Antrim and Newtownabbey Borough Council
Category: Outstanding In-House Public Relations Team Company: Antrim and Newtownabbey Borough Council Number of staff employed - including executive / support staff - and annual public relations budget, showing areas directly under the control of the in- house team: Head of Communications Media and Marketing Manager 4 Media and Marketing Officers 1 e Communications Officer 3 Graphic Designers 1 Admin Officer Budget £568k covers staffing costs, design, web, key publications, media monitoring and licensing which include: Media relations Social media Sponsorship and advertising Internal communications E marketing Web and intranet Design and print Brand development and implementation Marketing of services and facilities Team has responsibility of all these areas across the Council and manages Council’s £336K budget for print, advertising and e Communications. (Overall Council budget of £48,7M). Business objectives and analysis of performance against budget over the past three years: engage with key stakeholders - residents, customers, businesses, our staff , Members and partner organisations to shape services enhance and protect the Council’s reputation alert senior team to potential PR issues and advise how to address them promote facilities/events to maximise usage and optimise cost per rate payer create efficiencies and cost savings through lean, cost effective Council wide initiatives eg Summer scheme bookings online performed within our budget, even with unbudgeted key new projects implemented eg iConnect internal app. A brief overview of business / team strategy: Holistic integrated communications service for Council ‘s 18 service units, formulating and implementing targeted communications to help roll out each service area’s business plans and deliver for our 130,000 residents.
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