Communications & New Media Jan. 2020 I Vol. 34 No. 1 O’Dwyer’s Guide to Crisis Communications The art of the apology The first phone calls IN a crisis Winning crisis strategies with Gen Z How technology has redefined crisis readiness The importance of post-crisis communications NEW crisis opportunities (and threats) IN 2020 Avoiding ‘call center’ crisis RESPONSES BEWARE: THE crisis AFTER THE crisis The CEO’s role in a crisis

PLUS: 2020 BUYER’S GUIDE PRODUCTS & SERVICES IN MORE THAN 50 CATEGORIES January 2020 | www.odwyerpr.com FOR THE PR INDUSTRY

Vol. 34 No. 1 Jan. 2020

EDITORIAL THE FIRST FIVE CALLS TO MAKE WHEN CRISIS HITS PARTISANSHIP DRIVES 6 28 When a crisis occurs, these are the people you need to call. MEDIA DISTRUST Study shows Trump supporters are THE ART OF THE less likely to trust the media. 8 APOLOGY STUDENTS CAN’T TELL 30 The wrong crisis response could FAKE NEWS FROM REAL set off another crisis. 38 Young Americans have a hard time THE REAL COST OF evaluating Internet information. 9 CRISIS Long-term reputation matters REVIEW OF PR WORLD 32 more than short-term stock price. 2019 The year’s highlights and lowlights. M&A DEAL ESSENTIALS CLICKS TIP SCALES IN 10 The information that agencies COURT OF PUBLIC OPINION 34 should be ready to supply early in Scandals put crisis pros to work the acquisition process. and institutions to the test. 12 WINNING CRISIS STRATEGIES WITH GEN Z 52 LISTENING: THE HARDEST WWW.ODWYERPR.COM Why brands should follow Gen Z’s PR LESSON TO LEARN 36 Daily, up-to-the-minute PR news Sometimes the best strategy is to lead in digital crisis comms. just shut up and listen. 14 THE VALUE OF THE RIGHT HOW TECH REDEFINES POST-CRISIS RESPONSE CRISIS READINESS 38 After the crisis is over, restoring Technology tools meet new a reputation still takes work. demands in the digital era. 16 AVOID THE ‘CALL CENTER’ APPROACH TO CRISIS CRISIS OPPORTUNITIES Successfully responding to a crisis AND THREATS IN 2020 40 is not a one-size-fits-all process. Companies need crisis plans that are set to go at a moment’s notice. 18 PEOPLE IN PR HOW COMMUNICATIONS WILL CHANGE THIS YEAR 41 PROFILES OF CRISIS Some insights on what the new COMMUNICATIONS FIRMS year holds for communications. 20 42 EDITORIAL CALENDAR 2020 THE CEO’S ROLE IN WASHINGTON A CRISIS REPORT January: Crisis Comms. / Buyer’s Guide Should the CEO speak for your 22 50 March: Food & Beverage company when crisis hits? COLUMNS THE FUTURE OF VENTURE PROFESSIONAL DEVELOPMENT May: PR Firm Rankings Fraser Seitel CAPITAL AND PR 48 July: Travel, Tourism & International Creating more content can help 24 FINANCIAL MANAGEMENT attract better deal flow. 49 Richard Goldstein August: Financial, I.R. & Prof Services RIDING THE WAVE OF October: Healthcare & Medical SHIFTING EXPECTATIONS 2020 PR BUYER’S What you need to know to regain GUIDE November: Technology & Social Media trust after a reputational crisis. 26 52 ADVERTISERS 5W Public Relations ...... 3 Gladstone Place Partners ...... 33 Sachs Media Group...... 17 Artisan Production House ...... 23 ICR...... 5 Sitrick & Co...... 37 BerlinRosen ...... 19 Infinite Global...... 21 Sloane & Company...... 27 Butler Associates, LLC ...... 9 Joele Frank, Wilkinson Brimmer Katcher...... 35 Solomon McCown & Company...... 15 Edelman...... 13 Peppercomm ...... Back cover Stanton...... 25 Finn Partners...... Inside front cover Public Communications Inc...... 31 The Stevens Group ...... 8 FTI Consulting...... 7 Qorvis Communications...... 29

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EDITORIAL 2020 prediction: disconnection t’s a paradox for the age: How could a world in which information is so readily available account for such an information-poor environment? I I’m guessing the early Internet’s pioneers never imagined the infinite library they envi- EDITOR-IN-CHIEF sioned would be packed to the gunwales with bad content. Clickbait, outrage bait, fake news, Kevin McCauley mindless listicles, hyperpartisan media theater masquerading as political analysis. In 2019, our [email protected] information highway resembles an information trash heap. We can debate how things got this way, like how the search engines and social media net- PUBLISHER works siphoned the ad revenues away from the newsrooms that kept us informed. But con- John O’Dwyer sider this: while the information at our fingertips is infinite, there’s one thing that’s definitely [email protected] in short supply: the time we have to consume it all. As a result, the app makers, streaming services, media companies and social media platforms are competing for our limited attention. And they’re incentivized to keep feeding the machine with junk because that’s the content that SENIOR EDITOR Jon Gingerich gets the clicks. The problem isn’t just them. It’s us too. [email protected] Perhaps it’s for this reason that, despite an information surplus, our media vocabulary re- mains alarmingly stunted, even among young digital natives who were raised with the web: ASSOCIATE EDITOR 80 percent of middle-schoolers today can’t tell the difference between native ads and news Steve Barnes articles, according to a study conducted by Stanford University (see more on page 9). [email protected] The Internet is how we relax, it’s how we socialize. For many of us, it also means we’re con- stantly connected to our jobs. We’re glued to our devices 24/7; the average smartphone user CONTRIBUTING EDITORS touches their phones 2,617 times a day, according to a dscout report. Our attention spans are Fraser Seitel Richard Goldstein shot. We’re vulnerable to data breaches. And as it turns out, staring at screens all day poses its share of health problems, too. We suffer from increased rates of depression and anxiety. We aren’t sleeping enough. An estimated six percent of us have become literally addicted to the EDITORIAL ASSISTANTS technology we depend on. Month-long social media “cleanses” have become one of the fads & RESEARCH du jour. Psychologists offer practices specializing in tech-addiction therapy. Digital “detox” Jane Landers retreats are now a cottage industry. Melissa Webell We’ve lost control over what role technology was supposed to play in our lives. Perhaps it’s for this reason that a majority of Americans (70 percent) are now interested in the idea of Advertising Sales: “switching off,” according to a recent Two Sides survey. Face it: this isn’t what we ordered. We John O’Dwyer wanted to be connected, informed, but in many ways, technology has become more of an im- [email protected] passe than a gateway. We’re dumber. We aren’t living in the moment. We’re in a state of perpet- ual distraction. We’re more ideologically divided, driven into hermetic tribes that merely echo our worldviews. The experiment has failed. And now, some of us want to escape this dystopian O’Dwyer’s is published seven times a year nightmare we’ve found ourselves in—or at least have a meal uninterrupted by our phones. for $60.00 ($7.00 a single issue) by the A prediction: I think the concept of disconnection will become a dominant theme next year. J.R. O’Dwyer Co., Inc. People crave presence. They want authentic, analogue experiences. They want to disentangle 271 Madison Ave., #600 New York, NY 10016. themselves, minimize tech overload, and you can bet the market will respond to our growing (212) 679-2471 Fae: (212) 683-2750. desires to unplug, or at least shrink our digital footprint, in 2020 and beyond. Consider some of the products that’ve appeared on shelves in the last year. There’s the Light © Copyright 2019 J.R. O’Dwyer Co., Inc. Phone, a cellphone with an e-ink display that doesn’t provide web access or apps (only phone calls, texts and an alarm clock). There’s the Freewrite, a Wi-Fi-enabled, “distraction-free” key- OTHER PUBLICATIONS: board that mimics the typewriter technology of yesteryear so writers can’t be tempted to go online. There’s wearable technology that notifies users of incoming calls and texts so we don’t www.odwyerpr.com have to keep phones handy. Ironically, a slew of smartphone apps has hit the market that track Breaking news, commentary, useful data- screen time and app usage or even temporarily block specific apps, sites or Internet access al- bases and more. together. A quick jog online shows retailers are now even selling ridiculous “digital detox kits,” O’Dwyer’s Newsletter which include a pouch to store your phone, an eye mask and ear plugs. Some even come with A four-page weekly with general PR a “fidget cube” so, God forbid, you can have something to do with your hands. news, media appointments and placement Some of this stuff is nonsense, modern snake oil promising some bespoke “spiritual” expe- opportunities. rience to the act of logging off. But if necessity is the mother of invention, the prevalence of O’Dwyer’s Directory of PR Firms these products in the market speaks to their demand. We’ve reached a historic moment when Listings of more than 1,250 PR firms the purpose of much of today’s new technology isn’t to offer new solutions as much as recreate throughout the U.S. and abroad. the world we willfully replaced. But here’s the thing: I don’t think we’re suffering from analogue nostalgia nearly insomuch as we’re simply craving another kind of experience. As it turns out, O’Dwyer’s PR Buyer’s Guide people like reality. Products and services for the PR industry in 50 categories. “Man is by nature a social animal,” Aristotle wrote, and “an individual who is unsocial natu- rally … is either beneath our notice or more than human.” It deserves to be said: our use of the jobs.odwyerpr.com word “disconnection” here is a misnomer. The offline world is a highly social place. Certainly, O’Dwyer’s online job center has help compare it to social media, which confirms many of us aren’t dealing with anything resem- wanted ads and hosts resume postings. bling reality at all, and it’s no wonder research shows people who deactivate their social media accounts report improved mood and fewer distractions. People are logging off because they want deeper connections, not in spite of them. We’ve just learned that when it comes to setting boundaries, that’s a strictly do-it-yourself job.  — Jon Gingerich

6 JANUARY 2020 | WWW.ODWYERPR.COM

REPORT Partisanship drives media distrust likely to influence Americans’ trust in the A Pew Research Center study found that Americans who support news, including the extent to which that person is engaged with national politics, as President Trump and approve of the job he’s doing are least likely well as race (black Americans often exhibit to trust the news media. greater support of news organizations and By Jon Gingerich journalists than Hispanic or white Amer- artisanship influences how Americans performance, the more likely he/she is to icans), age (older Americans are typically perceive the news media more than exhibit a distrust toward the media. more loyal to their preferred news sourc- Pany other factor, according to a new For example, among the most fervent es than younger adults) and whether that study released by the Pew Research Center. Trump supporters polled—those who said person expresses greater general trust in The study, which sought to understand they “strongly approve” of Trump’s job per- others. what factors influence public trust in the formance—40 percent characterized jour- None of these variables, however, were news media today, suggests that in the nalists’ ethical standards as “very low.” By such reliable indicators of respondents’ Trump Era, a direct relationship exists be- contrast, only 17 percent of Republicans perceived trust toward journalists and the tween Americans’ political party identifi- who said they only somewhat approve of news media as political affiliation. cation and whether they hold a favorable Trump exhibited such suspicion toward the “No other factors in this study come close view of journalists and the news media. media, and only 12 percent of Republicans to these partisan dynamics in their rela- Overall, the study discovered that Re- who disapprove of Trump do so. tionship to Americans’ views,” the study’s publicans are consistently more likely to The study also found that other factors are authors wrote.  express skepticism of the news media and their motives than Democrats: about a third of Republicans (30 percent) as well Black professionals say bias limits as Republican-leaning independents (31 percent) said they believe journalists have professional advancement By Steve Barnes “very low” ethical standards, about six times the percentage of Democrats (five bout 20 percent of black profession- The study, “Being Black in Corporate percent) and Democratic-leaning indepen- als believe that someone of their eth- America: An Intersectional Exploration,” dents who believe this. Anicity would never achieve a top job found that black professionals were more In fact, the study found that the more a at their companies, according to a Center likely than any other group to encounter respondent approves of President Trump’s for Talent Innovation study. racial prejudice at work. While 48 percent of Latinx professionals and 38 percent of Asians said they had experienced racial prejudice at work, that number rises to 58 percent for black professionals. Not surprisingly, black employees are far more likely than their white colleagues to see the racial barriers that still exist in their companies. Almost two-thirds (65 percent) of black professionals said black employees have to work harder to advance, while only 16 percent of white employees agreed. Access to company leadership was also a problem for black professionals. While 44 percent of white full-time employees said they have access to senior leaders at work, only 31 percent of full-time black employ- ees said they had similar access. When it comes to corporate diversity and inclusion efforts, employees across the board say that there is plenty of room for improvement. Only 34 percent of black pro- fessionals said their company has effective D&I efforts, and the numbers are little bet- ter for LatinX (39 percent), Asian (40 per- cent) or white professionals (41 percent). In addition, black full-time professionals think that D&I efforts are disproportion- ately directed at benefiting white women. Almost three in ten black professionals sur- veyed (29 percent) said that white women are the primary beneficiaries of D&I efforts at their companies. Only 13 percent of white professionals said the same. 

8 JANUARY 2020 | WWW.ODWYERPR.COM Students can’t tell difference between fake, real news Young Americans’ ability to critically evaluate information they tioned the source of the post or the photo’s veracity. On the other hand, 40 percent ar- find on the Internet can be summed up with one word, according to gued that the post provided sufficient evi- research: “bleak.” By Jon Gingerich dence of its claims simply because it pro- vided a photo. ost students today can’t distinguish ments, or branded content that’s been made Finally, the study found most college stu- native advertisements from news to resemble editorial content. dents had a hard time detecting potential Marticles, fake news from actual In one portion of the study, hundreds of political bias in claims made over social news or content posted by partisan groups middle school students were presented with media platforms. from content posted by unbiased sources, the landing page of current affairs site Slate, Students were presented with a tweet re- according to a study conducted by Stanford and were asked to evaluate and identify the garding gun control posted by liberal advo- University’s Graduate School of Education. varying content contained on that page: ar- cacy group MoveOn.org, which linked to a The study, which took a year-and-a-half ticles, traditional ads and native ads. poll sponsored by another liberal group, the to carry out, collected responses from more While 75 percent of students were able Center for American Progress. Less than a than 7,800 middle school, high school and to correctly identify traditional ads on the third seemed able to recognize the potential college students in a dozen states. page, an alarming 80 percent erroneously political agenda working behind this post, Students were presented with dozens of believed native ads were news stories, even even though students were allowed to click tweets, ads and articles and asked to evalu- though that content was clearly labeled on the link as well as roam the web freely to ate the credibility of that content, and were “sponsored content.” research who these groups are. further asked to verbalize their reasoning as The findings were even more dire when Stanford researchers noted that while a each task was carried out. Researchers dis- it came to students’ ability to analyze the great deal of variance is typically seen in covered that while young digital natives can credibility of claims made over the Internet studies that poll thousands of respondents, navigate their way around social networks without evidence. the subjects in their 18-month study dis- with ease, they’re “easily duped” when it In another exercise, high school students played a “stunning and dismaying consis- comes to differentiating fact from fiction. were presented with an image from a popu- tency” across each level of education, be it For one, the study suggests that many stu- lar photo-sharing site that claimed to show middle school, high school or college. dents can’t distinguish advertisements from flowers growing near Fukushima Daiichi “Overall,” researchers wrote, “young peo- news. Specifically, the study discovered that Nuclear Power Plant that had “nuclear birth ple’s ability to reason about the information students had a hard time telling the differ- defects.” on the Internet can be summed up with one ence between articles and native advertise- Few students (less than 20 percent) ques- word: bleak.” 

WWW.ODWYERPR.COM | JANUARY 2020 9 REPORT Review of PR world 2019 ership of Intermarket via the purchase of Some of the highlights and lowlights covered by O’Dwyer’s in 2019. two more tranches over the next three years based on the performance of the business. By Kevin McCauley Intermarket, which has 25 clients, ranked as O’Dwyer’s tenth largest financial firm in 019 was a year jammed with wall-to- that Skadden was required to register in 2017 with fees of $4 million. wall breaking news, making it harder 2012 and under the settlement agreement Mark Penn takes command of MDC. 2for PR firms to chalk up placements for has agreed to do so retroactively. The $4.6 The former political advisor to Bill and clients. While the media maintained a 24/7 million represents the fees/expenses that Hillary Clinton assumed the helm of MDC watch of Donald Trump’s Twitter feed, there Skadden got from Ukraine. Partners as his Stagwell Group agrees to was a raft of newsworthy items to keep the Ogilvy PR chief exits for gluten-free piz- pump a $100 million equity infusion into minds of the American people spinning. za gig. Stuart Smith, head of Ogilvy’s global the financially strapped ad/PR company. The Google News Labs reports that top PR group, left to take the chief marketing Before launching Stagwell, Penn was Ex- searches in 2019 focused on the US govern- & growth job at Vegolutionary Foods, the ecutive VP/Chief Strategy Officer at Micro- ment shutdown, Brexit, Boeing’s 737 Max Los Angeles health food company founded soft, CEO of Burson-Marsteller, co-Founder disaster, China/US trade war, Jeffrey Ep- by his wife and former Edelman western re- of Penn Schoen Berland, and pollster/advi- stein’s alleged sexual abuse/suicide, Hong gion CEO Gail Becker. sor for Tony Blair, Bill Ford and Bill Gates. Kong pro-democracy riots, Hurricane He joined Ogilvy in 2011 following a sev- China’s embattled Huawei Technologies Dorian slamming the en-year run as Edelman UK chief and three enlists Larry Weber’s Racepoint Global Bahamas, Robert Muel- years at Hill & Knowlton, where he rose to for PR and crisis support as it takes on the ler’s Russia meddling head the corporate EMEA group. US law that bars American governmen- investigation, Ukraine, CEOs say profit, not CSR, is top priori- tal agencies for federal California wildfires and ty, according to a new study from the USC contractors from doing the impeachment. Annenberg Center for Public Relations and business with the Japa- Focusing on the world Chief Executive magazine. nese firm. of PR, here are some of About 60 percent of the 210 CEOs sur- Racepoint’s one-year the highlights and low- veyed for the study said they were unlikely contract covers strategy, lights covered by O’Dw- to communicate about any social issue in media/analyst relations, Tom Ryan yer’s in 2019. 2019. The main communications goal for content, crisis, and ICR Inc. acquires most of the CEOs surveyed remains the bot- social media. Weber, Westwicke Partners, tom line, with 44 percent saying that selling who bills at $320 per- a health-centered investor relations firm their products and services is the top mes- hour, heads Racepoint’s based in Baltimore with offices in New sage they are concerned with delivering. 13-member Huawei Larry Weber York, Boston, San Diego, San Francisco Finn Partners captures Small Army team. and London. Headed by founders Bob East of digital pros. Peter Finn’s firm scooped Paul Ryan joins Fox Corp. board. The and Mark Klausner, Westwicke’s 30 staffers up Small Army, a Boston-based 45-mem- former House Speaker has joined the board serve more than 100 clients in life science, ber integrated marketing shop focused on of the slimmed down Fox Corp., which has medical technology and healthcare. health, financial, technology and travel sec- closed the sale of the bulk of its entertain- ICR CEO Tom Ryan combined ICR’s 75- tors. ment assets to Walt Disney Co. plus healthcare staffers with Westwicke’s Founded in 2002, Small Army provides Before serving as Speaker, Ryan chaired group to create the Westwicke, An ICR strategic planning, brand development, ad- the House Ways and Means Committee and Company, brand. vertising, media buying, content creation, Budget Committee. He was VP candidate Skadden settles Ukraine/Manafort video production and social media man- for Mitt Romney’s presidential run. FARA suit. Lobbying powerhouse Skad- agement services. HHSA probes Porter Novelli. The den, Arps, Slate, Meagher & Flom agreed Trust in the U.S. suffers its largest-ev- Health and Human Services Administra- to $4.6 million to settle a civil suit, alleging er-recorded drop among the general pop- tion slates a review of subcontracting deals that it failed to register as a foreign agent ulation in the history of Edelman’s Trust flowing from Porter Novelli’s $2.25 million for Ukraine work that was headed by Paul Barometer. contract with the Centers for Medicare and Manafort, president Trump’s former Cam- The 2019 Edelman Trust Barometer re- Medicaid Services. paign Manager. veals that trust in the U.S. among the gen- Politico reported March 29 that money According to the agreement, Skadden eral population fell nine points to 43, plac- from the PR contract went to Republican contributed to “a public relations cam- ing it in the lower quarter of the 28-country consultants to burnish the image of Centers paign directed at select members of the US Trust Index. for Medicare and Medicaid Services Ad- media,” without filing under the Foreign London’s Lansons expands to U.S. via ministrator Seema Verma. Agents Registration Act. Intermarket. Lansons, a reputation man- Pam Stevens, a media adviser, coached Following multiple inquiries from the Jus- agement shop in London, picks up a 51 per- Verma; Marcus Barlow wrote speeches and tice Dept.’s FARA unit, a “partner then at cent stake in New York’s Intermarket Com- devised strategy, while Nahigan Strategies’ Skadden made false and misleading state- munications, financial shop co-founded by staffers traveled with the administrator and ments to the FARA unit,” which led it to be- Matt Zachowski and Martin Mosbacher in helped orchestrate announcements, ac- lieve that is was not obligated to file, accord- 1986, to form an entity with fee income in cording to Politico. ing to the Justice Dept.’s Jan. 17 statement. the $17 million range. The Justice Dept. ultimately determined Lansons is expected to acquire full own- _ Continued on next page

10 JANUARY 2020 | WWW.ODWYERPR.COM NRA sues long-time PR firm. The Na- KYNE. Evoke, healthcare, medical mar- commentator. tional Rifle Association has sued long-time keting and communications unit of Hunts- Dominican Republic taps Rubenstein ad agency Ackerman McQueen and its worth, has acquired Independent health PR PR for crisis. The Dominican Republic has Mercury Group PR unit for allegedly failing specialist KYNE, the ten-year-old shop that a $35,000 monthly contract with Ruben- to turn over its business records to justify registered $10.4 million in fees on O’Dw- stein PR to provide advisory services re- its billings. yer’s 2018 rankings of healthcare firms. garding the impact that its reeling tourism The organization paid Ackerman Mc- KYNE and Evoke’s PR & Influence unit, sector will have on the economy and effect Queen more than $42 million in 2017. which offers strategic communications, PA, on the Caribbean nation. The effort is led by The NRA and AM have worked togeth- investor relations and consumer marketing president Richard Rubenstein. er for decades and created the high-impact services, will join to form a new entity The firm was hired after at least nine tour- “from my cold, dead hands” messaging of Evoke reported $12 million in PR fees on ists mysteriously died in the DR, including the late actor and five-time NRA president O’Dwyer’s healthcare rankings list. Leyla Cox, a Staten Island woman who Charlton Heston. 42 West bows to friends of elephants. 42 passed away June 10 a day after celebrating Edelman helps Boeing navigate PR tur- West has ended its PR her 53rd birthday. bulence … Boeing reached out to Edelman push to justify the Gov- Dominican officials have lashed out at US in May to map a communications plan to ernment of Botswana’s media coverage of the deaths, dismissing reintroduce its 737 Max to the flying public, effort to cull its elephant it as “fake news” about an island that wel- once the grounded plane receives regulato- herd, which has grown comes 6 million visitors a year. ry approval to return to service. in population from Levinson Group fights for equity for A member of Edelman’s corporate advi- the 20,000s during the U.S. Women Soccer. The Levinson Group sory team declined comment on the work 1970s to 135,000 today. is representing the 28 members of the U.S. and referred O’Dwyer’s to Gordon John- Animal rights and women’s soccer team as they press their droe, VP-Communications, government environmental groups case for pay equity against the U.S. Soccer operations at Boeing. have trashed the hunt. Federation. “While I cannot comment on any partic- Britain’s Daily Mail dubbed the elephant The World Cup champions filed a lawsuit ular firms, we engage a number across the hunt, “Operation Jumbo Slaughter.” in March, charging the Federation denies world to assist with strategic communica- The entertainment PR firm released the them equal compensation, training, playing tions,” he said via email. following statement to Roger Friedman’s and travel conditions with the men’s team. Bayer ousts FleishmanHillard. Germa- Showbiz411 column: “While the nature of The suit also alleges the Federation pro- ny’s Bayer has suspended FleishmanHillard what 42West was hired to do for the Bo- motes their games less than men’s matches. following reports in France’s Le Monde that tswana Ministry of Environment, Natural Molly Levinson, who launched her firm it compiled a dossier of about 200 politi- Resources Conservation and Tourism has in 2014 after stints at CNN and CBS, serves cians, journalists and scientists who raised been grossly misrepresented, we have end- as spokesperson for the players. health concerns about client Monsanto’s ed this relationship.” WPP sells 60 percent Kantar stake to “Roundup” weed killer. Brunswick hires ex-U.S. cyber com- Bain. WPP Group has sold a 60 percent The German pharmaceuticals and life mand chief Rogers. Mike Rogers, retired stake in its Kantar research unit to Bain sciences giant released a statement May 12, U.S. Navy admiral who served as Com- Capital for $4 billion as part of CEO Mark acknowledging the French media raised ac- mander of the U.S. Cyber Command and Read’s plan to simplify the structure of the cusations that lists of supportive and criti- Director of the National Security Agency, ad/PR giant. cal stakeholders drawn up by Monsanto in has joined Brunswick Group in its Wash- WPP will retain a 40 percent Kantar stake 2016 may have violated ington office. and looks forward to working with Bain ethical principles and le- As Senior Advisor, he will counsel clients to “unlock its full potential,” according to gal regulations. on cybersecurity, geopolitical, technology, Read. DeSalva returns telecom and crisis matters. Interpublic ups Polansky, Heimann. to H+K as CEO. He retired from the Navy in 2018 after 37 Interpublic has named Weber Shandwick Anna­Maria DeSal- years of service. CEO Andy Polansky Chairman/CEO of its va returned to WPP’s Huckabee Sanders leaves White House Constituency Manage- Hill+Knowlton Strate- press job. Sarah Huckabee Sanders, the ment Group, succeed- gies unit as Chairman/ White House Press Secretary, stepped ing Frank Mergenthaler, CEO on June 24, taking down at the end of June, announced by a who is retiring as CFO AnnaMaria over for Jack Martin, tweet from Donald Trump. at the end of year. DeSalva who will remain an ad- “After 31/2 years, our wonderful Sar- Weber Shandwick viser until the end of the ah Huckabee Sanders will be leaving the Global President Gail year. White House at the end of the month and Heimann takes over the She left DuPont as Chief Communica- going home to the Great State of Arkansas,” helm from Polansky, tions Officer in February after guiding tweeted the President. who will become Exec- communications through its $130 billion Sanders, who succeeded Sean Spicer in utive Chairman of In- mega-merger with Dow and establishing 2017, will be remembered for killing the terpublic’s PR flagship. Andy Polansky the corporate affairs capability of the com- daily press briefing for reporters and for ar- Jack Leslie will remain bined entity. dent defense of Trump. Chairman. From 2006-2009, she headed worldwide Stephanie Grisham, who has been on Ruder Finn gobbles up $5 million healthcare at H+K, a job she took after leav- Team Trump since 2015, most recently as SPI Group. Ruder Finn has acquired SPI ing the healthcare managing director slot at Melania Trump’s Communications Direc- Group, the Jersey-based shop that ranked GCI Group, another WPP unit. tor, took over the press secretary job in Evoke PR & Influence merges with August. Sanders wound up as a Fox News _ Continued on page 39

WWW.ODWYERPR.COM | JANUARY 2020 11 FEATURE Verdicts come in clicks in the court of public opinion

From the Hallmark Channel to Boeing to the halls of power, we witnessed scandals in 2019 that put crisis communications professionals to work and put several American institutions to the test. By Gil Bashe, Kristie Kuhl and Jessica Berk-Ross ome of the institutions that faced a pact on their bottom line, but in Boeing’s Align crisis in 2019 didn’t fare so well. One case, the self-inflicted 737 Max crisis, in Once answers to those questions are de- Skey reason: transparency has entered which the aircraft manufacturer was nev- termined, communicators must agree. En- the Age of Convergence. Social media, the er fully transparent, has caused a halt to sure that everyone in the company’s legal, 24-hour news cycle and instantaneous mo- Boeing production and shaken their previ- management, marketing, and sales teams bile technology connect individuals and ously rock-solid image, allowing the EU’s convey the same truths whenever and wher- lay out narratives side-by-side for all to ex- Airbus to overtake them in the market. The ever they interface with customers. amine. Suddenly, people who were isolated scandal will have lasting repercussions and Ally or compartmentalized can share common impacts on the U.S. GDP and economy go- After core messaging has been estab- experiences and challenge cultural icons, ing forward. lished, ally with experts celebrities and CEOs. An individual voice For pharma leaders, it’s time to acknowl- who can share and can be magnified exponentially with the edge that we live in the same digital ecosys- amplify those truths addition of a hashtag. tem, where there are few secrets and little through their platforms. In many cases where scandal rocked a that can be hidden. Transparency is the Cultivate and leverage company and would not go away, there are coin of communications today, and when third-party support, strong similarities. Some companies have our image of events conflict with patients’, ideally before there is an not been seen to take real ownership of physicians’, payers’ and policymakers’ ver- issue. Always remember their mistakes or hesitate in formulating sions, we can expect that these audiences that whether they agree a response, which is seen as walking away will converge, and their voices will emerge with your position or from responsibility. Others responded to online. have their own point of Gil Bashe crises quickly, but with qualifiers and legal- Avoiding a reputation crisis is not easy, view, advocacy groups ese that made the audience feel as though but companies whether the storm much will be called upon to there was no one at the helm, no one re- better when they decide to embrace their comment. If they have sponsible, only a team of corporate coun- responsibility and share transparently. no background, they are sellors. While legal counsellors must be involved apt to play it safe even at This is seen as a “non-apology” apolo- during a crisis, it’s critical that a place at the your expense. gy. These approaches may seem at first to strategy table should be reserved for public Assess distance the company that made the mis- relations practitioners—especially when During a trial or cri- take from the act itself, but they do just litigation is at hand. Their role in aligning sis, it’s vital to monitor the opposite, tying the perceived offender opinions, marshaling efforts with advoca- in real time for related more closely to their offense. What both cy, lobbying and media/reputation man- news. In all crises and Kristie Kuhl responses do is create distance and distrust agement is what enables clients to guard legal cases, assessing the between the company and its audience. their hard-earned reputation. mainstream and social Charles Darwin wrote that “nature ab- These six pillars of communications offer media horizon 24/7, hors a vacuum,” and human nature is no a framework for understanding and man- preparing and updating exception. In this Age of Convergence, if a aging the flow of the dynamic. standby statements and company leaves any distance, that opening Authenticate making executives avail- will be filled, digitally and at the speed of The first step is to differentiate assump- able for media inquiries a keypad click. Audiences once geograph- tions and feelings from fact: For example, is imperative. ically and demographically distant from in liability situations, why were there no Achieve one another find themselves on common cases at dozens of other area hospitals that Think about the end- Jessica Berk-Ross ground in an online community, disparate had also received the same product? How game, not the struggle! digital voices can contribute to a new truth was the product received, stored, handled A rule of thumb: Do not panic every time narrative. and administered? Did the hospital in you see unfavorable coverage or blog posts. For the Hallmark Channel, a conver- question have a record of safety problems? But do not stand idly by either. Make sure gence of individual perspectives meant With patient safety paramount, these ques- key bloggers and reporters have the right in- one person’s opinion on or experience tions set the tone for ensuring that people formation and connect with them to share with discrimination could be affirmed by stop pointing fingers and—most impor- facts, especially when they are in complex many others. A few tweets, a blog com- tantly—begin to think about how to guard legalese. Aligning opinions requires that ment or two, followed by the drumbeat against immediate risks. people have accurate information, so act of others adding their voices, turned into Accuracy when information is incorrect. such a groundswell of outrage that the net- Always get the facts right first, and then Public relations and public affairs profes- work immediately caved to a moral watch- move fast to disseminate. One company sionals should have a key role in corporate dog group and dropped an ad depicting a worked diligently to guard its reputation by crises situations and keep company officers same-sex kiss in a wedding ceremony. using the media to show its transparency in on track with the company’s values and It’s too soon to tell if Hallmark’s mishan- determining the facts, and by then working dling of their crisis will have long term im- carefully to share its findings openly. _ Continued on page 23

12 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE Listening: how PR is learning the hardest lesson of all In an industry characterized by constant change, sometimes the best strategy for ensuring continued business success is to just shut up and listen. By Nick Bailey he communications world isn’t exact- one or two insights that might usefully ap- quirements, and created fertile cultures that ly light on stereotypes. The suited and ply to the world of earned media. facilitate contributions from those that pro- Tslick account guy in the Don Drap- At the point my career began, the world cess information and express themselves in er mold (in the London ad world, where I of “traditional” public relations was argu- different ways. spent most of my career, the account lead ably reaching its extrovert-fueled zenith, at This meant that when change came, is still known colloquially as “the suit”), least in the Anglo Saxon world. PR-driven these companies were ready to respond the rosé-swilling, sunburned network big- advertising campaigns were making front- to and capitalize on it. wig cruising the Croisette, the bearded, page news in the mainstream press (the When Facebook land- tattooed creative director (I count myself Wonderbra campaign was a memorable ed in 2004, it was digi- among their number). watermark; whether it was a high or low tal agencies and startup But perhaps none of these clichés is more one is a matter for debate). The industry specialists that leapt on pernicious and more persistent than that was awash with money, and there was a the opportunity to build of the larger-than-life PR professional; the general kowtowing to the views of “PR Gu- capability and expertise, laugh-a-minute, loud, life-and-soul of any rus” as a new cult of “spin doctoring” was not PR agencies. party (hell, she probably arranged the par- born around the reigns of Clinton and Blair. In hindsight, this rep- ty); the no-nonsense doer who makes mag- Arguably, it was the scale of this success, resents an extraordinary ic happen by sheer force of personality. and the complacency which stemmed from missed opportunity. Af- Nick Bailey Like all clichés, there’s some justification it, which has meant that the PR world has ter all, isn’t social media for this one. As someone who spent most of been slow to adapt to the disruptive impact —and especially social media at its incep- his career in the tangentially-related world of technology and digital media, and the tion, when it was all about organic, not of digital creative, I’d rub up against “pure” positive change that can come from invit- paid reach— the ultimate word-of-mouth, PR agencies intermittently, usually around ing those who think and behave differently earned channel? the point “our baby” was about to be born. into your organization. The fact that the PR industry largely sat The injection of this kind of hustle and en- An early challenge for the nascent digital on the sidelines of the digital revolution ergy was often critical to the success of ini- creative industry was figuring out how to and has only recently leaned in to provide tiatives born in the bubble of tech evange- bring the necessarily unpredictable, instinc- valuable expertise and insight is perhaps a lism. There’s nothing quite like an efficient tive and chaotic activity of creative endeav- reflection of that typically human pattern dose of reality from a great PR professional or together with the methodical, iterative to double-down on the strategies that deliv- to prepare you for the more bruising dose process of technology development. People ered success for you in the past in order to of reality you’d otherwise receive when the from diametrically diverse disciplines were respond to novel challenges arising in the rubber hits the unforgiving road of media forced to communicate who would in other present. and public opinion. circumstances most likely never have met; If the extraordinary success of digital- As the world changes around us, howev- let alone collaborated. ly-driven business over the last two decades er—and as we seek to influence that change This gave rise to lots of frustration and proves one thing it’s this: you can’t predict through creativity and communication— false starts (fortunately, clients had bigger or plan for the future, but you can build this narrow conception of what “good” PR budgets, less digital experience and more for it. By fostering cultures that welcome looks and sounds like—and, indeed, what patience than they have today). But it also contributions from people who think, cre- PR is even for—is becoming not just out- gave rise to extraordinary innovation, rapid ate, problem-solve and express themselves dated, it’s limiting our ability to make gen- change, industry disruption and leaps for- differently from the majority—which in uine impact for our clients, and to claim ward in the efficiency and effectiveness of the PR world means the charismatic extro- our proper status in the communications advertising efforts. vert—organizations become more respon- mix. There’s much chatter on this topic around sive, adaptable and creative. When I began my creative career in the “right-brained” creatives and “left-brained” The most important lesson for me as a late ’90s, in the world of startup digital agen- tech people. Of course, this is reductive and creative working with technology people cies, my qualifications were a fine art degree arguably obscures more than it reveals; ev- was the insight it gave me into the limita- and a 23-year-old’s completely unjustified erybody boasts a spectrum of capabilities tions of my own approach. It challenged my confidence in his own ability. Digital was so and predispositions, after all. But what this assumptions about how things “should” be new that a bit of smart patter was enough simplification does prove is that we instinc- done and—most importantly—gave an un- to get me through the door: I’d never have tively recognize that these two disciplines derstanding that there are different ways of got an entry-level job in today’s profession- require very different mental processes. seeing the world, which I had not consid- alized Hunger Game of agency careers, What they also require are different struc- ered before. much less ascended through it as swiftly as tures, resources and support from the em- For an extrovert like me, that was the I did (even with the way smoothed, as it no- ployer. An environment that’s great for a hardest skill I ever learned, and one which doubt was, by my gender and ethnicity). creative isn’t necessarily great for a coder, I still struggle with today: the ability to shut Nevertheless, being on the inside of an in- and vice versa. Over the years, successful up and listen. dustry which, over the intervening 20 years, digital creative and technology companies Nick Bailey is Creative Partner and CEO has exploded to dominance, has yielded have built their businesses around these re- at futurefactor. 

14 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE How technology redefines crisis readiness

Technology tools are meeting a new set of professional demands in to crisis management is increased efficien- the digital era. cy. By Elizabeth Cholis Once created for a crisis plan, online training modules require minimal future ny crisis communications manual crisis specific to their business, the crisis additions. The team can easily track who relegated to a binder on the shelf is response team experiences the onslaught has completed the online training, conduct Abound to gather dust. Many organi- of demands that come with a reputational refresher courses and onboard new per- zations’ strategies—too outdated and dense challenge, as they field reporter requests, sonnel. Simulation software automates the to be useful—languish virtually untouched questions from employees, investor asks, process and eases the burden of building on an office shelf or in a forgotten shared enraged tweets and regulatory inquiries manual simulations, in addition to provid- drive. in real time. This act of “socializing” the ing important data for Unsurprisingly, research suggests that strategy through a simulation provides an evaluation post-simula- the era of the smartphone has ushered in engaging opportunity for team members tion. All of this lends an dramatic change in the way we process to learn by doing—in a way that is true to important continuity to information. Recent analysis published in life, and not a soulless, paper-driven exer- crisis readiness across World Psychiatry reveals that Internet and cise. Simulation software has streamlined the organization. technology use has shortened the average the process, facilitating these exercises in a The crisis manage- person’s attention span and even taken a contained, secure environment. ment app is, to me, the toll on memory processes. This is no shock Expanding accessibility holy grail of where we’re to the growing majority of multitasking Whether a multinational with opera- trying to move busi- Americans, 81 percent of whom now own tions around the world or a small localized nesses when they con- Elizabeth Cholis smartphones, according to the Pew Re- business, companies increasingly require sider organizational cri- search Center. solutions for remote and/or mobile work- sis readiness. It categorizes information and Despite the waning attention span, to- forces. In the U.S. alone, remote working makes sure everyone is working from the day’s digitally native professionals come has increased 44 percent over the last five most up-to-date documents and resources equipped to adapt to cutting-edge interfac- years, according to statistics published by available. It restricts various permissions to es and process information through user FlexJobs. ensure participants do not stray from their experience—presenting new methods for Training modules and crisis simulations areas of responsibility, preventing duplica- crisis preparedness and crisis management. can now be administered to employees any- tion of efforts in the process. It also ensures Or at least, they should. where in the world, breaking down barriers the content of a crisis plan is digestible, While rapid changes in technology have that once prevented scattered teams from making a scenario plan mobile-friendly by clearly altered the scope and cadence of staying up to speed on available resources homing in on only the most essential and crises themselves, it’s imperative that those and individual expectations during a crisis. functional content. Consider running an managing these scenarios use technology We’ve moved beyond simple conference airline; now consider how difficult it would that keeps up with the digital age—rather calls, and crisis management teams are all be to reach a disparate workforce respon- than solutions from a bygone era—to train the better for it. sible for crisis response without a resource for and execute good crisis management. By providing a virtual war room, crisis that sits on a flight attendant’s phone. These technology solutions—from online management apps offer the option to con- Further, by design the app automates training to software platforms and apps — nect remotely—bridging potential gaps for and insists on arguably the most important ensure that a carefully crafted plan is prop- geographically dispersed organizations and aspect of effective crisis management: col- erly disseminated, understood and accessi- enabling flexibility in scheduling across laboration. Through notifications, secure ble at the swipe of a finger. time zones. While business travel and a chats, polling and shared checklists, the cri- Promoting engagement remote workforce could have previous- sis management team can act as a cohesive One of the largest barriers to implement- ly prevented a crisis team from executing unit focused on reputation management, ing a crisis management strategy is moving in sync, the ease of a mobile app connects strategy development and stakeholder out- past plan creation to ensure the leaders leaders on-the-go. And that’s a good thing, reach. executing during a crisis understand both because it’s rare that companies can ensure Crisis communications technology solu- the plan and their individual roles. Online real-world crises hit when teams are parked tions are now cornerstones of modern is- training modules can help ensure adoption at their desks. sues management. The capabilities asso- of the new crisis plan by serving as an inter- Even the most well-crafted communi- ciated with these technologies meet the face for the user to engage with directly (not cations strategy is useless if it’s not readily demands of a crisis team in the digital era. requiring a trainer), designed to be visually accessible during the critical moments of Just as rapid changes in technology have engaging with customized, digestible con- a crisis. A crisis app houses plans under created new crises such as data breaches tent. Essentially, management teams need easily navigable issue icons, keeping cru- and viral social media events, so too have to meet their end users where they live—on cial strategies at a professional’s fingertips. they expanded the crisis communications their phones, tablets or computers. No one From locating team contact information to toolkit. We can be thankful for that, if skep- is scrapbooking their photos in 2020. identifying the right talking points, apps or- tical of the practical utility of some of the Issues management teams—and the plans ganize key components of a crisis response gifts of the digital age. These new offer- themselves—are also increasingly put to the strategy for swift execution. ings maximize preparation and streamline test through crisis simulations. By coming Ensuring efficiency together and walking through a potential Perhaps technology’s largest contribution _ Continued on page 23

16 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE Preparing for a year of crisis opportunities (and threats) In an era characterized by the rapid dissemination of information online and over social media, even the slightest reputational flame can rapidly spread, engulfing a company before it has time to dial 911. When that first spark becomes visible—whether confidentially or in the public arena—company leaders must be prepared to immediately implement a carefully-calculated response to lessen the initial impact. By Phil Denning t’s impossible to know where the fires will are to limit the damage, preserve the com- successful resolution of the matter. Com- erupt in 2020—faulty airplanes, college pany’s relationships and reputation and es- municating process, in the absence of com- Iadmission scandals, more “Me Too” mo- tablish a foundation for recovery, enabling plete knowledge or facts, indicates to the ments, the recent Hallmark Channel adver- the business to return to normal course as public that you’re not ignoring the prob- tising fiasco, or perhaps some Presidential soon as possible. In order to achieve these lem and that you intend to be responsible election tweets—but there’s no doubt that goals, decision-makers should adhere to guardians of your brand and your consum- the embers are already smoldering. While the following principles of crisis response: ers’ trust. these aren’t the items we want on our typi- Speed. Response teams must move as How you do it is just as important as cal “holiday list,” it’s prudent to do a quick quickly as possible to prevent rumors and what you do refresher as we enter the New Year. speculation from filling the communica- Finally, with these response principles Generally speaking, every crisis will tions vacuum. and objectives in mind, share some basic characteristics: it’s an un- Control. Aim to take the initiative and companies should con- planned, negative event—whether real or lead the story before others define your sider the following broadly perceived to be true—that’s public narrative for you. when actually crafting and sufficiently serious to have a meaning- Knowledge. It’s critically important that and delivering commu- ful impact on the business: your first communications are honest and nications in response to Unplanned. Crises are difficult to entirely factually accurate. Teams must immediate- a crisis: prevent or immediately control, as by their ly identify the essential information per- Timing. While the nature they typically arise suddenly and taining to the situation, including who’s in- first 24 hours are crit- unexpectedly. volved, what occurred, where and when the ical in defining your Negative. A crisis adversely impacts the crisis presented itself, and how it escalated. response, it’s just as im- Phil Denning company, or has the potentially to adversely Thoroughness. Provide all information portant to continue to impact the company if publicly known. relevant to the crisis at the same time. Don’t monitor and manage Public. While some crises can be handled allow updates to continue to trickle out the ongoing flow of news to provide suffi- internally, all have the potential to impact over weeks or months; releasing informa- cient commentary to maintain control of operations should they become public, tion reluctantly only drags out coverage of the narrative and avoid a news vacuum that while those that are already publicly known the crisis in the media. Close the informa- might otherwise get filled by erroneous or are particularly threatening. tion and media loop as soon as possible. speculative commentary. Serious. Many crises threaten a signif- Honesty. Be clear about what you know Clarity. Refrain from theorizing or think- icant or lasting impact to the business if and don’t know, and never speculate or tell ing out loud, stick to the facts as you un- handled ineffectively. misleading half-truths. This approach con- derstand them and update as appropriate These events can take many forms, and veys arrogance and challenges adversaries going forward. Provide written statements companies may face crisis issues at every to uncover the full story. Additionally, a where possible to ensure that your message phase of a business. They can run a broad company’s response to a crisis can define is clearly disseminated, and avoid making gamut across business verticals and per- the public’s perception of the brand. Reaf- statements that you may have to correct or sonnel activity—including executive mal- firm why your brand deserves the public’s contradict later on. Remember you’re typi- feasance, data security, litigation or regula- trust. cally speaking to a broad public, so limit the tory sanctions, HR issues, natural disasters, Evolve. Constantly monitor all activi- use of industry jargon and speak in plain product failures, workplace violence or ty and coverage around the crisis, and be language when possible. many others—that can be reputational, op- ready to take a new angle. Even the most Empathy. Nothing is more important erational or financial in nature. All three prepared communications team can be sur- than expressing genuine concern for what- types can prove critically damaging to a prised as events unfold, so be nimble and ever has happened and those who may have brand. adjust to unforeseen developments. been impacted. The public can forgive er- Your response to a crisis can define your Executive teams must keep these prin- ror, but it will have no tolerance for apathy brand—for better or worse ciples front of mind as they craft response or indifference. Sometimes this will neces- Stakeholders and consumers can forgive strategies. Taken together, these principles sitate providing a human face for the com- corporate mistakes or transgressions, pro- boil down to the critical importance of pany in its communications. Choose wise- vided the company responds appropriately, prompt, open and transparent communica- ly. And demonstrate that concern through but they also possess long memories for tion with stakeholders and with the public. both words and deeds. botched or nonexistent responses. Deci- Companies in crisis are most able to re- Accountability. Accountability isn’t sion-makers and executive teams facing a gain the public’s trust when they explicit- the same as responsibility. Nothing is crisis must think and act quickly, but must ly communicate the precise steps they are more frustrating in the aftermath of crisis also think and act strategically. taking to address the situation, and actively The primary goals of crisis management demonstrate that these steps will lead to a _ Continued on page 23

18 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE How 2020 will drive a communications transformation

Some insights regarding what the new year holds for communications. By Jenn Deering Davis

his year, we’ve read about influencer crucial to understand metrics, paid strate- and focus in on that for the new year. Stop fatigue, politics fatigue, social media gies, attribution, product positioning, tech- reporting on vanity metrics that don’t tell Tfatigue, content fatigue and probably nology, and most importantly, selling. The you anything about actual impact or attri- a dozen more kinds of fatigue. We’re also aforementioned Global Communications bution. drowning in data, we’ve been told the press Report found a huge difference in the im- The media and influencer environment release may or may not be dead and trust in portance CEOs and in-house communi- will evolve the media remains low. It occurred to me cators place on selling products and ser- You already know about the crisis facing that an appropriate phrase to describe the vices—44 percent of CEOs report selling the news media industry; newsroom jobs age might be “everything fatigue.” as the most important marketing issue for have declined, fake news and misinforma- Granted, this notion of “everything fa- their orgs, but only 25 percent of commu- tion is on the rise, and tigue” seems like an unnecessarily negative nicators felt the same. To remain relevant media organizations way to frame what’s going on in communi- in the eyes of the C-Suite, communicators have merged or disap- cations right now. We’re in the midst of a need to think even more about how to ac- peared. While we’re not communications transformation! And yes, tually sell their company’s product. going to get into all of transformation is hard: it requires perse- Further, the boundaries between paid that here (there’s tons verance, dedication, resilience, adaptation. media, owned media, and earned media more information on But the effort is worth it, as earned media is are increasingly permeable, and any par- Pew Research’s State of becoming more strategic, more measurable ticular type of media may have more than the News Media site if and more essential than ever before. For one owner. Ultimately, the lines between you want to read more those of us who work in comms., PR and PR and marketing are blurry at best (and on this), let’s talk about Jenn Deering Davis marketing, we’re in the middle of some- arbitrary at worst). They will continue to what this means for the thing truly special. evolve in 2020, and even more so over the relationship between PR So, what’s driving this transformation? next decade. and media. How is the landscape changing and what do The corporate marketing landscape will For a PR professional, it can be hard to we see becoming more important in 2020? experience significant change keep up with media contacts, many of The lines between PR and marketing Comms. isn’t the only function undergo- whom may move around frequently or will dissolve ing significant change right now; marketing write for multiple publications. Publica- What’s the difference between PR and is experiencing an evolution as well. tions you’ve come to rely on are acquired or marketing? Is it about where your audience Some companies are going as far as elim- shut down. Journalists are under pressure is in the sales funnel? Or is it about your inating the CMO position in favor of the to produce more content, and many receive ultimate objective as a team? Who owns roles of the Customer or Chief Experience hundreds of pitches every week. content in your organization? Who owns Officer and Chief Information Officer. Part Couple that with the increasingly com- reporting? of this is driven by yet another blurring plex role of social media in news. Accord- SHIFT Communications has a great defi- line—the line between prospect and cus- ing to Pew Research, 62 percent of U.S. nition of the difference between PR and tomer. adults say “social media companies have marketing: “The goal of public relations is Traditionally, we think of comms. as serv- too much control over the mix of news that to create awareness and trust … The goal ing the top of a sales funnel—generating people see.” Concerns about fake news, of marketing is to create demand for our initial awareness, maintaining reputation, misinformation, and the negative impacts products and services.” and monitoring for crises. And then as of microtargeting further complicate the PR agencies already provide a number of someone progresses into the funnel, mar- relationship between PR and media. services historically provided by marketing: keting takes over—converting awareness And how about influencers? Despite some design, content, social, video, analytics. But into leads. But once a prospect actually be- public setbacks, influencer marketing con- who ultimately owns the brand? Truthfully, comes a customer, who owns that relation- tinues to grow. Business Insider estimates it’s a combination of both PR and market- ship? Many marketing departments have a that the influencer marketing industry will ing, and the lines between those functions customer marketing team, who focuses on be worth as much as $15 billion by 2022. will continue to blur into 2020 and beyond. sharing education content, nurturing cli- Social influencers are still very important USC Annenberg’s 2019 Global Commu- ents, and finding opportunities to upsell. to any comms. strategy. But there are mil- nications Report found that 51 percent of However, in other cases, these activities lions of influencers—ranging from celebri- communicators expect more integration are owned by customer success or account ties with 50 million followers to nano-in- with marketing over the next five years. management. This has led some companies fluencers catering to a tiny but very niche The functions have so much to offer each to eliminate the CMO altogether. audience. Influencer relations are made other—analysis of what’s working and what For PR pros, this comes back to one of our more complex because it’s another function isn’t, data to inform attribution models, first questions—if you’re in public relations, that straddles the PR and marketing teams. technology both teams can utilize, and even who is your audience? How is this different Who owns the influencer relationship in moral support in the face of shrinking bud- from the marketer’s audience? And what your organization? gets. does the shift in how (some) companies All of this points to an evolution in the Part of what this means is that PR profes- think about marketing mean for the future relationships communicators have with sionals need to ensure they can speak the of public relations? traditional media and social influencers. language of marketing so they’re prepared Now’s the time to determine what data in the years to come. It will be even more is actually helping you make decisions, _ Continued on page 23

20 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE The CEO’s role in a crisis To speak or not to speak: should your CEO be your spokesperson in provided the insight reporters were looking a crisis? for: about the alligator threat in Florida, the By Ashley McCown and T.J. Winick reptile’s behaviors that led to the tragedy, and what parents can do to protect their our organization is facing a serious demned when his statement read, in part, children. Disney, meanwhile, managed the threat. Its reputation—and perhaps its “I apologize for having to re-accommodate crisis by temporarily closing all their beach- Yvery existence—hang in the balance. these customers.” The language smacks of es and posting alligator warning signs. In Having shepherded clients across sectors legalese, and lacks empathy for the injured the end, it was the swift, responsive and and industries through hundreds of crises, passenger, or remorse for how he was treat- coordinated effort that helped Disney win we have witnessed the time, energy and re- ed by the airline. praise for a compassionate response. sources it takes for leadership to respond Read and react: First, ensure the crisis is Accessibility: When time is of the essence effectively at these pivotal moments. While of a certain magnitude; having the CEO be and/or there are lives at advance planning helps inoculate your public-facing for a minor crisis risks over- stake, a reassuring state- leadership team against some of these costs, exposure and can even escalate that minor ment from someone at the demands of an unfolding crisis can eas- situation into a major one in the eyes of your organization is bet- ily derail a chief executive’s daily schedule. your key stakeholders. At the same time, ter than no statement at While the CEO should oversee or desig- when there’s a crisis in which the CEO all. If the CEO, who’s typ- nate a senior team member to manage the must act as spokesperson, make sure he/she ically your chief spokes- situation, the question of who should com- is seen and heard from at the appropriate person, is expected to municate to internal and external audienc- moment(s). Waiting days or even weeks to be out of the country or es, i.e., to manage the perception of the or- comment only leads to the appearance that unreachable for any rea- ganization during a crisis, is a topic of much they were pressured or publicly shamed son, there needs to be a debate. Just as there is no single strategy for into commenting when they finally do. designated back-up. It’s Ashley McCown how to respond to these urgent matters; the Teachable moment: Facebook’s Mark absolutely inexcusable role of your CEO at these moments of truth Zuckerberg was roundly criticized when to go hours during a cri- is complex and often dynamic, with the he neglected to comment for weeks after a sis without some word need to adapt in real-time to an ever-chang- crazed and hate-filled gunman livestreamed from the organization ing reality. his New Zealand mosque attacks on the so- deemed responsible. There are several factors that determine cial network. Because the CEO didn’t speak Don’t wait for the CEO whether or not your CEO should be the about the shooter using Facebook as a plat- to become available; chief spokesperson in a crisis. Here are five form to broadcast his attacks—or what safe- have the pre-determined considerations, along with some real-life guards can be put in place to prevent such alternative spokesperson examples that demonstrate their impor- disturbing content—he and his company prepared and ready to tance: were perceived as insensitive and uncaring. assume the public-facing T.J. Winick Ability to relate: This should be the de- Remember that tragedies, especially involv- role. termining factor for most organizations: Is ing fatalities, will almost always require an Teachable moment: your CEO relatable, and if not, can training expression of sympathy and remorse by the The CEOs of Columbia Gas and its parent help? In a crisis, the CEO needs to commu- CEO and a vow to never let whatever took company NiSource were missing in action nicate “we get it” by projecting empathy and place happen again. when a gas line ruptured in the Merrimack compassion; but don’t assume communi- Subject matter expertise: If the CEO Valley of Massachusetts in the fall of 2018. cating effectively under pressure is a skillset doesn’t have a depth of knowledge in the The explosions damaged hundreds of build- every leader possesses. Relatable may also area at the heart of your organization’s cri- ings while injuring several and killing one mean understanding the culture of a differ- sis, then he/she will presumably have a hard young man. Yet, it took six hours for the ent geographic region or country where an time sufficiently answering all the questions company to issue a response—a lifetime in incident occurred. If the CEO doesn’t speak the press may have. At these moments, the the age of social media. During this gap, the the language, literally or figuratively, it’s CEO still needs to be visible to acknowl- state’s congressional delegation took to so- likely best to go with someone who is more edge that he or she is on top of the situation, cial media calling the company out for its relatable to those local audiences who mat- while allowing those with the technical ex- lack of communication. When the CEO of ter most. pertise (perhaps outside agencies like law Columbia gas did finally appear the next Teachable moment: The often-cited ex- enforcement or the NTSB) to address the day, he seemed woefully unprepared to pro- ample of a CEO who failed to communicate specifics of what happened and what steps vide satisfactory answers to the questions at empathy is BP’s Tony Hayward who uttered, are being taken to resolve the situation. the top of everyone’s list. “I just want my life back,” during the Gulf Teachable moment: When an alligator Sufficient media-training: While there Oil Spill of 2010. However, there are many pulled a child underwater at Disney World is no substitute for communicating during more examples of CEOs saying the wrong in 2015, tragically resulting in the boy’s a real crisis, ensuring your CEO is regular- thing—or, equally as bad, nothing at all— death, all eyes were on the search to find the ly media-trained is the best way to ensure at the wrong time. When a United Airlines child and, on how Disney responded. While a strong performance and avoid any major passenger was dragged from his seat and its Chairman, Bob Iger, along with the Re- gaffes. This means running him/her through bloodied aboard a 2017 flight because he re- sort President issued heartfelt expressions videotaped mock-interviews that can be fused to get off a plane that was overbooked, of sympathy to the child’s family, the Flor- played back and studied. Seeing themselves a passenger video of the incident went viral. ida Fish and Wildlife Conservation Com- on camera can be revelatory for the CEO, United’s CEO was then predictably con- mission was critical in the response. They _ Continued on next page

22 JANUARY 2020 | WWW.ODWYERPR.COM THE CEO’S ROLE IN A CRISIS ganization and its leadership. So remember, CRISIS OPPORTUNITIES (AND THREATS) _ Continued from page 22 when thinking about who should be pub- _ Continued from page 18 lic-facing during a crisis, ensure that your who may have been previously unaware of brand is putting its best foot forward. Who event than finger-point and buck-passing areas in need of serious improvement, be can most effectively convey a sense of calm amongst the parties involved. Assert leader- they style or substance. Remember: even the and control must be part of your plan. ship and demonstrate a commitment to do- world’s greatest athletes need a coach. Ashley McCown is President of Solomon ing whatever it takes to fix the problem, find Teachable moment: As we’ve pointed out, McCown & Company. T.J. Winick is Senior out how and why it happened, and make there have been many poor performances Vice President at Solomon McCown & Com- sure it never happens again (even when it by CEOs when it has mattered most. The pany.  isn’t your fault!). damage is self-inflicted for a myriad of rea- Finally, the time to review these principles sons: an overreliance on talking points (so and envision how they apply to your organi- it appears as if the CEO was never actually COMMUNICATIONS TRANSFORMATION zation is before you experience an incident. answering the question), being overly com- _ Continued from page 20 Every company should undertake a crisis bative with the interviewer or—least excus- preparedness planning process that looks at able of all—making themselves the victim Communicators will need to be nimbler the various threat scenarios they are most in the middle of a crisis in which many are in maintaining these relationships, think likely to face and then organizes hypothet- suffering. about how they connect with individuals, ical response plans for each that adhere to Public-facing responsibilities of a CEO de- and be sure they’re continually providing these principles. pend, of course, on the brand. But one thing value to keep relationships strong despite Response speed is more critical than ever you can count on: those who have built up the changes and challenges. in today’s connected world of instant com- some equity by engaging with the media and These challenges help fuel the work my munication, and the only way to quickly— being visible in the good times are typically team and I do, and have me feeling opti- and effectively—communicate in a crisis is given the benefit of the doubt during a cri- mistic and excited—not fatigued—as we to have fully anticipated and practiced that sis—at least at first. Critically, it helps your prepare to enter a new decade. The 2020s response in advance. CEO achieve a certain level of comfort with will be the decade of the communicator; I’m Company Boards and management teams the press before a crisis strikes. ready for it and hope you are too. should consider these safeguards when Part of our jobs as communications profes- Jenn Deering Davis is VP of Global Com- making their 2020 New Year’s resolutions! sionals is protecting and defending the or- ms, Content and Brand at Cision.  Phil Denning is a Partner at ICR. 

COURT OF PUBLIC OPINION _ Continued from page 12 mission as a guide (e.g., putting people first). PR experts must ensure that not just share- holders, but also customers, influencers, policymakers, employees and supply-chain partners trust a client’s actions. They may not all agree; however, there should be no doubt that what you are saying is true and there- fore, you are providing the other side of a complete story. Gil Bashe is Managing Partner of Global Health at Finn Partners. Kristie Kuhl, JD, is Managing Partner of Biopharma at Finn Part- ners. Jessica Berk-Ross is Managing Partner of Public Affairs at Finn Partners. 

TECHNOLOGY AND CRISIS READINESS _ Continued from page 16 execution—guiding crisis communications teams to engage successfully with even the most demanding of reputational challenges. Elizabeth Cholis is a Managing Director in the strategic communications segment at FTI Consulting and a member of FTI’s Crisis & Is- sues Management practice. The views expressed herein are those of the author(s) and not necessarily the views of FTI Consulting, Inc., its management, its subsid- iaries, its affiliates, or its other professionals. 

WWW.ODWYERPR.COM | JANUARY 2020 23 FEATURE The future of venture capital and public relations Why venture capital firms should create more content as a means of attracting better deal flow. stacking up against your competitors? And how else are you leveraging your content By Todd Barrish beyond posting it online? Data analytics can help you to experiment with different n two previous articles for O’Dwyer’s, the LinkedIn profiles of your executives— platforms for sharing your thought lead- I’ve looked at why venture capital firms should each tell a clear story of who your ership. Today’s startups and entrepreneurs Ineed to use public relations to stand out firm is and who you serve. are all over social me- in a crowded market, as well as why content A strategic and consistent PR campaign dia—you need to be, marketing is the ideal vehicle to achieve ensures that your firm’s story is fresh and too. This is another area branding goals. As the VC landscape has relevant, including a healthy dose of smart where your market- evolved since that first article was pub- content marketing which is both informa- ing efforts should be in lished, it has only become more important tive and, most importantly, current. Writ- harmony with your po- for firms to invest in a compelling PR strat- ing a blog about how “A.I. is coming” or tential partners: you are egy. talking about “pivoting to video” will only more likely to catch the The bull market of the last decade has in- show that your brand is out of touch and eye of a tech startup on troduced hundreds of new players to ven- relying on buzzwords. Instagram than Linke- ture capital, creating an environment that Effective VC public relations aligns the dIn, so cover your bases Todd Barrish is attractive for investors and entrepreneurs firm’s marketing with the industries it accordingly. And if you but challenging for firms looking to stand serves, with particular emphasis given don’t have your finger on out from the pack. The balance of power to the VC’s visual identity. A recent Wall the pulse of every 21st century social media has shifted: while the past saw founders Street Journal article highlights this trend: feed, that’s perfectly fine, as long as you’re selling themselves to VCs, the current mar- if a VC serves creative industries like fash- engaging the help of someone who does. ketplace requires VCs to effectively market ion and luxury goods, their visual brand Data can also be used proactively. What themselves to entrepreneurs seeking “smart should match that aesthetic in tenor and insights can you garner from past posts capital.” tone. Likewise, if your firm works exclu- to further enhance your content creation? The looming specter of a recession could sively with fintech, you’re going to want to Gauge your content strategy’s success over lead to a shakeout in the industry, with only develop a brand that exudes precision and time using metrics that can guide you to- well-built firms surviving what could be a agility. Your visual brand becomes an even wards future topics that really connect with drying-up of capital. The fact of the matter greater challenge if you work with more your audience. Well-designed data analysis is this: more than 500 venture capital firms than one industry: clever aesthetic choices makes your thought leadership responsive, are seeking a cut of a limited economic pie. can ensure that you’re making the right first ensuring that each new piece of content de- It stands to reason that not every VC is built impression regardless of the entrepreneur, livers a greater return on investment than to last. But regardless of whether or not a while visual elements narrowed to one in- the one which came before. On the other reduction in the number of VC players is dustry could shut you out of other oppor- hand, a misguided or half-hearted data imminent, it is crucial for firms to solidify tunities. effort will likely provide little to no useful their brand and develop a forward-think- Perhaps the most important element of insight. ing PR strategy. VC branding is consistency. As you expand Three key takeaways Investing in expertise your touchpoints across multiple platforms Play to your strengths: Don’t try to be If there’s one thing venture capital un- and publications, you’ll want to ensure that all things to all people. Identify your niche derstands, it’s the importance of drawing you’re conveying a single, clear message. and become the leading voice in your area a good return on investment. By spending Develop and create thought leadership that of expertise. the time and money necessary on a smart dovetails with your industries and your im- Mirror your audience: Make a good first PR and communications strategy, VCs can age, anticipating the next big thing and de- impression with your visual identity and reap the outsize benefits of a strong and livering actionable information. The bene- content. Persuade your target industry that persuasive public identity, allowing them to fit of establishing your firm as an industry your firm is a perfect fit. focus on what they do best, finding new en- leader can’t be overstated—just ask Andre- Know thyself: Every new piece of content trepreneurs and maximizing the return on esen Horowitz if they regret investing in should be followed by thoughtful analysis. their capital investments. branding and content. Create, analyze, adjust, repeat. What’s the best strategy for developing a Leveraging the analytics boom With more competition than ever before, brand in 2020 and beyond? It starts with As we move into 2020 and beyond, VC time has run out for venture capital firms a digital story. Both VC firms and entre- public relations will also need to integrate to wait for entrepreneurs to come to them. preneurs alike now have the tools at their more and more data for effective perfor- VCs must invest in PR and adopt a well-in- disposal to do their due diligence online, mance. If you are making the effort to de- formed, forward-thinking strategy if they and an ineffective online presence be- velop content around your business, you want to win in 2020 and the years to come. comes an immediate weak spot for either should go the extra mile to understand how Todd Barrish is President and Founder of party looking to stand out. Your most im- your content is working. What are your fol- Indicate Media, a B2B tech and financial portant public-facing touchpoints—your lowers paying attention to? What content is services public relations agency located in company website, LinkedIn page, and even driving the most engagement? How are you New York City and Philadelphia. 

24 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE Navigating the shifting public expectations of a crisis Five questions all organizations should be prepared to answer if they want to regain public trust following a reputational crisis. By Ryan Colaianni t’s no secret among communications pro- and have participated in crisis communica- then work to narrow the impacted audi- fessionals that news travels faster than tions simulations before an issue hits is now ences as you consider each response. Iever. The cycle of news stories is getting a requirement, not a luxury. Evolving sce- What did you do when you found out? shorter as a result, but with the spread of nario plans on a quarterly or even monthly Given that the public often does not learn digital-native publications and the dom- basis to anticipate what areas of reputation- of a crisis in real-time, the public will de- inance of social media as a news source, al risk may enter the public domain should mand to know what your organization did there are also more ways for a crisis to gain be table stakes. Without it, you’ll be caught when the spotlight was not on. Meaning, oxygen. flat-footed when a crisis occurs. if the organization did little or simply ig- This new environment also increases the In addition, response plans must go nored the crisis because there was no pub- number of stakeholders who expect to be beyond a statement simply shared with lic awareness at the time, it will lead to heard or have a seat at the table when a cri- the media. The Pew Research Center has increased reputational risk and additional sis arises. From policymakers to consumers chronicled the rapid rise of social media as demands from stakeholders. to employees and far beyond, your organi- the top news source for Americans over the What changes were made, and how are zation must be deliberate in addressing the last decade, and nearly 60 percent of Amer- you going to ensure it different concerns and expectations held by icans get their news from these sources to- doesn’t happen again? each stakeholder audience. day. Given that the majority of Americans Your key audiences Further, individuals are paying increased are getting news this way, organizations want to know what spe- attention to how organizations respond to have to tailor their messaging to social au- cific improvements or crises. The general public is in the driver’s diences. It’s imperative to think about how measures the organiza- seat, and their expectations have the power a response will be received online before tion took as a result of to shape responses and improvements for determining a strategy for more traditional this particular crisis. Ac- organizations experiencing a crisis. audiences. countability and action There’s no doubt that this has changed Beyond the response itself, public ex- reassures the public that Ryan Colaianni the crisis response playbook. Previously, pectations around response speed have the crisis is being taken audiences typically wanted organizations to also changed. The public now expects a re- seriously and is an easy simply acknowledge their wrongdoing and sponse from organizations within minutes, way to address stakeholder concerns. address the issue before moving on. But to- not hours or days. Without a quick and How will you change for the better? day, audiences not only want organizations strategic response to a crisis, your organiza- This question is often ignored when to acknowledge their wrongdoing, they also tion’s story will be told without your input, organizations navigate a crisis and is an want assurances that the organization has increasing the risk of long-term reputation- overlooked opportunity following the re- made appropriate long-term changes for al impact. sponse phase. Often, when organizations the better, often outside of the scope of the So, what do these new, broader audienc- stop getting frequent media calls or hear- original issue. es want to know in the middle of a crisis? ing from stakeholders, they believe the cri- Just look at the story that broke in No- There are typically five questions that the sis is behind them and move on. But your vember about Google collecting personal public wants answered to ensure your orga- organization must be smarter than this health data in collaboration with a large nization is taking the issue seriously. by placing yourselves on a path for long- hospital system, without notifying patients What happened? term recovery to rebuild trust. This means and physicians. This specific partnership While this question may seem straight- not only addressing the crisis directly via went under the microscope of policymak- forward, it is often challenging for organiza- the questions above, but also facilitating ers and resulted in additional scrutiny to- tions to understand what entirely occurred broader change for the organization. For ward other acquisitions Google has made in time to develop and share a complete example, this could mean advocating for in the health space, such as Fitbit, and how and accurate response quickly enough. And more substantial changes at the policy level the company plans to protect that personal there is nothing worse than an organization or in industry standards, or it could mean a data. providing an intentionally selective view recommitment to your organization’s mis- Google argued that its work “adheres to of what happened, or worse yet, providing sion. industry-wide regulations,” and that may inaccurate information. While the initial Proactively preparing for these questions be true, but stakeholders including data response does not have to include the full ahead of time is essential to ensuring that privacy experts, U.S. senators, consumer picture, it must acknowledge the issue and you will address each issue adequately advocates and Google users called on the provide a timeline for when more detailed against the new demand for faster, better tech giant to go above and beyond the stan- information will be available in order to ap- responses. After all, for large organizations, dard requirements and evolve its data col- pease audiences temporarily. it’s no longer a matter of if a crisis will oc- lection practices. Who’s impacted? cur, it’s a matter of when. This example illustrates that being prop- When navigating a crisis, your organiza- Ryan Colaianni is a Senior Vice Presi- erly prepared to respond to a crisis or issue tion must clearly define the direct and in- dent and lead of the Issues/Crisis group at has never been more critical. Regularly direct impact on various stakeholders and ReviveHealth, a full-service agency focused evaluating crisis response materials to en- what it is doing to help those individuals. on the intersection of healthcare delivery, fi- sure that staff clearly understand their roles You must work from a broad scope and nance and innovation. 

26 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE The first five phone calls of crisis communications Many companies will face a crisis, but many won’t have a Validator wrangler communications plan in place when it hits. Namely, few will be Companies and individuals are, by defi- able to answer this critical question: When a crisis occurs, who do nition, biased about their own crisis situ- ations. So, no matter how pitch-perfect a you call first? response might be, having outside valida- By Andrew Friedman tors available to reporters and other key risis PR experts love to talk about the “rapid” response will almost always need to constituencies is an effective component of value of scenario planning exercises: be faster than they would prefer. Even ini- a crisis response. The ideal mechanism is to Csetting aside time and resources to tial conversations about the best course of identify a specific person imagine various potential calamities and action should be had with the actual deci- that can act as a valida- how best to handle them. But, while it’s al- sion-makers, rather than beginning with tor wrangler: someone ways great to be as prepared, the people and mid-level personnel which must then float with strong relevant companies faced with a communications proposed steps up the corporate ladder. relationships that can crisis are often not the same as those that Relatedly, those conversations can’t wait marshal support quickly. happened to invest in planning for just such until the next day or even “later today.” Whether it’s a current or a scenario. So, when they reach out for PR Rapid response will almost always need to former employee, client help, there aren’t existing PowerPoint decks be faster than a client would prefer. It means or partner organization, to consult and phone notification chains to getting an initial statement into the earliest jumpstart this process as kickstart a response. write-ups—and in a prominent place with- one of the first steps to a Andrew Friedman Culled from our experience with clients, in them—because those are the ones that crisis response. stakeholders and lawyers we’ve worked will proliferate on social media and set the Prioritizing these five calls, ideally with- with, as well as years spent working on the tone. It means getting on conference calls in the first two hours of an emerging crisis, journalism side of the game, below are key at 10:00 p.m. because that’s when the next will create the foundation for an aggressive learnings from BerlinRosen’s Legal Affairs day’s New York Times story comes online and strategic crisis response. and Crisis Communications practice— with new comments from an adversary that Andrew Friedman is a Senior Vice Presi- where we advise clients ranging from law may—or may not—merit a response. dent at BerlinRosen.  firms, global corporations and high net- The lawyer(s) worth individuals to nonprofits and advo- One of the most critical rules in crisis PR brief cacy organizations—on the first five phone communications is that you don’t want to calls to make in order to survive the crisis. make a bad situation worse. Looping in a Google drives most newsroom Reporter(s) company’s legal counsel, whether in-house traffic The single most important phone call to or outside (or both), is a critical component Google continues to provide the greatest outside make or return is to the very people that are to not breaking that rule and bringing them source of traffic for news companies worldwide, coming after you. Avoid the head-in-sand into the fold right away serves several key according to a report released by global press group World Association of News Publishers (WAN-IFRA). approach and engage directly with the re- purposes. First, lawyers often know where According to the report, Google was responsible porter(s) that are chasing or already writing the bodies are buried and a critical com- for two out of every three page views newsrooms re- the story. The goals of that initial contact are ponent to a good crisis plan to gather all ceived in 2018 (about 66 percent). Facebook account- to: (1) open a line of communication so they available information as quickly as possible. ed for about 30 percent of publishers’ outside traffic. know who to come to for information, (2) Relatedly, any public statements should be Only about three percent came from Twitter. The report discovered that Google’s influence extract all you can about what they know vetted not just in the context of the imme- on newsroom traffic is highest in Africa, where the and when/how they’re planning to report it diate situation but also with an eye towards search engine delivers about 75 percent of news pub- and (3) understand whether they’re recep- litigating a matter in the long term. Crisis lishers’ traffic. Google accounts for the least amount tive to receiving background information communications is both a short game and a of outside traffic in Asia, where mainland China banned the site in 2010. in addition to actual statements. Resist the long game and you need to make sure that Newsroom revenues dipped across the globe by temptation to hide from reporters in hopes your short game doesn’t create problems about three percent last year, according to the report. that the story goes away—it rarely does. The down the road. However, audiences that paid for news subscriptions only real risk of engaging with the reporters Researcher worldwide (print and digital combined) grew by about is the (negligible) difference between sto- Whether it’s a member of your own team five percent overall last year. That growth came es- sentially from digital, up 11 percent in 2018 and has ries that say “declined to comment” instead or someone from the client side, identi- grown a whopping 208 percent since 2014. of “could not be reached for comment.” In fy and activate someone to research the Print circulation dipped globally by about one per- exchange, you gain critical insight into their broadest possible context surrounding an cent last year, following print advertising’s ongoing reporting that can shape your response. issue. Is the current problem an off-shoot decline, which fell by about seven percent in 2018. The report found that print circulation is actually on Furthermore, if you ignore a reporter but of, or even similar to, a past problem that the rise in some countries, particularly in large devel- then take issue with a story after it posts, it the client has had? Is it part of a larger trend oping countries such as India and China. will be much more difficult to change or in- that might make reporters more likely to Print still accounts for about 86 percent of newspa- fluence the piece. Any reporter will be less cover, perhaps necessitating a more aggres- pers’ overall revenue worldwide, the report says. A lit- receptive to your arguments after the fact. sive initial strategy? If the crisis at hand is tle more than half (54 percent) of global newspapers’ C-suite leaders revenue came from circulation sales in 2018, which is an “us versus them” situation, are there vul- expected to dip by about two percent in 2019. The most precious commodity in a crisis nerabilities that you can leverage? Put sim- The WAN-IFRA report also found that 1,283 daily situation is time and you don’t get much of ply, assign someone to make sure you know newspapers remain in the U.S., a loss of 20 percent— it. The best service you can provide to cli- everything there is to know as quickly as or one out of every five newspapers —from the 1,626 ents is helping them understand that, today, possible. daily papers that were in circulation 30 years ago.

28 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE The art of the apology An overview of celebrities, CEOs and others who’ve attempted to apologize and gotten it wrong shows that when it comes to crisis management, the wrong response can often create a crisis after the crisis. By Ron Sachs lton John’s 1976 song “Sorry Seems to (and then kept apologizing): “We at Boeing from Astros owner Jim Crane could finally Be the Hardest Word” could be the un- are sorry for the lives lost in the recent 737 quell the controversy: “On behalf of the As- Efortunate theme for too many organi- MAX accidents.” It’s a modern textbook ex- tros organization, I want to personally apol- zations that find themselves in the throes of ample of how not to do it. ogize for the statement a crisis in which they were slow to own up In stark contrast, let’s revisit the quick and we issued on Monday, to the cause of the problem. sincere apology issued by Starbucks CEO October 21st. We were In our daily lives, we are accustomed to Kevin Johnson after two African American wrong and I am sorry saying “I’m sorry” for even the smallest men were wrongly handcuffed and arrested that we initially ques- personal or professional offense, intended at the urging of a store manager in Philadel- tioned your profession- or unintended. But in the C Suites of too phia, merely because they were in the store. alism. We retract that many private, public or nonprofit entities, Almost immediately after footage of the in- statement, and I assure there is often resistance or reticence to cident went viral on social media, Johnson you that the Houston timely taking responsibility – for fear of went public. He apologized, took ownership Astros will learn from deepening the damage to the brand. Iron- of the mistake personally, and embarked on this experience.” Ron Sachs ically, that delay in shouldering the mistake a weeks-long apology tour, saying he was If there’s one take- frequently is the trigger to creating the cri- sorry in interviews and on virtually every away from 2019 for the sis after the crisis: inaction, insensitivity, available Starbucks communications chan- public relations profession, it may be that inertia that plunges the organization into a nel. He also briefly shut down every Star- our overly communicative modern society worsening, damaging spiral. bucks store to engage all staff in compulso- must constantly be fed facts and truth in In the public relations profession, we are ry, renewed sensitivity training. telling our stories in good times, or bad. Es- often called on to guide clients through “The circumstances surrounding the pecially after a mistake, or in the throes of the challenging process of issuing a public incident and the outcome in our store on crisis, an apology delayed or denied in the apology. It’s so common that the art of the Thursday were reprehensible. They were court of public opinion only feeds negative apology has spawned its own sub-genre of wrong,” Johnson said in a “Good Morning, reactions to those non-messages that can books and articles. Who was sorry, sorrier, America” interview only four days after the take the form of outrage and activism. and sorriest? Who offered the egregious arrests. “And for that, I personally apologize “Sorry” can be the hardest word for too “sorry-not-sorry”? Who had to apologize to the two gentlemen who visited our store.” many organizations drowning in a crisis, for their apology? Another quick and effective apology especially when it’s compounded by mis- In today’s 24/7 social media environ- came from former NBA player Charles handling timely messaging necessary to ment, any post or comment can potentially Barkley, now a sports TV analyst, after a re- navigate through those choppy waters. That attract global attention, good or bad. Trolls porter tweeted about this weird response to makes our informed counsel more import- and critics will always find an audience a question: “I don’t hit women, but if I did ant than ever. somewhere, so it’s important to accept that I’d hit you.” Apologize—or not—at your own risk. no apology will satisfy everyone. Some Not only did Barkley apologize the next Ron Sachs is Founder and CEO of Sachs steadfast rules apply, however, and some day on Twitter, but the reporter retweeted Media Group.  high-profile examples provide lessons for the apology from her own Twitter account. how to do it right—or very wrong. The apology itself is distilled perfection: PR brief Facing global scrutiny, regulatory action, “My comment was inappropriate and un- and significant liability after two deadly acceptable. It was an attempted joke that Sloane works New York Life- crashes of their company’s aircraft, Boe- wasn’t funny at all. There’s no excuse for it Cigna Deal ing corporate leadership offered plenty of and I apologize.” statements of sympathy. The statements Of course, a quick “apology” doesn’t help Sloane & Co. is working as PR firm for New York Life as it agrees to acquire Cigna’s group life and dis- themselves, however, were cluttered with if it’s not really an apology, as the Houston ability insurance business for $6.3 billion. qualifying clauses that seemed designed Astros demonstrated this past season. Af- Cigna expects to realize approximately $5.3 billion to deflect responsibility and minimize the ter Sports Illustrated reported an aggressive of net after-tax proceeds from the transaction, which gravity of Boeing’s situation. (It’s hard to outburst by Astros assistant general man- it intends to use for share repurchase and repayment of debt in 2020. Its group life and disability insurance imagine any Boeing passenger or business ager Brandon Taubman directed at female business will now operate within New York Life’s customer really being comforted by this reporters, the baseball team quickly criti- portfolio of strategic businesses. kind of language: “As part of our standard cized the story. Taubman’s accompanying Working for Sloane on the deal were Managing practice following any accident, we exam- apology: “I used inappropriate language for Director Dan Zacchei; Senior Vice Presidents Joe ine our aircraft design and operation, and which I am deeply sorry and embarrassed” Germani, Ariel Kouvaras and Lauren Nussbaum; and Senior Associate Sarah Braunstein. when appropriate, institute product up- was watered down with the “I’m sorry if The acquisition is expected to close in the third dates to further improve safety.”) anyone was offended” qualifier that marks quarter of 2020, subject to applicable regulatory ap- A devastating delay of more than three a classic non-apology apology. It closed by provals and other customary closing conditions. weeks elapsed before Boeing Chairman, also challenging the article. Credit Suisse Group served as investment counsel on the deal and Debevoise & Plimpton LLP was out- President, and CEO Dennis Muilenburg After a few days of unsuccessful damage side counsel. finally took responsibility and apologized control, only a full retraction and apology

30 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE The real cost of crisis In a crisis, long-term reputation matters a lot more than short-term In the Boeing case, the crucial commer- stock price. cial decision of whether to keep flying or By Tony Langham ground all 737 Maxs until the (first) crash n the day the crisis becomes public, who understand reputation and civil soci- has been fully investigated—was also the the C-suite naturally focus on their ety, rather than those who specialize in un- crucial reputation management decision. Ocompany’s stock price, but it’s worth derstanding stock price movements and the Amidst the range of advice from bankers, remembering the words of Warren Buf- financial community. lawyers, the CFO and commercial heads, fet, who once wrote to his managers that, To successfully handle a crisis, corpo- reputation must have been discussed. Per- “We can afford to lose money—even a lot rate communications and public relations haps things would have been different of money. But we can’t afford to lose repu- professionals need to add value to their if Boeing had a reputation management tation—even a shred of reputation.” Every- organization or client in two areas: A real professional who transcended the role of thing an organization does and says during understanding of reputation and genuine corporate communications and public re- a crisis matters, but what matters most is reputation management advice. lations and had been empowered in those long-term credibility, integrity and reputa- My favorite definition of reputation comes discussions? tion. from John Doorley, formerly of Merck and Boeing’s stock price Very few people know the decision-mak- now Visiting Professor at Elon University fell from $386 to $304 by ing process Boeing went through in late in North Carolina, who co-authored the December 2018 as a re- 2018 after the first 737 Max crashed in In- excellent Reputation Management with He- sult of the Max 737 crash donesia. We do know that the U.S. Federal lio Fred Garcia. His formula is wonderfully in Indonesia. However, it Aviation Administration allowed the planes straightforward, it states that reputation is recovered to a five-year to continue to fly, despite misgivings over the sum of the images of others—Eminem’s high of $441 in February its stall prevention software. We also know version is pretty good too: “I am whatever 2019 as a result of the that Boeing made a grave error in continu- you say I am”—and it comes from perfor- strong response to the ing to fly the Max 737s until the crash had mance plus behavior plus communication. first disaster. Since the Tony Langham been fully investigated and that the second He says that reputation can only be sus- second crash, it has fallen crash, in Indonesia in March 2019, should tained if an organization is authentic and 26 percent to $327 in December 2019 and have been avoided. At House committee true to its purpose or to a set of values. This appears to have further to fall. The response hearings in December 2019, a former Boe- says it all, but it emphasizes how all-encom- to the first crash was beneficial to the share ing employee alleged that Boeing had “pri- passing reputation is. price, but the second crash leaves the share oritized production speed over quality and So, anyone who defines their role as nar- price in a perilous state. In the House trans- safety.” Boeing’s reputation will probably re- rowly as a public relations or corporate portation hearing on 10 December 2019, cover, unless another serious incident hap- communications professional can only, by the FAA’s Administrator, Stephen Dickson, pens, because of the long history and high definition, be tangentially involved in rep- said the agency should have grounded the standing of the organization. But recovery utation management—because they’re not Max after the first deadly crash, in October will be slower than if it had put reputation at the center of how their organization be- 2018. That’s probably true. I’d argue that ahead of everything else in the days after the haves or performs, only in how it engages Boeing would’ve made that decision itself first crash in October 2018. Boeing initial- and communicates. Stephen Covey mem- if it had put long-term reputation ahead of ly hoped that the Max 737 “recertification” orably said that, “you can’t talk your way short-term stock price. And that’s a lesson would be completed in 2019 but has now out of a problem that you behaved yourself for all of us. suspended production. into”—and in times of crisis, organizations Tony Langham is Co-Founder and CEO of Reputation accounts for 35 percent of the almost always need to change their behav- Lansons in London and Chairman of Lan- market value of the world’s leading publicly ior. sons Intermarket in New York.  listed companies according to Reputation Dividend and company Boards should bear this in mind at all times. Organizations with Few execs get PR results they expect the best reputations outperform rivals in tangible ways from recruiting higher qual- orporate executives appear to experi- By Jon Gingerich ity staff, charging more for their services, ence a major disconnect between the believe that their PR teams have been made succeeding with smaller marketing budgets Cresults they expect from PR and what fully aware of key performance indicators to exerting greater influence over govern- they actually get, according to a new sur- related to PR. ments. They’re also the most likely to be giv- vey by North 6th Agency. When it comes to what specific business en the benefit of doubt in crisis situations. According to the survey, a majority of the objectives are wanted out of a PR cam- In the most acute crises—BP and Deep- executives polled (33 percent) claimed that paign, most executives seemed to have water Horizon (2010-12); Samsung and PR was of the utmost importance to their pretty clear ideas about the goals they have exploding phones (2016); Volkswagen and specific business outcomes. However, rela- in mind. A vast majority (82 percent) cited emissions (2014-18) and Boeing (2018- tively few (only 10 percent) said PR has ac- raising brand awareness, while 70 percent 19)—the acute threat to the business and tually been highly effective in driving those cited driving revenue. A third (33 percent) the stock price did not come directly from desired outcomes. On a one-to-five rating said recruiting talent is their top goal, while shareholders and the financial community, scale, a majority of executives (27 percent) about a quarter (24 percent) said raising but from governments, pressure groups, rated PR’s effectiveness on their desired capital is their primary objective. Only 12 media, and public concern and outrage. business outcomes at only a two. percent said they turn to PR to prepare for The best crisis managers are therefore those Moreover, only 30 percent of executives an IPO. 

32 JANUARY 2020 | WWW.ODWYERPR.COM Few execs get PR results they expect FEATURE M&A deal essentials What information selling agencies should be prepared to provide in the early stages of an acquisition discussion with a potential buying agency. By Rich Jachetti

hile the specifics of PR agency ac- able to get a reasonably solid handle on the • List of any clients that account for 20 quisitions vary considerably from general health and well-being of the seller’s percent or more of agency fee income. Wone situation to another, there’s business. • Length of time of the firm’s premises one constant that’s true of all potential PR Conversely, there are times when the sell- lease and date when the lease expires. agency M&A deals. If the chemistry feels er isn’t as fully prepared as she/he should be • A sample case study that demonstrates right after an initial phone call or meeting to sufficiently help their M&A advisor take breath and depth of firm’s services, capabil- between the two parties, buyers invariably their agency to market, or when it takes us ities and core strengths. want to get down to business. Before taking longer than we would prefer to extract the • Copy of typical client engagement letter. the next step with the seller, however, most requisite information we need from the • Example of typical new business pro- buyers will insist on having an opportunity seller before we can begin our outreach posal. to review highly confidential financial and to buyers. This is, after all, why the CEO • Bios of CEO and key other operational and management prac- of the seller agency engaged The Stevens staff. tices information about the seller prospect’s Group, or another PR agency M&A firm, One last word of ad- firm to determine if the chemistry, culture in the first place. Getting the information vice for PR agency CEOs and fit with the seller is in the best interest we need from sellers can, at times, require who want to sell their of both parties, and what the terms of a deal an endless thread of emails between us and firm. We at The Stevens could look like. our client, plus multiple conference calls, Group suggest that the In our case, when buyers ask us for con- the burning up of many dozens of mobile moment an agency CEO fidential information about a seller client, device minutes, plus the gentle nudging, begins thinking about we already have most of the information the subtle pleading and threatening—use of the possibility of selling at our fingertips in anticipation of the in- “threatening” here is for dramatic emphasis his or her firm, that this Rich Jachetti evitable query, and after the requisite NDA only—between us and our client to finally is also the moment for is signed, we send the information along pry loose the documents every buyer even- the CEO to begin the process of gathering to the buyer. That’s part of the service we tually will insist on seeing. the information listed above. When the provide. However, there are times when a Herewith, therefore, for any sellers-to-be time is right, you want to be fully prepared buyer wants more information than is rea- out there, is a brief description of what in to begin discussions with buyer prospects. sonable for the seller to provide quickly. For most instances every buyer will ask to see And remember, a buyer’s first impression example, if the buyer is asking for financial from a seller in the early stages of discus- of a seller firm is often formed by how but- projections for a year not yet concluded, or sion in order to get a potential acquisition toned-up the seller firm is from day one of for a list of companies in the seller’s new opportunity off the ground and moving in your first interaction with a buyer prospect. business pipeline that may look promising the right direction: What’s more, when you’re ready to set the on paper but is actually only speculative Must-have information list for sellers (in wheels in motion to sell your firm, you’ll and at best a work in progress. Under- no particular order) already have a solid head start on what is standably, sellers often aren’t comfortable The firm’s P&Ls for at least the previous often going to be a long, protracted process providing buyers with speculative infor- two years; and the revenue run rate for of finding the right buyer for your business. mation, and for sound business reasons are the current year (Note: buyers want to see Rich Jachetti is a Senior Partner at The Ste- reluctant to make claims about their firm’s P&Ls on an accrual, not cash, basis.). vens Group.  anticipated future financial performance • Revenue and EBITDA projection for the or to make any definitive claims about new following year. PR brief business opportunities that may—or may • The firm’s balance sheet. not—come to pass as predicted by the seller • Past two years of agency revenue for Sard Verbinnen directs at year’s end. each client with client names. Xperi/TiVo merger There are also instances when a buyer • Agency revenue broken down by service Sard Verbinnen & Co. is handling the $3 billion makes what the seller feels are unreason- provided (i.e., revenue derived from earned merger of Xperi, audio, technology products company, able demands on him/her to provide the media, digital media services, creative, con- with TiVo, video entertainment outfit. buyer with a mountain of confidential in- sulting, special events, etc.). The companies say the deal creates an entertain- formation about their firm in the very early • A breakdown of revenues generated via ment technology powerhouse and an industry-leading stages of discussion, when the parties are retainer vs. project business. intellectual property licensing platform with more than 10,000 patents and applications. still getting to know each other better. It’s • Agency organization chart with a list of The merged company will take on the Xperi corpo- in situations like these when clients depend employees with titles and salaries for the rate name with TiVo as an entertainment brand. on their M&A advisor to facilitate the del- entire FT staff and that includes same for Xperi shareholders will own 46.5 percent, while icate shuttle diplomacy needed to arrive at owner(s) of the agency. TiVo while stockholders will own the balance. With the deal, TiVo has shelved its plan to separate an acceptable happy medium that doesn’t • Average number of new business pitch- its product and IP business. That was supposed to place too great a burden on the seller to es firm does each year; and the firm’s new happen in April 2020. provide the buyer with information they’re business win/loss record. The Xperi/TiVo merger is expected to close during still uncomfortable sharing, and yet still • Account retention and attrition over the second-quarter of this year. respect the buyer’s need for adequate back- past three years with names of clients won Sard Verbinnen’s John Christiansen, Megan Bouch- ier and Alyssa Lorenzo are working the merger deal. ground on the seller’s firm so the buyer is and lost in that period.

34 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE Winning crisis strategies with Gen Z

How brands can implement key learnings from Generation Z in their Gen Zers value personal connections digital crisis communications efforts. and, as adult consumers, they’ll likely de- By Lindsey Carnett mand more transparency from the brands they buy and the companies that produce risis communications is an integral involve an influencer within the drafting and sell them. This helps brands to generate part of a brand’s survival. And in an and creation of your response. They can genuine, stronger relationships with their Cage where social media can make or help you come out from behind the screen, customers. break a brand’s reputation, an effective cri- speaking the language and shaping the nar- For brands, it’s also important that they sis communications plan should be in place rative that can win back trust and keep con- ensure their public facing image supports for all brands, forming an essential part of sumers on side. the corporate culture of their company. For their communications strategy to protect Capitalize and work with them on user them to not do so runs image, meet industry regulations and con- generated content. Brands that work with the risk of charges of form to best practice. stakeholders to create user generated con- hypocrisy, a decrease in Gen Z are perhaps the most influential tent can use this technique to build—or re- trust and ultimately, loss and most targeted stakeholder group. 60 build—trust post a crisis communications of business. million Gen Z individuals are in the United incident. Authentic content will appeal to To avoid a communi- States, outnumbering Millennials by a mil- stakeholders, particularly Gen Z individ- cations disaster played lion. It’s estimated that by 2020, Generation uals who enjoy and respond positively to out in front of the Z will account for 40 percent of all consum- updates that are genuine. world’s digital media, ers. Video content. Gen Zers are in a hurry, having a robust and pro- They’re always switched on: they use mul- consuming content on more than one de- active crisis communica- Lindsey Carnett tiple devices, prefer video and voice mes- vice. Prioritizing video content is a strong tions plan in place is an sages over “traditional” text and email and strategy for brands in a crisis communica- essential tool for all brands. And working are quick to respond in a digitally-public tions situation, and brands should focus on with the influential Gen Z to shape and way to voice their approval and disapproval. creating short, one-to-three-minute videos drive forward is an effective approach for This makes them a potential risk for brands that get straight to the point, have a strong brand survival. if they want to publicly identify problems headline and provide information that con- Lindsey Carnett is CEO and President of that they have experienced. Social media sumers will find useful. It’s important to Marketing Maven, recognized for support- has changed the game, and particularly also include captions in the video for us- ing clients with positive Online Reputation with Gen Z, as the most digitally native ers who watch in their social media feeds, Management, crisis communications and stakeholder group. Therefore, it’s particu- without the sound on. integrated marketing campaigns. Lindsey@ larly important for brands to effectively and Encourage sharing. For a response to a marketingmaven.com.  positively engage with them. crisis to go viral—in the right way—it’s im- Gen Z individuals value relationships portant that response is easily shareable. PR brief based on trust and demand transparency Brands should add sharing functionality Content becomes top focus from their brands. It’s a brand’s responsibil- and encourage supporters to share across for 2020 their respective networks. Brands should ity to grow and nurture these relationships, Content will remain a central priority for PR pros in and those that do this well have strong re- also use their internal communications 2020, with information overload and communicators’ lationships that are typically less affected by strategy to encourage employees to share ability to cut through the noise emerging as major crisis situations. the response. challenges within the industry, according to a recent An effective crisis communications plan New ways to shape and distribute re- survey of chief marketing officers by PAN Communi- cations. should be in place for all brands and be able sponses. Effective crisis communications PAN’s “CMO Predictions” campaign asked industry to be implemented immediately. This gives must be proactive to get ahead of the sto- experts to share their predictions, concerns, priorities a brand the chance to be proactive, with the ry and to shape the narrative. Responding and challenges for the coming year. As it turns out, ability to control the narrative, deal with to the story using social media techniques content marketing and data emerged as two recurring criticism and issue a robust response. In like live streamed statements and videos themes this time: nearly two-thirds of respondents (63 percent) cited content as either a budget focus, a the age of digital media, this has never been ensures that a response is put in front of the critical skillset within their marketing departments or more important. right audience at the right time. Addition- an upcoming challenge for the work they do. While they can sometimes be part of the ally, using platforms for targeting can help Altogether, nearly 70 percent of respondents men- problem, it’s sensible for brands to work brands get in front of the appropriate stake- tioned data or analytics in their predictions for 2020, underscoring the important role data now plays in with this influential consumer group to holders and get ahead of the narrative. evaluating marketing efforts and customer experienc- increase their reach and profits as well as True to values and beliefs. Gen Z indi- es in an effort to improve content marketing strate- consult rapidly when crisis communication viduals value real people, not celebrities. gies. work is required. Authenticity is key and with FTC guide- Other priorities among CMOs for the coming year How can brands win at crisis communi- lines ensuring that bloggers and social cre- included employee and customer advocacy, as well as implementing advocacy programs in ways that cations with Gen Z? ators must prominently display if and when will bring new levels of trust and awareness among Have them help you be human. Be open, they are creating paid content for brands. consumers. authentic and honest. Gen Zers can help This provides Gen Z individuals—and oth- PAN’s third annual “CMO Predictions” campaign brands with this. For brands to truly tar- er stakeholders—with honesty up front, gathered insights from more than 20 leading CMOs get and work with their target audience, helping to generate trust from the outset. and marketing influencers via email outreach.

36 JANUARY 2020 | WWW.ODWYERPR.COM

FEATURE The importance of post-crisis communications When a crisis appears resolved, it’s time to work on an aftermath recovery plan for the sake of restoring and improving the company’s the rescued giraffe on its Facebook page long-term reputation. happily receiving special snacks from his keepers. By Jill Allread • Plans to honor the memory of the ani- arely is a crisis expected, but how barn that was also in danger of burning if mals lost in the fire. well a business responds to the un- the fire spread. One of the giraffes was pho- Post-crisis communications helped antic- Rexpected will reflect either poorly or tographed by a person passing by the park. ipate and address questions and the public’s positively on future public perception of— The image of the fleeing giraffe in silhouette interest in the welfare of the animals. For and confidence in—the organization. One against a background of flames was widely example, with offers of support from peo- determining factor is whether or not busi- used in national and regional news outlets. ple across the country, the park announced ness leadership proactively uses post-crisis While those giraffes survived, the wildlife it would send all dona- communications. park staff were devastated by the loss of an- tions to an internation- Everything’s at risk of disruption when imals they cared for every day. They felt like al giraffe conservation an organization is navigating a crisis. From they lost family members. nonprofit organization the Board Chairman to the CEO and senior Notified about the fire, park owners working to save giraffes leaders to front-line employees, everyone’s called on Public Communications Inc. in Africa. Proactive attention is distracted during a crisis. If crisis counselors to provide immediate communication contin- leadership is savvy, legal advisors and crisis support, including crisis communication ued to help strengthen communication counselors are employed strategies to gather and share accurate and the park’s relationship to provide needed support. By the time a timely information as well as provide mes- with its members, part- Jill Allread crisis appears resolved, team members are saging for media interviews Thanksgiving ners, social media fans exhausted from the pressures of navigat- night, a news release and media statements and staff. The crisis-recovery plan contin- ing the high-stakes issue. They’re anxious and social media content and strategy. ues being implemented with strategies for to put the crisis behind them and return to Because animal-related stories generate next season’s re-opening and animal stories normal. Their budgets are tight because of strong public interest, news of the fire be- that foster the public’s love and care for the unexpected expenses of the crisis. But gan trending on social media and region- wildlife. this is exactly the time more work is needed al news outlet channels within minutes. Here’s a quick checklist to help guide to restore and strengthen an organization’s People expressed concern for the staff and post-crisis recovery that can have a positive reputation and relationship with its publics. sadness over the loss of the animals, partic- effect on an organization’s long reputation: It doesn’t matter what created the crisis: ularly the charismatic giraffes. Some made • Conduct a crisis post-mortem debrief labor issues, lawsuits, cyber breaches, per- comments critical of the park for having and analysis. Include detailed analysis of sonnel issues such as #MeToo allegations, wildlife and for failing to save the animals. the organization’s social media engagement attack campaigns, shootings, accidents or Communication team members effectively and sentiment. natural disasters. Too often businesses un- used messages based on honesty and em- • Follow through on any promises made derestimate how long residual threats last pathy to respond openly to questions and to the public, employees, other stakehold- in the aftermath. Questions like: “To what comments on the park’s social channels. ers and pros. Proactively communicate degree did the crisis influence public per- Another wave of media and public inter- those actions and follow up. ception of our brand? How do we regain est surged the next afternoon following a • Communicate to rebuild any damaged public confidence after this crisis? Does news conference in collaboration with fire relationships. Identify all key audiences our reputation need to be repaired or com- and police agencies. The park distributed who should know about progress being pletely rebuilt?” must be addressed. Strate- another news release with updates about made, including customers or members, gic communications can reach audiences to the animals lost and the wellbeing of ani- employees, shareholders and, if needed, proactively answer questions and concerns mals saved. By the following Wednesday, regulatory or accrediting agencies. If non- and earn respect for doing the right thing. fire officials determined the fire was ac- profit, then donors, too. One recent example of doing the right cidental and announced the case closed; • Build confidence in leadership. A crisis thing in crisis response and post-crisis however, post-crisis communication strat- can be an opportunity to showcase inspired recovery happened when a management egies continued, driven by the goal to build leadership to renew an organization. A team in the Midwest suffered a heartbreak- strong public confidence in the wildlife leader of good character who’s truly com- ing accident. The holiday-shift staff on the park’s response to the disaster. mitted to the values of an organization can grounds of a popular wildlife safari park Strategies included providing behind- step forward with optimism to rebuild the discovered a fire in one of the park’s animal the-scenes updates on happenings at the organization to be even better than it was barns shortly after 6:20 p.m. on Thanksgiv- park that was then closed for the season. before the crisis. ing, when the property lost power. These included: By understanding the complexity of a cri- Flames from the weather-related electri- • Insights into the grief counseling pro- sis and employing effective post-crisis com- cal fire engulfed the barn so quickly that ten vided to staff saddened by the loss. munication strategies, an organization will animals inside—including three giraffes— • Examples and stories of the extraordi- not only survive, it will thrive. perished. The team’s quick action saved sev- nary care of the park’s 400 animals. Jill Allread, APR, is CEO of Public Com- eral zebras housed in outdoor enclosures • Updates on the wellbeing of the giraffe munications Inc., a national independent PR and, as a precaution, the team released into photographed the night of the blaze. Much and digital agency headquartered in Chica- secure fields two other giraffes in a nearby to the relief of their fans, the park featured go. 

38 JANUARY 2020 | WWW.ODWYERPR.COM REVIEW OF PR WORLD 2019 munications program in the US pegged at Pam Bondi, former Florida Attorney Gen- _ Continued from page 11 $939,179 in fees. eral who joined the Sunshine State’s Ballard In its federal filing, Pivot says Huawei Partners last January, is teaming with Sayegh No. 17 in O’Dwyer’s 2018 healthcare rank- Technologies USA is wholly owned by Hua- on impeachment communications. ings with fees of $5 million. wei Technologies Co. Ltd., which is located Abernathy MacGregor’s Jim Abernathy Launched in 1997, SPI provides internal in Shenzhen, China. dies at 78. Jim Abernathy, Founder/Exec- communications services to clients such as “It is our understanding that Huawei utive Chairman of Abernathy MacGregor, Bayer, Novo Nordisk, Merck, Regeneron, Technologies Co. Ltd, which owns Huawei died Nov. 17. He was 78. Pfizer and Novartis. Technologies USA Inc. is a private, employ- The Kansas City native launched Aber- RF ranked as O’Dwyer’s No. 7 indepen- ee-owned company,” according to Pivot’s nathy MacGregor in 1984 with Jim Mac- dent PR firm, registering overall fees of federal filing. Gregor. The shop, which $69.1 million during the past year. Shep Smith quits Fox News. Shepard currently has more than Next Fifteen Acquires Health Unlimited Smith, Fox news anchor and Managing Edi- 70 staffers in New York, USA. Next Fifteen Communications Group tor of the network’s breaking news unit, quit Washington, Houston, has acquired the U.S. division of Health Un- Oct. 11. He broke the news during his pro- Los Angeles and San limited. gram. Smith is a sometimes critic of Presi- Francisco, became part Health Unlimited, along with its special- dent Trump. of Havas in 2000. ist consultancy Corkery Group, will be re- The anchor of the afternoon “Shepard Prior to AM, Aber- branded as M Booth Health and operate as a Smith Reporting” program said the deci- nathy edited broadcast- separate agency reporting to M Booth CEO sion to walk was his own. ing trade magazines and Jim Abernathy Dale Bornstein. M Booth was acquired by Publicis eliminates MSL CEO post. held PR/IR posts at ABC, Next 15 in 2009. Guillaume Herbette, Global CEO of MSL, CBS and Warner Communications. Timothy Bird, Health Unlimited Global is leaving the firm as Publicis Groupe CEO Finn Partners beefs up healthcare unit. CEO, and his US-based management team Arthur Sadoun has decided to eliminate the Finn Partners has acquired Medical & will continue to lead the agency. position. Health Consulting, Paris-headquartered Health Unlimited comes in at #5 on O’Dw- “We will not appoint a new global head firm that works for biopharma, technology yer’s list of top healthcare firms, reporting of MSL,” wrote Sadoun in a note to staffers. and medical devices outfits. 2018 net fees of $24.3 million. For the year “With the implementation of the country Marie-Helene Coste, MHC Founding ending March 31, the agency reported ad- model, all MSL offices in the world will now Director, will take on the role of Senior Di- justed before-tax profit of $5.2 million and report to the new country structure of Pub- rector, Health for Finn Europe. She will re- net assets of $17 million. It is to be acquired licis Groupe.” port to Chantal Bowman-Boyles, Managing debt-free. Platinum Equity shells out $2.7 billion Partner of Europe and Gil Bashe, Managing Ex-MWWPR, Catalyst PR exec charged for Cision. Platinum Equity, which has $19 Partner of global health. with wire fraud. Former PR executive billion in assets under management, is ac- Peter Finn called MHC a “perfect comple- Andrew Garson was arrested and charged quiring Cision for $2.7 billion in cash. ment” to his firm’s September acquisition with wire fraud in connection with multi- The $10-per share offer is a 34 percent of high-science healthcare firm Lazar Part- million-dollar schemes to defraud two PR premium over the 60-day closing stock ners, a 22-member New York firm. firms where he worked and for a subsequent price for the period ended Oct. 21. CLS parachutes into Bolivia’s political scheme to obtain New York State unem- The PR services firm posted a $7.7 million mess. CLS Strategies has picked up a 90-day ployment benefits to which he was not en- loss on $190.4 million in second-quarter assignment to provide strategic counsel to titled, according to a suit filed by Geoffrey revenues. Its stock has traded in the $6.02 to the government of Bolivia, which has been Berman, U.S. Attorney for $15.76 range during the past 52 weeks. rocked by political upheaval. the Southern District of PRSA puts search for CEO “on hold.” Former President Evo Morales, who ruled New York. Public Relations Society of America put the the country for 14 years, has been granted The suit does not name search for the CEO “on hold” until early this refugee status in Argentina. the firms that employed year when more people are looking for jobs. He fled to Mexico following a contested Garson, but the allega- Russell Reynolds was doing the search. election in October after his government tions cover the period Joe Truncale stepped down as CEO on was charged with manipulating the results. from 2013 to 2018 when July 15, taking on the role of consultant. Bolivia’s interim president Jeanine Anez he worked as Executive PRSA CFO Phil Bonaventura took over issued an arrest warrant for Morales, VP at MWWPR and VP Truncale’s CEO duties on an interim basis. charging him with treason. Andrew Garson at Catalyst PR, a unit Garland Stansell, chair-elect, told the Interpublic junks Golin’s Co-CEO trio of WME|IMG (now Assembly in San Diego that the search for model. Interpublic has junked Golin’s three known as Endeavor). Truncale’s replacement was being pushed co-CEO model that it put into effect Jan. “Behind the scenes, Garson allegedly back into 2020 after the holiday season. 2017 with the exit of chief Fred Cook. Matt schemed to steal from his employers, even- Teneo’s Sayegh to return to Team Trump. Neale assumes CEO slot. tually costing them over $2 million in loss- Tony Sayegh, Spokesperson for Treasury Under the “CEO+” structure, Neale han- es.” Berman said in a release. Secretary Steve Mnuchin, who joined Te- dled thought leadership, reputation, new Garson is charged with two counts of wire neo last month as Managing Director, is products; Gary Rudnick managed North fraud, each of which carries a maximum returning to the Trump administration to America, finance, HR; and Jon Hughes su- sentence of 20 years in prison. handle communications surrounding im- pervised international activities. Huawei makes $1 million pivot to BCW peachment. Rudnick now slides into the President and arm. Huawei Technologies USA has re- He will be responsible for communica- COO position, reporting to Neale. Neale tained BCW’s Pivot Integrated Communi- tions strategy, messaging and recruit surro- reports to Andy Polansky, CEO of IPG’s cations arm for a one-year strategic com- gates to support the President. Constituency Management Group. 

WWW.ODWYERPR.COM | JANUARY 2020 39 FEATURE Avoid the ‘call center’ approach to crisis Why offering rapid, uniform responses to crises will always be a second-rate solution to providing authentic, nuanced messages that are tailored to the needs and motivations of specific audiences. By Alex Stanton rganizations responding to a crisis talking points. They know how to tie any you don’t have complete information. In too often end up employing an ap- question back to a key message and do so crisis situations, you usually possess only Oproach like what many of us have ex- in a thoughtful, empathetic way. Just think 60 percent of the information you’d like to perienced when interacting with a custom- how different your call center experiences have before you need to respond to media er call center on a problem or complaint. are when the representative is armed to be and other audiences who are growing im- You get a morass of contradictory informa- thoughtful and articulate in responding to patient (and sometimes tion from someone who lacks authority, a the nuance of your situation. The same is reporting inaccurately). refusal to accept responsibility and no fea- true in crisis communications. You can arm The rest takes time to sible solution to your problem. a spokesperson with a list of talking points, gather, and information The reason this strategy underperforms but that doesn’t mean they’re going to per- often changes as the sit- in a call center interaction is the same rea- form at a high level under the scrutiny of uation evolves. son it falls short in a crisis situation: the today’s whirlwind media environment. This lack of com- focus is on rapid, uniform response, not The problem organizations face is that the plete information can on providing what’s necessary: thoughtful, only way to develop dynamic spokespeople cause organizations to nuanced responses tailored to the needs is to log many hours of practice (and if you be reluctant to priori- and motivations of specific audiences. As don’t believe me, put a camera in front of tize transparency. That’s Alex Stanton much as people want immediate answers your primary spokespeople and quiz them a mistake. In fact, in- in the wake of a crisis, they understand that hard on some uncomfortable topics for 10- complete information makes transparency the world is a complicated place and not ev- 15 minutes). After watching the results, even more critical, not less. Declining to erything is black or white. What they want consider that the average interview with a comment or appearing to be hiding some- most is to be heard and treated with respect, print journalist is 20-30 minutes. thing diminishes any chance of an authen- to get a response that’s honest and authentic. Most spokespeople say they’re too busy tic response that builds and maintains your And sometimes people just want to hear the doing their day job to take the time to do credibility. facts so they can judge for themselves. the needed preparation. But if you wait un- In the initial stages of a crisis, being as up In today’s fast-paced, judgmental media til the crisis, it’s too late. Without dynamic, front about the reality of the situation as environment, gaining this trust requires prepared spokespeople, you can have the you can within the confines of prudence is an authentic transparency tailored to key best response in the world and still fail to always good policy. It tells decision-makers audiences. It’s no secret that achieving this connect your messages with the proper au- and influencers that even though you may amidst a crisis can be quite difficult. But, dience. Reporters tend to have a knack for not have all the answers, you respect them there are some things communicators can getting otherwise articulate spokespeople enough to offer up what is known now. And think through and put in place early in 2020 to trip up. Only diligent practice can lessen that will often buy you the time and credi- to ensure their organization is ready in the that risk. bility needed to gather further information, event the unexpected happens. Find authentic transparency tighten your responses and navigate the sit- Agreement on your message and tone It’s vital that you communicate authen- uation effectively. It’s simply not possible to communicate tically with your key audiences even when Alex Stanton is CEO of Stanton.  with authenticity and nuance in crisis sit- uations if your brand message and tonality isn’t concrete. It’s not just what you say but Consumers worried about digital how you say it that makes a real difference. A good many crisis communications blun- media’s health effects By Jon Gingerich ders are directly related to conflicts between factions of a company that rear their head at growing number of North American “digital overload” (31 percent of U.S. re- the precise time when you need teamwork consumers are beginning to think spondents and 27 percent of Canadians). to operate effectively—and message and A about what potential negative effects That said, an overwhelming majority (70 tone are often the battleground. their daily use of electronic devices is hav- percent) said they value the importance of Organizations always think they have this ing on their lives, according to a consumer “switching off” and reading more in print. nailed down. But once you apply the pres- survey commissioned by Two Sides. The Two Sides survey found that a ma- sure that naturally comes in the crisis arena, The survey found that nearly half of re- jority of Americans still prefer print over cracks begin to show very quickly. Unfor- spondents (48 percent) believe they spend digital when it comes to reading everything tunately, the list of companies that fall vic- too much time on electronic devices. More from books (68 percent) and magazines (65 tim to this at some point or another is long, than half of those polled (53 percent) are percent) to newspapers (53 percent). and the damage tends to be lasting. Worst now concerned that their personal overuse Only respondents between the ages of 18 of all, it’s totally preventable. Take time now of electronic devices could be damaging to and 24 widely prefer digital when it comes to stress test those messages with your key their health. to reading newspapers (62 percent) and constituents. However, less than a third of the Two magazines (53 percent), but still, even a ma- Dynamic spokespeople can handle nuance Sides survey respondents (29 percent) said jority of that generation prefers print when Dynamic spokespeople don’t just parrot they currently feel they’re suffering from it comes to reading books (54 percent). 

40 JANUARY 2020 | WWW.ODWYERPR.COM People in PR she worked at CA-based software/services Bañaga has federal Coca-Cola calls Arroyo company Autodesk, where she held a vari- government experience CMO ety of titles before ultimately being named gained as an enforce- Senior Marketing Manager of Product and ment attorney at the anuel “Manolo” Arroyo, Group Industry Marketing. Federal Energy Regu- President of the Coca-Cola Com- Kernahan reports to Group CEO Barbara latory Commission and pany’s Asia Pacific region, has been Bates, who will continue to oversee Hot- Dept. of Energy, where M  promoted to the po- wire’s global leadership team. she handled environ- sition of Global Chief mental and nuclear Shannon Maher Marketing Officer. Former ABC comms. matters.  Bañaga Arroyo officially as- sumed the top market- exec lands at Warner- Gaerlan takes PR post ing role on January 1. Arroyo was named Media at Travel Leaders Group President of Co- ca-Cola’s Asia Pacific ori Arancio, who left Disney-ABC in lizabeth Gaerlan, who has more than Manuel “Manolo” October after 21 years with the com- group in 2018. He pre- Arroyo 20 years of PR, corporate communi- viously led the compa- Jpany, has been named Executive Vice Ecations and event management expe- ny’s Mexico business. President of Communications at Warner- rience, has joined Travel Leaders Group as Prior to that, he was President of Coca-Co- Media’s HBO Max, TNT, TBS and TruTV VP-PR and Communications. la’s South East and West Asia business unit units. She’s held Senior VP and also served as General Manager of Co- At Disney, Arancio was most recently Se- slots at Weber Shand- ca-Cola Iberia franchise unit. nior VP of Communications for ABC En- wick’s travel & lifestyle Arroyo started his Coca-Cola career in tertainment and ABC Studios, overseeing practice and travel spe- 1995 in Madrid and went on to become strategic corporate communication efforts, cialist M. Silver Assocs, Global Brand Manager for its Bottled Wa- consumer press campaigns, awards out- which was acquired by ter & Fresca/Quatro brands in Atlanta three reach and talent relations. Finn Partners. years later. She had previously served as Commu- Gaerlin, who most With Arroyo’s promotion, the soft drink nications VP at the recently was running Elizabeth Gaerlan giant has now reinstated the global CMO company’s Freeform her own firm, also role more than two years after nixing the streaming service, VP worked as a consultant title in early 2017. Coca-Cola’s global mar- of Communications for American Airlines and Communica- keting duties had previously been handled at ABC Daytime and tions Director for Toys ‘R’ Us. by Chief Growth Officer Francisco Crespo, SOAPnet, and Com- Travel Leaders Group is one of the nation’s who announced his retirement in Decem- munications Manager largest travel agencies, managing more than ber after a three-decade career with the of the Disney Channel. 6,000 leisure, business and franchise loca- company. Arancio will report to Jori Arancio tions.  Arroyo will continue to serve as President EVP, Global Commu- of Coca-Cola’s Asia Pacific group. nications, WarnerMe- dia Entertainment and Direct-To-Consum- Bristol-Myers Squibb er Kevin Brockman. Arancio previously Hotwire calls Kernahan worked with Brockman at Disney.  hires CVS’ Metcalfe North American CEO ristol-Myers Squibb has named FTI powers up energy/ healthcare PR veteran Kathryn Met- eather Kernahan, President of Hot- Bcalfe Executive VP, Corporate Affairs, wire North America and Austra- natural resources unit effective Jan. 6. Hlia, has been has Metcalfe goes to promoted to the role of TI Consulting has added Shannon Ma- BMS from CVS Health, North America Chief her Bañaga as a Managing Director in where she was Chief Executive Officer at the Fthe strategic communications unit’s Communications Of- global tech PR agency. Energy & Resources Operation. ficer. She previously Kernahan joined the Based in Washington, the environmen- served as CCO at both U.S. and UK-based tech tal and energy policy pro will focus on PA Aetna and Deloitte, held PR specialist in 2016. and issues management as the power and VP posts at Pfizer and She was previously utilities sector undergoes rapid change due Novartis and helmed Kathryn Metcalfe President of tech firm Heather Kernahan to technology developments, increased reg- Cohn & Wolfe’s New Eastwick Communi- ulatory oversight and shifting consumer York office. cations, which was ac- preferences. Metcalfe’s appointment follows the an- quired by Hotwire in 2016. Kernahan has Bañaga joins the publicly traded compa- nouncement that BMS Executive VP, Cor- led Hotwire’s North American and Austra- ny from TECO Energy, where she served as porate Affairs & Investor Relations John lian operations ever since. Director of Federal Affairs for the past five Elicker will be retiring on March 31. Prior to that, Kernahan was Global Mar- years. Earlier, she worked as Senior Manag- Tim Power, who is currently lead for IR, keting Director at energy technology com- er of Public Policy & Governmental Affairs will take on the position of VP & IR Chief pany Enphase Energy. Earlier in her career, at Public Service Enterprise Group. upon Elicker’s retirement. 

WWW.ODWYERPR.COM | JANUARY 2020 41 5W PUBLIC affairs, influencer relations, content ny contending with multiple cases financial value, or existence. marketing and digital strategies of employee harassment. For law These range from #MeToo to RELATIONS with as little negative business im- firms, we also provide both pro- high profile accidents, crimes, and pact as possible. From high-vis- active, case-specific media strate- fatalities to food safety, product re- The Helmsley Building ibility litigation, product recalls, gy and firm- and attorney-profile calls, sexual harassment, leadership 230 Park Ave., 32nd Flr. labor issues, C-suite changeovers, building. Drawing from the firm’s termination, sexual abuse, bank- New York, NY 10169 airline disasters and corporate mal- political and advocacy roots, Ber- ruptcies, lay-offs, data breaches, 212/999-5585 feasance, our experienced team is linRosen brings a unique cam- litigation, and many other negative Ronn Torossian, Founder & CEO in your corner when the stakes are paign-style approach to legal and incidents or situations. high and time is of the essence. crisis communications, combining Today’s world demands both 5W Public Relations, a Top 15 Crisis preparedness and response seasoned strategists and media pro- preparation, and instantaneous re- Public Relations firm based in New is an integral part of the overarch- fessionals with the creativity, agil- sponse and action. York City, specializes in high pro- ing reputation continuum. We use ity and speed needed to manage a We help organizations prepare file issues and crisis management a cyclical process that begins prior crisis. with effective incident and crisis for companies and individuals to an issue escalating and continues Our Legal Affairs and Crisis planning, and we move quickly faced with the unanticipated chal- well after a crisis has taken place. Communications practice is led 24/7, providing strategic counsel lenges in the marketplace. As part of the reputation contin- by Jonathan Rosen, Principal and and hands-on assistance to miti- 5WPR has worked across the uum, we put as much effort into Co-Founder and Andrew Fried- gate, contain, or ameliorate a neg- spectrum of crisis issues from recovering corporate reputation af- man, Senior Vice President. Fried- ative situation and protect reputa- IPO’s to business and personal lit- ter the fact and continuing to grow man was Deputy Communications tions. igation, from product recalls and corporate credibility and profile Director to the New York Attorney Working in close collaboration trade disputes to environmental through influencers and leadership General and, before that, was an with our clients and their profes- problems, warranty and product opportunities on a daily basis, all Emmy-award winning broadcast sional advisors — including legal, liability claims, executive related the time. journalist. financial, and others, we are known scandals, misinformed publics, Our areas of crisis expertise in- as trusted advisors. Massachusetts sexual harassment and sexual dis- BERLINROSEN clude: Lawyers Weekly readers chose crimination cases, labor issues, • Executive-level strategic Bishoff Communications as the guidance Best Crisis Management firm in criminal indictments and a variety 15 Maiden Lane of sensitive domestic and interna- Suite 1600 • Message development and 2019. tional political issues. New York, NY 10038 materials In addition to traditional cri- 646/452-5637 • Media strategy and media BOARDROOM sis communications, we are also Fax: 646/200-5333 relations skilled at navigating a digital cri- www.berlinrosen.com • Media training and interview COMMUNICATIONS, sis. Leveraging our experience in prep Online Reputation Management, Jonathan Rosen, Partner and • Media monitoring and INC. we can craft a comprehensive SEO Co-Founder sentiment tracking (social and . Valerie Berlin, Partner and rich program to positively impact traditional) 1776 N Pine Island Road, Suite 320 Co-Founder Fort Lauderdale, FL 33322 your reputation to quickly mitigate Andrew Friedman, Senior Vice For plaintiffs’ law firms, our 954/370-8999 a negative story’s impact on Goo- President expertise includes: www.boardroompr.com gle search results. • Case-specific media strategy [email protected] Our crisis clients trust our expert BerlinRosen is an award-win- • Thought leadership and profile counsel, as well as the confidential ning, full-service strategic commu- building Orlando-Tampa-Naples-Miami-Fort way in which we handle their com- nications firm with top-tier legal • Institutional communications Lauderdale-West Palm-Aspen munications. affairs and crisis communications • Video production (exhibits, practice offering high-level strate- etc.) Don Silver, Chief Operating Officer gy, external relations (media, regu- Todd Templin, Executive Vice ALLISON+ President lators, etc.) and internal/stakehold- BISHOFF PARTNERS er management, digital strategy Crisis Management: Preventing and public affairs services for law COMMUNICATIONS, and Preparing for Potential Prob- 40 Gold St. firms, corporations and institutions. LLC lems. San Francisco, CA 94133 We are currently ranked #1 on NY BoardroomPR is one of Florida’s 646/428-0645 Observer’s PR Power 50. top PR agencies offering statewide www.allisonpr.com BerlinRosen’s Legal Affairs and 75 Second Avenue, Suite 605 Needham, MA 02494 coverage. The firm’s experienced Crisis Communications practice Office: 617/573-0076 staff of public relations and crisis Barbara Laidlaw, Managing provides high-level strategy and Director, Global Risk, Reputation & Mobile: 617/593.5206 management professionals routine- Advisory communications guidance to law bishoffcommunications.com ly handle high-profile crisis proj- [email protected] firms, companies, nonprofits and [email protected] ects and public affairs campaigns high-net-worth individuals. Re- www.linkedin.com/in/janeybishoff each year. Examples include: cently, we have guided an interna- Allison+Partners is a global mar- Janey Bishoff, CEO investigations, hostile takeovers, keting and communications agency tional consumer technology com- litigation, product recalls, criminal driven by a collaborative approach pany through a worldwide recall, Bishoff Communications LLC is charges, safety compliance issues, to innovation and creativity. handled reputation management for a highly respected and recognized accidental deaths, project approv- We help companies create and a national nonprofit ensnared in a crisis resource with nearly 30 years als, bid objections and legislative maintain reputational value through USDOJ investigation into a sitting of successfully managing crises campaigns. best practices in corporate and fi- governor and advised the Board of and negative issues which threat- Whether you’re pre-develop- nancial communications, public Directors of a major media compa- ened an organization’s reputation, ing a crisis communications plan

4242 APRILJANUARY 2015 2020 | WWW.ODWYERPR.COM | WWW.ODWYERPR.COM | ADVERTISING | ADVERTISING SECTION SECTION wM Profiles of Crisis Communications Firms or responding to an urgent threat, proven track record of high-impact Boardroom’s trusted and respected results. team will help you evaluate the sit- Butler Associates campaigns uation, mitigate the risks and deal range from victorious Fortune 50 with your most important audienc- shareholder proxy battles, legal, es, including media, social media, crisis management and public af- employees, stakeholders, custom- fairs campaigns, to brand building ers, government and others. We for CEO’s and the companies they immediately consult with your ex- lead. The Butler group includes ecutives to assess the situation and seasoned communications profes- develop an appropriate strategy and sionals, committed to our clients, plan. Out team monitors traditional and delivering consistent results. media, blogs and social networking Its Litical Solutions digital division sites and handles all inquiries. Call delivers quality online engagement. or email us if you are faced with a Clients Include: American Triple situation where a capable, seasoned I Partners, Association of BellTel crisis management team can help Retirees, Inc., Barasch McGarry guide you to a satisfactory resolu- P.C., Davidoff Hutcher Citron LLP, tion. Electronic Systems & Software, Fleet Financial, Greater New York BUTLER Automobile Dealers Association, ASSOCIATES, LLC Hooks for Heroes, Hunts Point Co- Butler Associates won the 2019 PRSA-NY “Best of the Best Award” for operative Market, LaGuardia Gate- its work in the N.Y. media market, while also taking home a multitude of way Partners, Mechanical Contrac- campaign awards for work on behalf of clients in Southern New England 353 Lexington Avenue, 17th Floor tors Assn. of New York, M-Fire New York, NY 10016 at the PRSA-Greater Connecticut Chapter’s gala in Hartford. 212/685-4600 Suppression, Inc., Metropolitan [email protected] Package Store Assoc., New York tions firm that partners with busi- on reputation building, crisis pre- www.ButlerAssociates.com City Fire Pension Fund, New York nesses and organizations to evolve, paredness, crisis communications Production Alliance, Patriot Bank, promote and protect their brands and reputation recovery with a 290 Harbor Dr. NA, Plaza College, ProtectSe- and reputations. Our 6,000 peo- wide range of organizations, from @ Workpoint-Stamford niors.Org, Securitas USA, Sharps ple in more than 60 offices deliv- law firms, schools and government Stamford, CT 06902 Technology, Inc., Siebert Williams er communications strategies that agencies to food companies, For- Shank & Co., L.L.C., Stamford Po- Thomas P. Butler, President give our clients the confidence to tune 500 corporations and startups. lice Assn., Stamford Professional lead and act with certainty, earning Winner of 2019’s prestigious Fire Fighters Assn. and Steamfitters the trust of their stakeholders. Since FINN PARTNERS Best of the Best award from the Local 638-New York, Zalkin Law our founding in 1952, we have re- Public Relations Society of Amer- Firm, and Zara Realty Holdings mained an independent, family-run 301 East 57th St. ica-N.Y., and a winner of PR News’ Corp. business. Edelman owns specialty New York, NY 10022 Agency Elite Best Public Affairs companies Edelman Intelligence 212/715-1600 Campaign. Butler Associates is EDELMAN (research) and United Entertain- www.finnpartners.com ment Group (entertainment, sports, ranked among top agencies in the Jessica Berk Ross, Managing New York and Southern New En- lifestyle). For more information Partner, Public Affairs 250 Hudson St., 16th Floor please visit: www.edelman.com gland media market for its finan- New York, NY 10013 Crisis Management Coordinator cial, professional services, public 212/768-0550 Washington, DC affairs, environmental, legal and Fax: 212/704-0117 FINEMAN PR [email protected] crisis management practices. Butler www.edelman.com 202/466-7800 Associates is a research and com- 530 Bush Street, Ste. 403 Ryan Barr, Mging. Partner, Global munications strategy team with a Edelman is a global communica- San Francisco, CA 94108 Financial 415/392-1000 Gil Bashe, Mging. Partner, Global Fax: 415/392-1099 Health [email protected] Chantal Bowman-Boyles, JD, www.finemanpr.com Mging Partner, Europe Nicole Cottrill, Sen. Partner, Nash- Consistently recognized as one ville, Health of the nation’s top public rela- Robin Crawford, Sen. Partner, tions firms, Fineman PR, founded Washington, DC, Public Affairs in 1988 and headquartered in San Margaret Dunning, Mging. Partner, Higher Education Francisco, specializes in crisis Kyle Farnham, Mging. Partner, communications, brand messag- Global Consumer ing, community relations and digi- Michael Heinley, Sen. Partner, tal and social media marketing. Health Litigation Fineman PR’s high-profile crisis Kristie Kuhl, JD, Mging. Partner, communications work is nationally Biopharma recognized. In today’s fast-paced Fern Lazar, Mging. Partner, Inves- culture of instant media exposure, tor Relations online defamation and quick-draw John Seigenthaler, Partner, Nash- ville, National Media lawsuits, the agency’s battle-tested Howard Solomon, Mging Partner, experience and strategic resource- Technology. fulness guide clients through rough Yeap Yin Ching, Mging. Partner, waters. Agency President Michael Asia Fineman is ranked among the na- tion’s top crisis counselors. Jessica Berk Ross, Managing Partner, Public Affairs, FINN. Fineman PR works extensively _ Continued on page 44

ADVERTISING SECTION | WWW.ODWYERPR.COM | JANUARY 2020 43 Profiles of Crisis Communications Firms

ing experience includes litigation, rity, meritocracy and diversity. professionals and top creative di- FINN PARTNERS disaster response, activist defense, rectors, we help knowledge-inten- _ Continued from page 43 labor relations, accounting irreg- ICR sive businesses convey their unique ularities and financial disclosures, expertise and point of view with Finn Partners has been ranked 685 Third Ave., 2nd Floor among the world’s leading public leadership transitions (planned and New York, NY 10017 power, immediacy and precision. relations agencies by The Holmes unplanned), regulatory/legislative 646/277-1200 Report. The annual New York scrutiny, product recalls, as well [email protected] JOELE FRANK, Observer leadership rankings lists as privacy, data and cybersecurity www.icrinc.com FINN at No. 1 in more than eight issues. WILKINSON Thomas Ryan, CEO industry sectors. PRNews has ac- Don Duffy, President BRIMMER knowledged FINN senior staff GLADSTONE as “Crisis Communicators of the PLACE PARTNERS Established in 1998, ICR part- KATCHER Year.” Our depth of knowledge ners with companies to develop within these industries offers cli- 485 Madison Avenue, 4th Floor and execute strategic communica- 622 Third Avenue, 36th Floor ents access to the influencers, me- New York, NY 10022 tions programs and advisory ser- New York, NY 10017 dia and policymakers that impact 212/230-5930 vices that achieve business goals, 212/355-4449 corporate reputation and economic www.gladstoneplace.com [email protected] build credibility, and enhance the www.joelefrank.com sustainability. long-term value of the enterprise. From business transformation, Steven Lipin, Chairman and Chief The firm’s highly differentiated One California Street cybersecurity, executive leadership Executive Officer service model, which pairs capital Suite 2275 transition, financial restatement, Lauren Odell, Partner and Chief markets veterans with senior com- San Francisco, CA 94111 Operating Officer government agency investigation, munications professionals, brings 415/869-3950 product recall to shareholder re- Gladstone Place Partners’ diverse deep sector knowledge and rela- lations, our experts in Consum- tionships to clients in more than Joele Frank, Managing Partner er Products, Health, Education, and experienced team is designed Matthew Sherman, President to meet the evolving strategic com- 20 industries. Today, ICR is one of Manufacturing, Public Affairs, the largest and most experienced While unique situations often Sustainability, Technology and munications needs of leading com- panies’ CEOs, boards of directors independent advisory firms in the require unique solutions, our ex- Travel, blend crisis experience to- world maintaining offices in Bos- perience underscores that there gether with sector expertise to help and heads of communications. We are a highly focused firm with four ton, Baltimore, Connecticut, New are best practices that should be you weather the storm and emerge York, San Diego, San Francisco, applied in a crisis. In regulatory stronger. At a time of rapid public core practice areas: financial com- munications, corporate reputation Hong Kong and Beijing. actions, investigations, ethics vio- engagement and social media esca- Clients: Peloton, Zoom Technol- lations, accounting issues, cyber- lation, when issues rise to the level and strategic positioning, issues management and corporate gover- ogies, Dave & Busters, Freshpet, security issues, product recalls, or of disruption to business, or repu- Abbott Labs, FleetCor Technol- other unexpected crises, we work tation threat, that is when you need nance communications. Clear communications and ef- ogies, Inc., Fossil, Inc., Genuine with our clients during all phases skilled partners to help prepare for Parts Co., Gulf Oil, Gildan Active- of communications planning and and navigate difficult situations. fective engagement with a wide range of constituents are critical to wear, Samsung/Harman, Herbalife response to implement both the the business success and long-term Ltd., HubSpot, lAC, Jarden Corp., “unique” and the “best.” In a crisis, FTI CONSULTING reputations of our clients. As a new Lazard Freres & Co. LLC, Knopp a company is judged not only on Biosciences, Legg Mason & Co. STRATEGIC firm with decades of experience the crisis itself, but also by how it of business, our professionals put LLC, lululemon athletica, Intel/ prepared, managed and communi- COMMUNICATIONS their collective base of knowledge Mobileye, Michaels Stores, Mi- cated during the event. to work in helping companies and chael Kors, New Relic, Edeleman We help our clients control the 88 Pine Street, 32nd Floor organizations navigate complex Financial Engines, Paramount dialogue and establish context for New York, NY 10005 and sensitive matters, bringing to Group Inc., Planet Fitness Inc., their actions going forward. 212/850-5600 bear a relentless focus on sound in- Shake Shack, Starwood Property www.fticommunications.com dependent advice and best-in-class Trust, VF Corp., X4 Pharmaceu- MARKETING execution. We understand the com- ticals, Williams-Sonoma, Inc., Mark McCall, Global Segment Workiva and Zoës Kitchen. Leader plexity and super-charged nature of MAVEN today’s communications environ- Crises and issues create highly ment, which is why we have social INFINITE GLOBAL 1460 Broadway, 1st Floor volatile communications challeng- and digital capabilities embedded New York, NY 10036 212/967-5510 es for management teams whose in our DNA. 205 E. 42nd St., 14th Floor principal focus must be dedicated Clients seek out Gladstone Place www.MarketingMaven.com New York, NY 10017 [email protected] to marshaling an effective opera- for counsel on a range of matters, 212/838-0220 tional and financial response. At including mergers & acquisitions, www.infiniteglobal.com Los Angeles Headquarters such moments, FTI Consulting’s shareholder activism, IPOs & www.linkedin.com/company/ 310/994-7380 crisis communications experts help spinoffs, crisis situations, strategic infiniteglobal/ Lindsey Carnett, CEO & President our clients prevent or minimize ex- positioning issues, and corporate twitter.com/igc_us posure, maintain their freedom to governance communications. Bicoastal integrated marketing Additional offices: San Francisco, operate, and ultimately protect their Gladstone Place strives to build Chicago,Washington, DC and and strategic communications enterprise value. long-term, trusted relationships by London firm, Marketing Maven, focuses Our approach is grounded in delivering the highest quality work on media relations, investor rela- foundational message develop- product, paired with uncompromis- Jamie Diaferia, Founder & CEO tions, issues management, crisis ment, along with disciplined and ing ethics, integrity and judgment. Zach Olsen, President communications and public affairs. nimble scenario-based planning We are a highly-focused firm, de- We are in constant communication — drawing on our prior experi- termined to always be there for Infinite Global is an award-win- with key financial media, analysts, ence to develop tailored commu- our clients’ most critical communi- ning communications agency, pro- shareholders and influencers on nications strategies that account cations needs. Our work is under- viding PR, Branding and Content to behalf of our clients. From tradi- for various contingencies and all pinned by a culture of strong ethics, professional services firms and cor- tional earned media to new forms potential outcomes. Our wide-rang- professional excellence, high integ- porations. Led by seasoned media of social engagement, Marketing

44 JANUARY 2020 | WWW.ODWYERPR.COM | ADVERTISING SECTION w Profiles of Crisis Communications Firms Maven drives conversations while & legislative transaction approvals, owned partner offices in 115 cities es with genuine two-way dialogue. maintaining a positive reputation data breaches, product recalls, ex- on six continents. Visit www.peppercomm.com or for clients by delivering newswor- ecutive transitions, workplace ac- find us @Peppercomm. thy messages to key audiences, us- cidents, and environmental crises. PEPPERCOMM ing a range of platforms. The solutions we put in place are PUBLIC From high profile litigation, customized to meet the needs of all bankruptcy or restructuring an- 470 Park Ave. South, 5th flr. North COMMUNICATIONS our client’s stakeholders from Wall New York, NY 10016 nouncements, analyst calls with Street to Capitol Hill to employees 212/931-6100 INC. media, public affairs issues with to domestic and international busi- [email protected] utilities companies, law enforce- ness partners. www.peppercomm.com Partner in The Worldcom Public ment association communications, We maintain an alliance of con- Relations Group mergers and acquisition stakehold- sultancies with offices in: New Steve Cody, CEO and Founder One E. Wacker Drive, 24th Floor er communications to reputation York, Chicago, Boston, San Fran- Ann Barlow, Senior Partner & Chicago, IL 60601 management for educational in- cisco, Denver, Nashville, and Lon- President, West Coast 312/558-1770 stitutions, our strategic execution don. Jacqueline Kolek, Senior Partner [email protected] is core to the success of our cam- & General Manager, New York www.pcipr.com paigns for financial and profession- Office PADILLA Maggie O’Neill, Senior Partner & Jill Allread, APR, CEO al services clients. Chief Client Officer Craig Pugh, President Marketing Maven is 8(a) certi- 1101 West River Parkway Tara Lilien, Partner & Chief Talent Pamela Oettel, COO/CFO fied by the U.S. Small Business Suite 400 (Headquarters) Officer Administration, Women’s Business Minneapolis, MN 55415 Bringing calm and strategy to Enterprise (WBE), has WOSB sta- 612/455-1700 Peppercomm is an award-win- clients in crisis, Public Commu- tus with the government and DBE, PadillaCo.com ning strategic, integrated commu- nications Inc. works closely with CUCP and CPUC certification. nications and marketing agency our clients to prepare them to ef- Brian Ellis, Executive Vice headquartered in New York City fectively handle situations that can President with offices in San Francisco and THE Bob McNaney, Senior Vice threaten an organization’s brand President London. The firm combines 25 and erode consumer confidence. MONTGOMERY award-winning years of expertise We partner with clients from pre- Crises can come from any di- serving blue chip and breakout vention through the challenges of STRATEGIES rection, and each one represents clients with forward-thinking new managing issues to then thriving in GROUP a moment of truth for your brand service offerings and the freshness post-crisis recovery. and your reputation. Fortunately, of a start-up. This unique mix of PCI’s experienced counselors 2001 L St., NW the Crisis + Critical Issues Team experience and energy attracts and consistently delivers award-win- Sixth Floor at Padilla is prepared to shepherd empowers teams with a creative ning campaigns for clients with Washington, DC 20036 our clients through the storm with a edge, drive and a passion for pro- reputation management and en- 202/255-0737 thorough, rapid-response protocol moting, protecting and connecting hancement needs in all fields, in- www.tmsgr.com and our 24-hour emergency hotline clients in a fast-changing market- cluding healthcare companies and (1.877.PR ER 911). We provide place. associations; conservation, zoo Michael W. Robinson, Chairman & CEO our clients with the confidence to Peppercomm has guided count- and aquarium organizations; gov- [email protected] manage challenging situations and less clients through a wide vari- ernment agencies and nonprofits credible messaging that protects ety of crises including consumer of all sizes. When an organization The Montgomery Strategies their reputations. product recalls, social media gaffes faces trouble, a thorough and stra- Group is a full-service agency That work begins before the cri- and class action lawsuits. We’ve tegic crisis communications plan is with broad expertise in crisis and sis strikes. We first help our clients worked with a large manufacturing vital. We work with clients to iden- litigation communications, repu- measure their level of preparedness company to address backlash on tify, plan for, and mitigate crises tation management, public affairs with our Crisis IQ. Based on that its social-media channels follow- that have the potential to negative- and regulatory advocacy, financial analysis, we develop plans and ing a product recall, a wholesale ly shape public opinion and disrupt communications and transactions, messaging to address the prima- manufacturer accused of selling business. as well as marketing and brand ry threats facing the business and weapons to terrorists, and a tech- The PCI team has extensive ex- awareness. practice drills designed to expose nology company whose founder perience helping clients manage We draw on decades of collective them to the pressures of a real cri- was arrested for embezzlement their reputational risk through experience as trusted counselors sis. one week after the firm’s IPO. In crisis communications planning and strategists to global C-Suite Padilla is an independently op- each case, we helped these clients and implementation. We also have executives, Boards of Directors, erated, globally resourced public navigate through the uncertainty, specialists to provide spokesper- marketplace leaders, private equity relations and communication com- manage their reputations, and sur- son training and coaching on how investors, hedge fund managers, pany with offices across the United vive intact. to best articulate company values and trade association officials – States. The agency builds, grows Corporate purpose continues to and messages that can restore the with a team that includes former and protects brands and reputations be a buzzword in communications public faith and support. senior communications leaders worldwide by creating purposeful with many brands taking a stand PCI offers clients a specialized, from the SEC, The White House, connections with the people who on societal issues to drive mar- post-crisis communication recov- Department of Justice, Federal Re- matter most through public rela- keting programs. Peppercomm’s ery model based on rapid response; serve, FINRA, NASDAQ, Capitol tions, advertising, digital and social STANDSMART Purpose Stress ongoing and proactive communi- Hill, the Wall Street Journal, the marketing, investor relations and Test evaluates brands’ business cation; and inspired thought lead- New York Times, CNBC, and a host brand strategy. Padilla includes the practices to ensure credibility and ership that is critical to companies of Fortune 500 companies and brand consultancy of Joe Smith, the authenticity to stand behind their of all sizes. In recent years, PCI de- global consultancies. food and nutrition experts at Food- corporate purpose. Peppercomm’s veloped deep experience and skills The breadth of our award-win- Minds and the research authorities Employee Engagement helps Chief in assisting clients to communicate ning team includes expertise across at SMS Research Advisors. Padilla Human Resource Officers develop effectively through natural and all types of criminal and civil liti- is an AVENIR GLOBAL compa- insight-led communications pro- man-made disasters and through gation, regulatory enforcement and ny and a founding member of the grams to attract and retain talent, personnel and labor issues, includ- policy actions, Congressional & Worldcom Public Relations Group, ensure employees are informed ing cases of #MeToo allegations State AG investigations, regulatory a partnership of 132 independently and engaged, and create workplac- and company culture change,

ADVERTISING SECTION | WWW.ODWYERPR.COM | JANUARY 2020 45 Profiles of Crisis Communications Firms QORVIS ed strategic thinking and robust, agile execution. Our role includes COMMUNICATIONS strategy development and ongoing counsel, research and message test- 1201 Connecticut Ave. NW ing, preparation of multi-audience Suite 1000 communications, development Washington, D.C. 20036 and execution of social media and 202/841-9090 [email protected] digital strategies, media relations, www.Qorvis.com investor relations, on-site support, and post-event reputation tracking. Michael Petruzzelo, Managing SVC is a recognized leader in Director strategic communications with Matt Lauer, Executive VP over 25 years of experience sup- porting clients on long-term posi- Crisis communications is gener- tioning and high-stakes situations. ally thought of as rapid response We are experienced in communi- when a crisis hits. At Qorvis Com- cating with all key stakeholders, munications, we believe that if you including journalists, investors, an- wait to handle a crisis until after alysts, employees, lawmakers and it hits, you are too late. Based in regulators. Washington, our crisis experts come from the world of politi- cal campaigns in which crisis is a SITRICK AND part of everyday life. Successful COMPANY political campaigns can handle crisis because they have done op- 800/288-8809 position research and know their www.sitrick.com opponents’ vulnerabilities and Michelle Ubben, Sachs Media Group Partner and President; and Ron Los Angeles: 310/788-2850 potential issues as well as their Sachs, Sachs Media Group Founder and CEO. New York: 212/573-6100 own. Rarely if ever do major mul- San Francisco: 415/999-9634 Denver: 720/904-8560 tinational corporations undertake a diverse sectors navigate the treach- full-scale vulnerability assessment Washington, D.C.: 443/977-7215 ReviveHealth, a Weber Shand- erous waters of high-profile crises Boston: 617/897-0326 to predict potential future commu- wick company, is a full-service with unwavering guidance, sup- nications challenges. Because of agency focused on the intersection port, and a seasoned crisis manage- Michael S. Sitrick, Chairman and our extensive political experience, of healthcare delivery, finance, and ment team. The key to weathering CEO we approach crisis with a holis- innovation. The agency’s work any crisis is preparation; that’s tic, methodical and 4-stage plan; has been recognized as Healthcare where Crisis Defense™ comes in. Less important than what you PREDICT potential crises ahead of Agency of the Year Finalist (The Sachs Media Group’s Crisis De- say about yourself is what others time, PREPARE to deal with them Holmes Report), and the Crisis fense™ service will help you pre- say about you. as they arise, PUSH BACK when Communications Agency of the pare, train and develop a plan to • The New York Times: “The the time comes, and then PIVOT Year (Black Book). Headquartered help ready your organization in ad- City’s Most Prominent Cri- seamlessly back to your brand pos- in Nashville with other offices in vance of a crisis and all through it. sis-Management Firm.” itives. We believe the bottom line Boston, Santa Barbara, and Minne- • Forbes: “The crew from the is: If you do not predict and then apolis, ReviveHealth’s dedicated SARD VERBINNEN television magazine is banging on prepare for negative issues and cri- Issues practice is led by veterans your door. You can have the se- sis, there is little chance of success with proven experience in help- & CO curity guard throw them out and at pushing back and pivoting back ing high profile healthcare clients know they’ll trash you. Or you to the brand narrative. At Qorvis, overcome controversy, protect the 909 Third Avenue, 32nd Floor can sit down with them and figure we help our clients win at all four reputation of their brand, and build New York, NY 10022 that out of the hour you give them, stages. public support. Through strategies 212/687-8080 they’ll use only 40 seconds on air. deeply rooted in an understanding www.sardverb.com And those 40 seconds will make REVIVEHEALTH of today’s unpredictable and turbu- [email protected] you look very guilty. Better solu- lent healthcare environment — and tion, call Mike Sitrick.” Office Locations: New York, Chica- • BusinessWeek: That’s unbeliev- 209 10th Avenue South, Suite 214 holding a firm grasp of the rapidly go, San Francisco, Los Angeles, Nashville, TN 37203 changing media and stakeholder London, Houston, Hong Kong, able. This is the heavy artillery.” 615/742-7242 environment — we execute pro- Washington, D.C., Boston. Quote is from the CEO of one of [email protected] grams that advance and protect the the largest PR firms in the world, www.thinkrevivehealth.com reputation of our clients, pro-ac- George Sard, Chairman & Co-CEO after learning we were brought in tively manage risk across their Paul Verbinnen, Co-CEO on the other side of a contentious Brandon Edwards, CEO, be@ enterprise, and position them for Andrew Cole, Co-President matter in which his firm was in- thinkrevivehealth.com what’s next. Paul Kranhold, Co-President volved. Malea Reising, SVP of Payor/Pro- Ed Gillespie, Managing Director Since our firm’s founding 31 and Chairman of SVC Public Affairs vider, [email protected] years ago, we have been consis- Ryan Colaianni, SVP of Issues SACHS MEDIA Crisis, [email protected] SVC provides candid, pragmatic tently ranked among the top crisis GROUP counsel to boards, senior execu- and strategic communications firm tives, and high-profile individu- in the nation. 114 S. Duval St. als on a wide range of crises and The majority of the firm’s senior View & download profiles of Tallahassee, FL 32301 special situations, from product executives are former editors and 850/222-1996 reporters from news organiza- hundreds of PR firms specializing in Fax: 850/224-2882 recalls and industrial catastrophes, a dozen industry areas at: to sudden leadership changes and tions that include the Wall Street www.sachsmedia.com Journal, the New York Times, www.odwyerpr.com major regulatory events. We un- For nearly a quarter-century, derstand the critical importance of Bloomberg, Los Angeles Times, Sachs Media Group has helped speed, combined with sophisticat- Forbes, CBS News, and NBC

46 JANUARY 2020 | WWW.ODWYERPR.COM | ADVERTISING SECTION Profiles of Crisis Communications Firms

News. We also have former prac- alytics and measurement; public section of public policy and busi- to create the right strategy and put ticing attorneys and business ex- affairs; and investor relations — to ness. The firm works within edu- the right support behind it to con- ecutives. public and private companies as cation, healthcare and real estate trol the narrative from the start and Matters with which we have well as investors, associations and sectors, and with corporations and stay focused on your priorities. been involved include litigation individuals. non-profit organizations to deliver Our experience spans a variety support of all kinds; intellectu- We are experts at assisting cli- integrated communications strate- of situations including corpo- al property matters, allegations ents when unforeseen events gies that include: messaging, me- rate litigation, executive chang- of stock manipulation, wrongful threaten to impact their business dia relations & training, govern- es, consumer and special interest termination, contract disputes, or damage their reputation. We ment relations, digital and social boycotts, workplace violence, allegations of fraud and fraudu- are known for our intelligence, in- campaigns, and development of employee misconduct, financial lent inducement, wrongful death tensity, creativity and focus on get- creative content that helps clients improprieties, environmental is- claims, allegations of illegal drug ting results. Whether the situation achieve their goals. sues, product tampering and many use, SEC matters, and a variety calls for developing and delivering We believe that at the core of ad- others. Stanton’s efforts help cli- of other white-collar crimes. We the right messages to the audienc- vancing an organization’s mission ents minimize negative attention have also handled criminal and es that matter or advising on high- is protecting it. Crisis planning and and prevent escalation of vulner- civil cases against companies and stakes deals or crises, our goal is management is a defining strength abilities during crisis situations. their executives for such things as the same — to drive winning out- of our organization. Our national- That’s why you’ve never heard of price fixing, insurance fraud, op- comes for our clients. ly-recognized senior team of crisis some of our best crisis work. tions backdating, antitrust viola- We have become a go-to firm managers comes from journalism Clients: 3i, Albright Capital tions, race and sex discrimination, when these crises and special situ- and politics. We have developed Management, Allianz Global Cor- sexual harassment, racism and ations occur by listening to our cli- crisis plans for corporations, insti- porate & Specialty, Alpine Inves- #MeToo matters. We have a sig- ents, understanding the situation, tutions, and mission-focused orga- tors, Bain Capital, Brevet Capital, nificant data breach, mergers and determining the risks to their busi- nizations, and have played a key Carl Marks Advisors, Conning acquisitions and corporate gov- ness and delivering candid advice role in many sensitive and complex Asset Management, CSAA, CVC ernance practice and have done to management teams, boards, ex- issues including data breaches, Capital Partners, DealCloud, extensive work combatting short ecutives and organizations when public health issues, labor nego- Digital Colony, Ease, Great Hill sellers. Other issues include sensi- they need it most. Clients have tiations and strikes, bankruptcies Partners, FFL Partners, HGGC, tive environmental matters, racke- the benefit of working with senior and business failures, accusations Integrity Marketing Group, Lin- teering cases, family disputes, and executives with decades of experi- of sexual harassment and abuse, colnshire Management, Makena high-profile divorces, reputation ence who offer professional coun- Title IX complaints, regulatory Capital, Marin Health, One Eq- management and reputational po- sel in all phases of crisis planning investigations, workplace violence uity Partners, Pine Brook, Sun sitioning. We have also been in- and response, leading to immedi- and natural disasters. We excel at Capital, Tanenbaum Center for volved in helping to launch such ate results. working with both in-house and Interreligious Understanding, T1D firms as Oaktree Capital. Beyond specific crisis situations, outside legal and communications Fund, TD Ameritrade, THL Credit, Offices are in Los Angeles, San we develop effective and action- teams to devise strategies that Toorak Capital Partners, Vertical Francisco, New York, Boston and able contingency plans in close dovetail with the legal strategy. Bridge and VSS. Washington, D.C., though we have coordination with a client’s legal, handled cases all over the world. financial, marketing, communica- For additional information in- tions and government relations/ STANTON STANTON cluding clients for whom our work lobbying advisors. Our approach 880 Third Ave. COMMUNICATIONS was public and additional media provides best-practices and en- New York, NY 10022 comments about our firm see: hances client procedures and ap- 212/366-5300 INC. www.sitrick.com. propriate training of personnel be- Fax: 212/366-5301 fore and during a crisis. When the [email protected] 1875 Connecticut Ave., NW 10th Fl. unexpected happens, we actively www.stantonprm.com Washington, DC 20009 SLOANE & manage and support implementing 202/223-4933 COMPANY the appropriate communications Alex Stanton, CEO www.stantoncomm.com tactics. After the crisis subsides, Tom Faust, Charlyn Lusk, Manag- ing Directors Peter V. Stanton, CEO 7 Times Square, 17th flr. we help clients restore their cred- Katrin Lieberwirth, Liam Collopy, Lori A. Russo, President New York, NY 10036 ibility and reputation in the mar- SVPs 212/486-9500 ketplace. The way companies act in the Fax: 212/486-9094 SOLOMON Stanton provides a full range of first minutes of a crisis can make or [email protected] senior-level counsel to protect cor- break reputations. Darren Brandt, Whit Clay, MCCOWN & porate reputations before, during Stanton Communications under- Co-CEOs and after a crisis hits, when criti- stands and helps clients navigate COMPANY INC. cal issues arise, and through major complex contingencies. Our Crisis Sloane & Company is an indus- transitions. Our expertise helps GPS service provides guidance, try-leading strategic communica- 177 Milk Street, Suite 610 clients prevent crises through positioning and strategy that estab- Boston, MA 02109 tions firm that provides a range of 617/695-9555 thoughtful planning and oversight. lishes a strong course for prudent crisis-focused services around sit- www.solomonmccown.com In the event a crisis does occur, decisions and constructive action. uations including: shareholder ac- Twitter: @SolomonMcCown we help contain the situation by As a strategic communications tivism; litigation; unforeseen man- managing media coverage and ex- firm, we provide crisis manage- agement changes; Board issues; 205 Hudson Street ecuting proactive communications ment, counsel, and sophisticated employee issues; cybersecurity; New York, NY 10013 to offset reputational damage and reputation enhancement programs natural disasters; product integrity; 917/336-7427 repair relationships with key con- among other services. Our offices regulatory and legislative issues; stituents. in Washington, D.C., New York and Helene Solomon, CEO bankruptcies / restructurings; en- Ashley McCown, President Stanton works with senior lead- Baltimore are led by professionals vironmental issues; and corporate [email protected] ership teams, corporate task forces, with proven expertise in addressing governance. More broadly, we outside counsel and other advisors challenging circumstances across a provide strategic counsel and sup- With offices in Boston and New to develop comprehensive com- variety of industries. We provide port around corporate and finan- York, Solomon McCown (SM&) munications strategies that ensure round-the clock support and effec- cial public relations; transactions; supports clients that face complex, our clients are fully prepared. We tive management of delicate and strategic insights; messaging, an- mission-critical issues at the inter- apply our decades of experience difficult situations.

WWW.ODWYERPR.COM | JANUARY 2020 47 OPINION Professional Development hysterical rant by a notorious Exxon hat- Exxon wins, truth prevails er halfway through the trial that called out about the risks of climate change. After the the company and its industry for knowing By Fraser Seitel uber-ambitious Schneiderman was “#Me- full well that they were the primary cul- Tooed” out of his job, his AG successors prits for a “planet headed toward a climate f you, like most of your fellow compa- passionately picked up the anti-Exxon cud- catastrophe, but they keep drilling away, triots, have been consumed lately by gel. trying to squeeze the last nickel from their Ithe gripping impeachment drama in Over the next five years, the Times—a deadly product.” Washington (yawn), or the scurrilous ac- notoriously difficult medium for publici- The writer concluded by applying a bit cusation that the ty-seeking public relations representatives of what might graciously be characterized New England to crack—nonetheless dutifully awarded as “good-natured pressure” on the judge in Patriots would Prof. Oreskes ample space to publish both the case by calling him out by name and actually cheat “research studies” that challenged Exxon’s beseeching him to “determine whether to win (groan), knowledge of climate change as well as op- Exxon’s misrepresentations violated New or the news that ed articles elaborating on why her research York securities law.” back-broken Har- was right. In the end, of course, as the Times report- vey Weinstein has The Times next appointed a full-time cli- ed in a short piece hidden inside the paper bribed his way out mate change reporter, a decent chap named that you likely missed, the judge found in of prison (phew) John Schwartz, to focus on Exxon as the favor of Exxon. Indeed, despite the hysteri- … then you ringleader of climate change deniers. cal rantings of its critics, aided and abetted probably weren’t It was Schwartz’s task to remind readers over the years by The New York Times, the Fraser P. Seitel has periodically of Exxon’s alleged deceit … first judge concluded that the state “failed to es- been a communications paying attention consultant, author and a few weeks ago revealing that other state AGs had joined tablish by a preponderance of the evidence” teacher for more than when a signifi- the New York Exxon investigation … then that Exxon had done anything wrong. 30 years. He is the au- cant, long-awaited reporting on Oreskes’ “seminal” research of After the verdict, the company comment- thor of the Prentice-Hall court case was de- how Exxon misled the public … and finally ed that the case affirmed its position from teet, The Practice of announcing on Page One in 2018 that New the beginning that it had reported accu- Public Relations. cided in New York City. York State had filed suit against Exxon for rately over the years as the science on cli- If so, you’re to be defrauding shareholders about the risks of mate change became more certain and that forgiven, because the New York Times also climate change. the whole orchestrated campaign against it buried the court decision—New York State Triumphantly, in October 2018, Mr. was, therefore, baseless. v. Exxon Mobil—even though that paper Schwartz and the Times informed its read- New York AG Letitia James, on the oth- had engaged in a five-year, front-page cru- ers—on the front page—that at long last, er hand, wasn’t buying the Exxon blather. sade to, well, bury the oil company for its al- “New York Sues Exxon Mobil, saying it De- “For the first time in history,” she crowed, leged role in perpetuating global warming. ceived Shareholders on Climate Change.” “Exxon Mobil was compelled to answer In a day marked by “alternative facts” During the trial’s three months, the Times publicly for their internal decisions that and “false assertions” and “Pinocchio fact remained in attack mode, periodically al- misled investors.” checks” and “fake news,” the fact that dread- lowing Exxon enemies to hyperventilate And all it cost to find out that the rab- ed Exxon prevailed despite a tidal wave of on the op-ed page, hoping against hope to ble rousers were wrong and the “bad guys” relentless negative publicity should be wel- influence the judge to find the company were telling the truth were several million come news to any communicator who be- guilty of sins against humanity. dollars out of taxpayer pockets. Such a lieves in the power of truth over distortion, Typical of the op-ed opprobrium was a deal.  bullying and hysteria. In case you missed it, here’s a brief syn- Fairness, sustainability defines Alpha Gen opsis of the campaign—not-so-subtly engi- neered by the formally-objective New York espite their young age, members of Virtually all (95 percent) of Generation Times—to bring Exxon down. Generation Alpha—or those born Alpha members polled said they consider The Times’ anti-Exxon march began in Dafter 2010—are highly conscientious taking care of the environment to be an im- 2015, when it ran a glowing profile—how and already maintain strong opinions re- portant issue, compared to only 37 percent many times has that happened? —of Har- garding some of the biggest issues facing the of Baby Boomers and 57 percent of Millen- vard Professor Naomi Oreskes, a prominent world, according to research commissioned nials. And more than a third (38 percent) climate change advocate and virulent Exxon by Hotwire. of Generation Alpha said they think it’s enemy (although she demurely denies it). Hotwire’s report found that while 96 per- important to recycle too, compared to less The Times gushed over Prof. Oreskes’ cent of Generation Alpha members believe than a quarter (22 percent) of both Millen- book, “Merchants of Doubt,” which ques- that people should be treated fairly no mat- nials and Baby Boomers. tioned the motives and morals of scientists, ter what they look like, only 79 percent of When it comes to the issues that matter such as those at Exxon who played down Millennials and 58 percent of Baby Boom- most to Generation Alpha kids, “keeping the dangers of climate change. ers said they considered this issue import- children safe at school” (97 percent), “mak- Later that year, the Times announced ant when they were kids. ing sure everyone has enough food to eat” breathlessly that New York’s Attorney Gen- The concept of being accepted for who (97 percent), ensuring that “boys and girls eral Eric Schneiderman, drawing liberally you are also ranked as a big issue of impor- are treated fairly” (96 percent) and “making from Prof. Oreskes’ research, had sub- tance for Alpha respondents (93 percent), sure everyone has a place to live” (96 per- poenaed Exxon to investigate whether the compared to 82 percent of Millennials and cent) were the issues to hold the highest company lied to the public and investors 78 percent of Baby Boomers. rankings among these respondents. 

48 JANUARY 2020 | WWW.ODWYERPR.COM Financial Management Financial planning advice for PR principals

By Richard Goldstein tirement investments that have dropped in equately funded your retirement accounts, value. you should do everything you can to boost uring the course of the year, I always In addition, there’s the psychological ben- those savings. get a few questions regarding wheth- efit of knowing you’re free of this expense. Also, liquidating a large portion of your Der paying off your mortgage makes If you’re like many people, your mortgage is investments to pay off your mortgage might financial sense. your largest monthly bill. leave you “house poor,” with much of your Fewer Ameri- What about itemizing … wealth tied to your home and not easily ac- cans are paying off One of the reasons often given for hang- cessible in an emergency. their mortgage be- ing onto a mortgage is the ability to deduct There might be penalties … fore they retire. A from your taxable income. But the 2017 Before paying off your mortgage, check to Fannie Mae study “Job Cuts and Jobs Act” nearly doubled the insure there’s no prepayment penalty. The found that less standard deduction to $12,000 for single Dodd-Frank Act of 2010 limited lender’s than 50 percent of filers and $24,000 for joint filers. Even with ability to impose penalties on many mort- homeowners age a mortgage, you might not have enough to- gages, but it still makes sense to confirm 65 to 69 were mort- tal deductions to making itemizing worth- this. Also, check that your lender will apply gage-free in 2015, while. Note, charitable donations and state the extra payments to your principal, rather down 10 percent and local taxes can be the tie-breaker here. than to interest. This will help you pay off from 2000. Despite If you have a $10,000 state and local in- your mortgage as quickly as possible. Richard Goldstein is a partner at Buchbind- the shift, you’ll come tax deduction and contribute $5,000 If you’re unsure of paying off your mort- er Tunick & Company probably come out to charity, you’ll still end up using the stan- gage, your CPA can offer guidance. LLP, New York, Certified ahead by eliminat- dard deduction if a joint return is filed. Something extra Public Accountants. ing your mortgage Some argue you can use the money you If you haven’t already checked the latest before you stop would put toward your mortgage to make social security changes, this is what you working. For start- other investments that may earn a higher need to know. ers, you’ll have a bigger cushion for other return. But because almost all investments Based on the increase in the Consum- expenses that are often harder to predict, fluctuate in value, paying off your mortgage er Price Index—from the third quarter of such as healthcare. is likely to offer a more riskless return. 2018 through the third quarter of 2019— It’s a good idea if … It doesn’t make sense when … Social Security and Supplemental Income When your mortgage is gone, you can Although entering retirement mort- beneficiaries will receive a 1.6 percent probably reduce the amount you withdraw gage-free can be a sensible move for many COLA for 2020. The tax rates for 2020 re- from your retirement accounts each month people, it’s not right for everyone. If you main the same as 2019: employee 7.65 per- to cover living expenses. That’s a benefit have credit card or other debt that carries cent and self-employed 15.30 percent. The when and if financial markets decline, be- a higher interest rate, you’ll want to whittle maximum taxable earnings for 2020 has cause you won’t need to sell as many re- down those balances first. If you haven’t ad- increase to $137,700 from $132,900. 

tion about it. Nearly the same number went Activism is new normal, says RF study in the other direction by boycotting or quit- More than half of Americans say they’ve taken actions to support a ting a company whose social stand was at odds with their opinions. social cause during the past six months, according to a Ruder Finn The companies that gained the most sup- survey. port for their stands on issues were Nike, By Steve Barnes Chick-fil-A, Apple, Amazon and Patagonia. ctivism is becoming a regular activity a third (30 percent) of respondents age A negative reaction to a company’s social for an increasing number of Ameri- 34-49 said they were active in supporting stance, however, need not be permanent. Acans, and that has a ripple effect on a social issue, with the 50-64 age bracket Almost three-quarters of respondents said how they view a company’s activities and following at 27 percent. Millennials lagged they would forgive a company for its stand behavior, according to a study from Ruder behind at 21 percent, trailed by Gen Zers at if a company executive explained why that Finn. nine percent. stand was important, if they could see how More than half (53 percent) of the almost Companies are taking a big part in how that stance was related to a company’s prod- 9,000 people surveyed for the study said that activism is being carried out, the study ucts and services, or if they believed the they have taken actions to support a social found. While social media (31 percent) or stance was an essential part of the company’s issue in the past six months. For many of news stories (26 percent) were the biggest history, with its employees being on board. them, the level of commitment was even influencers on actions, 25 percent were What matters most when a company is greater, with 13 percent saying they took most influenced by either a company they trying to make a case for its social stance such actions once a month, nine percent work for or one that they like. Friends and with consumers? Authenticity. Respondents saying they did so several times a month, family came in at 21 percent. said that companies should be truly invested and four percent each saying they got in- About a third of the actions that people in the causes they support, rather than just volved once a week, a few times a week or took were related to a company, with half of taking a stance as a result of external pres- daily. them supporting a company whose social sures. And it’s not Millennials or GenXers who stance the respondent agreed with by either “Activism Goes Mainstream” was based on are the biggest fuelers of this trend. Almost purchasing its products or sharing informa- a online survey conducted in October. 

WWW.ODWYERPR.COM | JANUARY 2020 49 WASHINGTON REPORT Number of journalists killed in action hits 16-year low

he Reporters Without Borders group says 49 journalists were killed during 2019, a 16-year low and a 44 percent drop from Tthe number of journos who died during 2018. The dramatic fall-off from the average 80 journalists a year mur- dered over the past two decades is largely due to the decline of re- porters killed in war zones. For instance, the 17 reporters killed in Yemen, Syria and Afghan- istan this year was half of the number who died in 2018. RWB though notes that the number of journalists killed in coun- tries that are at peace continues to be as high as previous years. For instance, ten journalists were murdered in Mexico during 2018 and 2019. Latin America is now as dangerous for journalists as the THP in November with political consultant/attorney Milan Dalal. war-torn Middle East. Dalal, who was of counsel to Brownstein Hyatt Farber Schreck, “We welcome the unprecedented fall in the number of journal- economic advisor to Sen Mark Warner (D-VA) and Legislative Di- ists killed in war zones,” RSF Secretary-General Christophe Deloire rector for Rep Gregory Meeks (D-NY) handles the Juul business. said in a statement, “but, at the same time, more and more jour- Juul spent $3.2 million for federal lobbying during the first nine nalists are being deliberately murdered in connection with their months of 2019.  work in democratic countries, which poses a real challenge for the democracies where these journalists live and work.” While the number of deaths of journalists declined, RWB reports BGR recruits Cleveland Clinic’s a 12 percent rise to 389 in the number of arbitrarily jailed reporters. China, Saudi Arabia and Egypt account for half of the number of Farmer detained journalists.  an Farmer, who was Senior Director of Government Rela- tions at the Cleveland Clinic, is joining BGR Government Soros-backed group tackles DAffairs. He will be part of BGR’s access & reimbursement working group, immigration law focusing on regulatory and payment issues faced by hospitals, product manufacturers, doctors and patients. he Open Society Policy Center, the public policy organization Prior to joining the Cleveland Clinic, Farmer worked at the Cen- established and funded by billionaire philanthropist George ters for Medicare and Medicaid Services, where he was responsible TSoros, has retained Washington-based government relations for payment policy. firm NVG to advocate on behalf of an immigration reform bill cur- He directed $230 billion in payments to private health plans that rently making its way through Congress. were part of Medicare Advantage and nearly $100 billion in outlays OSPC has retained NVG to pitch support for H.R.2214 and S. for Medicare Part D. 1123, the “NO BAN Act,” which would limit a U.S. President’s abil- Earlier, Farmer worked for Democratic Representatives Zack ity to restrict aliens from entering the country, as seen in the “travel Space (OH) and Debbie Wasserman Schultz (FL).  ban” that President Trump introduced via executive order in 2017. The NO BAN Act was introduced earlier this year by Rep. Judy Chu (D-CA) and Senator Chris Coons (D-DE). Ketchum’s Schoeneman skips to A four-person team heads the account, including Joshua Hurvitz, who was previously Legislative Director to former Rep. Anthony Curley Co. Weiner (D-NY); Eden Shiferaw, a former Staffer to Congresswom- an Marcia L. Fudge (D-OH); Irene Bueno, who was Deputy As- ayAnn Schoeneman, Ketchum Senior VP, PA Director and sistant Secretary at the HHS and a Special Assistant to President DC marketplace leader, has joined Curley Co. as Senior VP Clinton in the chief of staff’s office as well as the Domestic Policy Kand Corporate/PA Director. Council; and Andrea LaRue, who served as Counsel to former Sen- Prior to assuming command of Ketchum’s ator Majority Leader Tom Daschle.  nearly 100-member Washington outpost, Schoeneman was part of the Omnicom unit’s global research & analytics team, overseeing Juul turns to Tiger Hill Partners staffers in DC, Atlanta, Dallas, Chicago, Los Angeles and San Francisco. uul Labs has hired Tiger Hill Partners to handle federal lob- Schoeneman also did stints as VP-Communi- bying efforts regarding legislation related to e-cigarettes and cations for the Northern Virginia Chamber of JCongressional investigations. Commerce and PA Director at Weber Merritt, The San Francisco-based company, which is 35 percent owned campaign field analyst for the National Repub- KayAnn Schoeneman by Philip Morris USA corporate parent Altria, says it wants to reset lican Congressional Committee and Public In- the vapor category by hiking the user minimum age to 21, promot- formation Officer for the US Court of Appeals. ing high product standards, and promoting the effective enforce- Founded in 2003, Curley & Co. has done work for McDonald’s, ment against counterfeit and compatible products. Samsung, US Chamber of Commerce, Stuttering Foundation, JHM Group Founder and Edelman alum James Maloney launched AARP, Pet Leadership Council and Google. 

50 JANUARY 2020 | WWW.ODWYERPR.COM International PR News Bolivia’s Interim President Jeanine Anez issued an arrest warrant Mercury targets NGOs for Qatar for Morales, charging him with treason. The job of CLS is to advise the government on strengthening mnicom’s Mercury Public Affairs unit landed a $360,000 one- democracy and human rights. It will work to ensure that the 2020 year contract with Qatar for research, advice and assistance election is free and fair. Oregarding the work of nongovernmental policy institutions CLS’ representation is worth $90,000 over the three-month as- and academic institutions active in studying Middle East issues. signment. It’s in the process of finalizing a written agreement. The firm works under the auspices of the public diplomacy office Partner Juan Cortinas, former Press Secretary for Florida Repub- of Qatar’s Washington embassy. lican Congresswoman Ilena Ros-Lentinen & Communications Di- The Arab state remains under an economic/political boycott by rector for Puerto Rico federal affairs administration, and William Saudi Arabia, United Arab Emirates, Egypt and others for its cozy Moore, who did PR work in Colombia, handle the Bolivia effort. relations with Iran and hosting the Al-Jazeera satellite TV network. Omnicom owns CLS.  Mercury’s fee of $30,000 per-month could be bumped up to $40,000 in the event that the client requests that it plan, organize, staff and attend two separate thought leadership events in Qatar. GOP pro Hathaway joins Saudi Senior VP Katherine Lewis (BGR alum) and Director Kaylee Ot- terbacher (former Aide to Wisconsin Republican Congressman Jim Arabia PR push Sensenbrenner) are key personnel on the Qatar business.  athaway Strategies has signed on to provide PR and media management services to Saudi Arabia’s Washington embassy. CLS parachutes into Bolivia’s H The Indianapolis-based grassroots PA consulting shop is working as a subcontractor to LS2group, which inked a $1.5 million political mess contract with the Saudis that began Nov. 1. Anne Hathaway served as Chief of Staff for the Republican Na- LS Strategies has picked up a 90-day assignment to provide tional Committee from 2007 to 2009, helping it to raise more than strategic counsel to the government of Bolivia, which has been $400 million. She also developed RNC’s voter outreach techniques Crocked by political upheaval. and voter identification programs. Former President Evo Morales, who ruled the country for 14 Hathaway was Program Director for the 2012 GOP national con- years, has been granted refugee status in Argentina. vention in Tampa and its liaison to the Mitt Romney campaign. He fled to Mexico following a contested election in October after Her firm’s contract runs from Nov. 22 through Oct. 31. It receives his government was charged with manipulating the results. a $10,000 monthly fee. 

FARA News  NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals. For a complete list of filings, visit www.fara.gov.

Manatos & Manatos, Washington, D.C., registered Dec. 5, 2019 for Hellenic Ministry of Foreign Affairs, Athens, Greece, regarding efforts to strengthen U.S.-Greece bilateral relations and help U.S. policymakers better understand and appreciate Greece’s primary importance to the U.S. as an anchor of political stability and shared values in the Eastern Mediterranean region and the Balkans. Zionist Advocacy, Washington, D.C., registered Dec. 13, 2019 for International Legal Forum, Jerusalem, Israel, regarding assistance in submitting reports of terrorist connections to financial services firms and prosecuting authorities. Mediastrategia, Lucca, Italy, registered Dec. 8, 2019 for Confindustria, Rome, Italy, regarding visibility of Confindustria (Italian equivalent of U.S. Chamber of Commerce) as well as Italian luxury goods, and the economic importance of Italian-U.S. trade. RJI Capital Corporation, Arlington, VA, registered Dec. 12, 2019 for Ministry of Justice of the Republic of Kazakhstan, Kazakhstan, regarding effective representation before the U.S. House of Representatives and Senate, including but not limited to the U.S. Department of State. Lobbying News G NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

Tiger Hill Partners LLC, Washington, D.C., registered Dec. 19, 2019 for Juul Labs Inc., San Francisco, CA, regarding legislation related to e-ciga- rettes and congressional investigations. Winning Strategies Washington, Washington, D.C., registered Dec. 20, 2019 for Americans for Transparency & Accountability, Warrenton, VA, regarding homeland security and cyber security issues. Subject Matter, Washington, D.C., registered Dec. 17, 2019 for Bloomberg Philanthropies, New York, NY, regarding Reversing the Youth Tobacco Epidemic Act of 2019 which would raise the minimum purchasing age for all tobacco products to 21 years old, ban all flavored tobacco products includ- ing menthol cigarettes and prohibit all online sales of e-cigarettes. Cozen O’Connor Public Strategies, Washington, D.C., registered Dec. 16, 2019 for Bitcoin Association, St. John’s, Antigua, regarding development of a regulatory environment that fosters lawful conduct while enabling cryptocurrency and blockchain innovation. BGR Government Affairs, Washington, D.C., registered Dec. 18, 2019 for McClatchy, Sacramento, CA, regarding strategic guidance and counsel on pension issues.

WWW.ODWYERPR.COM | JANUARY 2020 51 2020 PR Buyer’s Guide

54 - Annual Reports/Design/Branding 54 - Associations 56 - Awards 58 - Broadcast Monitoring Services 58 - Celebrities 58 - Clipping Services 58 - Content Marketing 58 - Conventions/Conference Planners 58 - Copywriters 59 - CPA/Consulting Services 59 - Crisis Management 60 - Directories 61 - Directory Publishers 61 - Editorial Distribution & Services 61 - Education 62 - Electronic Newsfeeds/Satellite Svcs. 63 - Employment Services 63 - Executive Search 63 - Fulfillment 64 - Graphic Services 64 - Integrated Marketing & PR 64 - Interactive/Multimedia Services 65 - Mailing Services 65 - Management Consultants 65 - Measurement and Evaluation 65 - Media Lists 65 - Media Monitoring 65 - Media Tours/Roadshows Media Training - 66 Mergers & Acquisitions - 67 Newsletters - 67 Newswires/Press Services - 67 Photo Distribution - 67 Photographers/Stock Photos - 67 PR Salary/Compensation Analysis - 68 Press Release Distribution - 68 Printing - 68 Promotions - 68 Public Relations Networks - 69 Public Service Announcements - 69 Radio - 70 Research - 72 Satellite Media Tours - 73 Search Engine Optimization (SEO) - 75 Social Media - 76 Software - 76 Speakers Service (Talent) - 77 Special Events - 77 Television (TV) Production - 78 Translation Services - 78 Video - 78 Webcasting - 80 Website Development - 80

Index to Listed Companies - 82 ANNUAL REPORTS/BRANDING 2020 PR BUYER’S GUIDE Annual Reports/ American Marketing Association, The, CPR, The International Institute For 130 E. Randolf St., 22nd flr., Chicago, IL, Conflict Prevention and Resolution, Design/Branding 60601. 312/542-9000. www.ama.org. Russ 30 East 33rd St., 6th flr., New York, NY, Klein, CEO. 10016. 212/949-6490. www.cpradr.org. Bernhardt Fudyma Design Group, 55 Allen Waxman, Pres. & CEO. East End Ave., #7K, New York, NY, 10028. Arthur W. Page Society, 230 Park Ave., 212/889-9337. www.bfdg.com. Craig #455, New York, NY, 10169. 212/400-7959. Florida PR Association, 40 Sarasota Ctr. Bernhardt, Partner & Creative Director. www.awpagesociety.com. Roger Bolton, Blvd., #107, Sarasota, FL, 34240. 941/365- Pres. 2135. www.fpra.org. Cheray Keyes-Shima, Eisenberg & Associates, 1444 Oak Lawn, Exec. Dir. #105, Dallas, TX, 75207. 214/528-5990. ASAE: The Center For Assn. Leadership, www.eisenberginc.com. Arthur Eisenberg, 1575 I St., N.W., Washington, DC, 20005. Healthcare Businesswomen’s Association, Founder. 202/371-0940. www.asaecenter.org. Lauren 373 Route 46 West, Bldg. E, #215, Fairfield, Precker, Sr. Mgr., PR & Social Media. NJ, 07004. 973/575-0606. www.hbanet.org. Galperin Design Inc., 2280 Frederick Laurie Cooke, Pres. & CEO. Douglass Blvd., #9D, New York, NY, 10027. Association for Conflict Resolution, P.O. 212/873-1121. www.galperindesign.com. Box 5, Eagle, NE, 68347. 202/780-5999. Hispanic Public Relations Association, Peter Galperin, Pres. www.acrnet.org. Becky Bartness, Pres. P.O. Box 86760, Los Angeles, CA, 90086. [email protected]; www.hpra-usa.org. Johnson Strategic Communications, Association for Education in Journalism Stephen Chavez, Pres., LA Chapter. Inc., P.O. Box 27227, Overland Park, KS, and Mass Communication, 234 Outlet 66225-7227. 913/649-8885. Pointe Blvd., Ste. A, Columbia, SC, 29210. Hospitality Sales & Marketing Association www.johnsonstrategic.com. 803/798-0271; fax: 803/772-3509. Int’l., 7918 Jones Branch Dr., #300, Richard Johnson, Pres. www.aejmc.org. Jennifer McGill, Exec. Dir. McLean, VA, 22102. 703/506-3280. www. hsmai.org. Robert A. Gilbert, Pres. & CEO. Lippincott, 499 Park Ave., New York, NY, Association for Women in 10022. 212/521-0000. www.lippincott.com. Communications, The, 1717 E. Republic Idealliance, 1800 Diagonal Rd., #320, Richard Wilke, Dir., Global Business Rd., Ste. A, Springfield, MO, 65804. Alexandria, VA, 22314. 703/837-1070. Development. 417/886-8606. www.womcom.org. Kandice www.idealliance.org. Timothy Baechle, Matteson, Membership. CEO. Point Five Design, 118 E. 25th St., 10th flr., New York, NY, 10010. 212/414-4309. Association of Marketing and Institute for PR, University of Florida, www.point5.com. Alissa Levin, Founder. Communications Professionals, 127 P.O. Box 118400, Weimer Hall, Gainesville, Pittsburg St., Dallas, TX, 75027. 214/377- FL, 32611-8400. 352/392-0280. 3524. www.amcpros.com. www.instituteforpr.org. Tina McCorkindale, Pres. & CEO. Associations Association of National Advertisers (ANA), 10 Grand Central, 155 E. 44th St., International Association of Business Advertising Club of New York, 989 Ave. of New York, NY, 10017. 212/697-5950. Communicators, 649 Mission St., 5th flr., the Americas, 7th flr., New York, NY, 10018. www.ana.net. John Wolfe, Dir., PR. San Francisco, CA, 94105. 415/544-4700; 212/533-8080. www.theadvertisingclub.org. fax: 415/544-4747. www.iabc.com. Mike Gina Grillo, Pres. & CEO. Association of Strategic Alliance Holden, Sr. Mktg. Mgr. Professionals, 129A Morgan Drive, Advertising Specialty Institute, 4800 Street Norwood, MA, 02062. 781/562-1630. info@ International Association of Business Rd., Trevose, PA, 19053. 800/546-1350. strategic-alliances.org; www.strategic- Communicators, Wash., D.C. Chapter, 200 www.asicentral.com. Timothy M. Andrews, alliances.org. Mike Leonetti, Pres. & CEO. Little Falls St., #205, Falls Church, VA, Pres. & CEO. 22046. 703/267-2322. Automotive PR Council, Original www.iabcdcmetro.org. Alliance for Women in Media, 2365 Equipment Suppliers Assn., 25925 Harrodsburg Rd., #A325, Lexington, Telegraph Rd., #350, Southfield, MI, 48033. International Association of Speakers KY, 40504. 202/750-3664. www. 248/952-6401. [email protected]; www.oesa. Bureaus, 1850 E. Southern Ave., Tempe, allwomeninmedia.org. Becky Brooks, Exec. org. Jeff Laskowski, Sr. Mgr., Comms. AZ, 85282. 480/839-1423. www.iasbweb. Director. org. Marie Fredette, Exec. VP. British American Business Inc., 52 American Association of Advertising Vanderbilt Ave., 20th flr., New York, NY, International PR Assn., IPRA, Suite 5879, Agencies (4As), 1065 Ave. of the Americas, 10017. 212/661-4060; fax: 212/661-4074. P.O. Box 6945, London, W1A 6US, U.K. 44 16th flr., New York, NY, 10018. 212/682- www.babinc.org. Duncan Edwards, CEO. 1634 818308. www.ipra.org. 2500. www.aaaa.org. Marla Kaplowitz, Pres. & CEO. Chief Marketing Officer Council, 1494 International Women’s Media Hamilton Ave., San Jose, CA, 95125. Foundation, 1625 K St., N.W., #1275, American Association of Political 408/677-5333. www.cmocouncil.org. Washington, DC, 20006. 202/496-1992. Consultants, 1775 Tysons Blvd., 5th flr., Donovan Neale-May, Exec. Dir. www.iwmf.org. Elisa Lees Munoz, Exec. McLean, VA, 22102. 703/245-8020. Dir. www.theaapc.org. Alana Joyce, Exec. Dir.

54 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE ASSOCIATIONS Issue Management Council, 207 Loudoun New York Financial Writers’ Association, Promotional Products Association Int’l., St. S.E., Leesburg, VA, 20175. 793/777- P.O. Box 338, Ridgewood, NJ, 07451. 3125 Skyway Circle North, Irving, TX, 8450. www.issuemanagement.org. Teresa 212/612-0100. [email protected]; 75038-3526. 888/426-7724; 972/252-0404. Yancey Crane, Pres. www.nyfwa.org. www.ppai.org. Paul Bellantone, Pres. & CEO. LACP - League of American New York Market Radio, c/o New York Communications Professionals, 999 State Broadcasters Assn., Inc., 1805 PRSA/Georgia, 4971 Staverly Lane, Vanderbilt Beach Rd., #200, Naples, FL, Western Ave., Albany, NY, 10023. 518/456- Norcross, GA, 30092. 770/449-6369. www. 34108. 800/709-LACP. www.lacp.com. 8888. www.nymrad.org. David Donovan, prsageorgia.org. Denise Grant, COO. Tyson Heyn, Founder. NYMRAD Coordinator. PRSA/Los Angeles Chapter, 2700 E. National Association of Broadcasters, New York Women in Communications, Foothill Blvd., #209, Pasadena, CA, 91107. 1771 N St., N.W., Washington, DC, 20036. 355 Lexington Ave., 15th flr., New York, NY, 626/313-4343. www.prsala.org. 202/429-5300. www.nab.org. Dennis 10017-6603. 212/297-2133. info@nywici. Wharton, Exec. VP, Comms. org; www.nywici.org. PRSA/National Capital Chapter, 200 Little Falls St., #205, Falls Church, VA, 22046. National Association of Business Political Online News Association, c/o NPR, 1111 703/691-9212. www.prsa-ncc.org. Action Committees, 101 Constitution Ave., N. Capitol St., N.E., 2nd flr., Washington, N.W., #L-110, Washington, DC, 20001. DC, 20002. 202/503-9222. www.journalists. PRSA/New York Chapter, 555 8th Ave., 202/341-3780. www.nabpac.org. Micaela org. Irving Washington, Exec. Dir./CEO. #1902, New York, NY, 10018. 212/228- Isler, Exec. Dir. 7228. www.prsany.org. Organization of American Women in National Association of Government Public Relations, www.womeninpr.com. Public Affairs Council, 2121 K St., N.W., Communicators, 400 S. 4th St., #754E, #900, Washington, DC, 20037. 202/787- Minneapolis, MN, 55415. 888/285-8556. Pennsylvania Association for Government 5950. www.pac.org. Douglas Pinkham, Pres. www.nagc.com. Relations, P.O. Box 116, Harrisburg, PA, 17108. 717/939-1900; fax: 717/939-7900. Public Relations Society of America National Association of Personnel [email protected]; www.pagr.org. Christine (PRSA), 120 Wall St., 21st flr., New York, Services, 78 Dawson Village Way, #410- Corrigan, Exec. Dir. NY, 10005. 212/460-1400. www.prsa.org. 201, Dawsonville, GA, 30534. 844/ Karen Mateo, Chief Comms. Officer. NAPS-360. www.naps360.org. Trinette R. Philadelphia PR Association, P.O. Box Cunningham, Pres. 579, Moorestown, NJ, 08057. 215/557-9865. Publicity Club of Chicago, P.O. Box www.ppra.net. Deirdre Hopkins, Pres. 101236, Chicago, IL, 60610. 773/463-5560. National Black Public Relations Society, www.publicity.org. 14636 Runnymede St., Van Nuys, CA, PR Club, (Formerly Publicity Club of 91405. 888/976-0005. www.nbprs.org. New England), c/o March Comms., 226 Publicity Club of New York, 8554 260th St, Causeway St., 4th flr., Boston, MA, 02114. Floral Park, NY, 11001. info@publicityclub. National Foundation for Women www.prclub.org. nyc; www.publicityclub.org. Peter Himler, Legislators, 1727 King St., #300, Pres. Alexandria, VA, 22314. 703/518-7931. www.womenlegislators.org. Jody Thomas, Radio Television Digital News Association, Exec. Dir. 529 14th St., N.W., #1240, Washington, DC, 20045. 202/662-7257. www.rtdna.org. Dan National Hispanic Media Coalition, 150 Shelley, Exec. Dir. South Arroyo Parkway, #101, Pasadena, CA, 91105. 626/792-6462. [email protected]; She Runs It (Formerly Advertising www.nhmc.org. Alex Nogales, Pres. & CEO. Women of NY), 1460 Broadway, New York, PR Council, 135 W. 41st St., 5th Floor, NY, 10036. 212/221-7969. www.sherunsit. National Institute for Lobbying & Ethics, New York, NY, 10036. 646/992-3559. Andi org. Lynn Branigan, Pres. & CEO. The, 10340 Democracy Lane, #204, Hughes, Vice President. Fairfax, VA, 22030. 703/383-1330. www. SIIA, Software & Information Industry lobbyinginstitute.com. Paul A. Miller, Pres. The PR Council helps grow talent, Assn., 1090 Vermont Ave., N.W., 6th flr., revenue, profit and reputation for Washington, DC, 20005. 202/289-7442. National Investor Relations Institute, member agencies and the industry at www.siia.net. Jennifer Baranowski, Awards 225 Reinekers Lane, #560, Alexandria, VA, Dir. 22314. 703/562-7700; fax: 703/562-7701. large. The association represents more than 100 of the country’s top firms of www.niri.org. Ted Allen, VP, Comms. and Society for Advancing Business Member Engagement. all sizes — all engaged in delivering modern public relations to their clients. Editing and Writing (SABEW), Walter Cronkite School of Journalism and Mass National School PR Association, 15948 See Find-A-Firm at www.PRCouncil. net Communication, Arizona State Univ., 555 N. Derwood Rd., Rockville, MD, 20855. Central Ave., Phoenix, AZ, 85004. 602/496- 301/519-0496; fax: 301/519-0494. www. 5188. www.sabew.org. Kathleen Graham, nspra.org. Rich Bagin, Exec. Dir. Professional Marketing Forum, Suite 422, Salisbury House, London Wall, London, Exec. Dir. National Writers Association, 10940 S. EC2M 5QQ, U.K. 020 7786 9786. www. Parker Rd., #508, Parker, CO, 80134. www. pmforum.co.uk. Richard Chaplin, Founder & nationalwriters.com. Chief Exec.

WWW.ODWYERPR.COM | JANUARY 2020 55 ASSOCIATIONSCATEGORY 2020 PR BUYER’S GUIDE Society for Healthcare Strategy & Market ARC Awards, Sponsored by MerComm, Communitas Awards, Association Development, 155 N. Wacker Dr., Chicago, Inc., 500 Executive Blvd., Ossining-on- of Marketing and Communication IL, 60606. 312/422-3888. www.shsmd.org. Hudson, NY, 10562. 914/923-9400. www. Professionals, 127 Pittsburg St., Diane Weber, Exec. Dir. mercommawards.com. Reni L. Witt, Pres. Dallas, TX, 75207. 214/377-3526. [email protected]; www. Society for Technical Communication, Association TRENDS Annual Trendy communitasawards.com. 3251 Old Lee Highway, #406, Fairfax, VA, Awards, Columbia Books & Information 22030. 703/522-4114. www.stc.org. Liz Services, 1560 Wilson Blvd., #825, dotCOMM Awards, Association Pohland, CEO. Arlington, VA, 22209. 888/265-0600. www. of Marketing and Communication associationtrends.com. Rebecca Mann. Professionals, 127 Pittsburg St., Dallas, Society of American Travel Writers TX, 75207. 214/377-3526. www. (SATW), 17W110 22nd St., One Parkview Association TRENDS Association dotcommawards.com. Plaza, #800, Oakbrook Terrace, IL, 60181. Executive of the Year Award, Columbia 877/480-4585. www.satw.org. Marla Books & Information Services, 1560 Wilson Galaxy Awards, Sponsored by MerComm, Schrager, Exec. Dir. Blvd., #825, Arlington, VA, 22209. 888/265- Inc., 500 Executive Blvd., Ossining-on- 0600. www.associationtrends.com. Rebecca Hudson, NY, 10562. 914/923-9400. www. Society of Professional Journalists, Eugene Mann. mercommawards.com. Reni L. Witt, Pres. S. Pulliam National Journalism Center, 3909 N. Meridian St., Indianapolis, IN, 46208- Astrid Awards, Sponsored by MerComm, Gold Anvil Award of PR Society of 4045. 317/927-8000; fax: 317/920-4789. Inc., 500 Executive Blvd., Ossining-on- America, 120 Wall St., 21st flr., New York, www.spj.org. John Shertzer, Exec. Dir. Hudson, NY, 10562. 914/923-9400. www. NY, 10005. 212/460-1400. www.prsa.org. mercommawards.com. Reni L. Witt, Pres. Karen Mateo, Chief Comms. Officer. Washington Women in PR, P.O. Box 65297, Washington, DC, 20035. www.wwpr. AVA Digital Awards, Association Gold Circle Awards, ASAE: The Center for org. of Marketing and Communication Association Leadership, 1575 I St., N.W., Professionals, 127 Pittsburg St., Dallas, TX, Washington, DC, 20005. 202/371-0940. Women in Government Relations, 908 75207. 214/377-3527. www.avaawards.com. www.asaecenter.org. Lauren Precker, Sr. King St., #320, Alexandria, VA, 22314. Mgr., PR & Social Media. 202/868-6797. www.wgr.org. Emily Bell Ringer Awards, PR Club, (Formerly Bardach, Exec. Dir. Publicity Club of New England), c/o March Gold Ink Awards, Printing Impressions, Comms., 226 Causeway St., 4th flr., Boston, NAPCO Media, 1500 Spring Garden St., MA, 02114. www.prclub.org. 12th flr., Philadelphia, PA, 19130. 215/238- 5300. www.goldink.com. Awards Big Apple Awards, PRSA/New York Adrian Awards, Hospitality Sales & Chapter, 555 8th Ave., #1902, New York, Gold Quill Awards, Int’l. Association of Marketing Association Int’l., 7918 Jones NY, 10018. 212/228-7228. www.prsany.org. Business Communicators, 649 Mission St., Branch Drive, #300, McLean, VA, 22102. 5th flr., San Francisco, CA, 94105. 415/544- 703/506-3280. www.hsmai.org. Robert A. Bronze Anvil Awards of PR Society of 4700. www.iabc.com. Mike Holden, Sr. Gilbert, Pres. & CEO. America, 120 Wall St., 21st flr., New York, Mkg. Mgr. NY, 10005. 212/460-1400. www.prsa.org. Alexander Hamilton Medal, Institute for Karen Mateo, Chief Comms. Officer. Golden Trumpet Awards, Publicity Club PR, University of Florida, P.O. Box 118400, of Chicago, P.O. Box 101236, Chicago, IL, Weimer Hall, Gainesville, Florida, 32611- Bulldog Awards, PR Awards, Stars of PR 60610. 773/463-5560. www.publicity.org. 8400. 352/392-0280. www.instituteforpr.org. Awards. www.bulldogawards.com. Tina McCorkindale, Pres. & CEO. Golden World Awards, Intl. PR Assn., Clarion Awards, Association for Women in IPRA, Suite 5879, P.O. Box 6945, London, AME - Advertising & Marketing Communications, 1717 E. Republic Rd., Ste. W1A 6US, U.K. 44 1634 818308. www.ipra. Effectiveness Awards, New York Festivals, A, Springfield, MO, 65804. 417/886-8606. org. 260 West 39th St., 3rd flr., New York, NY, www.womcom.org. Kandice Matteson, 10018. 212/643-4800. www.AMEawards. Membership. Hermes Creative Awards, Association com. Gayle Mandel, Exec. Dir. of Marketing and Communication CLIO Awards, 104 W. 27th St., 10th flr., Professionals, 127 Pittsburg St., Dallas, TX, American Hotel & Lodging Association’s New York, NY, 10001. 212/683-4300. www. 75207. 214/377-3525. www.hermesawards. Stars of the Industry Awards, 1250 I St., clioawards.com. Nicole Purcell, Pres. com. N.W., #1100, Washington, DC, 20005. 202/289-3100; fax: 202/289-3199. www. CODiE Awards, Software & information iBravo! Awards, Hispanic Public Relations ahla.com. Rosanna Maietta, Sr. VP, Comms. Industry Association, 1090 Vermont Ave., Association, P.O. Box 86760, Los Angeles, & PR. N.W., 6th flr., Washington, DC, 20005. CA, 90086. [email protected]; www.hpra- 202/289-7442; 949/448-0545. www.siia. usa.org. Stephen Chavez, Pres., LA Chapter. APEX Awards, Communications Concepts, net/codies. Jennifer Baranowski, Awards Inc., 5810 Kingstowne Center Dr., #120- Program Mgr. iNova Awards, Sponsored by MerComm, 804, Alexandria, VA, 22315. 703/643-2200. Inc., 500 Executive Blvd., Ossining-on- [email protected]; www.ApexAwards. Hudson, NY, 10562. 914/923-9400. www. com. Ken Turtoro, Exec. Editor. mercommawards.com. Reni L. Witt, Pres.

56 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE AWARDS Internet Advertising Competition (IAC) Power of A Awards, ASAE: The Center for Awards, Web Marketing Association, P.O. Association Leadership, 1575 I St., N.W., Box 475, South Wellfleet, MA, 02663. Washington, DC, 20005. 202/371-0940; fax: [email protected]; 202/371-8315. www.asaecenter.org. Lauren www.iacaward.org. William Rice, Pres. Precker, Sr. Mgr., PR & Social Media. Stevie Awards, 10560 Main St., #519, Jack Felton Medal for Lifetime PR Professional of the Year Award of Fairfax, VA, 22030. 703/547-8389. www. Achievement, Institute for PR, University PR Society of America, 120 Wall St., 21st StevieAwards.com. Maggie Gallagher, Pres. of Florida, P.O. Box 118400, Weimer Hall, flr., New York, NY, 10005. 212/643-4800. Gainesville, FL, 32611-8400. 352/392-0280. www.prsa.org. Karen Mateo, Chief Comms. The Stevie® Awards, widely www.instituteforpr.org. Tina McCorkindale, Officer. regarded as the world’s premier Pres. & CEO. business awards, are conferred in Questar Awards, Sponsored by MerComm, eight programs including The American Jersey Awards, New Jersey Advertising Inc., 500 Executive Blvd., Ossining-on- Business Awards®, The International Club, 199 Prospect Ave., #7250, North Hudson, NY, 10562. 914/923-9400. www. Business Awards®, the Asia-Pacific Arlington, NJ, 07031. 201/998-5133. www. mercommawards.com. Reni L. Witt, Pres. Stevie Awards, the German Stevie njadclub.org. Awards, the Stevie Awards for Great Ragan’s PR Daily Awards, 10 S. LaSalle Employers, the Stevie Awards for MarCom Awards, Association of Marketing St., Chicago, IL, 60603. 312/960-4100. Sales & Customer Service, the Stevie and Communication Professionals, 127 www.prdaily.com. Brendan Gannon, Awards Awards for Women in Business, and Pittsburg St., Dallas, TX, 75207. 214/377- Program Mgr. 3524. www.marcomawards.com. the Middle East Stevie Awards. REBRAND 100 Global Awards, 24 Corliss Nominations may be submitted in Matrix Awards, NY WICI, 355 Lexington St., #6791, Providence, RI, 02940. 401/785- a wide variety of categories honoring Ave., 15th flr., New York, NY, 10017. 1412. www.rebrand.com. Anaezi Modu, achievement in public relations, 212/297-2133. www.nywici.org. Founder & CEO. marketing, management, human resources, customer service, new Mercury Awards, Sponsored by MerComm, Sigma Delta Chi Awards, c/o Society of products, technology, websites, videos, Inc., 500 Executive Blvd., Ossining-on- Professional Journalists, Eugene S. Pulliam events, and more. Hudson, NY, 10562. 914/923-9400. www. Nat’l Journalism Center, 3909 N. Meridian The Stevie Award trophy, designed mercommawards.com. Reni L. Witt, Pres. St., Indianapolis, IN, 46208-4045. 317/927- by the firm that manufactures the 8000. www.spj.org. John Shertzer, Exec. Dir. Oscar and other leading trophies, is NAGC Communicator of the Year Award, one of the world’s most coveted prizes. National Association of Government Silver Anvil Awards of PR Society of Visit www.StevieAwards.com to Communicators, 400 South 4th St., #754e, America, 120 Wall St., 21st flr., New York, learn about all of the Stevie Award Minneapolis, MN, 55415. 888/285-8556. NY, 10005. 212/460-1400. www.prsa.org. programs. www.nagc.com. Isaiah Allen, Exec. Dir. Karen Mateo, Chief Comms. Officer. Telly Awards, The, 22 W. 21st St., 7th flr. New York Festivals, TV & Film Silver Apple Awards, Direct Marketing North, New York, NY, 10010. 212/675-3555. Awards, 260 West 39th St., 10th flr., New Club of New York, 288 Park Ave. South, www.tellyawards.com. Sabrina Dridje, Mng. York, NY, 10018. 212/643-4800. www. #88658, New York, NY, 10003. 646/741- Dir. newyorkfestivals.com. 4771. www.dmcny.org. Videographer Awards, 127 Pittsburg St., Online Journalism Awards, Online News Society for Technical Communication, Dallas, TX, 75207. 214/377-3524. awards@ Association, c/o NPR, 1111 N. Capitol St., STC Awards, 3251 Old Lee Highway, #406, videoawards.com; www.videoawards.com. N.E., 2nd flr., Washington, DC, 20002. Fairfax, VA, 22030. 703/522-4114. www.stc. 202/503-9222. www.journalists.org. Irving org. Liz Pohland, CEO. W. Howard Chase Award, Issue Washington, Exec. Dir./CEO. Management Council, 207 Loudoun St. S.E., Society of American Travel Writers, Leesburg, VA, 20175. 703/777-8450. www. Outstanding Educator Award of PR SATW Foundation Lowell Thomas Travel issuemanagement.org. Teresa Yancey Crane, Society of America, 120 Wall St., 21st flr., Journalism Competition, 17W110 22nd Pres. New York, NY, 10005. 212/460-1400. www. St., One Parkview Plaza, #800, Oakbrook prsa.org. Rod Granger, Dir., Content & Terrace, IL, 60181. 877/480-4585. www. WebAward Competition for Website Integrated Comms. satw.org. Marla Schrager, Exec. Dir. Development, Web Marketing Assn., P.O. Box 475, S Wellfleet, MA, 02663. wrice@ Paul M. Lund Public Service Award of Spotlight Awards, LACP - League of webaward.org; www.webaward.org. William PR Society of America, 120 Wall St., 21st American Communications Professionals, Rice, Pres. flr., New York, NY, 10005. 212/460-1400. 999 Vanderbilt Beach Rd., #200, Naples, www.prsa.org. Karen Mateo, Chief Comms. FL, 34108. 800/709-LACP. www.lacp.com. Woman of the Year Award, She Runs It Officer. Tyson Heyn, Founder. (Formerly Advertising Women of NY), 1460 Broadway, New York, NY, 10036. 212/221- 7969. www.sherunsit.org. Lynn Branigan, Pres. & CEO.

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60 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE EDUCATION Leadership Connect, (Formerly Editorial Distribution Georgetown University, School of Leadership Directories), 1667 K St., NW, Continuing Studies, Master’s in Public #801, Washington, DC, 20006. 202/347- & Services Relations & Corporate Comms., 640 7757. www.leadershipconnect.io. Massachusetts Ave., N.W., Washington, DC, Greenleaf Book Group, Attn: Submissions, 20001. 202/687-8700. scs.georgetown.edu. Licensing Source Book, Plain Language P.O. Box 91869, Austin, TX 78709. 512/891- Cylor Spaulding, Faculty Dir. Media LLLP, P.O. Box 509, New 6100. greenleafbookgroup.com. Tanya Hall, London, CT, 06320. 888/729-2315. www. CEO. Gonzaga University, Communication thelicensingletter.com. Studies, 502 East Boone Ave., Spokane, Jenkins Group, 1129 Woodmere Ave., WA, 99258. 509/328-4220. www.gonzaga. Marketing Services Search Database, Suite B, Traverse City, MI, 49686. 231/933- edu. Jonathan Rossing, Dept. Chair. 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Communication, 4400 Massachusetts Ave., York, NY, 10003. 212/998-7100. www.sps. John O’Dwyer, Publisher. N.W., Washington, DC, 20016. 202/885- nyu.edu. 1000; 202/885-2058. www.american.edu. World Radio TV Handbook, WRTH Purdue University Global, Online Publications Ltd., 8 King Edward St., ASAE: The Center For Assn. Leadership, Bachelor of Science in Communication, Oxford, U.K., OX1 4HL. 44 (0) 1865 1575 I St., N.W., #1100, Washington, DC, www.purdueglobal.edu. 339355. [email protected]; www.wrth.com. 20005. 202/371-0940. www.asaecenter. org. Lauren Precker, Sr. Mgr., PR & Social Purdue University, Online Master of Yearbook of Experts, Broadcast Interview Media. Science in Communication, 610 Purdue Source, Inc., 2500 Wisconsin Ave., N.W., Mall, West Lafayette, IN, 47907. #949, Washington, DC, 20007. 202/333- Baruch College (CUNY), M.A. in online.purdue.edu/comm/masters-in- 5000. www.expertclick.com. Mitchell P. Corporate Communication, Weissman communication. Davis, Editor & Publisher. School of Arts and Sciences, 55 Lexington at 24th St., New York, NY, 10010. 646/312- Queens University of Charlotte, Online Directory Publishers 1000. www.baruch.cuny.edu. Michael B. Master of Arts in Communication, 1900 Goodman, Dir. Selwyn Ave., Charlotte, NC, 28274. Career Press, 65 Parker St., Ste. 7, 844/PURDUE-G. www.purdueglobal,edu. Newburyport, MA, 01950. 978/465-0504. Bowling Green State University, School www.careerpress.com. of Media and Communication, 306 Quinnipiac University, Master of Science Kuhlin Center, Bowling Green, OH, 43403. in Public Relations, 275 Mount Carmel Columbia Books & Information Services, 419/372-8349. www.bgsu.edu. Laura Ave., Hamden, CT, 06518. 203/582-8200. 1560 Wilson Blvd., #825, Arlington, VA Stafford, Dir. www.quinnipiac.edu. 22209. 888/265-0600. www.columbiabooks.com. CCI - Corporate Communication Int’l at Rutgers School of Communication and Baruch College/CUNY, 55 Lexington Ave., Information, 4 Huntington St., New Grey House Publishing, 4919 Route 22, B 8-233, New York, NY, 10010. 646/312- Brunswick, NJ, 08901. 848/932-7500. www. P.O. Box 56, Amenia, NY, 12501. 800/562- 3749. [email protected]; www. rutgers.edu. 2139; 518/789-8700. www.greyhouse.com. corporatecomm.org. Michael B. Goodman, Leslie Mackenzie, Publisher. Dir. Seton Hall University, M.A., Communication, M.A., Public Relations, Infobase, 132 W. 31st St., New York, NY, Drexel University Online, Master of 400 So. Orange Ave., South Orange, NJ, 10001. 800/322-8755. www.infobase.com. Science in Communication, 3020 Market 07079. 973/761-9000. www.shu.edu. Deirdre Mark D. McDonell, Pres. & CEO. St., Philadelphia, PA, 19104. 877/215-0009. Yates, Dean. www.drexel.edu. Leadership Connect, 1407 Broadway, Simmons College, B.A., Communications, #318, New York, NY, 10018. 212/627-4140. George Washington University, The, 300 The Fenway, Boston, MA, 02115. www.leadershipconnect.io. Graduate School of Political Management, 617/521-2000. www.simmons.edu. College of Professional Studies, Master’s O’Dwyer’s, 271 Madison Ave., New York, in Strategic Public Relations, Offered Syntaxis Inc., 2109 Broadway, New York, NY, 10016. 212/679-2471; fax: 212/683- online or at GW’s Alexandria Campus, NY, 10023. 212/799-3000. info@syntaxis. 2750. www.odwyerpr.com. John O’Dwyer, 805 21st St., N.W., #401, Washington, com; www.syntaxis.com. Brandt Johnson, Publisher. DC, 20052. 202/994-6000; 888/989-7068. Ellen Jovin, Principals. publicrelationsmasters.online.gwu.edu. Larry Parnell, Dir.

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62 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE FULFILLMENT VISTA Worldlink, 73 SW 12th Ave., Herbert Mines Associates, 600 Lexington Russell Reynolds Associates, 277 Park #104, Dania Beach, FL, 33004. 954/838- Ave., 2nd flr., New York, NY, 10022. Ave., 38th flr., New York, NY, 10172. 0900. [email protected]; www. 212/355-0909. www.herbertmines.com. 212/351-2000; fax: 212/370-0896. www. vistaworldlink.com. Roy Liemer, CEO. Harold Reiter, Chmn. & CEO. russellreynolds.com. Justin Cerilli.

Heyman Associates Inc., 150 W. 30th St., Spencer Stuart & Associates, 277 Park Employment Services #200, New York, NY, 10001. 212/784-2717. Ave. 32nd flr., New York, NY, 10172. www.heymanassociates.com. Jessamyn 212/336-0200. www.spencerstuart.com. Paladin Staffing Services, 200 S. Michigan Katz, President. Ave., #700, Chicago, IL, 60604-2416. Stowe Co., The, 21 West 58th St., New 312/654-2600. [email protected]; Judith Cushman & Associates, Consulting York, NY, 10019. 212/207-8289. beverly@ www.paladinstaff.com. and Retained Search, Bellevue, WA, stowecompany.com. Beverly Stowe, Partner. 98008. 425/392-8660; fax: upon request. Executive Search www.jc-a.com; www.jc-a.com/judith- The Good Search, LLC, 4 Valley Rd., cushman-blog/. Judith Cushman, Pres. Westport, CT, 06880. 203/539-0847. tgsus. BAP EXECUTIVE SEARCH LLC, P.O. com. Krista Bradford, CEO. Box 751231, Forest Hills, NY, 11375. Linsey Careers, 1752 NW Market St., #710, 646/709-4118. [email protected]; www. Seattle, WA, 98107. 206/268-0099. info@ Travaille Executive Search, 12020 Sunrise bapsearch.com. Barry Piatoff, Pres. linseycareers.com; www.linseycareers.com. Valley Dr., #100, Reston, VA, 20191. Angee Linsey. 703/476-2228. www.travaille.com. Ben CIMSearch, 575 Madison Ave., Suite 1075, Long, Pres. New York, NY, 10022. 646/202-9651. www. Lloyd Staffing, 445 Broadhollow Rd., #119, cimsearch.com. Marie Raperto, Pres. Melville, NY, 11747. 631/777-7600. www. Ward Group, The, 8 Cedar St., Woburn, lloydstaffing.com. Nancy Schuman, Chief MA, 01801. 781/938-4000; fax: 781/938- DHR Int’l., 280 Park Ave., 38th flr. W, New Mktg. & Comms. Officer. 4100. [email protected]; www. York, NY, 10017. 212/883-6800. www. wardgroup.com. Jim Ward, Pres. dhrinternational.com. Frank Spencer, Mng. Lynn Hazan & Associates, Inc., 79 W. Partner. Monroe, #1308, Chicago, IL, 60603. 312/863-5401. [email protected]; www. Fulfillment DRG (Development Resource Group), lhazan.com. Lynn Hazan. 275 Madison Ave., #1203, New York, NY, 10016. 212/983-1600. www.drgsearch.com. Management Recruiters Int’l of Boston, David Hinsley Cheng, Mng. Partner. 31 St. James Ave., 6th flr., Boston, MA, 02116. 617/262-5050. www.mri-boston.com. Forum Group, The, 260 Madison Ave., Brian Mohan, COO. #200, New York, NY, 10016. 212/687-4050. www.forumgrp.com. Frank Fusaro, Pres. Marshall Consultants, LLC, 2501 Meadow Creek Dr., Medford, OR, 97504. 541/500- Fry Group, The, 425 West End Ave., New 8303. [email protected]; www. York, NY, 10024. 212/557-0011. www. marshallconsultants.com. Larry Marshall, Zing How Design, 888/529-0998. info@ frygroup.com. John M. Fry, Pres. CEO. zinghowdesign.com; www.zinghowdesign. com. Gilbert Tweed International, 415 Madison Masshire Cape and Islands Career Ave., 20th flr., New York, NY, 10017. Center, 372 North St., Hyannis, MA, 02601. Create the perfect influencer kit 212/758-3000. www.gilberttweed.com. Janet 508/771-5627. www.masshire-cicc.com. Tweed, CEO. + brand experience from simple to Moyer, Sherwood Assocs. Inc., 65 High sensational. We deliver dynamic CPG Ridge Rd., #502, Stamford, CT, 06905. creative and design, influencer and 203/622-1074. www.moyersherwood.com. media mailings, custom production, David S. Moyer. branded merchandise, warehouse and fulfillment through distribution. Neil Frank & Co., P.O. Box 3570, Redondo ONE STOP SHOP - Unboxing Beach, CA, 90277. 310/292-4946. neil@ YouTube sensations, creative Hechkoff Executive Search Inc., 1350 Ave. neilfrank.com. Neil Frank. unveilings, dynamic influencer kits, of the Americas, 2nd flr., New York, NY, customized media mailings, sales 10019. 212/935-2100. Maria R. Pellicione, OneConnective, 511 East 20th St., Suite kits, influencer event invites, creative Mng. Dir.; [email protected]; MA, New York, NY, 10003. 646/620- fulfillment, logistics, product sampling www.hechkoff.com. 0054. [email protected]; www. programs, personalized celebrity gifts, oneconnective.com. Frank Swinand, Partner. influencer marketing and custom swag. Our strategic communications Zing How Design // Chicago * NYC practice focuses on placing exceptional Phifer & Company, LLC, 116 W. 23rd St., // Custom Excitement Agency: Ideate. mid- and senior-level candidates at 5th flr., New York, NY, 10011. 212/242- Design. Build. Wow. leading Fortune 500 corporations, law 9009. [email protected]; www. firms, Big Four professional services phifercompany.com. Brian Phifer, CEO. firms, and communications agencies, across all industry sectors.

WWW.ODWYERPR.COM | JANUARY 2020 63 GRAPHIC SERVICES 2020 PR BUYER’S GUIDE Graphic Services Integrated

Addison Design Company, 48 Wall St., Marketing & PR New York, NY, 10005. 212/229-5000. www. Belfort Group, 125 High St., #220, Boston, addison.com. MA, 02110. 617/536-3300. connect@ thebelfortgroup.com; www.thebelfortgroup. ReviveHealth, 209 10th Avenue South, John Kneapler Design, 130 W. 25th St., com. Phil Pennellatore, CEO. Suite 214, Nashville, TN, 37203. 615/742- #9B, New York, NY, 10001. 212/463- 7242. [email protected]; www. 9774. www.johnkneaplerdesign.com. John Blaine Group, Inc., The, 8665 Wilshire thinkrevivehealth.com. Brandon Edwards, Kneapler. Blvd., #301, Beverly Hills, CA, 90211. CEO, [email protected]; Joanne 310/360-1499. www.blainegroupinc.com. Thornton, President, jt@thinkrevivehealth. SMM Advertising, 811 W. Jericho Devon Blaine, Pres./CEO. com; Shannon Hooper, EVP, smh@ Turnpike, Smithtown, NY, 11787. 631/265- thinkrevivehealth.com; Chris Bevolo, EVP, 5160. www.smmadvertising.com. Judy [email protected] Bellem, Account Dir. ReviveHealth, a Weber Shandwick The Brand Advocates, 1951 NW company, is a full-service agency 7th Avenue, Suite 300, Miami, FL, focused on the intersection of 33136. 305/671-3177, ext. 700. healthcare livery, finance, and [email protected]; www. Incricia, 2110 Artesia Blvd., #356, Redondo innovation. ReviveHealth exists thebrandadvocates.com. Tasha Cunningham. Beach, CA, 90278. 310/880-7890. cindy@ to help healthcare brands thrive. incricia.com; www.incricia.com. Cindy The agency’s work and culture are Crici. perennially recognized by peers and industry leaders, including Incricia specializes in strategic 2019’s Healthcare Agency of the communication, positioning & Year Finalist (The Holmes Report), messaging, content creation, public Crisis Communications Agency of relations and marketing creative. the Year (Black Book), and Best Agency to Work For (The Holmes Report). ReviveHealth is a national agency, headquartered in Nashville with other locations including Boston, Zing How Design, 888/529-0998. info@ Santa Barbara, and Minneapolis. zinghowdesign.com; www.zinghowdesign. Explore and follow ReviveHealth at com. thinkrevivehealth.com. Marketing Maven, 2390 C Las Posas Rd., Create the perfect influencer kit #479, Camarillo, CA, 93010. 310/994-7380. T. J. Sacks & Associates, 445 Park Ave., 9th [email protected]; www. + brand experience from simple to flr., New York, NY, 10022. 212/787-0787. marketingmaven.com. Lindsey Carnett, Pres. sensational. We deliver dynamic CPG [email protected]; www.tjsacks.com. Temi creative and design, influencer and Sacks. Marketing Maven is not your media mailings, custom production, typical PR firm. With origins in direct branded merchandise, warehouse and response public relations, Marketing fulfillment through distribution. Maven utilizes advanced metrics to Interactive/Multimedia ONE STOP SHOP - Unboxing measure their clients’ marketing reach Services YouTube sensations, creative and provide valuable competitive unveilings, dynamic influencer kits, analysis. Their client campaigns Creative Media Design, 37 W. 37th St., customized media mailings, sales have won national awards for driving 12th flr., New York, NY, 10018. 212/213- kits, influencer event invites, creative revenue upon launching. Social media 9420. [email protected]; www.cmdnyc. fulfillment, logistics, product sampling services include content, promotions com. programs, personalized celebrity gifts, and advertising to drive engagement influencer marketing and custom swag. and sales. Blogger and influencer National Press Club, 529 14th St., N.W., Zing How Design // Chicago * NYC relations are also available services. Washington, DC, 20045. 202/662-7541. // Custom Excitement Agency: Ideate. [email protected]; www.press.org/services. Design. Build. Wow. REQ, 1211 Connecticut Ave., N.W., Washington, DC, 20036. 202/654-0800. req. co. Tripp Donnelly, Founder & CEO.

The Brand Advocates, 1951 NW 7th Avenue, Suite 300, Miami, FL, 33136. 305/671-3177, ext. 700; fax: 305/513-5941. [email protected]; www. thebrandadvocates.com. Tasha Cunningham.

64 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE MEDIA TOURS/ROADSHOWS Wieck Media, 1651 N. Collins Blvd., #100, hypefactors.com; www.hypefactors.com. Richardson, TX, 75080. 972/392-0888. www.wieck.com. Tim Roberts, Pres. isentia, 70 Bendemeer Rd #04-02, Luzerne, Singapore. +65 6593 9888. singapore@ isentia.com; www.isentia.com.sg. Garick Mailing Services Kea, General Manager. LeadFox, 10 Rue Bowen Sud, Suite 100 News Data Service, 708/949-8407. Sherbrooke, Québec Canada J1G 2C5. Research America Inc, 4555 Lake Forest [email protected]; www. 819/481-0138. https://www.leadfox.co/; Dr., Suite 194, Cincinnati, OH, 45242. newsdataservice.com. Dave Vergin, VP, [email protected]. Diane Dessailly. 513/772-1600. rexr@researchamericainc. com; www.researchamericainc.com. Rex Sales & Bus. Dev. Repass, President. See full listing under Software. News Exposure, 1765 N. Elston Ave., Universal Information Services, 1700 Ste. 207, Chicago, IL, 60642. 312/685- Farnam St., Suite 1260, Omaha, NE, 68102. 2285. [email protected]; www. Management 800/408-3178. [email protected]; NewsExposure.com. Consultants www.universal-info.com. TVEyes, 1150 Post Rd., Fairfield, CT, Booz Allen Hamilton, 8283 Greensboro Dr., Media Lists 06824. 203/254-3600. www.tveyes.com. McLean, VA, 22102. www.boozallen.com. David Ives, Founder. Ralph Shrader, Ph.D., Chmn. Cision, 130 E. Randolph St., Chicago, IL, Universal Information Services, 1700 60601. 866/639-5087. [email protected]; Farnam St., Suite 1260, Omaha, NE, 68102. us.cision.com. 800/408-3178. [email protected]; www.universal-info.com. Media Monitoring Media Tours/ Agility PR Solutions, 319 McRae Ave., Roadshows #500, Ottawa, Ontario, K1Z 0B9, Canada. Gould+Partners LLC, One Penn Plaza, 866/545-3745. www.agilitypr.com. C&J Mediaworks, 509/670-8697. Suite 3500, New York, NY, 10119. 212/896- [email protected]; www. 1909; cell: 917/783-4500. rick@gould- Cision, 130 E. Randolph St., Chicago, IL, candjmediaworks.com. Kenny Jay. partners.com; www.gould-partners.com. 60601. 866/639-5087. [email protected]; Rick Gould, CPA, J.D., Mng. Partner; Mike us.cision.com. Clebrities, Plus Inc., 8899 Beverly Blvd., Muraszko, Partner; Jack Bergen, Strategic Los Angeles, CA, 90048. 310/860-1955; Partner; Jennifer Casani, Partner; Don Bates, Glean.info, 800/461-7353. Bill Comcowich, fax: 310/860-1255. tom@celebritiesplusinc. Sr. Counselor; James Arnold, Sr. Counselor; Founder. com; www.celebritiesplusinc.com. Michael Robert Udowitz, Sr. Counselor; Yadi Gomez, Catalano, Tom Cestaro. Acct. Coord.; Sally Tilleray, Sr. Advisor, Hypefactors, +44 20 3966 1535. info@ London/UK. hypefactors.com; www.hypefactors.com. Creative Media Design, 37 W. 37th St., 12th flr., New York, NY, 10018. 212/213- RFP Associates, Agency Search LexisNexis, 9443 Springboro Pike, 9420. [email protected]; www.cmdnyc. Consultants, Fairfax, VA, 22031. 703/621- Dayton, OH, 45342. 888/285-3947. www. com. 8060. www.rfpassociates.net. Robert lexisnexis.com. Mike Walsh, CEO, Legal Udowitz. and Professional, Mark Kelsey, CEO, Risk Solutions. Select Resources Int’l, 10940 Wilshire Blvd., #925, Los Angeles, CA, 90024. MediaMax Online, 1845 Flower Street, 310/824-8999. www.selectresources.com. Glendale, CA, 91201. 818/260-8160. Catherine Bension, CEO. [email protected]; www. mediamaxonline.com. John Libby, President. MediaEngagement LLC, Hackensack, Measurement & NJ, 07601. 917/658-9932. rdeangelis@ Evaluation mediaengagement.com; www. mediaengagement.com. Robin DeAngelis. Agility PR Solutions, 319 McRae Ave., #500, Ottawa, Ontario, K1Z 0B9, Canada. MediaEngagement is a multi- 866/545-3745. www.agilitypr.com. platform media communications company that is dedicated to engaging Cision, 130 E. Randolph St., Chicago, IL, Metro Monitor, Inc., 612 37th St. South, consumers on TV, Social Media 60601. 866/639-5087. [email protected]; Birmingham, AL, 35222. 800/861-5255. Channels and Radio. Our specialty us.cision.com. [email protected]; www. is in Co-op SMTs hosted by top-rated metromonitor.com. Bryan Council. brand influencers. We also offer a wide Continued at top of next page Hypefactors, +44 20 3966 1535. info@

WWW.ODWYERPR.COM | JANUARY 2020 65 MEDIA TOURS/ROADSHOWS 2020 PR BUYER’S GUIDE MEDIA ENGAGEMENT continued THUNK! MEDIA, Inc., Brooklyn, NY. JL Insight Communications, 48 Wall St., 718/499-9068. [email protected]; Suite 1100, New York, NY, 10005. 212/918- variety of other services, including www.thunkmedia.com. Dani S Newman. 4563. www.jlinsight.com. Jean Lavin. exclusive Branded SMTs, Social Media Integration, RMTs, Media Tours/ See full listing under SMTs. Karen Friedman Enterprises Inc., P.O. Roadshows, B-Roll & Video Packages Box 224, Blue Bell, PA, 19422. 610/292- and PSAs. We work with brands large 9780. [email protected]; www. and small who count on our team’s karenfriedman.com. Karen Friedman, Pres. experience and commitment for Media Training MediaNet, 305 Madison Ave., New York, personal service and an exceptional Blaine Group, Inc., The, 8665 Wilshire NY, 10165. 212/682-2250. www.medianet- and verifiable ROI. Blvd., #301, Beverly Hills, CA, 90211. ny.com. Tom Mucciolo, Pres. 310/360-1499. www.blainegroupinc.com. Megaphone Media, 26 Perry Street, New Devon Blaine, Pres./CEO. York, NY, 10014. 646/452-8404. www. Montgomery Strategies Group, The, 2001 L St., NW, Washington, DC, 20036. megaphone-media.com. Kyle Carmone. Cameron Communications Inc., 55 202/255-0737. [email protected]; DuBois St., Darien, CT, 06820. 203/952- www.tmsgr.com. Michael W. Robinson, 5758. [email protected]; www. Chairman & CEO. mediatrainer.tv. Jim Cameron, Pres.; Amy Fond, Senior Trainer.

CMG Productions, 495 West St., 2nd flr., New York, NY, 10014. 212/691-5611. www. Pitching Monkeys Media, Waldwick, NJ, cmgproductions.com. Colleen M. Growe, 07643. 201/214-9611. Founder. [email protected]; www.pitchingmonkeysmedia.com. CommCore, Inc., 1660 L St., N.W., Suite Newman Group Inc., The, 220 E. 63rd Mark Ganguzza, President. 204, Washington, DC, 20036. 202/659-4177. St., New York, NY, 10065. 212/838- [email protected]; www. 8371. [email protected]; www. See full listing under Satellite Media commcoreconsulting.com. Andrew Gilman. Tours. newmangroup.com. Richard Newman, Pres.

Press Record Communications, 301 The Newman Group is the premier E. 73rd St., New York, NY, 10021. 212- provider of executive media training, 879-2871. [email protected]; www. business presentation coaching, and pressrecord.co. Justin Goldstein. crisis communication facilitation in the United States. Over the last 40 years, See full listing under Satellite Media Feintuch Communications, 245 Park C-level executives, officials in public Tours Ave., 39th flr., New York, NY, 10167. office, best-selling authors, sports and 212/808-4901. [email protected]; entertainment celebrities, and business www.feintuchcommunications.com. Henry people from almost every industry Feintuch, President. have benefited from The Newman Group’s personalized, dynamic, and Feintuch Communications takes challenging media interview and a holistic approach to media training business presentation training. engagements. Whether conducted Building Business Communication on a project basis or as part of a PR Skills, Professionally campaign, we work with our clients The Newman Group, founded by Strauss Media Strategies, Inc., 529 to understand their key business presentation expert Joyce Newman, is 14th St., N.W., #1163, Nat’l Press Bldg., Washington, DC, 20045. 202/638-0200; fax: objectives and media targets in order based in New York City. Our team of 202/638-0400. [email protected]; to help prepare their spokespersons to professional communication coaches www.straussmedia.com. Richard Strauss, maximize each press encounter. regularly trains clients around the Pres. Our courses are both delivered globe, from Hong Kong to Los Angeles in-person, with live video camera and from Amsterdam to Dallas. 262 West 38th St., Suite 803, New York, NY exercises as well as online for 10018. 212/302-1234 multi-national organizations with Press Record Communications, 301 [email protected] spokespeople spread out across E. 73rd St., New York, NY, 10021. 212- www.straussmedia.com time zones. We educate our clients 879-2871. [email protected]; www. Richard Strauss, Pres. to the nuances of working with the pressrecord.co. Justin Goldstein. media, getting their messages across, Los Angeles, CA; 424/206-1238 bridging techniques and more. See full listing under Satellite Media [email protected] Tours www.straussmedia.com Quotations available upon request. Richard Strauss, Pres.

See complete listing under SMTs and Radio.

66 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE PHOTOGRAPHERS/STOCK PHOTO Reputation Group, 6724 Perimeter Loop Newsletters Thomson Reuters, 3 Times Square, New Rd., #347, Dublin, OH, 43016. 614/344- York, NY, 10036. 646/223-4000. www. 1975. www.leaderroom.com. John Millen, Bulldog Reporter, www.agilitypr.com. thomsonreuters.com. David Girardin, Chief Strategist. Corporate Affairs. Corporate Public Issues, Issue Action Scudder Training & Consulting, Ken, 312 Publications Inc., 207 Loudoun St. SE, Photo Potts St., Philadelphia, PA, 19123. 917/226- Leesburg, VA, 20175. 703/777-8450. www. 1681. [email protected]; www. issueactionpublications.com. Teresa Yancey Distribution kenscudder.com. Crane. Associated Press, The, 200 Liberty St., New York, NY, 10281. 212/621-1500. info@ For over 20 years, LeadFox, 10 Rue Bowen Sud, Suite 100 ap.org; www.ap.org/content-services. Ken has provided Sherbrooke, Québec Canada J1G 2C5. media training, 819/481-0138. https://www.leadfox.co/; Getty Images, 195 Broadway, 10th flr., presentation training, [email protected]. Diane Dessailly. crisis communications New York, NY, 10007. 646/613-4000. www. gettyimages.com. training and See full listing under Software. consulting, and writing and editing to O’Dwyer’s Newsletter, 271 Madison Ave., Photographers/ business leaders, Ken Scudder #600, New York, NY, 10016. 212/679-2471. celebrities, and www.odwyerpr.com. Kevin McCauley, Stock Photo politicians. Ken has prepared clients Editor-in-Chief. for interviews with publications Associated Press, The, 200 Liberty St., New York, NY, 10281. 212/621-1500. info@ from The New York Times to local PR News, Access Intelligence, LLC, 9211 ap.org; www.ap.org/content-services. newspapers, speeches before groups Corporate Blvd., 4th flr., Rockville, MD, as large as 2,000 and as small as one, 20850. 888/707-5814. www.prnewsonline. com. Bruce Wodder Photography, High Bridge, and appearances on 60 Minutes, The NJ. cell: 908/310-4495. brucefilm@comcast. Daily Show, CNBC, MSNBC, CNN, net; www.brucewodder.com. NPR, 20/20, podcasts, and satellite Ragan’s PR Daily, Lawrence Ragan Comms., 10 S. LaSalle St., Chicago, IL, radio. “Ensuring the message they 60603. 800/878-5331. www.prdaily.com. Camera One, 1560 Broadway, #11-14, take away is what you meant to say.” New York, NY, 10036. 212/827-0500; fax: T. J. Sacks & Associates, 445 Park Ave., 9th 212/944-9536. [email protected]; www. Mergers & flr., New York, NY, 10022. 212/787-0787. nycphoto.com. Larry Lettera, Pres. Acquisitions [email protected]; www.tjsacks.com. Temi Sacks. Can Stock Photo, 6139 Quinpool Rd., #33027, Halifax, Nova Scotia, B3L 4T6, Canada. www.canstockphoto.com. Newswires/Press Services Feature Photo Service Inc., 244 Fifth Ave., #C29, New York, NY, 10001. 212/944-1060; Associated Press, The, 200 Liberty St., fax: 212/944-7801. www.featurephoto.com. New York, NY, 10281. 212/621-1500. info@ Oren Hellner, Pres. Gould+Partners LLC, One Penn Plaza, ap.org; www.ap.org/content-services. Suite 3500, New York, NY, 10119. 212/896- GoGraph, 21155 Watertown Rd., Waukesha, 1909; cell: 917/783-4500. rick@gould- Black PR Wire Inc., 152 NE 167th St., WI, 53186. 800/810-1617. gograph@ partners.com; www.gould-partners.com. #403, Miami, FL, 33162. 877/252-2577. gograph.com; www.gograph.com. Rick Gould, CPA, J.D., Mng. Partner; Mike blackprwire.com. Bernadette Morris, Pres. Muraszko, Partner; Jack Bergen, Strategic & CEO. Maryanne Russell Photography Inc., Partner; Jennifer Casani, Partner; Don Bates, P.O. Box 1329, FDR Station, New Sr. Counselor; James Arnold, Sr. Counselor; Cision, 130 E. Randolph St., Chicago, IL, York, NY, 10150. 212/308-8722. www. Robert Udowitz, Sr. Counselor; Yadi Gomez, 60601. 866/639-5087. [email protected]; maryannerussell.com. Acct. Coord.; Sally Tilleray, Sr. Advisor, us.cision.com. London/UK. Newscast US, 526 West 26th St., #515, New Creators News Service/Creators York, NY, 10001. 212/206-0055. jsulley@ Syndicate, 737 Third St., Hermosa Beach, newscastus.com. Jim Sulley. CA, 90254. 310/337-7003. www.creators. com. Rich Green Photography, 128 Windsor Ave., Hopatcong, NJ, 07843. 201/924-2003. SHOOT Publicity Wire, 606 Post Road [email protected]; www.rjgreenphoto. Stevens Group, The, 656 Post Ln., Somerset, East, #650, Westport, CT, 06880. 203/227- com. Rich Green.. NJ, 08873. 732/748-8583; mobile: 917/514- 1699, x12. [email protected]; 7980. [email protected]; pr.SHOOTonline.com. [email protected]; www.theartstevensgroup.com. Art Stevens, Rich Jachetti.

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WWW.ODWYERPR.COM | JANUARY 2020 69 PUBLIC SERVICE ANNOUNCEMENTS 2020 PR BUYER’S GUIDE And Distribution Of PSAs. Leading Hedquist Productions, P.O. Box 1475, Distributor Of PSAs (Over 100 TV Fairfield, IA, 52556. 641/472-6708. jeffrey@ And Radio PSAs Released Per Year). hedquist.com; www.hedquist.com. Jeffrey Comprehensive Services For TV, Hedquist, Pres. Radio, Print, Out-Of-Home, Social Media And Internet. Customized MediaEngagement LLC, Hackensack, Services Tailored To Your Needs. NJ, 07601. 917/658-9932. rdeangelis@ Internet Reporting Available. Chapter mediaengagement.com; www. Placement And Coordination Services mediaengagement.com. Robin DeAngelis. Available. See full listing under SMTs and MediaEngagement LLC, Hackensack, Media Tours. Radio NJ, 07601. 917/658-9932. rdeangelis@ mediaengagement.com; www. Megaphone Media, 26 Perry Street, New mediaengagement.com. Robin DeAngelis. York, NY, 10014. 646/452-8404. www. megaphone-media.com. Kyle Carmone. See full listing under SMTs and Media Tours. North American Network, 5335 Wisconsin 4media Group, 888-890-8066. laura. Avenue NW, #440, Washington, DC, 20015. [email protected]; 4media-group. 202/243-0592. [email protected]; www. com. Laura Pair, Managing Director. nanradio.com. Tom Sweeney, President; Tammy Lemley, Vice President. 4media group is an integrated communications company that specializes in the broadcast and digital space. We also conduct market research, focus groups and public relations surveys. We have offices MediaTracks Communications, Inc., in six U.S. cities including New York, 2250 E. Devon Ave., Suite 150, Des Chicago, Atlanta, Washington DC, Plaines, IL, 60018. 847/299-9500; fax: Orlando and Bentonville, Arkansas. 847/299-9501. [email protected]; Our global headquarters are located in www.mediatracks.com. Shel Lustig, Pres. Strauss Media Strategies, Inc., 529 London, England, and we can execute 14th St., N.W., #1163, Nat’l Press Bldg., campaigns from almost anywhere in Audio’s Resurgence Washington, DC, 20045. 202/638-0200; fax: the world. is Getting Noticed 202/638-0400. [email protected]; 4media group services include: www.straussmedia.com. Richard Strauss, •Satellite Media Tours (SMTs), Internet Here’s How We Get Pres. Media Tours (IMTs) and Radio Media Your Content Heard 262 West 38th St., Suite 803, New York, NY Tours (RMTs) in English and/or Spanish •Audio News Releases - 10018. 212/302-1234 Guaranteed placement on-air and [email protected] •Surveys, market research and focus online via the syndicated Radio www.straussmedia.com groups Health Journal and Viewpoints Richard Strauss, Pres. •Media relations programs. Reach 1,200 stations •Media buying: TV, radio, web, OOH Radio Los Angeles, CA; 424/206-1238 •Video production and major markets. Includes online [email protected] •Video News Releases (VNRs) and streaming and multiple digital sites. www.straussmedia.com Soundbite & B-roll packages •Radio Media Tours - Benefit Richard Strauss, Pres. •Radio News Releases (RNRs) from our contacts at major stations, •Public Service Announcements networks and syndicated programs. See full listing under SMTs and (PSAs) •Custom Feed Radio News Radio. •Native Advertising and Content Releases - Pitched news and feature Recommendation stories to national, regional and local •Webcasting, Facebook Live and market radio outlets. Hispanic and social streaming African American targeting. •La Red Conectado - Guaranteed C&J Mediaworks, 509/670-8697. placement Spanish language ANRs. [email protected]; www. •Urban Reach - Guaranteed candjmediaworks.com. Kenny Jay. placement African American targeted ANRs TV Access, division of FilmComm. Caplan Communications LLC, 1700 •PSAs - We produce and distribute 800/944-9134. Keith Hempel, President. Rockville Pike, Suite 400, Rockville, your radio public service message MD, 20852. 301/998-6592. ccinfo@ locally, regionally or nationally. Experienced Corporation With caplancommunications.com; www. •Podcasts - Writing, hosting, 30+ Years In Television And Radio caplancommunications.com. Aric Caplan, production and distribution of audio Distribution. Specializing In Production Pres. podcasts.

70 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE RADIO Megaphone Media, 26 Perry Street, New personalities. And, our Audio News Along with longstanding York, NY, 10014. 646/452-8404. www. Releases are guaranteed to reach relationships with decision-makers in megaphone-media.com. Kyle Carmone. tens of millions of listeners. all media we position you for success. Additional PREMIERETV specialties We coordinate every project with News & Experts, 3748 Turman Loop, include: detail, professionalism, diligence, and #101, Wesley Chapel, FL, 33544. 800/204- •Satellite Media Tours creativity. We get you the best media 7115. www.newsandexperts.com. Marsha •Press Junkets placement for your message and Friedman, Pres. •Digital Media Tours within your budget. Plus, we target •Radio Media Tours and get the largest audience and News Exposure, 1765 N. Elston Ave., •Audio News Releases amass the most media impressions Ste. 207, Chicago, IL, 60642. 312/685- •On-Air Radio Promotions 2285. [email protected]; www. for you. That’s our job. NewsExposure.com. •Online Audio & Video Distribution PRIME TIME MEDIA: WHEN YOU •B-Roll Packages WANT THE WORLD TO KNOW North American Network, 5335 Wisconsin •ENG Crews WHAT YOU’RE DOING Avenue NW, #440, Washington, DC, 20015. •Creative Video Production / “Highlight 202/243-0592. [email protected]; www. Reels” nanradio.com. Tom Sweeney, President; Contact us for references, quotes, or Tammy Lemley, Vice President. information on an integrated broadcast publicity strategy that accommodates your budget.

Press Record Communications, 301 E. 73rd St., New York, NY, 10021. 212- 879-2871. [email protected]; www. Strauss Media Strategies, Inc., 529 pressrecord.co. Justin Goldstein. 14th St., N.W., #1163, Nat’l Press Bldg., Washington, DC, 20045. 202/638-0200; fax: Pitching Monkeys Media, Waldwick, NJ, See full listing under Satellite Media 202/638-0400. [email protected]; 07643. 201/214-9611. Tours www.straussmedia.com. Richard Strauss, [email protected]; Pres. www.pitchingmonkeysmedia.com. Mark Ganguzza, President. 262 West 38th St., Suite 803, New York, NY 10018. 212/302-1234 See full listing under Satellite Media [email protected] www.straussmedia.com Tours. Richard Strauss, Pres.

Prime Time Media, Studios in Los Angeles, Los Angeles, CA; 424/206-1238 New York City, Chicago, San Francisco, [email protected] Toronto, Vancouver, London. 310/559-0445. www.straussmedia.com [email protected]; www.prime- Richard Strauss, Pres. timemedia.com. Neisha Cohen, Founder/ Owner. Celebrating our 24th anniversary Prime Time Media is one of the in 2020, Strauss Media Strategies, most trusted organizations in the Inc., is the nation’s premier public industry. We’ve learned a little relations, communications, and something from our 25 years in strategy firm specializing in the business. We excel at media Not just another PREMIERETV, 200 Spectrum Center Dr., relations, media distribution, and television and radio. “crank it out booking service,” Strauss Suite 300, Irvine, CA, 92618. 310/899-9090. all forms of broadcast and digital Media Strategies works closely with its [email protected]; www.premieretv. communications. We create strategies clients to develop campaign-specific com. Shayne Fraeke, CEO. and solutions to help brands, agencies, strategies and tactics that get results. all sectors of entertainment, publishing, Collectively, our staff brings more than WE KNOW HOW TO MAKE RADIO sports, health, beauty, lifestyle, garner 270 years of broadcast experience WORK FOR YOU. mass media impressions. With 25+ years of experience, and judgment to our clients, and has As former network TV producers at PREMIERE delivers booked tens of thousands of interviews TV Radio the highest rated network morning and Media Tours that engage a throughout our company history with a late-night programs, we know how massive audience. We’ll send your strong commitment to quality. producers think and what they want. spokesperson over the airwaves, on Strauss Media specializes in booking •Satellite Media Tours, Co-Op Tours a tour of nationally syndicated radio •Internet Tours television satellite media tours outlets and top-rated local radio with local stations, national broadcast •Digital Media Tours shows. and cable networks, network feeder •Radio Tours Our put your services, and syndicated programs. Radio Promotions •Webcasting products into consumers’ hands while •Satellite Feeds providing endorsements from radio Continued at top of next page •In-Studio Media Placement

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Box DEFINITION 6, 420 Plasters Avenue, successful it can be. 199, Port Tobacco, MD, 20677. 301/661- Atlanta, GA, 30324. 404/870-0323. beau. We also specialize in booking 0900. [email protected]; www. [email protected]; www. radio tours with national news tobincommunications.com. Maury Tobin, definition6.com. Beau Dannemiller. networks, nationally syndicated shows, Pres. statewide, regional, and local radio Engine, Worldwide Headquarters, 902 outlets in each of the nation’s nearly Carnegie Center, Princeton, NJ, 08540. 300 radio markets. Strauss Media Research 800/444-4672. www.enginegroup.com/us. also conducts radio and television Stacy Lee, Global Chief Acct. Officer. ground tours. Moreover, we script, produce, Escalent, 17430 College Parkway, Livonia, MI, 48152. 734/542-7600. www.escalent.co. and distribute targeted audio news releases to the nation’s largest radio Gallup Inc., The Gallup Bldg., 901 F St., networks with the best “guaranteed- 4media Group, 888-890-8066. N.W., Washington, DC, 20004. 202/715- placement” in the industry. In addition, [email protected]; 3030. www.gallup.com. Jim Clifton, Chmn. Strauss Media provides: 4media-group.com. & CEO. •Audio Actuality Pitching and Placement Systems 4media group is a strategic, Google, 1600 Ampitheatre Pkwy., Mountain •Radio Promotions full-service market research and View, CA, 94043. www.google.com. Larry •Public Service Announcements communications company offering Page and Sergey Brin, Co-Founders. •Audio and Video Podcasts quantitative research via Atomik •Radio Advertising Production and Research and qualitative research via History Associates, 300 North Stonestreet Placement Intrinsic Insight. Ave., Rockville, MD, 20850. 301/279-9697. •Live Remote Broadcasts Atomik Research is a creative www.historyassociates.com. •Customized Broadcast E-mailing market research agency delivering (with our database of 12,000+ radio insightful quantitative research results MaritzCX, 3451 North Triumph Blvd.. 6th and television outlets, stations and that gets the best results and provide flr., Lehi, UT, 84043. 385/695-2800. www. show contacts) vital news hooks for strong editorial maritzcx.com. Michael Sinoway, Pres. & •Satellite Uplinks and Downlinks features. CEO. •Media Training Atomik Research specializes in: M|A|R|C Research, 1425 Greenway Drive, Among the hundreds of clients we •PR Surveys #300, Irving, TX, 75038. 800/884-6272. have worked with, we routinely work •Tracking Surveys www.marcresearch.com. Merrill Dubrow, with political groups such as the DNC; •Public Affairs Polls Pres. & CEO. advocacy groups like the Sierra Club; •International Surveys award-winning PR firms like BCW, •Infographics News Exposure, 1765 N. Elston Ave., Edelman, Porter Novelli, MSLGroup, Intrinsic Insight is a research Ste. 207, Chicago, IL, 60642. 312/685- Hager Sharp and Apco; non-profit agency that gets you closer to the 2285. [email protected]; www. clients like Safe Kids Worldwide, the truth of the relationships that matter NewsExposure.com. American Jewish Committee (AJC) between your customers and your and the National Safety Council; brands by exploring consumer Nielsen, 85 Broad St., New York, NY, government agencies like the Dept. of behavior from in-depth qualitative 10004. 646/654-5000. www.nielsen.com. Veterans Affairs; associations such as perspectives. the US Conference of Mayors, National Intrinsic Insight Research specializes PRIME Research, 275 Seventh Ave., #706, Law Enforcement Officers Memorial in: New York, NY, 10001. newyork@prime- Fund (NLEOMF) and No Labels; •Focus Groups research.com; www.prime-research.com. large-scale events such as the Clinton •New Product Development Mark Weiner, CEO, Americas. Global Initiative and the major auto •Product Testing shows; major companies like Uber, •In-depth Interviews Proof Advertising, 114 W. 7th St., #500, Facebook, and General Motors; and •Ethnography Austin, TX, 78701. 512/345-6658. www. we have worked on dozens of local, •Employee Value Propositions proof-advertising.com. Bryan Christian, state and federal political campaigns. •Case Studies Pres. The company is also proud to be on •Observation the official GSA Schedule. •Semiotics When your campaign calls for television and radio, Strauss Media

72 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE SATELLITE MEDIA TOURS Research America Inc., 4555 Lake Forest A-1 Broadcast, 2030 Powers Ferry Rd., SE, Dr., Suite 194, Cincinnati, OH, 45242. Suite 400, Atlanta, GA, 30339. 770/790- 513/772-1600. rexr@researchamericainc. 3690. www.A-1Broadcast.com. Beverly com; www.researchamericainc.com. Rex Brunston, President. Repass, President. D S Simon Media, 229 West 36th St., 9th SSRS, 1 Braxton Way, #125, Glen Mills, flr., New York, NY, 10018. 212/736-2727. PA, 19342. 484/840-4300. www.ssrs.com. [email protected]; www.dssimon. Melissa Herrmann, Pres. com. Doug Simon, CEO. Standard & Poor’s Global Ratings, 55 Water St., New York, NY, 10041. 212/438- D S Simon Media helps clients get 2000. www.standardandpoors.com. their stories on television through satellite media tours and by producing AKA MEDIA INC., 171 North Aberdeen, and distributing content to the media. Satellite Media Tours Suite 500, Chicago, IL, 60607. 800/996- We also produce live social media 9432. [email protected]; www. events for broadcast. Our clients akamediainc.com. Contact Jason Vargas. include top brands in healthcare, travel, consumer goods, entertainment, AKA is an award-winning strategic technology, retail, cryptocurrency and communications company that delivers non-profits. 4media Group, 888-890-8066. laura. proven results activating real people, Both our media tours and social [email protected]; 4media-group. celebrities, athletes, influencers and broadcasts are produced from our New com. Laura Pair, Managing Director. CEOs. We are live event and live York studio or from client’s preferred broadcast/streaming experts who location. Our media tours include 25+ 4media group is an integrated execute your ideas with creative bookings and guaranteed audience communications company that solutions and best-in-class service. reach. Our live social video service specializes in the broadcast and We create breakthrough content features multiple broadcast quality digital space. We also conduct market resulting in exponential earned media social video streams to more than 25 research, focus groups and public exposure across digital, social and channels expanding the reach of your relations surveys. We have offices broadcast - and we guarantee you’ll live social broadcast. in six U.S. cities including New York, exceed your campaign goals including Chicago, Atlanta, Washington DC, awareness, impressions and key- DNA, DIETRICH NELSON & Orlando and Bentonville, Arkansas. market saturation. ASSOCIATES, 200 W. Portland Street, #1213, Phoenix, AZ, 85003. 323/309-3314. Our global headquarters are located in Follow us: [email protected]. London, England, and we can execute LinkedIn http://linkedin.com/ company/aka-media-inc campaigns from almost anywhere in Live Star Entertainment, 379 Park Avenue •Satellite Media Tours (SMT/RMT/ the world. South, 4th flr., New York, NY, 10016. IMT) 4media group services include: 212/505-7666. www.livestar-entertainment. •Satellite Media Tours (SMTs), Internet •Digital Media Tours com. Eric Drath. Media Tours (IMTs) and Radio Media •Branded Social Video Campaigns Tours (RMTs) in English and/or (Production and Distribution) Lyons PR, 10410 N. Kensington Pkwy., Spanish •Earned and Paid Media Relations Suite 305, Kensington, MD, 20895. 301/942- •Surveys, market research and focus (Guaranteed Impressions) 1306. www.lyonspr.com. Dan Lyons, Pres. groups •Live Video Streaming Productions •Media relations (Global CEO Town Halls) •Media buying: TV, radio, web, OOH •Video Editing, Audio, Graphics and •Video production Effects (Sizzle Reels) •Video News Releases (VNRs) and •Creative Soundbite & B-roll packages •Media relations •Radio News Releases (RNRs) •Media buying •Public Service Announcements •Video production MediaEngagement LLC, Hackensack, (PSAs) NJ, 07601. 917/658-9932. rdeangelis@ •Native Advertising and Content Artisan Production House, 110 East 25th mediaengagement.com; www. Recommendation St., Floor 2, New York, NY, 10010. 347/351- mediaengagement.com. Robin DeAngelis. •Webcasting, Facebook Live and 4804. [email protected]; social streaming [email protected]; www. MediaEngagement is a multi- artisanproductionhouse.com. Erin Lahey platform media communications Schwitter, Producer/Partner; Kara Leibowitz, company that is dedicated to engaging Producer/Partner. consumers on TV, Social Media Channels and Radio. Our specialty is in Co-op SMTs hosted by top-rated brand influencers. We also offer a wide Continued at top of next page

WWW.ODWYERPR.COM | JANUARY 2020 73 SATELLITE MEDIA TOURS 2020 PR BUYER’S GUIDE MEDIA ENGAGEMENT continued variety of other services, including exclusive Branded SMTs, Social Media Integration, RMTs, Media Tours/ Roadshows, B-Roll & Video Packages Press Record Communications, 301 and PSAs. We work with brands large E. 73rd St., New York, NY, 10021. 212- and small who count on our team’s 879-2871. [email protected]; www. experience and commitment for pressrecord.co. Justin Goldstein. personal service and an exceptional and verifiable ROI. PREMIERETV, 200 Spectrum Center Dr., Are you looking to secure broadcast media coverage that generates Megaphone Media, 26 Perry Street, New Suite 300, Irvine, CA, 92618. 310/899-9090. powerful publicity, builds thought York, NY, 10014. 646/452-8404. www. [email protected]; www.premieretv. megaphone-media.com. Kyle Carmone. com. Shayne Fraeke, CEO. leadership and achieves your sales and marketing goals? You’ve found Moldow Communications LLC, 201/519- 25+ YEARS OF EXPERIENCE, your team to make it happen! 3075. jmoldow@MoldowCommunications. UNMATCHED EXPERTISE, We are strategic PR practitioners com; www.moldowcommunications.com. EXCEPTIONAL CLIENT SERVICE and former journalists with more than Jim Moldow, President. PREMIERETV delivers outstanding a decade of experience in newsrooms Satellite Media Tours to clients across the country. We know what it Murray Hill Studios, 248 East 35th St., across the U.S. and around the globe. takes to develop relationships with New York, NY, 10016. 212/889-4200; fax: Whether your SMT originates from a reporters, proactively generate media 212/889-9413. Ourteam@murrayhillstudios. TV studio, a hotel room, a desert, or coverage and integrate our clients into com; www.murrayhillstudios.com. Contact: any remote location, PREMIERETV’s news of the day. Jahaneen Johnsen. media and production teams always Our award-winning broadcast press deliver with professionalism, diligence, campaigns have earned recognition See full listing under Television (TV) and creativity. from PR News, the Hermes Creative Production. Our media experts are trusted Awards and the Thoth Awards. by the top newsroom producers in Our services include: Next Millennium Productions, 31 Howard the industry. We maintain strong •Broadcast and print/online media St., Suite 5A, New York, NY, 10013. relationships with all the national tours 212/226-2274; fax: 917/237-1663. info@ networks and newsfeeds, top market •Media training nmpfilms.com; www.nmpfilms.com. Aubrey local affiliates, and independent and •Messaging development Carp. regional cable outlets. As a result, you get the best line- ups for your SMT. Additional PREMIERETV specialties include: •Satellite Media Tours •Press Junkets •Digital Media Tours Prime Time Media, Studios in Los Angeles, New York City, Chicago, San Francisco, Pitching Monkeys Media, Waldwick, NJ, •Radio Media Tours •Audio News Releases Toronto, Vancouver, London. 310/559-0445. 07643. 201/214-9611. [email protected]; www.prime- •Creative Video Production / “Highlight [email protected]; timemedia.com. Neisha Cohen, Founder/ www.pitchingmonkeysmedia.com. Reels” Owner. Mark Ganguzza, President. •Broadcast & Digital Distribution •B-Roll Packages Prime Time Media is one of the •Satellite Media Tours (SMT) •ENG Crews most trusted organizations in the •Radio Media Tours (RMT) •On-Air Radio Promotions industry. We’ve learned a little •Internet Media Tours (IMT) •International Services something from our 25 years in •Audio News Releases (ANR) •Webcasting the business. We excel at media •Podcasts Contact us for references, quotes, or relations, media distribution, and •Full Production Services information on an integrated broadcast all forms of broadcast and digital •In-Studio Interviews publicity strategy that accommodates communications. We create strategies •B-Roll your budget. and solutions to help brands, agencies, •English and Spanish all sectors of entertainment, publishing, •Ground Media Tours sports, health, beauty, lifestyle, garner •Public Service Announcements mass media impressions. (PSA) As former network TV producers at •Print Interviews the highest rated network morning and late-night programs, we know how “no monkey business, just producers think and what they want. media results” •Satellite Media Tours, Co-Op Tours

74 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE SEARCH ENGINE OPTIMIZATION •Internet Tours strong commitment to quality. Facebook, and General Motors; and •Digital Media Tours Strauss Media specializes in booking we have worked on dozens of local, •Radio Tours television satellite media tours state and federal political campaigns. •Webcasting with local stations, national broadcast The company is also proud to be on •Satellite Feeds and cable networks, network feeder the official GSA Schedule. •In-Studio Media Placement services, and syndicated programs. When your campaign calls for Along with longstanding We expertly manage your SMT and television and radio, Strauss Media relationships with decision-makers in provide a complete solution including Strategies delivers the absolute all media we position you for success. the booking of all of the interviews, best results in the industry. You’ll We coordinate every project with studio rental and equipment, satellite enjoy working with our friendly staff detail, professionalism, diligence, and uplink, make-up and catering services, of experienced public relations media creativity. We get you the best media and all of the technical and production professionals. Contact us today placement for your message and needs to make your SMT the most to discuss a customized solution within your budget. Plus, we target successful it can be. for your next broadcast outreach and get the largest audience and We also specialize in booking campaign! amass the most media impressions radio tours with national news for you. That’s our job. networks, nationally syndicated shows, PRIME TIME MEDIA: WHEN YOU statewide, regional, and local radio WANT THE WORLD TO KNOW outlets in each of the nation’s nearly WHAT YOU’RE DOING 300 radio markets. Strauss Media also conducts radio and television THUNK! MEDIA, Inc., Brooklyn, NY. ground tours. 718/499-9068. [email protected]; Moreover, we script, produce, www.thunkmedia.com. Dani S Newman. and distribute targeted audio news releases to the nation’s largest radio SPECIALIZING IN EXCLUSIVE networks with the best “guaranteed- AND COOP SMTs placement” in the industry. In addition, Strauss Media provides: Reach millions of people through •Audio Actuality Pitching and inspired storytelling and quality Strauss Media Strategies, Inc., 529 Placement Systems production. THUNK! MEDIA brings 14th St., N.W., #1163, Nat’l Press Bldg., •Radio Promotions 30+ years of broadcast public relations Washington, DC, 20045. 202/638-0200; fax: experience and success to each 202/638-0400. [email protected]; •Public Service Announcements •Audio and Video Podcasts collaboration. Our beautifully executed www.straussmedia.com. Richard Strauss, studio and remote SMTs yield great Pres. •Radio Advertising Production and Placement results in top markets. No magic, just creative problem solving, an acute 262 West 38th St., Suite 803, New York, NY •Live Remote Broadcasts •Customized Broadcast E-mailing attention to detail and a commitment 10018. 212/302-1234 to unparalleled client care from [email protected] (with our database of 12,000+ radio some of the most accomplished and www.straussmedia.com and television outlets, stations and experienced people in the business. Richard Strauss, Pres. show contacts) •Satellite Uplinks and Downlinks VideoLink Inc., 1230 Washington St., West Los Angeles, CA; 424/206-1238 •Media Training Newton, MA, 02465. 800/452-5565. www. [email protected] Among the hundreds of clients we videolinktv.com. www.straussmedia.com have worked with, we routinely work Richard Strauss, Pres. with political groups such as the DNC; advocacy groups like the Sierra Club; Search Engine Celebrating our 24th anniversary award-winning PR firms like BCW, Optimization in 2020, Strauss Media Strategies, Edelman, Porter Novelli, MSLGroup, Inc., is the nation’s premier public Hager Sharp and Apco; non-profit Alan Morgan Group, 17304 Preston Rd, relations, communications, and clients like Safe Kids Worldwide, the #800A, Dallas, TX, 75252. 866/805-3494. strategy firm specializing in American Jewish Committee (AJC) [email protected]; www. television and radio. Not just another and the National Safety Council; alanmorgangroup.com. Jonathan Smith, “crank it out booking service,” Strauss government agencies like the Dept. of Mng. Partner. Media Strategies works closely with its Veterans Affairs; associations such as clients to develop campaign-specific the US Conference of Mayors, National strategies and tactics that get results. Law Enforcement Officers Memorial Collectively, our staff brings more than Fund (NLEOMF) and No Labels; 270 years of broadcast experience large-scale events such as the Clinton and judgment to our clients, and has Global Initiative and the major auto booked tens of thousands of interviews shows; major companies like Uber, throughout our company history with a

WWW.ODWYERPR.COM | JANUARY 2020 75 SEARCH ENGINE OPTIMIZATION 2020 PR BUYER’S GUIDE their marketing arsenal. Each program have won national awards for driving is designed to support the company’s revenue upon launching. Social media business objectives and PR/marketing services include content, promotions goals. Programs include an analysis and advertising to drive engagement of the current industry landscape and and sales. Blogger and influencer competitors; a calendar of planned relations are also available services. updates; content creation; community building and management; and measurement. Monument Optimization, Washington, DC. Let us help you strategically 202/904-5763. communicate with clients, prospects, [email protected]; partners, employees, journalists and www.monumentoptimization.com. those impacted by the company. MediaEngagement LLC, Hackensack, John Stewart, Pres. Google+, 1600 Amphitheatre Parkway, NJ, 07601. 917/658-9932. rdeangelis@ Mountain View, CA, 94043. www.plus. mediaengagement.com; www. Monument Optimization helps mediaengagement.com. Robin DeAngelis. organizations achieve their goals google.com. Larry Page and Sergey Brin, Co-Founders. online through an analytics-based See full listing under SMTs and approach to search engine marketing Hunter Public Relations, 41 Madison Ave., Media Tours. and online reputation management. 5th flr., New York, NY, 10010. 212/679- 6600. www.hunterpr.com. Grace Leong, Pinterest, 651 Brannan St., San Francisco, Straight North, 211 W Upper Wacker Dr., CA, 94103. www.pinterest.com. #1800, Chicago, IL, 60606. 312/724-5220. CEO. www.straightnorth.com. David Duerr, Chmn. Quinn & Co. Public Relations, 48 W. & CEO. Instagram, 1 Hacker Way, Menlo Park, CA, 94025. www.instagram.com. 38th St., Penthouse, New York, NY, 10018. 212/868-1900. www.quinn.pr. Florence Social Media LeadFox, 10 Rue Bowen Sud, Suite 100 Quinn. Sherbrooke, Québec Canada J1G 2C5. Twitter, 1355 Market St., San Francisco, Agility PR Solutions, 319 McRae Ave., 819/481-0138. https://www.leadfox.co/; CA, 94103. www.twitter.com. Jack Dorsey, #500, Ottawa, Ontario, K1Z 0B9, Canada. [email protected]. Diane Dessailly. CEO. 866/545-3745. www.agilitypr.com. See full listing under Software. Chraft PR, 515 S. Flower St., 36th flr., Los Software Angeles, CA, 90071. 213/236-3613. mina@ chraftpr.com; www.chraftpr.com. Mina LinkedIn, 1000 West Maude Ave., ClickTime, 282 2nd St., 4th flr., San Trujillo. Sunnyvale, CA, 94085. www.linkedin.com. Francisco, CA, 94105. 415/684-1180. info@ Jeff Weiner, CEO. clicktime.com; www.clicktime.com/pr. Engage121, 20 Glover Ave., 2nd flr., David Klein. Norwalk, CT, 06850. 888/607-9101. www. Lippe Taylor, 215 Park Ave South, 16th engage121.com. flr., New York, NY, 10003. 212/598-4400. Deltek, 2291 Wood Oak Dr., Herndon, VA, [email protected]; www.lippetaylor. 20171. 800/456-2009. www.deltek.com. Facebook, 1 Hacker Way, Menlo Park, com. Nick Taylor, Innovation Officer. Michael Corkery, Pres. & CEO. CA, 94025. www.facebook.com. Mark Zuckerberg, Founder & Chmn. Magnify Digital, 680 B Leg-In-Boot Hypefactors, +44 20 3966 1535. info@ Square, Vancouver, BC, V5Z 4B4, Canada. hypefactors.com; www.hypefactors.com. 604/879-7770. www.magnifydigital.com. Moyra Rodger, CEO. IPR Software, 16501 Ventura Blvd., #424, Encino, CA, 91436. 800/514-1897. www. iprsoftware.com. JD Bowles, President & CEO.

Feintuch Communications, 245 Park Ave., 39th flr., New York, NY, 10167. Marketing Maven, 2390 C Las Posas Rd., 212/808-4901. [email protected]; #479, Camarillo, CA, 93010. 310/994-7380. www.feintuchcommunications.com. Henry [email protected]; www. Feintuch, President. marketingmaven.com. Lindsey Carnett, Pres. LeadFox, 10 Rue Bowen Sud, Suite 100 Chatter about your company is Marketing Maven is not your Sherbrooke, Québec Canada J1G 2C5. happening across the web, so why not typical PR firm. With origins in direct 819/481-0138. https://www.leadfox.co/; join the conversation? response public relations, Marketing [email protected]. Diane Dessailly. Feintuch Communications offers Maven utilizes advanced metrics to a comprehensive solution for b-to-b measure their clients’ marketing reach LeadFox is a marketing automation companies looking to incorporate or and provide valuable competitive software that allows PR Firms to grow enhance their social media presence in analysis. Their client campaigns the value of their traffic by, nurturing

76 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE SPECIAL EVENTS their contacts while building and “If you are looking for a keynote for Corporate Events, 7431 114th Ave. No. maintaining relationships with our easy a conference - I highly recommend #102, Largo, FL, 33773. 727/548-7200. to use platform and ready-made pre- CCSB. The staff are fantastic to work [email protected]; www. built campaigns. with and offer great speaker options.” corporateeventsandexpos.com. Used by 1000’s of SMB’s in more - Senior Manager, Conference than 50+ countries, LeadFox is Services, Premier Inc. CW& Co., 152 Madison Ave., #906, New THE ultimate, simple and affordable We Help Meeting Executives Thrill York, NY, 10016. 212/379-4024. carrie@ marketing automation platform of this Their Audiences! cwandco.com; www.cwandco.com. Carrie era. It includes everything you need Waible. in a marketing toolkit, newsletters, Eagles Talent Connection, 57 West South Editor Showcase, New York, NY, 10036. automations, landing pages and email Orange Ave., South Orange, NJ, 07079. 619/312-1212. metter@fastforwardevents. campaigns. 973/313-9800. [email protected]; www.eaglestalent.com. Esther Eagles, Pres. com; www.editorshowcase.com. Michelle Metter. LoginRadius, 815 W. Hastings St., Greater Talent Network, 437 Fifth Ave., Vancouver, BC, Canada, V6C 3N9. 844/625- Event Planners Plus!, 99 Wall St., Suite 8889. www.loginradius.com. Rakesh Soni, New York, NY, 10016. 212/645-4200. www. greatertalent.com. Don R. Epstein, CEO. 720, New York, NY, 10005. 212/571-6559. CEO. www.eventplannersplus.com. Debert Cook, Pres./CEO. Queue Associates, 420 Lexington Ave., Harry Walker Agency, 355 Lexington Ave., 21st flr., New York, NY, 10017. 646/227- #300, New York, NY, 10170. 212/269-1313. Eventage, 18 South Orange Ave., 3rd flr., www.queueassoc.com. Jeff Goldstein, Mng. 4900. www.harrywalker.com. Don Walker, Pres. South Orange, NJ, 07079. 973/530-3900. Dir. www.eventage.net. Matt Glass, Partner. Keppler Speakers, 3030 Clarendon Blvd., TEKGROUP Int’l Inc., 1451 W. Cypress IEG LLC, 350 North Orleans St, #1200, Creek Rd., #300, Ft. Lauderdale, FL, 33309. 7th flr., Arlington, VA, 22201. 703/516- 4000. [email protected]; www. Chicago, IL, 60654. 312/725-5100. info@ 954/351-5554; fax: 954/351-9099. www. sponsorship.com; www.sponsorship.com. tekgroup.com. Steve Momorella, Founder. kepplerspeakers.com. Jim Keppler, Pres. Leading Authorities Inc., 1725 I St., MVP Collaborative, 1751 E. Lincoln Ave., Speakers Service NW, #200, Washington, DC, 20006. Madison Heights, MI, 48071. 248/591-5100. (Talent) 800-SPEAKER. www.leadingauthorities. www.mvpcollaborative.com. com. American Program Bureau, Inc., One National Press Club, 529 14th St., N.W., Gateway Center, #751, Newton, MA, 02458. Speakers On Healthcare, 10870 N.W. Washington, DC, 20045. 202/662-7587. 617/614-1600. www.apbspeakers.com. Laurinda Ct., Portland, OR, 97229. [email protected]; www.press.org/services. Robert P. Walker, Pres. & CEO. 503/345-9164. info@speakersonhealthcare. com; www.speakersonhealthcare.com. Jo nVision, 205 West 37th St at 8th Ave., 8th Cavender, Pres. flr., New York, NY, 10018. 212/947-9095. www.nvision-ny.com. Michael Magnani, Washington Speakers Bureau, 1663 Prince Pres. & CEO. St., Alexandria, VA, 22314. 833/972-8255. www.washingtonspeakers.com. Harry Paulette Wolf Events & Entertainment, Rhoads, Jr., Christine Farrell, Co-CEOs. 1165 N. Clark St., #613, Chicago, IL, 60610. 312/981-2600. www.pwe-e.com. Adam World Class Speakers & Entertainers, Lombardo, Pres. 5158 Clareton Drive, Ste. 1034, Agoura Hills (County of Los Angeles), CA, Regatta Inc., 33 Irving Place, 3rd flr., New 91376. 818/991-5400; Cell: 310/766- York, NY, 10003. 212/475-1290. www. Capitol City Speakers Bureau, 1620 2248. [email protected]; wcse@ regattanyc.com. Sam Kaufman, Founder. South 5th St., Springfield, IL, 62703. wcSpeakers.com; www.wcspeakers.com. 800/397-3183. info@capcityspeakers. Joseph I. Kessler, Pres. Very Special Events, 12182-B Royal com; www.capcityspeakers.com; Birkdale Row, San Diego, CA, 92128. 858/485-1171; fax: 858/485-0389. www. www.speakersfornurses.com; www. Special Events speakingofsports.com. Mike Klemm, Pres. veryspecialevents.com. Nancy Walters, Pres. August Jackson, Campaign Launch Events, VISTA Worldlink, 73 SW 12th Ave., #104, For 27 years Capitol City Speakers Conferences, 1501 S. Clinton St., #100, Dania Beach, FL, 33004. 954/838-0900. Bureau has booked leading business Baltimore, MD, 21224. 410/727-5575. www. www.vistaworldlink.com. Roy Liemer, CEO. speakers, sports personalities and augustjackson.com. healthcare experts. We work with many Fortune 500 companies, national Conference Board, The, 845 Third Ave., and state associations and healthcare New York, NY, 10022. 212/759-0900. www. organizations across the United conference-board.org. Steve Odland, Pres. States. & CEO.

WWW.ODWYERPR.COM | JANUARY 2020 77 TELEVISION (TV) PRODUCTION 2020 PR BUYER’S GUIDE Television (TV) Production

5K Productions, 11111 Biscayne Blvd., #2104, Miami, FL, 33181. 786/519-1880. www.5kproductions.com.

Associated Press, The, 200 Liberty St., Strauss Media Strategies, Inc., 529 New York, NY, 10281. 212/621-1500. www. 14th St., N.W., #1163, Nat’l Press Bldg., ap.org. Washington, DC, 20045. 202/638-0200; fax: 202/638-0400. [email protected]; Cover Edge Television News Service, 4325 PREMIERETV, 200 Spectrum Center Dr., www.straussmedia.com. Richard Strauss, Dean Martin Dr., #375, Las Vegas, NV, Suite 300, Irvine, CA, 92618. 310/899-9090. Pres. 89103. 800/822-6397. bookings@coveredge. [email protected]; www.premieretv. com; www.coveredge.com. Rich Travis, com. Shayne Fraeke, CEO. 262 West 38th St., Suite 803, New York, NY Pres. 10018. 212/302-1234 [email protected] OUTSTANDING PRODUCTION www.straussmedia.com Megaphone Media, 26 Perry Street, New FOR TV, FILM, BROADCAST, AND Richard Strauss, Pres. York, NY, 10014. 646/452-8404. www. THE INTERNET. megaphone-media.com. Kyle Carmone. PREMIERETV’s talented team of Los Angeles, CA; 424/206-1238 production experts can deliver a full [email protected] range of services, from B-roll shoots www.straussmedia.com and EPKs to press conferences, Richard Strauss, Pres. remotes, and highlight reels. With over 25 years of experience, PREMIERETV See full listing under SMTs and coordinates every detail of TV Radio. Murray Hill Studios, 248 East 35th St., production with professionalism, New York, NY, 10016. 212/889-4200; fax: diligence, and creativity. THUNK! MEDIA, Inc., Brooklyn, NY. 212/889-9413. Ourteam@murrayhillstudios. Additional PREMIERETV specialties 718/499-9068. [email protected]; com; www.murrayhillstudios.com. Contact: include: www.thunkmedia.com. Dani S Newman. Jahaneen Johnsen. •Satellite Media Tours •Press Junkets See full listing under SMTs. Murray Hill Studios is a full-service •Digital Media Tours production facility in NYC providing •Radio Media Tours Translation Services high-end webcasting and traditional •Audio News Releases broadcast production services. These •Creative Video Production / “Highlight Iverson Language Assocs. Inc., Div. of include interactive webcasting, video Reels” TransPerfect, 111 W. Pleasant St., #102, podcasts, studio production, live •Broadcast & Digital Distribution Milwaukee, WI, 53212. 414/271-1144. shots with international and domestic •B-Roll Packages www.iversonlang.com. Leroy Pederson, broadcast transmission, high- •ENG Crews Division Mgr. bandwidth internet streaming, satellite •On-Air Radio Promotions and internet media tours, professional •International Services Language Bank, 2S950 Wagner Rd., development and training videos and •Webcasting Batavia, IL, 60510. 630/406-1277; fax: many more. Broadcast-quality Skype 630/406-0917. [email protected]; interviews, Facebook Live events and Contact us for references, quotes, www.language-bank.com. Dennis Merritt, Newtek NDI technologies available. or information on how our production Pres & CEO. Kitchen sets with a prep-kitchen experts can maximize your PR ROI! available for food/cooking related O’Sullivan Comms., 1 Fairfield Crescent, productions. West Caldwell, NJ, 07006. 973/227- Please visit www.murrayhillstudios. 5112. [email protected]; www. oneworldonestop.com. com or on social media at: •instagram.com/murrayhillstudios/ •twitter.com/murhillstudios Video •www.facebook.com/ murrayhillstudiosnyc Artisan Production House, 110 East 25th St., Floor 2, New York, NY, 10010. 347/351- Next Millennium Productions, 31 Howard 4804. [email protected]; St., Suite 5A, New York, NY, 10013. [email protected]; www. 212/226-2274; fax: 917/237-1663. info@ artisanproductionhouse.com. Erin Lahey nmpfilms.com; www.nmpfilms.com. Aubrey Schwitter, Producer/Partner; Kara Leibowitz, Carp. Producer/Partner.

78 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE VIDEO Associated Press, The, 200 Liberty St., Henninger Media Services, 1320 N. Next Millennium Productions, 31 Howard New York, NY, 10281. 212/621-1500. info@ Courthouse Rd., Suite 130, Arlington, VA, St., Suite 5A, New York, NY, 10013. ap.org; www.ap.org. 22201. 703/243-3444. [email protected]; 212/226-2274; fax: 917/237-1663. info@ www.henninger.com. Rob Henninger, Pres./ nmpfilms.com; www.nmpfilms.com. Aubrey Audio Productions Inc., 914 18th Ave CEO. Carp. South, Nashville, TN, 37212. 615/321- 3612. [email protected]; www. Interface Media Group, 1233 20th St., Parallax Productions Inc., 60 Pond St., audioproductions.com. Jim Reyland, Pres. N.W., Washington, DC, 20036. 202/861- Jamaica Plain, MA, 02130. 617/787-1415. 0500. [email protected]; www. www.parallaxproductions.com. Bader Media Group, 25 W. 52nd St., interfacemedia.com. Jeff Weingarten, Pres. 16th flr., New York, NY, 10019. 212/744- PMI (Production Masters, Inc.), The Buhl 5380. [email protected]; www.badertv. Ivanhoe Broadcast News Inc., 2211 Lee Bldg., 204 Fifth Ave., Pittsburgh, PA, 15222. com. Mike Leventhal, Sr. Exec. VP & Mng. Rd., Suite 107, Winter Park, FL, 32789. 412/281-8500. [email protected]; www.pmi.tv. Editor. 407/740-0789. [email protected]; David Case, Pres./CEO. www.ivanhoe.com. Marjorie B. Thomas, Boom Broadcast & Media Relations, 4 Pres. Hill Spruce, Littleton, CO, 80127. 303/904- 2100. [email protected]; www. Kettle Media Concepts, Inc., 124 W. 94th boombroadcast.com. Barbara Gutjahr, Joan St., New York, NY, 10025. 212/689-7678. Winkler, Founding Partners. www.kettlemediaconcepts.com. Nigel Kettle, Pres. Broad Street Productions, 242 W. 30 St., 2nd flr., New York, NY, 10001. 212/780- Lovett Stories + Strategies, 17 Vandam 5700. [email protected]; www. St., Ground Floor, New York, NY, 10013. broadstreet.com. Mark Baltazar, CEO & 212/242-8999. info@lovettproductions. Mng. Partner. com; www.lovettproductions.com. Joseph F. PREMIERETV, 200 Spectrum Center Dr., Lovett, Pres. Suite 300, Irvine, CA, 92618. 310/899-9090. Center City Film & Video, 1501 - 1503 [email protected]; www.premieretv. Walnut St., Philadelphia, PA, 19102. MediaEngagement LLC, Hackensack, com. Shayne Fraeke, CEO. 215/568-4134. [email protected]; www.ccfv. NJ, 07601. 917/658-9932. rdeangelis@ com. Jordan Schwartz, CEO. mediaengagement.com; www. OUTSTANDING PRODUCTION mediaengagement.com. Robin DeAngelis. FOR TV, FILM, BROADCAST, AND Conus Archive, The, 3415 University THE INTERNET. Ave., St. Paul, MN, 55114. 651/642-4576. See full listing under SMTs and PREMIERETV’s talented [email protected]; www.conus.com. Media Tours. production team offers full-service Chris Bridson, Sr. A/E. creative solutions for your video Megaphone Media, 26 Perry Street, New production needs. With over 50+ Cresta Creative, 1050 N State St., York, NY, 10014. 646/452-8404. www. years of collective video production Chicago, IL, 60610. 312/944-4700. www. megaphone-media.com. Kyle Carmone. experience, from concept to delivery, crestacreative.com. Debby Winans. PREMIERETV is capable of handling Mercury Films, 3141 Locust St., St. Louis, every aspect of your video. Our Crews Control, 11820 West Market Pl., MO, 63103. 314/645-4244. mercury-films. producers and production teams have Ste. L, Fulton, MD, 20759. 301/604-1200; com. Angie Lawing, Dir. 800/545-CREW. [email protected]; vast experiences in television, film, www.crewscontrol.com. Andrea Keating, Murray Hill Studios, 248 East 35th St., documentaries, commercials, music Founder/CEO. New York, NY, 10016. 212/889-4200; fax: videos, and digital advertising. 212/889-9413. Ourteam@murrayhillstudios. Additional PREMIERETV specialties DNA, DIETRICH NELSON & com; www.murrayhillstudios.com. Contact: include: ASSOCIATES, 200 W. Portland Street, Jahaneen Johnsen. •Satellite Media Tours #1213, Phoenix, AZ, 85003. 323/309-3314. •Press Junkets [email protected]. See full listing under Television (TV) •Digital Media Tours Production. •Radio Media Tours Double R Productions, 1621 Connecticut •Audio News Releases Ave., N.W., Ste. 400, Washington, National Press Club, 529 14th St., N.W., •Creative Video Production / “Highlight DC, 20009. 202/797-7777. info@ Washington, DC, 20045. 202/662-7541. Reels” doublerproductions.com; www. [email protected]; www.press.org/services. •Broadcast & Digital Distribution doublerproductions.com. Rosemary Reed, •B-Roll Packages Pres. Newscast US, 526 West 26th St., Suite •ENG Crews 515, New York, NY, 10001. 212/206-0055. •On-Air Radio Promotions GRS Systems Inc., 216 E. 45th St., New [email protected]; www.newscastus. •International Services York, NY, 10017. 212/286-0299. mg@grsv. com. Jim Sulley, Dir. •Webcasting com; www.grsv.com. Mitch Gak. Contact us for references, quotes, or NewsWatch, 2611 Jefferson Davis Highway, information on how we can create your Suite 902, Arlington, VA, 22202. 703/662- next video! 8180. [email protected]; www. newswatchtv.com. Ed Tropeano, Pres.

WWW.ODWYERPR.COM | JANUARY 2020 79 VIDEO 2020 PR BUYER’S GUIDE Sadler Productions, Inc., 1170 Barksdale Ventana Productions, 1819 L St., N.W., National Press Club, 529 14th St., N.W., Blvd., Bossier City, LA, 71111. 318/221- #100, Washington, DC, 20036. 202/785- Washington, DC, 20045. 202/662-7541. 8909. [email protected]; www. 5112. www.ventanadc.com. Armando [email protected]; www.press.org/services. sadlervideo.com. Bill Sadler, Pres. Almanza, Pres. Next Millennium Productions, 31 Howard Shining Starlet Entertainment, LLC, VideoLink Inc., 1230 Washington St., St., Suite 5A, New York, NY, 10013. 240/547-9774. [email protected]; Newton, MA, 02465. 617/340-4100. www. 212/226-2274; fax: 917/237-1663. info@ www.shiningstarlet.com. Alikia Reaves, videolinktv.com. nmpfilms.com; www.nmpfilms.com. Aubrey Founder. Carp. VNR1 Communications, Inc., 16415 Studio 120, 2155 Niagara Lane North, Addison Rd., #500, Addison, TX, 75001. Website Development Plymouth, MN, 55447. 800/759-0992. www. 800/937-8671. [email protected]; vnr1.com. studio120.com. Jack Trammell, Pres.

Take One Productions, 3002 Dow Washington Independent Ave., #406, Tustin, CA, 92780. 877/825- Productions, 5028 Wisconsin 3146. [email protected]; www. Ave., N.W., #100, Washington, takeonedigital.com. Troy Witt, Pres. DC, 20016. 202/638-3400. sue@ washingtonindependentproductions.com; TANE Digital Video, 256 West 36th St., 6th www.washingtonindependentproductions. flr., New York, NY, 10018. 212/295-1771. com. Susan Stolov, CEO. At Point Inc., P.O. Box 361, Roseland, NJ, www.wearetane.com. Brian Tane, Founder 07068. 973/324-0866; fax: 973/324-0778. & CEO. Webcasting [email protected]; www.atpoint.com. Mick Gyure. THUNK! MEDIA, Inc., Brooklyn, NY. Connex International Inc., 46 Federal Rd., 718/499-9068. [email protected]; Ste. F, Danbury, CT, 06810. 800/426-6639. At Point provides the services of www.thunkmedia.com. Dani S Newman. www.connexintl.com. developing websites and managing the Internet operations of businesses, See full listing under SMTs. Murray Hill Studios, 248 East 35th St., both small and large, that do not New York, NY, 10016. 212/889-4200; fax: have the experience or the resources TVA Media Group, 3950 Vantage 212/889-9413. Ourteam@murrayhillstudios. Ave., Studio City, CA, 91604. 818/505- in-house to perform these functions. com; www.murrayhillstudios.com. Contact: Clients receive personalized and high- 8300. [email protected]; www. Jahaneen Johnsen. tvamediagroup.com. Jeffery Goddard, CEO/ quality customer service, solutions that Exec. Producer. fit their budgets, and the assurance of See full listing under Television (TV) At Point’s reliability. Production.

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80 JANUARY 2020 | WWW.ODWYERPR.COM

INDEX OF LISTED COMPANIES 2020 PR BUYER’S GUIDE

0-9 Release Distribution, Television (TV) of Media and Communication: Production, Video Education 24-7 Press Release Newswire: Press Association for Conflict Resolution: British American Business Inc.: Release Distribution Associations Associations 4media Group: Public Service Association for Education in Journalism Broad Street Productions: Video Announcements, Radio, Research, and Mass Communication: Bronze Anvil Awards of PR Society of Satellite Media Tours Associations America: Awards 5K Productions: Television (TV) Association for Women in Bruce Wodder Photography: Production Communications, The: Associations Photographers/Stock Photo 5W Public Relations: Crisis Management Association of Marketing and Buchbinder Tunick & Company LLP: Communications Professionals: CPA/Consulting Services A Associations Bulldog Awards: Awards Association of National Advertisers Bulldog Reporter: Newsletters A-1 Broadcast: Satellite Media Tours (ANA): Associations Burke Marketing Research Inc.: ABGPrint: Printing Association of Strategic Alliance Research Addison Design Company: Graphic Professionals: Associations Services Association TRENDS Annual Trendy C Adrian Awards: Awards Awards: Awards Advertising Club of New York: Association TRENDS Association C&J Mediaworks: Media Tours/ Associations Executive of the Year Award: Awards Roadshows, Radio Advertising Specialty Institute: Astrid Awards: Awards Camera One: Photographers/Stock Associations At Point Inc.: Website Development Photo Agility PR Solutions: Measurement & Audio Productions Inc.: Video Cameron Communications Inc.: Media Evaluation, Media Monitoring, Social August Jackson: Special Events Training Media Automotive PR Council, Original Can Stock Photo: Photographers/Stock AKA MEDIA INC.: Satellite Media Tours Equipment Suppliers Assn.: Photo Alan Morgan Group: Search Engine Associations Capitol City Speakers Bureau: Speakers Optimization AVA Digital Awards: Awards Service (Talent) Alexander Hamilton Medal: Awards Caplan Communications LLC: Radio All-In-One Media Directory: Directories B Career Press: Directory Publishers Alliance for Women in Media: Cavanaugh & Associates Inc.: Associations Bader Media Group: Video Celebrities AME - Advertising & Marketing BAP EXECUTIVE SEARCH LLC: CCI - Corporate Communication Int’l at Effectiveness Awards, New York Executive Search Baruch College/CUNY: Education Festivals: Awards Baruch College (CUNY), M.A. in Celebrities, Plus Inc.: Media Tours/ American Association of Advertising Corporate Communication: Education Roadshows Agencies (4As): Associations Belfort Group: Integrated Marketing & Celebrity Access, Inc.: Celebrities American Association of Political PR Celebrity Source, The: Celebrities Consultants: Associations Bell Ringer Awards: Awards Center City Film & Video: Video American Hotel & Lodging Association’s Bernhardt Fudyma Design Group: Chief Marketing Officer Council: Stars of the Industry Awards: Awards Annual Reports/Design/Branding Associations American Marketing Association, The: Big Apple Awards: Awards Chraft PR: Social Media Associations Bishoff Communications: Crisis CIMSearch: Executive Search American Program Bureau, Inc.: Management Cision: Directories, Measurement Speakers Service (Talent) Black PR Wire Inc.: Newswires/Press & Evaluation, Media Lists, Media American University, School of Services Monitoring, Newswires/Press Services Communication: Education Blaine Group, Inc., The: Crisis Clarion Awards: Awards APEX Awards: Awards Management, Integrated Marketing & ClickTime: Software ARC Awards: Awards PR, Media Training CLIO Awards: Awards Arthur W. Page Society: Associations Bliss Integrated Communication: Crisis CMG Productions: Media Training Artisan Production House: Satellite Management CODiE Awards: Awards Media Tours, Video Boardroom Communications Inc.: Crisis Columbia Books & Information Services: ASAE: The Center For Assn. Management Directory Publishers Leadership: Associations, Education Boom Broadcast & Media Relations: CommCore, Inc.: Crisis Management, Associated Press, The: Content Video Media Training Marketing, Newswires/Press Booz Allen Hamilton: Management Communitas Awards: Awards Services, Photo Distribution, Consultants Complete Broadcasting Industry Guide, Photographers/Stock Photo, Press Bowling Green State University, School The: Television, Radio, Cable &

82 JANUARY 2020 | WWW.ODWYERPR.COM 2020 PR BUYER’S GUIDE INDEX OF LISTED COMPANIES

Streaming: Directories Eisenberg & Associates: Annual Greater Talent Network: Celebrities, Concepts, Inc.: Content Marketing Reports/Design/Branding Speakers Service (Talent) Conference Board, The: Conventions/ Encyclopedia of Associations: National GreenBook Directory for Marketing Conference Planners, Special Events Organizations of the U.S.: Directories Research Companies: Directories Connex International Inc.: Webcasting Engage121: Social Media Greenleaf Book Group: Editorial Consultants and Consulting Engine: Research Distribution & Services Organizations Directory: Directories Escalent: Research Grey House Publishing: Directory Conus Archive, The: Video EurekAlert!: Press Release Distribution Publishers Corporate Events: Special Events Event Planners Plus!: Special Events GRS Systems Inc.: Video Corporate Public Issues: Newsletters Eventage: Special Events Cover Edge Television News Service: H Television (TV) Production F CPR, The International Institute For Harry Walker Agency: Speakers Service Conflict Prevention and Resolution: Facebook: Social Media (Talent) Associations Feature Photo Service Inc.: Headquarters USA Directory: Directories Creative Civilizations: Research Photographers/Stock Photo Healthcare Businesswomen’s Creative Media Design: Interactive/ Feintuch Communications: Crisis Association: Associations Multimedia Services, Media Tours/ Management, Media Training, Social Hechkoff Executive Search Inc.: Roadshows Media Executive Search Creators News Service/Creators Fineman PR: Crisis Management Hedquist Productions: Radio Syndicate: Newswires/Press Services Florida PR Association: Associations Henninger Media Services: Video Cresta Creative: Video Forum Group, The: Executive Search Herbert Mines Associates: Executive Crews Control: Video Fry Group, The: Executive Search Search CW& Co.: Special Events Hermes Creative Awards: Awards G Heyman Associates Inc.: Executive D Search Galaxy Awards: Awards Hispanic Public Relations Association: D S Simon Media: Satellite Media Tours Gallup Inc.: Research Associations DEFINITION 6: Research Galperin Design Inc.: Annual Reports/ History Associates: Research Deltek: Software Design/Branding Hospitality Sales & Marketing DHR Int’l.: Executive Search George Washington University, Association Int’l.: Associations DigiClips, Inc.: Broadcast Monitoring The, Graduate School of Political Hudson’s Washington News Media Services Management, College of Professional Contacts Directory: Directories Directory of Business Information Studies, Master’s in Strategic Public Hunter Public Relations: Social Media Resources: Directories Relations: Education Hypefactors: Measurement & DNA, DIETRICH NELSON & Georgetown University, School of Evaluation, Media Monitoring, ASSOCIATES: Electronic Newsfeeds/ Continuing Studies, Master’s in Public Software Satellite Services, Public Service Relations & Corporate Comms.: iBravo! Awards: Awards Announcements, Satellite Media Education Tours, Video Getty Images: Photo Distribution I dotCOMM Awards: Awards Gilbert Tweed International: Executive Double R Productions: Video Search ICR: Crisis Management Drexel University Online, Master of Glean.info: Media Monitoring Idealliance: Associations Science in Communication: Education GoGraph: Photographers/Stock Photo IEG LLC: Special Events DRG (Development Resource Group): Gold Anvil Award of PR Society of Incricia: Integrated Marketing & PR Executive Search America: Awards Infobase: Directory Publishers Gold Circle Awards: Awards iNova Awards: Awards E Gold Ink Awards: Awards Instagram: Social Media Gold Quill Awards: Awards Institute for PR: Associations Eagles Talent Connection: Speakers Golden Trumpet Awards: Awards Interface Media Group: Video Service (Talent) Golden World Awards: Awards International Association of Business Edgewise: Copywriters Gonzaga University, Communication Communicators: Associations Editor & Publisher News Media Studies: Education International Association of Business DataBook and Online Database: Google: Research Communicators, Wash., D.C. Chapter: Directories Google+: Social Media Associations Editor Showcase: Special Events Gould+Partners LLC: CPA/Consulting International Association of Speakers EIN Presswire: Press Release Services, Management Consultants, Bureaus: Associations Distribution Mergers & Acquisitions International PR Assn., IPRA:

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Associations, Public Relations Press Release Distribution, Social Production, Video Networks Media, Software Mercury Awards: Awards International Public Relations Network: Leading Authorities Inc.: Speakers Mercury Films: Video Public Relations Networks Service (Talent) Metro Creative Graphics, Inc.: Editorial International Women’s Media LexisNexis: Media Monitoring Distribution & Services Foundation: Associations Licensing Source Book: Directories Metro Monitor, Inc.: Media Monitoring Internet Advertising Competition (IAC) LinkedIn: Social Media Moldow Communications LLC: Satellite Awards: Awards Linsey Careers: Executive Search Media Tours IPR Software: Software Lippe Taylor: Public Relations Networks, Montgomery Strategies Group, The: IPREX: Public Relations Networks Social Media Crisis Management, Media Training isentia: Measurement & Evaluation Lippincott: Annual Reports/Design/ Monument Optimization: Search Engine Issue Management Council: Branding Optimization Associations Live Star Entertainment: Satellite Media Moyer, Sherwood Assocs. Inc.: Ivanhoe Broadcast News Inc.: Video Tours Executive Search Iverson Language Assocs. Inc., Div. of Lloyd Staffing: Executive Search Murray Hill Studios: Satellite Media TransPerfect: Translation Services LoginRadius: Software Tours, Television (TV) Production, Lovett Stories + Strategies: Video Video, Webcasting Lynn Hazan & Associates, Inc.: MVP Collaborative: Special Events J Executive Search M|A|R|C Research: Research Lyons PR: Satellite Media Tours Jack Felton Medal for Lifetime N Achievement: Awards M Jenkins Group: Editorial Distribution & NAGC Communicator of the Year Award: Services Magnify Digital: Social Media Awards Jersey Awards: Awards Management Recruiters Int’l of Boston: National Association of Broadcasters: JL Insight Communications: Media Executive Search Associations Training MarCom Awards: Awards National Association of Business Joele Frank, Wilkinson Brimmer Katcher: MaritzCX: Research Political Action Committees: Crisis Management Marketing Maven: Integrated Marketing Associations John Kneapler Design: Graphic Services & PR, Social Media National Association of Government Johnson Strategic Communications, Marketing Services Search Database: Communicators: Associations Inc.: Annual Reports/Design/Branding Directories National Association of Personnel Judith Cushman & Associates, Marketing Werks - Mobile & Event Services: Associations Consulting and Retained Search: Marketing: Promotions National Black Public Relations Society: Executive Search Marshall Consultants, LLC: Executive Associations Search National Foundation for Women K Maryanne Russell Photography Inc.: Legislators: Associations Photographers/Stock Photo National Hispanic Media Coalition: Karen Friedman Enterprises Inc.: Media Masshire Cape and Islands Career Associations Training Center: Executive Search National Institute for Lobbying & Ethics, Keep in Touch: Broadcast Monitoring Matrix Awards: Awards The: Associations Services MediaEngagement LLC: Electronic National Investor Relations Institute: Kekst: Crisis Management Newsfeeds/Satellite Services, Media Associations Keppler Speakers: Speakers Service Tours/Roadshows, Public Service National Press Club: Interactive/ (Talent) Announcements, Radio, Satellite Multimedia Services, Special Events, Kettle Media Concepts, Inc.: Video Media Tours, Social Media, Video Video, Webcasting MediaFinder Online Database: National School PR Association: L Directories Associations MediaMax Online: Broadcast Monitoring National Writers Association: L.C. Williams & Associates: Crisis Services, Clipping Services, Media Associations Management Monitoring Neil Frank & Co.: Executive Search LACP - League of American MediaNet: Media Training New Dimensions in Marketing, Inc.: Communications Professionals: MediaTracks Communications, Inc.: Promotions Associations Radio New York Festivals, TV & Film Awards: Language Bank: Translation Services Megaphone Media: Media Tours/ Awards Leadership Connect: Directories, Roadshows, Public Service New York Financial Writers’ Association: Directory Publishers Announcements, Radio, Satellite Associations LeadFox: Mailing Services, Newsletters, Media Tours, Television (TV) New York Market Radio: Associations

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New York Women in Communications: Pennsylvania Association for Online Bachelor of Science in Associations Government Relations: Associations Communication: Education Newman Group Inc., The: Media Peppercomm, Inc.: Crisis Management Purdue University, Online Master of Training Phifer & Company, LLC: Executive Science in Communication: Education News & Experts: Radio Search News Data Service: Broadcast Philadelphia PR Association: Q Monitoring Services, Clipping Associations Services, Media Monitoring Pinterest: Social Media Queens University of Charlotte, Online News Exposure: Broadcast Monitoring Pitching Monkeys Media: Media Tours/ Master of Arts in Communication: Services, Clipping Services, Media Roadshows, Radio, Satellite Media Education Monitoring, Radio, Research Tours Questar Awards: Awards Newscast US: Photographers/Stock PMI (Production Masters, Inc.): Video Queue Associates: Software Photo, Video Point Five Design: Annual Reports/ Quinn & Co. Public Relations: Social NewsWatch: Video Design/Branding Media Newz Group: Clipping Services Power of A Awards: Awards Quinnipiac University, Master of Science Next Millennium Productions: Satellite PR Club: Associations in Public Relations: Education Media Tours, Television (TV) PR Council: Associations Production, Video, Webcasting PR News: Newsletters R Nielsen: Research PR Professional of the Year Award of PR North American Network: Public Service Society of America: Awards Radio Television Digital News Announcements, Radio PR World Alliance: Public Relations Association: Associations North American Precis Syndicate: Press Networks Ragan’s PR Daily: Newsletters Release Distribution PREMIERETV: Electronic Newsfeeds/ Ragan’s PR Daily Awards: Awards Northeastern University College of Satellite Services, Radio, Satellite REBRAND 100 Global Awards: Awards Professional Studies, M.S., Corporate Media Tours, Television (TV) Regatta Inc.: Special Events and Organizational Communication: Production, Video Reputation Group: Media Training Education Press Record Communications: Media REQ: Interactive/Multimedia Services nVision: Special Events Tours/Roadshows, Media Training, Research America Inc: Measurement & NYU School of Professional Studies, Radio, Satellite Media Tours Evaluation M.S. in Public Relations and PRIME Research: Research Research America Inc.: Research Corporate Communication: Education Prime Time Media: Electronic ReviveHealth: Crisis Management, Newsfeeds/Satellite Services, Radio, Integrated Marketing & PR O Satellite Media Tours RFP Associates, Agency Search Professional Marketing Forum: Consultants: Management O’Dwyer’s: Directory Publishers Associations Consultants O’Dwyer’s Directory of Public Relations PROI Worldwide: Public Relations Rich Green Photography: Firms: Directories Networks Photographers/Stock Photo O’Dwyer’s Newsletter: Newsletters Promotional Products Association Int’l.: Russell Reynolds Associates: Executive O’Sullivan Comms.: Translation Services Associations Search OneConnective: Executive Search Proof Advertising: Research Rutgers School of Communication and Online Journalism Awards: Awards PRSA/Georgia: Associations Information: Education Online News Association, c/o NPR: PRSA/Los Angeles Chapter: Associations Associations S Organization of American Women in PRSA/National Capital Chapter: Public Relations: Associations Associations Sachs Media Group: Crisis Management Outstanding Educator Award of PR PRSA/New York Chapter: Associations Sadler Productions, Inc.: Video Society of America: Awards Public Affairs Council: Associations Sard Verbinnen & Co.: Crisis Public Communications Inc.: Crisis Management P Management Scudder Training & Consulting, Ken: Public Relations Boutiques Int’l: Public Media Training Padilla: Crisis Management Relations Networks Select Resources Int’l: Management Paladin Staffing Services: Employment Public Relations Global Network Consultants Services (PRGN): Public Relations Networks Send2Press® Newswire, a service of Parallax Productions Inc.: Video Public Relations Society of America Neotrope®: Press Release Distribution Paul M. Lund Public Service Award of (PRSA): Associations Seton Hall University, M.A., PR Society of America: Awards Publicity Club of Chicago: Associations Communication, M.A., Public Paulette Wolf Events & Entertainment: Publicity Club of New York: Associations Relations: Education Special Events Purdue University Global, ShadowTV: Broadcast Monitoring

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