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BBC(British Broadcasting Corporation) 영국 방송통신 사업자 보고서 BBC (British Broadcasting Corporation) 영국 공영 방송사이자 세계 최초TV 방송개시 사업자 회사 프로필 桼영국의 공영 방송사이자 세계 최대의 글로벌 방송사로, 상장여부 비상장 1936년 세계 최초로 TV 방송을 개시하였음 설립시기 1927 년 Michael Lyons BBC Trust 회장 주요 인사 -중앙우체국 (General Post Office) 이 1922 년영국방송협회 Mark Thompson BBC 회장 TV (British Broadcasting Corporation, BBC) 라는 명칭으로 사업 분야 라디오 설립된후1927 년왕실칙허장 (Royal Charter) 에근거하여 인터넷 기반 TV 공영방송사가 됨 Broadcasting House 주소 Portland Place London W1A 1AA 桼BBC 는 영국 공영방송으로서의 독립성과 공정성을 유지하기 전화 +44-20-7580-4468 위해BBC 자율규제기관인 BBCTrust 의관리감독을 받으며 매출 49억 9,300 만 파운드 (‘11.03) 영국왕실칙령은10 년 주기로 갱신되어 현재 왕실칙령은 당기순이익 4억 8,290 만 파운드 (’11.03) 2007년제정되어 2016 년말만기될예정임 직원 수 2만 2,899 명 (‘11.03) 홈페이지 www.bbc.co.uk 桼주요 수입원은 영국 가정으로부터 징수하는 연간TV 수신료이며 그 밖에 자체 제작 프로그램의 해외 수출 등을 통해 수익을 올리고 있음 회사 연혁 2012 런던올림픽 주관방송사 - 매년 방송 수신료는 문화미디어스포츠부와 재무성, BBC 의 2010 프리뷰(Freeview) HD 방송 개시 3자 협상을 통해 결정되고 , 이후 의회의 승인으로 채택 2009 프리샛(Freesat) HD 방송 개시 인터넷 기반 방송 서비스 2007 -정부는왕실칙령이만기되는 2016 년까지컬러 TV 와흑백 TV iPlayer 개시 연간 수신료는 각각145.5 파운드와 49 파운드로 동결시키기로 함 1998 디지털 채널BBC 초이스 개시 1995 디지털 오디오 방송 개시 1967BBC 2, 컬러방송 개시 桼BBC 는 영국뿐 아니라 세계 각지에 자체 제작한 프로그램 1964BBC 2 개국 공급을 통해 전 세계 대표 공영방송사업자로써의 독보적인 세계 최초로 정규TV 방송 1936.11 위치를 유지하고 있음 개시 British Broadcasting 1927 Corporation 출범 桼BBC의인터넷서비스인 iPlayer 의이용이급증하고있음 1926BBC 공사화 결정 British Broadcasting - 모바일과 태블릿PC 를 통한 이용이 두드러졌으며 , 2012 년 1 월 부터 1922 Company 설립 4월까지평균적으로월별 19,000 억 만이용건이있었음 영국TVTVTV 채널 시청점유율 재무 현황 현황(2011) Discovery Walt Disney 2% Co Ltd. 1% (단위 : 백만 파운드 ) UK Channel 기타 Mgt 11% 4% BBC 구분 2009.03 2010.03 2011.03 33% Channel 5 그룹 매출 4,660.8 4,789.8 4,993.0 6% 그룹 매출 BSkyB TVTVTV시청료 3,494.4 3,446.8 3,513.4 9% 그룹 영업비용 4,509.9 4,268.3 4,602.3 Channel 4 당기순이익 243.8 477.0 482.9 11% ITV 당기순이익 23% 출처: BBC - 1 - 무단 전재 및 재배포 금지 영국 방송통신 사업자 보고서 □□□ 비전 및 전략 桼桼桼 비전 o BBC 는 창조적이고 가치 있는 고품격 방송 프로그램 및 서비스를 통해 시청자 혹은 청 취자들에게 유익한 정보를 제공하고, 교육하며 , 이들을 즐겁게 하는데 그 목적이 있음 o 조직 및 자금측면에서 독립된 방송사인BBC 는 영국은 물론 전 세계 시청자들의 목소리를 반영하는 공공의 장(public space) 로서의 소임을 다하고자 함 桼桼桼 전략 oBBC 는 2011 년 3 월 6 일 ,2011/12 년 전략 보고서 (BBC Executive Priorities and summary Workplan for 2011/12) 를 발표함 - 2011/12년 BBC 전략의 목표는 디지털 중심으로 변화하는 미디어 환경에 발맞추어 양질의 콘텐츠를 다양한 플랫폼에 전송하는 것임 - 세부 수행 계획으로는 전송 품질 보장, 수신료의 효율적 활용 , 시청자들의 디지털 욕구 (Needs) 충족 등임 o특히 ,BBC 는양방향서비스 ‘RedButton’ 이향후 OTT(Over-The-Top), 커넥티드 TV 등 IP 기반 디지털 방송 서비스 제공 전략의 핵심 역할을 할 것으로 예상함 - ‘Red Button’,,, 은 뉴스 날씨 교육 엔터테인먼트 , 양방향 프로그램 ,TV 최신 콘텐츠를 포 함한 디지털 콘텐츠와 다양한 양방향 서비스를 제공함 - 시청자는 디지털 콘텐츠 시청뿐만 아니라TV 를 통해 최신 지역 이벤트 , 스포츠 경기 결과, 여행 정보 , 날씨 예보 ,, 게임 쇼핑 등의 양방향 서비스를 즐길 수 있음 -BBC 는 2010 년 ‘Red Button’ 이 높은 성장세를 기록했다고 밝히며, 향후 더 풍부한 방송 서비스제공을위해2011/12 년에도 ‘Red Button’ 서비스를강화할예정이라고밝힘 BBC의 인터넷 기반 TV 전략 출처: BBC - 2 - 무단 전재 및 재배포 금지 영국 방송통신 사업자 보고서 □□□ 조직 현황 桼桼桼 조직도 BBC 의 조직 구조 출처: BBC oBBC는회장실과임원실에해당하는 BBCDirectionGroup 을기본축으로 9 개부서로 나누어짐 부서명 주요 업무 BBC의모든 TV 채널에 대한프로그램의뢰 , 영상부 (Vision) 제작, 편성 , 송출 담당 미래 미디어 기술부 BBC 의 디지털 플랫폼 업무 담당 (Future Media & Technology) 마케팅, 커뮤니케이션 & 고객부 마케팅 및 홍보 담당 (Marketing, Communications & Audiences) 재정 계획 및 전략, 시청료 징수 및 지출 등 재정 재무부 (Finance & Business) 업무 일체 담당 회사 전략, 정책 , 유통 , 법무 , 공정거래 등과 사옥 운영부 (Operating Groups) 및 주요 기반시설 관리 담당 인사부 (People) 인력충원계약훈련개발등담당, , , TV,라디오 , 인터넷을 통한 영국 국내 및 해외의 시사보도부 (Journalism Group) 뉴스, 시사 , 스포츠 담당 BBC Sport, Children's및 5 Live 로 구성 , 2011년부터그레이터맨체스터주 Salford Quays 로 BBC North 이전, 미래 미디어 및 기술 부서 중 일부와 통합, 제2 의 제작센터가 될 예정 BBC라디오 국내 방송망 관장 , 라디오 ·TV 음악 음향부 (Audio & Music) 프로그램 제작 담당 출처: BBC - 3 - 무단 전재 및 재배포 금지 영국 방송통신 사업자 보고서 桼桼桼 주요 인사 프로필 BBC 사장 약력 성명 Mark Thompson, 1957 년 직급 사장(Director-General) Stonyhurst College 학력 n/a Oxford University Merton College 2004.6~ 현재 BBC사장 (Director-General) 주요 경력 2002.09~2004.06 채널4 최고경영자 2000.4 BBC TV 부문 이사 출처: BBC BBC Trust 회장 약력 성명 Sir Michael Lyons, 1949 년 직급 BBC Trust 회장 미들색스 대학 학력 n/a 런던대 퀸매리& 웨스트필드 칼리지 2007.5~ 현재 BBC Trust 회장 2003~2006 지방감사위원회(Audit Commission) 회장 주요 경력 2001~2006 버밍엄 대학교 공공정책학 교수 1994~2001 버밍엄시의회(Birmingham City Council) 최고경영자 출처: BBC Trust o영국왕실칙허장 (RoyalCharterforBBC) 에의해 2007 년월설립된 1 BBCTrust 는 시청료를 지불하는 시청자들의 입장에서BBC 를 감시하는 기관으로 BBC 와는 독립된 기관으로 운영되고 있음 -BBCTrust는문화미디어스포츠부 (DCMS) 에서선정한 12 명의위원 (Trustees) 과 방송전문가, 애널리스트 , 금융전문가 등 60 명의 전문가 집단인 TrustUnit 으로 구성되어 있음 -BBCTrust는 BBC 의사업전략수립및활동평가 ,BBC 의회장임명등의역할 수행함 - 4 - 무단 전재 및 재배포 금지 영국 방송통신 사업자 보고서 □□□ 사업 현황 桼桼桼 TVTVTV o BBC는 TV 방송 서비스는▲ 영국 국내용 공영방송, ▲ 글로벌 시장을 타깃으로 한 인터내셔널 방송, ▲ 상업방송 등으로 구분됨 - BBC 지상파 방송서비스로는 디지털과 아날로그2 가지 방식으로 모두 제공되는 BBC One, BBC Two와 디지털 방식 채널 BBC Three( 젊은 연령대의 시청자를 타깃으로 한 채널),BBCFour( 지적문화채널 ),CBBC( 취학아동용종합채널 ),CBeebies( 유아용 교육및오락채널), BBC News 24( 뉴스전문채널 ), BBC Parliament( 의회중계채널 ), 등이 있음 -BBCHD는 2011 년월부터 6 DVB-S2 방식을채택함 -또한 ,2011 년말 ,BBC 는장기적으로 3DTV 를추진중이라고밝힘 [BBC의 TV 채널 현황 ] 구분 로고 채널명 서비스 방식 개요 디지털 & BBC One - BBC 의 대표 채널 아날로그 디지털 & - 성인용 채널 BBC Two 아날로그 -코미디 , 드라마 , 예술 등 BBCThree 디지털 - 젊은 층 대상 종합 프로그램 - 성인용 프로그램 종합 편성 BBC Four 디지털 - 예술 및 교양 프로그램 다수 - 6~12 세 아동 대상 프로그램 CBBC 디지털 - 영국 자체 제작 프로그램 다수 TV - 6 세 이하 유아 대상 프로그램 CBeebies 디지털 - 영국 자체 제작 프로그램 다수 BBC News 디지털 - 뉴스 전문 프로그램 BBC 디지털 - 영국 의회 관련 정보 Parliament - 뉴스, 정보 , 교육 , 엔터테인먼트 프로그램을 BBC Red 디지털 영상, 오디오 , 사진 , 텍스트 형태의 양방향 Button 서비스로 제공 BBC HD 디지털 - 다른 채널의 프로그램을HD 포맷으로 제공 출처: BBC - 5 - 무단 전재 및 재배포 금지 영국 방송통신 사업자 보고서 o BBC TV 채널의 경우 특정 장르에 대한 의무 편성시간이 존재함 - BBC의 각 장르별 콘텐츠 의무편성 시간을 살펴보면, 드라마는 665 시간 , 뉴스 85시간 , 다큐멘터리는 550 시간으로 규정되어 있음 -2009년 BBC 는드라마 1,306 시간 , 뉴스 88 시간 , 다큐멘터리 876 시간을편성한 것으로 조사됨 [ BBC의 콘텐츠 편성 현황 ) ] (단위 : 시간 ) 구분 의무 편성 시간 실제 편성 시간 드라마 665 1,306 뉴스 858585888888 다큐멘터리 550 876 출처: BBC o대표 채널인 BBC One 은 영국 소식을 담은 뉴스 및 시사프로그램, 아프가니스탄 참전 병사 다큐멘터리, 각종 과학 관련 프로그램 및 문화적 다양성을 반영한 드라마 등을 편성함 [ BBC One의 콘텐츠 편성 현황 ] (단위 : 시간 ) 구분 의무 편성 시간 실제 편성 시간 예술 및 음악 454545535353 다큐멘터리(New Factual Program)700 1,064 어린이*1,500 2,142 종교*110 122 *어린이와종교콘텐츠의의무편성시간은BBC Two 와공동으로준수 출처: BBC o BBC Two는 질 높은 보도 프로그램과 시사 프로그램, 다큐멘터리 및 예술 문화 프로그램을 우선적으로 편성함 [ BBC Two의 콘텐츠 편성 현황 ] (단위 : 시간 ) 구분 의무 편성 시간 실제 편성 시간 예술 및 음악 200 317 다큐멘터리(New Factual Program) 520 813 어린이* 1,500 2,142 종교* 110 122 *어린이와종교콘텐츠의의무편성시간은BBC One 과공동으로준수 출처: BBC - 6 - 무단 전재 및 재배포 금지 영국 방송통신 사업자 보고서 o BBC Three 는 젊은 연령대의 시청자들을 타깃으로 한 디지털 채널로 참신한 아이디어의 코미디, 드라마 , 세계적 이슈를 다룬 다큐멘터리 등을 우선적으로 편성하고‘Jail Tales’ 와 같은 온라인 전용 콘텐츠를 제작하거나 웹사이트 상의 블로그를 통해 대상 시청자들과의 양방향 소통을 시도 [ BBC Three의 콘텐츠 편성 현황 ] (단위 : 시간 ) 구분 의무 편성 시간 실제 편성 시간 신설 예술 및 음악 353535545454 신설 다큐멘타리 125 171 신설 시사 프로그램 151515202020 출처: BBC o BBC Four는 성인 시청자를 타깃으로 한 채널로,, 음악 다큐멘터리 , 교양 프로그램 , 다큐멘터리 영화, 해외영화 등을 편성 [ BBC Four의 콘텐츠 편성 현황 ] (단위 : 시간 ) 구분 의무 편성 시간 실제 편성 시간 신설 예술 및 음악 100 228 신설 다큐멘터리 110 133 20 개 이상의 해외 영화 202020212121 프리미어 출처: BBC o 그 밖에 어린이용 디지털 채널CBBC 에서는 뉴스와 다큐멘터리를 접목한 프로그램이나 새로운 방식의 학습 프로그램, 국내외 뉴스 프로그램 등을 편성하고 있음 o BBC 는 방송프로그램 편성 가이드라인에 입각하여 일정한 비율의 독립제작사 제작 콘텐츠나 자체 제작 콘텐츠를 프로그램에 편성해야 함 - 모든 프로그램에 대한 독립 제작사들의 콘텐츠 의무 편성 비중은25% 로 , 특히 BBC One과 BBC Two 는각각 25% 를의무편성해야함 - 자체제작콘텐츠의무편성비중은채널마다50~90% 로 , 실제편성비중은의무 비중을 훨씬 웃돌고 있음 - 7 - 무단 전재 및 재배포 금지 영국 방송통신 사업자 보고서 [BBC의 독립제작사 콘텐츠 비중 ] 구분 의무 편성 비율 실제 편성 비율 모든 채널에서의 비중 25% 40% BBC One에서의 비중 25% 34% BBC Two에서의 비중 25% 49% 출처: BBC [ BBC의 채널별 자체 제작 콘텐츠 비중 (2010) ] 구분 의무 편성 비율 실제 편성 비율 BBC One70% 88% BBC One프라임타임 90% 99% BBC Two70% 82% BBC Two프라임타임 80% 95% BBC Three70% 85% BBC Three프라임타임 70% 75% BBCFour70% 80% BBCFour프라임타임 50% 81% CBeebies80% 80% CBBC70% 84% BBCNewschannel90% 97% BBC Parliament90% 98% *프라임타임 : 오후 6~1030 시 시 분 출처: BBC 桼桼桼 TVTVTV 시청률 현황 o BBC는 2011 년에도영국방송채널별시청률에서33.19% 를기록하여 1 위를차지 - 그러나1990 년대 40% 이상이었던 BBC 의 시청률은 해마다 하락하고 있어 , TV 시청료로 재정을 부담하는 의미가 없다는 주장이 꾸준히 제기되고 있음 - 또한 최근 들어 최대의 민영 방송사ITV 와 같은 시간대에 리얼리티 쇼를 편성해 직접 경쟁하는 등 시청률에 지나치게 초점이 맞춰져 있다는 비판도 제기 - 8 - 무단 전재 및 재배포 금지 영국 방송통신 사업자 보고서 [영국 방송채널별 시청점유율 ] 순위 채널 2011 2010 111 BBC 33.19% 33.17% 222 ITVITVITV 23.0923.09%22.8622.86% 333 Channel 4 11.31% 11.18% 444 BSkyB 8.71% 6.61% 555 Channel 5 5.92% 5.91% 666 UK Channel Mgt 3.93% 3.86% 777 Discovery 1.57% 1.55% 888 Walt Disney Co Ltd.
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