The-Experiment-Fall-2018-Catalog.Pdf
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THE EXPERIMENT Fall 2018 FRONTLIST & KEY BACKLIST Celebrating 10 YEARS of testing new ideas DISTRIBUTED BY WORKMAN PUBLISHING NEW RELEASES Dry . 1 Let’s Play Yoga! . 15 The Global Economy as You’ve Never The Ultimate Vegan Breakfast Book . 16 Seen It . 2 Clean Enough . 17 My Big Wimmelbooks . 4 How to Grow Mushrooms from Scratch . 18 Into Nature . 6 Start Your Farm . 19 The Nature Instinct . 7 In Vino Duplicitas . 20 The Whole-Body Microbiome . 8 Awakening Your Ikigai . 20 Twisting Fate . 9 The Original Area Mazes, Volume Two . 21 Dinosaurs—The Grand Tour . 10 Gluten-Free Family Favorites . 22 How to Love the Universe . 11 How to Change Minds About Our Changing A Brief History of Everyone Who Ever Lived .12 Climate . 22 Short Cuts to Happiness . 13 Overcoming Opioid Addiction . 23 My Baby Album with Sophie la girafe . 14 The Motherhood Affidavits . 23 KEY BACKLIST New & Notable . 24 Fitness . 33 Creativity & Puzzles . 26 Self-Help . 33 Vegan . 27 Nature & Gardening . 35 Vegetarian . 29 Science & Logic . 36 Cooking . 29 Reference . 36 Special Diets . 30 Memoir & Biography . 37 Parenting . 30 History . 37 INFORMATION How to Order . 38 Photo Credits . 39 Contact Us . 39 Index . 40 The Experiment NEW RELEASES | OCTOBER Dry DELICIOUS HANDCRAFTED COCKTAILS AND OTHER CLEVER CONCOCTIONS Seasonal. Refreshing. Alcohol-Free. Clare Liardet A gift-worthy collection of 48 divine u From The New York Times to NPR, media outlets are reporting on the cocktails and other delicious mixed rising popularity of nonalcoholic beverages—all made without alcohol cocktails! u Features cocktails for every season From Beetroot Virgin Marys to Chili and Lime Margaritas, romantic and occasion, from “Friday Nights” to “Wood Smoke Warmers” date night to dry baby showers, this book is packed with imaginative, u grown-up, nonalcoholic cocktails for everyone. These delectable dry With beautiful photos for each recipe, a classic design, and the takes on classics like margaritas (Blood Orange and Sage Margarita), perfect size for gifting shrubs (Raspberry and Lavender Shrub), and martinis (Espresso Mint Martini) are all made with ingredients easily found in the kitchen or garden, and nonalcoholic mixers easily found at the store. Complete with a guide to essential equipment, ingredients, National coverage in food, lifestyle, and simple syrup recipes, Dry is for every new mocktail mixologist. women’s, and general interest publications focused on key themes: Whether designated driver, teetotaling, pregnant, celebrating Dry holiday entertaining, holiday gift January, or trying to lose weight by cutting guides, New Year’s Eve celebrations, down on alcohol, just about everyone at and Dry January (“Dryanuary”) some point in their lives finds themselves Coverage in beverage media outlets like Imbibe and Drink sections of looking to experiment with nonalcoholic general-interest sites beverages. Dry is the perfect companion #Dryanuary blog tour with during those times—and with recipes so promotional recipes and giveaways delicious, no doubt well after! KitchenTableCookery.co.uk » 6-copy display | No. 779483 $89.70 US | $119.70 Can. CLARE LIARDET loves to gather her friends PAPER OVER BOARDS and family together to enjoy the simple pleasures $14.95 US | $19.95 Can. | USC+OM* of eating and drinking. She has worked in the food 5 x 7 3/4 | 144 pages world for many years, first cooking in museums, then Tip on | 72 color photographs in one of the first gastropubs in the UK, and, most recently, opening The Talbot Inn in Somerset with Cooking/Beverages/Non-Alcoholic her husband. She runs Kitchen Table Cookery, which (CKB008000) emphasizes the importance of experimenting with 978-1-61519-502-2 | No. 779502 flavors and eating with the seasons. SHIPS SEPTEMBER 1 The Global Economy as You’ve Never Seen It 99 INGENIOUS INFOGRAPHICS THAT PUT IT ALL TOGETHER Jan Schwochow and Thomas Ramge with Adrian Garcia-Landa u 99 truly accessible infographics An ingeniously conceived tour of unpack a notoriously complex topic u Understanding globalization is the global economy and all its key increasingly key to success in the components, deconstructed piece by world of commerce piece in 99 illuminating, full-color u A highly desirable gift book with coffee table–worthy graphics and infographics an oversize, atlas-like trim The economy is a complex, world-spanning, layer-upon-layer-upon- layer behemoth; one could argue that there’s almost nothing in our lives that isn’t in some way connected to the worlds of business National feature coverage in and finance. And yet few of us truly understand it—even the world’s publications like The Wall Street foremost economists can’t seem to agree on how it runs. Journal, The New York Times, Washington Post, Time, and more The Global Economy as You’ve Never Seen It shows how the economy works in 99 brilliantly illustrated infographics that everyone Features in business publications like Forbes, Fortune, Bloomberg can understand. From labor to business to finance to theory, and News, and Businessweek from the things you buy and the way you buy them to the way Infographic excerpts available everything is made, infographic specialist Jan Schwochow and Outreach to educators and journals author Thomas Ramge bring to life every facet of the economic web Holiday gift guide outreach and that makes the world go. With its endlessly varied, information-rich promotion, and advertising visuals, this book invites us to see the economy differently—and to finally understand how it all fits together. PAPER OVER BOARDS $35.00 US | $45.00 Can. | World JAN SCHWOCHOW was the 10 1/4 x 13 3/4 | 224 pages art director of Stern magazine’s 99 full-page color illustrations infographics and today is the founder and CEO of the Infographics Group. Business & Economics/ THOMAS RAMGE is the author International/Economics of 12 nonfiction books, for which he’s (BUS069020) received numerous awards, including 978-1-61519-517-6 | No. 779517 the Financial Times Business Book Award and the Herbert Quandt Media SHIPS SEPTEMBER Prize. He writes regularly for The Economist. Both live in Berlin, Germany. 2 The Experiment OCTOBER | NEW RELEASES 40 ENTERPRISE · THE BUSINESSES ENTERPRISE · THE BUSINESSES 41 HOW IS A CAR MADE? Sales partners It takes three to seven years from strategic deliberations to the delivery of a new model. The exact sequence of this complex process is a little different with each manufacturer. The prototypical process looks like this: The construction of the body is to a large degree fully automated. DEVELOPMENT PROCESS Series production MANUFACTURING PROCESS STRATEGIC PLANNING PRESSING PLANT Press BODY ASSEMBLY Road test Water test Final quality control Market research Product Printed circuit A vehicle is identified Baptism Simulation of strategy Automotive body parts boards with its future owner road profiles cutting sheet steel Quality using a barcode. Installation check Electronic diagnosis control Light tunnel system The facilities read the code and know which equipment the Concept vehicle should receive. Trend analysis FOUNDRY Limited series The production process is Technical under monitored at several development serial-production points. Components conditions PILOT arrive automatically at DEVELOPMENT & DESIGN PRODUCTION Pretreatment the assembly line at the right moment. Product definition Software update Drive-in testing bay and chassis dynamometer Dynamic functionality tests Example: The Establishment Cleaning complete assembly of of processes a Volkswagen model Corrosion protection Design studies and facilities like the Golf lasts Electronic systems around 15 hours. Axle/steering/ check Logo Fully automatic headlights measurement PAINT SHOP check Planning of Underbody protection production facilities TEST BENCHES FINISH Dry Light tunnel cleaning Filler layer Drying tunnel Marriage Fuel Oils Vehicle routing card Stamping the The chassis and fuel Documentation of all chassis number is “married” to Exterior parts assembly steps the body. Windshields Interior DESIGN ENGINEERING XX01XXXXX10101010 and tires done largely Installation of electrical systems PRODUCTION PLANNING ASSEMBLY by hand Design sequences Removing the doors The results from each Color bulk sequence are incorporated stack into the next one. Sealing Top coat Final engine tuning Virtual prototype Drying PREASSEMBLY Door mounting Installation tests Body COMPONENT MANUFACTURING All components are Testing delivered to the distribution program Light tunnel assembly line just in center time for installation, Ready-to-drive which requires precise prototypes coordination with Body-cavity SUPPLIERS suppliers. sealing 94 THE GLOBAL ECONOMY · GLOBAL PRODUCTION THE GLOBAL ECONOMY · GLOBAL PRODUCTION 95 Breaking down the cost of an iPhone in percentages WHO DELIVERS THE Tail fin GOODS? WHO PROFITS? Boeing Today, production and value creation are linked in global supply chains. Wing tips S. Korea profit Material costs The term “supply chain” can be misleading, however. It might be halfway KAL-ASD 4.7 21.9 accurate for bananas. For technologically complex products, networks of firms China personnel Taiwan profit costs cooperate so that we can fly around the world safely—or bring the world to the Horizontal stabilizer 1.8 0.5 screens of our smartphones. Alenia Inboard flap Apple profit Boeing Japan profit 0.5 58.5 Fixed trailing edge USA profit EU profit Fuji (excluding Apple) 1.1 2.4 Personnel costs Passenger doors Wings outside of China Mitsubishi The Boeing Dreamliner’s production locations Latecore 3.5 Profit by Australia