2020 Travel Trends Annotated Questionnaire

AARP Travel Research – 2020 Travel Trends

January 2020

Sample Specifications

• n=1,700 • 50/50 Males and Females, ages 22+ • Minimum income of $30K for those age 45+ • Used an online travel site within past 2 years for non-business related travel • Traveled within past 2 years for 2 nights or more, or at least 50 miles from home for non-business related travel • Anticipate at least one personal trip (non-business) in 2020 that entails 2 nights or more, or at least 50 miles from home

Screening Questions

S1. Let’s start with a few demographic questions: Please select your gender.

Millennials GenX Boomers Unweighted n 397 402 780 Male 51% 49% 47% Female 49% 51% 53%

S2. Please tell us your age.

Millennials GenX Boomers Unweighted n 397 402 780 22-38 100% - - 39-54 - 100% - 55-59 - - 35% 60-69 - - 43% 70+ - - 22%

Mean 33.07 46.83 63.54

hFlag. Generation.

Millennials GenX Boomers Unweighted n 397 402 780 18-21 - - - Millennial 100% - - GEN X - 100% - BABY BOOMER - - 100% 74+ - - -

Mean 33.07 46.83 63.54

[TERMINATE IF AGE <22]

S3. Please select the state in which you currently reside.

Millennials GenX Boomers Unweighted n 397 402 780 California 12% 10% 10% Florida 7% 9% 11% Texas 10% 9% 7% New York 10% 7% 8% Illinois 4% 7% 6% Ohio 3% 4% 4% Arizona 3% 3% 4% Georgia 3% 3% 3% Maryland 4% 3% 3% Massachusetts 2% 1% 4% Michigan 2% 2% 4% Pennsylvania 2% 4% 3% New Jersey 1% 4% 2% Wisconsin 4% 3% 2% Virginia 2% 2% 2% North Carolina 2% 3% 2% Missouri 3% 1% 2% Washington 2% 1% 2% Colorado 2% 1% 2% Minnesota 2% 2% 2% Indiana 1% 3% 1% Tennessee 2% 1% 3% Hawaii 2% 1% 1% Nevada 1% 3% 2% Alabama 1% 1% 1% South Carolina 1% 1% 1% Kentucky 2% 2% 1% Louisiana 1% 1% 1%

New Mexico 1% 1% 1% Oregon 2% - 1% Oklahoma 1% 1% 1% Connecticut 1% 2% 1% Kansas 1% 1% 1% Washington, DC 1% 0% 0% New Hampshire 1% - 1% Mississippi 1% 1% 0% Iowa 1% 1% 1% Arkansas - 1% 1% Montana - 0% 0% Utah 0% 1% 0% Delaware 0% 0% 0% Idaho - 0% 1% Rhode Island 1% - 0% Nebraska 0% - 0% South Dakota - - 0% West Virginia 0% - 0% Vermont 1% - 0% North Dakota 0% - - Wyoming - 0% 0% Maine 0% - -

dRegion. Region.

Millennials GenX Boomers Unweighted n 397 402 780 Northeast (CT, ME, MA, NH, NJ, NY, PA, RI, VT) 18% 18% 18% Midwest (IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI) 21% 22% 22% South (DE, DC, FL, GA, MD, NC, SC, VA, WV, AL, KY, MS, TN, AR, LA, OK, TX) 37% 37% 37% West (AZ, CO, ID, NM, MT, UT, NV, WY, AK, CA, HI, OR, WA) 24% 23% 23%

S4. Do you, or does anyone in your household, work for any of the following?

Millennials GenX Boomers Unweighted n 397 402 780 A travel company or agency - - -

A hotel or other hospitality company or provider - - - A market research company or market research department - - - A newspaper, radio or TV station/program - - - An advertising agency - - - An airline, cruise or tour company - - - A sales promotion or public relations agency - - - None of the above 100% 100% 100%

S5a. Are you of Hispanic or Latino origin (ethnicity)?

Millennials GenX Boomers Unweighted n 397 402 780 Yes 20% 19% 11% No 80% 81% 89%

S5b. What is your race?

Millennials GenX Boomers Unweighted n 397 402 780 White/Caucasian 77% 75% 81% Black/African American 14% 13% 11% Asian/Asian American 7% 9% 6% Native American 3% 3% 2% Other (Please Specify) 4% 4% 3%

hRace. Final ethnicity punch.

Millennials GenX Boomers Unweighted n 397 402 780 Hispanic 20% 19% 11% Caucasian 61% 61% 72% Black/African American 11% 11% 10% Asian 5% 7% 5% Native American 1% 1% 1% Other 3% 1% 1%

S6a. Which of the following best describes your current employment status?

Millennials GenX Boomers Unweighted n 397 402 780 Full-time employee 82% 81% 33% Full-time self employed 3% 4% 5% Part-time worker 5% 5% 10%

Homemaker 4% 4% 4% Not currently working 3% 1% 2% Student 3% - - Retired - 5% 47%

S6b. What is your current annual household income, before taxes?

Millennials GenX Boomers Unweighted n 397 402 780 Below $20,000 (18) 3% 0% - $20,000 - $29,999 (25) 6% 0% - $30,000 - $49,999 (40) 14% 10% 15% $50,000 - $74,999 (62.5) 22% 21% 24% $75,000 - $99,999 (87.5) 19% 18% 18% $100,000 - $149,999 (125) 20% 31% 23% $150,000 or more (175) 17% 21% 20% Prefer not to answer - - -

Mean in Thousands 92.38 106.77 100.49

S7a. Which of the following organizations are you currently a member of?

Millennials GenX Boomers Unweighted n 397 402 780 Amazon Prime 62% 57% 52% AAA ('Triple A') 28% 43% 49% Costco 36% 43% 40% AARP - 20% 57% USAA 11% 12% 11% None of the above 18% 12% 8% hAARP. AARP Member.

Millennials GenX Boomers Unweighted n 397 402 780 AARP MEMBERS - 20% 57% NON-MEMBERS 100% 81% 43%

S7b. In the past two years, which of the following travel sites have you visited?

Millennials GenX Boomers Unweighted n 397 402 780 Hotel, Airline or Rental Car websites 82% 89% 90% Travel booking websites (i.e. Expedia, Travelocity, Orbitz, etc) 80% 78% 68% Review websites (TripAdvisor, Yelp, etc.) 66% 66% 62% Other Travel Sites (Please Specify) 3% 5% 13% None of the above - - -

S8. In the past 2 years, how many personal trips did you take where you traveled at least 50 miles away from home and stayed two or more nights?

Millennials GenX Boomers Unweighted n 397 402 780 1 7% 4% 4% 2 13% 14% 11% 3 12% 10% 10% 4 14% 17% 14% 5 13% 8% 9% 6 11% 12% 13% 7 3% 3% 4% 8 6% 7% 10% 9 1% 2% 1% 10 9% 7% 9% 11+ 12% 15% 15%

Mean 6.40 6.91 7.20

S8TRIPS. Hidden.

Millennials GenX Boomers Unweighted n 397 402 780 None - - - One 7% 4% 4% Two 13% 14% 11% Three 12% 10% 10% Four or more 68% 72% 76%

S9. And how many of those personal trips (non-business related travel) were taken in the past year, just thinking about the calendar year of 2019?

Millennials GenX Boomers Unweighted n 397 402 780 0 4% 3% 6% 1 21% 18% 15% 2 27% 28% 25% 3 16% 18% 16% 4 11% 8% 12% 5-9 16% 19% 20% 10+ 5% 6% 5%

Mean 3.24 3.65 3.54

S10. How many more personal trips (non-business related travel) do you anticipate taking between now and the end of the year?

Millennials GenX Boomers Unweighted n 397 402 780 0 16% 12% 12% 1 37% 38% 36% 2 26% 28% 32% 3 11% 12% 12% 4+ 10% 10% 8%

Mean 1.79 1.82 1.80

S9/S10. Total trips in 2019.

Millennials GenX Boomers Unweighted n 397 402 780 0 2% 1% 2% 1 8% 6% 6% 2 16% 18% 13% 3 16% 17% 16% 4 18% 14% 16% 5 8% 9% 11% 6 8% 11% 9% 7 5% 6% 8% 8 5% 5% 4% 9 3% 2% 3% 10 4% 2% 3% 11+ 8% 11% 9%

Mean 5.03 5.47 5.34

S11. And finally, how many personal trips do you anticipate taking next year, in the calendar year of 2020?

Millennials GenX Boomers Unweighted n 397 402 780 1 13% 9% 9% 2 26% 26% 21% 3 21% 18% 22% 4 13% 13% 16% 5 9% 10% 10% 6-10 15% 18% 17% 11+ 3% 6% 6%

Mean 4.05 4.53 4.67

Main

Q1. Today’s survey is about your travel plans for the 2020 calendar year (January 2020 through December 2020). Q1a. A moment ago you mentioned you anticipate taking [S11 RESPONSE] personal trip(s) in 2020. How many of these will be an international trip and how many will be a domestic trip? Your best estimate is fine.

1. International Trips Millennials GenX Boomers Unweighted n 397 402 780 0 45% 43% 49% 1 36% 36% 33% 2 12% 13% 12% 3 3% 5% 3% 4+ 3% 3% 2%

Mean incl. 0 0.89 0.96 0.84 Mean excl. 0 1.62 1.7 1.66

1. Domestic Trips Millennials GenX Boomers Unweighted n 397 402 780 0 7% 7% 4% 1 23% 18% 17% 2 29% 29% 21% 3 15% 11% 20% 4+ 27% 36% 38%

Mean incl. 0 3.1 3.51 3.82 Mean excl. 0 3.34 3.78 3.98

Q2. Let’s start by talking about your international trip(s). For the international trip(s) you plan on taking next year, please read the list of trip types below and select your primary motivation for EACH trip.

Base: Total International Trips Millennials GenX Boomers Unweighted n 338 361 595 Bucket list trip, to check something off 18% 13% 23% my bucket list Summer vacation 15% 15% 10% Family trip (parents, grandparents, 11% 15% 12% children, all going to one destination to be together) Celebration vacation, to celebrate a 9% 11% 9% life milestone

Solo vacation, traveling without 6% 8% 12% friends, family, or significant other. It's a trip just for you. Romantic getaway 10% 11% 9% Holiday travel (Thanksgiving, 6% 7% 4% Christmas, Hanukkah, etc.) Family reunion 3% 3% 4% Girls getaway 3% 3% 3% Weekend getaway 5% 4% 2% Spring break trip 4% 5% 1% Wedding/graduation or other event 4% 2% 2% Required Travel (to take care of a 2% 1% 1% family member, second home, etc.) Guys getaway 2% 1% 1% Other 2% 3% 8%

Q2b. Thinking about your upcoming international trips listed below, please indicate the time of year, or season, you plan to travel.

Base: Total International Trips Millennials GenX Boomers Unweighted n 338 361 595 Early 2020 (January-February) 16% 14% 13% Spring 2020 (March-April-May) 29% 30% 34% Summer 2020 (June-July-August) 32% 26% 22% Fall 2020 (September-October) 16% 20% 22% Winter 2020 (November-December) 8% 10% 9%

Q3d. For each international trip below, please indicate the primary mode of transportation you will use to get to your destination.

Base: Destination Chosen For Millennials GenX Boomers International Trip(s) Unweighted n 184 201 369 Airplane 72% 68% 65% Cruise ship 7% 19% 26% Personal vehicle 9% 3% 2% Rental vehicle 5% 6% 2% Bus 1% 2% 2% Train 4% 1% 1% Other (Please specify) - 0% 1% Not sure yet 4% 1% 0%

Q3f. What types of activities do you anticipate during each international trip below? Please select all that apply per trip. Please read the full list before making your selections.

Base: Destination Chosen For Millennials GenX Boomers International Trip(s) Unweighted n 178 199 363 Dining out 40% 57% 66% Personal sightseeing (e.g. landmarks, points of interest) 53% 48% 65% Sightseeing Tours (e.g. Eiffel Tower, Vatican) 41% 51% 54% Relaxing by the pool/ocean or enjoying a view 30% 44% 42% Going to a museum 22% 25% 36% Food and/or Beverage Tours (e.g. Wineries, best bratwurst in Germany) 35% 33% 21% Quiet time (e.g. meditation, reading) 12% 22% 26% Outdoor/Nature activities (e.g. hiking, camping, canoeing) 24% 18% 19% Exercise (e.g. running on the beach, using hotel gym, yoga, biking) 16% 16% 15% Adventure (e.g. Safari) 19% 14% 8% Theatre (i.e. musicals, plays, ballets) 15% 10% 9% Food festival 12% 16% 7% Cooking, preparing meals together 11% 9% 8% Music festival 15% 10% 6% High adrenaline activities (e.g. parasailing, bungee jumping, four wheeling) 18% 5% 4% Sporting events 14% 7% 3% Picnics 7% 6% 6% Sports (e.g. golf, tennis, skiing) 7% 7% 4% Visiting theme parks/amusement parks 14% 6% 2% Board games 10% 6% 2% Other (Please specify) 3% 7% 5% None of the above - 1% 1%

Q3g. Regarding the activities you are looking forward to during your 2020 international travel, please drag and drop them based on how you generally plan to approach them. By ‘plan ahead’ we mean, something you will schedule, make a reservation, and/or pay for ahead of time.

Base: Total Activities Anticipated Millennials GenX Boomers During International Trips Unweighted n 612 635 1120 Plan ahead 42% 34% 32% Plan while at destination 38% 43% 49%

Mix of both 20% 23% 20%

Q3e. Which of the following best describes the different types of accommodations you will be staying at during your international travel next year?

Base: Destination Chosen For Millennials GenX Boomers International Trip(s) Unweighted n 131 137 255 Hotel/Motel 57% 58% 54% Cruise ship cabin 11% 26% 33% Resort 22% 27% 20% With Friends or Family 24% 16% 15% Airbnb, VRBO, HomeAway, etc. (managed by owner) 18% 19% 12% Bed & Breakfast 11% 10% 5% Rental Home (managed by a company) 9% 7% 2% RV/Campground 5% 2% 0% Other (Specify) 2% 2% 2% Not sure yet 2% - 2%

Q4. Now let’s talk about your domestic trip(s). Of the … domestic trip(s) you plan on taking next year, please read the list of trip types below and select your primary motivation for EACH trip.

Base: Total Domestic Trips Millennials GenX Boomers Unweighted n 985 1098 2283 Family trip (parents, grandparents, children, all going to one destination 17% 13% 15% to be together) Weekend getaway 17% 18% 13%

Summer vacation 14% 14% 11%

Holiday travel (Thanksgiving, 8% 8% 8% Christmas, Hanukkah, etc.)

Romantic getaway 8% 9% 7%

Celebration vacation, to celebrate a 7% 6% 5% life milestone Solo vacation, traveling without friends, family, or significant other. It's 6% 5% 6% a trip just for you. Family reunion 4% 4% 6% Bucket list trip, to check something off 4% 4% 6% my bucket list

Spring break trip 5% 5% 3% Required Travel (to take care of a 1% 3% 5% family member, second home, etc.) Wedding/graduation or other event 2% 2% 4% Girls getaway 3% 3% 3% Guys getaway 3% 2% 2% Other 2% 3% 8%

Q4b. Thinking about your upcoming domestic trips listed below, please indicate the time of year, or season, you plan to travel.

Base: Total Domestic Trips Millennials GenX Boomers Unweighted n 985 1098 2283 Early 2020 (January-February) 15% 14% 13% Spring 2020 (March-April-May) 26% 25% 26% Summer 2020 (June-July-August) 32% 29% 30% Fall 2020 (September-October) 17% 19% 19% Winter 2020 (November-December) 11% 13% 13%

Q5d2. For each domestic trip below, please indicate the primary mode of transportation you will use to get to your destination.

Base: Destination Chosen For Millennials GenX Boomers Domestic Trip(s) Unweighted n 378 439 955 Airplane 50% 49% 50% Personal vehicle 33% 34% 40% Rental vehicle 6% 8% 3% Cruise ship 3% 5% 3% Train 3% 2% 2% Bus 2% 1% 1% Other (Please specify) 0% 0% 2% Not sure yet 3% 1% 1%

Q5f2. What types of activities do you anticipate during each domestic trip below? Please select all that apply per trip.

Base: Destination Chosen For Millennials GenX Boomers Domestic Trip(s) Unweighted n 371 425 890 Dining out 44% 56% 57% Personal sightseeing - not an organized tour (e.g. landmarks, points 42% 43% 39% of interest) Relaxing by the pool/ocean or 26% 28% 30% enjoying a view

Quiet time (e.g. meditation, reading) 16% 15% 19% Cooking, preparing meals together 15% 16% 20% Sightseeing Tours (e.g. Statue of 21% 20% 14% Liberty, a city bus tour) Outdoor/Nature activities (e.g. hiking, 21% 21% 17% camping, canoeing) Food and/or Beverage Tours (e.g. 25% 16% 15% Wineries, best BBQ in Texas) Going to a museum 16% 13% 13% Visiting theme parks/amusement 18% 15% 10% parks Exercise (e.g. running on the beach, 13% 10% 11% using hotel gym, yoga, biking) Sporting events 13% 9% 7% Sports (e.g. golf, tennis, skiing) 7% 8% 8% Board games 7% 8% 8% Theatre (i.e. musicals, plays, ballets) 9% 7% 7% Picnics 6% 7% 7% Music festival 9% 8% 5% Food festival 9% 8% 4% Adventure (e.g. Safari) 9% 6% 1% High adrenaline activities (e.g. parasailing, bungee jumping, four 9% 4% 1% wheeling) Other 2% 5% 9% None of these 3% 3% 5%

Q5g2. Regarding the activities you are looking forward to during your 2020 domestic travel, please drag and drop them based on how you plan to approach them. By plan ahead we mean, something you will schedule, make a reservation, and/or pay for ahead of time.

Base: Total Activities Anticipated Millennials GenX Boomers During Domestic Trips Unweighted n 948 959 1753 Plan ahead 40% 32% 27% Plan while at destination 39% 46% 54% Mix of both 22% 22% 20%

Q5e2. Which of the following best describes the different types of accommodations you will be staying at during your domestic travel next year?

Base: Destination Chosen For Millennials GenX Boomers Domestic Trip(s) Unweighted n 200 224 451 Hotel/Motel 58% 64% 63% With Friends or Family 26% 33% 35% Resort 26% 19% 20%

Airbnb, VRBO, HomeAway, etc. 25% 15% 11% (managed by owner) Rental Home (managed by a 10% 9% 8% company) Cruise ship cabin 7% 11% 8% Bed & Breakfast 7% 9% 3% RV/Campground 5% 3% 3% Other (Specify) 1% 3% 5% Not sure yet 2% 1% 1%

Q40. Earlier you mentioned that you plan to travel by cruise ship for one or more trips in 2020. How many cruises have you taken in the past? If none, please enter ‘0’.

Base: Plans To Take Cruise in 2020 Millennials GenX Boomers Unweighted n 21 45 95 0 17% 6% 6% 1 27% 9% 6% 2 22% 19% 8% 3 15% 6% 2% 4 - 14% 7% 5 9% 1% 8% 6 - 6% 7% 7 - 10 5% 6% 17% 11 - 15 5% 22% 24% 16+ - 12% 17%

Mean 2.76 8.02 10.59

Q41. What motivated you to travel by cruise ship in 2020 versus another method of travel?

Base: Plans To Take Cruise in 2020 Millennials GenX Boomers Unweighted n 21 45 95 Best way to visit multiple destinations 54% 68% 68% It's a good value 49% 69% 59% Is hassle-free (i.e. meals and 45% 49% 61% excursions are planned for me) Best way to relax, get pampered 36% 57% 52% On ship entertainment/show options 42% 43% 45% Lots of activities at my fingertips 41% 45% 43% My travel companions wanted to 29% 31% 36% cruise It has activities for family members of 29% 36% 23% all ages To meet people 15% 11% 10% For health reasons 12% 11% 1% Wanted to try a new travel experience 4% 3% - Other (Please specify) - 2% 4%

Q42. Thinking again about your specific cruise trip(s) planned for 2020, what type of waterway will you be cruising on for each?

Base: Total Cruise Trips Plan On Millennials GenX Boomers Taking in 2020 Unweighted n 24 58 125 Ocean 85% 86% 91% River 10% 7% 5% Both 5% 7% 4%

Q43. With whom do you plan to cruise?

Base: Total Cruise Trips Plan On Millennials GenX Boomers Taking in 2020 Unweighted n 24 58 125 With Spouse/Significant Other Only 40% 56% 58% With Family 26% 32% 25% With Friends 24% 9% 18% Alone 19% 3% 2% With Colleagues - 3% 1%

Q45. What specifically do you enjoy or think you may enjoy about a cruise that makes this an appealing travel option next year?

Base: Plans To Take Cruise in 2020 Millennials GenX Boomers Unweighted n 21 45 95 Destinations (NET) 20% 15% 40% Visit new places 10% 2% 14% Go to different ports - 5% 8% See multiple destinations 5% - 6% Go on excursions 5% - 1% All other destination mentions 5% 8% 12% Entertainment (NET) 34% 23% 29% Variety of activities 20% 4% 10% Entertainment options 4% 5% 9% Have fun 5% 4% 3% All other entertainment mentions 13% 10% 8% Relaxation (NET) 16% 22% 21% Can relax 5% 7% 11% Enjoy yourself - 4% 3% Get pampered - 3% 2% All other relaxation mentions 11% 11% 7% Food (NET) 23% 16% 19% Food (non-specific) 14% 10% 10% Dining options 10% 5% 9% All other food mentions - - 2% Convenience (NET) 16% 20% 16% Only have to unpack once - 13% 9%

All inclusive 11% 6% 5% It's easy 5% 3% 4% Travel Companions (NET) - 7% 5% Spend time with family - 4% 2% Go with friends - 4% 3% All Other Mentions (NET) 4% 42% 21% Like to be at sea - 6% 5% Get to cruise - 3% 4% Miscellaneous special occasion - 10% 2% mentions Miscellaneous price mentions - 5% 3% All other mentions 4% 18% 11% None/nothing 22% 2% 2% Don't know - - 3% Blank/NA 6% - -

Q9c. While traveling in 2020, which of the following 'authentic' experiences do you have an interest in?

1. International Millennials GenX Boomers Unweighted n 218 227 396 Eat meals with locals 55% 54% 52% Tour with locals 48% 47% 47% Stay with locals 28% 24% 17% Other (Please specify) - 2% 2% None of the above 23% 29% 28%

2. Domestic Millennials GenX Boomers Unweighted n 369 373 748 Eat meals with locals 43% 42% 42% Stay with locals 25% 20% 21% Tour with locals 28% 26% 21% Other (Please specify) 0% 1% 3% None of the above 41% 44% 47%

Q13b. Earlier you indicated you anticipate renting a home from a home owner through a service such as Airbnb, VRBO, etc. What do you believe are the benefits of using this type of an accommodation over other options such as motels, hotels, etc.?

Base: Will Be Staying At Home Millennials GenX Boomers Service Unweighted n 62 55 66 Cost of the accommodations is less 69% 64% 54% expensive More amenities (e.g. kitchen, 60% 57% 70% washer/dryer) More space 56% 61% 65%

Makes the trip less expensive (e.g. 48% 54% 62% meals, beverages) Can accommodate larger groups 52% 49% 40% To live more like a local/a more 34% 39% 38% authentic experience Better locations 27% 45% 35% Other (Please specify) 2% - 7% None of the above 1% 1% -

Q13c. Earlier you did not indicate interest in renting a home from a home owner through a service such as Airbnb, VRBO, etc. for any of your upcoming trip(s). Which of the following best describes why that is?

Base: Will Not Be Staying At Home Millennials GenX Boomers Service Unweighted n 335 347 714 I prefer hotel services (e.g. room 46% 44% 51% service, concierge) I don't need that much space 15% 15% 21% Doesn't feel as safe 18% 18% 12% Don't want to be in a residential area 13% 14% 13% Not familiar with the option 12% 11% 10% I have heard negative reviews of such 6% 9% 9% options Don't want to be off the beaten path 7% 13% 8% Other (Please specify) 7% 10% 15% None of the above 15% 12% 15%

Q9b. From the list below, please select your top three motivators for your 2020 travel plans. Please select up to three.

Millennials GenX Boomers Unweighted n 397 402 780 To spend time with family or friends 48% 54% 59% To get away from normal, everyday 44% 47% 51% life To relax and rejuvenate 45% 54% 45% To visit somewhere I've always 26% 28% 36% wanted to go To share a new experience with my 28% 27% 31% significant other To go on an adventure 27% 23% 19% To try something new 26% 16% 15% To improve my health 7% 6% 3% To scout a place for my retirement 3% 4% 4% To scout a place for a new 5% 3% 2% job/relocation Other (Specify) 1% 2% 4%

Q13d. Now that you have thought through your anticipated travel plans for 2020, approximately how much do you expect to spend on travel in 2020, in total?

Millennials GenX Boomers Unweighted n 397 402 780 1-250 3% 2% 1% 251-500 8% 3% 3% 501-750 3% 1% 1% 751-1000 7% 7% 4% 1001-2500 21% 14% 18% 2501-5000 32% 35% 31% 5001-7500 8% 9% 9% 7501-10000 12% 17% 16% 10001+ 6% 12% 17%

Mean 4464 6191 7800

Q13e. And how does your estimated 2020 expenses compare to what you expect to spend on travel by the end of 2019?

Millennials GenX Boomers Unweighted n 397 402 780 Travel spend will be higher in 2020 33% 34% 40% Travel spend will be about the same 59% 58% 49% in 2020 Travel spend will be lower in 2020 8% 8% 11%

Q13f. Why do you anticipate your 2020 travel spend to be higher than what you spent or plan to spend in 2019?

Base: Anticipates Higher Travel Millennials GenX Boomers Spend in 2020 Unweighted n 131 136 311 Price (NET) 32% 34% 31% Due to inflation 7% 11% 7% Cost of airfare 5% 4% 6% Destination was expensive 8% 6% 5% Cost of lodging 3% 2% 6% Have more money to spend 3% 2% 3% Paying for others to go 1% 1% 3% Cost of food 1% - 2% Gas prices 1% 0% 2% Staying with family/Don't have to - - 1% spend on accommodation Want to save money 2% 1% 0% Budgeting - - 0% All other price mentions 7% 8% 4%

Destination/location (NET) 24% 26% 28% International travel destinations 7% 16% 14% Location is further away 5% 3% 3% Visiting new places 1% 2% 1% Going to Disney 4% - 2% Location (non-specific) - 2% 1% Domestic travel - - 1% Miscellaneous specific location 2% 2% 3% mentions All other destination/location 3% 3% 4% mentions Trip duration (NET) 23% 26% 27% Will travel more 12% 12% 12% Going on a longer trip 6% 7% 12% Will travel more in 2020 4% 1% 1% Big trips - 5% 1% Shorter trip 1% 1% 1% Will travel more in 2019 - - 1% Will travel less 1% - - All other trip duration mentions - 1% - Activities (NET) 17% 14% 9% Doing more activities 7% 6% 2% Going on a cruise 2% - 2% Miscellaneous mentions of special 5% 5% 4% occasions All other activity mentions 6% 4% 2% Priorities (NET) 4% 2% 5% Have more time 2% 1% 2% Health issues 1% 0% 2% Have other priorities 1% 1% 2% All Other Mentions (NET) 17% 11% 15% Didn't travel in 2019 4% 2% 5% With a bigger group/more people 1% 2% 4% Like to plan ahead 1% 2% - All other mentions 12% 4% 6% None/nothing 1% 1% 0% Don't know - - 0% Blank/NA 3% 0% 2% Q13f. Why do you anticipate your 2020 travel spend to be lower than what you spent or plan to spend in 2019?

Millennials GenX Boomers Base: Anticipates Lower Travel 31 33 89 Spend in 2020 Trip duration (NET) 33% 34% 52% Will travel less 21% 6% 16% Took bigger/international trips in 9% 19% 18% 2019 Shorter trip 3% 9% 12%

Traveled more in 2019 than 3% - 7% planning for 2020 Price (NET) 35% 52% 37% Destination was expensive 10% 12% 9% Airfare (SUBNET) 3% 12% 6% Cost of airfare will be lower - 12% 4% I'm driving/Not flying 3% - 2% Budgeting 7% 11% 5% Want to save money 7% - 3% Staying with family/Don't have to 3% 5% 1% spend on accommodation Cost of lodging 6% 2% 2% Not paying for others to travel with - - 7% me in 2020 Not as much money to spend 4% - 2% All other price mentions 6% 15% 5% Destination/location (NET) 14% 15% 12% Domestic travel/Closer destinations 3% 10% 4% International travel destinations 5% - 2% Miscellaneous specific location - - 4% mentions All other destination/location 6% 5% 2% mentions Activities (NET) 4% 7% 9% Went on a cruise in 2019 4% 2% 5% Miscellaneous mentions of special - - 3% occasions All other activity mentions - 5% 1% Priorities (NET) 9% 5% 5% Have other priorities 9% 5% 5% All Other Mentions (NET) 12% 6% 7% Just an estimate/I'm just guessing - 2% 3% Like to plan ahead 4% 2% - With a bigger group/more people 4% - - All other mentions 5% 2% 4% None/nothing - - - Don't know 3% - 2% Blank/NA 5% - -

Q5h. Please indicate the types of travel related loyalty programs you are currently a member of.

Millennials GenX Boomers Unweighted n 397 402 780 Use ANY Awards Program (NET) 88% 92% 96% Airlines (e.g. AAdvantage, 68% 74% 82% MileagePlus, Rapid Rewards) Hotel (e.g. Hilton Honors, Marriott 61% 71% 76% Rewards, Starwood Preferred Guest)

Car Rental (e.g. Avis Preferred, 34% 44% 44% Hertz Gold, Emerald Club) Cruise Line (e.g. Disney, Princess, 12% 22% 27% Norwegian) Other Travel Programs (Specify) 2% 2% 2% None of the above 12% 8% 5%

Q5i. How often do you book with your travel loyalty program provider versus other options in the marketplace when making leisure travel arrangements?

1. Airlines Millennials GenX Boomers Unweighted n 269 298 643 Top Two Box (NET) 77% 83% 80% I always use my loyalty provider 35% 44% 38% I use my loyalty provider most of the 43% 40% 42% time I use my loyalty provider some of the 20% 14% 15% time I rarely use my loyalty provider 2% 2% 4% I never use my loyalty provider 1% 0% 1%

2. Hotel Millennials GenX Boomers Unweighted n 244 286 594 Top Two Box (NET) 71% 74% 69% I always use my loyalty provider 34% 34% 29% I use my loyalty provider most of the 37% 40% 40% time I use my loyalty provider some of the 24% 21% 24% time I rarely use my loyalty provider 5% 4% 7% I never use my loyalty provider 1% 1% 0%

3. Car Rental Millennials GenX Boomers Unweighted n 134 177 345 Top Two Box (NET) 72% 73% 70% I always use my loyalty provider 34% 43% 37% I use my loyalty provider most of the 38% 30% 33% time I use my loyalty provider some of the 24% 23% 23% time I rarely use my loyalty provider 3% 3% 6% I never use my loyalty provider 1% 1% 2%

4. Cruise Line Millennials GenX Boomers Unweighted n 46 90 214 Top Two Box (NET) 74% 72% 74%

I always use my loyalty provider 49% 33% 39% I use my loyalty provider most of the 25% 38% 35% time I use my loyalty provider some of the 20% 18% 18% time I rarely use my loyalty provider 6% 5% 6% I never use my loyalty provider - 5% 3%

Q46. Which of the following best describes you?

Millennials GenX Boomers Unweighted n 397 402 780 I normally develop personal friendships or relationships with 18% 19% 17% people I meet on vacation I interact casually with people I meet on vacation but a 51% 54% 66% friendship/relationship usually does not develop I tend to keep to myself/my travel companions and don't interact with 31% 27% 17% strangers I come across while on vacation

Q47. In what way(s) do you preserve and/or share your memories from a vacation?

Millennials GenX Boomers Unweighted n 397 402 780 Send messages and pictures via text 50% 46% 44% Social Media (NET) 63% 47% 35% Facebook posts 43% 41% 32% Instagram 45% 20% 8% Digital photo album or book (i.e. 31% 35% 30% accessible only via a website or app) Non-digital photo album or book (i.e. 15% 16% 17% an album or book you can hold) Personal travel diary 9% 11% 10% Create a printed calendar 5% 4% 4% Write a travel blog 5% 3% 1% Other (Please specify) 1% 4% 6% None of the above 7% 13% 20%

Q36. For which of the following type of trips do you typically bring a smartphone?

Millennials GenX Boomers Unweighted n 397 402 780 Takes Smartphone (NET) 99% 97% 94% Domestic Travel 95% 94% 94%

International Travel 68% 66% 60% Neither 0% 1% 1% I don't have a smartphone 1% 2% 6%

Q39a. Please think about your smartphone use on a typical day when you are not on a vacation. Reviewing the list below, please indicate all the things you typically do on your smartphone.

Base: Takes Smartphone On Trip(s) Millennials GenX Boomers Unweighted n 393 389 731 Message/Text with friends/family 78% 79% 85% Make phone calls 72% 77% 88% Check weather 71% 71% 75% Take photos 69% 71% 75% Read/respond to email 73% 69% 72% Use map/find directions 56% 62% 66% Check news 55% 53% 57% Check calendar/schedule 56% 57% 52% Post/check social media 62% 50% 38% Listen to music 62% 47% 32% Find food and activities near me 39% 46% 37% Check-in (e.g. lodging, flights, car 38% 42% 38% rental) Search online for discounts/coupons (shopping, things to do, food & 42% 36% 31% beverage) Book reservations (e.g. restaurants, 38% 37% 28% lodging, flights, car rental) Request a ride (e.g. Uber, Lyft) 31% 33% 24% Watch TV/videos/movies (downloaded 35% 24% 12% or streamed) Use Yelp or other review sites for 23% 23% 17% input or to rate/review a business Order food (e.g. Favor, UberEats) 26% 21% 10% Interact with smart technology at 18% 16% 12% home (e.g. security, lights, AC) Other (Please specify) 0% 0% 1% None of the above 2% 1% 1%

Q39b. For which of the following type of trips do you typically bring a smartphone?

1. Use Map/Find Directions Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 63% 64% 64% No difference 30% 24% 20% Do less while traveling 6% 8% 8% Never do 1% 3% 8%

2. Find Food and Activities Near Me Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 58% 61% 56% No difference 33% 24% 21% Do less while traveling 7% 8% 8% Never do 2% 6% 15%

3. Use Yelp or other review sites for Millennials GenX Boomers input or to rate/review a business Unweighted n 393 389 731 Do more while traveling 37% 33% 23% No difference 36% 32% 23% Do less while traveling 10% 10% 9% Never do 17% 25% 45%

4. Book reservations (e.g. Millennials GenX Boomers restaurants, lodging, flights, car rental) Unweighted n 393 389 731 Do more while traveling 38% 38% 35% No difference 37% 36% 28% Do less while traveling 15% 14% 13% Never do 9% 13% 24%

5. Check-in (e.g. lodging, flights, Millennials GenX Boomers car rental) Unweighted n 393 389 731 Do more while traveling 56% 54% 56% No difference 30% 29% 18% Do less while traveling 9% 7% 6% Never do 6% 9% 20%

6. Request a ride (e.g. Uber, Lyft) Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 45% 38% 32% No difference 29% 24% 16% Do less while traveling 9% 11% 6% Never do 17% 27% 46%

7. Order food (e.g. Favor, UberEats) Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 19% 15% 8% No difference 35% 28% 16% Do less while traveling 21% 17% 13% Never do 26% 40% 63%

8. Listen to music Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 21% 16% 13% No difference 41% 37% 30% Do less while traveling 34% 29% 21% Never do 4% 18% 36%

9. Take photos Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 69% 75% 73% No difference 25% 18% 21% Do less while traveling 4% 5% 3% Never do 1% 1% 4%

10. Check calendar/schedule Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 12% 15% 9% No difference 40% 38% 40% Do less while traveling 43% 34% 30% Never do 6% 13% 20%

11. Check weather Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 40% 45% 35% No difference 49% 44% 48% Do less while traveling 9% 9% 11% Never do 1% 2% 6%

12. Check news Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 11% 12% 13% No difference 41% 40% 42% Do less while traveling 41% 37% 28% Never do 7% 11% 16%

13. Post/check social media Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 19% 22% 12% No difference 45% 35% 34% Do less while traveling 26% 23% 18% Never do 10% 19% 36%

14. Message/Text with Millennials GenX Boomers friends/family Unweighted n 393 389 731 Do more while traveling 19% 25% 21% No difference 51% 43% 47% Do less while traveling 28% 30% 29% Never do 2% 2% 3%

15. Make phone calls Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 13% 14% 12% No difference 42% 39% 43% Do less while traveling 42% 44% 43% Never do 3% 3% 2%

16. Read/respond to email Millennials GenX Boomers Unweighted n 393 389 731 Do more while traveling 11% 11% 12% No difference 40% 45% 51% Do less while traveling 46% 39% 29% Never do 3% 6% 8%

17. Search online for Millennials GenX Boomers discounts/coupons (shopping, things to do, food & beverage) Unweighted n 393 389 731 Do more while traveling 26% 29% 21% No difference 47% 36% 31% Do less while traveling 19% 20% 17% Never do 8% 15% 31%

18. Interact with smart technology Millennials GenX Boomers at home (e.g. security, lights, AC) Unweighted n 393 389 731 Do more while traveling 13% 14% 8% No difference 35% 24% 20% Do less while traveling 18% 18% 12% Never do 34% 44% 60%

19. Watch TV/videos/movies Millennials GenX Boomers (downloaded or streamed) Unweighted n 393 389 731 Do more while traveling 13% 13% 7% No difference 36% 27% 18% Do less while traveling 38% 32% 19%

Never do 14% 28% 56%

Q16a. Approximately, how much vacation time/paid time off will you have in 2020?

Base: Employed Millennials GenX Boomers Unweighted n 355 359 370 None 5% 2% 7% Any (NET) 96% 98% 93% 7 days or less (7) 8% 4% 4% 8 - 14 days (11) 25% 16% 8% 15 - 21 days (18) 30% 30% 20% 22 - 28 days (25) 16% 21% 21% More than 28 days (35) 11% 19% 21% I have unlimited vacation days 6% 9% 19%

Mean 17.46 21.03 21.21

Q16b. How much will you use for the personal travel you have planned for 2020?

Base: Has Vacation/Paid Time Off Millennials GenX Boomers Unweighted n 339 351 343 All/Most (NET) 64% 66% 61% All of it 29% 32% 27% Most of it 36% 33% 34% Some of it 26% 27% 28% Hardly any of it 5% 3% 5% Don't know 5% 4% 6%

Q17. In your opinion, how important is it for you to stay connected to work when you are on personal travel?

Base: Has Vacation/Paid Time Off Millennials GenX Boomers Unweighted n 339 351 343 Top Two Box (NET) 28% 25% 15% Extremely important 12% 12% 6% Very important 16% 13% 9% Somewhat important 25% 20% 25% Not too important 22% 25% 22% Not at all important 25% 30% 38%

Q17b. If you had to guess, when you are on personal travel, what percent of your time do you spend on work-related stuff?

Base: Has Vacation/Paid Time Off Millennials GenX Boomers Unweighted n 339 351 343 None 37% 39% 47% Less than 5% (2.5) 29% 35% 28%

About 10% (7.5) 22% 13% 17% About 20% (15) 9% 11% 6% About 30% (25) 3% 2% 2% More than 30% (35) (Please specify) - - 0%

Mean 4.45 4.08 3.50

Q17c1. In the past two years, have you taken advantage of a business trip and either arrived early or stayed later to add on some vacation/leisure time to the trip?

Base: Employed Millennials GenX Boomers Unweighted n 355 359 370 Yes 28% 28% 23% No 72% 73% 78%

Q17d. In 2020, do you anticipate taking advantage of any business trips and either arriving early or staying later to add on some vacation/leisure time to the trip?

Base: Employed Millennials GenX Boomers Unweighted n 355 359 370 Yes 22% 21% 15% No 57% 65% 71% Maybe/Not sure yet 21% 14% 14%

Q22. What if anything, has prevented you, or might prevent you, from taking all the personal trips you'd like to take in 2020?

Millennials GenX Boomers Unweighted n 397 402 780 Cost of travel 51% 44% 39% Family obligations 25% 21% 23% My health/the health of someone else 10% 14% 28% Weather disasters 14% 17% 19% Work responsibilities 21% 21% 7% Lack of free time 19% 17% 9% My spouse/significant other's lack of 15% 16% 10% vacation time Security/Terrorism 7% 11% 13% Increased political or social unrest 4% 6% 12% around the world My lack of vacation time from work 15% 12% 5% Public health concerns 8% 5% 8% Time required to plan personal travel 9% 8% 3% Lack of desire 5% 5% 3% Exchange rate 6% 5% 2% Despite having earned vacation days, I feel pressure from my management 6% 4% 2% not to use them

Other (Specify) 1% 2% 3% Nothing will prevent me from personal 16% 18% 21% travel in 2020

Q60. And finally, just a few demographic questions for classification purposes. What is your current marital status?

Millennials GenX Boomers Unweighted n 397 402 780 Single/Never married 39% 15% 9% Married/Living together 57% 71% 73% Separated/Divorced 4% 12% 13% Widowed 1% 1% 5%

Q61. Do you have children in the household, under the age of 18?

Millennials GenX Boomers Unweighted n 397 402 780 Yes 43% 42% 6% No 58% 59% 94%

Q62. Do you have children in the household over the age of 18, or any at college who are still dependent on you?

Millennials GenX Boomers Unweighted n 397 402 780 Yes 12% 29% 14% No 88% 71% 86%

Q63. Which of the following best describes the last level of education you have completed?

Millennials GenX Boomers Unweighted n 397 402 780 Some high school or less 0% 1% 0% High School graduate 5% 7% 9% Some college 13% 12% 18% 2-year college/technical school 8% 11% 12% 4-year college 40% 37% 26% Some postgraduate work 4% 5% 6% Postgraduate degree 31% 28% 28%