to Boston, MA 02109 cians or the judge that you’re in began in the lower state and fed- keep ahead of the rapid spread 617/536-3300 the right.” eral courts and culminated in of information to protect repu- Fax: 617/536-3180 Continued on page 44 the U.S. Supreme Court. tation. [email protected] 

42 JANUARY 2012 WWW.ODWYERPR.COM  ADVERTISING SECTION Janmagazine:Layout 1 12/22/11 5:32 PM Page 43

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

First, a few words about us: We SOLOMON are a full-service agency with skills in crisis and issues man- MCCOWN & agement, public relations, COMPANY advertising, interactive and media. We work with clients that are large and small, public 177 Milk Street, Suite 610 and private to help create and Boston, MA 02109 shape their dialogue with con- 617/695-9555 sumers across all channels. Direct: 617/933-5012 Building your image and Fax: 617/695-9505 increasing sales is only part of [email protected] the story. What happens when a www.solomonmccown.com crisis hits? Well, you can’t just Twitter: @CrisisBostonPR stick your head in the sand. You have to participate in the con- Helene Solomon, CEO versation, direct the conversa- E. Ashley McCown, President tion and sometimes even play a The crisis communications team at The Vandiver Group, Inc. role in ending it. Because includes (L to R): Sr. Account Executive, Shelley Lester; Account sometimes keeping you out of Based in Boston, Solomon Executive, Claire Eckelkamp; Director, Andy Likes and President, the press is maybe more impor- McCown & Company provides Donna Vandiver. tant than getting you in it. strategic communications and cri- Learn more and join the conver- sis management services to mis- sation at www.hellotierney.com sion-focused businesses and SINGER ASSOCS. firm has earned a reputation for organizations. We leverage all of providing strategic counsel to our assets — our strategic think- THE VANDIVER Continued from page 42 Fortune “C” level executives of ing, considerable experience, suc- GROUP, INC. 500 public companies, as well cessful alliance building and com- as large and mid-sized private mitment to results — to help The agency handles bankrupt- businesses and associations. clients achieve the recognition, 510 Maryville Centre Dr., Ste. 320 cies, litigation, indictments, legal Our clients include leading con- definition and protection they St. Louis, MO 63141 matters, food safety, environmen- sumer products, pharmaceuti- 314/991-4641 need to meet their goals. We Fax: 314/991-4651 tal, healthcare, construction, land cal, technology and financial believe that at the core of advanc- development, union, corporate companies. www.vandivergroup.com ing an organization’s mission is vandivergroup.com/threat_assessment campaigns, and provides services Sloane & Company provides protecting it. Crisis management is [email protected] to high-profile corporate, enter- expertise to clients across a a defining strength of our organi- Twitter: @VandiverGroup tainment personalities and ath- wide range of industries in zation. Our nationally-recognized letes. crafting their communications senior team of crisis managers The Vandiver Group, Inc. San Francisco Chronicle The strategies. The firm’s diverse comes from journalism and poli- (TVG) helps our clients protect wrote: “For Singer, kicking up portfolio inspires our profes- tics. We have developed crisis their reputation and promote their some dust and taking some flak sionals to think outside of the plans for corporations, institutions, brand. Through our offices, and are just part of what goes with the traditional bounds to reach and mission-focused organiza- our Pinnacle Worldwide offices territory as one of the — if not the clients’ key constituencies tions, and have played a key role and affiliates, we can assist clients — premier mouthpieces and spin including customers, employ- in many sensitive and complex on a global basis. doctors for companies doing ees, investors, global and local issues including those involving At some point, every organiza- business.” opinion leaders, industry public agencies and non-profits, tion faces a crisis. A fire, recall, or experts and political decision public health issues, labor negotia- accident can put your business SLOANE & makers. Sloane’s team recog- tions and strikes, bankruptcies and squarely in the public and media COMPANY nizes the dynamic relationships business failures, accusations of spotlight. between these crucial audiences sexual harassment and abuse, state The Vandiver Group Inc.’s and knows how to best develop and federal investigations, and Threat Assessment is a quick and 7 Times Square, 17th Floor and generate value from them. workplace violence. We excel at easy tool to determine your orga- New York, NY 10036 Our professionals understand working with in-house and outside nization’s threat level. Developed 212/486-9500 and recognize the impact that legal counsel and corporate com- by our crisis communications Fax: 212/486-9094 media coverage has on a client’s munications teams to devise com- team, this free assessment asks a www.sloanepr.com valuation and reputation, partic- munications strategies to dovetail few short questions to help deter- ularly as it relates to key issues with the legal strategy. mine your “at risk” level. The Elliot Sloane, CEO in national, state and local gov- assessment covers everything ernments. Sloane & Company’s from your crisis communications Sloane & Company is an public relations programs are TIERNEY plan to how well prepared your industry-leading strategic com- effective because they begin leaders and spokespeople are. munications firm specializing in with a complete understanding 200 South Broad Street, 9th Flr. Have they been media trained? Do corporate and financial public of each client’s business funda- Philadelphia, PA 19102 they have their key messages pre- relations, investor relations, mentals and future goals. Every 215/790-4100 pared and are they ready to deliver transaction support, public decision is tied to these strategic Fax: 215/790-4410 them in the most appropriate way? affairs, crisis and litigation sup- objectives, helping our clients www.tierneyagency.com The assessment calculates your port. Differentiating us from the shape their core positioning in www.hellotierney.com level of risk and suggests ways to crowd, the key to the firm’s suc- the marketplace while aggres- lower your risk. It can save you cess is bringing a fluid and sively and creatively pushing At Tierney, we believe in the time and money. During a crisis, experienced capital markets ori- that positioning through global, art of conversation. But given TVG works quickly to help you entation to all our assignments. national and regional media out- this is a magazine, this conver- organize your messages, relay Over the past ten years, the lets. sation will be a bit one-sided. accurate information to the media,

44 JANUARY 2012 WWW.ODWYERPR.COM  ADVERTISING SECTION Janmagazine:Layout 1 12/22/11 5:32 PM Page 45

PROFILES OF CRISIS COMMUNICATIONS FIRMS

regulatory and enforcement actions, Walek manages crisis sit- uations with an eye toward pre- serving and, ultimately, strength- ening client brand and franchise. In 2011, the Walek global crisis team advised clients in some of the biggest breaking news stories as well as clients rebuilding brand and market position. In crisis communications, relationships matter. WEBER SHANDWICK The award-winning team at Zeppos & Associates, Inc., has helped com- 919 Third Avenue panies across the country successfully communicate in crisis situations. New York, NY 10022 Ann Keaton, Graduate Program 212/445-8000 Enrollment Adviser at West www.webershandwick.com recalls, proxy battles, federal ment and measure integrated Virginia University’s Integrated investigations, investigative communication programs in media reports and board disputes. today’s dynamic digital environ- Marketing Communications Micho Spring, Chair, Global online graduate program. Corporate practice and President, In addition to strategic counsel, ment — and it can be completed New England Weber Shandwick offers tools and from anywhere in the world. Pick training to prepare clients for a from courses such as mobile mar- and uncover potential hazards 617/520-7075 [email protected] potential crisis. FireBell, our pro- keting, social media marketing, before they can create problems prietary social crisis simulator, measurement and analysis, and for you, your employees or your creates an authentic, real-time digital storytelling. Don’t want to clients. Peter Duda, Executive VP 212/445-8213 experience of being under attack pursue a full master’s degree or [email protected] on social media channels. already have an advanced WALEK & Additionally, Digital Defense, a degree? Enroll in our five-course proactive approach to protect a graduate certificate program and ASSOCIATES Lance Morgan, Chief Comms. company’s reputation online and pick and choose the courses you Strategist offline, also provides tools to min- need to stay current with the lat- 317 Madison Avenue, Suite 2300 202/585-2785 imize damage and to promote rep- est trends. Learn more at New York, NY 10017 [email protected] utational recovery. http://imc.wvu.edu. 212/889-4113 Fax: 212/889-7174 Weber Shandwick helps clients WEST VIRGINIA ZEPPOS & www.walek.com promote, preserve and protect reputation and brand. UNIVERSITY ASSOCS., INC. 1426 Pearl Street, Suite 210 Our global crisis practice INTEGRATED Boulder, CO 80304 encompasses a team of senior pro- 400 East Mason Street, Suite 200 720/470-3653 fessionals who possess an unpar- MARKETING Milwaukee, WI 53202 Fax: 212/889-7174 alleled set of experiences in the COMMS. PROGRAM 414/276-6237 media, government, law and cor- Fax: 414/276-2322 31/F, Entertainment Building porate management. Working in www.zeppos.com 30 Queen’s Road partnership with our clients, we 150 Clay Street, P.O. Box 6529 Central, Hong Kong understand that preserving corpo- Morgantown, WV 26506 Award-winning and peer- 852/2273-5102 rate and brand reputations are the 304/293-5685 ranked as Wisconsin’s No. 1 cri- Fax: 852/3103-1011 highest priorities. We ensure that [email protected] sis communications firm, Zeppos all constituencies that have a stake www.imc.wvu.edu & Associates has helped compa- Thomas Walek, President in the outcome are addressed, and nies throughout the country effec- Armel Leslie and Mary Beth are expert in managing traditional Ann Keaton, IMC, Graduate tively communicate about a vari- Kissane, Principals as well as social and digital Program Enrollment Adviser ety of crisis situations, including media. As such, Weber construction and industrial acci- Walek & Associates is a global, Shandwick offers the full cycle of In today’s saturated media dents, legal threats, food recalls, independent financial and corpo- issues and crisis management. marketplace it is harder than environmental incidents and rate public relations firm special- Our crisis practice has provided ever to get the attention protests. The firm’s seasoned izing in ongoing and crisis com- counsel to many Fortune 500 of distracted key audiences. experts — many of them former munications. With offices in New companies and we meet their Learn how to mix today’s emerg- reporters — collaborate with York, Hong Kong, and Boulder, needs with expertise and insight. ing trends (like social media and attorneys, operations staff and C- Walek manages media and We have successfully managed mobile marketing) with tradi- level executives to develop and investor relations for clients in crises in a wide number of areas tional media to form an integrat- implement sound crisis commu- capital markets, traditional and including environmental and safe- ed marketing strategy, focus nication strategy. Zeppos & alternative asset management, ty issues, litigation, activist cam- your message and break through Associates also helps clients professional and financial tech- paigns, political pressure at the the clutter. Consider a Master of before a crisis to design commu- nology, and public companies. local, regional and state level, reg- Science in Integrated Marketing nications plans and train staff to Whether it is litigation, restructur- ulatory actions, operational crises, Communications (IMC). West work with mainstream media, ing, activist shareholder support, and negative press. We have man- Virginia University’s online IMC social media and other key earnings or performance short- aged acts of terrorism, environ- program will give you the practi- publics should the unexpected falls, management succession, or mental disasters and product cal skills needed to build, imple- occur. 

ADVERTISING SECTION  JANUARY 2012 WWW.ODWYERPR.COM 45 Janmagazine:Layout 1 12/22/11 5:32 PM Page 46

OPINION Professional Development Defining public relations sound performance, i.e. without proper By Fraser Seitel action, achieving positive public rela- and of publics with those of that institu- tions is virtually impossible. tion.” These essentials were the case 100 t the risk of Jack O’Dwyer fir- Not bad; most important, the empha- years ago when Ivy Lee and Eddie ing me, good for the PRSA! sis on persuasion to influence attitudes Bernays pioneered the field. And they AThe Public Relations Society of and action. remain key to defining modern practice. America (which really shouldn’t be In 1975, the Foundation for Public • Third, don’t throw the baby out worried about Relations Research and Education with the bath water. Jack’s prying eyes) assigned 65 practitioners to study 472 PRSA arbiters must be careful in their has called for a definitions and come up with one uni- new definition not to impute undue def- redefinition of fying description of the function; an erence to social media. “public relations” 88-word, kitchen sink sentence that, Certainly, social media elements — led in the context of the while waaaay tooooo long, still con- by Facebook and Twitter — are impor- 21st century. tained meritorious elements. tant new means at the disposal of public It’s a timely exer- “Public relations is a distinctive relations professionals. But that’s all cise, particularly in management function which helps they are: means to an end, not an “end” Fraser P. Seitel has an era when the establish and maintain mutual lines of in themselves. been a communications practice of public communications, understanding, For example, while it’s true that social consultant, author and relations has acceptance, and cooperation between teacher for 30 years. He media should be used to “facilitate” the become more valu- an organization and its publics; understanding and acceptance of an is the author of the involves the management of problems Prentice-Hall text, The able, more power- organization’s message, that message or issues; helps management to keep Practice of Public ful, and more must still be “managed” by the organiza- Relations. informed on and responsive to public accepted by socie- tion. opinion; defines and emphasizes the ty. That’s not to The role of public relations profession- responsibility of management to serve say that most people understand what als remains — even in the age of social the public interest; helps management “public relations” is or isn’t. They media — helping manage management’s don’t. Presumably, many still harbor keep abreast of and effectively utilize change, serving as an early warning message so that it is embraced by target the view that public relations is popu- publics. That function hasn’t changed. lated by snake oil salesmen, whose pur- system to help anticipate trends; and uses research and sound and ethical Similarly, while it’s true that every- pose is to “spin” information such that body today, thanks to the ’Net, is a “pub- their side is right, regardless of fair- communication techniques as its prin- cipal tools.” lisher,” the role of public relations hasn’t ness, propriety or truth. changed in this new environment. In 1988, the PRSA formally adopted So shining a spotlight on a redefini- Specifically, the practice of public rela- tion of the practice of public relations is the following simple definition: tions remains one of “influencing” the a real good idea. ”Public relations helps an organiza- content of others, not necessarily in Here’s how I’d suggest the PRSA tion and its publics adapt mutually to imposing content on others. attack its assignment. each other.” • First, consider the history. In considering a new definition, the This, after all, is the time-honored practice of media relations — attempting From its modern beginnings, practi- PRSA should first consider these offer- to influence the interpretation by a third- tioners and scholars have attempted to ings of the past. define public relations. • Second, consider the enduring party reporter of the goodness of a In 1914, Ivy Lee explained the philos- essentials. client’s product or action. Few “imposed ophy of the strange art form he prac- Public relations practiced 100 years content” news releases get printed verba- ticed with clients as revolving around ago and public relations practiced today tim. Whether one uses Facebook or The New York Times “truth”... remains a product of common elements Twitter or a blog or “because sooner or later the public that the PRSA must consider in any def- to influence someone else’s opinion, the will find it out anyway. And if the pub- inition. For example: function of the public relations profes- lic doesn’t like what you are doing, The practice of public relations carries sional remains the same as when change your policies and bring them out two essential functions: 1) publicity, Bernays tried to get the newspapers to into line with what the people want.” i.e. marketing and 2) counseling. ratify the acceptance of women smokers, The emphasis on “truth” and “policy” The essential “skill” or “knowledge” of so that his cigarette client could sell were — and remain — key to the prac- public relations professionals is commu- more product. tice of public relations. nication; both in delivering messages To help jumpstart the PRSA’s effort In 1923, Edward Bernays defined the and listening and acting on feedback. toward redefining what we do, here is a function of his fledgling counseling The most essential principle of public textbook definition of public relations, business as providing: relations practice is always to “tell the submitted by one aging practitioner: “information given to the public, truth.” “Public relations is a planned process persuasion directed at the public to The essence of public relations counsel to influence public opinion, through modify attitudes and actions, and is to “do the right thing,” i.e. public rela- sound character and proper perform- efforts to integrate attitudes and tions must be ethical. ance, based on mutually satisfactory actions of an institution with its publics Positive public relations begins with two-way communication.” 

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Financial Management

everyone an additional client base. Fueling PR firm growth in `12 Although most staff gets excited with a merger or acquisition, there is uncertain- By Richard Goldstein ty that exists and a dynamic within the billing formulas and client contracts. group that must be achieved. Decide who will be the managing partner. Owners must work closely with all Be sure there is synergy. staff to further the socialization of the remember not too long ago, it seemed Failure to conduct an acquisition review new firm. Once the merger or acquisi- the merger market for PR firms was Don’t make the mistake of accepting tion is done, let the public know about it. Ihot and heavy. I thought this area the financial statements of the firm with You went through months of negotia- slowed down. During 2011 there was which you are buying or selling to. Pay tions, due diligence reviews and high definitely an uptick for an acquisition review, which will level meetings. Now the public must in the merger mar- show your company is selling to a credi- know about the company and its new ket. It does seem ble firm. The worth assigned to firms will capabilities. there is still tremen- Organic growth dous interest in larg- determine how much cash you get. Many PR agencies are budgeting for er agencies acquir- You may try and do it yourself, but you increased growth in 2012, either through ing smaller firms. just do not have the experience to maxi- mize the price. merger and acquisition or organic Crossing industry Not looking closely at overhead lines for a moment – growth. Organic growth is internal the acquisition of While the operating expenses of the growth: new clients or increased work Richard Goldstein old firms are not that important, the with existing clients, for example. Will is a partner at CPA firms is as lucrative as ever. overhead commitments are. Look at there be organic growth in 2012? Buchbinder Tunick & According to a survey conducted by Al Company LLP, New There are more long-term leases, copiers and comput- York, Certified Public buyers than sellers. ers. Also, look closely at fixed debt such Croft, publisher of Management Accountants. Even more inter- as loans and profit-sharing plan commit- Strategies, 68% of respondents expect esting is smaller ments. The fixed loan and lease commit- their 2011 operating profits will be up an ments have been known to nix a merger. average of 29%. 39% expect their oper- firms are in great demand. By smaller I Lack of attention to current contracts mean about $1.5M to $2M in billing. I ating profits to be in the 15% -20% have even noticed larger firms interested Analyze elements of the merging firm, range with 28% looking for 11% - 15% in firms as small as $500,000 in fee including fee arrangements, longevity, profit by the end of the year. Two billing. policy on mark-ups of production costs respondents indicated that “Profits will The question is why a merger? For CPA and potential increased fees. Run a Dun be so good I’m ashamed to admit it.” and Bradstreet report on selected clients. Caution firms I believe it is in part infrastructure, Insufficient capitalization difficulty and cost of attracting new Increased growth may also require an clients. To avoid the danger of cash shortfalls, increase in working capital. Many firms It is very difficult for a smaller CPA you must make sure that future billings seem to overlook this factor. Your work- firm to keep up with high rent, especially and collections will be sufficient to meet ing capital is used to pay short-term on the west and east coast, higher payroll and overhead. Consider an initial obligations such as accounts payable malpractice premiums, the competition capitalization of at least two months’ and the current portion of long-term for talent, both industry and professional billing. This will give some room for debt. If your working capital dips too slower collections due to a start-up lag. low, you may run out of cash. Even a regulation, technology changes, and the Termination issues voluminous changes in the tax laws and very profitable PR firm can run into accounting pronouncements, especially The shareholders or other agreement trouble and lose ability to meet short- the potential move to international should include details that relate to a term liabilities. accounting standards. possible termination form the new firm. By way of example, assume a PR firm As overhead started to rise, it became Many mergers just do not work out. is planning 15% growth in 2012. more and more difficult to raise margins Avoid confusion and legal complication Current assets at December 31, 2011 to cover costs. by providing for this possibility. was $200,000 and its current liabilities However, there may be an even more Provisions should include life insurance $150,000; accordingly, working capital significant reason for merger. CPAs that I and disability buyouts, rights of first is $50,000. Assume further that the firm speak to are concerned with their second refusal on your stock or other equity, a wants it target working capital ratio to tier management being able to sustain non-competition clause, buyout agree- be 2 to 1. (A general rule of thumb is to firm growth and fund partner retirement. ments and a demerger clause. Better have a current ratio of 2.0. A current I trust this can also be an issue in the make sure you have a good lawyer when ratio under this may indicate an inabili- PR industry. it comes to these issues. ty to pay current financial obligations Avoid being submerged Thinking about selling, or buying? with a measure of safety.) Here’s what you may need to know. Even if you are not the managing part- Based on the above facts, our PR firm Scanty preliminary reviews ner in an upscale merger, you still want will need to increase working capital by After the name of the new firm, its mis- to be a valuable member of the manage- $100,000 to fuel a 15% growth rate. If sion and titles of all individuals are ment team. Maintain your high level and your growth rate is 15% a year, in twelve agreed upon; compare the books for three don’t get submerged to staff status. This months our PR firm will need $172,500 years, salary and benefits, lawsuits pend- also holds true for the staff you bring to of working capital. This will keep the ing, pension and profit sharing plans, the merger. The merger should give ratio at 2.0. 

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OPINION OPINION Sorrell should eye PR’s No.1 detractor, PRSA By Jack O’Dwyer statement. the revolt against New York dominance, He’s dubious about the value of “social had decreed that staff should be almost artin Sorrell, CEO of WPP, the media,” a topic that is the subject of end- 100% association professionals. His press biggest ad/PR conglomerate, has less webinars/seminars in the U.S. policy (“duck ‘em and screw ‘em”) also Memerged as PR’s No. 1 “There are questions,” he wrote, “about continues to be followed. spokesperson, a role that has been abdicat- whether social networks are effective in Betsy Kovacs, VP from 1980-94, only ed by leaders and staff of what should be delivering commercial messages. Do employed one experienced PR pro during PR’s most visible friends or fans appreciate commercial her term, Donna Peltier, who worked from booster — PR intrusion when they are effectively writing 1984-94. It took Kovacs four years to Society of America. modern-form letters to their friends or appoint Peltier. She was not allowed to The Sorrell fans?” lunch with reporters without Kovacs pres- style — regularly Credibility is PR’s problem ent. We had three such lunches in the ten engaging in free- Another problem with PR and SM is years. wheeling banter with that PR has virtually no credibility among PRS: hospital without doctors the press — is the consumers. That was established by the PRS, hung out to dry by its own study, opposite of that of “Credibility Index” study published in had virtually no one to counteract it. Waltz Jack O’Dwyer PRS elected leaders 1999 after three years of planning and two headed a small PR firm. and president Bill years of fieldwork among 2,500 members In addition to the Credibility study, Murray who don’t of the public. About 5,000 pages of mate- George was hit with three other major neg- even present themselves to rank-and-file rials were created. Professors from atives about which he could do little or members for questioning and who are cur- Harvard and Columbia Universities were nothing. rently enforcing a PR trade press boycott. key players and head of the study was The College of Fellows published in PRS’s last press conference was in Ronald Hinckley, Ph.D., formerly with the August 1999 a two-year study of 16 PR 1993. National Security Council. The PRS and executive recruiters that found that APR WPP has a special duty to take a close Rockefeller Foundations donated had virtually no impact in the job market look at PRS because Mickey Nall, the $150,000 to fund the study that found “PR and was even “a negative,” had “no rele- head of its Atlanta office, is 2012 chair- specialist” ranked 43rd on a list of 45 vance,” or was “a sign of naïveté.” elect and WPP PR units have at least 95 believable information sources. The O’Dwyer Co. reported in detail members of PRS including 43 at Hill & PR pros had long before positioned charges of the Exterior Insulation Knowlton. This gives WPP “clout” with themselves as “advocates” and anything Finishing Systems industry (EIFS) that the the Society. from an advocate is going to be taken with firm of PRS treasurer Lee Duffey was H&K PRS members include executive a grain of salt. Advertising people did not engaged in a negative campaign VPs Claire Koeneman and Hope rate at all in the study, as one PR pro point- bankrolled by the brick industry that Boonshaft, executive managing director ed out. employed a front group called the Stucco Harold Costello, and five senior VPs — PR can bring attention to a subject but Home Owners Coalition. James Cox, Jennifer Lee Eidson, Heather today’s consumer will prowl the web look- Such charges had enough documenta- McNamara, Jennifer Temple and Phyllis ing for what all sorts of experts say. tion that the nominating committee of PRS Tucker. Wikipedia and other sources will be decided not to nominate Duffey as chair- Burson-Marsteller has 19 members explored. Whatever people are saying to elect although the six previous treasurers including chair Harold Burson; U.S. PA each other on social media will be no had automatically moved up to that post. practice chair Michael Lake, and directors match for expert opinions found on the With normal succession thrown into a Michael Bleiberg, Jeffrey Krakoff, David web. Twitter, LinkedIn, etc., often serve as tizzy, PRS then took the unprecedented Rosen, Susannah Wesley, Mary Ritti and tip sheets for knowledgeable articles. step of nominating two members who Jenifer Sarver. Study devastated PRS; PR staff lacking were not even on the board — Kathy Ogilvy has 13 PRS members; Cohn & Leaders and staff of PRS, instead of Lewton as chair-elect and Michael Wolfe, 11, and Public Strategies, 9. mounting a campaign to show that PR can McDermott as treasurer. Lewton defeated Sorrell: future of PR “bright” be responsive to the press and public, Duffey who opposed her on the Assembly Sorrell, who released a statement Dec. 1 lapsed into shock. floor and Joann Killeen defeated that “The future of PR and PA is bright and No Society publication ever printed the McDermott by one vote. different and better than at any time in the table of 45 nor were PR Newswire or The parliamentarian ruled another vote past,” in that same statement championed Businesswire used to announce the results. should be taken since several votes were the value of “third party endorsement,” The 1999 board, headed by Sam Waltz, missing. This was the first year electronic words that almost never appear in U.S. PR announced a month before the study was voting devices were used and they may literature. released (just before the July 4 break) that not have been used properly. However, “If we can get someone to write or say O’Dwyer Co. reporters were taking up too PRS lawyer Arthur Abelman over-ruled something good in editorial content, par- much staff time with questions and leaders the parliamentarian and Killeen was ticularly in a trusted newspaper or maga- and staff would no longer answer them. deemed elected. zine or on a respected TV channel, this There was only one PR person on the George, facing four negative issues by will be more effective than placing a paid- staff of 40+ PR director Richard George. Continued on next page for ad next to the content,” said the Sorrell Patrick Jackson, 1980 president who led 

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himself and unable to deal with the wiping out its Ethics Code in 1999 and have a valid question,” told a BBC News O’Dwyer Co. which was covering them in creating a new Code with no enforcement reporter, “With all due respect, you are detail, quit in October 1999 just before the capability. The cost was $93,229 in 1999 talking to your navel” (after the reporters national conference. and $104,018 in 2000, or a total of asked whether a recession was immi- His predecessor, Steve Erickson, had $197,247. That sum should have gone nent). done the same thing in October 1996. He towards a PR for PR program. Reporters have thick skins and can had only joined PRS in June 1995 but Rosanna Fiske, 2011 chair, has made take it. They much prefer being “duffed” became exasperated with the board’s anti- talking about ethics and diversity the cor- to being snubbed. press policies. He left after a shouting nerstones of her administration. But these If Sorrell can engage in repartee with match between him and COO Ray Gaulke are two of the weakest links in the PRS reporters, than so should U.S. PR pros and 1996 president Louis Morales wit- chain since the Society (90 FTC 324; 1977 and executives. nessed by several members. FTC LEXIS 49) from its earliest years Sorrell himself well understands how The best PR director was Libby acted as a “conspiracy” to deprive clients politics can undermine PR. He spoke Roberge (Aug. 2001-June 2003) who not of “free and open competition” in the sale eloquently to the Institute of PR in 2008 only talked to us but sent 150 member of PR services (barring members from about the “turf wars” that occur in client directories to the press and released new pitching each other’s accounts and forbid- companies, saying “You could argue that and renewal membership stats (5,903 were ding contingency fees) and only two most of the communication we coordi- added in 2002 but 5,769 left, a renewal African-Americans have served on its nate for our clients is aimed at internal rate of 70.5%; 5,324 joined in 2001 while board in 65 years. audiences rather than external ones. To 5,273 left). Better would be promoting the market- express it a little more brutally, probably Two other PR hires, Janet Troy (2004- ing know-how PR firms have developed in the biggest block to progress for our 2008), and Joseph DeRupo (2007-09), a dozen major specialties (healthcare, tech, clients is internal politics.” were not even members of the Society. etc.) as documented by the O’Dwyer Co. A glance at PRS reveals that accredit- Troy told the Bergen Record in 2004 that Reporters get “duffed” by Sorrell ed members, many from the South, she was “flabbergasted that this organiza- The WPP CEO is referred to in the seized control in the mid-1970s and tion with all these offerings existed and I U.K. press as a “straight talker” who won’t let anyone else serve on the board was clueless to it.” does not hesitate to “duff” (rough-up, or hold office. Cedric Bess, a 2000 graduate of Florida beat up) any reporter who gets too Their policies are blatantly anti-press International University and president of aggressive. (current boycott), anti-New York (New the PRS Student Society, served from For instance, mediamonkeyblog York chapter ousted from headquarters in 2002 to March 9, 2007 when he quit sud- reported Oct. 28 that Sorrell, “known for 1992 and only one New York annual con- denly without waiting for a replacement. his unique style of hijacking interviews ference in 23 years), and anti-communi- He captured the attitude of the PR dept. of by duffing up hacks who may or may not cations.  PRS when he mistakenly e-mailed this reporter the following in response to a question: “Can’t I just e-mail (O’Dwyer) a smart remark to piss him off?” WPP should investigate Sorrell’s Dec. 1 statement says that “what we call PR and public affairs” totals $1.3 billion or almost 10% of WPP’s $16 billion in revenues. WPP has a lot of ponies in this horse race and should not stand idle while cer- tain slow horses block the track. The firm should assign one of its 153,000 employees to visit our offices and explore the history of PRS and its current impact on the field. At a minimum, PRS should be forced to start employing a large group of PR pro- fessionals at h.q. who will have the time to mount a PR for PR campaign. PRS could have done a lot in 1999 to offset the results of the survey. It could have confessed that the industry had veered too close to being just advertising and other one-way messaging. It could have opened a midtown New York “PR Information Center” that took questions from the press and public. The Center could serve as a library for use by the public and business people, helping needy businesses to find the right PR firm. Instead, the Society collapsed into itself,

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WASHINGTON REPORT WPP acquires Glover Park Group

PP has acquired Glover Park Group, the Washington-based Democratic public affairs opera- Wtion with more than 140 people. GPG, which has revenue in the $60 million range, is to oper- ate as a standalone operation. Founding partners and former advisors to Vice President Al Gore Carter Eskew, Chip Smith and Mike Feldman are to remain in charge for the “foreseeable future.” Joe Lockhart, the other founding partner and Clinton White House spokesperson, exited for Facebook during the summer. GPG works for clients such as Verizon Wireless, Visa, Korea, Toyota, Churchill Downs, Pfizer, News Corp., BNSF, American Postal Workers Union, United Federation of Teachers and ADP. It also counseled solar power company, Solyndra, the bank- rupt solar power company that has been in the news due to its PR pioneer Dukes dies at 79 $540M federal loan guarantee. GPG has offices in New York, Los Angeles and Boulder.  field Dukes, a respected Washington, D.C., PR coun- selor and pioneering African-American practitioner in Xenophon tapped by CDC Othe industry, died Dec. 7 at Henry Ford Hospital in Detroit, where he started his career in journalism and returned he CDC’s Agency for Toxic Substances and Disease earlier this year. He was 79 and suffered from a prolonged ill- Registry, which handles environmental health, has tapped ness. TWashington, D.C.-based Xenophon Strategies to handle “Ofield was the best communications strategist in rapid response communications as needed, following an RFP Washington,” said Rep. Charles Rangel (D-N.Y.) in a lengthy process. statement. “His legacy will last throughout Washington and our The ATSDR, part of the National Center for Environmental country.” Health, sought pitches to work with its office of communications Dukes was on the staff of Vice President Hubert Humphrey as its scientists and investigators probe hazardous sites around the during the Johnson U.S. administration and set The PR contract is capped at $10 million over 60 months, up his long-running including one base year and four options. PR firm, Ofield Xenophon is led by former Air Transport Assn. PR chief David Dukes & Associates, Fuscus. Its government clients have included the General Services in 1969 with Motown Administration and U.S. Coast Guard. Records as his first The CDC unit issued the RFP in July, when it was engaged with client in the capital. the Environmental Protection Agency on an Exxon crude oil spill Soap manufacturer in the Yellowstone River.  Lever Brothers, the Dukes predecessor to Kaye to head Biden Comms. Unilever, was client No. 2. “I had a love affair with my work,” he told the Black PR elanie Kaye, a former reporter who is a VP at GMMB, Society in New York in 2002, crediting his success to his has taken over the Director of Communications slot for mother, “the epitome of Christianity” who was “bursting with MSecond Lady Jill Biden with the departure of Courtney enthusiasm.” O’Donnell. Dukes’ agency ran continuously for 42 years as he made a Kaye was as a Director at Dittus Communications before mov- mark in D.C. in and out of PR by endeavors like organizing the ing to GMMB in 2007. She entered the agency realm after a stint first Congressional Black Caucus dinner and founding the as press secretary to Wisconsin Gov. Jim Doyle, which followed Black PR Society of Washington. He claimed to have advised journalism posts at the Green Bay News-Chronicle, The Hill and every Democratic presidential campaign since 1972 and WisPolitics.com. often ran professional development seminars for PR pros on O’Donnell, who joined Biden at the outset of the Obama multicultural PR and marketing. administration, headed marketing for the William J. Clinton His federal government PR work included campaigns for the Foundation and was an account director for Fenton U.S. Census Bureau, Dept. of Defense and U.S. Treasury, Communications after several Democratic PR posts, including while private sector clients were CBS Records, AT&T, press secretary for the late Elizabeth Edwards during the 2004 Anheuser-Busch and Don King Productions. Kerry/Edwards presidential bid. Later in his career he helped Howard University produce a Politico reported O’Donnell is moving to Germany with her PR curriculum and he taught the practice at American family.  University. 

50 JANUARY 2012 WWW.ODWYERPR.COM Janmagazine:Layout 1 12/22/11 5:32 PM Page 51

International PR News Nat Strategies says Pakistan Husain Haqqani, a key Zardari ally, penned a memo in the aftermath of the American raid that killed Osama bin Laden pact is dead looking for U.S. support to prevent a military coup. 

ational Strategies has declared null and void a $35,000 a Fiji signs up with Qorvis month contract inked that was supposed to go into effect NOct. 1, 2010 with the Committee Supporting Democracy orvis Communications has scooped up a $40,000 a and Justice in Pakistan. month pact from Fiji to promote business and invest- The 15-month pact was to “foster fact-based, accurate discus- Qment in that Pacific state. The contract is for a year. sion of U.S./Pakistani relations among American opinion lead- Fiji’s government, which was installed following a military ers.” Nat Strategies’ k-global unit was to lead the effort. coup in 2006, has just announced an economic plan that The Washington-based firm had envisioned travels to reduces/drops taxes for 99% of taxpayers and eases rules for Islamabad to better familiarize itself about issues facing Pakistan foreign investors. It promises elections in 2014 in a move and to build relationships with movers & shakers. It also planned back to parliamentary democracy. to support a U.S. visit by President Zardari to the U.S. The government, which is not recognized by the U.S., has Nat Strategies, on Nov. 30, informed the Justice Dept. that it been criticized by its neighbors for cracking down on human “neither performed any services nor received any payments” and labor rights. from the Committee. It deemed the agreement null and void. Fiji, on Dec. 6, distributed — via PR Newswire — news of The original Justice Dept. documentation, it explained, was a report by the Australian Strategic Policy Institute that criti- made “in anticipation of memorializing” the agreement. cized Australia’s effort to isolate Fiji, both politically and Paul Johnson, k-global chief and former Fleishman-Hillard economically. The report found that Fiji is advancing by regional president, told O’Dwyer’s: “We stopped work in March. forging fresh partnerships with China and other Asian We were never paid.” nations. Zardari currently is in Dubai for medical treatment but rumors The Australian government funded that think tank report. swirl that the military is poised to move against him. The Qorvis contract gives the firm the right to use Fiji’s He is slated to appear Dec. 19 before the country’s Supreme name in marketing materials, press releases and on its web- Court to explain why Pakistan’s now former U.S. ambassador, site.  FARA News  NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals.

The Franklin Partnership, Washington, D.C., registered November 4, 2011 for Libya Al Hurra Foundation, regarding informing policymakers in Washington, D.C, including members of Congress, Congressional Committee staff, Administration officials, the Departments of Defense and State, White House, and related agencies, and non-governmental organizations and other interested groups about the Foundation's work in Libya on humanitarian support, civil works projects, and infrastructure development..

Steptoe &Johnson LLP, Washington, D.C., registered December 1, 2011 for Puntland State of Somalia, to advance collaborative relationship with U.S. government to address piracy and other security matters and enhance the stability of the Puntland region.

Law Office of Bart S. Fisher, Washington, D.C., registered November 10, 2011 for Embassy ofthe Republic of the Sudan, regarding representations (including petitions) which will be made to U.S. government agencies regarding sanctions against the Republic of the Sudan. Lobbying News  NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

Akin Gump Strauss Hauer & Feld LLP, Inc., Washington, D.C., registered December 12, 2011 for Nextgen ID, Inc., San Antonio, TX, regarding ssues related to information and infrastructure security.

Altrius Group, LLC, Washington, D.C., registered December 5, 2011 for National Confectioner's Association, Washington, D.C., regarding US sugar policy and the 2012 Farm bill; sugar reform efforts, including the SUGAR Act (S.25); the Free Sugar Act (S.685/H.R.1739); and the Free Market Sugar Act (H.R.1385).

Alcalde & Fay, Washington, D.C., registered December 6, 2011 for ATF Group, Miami, FL, regarding the Farm Bill and Sugar Act.

Bryan Cave LLP, Washington, D.C., registered December 14, 2011 for BATS Global Markets, Inc., Lenexa, KS, regarding transaction taxation, the Dodd Frank Act, the Sarbanes-Oxley Act, and regulations and rules issued and enforced by the Commodity Futures Trading Commission and the Securities and Exchange Commission.

Mr. Andy Wiessner, Snowmass, CO, registered December 7, 2011 for U.S. Energy, Riverton, WY, concerning possible land exchange.

JANUARY 2012 WWW.ODWYERPR.COM 51 Janmagazine:Layout 1 12/22/11 5:32 PM Page 52

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2012 PR Buyer’s Guide

AnnualReports/Design/Branding...... 54 MediaLists...... 71 Associations/Clubs/Societies ...... 54 Media Monitoring ...... 72 Awards/Programs ...... 56 Media(Speech)Training...... 72 Books ...... 58 Media Tours/Roadshows ...... 73 Broadcast Monitoring ...... 62 Mergers &Acquisitions ...... 73 Camera-Ready Releases/Art ...... 63 Newsletters ...... 73 Celebrities ...... 63 Newswires/Press Services ...... 73 Clipping Services ...... 64 Online Information/Databases ...... 74 Conventions/Conference Planners ...... 64 Photo Distribution ...... 74 Copywriters ...... 64 Photographers...... 74 CorporateImageConsultants...... 64 Press Release Distribution ...... 75 CPA/Consulting Services ...... 64 Printing ...... 75 CrisisManagement...... 64 Promotions ...... 75 Directories ...... 64 Public Relations Networks ...... 76 DirectoryPublishers...... 66 Public ServiceAnnouncements ...... 76 E-mail & Fax Services ...... 66 Radio ...... 76 EditorialDistribution...... 66 Research (Marketing Research) ...... 78 Editorial Services ...... 66 Satellite Media Tours ...... 79 Education...... 67 Search Engine Optimization (SEO) ...... 82 Electronic Newsfeeds/Satellite Services ...... 67 Social Media ...... 82 EmploymentServices...... 68 Software Products ...... 84 Executive Search ...... 68 Speakers Service (Talent) ...... 84 Fulfillment ...... 69 Special Events ...... 85 Graphic Services ...... 69 Speechwriting ...... 86 Information Distribution ...... 70 TV Production ...... 86 Interactive/MultimediaServices...... 70 Translation Services ...... 87 Internet Services...... 71 Video ...... 87 Mailing Services ...... 71 Webcasting...... 90 Management Consultants ...... 71 WebsiteDevelopment...... 91 Measurement and Evaluation...... 71 Alphabetical Index ...... 92 2012_buyers_guide_jon.qxp:january_buyers_2011 12/21/11 5:24 PM Page 2

2012 PR BUYER’S GUIDE ANNUAL REPORTS/BRANDING ANNUAL REPORTS/ Advertising Women of New York, 25 W. Assn. for Women in Communications, 45th St., #403, New York, NY 10036. 3337 Duke St., Alexandria, VA 22314. DESIGN/BRANDING 212/221-7969; fax: 212/221-8296. 703/370-7436. www.womcom.org. www.awny.org. Liz Shroeder, Exec. Dir. Pamela Valenzuela, Exec. Dir. Bernhardt Fudyma Design Group, 408 W. 14th St., New York, NY 10014. Alliance for Women in Media, 1760 Old British American Business Inc., 52 212/889-9337. www.bfdg.com. Meadow Rd., #500, McLean, VA 22102. Craig Bernhardt, Pres. Vanderbilt Ave., 20th flr., New York, NY 703/506-3290; fax: 703/506-3266. 10017. 212/661-4060; fax: 212/661-4074. www.allwomeninmedia.org. The Brand Union www.babinc.org. Richard Fursland, CEO; , 114 Fifth Ave., 11th Erin Fuller, Pres. flr., New York, NY 10011. 212/755-4200. Colleen Maloney, Sr. Mgr., Membership & Comms. www.thebrandunion.com. American Assn. of Advertising Agencies Rob Scalea, CEO. (4As), 405 Lexington Ave., 18th flr., New Business Marketing Assn., 1833 Centre York, NY 10174-1801. 212/682-2500; Eisenberg & Assocs. Point Circle, #123, Naperville, IL 60563. , 3311 Oak Lawn fax: 212/682-8391. www.aaaa.org. 630/544-5054, www.marketing.org. Ave., #300, Dallas, TX 75219. 214/528- Nancy Hill, Pres. & CEO. 5990. www.eisenberginc.com. Patrick Farrey, Exec. Dir. Arthur Eisenberg, Pres. American Assn. of Political Consultants, 8400 Westpark Dr., 2nd flr., Chief Marketing Officer Council, 4151 Galperin Design, Inc., 2280 Frederick McLean, VA 22102. 703/245-8020. Middlefield Rd., Palo Alto, CA 94303. Douglass Blvd., #9D, New York, NY 10027. www.theaapc.org. Alana Joyce, Exec. Dir. 650/328-5555. www.cmocouncil.org. 212/873-1121. [email protected]; Donovan Neale-May, Exec. Dir.; www.galperindesign.com. American Independent Writers, 7817 Liz Miller, VP, Programs & Operations. Peter Galperin, Pres. Evening Lane, Alexandria, VA 22306. 703/660-9336. www.amerindywriters.org. The Communication Leadership INC Design, 35 West 35th St., Donald O. Graul Jr., Exec. Dir. Exchange, 65 Enterprise, Aliso Viejo, CA New York, NY 10001. 212/599-2222. 92656. 866/463-6226; fax: 949/715-6931. [email protected]; American League of Lobbyists, 2121 www.thecommunicationexchange.org. www.incdesign.com. Eisenhower Ave., #110, Alexandria, VA Fred Droz, Exec. Dir. Bill Ferguson, Mng. Partner. 22314. 703/960-3011. www.alldc.org. Danielle Abe, Exec. Dir. Johnson Strategic Comms. Inc., P.O. Box 27227, Overland Park, KS 66225- American Marketing Assn., The, 311 South 7227. 913/649-8885; fax: 913/649-5581. Wacker Dr., #5800, Chicago, IL 60606. Council of PR Firms, 317 Madison Ave., www.johnsonstrategic.com. 312/542-9000. www.marketingpower.com. #2320, New York, NY 10017. 877/773- Richard Johnson, Pres. Dennis Dunlap, CEO. 4767. Kathy Cripps, President.

John Kneapler Design, 151 W. 19th St., Arthur W. Page Society, 317 Madison U.S. trade association with 100+ #11C, New York, NY 10011. 212/463- Ave., #2320, New York, NY 10017. member agencies. Mission: build the 9774. www.johnkneaplerdesign.com. 212/400-7959. www.awpagesociety.com. market and firms’ value as strategic John Kneapler. Julia Hood, President. business partners. See “Find-A-Firm” at www.prfirms.org. Also see RFP Lippincott , 499 Park Ave., New York, ASAE & The Center For Assn. Builder (http://rfp.prfirms.org). NY 10022. 212/521-0000. Leadership, 1575 I St., N.W., #1100, www.lippincott.com; [email protected]. Washington, DC 20005. 202/626-2723. CPR, The International Institute For Rick Wise, CEO. www.asaecenter.org. Conflict Prevention and Resolution, 575 John H. Graham, Pres. & CEO. Point Five Design, 118 E. 25th St., 10th Lexington Ave., 21st fl., New York, NY 10022. 212/949-6490; fax: 212/949-8859. flr., New York, NY 10010. 212/414-4309. Assn. for Conflict Resolution, 12100 www.cpradr.org. Kathleen Bryan, Pres./CEO. [email protected]; www.point5.com. Sunset Hills Rd., #130, Reston, VA 20190. Alissa Levin, Prin. 703/234-4141; fax: 703/435-4390. Direct Marketing Assn. www.acrnet.org. Perri E. Mayes, Pres. , 1120 Ave. of the Americas, 13th flr., New York, NY 10036. ASSOCIATIONS/ Assn. for Education in Journalism and 212/768-7277. www.the-dma.org. CLUBS/SOCIETIES Mass Communication, 234 Outlet Pointe Lawrence Kimmel, CEO. Blvd., Ste. A, Columbia, SC 29210. Advertising Club of New York, 989 Ave. 803/798-0271; fax: 803/772-3509. Direct Marketing Club of New York, 54 of the Americas, 7th flr., New York, NY www.aejmc.org. Jennifer McGill, Exec. Adams St., Garden City, NY 11530. 10018. 212/533-8080. Dir. 516/746-6700; fax: 516/294-8141. www.theadvertisingclub.org. www.dmcny.org. Stuart Boysen, Exec. Dir. Gina Grillo, pres. & CEO. Assn. of Strategic Alliance Professionals, 960 Turnpike St., #3A, Canton, MA 02021. Editorial Freelancers Assn., 71 West Advertising Specialty Institute, 4800 781/562-1630 (membership svcs.) 23rd St., 4th flr., New York, NY 10010. Street Rd., Trevose, PA 19053. 800/546- [email protected]; 212/929-5400; fax: 212/929-5439. 1350, 215/953-4000. www.asicentral.com. www.strategic-alliances.org. www.the-efa.org. J.P. Partland, Margaret Timothy M. Andrews, Pres. & CEO. Art Canter, Pres. & CEO. Moser, Co-Execs.

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2012 PR BUYER’S GUIDE ASSOCIATIONS Electronic Retailing Assn., 2000 N. 14th International Digital Enterprise National Investor Relations Institute, St., #300, Arlington, VA 22201. 800/987- Alliance, 1421 Prince St., #230, 225 Reinekers Lane, #560, Alexandria, 6462; 703/841-1751. www.retailing.org. Alexandria, VA 22314. 703/837-1070. VA 22314. 703/562-7700. www.niri.org. Julie Coons, Pres. & CEO. www.idealliance.org. David Steinhardt, Jeffrey D. Morgan, Pres. & CEO. Pres. & CEO. Entertainment Publicists Professional National School PR Assn., 15948 International PR Assn., IPRA Society, P.O. Box 5841, Beverly Hills, , 12 Derwood Rd., Rockville, MD 20855. CA 90209. 888/399-EPPS (3777); Dunley Hill Court, Ranmore Common, 301/519-0496; fax: 301/519-0494. fax: 310/452-9005. www.eppsonline.org. Dorking, Surrey, RH5 6SX, U.K. 44 1483 www.nspra.org. Rich Bagin, Exec. Dir. Marilyn Finegold, Admin. Dir. 280 130. www.ipra.org. National Writers Assn., 10940 S. Parker International Women’s Media Fair Media Council Rd., #508, Parker, CO 80134. 303/841- , c/o Briarcliffe Foundation, 1625 K St., NW, #1275, College, 1055 Stewart Ave., Bethpage, NY 0246. www.nationalwriters.com. Washington, DC 20006. 202/496-1992; Sandy Whelchel, Exec. Dir. 11714. 855/432-4763 (855/4FAIR-ME). fax: 202/496-1977. [email protected]. www.fairmediacouncil.org. Liza Gross, Exec. Dir. New England Society for Healthcare Jaci Clement, Exec. Dir. Comms., PO Box 336, Rowley, MA Issue Management Council, 207 Loudoun 01969. 978/948-8600. www.neshco.org. Florida PR Assn. , 40 Sarasota Ctr. Blvd., St. S.E., Leesburg, VA20175. 703/777- Kelly Woodsum, Exec. Dir. #107, Sarasota, FL 34240. 941/365-2135. 8450. www.issuemanagement.org. www.fpra.org. Cheray Keyes-Shima, Teresa Yancey Crane, Pres. New York Financial Writers Assn., P.O. Christopher Carroll, Co-Exec. Directors. Box 338, Ridgewood, NJ 07451. 201/612- LACP - League of American Comms. 0100. www.nyfwa.org. Healthcare Businesswomen’s Assn., 373 Professionals, 11622 El Camino Real, Route 46 West, Bldg. E, #215, Fairfield, NJ #100, San Diego, CA 92130. 800/709- New York Market Radio Assn., 125 W. 07004. 973/575-0606; fax: 973/575-1445. LACP. www.lacp.com. 55th St., 21st flr., New York, NY 10019. www.hbanet.org. Carol Davis-Grossman, Tyson Heyn, Founder. 646/254-4493. www.nymrad.org. Exec. Dir. Deborah Beagan, Exec. Dir. National Assn. of Broadcasters, 1771 N St., N.W., Washington, DC 20036. Hospitality Sales & Mktg. Assn. Int’l., New York Women in Communications, 202/429-5300. www.nab.org. 355 Lexington Ave., 15th flr., New York, 1760 Old Meadow Rd., #500, McLean, Dennis Wharton, Exec. VP, Media Rels. VA 22102. 703/506-3280; fax: 703/506- NY 10017-6603. 212/297-2133; fax: 3266. www.hsmai.org. Fran Brasseux, National Assn. of Business Political 212/370-9047. www.nywici.org; [email protected]. Maria Ungaro, Exec. Exec. Dir. Action Committees, 101 Constitution Dir. Ave., N.W., #L-110, Washington, DC Institute for PR, P.O. Box 118400, 2096 20001. 202/341-3780. www.nabpac.org. Online News Assn., P.O Box 65741, Weimer Hall, Gainesville, FL 32611-8400. Geoff Ziebart, Exec. Dir. 352/392-0280. www.instituteforpr.org. Washington, DC 20035. 646/290-7900. Frank Ovaitt, Pres. & CEO. National Assn. of Government [email protected]; www.journalists.org. Jane McDonnell, Communicators, 201 Park Washington Exec. Dir. International Association of Business Court, Falls Church, VA 22046. 703/538- Communicators, 601 Montgomery St., 1787. www.nagconline.org. Pennsylvania Assn. for Gov’t Relations, #1900, San Francisco, CA 94111. Elizabeth Armstrong, Exec. Dir. PO Box 116, Harrisburg, PA 17108. 415/544-4700; fax: 415/544-4747. 717/540-4391; fax: 717/657-9708. www.iabc.com. Julie Freeman, Pres. National Assn. of Personnel Services, 6625 Hwy. 53 East, Ste. 410-201, www.pagr.org. International Assn. of Business Dawsonville, GA 30534. Tel: 706/531- 0060. www.recruitinglife.com. Philadelphia PR Assn., PO Box 579, Communicators, Washington, D.C. John Sacerdote, Pres. Moorestown, NJ 08057. 215/557-9865. Chapter, 10378 Democracy Lane, Ste. A, www.ppra.net. Denise Downing, Exec. Fairfax, VA 22030. 703/267-2322; National Black PR Society, 14636 Dir. fax: 703/691-0866. www.iabcdcmetro.org. Runnymede St., Van Nuys, CA 91405. Sherri Core, Dir. of Administration. 888/976-0005. www.nbprs.org. Wynona Professional Marketing Forum, 422 Redmond, Pres. International Assn. of Online Salisbury House, London Wall, London, Communicators, Rowan University, 37 National Foundation for Women EC2M 5QQ, U.K. 44 20 7786 9786; fax: 44 20 7786 9799. Jo Summers, PM Bozorth Hall, 201 Mullica Hill Rd., Legislators, 910 16th St., N.W., #100, Forum Regional Dir. – N.Y. Glassboro, NJ 08028. [email protected]; Washington, DC 20006. 202/293-3040; fax: www.pmforumglobal.com. www.onlinecommunicators.org. 202/293-5430. www.womenlegislators.org. Robin Read, Pres. & CEO. International Assn. of Speakers Promotional Products Assn. Int’l., 3125 Bureaus, 3933 S. McClintock Dr., #505, National Hispanic Media Coalition, 55 Skyway Circle North, Irving, TX 75038- Tempe, AZ 85282. 480/839-1423; fax: S. Grand Ave., Pasadena, CA 91105. 3526. 888/426-7724; 972/258-3041; 480/603-4141. www.iasbweb.org. Marie 626/792-6462. [email protected]. Alex fax: 972/258-3092. www.ppa.org. Anne Fredette, Exec. Dir. Nogales, Pres. & CEO Lardner, Sr. Mgr., Public Affairs.

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2012 PR BUYER’S GUIDE ASSOCIATIONS Public Affairs Council, 2033 K St., Society of Professional Journalists, 3909 APEX Awards, Communications #700, Washington, DC 20006. 202/872- N. Meridian St., Indianapolis, IN 46208- Concepts, Inc., 7481 Huntsman Blvd., 1790; fax: 202/835-8343. www.pac.org. 4045; 317/927-8000; fax: 317/920-4789. #720, Springfield, VA 22153-1648; Douglas Pinkham, Pres. www.spj.org. Joe Skeel, Exec. Dir. 703/643-2200. info@ApexAwards; www.ApexAwards.com. John De Lellis, Public Relations Society of America Software and Information Industry Editor and Publisher; Anne Lopez, APEX (PRSA), 33 Maiden Lane, 11th flr., New Assn., 1090 Vermont Ave., NW, 6th flr., Program Manager. York, NY 10038. 212/460-1400. Washington, DC 20005. 202/289-7442; www.prsa.org. Arthur Yann, VP, PR. fax: 202/289-7097. www.siia.net. Association TRENDS Annual All-Media Ken Wasch, Pres. Contest, a division of Columbia Books PRSA/Georgia, 4971 Staverly Lane, and Information Services, 8120 Norcross, GA 30092. 770/449-6369; fax: Texas PR Assn., 1700 Pacific Ave., Woodmont Ave., #110, Bethesda, MD 770/449-6589. www.prsageorgia.org. #1050, Dallas, TX 75201. 214/379-3701. 20814. 202/464-1662. Fee: $85 per entry. Denise Grant. www.tpra.com. www.associationtrends.com. Maggie Kozlov. PRSA/New York Chapter, 41 Madison Washington Women in PR, Washington Ave., 5th flr., New York, NY 10010. Square, P.O. Box 65297, Washington, DC Associations Advance America Awards, 212/228-7228; fax: 973/575-1445. 20035. [email protected]; www.wwpr.org. ASAE & The Center for Assn. www.prsany.org. [email protected]. Leadership, 1575 I St., N.W., #1100, Word of Mouth Marketing Assn., 65 Washington, DC 20005-1103. 202/626- 2723; fax: 202/371-8315. PRSA/National Capital Chapter, 10378 East Wacker Pl., #500, Chicago, IL 60601. 312/853-4400. www.womma.org. www.asaecenter.org. Robert Hay, Mgr., Democracy Lane, Ste. A, Fairfax, VA Public Policy. 22030. 703/691-9212. www.prsa-ncc.org. Kristen Smith, Exec. Dir. Sherri Core, Chapter Mgr. Women in Government Relations, 801 Astrid Awards, Sponsored by MerComm, N. Fairfax St., #211, Alexandria, VA Inc., 500 Executive Blvd., Ossining-on- Publicity Club of Chicago, P.O. Box 484, 22314. 703/299-8546; fax: 703/299-9233. Hudson, NY 10562. 914/923-9400. Park Ridge, IL 60068. 773/463-5560; www.wgr.org. Kimberly Korbel, Exec. www.mercommawards.com. fax: 773/463-5570. www.publicity.org; Dir. Reni L. Witt, Pres. [email protected]. Kim Biederman. Audio-Visual Awards (AVA), Association Publicity Club of New England, 131 AWARDS/PROGRAMS of Marketing and Communication DW Hwy., #521, Nashua, NH 03060. Professionals, 2320 Superior Dr., Ste A, 603/718-8675. www.pubclub.org. Adrian Awards, Hospitality Sales & Arlington, TX 76013. 817/276-9829. Ani Jigarjian, Pres. Mktg Assn. Int’l, 1760 Old Meadow Rd., www.avaawards.com. #500, McLean, VA 22102. 703/506-3280; Publicity Club of New York, P.O. Box fax: 703/506-3266. www.hsmai.org. Bell Ringer Awards Fran Brasseux, Exec. VP. , Publicity Club of 6765, FDR Station, New York, NY New England, 131 DW Hwy., #521, 10150-6765. 212/978-7269. Nashua, NH 03060. 603/718-8675. www.publicityclub.org. Peter Himler, Pres. Advertising Woman of the Year Award, www.pubclub.org/bellringer-awards. Ani Advertising Women of New York, 25 W. Jigarjian, Pres. Radio Television Digital News Assn., 45th St., #403, New York, NY 10036. 529 14th St., N.W., #425, Washington, 212/221-7969. www.awny.org. Big Apple Awards, Public Relations DC 20045. 202/659-6510; fax: 202/223- Liz Schroeder, Exec. Dir. Society of America-N.Y. Chapter, 41 4007. www.rtnda.org. Ryan Murphy, Madison Ave., 5th flr., New York, NY Digital Media Editor. AME - Adv. & Marketing Effectiveness 10010. 212/228-7228. [email protected]; Awards, Adv., Marketing and PR cam- www.prsany.org. Harry Zlokower, Pres. Society for Healthcare Strategy & paigns, 260 W. 39th St., 10th flr., New Market Development, 155 N. Wacker York, NY 10018. 212/643-4800. Blue Pencil & Gold Screen Awards, Dr., #400, Chicago, IL 60606. 312/422- www.AMEawards.com. National Assn. of Government 3888. www.shsmd.org. Lauren Barnett, Alisun Armstrong, Exec. Dir. Communicators, 201 Park Washington Exec. Dir. Court, Falls Church, VA 22046. 703/538- American Hotel & Lodging Assn.’s 1787. www.nagc.com. Elizabeth Society of American Business Editors Stars of the Industry Awards, 1201 New Armstrong, Exec. Dir. and Writers, Inc., Walter Cronkite York Ave., NW, #600, Washington, DC School of Journalism and Mass 20005. 202/289-3100; 202/289-3199. Bronze Anvil Award of PR Society of Communication, Arizona State Univ., 555 www.ahla.com. Kathryn Potter, Sr. VP, America, 33 Maiden Lane, 11th flr., New N. Central Ave., #302, Phoenix, AZ Mktg. & Comms. York, NY 10038. 212/460-1400. 85004. www.sabew.org. 602/496-7862. www.prsa.org. Arthur Yann, VP, PR. ARC Awards, Sponsored by MerComm, Society of American Travel Writers Inc. 500 Executive Blvd., Ossining-on- Bulldog Awards for Media Relations, (SATW), 11950 W. Lake Park Dr., #320, Hudson, NY 10562. 914/923-9400. Bulldog Reporter, 124 Linden St., Milwaukee, WI 53224. 414/359-1625. www.mercommawards.com. Oakland, CA 94607. 510/596-9300. www.satw.org. Cindy Lemek, Exec. Dir. Reni L. Witt, Pres. 800/959-1059. www.bulldogreporter.com.

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2012 PR BUYER’S GUIDE AWARDS Clarion Awards, Assn. for Women in Golden World Awards, International PR New York Int’l Assn. of Business Communications, 3337 Duke St., Assn., 12 Dunley Hill Court, Ranmore Communicators, Communicator of the Alexandria, VA 22314. 703/370-7436. Common, Dorking, Surrey RH5 6SX, Year Award, PO Box 7928, FDR Station, www.womcom.org. Pamela Valenzuela, U.K. 44 1483 280 130. www.ipra.org. New York, NY 10150-7928. 212/253- Exec. Dir. 4092. www.nyiabc.com. Barbara Coen, Hermes Creative Awards, Association of Chapter Admin. CLIO Awards, 770 Broadway, 7th flr., Marketing and Communication New York, NY 10003. 212/683-4300. Professionals, 2320 Superior Dr., Ste A, Outstanding Educator Award of PR www.clioawards.com. Karl Vontz, Dir., Arlington, TX 76013. 817/277-4040. Society of America, 33 Maiden Lane, CLIO Awards. www.hermesawards.com. 11th flr., New York, NY 10038. 212/460- 1400. www.prsa.org. Arthur Yann, VP, PR. CODiE Awards, Software & Information iNova Awards, Sponsored by MerComm, Industry Assn., 1090 Vermont Ave., N.W., Inc., 500 Executive Blvd., Ossining-on- PR News Platinum PR Awards, Access 6th flr., Washington, DC 20005. 202/289- Hudson, NY 10562. 914/923-9400. Intelligence LLC, 4 Choke Cherry Rd., 7442. www.siia.net/codies. www.mercommawards.com. Rockville, MD 20850. 301/354-2000. Ken Wasch, Pres. Reni L. Witt, Pres. PRWeek Awards, 114 W. 26th St., New ECHO Awards, Direct Marketing Assn., Jack Felton Golden Ruler Award, York, NY 10001. 646/638-6000. 1120 Ave. of the Americas, 13th flr., Institute for PR, Univ. of Fla., P.O. Box New York, NY 10036. 212/768-7277. 118400, 2096 Weimer Hall, Gainesville, Paul M. Lund Public Service Award of www.dma-echo.org. FL 32611-8400. 352/392-0280. PR Society of America, 33 Maiden Lane, Lawrence Kimmel, CEO. www.instituteforpr.org. Frank E. Ovaitt, 11th flr., New York, NY 10038. 212/460- Pres. & CEO. 1400. www.prsa.org. Arthur Yann, VP, PR. Excellence in Automotive PR Awards, Automotive PR Council, 1301 W. Long Magellan Awards, LACP - League of Public Relations Professional of the Lake, #225, Troy, MI 48098. 248/952- American Comms. Professionals, 11622 Year Award of PR Society of America, 6401, ext 245. www.autopr.org. El Camino Real, #100, San Diego, CA 33 Maiden Lane, 11th flr., New York, NY Greg Janicki. 92130. 858/227-9200; 800/709-LACP. 10038. 212/460-1400. www.prsa.org. www.lacp.com. Arthur Yann, VP, PR. Galaxy Awards, sponsored by MerComm Inc., 500 Executive Blvd., Ossining-on- MarCom Awards, Association of ReBrand 100 Global Awards, P.O. Box Hudson, NY 10562. 914/923-9400. Marketing and Communication 6791, Providence, RI 02940. 401/277- www.mercommawards.com. Professionals, 2320 Superior Dr., Ste A, 4877. www.rebrand.com. Reni L. Witt, Pres. Arlington, TX 76013. 817/303-2769. www.marcomawards.com. Sigma Delta Chi Awards, c/o Society of Gold Anvil Award of PR Society of Professional Journalists, Eugene S. America, 33 Maiden Lane, 11th flr., Matrix Awards, NY WICI, 355 Pulliam National Journalism Center, 3909 New York, NY 10038. 212/460-1400. Lexington Ave., 15th flr., New York, NY N. Meridian St., Indianapolis, IN 46208- www.prsa.org. Arthur Yann, VP, PR 10017. 212/297-2133; fax: 212/370-9047. 4045. 317/927-8000. www.spj.org. www.nywici.org. Maria Ungaro, Exec. Dir. Joe Skeel, Exec. Dir. Gold Circle Awards, ASAE & The Center for Assn. Leadership, 1575 I St., Mercury Awards, Sponsored by Silver Anvil Awards of PR Society of NW, #1100, Washington, DC 20005. MerComm, Inc., 500 Executive Blvd., America, 33 Maiden Lane, 11th flr., New 202/626-2723. www.asaecenter.org. John Ossining-on-Hudson, NY 10562. 914/923- York, NY 10038. 212/460-1400. H. Graham, Pres. & CEO. 9400. www.mercommawards.com. www.prsa.org. Arthur Yann, VP, PR Reni L. Witt, Pres. Silver Apple Awards, Direct Marketing Gold Ink Awards, North American NAGC Communicator of the Year Club of New York, 54 Adams St., Garden Publishing Co., 1500 Spring Garden St., Award, National Assn. of Government City, NY 11530. 516/746-6700, ext. 201. 12th flr., Philadelphia, PA 19130. Communicators, 201 Park Washington www.dmcny.org. Stuart Boysen, Exec. 215/238-5300; 888/627-2630; fax: Ct., Falls Church, VA 22046. 703/538- Dir. 215/409-0100. www.goldink.com. 1787. www.nagc.com. Mike Cooper. Elizabeth Armstrong, Exec. Dir. Silver Spur/Best of Texas Awards, Texas PR Assn., 1700 Pacific Ave., #1050, Gold Quill Awards, International Assn. New Jersey Awards, New Jersey Adv. Dallas, TX 75201. 214/379-3701. of Business Communicators, 601 Club, 199 Prospect Ave., P.O. Box 7250, www.tpra.com. Montgomery St., #900, San Francisco, North Arlington, NJ 07031. 201/998- CA 94111. 415/ 544-4700. 5133; fax: 201/998-7839. Society for Technical Communication, www.iabc.com. Julie Freeman, Pres. www.njadclub.org. STC Awards, 9401 Lee Hwy., #300, Fairfax, VA 22031. 703/522-4114; fax: Golden Trumpet Awards, Publicity Club New York Festivals, International 703/522-2075. www.stc.org. of Chicago, P.O. Box 484, Park Ridge, IL Television & Film Awards, International 60068. 773/463-5560; fax: 773/463-5570. Advertising Awards, and more. 260 W. The Telly Awards, 22 W. 21st St., 7th flr. www.publicity.org; [email protected]. 39th St., 10th flr., New York, NY 10018. North, New York, NY 10010. 212/675- Kim Biederman. 212/643-4800. www.newyorkfestivals.com. 3555. www.tellyawards.com.

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2012 PR BUYER’S GUIDE BOOKS W. Howard Chase Award, Issue Branding Only Works on Cattle: The The Clinton Tapes, by Taylor Branch, Management Council, 207 Loudoun St. New Way to Get Known (and Drive Simon & Schuster, 2009, 720 pages. S.E., Leesburg, VA 20175. 703/777-8450. Your Competitors Crazy), by Jonathan www.issuemanagement.org. Teresa Salem Baskin, Business Plus, New York, The Cluetrain Manifesto: The End of Yancey Crane. NY, 2008, 261 pages. Business As Usual, by Christopher Locke, Rick Levine, Doc Searls, David Building Buzz: How to Reach and Weinberger, Perseus Publishing, 190 pages. BOOKS Impress Your Target Audience, by Marisa D’Vari, Career Press, Franklin Complete Publicity Plans: How to Achieve Sales Excellence: The 7 Lakes, NJ, 2005, 253 pages. Create Publicity That Will Spark Customer Rules for Becoming the New Media Exposure and Excitement Sales Professional , by , by Howard Stevens Bush at War, by Bob Woodward, Simon Sandra Beckwith, Adams Media Corp., and Theodore Kinni, Platinum Press, 236 & Schuster, 416 pages. 1st edition, 352 pages. pages. Business-to-Business Communications Confessions from the Corner Office: 15 The Age Curve: How to Profit from the Handbook, by Fred Messner, Assn. of Instincts That Will Help You Get There, Coming Demographic Storm , by Nat’l Advertisers, Publications Dept., 155 by Scott Aylward and Pattye Moore, John Kenneth W. Gronbach, Amacom Books, E. 44th St., New York, NY 10017, 302 Wiley & Sons, Inc., 229 pages. New York, 2008, 268 pages. pages. The Confessions of an Ink-Stained Alice: Alice Roosevelt Longworth, from The Capital Campaign Handbook: Wretch: An Insider’s Secrets to Getting White House Princess to Washington How to Maximize Your Fund-Raising Press, by John Persinos, Larstan Power Broker , by Stacy A. Cordery, Campaign, by David Hauman, The Taft Publishing, Potomac, MD, Sept. 2006, Viking Adult, 2007, 608 pages. Group, 835 Penobscot Bldg., 645 Griswald 176 pages. St., Detroit, MI 48226. Alpha Dogs: The Americans Who Conquering Consumerspace: Turned Political Spin Into a Global Marketing Strategies for a Branded Business, by James Harding, Farrar World, by Michael Solomon, Amacom. Straus and Giroux, 2008, 272 pages. 1st edition, April 2003, 276 pages.

The Anatomy of Buzz Revisited: Real- Corporate Greening 2.0: Create and Life Lessons in Word-of-Mouth Caplan Communications LLC, 1700 Communicate Your Company’s Climate Marketing, by Emanuel Rosen, Rockville Pike, Suite 400, Rockville, MD Change & Sustainability Strategies, by Doubleday, New York, NY, 2nd Edition, 20852. 301/998-6592. Aric Caplan, Pres. E. Bruce Harrison, PublishingWorks, 2009, 360 pages. [email protected]; 2008, 256 pages. www.caplancommunications.com. Arthur W. Page: Publisher, Public The Creative Side of Public Relations Specialties: , Relations Pioneer, Patriot, by Noel L. Aspatore Books, 107 pages. Griese, www.anvilpub.com, 427 pages. •Publicizes current affairs books, political and business titles. Crisis Communications: A Casebook •Launches new, Author 101: Bestselling Book Publicity, Approach, by Kathleen Fearn-Banks, non-fiction by Rick Frishman and Robyn Spizman, Lawrence Erlbaum Assocs., 368 pages. Adams Media, division of F+W books for major Publications, 2006, 256 pages. publishers and The Crisis Manager: Facing Risk and authors. Responsibility, by Otto Lerbinger, Beauty Bias, by Deborah Rhode, Oxford •Positions Lawrence Erlbaum Assocs., 393 pages. University Press, May 2010, 238 pages. authors on drive time Critical 2nd Phase of Your Professional Beer and Circus: How Big-Time radio, public Life, by Robert Dilenschneider, Citadel College Sports is Crippling radio and radio networks. Trade, 240 pages. Undergraduate Education, by Murray In 2006, O’Dwyer’s magazine Sperber, Owl Books, 2000, 352 pages. honored Caplan Communications Damage Control: Why Everything You with “O’Dwyer’s Award for Public Know About Crisis Management Is Benchmarking Basics: Looking for a Communications Excellence.” Wrong, by Eric Dezenhall and John Better Way, by James G. Patterson, Crisp Weber, Penguin Group, 212 pages. Publications, 79 pages. Capturing Consumers, by Peter Francese, American Demographics, P.O. Dancing with the Bear: Crisis Best Practice Measurement Strategies, Box 68, Ithaca, NY 14851. 607/273-6343. Management in Eastern Europe, by J. Melcrum Publishing Ltd., 70 W. Hubbard, 192 pages. Michael Willard, Summit Books, 142 #403, Chicago, IL 60610. 1-866/Melcrum. pages. [email protected]. CEO Capital, by Leslie Gaines-Ross, John Willey & Sons, 288 pages. Deadly Spin, by Wendell Potter, The Best War Ever: Lies, Damned Lies, Bloomsbury Press, 2010, 288 pages. and the Mess in Iraq, by Sheldon The Chief: The Life of William Rampton, John Stauber, Tarcher/Panquin, Randolph Hearst, by David Nasaw, Dealing Effectively With The Media, by New York, Sept. 2006, 241 pages. Mariner Books, 704 pages. John Wade, Crisp Publications, 83 pages.

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2012 PR BUYER’S GUIDE BOOKS Desperate Networks, by Bill Carter, Full Frontal: That “Ole Time” PR, by How to Win in Washington, Blackwell Doubleday, New York, 2006, 404 pages. Richard Laermer with Michael Publishers, c/o AIDC, P.O. Box 20, Princhinello, Bloomberg Press, 256 pages. Williston, VT 05495, 800/488-2665, #27, Developing and Enforcing a Code of 161 pages. Business Ethics, by Gary Ward, Pilot Getting New Clients, by Richard Connor, Books, PO Box 2102, Greenport, NY Wiley, 1 Wiley Dr., Somerset, NJ 08875, How to Write and Give a Speech, by 11944. 516/477-1094, 47 pages. 1988, 304 pages. Joan Detz, St. Martin’s Press, 175 Fifth Ave., New York, NY 10010. 800/288- Dispensing With the Truth, by Alicia Getting Over Yourself, by Barbara Rocha, 2131, 1992, 204 pages. Mundy, St. Martin’s Press, 402 pages. Barbara, Bouldin Hill Press, 214 pages. Idea Selling, by Sam Harrison, How E-Mail Selling Techniques: That Really Getting Your 15 Minutes of Fame and Books, Cincinnati, 2010, 248 pages. Work, by Stephan Schiffman, Adams More!, by Edward Segal, John Wiley & Media, 147 pages. Sons. Ideawise: How to Transform your Ideas, by Steven Rivkin and Fraser P. The Elusive Fan: Reinventing Sports in Give and Take: A Candid Account of Seitel, HarperJohnWiley & Sons, 256 pages. a Crowded Marketplace, by Irving Rein, Corporate Philanthropy, Levy, Reynold, Philip Kotler and Ben Shields, McGraw- Harvard Business School Press, 1999. Image Marketing: Using Public Hill, June 2006, 300 pages. Amazon.com. 235 pages. Perception to Attain Business Objectives, by Joe Marconi, McGraw-Hill, 256 pages. Emotional Branding: How Successful Guerilla Marketing For Writers, by Jay Brands Gain the Rational Edge, by Conrad Levinson and Rick Frishman, In The Court Of Public Opinion: Daryl Travis, Crown Business, 302 pages. Larsen. F&W Publishing. 2001, 292 pages. Winning Your Case with Public Relations, John Wiley & Sons, 1st edition, 258 pages. Eyewitness to Power: The Essence of Guerilla PR: How to Wage An Effective Leadership, Nixon to Clinton, David Publicity Campaign..., Without Going In the Line of Fire: How to Handle Gergen, Simon & Schuster, 2000, 384 pages. Broke, Michael Levine, HarperBusiness, Tough Questions...When it Counts, by 10 E. 53rd St., New York, NY 10022, 256 Jerry Weissman, Pearson/Prentice Hall, Everything You Ever Wanted to Know pages. Upper Saddle River, NJ, 2005, 185 pages. About Social Media, But Were Afraid to Ask…: Building Your Business Using Guerrilla Publicity, by Jay Conrad, Rick The Inside Advantage: The Strategy Consumer Generated Media, by Hilary Frishman, Jill Lublin, Adams Media Corp, That Unlocks the Hidden Growth in JM Topper, iUniverse, Inc., Bloomington, 304 pages. Your Business, by Robert H. Bloom with IN, 2009, 172 pages. Dave Conti, McGraw-Hill, 222 pages. Handbook of Management Consulting The Fall of Advertising and the Rise of Services, by Samuel W. Barcus III and Integrated Marketing Communications: PR, by Al Ries and Laura Ries, Harper Joseph W. Wilkinson, McGraw-Hill. 11 Putting it Together & Making it Work, Business Publishers, 320 pages. West 19th St., New York, NY 10011. by Done E. Schultz, Stanley Tannenbaum, 212/337-5945. 800/531-0007, 768 pages. Robert F. Lauterborn, McGraw-Hill, 218 Father of Spin, by Larry Tye, Crown pages. Publishers, 201 East 50th St., New York, The Hero’s Farewell: What Happens NY 10022. When CEOs Retire, by Jeffrey Integrity: The Courage to Meet the Sonnenfeld, Oxford University, 200 Demands of Reality, by Dr. Henry Cloud, The Flak: A PR Journey, by J. Michael Madison Ave., New York, NY 10016. Collins, an imprint of HarperCollins Willard, Vidalia House Publishing, 800/334-4249, 1991, 336 pages. Publishers, New York, 2006, 292 pages. Ukraine, 1st edition, 393 pages. High Visibility: Transforming your International Communications For Immediate Release: Shape Minds, Personal and Professional Brand, by Strategy: Developments in Cross- Build Brands, and Deliver Results with Irving Rein and Philip Kotler, with Cultural Communications, PR and Game-Changing Public Relations, by Michael Hamlin and Martin Stoller, Social Media, by Silvia Cambie and Yang- Ronn Torossian, BenBella Books, 2011, McGraw Hill, New York, NY, January May Ooi, Kogan Page, London and 296 pages. 2006, 366 pages. Philadelphia, 2009, 222 pages.

The Fortune Tellers, by Howard Kurtz, How to Create Winning Employee International Libel & Privacy Free Press, 2000, 382 pages. Publications, by Patrick Williams, Joe Handbook: A Global Reference for Williams Comms. Journalists, Publishers, Webmasters, Franklin & Lucy: President Roosevelt, and Lawyers, by Charles J. Glasser Jr., Mrs. Rutherfurd, and the Other How to Find Business Intelligence in Bloomberg Press, New York, 2006, 391 Remarkable Women in His Life, by Washington, Washington Research Pub., pages. Joseph E. Perciso, Random House, New P.O. Box 19005, Washington, DC 20036- York, 2008. 9005. 202/333-3533. Investor Relations: The Art of Communicating Value, Four Basic Free Publicity: A TV Reporter Shares How to Get Publicity (And Make the Steps to a Successful IR Program & the Secrets for Getting Covered on the Most of It Once You’ve Got It), by Creating the Ultimate Communications News, by Jeff Crilley, Brown Books, 128 William Parkhurst, HarperBusiness, 2000, Platform, by Jeffrey Corbin, Aspatore pages. 287 pages. Books, www.aspatore.com.

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2012 PR BUYER’S GUIDE BOOKS A Journalistic Approach to Good Writing: Managing Public Relations, James Media Training: A Complete Guide To The Craft of Clarity, by Robert M. Knight, Grunig, HBJ College Publishers, 301 Controlling Your Image, Message, & Iowa State Univ. Press, 269 pages. Commerce, #3700, Fort Worth, TX 76102. Sound Bites, by TJ Walker, Media 800/447-9479, 550 pages. Training Worldwide, New York, N.Y., 1st Law of Public Communication, 2nd ed., Edition, December 2004, 176 pages. by Kent Longman Middleton, Allyn & Managing the Corporate Image: The Bacon. 624 pages. Key to Public Trust, by James G. Gray, Milestones in Mass Communications Jr., Quorum Books,174 pages. Research, by Shearon Lowery, Addison Lesly’s Handbook of PR & Wesley Publishing, 1987, 415 pages. Communications, by Philip Lesly, Managing the Professional Service McGraw-Hill, 224 pages. Firm, by David H. Maister, The Free Mind Your X’s & Y’s: Satisfying the 10 Press, 1230 Ave. of the Americas, New Cravings of a New Generation of Lipstick on a Pig: Winning in the No- York, NY 10020, 384 pages. Consumers, by Lisa Johnson with Cheri Spin Era by Someone Who Knows the Hanson, Free Press, 275 pages. Game, by Torie Clarke, Free Press, A The Marketer’s Guide to PR in the 21st Division of Simon & Schuster, New York, Century, by Thomas L. Harris & Patricia Moses: CEO, Lessons in Leadership, by NY, 2006, 254 pages. T. Whalen, Thomson, New York, NY, Robert Dilenschneider, New Millennium, 2006, 287 pages. 2004, 192 pages. The Little Green Marketing Book, by Tim McMahon, Spring Rain Publishing, Marketing: An Introduction, Prentice Networking Magic: Find the Best - New York, 2004, 89 pages. Hall, P.O. Box 11071, Des Moines, IA from Doctors, Lawyers, and Accountants to Homes, Schools, and 50336-1071, 800/947-7700, 714 pages. The Lost Art of the Great Speech: How Jobs, by Rick Frishman and Jill Lublin to Write One-How to Deliver it, Marketing Myths that are Killing with Mark Steisel Adams Media, Avon, American Mgmt. Assn., 288 pages. Business: The Cure for Death Wish Mass., 2004, 264 pages. Marketing, by Kevin J. Clancy and Make Your Events Special: How to New Dimensions in Investor Relations Robert S. Shulman, McGraw-Hill, 11 W. , Plan and Organize Successful Special by Bruce Marcus and Sherwood Wallace, Events for Non-profit Organizations 19th St., New York, NY 10019. 212/337- , by 5945, 308 pages. 1700 2nd St., #202, Highland Park, IL Ted Geier, Cause Effective, 1986, 39 W. 60035, 847/296-4200. 14th St., #408, New York, NY 10011. Marketing PR: The Hows That Make it 212/807-6896, 127 pages. The New PR: An Insider’s Guide to Work, by Rene A. Henry Jr., Iowa State Changing the Face of Public Relations, Press. 2121 S. State Ave., Ames, IA Making News in the Digital Era, by by Phil Hall, Larstan Publishing, 181 pages. 50014-8300, 800/862-6657, 296 pages. David E. Henderson, iUniverse, Inc., No Such Thing As Over-Exposure: Bloomington, IN, 2009, 170 pages. Marketing With Newsletters , EFG Inside the Life and Celebrity of Donald Communications, 6614 Pernod Ave., St. Making the News: A Guide for Activists Trump, by Robert Slater, Prentice-Hall, and Non Profits, by Jason Salzman, Louis, MO 63139-2149. 800/264-6305. Upper Saddle River, N.J., 247 pages. Perseus Books Group, 304 pages. Marketing Your Consulting and Nonprofit Organization Handbook Professional Services , by Making Your Point: Communicating , by Richard Tracy Connors, McGraw-Hill, 1221 Ave. Effectively with Audiences of One to Connor Jr., Richard A. Crisp Publications. of Americas, New York, NY 10020. One Million, by David Bartlett, St. 800/262-4729, 1988, 784 pages. Marketing Your Practice: A Practical Martins’ Press, New York, NY, 2008, 259 Guide to Client Development pages. , by Austin Office Emails That Really Click, by G. Anderson, 1986, American Bar Assn., Maureen Chase and Sandy Trupp, Aegis Manage the Media: (Don’t Let the 750 N. Lake Shore Dr., Chicago, IL Publishing Group, 796 Aquidneck Ave., Media Manage You), by William 60611, 312/988-5555, 204 pages. Newport RI, 02842, 800/828-6961, 150 Holstein, Harvard Business School Press, pages. 2008, 112 pages. Media Relations - From a Journalist’s Perspective, by David Henderson, Official PR Salary & Bonus Survey, Spring Managing a PR Firm for Growth and iUniverse, Inc., Lincoln, Neb., March Associates, 10 East 23rd St., New York, NY Profit, Second Edition, by A.C. Croft. 2005, 118 pages. 10010. 212/777-JOBS. Dennis Spring. Amazon.com or from the author, 140 Cathedral Rock Drive, Sedona, AZ 86351. Media Relations Strategies During On Deadline: Managing Media (928/284-9054) [email protected]. Emergencies, A Crisis Communication Relations, by Carole Howard, Wilma Management Guide, Lukaszewski Mathews, Waveland PR Inc., 346 pages. Managing Crises Before They Happen: Group, Ten Bank St., White Plains, NY What Every Executive and Manager 10606, 213 pages. 140 Characters: A Style Guide for the Needs to Know About Crisis Short Form, by Dom Sagolla, John Wiley Management, by Ian Mitroff, Gus The Media Savvy Leader: Visibility, & Sons, Inc., Hoboken, NJ, 2009, 179 pages. Anagnos, Oct. 2000. Influence, and Results in a Competitive World, by David Henderson, Robert D. Online Public Relations: A Handbook Managing for Results, by Peter Drucker, Reed Publishers, Bandon, OR, 2009, 272 for Practitioners, by James Horton, Peter, Harper Business, 256 pages. pages. Quorum Books, 328 pages.

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2012 PR BUYER’S GUIDE BOOKS Online Public Relations: A Practical Practical Public Relations, by Sam The Public Relations Writer’s Handbook, Guide to Developing an Online Strategy Black, Prentice-Hall, Box 11071, Des by Mary Aronson, Don Spetner and Carol in the World of Social Media, by David Moines, IA 50336, 800/947-7700. James, Jossey-Bass, 368 pages. Phillips and Philip Young, Kogan Page, London and Philadelphia, 2nd Edition, The Practice of PR, Fraser P. Seitel, Public Relations Writing: The Essentials 2009, 274 pages. Macmillan Publishing Co., 201 West of Style and Format, by Thomas Bivins, 103rd St., Indianapolis, IN 46290, McGraw-Hill College, 385 pages. A Passion for Winning: Fifty Years of 800/428-5331. Promoting Legendary People and Publicity for Nonprofits: Generating Products, by Aaron D. Cushman, Publicity: 7 Steps to Publicize Just Media Exposure That Leads to Lighthouse Point Press, Pittsburgh, PA, About Anything, by David Carriere, Awareness, Growth and Contributions, 2004, 263 pages. Glitterati Incorporated, New York, NY, by Sandra L. Beckwith, Kaplan 2008, 144 pages. Publishing, Chicago, 242 pages. Perfecting the Pitch: Creating Publicity Through Media Rapport, by Benjamin 2011: Trendspotting for the Next Pyro Marketing: The Four-Step Lewis, Larstan Publishing, N. Potomac, Decade, by Richard Laermer, McGraw- Strategy to Ignite Customer Evangelists MD, 2007, 186 pages. Hill, New York, 2008, 304 pages. and Keep Them for Life, by Greg Stielstra, HarperBusiness, New York, Permission Marketing: Turning Strangers The PR Crisis Bible: How to Take 2005, 238 pages. into Friends, and Friends into Customers, Charge of The Media When All Hell by Seth Godin, Simon & Schuster, 256 Breaks Loose, by Robin Cohn, Truman Read at Your Own Risque: A Treasury pages. Talley Books, 2000, 304 pages. of America’s 200 Most Offensive Adult Humor Classics, by Ted Pincus, Jones The Persuasion Explosion , by Art PR Handbook, by Robert Dilenschneider, Harvest Publishing, 2008, 252 pages. Stevens, Acropolis Books Ltd., 202/334- Dartnell, 4660 No. Ravenswood Ave., 4927, 224 pages. Chicago, IL 60640. 800/621-5463. Rebuilding Brand America, by Dick Martin, AMACOM/American Mgmt. Planned Television Arts (PTA) and Presentation Training A - Z PTA*Satellite , by TJ Assn., 296 pages. , 1110 Second Ave., Walker, Media Training Worldwide, Feb. New York, NY 10022. 212/583-2718. 2005, 181 pages. The Reporter’s Handbook, by John [email protected]; Ullman and Jan Colbert, Bedford/St www.plannedTVarts.com. Brian Feinblum, Primal Branding, by Patrick Hanlon, Martins, 457 pages. VP. Free Press, New York, 2006, 246 pages. Reputation Management: The Key to Polls and Surveys , by Norman Bradburn, Privileged Son: Otis Chandler and the Successful PR and Corporate Jassey-Bass, 350 Sansome St., San Rise and Fall of the L.A. Times Communication Francisco, CA 94104, 1988, 249 pages. , by John Doorley and Dynasty, by Dennis McDougal. Da Capo Helio Fred Garcia, Taylor & Francis The Portfolio Bubble: Surviving Press, 528 pages. Group, 432 pages. Professionally at 60, by J. Michael Product Life Cycle and Product Revenge of Brand X: How To Build a Willard, Vidalia House, Charlotte, N.C., Management Big Time Brand on the Web or February 2005, 196 pages. , by Sak Onkvist and John Shaw, Quorum Books, 172 pages. Anywhere Else, by Rob Frankel. Frankel Power and Influence, by Robert & Anderson, 275 pages. Public Relations In The Integrated Dilenschneider, Prentice-Hall, P.O. Box Health Care Organization 11071, Des Moines, IA 50336-1071. , by Tom Revolt in the Boardroom: The New Vitelli, Tom, Health Academy Press, 300 Rules of Power in Corporate America, The Power House: Robert Keith Gray pages. by Allan Murray, HarperCollins, 268 and the Selling of Access and Influence pages. in Washington, by Susan B. Trento, St. Public Relations Kit for Dummies, by Eric Yaverbaum and Bob Bly, IDG Books Martin’s Press, New York, NY. Rousing Creativity: Think New Now Worldwide, 384 pages. , by Floyd Hurt, Crisp Publications, 163 pages. Power Public Relations, by Leonard Saffir, NTC Publishing Group, 4255 West Public Relations: Strategies & Tactics, Touhy Ave., Lincolnwood, IL 60646-1975. by Dennis Wilcox, Allyn & Bacon, 640 Rules of Thumb for Business Writers, pages. by Diana Roberts Wienbroer, Elaine Power PR: A Street Fighters Handbook Hughes and Jay Silverman, McGraw-Hill, of Winning PR, by Dennis Cole Hill., Public Relations: The Necessary Art, by New York, May 2005, Paperback, 2nd Lifetime Books, Fell Publishers, 2131 David Haberman, Blackwell Publishing, Edition, 240 pages. Hollywood Blvd., #204, Hollywood, FL 424 pages. 33020. 305/925-5242. A Scientist’s Guide to Talking with the Public Relations and the Social Web: Media: Practical Advice from the Union Powerlines: Words That Sell Brands, How to Use Social Media and Web 2.0 of Concerned Scientists, by Richard Grip Fans & Sometimes Change in Communications, by Rob Brown, Hayes and Daniel Grossman, Rutgers History, by Steve Cone, Bloomberg Kogan Page, London and Philadelphia, University Press, New Brunswick, 2006, Press, New York, 2008, 251 pages. 2009, 182 pages. 200 pages.

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2012 PR BUYER’S GUIDE BOOKS Searching For A Corporate Savior: The Trust: The Secret Weapon of Effective Winning at the Grassroots, Public Irrational Quest for Charismatic CEOs, Business Leaders, by Kathy Affairs Council, 2033 K St., NW, #700, by Rakesh Khurana, Princeton Univ. Bloomgarden, St. Martin’s Press, 223 pages. Washington, DC 20006. 202/872-1790; Press, 320 pages. www.pac.org, 291 pages. Value Added Public Relations, by The Skinny About Best Boys, Dollies, Harris, Thomas. McGraw-Hill Trade. 336 Winning PR in the Wired World, by Green Rooms, Leads, and Other Media pages. Don Middleberg, McGraw-Hill, 236 pages. Lingo: The Language of the Media, by Richard Weiner, Random House, 2006, Waiting for Your Cat to Bark? Women in Public Relations: How 304 pages. Persuading Customers When They Gender Influences Practice, by Larissa Ignore Marketing, by Bryan and Jeffrey A. Grunig, Elizabeth Lance Toth, and So Wrong for So Long: How the Press, Eisenberg, Nelson Business, division of Linda Childers Hon, Guilford Press, 424 the Pundits – and the President – Failed Thomas Nelson Publishers, 2006, 226 pages. pages. on Iraq, by Greg Mitchell, Union Square Press, New York, NY, 2008, 298 pages. Weapons of Mass Deception: The Uses The Wow Factor: The 33 Things You of Propaganda in Bush’s War on Iraq, Must (and Must Not) Do to Guarantee Spinning Dixie, by Eric Dezenhall, by Sheldon Rampton and John Stauber, Your Edge in Today’s Business World, Thomas Dunne Books, 336 pages. 2003, 176 pages. by Frances Cole Jones, Ballantine Books, New York, NY, 2009, 184 pages. Sports Marketing, The Money Side of What Happened: Inside the Bush White Sports, by Kermit Pemberton, Sports House and Washington’s Culture of Write Right: 26 Tips To Improve Your Service of America Publishing, 330 pages. Deception, by Scott McClellan, Writing Dramatically, by Roger A. PublicAffairs, 2008, 368 pages. Shapiro. AuthorHouse, Bloomington, Ind., Steal These Ideas! Marketing Secrets July 2005, 86 pages. That Will Make You a Star, by Steve What’s Keeping Your Customers Up At Cone, Bloomberg Press, New York, Night?, by Steven Cody and Richard Writing About Business: The New September 2005, 1st Edition, 188 pages. Harte, McGraw-Hill Cos. 208 pages. Knight-Bagehot Guide to Economics and Business Journalism, by Terri Stop the Presses: The Crisis and Where’s Your Wow? 16 Ways to Make Thompson (editor), Columbia University Litigation PR Dist Reference, by Your Competitors Wish They Were Press, 422 pages. Richard Levick and Larry Smith, Watershed You, by Robyn Spizman and Rick Press, 2nd edition, 2008, 233 pages. Frishman, McGraw-Hill, New York, 2008, You Want to Go Where?: How to Get 169 pages. Someone to Pay for the Trip of Your Strategic Issues Management, by Robert Dreams, by Jeff Blumenfeld, Skyhorse Health, Sage Publications, 424 pages. Why She Buys: The New Strategy for Publishing, New York, NY, 2009, 216 Reaching the World’s Most Powerful pages. A Time for Heroes, by Robert Consumers, by Bridget Brennan, Crown Dilenschneider, Phoenix Press, 2005, 244 Business, New York, NY, 2009, 309 Your Attention, Please: How to Appeal pages. pages. to Today’s Distracted, Disinterested, Disengaged, Disenchanted, and Busy The Trillion Dollar Meltdown: Easy Why Should the Boss Listen to You?: Audiences, by Paul B. Brown and Alison Money, High Rollers. and the Great The 7 Disciplines of the Trusted Davis, Adams Media, 224 pages. Credit Crash, by Charles R. Morris, Strategic Advisor, by James E. PublicAffairs, 2008, 224 pages. Lukaszewski, Jossey Bass/Wiley 2008, You’re Too Kind: A Brief History of 184 pages. Flattery, by Richard Stengel, Simon & The Truth About Getting Your Point Schuster, 320 pages. Why Smart Executives Fail: And What Across...And Nothing But the Truth, by You Can Learn From Their Mistakes Lonnie Pacelli, Prentice Hall, Upper , by Saddle River, NJ, February 2006, 247 Sydney Finkelstein, Portfolio, 1st edition, pages. 318 pages. BROADCAST Why Some Companies Emerge MONITORING TJ Walker’s Secret to Foolproof Stronger and Better From a Crisis: 7 Broadcast Monitors Presentations, by TJ Walker with Jess Essential Lessons for Surviving , P.O. Box 101, Dumont, NJ 07628. 888/887-1684. Todtfeld, Greenleaf Book Group Press, Disaster, by Ian I. Mitroff, AMACOM, a Austin, TX, 2009, 193 pages. [email protected]. div. of American Management Assn., New Rob Carpenter, Owner. York, 2005, 238 pages. Today’s Public Relations: An Introduction, by Robert L. Heath and W. Why Terrorism Works: Understanding BurrellesLuce, 75 East Northfield Rd., Timothy Coombs, Sage Publications, the Threat, Responding to the Livingston, NJ 07039. 800/368-8070. Thousand Oaks, CA, 2006, 539 pages. Challenge, by Alan Dershowitz, Yale www.burrellesluce.com. Univ. Press, 256 pages. Too Many Geese; Too Few Swans: PR Campaign Media Analysis Group, 2800 Sovereignty Held Hostage by Winning, by Jack Welch with Suzy Shirlington Rd., #700, Arlington, VA22206. ‘Communications,’ by John F. Budd, Jr., Welch, HarperBusiness, April 2005, 384 703/379-8906. www.politicsontv.com. AuthorHouse, 2008, 112 pages. pages. Evan Tracey, Pres.

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2012 PR BUYER’S GUIDE CELEBRITIES Cision, 332 S. Michigan Ave., Chicago, IL 60604. 888/422-2667. www.cision.com.

Critical Mention, Inc., 521 Fifth Avenue, North American Precis Syndicate, Inc., 415 16th fl., New York, NY 10075, 877/262- Celebrity Access, Inc., 4247 Kraft Ave., Madison Ave., 12th flr., New York, NY 10017. 5477. www.criticalmention.com. Studio City, CA 91604. 818/508-1300; fax: 800/222-5551. [email protected]; 888/367-7574. [email protected]; Critical Mention provides real-time www.napsinfo.com. Dorothy York, President. www.celebrityaccessinc.com. searching, viewing, alerting and Glenn Rosenblum. GET 100 to 400+ placements from reporting on global broadcast cover- U.S. dailies and weeklies. We cover age. Our comprehensive and industry Celebrity Access, Inc. a one-stop 10,000+ newspapers and thousands leading CriticalTV platform lets you shop for corporations seeking the of online publications. We send in a monitor your organization, client, services of a celebrity for almost any variety of formats including CDs, competitors, industry news and more. occasion. We run the gamut from pro- repro proofs, e-mail and RSS Feeds Edit and download broadcast quality motional events to product launches, via our www.napsnet.com Web site files minutes after your segments air. product endorsements, media tours, for editors. Our account management team is direct response marketing and CLIPS: Receive clips from several always ready to help you succeed. infomercials. No upfront costs, com- clipping bureaus including the NAPS petitive pricing and A to Z personal internal clipping service that reads service. DigiClips, Inc., 819 Beauprez Ave., thousands of newspapers that others Lafayette, CO 80026. 303/926-0334. don’t. Celebrity Endorsement Network, 23679 www.digiclipsinc.com. Paula Shapiro. REPORTS: Receive color printouts Calabasas Rd., #728, Calabasas, CA 91302. of a usage map, bar charts and pie 818/225-7090. www.celebrityendorsement.com. Keep in Touch, 30 Lafayette Sq., #118, charts showing success in major Noreen Jenney. Vernon, CT 06066. 860/871-6500. markets. Nearly all placements are www.keepintouchmedia.com. from the top 100 markets. CelebrityFOCUS, 3357 Commercial Ave., Drew Crandall, Pres. GUARANTEE: Complete satisfac- Northbrook, IL 60062. 847/291-0095. tion with the results of each release or [email protected]; Magnolia Broadcast Monitoring another one free. www.celebrityFOCUS.com. Service, 298 Commerce Park Dr., Ste. A, NAPS is used by most Fortune 500 Ric Bachrach, CEO. Ridgeland, MS 39157. 601/856-0911; fax: companies, nearly all the 100 largest 601/856-3340. www.magnoliaclips.com. national advertisers, all top-20 PR Celebrity Service Int’l Inc., 1680 N. Dred Porter Sr., Owner. firms, over 100 associations and Vine St., #904, Los Angeles, CA 90028. many government agencies. 323/957-0508; fax: 323/957-0559. www.celebrityservice.com. Karen Abouab, Mng. Dir.

The Celebrity Source, 8033 Sunset CAMERA-READY Blvd., #2500, Los Angeles, CA 90046. 323/651-3300. [email protected]; RELEASES/ART CELEBRITIES www.celebritysource.com. Rita Tateel, Pres. ECES, Inc., 1476 Labrador Circle, Corona, CA 92882. 951/808-9100. Celebrity Suppliers, 2756 N. Green Valley www.eces.com. John Janik, Owner/ Pkwy., #449, Las Vegas, NV 89014. 702/ Creative Dir. 451-8090. www.entertainmentservices.com.

Home Improvement Time Inc., 7425 Greater Talent Network, 437 Fifth Ave., Steubenville Pike, P.O. Box 247, Oakdale, PA Cavanaugh & Assocs., Inc., 14350 New York, NY 10016. 212/645-4200; 15071-0247. 412/787-2881; fax: 412/787- Addison St., #222, Sherman Oaks, CA fax: 212/627-1471. www.greatertalent.com. 3233. www.homeimprovementtime.com. 91423. 818/907-5210; fax: 818/907-5217. Don R. Epstein. Carole Stewart, James Stewart. [email protected]; www.cavanaughassociates.com. Hollywood-Madison Group, 11684 News North America , 784 Morris Tpke., Tim Cavanaugh. Ventura Blvd., #258, Studio City, CA #305 K1S 5K9, Short Hills, NJ 07078. 888/ 91604. 310/956-1098; fax: 310/861-1153. 855-6397. www.pr.newsnorthamerica.com. Celeb Brokers, 3435 Ocean Park Blvd., Jonathan Holiff, Pres. #107, Santa Monica, CA 90405. 310/268- NewsUSA Inc., 2841 Hartland Rd., #301, 1476; fax: 310/388-1341. Lloyd Kolmer Enterprises, 65 West 55th Falls Church, VA 22043. 703/462-2041. [email protected]; St., New York, NY 10019. 212/582-4735. www.newsusa.com. Rick Smith, CEO. www.celebbrokers.com. Jack King, Pres. Lloyd Kolmer, Pres.

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2012 PR BUYER’S GUIDE CELEBRITIES Gina Lennon Associates, Inc., 190 W. E.J. Krause & Assocs. Inc., 6430 StevensGouldPincus LLC, 1 Penn Plaza, Merrick Rd., #4P, Freeport, NY 11520. Rockledge Dr., #200, Bethesda, MD Suite 5335, New York, NY 10119. 516/546-3554. [email protected]; 20817. 301/493-5500; fax: 301/493-5705. 212/779-2800; cell: 917/783-4500. www.ginalennon.com. Gina Lennon, Pres. www.ejkrause.com. Ned Krause, Pres. & CEO. [email protected]; www.stevensgouldpincus.com. Art Stevens, Mattgo Enterprises Inc., 185 E. 85th St., COPYWRITERS Rick Gould CPA, J.D., Mng. Partners. New York, NY 10028. 212/427-4444; fax: 212/427-1144. CRISIS MANAGEMENT Rx Entertainment Inc., 419 N. Larchmont (Also see profiles of crisis comms. firms) Market it Write, 106 Central Park South, Blvd., Los Angeles, CA 90004. 323/461- New York, NY 10019. 212/757-7572. Institute for Crisis Management 3205; fax: 323/461-3285. Nancy Caravetta, , 455 S. [email protected]; Pres. [email protected]; Fourth St., #1490, Louisville, KY 40202. www.marketitwrite.com. Mistina Picciano. www.rxentertainmentinc.com. 502/587-0327; fax: 502/587-0329. [email protected]; Have an experienced writing team Speakers On Healthcare www.crisisexperts.com. Larry Smith, Pres. , 10870 NW at your disposal, as needed: Laurinda Court, Portland, OR 97229. 503/ Blogging, web copy, press releases, JCH Enterprises, Community & Media 345-9164; 800/697-7325. bylined articles, white papers, case www.speakersonhealthcare.com; Relations Consulting, 116 Nelson studies, ghostwritten books. [email protected]. Lane, Clayton, NC 27527. 919/550-8302. www.judyhoffman.com. Word Assembly Westport Entertainment Assocs., 1700 , 3549 N. University Ave., Judy Hoffman, Princ. Post Rd., #C-15, Fairfield, CT 06824. 203/ #325, Provo, UT 84604. 801/318-0191; fax: 319-4343. www.westportentertainment.com. 801/812-2870. [email protected]. The Lukaszewski Group Inc., 100 South Mary Lalli, Bill Stankey. Todd Swensen. Bedford Rd., #340, Mount Kisco, NY 10549. 914/681-0000; fax: 914/681-0047. CLIPPING SERVICES CORPORATE IMAGE [email protected]; www.e911.com. CONSULTANTS James E. Lukaszewski, Chmn. BurrellesLuce, 75 East Northfield Rd., Reputation Management Assocs. Livingston, NJ 07039. 800/368-8070. Mary Dawne Arden, 135 E. 50th St., Ste. , 2079 www.burrellesluce.com. 7B, New York, NY 10022. 212/644-8199. West Fifth Ave., Columbus, OH 43212. [email protected]; 614/486-5000. www.media-relations.com. Cision , 332 S. Michigan Ave., Chicago, www.marydawnearden.com. Anthony Huey, Pres. IL 60604. 888/422-2667. www.cision.com. Camille Lavington, 1009 Muirfield Dr., Ron Sachs Communications, 114 S. Newport Beach, CA 92660. 949/706- Duval St., Tallahassee, FL 32301. CompetitivEdge , 196 S. Main St., 7846. [email protected]; 850/222-1996. [email protected]; Colchester, CT 06415. 860/537-6731. www.executive-image.com. www.ronsachs.com. Ron Sachs, Pres. & Ellen Sharon, Owner. CEO. CustomScoop CPA/CONSULTING , 130 Pembroke Rd., Ste. Sard Verbinnen & Co., 190 S. LaSalle 150, Concord, NH 03301. 603/410-5000. SERVICES St., #1600, Chicago, IL 60603. 312/895- www.customscoop.com. Chip Griffin, CEO. 4700. www.sardverb.com. Buchbinder Tunick & Company LLP, Brad Wilks, Mng. Dir. Newz Group, P.O. Box 873, Columbia, One Pennsylvania Plaza, Suite 5335, MO 65205; 800/474-1111; 573/474-1000; New York, NY 10119. 212/695-5003. fax: 573/474-1001. www.newzgroup.com. www.buchbinder.com. DIRECTORIES Sarah Frieling, Dir., Customer Service. Richard Goldstein, Partner. Adweek Directory, Adweek Media, 770 CONVENTIONS/ Broadway, New York, NY 10003-9595. CONF. PLANNERS 646/654-5000. www.adweek.com. All-In-One Media Directory American Strategic Management , Gebbie Press, P.O. Box 1000, New Paltz, NY 12561. Institute, 805 15th St., N.W., 3rd flr., EHM Group LLC Washington, DC 20005. 877/992-9522. , 630 9th Ave., Suite 845/255-7560. www.gebbiepress.com. www.asmiweb.com. 412, New York, NY 10036. 212/397-8357. Mark Gebbie, Editor and Publisher. www.ehmgroup.com. Karin Bacon Enterprises, 311 W. 43rd AP Books/The Associated Press, PO Box St., 13th flr., New York, NY 10036. EHM Group, a full-service profes- 415458, Boston, MA 02241-5458. 212/307-9641. www.kbenyc.com. sional bookkeeping and controllership 212/621-1852. www.apstylebook.com. Karin Bacon, Pres. company, specializes in the PR indus- try. We provide bookkeeping, system Cable & TV Station Coverage Atlas, The Conference Board, 845 Third Ave., set-ups, profitability reporting, cash- Warren Comms., 2115 Ward Ct., NW, New York, NY 10022. 212/759-0900; flow management, budgeting and fore- Washington, DC 20037. 800/771-9202. 212/980-7014. www.conference-board.org. casting to help your business become www.warren-news.com. Jonathan Spector, CEO. more profitable and productive. Daniel Warren, Pres. & Editor.

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2012 PR BUYER’S GUIDE DIRECTORIES Congressional Yellow Book, Leadership Gale Directory of Publications and National Directory of Corporate Public Directories, 1001 G St., NW, #200 Broadcast Media, Gale, part of Cengage Affairs, Columbia Books, 8120 East, Wash., DC 20001. 202/347-7757. Learning, 27500 Drake Rd., Farmington Woodmont Ave., #110, Bethesda, MD www.leadershipdirectories.com. Imogene Hills, MI 48331. 248/699-4253. 800/877- 20814. 202/464-1662; 888/265-0600. Akins Hutchinson, VP, Washington, DC. 4253. www.gale.com. www.columbiabooks.com. Patrick C. Sommers, Pres. Consultants and Consulting Organi- National Directory of Magazines, zations Directory, Gale, Part of Cengage Government Phone Book USA (2008 Oxbridge Comms., 186 Fifth Ave., Learning, 27500 Drake Rd., Farmington Edition only), Omnigraphics, P.O. Box New York, NY 10010. 212/741-0231. Hills, MI 48831. 800/877-4253; 248/699- 31-1640, Detroit, MI 48231. 800/234- www.oxbridge.com; www.mediafinder.com. 4253. www.gale.com. 1340, 313/961-1340; fax: 313/961-1383. Trish Hagood, Pres. Patrick C. Sommers, Pres. www.omnigraphics.com. New Jersey Business Source Book, and Directory of Business Information GreenBook Directory of Marketing New Jersey Media Guide, Research Resources, Grey House Publishing, 4919 Research and Focus Group Companies, Communications Inc., 6818 Oasis Pass, Route 22, P.O. Box 56, Amenia, NY New York American Marketing Association, #101, Austin, TX 78732. 512/266-0067. 12501. 800/562-2139; 518/789-8700. 116 E. 27th St., 6th fl., New York, NY www.greyhouse.com. 10016. 212/687-3280. www.nyama.org. New York Publicity Outlets, Cision, 332 Leslie Mackenzie, Publisher. Diane Liebenson, Publisher. S. Michigan Ave., #900, Chicago, IL 60604. 866/639-5087. www.cision.com. Directory of Executive Recruiters , Headquarters USA 2010, Omnigraphics, Kennedy Information, 1 Phoenix Mill P.O. Box 31-1640, Detroit, MI 48231. O’Dwyer’s Directory of PR Firms, Lane, 3rd flr., Peterborough, NH 03458. 313/961-1340, 800/234-1340. O’Dwyer’s, 271 Madison Ave., New York, 800/531-0007; 603/924-1006. [email protected]; NY 10016. 212/679-2471. www.kennedyinfo.com. www.omnigraphics.com. www.odwyerpr.com. Directory of Major Mailers & What Hispanic Americans: A Statistical Oxbridge Directory of Newsletters, They Mail, North American Publishing Sourcebook Oxbridge Communications, 186 Fifth Ave., Co., 1500 Spring Garden St., 12th flr., , Information Publications, 2995 New York, NY 10010. 212/741-0231. Philadelphia, PA 19130. 1-800/777-8074; Woodside Rd., PO Box 400-182, Woodside, www.oxbridge.com; www.mediafinder.com. 215/238-5300. www.napco.com; CA 94062. 877/544-4636; 650/568-6170. Trish Hagood, Pres. www.majormailers.com. www.informationpublications.com. Editor & Publisher Int’l Yearbook, and Hispanic Market Weekly, Solemark Pennsylvania Newspaper Directory, Editor & Publisher Market Guide, Editor Media Group, Inc., 2332 Galliano St., Pennsylvania Newspaper Assn., 3899 N. & Publisher, 17782 Cowan, Suite A, Irvine, Coral Gables, FL 33134. 305/448-5838; Front St., Harrisburg, PA 17110. 717/703- CA 92614. 949/660-6150.; 800/641-2030. www.hmwonline.com. 3000. www.pa-newspaper.org. www.editorandpublisher.com. Arturo Villar, Publisher. Society of American Travel Writers’ The Emergency Public Relations Hudson’s Washington News Media Directory, 11950 W. Lake Park Dr., #320, Manual, PASE, 3001 Shallcross Way, Contacts Directory, Grey House Milwaukee, WI 53224. 414/359-1625. Louisville, KY 40222. 502/394-0822. Publishing, 4919 Route 22, P.O Box 56, www.satw.org. Cindy Lemek, Exec Dir. Alan B. Bernstein, Pres. Amenia, NY 12501. 800/562-2139; Sorkins Directory of Business & 518/789-8700. www.greyhouse.com. Government Encyclopedia of Associations: Leslie Mackenzie, Publisher. , Sorkins Inc., PO Box International Organizations, Gale, part 411067, St. Louis, MO 63141. 800/758- of Cengage Learning, 27500 Drake Rd., IEG Sponsorship Sourcebook, IEG Inc., 3228. www.sorkins.com. Farmington Hills, MI 48331-3535. 640 N. LaSalle, #450, Chicago, IL 60654. Standard Periodical Directory, Oxbridge 800/877-4253. 248/699-4253. 800/834-4850. www.sponsorship.com. Communications, 186 Fifth Ave., N.Y., NY www.gale.com. Patrick C. Sommers, Pres. Bill Chipps, Media Relations. 10010. 212/741-0231. www.oxbridge.com; Encyclopedia of Int’l Media and www.mediafinder.com. Trish Hagood, Pres. Law Firms Yellow Book, Leadership Comms., Academic Press, Elsevier, Directories, 1001 G St., N.W., #200, East, Customer Svc. Dept., 3251 Riverport Lane, Tekrati Industry Analyst Reporter, PO Washington, DC 20001. 202/347-7757. Maryland Heights, MO 63043. 800/545- Box 5109, Belmont, CA 94002. 650/839- Imogene Akins Hutchinson, VP, 2522; 314/447-8010. www.elsevier.com. 1000. www.tekrati.com. Washington, DC. Barbara French, Pres. The Entertainment Marketing Sourcebook, EPM Communications Inc., M Guide Services Directory (Marketing Television & Cable Factbook, Warren 19 W. 21st St., #303, New York, NY Services Directory), American Marketing Communications News, 2115 Ward Ct., 10010. 212/941-0099; 888/852-9467. Assn., 311 South Wacker Dr., #5800, NW, Washington, DC 20037. 800/771- www.epmcom.com. Chicago, IL 60606. 312/542-9000. 9202. www.warren-news.com. Daniel www.marketingpower.com. Warren, Pres. & Editor. The Federal Yellow Book, Leadership Directories, 1001 G St., NW, #200 East, Media Pro (Online Media Directory), Texas Media Directory, Directory Washington, DC 20001. 202/347-7757. Infocom Group, 124 Linden St., Oakland, Publishing Ltd., 3112 Windsor Rd., www.leadershipdirectories.com. Imogene CA 94607. 510/596-9300; 800/959-1059; #A123, Austin, TX 78703. 800/256-5931. Akins Hutchinson, VP, Washington DC. fax: 510/596-9331. 512/474-8313. www.texasmedia.com.

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2012 PR BUYER’S GUIDE DIRECTORIES Veronis Suhler Stevenson Facts on File Publications, Inc., 132 W. VoiceLogic, 662 King St. W., #205, Communications Industry Forecast, 31st St., 17th flr., New York, NY 10001. Toronto, ONT Canada M5V 1M7. Veronis Suhler Stevenson, 55 E. 52nd St., 800/322-8755. www.factsonfile.com. 800/973-1870. Park Ave. Plaza, 33rd flr., New York, NY Laurie Katz, Publicity Dir. 10055. 212/935-4990. www.vss.com. EDITORIAL Jeffrey T. Stevenson, Partner. Gale, part of Cengage Learning, 27500 Drake Rd., Farmington Hills, MI 48331. DISTRIBUTION Ward’s Business Directory of U.S. 248/699-4253. www.gale.com. Private and Public Companies, Gale, Family Features, 5825 Dearborn St., part of Cengage Learning, 27500 Drake Leadership Directories, 104 5th Ave., Mission, KS 66202-2745. 800/800-5579; Rd., Farmington Hills, MI 48831. 3rd flr., New York, NY 10011. 212/627- fax: 913/789-9228. www.familyfeatures.com. 248/699-4253; 800/347-4253. 4140. Adam Bernacki, VP, Sales & Brian Agnes, VP, Sales & Mktg. www.gale.com. Patrick C. Sommers, Pres. Marketing. IMN (iMakeNews, Inc.), 200 Fifth Ave., J.R. O’Dwyer Co., Inc. Washington Representatives Directory, , 271 Madison Ave., Waltham, MA 02451. 866-964-NEWS. New York, NY 10016. 212/679-2471; Columbia Books, 8120 Woodmont Ave., www.imninc.com; [email protected]. fax: 212/683-2750. www.odwyerpr.com. Ben Levitan, CEO. Ste. 110, Bethesda, MD 20814. 202/464- 1662. 888/265-0600. Omnigraphics, P.O Box 31-1640, www.columbiabooks.com. Detroit, MI 48231. 313/961-1340. EDITORIAL SERVICES www.omnigraphics.com. Western New York Who’s Who Family Features, 5825 Dearborn St., Directory, Travers, Collins & Co., 726 Oxbridge Communications Inc., 186 Mission, KS 66202-2745. 800/800-5579; fax: Exchange St., #500, Buffalo, NY 14210. Fifth Ave., 6th flr., New York, NY 10010. 913/789-9228. www.familyfeatures.com. www.traverscollins.com. 716/842-2222. 800/955-0231. www.mediafinder.com; Brian Agnes, VP,Sales & Mktg. www.oxbridge.com. Trish Hagood, Pres. Full Spectrum Comms., 27 Southgate Who’s Who in America, Marquis Who’s Rd., Loudonville, NY 12211. 518/785- Who, 890 Mountain Ave., #300, New E-MAIL & FAX 4416. www.fullspectrumcommunications.com. Providence, NJ 07974. 908/673-1000; Lela R. Katzman. 800/473-7020. www.marquiswhoswho.com. SERVICES Peter Haas/Company and Executive World Radio TV Handbook , WRTH Profiles, 59 E. 54th St., New York, NY Publications Ltd., 8 King Edward St., 10022. 212/727-1402; fax: 212/727-2654. Oxford, OX1 4HL, U.K. 44 (0) 1865 [email protected]. 514405. [email protected]; www.wrth.com. Hansen Comms., 2550 West Jeffery St., Yearbook of Experts, Broadcast Kankakee, IL 60901. 815/937-1778; Interview Source, Inc., 2500 Wisconsin fax: 815/937-8855. Pat Hansen, Pres. PIMS, 245 West 17th St., 4th floor, Ave., N.W., Washington, DC 20007. www.hansencommunications.com. New York, NY 10011. 212/279-5112. 202/333-5000; fax: 202/342-5411. [email protected]; www.pimsinc.com. www.expertclick.com. Mitchell P. Davis, Editor & Publisher. PIMS understands the importance of “presentation” when it comes to the distribution of your materials. DIRECTORY Whether your campaign is intended Jenkins Group to reach 50 or 50,000 contacts, PIMS’ , 1129 Woodmere Ave., Suite B, Traverse City, MI 49686. PUBLISHERS experienced staff will guide you 800/644-0133. www.jenkinsgroupinc.com; towards reaching the maximum [email protected]. Jerrold R. Adweek Directories, Nielsen Business amount of people in the most Jenkins, Chmn. & CEO. Media, 770 Broadway, New York, NY cost-effective manner possible. 10003. 646/654-5000. www.adweek.com. PIMS specializes in Fueling Brand Jenkins Group assists PR firms and Performance. For over 20 years our BurrellesLuce, 75 East Northfield Rd., marketing professionals in all phases company has been one of the world’s of book development and production. Livingston, NJ 07039. 800/368-8070. leading production and distribution www.burrellesluce.com. Leading marketers understand that service providers catering to market- books are targeted marketing tools ing and communications profession- Cambridge Information Group, 7200 that impact brand awareness. als. We offer a wide array of products Jenkins Group publishes books for Wisconsin Ave., #601, Bethesda, MD and services that provide optimum 20814. 800/843-7751; 301/961-6700. the largest PR companies in the solutions for all of your campaign world to position the company lead- www.cambridgeinformationgroup.com. needs. Robert M. Snyder, Chmn. & Founder. ers as renowned experts. Whether Our business is built on making you have a finished manuscript or just your business succeed! Career Press, 220 W. Parkway, Unit 12, an idea that requires a ghostwriter, Pompton Plains, NJ 07444. 201/848-0310. NEW YORK * CHICAGO Jenkins Group can make your book a www.careerpress.com. WASHINGTON * ATLANTA* BOSTON reality.

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2012 PR BUYER’S GUIDE ELEC. NEWSFEEDS/SATELLITE SVCS. Metro Editorial Services, 519 Eighth New York University, School of ELEC. NEWSFEEDS/ Ave., New York, NY 10018. 800/223-1600; Continuing and Professional Studies, fax: 212/714-9139. [email protected]; 145 4th Ave., Rm. 201, New York, NY SATELLITE SERVICES www.metroeditorialservices.com. Sales 10003. 212/998-7200. www.scps.nyu.edu. contact: Jennifer Flack, 917/339-0486. Dietrich Nelson & Associates, Inc., 7510 Seton Hall University, Master of Arts in Sunset Blvd., #1401, Los Angeles, CA Strategic Comm., 400 So. Orange Ave., 90046. 323/845-9608; fax: 323/883-1821. EDUCATION So. Orange, NJ 07079. 973/761-9000. [email protected]. Dietrich Nelson. www.shu.edu. ASAE & The Center for Assn. See full listing under Satellite Leadership, 1575 I St., NW, 11th flr., Simmons College, Masters Degree in Media Tours. Washington, DC 20005. 202/626-2723. Communications Mgmt., 300 The DSN Communications www.asaecenter.org. John Graham, Pres. Fenway, Boston, MA 02115. 617/521-2845. , 376 15th St., Ste. & CEO. www.simmons.edu. Joan Abrams, Program 1C, Brooklyn, NY, 11215. 718/499-9068. Dir. Dani Newman at [email protected] or American University, School of www.dsncomm.com. Syntaxis Inc. Communication, 4400 Massachusetts , 2109 Broadway, #16-159, See full listing under Satellite Ave., N.W., Washington, DC 20016. New York, NY 10023. 212/799-3000; Media Tours. 202/885-2060. www.american.edu. fax: 212/799-3021. [email protected]; Larry Kirkman, Dean www.syntaxis.com. Brandt Johnson, Ellen Jovin. Syracuse University, S.I. Newhouse School of Public Communications, 215 University Place, Syracuse, NY 13244-2100. 315/443- 2302. http://newhouse.syr.edu. New York: 212.736.2727 Lorraine Branham, Dean. Los Angeles: 310.939.7041 Chicago: 312.255.0240 CCI at Baruch College/CUNY, 55 University of Maryland, College Park, Washington: 202.400.1412 Lexington Avenue, B 8-233, New York, The Department of Communication, 2130 www.dssimon.com NY 10010. 646-312-3749. Skinner Bldg., College Park, MD 20742. E-mail: [email protected] [email protected]. 301/405-0862. www.comm.umd.edu. Michael B. Goodman, Ph.D., Director. Utilizing satellite and digital media, Elizabeth L. Toth, Professor & Chair. D S Simon Productions will pitch and Corporate Communication USC Annenberg School for deliver your content to the editorial sys- International at Baruch College/ Communications and Journalism, 3502 tems of hundreds of broadcast outlets, CUNY - a global research center Watt Way, Los Angeles, CA 90089. newspapers, magazines, newswires, for information and knowledge on 213/740-6180. www.annenberg.usc.edu. websites, online databases and vertical corporate communication; offering Larry Gross, Director. trade publications. By expanding the publications, conferences, symposia, reach of the content, you are able to briefings and seminars for practition- repurpose it for multiple platforms. ers, scholars, students, policy makers D S Simon Productions is an award- and the general public and associated winning broadcast PR and social with the Master of Arts in Corporate media video firm specializing in Communication, a 36-credit program, Satellite Media Tours, Internet Media for aspiring and practicing corporate Tours, B-Roll production and distribu- communication professionals. West Virginia University, Integrated tion, Corporate and Web Video, Video CCI-Corporate Communication Marketing Communications Online Players, Ground Tours, Co-Ops and International at Baruch College/CUNY: Graduate Program, 150 Clay Street, PO Radio. Established in 1986, our head- http://www.corporatecomm.org. Box 6529, Morgantown, WV 26506. quarters and HD studio are in New Master of Arts in Corporate 304/293-5685. www.imc.wvu.edu; York with offices in Los Angeles, Communication: http://www.baruch. [email protected]. Ann Keaton, Chicago and Washington DC. IMC Graduate Program Enrollment Adviser. cuny.edu/wsas/academics/corporate Medstar Television, 5100 Tilghman St., communication.htm. Earn a master’s degree in Integrated #365, Allentown, PA 18104. 610/395-1300; Marketing Communications (IMC) fax: 610/391-1556. www.medstar.com. ExecuRead, 5617 Providence Glen Rd., online from West Virginia University’s Ron Petrovich, VP-Med News. Charlotte, NC 28270. 704/844-1064; P.I. Reed School of Journalism. Our fax: 980/225-0149. [email protected]. Microspace Communications Corp. program is perfect for working profes- , Dianne Stewart. sionals with curriculum designed to 3100 Highwoods Blvd., Suite 120, teach you skills today that you can Raleigh, NC 27604. 919/850-4500. The George Washington University, www.microspace.com; The Graduate School of Political use tomorrow. Enhance your career and learn emerging trends such as [email protected]. Management, Online Master of Bonnie J. Southard, Video Svcs. Mgr. Professional Studies in Strategic Public mobile marketing, social media mar- Relations, 805 21st St., N.W., #401, keting, measurement and analysis, Sports Newssatellite, Phoenix Comms. 3 Washington, DC 20052. 202/994-6000. and digital storytelling. Learn more at Empire Blvd., South Hackensack, NJ www.gwu.edu. http://imc.wvu.edu. 07606. 201/807-0888. Tim Roberts.

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2012 PR BUYER’S GUIDE ELEC. NEWSFEEDS/SATELLITE SVCS. Strauss Radio Strategies Inc., 529 14th DHR International, 280 Park Ave., 43rd Intersource Recruiting, 4131 Spicewood St., N.W., #1163, National Press Bldg., flr. W, New York, NY 10017. 212/883- Springs Rd., Austin, TX 78759. 512/457- Washington, DC 20045. 202/638-0200; 6800. www.dhrinternational.com. 0883. www.intersourcerecruiting.com; fax: 202/638-0400; [email protected]. Frank Spencer, Mng. Dir. [email protected]. New York: 262 W 38th St., Ste. 803, New Patti Halladay, Owner/ Principal. York, NY 10018. 212/302-1234; DRG (Development Resource Group), [email protected]. Los Angeles: 130 E. 40th St., #800, New York, NY J Tech, 372 North St., Hyannis, MA 02601. 323/343-0300; [email protected]. 10016. 212/983-1600; fax: 212/983-1687. 508/790-0400. www.capejobs.com. www.straussradio.com. Richard Strauss, Pres. www.drgnyc.com. David Hinsley Cheng, Joan Rezendes, VP. Mng. Partner. See full listing under Radio. Joy Reed Belt Search Consultants, P.O. Elion Associates, 55 Brook Farm Road, Box 54410, Oklahoma City, OK 73154. VISTA Satellite Communications, Bedford, NY 10506. 914/234-0386; fax: 405/842-5155. Joy Reed Belt, Owner. 73-104 SW 12th Ave., Dania Beach, FL 914/729-0916. [email protected]. 33004. 954/838-0900. www.vistasat.com. Susan Elion. Korn-Ferry International, 1900 Avenue of the Stars, Suite 2600, Los Angeles, CA Flesher & Assocs., 445 S. San Antonio Rd., 90067. EMPLOYMENT #103, Los Altos, CA 94022. 650/917-9900. www.flesher.com. Susan Flesher, Pres. Lee Hecht Harrison, 500 W. Monroe St., SERVICES #1818, Chicago, IL 60661. 312/377-2300; The Forum Group, 260 Madison Ave., #200, fax: 312/930-9035. Keith Emerson, Mng. Paladin Staffing Services, 10 South New York, NY10016. 212/687-4050; fax: Dir. LaSalle, #1310, Chicago, IL 60603. 917/256-0314. www.forumpersonnel.com. 312/654-2600; fax: 866/858-2296. Frank Fusaro, Pres. Lloyd Staffing, 445 Broadhollow Rd., www.paladinstaff.com. #119, Melville, NY 11747. 631/777-7600. Neil Frank & Co. Jadey Ryndak, Reg. Dir. , Box 3570, Redondo www.lloydstaffing.com. Nancy Schuman, Beach, CA 90277-1570. 310/543-1611. VP, Mktg. www.neilfrank.com. Neil Frank. Management Recruiters International EXECUTIVE SEARCH The Fry Group , 369 Lexington Ave., of Boston, 607 Boylston St., Boston, MA New York, NY 10017. 212/557-0011. Allerton, Heneghan & O’Neill, 1415 W. 02116. 617/262-5050. David Leshowitz, [email protected]; www.frygroup.com. Mgr. 22nd St., Tower Fl., Oakbrook Terrace, IL John M. Fry, Pres. 60523. 630/645-2294; fax: 630/645-2298. Marshall Consultants, LLC, 330 East Donald Heneghan, Partner. Lynn Hazan & Assocs. Inc., 55 E. Butler Lane, Ashland, OR 97520. Washington, #715, Chicago, IL 60602; 541/488-3121; [email protected]. Peter Bell & Assocs., LLC, 51 E. 42nd St., 312/863-5401. [email protected]; www.marshallconsultants.com. #500, New York, NY 10017. 212/371-0992, www.Lhazan.com; LinkedIn: Lynn Hazan. ext. 206. www.peterbellassociates.com; Larry Marshall, CEO/ Mng. Partner. Heidrick & Struggles [email protected]. , 1114 Ave. of the Herbert Mines Associates Peter Bell, Pres. Americas, New York, NY 10036. , 375 Park 212/867-9876; fax: 212/370-9035. Jory Ave., New York, NY 10175. 212/355- Bloom, Gross & Assocs., 625 No. Marino, Mng. Partner. 0909; fax: 212/223-2186. Harold Reiter, Michigan Ave., #200, Chicago, IL 60611. President. 312/654-4550; fax: 312/654-4551. Laurie Mitchell & Company, Inc. www.bloomgross.com. Marketing & Comms. Executive Search Karen Bloom, Principal. , 21849 Shaker Blvd., Cleveland, OH 44122. 216/292-9936. [email protected]; Cantor Integrated Marketing Search, Heyman Associates Inc., 11 Penn Plaza, www.LaurieMitchellCompany.com. Linked 115 E. 57th St., 11th flr., New York, NY In/Laurie Mitchell/ClevelandMarketing 10022 646/202-9651. Marie Raperto, Pres. 22nd fl., New York, NY 10001. 212/784- 2717; fax: 212/244-9648. Headhunter. Laurie Mitchell, Certified Personnel Consultant, Pres. Charet & Associates [email protected]; , P.O. Box 435, www.heymanassociates.com. Cresskill, NJ 07626. 201/894-5197. William C. Heyman, Maryanne Rainone, Discreet, ethical and straightfor- [email protected]; www.charet.com. Lisa Ryan, Jessamyn Katz. ward Executive Search Services for Sandra Charet, Pres. classical and digital/direct Marketing, The Howard-Sloan-Koller Group, 300 PR, Corporate Communications, Toby Clark Associates Inc., 405 East E. 42nd St., New York, NY 10017. Internal Communications, Brand/ 54th St., New York, NY 10022. 212/752- 212/661-5250; fax: 212/557-9178. Product Strategy, Media, Research 5670. Sharon Davis. Edward R. Koller Jr., Pres. positions at PR/AD/Digital Agencies, F/1000s, Closely Held Companies & Judith Cushman & Assocs., 15600 NE Integrity Search, P.O. Box 76, Professional Services Firms in the 8th St., Suite B1, PMB 128, Bellevue, Wallingford, PA 19086; 610/891-8440. Midwest. Laurie has personally WA 98008. 425/392-8660; fax: 425/644- jlong@ integritysearchinc.com. placed 1325 FT candidates over the 9043. Judith Cushman, Pres. Janet Long, Pres. last 27 years.

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2012 PR BUYER’S GUIDE GRAPHIC SERVICES Moyer, Sherwood Assocs. Inc., 65 High Gilbert Tweed Assocs., 415 Madison Ridge Rd., #502, Stamford, CT 06905. Ave., 20th flr., New York, NY 10017. 203/622-1074. www.moyersherwood.com. 212/758-3000; fax: 212/832-1040. David S. Moyer. Janet Tweed, CEO.

PR Talent, 117 Main St., Suite 208, The Ward Group, 8 Cedar St., Woburn, MA 01801. 781/938-4000; fax: 938-4100. Huntington Beach, CA 92648. Zing How Design www.prtalent.com. [email protected]. Jim Ward, Pres. , 57 E Delaware Pl., No 2901, Chicago, IL 60611. 888/529-0998. www.zinghowdesign.com. Contact Joey Pile & Co. , 177 Huntington Ave., 17th flr., Buffalo Portuese, zingLeader, buffa- Boston, MA 02115. 617/267-5000; fax: Wills Consulting Assocs., Inc., Two Sound [email protected]. 617/536-4800. www.pileandcompany.com. View Dr., Ste. 100, Greenwich, CT 06830. Rick Hooker, CEO. 203/622-4930. [email protected]; We Design, Source and Create art- www.wca-search.com. ful executions that always garner Rene Plessner Assocs., 200 E. 74th St., James C. (Jim) Wills, Pres. attention. It starts with our brand Penthouse A, New York, NY 10021. savvy design, enhanced by clever 212/421-3490; fax: 212/421-3999. Serving the corporate communica- production methods, and topped off tions and public relations executive with promotional premiums that add search and recruitment needs of Russell Reynolds Assocs., 200 Park that extra dimension. Art meets action Avenue, 23rd flr. New York, NY 10166- clients engaged in pharmaceuticals in our production centers to fulfill and 0002, 212/351-2000; fax: 212/370-0896. and the life sciences, financial services, produce brand promotions that www.russellreynolds.com. Sandra Galvin, technology, publishing, and manage- elevate excitement. Dir., Global Mktg. & Comms. ment consulting--for more than twenty Zing How Design – Custom fulfill- years. ment, traditional and specialized production, mailings, blogger kits, SC Search Consultants , 1100 Beecher e-media, branded premiums, digital Crossing North, Suite A, Columbus, OH printing, and brand savvy design. 43230. 614/939-4240. FULFILLMENT www.scsearchconsultants.com. Cindy Hilsheimer. GRAPHIC SERVICES SJ Miller Group, 668 Stonyhill Rd., #14, Yardley, PA 19067. 215/355-1600. ANEW Marketing Group, 811 W. [email protected]; Jericho Turnpike, #109E, Smithtown, NY www.sjmillergroup.com. 11787. 631/982-4000. Shelley Miller, CPC, Pres. www.anewmarketinggroup.com. PIMS, 245 West 17th St., 4th floor, Judy Bellem, Principal. Spencer Stuart & Assocs., 277 Park Ave. New York, NY 10011. 212/279-5112. [email protected]; www.pimsinc.com. 32nd flr., New York, NY 10172. 212/336- Addison Design Company, 20 Exchange 0200; fax: 212/336-0296. David Daniel, Place, 9th flr., New York, NY 10005. CEO. PIMS is the prime source for all your assembly, sampling & fulfillment 212/229-5000. www.addison.com. needs. Whether your campaign The Stowe Co. Artworks Design , 21 West 58th St., New consists of 100’s or hundreds of , PO Box 693, York, NY 10019; 212/207-8289. thousands, no fulfillment is too small Chesterfield, MO 63006. 636/777-4300. [email protected]; or too large. PIMS assembles your www.artworksdesign.com. www.stowecompany.com. press kits, product mailers, gift Beverly Stowe, Pres. baskets and event packages quickly, Astron Systems Inc., 2800 Palisades Dr., accurately and cost-effectively. Corona, CA 92882. 951/739-7005. Talent U Seek, 13547 Ventura Blvd., PIMS specializes in Fueling Brand www.astronsys.com. Carol Crawford, Pres. #212, Sherman Oaks, CA 91423. 818/817- Performance. For over 20 years our 0683. www.talent-u-seek.com; company has been one of the world’s FastSigns Int’l Inc., 2542 Highlander [email protected]. Cyndi Katz. leading production and distribution Way, Carrollton, TX 75006. 214/346- service providers catering to market- 5600. www.fastsigns.com. Tesar-Reynes Inc., 333 N. Michigan ing and communications profession- Catherine Monson, CEO Ave., Ste. 2226, Chicago, IL 60601. als. We offer a wide array of products 312/726-1900. www.tesar-reynes.com. and services that provide optimum Finger Design Assocs., 330 15th St., Tony Reynes, Pres. solutions for all of your campaign Oakland, CA 94612. 510/465-0505. needs. www.fingerdesign.com. Arlene Finger, Owner. Our business is built on making Travaille Executive Search, 1730 Rhode your business succeed! Island Ave., N.W., #401, Washington, DC Group IV Graphics, 89 Fifth Ave., New 20036. 202/463-6342; fax: 202/331-7922. NEW YORK * CHICAGO York, NY 10003. 212/242-4000. [email protected]. Ben Long, Pres. WASHINGTON * ATLANTA* BOSTON www.gfourg.com. Barry Hassel, Pres.

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2012 PR BUYER’S GUIDE GRAPHIC SERVICES John Kneapler Design, 151 W. 19th St., INTERACTIVE/ #11C, New York, NY 10011. 212/463- 9774. www.johnkneaplerdesign.com. MULTIMEDIA SVCS. John Kneapler.

Steven Olken Digital Design, 136 E. National Press Club, 529 14th St., N.W., 76th St., #10D, New York, NY 10021. Washington, DC, 20045. 202/662-7580. cell: 917/331-5779. fax: 212/744-6501. www.press.org. Joshua Funk. Dir., Bus. Dev. [email protected]. Steven Olken. New York: 212.736.2727 The National Press Club, a private Los Angeles: 310.939.7041 club for journalists and communica- Prowolfe Partners , 1121 Olivette Exec. Chicago: 312.255.0240 tors, has been “Where News Pkwy., #100, St. Louis, MO 63132. Washington: 202.400.1412 Happens” for more than a century. 314/983-9600. www.prowolfe.com. www.dssimon.com Each year, the Club hosts over Jo Kincaid, Dir., New Bus.Dev. E-mail: [email protected] 250,000 visitors at more than 2,000 events that are conveyed to global Rappy & Co. Inc., 150 W. 25th St., #502, A MultiMedia News Release with audiences in print, television and New York, NY 10001. 212/989-0603; Internet Media Tour (IMT) is a compre- online. Our journalist members work fax: 212/989-0419. www.rappyco.com. hensive, targeted approach to promot- with the NPC staff to create an ideal Floyd Rappy, Pres. & Creative Dir. ing a campaign or initiative to the facility for news coverage – from a full online world. Increasingly, they are service broadcast operation, to fiber Wechsler Ross & Partners, 11 Madison being used in conjunction with a satellite and wireless connectivity, to audio- Ave., 14th flr., New York, NY 10010. media tour, to turn a press conference visual services. 212/924-3337. www.wechsler.com. into a video press junket, with B-Roll or Dan Ross, Pres. as a standalone service. D S Simon Productions is an award- winning broadcast PR and social media video firm specializing in Satellite Media Tours, Internet Media Tours, B-Roll production and distribu- tion, Corporate and Web Video, Video Players, Ground Tours, Co-Ops and PIMS, 245 West 17th St., 4th floor, New Radio. Established in 1986, our head- York, NY 10011. 212/279-5112. quarters and HD studio are in New [email protected]; www.pimsinc.com. Zing How Design, 57 E Delaware Pl., No York with offices in Los Angeles, 2901, Chicago, IL 60611. 888/529-0998. Chicago and Washington DC. PIMS technical design team will www.zinghowdesign.com. Contact Joey guide you from conception & design Buffalo Portuese, zingLeader, buffa- through production & distribution in [email protected]. IMC2, 12404 Park Central, #400, Dallas, building an effective, attractive TX 75251. 214/224-1000. www.imc2.com. Electronic Press Kit (EPK). An EPK Our artful approach revs up excite- Doug Levy, Pres. affords you the opportunity to send ment. It starts with a great idea, your materials quickly & efficiently, extended by conceptual designs that allowing recipients access to your deliver the oomph of the program. documents, photos, videos and more Key visual asset design, program at the touch of a button. PIMS cre- themes, concept boards, sketches, ative staff will tailor the perfect EPK to promotions, witty copy, mock ups — KEF Media, 512 Means St., Suite 102, suit your specific project requirement. digital & real. Create excitement with Atlanta, GA 30318. 404/605-0009. PIMS specializes in Fueling Brand fresh creative, right when you need it. www.kefmedia.com. Performance. For over 20 years our Zing How Design – Artful design, Yvonne Goforth-Hanak. company has been one of the world’s specialized production, celebrity kits leading production and distribution KEF handles everything from and gifts, printing, e-media, unique service providers catering to market- Internet Media Tours to Multimedia props, branded premiums and cus- ing and communications profession- Releases, Webcasts to Webinars and tom fulfillment. als. We offer a wide array of products Live, Streaming Video. And things we and services that provide optimum haven’t even thought of yet! We’re solutions for all of your campaign needs. committed to remaining ahead of the Our business is built on making curve in order to get you the results your business succeed! INFORMATION you want. NEW YORK * CHICAGO DISTRIBUTION WASHINGTON * ATLANTA* BOSTON

Nat’l Telecommunications Svcs., 800 MHP/Mark Haefeli Productions, 333 RepEquity DC, 1025 Vermont Ave, North Carolina Ave. SE, Washington, DC Hudson St., #303, New York, NY 10013. N.W., 12th fl., Washington, DC 20005. 20003. 202/638-4500. www.ntsdc.com. 212/334-2164. www.mhp3.com. 202/654-0800. Tripp Donnelly, founder & Mac Hansbrough, Pres. Mark Haefeli. CEO. www.repequity.com.

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2012 PR BUYER’S GUIDE MEDIA LISTS Synaptic Digital, 708 Third Ave., New Planned Television Arts (PTA) and A.C. Croft and Assocs. Inc., 140 York, NY 10017; 212/682-8300. PTA*Satellite, 1110 Second Ave., Cathedral Rock Dr., Sedona, AZ 86351. www.synapticdigital.com; learn- New York, NY 10022. 212/583-2718. 928/284-9054; fax: 928/284-1791. [email protected]. [email protected]; [email protected]. A.C. Croft, Pres. www.planned TVarts.com. See full listing under Video. Brian Feinblum, VP. Louw’s Management Corp., P.O. Box 130, Vail, AZ 85641. 520/664-1881. WestGlen Communications, 1430 TEKgroup International Inc., 1280 SW [email protected]; Broadway, 9th floor, New York, NY 10018. 36th Ave., Ste. 204, Pompano Beach, FL www.louwsmanagement.com. Toni Louw. 212/921-2800. www.westglen.com. 33069. 954/351-5554; fax: 954/351-9099. Ed Lamoureaux, Sr. VP. www.tekgroup.com. R3:JLB, 500 N. Michigan Ave., #300, Chicago, IL 60611. 312/396-4155. Mary Conrad, Mng. Dir., North America. Wieck Media Services, 12700 Park Central Dr., #510, Dallas, TX 75251. MAILING SERVICES Select Resources Int’l., 3000 Ocean Park 972/392-0888; fax: 972/934-8848. Blvd., #3000, Santa Monica, CA 90405. [email protected]; www.wieck.com. Automatic Mail Services, 45-01 34th St., 310/450-5777. Catherine Bension, Pres./CEO Tim Roberts, Pres. Long Island City, NY 11101. 718/361-3091. www.automatic-mail.com. StevensGouldPincus LLC, 1 Penn Plaza, Mike Waskover, Pres. Suite 5335, New York, NY 10119. INTERNET SERVICES 212/779-2800; cell: 917/783-4500. [email protected]; BurrellesLuce, 75 East Northfield Rd., www.stevensgouldpincus.com. Livingston, NJ 07039. 800/368-8070. Art Stevens, Rick Gould CPA, J.D., www.burrellesluce.com. Managing Partners. Swerling & Assocs., 1721 Monte Viento Cision , 332 S. Michigan Ave., Chicago, IL Dr., #200, Malibu, CA 90265. 310/456- 60604. 888/422-2667. www.cision.com. PIMS, 245 West 17th St., 4th floor, New 8045. www.swerlingassociates.com. York, NY 10011. 212/279-5112. Jerry Swerling. Dialog, 2250 Perimeter Park Dr., #300, [email protected]; www.pimsinc.com. Morrisville, NC 27560. 919/804-6400; Towers Watson, 335 Madison Ave., New 800/3-Dialog. www.dialog.com. PIMS understands the importance York, NY 10017-4605. 212/309-3400; fax: of “presentation” when it comes to 212/309-0975. www.towerswatson.com. Dietrich Nelson & Associates, Inc., 7510 the distribution of your materials. Sunset Blvd., #1401, Los Angeles, CA Whether your campaign is intended MEASUREMENT 90046. 323/845-9608; fax: 323/883-1821. to reach 50 or 50,000 contacts, PIMS’ [email protected]. Dietrich Nelson. experienced staff will guide you AND EVALUATION towards reaching the maximum BurrellesLuce See full listing under Satellite amount of people in the most , 75 East Northfield Rd., Media Tours. cost-effective manner possible. Livingston, NJ 07039. 800/368-8070. www.burrellesluce.com. PIMS specializes in Fueling Brand DSN Communications , 376 15th St., Ste. Performance. For over 20 years our Carma International, 1615 M St., NW, 1C, Brooklyn, NY, 11215. 718/499-9068. company has been one of the world’s Washington, DC 20036. 202/842-1818. Dani Newman at [email protected] or leading production and distribution [email protected]; www.carma.com. www.dsncomm.com. service providers catering to market- ing and communications profession- Cision, 332 S. Michigan Ave., Chicago, IL See full listing under Satellite als. We offer a wide array of products 60604. 888/422-2667. www.cision.com. Media Tours. and services that provide optimum solutions for all of your campaign R.L. Repass & Partners, Inc., 10101 needs. Alliance Road, Suite 190, Cincinnati, OH Our business is built on making 45242-4747. 513/772-1600; fax: 513/772- your business succeed! 8088. [email protected]; KEF Media, 512 Means St., Suite 102, www.repass partners.com. Rex Repass, Atlanta, GA 30318. 404/605-0009. NEW YORK * CHICAGO Pres./CEO. www.kefmedia.com. WASHINGTON * ATLANTA* BOSTON Yvonne Goforth-Hanak. MANAGEMENT MEDIA LISTS Need an Internet Media Tour or Cision Multimedia Release? We’ve got CONSULTANTS , 332 S. Michigan Ave., Chicago, IL it…and more! We handle everything 60604. 888/422-2667. www.cision.com. AdMedia Partners, Inc., Three Park from IMTs to MMRs, Webcasts to Ave., 31st flr., New York, NY 10016. Dow Jones & Co., 1211 Avenue of the Webinars and Live, Streaming Video. 212/759-1870; fax: 212/888-4960. Americas, New York, NY 10036. Working on a project with digital [email protected]; 800/369-0166. www.dowjones.com; strategies no one’s even heard of? www.admediapartners.com. diane.thieke @dowjones.com. We’re there for you! Gregory Smith, Seth Alpert, Mng. Dirs. Diane Thieke, Mktg. Dir.

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2012 PR BUYER’S GUIDE IMEDIA LISTS MyMediaInfo, 375 Totten Pond Rd., Visible Technologies, 3535 Factoria Blvd. The Hampton Group, 5335 Wisconsin Suite 402, Waltham, MA 02451. 888/901- SE, Suite 400, Bellevue, WA 98006. 888/ Ave., N.W., #440, Washington, DC 20015. 3332. [email protected]; 852-0320. [email protected]; 202/686-2020. www.hamptongroup.com. www.mymediainfo.com. www.visibletechnologies.com. Lou Hampton, Pres. Mr. Kelly Pennock, CEO. News Analysis Institute, 818 Liberty Ave., 4th flr., Pittsburgh, PA 15222. 412/471-9411; fax: 412/471-9417. MEDIA (SPEECH) www.newsanalysis.com. Colleen Rodgers. TRAINING NewsBios, A division of TJFR Group, 2020 Arapahoe St., Lower Level, Denver, Mary Dawne Arden, 135 E. 50th St., Ste. Impact Communications, 11 Bristol Place, CO 80205-2548; 866/639-7070. 7B, New York, NY 10022. 212/644-8199. Wilton, CT 06897-1524. (203)529-3047; www.newsbios.com. [email protected]; cell (917)208-0720; fax: (203)529-3048. www.marydawnearden.com. [email protected]. Jon Rosen, President. Fred Woolf List Co. Inc., PO Box 346, Somers, NY 10589-0346. 914/694-4466; Cameron Communications Inc., 55 BE PREPARED! Impact Commun- fax: 914/694-1710. [email protected]; Dubois St., Darien, CT 06820. Office: ications trains your spokespeople to www.woolflist.com. Sheila Woolf, Sr. VP, 203/655-0138; Cell: 203/952-5758. successfully communicate critical Sales. Jim Cameron, Pres.; Amy Fond, Trainer. messages to your targeted audiences during print, television, and radio CMG Productions, 495 West St., 2nd flr., news interviews. Your customized MEDIA MONITORING New York, NY 10014. 212/691-5611. workshops are issue-driven and role- www.cmgproductions.com. play based. Videotaping / critiquing. Colleen M. Growe, Founder. BurrellesLuce, 75 East Northfield Rd., Groups / privately. Face-to-face / tele- phone interviews / news conferences. Livingston, NJ 07039. 800/368-8070. CommCore, Inc. , 1901 L St., NW, Ste. Private label seminars for public www.burrellesluce.com. 707, Washington, DC 20036. 202/659-4177. relations agencies. Make your next [email protected]. Cision, 332 S. Michigan Ave., Chicago, Andrew Gilman. news interview your best by calling IL 60604. 866/639-5087. www.cision.com. Jon Rosen, Impact Communications. Over 25 years of news media/training expertise. Kundell Communications, 210 West 89th St., #1N, New York, NY 10024. 212/877- Feintuch Communications , 245 Park 2798. [email protected]; Critical Mention, Inc., 521 Fifth Avenue, Ave., 39th fl., New York, NY 10167. 16th fl., New York, NY 10075, 877/262- www.publicspeaking4u.com. 212/808-4901. [email protected]; Linda Kundell. 5477. www.criticalmention.com. www.feintuchcommunications.com. Henry Feintuch, Pres. No media monitoring program is complete without broadcast cover- Feintuch Communications’ takes a age. Pew research in 2011 revealed holistic approach to media training two-thirds of Americans rely on televi- engagements. Whether conducted sion for breaking news. Critical on a project basis or as part of a PR Laskin Media, Inc., 220 East 23rd St., Mention provides real-time searching, campaign, we work with our clients to viewing, alerting and reporting on New York, NY 10010. 212/777-9092. understand their key business objec- www.laskinmedia.com. Barbara Laskin, global broadcast coverage. Our tives and media targeting in order to Founder. comprehensive and industry leading help prepare their spokespersons to CriticalTV platform lets you monitor maximize each press encounter. What’s the difference between a your organization, client, competitors, Our courses are both delivered mediocre TV performance and a mas- industry news and more. Edit and in-person, with live video camera terful one? Media training. It’s the best download broadcast quality files exercises, as well as on-line for investment you or your clients will ever minutes after your segments air. Our multi-national organizations with make. Laskin Media expertly prepares content integrates into leading PR spokespersons spread out across the people for their turn in the spotlight. software platforms. time zones. We educate our clients to Clients include PR firms, celebrity the nuances of working with the media, spokespeople, athletes, & high-level Dow Jones & Co., 1211 Avenue of the getting their messages across, bridg- executives from companies such as Americas, New York, NY 10036. ing techniques and more. Quotations IBM, Pfizer, The History Channel, Polo 800/369-0166. www.dowjones.com. available upon request. Ralph Lauren, Land’s End, Holland & Knight, and MasterCard. National Aircheck, 338 S. Edgewood, Wood Karen Friedman Enterprises, Inc., P.O. Dale, IL 60191. 888/206-9662; fax: 928/438- Box 224, Blue Bell, PA 19422. 610/292- Media Training Worldwide, 34 W. 38th 3333. [email protected]; 9780. [email protected]. St., 5th flr., New York, NY 10018. 212/764- www.national-aircheck.com. www.karenfriedman.com. Karen 4955. www.mediatrainingworldwide.com. Robb Wexler, Pres. Friedman, Pres. TJ Walker, CEO.

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2012 PR BUYER’S GUIDE NEWSWIRES/PRESS SERVICES Medianet, 305 Madison Ave., #1166, Celebrities Plus, Inc., 8899 Beverly Corporate Public Issues, Issue Action New York, NY 10165. 212/682-2250. Blvd., #406, Los Angeles, CA 90048. Publications, Inc., 207 Loudoun St. SE, www.medianet-ny.com. Tom Mucciolo, Pres. 310/860-1955; fax: 310/860-1255. Leesburg, VA 20175. 703/777-8450. [email protected]; www.issueactionpublications.com. MediaPrep, 17412 Ventura Blvd., #711, [email protected]. Michael Catalano, Teresa Yancey Crane. Encino, CA 91316. 213/276-6300. and Tom Cestaro. www.mediaprep.com. Tom Alderman. IMN (iMakeNews, Inc.), 200 Fifth Avenue, Dietrich Nelson & Associates, Inc. The Newman Group Inc., 220 E. 63rd , 7510 Waltham, MA 02451. 866-964-NEWS. St., New York, NY 10065. 212/838-8371. Sunset Blvd., #1401, Los Angeles, CA [email protected]; www.imninc.com. [email protected]; 90046. 323/845-9608; fax: 323/883-1821. Jack O’Dwyer’s Newsletter www.newmangroup.com. [email protected]. Dietrich Nelson. , 271 Joyce Newman, Pres. Madison Ave., New York, NY 10016. See full listing under Satellite 212/679-2471. www.odwyerpr.com. Reputation Group, 1398 Goodale Blvd., Media Tours. Suite 200, Columbus, OH 43212. 614/282- Management Strategies for Public 4141. [email protected]; Strauss Radio Strategies Inc., 529 14th Relations Firms, $225 annually. A.C. www.reputationgroup.com. John Millen, St., N.W., #1163, National Press Bldg., Croft & Associates, 140 Cathedral Rock Managing Dir. Washington, DC 20045. 202/638-0200; Dr., Sedona, AZ 86351. 928/284-9054. fax: 202/638-0400; [email protected]. Sample issue available on request. Reputation Management Assocs., 2079 New York: 262 W 38th St., Ste. 803, [email protected]. West Fifth Ave., Columbus, OH 43212. New York, NY 10018. 212/302-1234; 614/486-5000; fax: 614/487-7203. [email protected]. Los Angeles: The Measurement Standard, KDPaine & www.media-relations.com. Anthony Huey. 323/343-0300; [email protected]. Partners, 177 Main St., 3rd flr., Berlin, NH www.straussradio.com. Richard Strauss, Pres. 03570. 603/752-5111. www.kdpaine.com. Nikki Richardson, 3 Lancaster Ave., Katie Delahaye Paine, CEO. Chelmsford, MA 01824. 978/256-1651; See full listing under Radio. fax: 978/256-0751. PR News, Access Intelligence, LLC, 4 [email protected]; MERGERS & Choke Cherry Rd., 2nd flr., Rockville, www.nikkirichardson.com. ACQUISITIONS MD 20850. 888/707-5814. StreetSpeak®, Inc. www.prnewsonline.com. Diane Schwartz, , 51 E. 42nd St., #306, Sr. VP & Group Publisher. New York, NY 10017. 212/221-1079; fax: StevensGouldPincus LLC, 1 Penn Plaza, 212/221-2345. [email protected]; Suite 5335, New York, NY 10119. The Ragan Report, Lawrence Ragan www.wtblase.com. Bill Blase, pres. 212/779-2800; cell: 917/783-4500. Comms., 111 E. Wacker Dr., #500, [email protected]; Chicago, IL 60601. 800/878-5331. MEDIA TOURS/ www.stevensgouldpincus.com. www.ragan.com. ROADSHOWS Art Stevens, Rick Gould CPA, J.D., Mng. Partners. Speechwriter’s Newsletter, Lawrence Ragan Comms., 111 E. Wacker Dr., #500, NEWSLETTERS Chicago, IL 60601. 800/878-5331. www.ragannewsletters.com. BizBash Media, 21 W. 38th St., 13th flr., Caplan Communications LLC, 1700 New York, NY 10018 646/638-3600. Travelwriters.com, Marco Polo Publica- Rockville Pike, Suite 400, Rockville, MD www.bizbash.com. David Alder, CEO. tions, 360 Central Ave., #1260, St. 20852. 301/998-6592. Aric Caplan, Pres. Petersburg, FL 33701. 800/523-7274; [email protected]; Bulldog Reporter, c/o Infocom Group, 727/894-3343. www.travelwriters.com. www.caplancommunications.com. 124 Linden St., Oakland, CA 94607. 800/959-1059. www.bulldogreporter.com. Our advance team: Jim Sinkinson, CEO. •Designs on-the-ground media NEWSWIRES/ support and news coverage. Communication Briefings, Briefings •Schedules Media Group, PO Box 787 Williamsport, PRESS SERVICES regional earned- PA 17703. 800/722-9221. media across www.briefingsmediagroup.com. AScribe Public Interest Newswire, 5464 priority cities Kathleen Hoots, Editor. College Ave., Ste. B, Oakland, CA 94618. and targeted 510/653-9400; fax: 510/597-3625. states. Competitive Edge Newsletter, Pachter & •Assembles Assocs., PO Box 3680, Cherry Hill, NJ The Associated Press Information rapid-response 08034. 856/751-6141. www.pachter.com. Services, 450 W. 33rd St., New York, NY press activities Barbara Pachter, Pres. 10001. 212/621-1585. Ted Mendelsohn. and other measurable coverage. In 2006, O’Dwyer’s magazine Consultants News, Kennedy Information, Black PR Wire, Inc., 975 N. Miami honored Caplan Communications 1 Phoenix Mill Lane, 3rd flr., Beach Blvd., N. Miami Beach, FL 33162. with “O’Dwyer’s Award for Public Peterborough, NH 03458. 800/531-0007. 877/252-2577. www.blackprwire.com. Communications Excellence.” www.kennedyinfo.com. Bernadette Morris.

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2012 PR BUYER’S GUIDE NEWSWIRES/PRESS SERVICES Creators News Service/Creators PHOTO DISTRIBUTION Dianne Arndt Photography, 400 Central Syndicate, 5777 W. Century Blvd., #700, Park West, New York, NY 10025. Los Angeles, CA 90045. 310/337-7003. 212/866-1902. www.diannearndt.com; www.creators.com. [email protected]. Ben Asen Photography, 56 E. 87th St., New York, NY 10128. 212/348-0496. AP Images, 450 West 33rd St., New York, [email protected]; www.benasen.com. NY 10001 212/621-1997. assign- [email protected]; www.apimages.com. Black Star, 1 Water St., White Plains, NY 10601. 212/679-3288. Benjamin Discover why media outlets, corpo- Chapnick, Pres. rations and PR companies around EurekAlert!, a service of the American the world rely on AP Images Brown Brothers, P.O. Box 50, Sterling, Assn. for the Advancement of Science, Assignment Services. We will take PA 18463. 570/689-9688. 1200 New York Ave., N.W., Washington, any PR project, sponsored event, www.brownbrothersusa.com. DC 20005. 202/326-6716; fax: 202/898- tradeshow or product launch and Raymond A. Collins, Pres. 0391. [email protected]; capture it with your vision and needs www.EurekAlert.org. in mind. Whether the job is large or Camera One, 62 West 45th St., New small, mainstream or offbeat - you get York, NY 10036. 212/827-0500; fax: EurekAlert!, a program of AAAS, the benefit of our knowledge, access 212/944-9536. [email protected]; offers an effective means to dissemi- and integrated services for an end-to- www.nycphoto.com. Larry Lettera, Pres. nate news to reporters and the public. end project solution. As a science-based press release Janet Charles, 20 Jane St., #3B, New distribution service it serves as an Custom Medical Stock Photo, Inc., 3660 York, NY 10014. 212/675-2211. invaluable resource for press officers W. Irving Park Rd., Chicago, IL 60618. [email protected]. to reach the media worldwide. 800/373-2677. www.cmsp.com. Feature Photo Service Inc., 320 W. 37th Thousands of reporters rely on Mike Fisher. EurekAlert! for information from St., #301, New York, NY 10018. 212/944-1060; fax: 212/944-7801. leading research organizations. Feature Photo Service Inc. , 320 W. 37th www.featurephoto.com. Oren Hellner, Pres. St., #301, New York, NY 10018. MarketWire, 100 N. Sepulveda Blvd., 212/944-1060; fax: 212/944-7801. David Gordon Photography, 212/989- #325, El Segundo, CA 90245. 800/774- www.featurephoto.com. Oren Hellner, Pres. 9329. [email protected]; 9473. www.marketwire.com. www.dgordonphoto.com. Getty Images, 75 Varick St., 5th flr., New York, NY 10013. 646/613-4000; 800- Rich Green Photography, 128 Windsor IMAGERY. www.gettyimages.com. Ave., Hopatcong, NJ 07843. 201/924-2003. [email protected]; www.rjgreenphoto.com

PHOTOGRAPHERS Newscast US, 526 West 26th St., Suite SHOOT Publicity Wire 515 New York, NY 10001. 212/206-0055; , The News Katharine Andriotis Photography LLC Release Distribution Service for the , 866/734-NEWS. [email protected]; Motion Picture Industries, 256 Post Road Westchester, NY. 914/997-1967. www.newscastus.com. Jim Sulley, VP. East, Ste. 206, Westport, CT 06880. [email protected]; PhotoBureau Inc. 203/227-1699, ext12; fax: 203/227-2787. www.kaphotollc.com. Katharine Andriotis. , 172 Blvd., Scarsdale, [email protected]; NY 10583. 914/725-7500. www.shotonline.com/go/publicitywire. www.photobureau.com. Joe Vericker, Pres./Chief Photographer. Maryanne Russell Photography Inc., AP Images, 450 West 33rd St., New York, PO Box 1329, FDR Station, New York, NY 10001 212/621-1997; assign- NY 10150 212/308-8722. ONLINE INFO/ [email protected]; www.apimages.com. www.maryannerussell.com. DATABASES Discover why media outlets, corpo- Paul Schneck PR Photography, 4 rations and PR companies around Stuyvesant Oval, New York, NY 10009. Cision, 332 S. Michigan Ave., Chicago, IL the world rely on AP Images 212/505-6443. www.PaulSchneck.com. 60604. 888/422-2667. www.cision.com. Assignment Services. We will take Paul Schneck. any PR project, sponsored event, Wagner International Photos EBSCO Information Services, 30 Park Rd., tradeshow or product launch and , 62 W. 45th St., 6th flr., New York, NY 10036. #2, Tinton Falls, NJ 07724. 800/753-2726. capture it with your vision and needs 212/944-7744. www.ebsco.com. Roy Reinalda, Gen. Mgr. in mind. Whether the job is large or small, mainstream or offbeat - you get Ron Wyatt Photography, 15 Atlanta Select Information Exchange/Qualified the benefit of our knowledge, access Ave., Piscataway, NJ 08854. 732/868- Media, 800/743-9346. Matthew Wein, and integrated services for an end-to- 9095. [email protected]; Pres., Qualified Media. end project solution. www.ronwyattphotos.com. Ron Wyatt.

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2012 PR BUYER’S GUIDE PROMOTIONS PRESS RELEASE DISTRIBUTION Send2Press® Newswire, a service of Neotrope®, 4332 W. 230th St., Torrance, CA 90505. 310/373-4856. [email protected]; www.Send2Press.com. Zing How Design, 57 E Delaware Pl., No 2901, Chicago, IL 60611. 888/529-0998. 24-7PressRelease.com Christopher Simmons, CEO, member PRSA. , 203-901 West 3rd www.zinghowdesign.com. Contact Joey St., North Vancouver, BC, V7P 3P9 Canada. Affordable press release services Buffalo Portuese, zingLeader, buffa- 646/417-8294. www.24-7PressRelease.com. since 1983, including news writing, [email protected]. Philip Louie. targeted newswire and Direct-to- Editors™ distribution, search We Design, Source and Create art- 24-7PressRelease.com is the optimization, eMediaKit™, social ful executions that always garner premier provider of effective and networks and media opt-in. Exclusive attention. It starts with our brand affordable press release distribution. news distribution via Neotrope savvy design, enhanced by clever We deliver news content across tradi- News Network including California production methods, and topped off tional, digital and social channels Newswire®, and eNewsChannels™. with promotional premiums that add including search engines and Google Top placement of news content that extra dimension. Art meets action News. in search since 1997 using propri- in our production centers to fulfill and Since 2004, 24-7PressRelease.com etary ContextEngine™ technology. produce brand promotions that has a client base numbering more Accredited staff. Member BBB. elevate excitement. than 60,000, and has distributed Zing How Design – Custom fulfill- more than 200,000 press releases. ment, traditional and specialized AScribe Public Interest Newswire, 5464 production, mailings, blogger kits, B College Ave., Oakland, CA 94618. e-media, branded premiums, digital 510/653-9400; fax: 510/597-3625. PRINTING printing, and brand savvy design. BurrellesLuce, 75 East Northfield Rd., PROMOTIONS Livingston, NJ 07039. 800/368-8070. www.burrellesluce.com. Allhealth Public Relations, 10109 Cision Thornwood Rd., Kensington, MD 20895. , 332 S. Michigan Ave., Chicago, 301/948-1709. [email protected]; IL 60604. 888/422-2667. www.cision.com. www.allhealthpr.com. Brian Ruberry. Collegiate Presswire by Marketwire, 51 PIMS Lagrant Communications Madison Ave., 21st flr., New York, NY , 245 West 17th St., 4th floor, , 600 Wilshire 10010. 888/621-7721. [email protected]; New York, NY 10011. 212/279-5112. Blvd., #1520, Los Angeles, CA 90017. www.cpwire.com. [email protected]; www.pimsinc.com. 323/ 469-8680; fax: 323/469-8683. www.lagrant communications.com. Kim MarketWire, 100 N. Sepulveda Blvd., PIMS provides the highest quality L. Hunter, pres./CEO; Keisha N. Brown, #325, El Segundo, CA 90245. 800/774- digital & offset printing available. Gen. Mgr./Sr. VP. 9473. www.marketwire.com. Whether for brochures, flyers, pres- Michael Nowlan, CEO. entation booklets or color reprints, Marketing Werks - Mobile & Event count on PIMS to bring your Marketing, 130 East Randolph St., #2400, Multicultural Marketing News, campaign to life! With no minimum Chicago, IL 60601. 312/228-0800; fax: Multicultural Mktg. Resources Inc., 150 W. quantities, you can benefit from the 312/228-0801. www.marketingwerks.com. 28th St., #150, New York, NY 10001. impact of digital printing technology to 212/242-3351. www.multicultural.com. market to an audience of one or Bonnie Ott Promotions, now Partnered Lisa Skriloff, Pres. & Founder. thousands! with AIA New Dimensions in Marketing, PIMS specializes in Fueling Brand Inc. 305 East 40th Street, New York, NY NewsWare , Track Data, 95 Rockwell Performance. For over 20 years our 10016. 212/338-0333; fax; 212/338-0330. Place, Brooklyn, NY 11217. 212/612- company has been one of the world’s [email protected]; 2050. www.newsware.com. leading production and distribution www.effectivepromos.com. service providers catering to market- Bonnie Ott, Contact. readMedia , 418 Broadway, 4th flr., ing and communications profession- We are the leading source for pro- Albany, NY 12207. 800/552-2194; als. We offer a wide array of products motional products and premiums fax: 518/429-2801. [email protected]; and services that provide optimum imprinted with your company name, www.readmedia.com. Colin Mathews, CEO. solutions for all of your campaign logo or message. We provide quality needs. RushPR Newswire, 3630 Avenue Laval, products, exceptional service, cre- Our business is built on making Montreal, Quebec H2X 3C9. ative ideas, competitive pricing, over- your business succeed! 866/982-1116, #1 for editorial/sales. seas importing, graphic design, direct [email protected]; NEW YORK * CHICAGO mail & fulfillment and online corporate www.rushprnews.com. Anne Howard. WASHINGTON * ATLANTA* BOSTON store programs.

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2012 PR BUYER’S GUIDE PROMOTIONS PUBLIC RELATIONS fax: 202/638-0400; [email protected]. New York: 262 W 38th St., Ste. 803, NETWORKS New York, NY 10018. 212/302-1234; [email protected]. Los Angeles: Bella PR, 545 8th Ave., #670, New York, 323/343-0300; [email protected]. NY 10018. 212/868-8183. www.bellapr.com. www.straussradio.com. Richard Strauss, Pres. Marla Russo, Pres. PIMS, 245 West 17th St., 4th floor, See full listing under Radio. New York, NY 10011. 212/279-5112. [email protected]; www.pimsinc.com.

PIMS is the premiere source for IPREX, Worldwide corporation of corporate and event promotional gift independent PR firms. Administrative items. From memory sticks & mugs to Headquarters: 4524 N. Wildwood Ave., hats, pens & t-shirts, we can cus- Shorewood, WI 53211. 414/755-2170. tomize any number of items for con- [email protected]. www.iprex.com. TV Access, division of FilmComm, ventions, trade shows, business Carol Clinkenbeard, Global Administrator. 800/944-9134. Keith Hempel, President. meetings and mailings. PIMS offers the most unique assortment using the National Assn. of Government Experienced Corporation With 30+ highest quality materials available to Communicators, 201 Park Washington Years In Television And Radio ensure your brand is enhanced. Court, Falls Church, VA 22046. 703/538- Distribution. Specializing In Production And Distribution Of PSAs. Leading PIMS specializes in Fueling Brand 1787. www.nagconline.org. Distributor Of PSAs (Over 100 TV Performance. For over 20 years our Elizabeth Armstrong, Exec. Dir. company has been one of the world’s And Radio PSAs Released Per Public Relations Global Network leading production and distribution Year). Comprehensive Services For (PRGN) service providers catering to market- , U.S./Worldwide Contact: TV, Radio, Print, Out-Of-Home ing and communications profession- Stevens Strategic Communications, Inc. And Internet. Customized Services Gemini Towers, 1991 Crocker Rd., Suite als. We offer a wide array of products Tailored To Your Needs. Internet 500, Cleveland, OH 44145. 440/617-0100. and services that provide optimum Reporting Available. Chapter Placement [email protected]; solutions for all of your campaign And Coordination Services Available. www.prgn.com. Edward Stevens. needs. Our business is built on making Worldcom Public Relations Group, 500 RADIO your business succeed! Fifth Ave., #1010, New York, NY 10110. NEW YORK * CHICAGO 800/955-9675. 212/286-9550. WASHINGTON * ATLANTA* BOSTON [email protected]; www.worldcomgroup.com. Daisy Guthin, COO, APR. Auritt Communications Group, 555 8th PUBLIC SERVICE Ave., Suite 709, New York, NY 10018. ANNOUNCEMENTS 212/302-6230. www.auritt.com; [email protected]. Joan Auritt, Pres. Dietrich Nelson & Associates, Inc. Zing How Design , 7510 ACG is a high-quality, results- , 57 E Delaware Pl., No Sunset Blvd., #1401, Los Angeles, CA 2901, Chicago, IL 60611. 888/529-0998. oriented multimedia production com- 90046. 323/845-9608; fax: 323/883-1821. pany specializing in electronic and www.zinghowdesign.com. Contact Joey [email protected]. Dietrich Nelson. Buffalo Portuese, zingLeader, buffa- digital P.R. and marketing services. Staffed by innovative and relation- [email protected]. See full listing under Satellite ship-focused experts, we customize Media Tours. More Fabulous in Every Budget. your project needs with the most We turn white paper into premium Megaphone Media, 26 Perry Street, New cost-effective solutions to increase promotions - From t-shirts that turn York, NY 10014. 646/452-8404. your brand awareness and to maxi- heads, social media prizes with sweet info@megaphone-mediacom; mize your audience reach. ACG’s rewards, to chic designs that speak. www.megaphone-media.com. “one-stop-shop” approach provides Our Promotional Services will add Kyle Carmone, Mng. Dir. you with the attentive services of a style and great taste to any initiative. boutique: from creative consultation Take advantage of our brand experi- RCM Broadcast Comms. Inc., 20 West and media coaching through produc- ence, along with the use our vast 22nd St., #1510, New York, NY 10010. tion and results reporting, every production capabilities and the 212/924-1006. [email protected]; project receives the full focus of our excitement of added creativity. www.rcmbroadcast.com. attention. Zing How Design – Creative servic- Russell Cheek, Pres. ACG’s outstanding range of services es, promotional design, event give- include: aways, celebrity gifts, social media Strauss Radio Strategies Inc., 529 14th •Video Production and Distribution kits, branded premiums and custom St., N.W., #1163, National Press Bldg., •Media Training fulfillment. Washington, DC 20045. 202/638-0200; Continued at top of next page

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2012 PR BUYER’S GUIDE RADIO Auritt Communications Group continued DSN Communications, 376 15th St., Ste. message, we can produce an Audio 1C, Brooklyn, NY, 11215. 718/499-9068. •TV Satellite, Radio and Online News Release (ANR) that typically Dani Newman at [email protected] or Media Tours runs from 30 to 60 seconds. We then www.dsncomm.com. •Integrated Media Tours™ place it to air on targeted networks. •Social Media Campaigns, Blogger See full listing under Satellite Connect and Twitter Parties Media Tours. •Web Videos, Webcasts and Event Coverage •Video, Audio and Multimedia New Liv Davick, a Publicity and Production Releases Boutique, Inc., 88 South Broadway, Suite •B-roll Packages #1206, Millbrae, CA 94030. 650/689-5479 •PSAs and 661/600-2254. Liv Davick, President, •Corporate Videos (sales, product New York: 212.736.2727 [email protected] and Shana Davick, Vice launches, branding, training and Los Angeles: 310.939.7041 President, [email protected]; highlight reels) Chicago: 312.255.0240 www.livdavick.com. ACG offers creative solutions for Washington: 202.400.1412 all business categories from healthcare www.dssimon.com Liv Davick, a Publicity and and food to hi-tech and entertainment. E-mail: [email protected] Production Boutique, Inc. specializes in all of your broadcast public rela- Radio reaches 230 million listeners tions and social media needs. Our or 94% of the population in the United expertise includes satellite media States. Let D S Simon Productions tours, radio media tours, audio news Caplan Communications LLC, 1700 help strategically deliver your key releases, public service announce- Rockville Pike, Suite 400, Rockville, MD messaging to targeted sections of ments (PSAs), Internet media tours 20852. 301/998-6592. Aric Caplan, Pres. this massive audience using Radio (IMTs), Spanish smts/rmts/anrs, [email protected]; Media Tours (RMTs), podcasting and integrated marketing, ground tours, www.caplancommunications.com. other audio distribution formats. aircheck and airings’ monitoring Specialties: Video Redefined. D S Simon services, and video production and •Designs radio media tours using Productions is an award-winning distribution. drive time radio, public radio and broadcast PR and social media video All pitching, booking, and follow-up radio networks. firm specializing in Satellite Media is done in-house, and we handle all of •Represents Tours, Internet Media Tours, your production needs for your nonprofit B-Roll production and distribution, satellite and radio media tours. We advocacy Corporate and Web Video, Video offer the highest-quality, most person- groups, NGOs. Players, Ground Tours, Co-Ops and alized servicing with unparalleled •Canvasses key Radio. Established in 1986, our head- organization and a strict attention to states. Reaches quarters and HD studio are in New every detail. We provide superior target audiences. York with offices in Los Angeles, results in everything we do, are •Launches new, Chicago and Washington DC. available to our clients at all times, non-fiction books for major and work within every budget. publishers and authors. EMS Incorporated, 1127 Grove St., In 2006, O’Dwyer’s magazine Clearwater, FL 33755. 1-800-881-7342. honored Caplan Communications www.emsincorporated.com. with “O’Dwyer’s Award for Public Marsha Friedman, CEO. Communications Excellence.” Hedquist Productions, P.O. Box 1475, MediaTracks Communications, Inc., 2250 Fairfield, IA 52556. Jeffrey Hedquist, Pres. E. Devon Ave., Suite 150, Des Plaines, IL 641/472-6708. [email protected]; 60018. 847/299-9500; fax: 847/299-9501. www.hedquist.com. [email protected]. Shel Lustig, Pres. Critical Mention, Inc. , 521 Fifth Avenue, Your Message-On-Air and Online 16th fl., New York, NY 10075, 877/262- •Guaranteed Placement 5477. www.criticalmention.com. ANRs on-air and online through Radio Critical Mention provides real-time KEF Media, 512 Means St., Suite 102, Health Journal and Viewpoints. searching, viewing, alerting and Atlanta, GA 30318. 404/605-0009. Reach over 850 stations in major reporting on global broadcast cover- www.kefmedia.com. markets. Streaming and iTunes age. Our comprehensive and industry Yvonne Goforth-Hanak. placement included. leading Web platform lets you monitor •Radio Media Tours – Benefit from your organization, client, competitors, With a radio media tour (RMT), your our contacts at major stations and industry news and more. Edit and spokesperson conducts interviews networks. download broadcast quality files with stations from the convenience •La Red Conectado – Guaranteed minutes after your segments air. Our of... wherever! As long as there's a placement Spanish language ANRs. account management team is always landline phone, the location works. •Custom Feed Radio News ready to help you succeed. When you need to deliver an exact Continued at top of next page

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2012 PR BUYER’S GUIDE RADIO MediaTracks Communications continued closely with its clients to develop is also a GSA Schedule contractor. campaign-specific strategies and When your campaign calls for radio Releases – National, regional and local market outreach. Minority targeting- tactics that get results. Collectively, or television, SRS delivers the best Spanish and African-American. our staff brings more than 137 years results in the industry. You'll enjoy of broadcast experience and •Podcasts – Customized production: working with our friendly staff of expe- writing, hosting, voiceover, music, judgment to our clients. rienced public relations professionals. RSS, and directory placement. We specialize in booking radio Contact us today to discuss a cus- tours with national news networks, •PSAs – Distribute your public service tomized solution for your next message to thousands of U.S. stations. nationally syndicated shows, broadcast outreach campaign! statewide, regional, and local radio National Aircheck, 338 S. Edgewood, Wood outlets in each of the nation's nearly Synaptic Digital, 708 Third Ave., Dale, IL 60191. 888/206-9662; fax: 928/438- 300 radio markets. SRS can also New York, NY 10017; 212/682-8300. 3333. [email protected]; target your television SMT to local www.synapticdigital.com; learn- www.national-aircheck.com. stations, national broadcast and [email protected]. Robb Wexler, Pres. cable networks, and syndicated programs. We can manage your SMT See full listing under Video. and provide a complete solution including the booking of all of the Tobin Communications, Inc., P.O. Box 1268, interviews, studio rental and equip- White Plains, MD 20695-1268. 301/392-9173. ment, satellite uplink, make-up and [email protected]; catering services, and all of the www.tobincommunications.com. technical and production needs to Maury Tobin, Pres. make your SMT the most successful WestGlen Communications North American Precis Syndicate, Inc., 415 it can be. , 1430 Madison Ave., 12th flr., New York, NY 10017. Moreover, we script, produce, and Broadway, New York, NY 10018. 800/222-5551. [email protected]; distribute targeted audio news releas- 212/921-2800. www.westglen.com. www.napsinfo.com. Dorothy York, President. es to the nation's largest radio Ed Lamoureaux, Sr. VP networks with the best "guaranteed- NAPS sends Radio Feature zcomm, 7830 Old Georgetown Rd., placement" in the industry. In addi- Releases (RFRs) on CDs with Bethesda, MD 20814. 240/395-0225. tion, SRS provides audio actuality scripts. We cover over 6,500 stations. [email protected]; www.zpr.com. pitching and placement systems, Each RFR gets 300 to 400 on-air Risë Birnbaum, CEO. radio promotions, public service radio placements and includes a color announcements, podcasts, video usage report, including demographic podcasts, radio advertising produc- information, number of listeners tion and placement, live remote RESEARCH reached, maps, graphs and bar broadcasts and customized broad- charts. Information comes from direc- (MKTG. RESEARCH) cast e-mailing to our customized tories, signed usage cards, e-mails database of 12,000+ radio outlets, and faxes. Arbitron Inc., 142 W. 57th St., New stations and show contacts. GUARANTEE: Complete satisfac- York, NY, 10019-3300. 800/543-7300. Among the hundreds of clients we tion with the results of each release or www.arbitron.com have worked with, we routinely work another one free. with political groups such as the DNC Burke Marketing Research Inc., 500 W. and the DLC; advocacy groups like 7th St., Cincinnati, OH 45203. 513/241- the Natural Resources Defense 5663. www.burke.com. Jeff Miller, CEO. Council (NRDC) and ACLU; award- winning PR firms like Burson- Cision, 332 S. Michigan Ave., Chicago, Marsteller, Edelman, Hill & Knowlton, IL 60604. 888/422-2667. www.cision.com. Strauss Radio Strategies Inc., 529 14th and Ketchum; non-profit clients like St., N.W., #1163, National Press Bldg., the International Diabetes Foundation Cogent Research, 125 Cambridge Park Washington, DC 20045. 202/638-0200; (IDF), the American Jewish Dr., Cambridge, MA 02140. 617/441-9944; fax: 202/638-0400; [email protected]. Committee (AJC) and the Pew fax: 617/441-9966. [email protected]; New York: 262 W 38th St., Ste. 803, Trusts: government agencies like the www.cogentresearch.com. Christy White, New York, NY 10018. 212/302-1234; Dept. of Energy and Dept. of Labor; Principal & Co-Founder. [email protected]. Los Angeles: associations such as the US 323/343-0300; [email protected]. Conference of Mayors, National Council of American Survey Research www.straussradio.com. Richard Strauss, Pres. Urban League, and the National Law Organizations, 170 N. Country Rd., Ste. 4, Enforcement Officers Memorial Fund Port Jefferson, NY 11777. 631/928-6954. Celebrating our seventeenth year, (NLEOMF); large-scale events such [email protected]; www.casro.org. Strauss Radio Strategies, Inc. (SRS), as the Clinton Global Initiative and Diane Bowers, Pres. is the nation’s premier public rela- the major auto shows; Fortune-500 tions, communications, and media companies like Google, Capital One, Creative Civilizations, 106 Auditorium relations firm specializing in radio and Nike and General Motors; and we Circle, 2nd flr., San Antonio, TX 78205. television. Not just another "crank it have worked on dozens of local, state 210/227-1999. www.ccagency.com. Gisela out booking service," SRS works and federal political campaigns. SRS Girard, Pres./COO.

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2012 PR BUYER’S GUIDE SATELLITE MEDIA TOURS D.K. Shifflet & Assocs., 1750 Old LCWA Research, L.C. Williams & StrategyOne, 250 Hudson St., 16th flr., Meadow Road, #620, McLean, VA 22102. Assocs., 150 N. Michigan Ave., #3800, New York, NY 10013. 212/704-8286. 703/536-0933. www.dksa.com. Chicago, IL 60601. 312/565-3900. Greg www.strategyone.net; Gordon, Sr. VP-Research & Strategy. [email protected]. Echo Research, 110 E. 30th St., 4th flr., Laurence Evans, Pres. New York, NY 10016. 212/901-0455. LexisNexis, PO Box 933, Dayton, OH www.echoresearch.com. Dan Soulas, Pres. 45401. 800/227-4908. www.lexisnexis.com. Toluna, 21 River Rd., Wilton, CT 06897. 866/296-3049. Factiva, a Dow Jones Co., 30 Wall St., M|A|R|C Research, 1660 North www.greenfield-ciaosurveys.com. 5th fl., New York, NY 10005. 800/369- Westridge Circle, Irving, TX 75038. 0166. www.factiva.com. 800/884-6272. www.marcresearch.com. Towers Watson, 335 Madison Ave., New York, NY 10017-4605. 212/309-3400; fax: Gallup Organization, The Gallup Bldg., Maritz Research, 1375 N. Highway Dr., 212/309-0975. www.towerswatson.com. 901 F St., N.W., Washington, DC 20004. Fenton, MO 63099. 877-4-MARITZ. 202/715-3030. www.gallup.com. www.maritzresearch.com. Yankelovich Inc., 400 Meadowmont Village Circle, #431, Chapel, NC 27517. Millward Brown Int’l., 501 King’s Hwy. 919/932-8600. www.yankelovich.com; East, Fairfield, CT 06825-4867. 203/335- [email protected]. 5222; fax: 203/333-6307; J. Walker Smith, Ph.D, Exec. Vice Chmn. www.millwardbrown.com; [email protected]. SATELLITE GfK Custom Research North America, 75 Ninth Ave., 5th fl., New York, NY The Nielsen Company, 770 Broadway, MEDIA TOURS 10011. 212/240-5300. www.gfkamerica.com. New York, NY 10003. 646/654-5000. www.nielsen.com. ABC Radio/Lincoln Square Media, 125 GfK Roper Public Affairs & West End Ave., 6th flr., New York, NY 10023. Corporate Communications, a divi- Opinion Research Corp., Worldwide 212/456-5541. [email protected]; sion of GfK Custom Research North Headquarters, P.O. Box 183, Princeton, NJ www.abcmediatours.com. Heidi Oringer, America, specializes in customized 08540; 800/444-4ORC; 609/452-5400; fax: Manager Affiliate Relations, Station Prep public affairs and public opinion 609/419-1892. www.opinionresearch.com. & Promotions. polling, media and corporate commu- Gerard J. Miodus, Pres. nications research, and corporate reputation measurement in the US Oxbridge Communications Inc., 186 and globally. In addition to delivering Fifth Ave., 6th flr., New York, NY 10010. a broad range of customized 800/955-0231, ext. 202. www.oxbridge.com; research studies, the team draws www.mediafinder.com. from GfK’s syndicated consumer tracking services, GfK Roper AKA Media Inc., 142 East Ontario, 16th Penn, Schoen and Berland Assocs. Reports® US and GfK Roper , 230 fl., Chicago, IL 60611. 800/996-9432. Reports® Worldwide, which monitor Park Ave. South, 2nd flr., New York, NY www.akamediainc.com; 10003. 212/534-4000. www.psbresearch.com. consumer values, beliefs, attitudes [email protected]. Andrew Krause, [email protected]. Michael Penn, CEO. and behaviors in the US and more Executive Producer, CEO. than 25 other countries. The division Why do the world’s most amazing also serves as the official polling Proof Advertising, 114 W. 7th St., #500, brands trust us to tell their stories? partner of the Associated Press Austin, TX 78701. 512/345-6658. It’s simple. Your audience wants to conducting the AP-GfK Poll www.kolaradvertising.com; be inspired. Good storytelling is how (www.ap-gfkpoll.com). [email protected]. Bryan Christian, Gen. Mgr. you get there. Our producers, editors Harris Interactive, PR Practice, 161 and web designers develop and exe- Sixth Ave., New York, NY 10013. 877/ R.L. Repass & Partners, Inc., 10101 cute video, radio, web, TV and social 919-4765. [email protected]; Alliance Road, Suite 190, Cincinnati, OH media campaigns – that’s what we do. www.harrisinteractive.com. 45242-4747. 513/772-1600; fax: 513/772- Follow us on Twitter @AKAMEDIAINC 8088. [email protected]; or Facebook/AKAMEDIAINC. International Comms. Research , 53 www.repass partners.com. •Video, Radio, Web, TV and Social West Baltimore Pike, Media, PA 19063. Rex Repass, Pres./CEO. Media Campaigns 484/840-4300. www.icrsurvey.com. •Satellite Media Tours (SMTs) Bob Thomas, EVP. Spring Inc., 130 N. Presidential Blvd., •Social Media News Releases J.D. Power & Assocs., 2625 Townsgate Bala Cynwyd, PA 19004. 610/668-9303; (SMNRs) Rd., #100, Westlake Village, CA 91361. fax: 610/668-9395. •Web Video Production and 805/418-8000; fax: 805/418-8900; [email protected]; Distribution (Viral Videos) www.jdpower.com; [email protected]. www.springforsuccess.com. •Internet Media Tours (IMTs) •Expert Celebrity Treatment KRC Research, 700 13th St., N.W., #800, Standard & Poor’s Research Reports, •Digital Video Distribution (Video Washington, DC 20005. 202/628-1118. 55 Water St., New York, NY 10041. Sharing) www.krcresearch.com. Peter Shafer, CEO. 212/438-2000. www.standardandpoors.com. Continued at top of next page

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2012 PR BUYER’S GUIDE SATELLITE MEDIA TOURS AKA Media Inc. continued Connect and Twitter Parties Communications Plus Digital, 102 •Web Videos, Webcasts and •Broadcast B-Roll Packages Madison Ave., New York, NY 10016- Event Coverage 7417. 212/686-9570; fax: 212/686-8425. (B-Roll) •Video, Audio and Multimedia New Bruce Cohen, VP-Production, Sr. Editor. •Public Service Announcements Releases (PSAs) •B-roll Packages •Internet Press Kits (IPKs) •PSAs •Corporate Storytelling (Image, •Corporate Videos (sales, product Sales, Marketing, Web Videos) launches, branding, training and •Video Editing, Graphics and highlight reels) Dietrich Nelson & Associates, Inc., 7510 Effects (Highlights Reels) ACG offers creative solutions for all Sunset Blvd., #1401, Los Angeles, CA •Webcasting (Live Video Streaming business categories from healthcare 90046. 323/845-9608; fax: 323/883-1821. to Facebook) and food to hi-tech and entertainment. [email protected]. Dietrich Nelson. SOCIAL MEDIA Social Media News Releases help If budgets and deadlines are tight you share your story with influential you need experienced pros, call bloggers and websites. Our clients DNA. With 20 years experience we use SMNRs to launch web cam- offer expert advice, strategic plan- paigns, promote live webcasts and ning, quality production and distribu- share viral video. We use a tradition- tion for all your broadcast and al media relations approach to per- Broadcast Direct Communications, Inc., Internet PR needs. Our services sonally research and engage each 130 Shore Road, Suite 185, Port include satellite media tours, Internet and every blogger or website on a Washington, NY 11050. 516/570-2369. and viral video production and one-to-one basis. [email protected]. distribution, Internet media tours, Irene Minett, Patricia Ruth Kresner. webcasts, radio tours, corporate SATELLITE MEDIA TOURS videos and many other services. Call With celebrity Satellite Media Tours, Broadcast Direct Communications, Inc. specializes in media relations for: or email for ideas, quotes and behind-the-scenes adventures, pre- testimonials from our satisfied clients. mier events and locations, our latest •Satellite Media Tours demo reel speaks for itself. •Radio Media Tours •In-Market Tours •The Web As television, radio and web profes- sionals, we offer media strategy, DSN Communications, 376 15th St., Ste. creative writing and pitching, strong 1C, Brooklyn, NY, 11215. 718/499-9068. media relationships and over 30 Dani Newman at [email protected] or Auritt Communications Group , 555 8th years of experience in broadcast www.dsncomm.com. Ave., Suite 709, New York, NY 10018. public relations. 212/302-6230. www.auritt.com; FULL-SERVICE BROADCAST PR [email protected]. Joan Auritt, Pres. •SMTs ACG is a high-quality, results- •RMTs oriented multimedia production com- •IMTs pany specializing in electronic and •VNRs/B-roll packages digital P.R. and marketing services. Caplan Communications LLC, 1700 •ANRs Staffed by innovative and relation- Rockville Pike, Suite 400, Rockville, MD •Corporate, Network and ship-focused experts, we customize 20852. 301/998-6592. Aric Caplan, Pres. Broadband TV Productions your project needs with the most [email protected]; •Satellite Events cost-effective solutions to increase www.caplancommunications.com. Clients: PR Agencies, TV Networks, your brand awareness and to maxi- Via satellite from anywhere in the Consumer Brands, Non-profits and mize your audience reach. ACG’s USA, our SMTs reach your targeted Celebrities. “one-stop-shop” approach provides audiences. From concept to final report, individ- you with the attentive services of a Specialties: ualized strategic thinking to achieve boutique: from creative consultation •Canvasses key maximum exposure for your story. and media coaching through produc- states. Reaches tion and results reporting, every target audiences. •Champions project receives the full focus of our issues in the attention. public interest ACG’s outstanding range of services using advocacy include: PR campaigns. New York: 212.736.2727 •Video Production and Distribution •Represents nonprofit advocacy Los Angeles: 310.939.7041 •Media Training groups, NGOs and authors. Chicago: 312.255.0240 •TV Satellite, Radio and Online In 2006, O’Dwyer’s magazine Washington: 202.400.1412 Media Tours honored Caplan Communications www.dssimon.com •Integrated Media Tours™ with “O’Dwyer’s Award for Public •Social Media Campaigns, Blogger Communications Excellence.” Continued at top of next page

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2012 PR BUYER’S GUIDE SATELLITE MEDIA TOURS D S Simon Productions continued blogs. There is very little actual TV E-mail: [email protected] placement for a b-roll. GCI shoots and edits everything in HD and now Satellite Media Tours are among has added a fourth edit bay to accom- the most effective ways to deliver a modate its clients' needs for comp, Live Star Entertainment specific, controlled message to view- sizzle and in-house video reels. And , 379 Park ers through spokesperson interviews when GCI says it's 24/7, it means 24/7. Avenue South, 4th flr., New York, NY on local newscasts. We help you craft 10016. 212/505-7666. Eric Drath. a segment that will appeal to televi- •Satellite Media Tours sion producers while allowing you to •EPK’s communicate your key messages. •Press Conferences Video Redefined. D S Simon KEF Media, 512 Means St., Suite 102, •Radio tours Productions is an award-winning Atlanta, GA 30318. 404/605-0009 x303. •Product Launches broadcast PR and social media video www.kefmedia.com. •Camera crews Beta SP/DV firm specializing in Satellite Media Yvonne Goforth-Hanak. Cam/HD Tours, Internet Media Tours, B-Roll •In house production and editing production and distribution, Satellite Media Tours, or SMTs, as •Duplication DVD/Beta SP/VHS Corporate and Web Video, Video we affectionately call ‘em. Efficient, •Red carpet crews Players, Ground Tours, Co-Ops and cost-effective and a great place to •Marketing tapes Radio. Established in 1986, our head- start your TV coverage. Once you sign up for an SMT, we Entire Staff with major network quarters and HD studio are in New news experience. York with offices in Los Angeles, cover every detail from the strategy Chicago and Washington DC. behind the news angle to the report- Specializing in newsworthy event ing. During a typical morning tour, we production. can usually accommodate between Guaranteed results, on any budget. 18 and 35 live or live-to-tape Contact: Eric at 212-505-7666 interviews. www.livestartv.com We also have a full calendar of [email protected] Co-op SMTs! Gourvitz Communications, Inc., 875 Microspace Communications Corp., Sixth Ave., Suite 1708, New York, NY 3100 Highwoods Blvd., Suite 120, 10001. 212/730-4807; fax: 212/730-4811. Raleigh, NC 27604. 919/850-4500. Los Angeles: Robert Gourvitz, 310/569- www.microspace.com; 5602. www.gourvitzcommunications.com. [email protected]. Paul Gourvitz, President. Liv Davick, a Publicity and Production Bonnie J. Southard, Video Svcs. Mgr. Boutique, Inc., 88 South Broadway, Suite Once again Gourvitz Communica- #1206, Millbrae, CA 94030. 650/689-5479 Murray Hill Studios, 248 East 35th St., tions is providing its public relations and 661/600-2254. Liv Davick, President, clients with a new, cost effective and New York, NY 10016. 212/889-4200; fax: [email protected] and Shana Davick, Vice 212/889-9413. [email protected]; unique way of getting media cover- President, [email protected]; www.murrayhillstudios.com. age. It's called an Interactive Media www.livdavick.com. Jahaneen Johnsen. Tour. And what makes it different from what is currently being called an Liv Davick, a Publicity and See full listing under Webcasting. Internet or blogger tour is that it actu- Production Boutique, Inc. specializes ally includes video and is a digital in all of your broadcast public rela- National Press Club, 529 14th St., N.W., delivery to only major Internet sites. tions and social media needs. Our Washington, DC, 20045. 202/662-7580. In just two years, GSH, a division of expertise includes satellite media www.press.org. Joshua Funk. Dir., Bus. GCI, has not only set the standard tours, radio media tours, audio news Dev. for this service, it is the standard. And releases, public service announcements the co-op SMT business, created and (PSAs), Internet media tours (IMTs), invented by GCI, is now doing more Spanish smts/rmts/anrs, integrated business than ever before. marketing, ground tours, aircheck and The key is using only major talent, airings’ monitoring services, and video booking mainly big markets, and hav- production and distribution. ing every co-op available to view live All pitching, booking, and follow-up Planned Television Arts (PTA) and on Ustream.TV. GCI's core business is done in-house, and we handle all of PTA*Satellite, 1110 Second Ave., New is still SMTs/RMTs. Now more than your production needs for your York, NY 10022. 212/583-2718. ever before TV stations, want, need satellite and radio media tours. We and will do satellite interviews if you [email protected]; offer the highest-quality, most person- www.plannedTVarts.com. give them a good spokesperson, a alized servicing with unparalleled Brian Feinblum, VP. compelling story, sprinkle in some organization and a strict attention to b-roll, use two cameras and create a every detail. We provide superior Incredible value provided by the set. B-rolls are now being done again results in everything we do, are firm that trademarked satellite radio with a unique angle to TV station available to our clients at all times, and television tours over 20 years websites, newspaper chains and and work within every budget. Continued at top of next page

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2012 PR BUYER’S GUIDE SATELLITE MEDIA TOURS Planned Television Arts (PTA) continued SOCIAL MEDIA Big Voice Unlimited, 20 West 23rd St., 3rd fl., New York, NY 10010, 212/675- ago! We’re proficient at promoting 5740; fax: 212/206-8168. experts, authors, CEOs, non-profits, www.bigvoiceunlimited.com; and topics focused on books, enter- [email protected]. tainment, health, business, consumer Victoria Lang. and advocacy.

RCM Broadcast Communications Inc., 20 West 22nd St., #1510, New York, NY AKA Media Inc., 142 East Ontario, 16th 10010. 212/924-1006. fl., Chicago, IL 60611. 800/996-9432. www.akamediainc.com; [email protected]; Critical Mention, Inc., 521 Fifth Avenue, www.rcmbroadcast.com. [email protected]. Andrew Krause, Executive Producer, CEO. 16th fl., New York, NY 10075, 877/262- Russell Cheek, Pres. 5477. www.criticalmention.com. Why do the world’s most amazing Synaptic Digital, 708 Third Ave., New brands trust us to tell their stories? What came first, the TV news story York, NY 10017; 212/682-8300. It’s simple. Your audience wants to or the tweet? In a crisis, your ability to www.synapticdigital.com; learn- listen and respond effectively can be [email protected]. be inspired. Good storytelling is how you get there. Our producers, editors hampered without the proper tools. Critical Mention provides real-time See full listing under Video. and web designers develop and exe- cute video, radio, web, TV and social searching, viewing, alerting and media campaigns – that’s what we do. reporting on global broadcast cover- age. Our comprehensive and industry Follow us on Twitter @AKAMEDIAINC leading CriticalTV platform lets you or Facebook/AKAMEDIAINC. monitor your organization, client, •Video, Radio, Web, TV and Social competitors, industry news and more. Media Campaigns Edit and download broadcast quality VideoLink, Inc., 1230 Washington St., •Satellite Media Tours (SMTs) files minutes after your segments Newton, MA 02465. 800/452-5565; fax: •Social Media News Releases air. Social media coverage is not 617/340-4201. [email protected]; (SMNRs) complete without Critical Mention. www.videolink.tv. Kendra Dennis. •Web Video Production and Distribution (Viral Videos) VideoLink, Inc (videolink.tv) offers •Internet Media Tours (IMTs) High Definition live and on-demand •Expert Celebrity Treatment video production services and transmis- •Digital Video Distribution (Video sion services, studios, post-production, Sharing) web-casting and a fleet of satellite trucks. •Broadcast B-Roll Packages New York: 212.736.2727 VideoLink also offers ReadyCam, a (B-Roll) Los Angeles: 310.939.7041 Chicago: 312.255.0240 custom, remotely operated studio that •Public Service Announcements Washington: 202.400.1412 can be installed in your office. Located (PSAs) in Boston, Philadelphia, Baltimore, •Internet Press Kits (IPKs) www.dssimon.com Manchester NH and Irvine CA. •Corporate Storytelling (Image, E-mail: [email protected] zcomm Sales, Marketing, Web Videos) , 7830 Old Georgetown Rd., Consumers are increasingly getting •Video Editing, Graphics and Bethesda, MD 20814. 240/395-0225. their information through online video [email protected]; www.zpr.com. Effects (Highlights Reels) and social media. An Internet Media Risë Birnbaum, CEO. •Webcasting (Live Video Streaming Tour (IMT) is a comprehensive, to Facebook) SEARCH ENGINE targeted approach to promoting a SOCIAL MEDIA campaign or initiative to the online OPTIMIZATION (SEO) Social Media News Releases help world. IMTs are growing in popularity you share your story with influential as a communications tool among bloggers and websites. Our clients both marketers and the media web use SMNRs to launch web cam- sites and bloggers. paigns, promote live webcasts and D S Simon Productions is an share viral video. We use a traditional award-winning broadcast PR and Monument Optimization , Washington, media relations approach to social media video firm specializing in DC. 202/904-5763. personally research and engage Satellite Media Tours, Internet Media [email protected]; each and every blogger or website on Tours, B-Roll production and distribu- www.monumentoptimization.com. a one-to-one basis. tion, Corporate and Web Video, John Stewart, President. Video Players, Ground Tours, Monument Optimization helps SATELLITE MEDIA TOURS Co-Ops and Radio. Established in organizations achieve their goals With celebrity Satellite Media Tours, 1986, our headquarters and HD online through an analytics-based behind-the-scenes adventures, pre- studio are in New York with offices approach to search engine marketing mier events and locations, our latest in Los Angeles, Chicago and and online reputation management. demo reel speaks for itself. Washington DC.

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2012 PR BUYER’S GUIDE SOCIAL MEDIA dar for tweets and facebook updates, capitalize on all forms of social media uploading attention getting videos to for their clients, winning industry YouTube and researching and follow- awards for ground-breaking online ing key players in target markets to campaigns. Digital Park, a division of rbb Public build an audience. We create and From developing a highly interac- Relations, 355 Alhambra Circle, Suite place online profiles in relevant online tive community for clients’ Facebook 800, Miami, FL 33134. 305/448-7450. communities, engage bloggers and pages to generating chatter about www.rbbpr.com. Christine Barney, CEO target the latest social networks--all green, charitable and challenge & Mng. Partner; Christine de la Huerta, tying back to your PR/marketing initiatives online, JBCPR identifies VP, Digital Park. objectives. your target audiences and brings Digital Park is the new media them together. At JB Cumberland PR division of rbb Public Relations, Get LinkedIn Help, 152 Hickory Corner we capitalize on what we do best with three-time “PR Agency of the Year”. Rd., Suite 110, Hightstown, NJ 08520. 609/ what we are: social media users and Employing best practices, Digital 306-6205. [email protected], enthusiasts! Park delivers measureable business www.getlinkedinhelp.com. results for strategic social and inter- Kristina Jaramillo. active programs to consumer, corporate and B2B clients. Services include: Hunter Public Relations, 41 Madison •Online Reputation Management Ave., 5th fl., New York, NY 10010-2202. •Web Site Assessment & 212/679-6600. [email protected]; JSH&A, Ltd., 2 TransAm Plaza Drive, Development www.hunterpr.com. Grace Leong, #450, Oakbrook Terrace, IL 60181 •Search Engine Optimization with Managing Partner; Donetta Allen, Agency 630/932-4242; fax: 630/932-1418. iPR, a proprietary SEO Syndication Partner, Social Media Practice Leader. [email protected]; www.jsha.com. Tool •Social Media Marketing and Social media offers a rich, continually Known for its innovative, cross- Monitoring expanding platform to build stronger media PR strategies, JSH&A’s Social •Blogger Relations & Blog Creation and more meaningful relationships LIF™ approach drives fully integrated •Podcasts & Vidcasts among consumers, products and campaigns that launch brands and Check out Digital Park’s blog at brands. Hunter Public Relations — support marketing promotions both www.rbbdigitalpark.com. an independently-owned, mid-sized online and offline. rbb Public Relations is an award- marketing communications firm — While the social media landscape winning marketing public relations harnesses the enormous power of rapidly evolves, the digital team at firm with a national reputation for Twitter, Facebook, the blogosphere, JSH&A is leading the way with break- delivering results on par with the social communities, online video and through programming. The Hershey’s largest national firms, but with the an ever-evolving roster of other social S’Mores Snacktivity Suite at BlogHer individual attention of a boutique and digital media channels to revitalize drew crowds and chatter. Celebrity agency. The firm’s capabilities mature brands, create buzz around Twitter Parties, such as Alexia’s tweet encompass a variety of practice new products and build awareness fest with chef Tyler Florence, created areas, including B2B, consumer among key influencer groups. The conversation with consumers. A products, financial and professional award-winning firm’s unmatched Master Lock video series for teens on services, travel & leisure, health and acumen and insights into social and Facebook and YouTube successfully fitness, and food and beverage. digital media — coupled with thought- launched an innovative lock targeting fully tailored programming and precise the school locker set. Facebook con- tactical execution — benefit some of tests for recipes, tool tips, and shared the most respected companies in experiences generated fans for America, including Hasbro, Diageo, JSH&A clients such as Hershey’s, Johnson & Johnson, Kraft Foods, Jim Beam Global Brands, Dremel Feintuch Communications , 245 Park Campbell’s Soup Company, E&J Gallo Rotary Tools, Master Lock, ConAgra, Ave., 39th fl., New York, NY 10167. Winery and 3M. Life Fitness and Purina. 212/808-4901. [email protected]; At JSH&A, our digital team works www.feintuchcommunications.com. with clients to customize social and Henry Feintuch, Pres. new media marketing initiatives to Social media has become an increas- ensure programs are strategic and ingly important part of the media JB Cumberland Public Relations, 133 align with business objectives. landscape. Now, b-to-b companies are W. 25th St., fl. 9E, New York, NY 10001. JSH&A Social LIF™ services include: looking for ways to incorporate social 646/230-6940; fax: 646/230-6935. social media monitoring, digital busi- media into their marketing arsenal. [email protected]; ness intelligence research, content Feintuch Communications offers www.jbcumberlandpr.com. marketing, establishing a digital b-to-b companies a comprehensive Joanna Cumberland, President; presence on key social networks, methodology and hands-on imple- Cristina Villa, Digital Strategist. integrating location-based services mentation for strategically moving JB Cumberland PR (JBCPR) is such as foursquare, influencer and into social media. Programs include recognized as one of the first full- ambassador programs, local-market content creation, publishing a calen- service, boutique PR agencies to fully Continued at top of next page

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2012 PR BUYER’S GUIDE SOCIAL MEDIA JSH&A, Ltd. continued our traditional public relations efforts SPEAKERS SERVICE events and home parties, and more. in 2004. (TALENT) The results can be seen in the cus- As Social Businesses continue to rethink and refine the way they listen tomized JSH&A measurement mod- All American Speakers Bureau, 4717 els and the growth of a brand’s loyal to and collaborate with their cus- tomers, incorporating social market- Knights Arm Dr., Durham, NC 27707. customer base. 919/403-7004. Greg Friedlander. As a member of the IPREX net- ing is an integral component of every campaign we develop for clients in [email protected]; work, JSH&A offers best-in-class PR www.allamericanspeakers.com. & New Media capabilities for clients consumer food and retail, consumer technology, home products, profes- around the globe. American Program Bureau, Inc. sional services and public affairs. , 313 We apply core components of lis- Washington St., Ste. 225, Newton, MA tening, engagement, measurement 02458. 800/225-4575; 617/965-6600. and evaluation, while constantly www.apbspeakers.com. scanning the horizon for new ways Authors Unlimited, 31 E. 32nd St., #300, Quinn & Co. Public Relations, 520 to influence consumer behavior– whether it’s crowd-sourcing, social New York, NY 10016. 212/481-8484. Eighth Ave., New York, NY 10018. Arlynn Greenbaum, Pres. 212/868-1900; fax 212/465-0849. loyalty benchmarking, mommy blogger engagement, professional www.quinnandco.com; @Quinnandco; Eagles Talent Connection [email protected]. community cultivation, location based , 57 West South Florence Quinn. social programs, digital couponing or Orange Ave., South Orange NJ 07079. augmented reality. 973/313-9800. [email protected]; Quinn & Co. was the PR firm At SA, we help clients navigate the www.eaglestalent.com. Esther Eagles, Pres. for Queensland’s groundbreaking ever-changing social landscape, THE BEST JOB IN THE WORLD coupling social efforts with important Get Ahead Productions Speakers Bureau, campaign, a viral marketing phenom- legacy marketing tactics to strengthen 36 Back Canaan Rd., Strafford, NH 03884. enon that generated blockbuster campaigns. Schneider Associates is 800/943-7747. [email protected]; worldwide attention. In addition to a full-service public relations and www.getaheadpro.com. Chris Reagan, Pres. conceiving and running campaigns integrated marketing firm specializing that include large digital-media com- in Launch Public Relations®, a Greater Talent Network, 437 Fifth Ave., ponents, we handle the daily social- proprietary method of launching New York, NY 10016. 212/645-4200; media needs of many of our clients in products, services, companies, fax: 212/627-1471. www.greatertalent.com. our core areas of Food, Wine + organizations and communities. Don R. Epstein. Spirits, Real Estate and Travel. We Learn more at www.schneiderpr.com. bring our signature creative to every IMG Speakers, 304 Park Ave., S. New thing we do to develop dynamic and Stephanie Schwab Consulting, 29 Highland York, NY 10010. 212/774-6735; fax: highly effective integrated PR pro- Ave., #202, Yonkers, NY 10705. 646/543- 212/246-1596. [email protected]; grams that help clients achieve goals, 5511. [email protected]; www.imgspeakers.com. Lisa Reiter. reach target audiences and ultimately www.stephanieschwab.com. drive business. Our in-house digital Stephanie Schwab. Keppler Speakers, 3030 Clarendon media team keeps us operating in the Blvd., 7th flr., Arlington, VA 22201. forefront; we attend conferences and 703/516-4000. [email protected]; have been written up in books on www.kepplerspeakers.com. social-media best practices. SOFTWARE PRODUCTS Katherine Woods, Office Mgr.

Cision, 332 S. Michigan Ave., Chicago, IL Keynote Speakers Inc., 1301 Shoreway 60604. 888/422-2667. www.cision.com. Rd., #325, Belmont, CA 94002. 650/325- 8711; fax: 650/325-8737. Deltek Maconomy, Inc., 195 State St., www.keynotespeakers.com. Schneider Associates, Member of the Boston, MA 02109. 800/456-2009. www.deltek.com. Kevin Parker, Pres. Worldcom Public Relations Group, 2 Leading Authorities Inc. Oliver St., Suite 901, Boston, MA 02109. , 1990 M St., 617/536-3300; fax: 617/536-3180. TEKgroup International Inc., 1280 SW N.W., #800, Washington, DC 20036. 1-800- [email protected] 36th Ave., Ste. 204, Pompano Beach, FL SPEAKER. www.leadingauthorities.com. www.schneiderpr.com. 33069. 954/351-5554; fax: 954/351-9099. Joan Schneider, Pres. & Creative Dir.; www.tekgroup.com. Eric Benson, Partner/ The Leigh Bureau, 92 E. Main St., #200, Phil Pennellatore, COO/Partner; Julie Hall, Co-Founder. Somerville, NJ 08876. 908/253-8600. Exec. VP/Partner. [email protected]; Vocus, Inc., 12051 Indian Creek Court, www.leighbureau.com. The intersection of earned, owned Beltsville, MD 20705. 301/459-2590; and paid media is where consumers 800/345-5572. www.vocus.com. Mastermedia Speakers Bureau, 14 Laurel are making important decisions about Dr., Easthampton, MA 01027-2577. your brand, service, program or Votenet Solutions Inc., 1420 K St., N.W., 800/453-2887. [email protected]; project. At SA, we integrated social Washington, DC 20006. 202/737-2277. www.mastermediaspeakers.com. marketing and digital influence into www.votenet.com. Tony Colao, Pres.

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National Speakers Bureau, 14047 W. Business Dev. Institute, 40 Exchange Pl., IEG, Inc., 350 North Orleans St., Suite Petronella Drive, #102, Libertyville, IL Ste. 1702, New York, NY 10005. 1200, Chicago, IL 60654. 800/834-4850. 60048. 847/295-1122. 212/765-8043. [email protected]; [email protected]; www.nationalspeakers.com. www.bdionline.com. Steve Etzler, Founder. www.sponsorship.com.

Royce Carlton Inc., 866 United Nations CW& Co., 535 5th Ave., New York, NY George P. Johnson Co., 711 Atlantic Plaza, Suite 587, New York, NY 10017. 10017. 212/379-4024. [email protected]; Ave., 6th fl., Boston, MA 02111. 617/535- 212/355-7700. www.roycecarlton.com. www.cwandco.com. Carrie Waible, Pres. 9800; fax: 617/535-9796. [email protected]; Carlton S. Sedgeley, Pres. www.gpj.com. Jeff Rutchik, Exec. VP, Company Agenda, 107 Grand St., #7S, Client Svcs. Worldwide. Speakers Guild, P.O. Box 1540, Sandwich, New York, NY 10013. 212/358-9516. MA 02563. 800/343-4530. Phil Frankio, [email protected]; C. Lewis Shows & Events, 343 E. Maple Pres. [email protected]; www.companyagenda.com. Rd., Troy, MI 48083. 248/619-9696. www.speakersguild.com. John Maroney, Partner. [email protected]; www.clewis.com. Speakers On Healthcare, 10870 NW Carol Lewis, Pres. Laurinda Ct., Portland, OR 97229. 503/ The Conference Board, 845 Third Ave., 345-9164. [email protected]; New York, NY 10022. 212/759-0900. Lipari Production Group, 244 W. 54th www.speakersonhealthcare.com. www.conference-board.org. St., Ste. 711, New York, NY 10019. 212/247-3331. [email protected]; Corporate Events, 7431 114th Ave. No., www.lpgny.com. Chris Lipari, Owner. #102, Largo, FL 33773. 727/548-7200. [email protected]; London Misher PR, 120 E. 56th St., #330, www.corporateeventsandexpos.com New York, NY 10022. 212/759-2800. [email protected]; Edelman, 250 Hudson St., 9th flr., New www.londonmisherpr.com. SPOKESPERSONS PLUS NETWORK York, NY 10013. 212/768-0550. Lauren London, Princ. LLC, 518 Old Santa Fe Trail, Suite 1, www.edelman.com. Box 600, Santa Fe, NM 87505. 505/310- MEII Enterprises Inc., A Music & 2848. Deborah Durham, Pres. Entertainment Consultants, 530 Light Media Company, 235 Adams St., Ste. 7A, St., Baltimore, MD 21202. 410/547-1800; Brooklyn, NY 11201. 718/858-3384. Your list or ours! The one-stop fax: 410/547-2497. [email protected]; [email protected]; source for hundreds of media savvy www.entrcon.com. www.eugenemarlow.com. experts and celebrities for any Eugene Marlow, Pres. consumer campaign. User-friendly, Event Planners Plus!, 80 Wall Street, speedy turnaround! Suite 720, New York, NY 10005. Merri Makers Catering, 97 Sunfield www.spokespersons.com. 212/571-6559; fax: 212/571-1943. Ave., Edison, NJ 08837. 732/225-0009. E-mail: [email protected]. www.eventplannersplus.com. www.merrimakers.com. Bill Burrows, Pres. Debert Cook, Pres. Harry Walker Agency, 355 Lexington MVP Collaborative, 1751 E. Lincoln Ave., 21st flr., New York, NY 10017. Eventage, 18 South Orange Ave., 3rd flr., Ave., Madison Heights, MI 48071. 248/ 646/227-4900; fax: 646/227-4901. South Orange, NJ 07079 . 973/530-3900; 591-5100. [email protected]; www.harrywalker.com. Don Walker, Pres. fax: 973/530-3901. www.eventage.net. www.mvpcollaborative.com. Dan Sundt, VP. Washington Speakers Bureau, 1663 Matt Glass, Partner. Prince St., Alexandria, VA22314. 703/684- 0555. [email protected]; P.W. Feats Inc., Special Events, Design & www.washingtonspeakers.com. Production, 3 East Read St., Baltimore, MD Bernard Swain, Chmn. 21202. 410/727-5575. contac- [email protected]; www.featsinc.com. World Class Speakers & Entertainers, National Press Club, 529 14th St., N.W., 5200 Kanan Rd., #210, Agoura Hills, CA Formula PR, 1215 Cushman Ave., San Washington, DC, 20045. 202/662-7580. 91301; 818/991-5400; fax: 818/991-2226. Diego, CA 92110. 619/234-0345. Michael www.press.org. Joshua Funk. Dir., Bus. Dev. [email protected]; Olguin, Pres. [email protected]; www.wcSpeakers.com; www.formulapr.com. The National Press Club, a private Joseph I. Kessler, Pres. club for journalists and communica- Fusia Comms., 45 Main St., #212, tors, has been “Where News SPECIAL EVENTS Brooklyn, NY 11201. 718/643-0311. Happens” for more than a century. Each year, the Club hosts over Aspen Marketing Services www.fusia.net. , 1240 North 250,000 visitors at more than 2,000 Avenue, West Chicago, IL 60185. Goldstein Comms. events that are conveyed to global 800/848-0212. [email protected]; , 231 W. 29th St., #1002, audiences in print, television and www.aspenms.com. Cathy Lang, COO. New York, NY 10001. 212/838-0822. www.goldsteincom.com. Linda Goldstein. online. Our journalist members work Bravo Productions, 110 W. Ocean Blvd., with the NPC staff to create an ideal #537, Long Beach, CA 90802. 562/435- Helping Hands Network Inc., 817 facility for news coverage – from a full 0065; fax: 562/435-4421. Greg Jenkins. Broadway, 10th flr., New York, NY 10003. service broadcast operation, to fiber [email protected]; 212/251-0900. [email protected]; and wireless connectivity, to audio- www.bravo events-online.com. www.hhnetwork.net. Carol Scarano, Pres. visual services.

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nVision, 265 W. 37th St., 8th flr., New John McHugh, 28870 Forest Lake Lane, you share your story with influential York, NY 10008. 212/947-9095. Libertyville, IL 60048. 847/362-8389; bloggers and websites. Our clients [email protected]; fax: 847/680-1930. [email protected]. use SMNRs to launch web campaigns, www.nvision-ny.com. Michael Magnani. promote live webcasts and share viral McMurry, 1010 E. Missouri Ave., video. We use a traditional media rela- P&V Enterprises, 185 E. 85th St., #28H, Phoenix, AZ 85014. 888-MCMURRY. tions approach to personally research New York, NY 10028. 212/534-3052. www.mcmurry.com. Robert O. Skovgard, and engage each and every blogger or [email protected]; Editor. website on a one-to-one basis. www.pnventerprises.com. Patricia Ahaesy, Pres. TV PRODUCTION SATELLITE MEDIA TOURS With celebrity Satellite Media Tours, PMTV, 681 Moore Rd., #100, King of Accent Media, 1657 Strine Dr., McLean, behind-the-scenes adventures, pre- Prussia, PA 19406. 610/768-1770. VA 22101. 703/356-9427. jackjor- mier events and locations, our latest [email protected]; www.pmtv.com. [email protected]; demo reel speaks for itself. www.accentmediainc.com. Paulette Wolf Events & Entertainment, Dr. Jack Jorgens, VP. Cover Edge Television News Service, 1165 N. Clark St., #613, Chicago, IL 60610. 4325 Dean Martin Dr., #375, Las Vegas, 312/981-2600. [email protected]; NV 89103. 800/822-6397. book- www.pwe-e.com. Adam Lombardo. [email protected]; www.coveredge.com. Rich Travis, CEO. Regatta Inc., 304 Park Ave. South, #211, New York, NY 10010. 212/475-1290. [email protected]; DSN Communications, 376 15th St., Ste. www.regattanyc.com. Sam Kaufman, 1C, Brooklyn, NY, 11215. 718/499-9068. Principal. AKA Media Inc. Dani Newman at [email protected] or , 142 East Ontario, 16th www.dsncomm.com. Schwartz PR fl., Chicago, IL 60611. 800/996-9432. , 30 Lincoln Plaza, #19M, www.akamediainc.com; New York, NY 10023. 212/677-8700. See full listing under Satellite [email protected]. Andrew Krause, Media Tours. www.schwartzpr.com. Barry Schwartz, Pres. Executive Producer, CEO. TBA Global Events, 220 W. 42nd St., Why do the world’s most amazing 10th flr., New York, NY 10036. 646/445- brands trust us to tell their stories? It’s 7000. www.tbaglobal.com. simple. Your audience wants to be inspired. Good storytelling is how you Very Special Events, 12182-B Royal get there. Our producers, editors and Birkdale Row, San Diego, CA 92128. web designers develop and execute New York: 212.736.2727 858/485-1171; fax: 858/485-0389. video, radio, web, TV and social media Los Angeles: 310.939.7041 nancy@ veryspecialevents.com; campaigns — that’s what we do. www.veryspecialevents.com. Chicago: 312.255.0240 Nancy Walters, Pres. Follow us on Twitter @AKAMEDIAINC Washington: 202.400.1412 or Facebook/AKAMEDIAINC. www.dssimon.com VISTA Satellite Communications, 73- •Video, Radio, Web, TV and Social E-mail: [email protected] 104 SW 12th Ave., Dania Beach, FL Media Campaigns 33004. 954/838-0900. [email protected]; •Satellite Media Tours (SMTs) Effectively deliver your messaging www.vistasat.com. •Social Media News Releases through compelling TV and video (SMNRs) production. With an award-winning Workhouse Publicity, 133 W. 25th St., •Web Video Production and production team, state-of-the-art edit- #3W, New York, NY 10001. 212/645- Distribution (Viral Videos) ing facilities, HD studio and in-house 8006. [email protected]; •Internet Media Tours (IMTs) media relations team, D S Simon www.workhousepr.com. Adam Nelson, CEO. •Expert Celebrity Treatment Productions strategically delivers your •Digital Video Distribution (Video key messaging to both internal and SPEECHWRITING Sharing) external audiences. We deliver high quality HD TV production for use by Creative Communications & Training, •Broadcast B-Roll Packages broadcast and online news outlets. Inc., 1614-0 Union Valley, Rd., #140, (B-Roll) •Public Service Announcements D S Simon Productions is an award- West Milford, NJ 07480. 973/697-3455. winning broadcast PR and social [email protected]; (PSAs) •Internet Press Kits (IPKs) media video firm specializing in www.businesslunchandlearn.com. Satellite Media Tours, Internet Media Debra Hamilton, Pres. •Corporate Storytelling (Image, Sales, Marketing, Web Videos) Tours, B-Roll production and distribu- Joan Detz Speechwriting, 73 Harvey Ave., •Video Editing, Graphics and tion, Corporate and Web Video, Video Doylestown, PA 18901. 215/340-9752. Effects (Highlights Reels) Players, Ground Tours, Co-Ops and [email protected]; www.joandetz.com. •Webcasting (Live Video Radio. Established in 1986, our head- Streaming to Facebook) quarters and HD Peter Haas/Business Writer, 59 E. 54th studio are in New York with offices St., New York, NY 10022. 212/727-1402; SOCIAL MEDIA in Los Angeles, Chicago and fax: 212/727-2654. [email protected]. Social Media News Releases help Washington DC.

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2012 PR BUYER’S GUIDE VIDEO Engel Entertainment, Inc., 535 8th Ave., High Definition live and on-demand It’s simple. Your audience wants to 7th flr., New York, NY 10018. 212/413- video production services and trans- be inspired. Good storytelling is how 9200. [email protected]; mission services, studios, post- you get there. Our producers, editors www.engelentertainment.com. production, web-casting and a fleet of and web designers develop and exe- Steven Engel, Pres./Exec. Producer. satellite trucks. VideoLink also offers cute video, radio, web, TV and social ReadyCam, a custom, remotely media campaigns – that’s what we do. Murray Hill Studios, 248 East 35th St., operated studio that can be installed Follow us on Twitter @AKAMEDIAINC New York, NY 10016. 212/889-4200; fax: in your office. Located in Boston, or Facebook/AKAMEDIAINC. 212/889-9413. [email protected]; Philadelphia, Baltimore, Manchester •Video, Radio, Web, TV and Social www.murrayhillstudios.com. NH and Irvine CA. Jahaneen Johnsen Media Campaigns VISTA Satellite Communications, 73- •Satellite Media Tours (SMTs) See full listing under Webcasting. 104 SW 12th Ave., Dania Beach, FL •Social Media News Releases (SMNRs) Robert McWilliams Productions, Inc. 33004. 954/838-0900. [email protected]; , www.vistasat.com. •Web Video Production and 811 Buckingham Pl., Danville, CA 94506. Distribution (Viral Videos) 925/736-9570; fax: 925/736-0593. Alan Weiss Productions, 270 White •Internet Media Tours (IMTs) [email protected]; Plains Rd., #2N, Eastchester, NY 10709. •Expert Celebrity Treatment www.mcwillamsproductions.com. 212/974-0606 x313. [email protected]. •Digital Video Distribution (Video Kristin McWilliams. Marilou Yacoub. Sharing) •Broadcast B-Roll Packages Parallax Productions, Inc. , 119 Braintree (B-Roll) Street, Suite 603, Boston, MA 02134. TRANSLATION •Public Service Announcements 617/787-1415; fax: 617/787-1416. SERVICES (PSAs) www.parallaxproductions.com •Internet Press Kits (IPKs) French Into English, P.O. Box 1275, •Corporate Storytelling (Image, Provideo Productions, Inc., 870 Campus Washington, DC 20013. 202/546-0898; Sales, Marketing, Web Videos) Dr., Apt. 103, Daly City, CA 94015. fax: 202/546-4152. •Video Editing, Graphics and 650/355-1601. [email protected]; [email protected]; www.provideoprod.com. Effects (Highlights Reels) www.frenchintoenglish.com. Chari Voss. Brandon Hamilton, Pres. •Webcasting (Live Video Streaming to Facebook) Iverson Language Assocs. Inc. RPM Media Inc., 5-28 51st Ave., 2nd flr., , 1661 N. Farwell Ave., Milwaukee, WI 53202. SOCIAL MEDIA Long Island City, NY 11101. 718/729-2408; Social Media News Releases help fax: 718/729-1512. [email protected]; 414/271-1144; fax: 414/271-0144. www.iversonlang.com. you share your story with influential www.rpmmedia.com. Roberto Mitrotti. bloggers and websites. Our clients Language Bank use SMNRs to launch web cam- Shannon Prompting Service, 3306 , 34W056 Wagner Rd., paigns, promote live webcasts and Cheverly Ave., Cheverly, MD 20785. Batavia, IL, 60510. 630/406-1277; fax: 202/256-3344. [email protected]; 630/406-0917. www.language-bank.com; share viral video. We use a traditional shannonprompting.com. [email protected]. Dennis Merritt. media relations approach to person- Michael Shannon, Pres. ally research and engage each and MultiLingual Solutions, 11 North every blogger or website on a one-to- Washington St., Suite 300, Rockville, MD T-Line TV Inc., 450 Park Ave. South, 3rd one basis. 20850. 301/424-7444. www.mlsolutions.com. flr., New York, NY 10016. 212/686-3737. SATELLITE MEDIA TOURS [email protected]; www.tlinetv.com. O’Sullivan Comms., 1 Fairfield Crescent, With celebrity Satellite Media Tours, Todd Ehrlich, Pres. W. Caldwell, NJ 07006. 973/227-5112. behind-the-scenes adventures, pre- [email protected]; mier events and locations, our latest Teen Kids News, LLC, 182 Sound Beach www.oneworldonestop.com. demo reel speaks for itself. Ave., Old Greenwich, CT 06870. 203/637-0044; fax: 203/698-0812. Allied Vaughn, 7951 Computer Ave., www.teenkidsnews.com; feed- VIDEO Minneapolis, MN 55435. 952/832-3100; [email protected]. 800/323-0281; fax: 952/832-3179. Al Primo, Pres. www.alliedvaughn.com.

AKA Media Inc., 142 East Ontario, 16th AP Images, 450 West 33rd St., New York, fl., Chicago, IL 60611. 800/996-9432. NY 10001 212/621-1997; assign- VideoLink, Inc., 1230 Washington St., www.akamediainc.com; [email protected]; www.apimages.com. Newton, MA 02465. 800/452-5565; fax: [email protected]. Andrew Krause, Discover why media outlets, corpo- 617/340-4201. [email protected]; Executive Producer, CEO. rations and PR companies around www.videolink.tv. Kendra Dennis. Why do the world’s most amazing the world rely on AP Images VideoLink, Inc (videolink.tv) offers brands trust us to tell their stories? Continued at top of next page

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AP Images continued •PSAs Coastal Media Group, P.O. Box 8751, •Corporate Videos (sales, product Calabasas, CA 91372. 818/880-9800; Assignment Services. We will take launches, branding, training and 888/570-LIVE. www.coastalmediagroup.com. any PR project, sponsored event, highlight reels) Bob Adler, Pres./CEO. tradeshow or product launch and capture it with your vision and needs ACG offers creative solutions for all Communications Plus Digital, 102 Madison in mind. Whether the job is large or business categories from healthcare Ave., 7th flr., New York, NY 10016-7417. small, mainstream or offbeat - you get and food to hi-tech and entertainment. 212/686-9570. [email protected]; the benefit of our knowledge, access www.cpdigital.com. Doug Kern. Bader TV News and integrated services for an end-to- , 25 W. 52nd St., 16th end project solution. flr., New York, NY 10019. 212/744-5380. Conch Republic Media Group, PO Box www.badertv.com. [email protected]. 6164, Key West, FL 33041. 305/393-7000. At (@) Large Films, 807 N.E. Couch St., Mike Leventhal, VP. www.conchtv.com. Gail Hollenback, Pres. Portland, OR 97232. Juliana Lukasik. 503/ Boom Broadcast Media Relations The Conus Archive 287-5387. [email protected]; , 4 , 3415 University www.atlargefilms.com. Hill Spruce, Littleton, CO 80127. Ave., St. Paul, MN 55114. 651/642-4576. 303/904-2100. Barbara Kelly-Gutjahr, [email protected]; www.conus.com. Audio Productions Inc., 1102 17th Ave. Joan Winkler, Founding Partners. Chris Bridson, Sr. A/E. S., #200, Nashville, TN 37212. 615/321- [email protected]; Crews Control 3612. [email protected]; www.boombroadcast.com. , 8161 Maple Lawn Blvd., #120, Fulton, MD 20759. 301/604-1200; www.audioproductions.com. Broad Street Productions, 28 W. 22nd Jim Reyland, Pres. 1-800-545-CREW. [email protected]; St., 12th flr., New York, NY 10010. 212/ www.crewscontrol.com. Andrea Keating, 780-5700. [email protected]; Founder/CEO. www.broadstreet.com. Dietrich Nelson & Associates, Inc., 7510 Broadcast Productions , 44 Beechwood Sunset Blvd., #1401, Los Angeles, CA Dr., Robbinsville, NJ 08691. 609/443- 90046. 323/845-9608; fax: 323/883-1821. 1199. Dick Cunningham, Pres. [email protected]. Dietrich Nelson. [email protected]; Auritt Communications Group, 555 8th www.broadcastproductions.tv. See full listing under Satellite Ave., Suite 709, New York, NY 10018. Media Tours. 212/302-6230. www.auritt.com; Buckalew Media, Inc., 11675 Jollyville, [email protected]. Joan Auritt, Pres. Ste. 100, Austin, TX 78759. 512/236- Dominion Productions, 2936 Ballahack 8181; fax: 512/236-1989. Rd., Chesapeake, VA 23322. Kevin ACG is a high-quality, results- [email protected]; O’Sullivan. 757/424-4523. oriented multimedia production com- www.buckalewmedia.com. [email protected]; pany specializing in electronic and Bob Buckalew, Owner & Pres. digital P.R. and marketing services. www.dominionproductions.tv. Staffed by innovative and relation- Double R Productions, 1621 Conn. Ave., ship-focused experts, we customize N.W., Ste. 400, Washington, DC 20009. 202/ your project needs with the most 797-7777. [email protected]; cost-effective solutions to increase www.doublerproductions.com. your brand awareness and to maxi- Rosemary Reed, Pres. mize your audience reach. ACG’s Carpe VM, 234 5th Ave., Suite 505, New “one-stop-shop” approach provides DSN Communications, 376 15th St., Ste. York, NY 10001. 646/867-1856. you with the attentive services of a 1C, Brooklyn, NY, 11215. 718/499-9068. [email protected]; www.CarpeVM.com. boutique: from creative consultation Dani Newman at [email protected] or Charles DeBenedittis, President. and media coaching through produc- www.dsncomm.com. tion and results reporting, every We are a Video Marketing company in project receives the full focus of our New York City. See full listing under Satellite attention. More than video production alone, we Media Tours. ACG’s outstanding range of services start with strategy and scripting. From include: there, we can include everything from •Video Production and Distribution branding to eye-catching graphics and •Media Training animation. •TV Satellite, Radio and Online And leverage the web with tracking Media Tours and analytics. At Carpe VM, we bring a unique New York: 212.736.2727 •Integrated Media Tours™ Los Angeles: 310.939.7041 •Social Media Campaigns, Blogger combination of boutique style creative services at a value price point. Chicago: 312.255.0240 Connect and Twitter Parties Washington: 202.400.1412 •Web Videos, Webcasts and Event Center City Film & Video, 1501-1503 Coverage www.dssimon.com Walnut St., Philadelphia, PA 19102. E-mail: [email protected] •Video, Audio and Multimedia New Jordan Schwartz. 215/568-4134; Releases fax: 215/568-6011. [email protected]; D S Simon Productions effectively •B-roll Packages www.ccfv.com. Continued at top of next page

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2012 PR BUYER’S GUIDE VIDEO

D S Simon Productions continued delivers your messaging through compelling video. With an award-win- ning production team, state-of-the-art KEF Media, 512 Means St., Suite 102, editing facilities, HD studio and Atlanta, GA 30318. 404/605-0009. in-house media relations team, D S www.kefmedia.com. Simon Productions strategically deliv- Yvonne Goforth-Hanak. ers your key messaging to both North American Precis Syndicate, Inc., internal and external audiences. B-roll works great with an SMT or 415 Madison Ave., 12th flr., New York, NY Equipped with mobile editing, we can as a stand-alone tactic. Big celebrity 10017. 800/222-5551. [email protected]; facilitate even the quickest of events, new product launches, any- www.napsinfo.com. Dorothy York, President. turnarounds on projects. thing out of the ordinary are great Video Redefined. D S Simon candidates. We’ve filmed flash mobs NAPS produces a 23 minute Productions is an award-winning on Bourbon Street, created behind- program monthly and sends Video broadcast PR and social media video the-scenes videos for computer Feature Releases (VFRs) in various firm specializing in Satellite Media games and even groundbreaking tape formats. We cover 1,000+ TV Tours, Internet Media Tours, FDA announcements. stations. Each VFR gets 100 to 150 B-Roll production and distribution, Don’t forget to call us for corporate on-air TV placements and includes Corporate and Web Video, Video packages, online video (we can use impressive color usage reports. Players, Ground Tours, Co-Ops and the b-roll footage), public service GUARANTEE: Complete satisfac- Radio. Established in 1986, we are announcements and more! tion with the results of each release or headquartered in New York with another one free. offices in Los Angeles and Chicago. Lovett Productions , 17 Van Dam St., Online VNR, P.O. Box 355, East Ground Floor, New York, NY 10013. Brunswick, NJ 08816. 609/989-1000. EFX Media, 2300 Ninth St. South, Ste. 212/242-8999. Joseph F. Lovett, Pres. Ernest Landante, Jr. www.onlinevnr.com; 136, Arlington, VA 22204. 703/486-2303. [email protected]; [email protected]. [email protected]; www.efxmediatv.com. www.lovettproductions.com. Robin Evans, Media Specialist. Osprey Communications, 1010 Manning Productions, Inc., 224 North Edelman PR Worldwide, 200 E. Washington Blvd., Stamford, CT 06901. Des Plaines, #250, Chicago, IL 60661. Randolph Dr., 63rd flr., Chicago, IL 203/905-1600. www.osprey.com. 312/756-1100; fax: 312/756-1200. 60601. 312/240-3000. www.edelman.com. [email protected]. Parallax Productions, Inc., 119 Braintree Douglas Manning, Exec. Producer. Street, Suite 602 Boston, MA 02134. Feature Photo Service Inc., 320 W. 37th 617/787-1415; fax: 617/787-1416. St., #301, New York, NY 10018. 212/944- www.parallaxproductions.com. 1060; fax: 212/944-7801. Robert McWilliams Productions, Inc., 811 Buckingham Pl., Danville, CA www.featurephoto.com. Oren Hellner, Pres. Park Avenue Post Inc. 94506. 925/736-9570; fax: 925/736-0593. , 419 Park Ave. South, #600, New York, NY 10016. Gordon Productions, 1730 Pacheco St., [email protected]; www.mc willamsproductions.com. 212/689-7678. [email protected]; San Francisco, CA 94116. 415/776-7484. www.parkavenuepost.com. Nigel Kettle. [email protected]; www.gpvideo.com. Kristin McWilliams. John Gordon, Pres. Production Masters Inc., The Buhl Mercury Labs, 3118 Locust St., St. Bldg., 202 Fifth Ave., Pittsburgh, PA GRS Systems Inc., 216 E. 45th St., New Louis, MO 63103. 314/645-4244. 15222. 412/281-8500. [email protected]; York, NY 10017. 212/286-0299. [email protected]; www.pmi.tv. David Case, Pres./CEO. [email protected]; www.grsv.com. Mitch Gak. www.mercury-labs.com. Justin Clerc. Provideo Productions, Inc., 870 Campus Henninger Media Services, 2601-A Murray Hill Studios, 248 East 35th St., Dr., Apt. 103, Daly City, CA 94015. Wilson Blvd., Arlington, VA 22201. New York, NY 10016. 212/889-4200; fax: 650/355-1601. [email protected]; 888/243-3444; 703/243-3444. 212/889-9413. [email protected]; www.provideoprod.com. [email protected]; www.murrayhillstudios.com. Brandon Hamilton, Pres. www.henninger.com. Rob Henninger. Jahaneen Johnsen Rainbow Video Productions, 23803 S. Interface Media Group, 1233 20th St., NW, See full listing under Webcasting. 162nd St., Adams, NE 68301. 402/430- Washington, DC 20036. 202/861-0500. 7343. [email protected]; [email protected]; National Press Club, 529 14th St., N.W., www.rainbowvideo.com. www.interfacemedia.com. Washington, DC, 20045. 202/662-7580. Phil Troupe, Gen. Mgr. Jeff Weingarten, Pres. www.press.org. Joshua Funk. Dir., Bus. Dev. RCM Broadcast Communications Inc., Ivanhoe Broadcast News Inc., 2745 West Newscast US, 526 West 26th St., Suite 20 West 22nd St., #1510, New York, NY Fairbanks Ave., Winter Park, FL 32789. 515 New York, NY 10001. 212/206-0055; 10010. 212/924-1006. 407/740-0789. [email protected]; toll free 866/734-NEWS; [email protected]; www.ivanhoe.com. Marjorie B. Thomas, [email protected]; www.rcmbroadcast.com. Pres. www.newscastus.com. Russell Cheek, Pres.

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2012 PR BUYER’S GUIDE VIDEO

Robin Lewin Productions, 3219 Canyon Alan Weiss Productions, 270 White Lake Dr., Los Angeles, CA 90068-1605. Ventana Productions, 1819 L St., NW, Plains Rd., #2N, Eastchester, NY 10709. 323/464-3232; fax: 323/464-3631. #100, Washington, DC 20036. 202/785- 212/974-0606 x313. [email protected]. [email protected]. 5112. [email protected]; Marilou Yacoub. Robin Lewin, Exec. Producer. www.ventanadc.com. Armando Almanza, Pres. WestGlen Communications, 1430 Sadler Productions, 1170 Barksdale Broadway, 9th floor, New York, NY Blvd., Bossier City, LA 71111. Bill Sadler. Video Image Productions, 51 Quail Close, 10018. 212/921-2800. www.westglen.com. 318/221-8909. [email protected]; Irvington, NY 10533. 212/979-7433. Ed Lamoureaux, Sr. VP. www.sadlervideo.com. Bill Sadler. [email protected]; www.vip-tv.com. Wayne Ferguson, Pres. WEBCASTING

Synaptic Digital, 708 Third Ave., New York, NY 10017; 212/682-8300. www.synapticdigital.com; learn- [email protected]. AKA Media Inc., 142 East Ontario, 16th VideoLink, Inc., 1230 Washington St., fl., Chicago, IL 60611. 800/996-9432. Synaptic Digital connects brands Newton, MA 02465. 800/452-5565; fax: www.akamediainc.com; with their audiences across an evolv- 617/340-4201. [email protected]; [email protected]. Andrew Krause, ing media landscape through the www.videolink.tv. Kendra Dennis. power of video. It is the premier Executive Producer, CEO. content creation and multichannel VideoLink, Inc (videolink.tv) offers Why do the world’s most amazing distribution platform for brands, High Definition live and on-demand brands trust us to tell their stories? organizations and their agencies video production services and trans- It’s simple. Your audience wants to globally. Clients rely on our news mission services, studios, post-pro- be inspired. Good storytelling is how expertise, video services, interactive duction, web-casting and a fleet of you get there. Our producers, editors news releases, satellite media satellite trucks. VideoLink also offers and web designers develop and exe- tours, digital media centers, and ReadyCam, a custom, remotely cute video, radio, web, TV and social thenewsmarket.com, the world's operated studio that can be installed media campaigns – that’s what we do. in your office. Located in Boston, largest content exchange, to manage Follow us on Twitter @AKAMEDIAINC Philadelphia, Baltimore, Manchester their messages across on-air, online, or Facebook/AKAMEDIAINC. social media and syndication NH and Irvine CA. networks. Our underlying CODE for •Video, Radio, Web, TV and Social success is: Create Once, Deploy Vidicom, Inc., 3 Columbus Circle, #401, Media Campaigns Everywhere. New York, NY 10019. 212/895-8300. •Satellite Media Tours (SMTs) www.vidicom.com. Christy Ferer, Founder. •Social Media News Releases Take One Productions, 17581 Irvine (SMNRs) •Web Video Production and Blvd., #107, Tustin, CA 92780. 877/825- VISTA Satellite Communications, 73-104 3146. [email protected]; Distribution (Viral Videos) SW 12th Ave., Dania Beach, FL 33004. •Internet Media Tours (IMTs) www.take onedigital.com. 954/838-0900. [email protected]; •Expert Celebrity Treatment www.vistasat.com. Roy Liemer, Pres. •Digital Video Distribution (Video TANE Digital Video, 555 Eighth Ave., Sharing) #1203, New York, NY 10018. 212/279- VNR-1 Communications, Inc., 16415 •Broadcast B-Roll Packages 3150; fax: 212/279-3152. [email protected]; Addison Rd., #500, Addison, TX 75001. www.tanedv.com. Brian Tane, Pres. (B-Roll) 800/937-8671. [email protected]; •Public Service Announcements www.vnr1.com. Jack Trammell, Pres. (PSAs) Teatown Comms. Group , 1560 •Internet Press Kits (IPKs) Broadway, New York, NY 10036. •Corporate Storytelling (Image, 212/302-0722. [email protected]; Sales, Marketing, Web Videos) www.teatown.tv. Marlen Hecht, Pres. •Video Editing, Graphics and Effects (Highlights Reels) TED-TV Productions, 570 Seventh Ave., •Webcasting (Live Video Streaming Washington Independent Productions 9th flr., New York, NY 10018. 212/651- , to Facebook) 4222. [email protected]; www.ted-tv.com. 1819 L St., N.W., Suite 100, Washington, Ted Smits, Producer/Director. DC 20036. 202/638-3400. SusanStolov@ SOCIAL MEDIA WashingtonIndependentProductions.com. Social Media News Releases help Susan Stolov, Pres. you share your story with influential TVA Productions, 3950 Vantage Ave. bloggers and websites. Our clients Studio City, CA 91604. 888/322-4296. Share. Post. Tweet. Tell a Friend. use SMNRs to launch web cam- [email protected]; Washington Independent Productions paigns, promote live webcasts and www.tvaproductions.com produces video that make people Jeffrey Goddard, CEO/Exec. Producer. talk. That’s what makes us different. Continued at top of next page

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2012 PR BUYER’S GUIDE WEBSITE DEVELOPMENT

AKA Media Inc. continued ated studio that can be installed in your office. Located in Boston, share viral video. We use a traditional Philadelphia, Baltimore, Manchester media relations approach to person- NH and Irvine CA. ally research and engage each and every blogger or website on a one-to- National Press Club, 529 14th St., N.W., one basis. Washington, DC, 20045. 202/662-7580. SATELLITE MEDIA TOURS www.press.org. Joshua Funk. Dir., Bus. Dev. With celebrity Satellite Media Tours, The National Press Club, a private WEBSITE behind-the-scenes adventures, pre- club for journalists and communica- DEVELOPMENT mier events and locations, our latest tors, has been “Where News demo reel speaks for itself. Happens” for more than a century. Each year, the Club hosts over Connex International, Inc. , 50 Federal 250,000 visitors at more than 2,000 Rd., Danbury, CT 06810. 800/426-6639. events that are conveyed to global [email protected]; audiences in print, television and www.connexintl.com. online. Our journalist members work with the NPC staff to create an ideal facility for news coverage – from a full At Point, Inc., P.O. Box 361, Roseland, service broadcast operation, to fiber NJ 07068. 973/324-0866; fax: 973/324- KEF Media, 512 Means St., Suite 102, and wireless connectivity, to audio- 0778. [email protected]; Atlanta, GA 30318. 404/605-0009. visual services. www.atpoint.com. Mick Gyure. www.kefmedia.com. Online Video Service Yvonne Goforth-Hanak. , 815 First Ave., At Point provides the services of Suite 157, Seattle, WA 98104. 206/652- developing websites and managing Have employees all over the world 5360. [email protected]; the Internet operations of businesses, who want to hear your CEO speak? www.onlinevideoservice.com. both small and large, that do not have Got a major event coming up? We’ll Tim Treanor, Chmn./CEO. the experience or the resources set up a streaming webcast, and in-house to perform these functions. everybody can watch live. P&V Enterprises, 185 E. 85th St., #28H, Clients receive personalized and Looking for more action? Need a New York, NY 10028. 212/534-3052. high quality customer service, solu- virtual press conference? Try a [email protected]; tions that fit their budgets, and the webinar so participants can submit www.pnventerprises.com. assurance of At Point’s reliability. questions, take polls, and even help Patricia Ahaesy, Pres. answer questions along the way. We Corchia Woliner Rhoda, 130 West 56th PrecisionIR Group, 601 Moorefield Park can archive the webcast or webinar St., Penthouse, NewYork, NY 10019. Dr., Richmond, VA 23235. 804/327-3400. so people can watch later or even 212/977-9778. www.cleverdesign.com. [email protected]; www.precisionir.com. create a short online video for your Todd Rhoda, Mng. Partner. YouTube channel. Synaptic Digital, 708 Third Ave., New York, NY 10017; 212/682-8300. Digital Positions, Inc., 2289 Peachtree www.synapticdigital.com; learn- Rd., NE, Atlanta, GA 30309-1101. [email protected]. 404/351-2366; fax: 404/ 351-4055. Murray Hill Studios [email protected]; www.d-p.com. Beth Cooper. , 248 East 35th St., See full listing under Video. New York, NY 10016. 212/889-4200; fax: 212/889-9413. [email protected]; Genex, 800 Corporate Pointe, Culver www.murrayhillstudios.com. City, CA 90230. 424/672-9500. Jahaneen Johnsen. [email protected]; Murray Hill Studios is a full-service www.genex.com. production and post production facility in New York City providing Kinetic Comms., 2017 Morris Ave., high-speed web video streaming Birmingham, AL 35203. 205/324-5858. services and traditional broadcast VideoLink, Inc., 1230 Washington St., [email protected]; www.kinetic.com. production to the Entertainment, PR, Newton, MA 02465. 800/452-5565; fax: Jay Brandrup, Pres. Educational, Political, Corporate, 617/340-4201. [email protected]; Financial, Legal, and Medical indus- www.videolink.tv. Kendra Dennis. Trinity Marketing, 180 Canal St., tries. Our services include high- Boston, MA 02114. 617/292-7300. speed Internet webcasts, in-studio VideoLink, Inc (videolink.tv) offers [email protected]; www.trinitynet.com. and location shooting, international High Definition live and on-demand Dan Logan, Founder & Mng. Partner. and domestic broadcast transmis- video production services and trans- sion, satellite and Internet media mission services, studios, post- Alan Weiss Productions, 270 White Plains tours, Skype integration for interviews, production, web-casting and a fleet of Rd., #2N, Eastchester, NY 10709. editing and many more. Please visit us satellite trucks. VideoLink also offers 212/974-0606 x313. [email protected]. at murrayhillstudios.com. ReadyCam, a custom, remotely oper- Marilou Yacoub.

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2012 PR BUYER’S GUIDE ALPHABETICAL INDEX

0-9 Assn. of Strategic Alliance Professionals: Camera One: Photographers Assns./Clubs/Societies Cameron Communications Inc.: Media 24-7PressRelease.com: Press Release Associated Press Information Services, The: (Speech) Training Distribution Newswires/Press Services Camille Lavington: Corp. Image Consultants Association TRENDS Annual All-Media Campaign Media Analysis Group: Broadcast A Contest: Awards/Programs Monitoring Cantor Integrated Marketing Search: A.C. Croft and Assocs. Inc.: Mgmt. Associations Advance America Awards: Awards/Programs Executive Search Consultants Caplan Communications LLC: Books, Media ABC Radio/Lincoln Square Media: Satellite Astrid Awards: Awards/Programs Astron Systems Inc.: Graphic Services Tours/Roadshows, Radio, Satellite Media Media Tours Tours Accent Media: TV Production At (@) Large Films: Video At Point, Inc.: Website Development Career Press: Directory Publishers Addison Design Company: Graphic Services Carma International: Measurement & AdMedia Partners, Inc.: Mgmt. Consultants Audio Productions Inc.: Video Audio-Visual Awards (AVA): Awards Evaluation Adrian Awards: Awards/Programs Carpe VM: Video Advertising Club of New York: Assns./Clubs/ Auritt Communications Group: Radio, Satellite Media Tours, Video Cavanaugh & Assocs., Inc.: Celebrities Societies CCI - Corporate Communications Int’l at Advertising Specialty Institute: Assns./Clubs/ Authors Unlimited: Speakers Service Automatic Mail Services: Mailing Services Baruch College: Education Societies Celeb Brokers: Celebrities Advertising Woman of the Year Award: B Celebrities Plus, Inc.: Media Tours/ Awards/Programs Roadshows Advertising Women of New York: Assns./ Bader TV News: Video Celebrity Access, Inc: Celebrities Clubs/Societies Barks Communications: Media (Speech) Celebrity Endorsement Network: Celebrities Adweek Directories: Directory Publishers Celebrity Service Int’l Inc.: Celebrities AKA Media Inc.: Satellite Media Tours, Training Celebrity Source, The: Celebrities Social Media, TV Production, Video, Bell Ringer Awards: Awards/Programs Celebrity Suppliers: Celebrities Webcasting Bella PR: PR Networks CelebrityFOCUS: Celebrities Alan Weiss Productions: TV Production, Ben Asen Photography: Photographers Center City Film & Video: Video Video, Website Development Bernhardt Fudyma Design Group: Annual Charet & Associates: Executive Search All American Speakers Bureau: Speakers Reports/Design/Branding Chief Marketing Officer Council: Assns./ Service (Talent) Big Apple Awards: Awards/Programs Allerton, Heneghan & O’Neill: Executive Clubs/Societies Big Voice Unlimited: Social Media Cision: Broadcast Monitoring, Clipping Search BizBash Media: Newsletters Allhealth Public Relations: Promotions Services, Internet Services, Measurement Black PR Wire, Inc.: Newswires/Press Svcs. & Evaluation, Media Lists, Media Alliance for Women in Media: Assns./Clubs/ Black Star: Photographers Societies Monitoring, Mktg. Research, Online Bloom, Gross & Assocs.: Executive Search Allied Vaughn: Video Info/Databases, Press Release AME - Adv. & Marketing Effectiveness Blue Pencil & Gold Screen Awards: Distribution, Software Products Awards: Awards/Programs Awards/Programs Clarion Awards: Awards/Programs American Assn. of Advertising Agencies Bonnie Ott Promotions: Promotions CLIO Awards: Awards/Programs (4As): Assns./Clubs/Societies Boom Broadcast Media Relations: Video CMG Productions: Media (Speech) Training American Assn. of Political Consultants: Brand Union, The: Annual Reports/Design/ Coastal Media Group: Video Assns./Clubs/Societies Branding CODiE Awards: Awards/Programs American Hotel & Lodging Assn.’s Stars of Bravo Productions: Special Events Cogent Research: Mktg. Research the Industry Awards: Awards/Programs British American Business Inc.: Assns./ Collegiate Presswire by Marketwire: Press Release Distribution American Independent Writers: Assns./ Clubs/Societies Clubs/Societies Communication Briefings: Newsletters Broad Street Productions: Video Communication Leadership Exchange, The: American League of Lobbyists: Assns./ Broadcast Direct Communications, Inc.: Clubs Societies Assns./Clubs/Societies Satellite Media Tours Communications Plus Digital: Satellite American Marketing Assn.: Assns./Clubs/ Broadcast Monitors: Broadcast Monitoring Societies Media Tours, Video Broadcast Productions: Video American Program Bureau, Inc.: Speakers Company Agenda: Special Events Service (Talent) Bronze Anvil Award of PR Society of Competitive Edge Newsletter: Newsletters American Strategic Management Institute: America: Awards/Programs CompetitivEdge: Clipping Servcies Conventions/Conf. Planners Brown Brothers: Photographers Conch Republic Media Group: Video American University: Education Buchbinder Tunick & Company LLP: Conference Board, The: Conventions/Conf. ANEW Marketing Group: Graphic Services CPA/Consulting Services Planners, Special Events AP Images: Photo Distribution, Buckalew Media, Inc.: Video Connex International, Inc.: Webcasting Photographers, Video Bulldog Awards for Media Relations: Consultants News: Newsletters APEX Awards: Awards/Programs Awards/Programs Conus Archive, The: Video Arbitron Inc.: Mktg. Research Bulldog Reporter: Newsletters Corchia Woliner Rhoda: Website Dev. ARC Awards: Awards/Programs Burke Marketing Research Inc.: Mktg. Corporate Events: Special Events Arthur W. Page Society: Assns./Clubs/ Research Corporate Public Issues: Newsletters Societies BurrellesLuce: Broadcast Monitoring, Council of American Survey Research Organizations: Mktg. Research Artworks Design: Graphic Services Clipping Services, Directory Publishers, ASAE & The Center For Assn. Leadership: Council of PR Firms: Assns./Clubs/Societies Internet Services, Measurement & Cover Edge Television News Service: TV Assns./Clubs/Societies, Education Evaluation, Media Monitoring, Press AScribe Public Interest Newswire: Production Release Distribution Newswires/Press Services, Press Release CPR, The International Institute For Conflict Distribution Business Dev. Institute: Special Events Prevention and Resolution: Assns./Clubs/ Aspen Marketing Services: Special Events Business Marketing Assn.: Assns./Clubs/ Societies Assn. for Conflict Resolution: Assns./Clubs/ Societies Creative Civilizations: Mktg. Research Societies Creators News Service: Newswires/Press Assn. for Education in Journalism and Mass C Services Communication: Assns./Clubs/Societies Crews Control: Video Assn. for Women in Communications: C. Lewis Shows & Events: Special Events Critical Mention, Inc.: Media Monitoring, Assns./Clubs/Societies Cambridge Info Group: Directory Publishers Radio, Social Media, Broadcast Monitoring

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Custom Medical Stock Photo, Inc.: Photo Fair Media Council: Assns./Clubs/Societies I Distribution Family Features: Editorial Distribution, CustomScoop: Clipping Servcies Editorial Services IEG, Inc.: Special Events CW& Co.: Special Events FastSigns Int’l Inc.: Graphic Services IMC2: Interactive/Multimedia Services Feature Photo Service Inc.: Photo IMG Speakers: Speakers Service (Talent) D Distribution, Photographers, Video IMN (iMakeNews, Inc.): Editorial Distribution, Feintuch Communications: Media (Speech) Newsletter D.K. Shifflet & Assocs.: Mktg. Research Training; Social Media Impact Communications: Media (Speech) David Gordon Photography: Photographers Flesher & Assocs.: Executive Search Training Deltek Maconomy, Inc.: Software Products Florida PR Assn.: Assns./Clubs/Societies INC Design: Annual Reports/Design/ DHR International: Executive Search Formula PR: Special Events Branding Dialog: Internet Services Forum Group, The: Executive Search iNova Awards: Awards/Programs Dianne Arndt Photography: Photographers Fred Woolf List Co. Inc.: Media Lists Institute for Crisis Management: Crisis Mgmt. Dietrich Nelson & Associates, Inc.: Elec. French Into English: Translation Services Institute For Public Relations: Education Newsfeeds/Satellite Services, Internet Fry Group, The: Executive Search Integrity Search: Executive Search Services, Media Tours/Roadshows, Public Full Spectrum Comms.: Editorial Services Interface Media Group: Video Svc. Announcements, Satellite Media Fusia Comms.: Special Events International Assn. of Business Tours, Video Communicators: Assns./Clubs/Societies DigiClips, Inc.: Broadcast Monitoring G International Assn. of Online Digital Park: Social Media Communicators: Assns./Clubs/Societies Digital Positions, Inc.: Website Development Galaxy Awards: Awards/Programs International Assn. of Speakers Bureaus: Direct Marketing Assn.: Assns./Clubs/ Gale: Directory Publishers Assns./Clubs/Societies Societies Gallup Organization: Mktg. Research International Comms. Research: Mktg. Direct Marketing Club of New York: Assns./ Galperin Design, Inc.: Annual Reports/ Research Clubs/Societies Design/Branding International Digital Enterprise Alliance: Dominion Productions: Video Genex: Website Development Assns./Clubs/Societies Double R Productions: Video George P. Johnson Co.: Special Events International PR Assn.: Assns./Clubs/ Dow Jones & Co.: Media Lists, Media George Washington University, The: Societies Monitoring Education International Women’s Media Foundation: DRG (Development Resource Group): Get Ahead Productions Speakers Bureau: Assns./Clubs/Societies Executive Search Speakers Service (Talent) Intersource Recruiting: Executive Search DS Simon Productions: Elec. Newsfeeds/ Get LinkedIn Help: Social Media IPREX: PR Networks Satellite Services, Interactive/Multimedia Getty Images: Photo Distribution Issue Management Council: Assns./Clubs/ Services, Radio, Satellite Media Tours, GfK Custom Research North America: Mktg. Societies Social Media, TV Production, Video Research Ivanhoe Broadcast News Inc.: Video DSN Communications: Elec. Newsfeeds/ Gilbert Tweed Assocs.: Executive Search Iverson Language Assocs. Inc.: Translation Satellite Services, Internet Services, Radio, Gina Lennon Associates, Inc.: Celebrities Services Satellite Media Tours, TV Production, Video Gold Anvil Award of PR Society of America: Awards/Programs J E Gold Circle Awards: Awards/Programs Gold Ink Awards: Awards/Programs J Tech: Executive Search E.J. Krause & Assocs. Inc.: Conventions/ Gold Quill Awards: Awards/Programs J.D. Power & Assocs.: Mktg. Research Conf. Planners Golden Trumpet Awards: Awards/Programs J.R. O’Dwyer Co., Inc.: Directory Publishers Eagles Talent Connection: Speakers Service Golden World Awards: Awards/Programs Jack Felton Golden Ruler Award: Awards/ (Talent) Goldstein Comms.: Special Events Programs EBSCO Information Services: Online Gourvitz Communications, Inc.: Satellite Jack O’Dwyer’s Newsletter: Newsletters Info/Databases. Media Tours Janet Charles: Photographers ECES, Inc.: Camera-Ready Releases/Art Greater Talent Network: Celebrities, JCH Enterprises: Crisis Mgmt. ECHO Awards: Awards/Programs Speakers Service (Talent) Jenkins Group: Editorial Services Echo Research: Mktg. Research Group IV Graphics: Graphic Services Joan Detz Speechwriting: Speechwriting Edelman PR: Video, Special Events GRS Systems Inc.: Video John Kneapler Design: Annual Reports/ Editorial Freelancers Assn.: Assns./Clubs/ Design/Branding, Graphic Services Societies H John McHugh: Speechwriting EFX Media: Video Johnson Strategic Comms. Inc.: Annual EHM Group LLC: CPA/Consulting Services Hampton Group, The: Media (Speech) Reports/Design/Branding Eisenberg & Assocs.: Annual Reports/ Training Joy Reed Belt Search Consultants: Design/Branding Hansen Comms.: Editorial Services Executive Search Electronic Retailing Assn.: Assns./Clubs/ Harris Interactive: Mktg. Research JSHA, Ltd.: Social Media Societies Harry Walker Agency: Speakers Service Judith Cushman & Assocs.: Executive Elion Associates: Executive Search (Talent) Search EMS Incorporated: Radio Healthcare Businesswomen’s Assn.: Assns./ Engel Entertainment, Inc.: TV Production Clubs/Societies K Entertainment Consultants: Special Events Hedquist Productions: Radio Entertainment Publicists Professional Heidrick & Struggles: Executive Search Karen Friedman Enterprises, Inc.: Media Society: Assns./Clubs/Societies Helping Hands Network Inc.: Special Events (Speech) Training EurekAlert!: Newswires/Press Services Henninger Media Services: Video Karin Bacon Enterprises: Conventions/Conf. Event Planners Plus!: Special Events Herbert Mines Associates: Executive Search Planners Eventage: Special Events Hermes Creative Awards: Awards/Programs Katharine Andriotis Photography LLC: Excellence in Automotive PR Awards: Heyman Associates Inc.: Executive Search Photographers Awards/Programs Hollywood-Madison Group: Celebrities Keep in Touch: Broadcast Monitoring ExecuRead: Education Home Improvement Time Inc.: Camera- KEF Media: Interactive/Multimedia Services, Ready Releases/Art Internet Services, Radio, Satellite Media F Hospitality Sales & Mktg. Assn. Int’l: Assns./ Tours, Video, Webcasting Clubs/Societies Keppler Speakers: Speakers Service Factiva: Mktg. Research Howard-Sloan-Koller Group, The: (Talent) Facts on File Publications, Inc.: Directory Executive Search Keynote Speakers Inc.: Speakers Service Publishers Hunter Public Relations: Social Media (Talent)

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2012 PR BUYER’S GUIDE ALPHABETICAL INDEX Kinetic Comms.: Website Development Merri Makers Catering: Special Events NewsUSA Inc.: Camera-Ready Releases/Art Korn-Ferry Int’l: Executive Search Metro Editorial Services: Editorial Services NewsWare: Press Release Distribution KRC Research: Mktg. Research MHP/Mark Haefeli Productions: Newz Group: Clipping Servcies Kundell Communications: Media (Speech) Interactive/Multimedia Services Nielsen Company, The: Mktg. Research Training Microspace Communications Corp.: Elec. Nikki Richardson: Media (Speech) Training Newsfeeds/Satellite Services, Satellite North American Precis Syndicate, Inc. L Media Tours (NAPS): Radio, Camera-Ready Releases/ Millward Brown Int’l.: Mktg. Research Art, Video LACP - League of American Comms. Monument Optimization: Search Engine nVision: Special Events Professionals: Assns./Clubs/Societies Optimization Lagrant Communications: Promotions Moyer, Sherwood Assocs. Inc.: Executive Language Bank: Translation Services Search O Laskin Media, Inc.: Media (Speech) Training Multicultural Marketing News: Press Laurie Mitchell & Company, Inc.: Executive Release Distribution O’Sullivan Comms.: Translation Services Search MultiLingual Solutions: Translation Services Omnigraphics: Directory Publishers LCWA Research: Mktg. Research Murray Hill Studios: Satellite Media Tours, Online News Assn.: Assns./Clubs/Societies Leadership Directories: Directory Publishers TV Production, Video, Webcasting Online Video Service: Webcasting Leading Authorities Inc.: Speakers Service MVP Collaborative: Special Events Online VNR: Video (Talent) MyMediaInfo: Media Lists Opinion Research Corp.: Mktg. Research Lee Hecht Harrison: Executive Search Osprey Communications: Video Leigh Bureau, The: Speakers Service (Talent) N Outstanding Educator Award of PR Society LexisNexis: Mktg. Research of America: Awards/Programs NAGC Communicator of the Year Award: Oxbridge Communications Inc.: Directory Lipari Production Group: Special Events Awards/Programs. Lippincott: Annual Reports/Design/Branding Publishers, Mktg. Research Nat’l Telecommunications Services: Oxbridge Communications Inc.: Mktg. Liv Davick: Radio, Satellite Media Tours Information Distribution Live Star Entertainment: Satellite Media Tours Research National Aircheck: Media Monitoring, Radio Lloyd Kolmer Enterprises: Celebrities P National Assn. of Broadcasters: Assns./ Lloyd Staffing: Executive Search Clubs/Societies London Misher PR: Special Events P.W. Feats Inc.: Special Events Louw’s Management Corp.: Mgmt. National Assn. of Business Political Action P&V Enterprises: Special Events, Consultants Committees: Assns./Clubs/Societies Webcasting Lovett Productions: Video National Assn. of Government Paladin Staffing Services: Employment Lukaszewski Group Inc., The: Crisis Mgmt. Communicators: Assns./Clubs/Societies, Services Lynn Hazan & Assocs. Inc.: Executive PR Networks Parallax Productions, Inc.: Video, TV Search National Assn. of Personnel Services: Assns./ Production Clubs/Societies Park Avenue Post Inc.: Video M National Black PR Society: Assns./Clubs/ Paul M. Lund Public Service Award of PR Societies Society of America: Awards/Programs M|A|R|C Research: Mktg. Research National Foundation for Women Legislators: Magellan Awards: Awards/Programs Paul Schneck PR Photography: Assns./Clubs/Societies Photographers Magnolia Broadcast Monitoring Service: National Hispanic Media Coalition: Assns./ Paulette Wolf Events & Entertainment: Broadcast Monitoring Clubs/Societies Special Events Management Recruiters International of National Investor Relations Institute: Assns./ Penn, Schoen and Berland Assocs.: Mktg. Boston: Executive Search Clubs/Societies Research Management Strategies for Public Relations National Press Club: Interactive/Multimedia Firms: Newsletters Services, Satellite Media Tours, Special Pennsylvania Assn. for Gov’t Relations: Manning Productions, Inc.: Video Events, Video, Webcasting Assns./Clubs/Societies MarCom Awards: Awards/Programs National School PR Assn.: Assns./Clubs/ Peter Bell & Assocs., LLC: Executive Search Maritz Research: Mktg. Research Societies Peter Haas: Editorial Services, Speechwriting Market it Write: Copywriters National Speakers Bureau: Speakers Philadelphia PR Assn.: Assns./Clubs/ Marketing Werks: Promotions Societies MarketWire: Newswires/Press Services, Service (Talent) National Writers Assn.: Assns./Clubs/Societies PhotoBureau Inc.: Photographers Press Release Distribution Pile & Co.: Executive Search Marshall Consultants, LLC: Executive Neil Frank & Co.: Executive Search New England Society for Healthcare PIMS: E-Mail & Fax Services, Fulfillment, Search Interactive/Multimedia Services, Mailing Mary Dawne Arden: Corp. Image Comms.: Assns./Clubs/Societies New Jersey Awards: Awards/Programs Services, Printing, Promotions Consultants, Media (Speech) Training Planned Television Arts (PTA) and Maryanne Russell Photography Inc.: New York Festivals, International Television & Film Awards: Awards/Programs PTA*Satellite: Books, Internet Services, Photographers Satellite Media Tours Mastermedia Speakers Bureau: Speakers New York Financial Writers Assn.: Assns./ PMTV: Special Events Service (Talent) Clubs/Societies Matrix Awards: Awards/Programs New York Int’l Assn. of Business Point Five Design: Annual Reports/Design/ Mattgo Enterprises Inc.: Celebrities Communicators, Communicator of the Year Branding McMurry: Speechwriting Award: Awards/Programs PR News Platinum PR Awards: Awards/ Measurement Standard, The: Newsletters New York Market Radio Assn.: Assns./Clubs/ Programs Media Training Worldwide: Media (Speech) Societies PR News: Newsletters Training New York University: Education PR Talent: Executive Search Medianet: Media (Speech) Training New York Women in Communications: PrecisionIR Group: Webcasting MediaPrep: Media (Speech) Training Assns./Clubs/Societies Production Masters Inc.: Video MediaTracks Communications, Inc.: Radio Newman Group Inc., The: Media (Speech) Professional Marketing Forum: Assns./Clubs/ Medstar Television: Elec. Newsfeeds/ Training Societies Satellite Services News Analysis Institute: Media Lists Promotional Products Assn. Int’l.: Assns./ Megaphone Media: Public Svc. News North America: Camera-Ready Clubs/Societies Announcements Releases/Art Proof Advertising: Mktg. Research MEII Enterprises Inc.: Special Events NewsBios: Media Lists Provideo Productions, Inc.: TV Production, Mercury Awards: Awards/Programs Newscast US: Photographers, Video Video Mercury Labs: Video Newscast US: Video Prowolfe Partners: Graphic Services

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2012 PR BUYER’S GUIDE ALPHABETICAL INDEX

PRSA/Georgia: Assns./Clubs/Societies Seton Hall University: Education Toluna: Mktg. Research PRSA/National Capital Chapter: Assns./Clubs/ Shannon Prompting Service: TV Production Towers Watson: Mgmt. Consultants, Mktg. Societies SHOOT Publicity Wire: Newswires/Press Research PRSA/New York Chapter: Assns./Clubs/ Services Travaille Executive Search: Executive Societies Sigma Delta Chi Awards: Awards/Programs Search PRWeek Awards: Awards/Programs Silver Anvil Awards of PR Society of Travelwriters.com: Newsletters Public Affairs Council: Assns./Clubs/Societies America: Awards/Programs Trinity Marketing: Website Development Public Relations Global Network (PRGN): Silver Apple Awards: Awards/Programs TV Access: Public Svc. Announcements PR Networks Silver Spur/Best of Texas Awards: TVA Productions: Video Public Relations Professional of the Year Awards/Programs Award of PR Society of America: Awards/ Simmons College: Education Programs SJ Miller Group: Executive Search U Public Relations Society of America (PRSA): Society for Healthcare Strategy & Market Assns./Clubs/Societies Development: Assns./Clubs/Societies University of Maryland: Education Publicity Club of Chicago: Assns./Clubs/ Society for Technical Communication: USC Annenberg School for Communications Societies Awards/Programs and Journalism: Education Publicity Club of New England: Assns./Clubs/ Society of American Business Editors and Societies Writers, Inc.: Assns./Clubs/Societies V Publicity Club of New York: Assns./Clubs/ Society of American Travel Writers (SATW): Societies Assns./Clubs/Societies Ventana Productions: Video Society of Professional Journalists: Assns./ Very Special Events: Special Events Q Clubs/Societies Video Image Productions: Video Software and Information Industry Assn.: VideoLink, Inc.: Satellite Media Tours, TV Quinn & Co. Public Relations: Social Media Assns./Clubs/Societies Production, Video, Webcasting Speakers Guild: Speakers Service (Talent) Vidicom, Inc.: Video R Speakers On Healthcare: Celebrities, Visible Technologies: Media Monitoring Speakers Service (Talent) VISTA Satellite Communications: Elec. R.L. Repass & Partners, Inc.: Measurement Speechwriter’s Newsletter: Newsletters Newsfeeds/Satellite Services, Special & Evaluation, Mktg. Research Spencer Stuart & Assocs.: Executive Search Events, TV Production, Video R3:JLB: Mgmt. Consultants Spokespersons Plus Network LLC: VNR-1 Communications, Inc.: Video Radio Television Digital News Assn.: Assns./ Speakers Service (Talent) Vocus, Inc.: Software Products Clubs/Societies Sports Newssatellite: Elec. Newsfeeds/ Ragan Report, The: Newsletters Satellite Services VoiceLogic: E-Mail & Fax Services Rainbow Video Productions: Video Spring Inc.: Mktg. Research Votenet Solutions Inc.: Software Products Rappy & Co. Inc.: Graphic Services Standard & Poor’s Research Reports: Mktg. RCM Broadcast Communications Inc.: Research W Public Svc. Announcements, Video, Satellite Stephanie Schwab Consulting: Social Media Media Tours Steven Olken Digital Design: Graphic Wagner International Photos: Photographers readMedia: Press Release Distribution Services Ward Group, The: Executive Search ReBrand 100 Global Awards: Awards/ StevensGouldPincus LLC: CPA/Consulting Washington Independent Productions: Video Programs Services, Mergers & Acquisitions, Mgmt. Washington Speakers Bureau: Speakers Regatta Inc.: Special Events Consultants Service (Talent) Rene Plessner Assocs.: Executive Search Stowe Co., The: Executive Search Washington Women in PR: Assns./Clubs/ RepEquity DC: Interactive/Multimedia StrategyOne: Mktg. Research Societies Services Strauss Radio Strategies Inc.: Elec. Wechsler Ross & Partners: Graphic Services Reputation Group: Media (Speech) Training Newsfeeds/Satellite Services, Media West Virginia University: Education Reputation Management Assocs.: Crisis Tours/Roadshows, Public Svc. WestGlen Communications: Interactive/ Mgmt., Media (Speech) Training Announcements, Radio Multimedia Services, Radio, Video Rich Green Photography: Photographers StreetSpeak®, Inc.: Media (Speech) Westport Entertainment Assocs.: Celebrities Robert McWilliams Productions, Inc.: TV Training Wieck Media Services: Interactive/ Production, Video Swerling & Assocs.: Mgmt. Consultants Multimedia Services Robin Lewin Productions: Video Synaptic Digital: Interactive/Multimedia Wills Consulting Assocs., Inc.: Executive Ron Sachs Communications: Crisis Mgmt. Services, Radio, Satellite Media Tours, Search Ron Wyatt Photography: Photographers Video, Webcasting Women in Government Relations: Assns./ Royce Carlton Inc.: Speakers Service Syntaxis Inc.: Education Clubs/Societies (Talent) Syracuse University: Education Word Assembly: Copywriters RPM Media Inc.: TV Production Word of Mouth Marketing Assn.: Assns./Clubs/ RushPR Newswire: Press Release T Distribution Societies Russell Reynolds Assocs.: Executive Search T-Line TV Inc.: TV Production Workhouse Publicity: Special Events Rx Entertainment Inc.: Celebrities Take One Productions: Video World Class Speakers & Entertainers: Talent U Seek: Executive Search Speakers Service (Talent) S TANE Digital Video: Video Worldcom Public Relations Group: PR TBA Global Events: Special Events Networks Sadler Productions: Video Teatown Comms. Group: Video Sard Verbinnen & Co.: Crisis Mgmt. TED-TV Productions: Video Y SC Search Consultants: Executive Search Teen Kids News, LLC: TV Production Schneider Associates: Social Media TEKgroup International Inc.: Internet Yankelovich Inc.: Mktg. Research Schwartz PR: Special Events Services, Software Products Select Information Exchange: Online Telly Awards, The: Awards/Programs Z Info/Databases Tesar-Reynes Inc.: Executive Search Select Resources Int’l.: Mgmt. Consultants Texas PR Assn.: Assns./Clubs/Societies zcomm: Radio, Satellite Media Tours Send2Press® Newswire: Press Release Tobin Communications, Inc.: Radio Zing How Design: Fulfillment, Graphic Distribution Toby Clark Associates Inc.: Executive Search Services, Printing, Promotions

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