Brisbane Tourism Profile Average annual data from year ending December 2009 to December 2012

Origin (nights) (‘000) % QLD % Data is sourced from national annual surveys Brisbane region 259 3% 19% of travellers Regional QLD 4,153 41% 35% Total Intrastate 4,412 43% 54% Data should be interpreted as indicative only NSW 3,088 30% 22% Victoria 1,292 13% 15% South Australia 422 4% 4% Tourism Profile data has been averaged over Total Interstate 5,818 57% 46% a four year period to increase the stability Top 5 activities undertaken (‘000) % QLD % of the data (visitors) Eat out at restaurants 1,987 57% 57% Overview Brisbane QLD Visit friends or relatives 1,885 54% 47% Key Measures - domestic Go shopping (pleasure) 999 28% 31% and international visitors General sight seeing 573 16% 26% Visitors (overnight and daytrips ‘000) 11,608 54,653 Pubs clubs discos etc 530 15% 19% Nights (‘000) 25,332 113,444 Top 5 accommodation types (‘000) % QLD % Spend ($million) $3,854 $20,164 (nights) Domestic Overnight Travel Friends or relatives property 5,358 52% 35% Key Measures Brisbane QLD Hotel, motel, resort or 2,834 28% 23% Visitors (‘000) 3,510 16,986 motor inn Nights (‘000) 10,230 72,131 Serviced apartment 502 5% 6% Rented house, apartment, 493 5% 14% Average stay (nights) 2.9 4.2 flat or unit Spend ($million) $1,882 $12,575 Other non-commercial 283 3% 2% Spend per visitor($) $536 $740 property

Spend per night ($) $184 $174 Travel party (visitors) (‘000) % QLD % Purpose of visit (visitors) (‘000) % QLD % Adult couple 860 24% 26% Holiday 827 24% 44% Family group 587 17% 26% Visiting friends or relatives 1,287 37% 33% Alone 1,350 38% 24% Business 1,077 31% 19% Friends and/or relatives 430 12% 17% travelling together Other 336 10% 6% Business associates 242 7% 5% Purpose of visit (nights) (‘000) % QLD % travelling together Holiday 2,443 24% 49% School/sporting group/ 37 1% 2% Visiting friends or relatives 4,097 40% 30% community group or club Business 2,594 25% 15% Number of stops (trip) (‘000) % QLD % Other 1,097 11% 6% Single 2,783 79% 86% Top 3 main transport types (‘000) % QLD % Multiple 727 21% 14% (visitors) Age group (visitors) (‘000) % QLD % Drive 1,810 52% 69% 15 - 24 years 441 13% 15% Air transport 1,551 44% 30% 25 - 34 years 596 17% 18% Railway 135 4% 2% 35 - 44 years 687 20% 20% Origin (visitors) (‘000) % QLD % 45 - 54 years 761 22% 19% Brisbane region 127 4% 24% 55 - 64 years 596 17% 16% Regional QLD 1,670 48% 44% 65 years or over 432 12% 13% Total Intrastate 1,797 51% 68% NSW 994 28% 18% Notes and definitions Tourism Profiles provide an average profile of travellers to the local area as well as Victoria 387 11% 9% the State. They can assist to identify opportunities and with decision making. A good South Australia 99 3% 2% approach to research is to look at a wide range of sources for a more comprehensive understanding. Total Interstate 1,713 49% 32% Data may not add up to total due to rounding. np – indicates that data has not been published due to high sample error. te.queensland.com/research Source: Tourism Research Australia’s National Visitor Survey and International Visitor Survey (NVS and IVS) 1 Brisbane Tourism Profile Average annual data from year ending December 2009 to December 2012

Domestic Day Trip International Overnight Travel Key Measures Brisbane QLD Key Measures Brisbane QLD Visitors (‘000) 7,259 35,673 Visitors (‘000) 839 1,994 Spend ($million) $719 $3,746 Nights (‘000) 15,102 41,313 Spend per visitor $99 $105 Average stay (nights) 18.0 20.7 Spend ($million) $1,253 $3,843 Main purpose of visit (‘000) % QLD % Spend per visitor($) $1,494 $1,927 Holiday 2,669 37% 48% Visiting friends or relatives 2,059 28% 28% Spend per night ($) $83 $94 Business 926 13% 11% Purpose of visit (visitors) (‘000) % QLD % Other 1,605 22% 14% Holiday 445 53% 69% Visiting friends or relatives 204 24% 25% Top 5 origin (‘000) % QLD % Business 115 14% 9% Brisbane region 2,362 33% 42% Employment 15 2% 2% Gold Coast 1,719 24% 11% Education 48 6% 4% Sunshine Coast 1,614 22% 13% Other 45 5% 4% Darling Downs 752 10% 8% Fraser Coast 200 3% 4% Top 3 origin (visitors) (‘000) % QLD % Asia 280 33% 37% Top 5 activities undertaken (‘000) % QLD % Continental Europe 158 19% 14% Eat out at restaurants 2,966 41% 40% New Zealand 127 15% 20% Visit friends or relatives 2,628 36% 34% Top 3 accommodation types (‘000) % QLD % Go shopping (pleasure) 1,632 22% 22% (nights) General sight seeing 592 8% 13% Rented house, apartment, 7,058 47% 33% Pubs clubs discos etc 377 5% 6% unit or flat Age group (‘000) % QLD % Home of friend or relative 3,633 24% 24% 15 - 24 years 1,355 19% 17% Homestay 1,131 7% 6% 25 - 34 years 1,307 18% 18% Top 3 main transport types (‘000) % QLD % 35 - 44 years 984 14% 18% (visitors) 45 - 54 years 1,305 18% 17% Drive 313 37% 37% 55 - 64 years 1,209 17% 15% Air transport 265 32% 45% 65 years or over 1,101 15% 15% Bus or coach 124 15% 19% Travel party (visitors) (‘000) % QLD % Lifecycle grouping (‘000) % QLD % Adult couple 157 19% 26% Young midlife single 1,525 21% 18% Family group 71 8% 12% Young midlife couple 694 10% 11% Alone 485 58% 47% Parent with youngest child 922 13% 16% aged under 6 Friends and/ or relatives 88 11% 12% travelling together Parent with youngest child 1,543 21% 22% aged 6 or over Business associates 35 4% 4% travelling together Older working 990 14% 13% Older non-working 1,561 21% 20% Age group (visitors) (‘000) % QLD % 15 - 24 years 180 21% 18% Notes and definitions 25 - 34 years 218 26% 24% National Visitor Survey (NVS) and International Visitor Survey (IVS) data is collected at the Statistical Area Level 2 (SA2) rather than Local Government Area (LGA). SA2’s are 35 - 44 years 138 16% 17% based on population and sometimes multiple SA2’s are aggregated in the dataset. This is 45 - 54 years 136 16% 17% why some Tourism Profiles incorporate multiple LGA’s (e.g. Etheridge Croydon Tourism Profile includes Etheridge Shire Council and Croydon Shire Council). 55 - 64 years 111 13% 15% Expenditure per night is based on average spend per night for the applicable tourism region. Expenditure figures are therefore estimates only and should be used with 65 years or over 56 7% 9% caution.

Domestic overnight visitor – an Australian resident, aged 15 and over, who had taken a Disclaimer - by using this information you acknowledge that this information is provided trip within Australia involving a stay away from home for at least one night (no more than by Tourism and Events Queensland (TEQ) to you without any responsibility on behalf of 12 months) at a place at least 40km away from home. TEQ. You agree to release and indemnify TEQ for any loss or damage that you may suffer Domestic daytrip visitor – an Australian resident, aged 15 and over, who had taken a as a result of your reliance on this information. TEQ does not represent or warrant that domestic daytrip involving a round trip for a distance of at least 50km and of a duration this information is correct, complete or suitable for the purpose for which you wish to of at least 4 hours but not overnight (routine travel and same day travel as part of use it. The information is provided to you on the basis that you will use your own skill overnight travel are excluded). and judgement and make your own enquiries to independently evaluate, assess and International visitor – an international resident, aged 15 and over, who visited Australia verify the information’s correctness, completeness and usefulness to you before you for a period of no more than 12 months and stayed at least one 1 night in the region. rely on the information. te.queensland.com/research Source: Tourism Research Australia’s National Visitor Survey and International Visitor Survey (NVS and IVS) 2