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Rate nSight Reporting For a simple way to identify rate change in your competitive set. nSight delivers daily rates and TripAdvisor Rankings to your inbox every day. It is the perfect solution for hotels that want to eliminate the time and effort spent on manually pulling rates for their market and help them focus on better yielding strategies. Product Purpose

• nSight delivers a daily rates and TripAdvisor rankings for your property and competitors dir. It is the perfect solution for hotels that want to eliminate the time and effort spent on manually pulling rates for their market and help them focus on better yielding strategies. • nSight is a simple and affordable alternative to manual rate shopping and pricey, multi-year, rate application contracts. • Color coding helps you to quickly identify Why it works: price position and take action accordingly. Rate nSight eliminates time and effort of manually jumping from site to site to check competitor rates. Time that can be used to focus on better yielding. The Tool for Winning Transient Share

Higher ADR Smarter Rate Strategy How To Price Transient Inventory

Competitive Benchmarking What’s in the Daily Report? TA Ranking

Rate nSight Reporting (Basic):

• Format: PDF (or excel) • Frequency: Daily • Range: Next 90-Day Rate Shop Why it works: • Rate: Best Available Rate • LOS: 1-night length-of-stay As the leading online for hotels, TripAdvisor is • OTAs: Booking, , the most important tool you have. Your property ranking Priceline, & against your competitors shows how you stack up in the customer booking process. RoomKeyPMS Rate Shopping • Weekly TripAdvisor Ranking gives you a quick look at the best indicator of your online • Competitive Set: 4 Competitor reputation. Hotels What’s in the Daily Report? Rates

Length of Stay Your Best Available Rate

Rates LOWER than You

Your Hotel Rates HIGHER than You Comp Set

Arrival Date Sold Out or Unavailable What’s in the Daily Report? Customization

Length of Stay • 1-night LOS Your Best Available Rate • 2-night LOS • 3-night LOS • 4-night LOS • 5-night LOS • 6-night LOS • 7-night LOS Rates LOWER than You

Your Hotel Rates HIGHER than You Comp Set • 4-5 Competitive Hotels in initial Comp Set. • We have the ability to add as many comp hotels as needed. • Can provide entire markets.

Arrival Date • Next 90 Days • Next 180 Days Sold Out or Unavailable • Next 365 Days Why choose nSight Rate Shopping Reports?

Why shop rates? Why daily reports? How does knowing my TripAdvisor Ranking help me? • Once a strategy has been put into place, revenue managers u Consumers tend to research reviews before booking through can lose time when trying to collect data points for review and the OTAs. having to create reports. • By taking advantage of streamlined rate reports, this process is u In today’s marketplace, the price you can charge for your now quick and easy. Our reports collect and present all room is directly proportional to your hotel reputation. information in a clean, easy-to-read format that eliminates the u Improving guest satisfaction and increasing your online need to collect data from countless sites. reputation leads to a direct improvement of ADR and RevPar. Does this reporting give me the ability to identify opportunity? Why do I need Rate Reporting and a PMS? • Awareness is the first step. Understanding your hotel’s pricing vs. competitors allows you to benchmark performance. u Your PMS is more than just a tool to make reservations and check guests in and out. It is also a large data provider, • Easily identify where you are missing out on valuable revenue covering everything from guest booking patterns to business by spotting arrival dates where competitors are raising rates. segment trends and promotion performance. Strong signs of revenue growth potential. • Identify when demand is low and monitor competitors pricing u With nSight Rate Shopping, you can now look at on-the- drops so that you can compete for occupancy. books business, pick-up and historic demand patterns side- by-side with future rate trends to analyze potential revenue growth. Rate nSight Reporting:

Rate nSight Reporting (Basic): Rate nSight Reporting (Custom): Parity Reporting (Custom): Room Type Reporting (Custom):

Format: PDF or Excel Format: Excel or PDF Format: Excel Format: Excel Frequency: Daily Frequency: Daily Frequency: Daily/weekly/monthly Frequency: Daily/weekly/monthly Range: Next 90-Day Rate Shop Range: Your Choice Range: Next 90-Day Range: Next 90-Day Rate: Best Available Rate Rate: Best Available Rate Rate: Brand vs. OTA Rate: By Specific Room Type LOS: 1-night length-of-stay LOS: Your Choice LOS: Your Choice LOS: Your Choice OTAs: Booking, Expedia, Priceline, OTAs: Booking, Expedia, Priceline, OTAs: Parity Violators OTAs: Booking, Expedia, Priceline, & Travelocity & Travelocity Competitive Set: OTAs Displayed & Travelocity Weekly TripAdvisor Ranking Weekly TripAdvisor Ranking Rate Competitive Set: Your Choice Competitive Set: 4 Competitor Competitive Set: Your Choice Hotels Hotel must provide nSight with Brand.com rates through API or file share

$ $$ Custom Reporting - $$$ Custom Reporting - $$$ Questions? [email protected] or Jake Sudduth General Manager [email protected] +1-615-866-0850 Thank You.