Communications & New Media Jan. 2016 I Vol. 30 No. 1 ’WE’ JN 06 VOL. 30, NO. 1 2016 BUYER’S GUIDE O’DWYER’S JAN. 2016

January 2016 | www.odwyerpr.com

Vol. 30. No. 1 Jan. 2016

EDITORIAL BEN FRANKLIN’S CRISIS 6 WISDOM STILL APPLIES AD BLOCKERS BECOME 32 INDUSTRY NUISANCE REPORT DETAILS MAS- 8 SIVE GOV. PR SPENDING MILLENNIALS VALUE 34 PROF., SOCIAL REPS CRISIS MANAGEMENT: 32 9 70% INT., 30% EXT. CRISIS PREPARATION IN 36 A DIGITAL AGE REP. ENHANCEMENT VS. 10 RESPONSE MANAGING THE CYBERSECURITY THREAT 38 “CRISIS MARKETING” IS 12 A MISNOMER SOCIAL MEDIA CRISIS: TO RESPOND OR NOT? 40 FTC’S NEW GUIDELINES 56 www.ODwyERPR.COM 14 FOR NATIVE ADS CRISIS IN AN AGE OF Daily, up-to-the-minute PR news INSTANT GRATIFICATION 40 16 KNOW HOW TO RUN A BIZ, CRISIS MANAGEMENT FIRMS TELL JOBSEEKERS PREDICTIONS FOR 2016 41 18 PROFILES OF CRISIS WASH., DC AND CRISIS, COMMUNICATIONS FIRMS A UNIQUE RELATIONSHIP 42 20 PEOPLE IN PR CRISIS PLANNING FOR THE GREEK LIFE 51 WASHINGTON NAVIGATING THE AGE 22 REPORT OF NEW POPULISM 54 EDITORIAL CALENDAR 2016 24 2016 PR BUYER’S January: Crisis Comms. / Buyer’s Guide AVOIDING YOUR NEXT February: Environmental & P.A. SOCIAL MEDIA CRISIS GUIDE March: Food & Beverage 56 April: Broadcast & Social Media 26 May: PR Firm Rankings columns June: Global & Multicultural FACTS AND MYTHS PROFESSIONAL DEVELOPMENT ABOUT DATA SECURITY July: Travel & Tourism 52 Fraser Seitel August: Financial/I.R. 28 September: Beauty & Fashion FAILURE TO PLAN FINANCIAL MANAGEMENT October: Healthcare & Medical GUARANTEES A CRISIS 53 Richard Goldstein November: High-Tech 30 December: Entertainment & Sports

ADVERTISERS 5W Public Relations ...... 19 inVentiv Health PR Group ...... 15 Sachs Media Group ...... 13 Abernathy MacGregor Group ....INSIDE COVER Joele Frank, Wilkinson, Brimmer Katcher ....37 SARD Verbinnen & Co...... 7 Brunswick Group ...... 17 Kekst ...... 35 Sitrick & Company ...... 38 Cision ...... 25 Log-On ...... 45 Sloane & Company ...... 39 Copernio ...... 5 Marketing Maven ...... 3 Solomon McCown & Co...... 23 Fineman PR ...... 27 Omega World Travel ...... 49 Stanton Public Relations ...... 21 Gourvitz Communications ...... 36 PadillaCRT ...... 11 Strauss ...... 8 ICR ...... BACK COVER Peppercomm, Inc...... 29 TV Access ...... 9

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EDITORIAL 2015, a year in review he outburst of terrorism at the end of 2015, including the massacres in Paris and San Bernadino, plus threats of continued incidents in the future, dominated media coverage EDITOR-IN-CHIEF Tand defined the year. A December New York Times/CBS poll found 44% of those surveyed Jack O’Dwyer fear a terror attack in the next few months. Politicians are taking into account increased public [email protected] anxiety over safety issues. Immigration has percolated to the top of public issues, as many ar- gue the arrival of tens of thousands of newcomers appears to present a security threat. ASSOCIATE PUBLISHER The main trends we saw in 2015 include a continued decline of the influence of mainstream John O’Dwyer media due to tightened ad budgets and numerous free information/news sources, corporate [email protected] “PR” departments under increased control of legal, marketing and financial, and the contin- ued growth in the agency side of PR where about a dozen specialized areas like healthcare, SENIOR EDITOR tech and financial are growing. O’Dwyer’s, focusing on such practices, published 692 pages in Jon Gingerich 2015 that included hundreds of profiles of the practices and trends in those specialized areas. [email protected] PR is growing as mainstream media declines because technology allows companies and in- SENIOR EDITOR stitutions to contact potential customers directly via emails, corporate websites, digitized com- Greg Hazley pany publications and social media. [email protected] More media are carrying corporate-generated editorial-type copy as “native advertising.” Agencies are becoming more skilled at creating “stories” that contain client messages. ART DIRECTOR There were many major, even shocking developments in the PR/media arena this year. The David Kniazuk biggest story in the services sector was the December purchase for $841 million of UBM’s PR Newswire by Cision, owned by private equity firm GTCR. Also under the same ownership are CONTRIBUTING EDITORS Vocus and Gorkana. Cision, headed by Peter Granat, adds a legacy news dissemination service Fraser Seitel Richard Goldstein to its tech-based offerings which include low-cost PRWeb, the “world’s No. 1 news release ser- vice.” EDITORIAL ASSISTANTS The sale of Newsday, Cablevision and news12.com to French-owned Altice for $17.7 billion & RESEARCH was a shock to those in Eastern Long Island where we have spent half the year for 30 years. Chandler Klang Smith Local media are weak enough without being under foreign ownership. Caitlin Dullahan-Bates The dismissal of PRSA VP-PR Stephanie Cegielski on Monday, July 27 was a shock. She had been there three years and was promoted to VP after the sudden death of Arthur Yann on July ADVERTISING SALES 13, 2013. We think she has a case against the Society because she got the duties of Yann but only Sharlene Spingler about half his pay. What did she do that was wrong? The Society is now searching for a VP-PR. Associate Publisher & Editor Thomas Delaney, a graduate of The Gallagher Report, Madison Avenue’s feisty investigative [email protected] newsletter that folded in 1989, shocked us by suing Meredith Corp. (Better Homes & Gardens) John O’Dwyer Dec. 16 on charges of copyright violation of The Delaney Report, a weekly newsletter based in Try- Advertising Sales Manager on, NC. The 15-page suit, filed in New York’s U.S. District Court, recalls copyright charges against [email protected] PRSA made by 12 authors in 1994. Crain’s, New York Times, Prentice-Hall, Wylie and other major publishers whose works were copied and sold refused to join the authors in a legal action. O’Dwyer’s is published monthly for $60.00 A pleasant shock came from attending Fair Media Council’s annual “Connection Day” Oct. a year ($7.00 a single issue) by the 23 at Briarcliffe College, Bethpage, L.I. Attendance of 500-plus included more than 50 reporters J.R. O’Dwyer Co., Inc. and editors, many from major New York City media such as NBC, CBS and Fox News. PR pros 271 Madison Ave., #600 and media figures heard 100 speakers and rubbed elbows in a friendly atmosphere. New york, Ny 10016. Reporters are flowing to the PR side. Gawker reporter Gabrielle Bluestone found two Pulit- (212) 679-2471 Fax: (212) 683-2750. zer Prize winners who had gone to PR: Rob Kuznia of the Daily Breeze, Torrance, CA, joining © Copyright 2015 J.R. O’Dwyer Co., Inc. the USC Shoah Foundation, and Natalie Caula Hauff of the Post and Courier, Charleston, SC, to media relations at the county government. Journalists who went to PR were interviewed by OTHER PUBLICATIONS: New York Observer reporters Michael Kaminer and John Bonazzo who asked what it was like. All were positive about their new jobs, stressing the creativity required and better working con- www.odwyerpr.com ditions. Among those interviewed were Deborah Solomon, ex-Wall Street Journal and Pulitzer Breaking news, commentary, useful data- bases and more. Prize winner now with Finsbury; William Goss, ex-New York Times real estate editor now at Rubenstein Assocs., and Joe Checkler, ex-WSJ, now at Peppercomm. Gorkana, a subsidiary of O’Dwyer’s Newsletter Cision, now has a regular feature on journalists switching to PR called “Moving to the Dark An eight-page weekly with general PR Side.” news, media appointments and placement Michael Kinsley, writing in the May 2014 Vanity Fair on the decline of news jobs, described a opportunities. “content farm” in Maryland as “dozens of recent college grads — paid 75 cents an hour — who O’Dwyer’s Directory of PR Firms sat at their computers grinding out blog items while editors stood above them with whips.” He Listings of more than 1,250 PR firms admits this was an exaggeration but likens the “farm” to the 19th century factories that mini- throughout the U.S. and abroad. mized labor costs. O’Dwyer’s PR Buyer’s Guide Bloomberg in September cut 90 editorial staffers in New York, Washington, D.C., and Products and services for the PR industry overseas. in 50 categories. The Institute for PR compromised its mission with its CEO appointment of Prof. Tina Mc- Corkindale of Appalachian State University. This turned the clock back on IPR’s 26-year quest jobs.odwyerpr.com to be independent of PR Society of America. McCorkindale, a Director of the Society-con- O’Dwyer’s online job center has help wanted ads and hosts resume postings. trolled Universal Accreditation Board, chaired its Educators Academy in 2013.  — Jack O’Dwyer

6 JANUARy 2016 | www.ODwyERPR.COM

MEDIA REPORT Ad blockers become industry nuisance The rising popularity of ad blocking software could have a major financial impact on the digital advertising industry. Pivotal Research Group analyst Brian By Jon Gingerich Wieser last week said long-term outlook he use of ad blocking software, tech- face in wake of ad blocking software are for the ad economy in 2016 would be char- nology that allows users to bypass somewhat compounded by an industry that acterized by a “tepid pace” — around 3% TInternet advertisements, has surged seems mostly unsure about how to solve the — citing ad blocking as a reason. Wieser in popularity, leaving digital media pub- problem. noted that brand marketers’ concerns about lishers at a loss for a solution. A series of A recent survey of U.S. digital publishing ad blocking could compel some to ditch the recent reports reveals just how widespread professionals conducted by Cxense and Ed- medium and turn to branded content as an consumers’ use of ad blockers has become, itor & Publisher found more than half of alternative. and what challenges they pose to digital digital publishers surveyed—52.8%—ad- Meanwhile, a recent Magna Global report marketers and publishers today. mitted they didn’t have a strategy in place on international ad sales predicts banner-ad Digital Consumer Next, releasing key for dealing with the issue of ad blockers. sales will fall in 2016 by about 2%, due to a findings from its Consumer Ad Block Re- The survey also showed fewer than 17% proliferation of ad blocking software. port, found 33% of consumers are at least of all respondents have software capabil- For years, consumers voiced their prefer- somewhat likely to use ad blocking soft- ities that gauge how many visitors use ad ence for advertising over a pay model for ware within the next three months. blocking software when visiting their sites, Internet content. Now that those solutions It seems consumer antipathy toward In- and about half — 45.4% — admitted they are the norm, consumers are doing any- ternet ads, much like reported ad load weren’t even sure if their company pos- thing they can to avoid those ads, which times, has grown. The DCN study reveals sessed the ability to do so. have exhibited increasing load time that more than 70% of Internet users dislike ads While an industry answer seems elusive, drags down users’ Internet and drains cell- that expand over digital content, 57% have the urgency in finding a solution could be phone batteries. noticed slower page loads due to ads and illustrated by the notion that consumers’ While solutions proposed for dealing with 68% are concerned about the idea of ads increasing use of ad blocking software may the prevalence of ad blocking vary — from tracking their behaviors. already be having deleterious affects on ad introducing paywalls, to friendly remind- Worse, the challenges digital publishers spending. ers to readers that ads fund the content they view, to employing technology that prevents users employing ad blockers from accessing sites — digital publishers face an enormous challenge balancing quality user content with commercial solutions that don’t repel those users. In October the Tech Lab at the Interactive Advertising Bureau launched its L.E.A.N. Ads program, which is slated to gather in- put for the purpose of creating a series of proposed industry standards for digital ad- vertising.  Media brief Digital Ad Revenues Set Record Internet advertising revenues in the U.S. totaled $15 billion in 2015’s third quarter, signaling the high- est quarter on record, according to findings released today by the Interactive Advertising Bureau. These record revenues reveal a growth of 5% from 2015’s second quarter, and a massive 23% uptick in Internet ad spends during the same period in 2014, also a record at the time. The findings arrived in the IAB’s latest Internet Advertising Report, a quarterly estimate of U.S. inter- active advertising revenues. That report is compiled from data given to the IAB from companies that sell Internet ads. “These landmark figures confirm marketers’ confi- dence in using digital to reach consumers,” said IAB president and CEO Randall Rothenberg in a statement. A report released in December by Interpublic re- search firm Magna Global claimed U.S. ad gains this year were “entirely driven” by digital ad sales, and predicted that digital ads would see double-digit gains again in 2016, jumping 14.6%.

8 JANUARy 2016 | www.ODwyERPR.COM Millennials value professional, social reputations

Millennials exhibit an acute awareness of their reputations, and place a greater value on face-to-face interactions and socializing However, Millennials appear less aware with co-workers than their senior peers, according to a survey about the perils of workplace gossip than conducted by Weber Shandwick with the Institute for PR. their senior peers. Only 64% of Millenni- als stated that they believe making nega- tive statements about coworkers could po- By Jon Gingerich tentially damage their own reputations, a he survey, titled “Millennials at pressions.” contrast to the 74% of GenXers and 79% Work: Perspectives on Reputation,” Perhaps not surprising, Millennials’ use of Baby Boomers who believe this. By Tanalyzed U.S. workers belonging to of digital media as a tool for enhancing contrast, more Millennials than any other the Millennial, Generation X and Baby professional reputation revealed more generation — 37% — believe that being Boomers generations, and gauged the sim- disparity than any other category in the too competitive can damage one’s profes- ilarities and differences each place on rep- survey. Millennials place a uniquely high sional reputation, compared to only 29% utation in the workplace. value on using digital media as a means for of GenXers and 28% of Baby Boomers who The study found distinct differences in projecting a positive reputation, with 12% agreed to this. the qualities workers aged 18-34 consider claiming that being active on social media Millennials this year surpassed GenX- important to maintaining good reputa- can help them build a good professional ers as the most represented demograph- tions at work, with a particular empha- reputation, compared to 3% of GenXers ic in the U.S. workforce, according to a sis on the roles networking and socializing and 4% of Baby Boomers. GenXers and recent Pew Research Center analysis of play in maintaining those reputations. Baby Boomers are also more likely to be- U.S. Census Bureau data. More than 53 The survey indicates Millennials place a lieve —73% and 72%, respectively — that million Americans — about a third of all far higher emphasis on workplace reputa- their work reputations are more important U.S. workers — now belong to the gener- tions when compared to their senior col- than their social media reputations, while ation. leagues. Nearly half of Millennials polled 70% of Millennials agreed to this. More The Weber Shandwick/IPR survey was — 47% — said they think about their pro- than any other generation polled, 21% of conducted with KRC Research, and con- fessional reputations “all or most of the Millennials find work and social media sisted of online interviews with 600 em- time,” almost twice the number of Baby reputations to be equally important. ployed U.S. adults.  Boomers — 26% — who admitted exhib- iting the same degree of reputational anxi- ety. More than any other generation, 59% of Millennials believe a person’s reputation is established within their first month on the job. These beliefs continue outside the office. Millennials place a far greater emphasis on in-person interactions and socializing with coworkers during off hours than any other generation polled. More than a third — 34% — of Millennials surveyed believe meeting with colleagues outside the office can have a positive affect on someone’s pro- fessional reputation, compared to 14% of GenXers and 15% of Baby Boomers. One in five Millennials surveyed — 20% — said not being social outside of work can serve as a detriment to someone’s reputation, three times the number of Baby Boomers —7% — who agreed with this. “Hanging out with colleagues after work might have been a nice way to kick back for a Gen Xer, but for Millennials it’s a critical component of building their ‘rep’ or ‘brand’ at work and they take it serious- ly,” Leslie Gaines-Ross, Chief Reputation Strategist at Weber Shandwick said in a statement. “Our research shows that more than any other generation, Millennials be- lieve that in addition to doing a good job, it’s important to connect with colleagues to build their careers and create lasting im-

www.ODwyERPR.COM | JANUARy 2016 9 FEATURE Crisis preparation in a digital age Crisis communication has changed from a primarily reactive tactic, to one that requires speed and proactivity. While some crises will always be unpreventable, social media can empower brands to mitigate damage when dealing with the unexpected, and eliminate threats before they emerge. By Brandon Andersen enry Kissinger once said, “There can- It provides 24/7 coverage and eliminates the day in the ocean. not be a crisis next week. My schedule the tediousness and imperfections of man- Brands shouldn’t rely solely on the media His already full.” ual searches. By searching for keywords— to tell the story, though. They should share Who knows how that tongue-in-cheek such as your brand’s, products’ and ser- their own story, but using only factual infor- declaration turned out, but those certainly vices’ names, related industry topics and mation, not spin or half-truths, remains vital. aren’t words to live by, especially for PR pro- common misspellings of each—you will Peacock and staff assuaged fears by creat- fessionals. have the pulse of your audience, enabling ing content about beach safety that covered Social media has leveled soapboxes. Now, you to interject, solve issues and mitigate everything from sunburn prevention to rip any average Joe with a blog or social account damage. currents and shark bites. and a handful of rabid followers can tarnish You can only control your reactions “We didn’t want to create just a shark your brand. Even the best proactive measures can’t safety page because that Influence has evolved and so too must stop all crises from emerging. This is the would just exacerbate the crisis communications. Once predicated on time to react with quick, precise and in- issue,” Peacock said. “It reactionary measures, successful crisis com- formed communication. covered what we needed munication now requires an equal dose of Create a plan that empowers specific in- (in terms of shark safe- proactivity. dividuals to handle specific crises. Lay out ty), but it wasn’t the focal Crises emerge suddenly and move across who gives final sign off and how long they point of the content.” country lines at the speed of a retweet. Per- have to do so. Waiting to mitigate crises Visit North Carolina haps many communicators assume crises only fans the flames. serves as a model for any strike only highly visible brands or ones in Include backups, practice and learn brand dealing with crisis, volatile industries. Don’t be fooled. Crisis from successes and mistakes. The flu or but it wasn’t all hustle Brandon has no regard for your field, plans or goals. “we’ll do better next time” won’t satisfy an and know-how that got Andersen The good news is modern technology em- answer-hungry executive. Preparedness them through. Data drove powers brands to cut down threats before helped Scott Peacock, Public Relations its communication strategy, allowing them they emerge and mitigate damage should Manager of Visit North Carolina, navigate to identify the specific paths for handling the unexpected strike. an unusual and scary crisis. this situation. A stitch in time After a series of shark bites off the North With social listening and media monitor- Crisis doesn’t always involve a C-Suite Carolina coast, Peacock, as part of the ing data, Peacock learned that media cover- scandal or dysfunctional products. It can state’s division of tourism, found himself in age of “shark bites” and “shark attacks” was start from a simple miscommunication be- “full-blown crisis mode.” The media sensa- higher than in the previous three decades. It tween buyer and sales rep. tionalized the story and news spread fast on also showed how closely related North Car- Social media is the 21st century outlet for social media. Contributing to the turmoil, olina’s beaches were to those terms. frustration, especially for those betrayed by the crisis overlapped with the 40th anni- “That’s what really drove the strategy,” brands. versary of “Jaws” and National Geographic’s Peacock said. “Data is huge. I know not ev- Nearly a third of those who contact brands “Shark Week”. eryone has access to the best monitoring on social media expect a response within 30 “We stuck to the plan as far as understand- software out there, but whatever you do minutes, and 57% expect the same response ing the tactics and communication channels have access to, make sure you mine it, comb time at night and on weekends. Even the at our disposal and how to use each one,” through it and most importantly listen to it.” biggest-budgeted brands will have difficul- Peacock says. “We’d been through this be- A true recovery? ty meeting those expectations without the fore, but never this many in this short of No brand wants to find itself embroiled proper resources. time frame and with so many unknowns.” in controversy, but only the foolhardy will Too many rely on just a human touch More than consistent communication, avoid planning for it. By adding proactive instead of investing in social listening soft- brands need to collaborate with media measures, building blueprints for crisis pro- ware. Though PR professionals often dis- during crisis just as they would during rel- cedures and making data-driven decisions, agree about strategy, nearly all (89%) give ative peace. That means helping reporters your brand will protect its image, recover a thumbs up to social media listening. De- accurately tell the stories that they have from negative incidents and engender good- spite this, only 37% use the tactic. planned. will with the public. Social listening provides advantages in For Visit North Carolina, many reporters “To fully recover, it comes down to trans- product development, content creation, focused on the impact on the state’s tourism parency, honesty and trust,” Peacock said. media pitching, sentiment analysis, and revenue. Peacock became a go-to resource, “Bad things happen to good organizations, undoubtedly other areas that pioneering acquiring and synthesizing the data they but it’s those three key areas and how you brands will identify as the technology sat- sought and eventually showing that revenue utilize them that determine whether you urates the market. Social listening’s role in actually increased because many vacationers will make or break.” crisis communication, though, cannot be spent more time at beachside attractions, Brandon Andersen is Director of Marketing understated. restaurants and shops instead of spending at Cision. 

10 JANUARy 2016 | www.ODwyERPR.COM Crisis preparation in a digital age FEATURE Managing the cybersecurity threat

The likelihood of being victim to a cybersecurity attack isn’t a matter of if, but when. Given the reputational fallout that can occur If the suspects are employees or ex-em- when organizations fail to manage a crisis, preparation is critical. ployees, what information do we have about Here are some tips for surviving the inevitable. them? Were background checks done? Going forward, what changes will be By Heather Wilson made to secure data or change procedures? Communications considerations early half of all Americans had their principles and goals to help the organiza- During the early hours of a cyber cri- data exposed through cybersecurity tion best communicate during times of cri- sis, you will not have all the facts. Until Nbreaches in 2014, according to the sis. By having this work done in advance, the investigation is complete, it is unwise Ponemon Institute. the crisis team, and the broader organiza- to provide estimates or speculate on the Breaches come in many forms, from tion, is better able to maintain an orderly breach’s origination and extent of poten- hacktivist groups who are motivated by process throughout a crisis. tial damage caused. If political or social purposes; to state-spon- Once the playbook has been drafted, it is the breach is especially sored entities that are well-funded, highly important to practice it. The team should large, high-profile ru- sophisticated and whose aim is usually cor- hold a cybersecurity crisis drill to rehearse mors may already be porate espionage, or in some cases, seeking its roles, think through key messages and circulating on social control over critical U.S. infrastructure; to stress test the plan to see if there are any media (and in many organized crime rings that seek data for fi- steps or items that might need to be add- cases the stories may be nancial gain; to an organization’s own em- ed or rethought. The best drills include as started by the hackers ployees. In fact, according to a recent Ex- many life-like elements as possible, includ- themselves, especially perian study, 54% of cybersecurity breaches ing mock social media chatter, reporter if the breach was caused Heather Wilson in 2014 were caused by employees (either and public official inquiries and angry cus- by hacktivists). If the in- accidentally or maliciously). tomer comments. formation you provided Even a limited breach can cost a company Get help publicly before fully confirming the size millions in lost revenue, profit and reputa- Should a cybersecurity breach occur, and scope turns out to be wrong, it will tion. bring in expert outside counsel. Compa- undermine your credibility and make it Prepare for it nies should engage outside legal counsel appear that you do not have control of the This is not just an IT problem. Preparing and forensic investigators within 24 hours situation. What you should communicate for and managing a cybersecurity incident of an incident to perform the internal in- is that the organization is taking the matter needs an intra-disciplinary approach. The vestigation. This will demonstrate that the seriously and will take care of those affect- first step is the creation of a crisis manage- company is taking the matter seriously. ed by the incident. Those individuals who ment team comprising senior members Even the largest of organizations often lack may be affected are your chief concern. from legal, PR, HR, operations, security the specific expertise and resources needed Additional steps include: and IT (and perhaps other relevant depart- to carry out the number of activities that The legal and PR teams will work togeth- ments depending on the organization). need to be taken when a breach occurs. er to craft all messaging for the incident, as This group should be formed during Cybersecurity incidents, especially if well as potential customer letters inform- “peace time” so that it can establish roles personal or financial information has been ing them of the breach. Communications and protocols well before any threat arises. exposed, can also open up a company to materials should include language that Waiting until a crisis strikes will only result potential litigation and regulatory investi- can be used both internally and externally in more chaos and confusion over responsi- gations. Bringing in outside help quickly and versions appropriate for social media bilities and the loss of valuable time needed can preserve evidence and will demon- (should the need arise). to assess what occurred and how to remedy strate to regulators, policy makers, cus- Arm your front-line employees (recep- the situation. During an actual cybersecu- tomers, the board, shareholders and other tionists, customer service, etc.) with talking rity incident, the crisis management team stakeholders that the company is taking the points about the incident. Ensure that they will serve as the liaison to senior manage- appropriate steps to contain and manage do not “go off script” or speculate. ment and other key stakeholders to ensure the breach. Initiate media, social media monitoring that the company can maintain business as Some of the first questions that the crisis While avoiding a cyber-attack altogether usual while this smaller team focuses on team and outside experts will want to ask may not be realistic, being prepared to han- the problem at hand. are: dle it is. In a 24/7 digital age, organizations In addition, the crisis management team What has been compromised? no longer have the luxury of waiting to fig- needs a communications playbook that How many people may have been affect- ure it out on the fly. Any misstep will be am- covers cybersecurity incidents along with ed? What states/countries do they live in? plified instantly. Demonstrating leadership other traditional potential crises. This plan (Notification laws vary by geographies.) and control of the situation will help an or- must be short to be effective; in fact metic- How was that data stored? ganization through the crisis. By taking the ulously trying to map out a blueprint for Has the hole that the hackers discovered time to do the prep work, organizations can managing an anticipated incident can be been closed? Are there other ways they better withstand a cybersecurity crisis with counterproductive because events rarely could get in? their reputation and business intact. unfold the way we expect them to. To be How can we contact those affected? Heather Wilson is Managing Director at effective, the plan must focus on guiding Has law enforcement been notified? The Abernathy MacGregor Group.

12 JANUARy 2016 | www.ODwyERPR.COM

FEATURE Social media in a crisis: to respond or not to respond? When a corporate crisis occurs, should a company respond on social media, or remain silent? As is often the case in complex situations, the answer usually lies somewhere in between. that GE’s outdated sprinklers and broken By Kayla Hamberg hydrants may have caused some of the f a company monitors diligently for on- ceived favorably, so it likely anticipated the damage. line conversation, it has an opportunity Q&A would have the same reception. It did In the days following the crisis, GE Ito respond quickly and contain poten- not. In fact, the forum opened floodgates of stopped posting its usual amount of social tial issues before they expand. Sometimes, criticism from REI employees. They com- media content. After discussion related however, the right strategy is to ignore the plained that their success at the company to the fire died down online, GE resumed chatter until it dies down. In such cases, re- was too dependent upon membership sales. posting normal course content. Its large sponding can actually expand the reach of A conversation that previously had been suite of content helped steer discussion a crisis unnecessarily. taking place behind closed doors was made about the company back on track with little Below are two very different examples public for all to see. The number of negative more than a brief pause. of social media response to a recent crisis, comments grew dramatically: from 300 to GE maintains a massive and the lessons one can learn from each: over 5,000. After the session ended, Stritzke online presence, churn- Each strategy arrives with a level of risk, of posted a response on Reddit, the same fo- ing out positive articles, course, so deciding how to approach a situ- rum in which the conversation took place. websites, and social me- ation always requires careful consideration. An excerpt of his post follows: “… I want dia posts which dilute To respond on social: REI you to know we’re committed to this com- any negative discussion Strategy overview: Sporting goods com- munity and to being honest about REI. I see and dominate search pany REI received negative attention after a a lot of value in hearing from our employees results. social media crisis in November 2015. Be- and members in a candid and anonymous Lessons learned Kayla Hamberg cause the crisis occurred on social media, setting like this. Thank you for the good from GE: By watch- REI responded on social media. This strat- conversation and holding us accountable.” ing the conversation and responding on a egy was successful: REI was able to contain This conversation spilled over onto REI’s reactionary basis, GE was able to discern the negative conversation within only the Facebook page, where more comments that it was not necessary to address the fire affected community. collected. REI’s Facebook team responded through its social platforms. Instead, it The crisis: In November 2015, REI an- in real time, pointing users to Stritzke’s re- was able to limit the damage and exposure nounced that it would close on Black Friday sponse, and thanking them for their feed- of bad news. It accomplished this even to encourage customers to “Opt Outside” back. Again, REI maintained its strategy of though it stopped posting on social media (presumably, engaging in sporting events). responding to the issue in the same channel in the days following the crisis due to its Then REI CEO Jerry Stritzke held a ques- where it originated. strong, long-term digital presence. While tion and answer session on social media dis- Lessons learned from REI: Because REI’s it is always necessary to communicate cussion forum Reddit. The company’s “Opt crisis occurred on Reddit, the company re- news of a crisis with affected and relevant Outside” campaign otherwise had been re- sponded there. When the conversation groups, the means to do so must be care- expanded to Facebook, REI also respond- fully thought through. Corporate social ed on this forum. By closely watching the media handles may not be the best means Media brief level of discussion and continuing its nor- to communicate unless warranted by con- versation happening there. Newsstand magazine sales mal course social strategy on other chan- nels, REI did not communicate about the Key takeaways continue decline matter more broadly. Although the crisis Although GE and REI handled their re- U.S. magazines suffered double-digit declines in certainly did spark mentions on several on- spective crises differently, several principles newsstand revenues this year, according to a report line news sites, overall, conversation about were present in both companies’ responses. from MagNet, a magazine industry group that sup- REI did not increase for long. Its strategy First, monitor social media at all times. plies marketing data to the publishing industry. of containing the relevant conversation to In a crisis, judge response strategy based Overall, U.S newsstand sales fell 10.1% during 2015’s third quarter, compared to last year. the channels where it originated appears to upon the location and level of conversation. Top-selling celebrity magazines, accounting for have paid off. Second, like any crisis, attempt to contain 24.7% of all newsstand magazine sales, witnessed a Not to respond on social: GE conversation within the affected commu- 10.6% drop, followed by women’s magazines, which Strategy overview: GE dealt with a re- nities. Respond to social media chatter on account for 13.4% of the market, seeing a decrease of 12.1%. Food/beverage tomes, 6.9% of the market, fell cent crisis without acknowledging it on the same platform or channel in which it 12.2%. Home improvement and gardening magazines, social media. Instead, during the days that originated. 7% of all newsstand magazine sales, slid 12.9%. followed the crisis, GE paused its own so- Finally, a strong digital footprint, includ- Game/puzzle/crossword magazines fared far bet- cial media activity. The strategy proved ing a long-term presence on social media ter than others, growing 11.5% and accounting for a to be advantageous. The media cycle was channels, can prevent negative discussion 4.9% market share. Categories coming close to this were ones focusing on the outdoors (whose growth short, and talk of the crisis on social media from dominating online. remained flat) and entertainment magazines, which was limited. By formulating a strategy built upon these fell only .9%. The crisis: In April 2015, a fire destroyed principles, companies can successfully nav- The biggest declines were those in the teen/chil- six acres of GE’s Appliance Park manufac- igate social media in a crisis. dren category, which fell 26.4% year-over-year, fol- lowed by general interest, which fell 19.4%, and busi- turing facility in Louisville, Kentucky. An Kayla Hamberg is a Senior Associate in ness and finance, which witnessed 15.9% declines. investigation followed. When findings were Sard Verbinnen & Co’s Digital Communica- released at the end of July, it became clear tions Group. 

14 JANUARy 2016 | www.ODwyERPR.COM Social media in a crisis: to respond or not to respond? FEATURE Crisis in an age of instant gratification Smart, effective communications are fraught with challenges in an era where technology compels us to share everything and respond without thinking. By Ronn Torossian ommunication has never been easier Although it has never been easier to com- widely accessible at any time, people are in- or faster. While that is a helpful devel- municate in a variety of ways, there has also teracting for all to see. Copment in terms of sharing important never been a more important time to mea- Despite our growing dependence on the news far and wide, expansive communica- sure one’s words before sharing them with Internet for most of our daily activities like tion can also be problematic for a number or responding to the public at large. checking the news, monitoring finances, of reasons. Not every news item should It is also a good idea to frequently review and communicating with others, it should be forwarded, nor should every tweet be social media connections and feeds to see be used cautiously as a retweeted. A few simple but solid commu- who is on the lists that receive posted mes- medium of interaction nication strategies can help to prevent mis- sages. Not every message should be shared and a source of infor- communication in an age of instant gratifi- with all your followers. Hitting the send key mation. The Web is cation facilitated by social media. without thinking is almost like firing a gun rife with inaccuracies Fast and easy communication without aiming. Once sent, a message cannot and misinformation. Brands can now communicate almost ef- easily be undone or recalled in all venues. Everyone who uses fortlessly with consumers around the globe. When not to speak up the Internet should All it takes is a few keystrokes on a phone, Consumers like to share happy news like remember to sift in- iPad, or computer, and a message arrives at birth announcements and party invitations as formation carefully in Ronn Torossian its destination in a matter of seconds. Chat, quickly as possible. Brief updates or news tips search of truth, and to videos, and photos are proliferating and are also frequently sent. As quickly as they validate facts whenever possible. With the traveling at unprecedented rates to almost are sharing happy news, they are also sharing current speed of transmissions, much of anywhere on the map. questions, issues and complaints. There are what we read is unreliable. Internet technology and mobile phone certain situations when it is best not to speak After receiving inflammatory social media service have made their way into the far up immediately, but rather to wait and decide comments, it is important to refrain from north regions as well as into the depths of if a response is truly needed, and if so, what responding in a knee-jerk manner. If you tiny villages in remote desert or jungle lo- to say, and how, as well as when. A protocol must share your thoughts, have a protocol in cations. While not every area has access to for how to react is imperative. place outlining steps on how to react. these services, countless numbers do, and Don’t respond to rumors or gossip The Internet has made communication coverage is growing daily. Be guarded when joining a conversation accessible to almost anyone for any pur- Not only can these communication strat- that circulates messages based on rumors, pose. It is up to each individual to use com- egies be shared with friends and relatives speculation, or hints. All too often, discuss- munication responsibly. Self-control in an instantaneously, personal pictures and ing unfounded facts has a way of coming age of self-gratification is essential in many mindless comments are now posted with back to bite you when it becomes known aspects of daily life, including social media. intensity and ferocity on numerous social they are false or at least misinterpreted. Take time to sift spontaneous communica- media websites for the world to see. Anyone who sends messages like these tion thoroughly before responding to avoid While we used to worry about the neigh- begins to lose the trust of those who read overreacting or misrepresenting the facts, bors next door catching us sunbathing in the posted messages. Credibility is compro- intentionally or otherwise. the backyard or overhearing an argument, mised. Resist the temptation and wait for Discretion now will prevent regret later. millions of people now air their most pri- the facts to become manifest. Ronn Torossian is CEO of 5WPR.  vate thoughts and images with billions of Don’t insult or confront others strangers. This incredible shift has hap- Public communication is not the place Media brief pened so rapidly that few consider the ac- for targeted conflict. If the issue is with an Sitrick aids Millennium in Chap. 11 tual or potential ripple effect. individual, handle it directly and privately. A casual glimpse at online news outlets Throwing verbal darts on social media is in Drug testing lab Millennium Health, which over- reveals not only the latest events but also poor taste. It makes the sender look worse billed the federal government by more than $250 million, is working with Sitrick and Company on its random comments from viewers who may than the one at whom they are directed. pre-packaged Chapter 11 bankruptcy. or may not be who they claim to be. We Public disagreements often encourage oth- The San Diego-based company filed for bankrupt- cannot be sure who is posting the com- ers to get involved. Look to diffuse the situ- cy protection Nov. 10 in a bid to restructure and cut ments, nor can their opinions be validated ation and share the facts about your brand. $1.15 billion in debt. Take a beat Millennium Health, one of the country’s largest as sincere, since so many Internet users cre- drug testing labs, in October agreed to pay $256 mil- ate one or more fake identities with which Never respond to comments immediately. lion for billing Medicare, Medicaid and other federal they troll cyberspace. Chances are you’ll say something that you’ll health programs for unnecessary drug and genetic Because this astonishing phenomenon re- regret later. Wait until you have all of the testing. The company also copped to giving gifts to quires a cautious response, especially when facts before responding to a crisis situation. doctors in exchange for referrals, reported the Wall Street Journal. a crisis is brewing, it is important to consid- Many accounts can be given of incidents Among its debt is $206 million in its Justice Dept. er the logical approach to crisis communi- where someone posted a picture or com- settlement. cation to deal responsibly with the facts of a ment that affected others adversely through Sitrick’s Mike Sitrick and Terry Fahn advise Millen- situation along with personal emotions and personal interaction or forwarding of nium. involvement. wrong information. With communication

16 JANUARy 2016 | www.ODwyERPR.COM Crisis in an age of instant gratification FEATURE Crisis management predictions for 2016

Looking ahead at 2016, it’s worth taking note of what occurred in the world of crisis management during the last year. An increased response time, a pronounced role of data, a need for companies to commit to change, and a penchant to plan for the unexpected will all play greater roles next year. By Louise Harris n 2015 we saw prominent CEOs lose their comfortable to consider the possibility of uinely going to change. jobs, stocks plunge and reputations left your CTO involved in fraud or your retailer Comedy will feature more in crisis. Just Iin tatters. Airlines, banks, car companies, putting a cheaper, fake product on shelves, a few months ago, on Last Week Tonight, retailers, restaurant chains, pharma compa- but managers will need to get comfortable John Oliver managed to use humor even nies, dating sites, fantasy football and even with the uncomfortable and trust no one when he covered the horrendous Paris at- the governing body of international football person fully. tacks on his show. Co- found themselves under attack. What’s es- Crisis manuals will live on and offline. medians, such as John pecially astounding is how so many compa- Recently, crisis management plans have Oliver and Stephen nies — even those aided by crisis veterans moved away from manual versions, to short- Colbert as well as You- — found themselves caught badly off guard. er, increasingly mobile plans, accessible any- Tubers and other In- This also meant grappling to respond in where, anytime and housed on the cloud. ternet influencers, will real time to questions and threats from activ- This makes sense in the always-on crisis continue to poke fun at ists, internal whistleblowers, cyber hackers, world, where timely response is critical. corporate and personal disgruntled employees, outraged customers So, what happens in the event that your misdeeds for entertain- and government watchdogs all under the entire network goes down? When Ted Kop- ment. But, brands can Louise Harris glare of a relentless 24/7 global news cycle. pel asked Janet Napolitano, former secretary also look to use humor So, what lessons can we learn from this of homeland security about the chances that to provide perspective and prevent issues and what can we expect in 2016? Here are someone will knock out a significant part of from escalating. six top predictions: the power grid, she responded, “Very high Response times will need to be on ste- Scenario planning will need an over- — 80%, 90%.” The possibility of a cyber-at- roids. According to a recent Freshfields haul. Who could have predicted the Volk- tack on any company’s network is highly study, the majority of crises were visible swagen emissions cheating scandal? Was probable. At a minimum, having a printout within 59 minutes, whereas it took an aver- that ever a factor in VW’s scenario plan- of key contacts and steps to take on-hand age of 21 hours for companies to respond. ning? Crisis managers will need to re-exam- will be critical. This means that for 20 hours, these compa- ine their potential vulnerabilities and think Data analytics will increasingly be used nies’ reputations were being shaped by oth- carefully about not only what could happen, to track and predict threats. We hear a lot ers and rarely favorably. As the virality of the but also what couldn’t possibly happen. It’s about “big data” and “predictive technolo- Internet speeds the spread of information, time to consider highly unlikely scenarios gy,” but corporations today really do have companies need to respond to allegations and prepare for the unexpected. It is un- some ability to look around the corner to and developments within the first twenty forecast what’s going to hit them and deflect minutes to ensure their voice is heard. Media brief the punch. Imagine if you could see a social Speed and good judgment are essential to Edelman buys Germany’s ergo media spark and stop it from becoming a have any control over a story with updates fireball. The amount of data available is stag- shared almost in real time. Silence will very Kommunikation gering. With the rise of Natural Language rarely be golden in 2016. Chances are that Number-one independent PR firm Edelman has Generation, we will be able to make sense of others will have the facts at the same time acquired German communications consultancy ergo all that data, create reports in minutes and as — if not before — you. Think of the first Kommunikation. The acquisition, which effective- respond more quickly than ever before. responder, the government official, your -re ly combines ergo with Edelman Germany, will result Consumers will become less trusting ceptionist and the bystander filming on his in a new partnership that will operate under the name and more fearful. According to a New York phone and posting to Twitter — how can we Edelman.ergo. ergo specializes in financial and corporate PR, as Times/CBS news poll, Americans are more be one step ahead? well as public affairs, media relations and content fearful of a terrorist attack now than any Getting the response to a major issue marketing. The independent agency holds offices in time since just after 9/11. With recent world “wrong” in 2016 could have enormous re- Munich, Hamburg, Cologne, Berlin and Frankfurt. events, people will be increasingly fearful of percussions on reputations as well as on a Edelman already has a strong foothold in Germa- ny, maintaining offices in Berlin, Frankfurt, Hamburg riding the subway, handing over their credit company’s bottom line. The same Fresh- and Munich, under the Edelman Germany umbrella. card or buying a car. fields study showed that 53% of corpora- The ergo buy marks Edelman’s fourth European ac- On top of that, there are growing alarms tions who experienced a crisis had not seen quisition in the last 18 months, portending ambitious around everything from processed food share value recover to pre-crisis levels even growth plans in that market for the PR giant. The new and antibiotic-resistant bacteria, to sponta- a year after their initial problem. 350-person agency will account for net fees of about 35 million euros, effectively establishing Edelman. neously combusting hover boards. Brands So what is going to drive a successful re- ergo as Germany’s fourth largest agency. will need to work even harder to build and sponse to a reputational threat in 2016? Edelman Germany CEO Susanne Marell, who over- maintain trust and credibility through clear, In the words of veteran TV journalist Ted saw the acquisition, will become Edelman.ergo’s CEO. transparent and authentic engagement. Koppel, we need think the unthinkable. ergo Kommunikation founders and chief partners Hans Ulrich Helzer and Tobias Mündemann will join And when things go wrong, the “mea culpa” And plan for it. the newly minted agency’s senior leadership, along apology will no longer be enough; corpora- Louise Harris is Chief Global Strategist at with other key ergo staff. tions will need to show that things are gen- Ruder Finn. 

18 JANUARy 2016 | www.ODwyERPR.COM Crisis management predictions for 2016 REPORT Washington and crisis, a unique relationship Crisis communications and Congressional hearings are inevitably intertwined, proving the adage that the most dangerous place to be in Washington is between a politician and a TV camera.

By Michael W. Robinson he recent testimony by Volkswagen dersea well that doesn’t stop, for example). ysis. But there is no need for that. In fact, Group of America President and And keep in mind that the larger the orga- companies do have resources at their dis- TCEO Michael Horn is a case in point. nization, the more important it is to engage posal and they should use them. This in- In addition to the inevitable picture of the in this practice at corporate headquarters, cludes: witness raising his or her right hand to be in operating divisions, and out in the field. Be proactive in telling sworn in — and yes, the committee does Deeply understand the organization. your story. You know it this on purpose — he initially hit the right Know its business, culture, and stakehold- best and nobody else is notes before going flat. ers (internal and external) in order to cre- going to help you until The New York Daily News captured the ate the right system so that the right infor- you begin to come to scene perfectly: “While under oath, Horn mation gets to the right people at the right your own defense. admitted that the illegal software installed time, and decisions can be made accord- Recruit and deploy in the TDI-models produced between 2009 ingly. Often, it is helpful to get outside as- supporting third par- and 2015 were ‘for the express purpose of sistance to bring a fresh eye to this analysis. ties who can provide beating tests,’ as it was phrased by Rep. Tim Get the tone of the messages right. business, economic, Murphy, a Republican from Pennsylvania. Understanding that in the event of a ma- statistical, legal, and Michael W. ‘It was installed for this purpose, yes,’ Horn jor crisis, the notion that a multi-billion other critical analysis in Robinson said. This isn’t a surprise given the repeat- dollar company is the victim simply won’t your favor. And be sure ed apologies from Volkswagen higher-ups, fly. That is especially true when it comes they are honest about their relationship including Horn, but it’s still nice to hear it to data breach and cybercrime. From Tar- with you. stated so resoundingly.” get’s 2013 breach to the revelation last year Embrace transparency. Too many com- But then, under the sub-head, “Execs that the Office of Personnel Management’s panies in Washington have, over the years, pass the buck,” the News continued: “Horn (OPM) systems had been exploited, large funded Astroturf organizations (essential- claimed Volkswagen’s top officials had organizations are expected to have the ly, sock-puppet advocacy groups) to defend nothing to do with the emissions tamper- right safeguards in place. them. Be proud to tell your story. ing. ‘This was not a corporate decision,’ Practice, drill, and rehearse. Disasters Engage in social media and with new Horn said, instead placing the blame on ‘a that are well-handled from the beginning digital outlets. It’s coin of the realm in couple of software engineers’ who he said are generally not those that attract me- politics today, an instant opinion poll if installed the software.” dia and Congressional interest. Knowing you will. A December 2015 Pew Research Unfortunately for VW, the company that, companies should commit to annual Center study found that: “reporters for failed to observe some primary tenets of (or, even better, biannual) crisis exercises. niche outlets, some of which offer highly navigating a public affairs crisis: 1) You Bring in outside facilitators and be ready specialized information services at premi- can’t defend the indefensible, and 2) The to experience the time-compressed lifecy- um subscription rates, now fill more seats words “I am sorry” and “we apologize” are cle driven by Twitter, Facebook, 24x7 ca- in the U.S. Senate Press Gallery than do necessary prerequisites for any senior exec- ble coverage in 2016. Make flexibility part daily newspaper reporters. Also increasing utive to utter before anything else he or she of this practice, understanding that what in number are reporters for digital news says will be heard. you know in Hour One on Day One, will publishers — some of which focus on niche Indeed, the reality is that companies and be wrong (or, at least, out of date) by Day subjects, others on a broad range of gener- high profile individuals who are subject to Two. And to be effective, force disagree- al interest topics. In 2009, fewer than three the Beltway Kabuki Theater do not always ments during these drills (CEO v. Chair- dozen journalists working for digital-native have to come across as the wrongdoer. In man or General Counsel v. Marketing), so outlets were accredited to the Press Gallery. fact, with advance planning, careful prepa- that they can be understood and resolved By 2014, that number had risen to more ration, and the right communications in advance. than 130 — roughly a four-fold increase.” strategy, organizations can pierce through Measure the tangibles outcomes as well Not unlike business interruption insur- the background noise and articulate their as the intangibles. Ask as many questions ance or D&O policies for board members, own narrative when faced with a high pro- as possible to evaluate your team’s readi- companies that make an investment today file public affairs crisis situation. Specifical- ness for the real thing. How did the com- in planning for tomorrow will reap the ly: pany do in this simulation? Were decisions benefits many times over. Engage in realistic and comprehensive made quickly enough, with the right mes- The November elections, the August scenario planning. The Pentagon calls it sages? Is the crisis team too big/too small/ Summer Olympics, and one or two Con- their “Red Team” — a vertically-integrated just right? Do members of the team know gressional hearings are all events that can unit that forecasts the worst-case scenari- their roles and are the teams in the field be calendared now. For the corporate ex- os precisely so that the appropriate cours- equally prepared? ecutive who ends up under the klieg lights es of action, leaders, and materials can be Once a Congressional hearing has been in that hearing room, so too should the aligned ahead of time. Take the time to announced, or even if individual Members preparation. really imagine what could go wrong (not have taken to social media to raise the is- Michael W. Robinson is Managing Direc- just an oil spill, but one that is from the un- sue, companies often feel a sense of paral- tor of ICR. 

20 JANUARy 2016 | www.ODwyERPR.COM

FEATURE Crisis planning for the Greek life

Fraternal organizations on America’s college campuses are as old as our country itself. From “Animal House” to “Neighbors,” the image of fun-loving and risqué Greek life has been reinforced in pop culture and has provided much comic relief. But perhaps never before have fraternities and sororities been the center of such unwelcome attention. By Ashley McCown

ecent incidents involving the hot but- to building good will, taking important thousands to hundreds of thousands of ton issues of race and campus sexual steps to prevent a crisis can keep a local dollars embezzled are sobering. To avoid Rassault have put Greek life under a issue from escalating into something that such a scandal, make sure that a system of microscope. threatens to erode the trust and goodwill of checks and balances is in place so one in- For all the good these organizations do — a fraternity’s and/or sorority’s many stake- dividual is not respon- creating a sense of community, fundraising holders. sible for the checkbook. for important causes, and forging lifelong Here are some steps for every Greek or- Mandate that a pro- friendships — it is often the poor choices ganization to take to prepare for a potential gram such as Billhigh- that undergrads make that fraternities and crisis. way is used on the local sororities are most often recognized for. Have a social media policy. Or at least a level across chapters Racist, misogynistic and downright crim- defined set of guidelines that each mem- and that every dollar is inal conduct are a reminder that Greek ber is required to sign their name to. For accounted for. leadership must remain vigilant to protect many fraternities and sororities, social Have an internal both their members and their reputations. media falls under an overall conduct code investigation and ad- There was a time not too long ago when but this is not enough. Social media needs judication process Ashley McCown knowledge of this bad or offensive behavior its own set of rules. It should be in writing that works swiftly and remained confined to the frat or sorority and should set standards and an approval fairly. When a crisis house. That’s no longer the case, of course, process for the chapter’s channels. To be ef- breaks, especially one where multiple au- with many Greek organizations having fective, the policy should promote a degree diences are paying attention, it’s critical to thousands of active members, each operat- of self-policing among members’ own so- appear thoughtful, organized and decisive. ing multiple social media channels. cial channels. Some sororities, for instance, Gather the facts, speak to all of those in- While the exposing or “outing” of of- have a single code word that sisters post volved, consider the evidence and issue a fensive rituals has contributed to prog- when they feel a photo or a status update ruling. Be as transparent as possible while ress and more responsible behavior, we is inappropriate. A designated social media protecting your members as much as you all know that a few rotten apples can spoil point person would email women notifica- can. While it’s important to allow for due the bunch. In the world of 24/7 social and tions that they should to remove offending process, the appearance of Greek leaders online media, it doesn’t take much for the images immediately. dragging their feet when their organiza- entire chapter or its national organization Encourage local chapters to cultivate tion’s reputation is on the line conveys the to be painted with a broad brush. While it a regular dialogue with the designated impression that they just don’t get it. may not be fair, no one in Greek life should Greek Life advisor and other key College Make sure your chapter is performing be surprised. & University administrators. It always (and promoting) good works. Volunteer- The UVA/Rolling Stone saga is a caution- helps if you have an established, trusted re- ing time in a community project, raising ary tale of how vilifying the entire Geek lationship before a crisis strikes with those money for a local charity? Make sure the culture is an overly simplistic and poten- that will be asking the tough questions chapter is talking, writing and gaining visi- tially dangerous approach. Even so, today’s during a difficult situation. These individ- bility around these good deeds. This is one collegiate landscape presents new realities. uals can be advocates in time of need, can way to build a reservoir of good will that Awareness that one in five coeds is sexually vouch for an organization’s character and can increase the likelihood that others will assaulted — according to a 2015 study by provide insight as to what the Adminis- give you the benefit of the doubt when the the Association of American Universities tration is thinking in terms of discipline going gets tough. — can’t be ignored. Just because this is a or sanctions. Being familiar with these An embarrassing episode has negative campus-wide problem, doesn’t mean fra- expectations early on can help Greek orga- implications not just for Greeks, but for the ternities and sororities shouldn’t be part of nizations understand how the community host institution as well. In fact, for colleges the solution. In fact, it presents an import- at large views the offense and can react in and universities, the stakes are even higher. ant opportunity for Greek leaders to engage a way that doesn’t appear tone-deaf. De- In addition to student and reputation dam- in the current discussion around legislation pending on the severity of the incident, a age, schools have to concern themselves on Capitol Hill intended to create safer col- good working relationship and reputation with lawsuits and how admissions and lege campuses. on campus can also help keep these issues donations could be negatively impacted. Every National President or Executive out of the press. That’s why when Greek organizations have Director should have systems in place to Ensure all financial transactions occur solid crisis planning in place it benefits all avoid a myriad of issues, and should know in a transparent manner. From members parties. what their response would be if high-pro- to officers to alumni volunteers, the head- Ashley McCown is President of Solomon file misconduct were to occur. In addition lines about Greek organizations having McCown & Company. 

22 JANUARy 2016 | www.ODwyERPR.COM

FEATURE Navigating the age of new populism Have you complained about the cost of education, home prices or feeling like your salary is not going as far as it used to? If so, you ment by Novartis Pharmaceutical’s global might belong to a growing segment of new populists. CEO Joseph Jimenez who committed the company to providing access to many chron- ic disease medicines for about one dollar in By Meg Alexander emerging markets. Finally, it is important for companies to n first reflection, the word populist may In the healthcare industry, large pharma- communicate in forums where new populists conjure vague recollections from soph- ceutical companies have traditionally re- are going for information. Most pharmaceu- Oomore year American history class and searched, funded and developed new medi- ticals have legitimate explanations for why a images of Huey Long from cobweb-covered cines under the supervision of federal safety medicine is priced as it is corners of the memory. But, it would be a requirements. As a result, many people are in addition to programs mistake to conflate the “populist party” of living longer lives and are cured of previously to make them affordable the nineteenth and twentieth centuries with terminal diseases. Yet, we are witnessing acts to patients. Yet, the argu- today’s “era of new populism.” New populism of new populism in the form of patients, ad- ments are buried three is an emerging phenomenon that is agnostic vocates, and physicians who are challenging clicks deep on a corpo- of political party and race, and it raises seri- the decisions made by medical developers. rate website. It is essential ous implications for the way companies must For example, national polls by the Kaiser that large companies put communicate. Foundation indicate that 72% of Americans information in a venue What is the era of new populism? We posit find the price of medicines to be “unreason- where their stakeholders new populism is a bundle of attitudes held by able;” most respondents blame the lack of are going — not where Meg Alexander generations of citizens who are reaching their affordability on the manufacturer. Similarly, we’d like them to go — for maturity and buying power, but who feel the earlier this year, leading physicians in oncolo- information. pathway to traditional markers of “success” gy sounded a populist alarm when they pub- We live in a time where there is increasing are no longer readily achievable. Expressions lished an editorial in a Mayo Clinic journal tension about who in society holds wealth, of new populism — no matter your regis- and initiated an e-petition on Change.org to power and influence. And technology and tered political affiliation — tend to be rooted raise concern about the affordability of cancer social media will enable new populists to in the belief that few organizations control medicines relative to household incomes. voice their feedback about companies instan- the persuasive power and monetary resourc- To navigate this new populist movement, taneously — either through praise or shame. es that sway judgment. New populists aim to health companies must quickly recognize that Companies must adapt their systems of en- regain that influence. the direct engagement with patients is the gagement and outreach to better address this The trends fueling new populism are “new norm.” Social media is allowing patients new world. Failure to do so could result in readily observable. The global and domes- and advocacy groups to circumvent the doc- backlash that could be crippling to a compa- tic economy is limping its way back to an tor outreach to pharma companies directly ny and its reputation. era of growth, and its vibrations continue to and voice their opinions online. As a result, it Meg Alexander leads the Issues Manage- contribute to pockets of uncertainty for con- is now incumbent on pharmaceutical compa- ment practice at inVentiv Health Public Rela- sumers. Economists say wages in nations like nies to communicate their intentions in terms tions Group.  the United States are stagnant for most peo- that address these populist ideals, all while ple relative to the increasing costs of goods. navigating a heavily-regulated environment. Media brief And while higher education is a prerequisite This often involves speaking in a humanizing to access many professions, the cost of that language that differs from the language of in- APCO talks to new investors education has increased significantly over the vestment to which CEOs are accustomed. APCO worldwide, No. 2-ranked PR operation in last decade. Therefore, it is no surprise that Context is also important in the era of O’Dwyer’s rankings with documented fees of $118 new populism. Providing the facts, figures million in 2014, said it is in talks with investors who a recent Harvard Institute of Politics study would replace American merchant bank windRiver as conducted in November 2015 found that half and rationale for why business decisions are the main investor. of millennials surveyed believe the American made is unlikely to win popularity points, The firm, which had 635 employees at the end of dream is dead. but it can help explain the hard decisions of- 2014, is majority owned by the employees. Net fees Technology has fueled the populist evolu- ten made by company leaders. For example, declined 1.9% in 2014 to $118,112,600. Margery Kraus, Founder, was succeeded as CEO on tion. Remember the photos of Occupy Wall many emerging pharmaceutical and biotech Jan. 5, 2015 by Brad Staples, international president. Street protesters in Zuccoti Park with their companies who seek to commercialize ma- Kraus is Executive Chairman. Staples, a veteran of 19 iPads? Many scoffed at the seeming incongru- jor medical advances are in debt in the ear- years with APCO who will be based in London, is the ity of using Apple products while protesting ly years of their work. We need to help the firm’s first non-American CEO. public understand that it is not greed, but Talks reportedly have been held with Teneo, New “corporate greed.” Yet, it is by virtue of digital york-based consulting firm, but APCO would not con- and social media that such populist move- a need to continue operating, save jobs and firm this. ments can better communicate and organize research life-saving medicines that influence Teneo was founded in 2011 by Declan Kelly, former — from promoting marches to sharing calls- how a medicine is priced. U.S. Special Envoy to Northern Ireland, U.S. CEO of to-action as the new form of digital picketing. Providing a vision is imperative. In an en- Financial Dynamics, and EVP, FTI Consulting; Doug Bank, counselor to President Clinton; and Paul Keary, So what exactly does the era of new popu- vironment where big business is often looked former Senior Managing Director, FTI Consulting. lism mean for how companies and brands be- on with cynicism, C-suite leaders and em- The firm also has offices in washington D.C., Brus- have and communicate relative to their cus- ployees must have a vision that reflects the sels, São Paulo, London, Dublin, Dubai, Hong Kong, tomers? We’ll answer that question through company’s values and demonstrates consis- Beijing, and Melbourne. It has 200+ employees. the lens of one industry: healthcare. tency. A good example was an announce-

24 JANUARy 2016 | www.ODwyERPR.COM Navigating the age of new populism FEATURE Avoiding your next social media crisis Looking back at some of the bigger PR gaffes from 2015 can serve as a good reminder for what crisis professionals can look for in the coming year. holistic health needs that the Global Energy By Maggie O’Neill Balance Network could talk about. The brand ushing boundaries and bringing Volkswagen Emissions Scandal needed to use this as a means to educate, rath- brands directly to the consumer has Where they went wrong: Earlier this er than downplay the products’ obesity legacy. Plong been the motivation for brands’ year, the EPA issued a notice of violation to Lesson learned? Be transparent. social media engagement. However, when Volkswagen regarding an emissions scan- Lane Bryant something goes wrong in this public fo- dal; almost immediately, the brand set itself Where they went wrong: Lane Bryant rum, or a crisis unfolds online, the risk is up for a social media witch-hunt by going meant well when it hosted its #AskLaneBryant often not worth the reward. So, how could silent and hiding from the issue. For about Twitter chat just last week, brands that stumbled in 2015 have done a week, the normally vocal brand hunkered but it backfired when con- better? And what can we learn from these down and allowed fans the time to ruminate sumers used the platform gaffes to prepare us for next year? and get angry. to discuss grievances with AskJPM What they could have done? Volkswa- the brand in regards to Where they went wrong: JP Morgan, like gen knew the EPA news was coming, so it inclusivity and diversity. many brands, had good intentions when it could have timed its communication with The brand, which says launched its AskJPM Twitter series, a live the news. Even if Volkswagen could not say it celebrates women of Twitter Q&A with senior executives. How- much, saying nothing allowed their pas- all sizes, was caught off ever, before going live, the brand should sionate consumers to create their own story. guard with questions like have listened better to the industry and Lesson learned? You can’t run or hide. why it never has size 22 Maggie O’Neill conversation happening online, realizing Deflategate models and why much of that the time was not right to put a banking Where they went wrong: Deflategate its product is slimming wear. Some praised executive out there for an open Q&A. And blew up well beyond what the NFL and Pa- the brand for starting the conversations, but while the brand pulled the concept immedi- triots probably ever imagined. Both parties it was definitely a Pandora’s box of issues for ately, the damage was done. — including Tom Brady — remained quiet Lane Bryant. What they could have done? Clearly the and waited for the final report to become What they could have done? Next time the social sphere has concerns about the indus- public. Neither used their powerful reach brand should focus its chat on some of the is- try and banking practices. AskJPM could on social media to tell their side of the sto- sues its consumers are having and have raised have focused on one of these issues and ry; they allowed the accusations to lead the in the past. Address the issue head-on and addressed it via a blog or Periscope. This news. don’t just open it up to any and all questions. way, it was focusing the conversation on an What they could have done? There was In addition, Lane Bryant could have brought issue, not just an open forum for customer a period of weeks where each party could on one of its models to field questions about complaints. have showed how they were putting practic- the clothes, fits, etc. Authenticity is key. Lesson learned? Listen better, and listen es in place to ensure this would never be an Lesson learned? Make sure your product always. Listening first may have saved the issue again. Proactive communications and and pitch stands up to your platform. brand from a hijacked account and posts more transparency could have kept some of Subway and Jared like: “Can I have my house back? #AskJPM” the negativity at bay. Instead the fans and Where they went wrong: Subway could the report led the conversation, and put have managed a few issues better when news PR News brief Brady and others at third and long with lit- of the FBI investigation into spokesperson tle option but to punt. Jared Fogle broke. First, there appeared to be Cision buys PR Newswire Lesson learned? Leverage social dialogue no game plan for the company, despite ru- Cision has inked a deal to acquire PR Newswire for to get ahead of the news, and tell your story. mors about Jared, which surfaced more than $841 million from UBM, after months of speculation Coke & Global Energy Balance Network as the London-based publisher and trade events pro- eight years ago. Second, and most damag- ducer sought a buyer of the profitable news dissem- Where they went wrong: The Coke brand ing, Subway’s responses on social channels inator. went to great lengths — $1.5 million — to as the FBI investigation played out was not The price tag includes $810 million in cash and $31 invest in research from Global Energy Bal- consistent and offered very little to its con- million in equity. Cision is owned by the private equity ance Network to counter the campaign for sumers, franchisees or employees. firm GTCR, which has cobbled together Cision, Vocus and Gorkana Group to create a PR services power- taxation of unhealthy foods — one of which What they could have done? Plan better, house. is Coke — and to promote messages that for starters. But aside from that, Subway UBM was expected to garner more than $700 mil- directly benefit the brand. The issue here needed to be more consistent and decisive lion for PRN and Cision was among reported suitors is that Coke did this with zero transparen- in its outbound messaging. Social posts of the unit. with the deal, Cision adds a legacy news dissem- cy, and expected no one to find out. When were confusing and ended with “no further ination service to its tech-based offerings, which in- the network started posting healthy snacks comment.” The brand should have commu- clude the low-cost PRweb, as well as Gorkana’s and that included a small soda, people got sus- nicated its sympathy for the victims and Cision’s own PR platforms. Parent GTCR bought Vocus picious. And Coke executives were not shy families, and needed to stand behind its de- in 2014 in a $446.5 million deal. about putting all of this in emails, now ob- cision to part ways. The sale will have to clear US regulators and UBM shareholders but is expected to close in the first quar- tained by the media. Lesson learned? Have a game plan, and ter of Q1. A special dividend of around $371 million What they could have done? Be transpar- never say never. will go to existing shareholders. ent and announce the partnership, not as a Maggie O’Neill is a Partner and Managing means to deceive, but as a means to point to Director at Peppercomm. 

26 JANUARy 2016 | www.ODwyERPR.COM Avoiding your next social media crisis FEATURE Facts and myths about data security Misconceptions and misunderstandings about data security are holding companies back from sharing their stories and developing effective strategies.

company has that could be damaging to it By George Little and Siobhan Gorman — or others — if released. MYTH: All hacking is a cyberattack. ybersecurity is a pressing and poorly research and development projects, or full FACT: There are many flavors of hack- understood issue across all sectors. customer profiles that can be used to ex- ing, and the most common types are not CWith big names such as Target, JP pose or embarrass the parties involved. attacks but network Morgan Chase, Sony Pictures Entertain- MYTH: The government will help with infiltrations to steal ment and health insurance giant Anthem a breach. corporate secrets. Cy- in the digital crosshairs, CEOs and boards FACT: You’re mostly on your own. In berattacks that manip- are zeroing in on cybersecurity threats as a ulate or destroy data growing risk to their businesses. many countries, companies learn they had a security incident from a government or computer systems While security is the central concern, it agency, but often the assistance ends there. are still relatively rare. is increasingly important that companies For major events where officials are in- However, these attacks get ahead of the communications curve terested in information about how a hack have been on the rise, to develop and defend not just data, but was executed, the government might of- as seen recently with their own narrative. A company’s data sto- fer investigative or forensic help from law the breach at Sony George Little ry should explain to both the public and enforcement and intelligence officials. But Pictures that both de- employees how the company is benefiting governments are sometimes wary — for le- stroyed data and ex- from the collection and analysis of data — gal or political reasons — of helping com- posed embarrassing a critical issue for many investors — and panies fix their computer systems or of re- company communica- how they are acting responsibly to protect taliating against the believed perpetrator of tions. it. a hack on behalf of a company or group of MYTH: Breaches Unfortunately, misunderstandings about companies. Governments have their hands must first be handled data security and hacking are hampering full protecting their own networks. by technical and legal efforts to develop and communicate effec- experts and only later MYTH: Breach investigations will quick- tive strategies. With anxiety high as a re- shared with other key ly tell you what happened. sult of headlines and public outcry around people in a company. Siobhan Gorman high-profile breaches, these false impres- FACT: Companies usually discover FACT: Given the sions are keeping corporations on the de- breaches long after they occur, and forensic reputational risk a breach generates, an or- fensive. Here are some myths that have investigations often take weeks or months ganization’s communications team should emerged around corporate data security — to produce data. Even when complete, be involved in early discussions about the and why they’re wrong. those investigations sometimes can’t pin- event to provide guidance on how to en- MYTH: Your computer network is safe if point who was responsible for the hack. sure the company maintains the trust of you have a strong enough security “fence.” It’s important to manage expectations the public. The team should also be well- within a company during an investigation FACT: There is a “new normal.” Every versed in cybersecurity basics before a about how much information will likely be hacking incident, so it can quickly get up fence has holes. Hackers will find a way gleaned about the hack. into your system, so you need to plan for to speed when one occurs. that eventuality by enhancing the internal MYTH: Computer systems security is MYTH: With a breach, the biggest prob- protection of your most critical data. You just an information technology problem. lems are security and legal issues. should also think ahead about how you will FACT: People, not software, tend to be FACT: The greatest threat a breach pos- explain a hacking episode publicly. What the weakest link in data protection. A study es is ultimately to corporate reputation. story do you want to be able to tell when — by computer security firm Trend Micro While the need to fix security problems not if — your company has a breach? found that 91% of cyberinfiltrations began and address legal issues is clear, compa- MYTH: All security incidents are creat- with “phishing,” where malicious links are nies may not realize that how they discuss ed equal. embedded in emails sent to unsuspecting the event publicly at the outset will often employees or customers. Recipients un- FACT: Hackers have different methods determine whether they can recover the knowingly grant the hacker access to their and objectives when accessing corporate confidence of the public — and investors computers when they click on the link. systems. Like robbers rattling doorknobs — once it is over. Companies that change to find an unlocked house, hackers test MYTH: Communicating about a corpo- their story over time risk a more severe loss security systems all the time. Some merely rate breach must be reactive. of that trust. probe networks, while others seek to steal, FACT: Plotting out a communications George Little is a Partner in Brunswick’s manipulate or destroy data. The informa- strategy in advance for different types of Washington, DC office. Siobhan Gorman is tion they target varies with the intent, from data security problems will help a compa- a Director in Brunswick’s Washington, DC customer credit card data that they can ny understand the risks and plan for them. office. This article originally appeared in the steal to sensitive internal communications, It’s also worth thinking about what data the Brunswick Review. 

28 JANUARy 2016 | www.ODwyERPR.COM

FEATURE Failure to plan guarantees a “crisis within a crisis” Life is often about solving problems, but an actual crisis that can be triggered by internal or external forces poses a distinctly separate set of more severe dilemmas. Improperly handled, the fallout can result in extreme and lingering damage to an individual or institution’s reputation, success and survival.

By Ron Sachs e would all serve ourselves well happens, you need to have a plan to deal The media operates as an amplifier to to evolve our thinking to account with any potential crisis. Crises generally most other audiences, too, in addition to Wfor the unexpected advent of a come in the form of fiscal or physical. being an important audience on their own. crisis. If we embrace a culture of prepara- Fiscal: someone stole something; some- Feed the media early, regularly, truth- tion through anticipation, each of us can thing cost too much; numbers don’t add up fully. Make sure you provide regular be better prepared for the likelihood that and taxpayers or stockholders are under- statements that reflect crises will occur. Still, for now, few are mined. genuine sensitivity and properly prepared to handle these dire sit- Physical: through some action, inaction concern. Update de- uations. or neglect, something is terribly damaged, tails, facts. Whether it’s a corporation, government someone is hurt or made ill — and, at Don’t be afraid to entity, non-profit or individual, prepar- worst, someone is killed. challenge the media ing for crisis includes having a plan that Identify your crisis team and spokesper- when they get it wrong involves candor, control, cooperation and son, and train personnel how to handle the or are unfair. If neces- cool. Rather than let a crisis be defined crisis — quickly. Lack of preparation makes sary, you should climb in the terms and on the turf of others — a crisis much worse and more difficult to higher on the news- including media — take charge of telling deal with. No one is immune to a crisis, so room hierarchy if a re- Ron Sachs your own story, painful as that seems, or you need to be prepared — it’s not if, but porter fails or declines risk being on the permanent defensive. when. to correct a bad mistake. Even if the error These oversimplified tips are relevant to Get the facts, fast. Tell the truth; nev- isn’t corrected now, you could lay the foun- developing and activating any crisis plan er lie. You need to create an information dation for a follow-up story. — and it all begins with having a plan. funnel to control the message. Always tell Take real action steps. Cooperate with Be prepared. Have a plan. Before a crisis the truth; never lie. Examples of what NOT authorities. Implement new protocols. It to do: politicians like Anthony Weiner and is important that you communicate steps Media brief athletes like Lance Armstrong. Be fearless you’ve taken — for all audiences — to be in getting out information. This is not a able to assure this (whatever is at the heart PAN acquires Vantage PR place for spin — but for facts and updated of the crisis) “never happens again.” PAN Communications this morning announced that information, regularly. Bring in third-party validators. You it has acquired San Francisco-based tech PR agency, Break your own bad news. Define the should work with outside experts who can Vantage PR. crisis in your own terms on your own evaluate the situation, provide expert ad- Vantage, which specializes in consumer tech, mo- turf. You must get in front of the story and vice to best correct any missteps, and im- bile, social media, biotech and medical technology, drive the information yourself. You need plement new protocols and procedures. was founded in 1990. It holds offices in San Francisco, New york, Orlando and Boston. to publicly say: here is what we know and Make sure you show audiences that you Vantage assumes the PAN name April 1, 2016. Until what we have done about it. If a mistake take the crisis seriously. Outside experts that date, the agency will be known as Vantage PR, a has been made, shine a light on it. can validate the corrective action is appro- PAN Communications Company. No comment = guilt. It’s important to priate and positive. Vantage founder Ilene Adler will assume the role of chief strategist. She’ll be responsible for increas- understand the difference between court of Open a proactive positive track even as ing the mid-sized agency’s Silicon Valley presence, as law (presumption of innocence) and court you deal with the crisis. Look for positive well as coordinating its executive team on strategies of public opinion (presumption of guilt). news hooks that show movement forward and services, and developing PAN’s global partner Remember to have confidence in your own from the crisis. Develop a way to protect strategy. competence; don’t fall for “circle the wag- your brand’s reputation and focus on the Vantage senior VP Rob Adler will now serve as ex- ecutive VP and managing director, overseeing opera- ons” mentality. positive rather than the negative. tions in San Francisco and Orlando. Current Vantage Attorneys may counsel to say little or Honesty, candor, transparency, time- employees will report to him. nothing, but that is a path fraught with ly updates, admission of fault, separating Ilene and Rob will report to PAN founder and pres- peril in the court of public opinion. Re- guilty parties/wrongdoers from the “good ident, Phil Nardone. Boston-headquartered PAN, which specializes in spectfully, crisis managers may have to guy” organization, commitment to correc- technology, healthcare and consumer tech brands, butt heads with attorneys over their advice tive action all are integral elements of any was founded twenty years ago and holds offices in if it suggests low or no profile in the face crisis. San Francisco, Orlando and New york. of the crisis, for fear of legal consequences. No one wants a crisis, but they happen PAN’s acquisition of Vantage effectively brings an- Communicate with all audiences. Make every day. Knowing that reality removes nual agency revenues to more than $13 million, and accounts for an employee roster of more than 100. sure you communicate with internal au- the excuse of unpreparedness for any or- PAN in 2014 revealed $5.7 million in net fees related diences, such as employees, shareholders, ganization — public, private or non-profit. to technology, and $936,000 in healthcare net fees, suppliers and vendors, as well as external Deal with it: early, openly and with courage, according to O’Dwyer’s 2015 rankings of PR firms. audiences, such as customers, public offi- candor and, when appropriate, contrition. cials, the media and the general public. Ron Sachs is CEO of Sachs Media Group. 

30 JANUARy 2016 | www.ODwyERPR.COM

FEATURE Benjamin Franklin’s crisis wisdom still applies today Benjamin Franklin’s adages and aphorisms remain relevant in our complex media landscape today, and can be used as a guideline for reputation management and crisis communications. ers, who can add credibility to your mes- By Michael Fineman sage and help balance your response. Hold on to your dignity. ashtag hijacking, social live-stream- cipled approach rather than flying by the “If you will not hear and obey reason ing, email hacks and cyber attacks, seat of the pants. Communications plan- she will surely rap your knuckles.” When Hsuperbugs and flash activists: today’s ning and media training give you the tools a crisis strikes, you’ll be in the “hot zone,” brands face myriad fissures that can burst needed to create helpful media opportuni- between internal pressure to staunch the into full-blown geysers at the speed of a ties, establish a media policy covering dig- bleeding and external pressure to respond. tweet, propelling them into uncharted ter- ital and social media as well as traditional These pressures can lead you to overreact ritory. news media, create visuals, develop or en- precipitously or, worse, freeze. Listen care- As circumstances that feed and amplify hance a media monitoring program, secure fully to outside counsel. They are not as the need for crisis communications evolve third-party support, and craft and rehearse emotionally invested and multiply, public relations professionals responses to important questions. as you probably are are challenged to keep pace and adapt. So- “It takes many good deeds to build a and more apt to see cial media listening, rapid and in-kind re- good reputation, and only one bad one to the forest for the trees. sponses and message development must be lose it.” A trustworthy reputation is your “There is no little deployed as never before. The ever-chang- most precious asset. In the event of a crisis, enemy.” Arrogance ing media landscape demands a reconfig- a strong reputation will serve as a bulwark and dismissiveness uration of strategies and tactics lest prac- of credibility that will allow you to capture can only hurt you. If titioners find themselves prey to another the benefit of the doubt and recover speed- you don’t take every year’s “biggest PR blunders.” ily. However, if you fail to respond appro- crisis situation seri- Michael Fineman While brands face unprecedented risks priately, regardless of your reputation, a ously and consider all and PR pros new trials, certain foundation- crisis can destroy your brand. In less dire potential audiences, you risk further al principles have stood the test of time. forms, a crisis could still badly damage damage and negative momentum, which To wit, the wisdom of Benjamin Frank- your organization and, at the very least, will be more costly and time-consuming to lin, born 310 years ago this month. Frank- cause misunderstanding and lost revenues recover from in the end — if ever. Get to lin was a superhero back when our republic and customers. know all your stakeholders, and consider was born. I’ve sensed that his profile is di- “Never ruin an apology with an excuse.” what is concerning to each of them. The minished of late, but his accomplishments In a crisis situation, your audiences expect best managed crises are those which do as an author, scientist, statesman, inven- you to demonstrate care and concern for not see the light of day. Update your cri- tor, communicator and diplomat could those affected — not to deflect blame, blo- sis scenario plans regularly, especially with be compared in breadth and depth to the viate and further insult. If an apology is consideration to adversaries and potential likes of Da Vinci, Galileo and Newton. So, appropriate, make it clean, succinct, un- adversaries. in honor of his January 17 birthday, let us equivocal and heartfelt. And don’t make it “Silence is not always a sign of wisdom, recognize Benjamin Franklin, one of our an afterthought; apologize up front. but babbling is ever a folly.” Others rec- Founding Fathers, for instilling in society “He that speaks much is much mistak- ognize that still waters run deep. While it is bedrock principles that all PR practitioners en.” When responding to a crisis, it is im- important to make sure your voice is heard would be wise to remember. portant not to run on, espe- in a crisis, both your tone and the way you Franklin’s proverbs are em- cially when speaking with present are as important as your message bedded in our nation’s lexicon, media. Windy responses and will, in fact, serve to demonstrate your and some of the best known can lead you to speculate, message for good or bad. Rehearse your key could have been written with provide unconfirmed facts messages so they are sincere and succinct. crisis communications in or new content for the me- When the time comes to speak, confirm mind: “Glass, china and rep- dia to target, sound too all facts and dispel all lies. Tell the truth utations are easily crack’d, promotional or bureau- as simply as possible. Media training helps and never well mended”; “An cratic, speak on behalf of you designate appropriate spokespeople, ounce of prevention is worth others, or divert attention state your point with evidence, conclude a pound of cure”; “No gains from your core messages. with your point intact, then stop talking. without pains”; “Haste makes Know what you need to You never know when a crisis will strike waste”; “A friend in need is say, say it and stop. Once or what form it might take, but it is criti- a friend indeed”; “A penny you’ve said too much, you cal for you to prepare for the unexpected saved is a penny earned.” can’t take it back. and respond quickly and strategically. As More to the point, Franklin published a “Humility makes great men twice hon- innovative technologies and the media number of adages that serve as the basis for or ab l e .” In a crisis, your credibility and landscape continue to evolve, Ben Frank- reputation management and crisis com- reputation may be questioned. Trumpeting lin’s words from more than 300 years ago munications. your successes and achievements is not as remain relevant. Take heed or succumb to “By failing to prepare, you are prepar- powerful as when others sing your praises. the maelstrom. ing to fail.” Every crisis is unique, but stra- If you’re actively building your reputation, Michael Fineman is President of Fineman tegic preparation will help you take a prin- you’ll gain relationships with key influenc- PR in San Francisco. 

32 JANUARy 2016 | www.ODwyERPR.COM

REPORT Report details massive government PR spending

The U.S. government is the “second largest public relations firm in the world,” and has spent more than $4 billion on PR work since 2007, according to a watchdog report. an annual salary of $1,093,290). Ketchum billed up to $88.26 per hour (or a salary of By Jon Gingerich $183,581 per year) for a position titled “in- tern.” he federal government has dropped tutes of Health, among others. According The report claims outside PR costs have more than $4 billion on PR work since to the report, the ten biggest federal agency skyrocketed under the Obama administra- T2007, according to a report conducted spenders dropped more than $50 million in tion, revealing a 47% difference between by non-profit Open the Books, a nonparti- outside PR consulting in the last eight years, the highest two years for PR costs during san watchdog dedicated to transparency in which represents almost 70% of all outside Obama’s tenure, compared to spending public spending. PR spends made during that period. during the last two years of the Bush ad- Those findings were reported today by The most common services paid to out- ministration. Government PR positions political site The Hill. side PR consulting firms are “market re- have grown 15% in the last seven years — The Open the Books report, titled “The search and public opinion” and “public re- or about more than 400 employees — from Department of Self-Promotion: How Fed- lations services.” 2,688 to its current roster of 3,092 employ- eral Agency PR Spending Advances Their The Open the Books report shows more ees. PR salary spending has increased by Interests Rather Than the Public Interest,” than half of those private PR spends went more than 22% per year, according to the shows the federal government spent $4.35 to some of the country’s largest PR agen- report. billion in combined public affairs salaries, bonuses and outside PR contract work between 2007 and 2015. These figures account for more than $2.3 billion in salaries, as well as “perfor- mance bonuses” totaling nearly $11 million given to federal public affairs offi- cers in the last eight years. In 2014 alone, more than 3,000 federal public affairs officers were employed by more than 200 federal agencies, and more than half — 1,858 public affairs officers — took a base salary of at least $100,000. Given the number of public affairs officers on its payroll, the report claims the U.S. gov- ernment is now the “second largest public relations firm in the world.” Despite boasting such a massive in-house PR staff, United States Government Public Relations Contract Spending, 2007-2014. however, about half the money the federal govern- Source: Openthebooks.com ment spent on PR in the last eight years has gone to outside PR firms. cies: Laughlin, Marinaccio & Owens, In October, Republicans in the Senate More than $2 billion has been spent by 139 Inc., $87.98 million; Young & Rubicam Budget Committee launched a probe into government agencies on contracts with Inc., $57.5 million; Ogilvy PR Worldwide, the federal government’s spending on out- outside PR firms since 2007, according to $47.93 million; Fleishman-Hillard, Inc., side PR work. The Senate Finance Com- the report, accounting for 2,403 PR ven- $42.4 million; and Gallup, $42.0 million. mittee has since requested that the Obama dors and 16,249 transactions. Reviewing U.S. General Services Admin- administration divulge information related The biggest federal spenders on out- istration labor supply contracts, the Open to PR and ad spending related to the Af- side PR contracts include The Centers for the Books report discovered in the fees sev- fordable Care Act. Disease Control and Prevention, the U.S. eral bloated employee salaries. Booz Allen Open the Books claims its report is in- Army, the EPA, FEMA, the Substance Hamilton billed the government at a rate tended to examine “cases when federal Abuse and Mental Health Services Admin- of $525.62 per hour for an “executive man- agencies go beyond making information istration, the Navy and the National Insti- ager” (equal to weekly pay of $21,025, or available and engage in self-promotion.” 

34 JANUARy 2016 | www.ODwyERPR.COM Report details massive government PR spending FEATURE Crisis management: 70% internal, 30% external

Having internal protocols in place that effectively handle the flow newsroom as the perfect example. During a of information and address the issues at hand are key to success in major, breaking story newsrooms are filled crisis management. with screaming producers, and scrambling By Brian Ellis reporters and editors. The untrained eye might think of this as complete chaos, but y first mock crisis exercise was reason companies choose not to respond in reality it’s organized frenzy where every- held at a chemical plant. The rapidly. It’s true that sometimes critical in- one knows their job, which enables them to Mnumber-one complaint expressed formation is not available, but far too often make the on-air show look like a polished during our critique was lack of communi- it’s discovered after the fact that a key piece presentation of the facts. If internal teams cation among team members. The litany of information was blocked by a senior aren’t clear on their roles of frustrations included radios that didn’t manager afraid to share bad news. How and responsibilities — work, security that wasn’t trained to shield many times has a spokesperson learned of and if they can’t imme- family members from reporters and an up- a disaster from the media and not their own diately get to work to ad- set plant manager who had missed critical company? Information plays a critical role dress the issues without information that could have been shared in determining the strategic direction lead- direction — the compa- with journalists. ers choose to address an issue. If the flow is ny’s ability to respond At the time, I chalked up our shortcom- slow, so too will be the response. effectively will suffer. ings to a team that still had a lot of work Having a process in place Trust to do, but after 25 years in crisis commu- One way to improve the flow of commu- Trust is at the heart of nications, I can appreciate the importance nication is to fine-tune internal processes every issue. Do I trust Brian Ellis of that early experience. Today when I talk that drive decision-making. During table this person or this com- with executives about crisis management, top exercises, you can measure how team pany to do what they say they will their focus is almost exclusively external. dynamics impact a company’s ability to re- do? Trust can’t be earned on the outside if They are worried about how reporters will spond. there isn’t trust on the inside. I constantly cover the story or what they might say to During a recent training exercise with have to remind my clients to focus more on upset customers. a client, I challenged the team with a sce- their employees in the midst of a crisis than The reality is, if leaders spent more time nario they already knew was coming. Yet it any other audience. Employees are brand focused on the internal aspects of crisis still took them an hour to get to work due ambassadors who foster the relationship a management, their ability to respond exter- to a handful of players who clearly didn’t company has with each target audience. A nally would improve dramatically. know their role in the crisis plan. Dysfunc- relationship without trust is bound to fail. In crisis management, the name of the tion within a team is a direct result of a lack In my career, I’ve been involved in many game is speed. The faster a crisis team can of process and understanding of how that plant closures and have experienced the get ahead of the issue, the less damage will process works. Without that understanding, considerable difference between locations be caused to the company. Speed is based on meetings become a free-for-all with differ- where there is a high level of trust and those three factors: the flow of information inside ing opinions and paralyzing indecision. where none exists. The fire drill in the latter the company, the internal processes that Team structure, clear roles and responsibil- is almost always more intense and painful drive decisions, and trust. ities, and simple protocols are all effective than in locations where workers trust their A supply of information tools to manage the chaos. managers. Organizations build trust by Lack of information is the number one As a former journalist, I like to use the being truthful and available to employees during a crisis. Sure, it’s hard to stand before Poll: Clinton is most dishonest candidate colleagues and deliver bad news — much harder than facing a horde of reporters. But By Jon Gingerich this is the time when true leaders earn their December Economist/YouGov poll was characterized as dishonest by 51% of reputations and secure their brands. Lead- shows that former Secretary of State respondents. ers that handle this aspect of the crisis poor- Aand 2016 Presidential candidate Hil- Trump, similarly, was described as “hon- ly often lose key members of their manage- lary Clinton, when compared among the est” by only 33% of those polled, only two ment team, which makes recovery from the leading seven Democratic and Republican points above Clinton. crisis much more difficult. candidates for presidency, ranks lowest The poll did reveal a few silver linings for The first 24 hours of a crisis often deter- among the public overall in terms of per- Clinton: more than half — 59% — of Dem- mine how the entire issue will be resolved. ceived honesty and trustworthiness. ocrats polled considered Clinton honest, Organizations that have strong processes in More than half of those polled — 53% and most Americans overall claimed they place that enable information to flow freely — described the leading Democratic can- prefer Clinton over Senator Bernie Sanders and have established trust within the team didate as “not honest and trustworthy.” An as the Democratic nominee. will simply respond better. When speaking overwhelming 85% of Republican respon- “Clinton’s low trust numbers clearly pose with executives, trust is the core issue. They dents described her as dishonest, and 56% a challenge for her campaign,” Will Jor- either question the data provided to them of Independents said the same, while 24% dan, YouGov America elections editor, told by their internal partners, or they question of Democrats agreed with this statement. O’Dwyer’s. “However, she continues to be whether their key audiences will trust that The only leading candidate who comes rated highly in other areas, like strength they have the situation under control. close to rivaling Clinton’s deficit of trust and leadership ability, which may be offset- Brian Ellis is Executive Vice President of among Americans is Donald Trump, who ting some of the effect.” PadillaCRT. 

36 JANUARy 2016 | www.ODwyERPR.COM Crisis management: 70% internal, 30% external FEATURE Response versus reputation enhancement When communications pros speak about managing a crisis, the discussion now often centers on speed: react quickly, get ahead of the story, quell rumors and disseminate your message without delay. While speed is always important, a thoughtful and successful crisis communications approach also requires keeping the longer-term implications of an organization’s reputation in proper focus. By Alex Stanton timely communications response impetus for all involved may be to put received a faulty product. In any of these to a crisis has always been import- the crisis in the rear view mirror and get cases, the organization must do what it A ant, but a 24/7 news cycle — cou- back to some form of normalcy. The com- can to make the com- pled with the explosion of mobile, online munications team must walk the fine line munication personal. and social media — has contributed to a between showing the proper degree of at- For suppliers, business “need for speed” crisis culture. As a result, tention without dwelling on the negative. partners and whole- emerging from a crisis with your reputa- Communicate too little and the organiza- sale customers, this is tion intact is more akin to a marathon than tion might be viewed as arrogant. Com- usually fairly straight- a sprint. municate too much and the organization forward because there A crisis, however, should be seen as more may be seen as paralyzed, wounded and is a structure already than an event that demands fast action in backward-looking. Following are some in place where each the moment. It should be the catalyst for things to consider when developing a rep- relationship has an the development — or refinement — and utation management response that strikes “owner.” Still, having Alex Stanton execution of a reputation communica- the right balance: the communication tions effort that will play out for weeks and Acknowledging the problem. In this come from a more senior person — along months, long after the inciting event has age of transparency, it’s important to ac- with the relationship owner — is a wise been resolved. Though it may be tempting knowledge the problem and make a de- step to convey that this is an ongoing pri- to let out a sigh of relief after calm has been finitive statement that you are committed ority for the organization. restored, it is your post-crisis actions that to do better. This shouldn’t be confused Employees are your most important can have an even greater impact on corpo- with accepting all of the blame. Rather, it ambassadors and front line of defense in rate reputation than the initial response. underscores that the organization has not a crisis, but may also be the most cynical. This marks the difference between damage willfully ignored the underlying issues, and Direct communication with employees control and honest commitment. is addressing their issues thoughtfully and is a good gesture, but executives should It’s easier said than done. The natural for the long-term. Organizations should strongly consider going the extra mile by use this opportunity to explain what pro- meeting select employees one-on-one or cesses and procedures were in place to in small groups, sharing the feedback with prevent or mitigate the event, identify the senior executives, and acting on that input. PR news brief apparent gaps, and give tangible direction Consider a formal initiative. Some sit- Weber pilots Facebook at Work around next steps. uations may call for a more formal com- weber Shandwick will be the first PR agency to Progress updates. Thoughtful people mitment — and communication of an pilot a beta rollout of Facebook’s forthcoming social understand that the issues underlying a cri- initiative — to demonstrate that attention network for businesses, Facebook at work. sis are not solved with the wave of a magic is being paid. For example, a branded em- The business-focused network, which will be re- ployee education initiative (e.g. “Safety, leased to the public early next year, is a professional wand. Once an organization has commit- resources tool and communications platform that will ted to making improvements, it is critical Security, and Success: 2016”) following a allow company employees to interact and collaborate to make this a priority and share progress. plant accident, with clearly defined, mea- over the social media network. Many organizations fall short in one or sureable objectives, and quarterly report- The LinkedIn-like network, which has a high em- both areas, perhaps hoping their constitu- ing to key executives. phasis on mobile, offers accounts separate from per- sonal or company pages, so only those employed by ents will forget, or feeling that their word is Another good example would be a phil- the company will be allowed to see the content that’s good enough. A reputation-minded com- anthropic effort that broadly relates to the posted and shared. pany will be proactive in communicating reputational challenges, showing that the The basic features of Facebook at work will be what is being done and why. You don’t have company is engaged and working to sup- free. Fees will be reserved for companies wishing to use the platform’s apps, analytics and customer sup- to provide every last detail, but a brief run- port solutions. port features. down on meaningful changes goes a long Many organizations proclaim they are Currently, about 300 companies have access to the way toward instilling faith that your orga- “taking this very seriously” in the wake beta version of Facebook at work before its public re- nization has taken the lessons to heart and of a crisis. Those who take a longer view lease. weber Shandwick becomes the first PR agency will act responsibly. to do so, and will explore the platform to test out how and focus on the right communications is- it works, determine its best features and advise cli- Engagement with the affected. While sues over time will be the most successful ents on its effectiveness. a reputation management program must in repairing the damage done, preventing Interpublic unit, which began testing the program work broadly, special attention must be future occurrences, making progress with in December, has enlisted employees from various paid to those who were directly affected internal culture, and building a strong rep- teams across the globe — about a quarter of its workforce — to collaborate and collect insights on by a crisis situation. This might mean the utation. Facebook at work’s usage and features. community around a plant where there was Alex Stanton is CEO of Stanton Public Re- a safety issue, or business customers who lations & Marketing, based in New York. 

38 JANUARy 2016 | www.ODwyERPR.COM

FEATURE Why “crisis marketing” is a misnomer like Facebook and Twitter are your 1-800 When a crisis hits, it isn’ t always necessary to call in the rescue numbers that must be monitored constant- squad. In many cases, a thorough, strategic communications plan ly. If a crisis erupts on social media, consider can double as a crisis communications blueprint. the potential ripple effect and whether a re- By Cortney Stapleton sponse is warranted on other channels. Apply the same strategy for disseminating thought once had the unfortunate experience of heavyweights, most of the time, these two leadership content to your audiences, but in kicking off a client engagement during resources will serve as a solid guide to orga- reverse. Key to successfully navigating these crisis mode. The ink was still fresh on the nizations facing a crisis. situations is a good social media policy that I aligns with your organization’s culture and, contract as we huddled into a 72-hour cri- Instead of focusing on how to respond in sis communications session. The experience moments of crisis, I’m highlighting the four most importantly, that produced an unintended benefit, however, elements that ought to be in your current employees embrace in in the sense that it gave my team incredi- communications strategy that can double as good times and bad. It ble insight into the company’s leadership, your crisis response resource: doesn’t have to be a 13- culture and communication behaviors that Delivering the right message to the right page narrative like The became a key part of the long-term commu- people. A good communications plan is in- Smithsonian’s; it could nications strategy we developed. formed by understanding where your key be as simple as Zappos’ In the process, I realized that crisis com- audiences live, which includes the various policy, which is “be munications isn’t dramatically different online channels where they communicate. smart.” Operating with hon- than regular communications. The timeline A crisis typically requires very targeted Cortney Stapleton is simply intensified. communications to affected targeted au- esty and integrity. There’s no need for the latest crisis man- diences. Regardless of what you say to the Transparency should agement guide or putting a crisis firm on market — in times of both crisis and nor- be emphasized throughout a strategic com- speed dial, so long as you take the time each malcy — the rules are the same: figure out munications plan and is critical to engaging year to develop a thoughtful strategic com- your message for each audience and deliver with audiences, especially in difficult times. munications plan and review social media it via the appropriate channels. Inevitably all companies make mistakes and guidelines. While there may be some ex- Accessibility. If your audience can’t reach will need to utter the words “I’m sorry.” The treme crisis situations that warrant more you, you’re dead in the water. Social channels more complex, delayed and detached the an- swer, the worse it makes the situation. This HBR article offers a smart, simple formula FTC updates guidelines for native ads for corporate apologies, citing numerous By Jon Gingerich well-intentioned, sophisticated organiza- tions who completely botched them. Every he Federal Trade Commission on De- are unlikely to mislead consumers.” communication, from apologies to white cember 22 issued a stern warning to According to Doug Simon, CEO and pres- papers, underscores the core values and in- Tpublishers and marketers, with a new ident of D S Simon Media, the new guide- tegrity of your company. Don’t be tone deaf. series of guidelines for native advertising, or lines provide needed clarity for disclosure Listening and reacting. The easiest way online content supplied by marketers that that can be beneficial to brands and market- not to be tone deaf in your communications appears in newsfeeds and often takes on the ing firms. There may be cases where mar- is to listen. Listening is a core part of any appearance of journalism. keters have created content that’s accurate, marketing strategy—as a way to learn what With its enforcement policy updates, but the FTC may still have a problem with it your audience cares about, how they are re- the Commission offers a series of general if it’s presented in a misleading way. sponding to what you publish and how they principles for properly disclosing adver- “Advertisers can still be in violation of feel about your company’s products or ser- tisements to consumers, and lays out what the new guidelines even if you place the vices. When a crisis hits, it simply elevates constitutes a “deceptive ad” in violation of words ‘sponsored content’ prominently in attention levels. If you’ve been doing the the FTC Act. the native ad, which is surprising. The FTC right things all along, you’ll likely face an Disclosure is the order of the day: The pol- claims consumers may not understand that audience that is more receptive to listening icy statement claims marketing content that the advertiser influenced the content. A saf- back. has been formatted to look like news con- er disclosure would be ‘Content from (ad- If you find yourself facing a crisis without tent must be clearly labeled as advertising. vertiser)’ if you want to be in compliance,” an active integrated marketing communi- The Commission defines ads as “deceptive” Simon told O’Dwyer’s. “While ad agencies cations plan, Jay Baer has a great roadmap if they mislead consumers about their com- and operators of advertising networks may from his book The Now Revolution you can mercial nature, or are not clear as to their be targeted by the FTC, it’s the advertisers bookmark. Or maybe you need a crisis firm source. themselves that are at the greatest risk. It’s on speed dial. However, spending the time Ad disclosures must be made in “simple, imperative that they partner with firms that and resources upfront to develop a thor- unequivocal langue,” according to the en- demonstrate an in-depth understanding of ough communications plan can serve mul- forcement policy, and must also “be made these issues as well as FTC spokesperson tiple benefits, save you valuable time and in the same language as the predominant guidelines to minimize risk.” money in times of crisis, and might help language in which ads are communicated.” Simon also cited a potential loophole that you sleep better at night. Not all native ads are required to carry exists for marketers in the Commission’s Cortney Stapleton is Partner and Profes- these disclosures, however, if they appear notion that not all native ads must disclose sional Services Practice Leader at Bliss Inte- “so clearly commercial in nature that they their commercial nature.  grated Communication. 

40 JANUARY 2016 | WWW.ODWYERPR.COM Know how to run a biz, PR firms tell jobseekers Executives of major PR firms spent nearly two hours on December 8 A sophisticated candidate will “turn the telling members of the New York chapter of PR Society of America tables on me and ask me questions,” he said. what they look for in new employees. Media relations skills are important but em- By Jack O’Dwyer ployees must also know how to manage a cli- ent relationship. Employees must become an ur main takeaway was that agency $265 million in fees in 2014. Finn Partners integral part of the agency culture. people not only have to be good writ- was No. 9 on the tech list with $12.7M in fees. Peppercomm’s training program includes Oers, ambitious, articulate and creative, Eighteen of the top 25 firms had dou- having staffers do a stand-up comedy routine but also business people. ble-digit gains, reflecting the move of what is since this helps them to build story-telling They must know “how to run a business,” generally regarded as “PR” to the agency side skills. they must show what client goals were of the industry. Foreign service is route to Edelman achieved at other agencies, or how they suc- Corporate PR departments have shrunk in Edelman says successful job candidates cessfully ran their own businesses, the 65 recent years. At major companies, IR, mar- who are most likely to agree to working attendees were told. Moderator was Art Ste- keting and legal have become dominant. The abroad will be young vens of The Stevens Group. dominant corporate PR organization, now and single. The firm has PR people now often report to the chief known as “Seminar” but called “PR Sem- offices in more than 20 marketing officer at clients, noted Richard inar” until 2008, holds its meetings off-the- countries and is espe- Edelman, whose firm billed $797 million record and membership lists are confidential. cially looking for re- and employed 5,308 as of Dec. 31, 2014. It is No press coverage has ever been allowed cruits who have knowl- 6.7 times as big as the nearest independent. even by editors attending or speaking at the edge of French, Spanish “If you can’t read a profit and loss state- annual four-day meetings at the finest resorts or Mandarin Chinese. ment or are economically illiterate, go back in the U.S. Fewer editors have attended in re- “We are looking for cent years possibly because they people who have the Jack O’Dwyer don’t want to take part in such flexibility to get up and off-the-record proceedings. go” to countries includ- ing those in Asia The last New York Times staff- and the Middle East, he said. They must then er to address the group was have the ability to re-integrate themselves John Geddes, financial editor, with U.S. staffers when they return from who spoke to it in 1996. Cath- such a posting. erine Mathis, NYT PR head Edelman said the firm is “far too Anglo” from 1997-2009 and now with and it is doing what it can to recruit candi- McGraw-Hill Education, was dates of color or who are Hispanic or Asian. listed as an attendee for four He touched on a problem that exists not years but she said she never only on the agency side but on the corpo- went to any of the meetings. rate side. NYT has never mentioned the Paul urges minority recruitment existence of Seminar. Counselor Michael Paul, a longtime mem- Another takeaway we got was ber of Seminar, this year skipped the May that new employees will almost 31-June 3 meeting in Colorado Springs to certainly come from an agency protest lack of people of color in high posts. Ed Moed and Richard Edelman at the Dec. 8 NY PRSA event. background. That has been in- There is only a “sprinkling” of minorities dustry wisdom for as long as in the group which has nearly 300 members, Photo: Sharlene Spingler we can remember. Working for he said. Paul is one of 13 executives on the a single company or institution website who are shown praising the group. to school and take economics,” advised Edel- builds a different mindset from that which One other person of color is also shown, man. “Learn how to run a business.” is required in agency life. “You can go from Barry Caldwell of Waste Management. Know what specialties are “hot” an agency to a company but not vice versa,” Seminar, said Paul, “is like Davos for CCOs Peter Finn, founding partner of Finn Part- say PR pros. and PR executives. It is the most selective ners, which has grown in four years from “Work hard, play hard” group of corporate communications and PR 150 staffers to 500 in 12 offices handling $70 Ed Moed, co-CEO of Peppercomm, said executives in our industry.” million in fees, described nine practice areas the firm, which grew to $20M in 2015 from Companies, PR firms, PR groups and ex- headed by tech and healthcare. $16M in 2014, has a culture of “work hard, ecutive recruiters have failed in recent years He advised jobseekers to check the nearly play hard.” Peppercomm “is entrepreneurial to recruit minorities for top positions, he 500 specialty rankings that are compiled by to the core,” he said. “Everyone in the firm is said. The main thrust, according to Paul, is the O’Dwyer Co. to see what specialties are c re at i v e .” recruiting for entry-level jobs. He called for generating the most fees. He described the It likes staffers “who take risks” even more action from groups such as the PR culture of the firm as “Work hard, play nice.” though mistakes may be made and who Council and the Arthur W. Page Society. About $1 million in firm time is devoted to “create value for clients.” Successful job can- “For years we have heard cries of, ‘We can’t public service projects. didates will “show how smart they are” and find any qualified senior executive candidates The O’Dwyer tech/industrial category how they may have managed a business. “We of color and that we must focus on entry level ranked 73 firms headed by Edelman with will ask you a lot of questions,” he said. positions.’ It must stop now,” he said. 

WWW.ODWYERPR.COM | JANUARY 2016 41 o’Dwyer’s guide to cRIsIs communIcATIons

5W Public clients to understand an organiza- fix — your current crisis plan. relations and crisis management tion’s business, culture and goals to professionals routinely handle Relations achieve results. We offer a breadth high-profile crisis projects and of services to achieve success in bliss public affairs campaigns each year. 1166 Avenue of Americas, 4th Floor all assignments. Our professionals inteGRateD Examples include: investigations, New York, NY 10036 operate in six disciplines: corpo- hostile takeovers, litigation, prod- 212/999-5585 rate and financial public relations, coMMunication uct recalls, criminal charges, safe- Ronn Torossian, Founder & CEO investor relations and shareholder ty compliance issues, accidental activism, transaction communica- Member of The Worldcom Public deaths, project approvals, bid ob- tions, crisis management, initial Relations Group jections and legislative campaigns. 5W Public Relations, a Top 20 500 5th Avenue, 16th Floor Public Relations firm based in New public offerings, and corporate re- New York, NY 10110 Whether you’re developing a York City, specializes in high pro- structurings and bankruptcy. AMG 212/840-1661 crisis communications plan or file issues and crisis management is a founding member of the AMO Fax: 212/840-1663 responding to an urgent threat, for companies and individuals network, a partnership of leading www.blissintegrated.com Boardroom’s trusted and respect- faced with the unanticipated chal- strategic communication consul- ed team will help you evaluate the lenges in the marketplace. tancies in the financial centers of Elizabeth Sosnow, Meg Wildrick, situation, mitigate the risks and 5WPR has worked across the Europe, Asia and North and South Mng. Partners deal with your most important au- America. Cortney Stapleton, Partner diences, i.e. media, social media, spectrum of crisis issues from Michael Roth, Healthcare Practice IPO’s to business and personal lit- Our crisis management approach Leader employees, stakeholders, custom- igation, from product recalls and is practical and sometimes uncon- Aven James, Katherine Kilpat- ers, government and others. We trade disputes to environmental ventional. It has produced tangible rick, Patrick Ruppe, Vicky Aguiar, immediately consult with your ex- problems, warranty and product and lasting results for clients and Diana Dopfel, VPs ecutives to assess the situation and liability claims, executive related crisis victims. Crises are unexpect- develop an appropriate strategy and scandals, misinformed publics, sex- ed. They can do great harm, but they Bliss Integrated Communication plan. Out team monitors traditional ual harassment and sexual discrim- can be managed. Our crisis man- is a mid-sized, independent mar- media, blogs and social networking ination cases, labor issues, criminal agement experts assist clients when keting communication firm that sites and handles all inquiries. Call indictments and a variety of sensi- unplanned circumstances threaten helps healthcare, financial and pro- or email us if you are faced with a tive domestic and international po- the public perception and financial fessional services companies build “Bet-the-Ranch” situation where a litical issues. standing of their businesses. We of- reputation and grow sales through capable, seasoned crisis manage- In addition to traditional cri- fer support to clients in all phases PR strategy and execution, messag- ment team can help guide you to a sis communications, we are also of crisis planning and response by ing and content development, brand satisfactory resolution. skilled at navigating a digital cri- advocating a crisis preparedness identity, issues management, digital sis. Leveraging our experience in discipline that involves identifying and social media and analytics. bRunsWicK Online Reputation Management, areas of vulnerability, establishing At Bliss, we focus on our clients’ we can craft a comprehensive SEO procedures, training spokespeople goals and results, not stand-alone GRouP rich program to positively impact and agreeing to broad principles of tactics. Average tenure among your reputation to quickly mitigate crisis conduct. large clients is eight-plus years and 245 Park Avenue, 14th Floor a negative story’s impact on Google includes some of the most respect- New York, NY 10167 ed names in the industries served. 212/333-3810 search results. blinK www.brunswickgroup.com Our crisis clients trust our expert What sets Bliss Integrated Com- munication apart is our strategic counsel, as well as the confidential 210 E. 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Los Angeles: 213/630-6550 Blink is a crisis communications Suite 320 When clients turn to us, it’s be- San Francisco: 415-/926-7961 company for food channel organi- Ft Lauderdale, FL 33322 954/370-8999 cause they know that good com- Global network:amo-global.com zations. We manage food chain is- munications and effective stake- www.abmac.com [email protected] sues from “seed to store”: consumer www.boardroompr.com holder engagement is about more James Abernathy, Chairman & CEO reaction, health/nutrition, packag- than managing perceptions — it’s Chuck Burgess, and Tom John- ing, responsibility and more. Orlando-Tampa-Miami-Fort Lauder- essential to making business work. son, Co-Presidents Our difference? dale Our background in financial com- Blink starts immediately. We’re munications means we understand AMG is a strategic communica- rooted in agricultural and crisis Don Silver, Chief Operating Officer Todd Templin, Executive Vice how businesses are wired. It also tions firm with more than 30 years experience. Blink principals work President means integrity is deep in our na- of experience advising U.S. and at your side. No hand-off to ju- ture: diligence, openness and ac- international organizations through nior people. Blink lets you sleep Boardroom Communications is curacy. We have a reputation for times of change. We distinguish at night. Products like Reputation one of Florida’s top PR agencies high-caliber, highly experienced ourselves from our peers by focus- Current Ratio, Crisis Gap Analysis, offering statewide coverage. The people who have diverse back- ing on partnering closely with our Crisis Simulation help test — and firm’s experienced staff of public grounds and skills. Whatever the

4242 APRILJANUARy 2015 2016 | www.ODwyERPR.COM | www.ODwyERPR.COM | ADVERTISING | ADVERTISING SECTION SECTION w Profiles of Crisis Communications Firms task, no matter how complex or Suite 535 sis communications work has Our production staff includes where it is in the world, we can Los Angeles, CA 90025 achieved national renown. In to- full time editors and camera crews assemble the right expertise from 310/395-6110 day’s fast-paced culture of instant anywhere in the USA and even across the firm. Brunswick is a media exposure, online defama- overseas. We have forged agree- global partnership with 23 offic- Thomas F. Coyne, CEO tion and quick-draw lawsuits, its ments with major syndicated TV es in 14 countries: Abu Dhabi, Rich Lukis, COO battle-tested experience and stra- networks to guarantee PR content John Gogarty, President Beijing, Berlin, Brussels, Dallas, Tim Schramm, Senior VP tegic resourcefulness guide cli- will air and be seen by millions of Dubai, Frankfurt, Hong Kong, Jo- Kevin Sullivan, Senior Consultant ents through rough waters. Agen- viewers. hannesburg, London, Milan, Mu- cy president Michael Fineman is We do SMT’s, RMT’s, ANR’s, nich, Mumbai, New York, Paris, Coyne PR has established itself ranked among the nation’s top cri- IMT’s, B-rolls and Integrated Mar- Rome, San Francisco, São Paulo, as one of the leading independent sis counselors. keting. We are already working on Shanghai, Singapore, Stockholm, full-service agencies in the country Fineman PR works extensively SMT’s for the Consumer Electron- Vienna, and Washington, D.C. providing issues management and on reputation building, crisis pre- ics Show and Toy Fair in 2016. crisis communications support for paredness, crisis communications In the last two months of 2015, many of the world’s most respect- and reputation recovery with a Gourvitz produced over 27 SMT’s, coPeRnio ed brands, including Hard Rock wide range of organizations, from IMT’s and RMT’s featuring Tech- International, Shell Oil, Good- schools and municipalities to small nology, Sports, Food, Fashion, 11602 Knott St., Suite D-13 Garden Grove, CA 92841 year, Heathrow Airport, Del Mon- food companies and Fortune 500 Beauty and more. 714/891-3660 te, Atlantic Health System, Motel corporations. We work with every Public Rela- [email protected] 6, Burger King Corporation, Red Fineman PR’s successful, tions agency, big or small. We are Robin Restaurants, the Cayman high-profile crisis work includes always around and can deliver on Susan van Barneveld, CEO Islands and Daytona International addressing the public’s perception time, all the time. And we are West Speedway. Our deep knowledge of about avian influenza for a West Coast based too. Robert Gourvitz Copernio’s clients describe our our clients, their industries and the Coast poultry producer; manag- covers that territory full time. team as nimble, creative, and ef- macro and micro issues that can im- ing consequences from the Santa fective. With more than 55 years pact them, combined with compre- Barbara “Tea Fire” for a college of communications experience, hensive planning and the ability to beset by the firestorm; initiating Hennes and an affiliate network that spans act swiftly make us the best possible client-community relations after coMMunications the globe, Copernio is a rare breed brand steward to protect their image. a tragic apartment complex ex- of boutique agency specializing in Our team has built crisis commu- plosion in Truckee, California; 50 Public Square, Suite 3200 public relations, influencer market- nications plans for global imple- putting a juice company on firm Cleveland, Ohio 44113 ing and social media. mentation involving countless is- public footing immediately after 216/321-7774 Copernio prides itself on the sues and scenarios. We have guided an E. coli crisis; setting the record [email protected] long-term relationships established clients through the recall process, straight after media slander of www.crisiscommunications.com with both the media and our cli- food safety and health issues, labor packaged salads; helping resolve Bruce Hennes, Managing Partner ents. Our personalized, creative ap- issues, natural disasters; worked labor relations for a highly pres- proach enables us to effectively in- Nora Jacobs, APR, Senior Vice with various regulatory agencies, tigious medical group in Southern President tegrate digital, broadcast and print developed social media policies California; and working for so Howard Fencl, APR media with innovative influencer and managed social media crisis many other clients whose names Thom Fladung, Vice President campaigns and social media initia- situations; created employee codes were successfully kept out of the tives for start-ups through Fortune of conduct; and conducted media news. Hennes Communications has 100 clients. We work with our cli- relations campaigns to help clients built its business helping clients ents to deliver results with a high maintain positive brand reputation. manage their communications re- ROI that relate directly to their Coyne’s teams of PR profes- GouRvitz sponse to reputational challenges, goals — whether it is responding sionals have extensive experience coMMunications, crisis events and other bet-the- to a crisis, brand building, or other developing, executing and support- farm issues threatening their abil- strategic business goals. ing crisis communication plans for inc. ity to serve customers, clients and With a strong client base in the clients in a wide array of industry other stakeholders. Founded in consumer electronics, aerospace categories including health, restau- 875 Sixth Avenue, Suite 1708 1989, the firm serves public and and defense, high technology, NY, NY 10001 private companies, educational rant, toy & juvenile, travel, sports 212/730-4807 manufacturing, healthcare and and entertainment, pet, food and institutions, healthcare providers, green initiatives arenas, Copernio’s 310/569-5602 government agencies and nonprof- nutrition, sports, energy, technolo- Fax 212/730-4811 clients are recognized as category gy and social. www.gourvitzcommunications.com it organizations “on trial” in the leaders in their respective niches. Court of Public Opinion. Services Copernio’s team is comprised of Paul Gourvitz, President include media training, reputation specialists with expertise in areas FineMan PR management, crisis communica- specific to our clients’ needs, prod- Gourvitz Communications con- tion plans and drills and litigation ucts and services. 150 Post Street #620 tinues to be a leader in the world communications. San Francisco, CA 94108 of Broadcast Public Relations. We Bruce Hennes is one of the re- 415/392-1000 are the only company that can do gion’s best-known crisis special- coYne Public Fax: 415/392-1099 an Internet Media Tour with legit- [email protected] ists and an in-demand speaker at Relations www.finemanpr.com imate online sites and quantified law firms, bar and trade associa- metrics for the UVPM’s we deliv- tions on the subject of crisis com- 5 Wood Hollow Road er. GCI also continues to set the munications. For the past three Parsippany, NJ 07054 Consistently recognized as one bar high for its participant media years, he’s been the plenary speak- 973/588-2000 of the top public relations firms, tours, called coops. er at the American Bar Associa- www.coynepr.com Fineman PR — founded in 1988 We never cancel tours and when tion’s Leadership Conference. and headquartered in San Francis- we give guarantees we can provide Nora Jacobs, a three-time Silver 5 Bryant Park co — specializes in crisis commu- confirmation of those guarantees. 28th Floor Anvil winner, has decades of agen- New York, NY 10018 nications, brand messaging, com- GCI has added new partners for cy experience creating and carry- 212/938-0166 munity relations and multicultural coops guaranteeing that no client ing out strategic communications communications. will ever hear the words “we do 12400 Wilshire Boulevard Fineman PR’s high-profile cri- not have a tour for you.” _ Continued on page 44

ADVERTISING SECTION | www.ODwyERPR.COM | JANUARy 2016 43 Profiles of Crisis Communications Firms

tries. Joele FRanK, lenges or crises; build trust and HENNES COMMUNICATIONS ICR’s clients range from emerg- support among key stakeholders; _ Continued from page 43 ing, pre-IPO companies to mature WilKinson and strengthen the organization’s multinationals, seeking counsel in bRiMMeR KatcHeR credibility, reputation, and brand. a variety of high-stakes situations, Successful execution requires whether it’s preparing for an IPO, 622 Third Avenue, 36th Floor superior counsel, judgment and plans for clients making consumer paving the way for a merger, man- New York, NY 10017 expertise, broad experience, and and industrial products, and those aging a crisis, rebuilding a reputa- 212/355-4449 a comprehensive, effective and in healthcare, biotechnology, edu- tion, or communicating a signif- [email protected] intelligent approach for communi- cation, chemicals and plastics. icant change in a business model www.joelefrank.com cating to all stakeholders. For over Howard Fencl has significant or strategy. 45 years companies and institu- experience in crisis communica- Today, ICR is one of the largest One Sansome Street, Suite 2800 tions around the world have select- and most experienced independent San Francisco, CA 94104 ed and relied on Kekst to provide tions, media training and digital 415/869-3950 distribution of news, having spent communications and advisory that counsel and support across a many years managing broadcast firms in North America, maintain- Joele Frank, Managing Partner wide range of disciplines includ- newsrooms. ing offices in New York, Norwalk, Matthew Sherman, President ing: corporate & financial com- Until this past June, Thom Fla- Los Angeles, Boston, San Francis- munications; specialized investor dung was managing editor of The co and Beijing. The firm marked When an unexpected, out-of-the- relations; mergers & acquisitions, Plain Dealer. Prior to that, he was 2015 with another year of double ordinary event threatens a com- shareholders activism & corporate M.E. for the Detroit Free Press, digit growth, the launch of ICR pany’s operations or reputation, governance; IPOs & spinoffs; crisis Akron Beacon Journal and St. Capital, an independent capital a fast and intensive response is communications; bankruptcy and Paul Pioneer Press. markets advisory subsidiary, and essential to prevent or mitigate se- restructurings; and litigation and For six consecutive years, a new brand identity. In January rious damage. We have extensive regulatory support. Hennes Communications has won 2016, ICR will host the 18th con- experience in delivering unique the Gold Award from the Public secutive ICR Conference, Wall solutions for unique situations, in- l.c. WilliaMs & Relations Society of America — Street’s premier investor event for cluding earnings surprises; short Greater Cleveland Chapter for its growth companies. attacks; accounting irregularities; associates crisis-related work and its Crisis regulatory actions and government Comm Newsletter. The crisis work investigations; management chang- 150 N. Michigan Avenue, Suite 3800 included helping a public health inventiv HealtH es; facility closures and workforce Chicago, IL 60601 system navigate criminal prose- reductions; labor disputes; facility 312/565-3900 Fax: 312/565-1770 cution of a member of its man- PR GRouP disasters and workplace violence; data security breaches; consumer [email protected] agement team and a program for www.lcwa.com an Australian forestry company boycotts; and product recalls. 450 West 15th Street facing sensational media reports We are immediately available Kim Blazek Dahlborn, Pres. & CEO New York, NY 10011 USA to our clients during all phases of about threats to wildlife caused 212/229-8400 Gary Goodfriend, Executive VP by its logging operations. In 2009, crisis planning and response. And Fax: 212/229-8496 Crisis communications requires Hennes Paynter won the PRSA www.inventivhealth.com/PR when a client is in the spotlight, we Cleveland Chapter’s coveted [email protected] help determine how best to control speed, sensitivity and strategy. “Best of Show” award for its work Twitter: @inventivPR the dialogue, take the initiative, fix L.C. Williams & Associates with another agency on the nation- blog: blog.inventivhealth-pr.com what’s broken and gather support. (LCWA) has successfully guided al peanut butter recall and in 2013, We give our clients the training and clients — from Fortune 500 com- the firm again won “Best of Show” Jeanine O’Kane, U.S. Managing tools necessary to hit the ground panies to non-profit organizations for its response when a passenger Director running when a crisis strikes. — through some of their worst-case ferry accident in New York City’s scenarios, including product recalls, Financial District injured more The global public relations group KeKst lawsuits, Chapter 11 bankruptcies, than 60 passengers. of inVentiv Health helps launch government regulations, restructur- brands and build the reputations of ing and reorganization initiatives, companies working to improve hu- 437 Madison Avenue, 37th Floor social media firestorms, employee icR man health. With an integrated ap- New York, NY 10022 www.kekst.com and labor relations issues, work- proach to communications, inVen- 212/521-4800 place accidents, natural disasters, 685 Third Avenue, 2nd Floor tiv Health Public Relations Group environmental crises and more. New York, NY 10017 includes four agencies that offer Today, a crisis can take root in Fax: 646/277-1201 James Fingeroth, Chairman best-in-class capabilities spanning Jeremy Fielding, President & CEO hours if not minutes. Our social me- www.icrinc.com public relations, digital and social dia response team monitors chatter media, medical and scientific edu- Thomas M. Ryan, CEO, Many companies or institutions constantly so that we can provide Co-Founder cation, and analytics and measure- will confront unforeseen events the real-time counsel and execu- Don Duffy, President ment. that could alter their future, pose tion needed to minimize and turn Our teams create communica- unprecedented challenges and po- around negative issues. LCWA’s Established in 1998, ICR part- tions that drive corporate value, tentially set them on a new course experienced crisis communications ners with companies to optimize enhance brand perception, and that will redefine the organization professionals are available 24/7 to transactions and execute strate- deliver on the bottom line. Agen- and significantly impact key stake- help prepare executives and man- gic communications programs cies within inVentiv Health Public holders. What is required in these age communications to targeted au- that achieve business goals, build Relations Group include: Allidura circumstances is an expert, expe- diences, channels and media. credibility and enhance long-term Consumer, Biosector 2, Chamber- rienced strategic communications We also conduct detailed crisis enterprise value. The firm’s highly lain Healthcare PR, and Chandler partner to work with senior man- planning for our clients — antici- differentiated service model, which Chicco Agency. agement and a Board of Directors pating potential crises and outlin- pairs capital markets veterans with The broad scope of inVentiv to: articulate a new business strate- ing process, messaging, roles and senior communications profession- Health Public Relations Group is gy and a vision for success; explain responsibilities, and conducting als, brings deep sector knowledge powered by inVentiv Health, a glob- an enterprise-transforming event spokesperson training, so that the and relationships to more than 500 al, top-tier, clinical and commercial and its significance; successfully entire team is ready to take action clients in approximately 20 indus- professional services company. navigate complex business chal- if a crisis should occur.

44 JANUARy 2016 | www.ODwyERPR.COM | ADVERTISING SECTION

Profiles of Crisis Communications Firms

MaRKetinG Marketing Maven is 8(a) certi- [email protected] The worst time to plan for a cri- fied by the U.S. Small Business sis is in the midst of one. When Maven cRisis Administration, Women’s Business Richard Tauberma, Executive Vice an emergency situation arises, the coMMunications Enterprise (WBE), has WOSB sta- President right response is crucial to help tus with the government and DBE, [email protected] protect your reputation — and CUCP and CPUC certification. often, your bottom line. Padil- 135 East 57th Street, 4th Floor When trouble befalls a brand New York, NY 10022 or organization, reputations can laCRT’s highly experienced Cri- Phone: 212/967-5510 MaRX laYne be made or broken in a matter of sis Consultancy team prepares to www.MarketingMavenPR.com hours, or even minutes. During deal with any worst-case scenario. & coMPanY this crucial time, a company can And if trouble strikes, day or night, Los Angeles Headquarters we’re just a phone call away. We’ll 310/994-7380 protect — even enhance — its 31420 Northwestern Hwy., #100 standing with its key stakehold- help tell clients’ stories clearly, co- Farmington Hills, MI 48334 ers, or it can sustain damage that herently and credibly, whether they Lindsey Carnett, CEO & President 248/855-6777 Ext. 105 are speaking to the media, employ- [email protected] [email protected] is widespread and long-lasting. That’s why clients across indus- ees, shareholders or government Natalie Rucker, VP of Business www.marxlayne.com officials. Development tries and around the globe rely on We understand the urgency of a [email protected] Michael Layne, Managing Partner MWWPR, whose crisis counselors John Krisiukenas, Managing Di- possess an exceptional depth of crisis. That’s why you can contact rector, NY Marx Layne professionals have expertise and experience. We help the PadillaCRT Crisis Consul- [email protected] years of experience handling cri- clients with vulnerability assess- tancy team anytime — day, night sis communications issues. We are ments, crisis plan development/ and weekends — by calling 1-877. Bicoastal integrated marketing frequently retained by leading na- updates, crisis simulation/media PR.ER.911. and strategic communications tional law firms to help them guide training, communications counsel Is your company or organization firm, Marketing Maven, focuses their clients through the media and on-site support in the midst prepared to manage a crisis situa- on media relations, investor rela- frenzy that often erupts during a of incidents. Just as important, our tion? PadillaCRT’s Crisis IQ helps tions, issues management, crisis company’s most trying times. team manages the aftermath of a to answer that question. This tool communications and public affairs. Critical issues from industrial crisis to restore trust and reputation is based on proven crisis-response We are in constant communication accidents, death on the premis- in a company. methodologies. Want to know with key financial media, analysts, es, food-borne illness and envi- We approach crisis engagements more? Visit crisisiq.padillacrt.com. shareholders and influencers on ronmental pollution, to boycotts, with reputation management best behalf of our clients. From tradi- strikes and corporate fraud have practices, total stakeholder en- tional earned media to new forms PePPeRcoMM, all been expertly handled by our gagement and digital media sav- of social engagement, Marketing senior executives. vy. Using MWWPR’s proprietary inc. Maven drives conversations while During crisis events, Marx Crisis Action Protocol, we thor- maintaining a positive reputation Layne crisis counselors are on- oughly and meticulously prepare 470 Park Ave. South, for clients by delivering newswor- 4th Floor North call 24/7/365. Our team members for any potential crisis, regardless thy messages to key audiences, us- New York, NY 10016 are experienced in working with of the magnitude. Our planning ing a range of platforms. 212/931-6100 legal advisors, police departments carefully considers the impact on [email protected] and municipalities while keeping all audiences including customers, www.peppercomm.com company executives apprised at employees, vendors, shareholders, all times of the crisis situation as government officials, NGO’s, com- Steve Cody, Co-CEO & Co-Founder it unfolds. munity leaders, traditional media Ed Moed, Co-CEO & Co-Founder We also train company spokes- and social media. Consequently, Ted Birkhahn, Partner & President persons in the development of key when a crisis hits, we can react Ann Barlow, Partner & President, West Coast speaking points and delivery of immediately with a multi-channel messaging. Using the latest media Deborah Brown, Partner & Manag- approach that addresses the diverse ing Director technology, our executives tap into needs of each critical constituency, Jacqueline Kolek, Partner & Man- the power of social media to moni- helping you when you need it most. aging Director tor sentiment and provide direction Maggie O’Neill, Partner & Manag- on how to protect and manage the ing Director client’s brand. Additionally, we PaDillacRt understand how to leverage social Peppercomm is an independent- media tools as part of an arsenal to 1101 West River Pkwy., #400 ly owned 20-year-old integrated respond rapidly, whether the crisis Minneapolis, MN 55415 communications and marketing 612/455-1700 agency headquartered in New occurs in Detroit or in any other re- PadillaCRT.com gion of the nation. York with offices in San Francisco, Lindsey Carnett, CEO and President From privately held entities to Brian Ellis, Executive Vice President Boulder and London. of Marketing Maven. Fortune 500 companies, Marx Bob McNaney, Vice President Everyone loves a good listener — Layne has a twenty-year history of and at Peppercomm, we’re always successfully developing proactive, PadillaCRT is a top 15 indepen- paying attention. We’re a strategic From high profile litigation, comprehensive crisis communica- dent public relations and communi- partner that listens to uncover your bankruptcy or restructuring an- tions plans that are in place before, cations company. Its 200 employee business objectives. Then we lis- nouncements, analyst calls with during and after a crisis. owners use insightful strategies to ten to your audiences to learn what media, public affairs issues with help clients develop deep connec- they need and how they think. We utilities companies, law enforce- tions with the people who are im- look around corners to see what’s ment association communications, MWWPR portant to their success. Its 360-de- coming next, and help our clients mergers and acquisition stakehold- gree approach uses research, creatively push boundaries while er communications to reputation 304 Park Avenue South branding, advertising, design, dig- avoiding minefields and mitigating management for educational in- New York, NY 10010 risk. 212/704-9727 ital, social, mobile, media relations stitutions, our strategic execution www.mww.com and crisis management expertise to Founded in 1995 by Steve Cody is core to the success of our cam- build corporate and product brands and Ed Moed, Peppercomm began paigns for financial and profession- Carreen Winters, Executive Vice with customers, investors, employ- as a traditional PR agency and has al services clients. President, Corporate Comms. ees and communities. evolved into fully integrated firm

46 JANUARy 2016 | www.ODwyERPR.COM | ADVERTISING SECTION w Profiles of Crisis Communications Firms with a focus on financial and pro- Minneapolis and change management. In par- response plans to help our clients fessional services, B2B industrial 211 1st Street, Suite 300 ticular, Ruder Finn has helped cli- avoid crisis — but to effectively and consumer lifestyle and the Minneapolis, MN 55401 ents through crises in healthcare, handle them when they arise. technology that serves them all. 612/ 672-9842 including regulatory activity and The difference is results at Sachs Our combined years of deep cat- community backlash; technology, Media Group. egory experience and love of what Santa Barbara including privacy and security; and 915 Saint Vincent Avenue we do shapes our work. We engage Santa Barbara, CA 93101 consumer, including unforeseen saRD veRbinnen your audiences on every level and 805/617-2832 events and product quality issues. set your brand apart. And we do Ruder Finn’s expertise lies in & co. all this to help your bottom-line Brandon Edwards, Founder & CEO helping clients anticipate, prepare and build your business. So get in Joanne Thornton, Founder & CAO for and respond to crises and shape 630 Third Ave., 9th Fir. touch. We’re all ears. Kriste Goad, CMO stakeholders’ opinions at critical New York, NY 10017 Phil Stone, COO times. The agency takes a system- 212/687-8080 atic and comprehensive approach www.sardverb.com We are health care crisis spe- Public to planning and managing crises cialists. We understand that issues including risk mapping, influencer George Sard, Chairman & CEO coMMunications can become crises in the blink of and community engagement, glob- Paul Verbinnen, President an eye, and when that happens inc. al media relations, public policy, health care organizations can’t af- materials development, advocacy Sard Verbinnen & Co is a lead- ford their agency to have a learning One East Wacker Drive, 24th Floor engagement, and internal commu- ing strategic corporate and finan- curve. ReviveHealth has the deep Chicago, IL 60601 nications tactics. The crisis and cial communications firm with industry expertise and issues man- 312/558-1770 issues team also works closely offices in New York, Chicago, San Fax: 312/558-5425 agement experience to navigate the with Ruder Finn’s award-winning Francisco, Los Angeles, and Lon- www.pcipr.com complex health care legal, regula- digital practice, RFI Studios, to de- don. We provide communications tory, and business landscape. sign and deploy innovative online counsel and services to clients Jill Allread, APR, CEO As one of the nation’s top 10 and social media communications including multinational corpora- Pamela Oettel, CFO and COO firms for health care strategic com- strategies and tools to monitor and tions, smaller public and private Craig Pugh, President munication, ReviveHealth has ex- respond to online conversations, companies, investment firms, fi- perience in every market and on and to keep ahead of the rapid nancial and professional service Protesters are attracting media nearly every issue. Beyond the spread of information to protect firms, and high-profile individuals. crews outside your gates, your legion of crisis situations the firm reputation. This includes predic- The firm’s highly experienced board chair has been accused of has managed across industries, tive analysis tools for monitoring senior professionals provide sexual harassment, a new study ReviveHealth provides litigation and managing online firestorms, sound, objective advice and exe- questions your company’s miracle support and issues management combining traditional social me- cution support to clients across a drug. Each situation could be your expertise for small companies and dia monitoring with sophisticated broad spectrum of industries. Our organization’s undoing. large organizations alike. We have social network analysis to provide work encompasses corporate posi- With experience, senior coun- developed a special expertise in insight into what is getting traction tioning, media relations and inves- sel Public Communications Inc. managing “life events” for spe- online and what conversations are tor relations, transaction commu- helps clients manage crises on- cialty providers and health systems line, in the news, on the air and predicted to increase. nications, litigation support, crisis dealing with union organizing and communications, special situa- in the C-suite. The core princi- strikes, mergers & acquisitions, ples remain the same. Assess the tions, and social media and online and payor/provider contract issues. sacHs MeDia communications. situation. Communicate clearly With a specialized focus and ex- and honestly. And do it quickly We are regularly cited as one of pertise, ReviveHealth tackles the GRouP the top M&A and crisis communi- to protect the client’s reputation. convergence of health care and Those first few hours can make cations advisors in North America. wellness by working with clients 114 S. Duval St. Founded in 1992, our firm is rec- the difference between a crisis that who provide solutions to the issues Tallahassee, FL 32301 is contained and soon forgotten, ognized for delivering candid and that face providers, employers, and 850/222-1996 thoughtful strategic advice, excel- and one that becomes part of your consumers. Fax: 850/224-2882 media boilerplate. Our counselors www.sachsmedia.com lent written product and tactical bring strategies and calm. And we Facebook.com/SachsMedia execution, and tireless advocacy continuously adapt crisis man- RuDeR Finn, inc. Twitter.com/SachsMediaGrp on behalf of our clients. agement principles to a world in Our senior professionals are which good news and bad, fact and 301 East 57th Street Sachs Media Group is renowned actively engaged in both counsel rumor, travel at lightning speed, New York, NY 10022 for helping clients successfully and implementation. Their diverse disseminated by anyone with a 212/593-6400 navigate disaster. The key priority backgrounds and expertise, un- laptop, cell phone, blog or Twitter is to positively respond to a cri- paralleled relationships and cred- account. Kathy Bloomgarden, CEO sis — preventing inaction, or the ibility with the media, and deep Louise Harris, Chief Global Strat- understanding of the investment We are always on call to coun- egist wrong action, from becoming a sel clients in crisis. And, when “crisis within a crisis.” community drive the firm’s ability to help our clients manage complex things are calm, we help our cli- Ruder Finn, a leading indepen- Calm, candor and class — our situations and communicate to mul- ents avoid, anticipate and prepare, dent global communications agen- choice to enhance, not just main- tiple constituencies successfully. so that if a crisis does strike, it be- cy, has vast experience navigating tain, a client’s reputation. We take comes the type that is soon forgot- high-profile public crises at trans- a client from defense to offense — ten. We can help. Let’s talk. formational moments for some of leading the way to higher ground, the world’s biggest institutions and where a foundation for the future The February issue of O’Dwyer’s organizations. Our dedicated team is established. ReviveHealtH of experts have been rapidly de- Our senior team comes from the will profile environmental PR firms, ployed globally to manage crises ranks of the media and govern- as well as public affairs firms. If you 209 10th Avenue South ment, giving the firm outstanding would like to be profiled, contact Suite 214 and issues in the areas of litigation, Nashville, TN 37203 regulation, service and quality, em- relationships to draw upon and ex- Editor Jon Gingerich at 615/742-7242 ployee safety, executive pay scruti- cellent news judgment in crafting 646/843-2080 or thinkrevivehealth.com ny, privacy, data security, product effective messages. We are skilled [email protected] [email protected] recalls, public health, restructuring in devising and executing quick

ADVERTISING SECTION | www.ODwyERPR.COM | JANUARy 2016 47 Profiles of Crisis Communications Firms

scHneiDeR Danielle Newman-Biczak, Firm few. Unlike many smaller firms, and workplace violence. We ex- Member, Chicago Office we have not built practice special- cel at working with in-house and associates Lt. Gen. H. Steven Blum, (USA ties limited to one or two indus- outside legal counsel and corpo- Ret.), Managing Director and Prac- tries. Because we enjoy a broad rate communications teams to de- Member of the Worldcom Public tice Lead, Washington, DC worldview and are students of our vise communications strategies to Relations Group profession, we can share differ- dovetail with the legal strategy. 2 Oliver Street, Suite 402 Sitrick and Company is widely regarded as one of North Amer- ent approaches and best practices Boston, MA 02109 across our client base. 617/536-3300 ica’s leading strategic and crisis stanton [email protected] communications firms. While it We believe in building partner- www.schneiderpr.com has substantial practices in corpo- ships with our clients. We work Public Relations rate, financial, transactional, repu- quickly and immerse ourselves & MaRKetinG Joan Schneider, Chief Execut Offi- tational and crisis communications, fully to understand a client’s oper- cer & Founder ations, culture, storylines, oppor- Phil Pennellatore, President Sitrick is best known for represent- 880 Third Ave. ing clients facing sensitive issues, tunities and issues. We then build thoughtful communications pro- New York, NY 10022 including reputation management, 212/366-5300 A hallmark of Schneider Associ- grams that deliver the right mes- ates’ 36-year history is our ability complex litigation, problems em- Fax: 212/366-5301 anating from short-sellers, mergers sages to the right constituencies [email protected] to counsel companies and individ- using the right vehicles. uals during a crisis situation. While and acquisitions and restructurings. www.stantonprm.com we hope our clients never face a The New York Times called Sitrick Stanton Public Relations & Mar- crisis, we stand ready when a ma- “The City’s Most Prominent Crisis soloMon keting helps clients fully contain jor issue threatens a company’s Management Firm.” Sitrick is not a MccoWn & crisis situations by managing as- growth or reputation. traditional PR firm. BusinessWeek sociated media coverage, develop- SA has been relied upon to han- said, the “firm is known for going coMPanY, inc. ing proactive campaigns to offset dle communications for everything atomic on opponents, using ‘truth reputation damage, and repairing from white-collar crime, product squads,’ ‘wheel-of-pain’ tactics and 177 Milk Street, Suite 610 relationships with key audiences. recalls, fires, accidental on-the- high-profile journalists (who write Boston, MA 02109 We work effectively alongside le- job deaths, securities fraud, sexu- profiles).” The general counsel of 617/695-9555 gal counsel, executives and third www.solomonmccown.com al harassment, legal issues, social a major publicly-traded company parties to help organizations of all or digital media issues, and oth- wrote simply in an email, “You Twitter: @SolomonMcCown sizes deal with any crisis situation er business situations requiring saved the company, literally.” The they may encounter. firm’s senior executives include 54 West 40th Street a prompt response. Through the New York, NY 10018 Our experience spans a variety of years, we have been successful in former reporters, editors and cor- 917/336-7427 challenges including corporate lit- averting crises through preparation respondents from such media orga- igation, consumer and special-in- and creating solid, actionable plans nizations as The New York Times, Helene Solomon, CEO terest protests, CEO transitions, prior to any crisis occurring. Wall Street Journal, Bloomberg, Ashley McCown, President workplace misconduct, financial Schneider Associates is a full-ser- Barron’s, Forbes, The Los Angeles [email protected] improprieties, environmental is- vice public relations and integrated Times, San Francisco Chronicle, sues, and product tampering, to marketing communications agen- CBS Television and NBC Televi- With offices in Boston and New name a few. We work with our cy specializing in Launch Public sion. Please visit www.sitrick.com York, Solomon McCown (SM&) ® clients to preemptively incorpo- Relations , a proprietary method for more information on the firm supports clients that face com- rate crisis planning into commu- of launching new and revitalizing including a list of current and for- plex, mission-critical issues at the nications programs and provide iconic products, services, compa- mer clients for which its work has intersection of public policy and top-level strategic guidance to help nies, institutions and communities been public. business. The firm works with- protect corporate and brand rep- to build awareness, excitement, in healthcare and real estate and utation before, during, and after and sales. Visit www.schneiderpr. sloane & with corporations and non-profit crises. com. organizations to deliver integrat- We take the same approach in coMPanY ed communications strategies that crisis management that we do in sitRicK anD include: messaging, media rela- our everyday work: ask the tough 7 Times Square, 17th Floor tions & training, digital and social questions, challenge assumptions, coMPanY New York, NY 10036 campaigns, and development of develop bold solutions, and exe- 212/486-9500 creative content that help clients www.sloanepr.com cute effectively. 800/288-8809 achieve their goals. www.sitrick.com We believe that at the core of ad- Elliot Sloane, CEO WebeR Darren Brandt, Whit Clay, Manag- vancing an organization’s mission Los Angeles ing Directors is protecting it. Crisis planning and sHanDWicK 310/788-2850 management is a defining strength of our organization. Our national- Sloane & Company is a special- 909 Third Avenue New York ist public relations firm that focus- ly-recognized senior team of crisis New York, New York 10022 212/573-6100 es principally on corporate and managers comes from journalism 212/445-8000 financial media relations, investor and politics. We have developed www.webershandwick.com Chicago relations, crisis communications, crisis plans for corporations, in- 312/775-6744 transaction support, business to stitutions, and mission-focused Micho Spring, Chair, Global Cor- business public relations, and pub- organizations, and have played porate Practice San Francisco lic affairs. We provide both strate- a key role in many sensitive and 617/520-7075 415/369-8470 gic counsel and tactical support to complex issues including those [email protected] leading public and private compa- involving public agencies and Peter Duda, Executive VP/Man- Washington, DC nies, both domestically and around non-profits, data breaches, public 443/977-7215 agement Supervisor, Co-Head the world. health issues, labor negotiations Global Crisis and Issues

Our clients represent a wide ar- and strikes, bankruptcies and busi- 212/445-8213 Michael S. Sitrick, Chairman & CEO ness failures, accusations of sexual [email protected] Tom Becker, Head of NY Office ray of industries — healthcare, fi- nancial services, technology, tele- harassment and abuse, Title IX, Mark Veverka, Head of San Fran- _ Continued on page 50 cisco Office com, media and travel to name a state and federal investigations,

48 JANUARy 2016 | www.ODwyERPR.COM | ADVERTISING SECTION

Profiles of Crisis Communications Firms

allows clients the opportunity to wEBER SHANDwICK stress-test plans and messaging in _ Continued from page 48 an environment that mimics re- al-time social and broadcast media pressures. All of our crisis response ORDER THE ONLY trainings are paired with discus- sions of proactive approaches that Lance Morgan, Chief Communica- can mitigate risk and minimize tions Strategist damage in event of a crisis. 202/585-2785 PRINTED DIRECTORY [email protected] Weiss PR Rod Clayton, Executive Vice Pres- ident, Co-Head Global Crisis and 1101 E 33rd Street, Suite C303 OF PR FIRMS! Issues Baltimore, MD 21218 +44-20-7067-0431 443/451-7144 [email protected] www.weisspr.com O'Dwyer's is the #1 source for In the digital and globally inter- Ray Weiss, President connected world we live in today, [email protected] researching public relations firms the immediacy of events impacts everything — from seismic glob- Jessica Tiller, Executive VP and outside PR counsel. We've been al business and policy issues to [email protected] the seemingly insignificant sec- ond-to-second conversations on Matt Pugh, Vice President connecting clients and PR firms for 45 social media. We all operate “In [email protected] the Now,” where everything is Founded in 2008, Weiss PR, Inc. years through our Directory of PR firms. knowable and sharable as events helps businesses and non-profit or- unfold through the 24-hour news ganizations reach, engage, and in- cycle, citizen journalists, content fluence the right audiences in order aggregators that prioritize trending to achieve their communications topics and stories and, of course, and business objectives. social media. We serve organizations in five Our global Crisis practice encom- key industry sectors — Construc- passes a team of senior profession- tion (including commercial real es- als who possess an unparalleled tate development, architecture, de- mastery of protecting corporate sign, and engineering); Healthcare reputation in the digital age. Work- and Employee Benefits; Profes- ing in partnership with our clients, sional Services; Technology; and we understand that preserving cor- Nonprofit Organizations. While the porate and brand reputations are specific services we offer vary by the highest priorities. We ensure client, we focus primarily on me- that all constituencies that have a dia and influencer relations, social stake in the outcome are addressed, media, and marketing services, all and are expert in managing social of which are anchored by strategic and digital, as well as traditional communications planning. media. As such, Weber Shandwick In addition, we have extensive offers the full cycle of issues and experience in crisis communica- crisis management. tions, including strategy develop- Our Crisis practice has provid- ment and rapid response imple- ed counsel to many Fortune 500 mentation for both corporations companies and we meet their needs and individual executives. Our with expertise and insight. We background features work on cri- have successfully managed crises ses for government agencies, na- $95 in a wide number of areas includ- tionally-recognized corporations, ing environmental and safety is- commercial real estate firms, and sues, litigation, activist campaigns, healthcare organizations, among “O’Dwyer’s Directory of PR firms is the finest political pressure at the local, others. source of information on PR firms.” regional and state level, regulato- At Weiss PR, you’ll find ideas ry actions, operational crises and built on strategy — not egos — — Howard Rubenstein, President negative press. We have managed from a team of senior-level pub- Rubenstein Associates environmental disasters and prod- lic relations professionals who are uct recalls, proxy battles, federal committed to providing exception- “Up-to-date, indispensable resource. Saves time investigations, investigative media al service, great work, and measur- reports and board disputes. able results.  and money. Every PR pro should have one.” In addition to strategic counsel, Weber Shandwick offers educa- — Robert L. Dilenschneider tional tools and trainings to prepare The Dilenschneider Group clients for a potential crisis. Since View & download profiles of 2010 we have conducted interac- hundreds of PR firms specializing in www.odwyerpr.com tive, multimedia crisis simulations a dozen industry areas at: with firebell, our award-winning www.odwyerpr.com 866/395-7710 proprietary simulator tool, which

50 JANUARy 2016 | www.ODwyERPR.COM | ADVERTISING SECTION People in PR seum” campaign, as well as a Brand Builder partment of Homeland Security and ran Gerald Wollan, 93, Ex Award from the Publicity Club of Chicago. his own shop since exiting CreativeFuture Koziol also leads PCI Cares, a program in August. He also was a PR aide at the Padilla/CRT Vice Chair, she helped create that promotes the agen- Democratic National Convention Com- dies at 93 cy’s involvement in volunteer and charity mitee in 2008.  efforts. That program won a national Com- erald Wollan, 93, who retired in 1987 munitas Award for Leadership in Commu- as Vice Chair- nity Service. Landry shifts to Tanis as Gman of Padilla She joined PCI in 1999 as an Assistant EVP & Speer, Minneapolis, Account Executive.  died Dec. 15. ichele Landry, VP of Corporate Wollan was Secretary Cushman & Wakefield Communications for semicon- of the PR Society of Mductor maker America in the 1960s lists Murphy for PR Spansion, has moved and President of its to Tanis Communica- Minnesota chapter. He tefanie Murphy, who handled global tions as an Executive founded Wollan and Wollan communications for LaSalle Invest- V P. Wollan with his wife, Sment Management, has signed on Landry is charged Lois, in the 1960s. It with commercial real with growing PR and was merged in the 1970s with P&S. estate giant Cushman employee communica- He was Chairman of the Arthritis Foun- & Wakefield as VP of tions practices for the dation and taught at the University of Min- Global PR. Silicon Valley-based Landry nesota and College of St. Thomas. He was C&W in Septem- tech agency. noted at P&S for training young PR profes- ber was acquired by Her resume spans the sionals. DTZ in a $2 billion agency and corporate realms. She directed Born in Glenwood, Minn., Wollan won deal to mount a glob- PR and executive communications for Op- five battle stars while serving in the Army al challenge to the in- enwave and was a Senior VP for The Weber during World War II. His unit saw action dustry-topping CBRE Murphy Group.  during the Battle of the Bulge. After the war Group and JLL. he worked for the Wisconsin News Service, Murphy, based in La Crosse Tribune, Baxter Labs and Mod- Chicago, takes a newly created post over- Steinreich signs ern Medicine. seeing the broker’s worldwide reputation Seaman He was married in 1979 to Ottilie “Billie” management practices and brand building. (Bergdahl) Poindexter, who died in 2014. She was stationed in London and Chicago ort Lee, NJ-based Steinreich Com- An ardent golfer, he won Wisconsin Coun- for LaSalle, owned by JLL, and earlier han- munications has appointed Daniel ty and state amateur titles. dled comms. for Penrose Financial in Lon- FSeaman, a former Surviving are children Eric Wollan; Chris don. She was also at CKPR and Edelman in Director of Israel’s gov- Wollan; Lisa Wollan, and grandchildren, Chicago. ernment press office, as great grandchildren, and stepchildren.  Murphy reports to Corporate Comms. Managing Director of Chief Brad Kreiger.  the firm’s Israel head- PCI names Koziol Senior quarters in Tel Aviv. MPAA Casts Ortman as In the new role, Sea- VP man will be responsible VP of Comms for coordinating the hicago-based agency Public Commu- firm’s communications Seaman nications Inc. has promoted Wendi hris Ortman, former VP of Commu- staff, which boasts cli- CKoziol to the role nications and Corporate Affairs for ents in travel and tour- of Senior VP. CCreativeFuture, has moved to the Mo- ism, healthcare, education, technology and Koziol, who has been tion Picture Association government. with the Worldcom of America as VP of Prior to his decade of service as Israel’s unit for sixteen years, corporate communica- press office director — during which he has provided strategic tions. served under six prime ministers — Sea- counsel and account Ortman takes over man was Deputy Director General of Isra- management for many for Kate Bedingfield, el’s minister of diaspora affairs. He was also of the firm’s largest and who stepped down to a Spokesman for the Israel Defense Forces most successful cam- Koziol become communica- and served as an attaché for the country’s minister of foreign affairs in New York. paigns, representing tions director for Vice Ortman clients in industries President Joe Biden in Steinreich, which was founded in 2002 ranging from healthcare to education and August. He reports to by CEO Stan Steinreich, now has offices in cultural institutions. EVP for global comms., Laura Nichols, at New York, New Jersey, Washington, Lon- Her work for the agency has resulted in the trade group for Hollywood’s six major don, Los Angeles, Frankfurt and Tel Aviv. several awards, including a MarCom Na- studios. Last year, Steinreich’s daughter, Ariella tional Platinum Award for the Museum of Ortman was previously Deputy Press Steinreich, joined the firm as Media Rela- Science and Industry’s “Month at the Mu- Secretary and Spokesman for the US De- tions Director. 

www.ODwyERPR.COM | JANUARy 2016 51 OPINION Professional Development Disclosing a CEO Illness An obligation to inform By Fraser Seitel Regulations regarding executive illness his cancer had returned were true, the are fuzzy. The Securities and Exchange CEO denied it and said he suffered from a n his youth, 92-year-old Sumner Red- Commission has effectively punted on “hormonal imbalance.” stone, executive chairman of Viacom, requiring companies immediately to an- A day later, Apple “corrected” that false- IInc. and CBS Corp, cut a dashing swath. nounce the status of an executive’s physi- hood to reveal that Jobs’ medical problems Young Redstone graduated first in his cal or mental health. The SEC does require were “more complex.” For the next two class at Boston disclosure when a CEO is “unable to per- years, Apple tiptoed through the rain- Latin School, form his or her responsibilities.” This is drops in response to increasing questions graduated from the “out” Viacom has used, acknowledging about the founder’s health, right up until Harvard Col- that while Executive Chairman Redstone the moment in 2011 when Jobs took his fi- lege and Harvard hasn’t been to the office in two years, he nal “leave of absence” from Apple and died Law, served as still “listens via phone to Viacom and CBS a few months later from the fatal disease an Army lieu- board meetings.” he and his company had tried so vigorous- tenant in World Without regulation to guide them, the ly to hide for a decade. War II and went guiding principle for public relations pro- Over time, other more enlightened, on to become a fessionals as to whether and how much shareholder-friendly CEOs have taken a multi-billionaire to announce is that of “materiality” — decidedly different tack. When Berkshire with media in- whether announcing the state or change Hathaway CEO Warren Buffet contracted Fraser P. Seitel has been a communications vestments in Co- of health will impact the buying, selling or prostate cancer in 2012, he immediate- consultant, author and lumbia Pictures, holding of a stock. ly announced it. So did JPMorgan Chase teacher for more than Twentieth Cen- In Redstone’s case — his former live-in CEO Jamie Dimon when he was diag- 30 years. He is the au- tury Fox, Orion, girlfriend has charged in a lawsuit that the nosed with throat cancer in the summer thor of the Prentice-Hall Paramount and of 2014. text, The Practice of Viacom executive chairman is imprisoned Public Relations. finally, Viacom,in his room, surrounded by plain-clothes Buffet and Dimon correctly recognized which he acquired security guards, can’t eat or drink, must that they work for their shareholders, not and led after a be carried to and from the bathroom and vice versa. And their communications hostile takeover. has all the mental acuity of a cricket — the counselors recognized that public com- For more than half a century, there was board does, indeed, have a fiduciary obli- panies have a responsibility to share such no more powerful figure bounding across gation to inform the shareholders. material announcements with the public. the entertainment landscape than Sumner Steve Jobs’ secret cancer Still, Redstone’s companies resist. Via- Redstone. But today, even though Red- Redstone’s isn’t the first high profile ill- com CEO Philippe Dauman, according stone continues to serve in executive ca- ness that has been kept secret from share- to the Los Angeles Times, claims he “calls pacities at both Viacom and CBS and con- holders. The most famous recent case was Redstone several times a week to discuss trols nearly 80% of the companies’ voting that of Steve Jobs. company business.” The Times doesn’t say shares, by all reports, the nonagenarian The Apple founder may have been a leg- whether Redstone even answers. commands all the power of a kumquat. endary creative and marketing genius, but In any event, what’s obligatory now is In fact, beyond a reported “perpetu- he cared little for corporate governance that Viacom and CBS stop the charade al desire for steak and sex” — neither of and shareholders. As Fortune once put it, and immediately terminate Sumner Red- which he apparently is able to tolerate — “Steve Jobs is considered one of Silicon stone’s management responsibilities on Redstone doesn’t do much of anything Valley’s leading egomaniacs.” the grounds that he is no longer mentally but sit in a darkened bedroom in his As a consequence, Jobs was equally leg- capable. 15,000-square-foot Beverly Hills mansion. endary for being secretive about his physi- They owe nothing less to the sharehold- And therein lies the problem, especial- cal condition. After a bout with pancreat- ers for whom they work.  ly if you’re a Viacom or CBS shareholder. ic cancer in 2004 that shook Apple’s stock (which, in full, despondent disclosure, I and shareholders, Jobs and Apple stead- am!). fastly refused to update the public on his PR news brief Redstone, and those who control his health. D S Simon partners with Guinness affairs, have steadfastly refused for him Cognizant of the reality, the Atlantic World Records to step down from his executive chair- wrote that, “Every time he sneezes, shares manship. The Viacom board claims he Record-breaking resource Guinness world Records of Apple catch a cold.” has teamed up with New york-based D S Simon Me- remains “mentally capable.” At the center Ultimately, Jobs and his impotent board dia for a joint marketing collaboration. of the confrontation between corporate — just like the feckless board members D S Simon Media will help brands promote their managements and shareholders — certain drawing large monthly checks at Red- Guinness world Records efforts by performing vid- to evolve into imminent lawsuits — is the stone’s Viacom — decided that the exec- eo services of those record-breaking attempts, and will promote and distribute those campaigns across question of a company’s obligation to dis- utive’s health was nobody’s business; not broadcast and social platforms for the purpose of cre- close the state of top management’s well- even the shareholders who, certainly in ating engaging, viral content. ness to shareholders. Jobs’ case, depended on the CEO’s health The initiative will both bolster the Guinness world It’s a public relations issue that has con- to sustain the company’s value. Records name, and will use record-breaking as a founded corporate managements, com- means of engaging consumers and generating media Jobs was so intent on hiding his illness coverage. munications counselors and securities from the public that in 2009, when The regulators for decades. New York Times asked him if the rumors

52 JANUARY 2016 | WWW.ODWYERPR.COM Financial Management New tax legislation impacts PR firms

By Richard Goldstein pressure to retain key employees. By this I ond tier assures bottom-line success when mean their compensation package has to the founding owners leave or phase down n October, at The Holmes Report’s Inde- mirror the larger more profitable firms. Ac- their firm participation. pendent PR firm Forum in Miami, Davis cordingly, the compensation to revenue per- Why equity participation works so well I& Gilbert, in conjunction with The Holmes centage is higher. A key retention technique, according to Report, announced the findings of an im- Of particular interest is that 73% of firms Rick, is to give discretionary bonuses, but portant survey re- do not share a portion of the firm’s annual pay them out over three years. If they leave, garding incentive profits with key employees who do not own they lose the balance. In this case the unpaid compensation pro- equity. Even larger majorities do not have a balance goes into a separate fund to use for grams currently program that allows key employees to buy future discretionary bonuses. being used at inde- equity or even a program to grant an equity When used correctly, this and other tools pendent PR firms. equivalent to key employees in the form of are proven ways to retain key staff. Here are some key phantom stock or contract equity. Tax legislation survey highlights: A phantom stock plan is simply an em- The Consolidated Appropriations Act 1. 24% of firms ployee benefit plan that gives selected em- (CAA), which includes the Protecting reported that their ployees — usually senior management — Americans from Tax Hikes (PATH) Act of top line revenue many of the benefits of stock ownership 2015, was enacted on December 18, 2015. had increased by without actually giving them company The PATH Act contains a host of tax pro- Richard Goldstein is more than 20% stock. visions that will impact individuals and a partner at Buchbind- er Tunick & Company over the prior year. Equity compensation is generally used by families and, for the most part, are taxpayer LLP, New york, Certified 24% reported that a startup company. Since most companies friendly. CAA also contains a few tax provi- Public Accountants. their revenues were lack the initial funds to get high quality sions outside of PATH. either flat or had employees, they use equity compensation The following provisions are made per- declined by 5% to fulfill this need. Equity compensation is manent: Enhanced Child Tax Credit; En- or more. According to DG, this reflects a a non-cash compensation that represents a hanced American Opportunity Tax Credit; growing chasm between the fastest growing form of ownership interest in a company. Enhanced Earned Income Tax Credit; De- firms and the slowest growing firms in the Companies that offer equity compensation duction for Educator Expenses; Parity for industry — the most significant gap DG has give employees stock options with the right Employer-provided Mass Transit and Park- seen in the three years they have conduct- to purchase shares of the companies’ stock ing Benefits; Deduction for State and Local ed the survey. Of interest, at least to me, is at a predetermined price, the exercise price. General Sales Taxes (helps those who live in the practice sector(s) of the fastest growing This right “vests” with time, so employees no tax or low tax states); 100% Gain Exclu- firms versus the slowest growing firms. gain control of this option after working for sion for Qualified Small Business Corpo- 2. Those firms experiencing the greatest the company for a certain period of time. ration Stock; Qualified Conservation Con- percentage of top line revenue growth had When the option vests, the employees gain tribution Breaks; IRA Qualified Charitable moved away from relying on a discretion- the right to sell or transfer the option. This Contributions; Favorable Rule for S corpo- ary annual bonus to employees. Instead, method encourages employees to stay with ration Donations of Appreciated Assets; Re- they incentivize employees through either the company for a long term. While I have search and Development Credit.  an annual bonus plan based upon pre-de- seen phantom stock used in the PR indus- termined objective criteria, or a long term try, I have not seen options used in smaller PR news brief incentive plan, or both. firms, less than $5.0 to $10.0 million in firm 3. For those firms using a long term incen- revenue. Adelson gets crisis help for tive plan, 60% structured these plans with a A high-performance staffing strategy Review-Journal purchase performance period of three years or more, Rick Gould CPA, J.D., managing partner A company controlled by casino billionaire Sheldon and use a variety of objective criteria to de- of Gould+Partners, wrote a chapter in his Adelson has brought in crisis PR counsel to navi- termine the amount of payments under the book, titled The Ultimate PR Agency Fi- gate its controversial purchase of the Las Vegas Re- plan. Criteria include firm net income, in- nancial Management Handbook. According view-Journal. Adelson, a kingmaker in Republican politics, bought dividual goals for specific employees, firm to Rick, turnover influences a great many the state’s largest paper in December through a shell revenue and firm profit margin. Of these costs, and — if allowed to grow too large company, sparking criticism over his conservative criteria, firm net income was the most used. — eats into costs, productivity and, thus, agenda and past showdowns with the publication. 4. The PR industry generally has a bench- profits in large bites. More profitable agen- The casino magnate, whose ownership wasn’t mark that employee compensation should revealed until days after the deal when the Re- cies are good at retaining great people, not view-Journal reported the story, hired crisis manager not exceed approximately 60% of revenue. only because they make servicing clients Mark Fabiani to tackle fallout. Fabiani’s assignment is Frankly, most PR firms I meet exceed this at attractive rates much easier, but because with News + Media Capital Group, an Adelson-con- benchmark. According to the survey, 22% they add significant value when the agency trolled entity that bought the paper for $140 million. of the firms indicated that they spend more is being sold. Review-Journal Editor Mike Hengel stepped down soon after Adelson’s role was revealed, citing an ad- than 60% of their fee income on employee Implementing a key staff-retention plan versarial relationship with Adelson’s family, according compensation. However, none of the firms is crucial to increasing performance and to staff reports. that grew top line revenue by more than rewarding loyalty, which ultimately max- Among editorial concerns raised by staff was an as- 20% spend as much as 60% of their fee in- imizes a firm’s value. According to Rick, a signment by the paper’s corporate ownership to track come on compensation. I’m guessing that Clark County judges, including one who has been in- firm is simply worth more when a strong volved in a large suit against Adelson. smaller firms may be under compensation second tier of management exists. The sec-

WWW.ODWYERPR.COM | JANUARY 2016 53 wASHINGTON REPORT Top Obama Aide to head comms. for GoFundMe

an Pfeiffer, one of President Obama’s top advisors for communications, has moved Dto crowdfunding start-up GoFundMe as VP of Communications and Policy. Pfeiffer, traveling press secretary and Com- munications Director for the 2008 presidential campaign, served in the White House as Com- ms. and Senior Advisor to the President. He Dan Pfeiffer stepped down from the White House in March. He is based in the Bay Area for Menlo Park-based GoFundMe, which helped raise more than $1 billion for users in 2015. A venture capital investor group this year bought a majority stake in GoFundMe, valuing the company around $600 million. Chief pleted the National Spherical Torus Experiment-Upgrade, a major Product Officer David Hahn said of Pfeiffer’s appointment: “It’s fusion facility that launches an extensive research program. “Com- inspiring to see the sheer number of people raising money on Go- municating its findings and those of our other cutting-edge pro- FundMe to help those around them — their friends, their family, grams will broaden and deepen awareness of the laboratory,” said their community. Dan will help us capture and share the amazing lab Director Stewart Prager. stories from these heroes.” The lab, spawned from a government program to control ther- Zeno Group works with GoFundMe on the PR front.  monuclear reactions during the Cold War dubbed Project Matter- horn, is managed by Princeton Univ. for the Dept. of Energy. Bernard previously worked in the drug and healthcare field, serv- GAO: EPA online campaign ing as senior comms. manager at Pfizer and Amgen. He also direct- ed public affairs at the Schepens Eye Research Institute at Harvard broke propaganda rule Medical School and was a PR writer for Cornell University. 

he Environmental Protection Agency’s social media cam- paign supporting clean water legislation violated bans Kozakos flies to A4A Tagainst publicity, propaganda and lobbying by the federal government, the Government Accountability Office said in a De- enny Kozakos, Managing Director and 16- cember report. year alum of Burson-Marsteller in Wash- EPA lawyers said the agency did nothing wrong in its PR efforts. Pington, is flying to airline trade group Air- The government entity spent around $65,000 on resources for the lines for America as VP of Communications in campaign raising awareness of the proposed Waters of the United January. Penny Kozakos States rule, a PR push executed by EPA staff. Kozakos is a former journalist who served as a The GAO singled out the EPA’s use of the social media platform news assistant for USA Today and NBC News before moving to Thunderclap, which allows users to share a message en masse Burson in 1999. to a group of supporters, along with a blog post that promoted She starts Jan. 4 at A4A under SVP/comms. Jean Medina. A4A the message to encourage support of the proposed rule. Similar claims to rep an industry with a $1.4 trillion domestic impact and efforts to tackle blowback against the rule were also called into 11 million US jobs.  question by the GAO as the EPA linked to external websites that encouraged users to sign up to support the rule. Valeant bolsters PR Federal law prohibits government agencies from lobbying or producing covert propaganda and self-aggrandizement. In lieu of aleant, the US pharma facing scrutiny over its drug prices, fines, the GAO instructed the EPA to produce a full accounting of has brought in Washington’s Vianovo for PR support. the campaign costs and a report to President Barack Obama and V Reuters reported the company also hired the DC law firm Congress acknowledging the violations.  Covington & Burling as it faces Congressional probes of its drug pricing. The politically connected Vianovo is led by partners including Bernard Directs PR for Princeton former President George W. Bush aide Tucker Eskew, Public Strate- gies alum Blaine Bull and Martha Stewart Living corporate comms. Plasma Lab and IR vet Katherine Nash Goehring. Bridgewater, N.J.-based Valeant’s shares have taken a beating arry Bernard, a veteran writer and PR pro in the healthcare since both houses of Congress took an interest in its pricing pol- and science fields, has taken the communications reins for the icies this fall. Rising drug prices have also become a political cam- LUS Dept. of Energy’s Princeton Plasma Physics Laboratory. paign issue in the presidential election, ratcheting up pressure on Bernard, who took up the Director of Comms. post on Dec. Valeant and other pharmaceutical companies. 15, had been consulting for the past year since leaving a senior Valeant has worked with crisis and financial specialist Sard PR role with the Network for Excellence in Health Innovation in Verbinnen & Co. for M&A PR in the past, including its $10.1 bil- Cambridge. lion February acquisition of Salix Pharmaceuticals and failed hos- The Princeton facility, based in Plainsboro, N.J., recently com- tile bid for Allergan in 2014. 

54 JANUARy 2016 | www.ODwyERPR.COM International PR News

The combined L&C and EDF Miami operation includes 12 Golin merges China with Magic staffers. M&C opened in Miami in July led by partner Alejandro Romero, the firm’s Latin America CEO. olin has merged its China operation into Magic Group, EDF also has outposts in Mexico, Columbia, Argentina, Chile, forming GolinMagic. Brazil and Costa Rica, all of which will be integrated into L&C. G Golin said the operation includes a staff of more than 150 L&C bought Brazil’s S/A Comunicacao, a majority stake in Im- in Beijing, Shanghai and Guangzhou and evolves from a strategic possible Tellers, and digital shop Cink.  partnership first formed in December 2013. Magic Group founder Catherine Zhou called the move a “nat- ural next step” in an ongoing partnership. Zhou (healthcare) and American takes Vatican PR slot corporate Frank Ren, along with Golin Shanghai GM Sarah Chin (consumer) will lead the venture as managing directors. reg Burke, an American former journalist who advises the Adrian Looi heads digital while Taiwan managing director Ra-  Holy See on communications, has been named Deputy Di- chel Hsueh helms tech for the China venture. Grector of the Holy See Press Office. Vatican media noted the appointment by Pope Francis puts Burke in a position to head the press office currently under the di- L&C acquires first US firm rection of Rev. Federico Lombardi, spokesman for Francis and his predecessor, Pope Benedict XVI. Burke would be the first Ameri- lorente & Cuenca, the PR group focused on Spain, Portugal can to serve as primary spokesman for a pope. and Latin America, has made its first US deal with the acqui- Burke takes the deputy slot vacated by Rev. Ciro Benedettini. sition of Miami’s EDF Communications. Cruxnow.com, which covers the Vatican, called Burke and Rev. L Paul Tighe, who was promoted and now in line to become a bish- L&C, which secured private equity backing in June, has made four acquisitions in the past six months. op, as the “most accessible, and effective, communications person- EDF specializes in Latin multinationals operating the US, US nel in the Vatican, making them natural points of contact not only companies with Latin American interests and related matters like for media outlets, but also for a wide range of other individuals M&A in the region. The firm was founded in 2001 by Erich de la and organizations seeking to engage the institution.” Fuente, an Edelman and Burson-Marsteller alum who continues Burke was stationed in Rome for 10 years for Time magazine. to run EDF.  The Vatican last year formed a prominent committee to make recommendations on overhauling its global communications.  FARA News  NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals. For a complete list of filings, visit www.fara.gov.

New Partners Consulting, Inc., Washington, D.C., registered Dec. 17, 2015 for VMRO - Democratic Party for Macedonian National Unity, Republic of Macedonia, to facilitate outreach to foreign reporters regarding foreign affairs and migration in Macedonia, including, but not limited to, writing press releases, statements from the Prime Minister & opinion articles for dissemination to reporters.

DLA Piper US LLP, Washington, D.C., registered Dec. 7, 2015 for PRONACOM (Programa Nacional de la Competitividad), Guatemala, to engage the U.S. government, think tanks, NGOs, and the business community in support of legal reform, economic development, and social impact initiatives in Guatemala.

Lobbying News G NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

FaegreBD Consulting, Washington, D.C., registered Dec. 22, 2015 for Myriad Genetic Laboratories, Inc., Salt Lake City, UT, regarding protection of access to Medicare Act of 2014; implementation of changes to Medicare payment for clinical laboratory tests; FDA draft guidance to regulate laboratory developed tests and companion diagnostics legislation to further regulate clinical labs under CLIA and FDA.

Squire Patton Boggs, Washington, D.C., registered Dec. 21, 2015 for Union of Orthodox Jewish Congregations of America, Washington, D.C., regarding issues related to tax extenders and IRC 170 (f)(8).

Arent Fox LLP, Washington, D.C., registered Dec. 18, 2015 for Harmar Mobility, LLC, Sarasota, FL, regarding issues pertaining to Veterans Mobility Safety Act of 2015.

PriceWaterHouseCoopers, Washington, D.C., registered Dec. 21, 2015 for Coalition for Effective and Efficient Tax Administration (CEETA), Mor- ristown, NJ, regarding tax issues related to the administration of US tax laws.

Manatt, Phelps, and Phillips, Washington, D.C., registered Dec. 18, 2015 for Audubon New York, New York, NY, regarding natural resources issues.

Ogilvy Government Relations, Washington, D.C., registered Dec. 18, 2015 for Ally Financial Inc, Detroit, MI, regarding financial services issues.

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2016 PR Buyer’s Guide

58 - Annual Reports/Design/Branding 58 - Associations/Clubs/Societies 60 - Awards/Programs 61 - Books 62 - Broadcast Monitoring 63 - Camera-Ready Releases 63 - Celebrities 63 - Clipping Services 64 - Content Marketing 64 - Conventions/Conference Planners 64 - Copywriters 64 - Corporate Image Consultants 64 - CPA/Consulting Services 64 - Crisis Management 65 - Directories 66 - Directory Publishers 66 - Editorial Distribution & Services 66 - Education 67 - Electronic Newsfeeds/Satellite Svcs. 68 - Employment Services 68 - Executive Search 69 - Fulfillment 69 - Graphic Services 69 - Integrated Marketing & PR 70 - Interactive/Multimedia Services 70 - Management Consultants 70 - Measurement and Evaluation 71 - Media Lists

56 JANUARY 2016 4 WWW.ODWYERPR.COM 2016_buyers_guide_january_buyers_2011 12/30/15 10:17 AM Page 3

Media Monitoring - 71 Media Tours/Roadshows - 72 Media Training - 72 Mergers & Acquisitions - 73 Newsletters - 73 Newswires/Press Services - 73 Photo Distribution - 74 Photographers/Stock Photo - 74 Press Release Distribution - 74 Printing - 75 Promotions - 75 Public Relations Networks - 75 Public Service Announcements - 76 Radio - 76 Research (Marketing Research) - 78 Satellite Media Tours - 79 Search Engine Optimization (SEO) - 82 Social Media - 82 Software Products - 83 Speakers Service (Talent) - 83 Special Events - 84 Speechwriting - 85 TV Production - 85 Translation Services - 86 Video - 86 Webcasting - 88 Website Development - 88 Index to Listed Companies - 89

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2016 PR BUYER’S GUIDE ANNUAL REPORTS/BRANDING Annual Reports/ 40504. 202/750-3664. 48033. 248/952-6401. [email protected]; www.allwomeninmedia.org. Becky www.oesa.org. April Buford, Director, Design/Branding Brooks, Exec. Director. Comms.

Bernhardt Fudyma Design Group, 38 American Association of Advertising British American Business Inc., 52 E. 29th St., 9th flr., New York, NY, Agencies (4As), 1065 Ave. of the Vanderbilt Ave., 20th flr., New York, NY, 10016. 212/889-9337. www.bfdg.com. Americas, 16th flr., New York, NY, 10017. 212/661-4060; fax: 212/661-4074. Craig Bernhardt, Pres. 10018. 212/682-2500. www.aaaa.org. www.babinc.org. Wendy Mendenhall, Nancy Hill, Pres. & CEO. Managing Director. Brand Union, The, 3 Columbus Circle, 11th flr., New York, NY, 10019. 212/336- American Association of Political Chief Marketing Officer Council, 1494 3200. www.thebrandunion.com. Toby Consultants, 8400 Westpark Dr., 2nd flr., Hamilton Ave., San Jose, CA, 95125. Southgate, CEO. McLean, VA, 22102. 703/245-8020. 408/677-5300 x5333. www.theaapc.org. Alana Joyce, Exec. Dir. www.cmocouncil.org. Eisenberg & Associates, 3102 Oak Lawn Donovan Neale-May, Exec. Dir. Ave., Ste. 750, Dallas, TX, 75219. American Marketing Association, The, 214/528-5990. www.eisenberginc.com. 311 South Wacker Dr., #5800, Chicago, Communication Leadership Exchange, Arthur Eisenberg, Pres. IL, 60606. 312/542-9000. www.ama.org. The, 65 Enterprise, Aliso Viejo, CA, Russ Klein, CEO. 92656. 866/463-6226; fax: 949/715-6931. Galperin Design Inc., 2280 Frederick www.thecommunicationexchange.org. Douglass Blvd., #9D, New York, NY, Arthur W. Page Society, 230 Park Ave., Fred Droz, Exec. Dir. 10027. 212/873-1121. www.galperinde- #455, New York, NY, 10169. 212/400- sign.com. Peter Galperin, Pres. 7959. www.awpagesociety.com. Roger CPR, The International Institute For Bolton, Pres. Conflict Prevention and Resolution, 575 INC Design, 35 West 35th St., New York, Lexington Ave., 21st flr., New York, NY, NY, 10001. 212/599-2222. ASAE & The Center For Assn. 10022. 212/949-6490. www.cpradr.org. [email protected]; Leadership, 1575 I St., N.W., #1100, Noah J. Hanft, Pres./CEO. www.incdesign.com. Bill Ferguson, Mng. Washington, DC, 20005. 202/371-0940. Partner. www.asaecenter.org. John H. Graham, Direct Marketing Association, 1120 Ave. Pres. & CEO. of the Americas, New York, NY, 10036. Johnson Strategic Communications, 212/768-7277. www.thedma.org. Tom Inc., P.O. Box 27227, Overland Park, KS, Association for Conflict Resolution, Benton, CEO. 66225-7227. 913/649-8885. 1639 Bradley Park Dr., #500-142, www.johnsonstrategic.com. Richard Columbus, GA, 31904. 202/780-5999. Direct Marketing Club of New York, www.acrnet.org. Cheryl Jamison, Exec. Johnson, Pres. 54 Adams St., Garden City, NY, 11530. Dir. 516/746-6700; fax: 516/294-8141. Lippincott, 499 Park Ave., New York, www.dmcny.org. Stuart Boysen, Exec. Association for Education in NY, 10022. 212/521-0000. Dir. Journalism and Mass Communications, [email protected]. Rick Wise, CEO. 234 Outlet Pointe Blvd., Ste. A, Electronic Retailing Association, 607 Columbia, SC, 29210. 803/798-0271; fax: Point Five Design, 118 E. 25th St., 10th 14th St., N.W., #530, Washington, DC, 803/772-3509. www.aejmc.org. Jennifer flr., New York, NY, 10010. 212/414-4309. McGill, Exec. Dir. 20005. 800/987-6462. www.retailing.org. www.point5.com. Alissa Levin, Founder Julie Coons, Pres. & CEO. & Principal. Association for Women in Communications, 3337 Duke St., Entertainment Publicists Professional Associations Alexandria, VA, 22314. 703/370-7436. Society, 6767 Forest Lawn Dr., #315, Los www.womcom.org. Pamela Valenzuela, Angeles, CA, 90068. 818/760-8995. Advertising Club of New York, 989 Ave. Exec. Dir. www.eppsonline.org. Rick Markovitz. of the Americas, 7th fl., New York, NY, 10018. 212/533-8080. Association of Government Relations Florida PR Association, 40 Sarasota Ctr. www.theadvertisingclub.org. Gina Grillo, Professionals, 300 N. Washington St., Blvd., #107, Sarasota, FL, 34240. Pres. & CEO. Alexandria, VA, 22314. 703/960-3011. 941/365-2135. www.fpra.org. Cheray www.grprofessionals.org. Robert Hay, Keyes-Shima, Exec. Dir. Advertising Specialty Institute, 4800 Exec. Dir. Street Rd., Trevose, PA, 19053. 800/546- Healthcare Businesswomen’s 1350. www.asicentral.com. Timothy M. Association of Strategic Alliance Association, 373 Route 46 West, Bldg. E, Andrews, Pres. & CEO. Professionals, 960 Turnpike St., #3A, #215, Fairfield, NJ, 07004. 973/575-0606; Canton, MA, 02021. 781/562-1630. fax: 973/575-1445. www.hbanet.org. Advertising Women of New York, 28 W. [email protected]; Carole Davis-Grossman, Exec. Dir. 44th St., #912, New York, NY, 10036. www.strategic-alliances.org. Mike 212/221-7969. www.awny.org. Lynn Leonetti, Pres. & CEO. Hospitality Sales & Marketing Branigan, Exec. Dir. Association Int’l., 7918 Jones Branch Automotive PR Council, Original Dr., #300, McLean, VA, 22102. 703/506- Alliance for Women in Media, 2365 Equipment Suppliers Assn., 25925 3280; fax: 703/506-3266. www.hsmai.org. Harrodsburg Rd., #A325, Lexington, KY, Telegraph Rd., #350, Southfield, MI, Robert Gilbert, Pres. & CEO.

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2016 PR BUYER’S GUIDE ASSOCIATIONS Institute for PR, Univ. of Florida, P.O. Court, Falls Church, VA, 22046. 703/538- Philadelphia PR Association, PO Box Box 118400, 2096 Weimer Hall, 1787. www.nagconline.org. Elizabeth 579, Moorestown, NJ, 08057. 215/557- Gainesville, FL, 32611-8400. 352/392- Armstrong, Exec. Dir. 9865. www.ppra.net. Denise Downing, 0280. www.instituteforpr.org. Tina Exec. Dir. McCorkindale, Pres. & CEO. National Association of Personnel Services, 78 Dawson Village Way, #410- Int’l Women’s Media Foundation, 1625 201, Dawsonville, GA, 30534. K St., N.W., #1275, Washington, DC, 844/NAPS-360. www.naps360.org. 20006. 202/496-1992; fax: 202/496-1977. Trinette R.Cunningham, Pres. [email protected]. Elisa Lees Munoz, Exec. Dir. National Black PR Society, 14636 Runnymede St., Van Nuys, CA, 91405. PR Council, 32 East 31st St., 9th Floor International Association of Business 888/976-0005. www.nbprs.org. South, New York, NY, 10016. 646/588- Communicators, 601 Montgomery St., 0139. Christina Grafstein, Manager of #1900, San Francisco, CA, 94111. National Foundation for Women Member Engagement. 415/544-4700; fax: 415/544-4747. Legislators, 1727 King St., #300, www.iabc.com. Carlos Fulcher, Exec. Dir. Alexandria, VA, 22314. 703/518-7931. U.S. trade association with 100+ www.womenlegislators.org. Jody Thomas, member agencies. Mission: build the International Association of Business Exec. Dir. market and firms’ value as strategic Communicators, Wash., D.C. Chapter, business partners. See “Find-A-Firm” 200 Little Falls St., #205, Falls Church, National Hispanic Media Coalition, 55 at www.prcouncil.net. VA, 22046. 703/267-2322; fax: 703/691- S. Grand Ave., Pasadena, CA, 91105. 0866. www.iabcdcmetro.org. Sherri Core, 626/792-6462. [email protected]. Alex Professional Marketing Forum, 422 Dir. of Admin. Nogales, Pres. & CEO. Salisbury House, London Wall, London, EC2M 5QQ, U.K.. 020 7786 9786; fax: International Association of Speakers National Investor Relations Institute, 020 7786 9799. www.pmforum.co.uk. Bureaus, 4015 S. McClintock Dr., #110, 225 Reinekers Lane, #560, Alexandria, Richard Chaplin, Founder. Tempe, AZ, 85282. 480/839-1423. VA, 22314. 703/562-7700; fax: 703/562- www.iasbweb.org. Marie Fredette, Exec. 7701. www.niri.org. Matt Brusch, VP, Promotional Products Association Int’l., VP. Comms. & Practice Information. 3125 Skyway Circle North, Irving, TX, 75038-3526. 888/426-7724; 972/252- International Digital Enterprise National School PR Association, 15948 0404. www.ppai.org. Paul Bellantone, Alliance, 1600 Duke St., #420, Derwood Rd., Rockville, MD, 20855. Pres. & CEO. Alexandria, VA, 22314. 703/837-1070. 301/519-0496; fax: 301/519-0494. www.idealliance.org. David Steinhardt, www.nspra.org. Rich Bagin, Exec. Dir. Pres. & CEO. PRSA/Georgia, 4971 Staverly Lane, National Writers Association, 10940 S. Norcross, GA, 30092. 770/449-6369. International PR Assn., IPRA, P.O. Box Parker Rd., #508, Parker, CO, 80134. www.prsageorgia.org. Denise Grant, 6945, London, W1A 6US, U.K. 44 1903 303/841-0246. www.nationalwriters.com. COO. 74 4442. www.ipra.org. Sandy Whelchel, Exec. Dir. PRSA/National Capital Chapter, 200 Issue Management Council, 207 New York Market Radio Association, Little Falls St., #205, Falls Church, VA, Loudoun St. S.E., Leesburg, VA, 20175. 125 W. 55th St., 21st flr., New York, NY, 22046. 703/691-9212. www.prsa-ncc.org. 793/777-8450. 10019. 646/254-4493. www.nymrad.org. Sherri Core, Dir. of Admin. www.issuemanagement.org. Deborah Beagan, Exec. Dir. Teresa Yancey Crane, Pres. PRSA/New York Chapter, 41 Madison LACP - League of American New York Women in Communications, Ave., 5th Flr., New York, NY, 10010. Communications Professionals, 999 355 Lexington Ave., 15th flr., New York, 212/228-7228. www.prsany.org. Carol Vanderbilt Beach Rd., #200, Naples, FL, NY, 10017-6603. 212/297-2133; fax: Davis-Grossman, Exec. Dir. 34108. 800/709-LACP. www.lacp.com. 212/370-9047. [email protected]; www.nywici.org. Marie Ungaro, Exec. Tyson Heyn, Founder. Public Affairs Council, 2121 K St., Dir. N.W., #900, Washington, DC, 20037. National Association of Broadcasters, 202/787-5950. www.pac.org. Douglas Online News Association, c/o NPR, 1111 1771 N St., N.W., Washington, DC, Pinkham, Pres. 20036. 202/429-5300. www.nab.org. N. Capitol St., N.E., 6th flr., Washington, Dennis Wharton, Exec. VP, Comms. DC, 20002. 646/290-7900. [email protected]; Public Relations Society of America National Association of Business www.journalists.org. Jane McDonnell, (PRSA), 33 Maiden Lane, 11th flr., New Political Action Committees, 101 Exec. Dir. York, NY, 10038. 212/460-1400. Constitution Ave., N.W., #L-110, www.prsa.org. Laurent Lawrence, Washington, DC, 20001. 202/341-3780. Pennsylvania Association for Director of PR. www.nabpac.org. Geoffrey Ziebart, Exec. Government Relations, P.O. Box 116, Dir. Harrisburg, PA, 17108. 717/939-1900; Publicity Club of Chicago, P.O. Box fax: 717/939-7900. [email protected]; 663, Deerfield, IL, 60015. 773/463-5560. National Association of Government www.pagr.org. Christine Corrigan, Exec. [email protected]; www.publicity.org. Communicators, 201 Park Washington Dir. David Brimm, Exec. Director.

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2016 PR BUYER’S GUIDE ASSOCIATIONS Publicity Club of New England, P.O. Word of Mouth Marketing Association, AVA Digital Awards, Association of Box 415, Belmont, MA, 02478. 508/213- 200 E. Randolph St., #5100, Chicago, IL, Marketing and Communication 8800. [email protected]; 60601. 312/577-7610. www.womma.org. Professionals, 127 Pittsburg St., Dallas, www.pubclub.org. Megan Noonan, Suzanne Fanning, Pres. TX, 75207. 214/377-3527. Executive Administrator. www.avaawards.com. Ed Dalheim, Awards Program Director. Publicity Club of New York, P.O. Box 6765, FDR Station, New York, NY, Adrian Awards, Hospitality Sales & Bell Ringer Awards, Publicity Club of 10150-6765. pcnyevents@aol.com; Marketing Association Int’l., 7918 Jones New England, P.O. Box 415, Belmont, www.publicityclub.org. Peter Himler, Branch Drive, #300, McLean, VA, 22102. MA, 02478. 508/213-8800. Pres. 703/506-3280; fax: 703/506-3266. [email protected]; www.pubclub.org. www.hsmai.org. Robert A. Gilbert, Pres. Megan Noonan, Exec. Administrator. Radio Television Digital News & CEO. Association, 529 14th St., N.W., #1240, Big Apple Awards, PRSA/New York Washington, DC, 20045. 202/662-7257. Advertising Woman of the Year Award, Chapter, 41 Madison Ave., 5th Flr., New www.rtdna.org. Mike Cavender, Exec. Advertising Women of NY, 28 W. 44th York, NY, 10010. 212/228-7228. Dir. St., #912, New York, NY, 10036. www.prsany.org. Carol Davis-Grossman, 212/221-7969. www.awny.org. Lynn Exec. Dir. Branigan, Exec. Dir.

Alexander Hamilton Medal - Institute Bronze Anvil Awards of PR Society of for PR, University of Florida, P.O. Box America, 33 Maiden Lane, 11th flr., New 118400, 2096 Weimer Hall, Gainesville, York, NY, 10038. 212/460-1400. Florida, 32611-8400. 352/392-0280. www.prsa.org. Laurent Lawrence, SIIA, 1090 Vermont Ave., N.W., 6th flr., Director of PR. Washington, DC, 20005. 202/289-7442. www.instituteforpr.org. Tina [email protected]; www.siia.net. McCorkindale, Pres. & CEO. Jennifer Baranowski, Awards Dir. Clarion Awards, Association for Women AME - Advertising & Marketing in Communications, 3337 Duke St., Society for Healthcare Strategy & Effectiveness Awards, New York Alexandria, VA, 22314. 703/370-7436. Market Development, 155 N. Wacker Festivals,, 260 W. 39th St., 10th flr., New www.womcom.org. Pamela Valenzuela, Dr., Chicago, IL, 60606. 312/422-3888. York, NY, 10018. 212/643-4800. Exec. Dir. www.shsmd.org. Diane Weber, Exec. Dir. www.AMEawards.com. Alisun Armstrong, Exec. Dir. CLIO Awards, 825 8th Ave., 29th flr., Society for Technical Communication, New York, NY, 10019. 212/683-4300. 9401 Lee Highway, #300, Fairfax, VA, American Hotel & Lodging www.clioawards.com. Nicole Purcell, Pres. 22031. 703/522-4114. www.stc.org. Association’s Stars of the Industry Christopher Lyons, CEO. Awards, 1250 I St., N.W., Washington, DC, 20005. 202/289-3100; fax: 202/289- Society of American Business Editors 3199. www.ahla.com. Rosanna Maietta, and Writers, Inc., Walter Cronkite Sr. VP, Comms. & PR. School of Journalism and Mass APEX Awards, Communications Communication, Arizona State Univ., 555 Concepts, Inc., 7481 Huntsman Blvd., N. Central Ave., Phoenix, AZ, 85004. CODiE Awards, Software & Info #720, Springfield, VA, 22153. 703/643- 602/496-7862. www.sabew.org. Kathleen Industry Association, 1090 Vermont Ave., 2200. [email protected]; Graham, Exec. Dir. N.W., 6th flr., Washington, DC, 20005. www.ApexAwards.com. John De Lellis, 949/448-0545. [email protected]; Editor and Publisher, Anne Lopez, APEX Society of American Travel Writers, www.siia.net/codie. Jennifer Baranowski, Program Manager. One Parkview Plaza, #800, Oakbrook Awards Dir. Terrace, IL, 60181. 847/686-2321. ARC Awards, Sponsored by MerComm, www.satw.org. Marla Schrager, Exec. Dir. In the past years, the SIIA CODiE Inc., 500 Executive Blvd., Ossining-on- Awards have recognized more Hudson, NY, 10562. 914/923-9400. Society of Professional Journalists, than 1,000 software and information www.mercommawards.com. Eugene S. Pulliam National Journalism companies for achieving excellence. Reni L. Witt, Pres. Center, 3909 N. Meridian St., Indianapolis, IN, 46208-4045. 317/927- Association TRENDS Annual All-Media Galaxy Awards, Sponsored by 8000; fax: 317/920-4789. www.spj.org. Contest, Columbia Books, 4340 East- MerComm, Inc., 500 Executive Blvd., Joe Skeel, Exec. Dir. West Highway, #300, Bethesda, MD, Ossining-on-Hudson, NY, 10562. 20814. 202/464-1662. 914/923-9400. www.mercommawards.com. Washington Women in PR, Washington www.associationtrends.com. Reni L. Witt, Pres. Square, P.O. Box 65297, Washington, DC, Jamie Herring. 20035. www.wwpr.org. Astrid Awards, Sponsored by MerComm, Gold Anvil Award of PR Society of Women in Government Relations, 8400 Inc., 500 Executive Blvd., Ossining-on- America, 33 Maiden Lane, 11th Flr., Westpark Dr., 2nd flr., McLean, VA, Hudson, NY, 10562. 914/923-9400. New York, NY, 10038. 212/460-1400. 22102. 703/610-9030. www.wgr.org. www.mercommawards.com. www.prsa.org. Laurent Lawrence, Emily Bardach, Executive Director. Reni L. Witt, Pres. Director of PR.

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2016 PR BUYER’S GUIDE AWARDS Gold Circle Awards, ASAE & The NAGC Communicator of the Year www.dmcny.org. Stuart Boysen, Exec. Center for Association Leadership, 1575 I Award, National Association of Dir. St., N.W., #1100, Washington, DC, 20005. Government Communicators, 201 Park 202/371-0940. www.asaecenter.org. Washington Court, Falls Church, VA, Society for Technical Communication, John H. Graham, Pres. & CEO. 22046. 703/538-1787. STC Awards, 9401 Lee Hwy., #300, www.nagconline.org. Elizabeth Fairfax, VA, 22031. 703/522-4114; fax: Gold Ink Awards, NAPCO Media, 1500 Armstrong, Exec. Dir. 703/522-2075. www.stc.org. Christopher Spring Garden St., 12th flr., Philadelphia, Lyons, CEO. PA, 19130. 215/238-5300. New Jersey Awards, New Jersey www.goldink.com. Mike Cooper. Advertising Club, 199 Prospect Ave., Stevie Awards, 10560 Main St., #519, #7250, North Arlington, NJ, 07031. Fairfax, VA, 22030. 703/547-8389. Gold Quill Awards, Int’l. Association of 201/998-5133; fax: 201/998-7839. www.StevieAwards.com. Michael Business Communicators, 601 www.njadclub.org. Pat Hanley, Admin. Gallagher, Pres. Montgomery St., #900, San Francisco, CA, 94111. 415/544-4700. New York Festivals, Int’l Television & The Stevie® Awards, widely regard- www.iabc.com. Carlos Fulcher, Exec. Dir. Film Awards, 260 W. 39th St., 10th flr., ed as the world’s premier business New York, NY, 10018. 212/643-4800. awards, are conferred in six programs Golden Trumpet Awards, Publicity Club www.newyorkfestivals.com. Rose including The American Business of Chicago, P.O. Box 663, Deerfield, IL, Anderson, Exec. Dir. Awards, The International Business 60015. 773/463-5560; fax: 773/463-5570. Awards, the Asia-Pacific Stevie [email protected]; www.publicity.org. Outstanding Educator Award of PR Awards, the German Stevie Awards, Society of America, 33 Maiden Lane, David Brimm, Exec. Director. the Stevie Awards for Sales & 11th flr., New York, NY, 10038. 212/460- Customer Service, and the Stevie 1400. www.prsa.org. Laurent Lawrence, Hermes Creative Awards, Association of Awards for Women in Business. Marketing and Communication Director of PR. Nominations may be submitted in a Professionals, 127 Pittsburg St., Dallas, wide variety of categories honoring TX, 75207. 214/377-3525. Paul M. Lund Public Service Award of achievement in public relations, www.hermesawards.com. Ed Dalheim, PR Society of America, 33 Maiden Lane, Program Director. 11th flr., New York, NY, 10038. 212/460- marketing, management, human 1400. www.prsa.org. Laurent Lawrence, resources, customer service, new iNova Awards, Sponsored by MerComm, Director of PR. products, technology, websites, Inc., 500 Executive Blvd., Ossining-on- videos, events, and more. Hudson, NY, 10562. 914/923-9400. Power of A Awards, ASAE & The Center The Stevie Award trophy, designed www.mercommawards.com. Reni L. Witt, for Association Leadership, 1575 I St., by the firm that manufactures the Pres. N.W., #1100, Washington, DC, 20005. Oscar and other leading trophies, is 202/371-0940; fax: 202/371-8315. one of the world’s most coveted prizes. Jack Felton Golden Ruler Award, www.asaecenter.org. John H. Graham, Visit www.StevieAwards.com to learn Institute for PR, University of Florida, Pres. & CEO. about all of the Stevie Award programs. P.O. Box 118400, 2096 Weimer Hall, Gainesville, FL, 32611-8400. 352/392- Questar Awards, Sponsored by Telly Awards, The, 22 W. 21st St., 7th flr. 0280. www.instituteforpr.org. Tina MerComm, Inc., 500 Executive Blvd., North, New York, NY, 10010. 212/675- McCorkindale, Pres. & CEO. Ossining-on-Hudson, NY, 10562. 3555. www.tellyawards.com. 914/923-9400. www.mercommawards.com. Magellan Awards, LACP - League of Reni L. Witt, Pres. W. Howard Chase Award, Issue American Communications Professionals, Management Council, 207 Loudoun St. 999 Vanderbilt Beach Rd., #200, Naples, ReBrand 100 Global Awards, 24 Corliss S.E., Leesburg, VA, 20175. 703/777-8450. FL, 34108. 800/709-LACP. St., #6791, Providence, RI, 02940. www.issuemanagement.org. www.lacp.com. Tyson Heyn, Founder. 401/785-1412. www.rebrand.com. Teresa Yancey Crane, Pres. Anaezi Modu, Founder & CEO. MarCom Awards, Association of Books Marketing and Communication Sigma Delta Chi Awards, c/o Society of Professionals, 127 Pittsburg St., Dallas, Professional Journalists, Eugene S. All the Truth is Out: The Week Politics TX, 75207. 214/377-3524. Pulliam Nat’l Journalism Center, 3909 N. www.marcomawards.com. Ed Dalheim, Meridian St., Indianapolis, IN, 46208- Went Tabloid, by Matt Bai, Vintage, 1st Program Director. 4045. 317/927-8000. www.spj.org. Joe edition, September 2015, 288 pages. Skeel, Exec. Dir. Matrix Awards, NY WICI, 355 Clinton Cash: The Untold Story of How Lexington Ave., 15th flr., New York, NY, Silver Anvil Awards of PR Society of and Why Foreign Governments and 10017. 212/297-2133; fax: 212/370-9047. America, 33 Maiden Lane, 11th flr., Businesses Helped Make Bill and www.nywici.org. Maria Ungaro, Exec. Dir. New York, NY, 10038. 212/460-1400. Hillary Rich, by Peter Schweizer, Harper, www.prsa.org. Laurent Lawrence, 1st Edition, May 2015, 256 pages. Mercury Awards, Sponsored by Director of PR. MerComm, Inc., 500 Executive Blvd., Clinton Inc.: The Audacious Rebuilding Ossining-on-Hudson, NY, 10562. Silver Apple Awards, Direct Marketing of a Political Machine, by Daniel Halper, 914/923-9400. www.mercommawards.com. Club of New York, 54 Adams St., Garden Broadside Books, Reprint Edition, July Reni L. Witt, Pres. City, NY, 11530. 516/746-6700, ext. 201. 2014, 352 pages.

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BOOKS 2016 PR BUYER’S GUIDE

Crisis Tales: Five Rules for Coping with the Brilliant, Bombastic Roger Ailes The Silencing: How the Left is Killing Crises in Business, Politics and Life, by built Fox News--and Divided a Country, Free Speech, by Kirsten Powers, Regnery Lanny J. Davis, Threshold Editions, by Gabriel Sherman, Random House, 1st Publishing, May 2015, 304 pages. Reprint Edition, January 2014, 400 pages. Edition, January 2014, 560 pages. So Wrong for So Long: How the Press, A Fighting Chance, by Elizabeth Warren, Mad as Hell: The Making of Network the Pundits – and the President – Failed Picador, Reprint Edition, March 2015, 400 and the Fateful Vision of the Angriest on Iraq, by Greg Mitchell, Sinclair pages. Man in Movies, by Dave Itzkoff, Picador, Books, March 2013, 320 pages. Reprint Edition, March 2015, 304 pages. Friend of the Court: On the Front What Did Jesus Drive? Crisis PR in Lines of the First Amendment, by Floyd Making News at The New York Times Cars, Computers and Christianity, by Abrams, Yale University Press, June (The New Media World), by Nikki Jason Vines. CreateSpace Independent 2013, 488 pages. Usher, University of Michigan Press, Publishing Platform, 1st Edition, April 2014, 294 pages. September 2014, 400 pages. From Kristallnacht to Watergate: Marketing: An Introduction, by Gary Memoirs of a Newspaperman, by Harry Broadcast Monitoring Armstrong and Philip Kotler, Prentice Hall, Rosenfeld, Excelsior Editions, 1st Edition, 12th Edition, January 2014, 672 pages. September 2013, 377 pages. Services The Nazi Account, by Larry Roth, Broadcast Monitors, P.O. Box 101, Glass Jaw: A Manifesto for Defending CreateSpace Independent Publishing Dumont, NJ, 07628. 888/887-1684. Fragile Reputations in an Age of Platform, 1st edition, August 2014, 290 [email protected]. Rob Instant Scandal, by Eric Dezenhall, pages. Carpenter, Owner. Twelve, an imprint of Grand Central Publishing, October 2014, 288 pages. Not Cool: The Hipster Elite and Their Critical Mention Inc., 521 Fifth Ave., War on You, by Greg Gutfeld, Crown 16th flr., New York, NY, 10175, US. Global Muckraking: 100 Years of Forum, 1st edition, March 2014, 272 877/262-5477. www.criticalmention.com. Investigative Journalism from Around pages. the World, by Anya Schiffrin, The New DigiClips, Inc., 819 Beauprez Ave., Press, August 2014, 256 pages. On Deadline: Managing Media Lafayette, CO, 80026. 303/926-0334. Relations, by Carole M. Howard, Wilma www.digiclipsinc.com. Paula Shapiro. How to Write and Give a Speech: A K. Mathews, Waveland Press Inc., 5th Practical Guide for Anyone Who Has to Edition, March 2013, 240 pages. Keep in Touch, 30 Lafayette Sq., #118, Make Every Word Count, by Joan Detz, Vernon, CT, 06066. 860/871-6500. St. Martin’s Griffin, 3rd Edition, March The PR Masterclass: How to Develop a www.keeptouch.com. Drew Crandall, 2014, 240 pages. Public Relations Strategy that Works!, Pres. by Alex Singleton, Wiley, 1st Edition, In the Line of Fire: How to Handle February 2014, 208 pages. Tough Questions...When it Counts, by MediaMax Online, 550 N 3rd St., Burbank, CA, 91502. 818/260-8160. Jerry Weissman, Pearson FT Press, 2nd The Practice of Public Relations, by [email protected]; Edition, September 2013, 224 pages. Fraser P. Seitel, Prentice Hall, 12th www.mediamaxonline.com. Edition, May 2013, 456 pages. John Libby, President. International Libel & Privacy Handbook: A Global Reference for Public Relations: Strategies and Tactics, Journalists, Publishers, Webmasters, by Dennis L. Wilcox, Glen T. Cameron, and Lawyers, by Charles J. Glasser Jr., and Bryan H. Reber, Pearson Education Bloomberg Press, 3rd Edition, February Limited, 11th Edition, July 2014, 624 2013, 592 pages. pages.

The Last Magazine: A Novel, by Public Relations Writing: The Metro Monitor, Inc., 612 37th St. South, Michael Hastings, Plume, Reprint Edition, Essentials of Style and Format, by Birmingham, AL, 35222. 800/861-5255. May 2015, 352 pages. Thomas H. Bivins, McGraw-Hill [email protected]; Education, 8th Edition, February 2013, www.metromonitor.com. Bryan Council. The Law of Public Communication, by 352 pages. Kent R. Middleton and William E. Lee, Routledge, 9th Edition, August 2013, 624 Reputation Management: The Key to News Data Service, 29 Hopkins Rd., pages. Successful PR and Corporate Plainfield, NH, 03781. 708/949-8407. Communication, by John Doorley and [email protected]; League of Denial: The NFL, Helio Fred Garcia, Routledge, 3rd www.newsdataservice.com. Dave Vergin, VP, Sales & Bus. Dev. Concussions and the Battle for the Edition, February 2015, 442 pages. Truth, by Mark Fainaru-Wada and Steve Fainaru, Three Rivers Press, 1st Edition, S Street Rising: Crack, Murder and ShadowTV, 630 Ninth Ave., Suite 1000, August 2014, 432 pages. Redemption in D.C., by Ruben New York, NY, 10036. 212/445-2540. Castaneda, Bloomsbury USA, 1st Edition, [email protected]; [email protected]; The Loudest Voice in the Room: How July 2014, 304 pages. www.shadowtv.com.

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2016 PR BUYER’S GUIDE CLIPPING SERVICES Clipping Services

Universal Information Services, 1623 Farnam St., Suite 600, Omaha, NE, 68102. 800/408-3178. Celebrity Access, Inc., 4247 Kraft Ave., [email protected]; Studio City, CA, 91604. 818/508-1300; Cision, 130 E. Randolph St., Chicago, IL, www.universal-info.com. Chad Arens. fax: 888/367-7574. 60601. 866/639-5087. [email protected]; [email protected]; cision.com. Camera-Ready www.celebrityaccessinc.com. Glenn Rosenblum. Cision’s media clipping services Releases include news, print, blog, internet and Celebrity Access, Inc. a one-stop broadcast clips - all delivered through shop for corporations seeking the a single platform. See where your services of a celebrity for almost any placements appeared in newspapers occasion. We run the gamut from and magazines, and get real-time promotional events to product alerts of your online and social launches, product endorsements, media coverage. Also gain access media tours, direct response market- to the LexisNexis library of content Associated Press, The, 450 West 33rd ing and infomercials. No upfront to search an archive of tens of St., New York, NY, 10001. 212/621-1585. thousands of print publications. www.ap.org. Ted Mendelsohn. costs, competitive pricing and A to Z personal service. CustomScoop, 130 Pembroke Rd., Suite Whether it’s a photo shoot in Los 150, Concord, NH, 03301. 603/410-5000. Celebrity Endorsement Network, 23679 Angeles, a video shoot in rural Congo, www.customscoop.com. a live interview in Jakarta or a story Calabasas Rd., #728, Calabasas, CA, 91302. 818/225-7090. about a press event in Paris, The MediaMax Online, 550 N 3rd St., www.celebrityendorsement.com. Associated Press’ Content Services Burbank, CA, 91502. 818/260-8160. Noreen Jenney, Founder. division can bring your message to the [email protected]; world. We’ll help you create or curate www.mediamaxonline.com. content that increases brand aware- Celebrity Service Int’l Inc., 1680 N. John Libby, President. ness, builds customer engagement and Vine St., Los Angeles, CA, 90028. generates more revenue. From strate- 323/957-0508. www.celebrityservice.com. gy to execution, we’ve got you covered. Karen Abouab, Mng. Dir. Email us at [email protected] to learn more. Celebrity Source, The, 8033 Sunset Blvd., #2500, Los Angeles, CA, 90046. Celebrities 323/651-3300. [email protected]; www.thecelebritysource.com. Metro Monitor, Inc., 612 37th St. South, Rita Tateel, Pres.. Birmingham, AL, 35222. 800/861-5255. [email protected]; Greater Talent Network, 437 Fifth Ave., www.metromonitor.com. Bryan Council. New York, NY, 10016. 212/645-4200; fax: 212/627-1471. Newz Group, P.O. Box 873, Columbia, Cavanaugh & Assocs. Inc., 14350 www.greatertalent.com. Don R. Epstein. MO, 65205. 800/474-1111; fax: 573/474- Addison St., #222, Sherman Oaks, CA, 1001. www.newzgroup.com. Sara Frieling, Dir., Customer Service. 91423. 818/907-5210; fax: 818/907-5217. Lloyd Kolmer Enterprises, 65 West 55th [email protected]; St., New York, NY, 10019. 212/582-4735. PublicRelay, 8500 Leesburg Pike, Suite www.cavanaughassociates.com. Lloyd Kolmer, Pres. Tim Cavanaugh. 7800, Tysons Corner, VA, 22182. 703/636-3350. [email protected]; Cavanaugh & Associates, Inc. Speakers On Healthcare, 10870 NW www.publicrelay.com. provides celebrities in any category Laurinda Court, Portland, OR, 97229. for everything from product launches, 503/345-9164. promotional events, SMTs and full [email protected]; scale endorsements, to personal www.speakersonhealthcare.com. appearances, speeches and perform- Jo Cavender, Karen Kendig, Founders. ances. We provide personalized service in ensuring a perfect celebri- Westport Entertainment Associates, Universal Information Services, 1623 ty fit for all target demographic needs. 1120 W. State Route 89A, Suite B1, Farnam St., Suite 600, Omaha, NE, With over 20 years experience in the Sedona, AZ, 86336. 203/319-4343. 68102. 800/408-3178. entertainment industry, our celebrity www.westportentertainment.com. Mary [email protected]; relationships make the difference. Lalli, Bill Stankey. www.universal-info.com. Chad Arens.

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CONTENT MARKETING 2015 PR BUYER’S GUIDE Content Marketing Conventions/ Crisis Management Conference Planners

Conference Board, The, 845 Third Ave., New York, NY, 10022. 212/759-0900. www.conference-board.org. Jonathan Spector, CEO. Cision, 130 E. Randolph St., Chicago, IL, 60601. 866/639-5087. [email protected]; E.J. Krause & Associates Inc., 6430 Blink, 210 East Pearson, Suite 4A, Chicago, cision.com. Rockledge Dr., #200, Bethesda, MD, IL, 60611. 847/423-2443; fax: 847/423- 20817. 301/493-5500. www.ejkrause.com. 2443. [email protected]; Cision’s Content Marketing Suite Ned Krause, Pres. & CEO. www.blinkmanship.com. Laurel Kennedy, gives you all the tools necessary to Paula Hahn, Principals. market your branded content to your target audience. Create and publish Copywriters Blink is a crisis communications your content to your customized company for food channel organiza- social newsroom. Then amplify your 70kft, 325 North St. Paul St., #3000, tions. We manage food chain issues content to thousands of publisher Dallas, TX, 75201. 214/653-1600, ext. from “seed to store” — consumer sites including Time, CNN and 107. [email protected]; www.70kft.com. reaction, health/nutrition, packaging, Rolling Stone where your audience responsibility and more. is already engaged. Finally, measure Edgewise, 5419 Hollywood Blvd., #727, Our difference? your content marketing efforts and Los Angeles, CA, 90027. 323/469-3397. Blink starts immediately. We’re root- see what worked and where there are [email protected]; ed in agricultural and crisis experience. opportunities for improvement. www.edgewise.us.com. Ken Greenberg. •Blink principals work at your side. No hand-off to junior people. Corey Weiner Marketing Market it Write, 106 Central Park South, •Blink lets you sleep at night. Communications Project Management, New York, NY, 10019. 212/757-7572. Products like Crisis Gap Analysis, 10 N. Ocean Dr., Delray Beach, FL, [email protected]; Crisis Action Plans, Crisis Response 33483. 888/913-1419. www.marketitwrite.com. Seminars/Webinars, Crisis Media [email protected]; Mistina Picciano. Coaching, Crisis Simulation help test www.b2bmarketingmaterials.com; — and fix — your current crisis plan. www.twitter.com/weinercorey. ProPRcopy, 544 East Ogden Ave., 700- 120, Milwaukee, WI, 53202. 800/746- 3121. [email protected]; www.ProPRcopy.com. Joe Donovan. Feintuch Communications, 245 Park T. J. Sacks & Associates, 445 Park Ave., Ave., 39th flr., New York, NY, 10167. D S Simon Media, 229 West 36th St., 9th 9th flr., New York, NY, 10022. 212/787- 212/808-4901. [email protected]; flr., New York, NY, 10018. 212/736-2727. 0787; fax: 212/787-0790. www.feintuchcommunications.com. www.dssimon.com. Doug Simon, Pres. & [email protected]; www.tjsacks.com. Richard Anderson, Senior Managing CEO. Temi Sacks. Director. D S Simon Media creates com- Feintuch Communications enjoys pelling content and leverages CPA/Consulting deep crisis communications counsel- relationships to distribute it to broad- Services ing experience — having provided casters, journalists, influencers, and support to non-profits, emerging others who air, post, and share it. growth companies and the Fortune We've won more than 100 industry Buchbinder Tunick & Company LLP, One Pennsylvania Plaza, Suite 5335, New 500. Our senior team can help to awards and received a US govern- York, NY, 10119. 212/695-5003. enhance and protect your organiza- ment trademark for PRketing® our www.buchbinder.com. Richard Goldstein, tion’s reputation. industry leading approach to helping Partner, Marc Niederhoffer, Partner. We work with your team to develop clients with their communications ini- customized, crisis communications tiatives. plans; crisis preparation training; and EHM Group LLC, 630 9th Ave., Suite DSS offers: 24/7 crisis counseling and communi- 412, New York, NY, 10036. 212/397- • Satellite Media Tours cations support. We are well versed 8357. www.ehmgroup.com. • Digital Media Campaigns in helping organizations work their • Video Production/Live Events way through challenging crises • Co-Op SMT Gould+Partners LLC, One Penn Plaza, including shareholder and corporate • B-Roll Suite 5335, New York, NY, 10119. governance issues, employee or • Radio 212/896-1909; cell: 917/783-4500. community problems, product recalls, • Public Service Announcements [email protected]; litigation and government investiga- • PR Consulting www.gould-partners.com. Rick Gould, tions. The best crisis plan? It’s the CPA, J.D., Mng. Partner.

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2016 PR BUYER’S GUIDE DIRECTORIES one developed NOW – before your Congressional Yellow Book, Leadership Hudson’s Washington News Media organization’s reputation is under Directories, 1667 K St., N.W., #801, Contacts Directory, Grey House attack. Washington, DC, 20006. 202/347-7757. Publishing, 4919 Route 22, P.O. Box 56, www.leadershipdirectories.com. Amenia, NY, 12501. 800/562-2139; Sue Healy, Sr. VP, Products and Content. 518/789-8700. www.greyhouse.com. Leslie Mackenzie, Publisher. Consultants and Consulting Organizations Directory, Gale, Part of Law Firms Yellow Book, Leadership Institute for Crisis Management Cengage Learning, 27500 Drake Rd., Directories, 1667 K St., NW, #801, 502/587-0327 (KY); 303/880-8255 (CO). Farmington Hills, MI, 48331. 800/877- Washington, DC, 20006. 202/347-7757; [email protected]; 4253; 248/699-4253. www.cengage.com. fax: 202/628-3430. www.crisisconsultant.com. Michael Hansen, CEO. www.leadershipdirectories.com. Deborah Hileman, Pres. & CEO. Sue Healy, Sr. VP, Products & Content. Directory of Business Information Lukaszewski Group, Division of Risdall Resources, Grey House Publishing, 4919 Licensing Source Book, Plain Language Marketing, 550 Main St., #100, New Route 22, P.O. Box 56, Amenia, NY, Media LLLP, P.O. Box 509, New London, Brighton, MN, 55112. 651/286-6788. 12501. 800/562-2139; 518/789-8700. CT, 06320. 888/729-2315. [email protected]; www.e911.com. www.greyhouse.com. Leslie Mackenzie, www.thelicensingletter.com. James E. Lukaszewski, Pres. Publisher. Randy Cochran. Editor & Publisher Newspaper Data Sachs Media Group, 114 S. Duval St., Major Mailers Online Database, North Book and Interactive Database, Editor Tallahassee, FL, 32301. 850/222-1996. American Publishing Co., 1500 Spring & Publisher, 17782 Cowan, Ste. C, Irvine, [email protected]; Garden St., 12th flr., Philadelphia, PA, CA, 92614. 949/660-6150. www.sachsmedia.com. Ron Sachs, Pres. 19130. 800/777-8074. www.editorandpublisher.com. & CEO. www.majormailers.com. Kathy Kling, Sr. Duncan McIntosh, Publisher. Acct. Mgr. Sard Verbinnen & Co., 190 S. LaSalle Encyclopedia of Associations: National St., #1600, Chicago, IL, 60603. 312/895- Marketing Resource Directory Online Organizations of the U.S., Gale, Part of Database, American Marketing 4700. www.sardverb.com. Cengage Learning, 27500 Drake Road, Bryan Locke, Mng. Dir. Association, 311 South Wacker Dr., Farmington Hills, MI, 48331-3535. #5800, Chicago, IL, 60606. 312/542- 800/877-4253; 248/699-4253. 9000. www.ama.org. Jennifer Billings, Directories www.cengage.com. Michael Hansen, CEO. Mktg. Dir. Federal Yellow Book, The, Leadership All-In-One Media Directory, Gebbie MediaFinder Online Database, Directories, 1667 K St., #801, Press, P.O. Box 1000, New Paltz, NY, Oxbridge Communications, 388 2nd Ave., Washington, DC, 20006. 202/347-7757; 12561. 845/255-7560. #503, New York, NY, 10010. 212/741- fax: 202/628-3430. www.gebbiepress.com. Mark Gebbie, 0231. www.mediafinder.com. www.leadershipdirectories.com. Editor and Publisher. Trish Hagood, Pres. Sue Healy, Sr. VP, Products & Content. Cable & TV Station Coverage Atlas, National Directory of Corporate Public Warren Communications, 2115 Ward Ct., Gale Directory of Publications and Affairs, Columbia Books, 4340 East-West N.W., Washington, DC, 20037. 800/771- Broadcast Media, Gale, Part of Cengage Highway, #300, Bethesda, MD, 20814. 9202. www.warren-news.com. Learning, 27500 Drake Rd., Farmington 240/235-0266. www.columbiabooks.com; Daniel Warren, Pres. Hills, MI, 48331. 248/699-4253; 800/877- 4253. www.cengage.com. Michael www.lobbyists.info. Duncan Bell, Editor. Hansen, CEO. National Directory of Magazines, GreenBook Online Guide for Buyers of Oxbridge Communications, 388 2nd Ave., Marketing Research, New York #503, New York, NY, 10010. 212/741- American Marketing Association, 116 E. 0231. www.mediafinder.com. Trish Hagood, Pres. Cision, 130 E. Randolph St., Chicago, IL, 27th St., 6th flr., New York, NY, 10016. 60601. 866/639-5087. [email protected]; 212/687-3280. www.nyama.org; O’Dwyer’s Directory of Public cision.com. www.greenbook.org. Relations Firms, 271 Madison Ave., Media and PR pros know that the Headquarters USA Directory, #600, New York, NY, 10016. 212/679- best media outreach starts with Omnigraphics, 155 West Congress, #200, 2471. www.odwyerpr.com. Jack O’Dwyer, Cision’s media database . We wrote Detroit, MI, 48226. 800/234-1340. Publisher. the book on how to target the media. [email protected]; From our beginnings back in 1932 as www.omnigraphics.com. Peter Ruffner, Oxbridge Directory of Newsletters, the “Bacon’s Directories” to the Cision Founder. Oxbridge Communications, 388 2nd Ave., global media database now with over #503, New York, NY, 10010. 212/741- 1.6 million influencers and outlets - Hispanic Market Works, Solmark Media 0231. www.mediafinder.com. including emerging and social media. Group, Inc., 10000 SW 2nd St., Miami, Trish Hagood, Pres. We are the industry’s must-have FL, 33174. 305/785-2784. resource and your secret weapon. www.hispanicmarketworks.org. Society of American Travel Writers’ Arturo Villar, Publisher. Directory, One Parkview Plaza, #800,

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2016 PR BUYER’S GUIDE DIRECTORIES

Oakbrook Terrace, IL, 60181. 847/686- www.cengage.com. Michael Hansen, Bowling Green University, School of 2321. www.satw.org. Marla Schrager, CEO. Media and Communication, 1001 East Exec. Dir. Wooster St., West Hall 302, Bowling Grey House Publishing, 4919 Route 22, Green, OH, 43402. 419/372-8349; Sorkins Directory of Business & P.O. Box 56, Amenia, NY, 12501. 419/372-2531. www.bgsu.edu. Laura Government, Sorkins Inc., PO Box 800/562-2139; 518/789-8700. Stafford, Director. 411067, St. Louis, MO, 63141. 314/373- www.greyhouse.com. Leslie Mackenzie, 3975. www.sorkins.com. Publisher. CCI - Corporate Communication International at Baruch College/CUNY, Standard Periodical Directory, Kennedy Information, 24 Railroad St., 55 Lexington Ave., B 8-233, New York, Oxbridge Communications, 388 2nd Ave., Keene, NH, 03431. 800/531-0007; NY, 10010. 646/312-3749. #503, New York, NY, 10010. 212/741- 603/357-8100. www.kennedyinfo.com. [email protected]; 0231. www.mediafinder.com. Michele McDonald, CFO. www.corporatecomm.org. Michael B. Trish Hagood, Pres. Goodman, Ph.D., Director. Leadership Directories, 1407 Broadway, Television & Cable Factbook, Warren #318, New York, NY, 10018. 212/627- George Washington University, The, Communications News, 2115 Ward Ct.. 4140. www.leadershipdirectories.com. The Graduate School of Political NW, Washington, DC, 20037. 800/771- Tom Silver, Sr. VP, Sales & Marketing. Management, College of Professional 9202. www.warren-news.com. Daniel Studies, Master’s in Strategic Public Warren, Pres. and Editor. O’Dwyer’s, 271 Madison Ave., #600, Relations, offered online or at GW’s New York, NY, 10016. 212/679-2471; fax: Alexandria Campus, 805 21st St., N.W., Who’s Who in America, Marquis Who’s 212/683-2750. www.odwyerpr.com. Jack #401, Washington, DC, 20052. 202/994- Who, 430 Mountain Ave., #400, New O’Dwyer, Publisher. 6000. publicrelationsmasters.online.gwu.edu; Providence, NJ, 07974. 908/673-1000; www.gspm.gwu.edu. Larry Parnell, 800/473-7020. www.marquiswhoswho.com. Omnigraphics, 155 West Congress, #200, Director. Fred Marks, CEO. Detroit, MI, 48226. 800/234-1340. con- [email protected]; www.omni- Gonzaga University, Communication World Radio TV Handbook, WRTH graphics.com. Peter Ruffner, Founder. Studies, 502 East Boone Ave., Spokane, Publications Ltd., 8 King Edward St., WA, 99258. 509/313-6662. Oxford, U.K., OX1 4HL. 44 (0) 1865 Editorial Distribution [email protected]; 339355. [email protected]; www.wrth.com. [email protected]; www.gonzaga.edu. & Services Dr. Tony Osborne, Dept. Chair, Patricia Yearbook of Experts, Broadcast Terry, Ph.D, Interim Chair. Interview Source, Inc., 2500 Wisconsin Greenleaf Book Group, Attn: Ave., N.W., #949, Washington, DC, Submissions, P.O. Box 91869, Austin, TX Northeastern University College of 20007. 202/333-5000. 78709. 512/891-6100. Professional Studies, 50 Nightingale www.expertclick.com. Mitchell P. Davis, [email protected]; Hall, 360 Huntington Ave., Boston, MA, Editor & Publisher. www.greenleafbookgroup.com. Tanya 02115-9959. 877/668-7727. Hall, CEO. www.cps.neu.edu. John LaBrie, Dean. Directory Publishers Jenkins Group, 1129 Woodmere Ave., NYU School of Professional Studies, Adweek Directories, Guggenheim Digital Suite B, Traverse City, MI, 49686. 231/933- M.S. in Public Relations and Corporate Media, 770 Broadway, 15th flr., New 0445. [email protected]; Communication, NYU Midtown Center, York, NY, 10003. 212/493-4411. www.jenkinsgroupinc.com. Jerrold R. 11 West 42nd St., New York, NY, 10036. www.adweek.com. Liza Kalikow Kirsh, Jenkins, Chmn. & CEO. 212/992-3288. scps.nyu.edu/prcc. Angela VP, Mktg. Ambrosini, Director, Graduate Degree Metro Creative Graphics, Inc., 519 Programs. Career Press, 12 Parish Drive, Wayne, Eighth Ave., New York, NY, 10018. NJ, 07470. 201/848-0310. 800/223-1600. [email protected]; Purdue University, Online Master of www.careerpress.com. www.mcg.metrocreativeconnection.com. Science in Communication, 610 Purdue Mall, West Lafayette, IN, 47907. 877/497- Columbia Books, 4340 East-West Education 5851. online.purdue.edu/comm/masters- Highway, #300, Bethesda, MD, 20814. in-communication. 240/235-0266. www.columbiabooks.com. American University, School of Joel Poznansky, Pres. & CEO. Communication, 4400 Massachusetts Queens University of Charlotte, Online Ave., N.W., Washington, DC, 20016. Master of Arts in Communication, 1900 Facts on File Publications Inc., Infobase 202/885-1000; 202/885-2058. Selwyn Ave., Charlotte, NC, 28274. Learning, 132 W. 31st St., 17th flr., New www.american.edu. Jeffrey Rutenbeck, 866/313-2356. online.queens.edu/masters- York, NY, 10001. 800/322-8755. Dean. in-communication. Eric Freedman, Dean. www.infobaselearning.com. Laurie Katz, Publicity Dir. ASAE & The Center for Assn. Quinnipiac University, Master of Leadership, 1575 I St., N.W., #1100, Science in Public Relations, 275 Mount Gale, Part of Cengage Learning, 27500 Washington, DC, 20005. 202/371-0940. Carmel Ave., Hamden, CT, 06518. Drake Rd., Farmington Hills, MI, 48331. www.asaecenter.org. John H. Graham, 203/582-8200. www.quinnipiac.edu. Terry 800/877-4253; 248/699-4253. Pres. & CEO. Bloom, Assoc. Dean, School of Comms.

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2016 PR BUYER’S GUIDE ELECTRONIC NEWSFEEDS/SAT. SVCS.

Rutgers School of Communication and Darrin M. Devault, Coordinator, Online Live Video Streaming Information, 4 Huntington St., New Undergraduate PR Program, Joseph We excel in live event production Brunswick, NJ, 08901-1071. 732/445- Hayden, Graduate Program Coordinator, and streaming from challenging 4636; 848/932-7500. Dept. of Journalism. locations. online.rutgers.edu/master-library-info. Jonathan Potter, Dean. USC Annenberg School for Dietrich Nelson & Associates, Inc., 7510 Communication and Journalism, 3502 Sunset Blvd., #1415, Los Angeles, CA, Seton Hall University, Master of Arts in Watt Way, Los Angeles, CA, 90089. 90046. 323/845-9608; fax: 323/883-1821. Strategic Communication, 400 So. 213/740-6180. www.annenberg.usc.edu. [email protected]. Dietrich Nelson. Orange Ave., South Orange, NJ, 07079. Sarah Banet-Weiser, Director, School of 973/761-9000. www.shu.edu. Richard Communication. Dool, Associate Professor, Communications. Electronic Simmons College, BA, Communications, 300 The Fenway, Newsfeeds/Satellite PREMIERETV, 429 Santa Monica Blvd., Boston, MA, 02115. 617/521-2000; Services Suite 300, Santa Monica, CA, 90401. 617/521-2838. www.simmons.edu. Ellen 310/899-9090. [email protected]; Grabiner, Chair, Comms. Dept. www.premieretv.com. Shayne Fraeke, CEO.

Syntaxis Inc., 2109 Broadway, #16-159, DELIVER YOUR MESSAGE TO New York, NY, 10023. 212/799-3000. THE MASSES. [email protected]; www.syntaxis.com. PREMIERETV specializes in satel- Brandt Johnson, Ellen Jovin, Principals. lite and electronic newsfeeds to har- AKA MEDIA INC., 142 East Ontario, ness the full potential of your PR Syracuse University, S.I. Newhouse Suite 1600, Chicago, IL, 60611. 800/996- strategy. We pitch the content, pro- School of Public Communications, 215 9432. [email protected]; vide the tools and resources, and University Place, Syracuse, NY, 13244- www.akamediainc.com. Andrew Krause, handle all the logistics to engage the 2100. 315/443-2302. newhouse.syr.edu. Executive Producer, CEO. widest audience possible. Lorraine Branham, Dean. Additional PREMIERETV special- We produce award-winning video ties include: Tufts University, Gerald J. & Dorothy content, satellite media tours and live •Online Audio / Video Distribution R. Friedman School of Nutrition streaming events. Many of the world’s •Creative Video Production / Science and Policy, Master’s Degree most amazing brands trust our team to “Highlight Reels” Program in Nutrition Communication, create content for Video, Radio, Web, •B-Roll Packages 150 Harrison Ave., #325, Boston, MA, TV and Social Media campaigns. •ENG Crews 02111. 617/636-3737. •International Services Follow us: [email protected]; •Webcasting LinkedIn https://www.linkedin.com/ www.nutrition.tufts.edu. Jeanne P. •Satellite Media Tours company/aka-media-inc. Goldberg, Program Director. •Radio Media Tours Twitter @AKAMEDIAINC or •Audio News Releases Facebook/AKAMEDIAINC University of Denver, University Contact us for references, quotes, College, College of Prof. & Continuing •Content for Video, Radio, Web, TV or information on an integrated Studies, 2211 South Josephine Street, and Social Media Campaigns broadcast publicity strategy that Denver, CO, 80208. 303/871-2291. •Satellite Media Tours accommodates your budget. www.universitycollege.du.edu. Magdelana (SMT/RMT/IMT) Red, Director, Organizational and •Webcasting (Live Video Strauss Media Strategies Inc., 529 14th Professional Communication Program. Streaming) St., N.W., #1163, National Press Bldg., •Web Video Production and Washington, DC, 20045. 202/638-0200; University of Florida, College of Distribution (Online Video) fax: 202/638-0400. [email protected]; Journalism & Communications, 2096 •Corporate Video Storytelling www.straussmedia.com. Richard Strauss, Weimer Hall, Gainesville, FL, 32611. (Image, Sales, Marketing, Internal) Pres. 352/392-0466. www.jou.ufl.edu. Diane H. •Public Service Announcements McFarlin, Dean. (PSAs) 262 W 38th St., Suite 803, New York, NY, •Video Editing, Graphics and 10018. 212/302-1234. University of Maryland, College Park, Effects (Post-Production) [email protected]; The Department of Communication, 2130 •Strategic Video Content Consulting www.straussmedia.com. Skinner Bldg., College Park, MD, 20742. Richard Strauss, Pres. 301/405-0862. www.comm.umd.edu. Video Content Elizabeth Toth, Professor & Chair. Our clients use video to engage, Los Angeles, CA. 626/794-1350. entertain and educate. [email protected]; University of Memphis, The, College of www.straussmedia.com. Communication and Fine Arts, Dept. of Satellite Media Tours Richard Strauss, Pres. Journalism, 300 Meeman Journalism We connect your story, your star Building, Memphis, TN, 38152. 901/678- and your location to reach millions See full listing under SMTs. 2401. www.memphis.edu/journalism. of people.

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2016 PR BUYER’S GUIDE ELECTRONIC NEWSFEEDS/SAT. SVCS. VISTA Satellite Communications, 73- Forum Group, The, 260 Madison Ave., 104 SW 12th Ave., Dania Beach, FL, #200, New York, NY, 10016. 212/687- 33004. 954/838-0900. 4050; fax: 917/256-0314. [email protected]; www.forumgrp.com. Frank Fusaro, Pres. Jane Gerard Executive Search, Inc., 230 www.vistaworldlink.com. Roy Liemer, Pres. Park Ave., 10th fl., New York, NY, 10169. Fry Group, The, 425 West End Ave., 917/589-0224. [email protected]; Employment Services New York, NY, 10024. 212/557-0011. www.janegerardconsulting.com; twitter. www.frygroup.com. John M. Fry, Pres. com/janegerard; www.linkedin.com/pub/ Paladin Staffing Services, 200 S. jane-gerard/2/375/b05. Jane Gerard, Pres. Michigan Ave., #700, Chicago, IL, 60604- Gilbert Tweed Associates, 415 Madison 2416. 312/654-2600; fax: 866/570-9130. Ave., 20th flr., New York, NY, 10017. Joy Reed Belt Search Consultants, P.O. [email protected]; 212/758-3000; fax: 212/832-1040. Janet Box 54410, Oklahoma City, OK, 73154. www.paladinstaff.com. Jadey Ryndak, Tweed, CEO. 405/842-5155. www.joyreedbeltsearch.com. Reg. Dir. Joy Reed Belt, Owner. Executive Search Korn-Ferry Int’l., 1900 Avenue of the Stars, Suite 2600, Los Angeles, CA, 90067. Allerton, Heneghan & O’Neill, P.O. Box 310/552-1834. www.kornferry.com. 474, Roscoe, IL, 61073. 815/494-6090. Hechkoff Executive Search Inc., 1350 www.ahosearch.com. Donald Heneghan, Ave. of the Americas, 2nd flr., New York, Laurie Mitchell & Company, Inc. Mktg. Mng. Partner. NY, 10019. 212/935-2100. Maria R. & Comms. Executive Search, 21849 Pellicione, Mng. Dir.; [email protected]; Shaker Blvd., Cleveland, OH, 44122. Bloom Gross & Associates, 625 No. www.hechkoff.com. 216/292-9936. [email protected]; Michigan Ave., #200, Chicago, IL, 60611. www.LaurieMitchellCompany.com; Our strategic communications prac- 312/654-4550; fax: 312/654-4551. Laurie Mitchell, Pres. www.bloomgross.com. Karen Bloom, tice focuses on placing exceptional Principal. mid- and senior-level candidates at LBF Recruitment Strategies, Chicago, leading Fortune 500 corporations, IL, 60611. 312/725-8544. Cantor Integrated Marketing Search, law firms, Big Four professional serv- [email protected]; 115 E. 57th St., 11th flr., New York, NY, ices firms, and communications www.LBFStrategies.com. Lisa Frank, 10022. 646/202-9651. Marie Raperto, Pres. agencies, across all industry sectors. Chief Recruiter & Talent Strategist.

Cardwell Enterprises, 506 Elmwood Heidrick & Struggles, 1114 Ave. of the Lloyd Staffing, 445 Broadhollow Rd., Ave., Evanston, IL, 60202. 773/273-5774. Americas, New York, NY, 10036. #119, Melville, NY, 11747. 631/777-7600. [email protected]. 212/867-9876; fax: 212/370-9035. Daniel www.lloydstaffing.com. Nancy Schuman, Jean Cardwell, Pres. Ryan, Partner in Charge. VP, Mktg. Herbert Mines Associates, 600 Management Recruiters Int’l of Boston, Lexington Ave., 2nd flr., New York, NY, 607 Boylston St., Boston, MA, 02116. 10022. 212/355-0909. www.herbert- 617/262-5050. www.mri-boston.com. mines.com. Harold Reiter, Chmn. & CEO. Brian Mohan, COO. Charet & Associates, P.O. Box 435, Cresskill, NJ, 07626. 201/894-5197. Moyer, Sherwood Assocs. Inc., 65 High [email protected]; www.charet.com. Ridge Rd., #502, Stamford, CT, 06905. Sandra Charet, Pres. Heyman Associates Inc., 11 Penn Plaza, 203/622-1074. www.moyersherwood.com. 22nd flr., New York, NY, 10001. 212/784- David S. Moyer. Cushman & Associates, Judith, 15600 2717; fax: 212/244-9648. NE 8th St., Suite B1, PMB 128, Bellevue, [email protected]; Neil Frank & Co., P.O. Box 3570, WA, 98008. 425/392-8660; fax: on www.heymanassociates.com. William C. Redondo Beach, CA, 90277-1570. request. Judith Cushman, Pres. Heyman, Maryanne Rainone, Lisa Ryan, 310/292-4946. [email protected]; Jessamyn Katz, TR Straub, Julie Conway. www.neilfrank.com. Neil Frank. DHR Int’l., 280 Park Ave., 43rd flr. W, New York, NY, 10017. 212/883-6800. Howard-Sloan-Koller Group, The, 300 Peter Bell & Assocs., LLC, P.O. Box 1269, www.dhrinternational.com. Frank E. 42nd St., New York, NY, 10017. New York, NY, 10159. 212/371-0992, ext. Spencer, Mng. Dir. 212/661-5250; fax: 212/557-9178. 206. [email protected]; Edward R. Koller Jr., Pres. www.peterbellassociates.com. Peter Bell, Pres. DRG (Development Resource Group), 275 Madison Ave., #1203, New York, NY, Intersource Recruiting, P.O. Box 27708, Pile & Co., 179 Lincoln St., #400, 10016. 212/983-1600; fax: 212/983-1687. Austin, TX, 78755. 512/457-0883. Boston, MA, 02111. 617/267-5000; fax: www.drgnyc.com. David Hinsley Cheng, [email protected]; 617/536-4800. www.pileandcompany.com. Mng. Partner. www.intersourcerecruiting.com. Judy Neer, President & CEO. Patti Halladay, Partner. Flesher & Associates, 445 S. San Rene Plessner Associates, 200 E. 74th Antonio Rd., #103, Los Altos, CA, 94022. J Tech, 372 North St., Hyannis, MA, St., Penthouse A, New York, NY, 10021. 650/917-9900. [email protected]; 02601. 508/790-0400. 212/421-3490; fax: 212/421-3999. www.flesher.com. Susan Flesher, Pres. www.capejobs.com. Joan Rezendes, VP. www.plessner.com. Rene Plessner, Pres.

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2016 PR BUYER’S GUIDE INTEGRATED MARKETING & PR Russell Reynolds Associates, 200 Park Graphic Services response public relations, Marketing Ave., 23rd flr., New York, NY, 10166- Maven utilizes advanced metrics to 0002. 212/351-2000; fax: 212/370-0896. Addison Design Company, 48 Wall St., measure their clients' marketing www.russellreynolds.com. Heather 9th flr., New York, NY, 10005. 212/229- reach and provide valuable competi- Hammond, Area Manager. 5000. www.addison.com. tive analysis. Their client campaigns have won national awards for driving Spencer Stuart & Associates, 277 Park Finger Design Associates, 330 15th St., revenue upon launching. Social Ave. 32nd flr., New York, NY, 10172. Oakland, CA, 94612. 510/465-0505. media services include content, pro- 212/336-0200; fax: 212/336-0296. www.fingerdesign.com. Arlene Finger, motions and advertising to drive www.spencerstuart.com. Arthur S. Brown, Owner. engagement and sales. Blogger and Office Mgr. influencer relations are also available John Kneapler Design, 151 W. 19th St., services. Stowe Co., The, 21 West 58th St., New #11C, New York, NY, 10011. 212/463- York, NY, 10019. 212/207-8289. beverly@ 9774. www.johnkneaplerdesign.com. stowecompany.com. Beverly Stowe, Partner. John Kneapler. Tesar-Reynes Inc., 150 N. Michigan Ave., SMM Advertising, 811 W. Jericho Ste. 2800, Chicago, IL, 60601. 312/ 726- Turnpike, #109E, Smithtown, NY, 11787. 1900. www.tesar-reynes.com. Bob Tesar. 631/982-4000. www.smmadvertising.com. Schneider Associates, 2 Oliver St., 4th Judy Bellem, Principal. Flr., #402, Boston, MA, 02109. 617/536- Travaille Executive Search, 12020 3300; fax: 617/536-3180. Sunrise Valley Dr., #100, Reston, VA, [email protected]; 20191. 202/463-6342. www.travaille.com. www.schneiderpr.com. Joan Schneider, Ben Long, Pres. CEO, Phil Pennellatore, Pres. Ward Group, The, 8 Cedar St., Woburn, Successfully communicating key MA, 01801. 781/938-4000; fax: 781/938- messages to diverse audiences in the 4100. [email protected]. Jim Ward, Pres. ever-changing digital age is one of the biggest challenges facing today’s Wills Consulting Associates Inc., 75 Holly Zing How Design 888/529-0998. marketing leaders. Hill Lane, #100, Greenwich, CT, 06830. [email protected]; Schneider Associates has created 203/622-4930. [email protected]; www.zinghowdesign.com public relations and integrated mar- www.wca-search.com. Jim Wills, Pres. CREATIVE SERVICES, BRAND keting programs for hundreds of con- sumer product companies, financial Fulfillment PROMOTIONS, INFLUENCER MEDIA + CUSTOM GOODS, ALL IN ONE services providers, law firms, com- STOP. Zing + How Design, right when mercial real estate brokers and devel- you need it - right in time. We under- opers, engineering and environmen- stand consumer brands and what tal firms, colleges and universities, works. Creating traditional and new and nonprofit organizations. The design assets, program themes, con- agency’s campaigns accelerate cept visuals, media kits, microsites, awareness and engagement, and key + celebrity influencer mailings help our clients achieve measurable and/or gifts, customized giveaways, growth. Through integrated marketing Zing How Design 888/529-0998. strategies, we create multiple brand [email protected]; sketches, promotions, witty copy, touch points with customer and www.zinghowdesign.com mock-ups, and bringing the program visuals together is what we do best. stakeholder audiences while generat- CREATIVE SERVICES, BRAND Zing + How Design is the Custom ing significant awareness in con- PROMOTIONS, INFLUENCER MEDIA Excitement Agency! verged media, including marquis placements in media such as The + CUSTOM GOODS, ALL IN ONE Zing How Design // Chicago * NYC // STOP. Zing + How Design, right when Ideate. Design. Build. Wow. CPG Wall Street Journal, The New York you need it - right in time. We under- Creative Services + Custom Excitement Times, USA Today, The Associated stand consumer brands and what Agency Press, Huffington Post, and ABC works. Creating traditional and new Nightline. design assets, program themes, con- Integrated Schneider Associates is a full-serv- cept visuals, media kits, microsites, ice public relations firm specializing in key + celebrity influencer mailings Marketing & PR Launch Public Relations®. Clients and/or gifts, customized giveaways, include MIT Sloan School of sketches, promotions, witty copy, Management, Sunstar GUM® mock-ups, and bringing the program Brands, Cushman & Wakefield, Marketing Maven, 2390 C Las Posas Rd., visuals together is what we do best. Follett Corporation, University of #479, Camarillo, CA 93010. 310/994-7380. Zing + How Design is the Custom Pittsburgh’s Joseph M. Katz [email protected]; Excitement Agency! Graduate School of Business, Utica www.marketingmaven.com. National Insurance Group and the Zing How Design // Chicago * NYC // Lindsey Carnett, Pres. Ideate. Design. Build. Wow. CPG Downtown Boston Business Creative Services + Custom Excitement Marketing Maven is not your typical Improvement District. Learn more: Agency PR firm. With origins in direct www.schneiderpr.com.

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2016 PR BUYER’S GUIDE INTEGRATED MARKETING & PR T. J. Sacks & Associates, 445 Park Ave., Gould+Partners LLC, One Penn Plaza, 9th flr., New York, NY, 10022. 212/787-0787; Suite 5335, New York, NY, 10119. fax: 212/787-0790. [email protected]; 212/896-1909; cell: 917/783-4500. www.tjsacks.com. Temi Sacks. [email protected]; D S Simon Media, 229 West 36th St., 9th www.gould-partners.com. Rick Gould, The Brandon Agency, 3023 Church St., flr., New York, NY, 10018. 212/736-2727. CPA, J.D., Mng. Partner. Myrtle Beach, SC, 29577. www.dssimon.com. Doug Simon, Pres. & [email protected]; CEO. Pile & Co., 179 Lincoln St., #400, www.thebrandonagency.com. Scott Brandon. Boston, MA, 02111. 617/267-5000; fax: D S Simon Media creates com- 617/536-4800. www.pileandcompany.com. Interactive/ pelling content and leverages rela- Judy Neer, President & CEO. tionships to distribute it to broadcast- Multimedia Services ers, journalists, influencers, and oth- RFP Associates, Agency Search ers who air, post, and share it. We've Consultants, Fairfax, VA, 22031. 703/621- won more than 100 industry awards 8060. [email protected]; and received a US government trade- www.rfpassociates.net. Robert Udowitz. mark for PRketing® our industry lead- ing approach to helping clients with Select Resources Int’l, 3000 Ocean Park their communications initiatives. Blvd., #3000, Santa Monica, CA, 90405. DSS offers: 310/450-5777. www.selectresources.com. AKA MEDIA INC., 142 East Ontario, • Satellite Media Tours Catherine Bension, Pres./CEO. Suite 1600, Chicago, IL, 60611. 800/996- • Digital Media Campaigns 9432. [email protected]; • Video Production/Live Events Measurement & www.akamediainc.com. Andrew Krause, • Co-Op SMT Executive Producer, CEO. Evaluation • B-Roll • Radio We produce award-winning video Carma International, 1101 17th St., NW, content, satellite media tours and live • Public Service Announcements #200, Washington, DC, 20036. 202/842- streaming events. Many of the world’s • PR Consulting 1818. [email protected]; www.carma.com. most amazing brands trust our team to create content for Video, Radio, Web, TV and Social Media campaigns. Follow us: LinkedIn https://www.linkedin.com/ National Press Club, 529 14th St., N.W., company/aka-media-inc. Washington, DC, 20045. 202/662-7541. Twitter @AKAMEDIAINC or [email protected]; www.press.org. Cision, 130 E. Randolph St., Chicago, IL, Facebook/AKAMEDIAINC 60601. 866/639-5087. [email protected]; RepEquity DC, 1211 Connecticut Ave., •Content for Video, Radio, Web, TV cision.com. N.W., #250, Washington, DC, 20036. and Social Media Campaigns 202/654-0800. www.repequity.com. Tripp •Satellite Media Tours Measure and analyze the impact of Donnelly, Founder & CEO. (SMT/RMT/IMT) your PR campaigns and media out- •Webcasting (Live Video reach with Cision’s media measure- Synaptic Digital, a Definition 6 company, ment services. Cision is the world Streaming) 79 Fifth Ave., New York, NY, 10003. 212/ leader in analysis and measurement •Web Video Production and 682-8300. [email protected]; of PR programs and delivers a wide Distribution (Online Video) www.synapticdigital.com. •Corporate Video Storytelling range of tools from do-it-yourself soft- (Image, Sales, Marketing, Internal) Wieck Media, 1651 N. Collins Blvd., ware to in-depth tailored media analy- •Public Service Announcements #100, Richardson, TX, 75080. 972/392- sis of your campaigns from some of (PSAs) 0888. www.wieck.com. Tim Roberts, Pres. the top minds in the industry. •Video Editing, Graphics and Effects (Post-Production) Management •Strategic Video Content Consulting Consultants Video Content Our clients use video to engage, AdMedia Partners Inc., Three Park Ave., entertain and educate. 31st. Flr., New York, NY, 10016. 212/759- Gorkana Inc., 2 Rector St., Suite 1200, 1870; fax: 212/888-4960. New York, NY, 10006. 646/722-1200. Satellite Media Tours [email protected]; [email protected]; We connect your story, your star www.admediapartners.com. Gregory www.gorkana.us. Jeni Chapman, Mng. and your location to reach millions Smith, Mng. Dir., Seth Alpert, Mng. Dir. Dir. of people. Live Video Streaming Booz Allen Hamilton, Hamilton Bldg., Gorkana offers a more effective We excel in live event production 8283 Greensboro Dr., McLean, VA, 22102. way for PR and communications pro- and streaming from challenging 703/902-5000. www.boozallen.com. Ralph fessionals to access customized locations. Shrader, Ph.D., Chmn. media intelligence. Our clients

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2016 PR BUYER’S GUIDE MEDIA MONITORING become part of our unique communi- informed decisions-and drive their ty. This connects them to everything businesses forward. from industry experts and the latest Follow us at @GorkanaUS, news, insights and events, jobs and facebook.com/GorkanaGroup, or visit journalists, not to mention our own us at www.gorkana.us. essential media intelligence services. Universal Information Services, 1623 News Analysis Institute, 818 Liberty It’s why PR professionals, as well as Farnam St., Suite 600, Omaha, NE, Ave., 4th flr., Pittsburgh, PA, 15222. journalists, rely on us every day. 68102. 800/408-3178. 412/471-9411; fax: 412/471-9417. Whether they’re launching a cam- [email protected]; www.newsanalysis.com. Colleen Rodgers, paign, managing reputations, or www.universal-info.com. Chad Arens. VP. needing around-the-clock response during a crisis, we help clients keep Media Lists Media Monitoring up-to-speed, stay focused, and be connected to experts. Gorkana pro- vides the personal touch and confi- dence clients need to make clear, informed decisions-and drive their businesses forward. Follow us at @GorkanaUS, facebook.com/GorkanaGroup, or visit Cision, 130 E. Randolph St., Chicago, IL, Cision, 130 E. Randolph St., Chicago, IL, us at www.gorkana.us. 60601. 866/639-5087. [email protected]; 60601. 866/639-5087. [email protected]; cision.com. cision.com.

Media and PR pros know that the Cision’s media monitoring services best media lists come from Cision’s include news, print, blog, internet and media database. We wrote the book broadcast monitoring - all delivered on how to target the media. From our through a single platform. See where isentia, 70 Bendemeer Rd #04-02, beginnings back in 1932 as the your placements appeared in news- Luzerne, Luzerne, Singapore. 63021510/ “Bacon’s Directories” to the Cision papers and magazines, and get real- 65939888. [email protected]; global media database now with over time alerts of your online and social www.isentia.com.sg. Garick Kea, General 1.6 million influencers and outlets - media coverage. Also gain access to Manager. including emerging and social media. the LexisNexis library of content to We are the industry’s must-have search an archive of tens of thou- Isentia provides media monitoring resource and your secret weapon. sands of print publications. and press clipping tools and services, press release distribution, press Infoition News Services Inc., 1900 release databases, social media Campus Commons Drive, Suite 100, management, social media monitor- Reston, VA, 20191. 877/404-9403. ing, media intelligence/analysis tools, www.infoition.com. software/portals to manage all of your media monitoring and media analysis Gorkana Inc., 2 Rector St., Suite 1200, Media Vantage, Water Park Place, 20 in one place. Starting out as a small New York, NY, 10006. 646/722-1200. Bay St., #1500, Toronto, Ontario, M5J Australian family business nearly 32 [email protected]; 2N8, Canada. 866/842-1723. years ago, Isentia has become a www.gorkana.us. Jeni Chapman, Mng. Dir. www.mediavantage.com. Nicole Guillot, CEO. global leader in delivering crucial Gorkana offers a more effective business intelligence, operating in 21 MediaMax Online, 550 N 3rd St., offices across the Asia-Pacific. way for PR and communications pro- fessionals to access customized Burbank, CA, 91502. 818/260-8160. media intelligence. Our clients [email protected]; MediaMiser Ltd., 11 Holland Ave., www.mediamaxonline.com. John Libby, become part of our unique communi- Ottawa, Ontario, K1Y 4S1, Canada. Pres. 866/545-3745. [email protected]; ty. This connects them to everything www.mediamiser.com. Chris Morrison, from industry experts and the latest MediaMiser Ltd., 11 Holland Ave., Pres. news, insights and events, jobs and Ottawa, Ontario, K1Y 4S1, Canada. journalists, not to mention our own 866/545-3745. [email protected]; PublicRelay, 8500 Leesburg Pike, Suite essential media intelligence services. www.mediamiser.com. Chris Morrison, Pres. 7800, Tysons Corner, VA, 22182. It’s why PR professionals, as well as 703/636-3350. [email protected]; journalists, rely on us every day. www.publicrelay.com. Whether they’re launching a cam- paign, managing reputations, or REPASS Research • Strategic needing around-the-clock response Consulting, 4555 Lake Forest Dr., Suite during a crisis, we help clients keep 194, Cincinnati, OH, 45242-4747. up-to-speed, stay focused, and be Metro Monitor, Inc., 612 37th St. South, 513/772-1600; fax: 513/772-8088. connected to experts. Gorkana pro- Birmingham, AL, 35222. 800/861-5255. [email protected]; www.repassinc.com. vides the personal touch and confi- [email protected]; Rex Repass, CEO. dence clients need to make clear, www.metromonitor.com. Bryan Council.

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2016 PR BUYER’S GUIDE MEDIA MONITORING Moreover Technologies, 1902 Campus for you to present to your client. For in-person, with live video camera Commons Dr., Reston, VA, 20191-1563. 937/ digitally-focused clients, we now offer exercises as well as online for multi- 485-2906; fax: 703/650-1399. salesinfo@ Podcast Media Tours (PMTs). English national organizations with spokes- moreover.com; www.moreover.com. and Multilingual Audio News people spread out across time zones. Releases (ANRs) also available as a We educate our clients to the National Aircheck, 338 S. Edgewood, la carte items. nuances of working with the media, Wood Dale, IL, 60191. 888/206-9662. getting their messages across, bridg- [email protected]; Strauss Media Strategies Inc., 529 14th ing techniques and more. Quotations www.national-aircheck.com. Robb St., N.W., #1163, National Press Bldg., available upon request. Wexler, Pres. Washington, DC, 20045. 202/638-0200; fax: 202/638-0400. [email protected]; Hampton Group, The, 5335 Wisconsin News Data Service, 29 Hopkins Rd., www.straussmedia.com. Richard Strauss, Ave., N.W., #440, Washington, DC, 20015. Plainfield, NH, 03781, US. 708/949-8407. Pres. 202/686-2020. www.hamptongroup.com. [email protected]; Lou Hampton, Pres. www.newsdataservice.com. Dave Vergin, 262 W 38th St., Suite 803, New York, NY, VP, Sales & Bus. Dev. 10018. 212/302-1234. Impact Communications, 11 Bristol Pl., [email protected]; Wilton, CT, 06897-1524. 203/529-3047; PublicRelay, 8500 Leesburg Pike, Suite www.straussmedia.com. cell: 917/208-0720; fax: 203/529-3048. 7800, Tysons Corner, VA, 22182. Richard Strauss, Pres. [email protected]. Jon Rosen, Pres. 703/636-3350. [email protected]; www.publicrelay.com. Los Angeles, CA. 626/794-1350. JL Insight Communications, 48 Wall St., [email protected]; Suite 1100, New York, NY, 10005. TV Eyes, 1150 Post Rd., Fairfield, CT, www.straussmedia.com. 212/918-4563. [email protected]; 06824. 203/254-3600. [email protected]; Richard Strauss, Pres. www.jlinsight.com. Jean Lavin. www.tveyes.com. David Ives, Founder. See full listing under SMTs. Media Training

Cameron Communications Inc., 55 DuBois St., Darien, CT, 06820. Office: Universal Information Services, 1623 JSH&A Ltd, 2 TransAm Plaza Dr., #450, 203/655-0138; Cell: 203/952-5758. Oakbrook Terrace, IL, 60181. 630/932- Farnam St., Suite 600, Omaha, NE, [email protected]; 68102. 800/408-3178. 4242; fax: 630/932-1418. www.mediatrainer.tv. Jim Cameron, Pres.; [email protected]; www.jsha.com. [email protected]; Amy Fond, Trainer. www.universal-info.com. Chad Arens. JSH&A’s ON MESSAGE training CMG Productions, 495 West St., 2nd flr., practice helps organizations commu- Media New York, NY, 10014. 212/691-5611. nicate clearly and effectively in an www.cmgproductions.com. Colleen M. ever-changing media world. Led by Tours/Roadshows Growe, Founder. former White House Communications Celebrities, Plus Inc., 8899 Beverly CommCore, Inc., 1901 L St., N.W., Suite Director, Kevin Sullivan, businesses Blvd., #811, Los Angeles, CA, 90048. 707, Washington, DC, 20036. 202/659- who take advantage of ON 310/860-1955; fax: 310/860-1255. 4177. [email protected]. MESSAGE will gain the tools neces- [email protected]. Michael Andrew Gilman. sary to create and deliver powerful Catalano, Tom Cestaro. messages that resonate among tar- get audiences and drive impact. Services include: -Strategies for responding to nega- tive online comments and reviews Feintuch Communications, 245 Park -Message mapping Ave., 39th flr., New York, NY, 10167. -Executive presentation and speak- 212/808-4901. [email protected]; ing skills CB Radio Tours, 37 West 37th St., 12th www.feintuchcommunications.com. -Executive speech writing flr., New York, NY 10018. 212/629-6532. Henry Feintuch, President. -Media training for start-ups [email protected]; www.cbradiotours.com. -Congressional testimony and Natalie Camarda. Feintuch Communications takes a preparation holistic approach to media training CB Radio Media Tours combines Visit jsha.com to learn how ON engagements. Whether conducted on the best in breed: a proven media MESSAGE can help your brand or a project basis or as part of a PR relations team, seasoned audio and organization. campaign, we work with our clients to mixing engineers and a brand new understand their key business objec- Karen Friedman Enterprises Inc., P.O. penthouse recording facility in NYC. tives and media targets in order to Box 224, Blue Bell, PA, 19422. 610/292- You bring the spokesperson and we'll help prepare their spokespersons to 9780. [email protected]; book back-to-back radio interviews maximize each press encounter. www.karenfriedman.com. Karen and upload MP3 files to our FTP site Our courses are both delivered Friedman, Pres.

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2016 PR BUYER’S GUIDE NEWSWIRES/PRESS SERVICES

Kundell Communications, 210 West Business Presentation Training? Competitive Edge Newsletter, Pachter & 89th St., New York, NY, 10024. 212/877- The Newman Group is the premier Assocs., P.O. Box 3680, Cherry Hill, NJ, 2798. [email protected]; provider of executive media training, 08034. 856/751-6141. www.pachter.com. www.publicspeaking4u.com; business presentation coaching, and Barbara Pachter, Pres. www.publicspeakingwire.com; crisis communication facilitation in the www.twitter.com/speakingsuccess. Linda United States. Over the last 30 years, Concepts, Inc., 4800 Hampden Lane, Kundell. C-level executives, officials in public Suite 200, Bethesda, MD, 20814. office, best-selling authors, sports and 240/482-3709. [email protected]; entertainment celebrities, and busi- www.conceptscomm.com. Karen Herson, ness people from almost every indus- President. try have benefited from The Newman Group’s personalized, dynamic, and Corporate Public Issues, Issue Action challenging media interview and busi- Publications Inc., 207 Loudoun St. SE, Laskin Media Inc., 220 East 23rd St., ness presentation training. Leesburg, VA, 20175. 703/777-8450. New York, NY, 10010. 212/777-9092. www.issueactionpublications.com. Teresa Building Business Communication www.laskinmedia.com. Barbara Laskin, Yancey Crane. Founder and President. Skills, Professionally The Newman Group, founded by First Draft, Lawrence Ragan Comms., presentation expert Joyce Newman, is Laskin Media Inc. provides media 316 N. Michigan Ave., #400, Chicago, IL, and speech training to business lead- based in New York City. Our team of 60601. 800/878-5331. www.firstdraft.biz. ers, celebrity spokespeople, authors, professional communication coaches and professionals in fields as diverse regularly trains clients around the PR News, Access Intelligence, LLC, 4 as sports, technology, medicine, globe, from Hong Kong to Los Angeles Choke Cherry Rd., 2nd flr., Rockville, finance, and academia. Corporate and from Amsterdam to Dallas. MD, 20850. 888/707-5814. clients include IBM, Pfizer, AmEx, Polo www.prnewsonline.com. Diane Schwartz, Ralph Lauren, North-Shore LIJ Health Nikki Richardson, 3 Lancaster Ave., Sr. VP & Group Publisher. Chelmsford, MA, 01824. 978/256-1651; System, A&E Network. The company’s fax: 978/256-0751. success is based upon its uniquely Ragan Report, The, Lawrence Ragan [email protected]; personalized approach and ability to Comms., 316 N. Michigan Ave., #400, www.nikkirichardson.com. Nikki collaborate with and build confidence Chicago, IL, 60601. 800/878-5331. Richardson, Principal. in its clients. Its founder, Barbara www.ragan.com. Laskin, is an Emmy-Award winning TV StreetSpeak Inc., 369 Lexington Ave., anchor and reporter, and sought-after #309, New York, NY, 10017. 212/221- T. J. Sacks & Associates, 445 Park Ave., communication consultant. Barbara’s 1079. [email protected]; 9th flr., New York, NY, 10022. 212/787- longtime and honored reporting and www.streetspeakonline.com. Bill Blase, 0787; fax: 212/787-0790. producing experience, form the foun- Pres. [email protected]; www.tjsacks.com. dation of every training. That’s why Temi Sacks. clients keep coming back and refer Mergers & their friends and associates to the com- Newswires/Press pany. When you train with Laskin Acquisitions Media—you train with the best! Services Gould+Partners LLC, One Penn Plaza, Leader Room, The, 6475 Perimeter Dr., Suite 5335, New York, NY, 10119. #161, Dublin, OH, 43016. 614/282-4141. 212/896-1909; cell: 917/783-4500. [email protected]; www.leaderroom.com. [email protected]; John Millen, Chief Strategist. www.gould-partners.com. Rick Gould, CPA, J.D., Mng. Partner. MediaNet, 305 Madison Ave., #2316, New York, NY, 10165. 212/682-2250. Stevens Group, The, 656 Post Ln., Associated Press, The, 450 West 33rd www.medianet-ny.com. Tom Mucciolo, Pres. Somerset, NJ, 08873. 732/748-8583; St., New York, NY, 10001. 212/621-1585. mobile: 917/514-7980. www.ap.org. Ted Mendelsohn. MediaPrep, 17412 Ventura Blvd., #711, [email protected]; Encino, CA, 91316. 213/276-6300. [email protected]; Whether it’s a photo shoot in Los www.mediaprep.com. Tom Alderman. www.theartstevensgroup.com. Angeles, a video shoot in rural Congo, Art Stevens, Rich Jachetti. a live interview in Jakarta or a story about a press event in Paris, The Newsletters Associated Press’ Content Services . division can bring your message to the BizBash Media, 8 W. 38th St., #200, world. We’ll help you create or curate New York, NY, 10018. 646/638-3600. content that increases brand aware- Newman Group Inc., The, 220 E. 63rd www.bizbash.com. David Adler, CEO. ness, builds customer engagement and St., New York, NY, 10065. 212/838-8371. generates more revenue. From strate- [email protected]; Carma, 325 Lafayette St., #3, New York, gy to execution, we’ve got you covered. www.newmangroup.com. Joyce Newman, NY, 10012. 609/845-4811. Email us at [email protected] Pres. www.salienceinsight.com. Daniel Leocadi, to learn more. Where Do the Leaders Go for CEO.

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2016 PR BUYER’S GUIDE NEWSWIRES/PRESS SERVICES Black PR Wire Inc., 152 NE 167th St., gy to execution, we’ve got you covered. scape of the press release distribu- #403, Miami, FL, 33162. 877/252-2577. Email us at [email protected] tion industry by offering affordable, www.blackprwire.com. Bernadette Morris, to learn more. effective press release distribution to Pres. & CEO. businesses of all sizes looking to Photographers/ increase their online presence and awareness. Stock Photo 24-7 Press Release helps client’s disseminate their news to online media, print media, journalists, blog- gers and search engines. 24-7 Press Release Newswire sup- Cision, 130 E. Randolph St., Chicago, IL, ports businesses in building brand 60601. 866/639-5087. [email protected]; awareness, increasing visibility on cision.com. the web and enhancing exposure Associated Press, The, 450 West 33rd Connect to the right audiences with through social media. St., New York, NY, 10001. 212/621-1585. Today, 24-7 Press Release Cision’s press release distribution www.ap.org. Ted Mendelsohn. services. Cision helps distribute your Newswire has more than 30,000 clients and has distributed more than press releases to over 3,600 of the See full listing under Photo Distrib. most-visited news websites and all 250,000 news releases. major wire services in the US or Bruce Wodder Photography, High Canada. With Cision’s flat-rate pric- Bridge, NJ. cell: 908/310-4495. ing, you don’t have to worry about [email protected]; additional costs per word, member- www.brucewodder.com. ship fees or hidden charges to opti- mize your release for search engines. Can Stock Photo, 6139 Quinpool Rd., #33027, Halifax, Nova Scotia, B3L 4T6, Canada. www.canstockphoto.com. Associated Press, The, 450 West 33rd MarketWired, 100 N. Sepulveda Blvd., St., New York, NY, 10001. 212/621-1585. #325, El Segundo, CA, 90245. 800/774- www.ap.org. Ted Mendelsohn. 9473. www.marketwired.com. Jim Feature Photo Service Inc., 450 Seventh Ave., #1700, New York, NY, 10123. Delaney, President & CEO. See full listing under Photo Distrib. 212/944-1060; fax: 212/944-7801. www.featurephoto.com. Oren Hellner, Pres. SHOOT Publicity Wire, 256 Post Road MarketWired, 100 N. Sepulveda Blvd., East, Suite 206, Westport, CT, 06880. #325, El Segundo, CA, 90245. 800/774- Fotosearch Stock Photography, 21155 203/227-1699, x12; fax: 203/227-2787. 9473. www.marketwired.com. Jim Watertown Rd., Waukesha, WI, 53186. [email protected]; Delaney, Pres. & CEO. www.shootonline.com/spw/home. 262/717-0740. [email protected]; www.gograph.com. Brian Grow, Head of Multicultural Marketing News, Marketing. Thomson Reuters, 3 Times Square, New Multicultural Marketing Resources Inc., York, NY, 10036. 646/223-4000. 150 W. 28th St., #1501, New York, NY, Maryanne Russell Photography Inc., www.thomsonreuters.com. David 10001. 212/242-3351. P.O. Box 1329, FDR Station, New York, Girardin, Corporate Affairs. [email protected]; NY 10150. 212/308-8722. www.multicultural.com. Lisa Skriloff, www.maryannerussell.com. Photo Distribution Pres. & Founder. Rich Green Photography, 128 Windsor Ave., Hopatcong, NJ, 07843. 201/924- 2003. [email protected]; www.rjgreenphoto.com. Rich Green. Press Release Associated Press, The, 450 West 33rd Distribution Send2Press® Newswire, a service of St., New York, NY, 10001. 212/621-1585. Neotrope®, 4332 W. 230th St., Torrance, www.ap.org. Ted Mendelsohn. CA, 90505. 310/373-4856. https://www.send2press.com. Christopher Whether it’s a photo shoot in Los Simmons, CEO, member PRSA and Angeles, a video shoot in rural Congo, ASCAP. a live interview in Jakarta or a story about a press event in Paris, The 24-7 Press Release Newswire, 203-901 Affordable press release distribu- Associated Press’ Content Services West 3rd St., North Vancouver, BC, V7P tion services since 1983, including division can bring your message to the 3P9, Canada. 646/417-8294. news writing, targeted newswire and world. We’ll help you create or curate www.24-7pressrelease.com. Philip Louie. Direct-to-Editors™ email distribution, content that increases brand aware- search optimization, social media ness, builds customer engagement and Launched in 2004, 24-7 Press networks and media opt-in. Exclusive generates more revenue. From strate- Release Newswire changed the land- news distribution via Neotrope News

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2016 PR BUYER’S GUIDE PUBLIC RELATIONS NETWORKS Network including California during a crisis, we help clients keep Newswire®. Reach 22,000 news- up-to-speed, stay focused, and be rooms, 100,000 opt-in journalists, connected to experts. Gorkana pro- 10,000 websites and 6,000 daily vides the personal touch and confi- outlets by email. Accredited staff. INC dence clients need to make clear, 5000 in 2009. Member BBB. informed decisions-and drive their businesses forward. Follow us at @GorkanaUS, Printing Zing How Design 888/529-0998. facebook.com/GorkanaGroup, or visit [email protected]; us at www.gorkana.us. www.zinghowdesign.com

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2016 PR BUYER’S GUIDE PUBLIC RELATIONS NETWORKS Follow us: Los Angeles, CA. 626/794-1350. LinkedIn https://www.linkedin.com/ [email protected]; company/aka-media-inc. www.straussmedia.com. Twitter @AKAMEDIAINC or Richard Strauss, Pres. Facebook/AKAMEDIAINC See full listing under SMTs. •Content for Video, Radio, Web, TV Public Relations Global Network and Social Media Campaigns (PRGN), U.S./Worldwide Contact: •Satellite Media Tours Stevens Strategic Communications, Inc., (SMT/RMT/IMT) Gemini Towers, 1991 Crocker Rd., Suite •Webcasting (Live Video 500, Cleveland, OH, 44145. 877/900- Streaming) 3366. [email protected]; •Web Video Production and www.prgn.com. Edward Stevens, APR. Distribution (Online Video) TV Access, division of FilmComm. •Corporate Video Storytelling 800/944-9134. Keith Hempel, President. PRGN: The World’s Local (Image, Sales, Marketing, Internal) Agency. More than 1,000 clients Experienced Corporation With 30+ across six continents depend on the •Public Service Announcements Years In Television And Radio combined resources of the Public (PSAs) Distribution. Specializing In Relations Global Network (PRGN) to •Video Editing, Graphics and Production And Distribution Of PSAs. deliver targeted public relations Effects (Post-Production) Leading Distributor Of PSAs (Over campaigns in more than 80 markets •Strategic Video Content Consulting 100 TV And Radio PSAs Released around the world. With revenues of Video Content Per Year). Comprehensive Services more than $110 million (U.S.), PRGN Our clients use video to engage, For TV, Radio, Print, Out-Of-Home, is the world’s fourth largest public entertain and educate. Social Media And Internet. relations network of independent Customized Services Tailored To agencies. PRGN harnesses the Satellite Media Tours Your Needs. Internet Reporting resources of close to 50 independ- We connect your story, your star Available. Chapter Placement And ent public relations firms and and your location to reach millions Coordination Services Available. more than 800 communications of people. professionals to connect internation- Radio al companies and organizations with Live Video Streaming individual and culturally diverse mar- We excel in live event production kets globally. Visit PRGN online at: and streaming from challenging www.prgn.com. locations.

Worldcom Public Relations Group, 500 Concepts, Inc., 4800 Hampden Lane, Fifth Ave., #1640, New York, NY, 10110. Suite 200, Bethesda, MD, 20814. Auritt Communications Group, 555 8th 800/955-9675; 212/286-9550. 240/482-3709. [email protected]; Ave., Suite 709, New York, NY, 10018. [email protected]; www.conceptscomm.com. Karen Herson, 212/302-6230. [email protected]; www.worldcomgroup.com. Todd M. President. www.auritt.com. Joan Auritt, Pres. Lynch, Managing Dir. Dietrich Nelson & Associates, Inc., 7510 Auritt Communications Group is a Sunset Blvd., #1415, Los Angeles, CA, multimedia PR and Marketing com- Public Service 90046. 323/845-9608; fax: 323/883-1821. pany, offering production services to Announcements [email protected]. Dietrich Nelson. clients from healthcare, food, enter- tainment, publishing, energy and RCM Broadcast Communications Inc., hi-tech industries. We offer creative 20 West 22nd St., #1510, New York, NY, multimedia solutions tailored to the 10010. 212/924-1006. complex needs of our clients. We [email protected]; take pride in delivering access to www.rcmbroadcast.com. Russell Cheek, prime media markets, the highest Pres. quality bookings and creating the AKA MEDIA INC., 142 East Ontario, most cost-effective production pack- Suite 1600, Chicago, IL, 60611. 800/996- Strauss Media Strategies Inc., 529 14th ages designed to increase brand 9432. [email protected]; St., N.W., #1163, National Press Bldg., awareness and audience reach. At www.akamediainc.com. Andrew Krause, Washington, DC, 20045. 202/638-0200; Auritt, we cherish our relationships fax: 202/638-0400. [email protected]; Executive Producer, CEO. with our customers, and our team of www.straussmedia.com. Richard Strauss, media experts and producers Pres. We produce award-winning video ensures the delivery of key results content, satellite media tours and live 262 W 38th St., Suite 803, New York, NY, through careful strategy and diligent streaming events. Many of the world’s 10018. 212/302-1234. reliability of services. most amazing brands trust our team to [email protected]; Our services include (but are not create content for Video, Radio, Web, www.straussmedia.com. limited to): TV and Social Media campaigns. Richard Strauss, Pres. •Video production from scripting,

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2016 PR BUYER’S GUIDE RADIO shooting and editing to delivery of won more than 100 industry awards master and received a US government •Media Training trademark for PRketing® our •TV Satellite, Radio and Online industry leading approach to helping Media Tours clients with their communications •Integrated Media Tours initiatives. •Social Media Campaigns, Blogger DSS offers: MediaTracks Communications, Inc., Connects and Twitter Parties • Satellite Media Tours 2250 E. Devon Ave., Suite 150, Des •Web Videos, Webcasts and Live • Digital Media Campaigns Plaines, IL, 60018. 847/299-9500; fax: Streamed Interactive Events • Video Production/Live Events 847/299-9501. [email protected]. •Video, Audio and Multimedia News • Co-Op SMT Shel Lustig, Pres. Releases • B-Roll •B-Roll Packages • Radio Your Message On-Air and Online •PSAs • Public Service Announcements •ANRs - Guaranteed placement • PR Consulting Caplan Communications LLC, 1700 on-air and online through syndication Rockville Pike, Suite 400, Rockville, MD, via Radio Health Journal and 20852. 301/998-6592. EMSI, 3748 Turman Loop, #101, Wesley Viewpoints. Reach over 900 stations [email protected]; Chapel, FL, 33544. 800/881-7342. in major markets. Online streaming, www.caplancommunications.com. Aric www.emsincorporated.com. Marsha iTunes, iHeart Radio, Aha Radio, Caplan, Pres. Friedman, CEO. Sound Cloud and more included. •Radio Media Tours - Benefit from Hedquist Productions, P.O. Box 1475, our contacts at major stations, Fairfield, IA, 52556. 641/472-6708. jef- networks and syndicated programs. [email protected]; www.hedquist.com. •Custom Feed Radio News Jeffrey Hedquist, Pres. Releases - National, regional and local market outreach. Minority targeting- Hispanic and African-American. •La Red Conectado - Guaranteed CB Radio Tours, 37 West 37th St., 12th placement Spanish language ANRs. flr., New York, NY 10018. 212/629-6532. •Urban Reach - Guaranteed place- [email protected]; www.cbradiotours.com. ment ANRs targeted to African Natalie Camarda. Liv Davick, 27125 Cedar Ridge Pl., American listeners. Valencia, CA, 91381. 310/721-9646; •PSAs - We produce, target and CB Radio Media Tours combines cell: 661/600-2254. [email protected]; distribute your radio public service the best in breed: a proven media [email protected]; www.livdavick.com. message locally, regionally or nationally. relations team, seasoned audio and Liv Davick, Pres., Shana Davick, VP. mixing engineers and a brand new National Aircheck, 338 S. Edgewood, penthouse recording facility in NYC. Liv Davick, a Publicity and Wood Dale, IL, 60191. 888/206-9662. You bring the spokesperson and Production Boutique, Inc. special- [email protected]; we'll book back-to-back radio izes in all of your broadcast public www.national-aircheck.com. Robb interviews and upload MP3 files relations and social media needs. Wexler, Pres. to our FTP site for you to present to Our expertise includes satellite your client. For digitally-focused media tours, radio media tours, PLUS Media Inc., 85 Fifth Ave., 7th Flr., clients, we now offer Podcast audio news releases, public service New York, NY, 10003. 212/206-8160. Media Tours (PMTs). English and announcements (PSAs), Internet [email protected]; Multilingual Audio News Releases media tours (IMTs), Spanish www.plusmedia.com. Natalie Weissman. (ANRs) also available as a la carte smts/rmts/anrs, integrated market- items. ing, ground tours, aircheck and air- ings’ monitoring services, and video production and distribution. All pitching, booking, and follow-up PREMIERETV, 429 Santa Monica Blvd., is done in-house, and we handle Suite 300, Santa Monica, CA, 90401. all of your production needs for your 310/899-9090. [email protected]; satellite and radio media tours. www.premieretv.com. Shayne Fraeke, D S Simon Media, 229 West 36th St., 9th We offer the highest-quality, CEO. flr., New York, NY, 10018. 212/736-2727. most personalized servicing with www.dssimon.com. Doug Simon, Pres. & unparalleled organization and a WE KNOW HOW TO MAKE CEO. strict attention to every detail. We RADIO WORK FOR YOU. With 25+ years of experience, PRE- provide superior results in every- D S Simon Media creates com- MIERE delivers thing we do, are available to our TV Radio Media pelling content and leverages rela- that engage a massive audi- clients at all times, and work within Tours tionships to distribute it to broadcast- ence. We’ll send your spokesperson every budget. ers, journalists, influencers, and oth- over the airwaves, on a tour of nation- ers who air, post, and share it. We've Continued at top of next page

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2016 PR BUYER’S GUIDE RADIO PREMIERETV continued a strong commitment to quality. also proud to be on the official GSA ally syndicated radio outlets and Strauss Media specializes in book- Schedule. top-rated local radio shows. ing television SMTs with local sta- When your campaign calls for tions, national broadcast and cable television and radio, Our Radio Promotions put your Strauss Media products into consumers’ hands while networks, network feeder services, Strategies delivers the absolute best providing endorsements from radio and syndicated programs. We expert- results in the industry. You'll enjoy ly manage your SMT and provide a personalities. And, our Audio News working with our friendly staff of experi- complete solution including the book- Releases are guaranteed to reach enced public relations media profes- tens of millions of listeners. ing of all of the interviews, studio sionals. Contact us today to discuss rental and equipment, satellite uplink, Additional PREMIERETV specialties a customized solution for your next include: make-up and catering services, and broadcast outreach campaign! •Satellite Media Tours all of the technical and production •Audio News Releases needs to make your SMT the most Synaptic Digital, a Definition 6 company, •On-Air Radio Promotions successful it can be. 79 Fifth Ave., New York, NY, 10003. •Online Audio & Video Distribution We also specialize in booking radio 212/682-8300. •B-Roll Packages tours with national news networks, [email protected]; •ENG Crews nationally syndicated shows, statewide, www.synapticdigital.com. •Creative Video Production / regional, and local radio outlets in each “Highlight Reels” of the nation's nearly 300 radio mar- Tobin Communications Inc., P.O. Box Contact us for references, quotes, kets. Strauss Media also conducts 1268, White Plains, MD, 20695-1268. or information on an integrated radio and television ground tours. 301/661-0900. broadcast publicity strategy that Moreover, we script, produce, and [email protected]; accommodates your budget. distribute targeted audio news releas- www.tobincommunications.com. es to the nation's largest radio net- Maury Tobin, Pres. works with the best "guaranteed- placement" in the industry. In addi- Research tion, Strauss Media provides: •Audio Actuality Pitching and Burke Marketing Research Inc., 500 W. Placement Systems 7th St., Cincinnati, OH, 45203. 513/241- •Radio Promotions 5663. www.burke.com. Jeff Miller, CEO. •Public Service Announcements Strauss Media Strategies Inc., 529 14th •Audio and Video Podcasts Cogent Reports, Market Strategies St., N.W., #1163, National Press Bldg., •Radio Advertising Production and Int’l, 125 Cambridge Park Dr., Washington, DC, 20045. 202/638-0200; Placement Cambridge, MA, 02140. 617/441-9944. fax: 202/638-0400. [email protected]; •Live Remote Broadcasts Christy White, Mng. Dir. www.straussmedia.com. Richard Strauss, •Customized Broadcast E-mailing Council of American Survey Research Pres.; Howard Davis, Mng. Dir. (with our database of 12,000+ Organizations, 170 N. Country Rd., Suite radio and television outlets, 4, Port Jefferson, NY, 11777. 631/928- 262 W 38th St., Suite 803, New York, NY, stations and show contacts) 6954. [email protected]; www.casro.org. 10018. 212/302-1234. •Satellite Uplinks and Downlinks [email protected]; Diane Bowers, Pres. Among the hundreds of clients we www.straussmedia.com. have worked with, we routinely work Richard Strauss, Pres. Creative Civilizations, 106 Auditorium with political groups such as the DNC; Circle, 2nd flr., San Antonio, TX, 78205. Los Angeles, CA. 626/794-1350. advocacy groups like the Natural 210/227-1999. www.ccagency.com. Gisela [email protected]; Resources Defense Council (NRDC), Girard, Pres./COO. www.straussmedia.com. Sierra Club and ACLU; award-winning Richard Strauss, Pres. PR firms like Burson-Marsteller, D.K. Shifflet & Assocs., 1750 Old Edelman, Hill & Knowlton, and Porter Meadow Road, #620, McLean, VA, Celebrating our 20th anniversary Novelli; non-profit clients like Safe Kids 22102. 703/536-0933. www.dksa.com. and 20 years of excellence in 2016, Worldwide, the American Jewish Douglas Shifflet, Chmn. & CEO. Strauss Media Strategies, Inc., is the Committee (AJC) and MADD; govern- nation’s premier public relations, ment agencies like the Dept. of Edelman Berland, 250 Hudson St., 15th communications, and strategy firm Veterans Affairs and Dept. of Labor; flr., New York, NY, 10013. 212/768-0550. specializing in television and radio. associations such as the US www.edelmanberland.com. Richard Not just another "crank it out booking Conference of Mayors, National Urban Edelman, Global CEO. service," Strauss Media Strategies League, and the National Law works closely with its clients to devel- Enforcement Officers Memorial Fund evolve24, 530 Maryville Center Dr., #250, op campaign-specific strategies and (NLEOMF); large-scale events such as St. Louis, MO, 63041. 314/225-2310. tactics that get results. Collectively, the Clinton Global Initiative and the www.evolve24.com. Anthony Sardella, our staff brings more than 175 years major auto shows; major companies CEO. of broadcast experience and judg- like Google, Uber, Facebook and ment to our clients, and has booked General Motors; and we have worked Futures Company, The, 1300 Environ tens of thousands of interviews on dozens of local, state and federal Way, Chapel Hill, NC, 27517. 919/932- throughout our company history with political campaigns. The company is 8858. J. Walker Smith, Ph.D, Exec. Chmn.

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2016 PR BUYER’S GUIDE SATELLITE MEDIA TOURS Gallup Inc., The Gallup Bldg., 901 F St., LexisNexis, 9443 Springboro Pike, Satellite Media Tours N.W., Washington, DC, 20004. 202/715- Dayton, OH, 45342. 888/285-3947. 3030. www.gallup.com. Jim Clifton, www.lexisnexis.com. Mike Walsh, CEO, A-1 Broadcast, 2030 Powers Ferry Rd., Chmn. & CEO. Legal & Professional, Mark Kelsey, CEO, SE, Suite 400, Atlanta, GA, 30339. Risk Solutions. 770/790-3690 ext. 175. [email protected]; Maritz Research, 1355 N. Highway Dr., www.A-1Broadcast.com. Fenton, MO, 63099. 636/827-4000. Beverly Brunston. www.maritzcx.com. David Mulkey, Sr. VP, Strategic Mktg. & Product Dev.

M|A|R|C Research, 7850 North Belt Line Rd., Irving, TX, 75063. 800/884-6272. GfK, 200 Liberty St., 4th flr., New York, www.marcresearch.com. Merrill Dubrow, NY, 10281. 212/240-5300. www.gfk.com. Pres. & CEO.

GfK Public Affairs & Corporate Nielsen Company, The, 85 Broad St., AKA MEDIA INC., 142 East Ontario, Communications specializes in New York, NY, 10004. 646/654-5000. Suite 1600, Chicago, IL, 60611. 800/996- research to support communications www.nielsen.com. Mia Scott, Communication Analyst. 9432. [email protected]; strategy and public relations, issues www.akamediainc.com. Andrew Krause, management, public thought leader- ORC International, Worldwide Executive Producer, CEO. ship and reputation measurement. Headquarters, 902 Carnegie Center, #220, We are experts in research not only Princeton, NJ, 08540. 800/444-4672. We produce award-winning video among the public, but also among www.orcinternational.com. Stacy Lee, CFO. content, satellite media tours and live hard-to-reach elite stakeholders in streaming events. Many of the world’s business or government globally. In Penn, Shoen and Berland Associates, most amazing brands trust our team to addition to customized research solu- 230 Park Ave. South, 2nd flr., New York, create content for Video, Radio, Web, tions, we leverage the Anholt-GfK NY, 10003. 212/534-4000. [email protected]; TV and Social Media campaigns. Nation/City Brands IndexSM syndi- www.psbresearch.com. Darlene Lee, Mng. cated studies gauging global percep- Dir. Follow us: tions of countries and cities around LinkedIn https://www.linkedin.com/ the world to consult with governmen- Pinpoint Market Research, 2221 company/aka-media-inc. tal and tourism organizations on com- Peachtree Road NE, Suite D174, Atlanta, Twitter @AKAMEDIAINC or munications and reputation issues. GA, 30309. 800/956-3409. Facebook/AKAMEDIAINC We also offer a suite of cost effective [email protected]; •Content for Video, Radio, Web, TV fast turnaround omnibus research www.pinpointmarketresearch.com. and Social Media Campaigns products, which are important tools Jennifer Jones. •Satellite Media Tours for public affairs, communications (SMT/RMT/IMT) and PR professionals. We serve PRIME Research, 305 Madison Ave., •Webcasting (Live Video as the official polling partner for Suite 1850, New York, NY, 10017. Streaming) the Associated Press, managing 212/738-9912; fax: 212/738-9923. •Web Video Production and the AP-GfK Poll, now conducted [email protected]; Distribution (Online Video) via the probability-based online www.prime-research.com. Mark Weiner, •Corporate Video Storytelling KnowledgePanel®. CEO; Brittany Luse, Mktg. Mgr. (Image, Sales, Marketing, Internal) •Public Service Announcements Google, 1600 Ampitheatre Pkwy., Proof Advertising, 114 W. 7th St., #500, (PSAs) Mountain View, CA, 94043. 650/253- Austin, TX, 78701. 512/345-6658. 0000; fax: 650/253-0001. Larry Page, [email protected]; •Video Editing, Graphics and CEO. www.proof-advertising.com. Bryan Effects (Post-Production) Christian, Pres. •Strategic Video Content Consulting History Associates, 300 North Stonestreet REPASS Research • Strategic Video Content Ave., Rockville, MD, 20850. 301/279- Consulting, 4555 Lake Forest Dr., Suite Our clients use video to engage, 9697. www.historyassociates.com. Anne 194, Cincinnati, OH, 45242-4747. entertain and educate. Strong, Mktg. Dir. 513/772-1600; fax: 513/772-8088. [email protected]; www.repassinc.com. Satellite Media Tours J.D. Power & Associates, 2625 Rex Repass, CEO. We connect your story, your star Townsgate Rd., #100, Westlake Village, and your location to reach millions CA, 91361. 805/418-8000; fax: 805/418- SSRS, 53 West Baltimore Pike, Media, of people. 8900. [email protected]; PA, 19063. 484/840-4300. www.ssrs.com. www.jdpower.com. Finbarr O’Neill, Pres. Melissa Herrmann, Pres. Live Video Streaming We excel in live event production KRM Information Services, 200 Spring Standard & Poor’s Research Reports, and streaming from challenging St., #F, Eau Claire, WI, 54703. 800/816- 55 Water St., New York, NY, 10041. locations. 2640. [email protected]; www.krm.com. 212/438-2000. www.standardandpoors.com. Rick Olson, Pres. & CEO. Christine Elliott, Sr. VP, Mktg. & Comms.

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2016 PR BUYER’S GUIDE SATELLITE MEDIA TOURS shooting and editing to delivery of English and Multilingual Audio News master Releases (ANRs) also available as a •Media Training la carte items. •TV Satellite, Radio and Online Artisan Production House, 110 East Media Tours 25th St., Floor 2, New York, NY, 10010. •Integrated Media Tours 347/351-4804. •Social Media Campaigns, Blogger [email protected]; Connects and Twitter Parties [email protected]; •Web Videos, Webcasts and Live D S Simon Media, 229 West 36th St., 9th www.artisanproductionhouse.com. Streamed Interactive Events flr., New York, NY, 10018. 212/736-2727. Erin Lahey Schwitter, Producer/Partner; •Video, Audio and Multimedia News www.dssimon.com. Doug Simon, Pres. & Kara Leibowitz, Producer/Partner. Releases CEO. Artisan Production House is a full •B-Roll Packages D S Simon Media creates com- service production company special- •PSAs pelling content and leverages rela- izing in food and lifestyle publicity. We tionships to distribute it to broadcast- are known for our integrated brand ers, journalists, influencers, and oth- strategy through satellite TV junkets, ers who air, post, and share it. We've live/launch events, videos and won more than 100 industry awards celebrity talent partnerships. We work and received a US government trade- with you to tell your story and give it mark for PRketing® our industry lead- relevance, producing brand content ing approach to helping clients with Broadcast Direct Communications Inc., that provides consumers something their communications initiatives. 130 Shore Rd., Suite 185, Port DSS offers: worth talking about. Our personal Washington, NY, 11050. relationships with TV Producers and [email protected]; • Satellite Media Tours media influencers throughout the [email protected]. Irene • Digital Media Campaigns country and high-end production Minett, 516/570-2369, Patti Kresner, • Video Production/Live Events capabilities (film-style shooters, edi- 631/757-9630. • Co-Op SMT tors and graphic designers) produce • B-Roll meaningful business results. Broadcast Direct Communications, • Radio Inc. specializes in media relations for: • Public Service Announcements •Satellite Media Tours • PR Consulting •Radio Media Tours •In-Market Tours Dietrich Nelson & Associates, Inc., 7510 •The Web Sunset Blvd., #1415, Los Angeles, CA, As television, radio and internet 90046. 323/845-9608; fax: 323/883-1821. professionals, we offer media strate- [email protected]. Dietrich Nelson. Auritt Communications Group, 555 8th gy, creative writing and pitching, Ave., Suite 709, New York, NY, 10018. strong media relationships and over 212/302-6230. [email protected]; 30 years of experience in broadcast www.auritt.com. Joan Auritt, Pres. public relations. Auritt Communications Group is a multimedia PR and Marketing com- Gourvitz Communications Inc., 875 pany, offering production services to Sixth Ave., Suite 1708, New York, NY, clients from healthcare, food, enter- 10001. 212/730-4807; Los Angeles tainment, publishing, energy and hi- 310/569-5602; fax: 212/730-4811. tech industries. We offer creative mul- www.gourvitzcommunications.com. Paul timedia solutions tailored to the com- Gourvitz, Pres. plex needs of our clients. We take CB Radio Tours, 37 West 37th St., 12th pride in delivering access to prime flr., New York, NY 10018. 212/629-6532. Gourvitz Communications contin- media markets, the highest quality [email protected]; www.cbradiotours.com. ues to be a leader in the world of bookings and creating the most cost- Natalie Camarda. Broadcast Public Relations. We are effective production packages the Only Company that can do an designed to increase brand aware- CB Radio Media Tours combines Internet Media Tour with legitimate ness and audience reach. At Auritt, the best in breed: a proven media online sites and quantified metrics for we cherish our relationships with our relations team, seasoned audio and The UVPM’s we deliver. GCI also customers, and our team of media mixing engineers and a brand new continues to set the Bar high for its experts and producers ensures the penthouse recording facility in NYC. participant media tours, called coops. delivery of key results through careful You bring the spokesperson and we'll We never cancel tours and when we strategy and diligent reliability of serv- book back-to-back radio interviews give guarantees we can provide con- ices. and upload MP3 files to our FTP site firmation of those guarantees. Our services include (but are not for you to present to your client. For GCI has added new partners for limited to): digitally-focused clients, we now coops guaranteeing that no client will •Video production from scripting, offer Podcast Media Tours (PMTs). ever hear the word “we do not have A

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2016 PR BUYER’S GUIDE SATELLITE MEDIA TOURS tour for you.” Live Star Entertainment, 379 Park Our production staff includes full Avenue South, 4th flr., New York, NY, time editors and camera crews any- 10016. 212/505-7666. Eric Drath. where USA and even overseas. We Have forged agreements with major Lyons PR, 10410 N. Kensington Pkwy., syndicated TV networks to guarantee Suite 305, Kensington, MD, 20895. National Press Club, 529 14th St., N.W., PR content will air and be seen By 301/942-1306; fax: 301/942-1361. Washington, DC, 20045. 202/662-7541. millions of viewers. www.lyonspr.com. Dan Lyons, President. [email protected]; www.press.org. We do SMTs, RMTs , ANRs , IMTs, Satellite media tours, radio media B-rolls and Integrated Marketing. See full listing under Special tours, public service announcements, We are already working on SMTs Events. video production, digital and social for the Consumer Electronics Show media engagement strategies. and Toy Fair in year 2016. In the last two months of 2015, Gourvitz produced over 27 SMTs, IMTs and RMTs featuring Technology, PREMIERETV, 429 Santa Monica Sports, Food, Fashion, Beauty and Blvd., Suite 300, Santa Monica, CA, more. 90401. 310/899-9090. We work with every Public [email protected]; Relations agency, big or small. We www.premieretv.com. Shayne Fraeke, are always around and can deliver on CEO. time, All the time. Media Connect, formerly Planned 25+ YEARS OF EXPERIENCE, KEF Media, 1161 Concord Rd., Smyrna, Television Arts, 301 E. 57th St., New UNMATCHED EXPERTISE, EXCEP- GA, 30080. 404/605-0009. York, NY, 10022. 212/583-2718. TIONAL CLIENT SERVICE www.kefmedia.com. Kevin Foley, Pres. & [email protected]; PREMIERETV delivers outstanding CEO. www.media-connect.com. satellite media tours to clients Brian Feinblum, SVP, CMO. across the U.S. and around the globe. Whether your SMT originates Incredible value provided by the from a TV studio, a hotel room, a firm that trademarked satellite radio desert, or any remote location, PRE- and television tours over 25 years MIEREB~TV’s media and production Liv Davick, 27125 Cedar Ridge Pl., ago! We’re proficient at promoting teams always deliver with profession- Millbrae, CA, 91381. 310/721-9646; cell: experts, authors, CEOs, non-profits, alism, diligence, and creativity. 661/600-2254. [email protected]; and topics focused on entertainment, Our media experts are trusted by [email protected]; books, health, business, consumer the top newsroom producers in the www.livdavick.com. Liv Davick, Pres., and advocacy. industry. We maintain strong relation- Shana Davick, VP. ships with all the national networks Liv Davick, a Publicity and Moldow Communications LLC, 27 and newsfeeds, top market local affil- Production Boutique, Inc. specializes Ridge Ave., Park Ridge, NJ, 07656. iates, and independent and regional in all of your broadcast public rela- 201/664-2024. cable outlets. tions and social media needs. Our [email protected]; As a result, you get the best line- expertise includes satellite media www.moldowcommunications.com. ups for your SMT. tours, radio media tours, audio news Jim Moldow, President. Additional PREMIERETV special- ties include: releases, public service announce- One-stop broadcast public relations ments (PSAs), Internet media tours •Radio Media Tours solutions including stand alone •Audio News Releases (IMTs), Spanish smts/rmts/anrs, inte- Satellite Media Tours, Radio Media grated marketing, ground tours, •On-Air Radio Promotions Tours, Radio News Releases, Co-Op •Online Audio & Video Distribution aircheck and airings’ monitoring Satellite Media tours, Internet Media services, and video production and •B-Roll Packages Tours, PSA production and distribu- •ENG Crews distribution. tion, spokespersons and B-roll pro- All pitching, booking, and follow-up •Creative Video Production / duction and distribution. Also sells “Highlight Reels” is done in-house, and we handle all of co-op SMT sponsorships as an inde- your production needs for your Contact us for references, quotes, pendent agent for numerous broad- or information on an integrated satellite and radio media tours. cast pr firms. We offer the highest-quality, most broadcast publicity strategy that accommodates your budget. personalized servicing with unparal- Murray Hill Studios, 248 East 35th St., leled organization and a strict atten- New York, NY, 10016. 212/889-4200; fax: RCM Broadcast Communications Inc., tion to every detail. We provide 212/889-9413. [email protected]; superior results in everything we 20 West 22nd St., #1510, New York, NY, www.murrayhillstudios.com. Jahaneen 10010. 212/924-1006. do, are available to our clients at Johnsen. all times, and work within every [email protected]; budget. See full listing under Webcasting. www.rcmbroadcast.com. Russell Cheek, Pres.

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2016 PR BUYER’S GUIDE SATELLITE MEDIA TOURS works with the best "guaranteed- target. Thunk!Media clients have placement" in the industry. In addi- achieved impressive results through tion, Strauss Media provides: our innovative and creative co-op •Audio Actuality Pitching and media tours. Our boutique service Placement Systems offers a personal touch and provides •Radio Promotions the highest quality production values •Public Service Announcements and top-market bookings -- all deliv- Strauss Media Strategies Inc., 529 14th •Audio and Video Podcasts ered by the celebrity spokespeople St., N.W., #1163, National Press Bldg., •Radio Advertising Production and major news outlets turn to for advice. Washington, DC, 20045. 202/638-0200; Placement fax: 202/638-0400. [email protected]; •Live Remote Broadcasts Search Engine www.straussmedia.com. Richard Strauss, •Customized Broadcast E-mailing Pres.; Howard Davis, Mng. Dir. (with our database of 12,000+ Optimization radio and television outlets, 262 W 38th St., Suite 803, New York, NY, Schneider Associates, 2 Oliver St., 4th stations and show contacts) 10018. 212/302-1234. Flr., #402, Boston, MA, 02109. 617/536- [email protected]; •Satellite Uplinks and Downlinks 3300; fax: 617/536-3180. launch@schnei- www.straussmedia.com. Among the hundreds of clients we derpr.com; www.schneiderpr.com. Joan Richard Strauss, Pres. have worked with, we routinely work Schneider, CEO, Phil Pennellatore, Pres. with political groups such as the DNC; Los Angeles, CA. 626/794-1350. advocacy groups like the Natural [email protected]; Resources Defense Council (NRDC), Social Media www.straussmedia.com. Sierra Club and ACLU; award-winning Richard Strauss, Pres. PR firms like Burson-Marsteller, Edelman, Hill & Knowlton, and Porter Celebrating our 20th anniversary Novelli; non-profit clients like Safe Kids and 20 years of excellence in 2016, Worldwide, the American Jewish Strauss Media Strategies, Inc., is the Committee (AJC) and MADD; govern- nation’s premier public relations, ment agencies like the Dept. of AKA MEDIA INC., 142 East Ontario, communications, and strategy firm Veterans Affairs and Dept. of Labor; Suite 1600, Chicago, IL, 60611. 800/996- specializing in television and radio. associations such as the US 9432. [email protected]; Not just another "crank it out booking Conference of Mayors, National Urban service," Strauss Media Strategies www.akamediainc.com. Andrew Krause, League, and the National Law Executive Producer, CEO. works closely with its clients to devel- Enforcement Officers Memorial Fund op campaign-specific strategies and (NLEOMF); large-scale events such as We produce award-winning video tactics that get results. Collectively, the Clinton Global Initiative and the content, satellite media tours and live our staff brings more than 175 years major auto shows; major companies streaming events. Many of the world’s of broadcast experience and judg- like Google, Uber, Facebook and most amazing brands trust our team to ment to our clients, and has booked General Motors; and we have worked create content for Video, Radio, Web, tens of thousands of interviews on dozens of local, state and federal TV and Social Media campaigns. throughout our company history with political campaigns. The company is a strong commitment to quality. also proud to be on the official GSA Follow us: Strauss Media specializes in book- Schedule. LinkedIn https://www.linkedin.com/ ing television SMTs with local sta- When your campaign calls for company/aka-media-inc. tions, national broadcast and cable television and radio, Strauss Media Twitter @AKAMEDIAINC or networks, network feeder services, Strategies delivers the absolute best Facebook/AKAMEDIAINC and syndicated programs. We expert- results in the industry. You'll enjoy •Content for Video, Radio, Web, TV ly manage your SMT and provide a working with our friendly staff of experi- and Social Media Campaigns complete solution including the book- enced public relations media profes- •Satellite Media Tours ing of all of the interviews, studio sionals. Contact us today to discuss (SMT/RMT/IMT) rental and equipment, satellite uplink, a customized solution for your next •Webcasting (Live Video make-up and catering services, and broadcast outreach campaign! all of the technical and production Streaming) needs to make your SMT the most •Web Video Production and successful it can be. Distribution (Online Video) •Corporate Video Storytelling We also specialize in booking radio (Image, Sales, Marketing, Internal) tours with national news networks, THUNK! Media. Inc., 376 15th Street, nationally syndicated shows, statewide, Brooklyn, NY 11215. 917/658-9932. •Public Service Announcements regional, and local radio outlets in each [email protected]; (PSAs) of the nation's nearly 300 radio mar- www.thunkmedia.com. Robin DeAngelis. •Video Editing, Graphics and Effects (Post-Production) kets. Strauss Media also conducts SPECIALIZING IN CO-OP & •Strategic Video Content Consulting radio and television ground tours. EXCLUSIVE SMTs: Moreover, we script, produce, and Video Content distribute targeted audio news releas- Thunk!Media, Inc. delivers your Our clients use video to engage, es to the nation's largest radio net- message to the audience you want to entertain and educate.

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2016 PR BUYER’S GUIDE SPEAKERS SERVICE ((TALENT)

Satellite Media Tours MediaMiser Ltd., 11 Holland Ave., #715, We connect your story, your star Ottawa, Ontario, K1Y 4S1, Canada. and your location to reach millions 866/545-3745. [email protected]; of people. www.mediamiser.com. Chris Morrison, Pres. Live Video Streaming We excel in live event production Quinn & Co. Public Relations, 48 W. and streaming from challenging JSH&A Ltd., 2 TransAm Plaza Dr., #450, 38th St., Penthouse, New York, NY, locations. Oakbrook Terrace, IL, 60181. 630/932- 10018. 212/868-1900. www.quinn.pr. 4242; fax: 630/932-1418. Florence Quinn. AmericanPOP, 1207 W. Magnolia Ave., [email protected]; www.jsha.com. #D, Burbank, CA, 91506. 818/840-1030. [email protected]; JSH&A helps leading national CPG Software www.americanpopdigital.com. Craig brands like ConAgra Foods, Master Lazar, Partner. Lock and SKILSAW tools plan and ClickTime, 282 2nd. St., San Francisco, CA, execute smart social media strate- 94105. 415/684-1180. [email protected]; Concepts, Inc., 4800 Hampden Lane, gies. Capabilities include providing www.clicktime.com/pr. David Klein. Suite 200, Bethesda, MD, 20814. social channel and content strategy 240/482-3709. [email protected]; development, content creation, chan- Deltek, 2291 Wood Oak Dr., Herndon, www.conceptscomm.com. Karen Herson, nel management and social listening VA, 20171. 800/456-2009. President. and reporting. In addition, offerings www.deltek.com. Michael Corkery, Pres. like Social Media reFresh are specifi- & CEO. Engage121, 20 Glover Ave., 2nd flr., cally geared toward brands and Norwalk, CT, 06850. 888/607-9101. organizations that want to make the IPR Software, 16501 Ventura Blvd., www.engage121.com. Jon Victor, CEO. leap from doing social to being social, #424, Encino, CA, 91436. 800/514-1897. including: www.iprsoftware.com. JD Bowles, -Developing a social personality President & CEO. and visual strategy -Building meaningful engagement Queue Associates, 420 Lexington Ave., and relationships #300, New York, NY, 10170. 212/269- -Identifying performance metrics 1313. Jeff Goldstein, Mng. Dir. Feintuch Communications, 245 Park and KPIs that matter Ave., 39th flr., New York, NY 10167. Visit jsha.com to learn more about TEKgroup Int’l Inc., 1451 W. Cypress 212/808-4900. [email protected]; Social Media reFresh and JSH&A’s Creek Rd., #300, Ft. Lauderdale, FL, www.feintuchcommunications.com. full suite of social media services. 33309. 954/351-5554; fax: 954/351-9099. Richard Roher, Managing Partner and www.tekgroup.com. Steve Momorella, Director of Social Media. Magnify Digital, 680 B Leg-In-Boot Founder. Square, Vancouver, BC, V5Z 4B4, Chatter about your company is Canada. 604/879-7770. happening across the web, so why Votenet Solutions Inc., 1420 K St., N.W., www.magnifydigital.com. Moyra Rodger, #200, Washington, DC, 20005. 202/737- not join the conversation? CEO. Feintuch Communications offers a 2277. www.votenet.com. comprehensive solution for b-to-b companies looking to incorporate or enhance their social media presence Speakers Service in their marketing arsenal. Each pro- Marketing Maven, 2390 C Las Posas Rd., (Talent) gram is designed to support #479, Camarillo, CA 93010. 310/994-7380. the company’s business objectives [email protected]; American Program Bureau, Inc., One and PR/marketing goals. Programs www.marketingmaven.com. Gateway Center, #751, Newton, MA, include an analysis of the current Lindsey Carnett, Pres. 02458. 800/225-4575; 617/614-1600. industry landscape and competitors; Marketing Maven is not your typical www.apbspeakers.com. Robert P. Walker, a calendar of planned updates; Pres. & CEO. content creation; community PR firm. With origins in direct response public relations, Marketing building and management; and Authors Unlimited, 31 E. 32nd St., #300, measurement. Maven utilizes advanced metrics to measure their clients' marketing New York, NY, 10016. 212/481-8484. Let us help you strategically com- Arlynn Greenbaum, Pres. municate with clients, prospects, reach and provide valuable competi- tive analysis. Their client campaigns partners, employees, journalists and Capitol City Speakers Bureau, 1620 those impacted by the company. have won national awards for driving revenue upon launching. Social South 5th St., Springfield, IL, 62703. media services include content, pro- 800/397-3183; fax: 217/544-1496. Hunter Public Relations, 41 Madison motions and advertising to drive [email protected]; Ave., 5th flr., New York, NY, 10010-2202. engagement and sales. Blogger and www.capcityspeakers.com; 212/679-6600. [email protected]; influencer relations are also available www.speakersfornurses.com; www.hunterpr.com. Grace Leong, Mng. services. www.speakingofsports.com. Partner. Mike Klemm, Pres.

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2016 PR BUYER’S GUIDE SPEAKERS SERVICE (TALENT) Eagles Talent Connection, 57 West South [email protected]; Whether they’re launching a Orange Ave., South Orange, NJ, 07079. www.bravoevents-online.com. campaign, managing reputations, or 973/313-9800. [email protected]; Greg Jenkins, Partner. needing around-the-clock response www.eaglestalent.com. Esther Eagles, during a crisis, we help clients keep Pres. C. Lewis Shows & Events, 343 E. Maple up-to-speed, stay focused, and be Rd., Troy, MI, 48083. 248/619-9696. connected to experts. Gorkana Greater Talent Network, 437 Fifth Ave., www.clewis.com. Carol Lewis, Pres. provides the personal touch and con- New York, NY, 10016. 212/645-4200; fax: fidence clients need to make clear, Conference Board, The, 845 Third Ave., 212/627-1471. www.greatertalent.com. informed decisions-and drive their New York, NY, 10022. 212/759-0900. Don R. Epstein, CEO. www.conference-board.org. Jonathan businesses forward. Spector, CEO. Follow us at @GorkanaUS, Harry Walker Agency, 355 Lexington facebook.com/GorkanaGroup, or visit Ave., 21st flr., New York, NY, 10017. Corporate Events, 7431 114th Ave. No. us at www.gorkana.us. 646/227-4900; fax: 646/227-4901. #102, Largo, FL, 33773. 727/548-7200. www.harrywalker.com. Don Walker, Pres. [email protected]; IEG LLC, 350 North Orleans St, #1200, www.corporateeventsandexpos.com. Chicago, IL, 60654. 312/944-1727. Keppler Speakers, 3030 Clarendon [email protected]; Blvd., 7th flr., Arlington, VA, 22201. www.sponsorship.com. 703/516-4000. [email protected]; CW& Co., 152 Madison Ave., #906, New York, NY, 10016. 212/379-4024. www.kepplerspeakers.com. Jim Keppler, MVP Collaborative, 1751 E. Lincoln Pres. [email protected]; www.cwandco.com. Carrie Waible. Ave., Madison Heights, MI, 48071. 248/ 591-5100. [email protected]; Leading Authorities Inc., 1990 M St., Editor Showcase, New York, NY, 10036. www.mvpcollaborative.com. Roger N.W., #800, Washington, DC, 20036. 800- Gullickson, Pres. SPEAKER. www.leadingauthorities.com. 619/312-1212. [email protected]; www.editorshowcase.com. Michelle National Speakers Bureau, 14047 W. Metter, Partner, Ken Loyst, Partner. Petronella Dr., #102, Libertyville, IL, 60048. 847/295-1122. www.nationalspeakers.com. Eventage, 18 South Orange Ave., 3rd flr., South Orange, NJ, 07079. 973/530-3900. National Press Club, 529 14th St., N.W., Royce Carlton Inc., 866 United Nations www.eventage.net. Matt Glass, Partner. Washington, DC, 20045. 202/662-7541. Plaza, Suite 587, New York, NY, 10017- [email protected]; www.press.org. 1880. 212/355-7700. Feats Inc., Special Events, Design & www.roycecarlton.com. Carlton S. Production, 3 East Read St., Baltimore, The National Press Club has been Sedgeley, Pres. MD, 21202. 410/727-5575. home to Washington’s biggest news, [email protected]; business and social events since Speakers On Healthcare, 10870 N.W. www.featsinc.com. 1908. Located in the heart of Laurinda Ct., Portland, OR, 97229. Washington, DC between The White 503/345-9164. Formula PR, 1215 Cushman Ave., San House and Capitol Hill, The National [email protected]; Diego, CA, 92110. 619/234-0345. Press Club hosts more than 2,500 www.speakersonhealthcare.com. [email protected]; www.formulapr.com. news, business and social events Jo Cavender, Karen Kendig, Founders. Michael Olguin, Pres. annually. If you are looking for a unique venue that exudes class, Washington Speakers Bureau, 1663 attracts attention, is easy to get to Prince St., Alexandria, VA, 22314. 703/684- and knows how to make your event a 0555. [email protected]; huge success from start to finish, host www.washingtonspeakers.com. Harry your next event at The National Press Rhoads, Jr., Christine Farrell, Co-CEOs. Club. Gorkana Inc., 2 Rector St., Suite 1200, New York, NY, 10006. 646/722-1200. World Class Speakers & Entertainers, nVision, 265 W. 37th St., 8th flr., New [email protected]; www.gorkana.us. 5200 Kanan Rd., #210, Agoura Hills, CA, York, NY, 10008. 212/947-9095. Jeni Chapman, Mng. Dir. 91301. 818/991-5400. www.wcSpeakers.com. www.nvision-ny.com. Michael Magnani, Joseph I. Kessler, Pres. Gorkana offers a more effective Pres. & CEO. way for PR and communications Special Events professionals to access customized Paulette Wolf Events & Entertainment, media intelligence. Our clients 1165 N. Clark St., #613, Chicago, IL, 60610. Aspen Marketing Services, 1240 North become part of our unique communi- 312/981-2600. [email protected]; Ave. West, Chicago, IL, 60185. 800/848- ty. This connects them to everything www.pwe-e.com. Adam Lombardo, VP, 0212. [email protected]; from industry experts and the latest Production. www.aspenms.com. Cathy Lang, COO. news, insights and events, jobs and journalists, not to mention our own Regatta Inc., 115 W. 18th St., 2nd Flr., Bravo Productions, 110 W. Ocean Blvd., essential media intelligence services. New York, NY, 10011. 212/475-1290. #537, Long Beach, CA, 90802. 562/435- www.regattanyc.com. Sam Kaufman, 0065; fax: 562/435-4421. It’s why PR professionals, as well as journalists, rely on us every day. Princ.

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2016 PR BUYER’S GUIDE TELEVISION (TV) PRODUCTION Synergy Events, 802 West Park Ave., •Video Editing, Graphics and Parallax Productions Inc., 119 Braintree #224, Ocean Township, NJ, 07712. 732/ Effects (Post-Production) St., Boston, MA, 02134. 617/787-1415; 493-4210. [email protected]; •Strategic Video Content Consulting fax: 617/787-1416. www.synergyevents.com. Peter Hurley, www.parallaxproductions.com. Pres., Keith Green. Video Content Our clients use video to engage, Very Special Events, 12182-B Royal entertain and educate. Birkdale Row, San Diego, CA, 92128. 858/485-1171; fax: 858/485-0389. Satellite Media Tours [email protected]; We connect your story, your star PREMIERETV, 429 Santa Monica Blvd., www.veryspecialevents.com. and your location to reach millions Suite 300, Santa Monica, CA, 90401. Nancy Walters, Pres. of people. 310/899-9090. [email protected]; www.premieretv.com. Shayne Fraeke, CEO. VISTA Satellite Communications, 73- Live Video Streaming 104 SW 12th Ave., Dania Beach, FL, We excel in live event production OUTSTANDING PRODUCTION 33004. 954/838-0900. Roy Liemer, Pres. and streaming from challenging FOR TV, FILM, BROADCAST, AND locations. THE INTERNET. Speechwriting PREMIERETV’s talented team of Alan Weiss Productions, 270 White production experts can deliver a full Concepts, Inc., 4800 Hampden Lane, Plains Rd., #2N, Eastchester, NY, 10709. range of services, from B-roll shoots Suite 200, Bethesda, MD, 20814. 212/974-0606. [email protected]. and EPKs to press conferences, 240/482-3709. [email protected]; Marilou Yacoub. remotes, and highlight reels. With www.conceptscomm.com. Karen Herson, over 25 years of experience, President. PREMIERETV coordinates every detail of TV production with profes- Television (TV) sionalism, diligence, and creativity. Additional PREMIERETV specialties Production include: •Creative Video Production / Associated Press, The, 450 West 33rd “Highlight Reels” St., New York, NY, 10001. 212/621-1585. •B-Roll Packages www.ap.org. Ted Mendelsohn. •ENG Crews •International Services Whether it’s a photo shoot in Los •Webcasting Angeles, a video shoot in rural Congo, •Satellite Media Tours AKA MEDIA INC., 142 East Ontario, a live interview in Jakarta or a story •Radio Media Tours Suite 1600, Chicago, IL, 60611. 800/996- about a press event in Paris, The •Audio News Releases 9432. [email protected]; Associated Press’ Content Services Contact us for references, quotes, www.akamediainc.com. Andrew Krause, division can bring your message to the or information on how our production Executive Producer, CEO. world. We’ll help you create or curate experts can maximize your PR ROI! content that increases brand aware- We produce award-winning video ness, builds customer engagement and RPM Media Inc., 5-28 51st Ave., 2nd content, satellite media tours and live generates more revenue. From strate- flr., Long Island City, NY, 11101. streaming events. Many of the world’s gy to execution, we’ve got you covered. most amazing brands trust our team to 718/729-2408. [email protected]; Email us at [email protected] www.rpmmedia.com. Roberto Mitrotti. create content for Video, Radio, Web, to learn more. TV and Social Media campaigns. Strauss Media Strategies Inc., 529 14th Follow us: Cover Edge Television News Service, St., N.W., #1163, National Press Bldg., LinkedIn https://www.linkedin.com/ 4325 Dean Martin Dr., #375, Las Vegas, Washington, DC, 20045. 202/638-0200; company/aka-media-inc. NV, 89103. 800/822-6397. fax: 202/638-0400. [email protected]; Twitter @AKAMEDIAINC or [email protected]; www.straussmedia.com. Richard Strauss, www.coveredge.com. Rich Travis, CEO. Facebook/AKAMEDIAINC Pres.

•Content for Video, Radio, Web, TV Engel Entertainment Inc., 535 8th Ave., 262 W 38th St., Suite 803, New York, NY, and Social Media Campaigns 7th flr., New York, NY, 10018. 212/413- 10018. 212/302-1234. •Satellite Media Tours 9200. [email protected]; [email protected]; (SMT/RMT/IMT) www.engelentertainment.com. Steven www.straussmedia.com. •Webcasting (Live Video Engel, Pres./Exec. Producer. Richard Strauss, Pres. Streaming) Murray Hill Studios, 248 East 35th St., •Web Video Production and Los Angeles, CA. 626/794-1350. New York, NY, 10016. 212/889-4200; fax: Distribution (Online Video) [email protected]; 212/889-9413. [email protected]; •Corporate Video Storytelling www.straussmedia.com. www.murrayhillstudios.com. Jahaneen Richard Strauss, Pres. (Image, Sales, Marketing, Internal) Johnsen. •Public Service Announcements See full listing under SMTs. (PSAs) See full listing under Webcasting.

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2016 PR BUYER’S GUIDE TELEVISION (TV) PRODUCTION Teen Kids News, LLC, 182 Sound Beach •Public Service Announcements Ave., Old Greenwich, CT, 06870. (PSAs) 203/637-0044; fax: 203/698-0812. •Video Editing, Graphics and [email protected]; Effects (Post-Production) www.teenkidsnews.com. Al Primo, Pres. •Strategic Video Content Consulting

VideoLink Inc., 1230 Washington St., Video Content Newton, MA, 02465. 800/452-5565. Our clients use video to engage, Associated Press, The, 450 West 33rd www.videolink.tv. entertain and educate. St., New York, NY, 10001. 212/621-1585. www.ap.org. Ted Mendelsohn. Satellite Media Tours Translation Services We connect your story, your star Whether it’s a photo shoot in Los and your location to reach millions Angeles, a video shoot in rural Congo, Iverson Language Assocs. Inc., Div. of of people. a live interview in Jakarta or a story TransPerfect, 111 W. Pleasant St., #102, about a press event in Paris, The Milwaukee, WI, 53212. 414/271-1144; Live Video Streaming Associated Press’ Content Services fax: 414/271-0144. We excel in live event production division can bring your message to the www.transperfect.com. Leroy Pederson, and streaming from challenging Division Mgr. locations. world. We’ll help you create or curate content that increases brand aware- Language Bank, 34W056 Wagner Rd., Alan Weiss Productions, 270 White ness, builds customer engagement and Batavia, IL, 60510. 630/406-1277; fax: Plains Rd., #2N, Eastchester, NY, 10709. generates more revenue. From strate- 630/406-0917. [email protected]; 212/974-0606. [email protected]. gy to execution, we’ve got you covered. www.language-bank.com. Dennis Merritt. Marilou Yacoub. Email us at [email protected] to learn more. Allied Vaughn, 7600 Parklawn Ave., O’Sullivan Comms., 1 Fairfield Crescent, #300, Minneapolis, MN, 55435. 952/832- West Caldwell, NJ, 07006. 973/227-5112. Audio Productions Inc., 914 18th Ave 3100; 800/323-0281; fax: 952/832-3179. [email protected]; South, Nashville, TN, 37212. 615/321- www.alliedvaughn.com. Doug Olzenak, Pres. www.oneworldonestop.com. 3612. [email protected]; www.audioproductions.com. Jim Reyland, Video Pres.

Artisan Production House, 110 East 25th St., Floor 2, New York, NY, 10010. 347/351-4804. [email protected]; [email protected]; Auritt Communications Group, 555 8th AKA MEDIA INC., 142 East Ontario, www.artisanproductionhouse.com. Suite 1600, Chicago, IL, 60611. 800/996- Ave., Suite 709, New York, NY, 10018. Erin Lahey Schwitter, Producer/Partner; 212/302-6230. [email protected]; 9432. [email protected]; Kara Leibowitz, Producer/Partner. www.akamediainc.com. Andrew Krause, www.auritt.com. Joan Auritt, Pres. Artisan Production House is a full Executive Producer, CEO. Auritt Communications Group is a service production company special- multimedia PR and Marketing com- We produce award-winning video izing in food and lifestyle publicity. We pany, offering production services to content, satellite media tours and live are known for our integrated brand clients from healthcare, food, enter- streaming events. Many of the world’s strategy through satellite TV junkets, tainment, publishing, energy and most amazing brands trust our team to live/launch events, videos and hi-tech industries. We offer creative create content for Video, Radio, Web, celebrity talent partnerships. We work multimedia solutions tailored to the TV and Social Media campaigns. with you to tell your story and give it complex needs of our clients. We relevance, producing brand content Follow us: take pride in delivering access to that provides consumers something LinkedIn https://www.linkedin.com/ prime media markets, the highest worth talking about. Our personal company/aka-media-inc. quality bookings and creating the relationships with TV Producers and Twitter @AKAMEDIAINC or most cost-effective production pack- media influencers throughout the Facebook/AKAMEDIAINC ages designed to increase brand country and high-end production awareness and audience reach. At capabilities (film-style shooters, edi- •Content for Video, Radio, Web, TV Auritt, we cherish our relationships tors and graphic designers) produce and Social Media Campaigns with our customers, and our team of meaningful business results. •Satellite Media Tours media experts and producers (SMT/RMT/IMT) ensures the delivery of key results •Webcasting (Live Video At (@) Large Films, 807 N.E. Couch St., through careful strategy and diligent Streaming) Portland, OR, 97232. 503/287-5387. reliability of services. •Web Video Production and [email protected]; Our services include (but are not Distribution (Online Video) www.atlargefilms.com. Juliana Lukasik, limited to): •Corporate Video Storytelling Principal. •Video production from scripting, (Image, Sales, Marketing, Internal)

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2016 PR BUYER’S GUIDE VIDEO shooting and editing to delivery of Cresta Creative, 1050 N State St., Interface Media Group, 1233 20th St., master Chicago, IL, 60610. 312/944-4700; fax: N.W., Washington, DC, 20036. 202/861- •Media Training 312/944-1582. [email protected]; 0500. [email protected]; •TV Satellite, Radio and Online www.crestacreative.com. Debby Winans. www.interfacemedia.com. Media Tours Jeff Weingarten, Pres. •Integrated Media Tours Crews Control, 8161 Maple Lawn Blvd., •Social Media Campaigns, Blogger #120, Fulton, MD, 20759. 301/604-1200; Ivanhoe Broadcast News Inc., 2745 West Fairbanks Ave., Winter Park, FL, 32789. Connects and Twitter Parties 800/545-CREW. [email protected]; 407/740-0789. [email protected]; •Web Videos, Webcasts and Live www.crewscontrol.com. Andrea Keating, www.ivanhoe.com. Marjorie B. Thomas, Streamed Interactive Events Founder/CEO. Pres. •Video, Audio and Multimedia News Dietrich Nelson & Associates, Inc., Releases 75109 Sunset Blvd., #1415, Los Angeles, Lovett Stories + Strategies, 17 Vandam •B-Roll Packages CA, 90046. 323/845-9608; fax: 323/883- St., Ground Floor, New York, NY, 10013. •PSAs 1821. [email protected]. Dietrich 212/242-8999. Nelson. [email protected]; Bader TV News, 25 W. 52nd St., 16th www.lovettproductions.com. flr., New York, NY, 10019. 212/744-5380. Dominion Productions, 4893 Halwell Joseph F. Lovett, Pres. [email protected]; www.badertv.com. Drive, Virginia Beach, VA, 23464. Mike Leventhal, Sr. VP and Exec. 757/424-4523. MEDIAmobz, 2929 Campus Dr., #145, Producer. [email protected]; San Mateo, CA, 94403. 800/816-7048; www.dominionproductions.tv. fax: 866/470-0108. [email protected]; Boom Broadcast & Media Relations, 4 Kevin O’Sullivan. www.mediamobz.com. Jay Durgan, VP, Hill Spruce, Littleton, CO, 80127. Content & Mktg. 303/904-2100. [email protected]; Double R Productions, 1621 Connecticut Mercury Labs, 3118 Locust St., St. www.boombroadcast.com. Barbara Kelly- Ave., N.W., Ste. 400, Washington, DC, Louis, MO, 63103. 314/645-4244. Gutjahr, Joan Winkler, Founding Partners. 20009. 202/797-7777. www.mercury-labs.com. Angie Lawing, [email protected]; CEO. Broad Street Productions, 242 W. 30 St., www.doublerproductions.com. 2nd flr., New York, NY, 10001. 212/780- Rosemary Reed, Pres. Murray Hill Studios, 248 East 35th St., 5700. [email protected]; New York, NY, 10016. 212/889-4200; fax: www.broadstreet.com. Mark Baltazar, EFX Media, 2300 Ninth St. South, Ste. 212/889-9413. [email protected]; CEO & Mng. Partner. 136, Arlington, VA, 22204. 703/486-2303. www.murrayhillstudios.com. Jahaneen [email protected]; www.efxmedia.com. Johnsen. Broadcast Productions, 44 Beechwood Robin Evans, VP, Bus. Dev. Dr., Robbinsville, NJ, 08691. 609/443- See full listing under Webcasting. 1199. [email protected]; www.broadcastproductions.tv. Dick National Press Club, 529 14th St., N.W., Washington, DC, 20045. 202/662-7541. Cunningham, Pres. [email protected]; www.press.org. Center City Film & Video, 1501-1503 Newscast US, 526 West 26th St., Suite Walnut St., Philadelphia, PA, 19102. 515, New York, NY, 10001. 212/206- 215/568-4134; fax: 215/568-6011. 0055. [email protected]; [email protected]; www.ccfv.com. Jordan Evolve Media, 436 N Canal St., #7, San www.newscastus.com. Jim Sulley, Dir. Schwartz, CEO. Francisco, CA, 94080. [email protected]. Tommy Maples. NewsWatch, 11166 Fairfax Blvd., #403, Coastal Media Group, P.O. Box 8751, Fairfax, VA, 22030. 703/359-5480. Calabasas, CA, 91372. 818/880-9800; 888/ Evolve Media Production is a multi award winning San Francisco film [email protected]; 570-LIVE. www.coastalmediagroup.com. www.newswatchtv.com. Ed Tropeano, Bob Adler, Pres./CEO. and video production company. Our production team develops concepts Pres. for television, commercial, corporate, Communications Plus Digital, 102 Osprey Communications, 1010 Madison Ave., 7th flr., New York, NY, viral, and promotional video. We offer a wide range of VFX services for all Washington Blvd., Stamford, CT, 06901. 10016-7417. 212/686-9570. 203/905-1600. www.osprey.com. www.cpdigital.com. Franco Fiore. industries. Parallax Productions Inc., 119 Braintree GRS Systems Inc., 216 E. 45th St., New Conch Republic Media Group, 513 St., Boston, MA, 02134. 617/787-1415; York, NY, 10017. 212/286-0299. Fleming St., Ste. 6, Key West, FL, 33040. fax: 617/787-1416. [email protected]; www.grsv.com. Mitch Gak. 305/393-7000. www.conchtv.com. Gail www.parallaxproductions.com. Hollenback, Pres. Henninger Media Services, 1320 N. Park Avenue Post Inc., 419 Park Ave. Conus Archive, The, 3415 University Courthouse Rd., Suite 130, Arlington, VA, South, #600, New York, NY, 10016. 212/ Ave., St. Paul, MN, 55114. 651/642-4576. 22201. 703/243-3444. 689-7678. [email protected]; [email protected]; www.conus.com. [email protected]; www.parkavenuepost.com. Nigel Kettle, Chris Bridson, Sr. A/E. www.henninger.com. Rob Henninger. Pres.

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2016 PR BUYER’S GUIDE VIDEO Production Masters Inc., The Buhl Webcasting production facility in New York City Bldg., 202 Fifth Ave., Pittsburgh, PA, providing high-end webcasting serv- 15222. 412/281-8500. [email protected]; ices and traditional broadcast produc- www.pmi.tv. David Case, Pres./CEO. tion services to the Entertainment, PR, Educational, Political, Corporate, Robin Lewin Productions, 3219 Canyon Financial, Legal, and Medical indus- Lake Dr., Los Angeles, CA, 90068-1605. tries. These services include interac- 323/464-3232; fax: 323/464-3631. tive webcasting, studio production, [email protected]. Robin AKA MEDIA INC., 142 East Ontario, live shots with international and Lewin, Exec. Producer. Suite 1600, Chicago, IL, 60611. 800/996- domestic broadcast transmission, 9432. [email protected]; satellite and internet media tours, Sadler Productions, 1170 Barksdale www.akamediainc.com. Andrew Krause, and many more. We also have Blvd., Bossier City, LA, 71111. 318/221- Executive Producer, CEO. Kitchen sets with a full prep-kitchen 8909. [email protected]; available for food/cooking related www.sadlervideo.com. Bill Sadler, Pres. We produce award-winning video productions. Please visit us at content, satellite media tours and live www.murrayhillstudios.com. Take One Productions, 3002 Dow Ave., streaming events. Many of the world’s #406, Tustin, CA, 92780. 877/825-3146. most amazing brands trust our team to [email protected]; create content for Video, Radio, Web, www.takeonedigital.com. Troy Witt, Pres. TV and Social Media campaigns. Follow us: TANE Digital Video, 555 Eighth Ave., LinkedIn https://www.linkedin.com/ National Press Club, 529 14th St., N.W., #1203, New York, NY, 10018. 212/279- company/aka-media-inc. Washington, DC, 20045. 202/662-7541. 3150; fax: 212/279-3152. Twitter @AKAMEDIAINC or [email protected]; www.press.org. [email protected]; www.tanedv.com. Facebook/AKAMEDIAINC Brian Tane, Pres. See full listing under Special •Content for Video, Radio, Web, TV Events. TVA Media Group, 3950 Vantage Ave. and Social Media Campaigns Studio City, Studio City, CA, 91604. •Satellite Media Tours 888/322-4296. [email protected]; (SMT/RMT/IMT) VideoLink Inc., 1230 Washington St., www.tvamediagroup.com. Jeffrey •Webcasting (Live Video Newton, MA, 02465. 800/452-5565; Goddard, CEO/Exec. Producer. Streaming) 617/340-4100. www.videolink.tv. Richard •Web Video Production and G. Silton, Pres. & CEO. Ventana Productions, 1819 L St., N.W., Distribution (Online Video) #100, Washington, DC, 20036. 202/785- •Corporate Video Storytelling Website Development 5112. [email protected]; (Image, Sales, Marketing, Internal) www.ventanadc.com. Armando Almanza, •Public Service Announcements Pres. (PSAs) •Video Editing, Graphics and Video Image Productions, 51 Quail Close, Effects (Post-Production) Irvington, NY, 10533. 212/979-7433. •Strategic Video Content Consulting [email protected]; www.vip-tv.com. Wayne Ferguson, Pres. Video Content Our clients use video to engage, At Point Inc., P.O. Box 361, Roseland, entertain and educate. VideoLink Inc., 1230 Washington St., NJ, 07068. 973/324-0866; fax: 973/324- 0778. [email protected]; Newton, MA, 02465. 800/452-5565. Satellite Media Tours www.atpoint.com. Mick Gyure. www.videolink.tv. We connect your story, your star and your location to reach millions At Point provides the services of Vidicom Inc., 520 Eighth Ave., #2206, of people. developing websites and managing New York, NY, 10018. 212/895-8300. the Internet operations of businesses, www.vidicom.com. Christy Ferer, Founder. Live Video Streaming We excel in live event production both small and large, that do not have the experience or the resources in- VNR1 Communications, Inc., 16415 and streaming from challenging locations. house to perform these functions. Addison Rd., #500, Addison, TX, 75001. Clients receive personalized and high 800/937-8671. [email protected]; quality customer service, solutions www.vnr1.com. Jack Trammell, Pres. that fit their budgets, and the assur- ance of At Point’s reliability. Washington Independent Productions, Murray Hill Studios, 248 East 35th St., 1819 L St., N.W., Suite 100, Washington, New York, NY, 10016. 212/889-4200; fax: Concepts, Inc., 4800 Hampden Lane, DC, 20036. 202/638-3400. susanstolov@ 212/889-9413. [email protected]; Suite 200, Bethesda, MD, 20814. washingtonindependentproductions.com; www.murrayhillstudios.com. Jahaneen 240/482-3709. [email protected]; www.washingtonindependentproductions.com. Johnsen. www.conceptscomm.com. Karen Herson, Susan Stolov, CEO. Murray Hill Studios is a full-service President.

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2016 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES 0-9 ASAE & The Center For Assn. Broadcast Direct Communications Inc.: Leadership: Associations Satellite Media Tours 24-7 Press Release Newswire: Press ASAE & The Center for Assn. Broadcast Monitors: Broadcast Release Distribution Leadership: Education Monitoring Services 70kft: Copywriters Aspen Marketing Services: Special Events Broadcast Productions: Video Associated Press, The: Camera-Ready Bronze Anvil Awards of PR Society of A Releases, Newswires/Press Services, America: Awards Photo Distribution, Photographers/Stock Bruce Wodder Photography: A-1 Broadcast: Satellite Media Tours Photo, Press Release Distribution, Photographers/Stock Photo A Fighting Chance: Books Television (TV) Production Buchbinder Tunick & Company LLP: Addison Design Company: Graphic Association for Conflict Resolution: CPA/Consulting Services Services Associations Burke Marketing Research Inc.: Research AdMedia Partners Inc.: Management Association for Education in Journalism Consultants and Mass Communications: C Adrian Awards: Awards Associations Advertising Club of New York: Association for Women in C. Lewis Shows & Events: Special Events Associations Communications: Associations Cable & TV Station Coverage Atlas: Advertising Specialty Institute: Association of Government Relations Directories Associations Professionals: Associations Cameron Communications Inc.: Media Advertising Woman of the Year Award: Association of Strategic Alliance Training Awards Professionals: Associations Can Stock Photo: Photographers/Stock Advertising Women of New York: Association TRENDS Annual All-Media Photo Associations Contest: Awards Cantor Integrated Marketing Search: Adweek Directories: Directory Publishers Astrid Awards: Awards Executive Search AKA MEDIA INC.: Electronic At (@) Large Films: Video Capitol City Speakers Bureau: Speakers Newsfeeds/Satellite Services, At Point Inc.: Website Development Service (Talent) Interactive/Multimedia Services, Public Audio Productions Inc.: Video Caplan Communications LLC: Radio Service Announcements, Satellite Media Auritt Communications Group: Radio, Cardwell Enterprises: Executive Search Tours, Social Media, Television (TV) Satellite Media Tours, Video Career Press: Directory Publishers Production, Video, Webcasting Authors Unlimited: Speakers Service Carma: Newsletters Alan Weiss Productions: Television (TV) (Talent) Carma International: Measurement & Production, Video Automotive PR Council, Original Evaluation Alexander Hamilton Medal - Institute for Equipment Suppliers Assn.: Cavanaugh & Assocs. Inc.: Celebrities PR: Awards Associations CB Radio Tours: Media All-In-One Media Directory: Directories AVA Digital Awards: Awards Tours/Roadshows, Radio, Satellite All the Truth is Out: The Week Politics Media Tours Went Tabloid: Books B CCI - Corporate Communication Allerton, Heneghan & O’Neill: Executive International at Baruch College/CUNY: Search Bader TV News: Video Education Allhealth Public Relations: Promotions Bell Ringer Awards: Awards Celebrities, Plus Inc.: Media Alliance for Women in Media: Bella PR: Public Relations Networks Tours/Roadshows Associations Bernhardt Fudyma Design Group: Annual Celebrity Access, Inc.: Celebrities Allied Vaughn: Video Reports/Design/Branding Celebrity Endorsement Network: AME - Advertising & Marketing Big Apple Awards: Awards Celebrities Effectiveness Awards, New York BizBash Media: Newsletters Celebrity Service Int’l Inc.: Celebrities Festivals,: Awards Black PR Wire Inc.: Newswires/Press Celebrity Source, The: Celebrities American Association of Advertising Services Center City Film & Video: Video Agencies (4As): Associations Blink: Crisis Management Charet & Associates: Executive Search American Association of Political Bloom Gross & Associates: Executive Chief Marketing Officer Council: Consultants: Associations Search Associations American Hotel & Lodging Association’s Bonnie Ott Promotions & AIA New Cision: Clipping Services, Content Stars of the Industry Awards: Awards Dimensions in Marketing: Promotions Marketing, Directories, Measurement & American Marketing Association, The: Boom Broadcast & Media Relations: Evaluation, Media Lists, Media Associations Video Monitoring, Newswires/Press Services American Program Bureau, Inc.: Speakers Booz Allen Hamilton: Management Clarion Awards: Awards Service (Talent) Consultants ClickTime: Software American University, School of Bowling Green University, School of Clinton Cash: The Untold Story of How Communication: Education Media and Communication: Education and Why Foreign Governments and AmericanPOP: Social Media Brand Union, The: Annual Businesses Helped Make Bill and APEX Awards: Awards Reports/Design/Branding Hillary Rich: Books ARC Awards: Awards Bravo Productions: Special Events Clinton Inc.: The Audacious Rebuilding Arthur W. Page Society: Associations British American Business Inc.: of a Political Machine: Books Artisan Production House: Satellite Media Associations CLIO Awards: Awards Tours, Video Broad Street Productions: Video CMG Productions: Media Training

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2016 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES Coastal Media Group: Video Associations G CODiE Awards: Awards Directory of Business Information Cogent Reports, Market Strategies Int’l: Resources: Directories Galaxy Awards: Awards Research Dominion Productions: Video Gale: Directory Publishers Columbia Books: Directory Publishers Double R Productions: Video Gale Directory of Publications and CommCore, Inc.: Media Training DRG (Development Resource Group): Broadcast Media: Directories Communication Leadership Exchange, Executive Search Gallup Inc.: Research The: Associations E Galperin Design Inc.: Annual Communications Plus Digital: Video Reports/Design/Branding Competitive Edge Newsletter: Newsletters E.J. Krause & Associates Inc.: George Washington University, The: Concepts, Inc.: Newsletters, Promotions, Conventions/Conference Planners Education Public Service Announcements, Social Eagles Talent Connection: Speakers GfK: Research Media, Speechwriting, Website Service (Talent) Gilbert Tweed Associates: Executive Development Edelman Berland: Research Search Conch Republic Media Group: Video Edgewise: Copywriters Glass Jaw: A Manifesto for Defending Conference Board, The: Editor & Publisher Newspaper Data Book Fragile Reputations in an Age of Instant Conventions/Conference Planners, and Interactive Database: Directories Scandal: Books Special Events Editor Showcase: Special Events Global Muckraking: 100 Years of Congressional Yellow Book: Directories EFX Media: Video Investigative Journalism from Around Consultants and Consulting Organizations EHM Group LLC: CPA/Consulting the World: Books Directory: Directories Services Gold Anvil Award of PR Society of Conus Archive, The: Video Eisenberg & Associates: Annual America: Awards Corey Weiner Marketing Communications Reports/Design/Branding Gold Circle Awards: Awards Project Management: Content Electronic Retailing Association: Gold Ink Awards: Awards Marketing Associations Gold Quill Awards: Awards Corporate Events: Special Events EMSI: Radio Golden Trumpet Awards: Awards Corporate Public Issues: Newsletters Encyclopedia of Associations: National Gonzaga University, Communication Council of American Survey Research Organizations of the U.S.: Directories Studies: Education Organizations: Research Engage121: Social Media Google: Research Cover Edge Television News Service: Engel Entertainment Inc.: Television (TV) Gorkana Inc.: Measurement & Evaluation, Television (TV) Production Production Media Lists, Public Relations Networks, CPR, The International Institute For Entertainment Publicists Professional Special Events Conflict Prevention and Resolution: Society: Associations Gould+Partners LLC: CPA/Consulting Associations Eventage: Special Events Services, Management Consultants, Creative Civilizations: Research Evolve Media: Video Mergers & Acquisitions Cresta Creative: Video evolve24: Research Gourvitz Communications Inc.: Satellite Crews Control: Video Crisis Tales: Five Rules for Coping with F Media Tours Crises in Business, Politics and Life: Greater Talent Network: Celebrities, Books Facts on File Publications Inc.: Directory Speakers Service (Talent) Critical Mention Inc.: Broadcast Publishers GreenBook Online Guide for Buyers of Monitoring Services Feats Inc.: Special Events Marketing Research: Directories Cushman & Associates, Judith: Executive Feature Photo Service Inc.: Greenleaf Book Group: Editorial Search Photographers/Stock Photo Distribution & Services CustomScoop: Clipping Services Federal Yellow Book, The: Directories Grey House Publishing: Directory CW& Co.: Special Events Feintuch Communications: Crisis Publishers Management, Media Training, Social GRS Systems Inc.: Video D Media Finger Design Associates: Graphic H D S Simon Media: Content Marketing, Services Interactive/Multimedia Services, Radio, First Draft: Newsletters Hampton Group, The: Media Training Satellite Media Tours Flesher & Associates: Executive Search Harry Walker Agency: Speakers Service D.K. Shifflet & Assocs.: Research Florida PR Association: Associations (Talent) Deltek: Software Formula PR: Special Events Headquarters USA Directory: Directories DHR Int’l.: Executive Search Forum Group, The: Executive Search Healthcare Businesswomen’s Association: Dietrich Nelson & Associates, Inc.: Fotosearch Stock Photography: Associations Electronic Newsfeeds/Satellite Services, Photographers/Stock Photo Hechkoff Executive Search Inc.: Public Service Announcements, Satellite Friend of the Court: On the Front Lines of Executive Search Media Tours, Video the First Amendment: Books Hedquist Productions: Radio DigiClips, Inc.: Broadcast Monitoring From Kristallnacht to Watergate: Memoirs Heidrick & Struggles: Executive Search Services of a Newspaperman: Books Henninger Media Services: Video Direct Marketing Association: Fry Group, The: Executive Search Herbert Mines Associates: Executive Associations Futures Company, The: Research Search Direct Marketing Club of New York: Hermes Creative Awards: Awards

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2016 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES Heyman Associates Inc.: Executive J.D. Power & Associates: Research M Search Jack Felton Golden Ruler Award: Awards Hispanic Market Works: Directories Jane Gerard Executive Search, Inc.: Mad as Hell: The Making of Network and History Associates: Research Executive Search the Fateful Vision of the Angriest Man Hospitality Sales & Marketing Jenkins Group: Editorial Distribution & in Movies: Books Association Int’l.: Associations Services Magellan Awards: Awards How to Write and Give a Speech: A JL Insight Communications: Media Magnify Digital: Social Media Practical Guide for Anyone Who Has to Training Major Mailers Online Database: Make Every Word Count: Books John Kneapler Design: Graphic Services Directories Howard-Sloan-Koller Group, The: Johnson Strategic Communications, Inc.: Making News at The New York Times Executive Search Annual Reports/Design/Branding (The New Media World) : Books Hudson’s Washington News Media Joy Reed Belt Search Consultants: Management Recruiters Int’l of Boston: Contacts Directory: Directories Executive Search Executive Search Hunter Public Relations: Social Media JSH&A Ltd: Media Training, Social MarCom Awards: Awards Media Marketing: An Introduction: Books I Maritz Research: Research K Market it Write: Copywriters IEG LLC: Special Events Marketing Maven: Integrated Marketing Karen Friedman Enterprises Inc.: Media Impact Communications: Media Training & PR, Social Media In the Line of Fire: How to Handle Tough Training Keep in Touch: Broadcast Monitoring Marketing Resource Directory Online Questions...When it Counts: Books Database: Directories INC Design: Annual Services KEF Media: Satellite Media Tours Marketing Werks - Mobile & Event Reports/Design/Branding Marketing: Promotions Infoition News Services Inc.: Media Kennedy Information: Directory Publishers MarketWired: Newswires/Press Services, Monitoring Press Release Distribution iNova Awards: Awards Keppler Speakers: Speakers Service (Talent) Maryanne Russell Photography Inc.: Institute for Crisis Management: Crisis Photographers/Stock Photo Management Korn-Ferry Int’l.: Executive Search KRM Information Services: Research Matrix Awards: Awards Institute for PR: Associations Kundell Communications: Media Training Media Connect: Satellite Media Tours Int’l Women’s Media Foundation: Media Vantage: Media Monitoring Associations L MediaFinder Online Database: Directories Int’l. PR Network: Public Relations MediaMax Online: Broadcast Monitoring Networks LACP - League of American Services, Clipping Services, Media Interface Media Group: Video Communications Professionals: Monitoring International Association of Business Associations MediaMiser Ltd.: Measurement & Communicators: Associations Language Bank: Translation Services International Association of Business Evaluation, Media Monitoring, Social Laskin Media Inc.: Media Training Media Communicators, Wash., D.C. Chapter: Laurie Mitchell & Company, Inc. Associations MEDIAmobz: Video Marketing & Comms. Executive Search: MediaNet: Media Training International Association of Speakers Executive Search Bureaus: Associations MediaPrep: Media Training Law Firms Yellow Book: Directories MediaTracks Communications, Inc.: International Digital Enterprise Alliance: LBF Recruitment Strategies: Executive Associations Radio Search Mercury Awards: Awards International Libel & Privacy Handbook: Leader Room, The: Media Training A Global Reference for Journalists, Mercury Labs: Video Leadership Directories: Directory Metro Creative Graphics, Inc.: Editorial Publishers, Webmasters, and Lawyers: Publishers Distribution & Services Books Leading Authorities Inc.: Speakers Metro Monitor, Inc.: Broadcast International PR Assn., IPRA: Service (Talent) Monitoring Services, Clipping Services, Associations League of Denial: The NFL, Concussions Intersource Recruiting: Executive Search and the Battle for the Truth: Books Media Monitoring IPR Software: Software LexisNexis: Research Moldow Communications LLC: Satellite IPREX, Global network of communica- Licensing Source Book: Directories Media Tours tion agencies: Public Relations Lippincott: Annual Moreover Technologies: Media Networks Reports/Design/Branding Monitoring isentia: Measurement & Evaluation Liv Davick: Radio, Satellite Media Tours Moyer, Sherwood Assocs. Inc.: Executive Issue Management Council: Associations Live Star Entertainment: Satellite Media Search Ivanhoe Broadcast News Inc.: Video Tours Multicultural Marketing News: Press Iverson Language Assocs. Inc., Div. of Lloyd Kolmer Enterprises: Celebrities Release Distribution TransPerfect: Translation Services Lloyd Staffing: Executive Search Murray Hill Studios: Satellite Media Lovett Stories + Strategies: Video Tours, Television (TV) Production, J Lukaszewski Group, Division of Risdall Video, Webcasting Marketing: Crisis Management MVP Collaborative: Special Events J Tech: Executive Search Lyons PR: Satellite Media Tours M|A|R|C Research: Research

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2016 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES N O’Dwyer’s Directory of Public Relations Relations Networks Firms: Directories Public Relations Global Network NAGC Communicator of the Year Award, O’Sullivan Comms.: Translation Services (PRGN): Public Relations Networks National Association of Government Omnigraphics: Directory Publishers Public Relations Society of America Communicators: Awards On Deadline: Managing Media Relations: (PRSA): Associations National Aircheck: Media Monitoring, Books Public Relations: Strategies and Tactics: Radio Online News Association, c/o NPR: Books National Association of Broadcasters: Associations Public Relations Writing: The Essentials Associations ORC International: Research of Style and Format: Books National Association of Business Political Osprey Communications: Video Publicity Club of Chicago: Associations Action Committees: Associations Outstanding Educator Award of PR Publicity Club of New England: National Association of Government Society of America: Awards Associations Communicators: Associations, Public Oxbridge Directory of Newsletters: Publicity Club of New York: Associations Relations Networks Directories PublicRelay: Clipping Services, National Association of Personnel Measurement & Evaluation, Media Services: Associations National Black PR Society: Associations P Monitoring National Directory of Corporate Public Purdue University, Online Master of Affairs: Directories Paladin Staffing Services: Employment Science in Communication: Education National Directory of Magazines: Services Directories Parallax Productions Inc.: Television (TV) Q National Foundation for Women Production, Video Legislators: Associations Park Avenue Post Inc.: Video Queens University of Charlotte, Online National Hispanic Media Coalition: Paul M. Lund Public Service Award of PR Master of Arts in Communication: Associations Society of America: Awards Education National Investor Relations Institute: Paulette Wolf Events & Entertainment: Questar Awards: Awards Associations Special Events Queue Associates: Software National Press Club: Penn, Shoen and Berland Associates: Quinn & Co. Public Relations: Social Interactive/Multimedia Services, Research Media Satellite Media Tours, Special Events, Pennsylvania Association for Government Quinnipiac University, Master of Science Video, Webcasting Relations: Associations in Public Relations: Education National School PR Association: Peter Bell & Assocs., LLC: Executive Associations Search R National Speakers Bureau: Speakers Philadelphia PR Association: Associations Service (Talent) Pile & Co.: Executive Search, Radio Television Digital News National Writers Association: Management Consultants Association: Associations Associations Pinpoint Market Research: Research Ragan Report, The: Newsletters Neil Frank & Co.: Executive Search PLUS Media Inc.: Radio RCM Broadcast Communications Inc.: New Jersey Awards: Awards Point Five Design: Annual Public Service Announcements, Satellite New York Festivals, Int’l Television & Reports/Design/Branding Media Tours Film Awards: Awards Power of A Awards: Awards ReBrand 100 Global Awards: Awards New York Market Radio Association: Associations PR Council: Associations Regatta Inc.: Special Events New York Women in Communications: PR News: Newsletters Rene Plessner Associates: Executive Associations PR World Alliance: Public Relations Search Newman Group Inc., The: Media Training Networks REPASS Research • Strategic Consulting: News Analysis Institute: Media Lists PREMIERETV: Electronic Measurement & Evaluation, Research News Data Service: Broadcast Monitoring Newsfeeds/Satellite Services, Radio, RepEquity DC: Interactive/Multimedia Services, Media Monitoring Satellite Media Tours, Television (TV) Services NewsWatch: Video Production Reputation Management: The Key to Newz Group: Clipping Services PRIME Research: Research Successful PR and Corporate Nielsen Company, The: Research Production Masters Inc.: Video Communication: Books Nikki Richardson: Media Training Professional Marketing Forum: RFP Associates, Agency Search Northeastern University College of Associations Consultants: Management Consultants Professional Studies: Education Promotional Products Association Int’l.: Rich Green Photography: Not Cool: The Hipster Elite and Their Associations Photographers/Stock Photo War on You: Books Proof Advertising: Research Robin Lewin Productions: Video nVision: Special Events ProPRcopy: Copywriters Royce Carlton Inc.: Speakers Service NYU School of Professional Studies, PRSA/Georgia: Associations (Talent) M.S. in Public Relations and Corporate PRSA/National Capital Chapter: RPM Media Inc.: Television (TV) Communication: Education Associations Production O PRSA/New York Chapter: Associations Russell Reynolds Associates: Executive Public Affairs Council: Associations Search O’Dwyer’s: Directory Publishers Public Relations Boutiques Int’l: Public Rutgers School of Communication and

92 JANUARY 2016 4 WWW.ODWYERPR.COM 2016_buyers_guide_january_buyers_2011 12/30/15 10:17 AM Page 39

2016 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES

Information: Education Strauss Media Strategies Inc.: Electronic Monitoring Services, Clipping Services, Newsfeeds/Satellite Services, Media Measurement & Evaluation, Media S Tours/Roadshows, Public Service Monitoring Announcements, Radio, Satellite Media University of Denver, University College: S Street Rising: Crack, Murder and Tours, Television (TV) Production Education Redemption in D.C.: Books StreetSpeak Inc.: Media Training University of Florida: Education Sachs Media Group: Crisis Management Synaptic Digital, a Definition 6 company: University of Maryland, College Park: Sadler Productions: Video Interactive/Multimedia Services, Radio Education Sard Verbinnen & Co.: Crisis Synergy Events: Special Events University of Memphis, The, College of Management Syntaxis Inc.: Education Communication and Fine Arts, Dept. of Schneider Associates: Integrated Syracuse University, S.I. Newhouse Journalism: Education Marketing & PR, Search Engine School of Public Communications: USC Annenberg School for Optimization Education Communication and Journalism: Select Resources Int’l: Management Education Consultants T Send2Press Newswire, a service of V Neotrope: Press Release Distribution T. J. Sacks & Associates: Copywriters, Seton Hall University, Master of Arts in Ventana Productions: Video Strategic Communication: Education Integrated Marketing & PR, Newsletters Take One Productions: Video Very Special Events: Special Events ShadowTV: Broadcast Monitoring Video Image Productions: Video Services TANE Digital Video: Video Teen Kids News, LLC: Television (TV) VideoLink Inc.: Television (TV) SHOOT Publicity Wire: Newswires/Press Production, Video, Webcasting Services Production TEKgroup Int’l Inc.: Software Vidicom Inc.: Video Sigma Delta Chi Awards: Awards VISTA Satellite Communications: SIIA: Associations Television & Cable Factbook: Directories Telly Awards, The: Awards Electronic Newsfeeds/Satellite Services, Silver Anvil Awards of PR Society of Special Events America: Awards Tesar-Reynes Inc.: Executive Search The Brandon Agency: Integrated VNR1 Communications, Inc.: Video Silver Apple Awards: Awards Votenet Solutions Inc.: Software Simmons College, BA, Communications: Marketing & PR Education The Last Magazine: A Novel: Books W SMM Advertising: Graphic Services The Law of Public Communication: So Wrong for So Long: How the Press, Books W. Howard Chase Award: Awards the Pundits – and the President – Failed The Loudest Voice in the Room: How the Ward Group, The: Executive Search on Iraq: Books Brilliant, Bombastic Roger Ailes built Washington Independent Productions: Society for Healthcare Strategy & Market Fox News--and Divided a Country: Video Development: Associations Books Washington Speakers Bureau: Speakers Society for Technical Communication: The Nazi Account: Books Service (Talent) Associations The PR Masterclass: How to Develop a Washington Women in PR: Associations Society for Technical Communication, Public Relations Strategy that Works!: Westport Entertainment Associates: STC Awards: Awards Books Celebrities Society of American Business Editors and The Practice of Public Relations: Books What Did Jesus Drive? Crisis PR in Cars, Writers, Inc.: Associations Thomson Reuters: Newswires/Press Computers and Christianity: Books Society of American Travel Writers: Services Who’s Who in America: Directories Associations The Silencing: How the Left is Killing Wieck Media: Interactive/Multimedia Society of American Travel Writers’ Free Speech: Books Services Directory: Directories THUNK! Media. Inc.: Satellie Media Wills Consulting Associates Inc.: Society of Professional Journalists: Tours Executive Search Associations Tobin Communications Inc.: Radio Women in Government Relations: Sorkins Directory of Business & Travaille Executive Search: Executive Associations Government: Directories Search Word of Mouth Marketing Association: Speakers On Healthcare: Celebrities, Tufts University, Gerald J. & Dorothy R. Associations Speakers Service (Talent) Friedman School of Nutrition Science World Class Speakers & Entertainers: Spencer Stuart & Associates: Executive and Policy, Master’s Degree Program in Speakers Service (Talent) Search Nutrition Communication: Education World Radio TV Handbook: Directories SSRS: Research TV Access: Public Service Worldcom Public Relations Group: Public Standard & Poor’s Research Reports: Announcements Relations Networks Research TV Eyes: Media Monitoring Standard Periodical Directory: Directories TVA Media Group: Video X, Y, Z Stevens Group, The: Mergers & Acquisitions U Yearbook of Experts: Directories Stevie Awards: Awards Zing How Design: Fulfillment, Graphic Stowe Co., The: Executive Search Universal Information Services: Broadcast Services, Printing, Promotions

JANUARY 2016 3 WWW.ODWYERPR.COM 93 2016_buyers_guide_january_buyers_2011 12/30/15 10:18 AM Page 40

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If you would like to be listed in O’Dwyer’s 2017 PR Buyer’s Guide, which will be published in the January 2017 issue of O’Dwyer’s magazine, provide your information on this form. O’Dwyer’s magazine is read by more than 10,000 PR professionals each month and is now in its 30th year. Your entry will also appear on PR’s No. 1 website, odwyerpr.com, throughout 2017. This is where communicators shop online for services and products and it is the one web database you need to be part of. odwyerpr.com averages 60,000 visits per month. Basic listing cost is $25 per category (each additional category is $20). Feel free to suggest a new one.

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PR Buyer’s Guide Categories Annual Reports/Design Electronic Newsfeeds/Sat. Svcs. Media Tours/Roadshows Search Engine Optimization (SEO) Assns./Clubs/Societies Executive Search Newsletters Social Media Awards/Programs Fax Services Newswires/Press Services Software Products Broadcast Monitoring Fulfillment Photo Distribution Speakers Service (Talent) Camera Ready Releases Graphic Services Photographers & Stock Photo Special Events Celebrities Integrated Marketing & PR Press Release Distribution Speechwriting Clipping Services Interactive/Multimedia Services Printing Translation Services Copywriters Mailing Services Promotions TV Production CPA/Consulting Services Mgmt. Consultants PR Networks Video Crisis Management Measurement & Evaluation Public Service Announcements Webcasting Directories & Directory Publishers Media Lists Radio Website Development Editorial Distribution & Services Media Monitoring Research (Marketing Research) Education Media (Speech) Training Satellite Media Tours

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