Hanbok, Our Beloved

Special hanbok How to get to exhibition Cheongwadae Around the Sarangchae exhibition space Hanbok, Our Subway ⑨ ⑦ ⑥ From Gyeongbokgung Station, Line 3, Exit No.4, turn around and head ⑤ Beloved ⑪ ⑧ towards the elevator. Walk about 800 meters and you will find Cheongwadae ⑫ ⑩ ④ Sarangchae in front of Cheongwadae fountain. ② ③ ① ⑬ Bus From bus stop Hankook Ilbo, 20 minutes on foot (1.4km) 1500, 272, 406, 708, 8272, 7022, 7025, 8710 ⑮ ⑭ ⑯ From bus stop Gyeongbokgung, 15 minutes on foot (1km) 171, 272, 708, 109, 601, 1020, 7025 From bus stop Hyoja-dong, 5 minutes on foot (350m) ① Exhibition Entrance 0212, 1020, 1711, 7016, 7018, 7022 ② Hanbok, Flows with the Time: 70 Years of Hanbok Looked Back upon with Photographs ③ Hanbok, Embraces the World: President Park Geun-hye’s Cultural Diplomacy ④ Hanbok, Recovers Light: Hanbok Worn by Rhee Syng-man, the First President, and First Train Special hanbok exhibition Lady Francesca Donner Rhee At Seoul Station Bus Transfer Center, near Exit No.9, take bus 1711 or 7016 celebrating the 70th anniversary of independence ⑤ It Is Called Nostalgia: Hanbok from the 1920s before Liberation and get off at bus stop Hyoja-dong. Walk for 5 minutes (350m). ⑥ Hanbok Fashion of the Stylish, Jeogori: Hanbok in 1950s-60s ⑦ Hanbok Fashion of the Stylish, Chima: Hanbok in 1950s-60s ⑧ Hanbok Fashion of the Stylish, Chima Jeogori: Hanbok in 1950s-60s hanbokcenter ⑨ Style Added to Class: Hanbok in 1950s-60s Tel: 02-739-4687, 02-739-0505, www.hanbokcenter.kr ⑩ The Golden Era of hanbok: Hanbok in 1970s-80s ⑪ Hanbok and the Korean Wave: Hanbok in Hallyu Dramas ⑫ Learn from the Past and Create New, Reinterpretation of Hanbok: Venue: Cheongwadae Sarangchae Hanbok in 1990s and on Cheongwadae Time: Sep. 12, 2015 (Sat.) - Nov. 1, 2015 (Sun.) ⑬ Photographs of Hanbok Donated by Private Collectors Cheongwadae Sarangchae Theme Video of <Hanbok, Our Beloved> Exhibition ⑭ bus stop Hyoja-dong ⑮ Video of <New Hanbok Project> Gyeongbokgung ⑯ Hanbok, over the Boundaries: New Hanbok Gwanghwamun bus stop Anguk-dong Gyeongbokgung Station, bus stop Gyeongbokgung Ministry of Culture, Sports and Tourism Line 3, Exit No.4 Hanbok Advancement Center Kyungwoon Museum Pavillion of Lee Rhe Za Hanbok Korea Tourism Organization 우리가사랑한_리플렛_영문.indd 1 2015.9.9 10:58:41 AM Hanbok, From Nylon to Velvet, Rediscovering Hanbok, Our 1950s-1960s after the 1990s Beloved Over the past seven decades since the national liberation, Korean society went through radical changes amid the currents of modernization. During the time, Korea as a whole has grown together, sharing the pain, sorrow and joy. In the midst of the changes, where did hanbok stand and in what shape? Hanbok for the stylish Postwar Korea suffered from lack of goods. Women, Reinterpretation of hanbok Differentiating themselves from master creators however, still favored hanbok as their daily wear. Thanks to the growth of domestic of hanbok, growing number of designers presented their own interpretations of With this exhibition we have looked back on the past of hanbok textile industry in 1960s, and the introduction of nylon, hanbok was created in a tradition. Lee Young Hee, spearheaded the movement, putting on a show during and found it rather rich and diverse. Even for now, the forms are variety of fabrics and was a must-have for the fashion-counscious. the prêt-a-porter in Paris, France. Ever since, more and more Korean designers not awkward. Rather, they filled us with wonder. Whether in its ventured out onto the international fashion stages. simple and plain or impressive shapes, hanbok completed the New scene: modern weddings Instead of traditional ceremonial robes, novel types pictures of our lives, every minute of them. Again, we realize it is of wedding dresses designed under the influence of the West well demonstrate the Hanbok and Korean Wave Hallyu, or the Korean Wave, based on the popularity a culture, fully alive; a tradition full of new possibilities. And we mixed state of dressing culture of the time. of Korean dramas and K-Pop from the 1990s on, also contributed to growing interests in Korean fashion and costume. Hanbok featured in modernized would like to invite you to join us, to reflect and rediscover. history dramas, unlike more traditional versions, would be another form of creative works as well as challenges. Hanbok, The Golden Era of Hanbok, Living and Breathing, A Face of Hope 1960s-1980s Now Hanbok recovers light Hanbok worn by first president of Korea Rhee Syng-man, Class and class Men, just as much as women, showed penchant for luxury and Hanbok, over the boundaries New hanbok, while still rooted in the tradition, and First Lady Francesca Donner Rhee “Wear white clothes. So that you can dodge class in their hanbok. Magoja, or a long jacket, made from silk (also called ‘shiny’ at can also be worn in everyday lives, sharing the sensibilities of the current the bombs,” appealed President Rhee on the radio during the Pacific War in 1945. the time) and durumagi, or an overcoat, made with men’s suiting cloth had added generations. It is an attempt to broaden the scope of hanbok, from formal White-clad folk is the origin of Koreans embedded in subconscious minds. dignity. dressing to daily wear. Hanbok embraces the world President Park Geun-hye’s hanbok, a part of cultural Hanbok, feast of colors In the 1970s and 80s, hanbok showed increasing tendency diplomacy From early on in her presidency, President Park has donned hanbok to veer into ceremonial, formal dressing. Hanbok designer Lee Rhee Za created on many of her visits around the world, as part of an active yet soft execution of a billowing A-line skirt with yards of fabric, showcasing the epitome of elegance. cultural diplomacy. Over the last three years, Korean people’s traditional clothing Also introduced were a variety of techniques such as embroidery, gilt, garment dye hanbok has been presented as a unique national symbol to more than 20 countries. and multicolored stripes. 우리가사랑한_리플렛_영문.indd 2 2015.9.9 10:58:45 AM.

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