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Aplicaciones Reales, Clientes Reales

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Aplicaciones Reales, Clientes Reales Ocio y contenidos Aplicaciones reales, clientes reales Philip Waterman, Director General de Iberia de NDS os medios de comunicación Aún más importante, la Las aplicaciones y sistemas back L rebosan de noticias que co- infraestructura puede unificar los office posibilitan una infraestructura mentan las posibilidades ofrecidas por votos recibidos desde diferentes segura, necesaria para poder llevar a la televisión interactiva. Mientras que plataformas y actualizar rápidamente cabo las apuestas en línea. mucha gente simplemente está ha- los resultados de la votación en la Allí donde la legislación no permite blando acerca de posibilidades, NDS pantalla del televisor. las apuestas en línea con premios en está desplegando en el mundo real metálico, puede utilizarse el mismo sistemas y aplicaciones interactivas sistema de entretenimiento para clientes reales. enfocándolo a la obtención de En la actualidad, NDS dispone de premios y puntos para programas de aplicaciones e infraestructuras fidelización. interactivas trabajando en 40 operadores y proveedores de contenido diferentes. A continuación se detallan brevemente algunos estudios de casos referidos a dichas aplicaciones: Votaciones Desarrollado para Nickelodeon, Apuestas en línea MTV, Channel 4 (Reino Unido) mediante OpenBet Las votaciones han demostrado ser muy populares en todas las Desarrollado para Blue Square, plataformas de televisión digital, Ladbrokes, Surrey Sports, Paddy generando muchos millones de votos Power [Sky, Telewest y NTL] que han supuesto importantes En aquellos mercados donde están ingresos a través de la aplicación de permitidas las apuestas en línea, tarifas especiales en las éstas representan una gran correspondientes llamadas telefónicas. proporción de los ingresos generados NDS ha proporcionado a los por la televisión interactiva. proveedores de contenido y A través de su compañía operadores de las plataformas la subsidiaria, Orbis, NDS ofrece un infraestructura necesaria para la completo servicio de apuestas producción y distribución de deportivas interactivas sincronizadas a aplicaciones enfocadas a votaciones. través de vídeo o autónomas. 30 BIT 139 JUN.-JUL. 2003 Juegos Asimismo, el sistema permite a los gestión, la aplicación utiliza la misma espectadores explorar temas base de datos que QVC emplea para Desarrollado para Cartoon asociados con el contenido del su sitio de compras en Internet. Los Network, Showtime, DirectTV LA, Sky programa y participar en concursos y datos son presentados en un entorno Active, Austar, TDC Kabel TV, votaciones así como adquirir artículos amigable adecuado a la TV y de Mediakabel, Casema, TPS, ViaSat, relacionados con el programa. sencilla navegación. Showtime Arabia y com hem A través de su subsidiaria, Visionik, NDS ha desplegado más de 20 Vacaciones juegos para televisión interactiva. Gracias a la popularidad de Desarrollado para Teletext UK conocidos personajes de dibujos El 10% de todos los paquetes animados tales como los Picapiedra, vacacionales comercializados en el Tom y Jerry, etc. y a su integración en Reino Unido son adquiridos en línea a los principales canales para niños través de la televisión, Internet o como, por ejemplo, Cartoon Network teléfonos WAP. Uno de los servicios y Showtime, estos juegos suponen un más populares es el ofrecido por importante refuerzo para la imagen del Teletext UK en la plataforma de canal y sus programas. Y cuando se televisión por satélite de Sky. despliegan junto al sistema de acceso La aplicación e infraestructura condicional de NDS, proporcionan diseñadas por NDS proporcionan a Servicio de información una importante fuente de ingresos los espectadores un acceso interactiva de valores mediante suscripciones, pago por instantáneo a las ofertas vacacionales juego o pago por uso. de 15 tour operadores y 7 líneas Desarrollado junto a Sichuan aéreas diferentes. La información a la Provincial Cable Network que se puede acceder a través de la Gracias a la infraestructura y televisión puede ser actualizada aplicaciones de NDS, la red por cable fácilmente en tiempo real durante las Sichuan ofrece a sus espectadores 24 horas. una detallada información en tiempo real de las 1400 acciones que se negocian en la bolsa de Shanghai. T-Commerce Además de presentar información gráfica referida al comportamiento e Desarrollado para QVC histórico de las acciones, la aplicación A fin de reforzar las posibilidades proporciona un teletipo de noticias, del canal de compras de QVC, NDS información acerca de las compañías ha diseñado un acceso interactivo al y estadísticas del mercado. amplio catálogo de productos de la NDS ha utilizado Java para crear Servicios de información compañía. una aplicación muy gráfica que La aplicación posibilita la compra requiere de un mínimo ancho de Desarrollado para Discovery instantánea de un producto del banda y ofrece un tiempo de Channel, Reuters, Bloomberg catálogo o a través de promociones respuesta al usuario muy rápido. La NDS ha diseñado una completa interactivas especiales desplegadas aplicación está optimizada para ser plataforma interactiva, posibilitando por QVC. utilizada en sencillos descodificadores que compañías como Discovery, Además de la reducción de los de televisión digital de bajo coste. Reuters y Bloomberg puedan costes por transacción, la aplicación Aunque la velocidad necesaria para enriquecer las posibilidades de sus ha simplificado el ciclo de venta y tal cantidad de información supone un programas documentales y de entrega al haber automatizado caudal de más de 20 Mbit/s, el noticias mediante la oferta de algunos procesos que anteriormente espectador puede seleccionar y contenido interactivo sincronizado y se realizaban de forma manual. visualizar cualquier título en unos sensible al contexto. A fin de reducir los costes de pocos segundos. 2003 BIT 139 JUN.-JUL.31.
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