Communications & New Media Jan. 2018 I Vol. 32 No. 1

January 2018 | www.odwyerpr.com

Vol. 32 No. 1 Jan. 2018

EDITORIAL BE A SOCIAL MEDIA SURVIVOR IN 2018 6 20 A primer on how to successfully MILLENNIALS ARE MOST protect your priceless reputation. MOTVATED BY ADS DON’T TRY TO COVER UP Younger consumers trust advertis- ing more than older generations. 8 DATA BREACHES Uber’s example shows what not 22 to do in the face of cyber crime. PRINT MEDIA MORE 10 RELIABLE THAN DIGITAL CRAFTING THE CRISIS Print is seen as safer, more secure RESPONSE PLAN and more trustworthy than digital. 8 Effective crisis comms can protect 24 your reputation and employees. GENERATION GAP IN PR PROS’ EXPECTATIONS COLD FEET SYNDROME Millennials have new views on Why some sellers pull out of compensation and leadership. 9 26 deals at the last minute. SOCIAL MEDIA BRINGS ARE PRESS CONFERENCES NEW RESPONSIBILITIES STILL RELEVANT? 42 WWW.ODWYERPR.COM An increase in media channels Even in a social media world, the 9 Daily, up-to-the-minute PR news results in more work for reporters. 28 press conference still matters. REVIEW OF 2017 MAKE CONSUMER MEDIA O’Dwyer’s takes a look at some PART OF B2B PUBLICITY of the stories that affected the PR Succesful branding for B2B clients landscape last year. 10 29 takes more than just trade press. PROFILES OF CRISIS COMMUNICATING IN A COMMUNICATIONS FIRMS DIVERSE WORLD How to navigate a world where 30 the old rules no longer apply. 12 PEOPLE IN PR THE END OF THE SILOED 37 CRISIS RESPONSE WASHINGTON In an organization, dealing with a REPORT EDITORIAL CALENDAR 2018 crisis has become everyone’s job. 14 40 January: Crisis Comms. / Buyer’s Guide February: Environmental & P.A. HARASSMENT IS ONE COLUMNS March: Food & Beverage CRISIS AMONG MANY PROFESSIONAL DEVELOPMENT Fraser Seitel April: Broadcast & Social Media Companies with legal policies in 16 38 May: PR Firm Rankings place need crisis comms as well. FINANCIAL MANAGEMENT June: Global & Multicultural Richard Goldstein July: Travel & Tourism WITH NO NORTH STAR, 39 August: Financial/I.R. BRANDS CAN GO SOUTH September: Beauty & Fashion In today’s world, C-suite execs 2018 PR BUYER’S October: Healthcare & Medical have become change advocates. 18 GUIDE November: High-Tech 42 December: Entertainment & Sports ADVERTISERS 5W Public Relations ...... 5 Peppercomm...... Back cover Fineman PR...... 19 Sachs Media Group...... 13 ICR...... 21 Sitrick & Company...... 7 Joele Frank, Wilkinson Brimmer Katcher...... 25 Sloane & Company ...... 27 Kekst...... 23 Solomon McCown & Company...... 3 Marketing Maven...... Inside front cover Stanton Communications...... 15 Omega World Travel...... 35 Stevens Group...... 8 Padilla...... 17

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EDITORIAL Is Trump driving a print news comeback?

e’re not even a year in, and already the Age of Trump has changed everything from the tax code to America’s standing on the world stage, to regulations protecting the EDITOR-IN-CHIEF Wenvironment and the Internet. Even the office and role of the President himself has Jack O’Dwyer been redefined. But there’s another institution Trump appears to be transforming before our [email protected] eyes, even if he doesn’t realize it: the press. We talked about our nutty leader nonstop for the duration of last year. While Trump has been the most unpopular first-year President in modern history — his polling has consistent- ASSOCIATE PUBLISHER ly hovered between 30 and 35 percent — it’s equally clear that he’s enlivened the headlines. John O’Dwyer [email protected] It’s no secret that Trump has continued to make gold for the cable news networks, and the most recent ratings figures prove it. Fox News, which has remained the most-watched cable news network for 191 consecutive months now, wrapped up 2017 as its most watched year SENIOR EDITOR ever in terms of total day views. MSNBC climbed 47 percent in year-to-year total viewer Jon Gingerich gains, growing more than any basic cable network and topping CNN in this category for the [email protected] first time since 2012. CNN, by contrast, saw its highest rated year on record in terms of total day views. SENIOR EDITOR It appears the Trump era has driven an increased interest in all matters political from the Kevin McCauley [email protected] public. This is a great thing, and while it’s no surprise that it’s precisely why 2017 has been such a banner year for the news networks, what’s more impressive is that, by all indication, the Trump effect also seems to have resurrected the public’s interest in print media, or at least ASSOCIATE EDITOR stalled its years-long demise for the time being. Steve Barnes The New York Times Co. in November reported third-quarter revenue growth of 6.1 percent [email protected] to $385.6 million, as well as $33 million in operating profit compared to $8.9 million a year ago, growth the newspaper of record attributed to a 13.6 percent gain in subscription sales, CONTRIBUTING EDITORS Fraser Seitel much of which accounted for digital subscription revenues. The New York Times counted 2.5 Richard Goldstein million paid digital-only subscribers by the end of the third quarter, a net increase of 154,000 from Q2 alone and a 60 percent hike from a year ago. Digital advertising, which now accounts for more than 43 percent of the Times’ total ad revenues, gained 11 percent to $49.2 million. EDITORIAL ASSISTANTS The Washington Post, meanwhile, recorded 89 million unique readers in October, continu- & RESEARCH ing to surge skyward from its previous record of 81 million readers in May. Page views also Jane Landers exceeded a billion for the first time, accounting for year-over-year gains of 33 percent. Finally, News Corp. flagship theWall Street Journal, which is currently gearing up to un- dergo a digital reorganization, blew past all performance and earnings expectations in No- John O’Dwyer vember, with total subscribers across its print and digital editions up more than 13 percent Advertising Sales Manager year-over-year to 2.2 million. TheJournal’s digital subscribers alone increased to more than [email protected] 1.3 million during the same period, compared to 967,000 in 2016. These are big numbers, and they’re just a few of 2017’s print success stories. But why the sudden uptick among these dinosaurs, as opposed to the countless blogs and online opinion O’Dwyer’s is published monthly for $60.00 sites that have dominated the media landscape for the last decade? a year ($7.00 a single issue) by the J.R. O’Dwyer Co., Inc. As it turns out, the fourth estate wields a particular influence others don’t. New research by 271 Madison Ave., #600 San Francisco-based tech PR firm Bospar found that a news article from a trusted outlet is New York, NY 10016. likely to change a closely held conviction — a position for or against climate change, for ex- (212) 679-2471 Fax: (212) 683-2750. ample — among a third of the U.S. population, thereby making that medium more effective at changing Americans’ minds than any other, even peer-reviewed research. © Copyright 2017 J.R. O’Dwyer Co., Inc. Why is that? A recent consumer survey commissioned by non-profit Two Sides (see page 8) found that trust in digital media has collapsed in light of a scourge of fake “news” reports OTHER PUBLICATIONS: and hoax items shared over the Internet in recent years, and as a result, Americans find print media to be a safer, more secure and trusted medium than its digital counterpart in virtually www.odwyerpr.com every way. Breaking news, commentary, useful data- Poynter Institute’s 2017 Media Trust Survey found that overall trust and confidence in the bases and more. media has actually increased since President Trump took office, to the highest levels since O’Dwyer’s Newsletter 2001. Trust in the press was markedly lower among those who identify as Republican, howev- A four-page weekly with general PR er, with 44 percent claiming they believe the media fabricates stories about Trump on a regu- news, media appointments and placement lar basis. Alarmingly, 25 percent of those polled also support limitations on press freedoms. I opportunities. guess there’s always room for improvement. O’Dwyer’s Directory of PR Firms As it turns out, Trump could be redefining the current U.S. media landscape in other ways Listings of more than 1,250 PR firms as well. Perhaps in light of the fake news furor that gripped the Presidential election last year, throughout the U.S. and abroad. recent data from research firm Verto Analytics showed that U.S. Facebook users spent less O’Dwyer’s PR Buyer’s Guide time on that social platform in 2017 than they did the year prior. That’s not necessarily a bad Products and services for the PR industry thing either.  in 50 categories. jobs.odwyerpr.com — Jon Gingerich O’Dwyer’s online job center has help wanted ads and hosts resume postings.

6 JANUARY 2018 | WWW.ODWYERPR.COM

REPORT Ads motivate Millennials more than older generations A new study suggests Millennials are more likely to trust marketing messages and make a purchase after seeing or hearing an advertisement about a product than older generations. By Jon Gingerich

illennials exhibit some of the high- lic ads such as billboards and those placed Baby Boomers; and 58 percent of Millenni- est levels of trust toward advertis- in public transit. By contrast, the least trust- als said seeing an online or social media ad Ming and are more likely to make a ed advertising mediums cited were online increases the likelihood that they’ll buy that purchase after seeing or hearing an adver- (41 percent) and social media (38 percent). product, compared to 47 percent of Gen tisement than older generations, according This trend doesn’t entirely map onto the Xers and only 22 percent of Baby Boomers. to a survey on consumers’ views of adver- Millennial generation, whose trust leans Gen Xers, on the other hand, were the tising conducted by Washington, D.C.- decidedly more digital: more than half of generation most likely — 49 percent — to based research and consulting firm Clutch. them — 51 percent — admitted to trusting admit that print ads sway their purchasing The study’s findings suggest that the online and social media ads, compared to decisions, compared to 44 percent of Mil- younger someone is, the more inclined they just 27 percent of those age 55 and older. lennials and 40 percent of Boomers. are to trust marketing messages. More than The survey also found that ads generally A huge majority of all respondents — 90 half of Millennials — 55 percent — polled are more likely to influence Millennials to percent — admitted that ads influence their said they trust advertising, compared to make purchases than other generations. purchasing decisions. TV appears to remain 53 percent of Generation Xers and 44 per- About two-thirds of Millennials — 65 per- the most effective medium. Most consum- cent of Baby Boomers. A wide majority of cent — said they’re likely to be influenced ers said they made purchases after seeing respondents in the 18-to-34 demographic to purchase a product after seeing or hear- or hearing an ad on television (60 percent), — 81 percent — said ads influenced them ing an ad on TV or via broadcast, compared followed by print (45 percent), Internet (43 to make at least one purchase in the last to 64 percent of Gen Xers and 51 percent of percent) and social media (42 percent).  month, compared to 57 percent of Boomers. When it comes to all consumers, tradi- Print media more trustworthy than digital tional media still seems the most trust- worthy source: 61 percent said they trust By Jon Gingerich ads seen on TV, 58 percent said they trust .S. consumers believe print media is part in virtually every way, according to a print, 45 percent said they trust radio and a safer, more secure and more trust- consumer survey commissioned by graphic podcasts and 42 percent said they trust pub- Ued medium than its digital counter- communications non-profit Two Sides. Two Sides’ findings suggest that not only has trust in digital media waned in response to a deluge of recent hoax and misleading news items shared over the Internet, but this worrying trend has transcended news and applies to safety concerns regarding how consumers’ private information is stored in the digital realm. More than half of the survey’s respon- dents — 56 percent — said they trust news items they read in print newspapers, while just over than a third — 34 percent — said they trust news they read on social media. Nearly three-quarters — 74 percent — said they consider fake news to be a worry- ing trend, and 64 percent said they’d be very worried if print newspapers disappeared. Respondents also appeared to express trepidation regarding the threat of data breaches and how much of their important personal data is stored today, and as a re- sult, generally prefer having a printed copy of personal information as opposed to the digital counterpart. More than three-quarters — 78 percent — said they believe keeping hard copies of important documents at home is the safest and most secure way of storing their infor- mation. A similar number — 76 percent — are increasingly concerned that person- al information maintained in the digital realm is at risk of being hacked, stolen, lost or damaged. 

8 JANUARY 2018 | WWW.ODWYERPR.COM Expectations, values vary for Millennials vs. older PR pros A survey that gauged Millennial PR pros’ opinions regarding Nearly half of those polled — 43 percent everything from compensation to agency leadership preferences — said they believe competing agencies run by Millennials are equipped with staff that illustrates the intergenerational gaps that exist between members aren’t experienced or savvy enough. A clear of this age group and their older colleagues. majority — 77 percent — said they believe By Jon Gingerich clients value Millennials’ team enthusiasm illennials working in PR today and ceived sense of entitlement, and more than and digital savvy but think their interper- their Baby Boomer and Genera- three-quarters of Millennials surveyed — 77 sonal skills leave a lot be desired. Mtion X counterparts exhibit cultur- percent — also said they believe fellow Mil- Perhaps as a result of this cultural discord, al and ideological differences that could be lennials working at their agency have expe- nearly half — 47 percent — of Millennials described as oceans apart, if findings from rienced some form of ageism from clients. said they prefer to be managed by their gen- a new report issued by merger and acqui- Given all this, 62 percent of Millennial erational peers, while 40 percent said they sition consultancy Gould+Partners and agency employees also reported being given prefer Gen X management. Only 13 percent Atlanta-based tech PR shop ARPR are any an opportunity to lead or shine in their re- of Millennials surveyed said they prefer be- indication. spective areas of expertise. ing managed by Boomers. According to a survey, 42 percent of Mil- Boomers, Gen X grade Millennials Nearly half of those identifying them- lennials said they expect bonuses and com- On the other hand, more than a third of selves as Millennial agency owners — 46 missions on a biannual or quarterly basis. Gen X and Boomer agency owners polled percent — said they believe that being dig- This contrasts wildly with their Gen X or — 34 percent — said the most difficult itally savvy gives Millennial-run agencies a Baby Boomer bosses, 77 percent of whom prospect in managing Millennials involved competitive advantage in the marketplace. believe that annual bonuses are sufficient. their attitude, which included a surplus of The Gould+Partners/ARPR survey was More than two-thirds — 68 percent — self-entitlement and a lack of empathy. 31 conducted in October and polled more than of Millennial agency staff surveyed cited a percent said they believe Millennials have 60 PR firms, and was based on responses competitive salary and strong benefits pack- unrealistic expectations regarding promo- from Millennial PR firm owners (about 18 age as the most important perks in an agen- tions and compensation, and more than 15 percent of respondents) or agency employ- cy of employment, but when it comes to percent cited a narrow scope of knowledge ees (24 percent), as well as Boomer or Gen X what qualities they value most in a PR firm regarding history, media and culture. firm agency owners (nearly 55 percent).  environment, 37 percent cited a team agen- cy model and sense of camaraderie among Social media adds work for reporters fellow staff, while 25 percent said open com- munication was their most favored quality By Jon Gingerich and nearly 13 percent cited strong leader- he press faces growing pressure for about 57 percent said they have to produce ship and brand values. their stories to make a splash across content for print. This represents a decrease Only 12 percent of Millennials polled said Tsocial media channels, and more re- of more than a 10 percent from the survey’s they value stable clients above all. porters must now juggle various multi- findings two years ago (about 68 percent). Fewer than seven percent of agencies sur- media requirements and use this content The survey also uncovered some inter- veyed reported having any formal mentor- in their stories, according to a worldwide esting insights regarding reporters’ favored ing program in place, with nearly 94 percent media survey by global PR network PRGN. vetting processes, their preferred methods claiming that Millennials and older staff The survey, which asked members of the for conducting interviews and how they members work side by side, on a consistent press to assess how their reporting respon- handle fact-checking duties. basis, throughout the firm. sibilities have changed over the last several When it comes to how reporters deter- Gould+Partners Managing Partner Rick years and to break down how their stories mine whether a CEO is a qualified or cred- Gould told O’Dwyer’s that he found this are distributed across print, social, digital ible source, the survey found 85 percent number “shocking.” and visual channels, revealed that social of reporters assess the CEO’s industry or “These programs should be ingrained in media requirements for reporters have wit- market knowledge, 53 percent analyze their the culture of every firm. But it should be nessed a sharp uptick. professional track record and 41 percent ‘co-mentoring’, a 50:50 partnership,” Gould Namely, the survey found that 55.5 per- consider past news coverage. A clear major- said. “Millennials and Boomers/Gen-Xers cent of reporters are required to post con- ity — 86.7 percent — said past media cover- must have an open mind and learn from tent to Facebook (up from 37.8 percent in age of the CEO is a primary consideration each other.” 2015); 47.3 percent are required to Tweet in determining that executive’s credibility. Millennials grade older colleagues (up from 35.4 percent); 20 percent post More than 75 percent of reporters refer to When asked to name the hardest part content to LinkedIn (up from 14.4 percent); the company’s website when writing a story. about working for Boomer and Gen X man- and 14.6 percent are staddled with blogging Interestingly, only 63 percent said they rely agers, nearly a third of Millennials surveyed requirements (up from 10.8 percent). on information supplied by a PR agency, — 31 percent — cited bosses they charac- Reporters must also provide far more vi- and less than 11 percent said they consider terized as being behind the curve on social sual content compared to years prior: 49 these materials their first source. media and digital PR, and 25 percent cited percent said their jobs now demand video On the subject of interviews, 33 percent nostalgia for traditional ways of conducting (compared to 36 percent two years ago) and said they never offer email interviews. business. The same number reported hear- 29.1 percent said they need to provide pho- The survey also found that more than ing offhand remarks from their superiors tos (versus 22 percent two years ago). two-thirds of reporters will allow their that play into stereotypes regarding Mil- Overall, 89 percent of reporters must now sources or PR agencies to review quotes lennials’ lack of attention spans or a per- provide basic online content, while only before publication at least in some cases. 

WWW.ODWYERPR.COM | JANUARY 2018 9 REPORT Review of 2017

O’Dwyer’s revisits some of the top PR stories of 2017. President blamed both sides for the vio- By Kevin McCauley lence in Charlottesville that was triggered by a protest about removing a Confederate onald Trump, by far, dominated the chance to fire Scaramucci after 10 days on statue. More than half (52 percent) of the PR agenda in 2017 through his mas- the job, he had appointed the steely Sarah respondents want CEOs to take issue with Dterful strategy of posting a barrage of Huckabee Sanders as Spicer’s replacement. the President, while 25 percent prefer cor- tweets early each morning to set the day’s Trusted Trump aide and former fashion porate chiefs to stay out national news agenda and branding stories model Hope Hicks, 29, took the CD job of politics. Nearly four- that he doesn’t like as “fake news.” in September. She’s still in-ten (38 percent) say The National Press Club provided quick there. their trust in a company pushback to Trump in January. It con- Trump’s daily tweet- would drop if the CEO demned the incoming President for the con- storm distracted at- continues to work with tinued use of the phrase fake news, saying it tention from his failed the Trump Administra- “undermines news outlets and endangers political agenda, which tion, while 25 percent the trust granted journalists by the public was highlighted by the say their trust would and is antithetical to our country’s values.” inability to follow-up increase. Richard Edel- The NPC also took aim on the No. 1 cam- man wrote in his blog MIke Flynn at Trump’s refusal to paign promise of kill- that while CEOs must answer a question from Robert Mueller ing ObamaCare, and engage with the White House and regu- CNN’s Jim Acosta be- Special Counsel Bob lators in areas such as trade, immigration, cause he works for a Mueller’s probe into Russia’s meddling in taxes and security, they must also be “visi- “terrible” organization. the 2016 election. It wasn’t until Decem- ble advocates for tolerance and other social “Presidents shouldn’t ber that Trump scored his only major leg- issues that affect their employees and com- get to pick and choose islative accomplishment, the Republican munities. which reporters’ ques- party’s never-ending quest of cutting tax- Mueller’s investigation focused a bright tions they will answer es. Former New York City Mayor Mike spotlight on PR. The Flynn Intel Group, Donald Trump based on what news out- Bloomberg panned the which was owned by former White House let for which they work. largely corporate tax national security advisor Michael Flynn, Doing so now is inappropriate and will do cut as a “trillion-dol- got into legal hot water for failing to prop- unprecedented damage to our democracy.” lar blunder” made at a erly disclose work for an obscure Turkish Americans are worried and confused time when companies company and for its contacts with Russian about the fake news phenomenon, accord- are sitting on a trove of officials. FIG’s campaign, designed to bol- ing to a poll conducted in June for tech PR $2.3 trillion of cash. In a ster the image of Turkey strongman Recap firm Bospar, but disagree on what con- tough Bloomberg View Tayyip Erdogan, occurred while Flynn was stitutes fake news and how to determine op-ed piece on Dec. 15, working on Trump’s transition team. On whether a story is bogus. Almost half (49 Bloomberg blasted the Dec. 1, Flynn pleaded guilty to lying to percent) of the respondents claimed that tax bill as economically Mike Bloomberg the FBI about his two conversations with trust in mainstream media will continue to indefensible. “Republi- Sergey Kislyak, then Russia’s ambassador erode if fake news continues at its current cans in Congress will have to take responsi- to the US, and announced that he was co- levels, unchecked. One- bility for the bill’s harmful effects, but blame operating with Mueller’s probe. Mueller’s in-five Americans said also falls on its cheerleader-in-chief, Presi- investigation also reached Trump’s former they no longer consid- dent Trump. A President’s job is to get the campaign manager Paul er any news source as two parties in Congress to work together,” Manafort, who was once trustworthy. Bloomberg wrote. “Yet Trump is making the a player at Washington Chaos ruled the same mistake that Barack Obama made in PR powerhouse Black White House com- his first two years in office — believing that Manafort Stone and munications shop for his party’s congressional majority gives him Kelly. Manafort and his most of the year. GOP license to govern without the other side.” business partner Rich- operative Mike Dubke An Edelman poll found that people ard Gates were charged quit as communica- Anthony want CEOs to speak out against Trump’s with generating millions tions director in May Scaramucci views. The survey was conducted after the of dollars of income after three months on Tony Podesta from Ukrainian clients the job. He had taken over for Jason Miller, and then hiding the a former aide to Texas Senator Ted Cruz. payments by laundering the cash through Trump installed Wall Street financier and scores of US and foreign companies and political backer Anthony Scaramucci to the bank accounts. Mueller also fingered CD post in July. With the Mooch in charge, Tony Podesta, founder of Podesta Group hapless White House press secretary Sean and a Democratic bigwig, for work with Spicer called it quits. Before White House Manafort’s former client, European Centre chief of staff General John Kelly got the for a Modern Ukraine. Podesta resigned

10 JANUARY 2018 | WWW.ODWYERPR.COM from his firm, a move that resulted in an ex- mit study found that the average salary of until the day he died.” Edstrom, partner and Review of 2017 ecutive exodus including its CEO Kimber- men in PR is $61,284, while women earn an co-founder of WE Communications, was ley Fritts, who launched Cogent Strategies, average of $55,212. The gap widens at the 71 when she died on March 28. She was and loss of clients. boardroom level as 28 percent of men earn known as “the commanding voice behind Sexual harassment became a hot button more than $150,000, compared to just 12 Microsoft’s story.” She was Microsoft’s first issue following New York Times and New percent of women. PR director and joined Mellissa Waggener Yorker bombshell stories about Harvey General Electric fired Beth Comstock, Zorkin to form Waggener Edstrom Com- Weinstein’s alleged sex- former Corporate Communications Chief munications after hearing Zorkin pitch Mi- ual abuse. Sitrick & Co., and its first female Vice Chairman, in one crosoft CEO Bill Gates. a top crisis firm, took of the first moves made by new CEO John New leaders emerged on one of PR’s toughest Flannery upon succeeding Jeff Immelt. He at Publicis Groupe and jobs, representing Wein- offered faint praise for Comstock, lauding FTI Consulting’s stra- stein. Sallie Hofmeister, her for changing the way we work. Com- tegic communications who joined Sitrick after stock, 57, was once group. Arthur Sadoun, stints as New York Times viewed as a potential 45, took the CEO reins business editor and Los successor to Immelt. from Maurice Levy, 74, Angeles Times reporter/ Pressure rose on PR to become the third Harvey Weinstein editor, handles the PR firms to come clean on CEO of the French defense. The Weinstein their sorry record of ad/PR conglom since Arthur Sadoun story triggered a wave of harassment stories hiring minority talent, its founding in 1926. that took down key figures in the enter- a problem that they had Mark McCall, an alum of Hill+Knowlton tainment (Louis CK), journalism (Charlie paid lip service to over Strategies and Burson-Marsteller, succeed- Rose) and political (Al Franken) sectors. the last years. Incom- ed Ed Reilly as head of FTI’s PR group. PR firms responded by reviewing their Beth Comstock ing PRSA/NY president APCO Worldwide to stay independent policies on abuse and counseling clients Sharon Fenster called following a cash infusion from Citibank about dealing with harassment charges. In- for the PR industry to release diversity data and Monroe Capital, said executive chair- terpublic chairman Michael Roth launched in 2018. She believes talk is cheap and only man Margery Kraus. The number-three a mandatory online sexual harassment transparency and accountability will begin independent firm had been tipped as an at- course for his 50K staffers. On Nov. 1, he re- to deal with the inclusion problem. tractive acquisition target by one of the ad/ leased a memo slugged “A Workplace Free Scandal took down Bell Pottinger, which PR holding companies. Ted Koenig, found- from Harassment” to remind staffers about collapsed due to negative fallout from a er of MC, threw cold water on that take- the firm’s “zero tolerance” policy toward ha- racist campaign that it ran in South Africa. over speculation, saying he expects APCO rassment. The harassment story hit home Britain’s ethics watchdog PRCA booted BP to now become an acquirer rather than an for the PR community when top fashion PR from its membership for at least five years acquired firm. pro Kelly Cutrone went public via the New as punishment for the effort “that brought NASDAQ put its $200 million PR/dig- York Post with her allegations that hip-hop the PR and communications industry into ital operations on the auction block as mogul Russell Simmons disrepute.” BP’s campaign on behalf of the CEO Adena Friedman tried to rape her in 1991. Gupta family’s Oakbay Capital was “likely focuses on pushing the Bill O’Reilly exited to inflame racial discord in South Africa,” electronic stock trading Fox News under the said the PRCA. The Financial Times re- exchange into technol- cloud of sexual harass- ported that BP represented Oakbay as the ogy, data and analytics ment allegations. 21st Guptas were accused of boosting their con- businesses. The affected Century Fox announced glomerate by cashing businesses are Globe- in April that O’Reilly in on close ties with SA Newswire (press release was not returning as President Jacob Zuma distribution/media Fox News anchor. It was while depicting oppo- contacts database), Bill O’Reilly disclosed that multi- nents as agents of “white Nasdaq Media Intel- Adena Friedman ple settlements totaling monopoly capital.” BP ligence (monitoring, $13 million were paid to settle harassment CEO James Henderson, analyst-curated news reporting), and charges and settlements. More than 50 ad- the firm’s biggest stake- webhosting, webinars and video presenta- vertisers had left O’Reilly’s show due to the holder, resigned Sept. 3 tion services. They chalked up a combined charges, which he denied. and the firm went into $25 million in operating income for the fis- Though millions of women marched administration shortly Pam Edstrom cal year ended in June. in January to protest Trump’s policies and after his departure. WPP chief Martin Sorrell sees tougher inequality, the pay gender gap remains a With the passing of times ahead as the ad/PR sector is chal- problem for the PR business. Though wom- Al Golin and Pam Ed- lenged by cost-reduction mandates, in- en represent about two-thirds of the glob- strom, PR lost two of creased competition from digital/social al PR industry, 78 percent of CEOs in the its top leaders. Golin, platforms (Google, Facebook, Instagram), top 30 PR agencies are men, according to who was the original management consultants (PwC, Accen- a study released at the Global PR Summit PR counsel to McDon- ture) and activist shareholders. In releasing in Toronto. That number will be adjusted a ald’s founder Ray Kroc, WPP’s third-quarter financials, which were bit on Jan. 1 when Ketchum President Bar- died April 8 at the age down, Sorrell warned that a period of low ri Rafferty succeeds Rob Flaherty as CEO. of 87. Golin Chairman growth might be the “new normal” for the She will become the first woman to lead a Fred Cook said Golin communications business after a good run Top five global PR firm. The Toronto Sum- “worked on McDonald’s Al Golin of seven years. 

WWW.ODWYERPR.COM | JANUARY 2018 11 FEATURE Communicating in a diverse world

How your organization can navigate a world where the old rules no longer apply and where accusations are often accepted as fact. By Ashley McCown edia reports in the latter half of perspectives at the table and of attracting “sorry” is not an admission of guilt. It proj- 2017 were filled with accusations a broader pool of talent for its workforce. ects humility and compassion. Mof harassment, intimidation, as- For many, it’s just good business. Consider Use inclusive language. Avoid terms that sault and the resulting resignations, firings 2016 research from the Peterson Institute suggest gender bias. Instead of assuming and public shaming. In many of these cas- of International Economics which revealed someone is referred to as a “boyfriend,” es, there was nothing lost in translation. that having at least 30 percent female lead- you’re better off using “partner.” Instead of The chauvinistic, demeaning and, at times, ership adds six percent to an organization’s “Chairman”, use “Chair” or “Chairperson.” criminal behavior that has been common- net profit margin. Be up on the latest diversity nomenclature. place in the workplace and in social set- Striking the proper balance of under- For example, many well-meaning individu- tings, is now rightfully being called out standing, sensitivity and respect is more als do not realize that “homosexual” is often amidst a societal demand for respect and challenging than ever. This is where sea- considered a derogatory justice for victims and survivors. soned communications professionals can term. Beyond this overtly bad and crude be- help navigate this increasingly complex Honor one’s memory havior, there were other, subtle offenses landscape. or version of events. It that were called out in 2017: Brands or Here are 10 tips to keep in mind while sounds like common individuals accused of being insensitive to communicating internally or externally in sense, but it can be a our ever-changing societal norms as they today’s diverse world: challenge — especially relate to race, culture and gender. Student Avoid judgments and assumptions. if you’re in the position activists, LGBTQ culture and a host of Don’t assume that others share your values of defending your orga- other communities are calling offenders and beliefs. Remember, the way we think nization against allega- out and enforcing accountability for one’s and communicate are deeply influenced by tions it didn’t do enough Ashley McCown actions on a level never seen before. Mis- how we were raised. When people act dif- to protect an employ- communication or poorly chosen words ferently or share an unfamiliar viewpoint, ee, manager or student. Yet it’s possible to are often at the heart of these case studies don’t assume they are wrong or that their forcefully defend your organization, its in bad PR. opinion isn’t valid. mission and policies without characteriz- The headlines Do your homework. If you’re drafting ing an individual as a liar or having to be In October, beauty brand Dove was communications for a community other accused of gaslighting them. Confidential forced to apologize after posting an im- than your own (e.g. LGBTQ, autism par- investigations or litigation adds an extra age on its Facebook page that depicted a ents or cancer survivors), you should speak level of complexity to this difficult and del- woman of African heritage removing her to members of that community including icate dance. top and morphing into a Caucasian female activists, writers and teachers. That way Apply the “Golden Rule in Reverse.” after supposedly using Dove body lotion. you can be assured of communicating in Others don’t always want to be treated Not captured in these images circulating on an authentic, credible manner and your the way you want to be treated. In today’s social media was the full three-second vid- words will ring true to those they are in- world, you must treat people the way they eo they were pulled from, where the white tended for. want to be treated. If you’re unclear on ex- woman subsequently removes her top and Always keep victims and survivors top pectations, ask. turns into a female of yet another ethnicity. of mind. Assuming their POV when draft- Make policies and practices visible. The message: Dove celebrates diversity and ing communications will prevent you from Consider the first impression you make on its products are for all women. Yet Dove was hitting any sour notes or sounding tone- potential donors or clients. Be sure your quickly accused of racism, that their Face- deaf. Your communications should always website and other relevant marketing mate- book image suggested that a black woman be free of any language that could be con- rials include diverse visuals as well as your would turn white after using a cleanser. It strued as “victim shaming.” nondiscrimination policy. didn’t matter that the Nigerian-born mod- Project humanity. Is it more sensitive Realize that “diversity” applies to many el who appeared in the ad insisted it cele- and aware to describe someone as a “home- groups. These include gender, culture, re- brated ethnic diversity. Feeling the heat, the less person” or “someone experiencing ligion, race, ethnicity, physical and cog- brand pulled the images and tweeted that it homelessness?” An individual may not de- nitive challenges, sexual orientation and “missed the mark in representing women of fine themselves by their mental illness or socioeconomic status. Strive for inclusion color thoughtfully” rather than taking the physical-cognitive challenges and neither whenever possible and solicit feedback on time to explain how the images were taken should you. Offer dignity to another when- your communications from multiple per- out of context. ever possible. spectives. This will ensure you are speaking The workplace Be accountable. If you or your organi- with a voice that is informed and in touch In the past, equal opportunity employers zation slipped up, own up to it. It could with your community and the culture writ- and/or having a diverse workforce might go a long way towards repairing your re- large. have been viewed as simply being legal- lationship with the aggrieved party and/ Ashley McCown is President of Solomon ly-mandated or, more cynically, as good or your key audiences. Even if you don’t McCown & Company, a strategic and inte- PR. But that’s no longer the case. Leaders think you’re at fault, extending sympathies grated communications firm based in Boston recognize the benefit of having multiple to those who have been harmed or saying with an office in New York. 

12 JANUARY 2018 | WWW.ODWYERPR.COM

FEATURE The death of the siloed crisis response The various departments within an organization play critical roles prepared than organizations without such a in crisis response and reputation recovery. plan. While planning has an up-front cost, By Travis Taylor and Chris Raniere handling a crisis by the seat of your pants usually requires more time and money to ot everyone is cut out to handle a cri- tions — are not immune to damaging stories repair reputational damage that could have sis. The deluge of cynical media cov- following a crisis. Without a robust reputa- been minimized with planning a rehearsed Nerage, a rise of brand detractors and a tion management program, negative stories — and integrated — response. surge of social media haters can overwhelm will keep garnering clicks and persist. Don’t Create an online hub to focus crisis-re- even seasoned PR pros. believe claims about “scrubbing” negative lated content. For major crises, consider Fortunately for your brand, that’s not you. stories. High-credibility sources, such as creating a microsite to fully address the is- Unfortunately, not everyone is like you, and major daily newspapers, will continue being sue and provide a locus that’s a problem with lasting implications, favored by Google and other search engines. for audiences to track especially among team members unfamiliar Rebuilding your online reputation will take developments, key facts with crisis communications. time, but you can’t do it without a focused, and progress. This will Sensitive situations — e.g., injuries, fa- proactive program that ties into all your ex- allow customers to talities, criminal investigations, litigation, ternal communications channels to drive maintain their regular product recalls, sexual misconduct, activist relevant traffic to — and boost the search experience on your web- protests and corporate malfeasance — can rankings of — favorable content. site while providing cri- trigger negative publicity. While PR pros In a high-profile crisis, the voice of the sis junkies a venue that tend to focus on turning the tide of media CEO and other organizational leaders lets steers negative traffic coverage, the lack of a cohesive multi-chan- audiences know the situation is receiving away from your website. Travis Taylor nel response can keep the story rising from top-level attention. A head-in-the-sand ap- Divert negative the dead, long past the news cycle. proach cannot calm fears or address con- search traffic to credi- Internal communications, social media, cerns. C-suite executives should reach out to ble sources. SEO nor- reputation management, SEO, executive priority audiences to get your story across. mally promotes key- positioning and stakeholder engagement all With proper executive positioning among words to drive traffic to play critical roles in crisis response and rep- industry associations, regulatory agencies your website. But in a utation recovery. and other critical groups, your voice will be crisis, negative search Internal communications usually intensi- not just heard, but well received. Remember, terms are widely used, fy during and immediately after a crisis. Be- when the CEO speaks, put it in writing and so consider developing cause employees and board members are of- make sure it is fully optimized for search an online reputation ten your most effective ambassadors, if you engines; this content is evergreen and can program targeting neg- wait until a crisis strikes before developing improve your rankings. ative search traffic that Chris Raniere and managing strategic internal communi- Your credibility can come into question drives interested people cations programs, it’s too late. Once the cri- in a crisis. By reaching out to key exter- to your microsite or a special landing page. sis passes, consider revamping your internal nal stakeholders, you can inject credible, Strengthen your social media presence. communications processes to build trust third-party voices into a troublesome story. Social media can drive higher search rank- among employees and board members and For example, academic experts are go-to ings for shared content, but if you don’t have prepare the ship to weather the next storm. media resources in a crisis. If such experts an active and engaged community on your Social media mavens are generally wired know your organization and leadership and social media pages, you’ll miss the benefit. to promote good news, but a bad review or are comfortable backing your position, it Authentic, timely, consistent engagement menacing troll, let alone a crisis, can short will go a long way toward balancing nega- with social media followers builds trust over circuit their reactions. Cookie-cutter re- tive coverage and helping quiet the crisis. time and strengthens brand loyalists who sponses and canned messaging don’t sit well Consider reaching out to them in times of can weigh in during a crisis. with people who follow and react to crises crises, or better yet, beforehand. Build a rapid response team. The first on social media. So, just as with internal Brands must align in-house teams with minutes of a crisis are critical. Make sure communications, if you haven’t built rela- external agency partners to ensure an inte- your team, including external partners, tionships with your social media communi- grated crisis response. If you have separate is up to speed on your crisis plan and has ties, you’re already behind the curve. Work teams for PR, marketing, website, social been drilled. Consider simulation training, now to earn influencers’ favor. Use content media and/or SEO, and their responses to a table-top exercises and crisis media training lulls to lift the veil on transparency initia- crisis are siloed and uncoordinated, it could to stress-test your plan — and make sure ev- tives and tout advances and investment in actually create more damage. Consider con- eryone is on the same page. No silos! safety, training and technology. Brand loy- solidating into a streamlined agency team. Stay on top of trends. One organization’s alists will take note and respond to trolls on All channels need to work together in har- problem can affect an entire industry. Mon- your behalf — when they’re equipped with mony — whether you’re in a crisis or not. itor social and traditional media to assess the tools to do so. Here are some tips to ensure that all chan- trends and developments that could affect Google Search is the well-heeled stranger nels work together, unsiloed, in a crisis. you. Adjust planning accordingly. lurking in the shadow of every crisis. Preparedness is not merely effective. Travis Taylor is EVP of Fineman PR, a San Every PR pro knows a negative story, es- In the long run, it’s cheap. We have found Francisco-based crisis and consumer public pecially a salacious one, attracts far more that organizations that develop a realistic relations agency, and Chris Raniere is Pres- clicks than puff and fluff. Lesser-known crisis response plan covering myriad sce- ident of 46Mile, a Hearst-backed, full-service brands — even those with strong reputa- narios and test it with drills are far better marketing consultancy and ad agency. 

14 JANUARY 2018 | WWW.ODWYERPR.COM

FEATURE Harassment polices are vital, but what about crisis?

Companies sensible enough to keep updated legal policies in place • Does it demonstrate responsible man- would be wise to invest the same amount of time enacting a crisis agement action? communication plan. • Does it reflect our concern for those af- By Peter V. Stanton fected? • Is it consistent with our prior statements e’re living in the age of the attor- with a set of guiding principles rather than and actions and does that matter? ney. As each sensational allega- a checklist of tactics. One overarching goal This core team, comprised not only of Wtion of harassment emerges, cor- should steer the development of these prin- communicators, but various key operation- porate legal teams are mobilized to update ciples — to sustain or restore the relation- al personnel: security, human resources, and strengthen existing anti-harassment ship of trust that exists with employees, cus- customer care. Legal, among others, can policies. Every smart business has such a tomers, communities and stakeholders on then prepare and present policy embedded in its employee manual, which our reputation and success depend. its recommendations to and especially now, the really smart ones If trust is the goal, then guiding principles leadership with a mea- are reassessing and testing that language might include: sure of confidence that it while directing their lawyers to create more • Delivering information promptly and has been careful and not detailed and specific expressions of corpo- accurately. precipitous in the cre- rate position, reporting protocols and disci- • Acting responsibly in adherence to eth- ation of the action plan. plinary actions. ical standards in our response and all com- Finalizing the plan This should be the age of the communi- munication about the situation. The frequency of crises cations pro. It would be interesting to know • Expressing empathy and compassion for and the hyper-scrutiny how many of these same companies devote those affected by the situation. incidents are accorded Peter V. Stanton an equivalent amount of time to creation of • Utilizing the most appropriate channels by the media and others a crisis communication policy. Our experi- to ensure communications with key publics combine to create a harsh environment for ence suggests the answer is not so many. occurs as quickly as possible even if only to communicators and senior leadership. It’s well established that crisis planning express that the organization is engaged in Operating under duress and making de- typically considers myriad contingencies situation assessment, response and man- cisions in a hurry, strains everyone’s ability that may assail corporate reputation. Cor- agement. to function. Urgency creates a tendency to porate communicators routinely take the • Delivering information truthfully in act first and think later. Establishing a set time to delineate a plan of action for as every situation, but also emphatically to of guiding principles that articulate a com- many such scenarios as possible. ensure the organization’s perspective is un- pany’s approach to communication ensures Of course, the one you plan for is rare- derstood and its voice is heard even as the that as the team considers response strate- ly the one that happens. When the plan situation is unfolding. gies, actions are in alignment with corpo- doesn’t account for a specific situation, se- Today, it’s generally accepted that prompt, rate values. nior leadership and communicators are left clear, and highly visible communication not Advance planning also is greatly im- to determine, as the crisis unfolds, what only is needed in a crisis, but is expected. proved. Principles facilitate consideration they need to do. They study some pre-writ- Perhaps as a result, crisis communication of how the core team will function, who ten step-wise procedure for a close approx- no longer is about image, it’s about integrity. will be engaged and how final decisions will imation of the current problem, but lack As such, the old rules no longer apply. be authorized. Such procedures can then a process for the kind of careful consider- This reality frames a fresh consideration be applied to any contingency. The value of ation and decision making that needs to of principles as a central element of any this process is that it completes a great deal take place under pressure. well-conceived crisis communications pol- of initial leg work for anticipatable scenar- A framework for action icy and plan. The growing imperative for ios. The core team can assemble best prac- A solid crisis communication policy be- forthright communication in crisis circum- tices, assess their applicability to the spe- gins with a determination of what consti- stances precipitates an impulse to “get out in cific organizational environment, and test tutes a crisis for each specific enterprise. front,” “release the bad news fast and put it ideas, language and processes that might be The common denominator in every scenar- behind you,” “apologize and move on.” Such utilized. io is that the situation currently or has the guidelines for thinking simply don’t work It’s unlikely an organization can operate near-term potential to distract management and usually make the situation worse. for extended periods without difficult situ- from a business’ daily operations. By that Principles guide action ations challenging their ability to go about standard, what constitutes a crisis comes If, as we always recommend, a crisis core the daily routine. Treating every such inci- into sharper focus so that thoughtful con- team has been created, members usually dent as a genuine crisis exhausts the human sideration of what to do can occur. convene with two immediate questions: resources of the company and likely con- Still, the professionals responsible for de- “What’s happened?” and “What are we tributes to resistance at the operational lev- termining action often lack a framework for going to do about it?” If, instead, the team el to comply with communication recom- engagement even before they determine the begins by reaffirming consensus around a mendations. Knowing there’s a principled actions required. That framework is the cor- previously considered set of principles and and responsible structure and system for porate crisis communication policy. values, then any response actions can be crisis management can instill confidence A principled approach evaluated within a context that crystalizes that any situation can be addressed with the When an organization is brought unex- decision making. Central questions can be organizational reputation intact. pectedly and negatively to public attention, used to evaluate every potential action: Peter V. Stanton is CEO of Stanton Com- it must be prepared to act in alignment • Does this conform with our principles? munications, Inc. 

16 JANUARY 2018 | WWW.ODWYERPR.COM

FEATURE Without a North Star, your brand could head south

A crisis communications plan that turns C-suite executives into change advocates is key to today’s reputational challenges. By Jackie Kolek or decades, crisis communications than others at navigating this dangerous is critical because audiences expect CEOs to has been one of the most challenging landscape. Those at Kuerig may not have speak out. In fact, 75 percent of Millenni- F— and exciting — functions of public been in November, when Fox News host als and 68 percent of Baby Boomers expect relations. Today, however, the industry has Sean Hannity questioned the veracity of their employer to take a stand on import- been completely and utterly disrupted. Any sexual misconduct allegations against U.S. ant political and social issues, according to organization — agency or corporate — op- Senate candidate Roy Moore. Liberal activ- Glassdoor. A larger majority (84 percent) erating with crisis plans that are even a few ists responded by calling on Hannity’s ad- feel companies have a key voice in proposed months old is putting its reputation, valua- vertisers to pull their dollars from the show. laws, regulations and executive orders that tion, entire C-suite and even its very exis- Keurig announced it was doing so simply might impact the company or employees. tence at risk. by responding to an activists’ tweet. Executing a plan Take, for example: A reputational firestorm erupted, when Having found their The sexual misconduct allegations against Hannity fans called for a Kuerig boycott North Star, communi- film executive Harvey Weinstein have not on social media and posted videos of them cations pros should then only ended his career, but also exploded destroying their coffee makers. Tradition- gather their executive into a proposed class action lawsuit against al media followed social, exacerbating the counterparts from the Weinstein, Miramax and former board problem. The New York Times even ques- C-suite, legal, human members of Weinstein Co. tioned why liberals would be offended at resources, investor re- Under Armour Founder Kevin Plank has the destruction of coffee makers that pol- lations and other func- been vilified for both voicing his support lute the environment. tions to scenario plan all of President Trump and also for resigning Alternatively, Ford skillfully handled a possible issues on which from the President’s manufacturing coun- potential crisis in early 2017. As President the company should Jackie Kolek cil. The business recently reported its first Trump campaigned, he slammed the com- have a POV: immigra- quarterly sales decline as a public compa- pany for outsourcing U.S. jobs. When Ford tion, tax reform, gender equality, LGBTQ ny and suffered the departure of its CFO, shelved plans to build a factory in Mexico rights, freedom of speech and others. co-Founder, Chief Marketing Officer and and invest $700 million in Michigan, many This council also must dive into what po- leaders of three divisions. observers assumed it was to avoid trouble tential reputational hot buttons exist in our The NFL has seen television ratings drop from Trump. To prevent a crisis, Ford CEO volatile society: What political contribu- and Commissioner Roger Goodell criti- Mark Fields proactively went to his top-tier tions have executives made? Are there any cized by all sides in the wake of player pro- media contacts to explain that the Michi- ties to NFL teams, players, venues or spon- tests during the national anthem. While the gan move had nothing to do with politics. It sors? Has the organization settled any sex- league has struggled to present a cogent was simply a response to a drop in demand ual harassment claims? The goal should be response, nearly two-thirds of Americans for small cars. a plan that addresses all possible problems who say they support the President view Finding your North Star with responses based on the company’s the NFL unfavorably. Amid this tornado of instant boycotts and North Star and its commitment to living its We’re living and working in an era of un- fake news, how can communications lead- purpose every day. precedented political and social volatility. ers prepare the organization? They should Tactically, such a plan needs to spell out The old crisis playbook no longer applies start by guiding the company to identify its which platforms and channels the brand because today’s reputational emergencies corporate purpose, the higher reason why should use to reach each audience, from can quickly scale to existential threats. Any the organization exists and how it serves digital and social to traditional media. It marketing or sponsorship program has the world at large beyond generating reve- should also dictate how quickly the brand the potential to spark a backlash. Just ask nue and return for shareholders. should respond; on Twitter, for example, a Dannon, which recently had to fire yogurt This purpose, or North Star, becomes the response should occur in a matter of a few spokesperson Cam Newton after the NFL guiding principle the C-suite and employ- minutes. The plan should be stress-tested star made derogatory comments toward a ees can rally around and leverage to re- on a periodic basis using simulated crises. female journalist. spond to political and social controversies. For PR pros, the job is more challenging The coffee catastrophe That North Star should be vetted against than ever, with reputational risks lurking Traditional PR crisis plans that communi- the values of constituents both inside and around every corner. But these challenges cators have come to rely upon are no longer outside the organization. also bring opportunities for savvy leaders. worth the price of the three-ring binders For example, an agricultural conglomer- By doubling down on their organization’s that hold them. A crisis that just a few years ate that employs immigrant field workers North Star and utilizing it to drive proac- ago might have been limited to a company’s might love the concept of a diverse and tive crisis planning, PR pros can also grow customer base now immediately spreads inclusive America with open borders. But their standing within their company. Stra- via social media to the politically polarized what if its largest produce buyers are super- tegic crisis communications that turns masses. These people may have never even markets in red states that prioritize jobs for C-suite executives into true advocates for heard of the brand, but the passionate opin- U.S.-born labor? Communications leaders change are the key to the future for every ions they share on social can make or break need to be aware that their North Star could corporate communicator. its corporate image. alienate some members of their value chain. Jackie Kolek is Partner and Managing Di- Some communicators are better prepared But identifying and articulating a purpose rector at Peppercomm. 

18 JANUARY 2018 | WWW.ODWYERPR.COM

FEATURE Be a social media survivor in 2018 A primer for protecting your priceless reputation. Train and drill your team By Bob McNaney Train your crisis communications team to make the right decisions when an actu- ticks and stones may break your Make a plan, assess your risks al crisis hits. Offer both traditional tabletop bones. But words? They can demol- Every organization needs an overarching exercises and social media simulator drills. Sish your business reputation in a New crisis communications plan. Specific social In my experience, companies that conduct York minute, especially when amplified and media practices should be featured promi- social media drills perform better during multiplied by the social media megaphone. nently in that plan, whether your organiza- actual crises. They learn from their gaps and One day your company is progressing tion has a social media presence or not. adjust their tactics. on a positive path. The next, a disgruntled Your plan should address potential risks Real-time drills can help your team un- customer — or a misguided attention seeker and outcomes, likely scenarios, key stake- derstand how a social media crisis might —takes a public shot at your reputation on holder groups and influencers. It should unfold and how best to respond according Facebook or Twitter. also include a social media policy for em- to their individual roles. Then the rumor mill kicks into high gear, ployees, always introduced during employ- Always include a live so- and the online firestorm spreads on social ee onboarding. cial media component in channels. The damage is done before you Begin developing your plan by identifying your drill. I recently led know what hit you or your stock valuation. key audiences and stakeholders, including a written drill, made in- A social media crisis can happen to the important social media influencers in your finitely more instructive best of businesses. But it doesn’t have to markets and industry sector. by a team posting related happen to you. For message triage, identify the top three mock-up messages. Preparation is the surest way to protect to five stakeholders who require immediate Global organizations your interests and reputation. By controlling notification, those who critically influence should tailor their sim- the narrative before, during and after a so- ulations to local country Bob McNaney cial media crisis, you can mediate threats Case in point: Don’t fuel the fire teams, reflecting cultural and effectively minimize reputation risk. In personal communications, it’s best to respond in differences, social issues and unique audi- In fact, I’ve seen well-prepared companies kind: a tweet for a tweet, an email for an email. But ences. emerge from a crisis stronger than before. that’s not good corporate practice when it comes to a To do’s during and after the storm Here’s how to make 2018 the year you take social media threat. The most successful companies have so- Case in point: I was consulting a company during a control of your social media reputation. recent social media crisis and learned that a custom- cial media monitoring tools in place and Create a team er had started a damaging conversation on Facebook. ready to use when an issue arises. Monitor- Who best can speak for you in the event The company’s marketing team inadvertently kept the ing should continue during an actual crisis. of a social media threat? Now is the time to crisis alive, fueling the conversation by continuing to Media monitoring tools can help you un- respond on Facebook. bring strategic communications and mar- We immediately issued a company statement on derstand exactly how the crisis fallout is af- keting staff together to assign roles and re- Facebook, directing readers to the company website fecting your reputation and brand. We have sponsibilities. for all further information. That tactic effectively end- the technologies, worldwide partners and You want cool-under-pressure people. ed the negative posts, freeing their social channels processes to gauge the global social media Folks who are strategic thinkers and qual- for standard business use. landscape on an hourly basis, if needed. ified to be on-point for social media re- By tapping into your constituents’ con- sponses when issues arise. the story and can impact your organization cerns, you’ll know if you need to address Ensure that your team brings a broad — the most. Prioritizing their messaging will specific issues — or you may learn that cov- and deep — understanding of crisis impli- prevent crisis escalation. Then create sam- erage is dwindling. In that case, let the sto- cations to your business reputation, opera- ple messaging tailored to key internal and ry die. Don’t risk rekindling the issue. Take tions and market standing. Try to include external audiences for each likely scenario. your messaging offline as soon as possible. mid- to senior-level communicators and It’s equally important to tailor messaging In any crisis, take time to remind employ- industry experts, plus representatives from to each social media platform. Facebook, ees about your social media policy, and your key functional areas: HR, finance, IT, mar- for example, tends to be a platform for gen- expectations for their social media behavior. keting and communications, among others. eral discussion, while Twitter operates likes Encourage them to be respectful in their At least one member of your core team a news feed across social media channels posts, and to clearly state that any personal should understand best practices for crisis and audiences, including traditional media. posts are their own opinions, not communi- management and social media crises — in- If your organization operates globally, ad- cations on behalf of the company. cluding the stages of a crisis, social media dress potential scenarios and responses for When the crisis is over, do a social media scenarios and potential impacts to your rep- each country. Assign local teams to execute audit. Review what actions were taken, and utation. country-specific plans, so your messaging when and how messaging was received. Pick someone articulate and well-prac- will reflect local cultural values and the Be sure to reach out to key stakeholders or ticed in navigating sensitive issues to lead needs and perceptions of local audiences. customers once the crisis has passed. You’ll your online conversations and crisis com- Vulnerability scans are another valuable find they are more engaged on social plat- munications efforts. He or she should be the component of a crisis plan, helping you an- forms and eager to hear from you. one to engage external counsel for guidance ticipate and navigate issues on social media Make 2018 the year that you prepare to during an actual social media crisis. channels. They improve crisis preparedness survive a social media crisis. And may your You’ll benefit from including at least one by identifying and prioritizing potential good reputation live on and your company Millennial representative, too. They’ve wit- risks and impacts in three categories: stra- prosper. nessed plenty of crises unfold on social me- tegic risks, preventable risks and external Bob McNaney is Senior Vice President of dia and can provide practical guidance. risks, all of which have social media impact. Crisis and Critical Issues at Padilla. 

20 JANUARY 2018 | WWW.ODWYERPR.COM

FEATURE Cybersecurity: the cover-up is worse than the crime

The details surrounding Uber’s recent data breach shows that Verizon, the company announced that some corporate leaders still have a long way to go when it comes to 500 million user accounts had been com- addressing cyber crime promised in 2014. Subsequently, it came out By Elizabeth Cholis that an earlier breach in 2013 had exposed a billion accounts. That number was revised ata breaches are among the most a high cost to a bad reputation” and that to include all three billion user accounts, dangerous corporate crises facing the “it really matters what people think of us.” and Verizon’s purchase price was reduced Dworld’s largest companies, particu- His response to the cover-up disclosure by an estimated $350 million. larly those that are consumer-facing. For reflected this; he didn’t make excuses but Second, take steps to improve your secu- starters, there may be lessons learned circu- apologized and promised that Uber would rity, and communicate them clearly to the lating after each new breach, but it’s hard to learn from its mistakes. Uber’s next move public. Data breaches are fundamentally have an agreed-upon cyber response play- remains to be seen, but investigations have difficult for most consumers to under- book when a breach can manifest in myri- been launched in the US, EU, UK, Austra- stand, and uncertainty breeds fear. There’s ad ways. There may be the unique element lia, Singapore and the Philippines. Class ac- no erasing the harm of a of an outside malicious actor, potential tion lawsuits are being filed. Whatever the cybersecurity failure, but follow-on attacks and/or the difficulty in eventual cost, it’s likely to exceed $100,000. companies can help pre- ascertaining the breach scope. Not to men- The manner in which Uber mishandled serve their longer-term tion the means by which corporate cyber- its data breach may be unique, but the fact credibility with a plan to security measures are breached are often that it failed to properly handle the crisis is prevent future intrusions, fundamentally foreign to many executives. not. The truth is that it’s difficult to find- ex and a communications All that is to say that we — both corporate amples of businesses that follow proper cri- strategy to match. JP leaders and communications professionals sis communications procedures when they Morgan Chase provides — are still trying to figure this issue out. are hacked. That said, we’ve seen enough to an example for other But with each new breach that is report- have a good idea of what not to do. It’s a bit companies to follow. The Elizabeth Cholis ed, we learn something new about how to like the early Obama foreign policy: don’t bank was hacked in 2014, respond, and more importantly, how not do stupid stuff. exposing 76 million customers’ contact in- to respond. Both of which bring us to the First, acknowledge the breach quickly and formation. Shortly thereafter, CEO Jamie newest crisis facing Uber. publicly. This is crisis communications 101 Dimon pledged to double JP Morgan’s $250 Uber’s admission that data from 57 mil- in nearly every other circumstance, yet we million cybersecurity budget. People may lion customers had been compromised in continue to see companies that fail to pub- not understand the nuances of code writing 2016 is not a staggering crisis in and of itself. licly disclose when they’ve been hacked. that safeguard their personal information, While all data breaches are likely to have a Beyond not paying $100,000 to keep things but everyone understands that half a billion deleterious effect on a company’s reputa- quiet — it’s clear this is not a good idea — dollars is a meaningful commitment. That tion, the scale of the breach pales in compar- companies should avoid burying the news answers a fundamental question that com- ison to much larger hacks at Equifax, eBay, in an SEC filing or other methods of obfus- panies need to be able to answer: what were Heartland Payment System and, of course, cation. Rather, they should follow Khos- you doing before that allowed you to be Yahoo. What is shocking, however, is the rowshahi’s example — apologize and clearly compromised, and what are you doing now news that Uber paid the hackers $100,000 to outline the information they have. Make to make sure it doesn’t happen again? keep the breach quiet: from regulators, law- that information readily available to impact- Finally, don’t pay off criminals. Reading makers and the public. This is, as far as we ed parties — Q&A documents, microsites that sentence out loud should be all the can tell, unprecedented, potentially illegal and other digital content can be a real asset. convincing any executive needs. and, like a virus, has the potential to infect Companies should appear action-oriented, Elizabeth Cholis is a Managing Director the reputation of some of the most powerful proactive and transparent. Yahoo provides a in the Strategic Communications segment at people at the world’s most valuable private stark example of what happens when a com- FTI Consulting and a member of FTI’s Crisis technology company. It was a staggering pany fails at this. During negotiations with & Issues Management practice.  mistake from both reputation management and communications perspectives. Following the discovery of the cover-up, Boomers boom on social media By Jon Gingerich it was reported that former CEO and cur- he number of Baby Boomers using The increased use of social media among rent Board member Travis Kalanick was in- social media has skyrocketed, accord- Boomers is driven almost entirely by Face- formed of the breach in November 2016. If Ting to results from an annual study on book, according to the study, growing Kalanick informed his fellow board mem- media consumption patterns and product among Boomers from 14 percent in 2016 to bers and if they acquiesced to the cover-up, memorability released by Boston-based 35 percent in 2017. their reputations have been compromised agency Schneider Associates. Boomers’ sharp uptick in social media us- to some degree. If he didn’t, his continued Schneider’s “Most Memorable New Prod- age now makes them comparatively diverse presence on the board will continue to in- uct Launch Survey” discovered that while in their overall media usage habits: more flict harm on Uber’s reputation. social media usage increased across all gen- than half of Baby Boomers polled — 58 per- New CEO Dara Khosrowshahi has made erations in the last year, no age demograph- cent — said they also still rely on traditional repairing Uber’s tarnished reputation one ic has witnessed as many new online mem- media sources such as articles in magazines of his primary responsibilities since Ka- bers as the Baby Boomer generation, whose or newspapers, compared to only 35 per- lanick stepped down. Khosrowshahi has presence on social platforms went from 24 cent of Millennials and 49 percent of GenX acknowledged to employees that “there is percent in 2016 to 48 percent this year. members. 

22 JANUARY 2018 | WWW.ODWYERPR.COM

FEATURE Crafting the crisis response plan Designing effective crisis communications to contain and enhance The Response Team is the group that will corporate reputation while protecting employees. manage the crisis as it unfolds, often con- sisting of staff from several departments: By Frank Tortorici • Executive office (CMO and SVP, Oper- ations) crisis is any event — accidental or in- equipment, and the ability to determine in- • Public Relations tended — that has or could have an ventory and pending work transactions. • Legal (monitors ensuing or potential fu- Aadverse effect on an organization’s There are crises of all types and levels to ture litigation) be considered. In addition to cybersecuri- reputation and business. The crisis could be • Operations/HR physical and involve the safety of a compa- ty threats, there are incidents that involve The team should be re- ny’s employees and the work space in which possible property damage, severe injury to sponsible for monitoring it operates, or be an event, caused or not employees or the public stemming from a the crisis and preventing caused by the action of an employee, which company’s operations and even death. Oth- when possible similar, threatens corporate reputation. er health-related dangers include medical future emergency or cri- It’s critical to the nature and degree of the epidemics such as the Avian flu and major sis situations. potential situation to confirm that it’s indeed weather-related problems such as a tsuna- In most cases, it’s best real and a threat to an organization or client. mi, earthquake, massive flood or dangerous to split the team: an “on- However, preparation for a crisis should al- fires surrounding a place of work such as site group” should travel ways at least begin when a potential threat the recent swath of fires in southern Cali- to the site of the incident is identified, because a false alarm situation fornia. immediately. A “home Frank Tortorici is preferable to a full-blown crisis being un- Other potential disasters include prob- group” should convene derway without any notice or response. lems with access to company infrastruc- in the office or another location away from At the onset of a situation, it’s important ture, such as when a building has design the site of the incident. to determine who’s involved, where it’s tak- problems, and disgruntled employee or ter- Effective messaging to stakeholders ing place, and when the crisis began. To rorist related threats. These could be pranks Often the chief marketing officer will rule out false alarms, it’s vital to study the or could represent a great degree of physical head the response team and be responsible initial source of reporting of the situation. danger as with situations involving a bomb for crafting and disseminating messages to Then, speed of action should always be ac- or firearm activity on corporate premises. outside individuals that provide direct and celerated if the victims of the crisis are in Some crises are directly related to inter- viable potential solutions to the crisis, ac- imminent danger and if media are aware of nal conflict, such as an abrupt change in top curate news of what is actually happening, the event. management. This could be the death of a and honest, calm answers to people’s ques- Remember to involve all the company’s CEO or the firing of a leading vice presi- tions. offices in the crisis plan of action. A key se- dent. Sometimes, justified or not, a compa- Before beginning a crisis response, it is nior member of each office should be desig- ny is accused of racial or gender discrimi- vital to remember an organization’s goals. nated to work closely and continually with nation. They should include protecting employees the centrally-located crisis response team. To prevent the latter, it’s important to en- and their families, serving the public and If the situation is determined to not yet be sure that all staff handbooks and communi- customers and safeguarding financial and a crisis — but has the potential to become cations contain language inherent in them capital assets. one — then the crisis response team should that the company provides an environment All of these factors should be addressed be on call to monitor the situation, keep up- that does not allow discrimination. Any al- in the crisis communications effort. The per management updated, ensure that cri- leged breaches of this policy should be con- communication should include customer sis plan tactics are in ready mode and allay sidered a crisis situation. engagement via social media and through the fears of any staff or customers that are Social media compels quick response other technological channels chosen by the aware of an impending crisis. Because today’s successful companies are response team which can include webcasts Organizations should be considered expected to maintain active presences on and video messages. One matter that should be determined major social media outlets including Twit- The individuals chosen to address the quickly is which departments and deliv- ter, Facebook and Instagram, the speed of public in crisis situations, which often in- erables of the company are affected by the response to a crisis is more vital than ever. clude the CMO and CEO, should also be crisis. Customers are often in regular interaction media trained by their public relations rep- Departments most often heavily affected with a corporation via Twitter, for example, resentatives. Media training experts should by crises include sales, finance, operations, and the failure to respond to an internal or address how to create and communicate human resources and information services external crisis can make a company look pertinent talking points in media-ready and technology, the latter especially so in lazy or indifferent. Aggrieved consumers sound bite form. recent years as IT has been the target of cy- often take action on social media, where All communications should be designed bersecurity threats which are on the rise at the choice of channels is highly visible and and executed to assist company constitu- a frightening pace. Once the crisis begins, varied. Such attacks can cause lasting dam- ents in dangerous situations and to protect it should be rapidly ascertained which de- age to a brand. the employees and reputation of the corpo- partments and functions will be necessary It’s important that responses are planned ration. to stay in business. Things that should be carefully and not executed half-heartedly. Based in its New York office, Frank Tor- considered include the ability to supply The best way to ensure that answers are torici leads Marketing Maven’s business com- products and services to associates and oth- communicated smoothly is to have a crisis munications practice. He can be reached at er customers, the ability to repair or replace response team in place. [email protected]. 

24 JANUARY 2018 | WWW.ODWYERPR.COM

FEATURE When ‘Cold Feet Syndrome’ puts an agency sale on ice Why some sellers pull out of deals at the last minute. By Rich Jachetti

ith the winter season upon us, The seller was deeply offended at what was The seller may also feel they’ll resent there’s perhaps no better time actually the buying firm’s standard oper- having to take orders from a new boss or Wto examine the mysterious phe- ating procedure for all acquisitions, and they’ll experience anxiety at seeing their nomenon of what we refer to as “Cold chose to walk away entirely from an ex- clients handled differently within the buy- Feet Syndrome,” a sometimes puzzling set cellent deal, rather than simply talk to her er’s firm. Hence, the decision not to com- of circumstances that cause a surprising boss-to-be, whom she respected and trust- plete the transaction number of PR agency CEOs to back out of ed. becomes an avoidance a previously-agreed-to sale of their firm to Rational and irrational thinking behavior for the seller a buyer agency at the eleventh hour. Why would otherwise savvy business- — even despite the lures As experienced advisors in mergers and people abruptly terminate a deal they had of healthy sale proceeds, acquisitions within the public relations and been working on with a buyer for months generous earn-out bo- digital marketing industries for more than over apparently simple misunderstandings nuses and an improved a decade now, we’ve repeatedly witnessed without even affording the buyer an oppor- work-life balance. CEOs of seller firms spend months in ne- tunity to make amends? After all, lovers of And while the busi- gotiation with a buyer agency, eventually Francis Ford Coppola’s “The Godfather” ness world is full of agreeing in principle to the terms of the are more than aware of the films’ oft-used failed mergers, cold feet Rich Jachetti deal, and then suddenly having a change adage: “It’s not personal. It’s strictly busi- syndrome may be more of heart at the last minute for reasons that ness.” common in the PR industry than in other leave the buyer, my partner Art Stevens To understand more about the thought business segments. and me shaking our heads in disbelief. And processes behind a seller’s perplexing ac- “PR firm owners are a unique breed,” no effort by us or the buyer to make things tions in these situations, I spoke with Da- said Dr. Popple. “These are highly entre- right can affect the outcome of the deal. vid Popple, PhD, President and Founder of preneurial people who spend every day Here are just two examples from our an- Psynet Group, an international consultan- carefully managing their clients' images nals: cy that advises clients on issues involving and branding. Therefore, it’s no surprise After several months of good-faith ne- human resources and corporate psychol- that the seller of a PR firm may undergo gotiations between buyer and seller, the ogy. His two decades of work in the areas their own personal identity crisis, especial- buyer firm’s attorney prepared a requisite of critical and strategic thinking have fre- ly when they’re on the verge of potentially contract containing the standard at-will quently been applied to the mediation of giving up the reins of their firm to some- employment provision that the seller could workplace disputes at the executive level. one else.” be dismissed “without cause” at any time. “This ‘cold feet syndrome’ is essentially a Don’t go it alone The buyer didn’t catch the clause, and be- three-step process,” explained Dr. Popple. Not every merger or acquisition in the cause the document was hastily sent di- “First, the seller rationally evaluates the PR industry falls apart at the last minute. rectly by the buyer to the seller — effec- merits of the deal. Then something causes The vast majority of transactions proceed tively bypassing The Stevens Group — we the seller to experience an intensely nega- relatively smoothly due to strong relation- were p­recluded from objecting to what tive emotional reaction, spurring irrational ships and close coordination between buy- literally turned out to be the deal’s “death thought. Lastly, the seller rationalizes that ers, sellers, and their respective financial sentence.” Upon receiving the document, emotional reaction by withdrawing from and legal advisors. However, if one of the the seller became irate and called the buy- the situation entirely.” parties is going to get cold feet at the last er to complain. The buyer apologized and Suddenly, the seller has gotten a case of minute, it’s almost always going to be the immediately offered to have the contract cold feet, and the buyer may never even seller, not the buyer. Simply knowing that revised, but it was too late: The seller felt receive a proper explanation for it. Rath- this phenomenon exists can help sellers to duped, lost trust in the seller and walked er, the buyer’s e-mails don’t receive replies. better manage the emotional rollercoaster away from the deal. Repeated phone calls are not returned. that invariably precedes the sale of their PR After extended negotiations between ‘Mini-death’ fear factor firm. buyer and seller, it was mutually under- The average owner of a small- to-mid- Emotions can occasionally get the best of stood that upon consummation of the sized PR firm has been running their built- us, even when we know that we shouldn’t transaction, the seller would become an from-scratch company for several years by let these factors taint our decision-making. employee of the buyer’s firm, reporting the time they seriously consider selling it. Remember: “It’s not personal. It’s strict- directly to the person at the buyer agency By that point, according to Dr. Popple, the ly business.” That’s why it’s critical for a PR with whom the seller had been dealing al- business has essentially become a physical firm owner considering the sale of their most exclusively up to that point. However, extension of its owner. “The prospect of practice to have objective counsel at their just prior to the sale’s closing, the buyer’s surrendering the entity to an outside buyer side throughout the entire sales process. finance director interposed, requesting induces trepidation,” he said. Rich Jachetti is Senior Partner at The Ste- clarification on several matters uncovered “It’s almost like a personal ‘mini-death,’” vens Group, a firm specializing in mergers during due diligence. He also informed the added Dr. Popple. “The seller becomes and acquisition consulting and facilitating seller that the seller’s firm would be subject convinced that should the deal happen, in the public relations/digital marketing sec- to ongoing financial performance reviews. they’re going to lose a part of themselves.” tors.

26 JANUARY 2018 | WWW.ODWYERPR.COM

FEATURE Is the press conference still relevant?

Why the use of a traditional news conference is still relevant in mote antenna or satellite dish, but today, today’s social media world. more crews are simply sending back the By Todd Templin and Don Silver signal wireless through the Internet. You’ll hen managing a crisis situation, take tough questions and maximize the also want a location that can provide an one of the many strategies a PR number of people who heard what he had easy entrance and exit for your speakers to Wpractitioner can employ is stag- to say. avoid being ambushed outside of the offi- ing a press conference. For a police depart- When preparation meets risk mitigation cial event. Usually, it’s best to hold a news ment or government agency, it’s a timely In the above example, both subjects of the conference in a controlled environment and efficient way to get vital information to news conference had plenty of experience where there’s also protection from weather the public while addressing key questions. with the media and taking tough questions elements and easy access to power. When Hurricane Irma was bearing down in front of rolling cameras. Which raises an Time: The more advance notice you can on Florida last fall, local emergency man- important point. If you’re considering tak- give the press, the better. That way they agement officials and elected politicians ing this crisis communication route, it’s im- can prepare for the event and staff it prop- took to the podium on a regular basis to portant to make sure that whoever you put erly. A day’s notice is good, but even a few update residents on the storm’s path, to an- out front is well trained and confident. The hours’ notice is ok too nounce newly opened shelters, to provide last thing you want is someone who can’t if for some reason that’s preparation tips and give out other lifesav- stand up to the scrutiny and comes off as ill all you can provide. If ing advice. When fires engulfed parts of prepared or dishonest. If the message isn’t you believe there will be California, residents came to rely on pub- delivered in a clear and concise way with considerable interest in lic safety news briefings to make decisions either empathy or compassion, the confer- your news conference, about whether to evacuate. When a serial ence could backfire and add more fuel to a consider holding it killer was terrorizing a historic neighbor- fire you’re trying to extinguish. during regularly sched- hood in Tampa, the police and mayor used With a news conference, you can control uled newscasts, which the media to calm fear in the community when and where you disseminate informa- might take it live and Todd Templin and ask for the public’s help in finding the tion, as well as the content of your message. maximize exposure. perpetrator. Reporters, who have a wide range of angles Content: You should Incorporating social media, live streams and agendas, can come at you any number create a written state- Even in today’s social world, a news con- of ways to try and trip you up. But if you’re ment or clear talking ference is still as relevant as ever. Facebook not prepared or skilled enough to handle points that can be read and Twitter provide a platform to share the intensity of questions that come your up front to articulate news, but often times in a crisis, the infor- way in a calm, assuring manner, then you your message loud and mation being shared is incomplete, inaccu- should reconsider using this as a forum clear. Speakers should rate or made up. A traditional news confer- to communicate, especially considering also spend signifi- ence allows one to face the music, set the your words could be heard instantaneously cant time doing mock record straight, address important ques- around the world via social media. Q-and-As prior to the Don Silver tions and show empathy. Hearing the real But will they come? conference to prepare story under intense pressure and scrutiny One of the most important questions PR for all possible questions that might follow. can lend lots of credibility to the message professionals ask themselves when contem- Invite others to attend and speak if they can one is trying to get across. plating a news conference, is ‘Will anyone help corroborate what you have to say. Use Savvy PR pros will find ways to leverage show up?’ And is it worth the time and visuals if they help tell your story. social media to widen the audience they’re effort? It depends. If you produce a com- Control the environment: With a news trying to reach. Our agency recently orga- pelling event with elements the reporters conference, you can control a lot, includ- nized a press conference for a former star need to tell a good story, you stand a good ing where it’s held, the start time, what professional athlete who was accused of chance. The better you can sell the storyline, you say and how long you want to talk. As sexually assaulting a younger female ac- the better the chance media will show up. previously mentioned, it’s advisable to take quaintance after a night of socializing over But even then, you might find short-staffed questions, but after a while, reporters might dinner and drinks. With no charges filed news agencies unable to attend, or you’re start fishing and asking about things off and those accusations made public, the for- pre-empted by breaking news. The way to topic. You’re not obligated to indulge them. mer NFL professional held a news confer- overcome that is by offering to stream the When you feel like you’ve finished answer- ence with his attorney to profess his inno- news conference live on your own social ing the most important topics, it’s ok to stop cence in no uncertain terms and to call on media and web channels and invite report- and end the proceedings. prosecutors to make a decision on whether ers and editors to use the material. This is an The use of a traditional news conference to pursue the case. option we wouldn’t have had a decade ago. is still as relevant today as it ever was in the The news conference was attended by News conference checklist right circumstances. Social media can help most major media outlets, many of which If you decide a news conference is the way fuel fire to a crisis but it can also be help- carried it live on air but also on their Face- to go when addressing a crisis, the follow- ful in casting a wider net and getting your book news feed. In addition, we carried ing is a good checklist to use: message out to more people than you ever the event live on our own page for national Location: Find a location that’s easily could. media to view, since they logistically could accessible for the media, especially TV sta- Todd Templin and Don Silver lead the cri- not attend in person. The news conference tions that might want to go live. In years sis management team at BoardroomPR, a allowed our client to get his message out in past, broadcast engineers would need to Florida-based, full-service communications a controlled fashion, set the record straight, string cables from the TV cameras to a re- and integrated marketing firm.

28 JANUARY 2018 | WWW.ODWYERPR.COM Consumer-facing media is critical for B2B Publicity Limiting branding efforts for B2B clients to the trade press is a missed opportunity for communicators, who can often expand their outreach efforts with great success by leveraging consumer outlets as well. By Paula Conway any startups focused on B2B sales er-facing media, the CEO becomes a go-to the healthcare software company, publica- apparently don’t understand why for consumer press looking for comments tions might include: CNN Health, Forbes, Mit’s critical to simultaneously carry on the current state of health insurance. Inc. Technology, USA Today, AP, WSJ Health their message over to a consumer-facing This not only puts the CEO in a position of blog, Shots: Health News from NPR and audience through media efforts. expertise, but also illustrates to trade media The Atlantic Health. Broader efforts might Working in a vacuum of exclusive B2B that this CEO is the reliable go-to source for include websites like media may seem logical when selling a wide-circulation publications (Fox News Buzzfeed and Popsug- product or service directly to vendors and Health, Inc., Forbes, USA Today). The expo- ar, if the demographic partners, and the trade publications are an sure and trust this brings the brand is irre- is there. excellent way to get the message out. How- placeable. Before advising your ever, it’s important to understand that the A trade publication that writes about in- client to share the me- breadth and depth of brand efforts are much surance platforms, such as Broker Inno- dia pie, vet their ability farther reaching. vation Lab, understands that the CEO of to utilize it. Do they Let’s take the example of a company that the healthcare software startup is a wide- have a strategy, and if creates software for health insurance pro- ly-received expert and is therefore likely so what exactly does grams. Their clients are insurance compa- to consider her or him more immediately that look like? If they Paula Conway nies or exchanges that will buy the software as a trusted expert in the field. This is PR seem to understand and white-label it with their own skin to 101, because that third-party endorsement the concept, but have not thought about reach a consumer, educating them on the is what validates the product. If USA Today this prior to your suggestion, present them various types of insurance they can pur- says it’s a good product and trusts this CEO, with a plan that illustrates how they can en- chase, with rates based on algorithmic ques- why wouldn’t we? ter a consumer market, and then how they tions. On the face of it, this is a B2B product. On an even more micro level, let’s assume might leverage this exposure. This exercise So why — and how — would we take this the healthcare insurance platform is focused will help both parties understand if the time client to consumer media? specifically on products for insurance bro- is best spent playing in one sandbox or ex- Trade media looks to consumer media for kers. All the more reason why this consum- panding to support more strategic efforts. story ideas, for validation and legitimacy er-facing media can be effective; it shows Paula Conway is President and Found- of products, services and expertise and to that the company has proven a market for er, Astonish Media Group in New York. An prove a company’s market for business. In their goods or services. Proving a market- award-winning author and writer, she has the case of the software company for health place is the lynchpin. Without it, no good- contributed to In Style, the New York Times, insurance programs, the CEOs and CMOs will exists for either consumer or trade au- Robb Report, Good Housekeeping, New of healthcare companies are reading the diences. It further builds confidence among York Post, and New York Daily News among Wall Street Journal, The Atlantic, The Guard- B2B partners and vendors that they don’t others.  ian, Forbes, Inc., CNBC.com, and Business- have to create a marketplace, a validation Week to name the most important consum- companies are seeking to buy into the prod- News brief er business publications for this audience. uct or service. Kekst advises CVS in blockbuster The funnel moves both ways: consumer The critical component is the startup’s Aetna Deal ability to leverage the media in question. A press look to the trades for the same ideas Kekst & Co. advised CVS Health in its blockbuster and validation of concept. savvy startup will take consumer media to $77 billion cash/stock/debt deal to acquire Aetna, the Start by positioning the CEO as an ex- the table during investor negotiations, play nation’s No. 3 insurer, a move destined to reshape the pert with strategic placements in consumer it against trade media, and make the case healthcare sector. media. A great way to do this is by creating that they have not only proven a market- CVS CEO Larry Merlo promised the marriage will remake the “consumer healthcare experience” by content in the form of articles where your place, but created consumer goodwill with combining Aetna’s analytics savvy with CVS’ “human CEO is writing on a subject that she or he their brand. Legitimizing expertise in both touch.” knows a lot about. The example given, the consumer and trade media makes a solid The Financial Times speculated the deal also is CEO in the health insurance space might case for funding. We’ve seen this as a suc- designed to fend off Amazon’s anticipated foray into cessful maneuver many times with our own the pharmacy sector as the online retailer has been write about the five things consumers need acquiring wholesale state pharmacy licenses to pave to know about signing up for healthcare, or clients. However, if the startup doesn’t un- the way for its market entry. how change to the ACA (Accountable Care derstand how to play these cards, the efforts CVS is the nation’s No. 1 drug store chain with more Act) might affect them by age, geography, or are a waste of everyone’s time. than 9,700 outlets, of which about 1,100 are equipped medical conditions. This CEO could also be Agency efforts on pitching trade and with a “MinuteClinic” walk-in facility. Aetna provides healthcare benefits to an estimated writing an op-ed in the New York Times or consumer press shouldn’t entail complex 44.6 million customers. the Wall Street Journal. She or he might also billing. If your fees are a whole pie and 80 Kekst’s Managing Directors Dawn Dover, Ruth be contributing to widely read but younger percent of the time is trade, a solid 20 per- Pachman, Daniel Yunger, and Tom Davies counseled publications like Buzzfeed or Popsugar (yes, cent is allocated to consumer media. This CVS with Associates Ashe Reardon, Charlotte Stone, 20 percent will consist of a target list of 5-10 Cathryn Vaulman, and Analyst Maddie Sewani. they write about health insurance too!). By Publicis Groupe owns Kekst. contributing to a wide range of consum- publications for strategic placements. With

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Online Reputation Management, satisfactory resolution. nized crisis resource with more Designed so even communica- we can craft a comprehensive SEO than 25 years of successfully man- tions novices can follow the model, rich program to positively impact aging a wide variety of crises and complete templates and end up with FINEMAN PR your reputation to quickly mitigate negative situations. These have a comprehensive crisis PR plan. a negative story’s impact on Goo- ranged from high profile accidents, The 9 Step crisis response system 150 Post Street, #620 gle search results. crimes, and fatalities to litigation, coaches users through the plan, ex- San Francisco, CA 94108 Our crisis clients trust our expert lay-offs, data breaches, food safe- plaining the why, what and how of 415/392-1000 counsel, as well as the confidential Fax: 415/392-1099 ty, recalls, sexual harassment, crisis planning and response with way in which we handle their com- [email protected] leadership termination, sexual plenty of examples. The software munications. www.finemanpr.com abuse, bankruptcies and dozens of includes features like an Hour One other negative incidents and cir- Checklist, threat assessment tool, Consistently recognized as one ALLISON+ cumstances which threatened the and minute-by-minute agenda for a of the nation’s top public relations organization’s reputation, financial team training workshop. firms, Fineman PR — founded in PARTNERS value, or existence. 1988 and headquartered in San Today’s world demands near- BOARDROOM Francisco — specializes in crisis 40 Gold Street ly instantaneous action. We move communications, brand messag- San Francisco, CA 94133 www.allisonpr.com quickly to provide both strategic COMMUNICATIONS ing, community relations and mul- counsel and hands-on assistance to INC. ticultural communications. Matthew Della Croce, Partner and mitigate, contain, or ameliorate a Fineman PR’s high-profile crisis President, Corporate + Europe negative situation and protect rep- communications work is national- utation. 1776 N. Pine Island Road, Suite 320 ly renowned. In today’s fast-paced Our clients’ reputations are our Fort Lauderdale, FL 33322 Working in close collaboration 954-370-8999 culture of instant media exposure, first priority. The landscape for is- with our clients and their profes- www.boardroompr.com online defamation and quick-draw sues management and crisis com- sional advisors — including le- [email protected] lawsuits, the agency’s battle-tested munications has changed dramati- gal, financial, and others, we are team and strategic resourcefulness cally, driven by an always-on news available to our clients twenty-four Orlando-Tampa-Miami-Fort Lauder- guide clients through rough waters. cycle and the ability for informa- hours a day, seven days a week. dale-West Palm Beach-Aspen Agency President Michael Fine- tion — and misinformation — to Our crisis management expertise man is ranked among the nation’s be spread globally within minutes. also enables us to provide all of our Don Silver, Chief Operating Officer top crisis counselors. When a crisis hits, Allison+Part- Todd Templin, Executive Vice clients with a valuable perspective President Fineman PR works extensively ners is the team you want in your on both pro-active public relations on reputation building, crisis pre- corner. Our senior crisis team and risk management and readiness Crisis Management: Preventing and paredness, crisis communications brings an integrated approach to planning. Preparation for a neg- Preparing for Potential Problems and reputation recovery with a 3030 APRILJANUARY 2015 2018 | WWW.ODWYERPR.COM | WWW.ODWYERPR.COM | ADVERTISING | ADVERTISING SECTION SECTION w Profiles of Crisis Communications Firms wide range of organizations, from Bruce Hennes, Managing Partner more than 60 passengers. In 2017, Joele Frank, Managing Partner law firms, schools and government Nora Jacobs, APR the firm shared two Silver Anvils Matthew Sherman, President agencies to food companies, For- Howard Fencl, APR with other agencies for their crisis tune 500 corporations and startups. Thom Fladung work on behalf of the non-parti- When an unexpected, out-of-the- Fineman PR’s successful, Stephanie York, J.D. san Host Committee for the 2016 ordinary event threatens a compa- high-profile crisis work includes Hennes Communications is one Republican Convention held in ny’s operations or reputation, a fast helping our client respond to and of the few firms in the U.S. focused Cleveland. and intensive response is essential recover from a national public exclusively on crisis management to prevent or mitigate serious dam- health crisis, managing conse- and crisis communications. Found- age. We have extensive experience quences from charges of sexual ha- ed in 1989, the firm serves public ICR in delivering unique solutions for rassment and discrimination; initi- and private companies, educational unique situations, including earn- 685 Third Ave., 2nd Floor ating client-community relations institutions, healthcare providers, ings surprises; short attacks; ac- after a tragic fire; putting a juice New York, NY 10017 counting irregularities; regulatory government agencies and nonprof- 646/277-1200 company on firm public footing it organizations “on trial” in the actions and government investi- [email protected] gations; management changes; immediately after an E. coli crisis; Court of Public Opinion. Ancillary www.icrinc.com setting the record straight after me- services include crisis communi- facility closures and workforce dia slander of packaged salads; ad- cation plans and drills, litigation Thomas Ryan, CEO reductions; labor disputes; facility dressing labor disputes; and work- communications and media train- Don Duffy, President disasters and workplace violence; ing for so many other clients whose ing. data security breaches; sensitive names were successfully kept out Bruce Hennes, recently named Established in 1998, ICR part- workplace issues, including accu- of the news. one of 50 “Game-Changers of PR ners with companies to develop sations of discrimination and sexu- for 2017” by PRNews, is one of and execute strategic communica- al misconduct; consumer boycotts; tions programs and advisory ser- FTI CONSULTING the region’s best-known crisis spe- and product recalls. cialists and an in-demand speaker vices that achieve business goals, We are immediately available STRATEGIC at law firms, bar and trade associ- build credibility, and enhance the to our clients during all phases of long-term value of the enterprise. crisis planning and response. And COMMUNICATIONS ations and county emergency man- agement agencies on the subject of The firm’s highly differentiated when a client is in the spotlight, we crisis management. Nora Jacobs, service model, which pairs capi- help determine how best to control 88 Pine Street, 32nd Floor a three-time Silver Anvil winner, tal markets veterans with senior the dialogue, take the initiative, fix New York, NY 10005 communications professionals, what’s broken and gather support. 212/850-5600 has decades of agency experience creating and carrying out strategic brings deep sector knowledge and We give our clients the training and www.fticommunications.com relationships to clients in more tools necessary to hit the ground communications plans for clients Mark McCall, Global Segment making consumer and industrial than 20 industries. Today, ICR is running when a crisis strikes. Leader products, and those in healthcare, one of the largest and most expe- biotechnology, education, chemi- rienced independent advisory firms KEKST Crises and issues create highly cals and plastics. Thom Fladung in the world maintaining offices in volatile communications challeng- Boston, Connecticut, Los Angeles, was managing editor of The Plain 437 Madison Avenue, 37th Floor es for management teams whose Dealer, the Detroit Free Press, Ak- New York, San Francisco, Hong New York, NY 10022 principal focus must be dedicated ron Beacon Journal and St. Paul Kong and Beijing. 212/521-4800 to marshaling an effective opera- Pioneer Press. Howard Fencl Clients: Boot Barn, Chungh- www.kekst.com tional and financial response. At has significant experience in crisis wa Telecom Co. Ltd., Cobalt Int’l such moments, FTI Consulting’s communications, media training Energy, Dave & Busters, Fleet- James Fingeroth, Chairman Jeremy Fielding, President & CEO crisis communications experts help and digital distribution of news, Cor Technologies, Inc., Fossil, our clients prevent or minimize ex- having spent many years manag- Inc., Freshpet, Genuine Parts Co., posure, maintain license to operate, Gildan Activewear, Harman, Herb- Many companies or institutions ing broadcast newsrooms. And will confront unforeseen events and protect enterprise value. Stephanie York was assistant law alife Ltd., HubSpot, lAC, Jarden Our approach is grounded in Corp., Lazard Freres & Co. LLC, that could alter their future, pose director and chief communications unprecedented challenges and po- foundational message develop- officer for the City of Akron, Ohio La Quinta Holdings, Inc., Legg ment and disciplined and nimble Mason & Co. LLC, lululemon tentially set them on a new course before joining the firm. that will redefine the organization scenario-based planning — draw- For six consecutive years, athletica, Mobileye, Michaels, ing on our prior experience to Michael Kors, New Relic, Ocwen and significantly impact key stake- Hennes Communications won holders. What is required in these ensure various contingencies and the Gold Award from the Public Financial Corp., Pandora Media potential outcomes are analyzed to Inc., Paramount Group Inc., Planet circumstances is an expert, expe- Relations Society of America — rienced strategic communications ensure coordinated and consistent Greater Cleveland Chapter for its Fitness Inc., Red Hat Inc., Shake communications. Our broad-rang- Shack, Starwood Property Trust, partner to work with senior man- crisis-related work and its Crisis agement and a Board of Directors ing experience includes litigation, Management Today newsletter. VF Corp., Williams-Sonoma, disaster response, activist defense, Inc., Wingstop, Workiva and Zoës to: articulate a new business strate- The crisis work included helping gy and a vision for success; explain labor relations, accounting irregu- a public health system navigate Kitchen. larities and financial disclosures, an enterprise-transforming event criminal prosecution of a mem- and its significance; successfully leadership transitions (planned and ber of its management team and a unplanned), regulatory/legislative JOELE FRANK, navigate complex business chal- program for an Australian forestry lenges or crises; build trust and scrutiny, product recalls, and pri- company facing sensational media WILKINSON vacy/data issues. support among key stakeholders; reports about threats to wildlife BRIMMER KATCHER and strengthen the organization’s caused by its logging operations. credibility, reputation, and brand. HENNES In 2009, Hennes Paynter won the 622 Third Avenue, 36th Floor Successful execution requires COMMUNICATIONS PRSA Cleveland Chapter’s cov- New York, NY 10017 superior counsel, judgment and eted “Best of Show” award for its 212/355-4449 expertise, broad experience, and a work with another agency on the [email protected] comprehensive, effective and intel- 50 Public Square, Suite 3200 national peanut butter recall and in www.joelefrank.com Cleveland, Ohio 44113 ligent approach for communicating 2013, the firm again won “Best of to all stakeholders. For over 45 216/321-7774 One Sansome Street, Suite 2800 hennes@crisiscommunications. Show” for its response when a pas- senger ferry accident in New York San Francisco, CA 94104 com 415/869-3950 _ Continued on page 32 www.crisiscommunications.com City’s Financial District injured

ADVERTISING SECTION | WWW.ODWYERPR.COM | JANUARY 2018 31 Profiles of Crisis Communications Firms

for clients by delivering newswor- Fortune 500 companies, Marx nization, reputations can be made KEKST thy messages to key audiences, us- Layne has a 20-year history of or broken in minutes. A company _ Continued from page 31 ing a range of platforms. successfully developing proactive, can protect or enhance its standing From high profile litigation, comprehensive crisis communica- with its key stakeholders, or it can bankruptcy or restructuring an- tions plans that are in place before, cause damage that is widespread years companies and institutions nouncements, analyst calls with during and after a crisis. and long-lasting. Clients across in- around the world have selected media, public affairs issues with dustries and around the globe rely and relied on Kekst to provide utilities companies, law enforce- on the exceptional depth of exper- that counsel and support across a ment association communications, MONTIETH & tise and experience at MWWPR. wide range of disciplines includ- mergers and acquisition stakehold- We help clients with vulnerability ing: corporate & financial com- COMPANY er communications to reputation assessments, crisis plan develop- munications; specialized investor management for educational in- ment/updates, crisis simulation/ relations; mergers & acquisitions, 12 East 49th Street, 11th Floor stitutions, our strategic execution New York, NY 10017 media training, communications shareholders activism & corporate is core to the success of our cam- 646/864-3263 counsel and on-site support during governance; IPOs & spinoffs; cri- paigns for financial and profession- [email protected] incidents. Just as important, our sis communications; bankruptcy al services clients. www.montiethco.com team manages the aftermath of a and restructurings; and litigation Marketing Maven is 8(a) certi- crisis to restore trust and reputation and regulatory support. Montieth M. Illingworth, President fied by the U.S. Small Business Bob Schulman, Senior Advisor in a company. Administration, Women’s Business Howard Tom, Senior Advisor Using MWWPR’s proprietary MARKETING Enterprise (WBE), has WOSB sta- Peter Firestein, Senior Advisor Crisis Action Protocol, we thor- tus with the government and DBE, oughly and meticulously prepare MAVEN CUCP and CPUC certification. Montieth & Company is a global for any potential crisis. Our plan- specialist communications consul- ning carefully considers the impact 1460 Broadway, 1st Floor tancy. on all audiences including custom- New York, NY 10036 MARX LAYNE & With offices in New York, Lon- ers, employees, vendors, share- 212/967-5510 www.MarketingMaven.com COMPANY don, and Frankfurt, and named holders, and more. When a crisis [email protected] to the New York Observer’s 2017 hits, we can react immediately [email protected] 31420 Northwestern Hwy., #100 Power 50 PR list, the firm provides with an omnichannel approach that Farmington Hills, MI 48334 counsel on marketing communica- addresses the diverse needs of each Los Angeles Headquarters 248/855-6777 Ext. 105 tions, corporate and financial com- critical constituency, helping you 310/994-7380 [email protected] munications, investor relations, when you need it most. Lindsey Carnett, CEO & President www.marxlayne.com issues and crisis management, and Natalie Rucker, Director of litigation, civil and criminal. Michael Layne, Managing Partner Business Development The firm’s clients represent an PADILLA array of industry sectors across Bicoastal integrated marketing Marx Layne professionals have 1101 West River Pkwy, Suite 400 and strategic communications years of experience handling cri- multiple global markets and ju- (Headquarters) firm, Marketing Maven, focuses sis communications issues. We are risdictions. Montieth & Company Minneapolis, MN 55415 on media relations, investor rela- frequently retained by leading na- has advised on a wide variety of 612.455.1700 tions, issues management, crisis tional law firms to help them guide matters, including securities fraud, PadillaCo.com their clients through the media Nazi-looted art, minority share- frenzy that often erupts during a holder activism, CEO transitions, Brian Ellis, Executive Vice company’s most trying times. restructurings, regulatory and law President enforcement issues and actions, in- Bob McNaney, Senior Vice Critical issues from industrial President accidents, death on the premis- vestigations, employment matters, es, food-borne illness and envi- and M&A. Padilla is a top 10 independent ronmental pollution, to boycotts, We provide a full set of crisis public relations and communica- strikes and corporate fraud have management solutions, including tions company comprised of 240 all been expertly handled by our threat assessment, strategic plan- employee-owners. Padilla builds, senior executives. ning, stakeholder communications grows and protects brands world- During crisis events, Marx and media relations. With our wide by creating purposeful con- Layne crisis counselors are oncall model of working across borders, nections with the people who mat- 24/7/365. Our team members are sectors, and media markets, our ex- ter most through public relations, experienced in working with le- ecutives speak five languages, and advertising, digital and social mar- gal advisors, police departments help our clients find important and keting, investor relations and brand and municipalities while keeping innovative ways to meet their big- strategy. Padilla includes the brand company executives apprised at gest challenges. consultancy of Joe Smith, the food all times of the crisis situation as and nutrition experts at Food­Minds it unfolds. MWWPR and the research authorities at Based in their NYC office, Frank We also train company spokes- SMS. Tortorici leads Marketing Maven’s persons in the development of key 304 Park Avenue South The worst time to plan for a speaking points and delivery of business communications prac- New York, NY 10010 crisis is during one. When faced messaging. Using the latest media tice. 212/704-9727 with an emergency, the right re- technology, our executives tap into www.mww.com sponse is crucial to help protect the power of social media to moni- your reputation — and often, your communications and public affairs. tor sentiment and provide direction Carreen Winters, Chairman of bottom line. Padilla’s highly ex- We are in constant communication on how to protect and manage the Reputation and Chief Strategy perienced Crisis + Critical Issues Officer with key financial media, analysts, client’s brand. Additionally, we [email protected] team is prepared to navigate any shareholders and influencers on understand how to leverage social worst-case scenario. And if trou- behalf of our clients. From tradi- media tools as part of an arsenal to Richard Tauberman, Senior Vice ble strikes, we’re just a phone call tional earned media to new forms respond rapidly, whether the crisis President away. We help tell clients’ stories of social engagement, Marketing occurs in Detroit or in any other re- [email protected] clearly, coherently and credibly, Maven drives conversations while gion of the nation. whether they are speaking to the maintaining a positive reputation From privately held entities to When trouble befalls an orga- media, employees, shareholders or 32 JANUARY 2018 | WWW.ODWYERPR.COM | ADVERTISING SECTION w Profiles of Crisis Communications Firms government officials.­ PUBLIC We understand the urgency of a crisis. That’s why you can con- COMMUNICATIONS tact the Padilla Crisis + Critical INC. Issues team anytime — day, night and weekends — by calling 1-877. One East Wacker Drive, 24th Floor PR.ER.911. Chicago, IL 60601 Is your company or organization 312/558-1770 prepared to manage a crisis? Padil- www.pcipr.com la’s Crisis IQ quiz helps to answer that question. This tool is based on Jill Allread, APR, CEO proven crisis-response methodolo- Pamela Oettel, CFO & COO gies. Want to know more? Visit Pa- Craig Pugh, President dillaCo.com/Crisis-Critical-Issues. Protesters are attracting media crews outside your gates, your PEPPERCOMM board chair has been accused of harassment, a new study questions Michelle Ubben, Sachs Media Group Partner and President; and Ron 470 Park Ave. South you company’s miracle drug, you Sachs, Sachs Media Group Founder and CEO. 4th flr. North have been hacked, business is halt- New York, NY 10016 ed due to a cyber security incident. where a foundation for the future is vices to each situation and provide 212/931-6100 established. 24/7 support for clients globally. www.peppercomm.com Each situation could be your orga- nization’s undoing. Our senior team comes from Office Locations: New York, With experienced, senior counsel the ranks of the media and govern- Chicago, San Francisco, Los Ange- Steve Cody, Co-CEO and Co- ment, giving the firm outstanding les, London, Houston, Hong Kong Founder Public Communications Inc. helps Ed Moed, Co-CEO & Co-Founder clients manage crises online, in the relationships to draw upon and ex- Ted Birkhahn, Partner & President news, on the air and in the C-suite. cellent news judgment in crafting SCHNEIDER Ann Barlow, Partner & President, The core principles remain the effective messages. We are skilled West Coast same. Assess the situation. Com- in devising and executing quick ASSOCIATES Deborah Brown, Partner & response plans to help our clients Managing director municate clearly and honestly. And Member of the Worldcom Public do it quickly to protect the client’s avoid crisis — but to effectively Relations Group Jacqueline Kolek, Partner & handle them when they arise. Managing director reputation. Those first few hours 2 Oliver Street, Suite 402 can make the difference between The difference is results at Sachs Maggie O’Neill, Partner & Media Group. Boston, MA 02109 Managing Director a crisis that is contained and soon 617/536-3300 Mike Friedin, Chief Digital Officer forgotten, and one that becomes [email protected] part of your media boilerplate. Our SARD VERBINNEN www.schneiderpr.com Peppercomm is an award-win- counselors bring strategies and ning strategic, integrated commu- calm. And we continually adapt & CO (SVC) Joan Schneider, Chief Executive nications and marketing agency crisis management principles to a Officer & Founder headquartered in New York City world in which good news and bad, 630 Third Ave., 9th fl. Phil Pennellatore, President with offices in San Francisco and fact and rumor, travel at lightning New York, NY 10017 London. The firm connects brands, 212/687-8080 A hallmark of Schneider Associ- speed, disseminated by anyone Fax: 212/687-8344 ates’ 36-year history is our ability to messages and people through with a laptop, cell phone, blog or data-driven insights, cross-channel [email protected] counsel companies and individuals ­ Twitter account. www.sardverb.com during a crisis situation. While we communications and brilliant cus- We are always on call to counsel tomer experience. Employing an hope our clients never face a crisis, clients in crisis. And, when things George Sard, Chairman & CEO we stand ready when a major issue omni-channel approach, the com- are calm, we help our clients avoid, Paul Verbinnen, President pany uses customer insights to de- threatens a company’s growth or anticipate and prepare, so that if a reputation. termine the right mix of tools and crisis does strike, it becomes the How companies prepare for and platforms to help clients reach, en- manage through crises makes the SA has been relied upon to han- type that is soon forgotten. We can dle communications for everything gage and influence customers along help. Let’s talk. difference between long-term suc- their path to purchase. cess and failure. We apply our deep from white-collar crime, product Founded in 1995, Peppercomm experience, global platform and full recalls, fires, accidental on-the- has received numerous accolades, SACHS MEDIA breadth of communications ser- job deaths, securities fraud, sexual including The Holmes Report’s vices to help companies anticipate harassment, legal issues, social or North American Corporate/B2B GROUP and navigate all types of crises, digital media issues, community Agency of the Year and Bulldog including cyber-attacks, natural relations, website hacks, user data Reporter’s Midsized Agency of the 114 S. Duval St. disasters, accusations of miscon- breaches, organized labor issues, Tallahassee, FL 32301 duct, regulatory actions, govern- and other business situations requir- Year. The agency has been listed as 850/222-1996 one of Fortune’s 10 Best Workplac- ment investigations, labor disputes, ing a prompt response. Through the Fax: 850/224-2882 years, we have been successful in es in Advertising and Marketing, www.sachsmedia.com workplace disasters and violence, 100 Best Workplaces for Women, product recalls, management termi- averting crises through preparation 50 Best Small and Medium Work- Sachs Media Group is renowned nations, and more. and creating solid, actionable plans places and 50 Best Workplaces for for helping clients successfully With 25 years of experience, prior to any crisis occurring. New College Grads. navigate disaster. The key priority SVC is the leading strategic crisis Schneider Associates is a full-ser- Services include Branding, Con- is to positively respond to a cri- communications consulting firm. vice public relations and integrated tent Strategy & Development, Cre- sis — preventing inaction, or the We have counselled and supported marketing communications agen- wrong action, from becoming a hundreds of companies and high cy specializing in Launch Public ative Services, Crisis Management, ® Digital Solutions, Experiential, In- “crisis within a crisis.” profile individuals through crises Relations , a proprietary method sights & Strategy, Licensing, Pub- Calm, candor and class — our around the world. From high cali- of launching new and revitalizing lic Relations & Social Media and choice to enhance, not just main- ber media and investor relations to iconic products, services, compa- Research & Measurement. tain, a client’s reputation. We take cutting-edge digital communica- nies, institutions and communities For more information, visit www. a client from defense to offense — tions and research-based reputation to build awareness, excitement, and peppercomm.com. leading the way to higher ground, assessment, we customize our ser- sales. Visit www.schneiderpr.com.

ADVERTISING SECTION | WWW.ODWYERPR.COM | JANUARY 2018 33 Profiles of Crisis Communications Firms

SITRICK AND Nevin Reilly, Dan Zacchei, Mng. George Sopko, Katrin Lieber- Dirs. wirth, Liam Collopy, VPs COMPANY Sloane & Company is a leading Stanton provides a full range of 800/288-8809 strategic communications firm that senior-level counsel to protect cor- www.sitrick.com provides a range of crisis-focused porate reputations before, during services including: corporate and and after a crisis hits, when critical Los Angeles 310/788-2850 financial public relations; trans- issues arise and through major tran- New York 212/573-6100 action support; strategic insights; sitions. Our expertise helps clients San Francisco 415/369-8470 messaging, analytics and measure- prevent crises through thoughtful Denver 720/904-8560 Washington, D.C. 443/977-7215 ment; public affairs; litigation sup- planning and oversight. In the event port; and investor relations — to a crisis does occur, we help contain Michael S. Sitrick, Chairman and public and private companies as the situation by managing media CEO well as investors, associations and coverage and executing proactive Tom Becker, Head, New York individuals. communications to offset reputa- Office We work rapidly to understand tional damage and repair relation- Mark Veverka, Head, San and assess the issues, provide stra- ships with key constituents. Francisco Office tegic advice and counsel and act as Solomon McCown President Ash- Stanton works with senior lead- Lt. Gen. H. Steven Blum, (USA an extension of communications ley McCown ership teams, corporate task forces, Ret.), Managing Director and Practice Lead, Washington, DC teams to implement tactics that outside counsel and other advisors mitigate reputational damage. Our Helene Solomon, CEO to develop comprehensive com- Sitrick And Company is widely firm is recognized for our ability to Ashley McCown, President munications strategies that ensure regarded as one of North Amer- determine the business risks to our our clients are fully prepared. We ica’s leading strategic and crisis clients and deliver candid advice to With offices in Boston and New apply our decades of experience to communications firms. While it management teams, boards, execu- York, Solomon McCown (SM&) create the right strategy and put the has substantial practices in corpo- tives and organizations. We work supports clients that face complex, right support behind it to control rate, financial, transactional, repu- as partners, providing additional mission-critical issues at the inter- the narrative from the start and stay tational and crisis communications, minds, arms and legs to manage section of public policy and busi- focused on your priorities. Sitrick is best known for represent- crises through their ultimate reso- ness. The firm works within educa- Our experience spans a variety ing clients facing sensitive issues, lution or conclusion. tion, healthcare and real estate and of situations including corporate including reputation management, Beyond specific crisis situations, with corporations and non-profit litigation, executive changes, con- complex litigation, problems em- we develop effective and actionable organizations to deliver integrated sumer and special interest boycotts, anating from short-sellers, mergers contingency plans in close coordi- communications strategies that in- workplace violence, employee mis- and acquisitions and restructurings. nation with a client’s legal, finan- clude: messaging, media relations conduct, financial improprieties, The New York Times called Si- cial, marketing, communications & training, government relations, environmental issues, product tam- trick “The City’s Most Prominent and government relations/lobbying digital and social campaigns, and pering and many others. Stanton’s Crisis Management Firm.” Busi- advisors. Our approach provides development of creative content efforts help clients minimize neg- nessWeek said, the “firm is known best-practices and enhances client that help clients achieve their goals. ative attention and prevent escala- for going atomic on opponents, us- procedures and appropriate training We believe that at the core of ad- tion of vulnerabilities during crisis ing ‘truth squads,’ ‘wheel-of-pain’ of personnel before and during a vancing an organization’s mission situations. That’s why you’ve nev- tactics and high-profile journalists crisis. When the unexpected hap- is protecting it. Crisis planning and er heard of some of our best crisis (who write profiles).” The general pens, we actively manage and sup- management is a defining strength work. counsel of a major publicly-trad- port implementing the appropriate of our organization. Our national- Clients: 3i, Aberdeen Asset ed company wrote simply in an communications tactics. After the ly-recognized senior team of crisis Management, ACL, Albright Cap- email, “You saved the company, crisis subsides, we help clients re- managers comes from journalism ital Management, Allianz Global literally.” The firm’s senior exec- store their credibility and reputa- and politics. We have developed Corporate & Specialty, Assurant, utives include former reporters, tions in the marketplace. crisis plans for corporations, insti- Bain Capital, Carl Marks Advi- editors and correspondents from Our experience in crisis situa- tutions, and mission-focused orga- sors, Conning Asset Management, such media organizations as Bar- tions includes handling the com- nizations, and have played a key CVC Capital Partners, Donnelley ron’s, Bloomberg, CBS Televi- munications elements around class role in many sensitive and complex Financial Solutions, FFL Partners, sion, CNBC, Forbes, Fox Busi- action litigation, management team issues including data breaches, FilBen Group, HGGC, Lovell ness News, NBC Television, Los and board issues, shareholder law- public health issues, labor nego- Minnick Partners, Makena Capital, Angeles Times, New York Times, suits, shareholder activism, regula- tiations and strikes, bankruptcies One Equity Partners, Pine Brook, San Francisco Chronicle and Wall tory actions, downsizings, restruc- and business failures, accusations Sun Capital, Tanenbaum Center for Street Journal. turings, bankruptcies, employee of sexual harassment and abuse, Interreligious Understanding, TD Please visit www.sitrick.com for issues, labor disputes, consumer Title IX, state and federal investi- Ameritrade, and Vertical Bridge. more information on the firm in- boycotts as well as physical crises gations, and workplace violence. cluding a list of current and former such as natural disasters. We excel at working with in-house STANTON clients for which its work has been and outside legal counsel and cor- public. SOLOMON porate communications teams to COMMUNICATIONS devise communications strategies MCCOWN & to dovetail with the legal strategy. INC. SLOANE & COMPANY, INC. 1875 Connecticut Ave., NW 10th Fl. COMPANY STANTON Washington, DC 20009 177 Milk Street, Suite 610 202/223-4933 7 Times Square, 17th flr. Boston, MA 02109 880 Third Ave. www.stantoncomm.com New York, NY 10036 617/695-9555 New York, NY 10022 Phone: 212/366-5300 Peter V. Stanton, CEO 212/486-9500 Lori A. Russo, President Fax: 212/486-9094 205 Hudson Street Fax: 212/366-5301 [email protected] New York, NY 10013 [email protected] The way companies act in the 917/336-7427 www.stantonprm.com first minutes of a crisis can make or Whit Clay, Darren Brandt, [email protected] break reputations. co-CEO’s www.solomonmccown.com Alex Stanton, CEO John Hartz, Josh Hochberg, Twitter: @SolomonMcCown Tom Faust, Charlyn Lusk, Pat Harden, Managing Directors _ Continued on page 36 34 JANUARY 2018 | WWW.ODWYERPR.COM | ADVERTISING SECTION

Profiles of Crisis Communications Firms

frequently on crisis management, [email protected] management leadership, Weber STANTON COMMS most recently to the Orange Coun- Rod Clayton, EVP, Co-Head Shandwick has also developed Mo- _ Continued from page 34 ty Coroners Association and at the Global Crisis and Issues bile Command: a web and ­mobile Orange County Sheriff’s Depart- +44-20-7067-0431 application that serves as a com- ment Leadership Retreat. [email protected] mon source for all crisis protocols Stanton Communications under- and live project management across stands and helps clients navigate The current media environment is THE VANDIVER a perfect storm of polarization and an organization. It’s a common complex contingencies. Our Crisis platform for communications that GPS service provides guidance, GROUP perceived truths, creating global anxiety and real risk for corpora- can be easily accessed anywhere at positioning and strategy that estab- any time. lishes a strong course for prudent Partner, PROI Worldwide tions. In our digital and globally in- decisions and constructive action. 16052 Swingley Ridge Road terconnected world, the immediacy As a strategic communications Suite 210 of events, and discussion of those WEISS PR, INC. firm, we provide crisis manage- Chesterfield, MO 63017 events, can have a far-reaching and ment, counsel, and sophisticated 314/991-4641 lasting impact. Media, citizen jour- 1101 East 33rd Street, Suite C303 reputation enhancement programs www.vandivergroup.com nalists, bots or content aggregators Baltimore, MD 21218 among other services. Our offices [email protected] can share the way that people per- 443/451-7144 in Washington, D.C., New York Donna Vandiver, President & CEO ceive stories in the moment, mean- [email protected] Andy Likes, Senior Vice President ing brand reputations are more vul- www.weisspr.com and Baltimore are led by profes- @WeissPR sionals with proven expertise in Time is everything in a crisis! nerable than ever. addressing challenging circum- The faster you respond and the Weber Shandwick’s global crisis Founded in 2008, Weiss PR, Inc. stances across a variety of indus- more information you give, the practice is a team of senior profes- helps businesses and non-profit or- tries. We provide round-the clock better the potential outcome for sionals who understand that pro- ganizations reach, engage, and in- support and effective management your client, your company or your tecting corporate and brand reputa- fluence the right audiences in order of delicate and difficult situations. brand. You can spend years build- tions are among our clients’ highest to achieve their communications ing your brand and establishing a priorities. Whether it’s creating and business objectives. TELLEM GRODY PR good name, but, that can all change bespoke predictive analytics and Staffing accounts exclusively in a matter of minutes. Fires, em- listening systems for our clients to with senior-level executives who stay ahead of issues, or embedding 30745 PCH, Suite 243 ployee death, theft, IT breaches have a minimum of 10 years of Malibu, CA 90265 accidents and other issues can issues personnel across all day- public relations experience, Weiss 310/313-3444 damage corporate reputation. The to-day client activities, our team PR has developed a strong reputa- www.tellemgrodypr.com Vandiver Group helps clients pre- is always a step ahead to preserve tion for getting positive results for Facebook: @TellemGrodyPR pare for a potential crisis and han- the integrity of our clients’ brands. its clients by using an integrated Twitter: @susantellem dle all types of crisis situations. ­Weber Shandwick leverages the lat- approach to communications that Tellem Grody Public Relations, The TVG team is uniquely qual- est resources and a deep expertise typically includes media and influ- Inc., (TGPR) a global public re- ified to guide clients through each to offer a full cycle of issues and encer relations, social media, mar- lations and social media agency, stage of a crisis. Andy Likes, Sr. crisis management support from keting services, and issues manage- has expanded its crisis manage- VP leads TVG’s crisis communica- proactively mitigating potential ment — all anchored by strategic ment practice to include homeland tions group. issues to real-time crisis response. communications planning. threats, terrorism and cyber-crime. • Andy Likes, Sr. Vice President We have provided counsel to many Weiss PR’s clients are concen- The team is led by Susan M. Tell- & Chair of the PROI Worldwide Fortune 500 companies, and we trated in five industry sectors: em, APR, RN, BSN, the agency’s Americas Crisis Group meet their needs with unparalleled commercial real estate (including senior partner. TGPR helps com- • Crisis Communications Speak- expertise in social, digital and tra- architecture, construction, develop- panies, law enforcement and citi- ers and Training Seminars ditional media. ment, and engineering); healthcare zens manage terror-related crises. • Author crisis communications We have successfully managed a and employee benefits; technology; Her diverse crisis team includes a chapter in PR News book vast variety of crises, including fake professional services (including seasoned private investigator with TVG is a diverse team of think- news, environmental and safety is- law, accounting, and professional Israeli military training, a veteran ers, creators, storytellers and vi- sues, litigation, activist campaigns, staffing); and non-profits. food safety expert and a photo/ sionaries. 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Our back- prosecuting the Michael Jackson vestigative media reports and board ground features work on crises for case; Pope John Paul II’s visit to WEBER disputes. government agencies, nationally Los Angeles where she led a media Additionally, Weber Shandwick recognized corporations, commer- advance team, credentialing more SHANDWICK offers tools and trainings to prepare cial real estate firms, and healthcare than 3,000. She recently complet- clients for potential crises. 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She Co-Head Global Crisis & Issues served as a Malibu Public Safe- trainings are paired with discus- — from a team of senior public re- 212/445-8213 sions about proactive steps that can ty Commissioner and is trained [email protected] lations professionals who are com- and frequently drills as a Malibu mitigate risk and minimize damage mitted to providing exceptional ser- Lance Morgan, Chief Community Emergency Response in event of a crisis. vice, great work, and measurable Communications Strategist Building on our digital crisis results.  Team (CERT) member. She speaks 202/585-2785

36 JANUARY 2018 | WWW.ODWYERPR.COM | ADVERTISING SECTION People in PR ating profit fell 64 percent to $65.8 million. Ex-spokesperson for Peraton crowns Plank cut sales and earnings estimates Ireland PM to Edelman McQueen CCO for the full-year. He now expects a low sin- gle-digit revenue growth and operating in- eargal Purcell, who worked six years eraton, which develops technology come between zero and $10 million.  as press secretary for Ireland’s former solutions for the defense, intelligence, FTaoiseach Edna Kenny, has joined Phomeland security and space sectors, C&W hooks Hooper Edelman as Public Af- has named Matt McQueen Chief Commu- fairs Director. nications Officer. ohn & Wolfe has named Kristin As press secretary, he The 18-year PR veter- Hooper, who was Senior Message and coordinated and man- an joins from Northrop CIntelligence lead at the National Edu- aged government com- Grumman, where he cation Assn., as Senior VP in its branding & munications and was led communications insights unit. Kenny’s top PA advisor. teams involved with its Hooper, who has more than 15 years of Purcell agreed in June cyber, intelligence and research/strategic marketing experience, to work for new Prime space systems units. Feargal Purcell was in charge of polling, member insights Minister Leo Varadkar Earlier, he had roles Matt McQueen and strategy at the through a transition pe- in NG’s government re- NEA. riod that ended Oct. 31. lations, business devel- She also worked as Prior to joining Kenny, Purcell spent two opment, strategic com- VP in Weber Shand- years as Deputy Director of Communica- munications and planning functions. wick’s KRC Research tions for the Fine Gael political party and CEO Stu Shea said McQueen will help arm in DC and was then head of its press office. Peraton communicate a “fresh brand iden- senior project manager He also served as an officer in the Ireland tity” and highlight its key differentiators in for research at Ketchum Defense Forces for 18 years, and played the key cyber, space and intelligence mar- in Atlanta. Kristin Hooper leadership roles with peacekeeping units in kets. Hooper will move Lebanon and Bosnia. Peraton is the renamed government ser- from Washington to Joe Carmody, Managing Director of Edel- vices unit of Harris Corp., which was ac- New York next month and report to Lynn man Ireland, praised Purcell as a “respected quired in April by Veritas Capital. Fisher, executive VP at C&W’s B&I unit. political and communications strategist,” Based in Herndon, VA., it employs about WPP owns C&W.  who has experience operating at the highest 3,500 people in the US and Canada.  level of Ireland’s government.  Beiser covers Kaiser SKDK’s McCormick Permanente’s PR Israeli/Palestinian runs to Under Armour envoy joins APCO athryn Beiser, one-time Global Chair elley McCormick, Managing Director of Edelman’s corporate practice, will rank Lowenstein, who was special en- at SKDKnickerbocker’s Washington Kjoin Kaiser Permanente Jan. 8 as Se- voy for the Israeli-Palestinian negoti- Koffice, is joining Under Armour as nior VP/Chief Communications Officer. Fations and Senior Advisor to former Senior VP, Corporate Communications, a She’ll handle internal/external commu- Secretary of State John Kerry, has joined new position at the athletic apparel/foot- nications, media relations, issues manage- APCO Worldwide as chief of its global wear company. ment, media relations and executive visibil- solutions practice. Based at its Baltimore ity for the healthcare provider for nearly 12 As special envoy, he headquarters, McCor- million people in eight states. handled policy forma- mick will be responsi- Beiser will serve as communications tion, messaging, direct ble for strategic vision- advisor to CEO Bernard Tyson and “be engagement with the ing, media relations, accountable for the development, mainte- players in the Middle and employee commu- nance, execution and East peace process and nications. She’ll report coordination and mea- surement of the organi- outreach to stakehold- to CEO Kevin Plank. Kelly McCormick ers in the international With more than 20 zation’s communication strategy, policies and community. Frank Lowenstein years of consulting ex- At APCO, he’ll guide perience, McCormick also served as a Prin- standards, activities clients though geopo- cipal in SKDK’s women’s practice, advocat- and key messages,” ac- litical issues, investment opportunities and ing for female leaders/candidates and issues. cording to Kaiser’s an- nouncement. crises. Prior to SKDK, she was Executive VP at Kathryn Beiser Evan Kraus, APCO Global President and McBee|Gibraltar and held posts at Qorvis Beiser currently is DC office head, praised Lowenstein as “one Communications, Weber Shandwick/Pow- a Senior Advisor at of the foremost foreign policy experts.” ell Tate and Ketchum. APCO Worldwide. Be- Lowenstein is a long-time advisor to Under Armour has been wrestling with sides Edelman, she was executive VP-Cor- Kerry, serving as his Special Foreign Poli- a drop in demand from its key US market, porate Communications at Hilton World- cy Advisor while he was in the Senate, and which resulted in lower than anticipated wide and VP-Corporate Communications Director of National Security Policy for the third quarter revenues. at Discover Financial Services. Kerry-Edwards presidential campaign. North American sales dropped 12.1 per- She has also worked at Burson-Marsteller, He also did a year at Podesta Group.  cent during Q3 to $1.1 billion, while oper- Golin and Hill+Knowlton Strategies. 

WWW.ODWYERPR.COM | JANUARY 2018 37 OPINION Professional Development Saving the Democratic Party disenfranchised. ocrats whining about the tax bill’s harsh By Fraser Seitel Further, the party’s two most celebrated impact on wage earners will likely fall apart saviors, Bernie Sanders and Elizabeth War- once people begin seeing more take home ood riddance to 2017, without a ren, are unabashed socialists, who would pay in their monthly pay checks. doubt the worst year ever. capsize capitalism the minute they were In other words, all the whining and nay G So sayeth Nancy Pelosi and Chuck granted power. Neither can be elected Pres- saying that’s become the only thing Demo- Schumer and Rachel Maddow and Jake Tap- ident. crats seem to do these days will most likely per and the New As to “fresh faces,” Kirsten Gillibrand is a come back to bite them in the buttocks. York Times and the climber, who’d desperately love to be includ- A better plan would be to, well … other Democrat- ed in the mix. But the New York senator was Get a plan ic Party faithful, a serial recipient of Donald Trump contri- In other words, stand for something. whose every wak- butions and was labeled a “lightweight” by Right now, nobody quite knows what ing moment has a man who should know. Gillibrand’s New Democrats support. All we know is that been consumed Jersey colleague Cory Booker is another they’re all anti-Trump. with the visage of chomping at the Presidential bit, but he, too, Are they also all-in liberal crusaders, a la an ­orange-tufted fits the “lightweight” description, accom- Sanders/Warren, ready to cut off Wall Street megalomaniac who plishing little as mayor of Newark. and big business as soon as they seize pow- has made their lives Meanwhile the Republicans have been er? Or are they more moderately-inclined, a living hell for the fortifying the younger side of the party, with like the new Alabama Senator-elect Doug Fraser P. Seitel has leaders like Paul Ryan and Marco Rubio and Jones, who’d like to see the nation’s business been a communications past year. consultant, author and The nation’s 45th Kevin McCarthy ready to replace old-tim- keep percolating but with much more done teacher for more than President, they ers like Trump and Mike Pence and Mitch on behalf of the climate and people who 30 years. He is the au- lament, is a coarse McConnell. have less? thor of the Prentice-Hall and vulgar and So, the first thing Democrats need to do is For example, if Democrats were honest, text, The Practice of Public Relations. vile man. And, of to find younger, able-bodied working men they’d support elements of Trump’s tax bill course, they have a and women to lead their party. that clearly help the middle class, but they’d point. Stop whining object, instead, to unfair elements, like the But unless the Democrats change their When Barack Obama was President, hedge fund “carried interest” loophole that PR tune, they’re destined to continue wal- Democrats regularly accused Republicans Trump promised he would end but wasn’t lowing in their own misery, as Republicans of being the party of “no.” And they were touched in the tax bill. maintain their Congressional hold in 2018 right. But today, with the despised Trump in The key is to drop the “blanket negativity” and even — heaven forefend — regain the the saddle, Democrats have fallen into the to everything Trump, accept the measures Presidency in 2020. same trap. that make sense, but adopt a clear plan — The fact is, almost half the population Consider Trump’s tax bill, which not one about climate, dreamers, the poor, the mid- — 63 million Americans — voted Donald Democrat in Washington had the nerve to dle class, etc. — that can be easily under- Trump President — and in the year since, vote for. How could they vote for it when stood and clearly articulated. the Democrats haven’t provided one valid their leaders were so apocalyptic in their And here’s what this new Democratic plan reason for those people to change their vote pronouncements of the havoc the tax bill ought to begin with … next time around. If anything, they’ve given would surely cause? Embrace business them even more reason to keep voting Re- Pelosi labeled it a “Frankenstein,” which The American economic system is based publican. “raises taxes on 86 million middle class on every individual’s right to make a living So, as we head into the New Year, what households.” Schumer agreed that “when and support his or her family. can Nancy and Chuckie and Lizzy and all middle-class families see their taxes go up, But the Democrats seem to disagree with the rest of the disheartened Democrats do they’ll know Republicans are to blame.” this fundamental American precept. To to regain their winning ways? Here’s a PR But when, exactly, will these families see them, business is “the enemy.” formula they might think about. their taxes go up? At the same time, Democrats speak about Find new faces The most likely answer is about eight, nine supporting “jobs”; they talk about stopping The Democrats, shining beacon for Mil- or 10 years from now, when the individual Wall Street, shackling the banks and crip- lennials and dreamers and socially-con- tax cut part of the bill lapses. That means — pling “big business.” But how can you have scious young people, are burdened by old and you don’t have to have a Wharton eco- more “jobs” if you’re doing whatever you and tired leaders. nomics degree to figure this out — if you’re can to limit the purveyors of employment? Senate Minority Leader Schumer, who’s an American who receives a paycheck each The fact is, you can’t. been around since forever and has been month, you’ll receive more money and pay And if Democrats really want to regain on television longer than that, has become less taxes for the next decade or so. power, not to mention the White House, a broken record, defined principally by So, in 10 years, if Congress doesn’t pass they better realize that you can’t win in self-promotional Sunday press conferences new legislation (which, of course, it will!), America being “anti-business.” and senseless sound bytes. then and only then will you see your “taxes If he doesn’t understand much else, Don- Likewise, House Minority Leader Pelosi, a g o up.” ald Trump at least recognizes that promot- multi-millionaire many times over married Now Democrats correctly argue that ing American business is the only way to go. to a prominent venture capitalist, contin- homeowners and tax payers in states like If Democrats don’t get that message, after all ues to rankle her own members as she rails, New York and New Jersey will lose write- their nightmares of the past year, well then toothlessly, about protecting the poor and offs, but the point remains that all the Dem- they better stock up on Zantac. 

38 JANUARY 2018 | WWW.ODWYERPR.COM Financial Management Did the GOP cut taxes?

By Richard Goldstein publicans didn’t support the ACA, similar savings necessary for investments that im- to Democrats not supporting this tax bill. prove the standard of living. What will they ast month’s column discussed under- The GOP just couldn’t win in the Demo- do with higher marginal rates? Your guess standing your investments, which I said crats’ ball park. Will the Democrats win the is as good as mine. LI would continue this month. However, World Series? They too have to win in the According to Forbes, the current tax law with President Trump signing the tax bill playoffs, which we call the midterm elec- will do nothing to boost the economy. The into law, I feel it’s tions. We’ll just have to wait and see! GOP would have been better off enacting important — at The issues that stand out a 10 percent reduction in rates for every- least to me, as a According to Forbes, two things stand out one. To make sure workers got higher pay- CPA — to give my here. One is somewhat arcane but absolute- checks, they could have cut off the first two view of what’s just ly critical to effective tax policy. The other is points of the federal payroll tax. happened. Note, astonishing given all the GOP verbiage on Capital gains what’s written in the importance of investing and the alleged Throughout the negotiations, Congress this column is my need for “revenue” offsets” for most of their never put forward a proposal to lower the personal view and cuts. These two factors are marginal rates capital gains rate. Not smart, in my view. it’s not meant to and capital gains. Lowering capital rates increases revenue express the view of Marginal tax rates and investment is boosted. So why was my firm or any oth- The marginal tax rate is the tax rate that this not considered in the new tax law? The Richard Goldstein is er business or per- applies to the next increment of a taxpayer’s GOP feared that by lowering capital gain a partner at Buchbind- taxable income. It’s calculated by dividing rates, the change would be perceived as fa- er Tunick & Company sonal associations I LLP, New York, Certified have. the change in tax by the change in taxable voring the rich. Well, they’re lucky, which Public Accountants. I don’t usually income. In a graduated tax system — we means we’re lucky. The economy is gaining. discuss politics, but have a graduated tax system — additional But for how long? I feel it’s important income or deductions can push a taxpay- So, where do we stand now? It remains to here for readers to understand that I don’t er into a higher or lower tax bracket thus be seen. Nevertheless, according to Forbes, favor one party over another. I’m an inde- changing the marginal rate. Most taxpay- President Trump’s deregulation push is pendent! To be fair, I’m registered with a ers incorrectly believe that all their income bearing fruit. Washington isn’t dreaming political party simply because I want to vote is taxed at the marginal rate. This mistake up new ways to hobble business every day. in primaries. That said, I vote for whom I leads people to say “I do not want to earn Reducing the corporate tax rate and mean- feel is more in line with my personal views, additional money because it will put me in ingful cutting of the tax on partnerships, regardless of what party they may be affili- a higher tax bracket.” limited liability companies, and S corpo- ated with. Truth be told, if a taxpayer receives a large rations, will overcome the other shortcom- The new tax law increase in income (or deduction) such that ings of the GOP. Would the Democrats have My goal here isn’t to write about the busi- it would change tax brackets, the taxpayer done better? I doubt it. I’m eagerly awaiting ness or individual tax changes; the individ- could not identify his or her marginal tax the November 2018 midterm elections to ual and business provisions are discussed rate by simply looking at the table. A tax- find out. everywhere you look in the news today, payer with taxable income of $315,000 is in and I’m not interested in using this column the new 24 percent tax bracket. Earning $1 News brief to do the same. How these tax changes will more pushes the taxpayer into the 32 per- impact individuals depends on each per- cent bracket. The marginal tax rate there- Finsbury, JF Build Support for son’s situation. No blanket statement can be fore has to be calculated based on the above McDermott/CB&I Deal made insofar as how the tax law will impact formula. Finsbury represents McDermott International, us as a whole. According to Forbes, tax rebates have lit- while Joele Frank Wilkinson Brimmer Katcher work A recent column written by Steve Forbes, tle impact on expanding the economy be- for the venerable 125-year-old Chicago Bridge & Iron entitled “The GOP Forgot Tax Cutting 101,” cause they don’t change the marginal rate. in the $6 billion merger of leading energy infrastruc- ture companies. is an interesting take on the new tax law. “They are one-shot deals. Nice to have, but The deal melds CBI’s onshore capabilities with Mc- I’m taking the liberty of injecting his view they won’t really affect what financial de- Dermott’s offshore strengths, especially in the Middle of what’s just happened in this column. cisions are made, the way lower marginal East energy sector led by work for Saudi Aramco, to First, let’s talk baseball. Did the GOP hit rates would.” The same result is true for create a company with $10 billion in annual revenues. child care credits. McDermott shareholders will control 53 percent of a home run with this new tax law? I believe the new entity and CB&I investors will own 47 per- they did. They desperately needed a home So, where do we go? History tells us that cent. run to stay completive in the game of pol- John Kennedy and Ronald Reagan slashed David Dickinson, McDermott CEO, said the deal itics, and they managed to do this in my personal income tax rates from top to bot- responds to the need from global customers for “end- opinion. However, will they win the World tom. Ronald Regan did away with many to-end solutions” from a “vertically integrated com- pany.” Series? Before you get to the World Series tax shelters but also reduced personal tax He will helm the merged company, with CB&I chief you have to make it through the playoffs. rates. The current GOP eliminated or re- Patrick Mullen serving in a five-year transition period Democrats are a formidable team that also duced many tax deductions but did not to ensure a “seamless integration.” want to win. Did that team hit a home “slash” the tax rates. In fact, for some upper WPP’s Finsbury unit has Kai Goldberg, Winnie Ler­ income taxpayers the marginal rate will go ner and Chris Ryall handling media for McDermott run? I believe they did with Obamacare. JFWBK’s CB&I team includes Dan Katcher, Ed Tris- The mistake the GOP made was to try and up! What’s the problem with this? It’s these sel and Leigh Parrish. repeal it rather than fix it. Remember, Re- taxpayers who supply a good portion of the

WWW.ODWYERPR.COM | JANUARY 2018 39 WASHINGTON REPORT Definers quits controversial EPA contract

efiners Public Affairs quit its no-bid $120,000 media moni- toring contract with the Environmental Protection Agency, Dsaying the work had become a “distraction.” President Joe Pounder via Twitter said the firm offered the EPA a “better and more efficient service that would give EPA employees real-time news at a lower cost than what previous Administrations paid for more antiquated clipping services.” TheNew York Times on Dec. 15 ran a critical story about the EPA, saying it uses DPA’s service to track coverage of its employees who criticized the performance of EPA chief Scott Pruitt. Calling the EPA contract a distraction, Pounder said DPA will no longer offer its Console war-room clipping service product to James Ortiz, Director of Marketing at the Army Marketing and federal clients. Research Group, has been removed from his position and reas- Mother Jones broke the story about DPA’s contract with the EPA. signed pending the results of an internal Army investigation con- cerning his alleged relationship with a former exec of Interpublic’s McCann, which has been the Army’s agency of record since 2005. Craigslist calls lobbyists According to an email written by concerned Department of De- fense employees and obtained by Adweek, the Army advertising to fight sex trafficking bill contract, worth up to $4 billion in taxpayer-funded spending over a 10-year term, has been irreparably compromised. The email was raigslist has hired prominent Washington-D.C. law firm Sid- sent anonymously last week to executives at WPP and Omnicom, ley Austin to advocate on Capitol Hill against a new bill that both of which are competing against McCann for the Army ac- Caims to fight sex trafficking by going after the websites and count. other online platforms that publish third-party advertisements for The authors of the email claim that the relationship between Or- sex acts. tiz and the former McCann executive “shows a conflict of interest The San Francisco-based online ad giant, which is infamous for on both parties” and “shows a clear and present advantage and ac- its “personals” classifieds forums along with sites like Backpage. cess to potentially critical information that could be used in the com, has retained Sidley Austin in response to S. 1693, or “The Stop [McCann] proposal.” Enabling Sex Traffickers Act.” That bill would amend the federal The email also provided a link to a YouTube channel with two criminal code and allow the government to press charges against videos, which Adweek reviewed. They said the videos appear to websites that knowingly allow the promotion of sex trafficking. It show Ortiz and the unnamed McCann exec kissing, holding hands would also allow users to potentially sue those sites. and embracing during what Department of Defense sources de- S. 1693 was introduced in August by Sen. Rob Portman (R-OH). scribed as a concert on Oct. 4. That is the same day a strategy meet- It currently has 54 co-sponsors. A House version of the bill, H.R. ing took place between the teams from McCann and the Army. 1865, or the “Allow States and Victims to Fight Online Sex Traf- According to a McCann spokesperson, the employee in question ficking Act of 2017,” was introduced in April by Rep. Ann Wagner left the company in October. (R-MO). The Guide for the Government-Contractor Relationship issued Critics of the bill claim that making websites criminally or civil- by the U.S. government says public employees should not allow ly liable for content posted by third parties sets a dangerous legal special treatment to affect their dealings with contractors. The precedent, potentially putting Internet businesses or platforms in guide goes on to say that “unduly close personal relationships with jeopardy while not doing anything to actually punish sex traffick- contractor personnel can create the appearance of favoritism, and ers. may call into question the integrity of the procurement process.”  Currently, the Communications Decency Act, which was passed in 1996, prohibits Internet publishers or service providers from be- ing legally responsible for content posted by its users. The ACLU Podesta alums launch PA shop and Internet advocacy group the Electronic Frontier Foundation are among organizations that have recently expressed disapproval wo Podesta Group alums have joined forces to launch Klein/ of S. 1693. Johnson Group in DC, boasting of their close ties to leaders Sidley Austin is one of the largest corporate law firms in the U.S., Tof both parties in the Senate. with nearly 2,000 attorneys and annual revenues of more than one Izzy Klein made his mark as Communications Director for Sen- billion.  ate Minority Leader Chuck Schumer (D-NY), while Matt Johnson worked as Chief Counsel to Majority Whip John Cornyn (R-TX). Klein is a former principal at Podesta who most recently was Alleged affair casts shadow Managing Partner at Roberti Global: Irizarry Klein Roberti. John- son is a veteran of Podesta and McBee Strategic Consulting. over Army ad review The new shop says it will maintain a “level-headed disposition” and offer “clear-eyed, creative, and comprehensive strategies” he US Army has reassigned a marketing executive after alle- during this turbulent times that feature 24/7 breaking news, fren- gations that he had a personal relationship with an ex-Mc- zied legislative action, and unprecedented political uncertainty. TCann staffer, triggering cries that review of the $4 billion, ten- K/J launches Oracle, First Data and Civitas Capital Group as year account had been compromised. charter clients. 

40 JANUARY 2018 | WWW.ODWYERPR.COM International PR News ocratic Senator Bob Casey, Keystone is to provide strategic political Morrison advocates for and communication counsel to Gov. Al Mair. That advice will include developing policy and foreign policy goals undocumented Irish and assistance in creating a democratic and multi-ethnic Libya. Vladimir Petrovic, Serbia’s former Ambassador to the U.S., han- orrison Public Affairs Group is working with the Embassy dles Keystone’s push, which began Dec. 1. He also worked as po- of Ireland related to its effort to help undocumented Irish litical organizer and campaign consultant for Michigan Governor Min the U.S. gain work and travel authorization under “de- Jennifer Granholm and Barack Obama’s Senate run. ferred action” immigration status. US Secretary of State Rex Tillerson met with Libyan Prime Min- The Bethesda-based firm’s focus includes a push to gain E-3 work ister Fayez al Sarraj on Dec. 1, and reaffirmed U.S. support for Lib- visas for Ireland, similar to the set-up enjoyed by Australia, the only ya’s Government of National Accord, which is based in Tripoli.  country under the E-3 scheme. Australia gets 10,500 E-3 work visas. Bruce Morrison, who was a Congressman from Connecticut, proposed meetings on Capitol Hill and tapping into grassroots Livingston inks Iraq pact networks on behalf of the more than 10,000 undocumented Irish. John Deasy, Ireland’s immigration envoy to the U.S., said in Au- he Livingston Group has been hired by Iraq’s Ministry of gust that the estimate of 50,000 undocumented Irish in the U.S., the Foreign Affairs to provide lobbying and government affairs number that is regularly quoted by the media, is greatly overblown. Tservices in a bid to bolster relations between Iraq and the U.S. There are 11 million undocumented people, largely Span- According to Foreign Agents Registration Acts documents filed ish-speakers, in the U.S. in December, TLG will represent Iraq’s MFA before the U.S. Con- Morrison PA Group, which doesn’t have a formal contract with gress and the Executive branch, and will communicate information the Embassy, recommended a monthly fee of $7,500 for four about the foreign relations cabinet ministry and its issues of con- months of work. cern to interested persons in the public and private sectors. In his email exchange with the Embassy, Morrison expressed a TLG will also research and analyze issues of concern to Iraq’s willingness to work for a single $7,500 payment to cover drafting of MFA and provide counsel on U.S. policies, as well as government legislation and explaining its content to Hill staffers. activities and general developments on the U.S. political scene. The work may include meetings to be arranged with members of Congress and their staff, Executive branch officials, as well as Keystone to advise Eastern Libya international and non-governmental organizations. The six-month contract, which ends on 31 May, fetches TLG eystone Strategic Advisors has inked a $450,000 one-year pact $10,000 per month. with the governor of Eastern Libya, which is under the control Fareed Yasseen, Iraq’s Ambassador to the U.S., signed the pact. Kof renegade General Khalifa Haftar and based in Benghazi. TLG is the lobbying firm founded by former Louisiana Republi- Headed by Ari Mittleman, a former Aide to Pennsylvania’s Dem- can Congressman Bob Livingston.  FARA News  NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals. For a complete list of filings, visit www.fara.gov.

Greenberg Traurig, LLP, Washington, D.C., registered Dec. 15, 2017 for Association for the Rule of Law in Central America, Guatemala City, Gua- temala, to encourage the U.S. government’s support of any activites to bolster the rule of law in various countries throughout Central America.

MWW Group LLC, East Rutherford, NJ, registered Dec. 15, 2017 for Israel Ministry of Tourism, New York, NY, to encourage tourism. MWW’s con- tract began in Oct. ’16 and was extended to Sep. ’19.

MMGY Global, LLC, Kansas City, MO, registered Nov. 27, 2017 for Tourism Ireland, Dublin, Ireland, to provide direct marketing services, including email marketing, to promote tourism. Lobbying News G NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

Ogilvy Government Relations, Washington, D.C., registered Dec. 13, 2017 for Motion Picture Association of America, Inc., Washington, D.C., regarding issues related to tax reform.

Invariant LLC, Washington, D.C., registered Dec. 20, 2017 for Eventbrite, Inc., regarding open Internet, broadband infrastructure, electronic commu- nications/data privacy and cross-border data flows.

Holland & Knight LLP, registered Dec. 15, 2017 for Tesla, Inc., Washington, D.C., regarding tax legislation and solar tariffs.

The Raben Group, Washington, D.C., registered Dec. 15, 2017 for Catholic Legal Immigration Network, Inc., Silver Spring, MD, regarding Tempo- rary Protected Status.

DGSR LLC, Washington, D.C., registered Dec. 15, 2017 for Committee for a Responsible Foreign Policy, Washington, D.C., regarding supported strict implementation of War Powers Act.

WWW.ODWYERPR.COM | JANUARY 2018 41 2018 PR Buyer’s Guide

44 - Annual Reports/Design/Branding 44 - Associations 46 - Awards 48 - Books 49 - Broadcast Monitoring Services 49 - Celebrities 50 - Clipping Services 50 - Content Marketing 50 - Conventions/Conference Planners 50 - Copywriters 50 - Corporate Image Consultants 51 - CPA/Consulting Services 51 - Crisis Management 52 - Directories 53 - Directory Publishers 53 - Editorial Distribution & Services 53 - Education 54 - Electronic Newsfeeds/Satellite Svcs. 55 - Employment Services 56 - Executive Search 57 - Fulfillment 57 - Graphic Services 57 - Integrated Marketing & PR 58 - Interactive/Multimedia Services 58 - Management Consultants 59 - Measurement and Evaluation 59 - Media Lists 59 - Media Monitoring

42 4 JANUARY 2018 WWW.ODWYERPR.COM Media Tours/Roadshows - 60 Media Training - 60 Mergers & Acquisitions - 61 Newsletters - 61 Newswires/Press Services - 62 Photo Distribution - 62 Photographers/Stock Photos - 62 PR Salary Research - 62 Press Release Distribution - 62 Printing - 63 Promotions - 63 Public Relations Networks - 63 Public Service Announcements - 64 Radio - 65 Research (Marketing Research) - 67 Satellite Media Tours - 68 Search Engine Optimization (SEO) - 72 Social Media - 72 Software - 73 Speakers Service (Talent) - 73 Special Events - 73 TV Production - 74 Translation Services - 75 Video - 75 Webcasting - 78 Website Development - 78 Index to Listed Companies - 79

3 43 JANUARY 2018 WWW.ODWYERPR.COM ANNUAL REPORTS/BRANDING 2018 PR BUYER’S GUIDE American Association of Advertising Chief Marketing Officer Council , 1494 Annual Reports/ Agencies (4As) , 1065 Ave. of the Hamilton Ave., San Jose, CA, 95125. Design/Branding Americas, 16th flr., New York, NY, 408/677-5333. www.cmocouncil.org. 10018. 212/682-2500. www.aaaa.org. Donovan Neale-May, Exec. Dir. Bernhardt Fudyma Design Group , 55 Marla Kaplowitz, Pres. & CEO. East End Ave., #7K, New York, NY, Communication Leadership Exchange, 10028. 212/889-9337. www.bfdg.com. American Association of Political The , 45 Delaware Court, Schaumburg, IL, Craig Bernhardt, Pres. Consultants , 8400 Westpark Dr., 2nd flr., 60193. 847/893-6079. McLean, VA, 22102. 703/245-8020. www.thecommunicationexchange.org. Brand Union, The , 3 Columbus Circle, www.theaapc.org. Alana Joyce, Exec. Dir. Christy Moore, Exec. Dir. 11th flr., New York, NY, 10019. 212/336- 3200. www.thebrandunion.com. American Marketing Association, The , CPR, The International Institute For 130 E. Randolf St., 22nd Flr., Chicago, Conflict Prevention and Resolution , 30 Eisenberg & Associates , 1444 Oak IL, 60601. 312/542-9000. www.ama.org. East 33rd St., 6th flr., New York, NY, Lawn, #105, Dallas, TX, 75207. 214/528- Russ Klein, CEO. 10016. 212/949-6490. www.cpradr.org. 5990. www.eisenberginc.com. Noah J. Hanft, Pres. & CEO. Arthur Eisenberg, Founder. Arthur W. Page Society , 230 Park Ave., #455, New York, NY, 10169. 212/400- Data & Marketing Association , 1333 Broadway, #301, New York, NY, 10018. Galperin Design Inc. , 2280 Frederick 7959. www.awpagesociety.com. Roger Bolton, Pres. 212/768-7277. www.thedma.org. Douglass Blvd., #9D, New York, NY, Tom Benton, CEO. 10027. 212/873-1121. ASAE & The Center For Assn. www.galperindesign.com. Electronic Retailing Association , 7918 Peter Galperin, Pres. Leadership , 1575 I St., N.W., #1100, Washington, DC, 20005. 202/371-0940. Jones Branch Dr., #300, McLean, VA, www.asaecenter.org. John H. Graham, 22102. 703/841-1751. www.retailing.org. INC Design , 35 West 35th St., New York, Bill Sheehan, Exec. VP. NY, 10001. 212/599-2222. Pres. & CEO. www.incdesign.com. Florida PR Association , 40 Sarasota Ctr. Association for Conflict Resolution , Blvd., #107, Sarasota, FL, 34240. 1639 Bradley Park Dr., #500-142, Johnson Strategic Communications, 941/365-2135. www.fpra.org. Columbus, GA, 31904. 202/780-5999. Inc. , P.O. Box 27227, Overland Park, KS, Cheray Keyes-Shima, Exec. Dir. www.acrnet.org. Cheryl Jamison, Exec. Dir. 66225-7227. 913/649-8885. www.johnsonstrategic.com. Healthcare Businesswomen’s Association for Education in Richard Johnson, Pres. Association , 373 Route 46 West, Bldg. E, Journalism and Mass Communication , #215, Fairfield, NJ, 07004. 973/575-0606; 234 Outlet Pointe Blvd., Ste. A, fax: 973/575-1445. www.hbanet.org. Lippincott , 499 Park Ave., New York, Columbia, SC, 29210. 803/798-0271; fax: Laurie Cooke, CEO. NY, 10022. 212/521-0000. 803/772-3509. www.aejmc.org. Jennifer www.lippincott.com. Richard Wilke, Dir., McGill, Exec. Dir. Global Business Development. Hispanic Public Relations Association , Association for Women in P.O. Box 86760, Los Angeles, CA, 90086. Point Five Design , 118 E. 25th St., 10th Communications, The , 1717 E. Republic [email protected]; www.hpra-usa.org. flr., New York, NY, 10010. 212/414-4309. Rd., Ste. A, Springfield, MO, 65804. www.point5.com. Alissa Levin, Founder 417/886-8606. www.womcom.org. Hospitality Sales & Marketing & Principal. Becky Lucas, Acct. Mgr. Association Int’l. , 7918 Jones Branch Dr., #300, McLean, VA, 22102. 703/506- Association of Strategic Alliance 3280; fax: 703/506-3266. www.hsmai.org. Associations Professionals , 960 Turnpike St., #3A, Robert A. Gilbert, Pres. & CEO. Canton, MA, 02021. 781/562-1630. Advertising Club of New York , 989 Ave. [email protected]; Idealliance , 1800 Diagonal Rd., #320, of the Americas, 7th fl., New York, NY, www.strategic-alliances.org. Alexandria, VA, 22314. 703/837-1070. 10018. 212/533-8080. Mike Leonetti, Pres. & CEO. www.idealliance.org. David Steinhardt, www.theadvertisingclub.org. Pres. & CEO. Gina Grillo, Pres. & CEO. Automotive PR Council, Original Equipment Suppliers Assn. , 25925 Institute for PR , Univ. of Florida, P.O. Advertising Specialty Institute , 4800 Telegraph Rd., #350, Southfield, MI, Box 118400, 2096 Weimer Hall, Street Rd., Trevose, PA, 19053. 800/546- 48033. 248/952-6401. [email protected]; Gainesville, FL, 32611-8400. 352/392- 1350. www.asicentral.com. Timothy M. www.oesa.org. Jeff Laskowski, Mgr., 0280. www.instituteforpr.org. Andrews, Pres. & CEO. Comms. Tina McCorkindale, Pres. & CEO.

Alliance for Women in Media , 2365 British American Business Inc. , 52 International Association of Business Harrodsburg Rd., #A325, Lexington, KY, Vanderbilt Ave., 20th flr., New York, NY, Communicators , 155 Montgomery St., 40504. 202/750-3664. 10017. 212/661-4060; fax: 212/661-4074. #1210, San Francisco, CA, 94104. www.allwomeninmedia.org. www.babinc.org. Wendy Mendenhall, 415/544-4700; fax: 415/544-4747. Becky Brooks, Exec. Director. Mng. Dir. www.iabc.com. Stephanie Doute, Exec. Dir.

44 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE ASSOCIATIONS International Association of Business National Hispanic Media Coalition , 65 Communicators, Wash., D.C. Chapter , S. Grand Ave., #200, Pasadena, CA, 200 Little Falls St., #205, Falls Church, 91105. 626/792-6462. [email protected]; VA, 22046. 703/267-2322. www.nhmc.org. Alex Nogales, Pres. & www.iabcdcmetro.org. Sherri Core, Dir. CEO. of Admin. National Institute for Lobbying & PR Council , 708 Third Ave., 33rd flr., International Association of Speakers Ethics, The , 3930 Walnut St., #210, New York, NY, 10017. 646/651-4838. Bureaus , 1850 E. Southern Ave., Tempe, Fairfax, VA, 22030. 703/383-1330. Katie Doherty, Manager, Member Relations. AZ, 85282. 480/839-1423. www.lobbyinginstitute.com. www.iasbweb.org. Marie Fredette, Exec. VP. Paul A. Miller, Pres. U.S. trade association with 100+ member agencies. Mission: build the International PR Assn., IPRA , Suite National Investor Relations Institute , market and firms’ value as strategic 5879, P.O. Box 6945, London, W1A 6US, 225 Reinekers Lane, #560, Alexandria, business partners. See “Find-A-Firm” U.K. 44 1634 818308. www.ipra.org. VA, 22314. 703/562-7700; fax: 703/562- at www.prcouncil.net. 7701. www.niri.org. International Women’s Media Ted Allen, VP, Strategic Comms. Professional Marketing Forum , Suite Foundation , 1625 K St., N.W., #1275, 422, Salisbury House, London Wall, Washington, DC, 20006. 202/496-1992. National School PR Association , 15948 London, EC2M 5QQ, U.K. 020 7786 www.iwmf.org. Elisa Lees Munoz, Exec. Dir. Derwood Rd., Rockville, MD, 20855. 9786; fax: 020 7786 9799. 301/519-0496; fax: 301/519-0494. www.pmforum.co.uk. Issue Management Council , 207 www.nspra.org. Rich Bagin, Exec. Dir. Richard Chaplin, Founder & Chief Exec. Loudoun St. S.E., Leesburg, VA, 20175. 793/777-8450. www.issuemanagement.org. Promotional Products Association Int’l. , Teresa Yancey Crane, Pres. National Writers Association , 10940 S. Parker Rd., #508, Parker, CO, 80134. 3125 Skyway Circle North, Irving, TX, 303/841-0246. www.nationalwriters.com. 75038-3526. 888/426-7724; 972/252- LACP - League of American 0404. www.ppai.org. Paul Bellantone, Communications Professionals , 999 Pres. & CEO. Vanderbilt Beach Rd., #200, Naples, FL, New York Financial Writers’ Association , 34108. 800/709-LACP. www.lacp.com. P.O. Box 338, Ridgewood, NY, 07451. PRSA/Georgia , 4971 Staverly Lane, Tyson Heyn, Founder. [email protected]; www.nyfwa.org. Norcross, GA, 30092. 770/449-6369. www.prsageorgia.org. Denise Grant, COO. National Association of Broadcasters , New York Market Radio Association , 1771 N St., N.W., Washington, DC, 125 W. 55th St., 21st flr., New York, NY, PRSA/Los Angeles Chapter , 11271 20036. 202/429-5300. www.nab.org. 10019. 646/254-4493. www.nymrad.org. Ventura Blvd. #376, Studio City, CA, Dennis Wharton, Exec. VP, Comms. Deborah Beagan, Exec. Dir. 91604. 818/582-3233. [email protected]; www.prsala.org. National Association of Business Political New York Women in Communications , Action Committees , 101 Constitution 355 Lexington Ave., 15th flr., New York, PRSA/National Capital Chapter , 200 Ave., N.W., #L-110, Washington, DC, NY, 10017-6603. 212/297-2133; Little Falls St., #205, Falls Church, VA, 20001. 202/341-3780. www.nabpac.org. fax: 212/370-9047. [email protected]; 22046. 703/691-9212. www.prsa-ncc.org. Geoffrey Ziebart, Exec. Dir. www.nywici.org. Sherri Core, Dir. of Admin. Marie Ungaro, Exec. Dir. National Association of Government PRSA/New York Chapter , 555 8th Ave., Communicators , 201 Park Washington Online News Association, c/o NPR , 1111 #1902, New York, NY, 10018. 212/228- Court, Falls Church, VA, 22046. 703/538- N. Capitol St., N.E., 2nd flr., Washington, 7228. www.prsany.org. 1787. www.nagc.com. Elizabeth DC, 20002. 202/503-9222. Armstrong, Exec. Dir. and Secy. www.journalists.org. Public Affairs Council , 2121 K St., Irving Washington, Exec. Dir. N.W., #900, Washington, DC, 20037. National Association of Personnel Services , 202/787-5950. www.pac.org. 78 Dawson Village Way, #410-201, Douglas Pinkham, Pres. Dawsonville, GA, 30534. 844/NAPS-360. Organization of American Women in www.naps360.org. Public Relations www.womeninpr.com. Public Relations Society of America Trinette R. Cunningham, Pres. (PRSA) , 120 Wall St., 21st flr., New York, Pennsylvania Association for NY, 10005. 212/460-1400. www.prsa.org. National Black Public Relations Government Relations , P.O. Box 116, Laura Kane, Chief Comms. Officer. Society , 14636 Runnymede St., Van Harrisburg, PA, 17108. 717/939-1900; Nuys, CA, 91405. 888/976-0005. fax: 717/939-7900. [email protected]; Publicity Club of Chicago , P.O. Box 514, www.nbprs.org. www.pagr.org. Dundee, IL, 60118. www.publicity.org. Christine Corrigan, Exec. Dir. Donna Lake, Administrator. National Foundation for Women Legislators , 1727 King St., #300, Philadelphia PR Association , P.O. Box Publicity Club of New England , c/o Alexandria, VA, 22314. 703/518-7931. 579, Moorestown, NJ, 08057. March Comms., 226 Causeway St., 4th www.womenlegislators.org. Jody Thomas, 215/557-9865. www.ppra.net. flr., Boston, MA, 02114. www.pubclub.org. Exec. Dir. Nina Scimenes, Pres. Pam DeCoste, Executive Administrator.

3 45 JANUARY 2018 WWW.ODWYERPR.COM ASSOCIATIONS 2018 PR BUYER’S GUIDE Publicity Club of New York , P.O. Box AVA Digital Awards , Association of 6765, FDR Station, New York, NY, Awards Marketing and Communication 10150-6765. pcnyevents@aol.com; Adrian Awards , Hospitality Sales & Professionals, 127 Pittsburg St., Dallas, www.publicityclub.org. Peter Himler, Pres. Marketing Association Int’l., 7918 Jones TX, 75207. 214/377-3527. Branch Drive, #300, McLean, VA, 22102. www.avaawards.com. Radio Television Digital News 703/506-3280; fax: 703/506-3266. Association , 529 14th St., N.W., #1240, Bell Ringer Awards , Publicity Club of www.hsmai.org. Robert A. Gilbert, Pres. New England, c/o March Comms., 226 Washington, DC, 20045. 202/662-7257. & CEO. www.rtdna.org. Dan Shelley, Exec. Dir. Causeway St., 4th flr., Boston, MA, 02114. www.pubclub.org. Pam DeCoste, Alexander Hamilton Medal - Institute Exec. Administrator. She Runs It (Formerly Advertising for PR , University of Florida, P.O. Box Women of NY) , 28 W. 44th St., #912, 118400, 2096 Weimer Hall, Gainesville, Big Apple Awards , PRSA/New York New York, NY, 10036. 212/221-7969. Florida, 32611-8400. 352/392-0280. Chapter, 555 8th Ave., #1902, New York, www.sherunsit.org. Lynn Branigan, Pres. www.instituteforpr.org. Tina NY, 10018. 212/228-7228. & CEO. McCorkindale, Pres. & CEO. www.prsany.org.

SIIA, Software & Information Industry AME - Advertising & Marketing Bronze Anvil Awards of PR Society of Assn. , 1090 Vermont Ave., N.W., 6th flr., Effectiveness Awards, New York America , 120 Wall St., 21st flr., New Washington, DC, 20005. 202/289-7442. Festivals , 260 West 39th St., 10th flr., York, NY, 10005. 212/460-1400. [email protected]; www.siia.net. New York, NY, 10018. 212/643-4800. www.prsa.org. Laura Kane, Chief Jennifer Baranowski, Awards Dir. www.AMEawards.com. Comms. Officer. Scott Rose, Exec. Dir. Society for Healthcare Strategy & Clarion Awards , Association for Women Market Development , 155 N. Wacker American Hotel & Lodging in Communications, 1717 E. Republic Dr., Chicago, IL, 60606. 312/422-3888. Association’s Stars of the Industry Rd., Ste. A, Springfield, MO, 65804. www.shsmd.org. Diane Weber, Exec. Dir. Awards , 1250 I St., N.W., #1100, 417/886-8606. www.womcom.org. Washington, DC, 20005. 202/289-3100; Becky Lucas, Acct. Mgr. Society for Technical Communication , fax: 202/289-3199. www.ahla.com. 9401 Lee Highway, #300, Fairfax, VA, Rosanna Maietta, Sr. VP, Comms. & PR. CLIO Awards , 825 8th Ave., 29th flr., 22031. 703/522-4114. www.stc.org. New York, NY, 10019. 212/683-4300. Liz Pohland, CEO. APEX Awards , Communications www.clioawards.com. Nicole Purcell, Pres. Concepts, Inc., 7481 Huntsman Blvd., Society of American Business Editors CODiE Awards , Software & Info #720, Springfield, VA, 22153. 703/643- and Writers, Inc. , Walter Cronkite Industry Association, 1090 Vermont Ave., 2200. [email protected]; School of Journalism and Mass N.W., 6th flr., Washington, DC, 20005. www.ApexAwards.com. John De Lellis, Communication, Arizona State Univ., 555 202/289-7442. www.siia.net/codies. Editor and Publisher, Anne Lopez, APEX N. Central Ave., Phoenix, AZ, 85004. Jennifer Baranowski, Awards Program Mgr. Program Manager. 602/496-7862. www.sabew.org. Kathleen Graham, Exec. Dir. Galaxy Awards , Sponsored by ARC Awards , Sponsored by MerComm, MerComm, Inc., 500 Executive Blvd., Inc., 500 Executive Blvd., Ossining-on- Society of American Travel Writers Ossining-on-Hudson, NY, 10562. 914/923- Hudson, NY, 10562. 914/923-9400. (SATW) , One Parkview Plaza, #800, 9400. www.mercommawards.com. www.mercommawards.com. Oakbrook Terrace, IL, 60181. 847/686- Reni L. Witt, Pres. Reni L. Witt, Pres. 2284. www.satw.org. Marla Schrager, Exec. Dir. Gold Anvil Award of PR Society of Association TRENDS Annual All-Media America , 120 Wall St., 21st flr., New Contest , Columbia Books & Information York, NY, 10005. 212/460-1400. Society of Professional Journalists , Services, 4340 East-West Highway, #300, www.prsa.org. Laura Kane, Chief Eugene S. Pulliam National Journalism Bethesda, MD, 20814. 202/464-1662. Comms. Officer. Center, 3909 N. Meridian St., www.associationtrends.com. Indianapolis, IN, 46208-4045. 317/927- Jamie Herring. Gold Circle Awards , ASAE & The 8000; fax: 317/920-4789. www.spj.org. Center for Association Leadership, 1575 I Joe Skeel, Exec. Dir. Association TRENDS Association St., N.W., #1100, Washington, DC, 20005. Executive of the Year Award , Columbia 202/371-0940. www.asaecenter.org. Washington Women in PR , Washington, John H. Graham, Pres. & CEO. DC, 20035. www.wwpr.org. Books & Information Services, 4340 East-West Highway, #300, Bethesda, MD, Gold Ink Awards , Printing Impressions, Women in Government Relations , 8400 20814. 202/464-1662. NAPCO Media, 1500 Spring Garden St., Westpark Dr., 2nd flr., McLean, VA, www.associationtrends.com. 12th flr., Philadelphia, PA, 19130. 22102. 703/610-9030. www.wgr.org. Jame Herring. 215/238-5300. www.goldink.com. Emily Bardach, Executive Director. Astrid Awards , Sponsored by MerComm, Gold Quill Awards , Int’l. Association of Word of Mouth Marketing Association Inc., 500 Executive Blvd., Ossining-on- Business Communicators, 155 Montgomery (WOMMA) , 200 E. Randolph St., #5100, Hudson, NY, 10562. 914/923-9400. St., #1210, San Francisco, CA, 94104. Chicago, IL, 60601. 312/577-7610. www.mercommawards.com. 415/544-4700. www.iabc.com. Stephanie www.womma.org. Reni L. Witt, Pres. Doute, Acting Exec. Dir.

46 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE AWARDS Golden Trumpet Awards , Publicity Club NAGC Communicator of the Year Silver Apple Awards , Direct Marketing of Chicago, P.O. Box 514, Dundee, IL, Award , National Association of Club of New York, 274 Madison Ave., 60118. 773/463-5560; fax: 773/463-5570. Government Communicators, 201 Park #1202, New York, NY, 10016. 646/741- www.publicity.org. Washington Court, Falls Church, VA, 4771. www.dmcny.org. Donna Lake, Administrator. 22046. 703/538-1787. www.nagc.com. Elizabeth Armstrong, Exec. Dir. and Secy. Society for Technical Communication, Golden World Awards , Intl. PR Assn., STC Awards , 9401 Lee Hwy., #300, IPRA, Suite 5879, P.O. Box 6945, New York Festivals, Int’l Television & Fairfax, VA, 22031. 703/522-4114. London, W1A 6US, U.K. 44 1634 Film Awards , 260 West 39th St., 10th flr., www.stc.org. Liz Pohland, CEO. 818308. www.ipra.org. New York, NY, 10018. 212/643-4800. www.newyorkfestivals.com. Society of American Travel Writers , Scott Rose, Exec. Dir. SATW Foundation Lowell Thomas Travel Hermes Creative Awards , Association Journalism Competition, One Parkview of Marketing and Communication Outstanding Educator Award of PR Plaza, #800, Oakbrook Terrace, IL, 60181. Professionals, 127 Pittsburg St., Dallas, Society of America , 120 Wall St., 21st 847/686-2284. www.satw.org. TX, 75207. 214/377-3525. flr., New York, NY, 10005. 212/460-1400. Marla Schrager, Exec. Dir. www.hermesawards.com. www.prsa.org. Laura Kane, Chief Comms. Officer. Spotlight Awards , LACP - League of iBravo! Awards , Hispanic Public American Communications Professionals, 999 Vanderbilt Beach Rd., #200, Naples, Relations Association, P.O. Box 86760, Paul M. Lund Public Service Award of FL, 34108. 800/709-LACP. Los Angeles, CA, 90086. PR Society of America , 120 Wall St., www.lacp.com. Tyson Heyn, Founder. [email protected]; www.hpra-usa.org. 21st flr., New York, NY, 10005. 212/460- 1400. www.prsa.org. Laura Kane, Chief iNova Awards , Sponsored by MerComm, Comms. Officer. Inc., 500 Executive Blvd., Ossining-on- Hudson, NY, 10562. 914/923-9400. Power of A Awards , ASAE & The Center Stevie Awards , 10560 Main St., #519, www.mercommawards.com. for Association Leadership, 1575 I St., Fairfax, VA, 22030. 703/547-8389. Reni L. Witt, Pres. N.W., #1100, Washington, DC, 20005. www.StevieAwards.com. Michael 202/371-0940; fax: 202/371-8315. Gallagher, Pres. Internet Advertising Competition (IAC) www.asaecenter.org. John H. Graham, Awards , Web Marketing Association, P.O. Pres. & CEO. The Stevie ® Awards, widely regarded Box 475, South Wellfleet, MA, 02663. as the world’s premier business awards, [email protected]; PR Professional of the Year Award of are conferred in seven programs www.iacaward.org. William Rice, Pres. PR Society of America , 120 Wall St., including The American Business 21st flr., New York, NY, 10005. 212/643- Awards, The International Business Jack Felton Medal for Lifetime 4800. www.prsa.org. Laura Kane, Chief Awards, the Asia-Pacific Stevie Awards, Achievement , Institute for PR, University Comms. Officer. the German Stevie Awards, the Stevie of Florida, P.O. Box 118400, 2096 Weimer Awards for Great Employers, the Stevie Hall, Gainesville, FL, 32611-8400. Questar Awards , Sponsored by MerComm, Awards for Sales & Customer Service, 352/392-0280. www.instituteforpr.org. Inc., 500 Executive Blvd., Ossining-on- and the Stevie Awards for Women in Tina McCorkindale, Pres. & CEO. Hudson, NY, 10562. 914/923-9400. Business. www.mercommawards.com. Nominations may be submitted in a Reni L. Witt, Pres. Jersey Awards , New Jersey Advertising wide variety of categories honoring Club, 199 Prospect Ave., #7250, North achievement in public relations, market - Ragan’s PR Daily Awards , 316 N. Arlington, NJ, 07031. 201/998-5133. ing, management, human resources, Michigan Ave., #400, Chicago, IL, 60601. www.njadclub.org. customer service, new products, 312/960-4100. www.prdaily.com. Pat Hanley, Administrator. technology, websites, videos, events, Justine Figueroa, Awards Program Mgr. and more . MarCom Awards , Association of ReBrand 100 Global Awards , 24 Corliss The Stevie Award trophy, designed Marketing and Communication St., #6791, Providence, RI, 02940. by the firm that manufactures the Professionals, 127 Pittsburg St., Dallas, 401/785-1412. www.rebrand.com. Oscar and other leading trophies, is TX, 75207. 214/377-3524. Anaezi Modu, Founder & CEO. one of the world’s most coveted prizes . www.marcomawards.com. Visit www.StevieAwards.com to learn Sigma Delta Chi Awards , c/o Society of about all of the Stevie Award programs. Matrix Awards , NY WICI, 355 Professional Journalists, Eugene S. Lexington Ave., 15th flr., New York, NY, Telly Awards, The , 22 W. 21st St., 7th flr. Pulliam Nat’l Journalism Center, 3909 N. North, New York, NY, 10010. 212/675-3555. 10017. 212/297-2133; fax: 212/370-9047. Meridian St., Indianapolis, IN, 46208-4045. www.nywici.org. Maria Ungaro, Exec. Dir. www.tellyawards.com. 317/927-8000. www.spj.org. Sabrina Dridje, Mng. Dir. Joe Skeel, Exec. Dir. Mercury Awards , Sponsored by W. Howard Chase Award , Issue MerComm, Inc., 500 Executive Blvd., Silver Anvil Awards of PR Society of Management Council, 207 Loudoun St. Ossining-on-Hudson, NY, 10562. 914/923- America , 120 Wall St., 21st flr., New York, S.E., Leesburg, VA, 20175. 703/777-8450. 9400. www.mercommawards.com. NY, 10005. 212/460-1400. www.prsa.org. www.issuemanagement.org. Reni L. Witt, Pres. Laura Kane, Chief Comms. Officer. Teresa Yancey Crane, Pres.

3 47 JANUARY 2018 WWW.ODWYERPR.COM AWARDS 2018 PR BUYER’S GUIDE WebAward Competition for Website Global Muckraking: 100 Years of Marketing: An Introduction , by Gary Development, Web Marketing Assn. , Investigative Journalism from Around Armstrong and Philip Kotler, Prentice Hall, P.O. Box 475, S Wellfleet, MA, 02663. the World , by Anya Schiffrin, The New 12th Edition, January 2014, 672 pages. [email protected]; www.webaward.org. Press, August 2014, 256 pages. William Rice, Pres. My Wonderful Life , by Rene A. Henry How to Write and Give a Speech: A Woman of the Year Award , She Runs It Practical Guide for Anyone Who Has The Nazi Account, by Larry Roth, (Formerly Advertising Women of NY), 28 to Make Every Word Count , by Joan CreateSpace Independent Publishing W. 44th St., #912, New York, NY, 10036. Detz, St. Martin’s Griffin, 3rd Edition, Platform , 1st edition, August 2014, 290 212/221-7969. www.sherunsit.org. March 2014, 240 pages. pages. Lynn Branigan, Pres. & CEO. In the Line of Fire: How to Handle Not Cool: The Hipster Elite and Their Books Tough Questions...When it Counts , by War on You , by Greg Gutfeld, Crown Jerry Weissman, Pearson FT Press, 2nd Forum, 1st edition, March 2014, 272 pages. Adventures in PR , by Leo Pearlstein, Edition, September 2013, 224 pages. CreateSpace Independent Publishing Ofield: The Autobiography of a Public Platform, March 2016, 168 pages. In The Silencing: How the Left is Relations Man , by Ofield Dukes Killing Free Speech , Kirsten Powers All the Truth is Out: The Week Politics On Deadline: Managing Media Went Tabloid , by Matt Bai, Vintage, 1st Inside Job: How Government Insiders Relations , by Carole M. Howard, Wilma Subvert the Public Interest , by Dr. edition, September 2015, 288 pages. K. Mathews, Waveland Press Inc., 5th Mark Zupan Edition, March 2013, 240 pages. Chief Crisis Officer: Structure and International Libel & Privacy The PR Masterclass: How to Develop Leadership for Effective Communica- Handbook: A Global Reference for tions Response , by James F. Haggerty a Public Relations Strategy that Journalists, Publishers, Webmasters, Works! , by Alex Singleton, Wiley, 1st and Lawyers , by Charles J. Glasser Jr., Edition, February 2014, 208 pages. Clinton Cash: The Untold Story of Bloomberg Press, 3rd Edition, February How and Why Foreign Governments 2013, 592 pages. and Businesses Helped Make Bill and The Practice of Public Relations , by Hillary Rich , by Peter Schweizer, Harper, Fraser P. Seitel, Prentice Hall, 12th Robert F. Kennedy Jr. and the Dark Edition, May 2013, 456 pages. 1st Edition, May 2015, 256 pages. Side of the Dream , by Jerry Oppenheimer

Clinton Inc.: The Audacious Rebuilding The Last Magazine: A Novel , by Public Relations: Strategies and of a Political Machine , by Daniel Halper , Michael Hastings, Plume, Reprint Tactics , by Dennis L. Wilcox, Glen T. Broadside Books, Reprint Edition, July Edition, May 2015, 352 pages. Cameron, and Bryan H. Reber, Pearson 2014, 352 pages. Education Limited, 11th Edition, July The Law of Public Communication , by 2014, 624 pages. Crisis Tales: Five Rules for Coping with Kent R. Middleton and William E. Lee, Crises in Business, Politics and Life , by Routledge, 9th Edition, August 2013, Public Relations Writing: The Lanny J. Davis, Threshold Editions, Reprint 624 pages. Essentials of Style and Format , by Edition, January 2014, 400 pages. Thomas H. Bivins, McGraw-Hill League of Denial: The NFL, Education, 8th Edition, February 2013, Feisty: Chronicles & Confession of an 352 pages. Old PR Warhorse , by Joe Finnigan Concussions and the Battle for the Truth , by Mark Fainaru-Wada and Steve A Fighting Chance, by Elizabeth Fainaru, Three Rivers Press, 1st Edition, Reputation Management: The Key to Warren, Picador , Reprint Edition, August 2014, 432 pages. Successful PR and Corporate March 2015, 400 pages. Communication , by John Doorley and The Loudest Voice in the Room: How Helio Fred Garcia, Routledge, 3rd Friend of the Court: On the Front the Brilliant , Bombastic Roger Ailes Edition, February 2015, 442 pages. Lines of the First Amendment , by built Fox News--and Divided a Country, Floyd Abrams, Yale University Press, by Gabriel Sherman, Random House, 1st RFK Jr.: Robert F. Kennedy Jr. and June 2013, 488 pages. Edition, January 2014, 560 pages. the Dark Side of the Dream , by Jerry Oppenheimer, St. Martin’s Press, Sept. From Kristallnacht to Watergate: Mad as Hell: The Making of Network 2015, 416 pages. Memoirs of a Newspaperman , by Harry and the Fateful Vision of the Angriest Rosenfeld, Excelsior Editions, 1st Edition , Man in Movies , by Dave Itzkoff, S Street Rising: Crack, Murder and September 2013, 377 pages. Picador, Reprint Edition, March 2015, Redemption in D.C. , by Ruben 304 pages. Castaneda, Bloomsbury USA, 1st Glass Jaw: A Manifesto for Defending Edition, July 2014, 304 pages. Fragile Reputations in an Age of Instant Making News at The New York Times Scandal , by Eric Dezenhall, Twelve, an (The New Media World) , by Nikki The Silencing: How the Left is Killing imprint of Grand Central Publishing, Usher, University of Michigan Press, Free Speech , by Kirsten Powers, October 2014, 288 pages. April 2014, 294 pages. Regnery Publishing, May 2015, 304 pages.

48 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE CELEBRITIES So Wrong for So Long: How the Press, •Brand Journalism and Video the Pundits – and the President – Storytelling Failed on Iraq , by Greg Mitchell, •Internet Media Tours, Radio Media Sinclair Books, March 2013, 320 pages. Tours and ANRs News Exposure , 1765 N. Elston Ave., •Guaranteed Impressions Start with The Future and Work Ste. 207, Chicago, IL, 60642. 312/685- •Highlights Reels, Sizzle Reels, Back: A Heritage Management 2285. [email protected]; Award-Entry Videos Manifesto , by Bruce Weindruch, www.NewsExposure.com. •Video Editing, Audio, Graphics Hamilton Books, April 2015, 200 pages. and Effects (Sizzle Reels) ShadowTV , 630 Ninth Ave., New York, •Content for Video, Radio, Web, TV Too Fast to Think: How to Reclaim NY, 10036. 212/445-2540. sales@shad - and Social Media Campaigns Your Creativity in a Hyper-connected owtv.com; [email protected]; Work Culture , by Chris Lewis, Kogan www.shadowtv.com. Video Content Strategy, Page, October 2016, 232 pages. Production and Distribution Our clients use video to engage, What Did Jesus Drive? Crisis PR in entertain and educate. We add value Cars, Computers and Christianity , by with common sense, humor, and Jason Vines. CreateSpace Independent major brand experience. Publishing Platform, 1st Edition, September 2014, 400 pages. Universal Information Services , 1623 Live Video Streaming Events Farnam St., Suite 600, Omaha, NE, We excel in live streaming produc - 68102. 800/408-3178. news@universal- tions from challenging locations. CEOs Broadcast Monitoring info.com; www.universal-info.com. love our strategic, cost-effective Services approach to Global Town Halls. Celebrities Critical Mention Inc. , 521 Fifth Ave., Satellite Media Tours 16th flr., New York, NY, 10175, US. (SMT/RMT/IMT) 877/262-5477. www.criticalmention.com. We connect your story, your star and your location to reach millions of DigiClips, Inc. , 819 Beauprez Ave., people with earned engagement and Lafayette, CO, 80026. 303/926-0334. guaranteed results. www.digiclipsinc.com. Paula Shapiro.

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3 49 JANUARY 2018 WWW.ODWYERPR.COM CELEBRITIES 2018 PR BUYER’S GUIDE Conventions/ Conference Planners Conference Board, The , 845 Third Ave., New York, NY, 10022. 212/759-0900. www.conference-board.org. News Data Service , 29 Hopkins Rd., Jonathan Spector, CEO. Celebrity Access, Inc. , 4247 Kraft Ave., Plainfield, NH, 03781. 708/949-8407. Studio City, CA, 91604. 818/508-1300; [email protected]; E.J. Krause & Associates Inc. , 6430 fax: 888/367-7574. www.newsdataservice.com. Rockledge Dr., #200, Bethesda, MD, [email protected]; Dave Vergin, VP, Sales & Bus. Dev. 20817. 301/493-5500. www.ejkrause.com. www.celebrityaccessinc.com. Ned Krause, Pres. & CEO. Glenn Rosenblum.

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50 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE CRISIS MANAGEMENT many of the world’s most successful experience – having provided support brands. to non-profits, emerging growth companies and the Fortune 500. Our Follow us: senior team can help to enhance and LinkedIn http://linkedin.com/company/ protect your organization’s reputation. aka-media-inc- Gould+Partners LLC , One Penn Plaza, We work with your team to develop Twitter @AKAMEDIAINC Suite 3500, New York, NY, 10119. customized, crisis communications Facebook/AKAMEDIAINC 212/896-1909; cell: 917/783-4500. plans; crisis preparation training; and [email protected]; 24/7 crisis counseling and communi - •Video Content Strategy, Production www.gould-partners.com. Rick Gould, cations support. We are well versed and Distribution CPA, J.D., Mng. 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It’s the •Internet Media Tours, Radio Media Dir.; Sally Tilleray, Sr. Advisor, London/UK. one developed NOW – before your Tours and ANRs organization’s reputation is under •Guaranteed Impressions Crisis Management attack. •Highlights Reels, Sizzle Reels, Award-Entry Videos 5W Public Relations , The Helmsley Bldg., •Video Editing, Audio, Graphics 230 Park Ave., 32nd Flr., New York, NY, Fineman PR , 150 Post Street, #620, San and Effects (Sizzle Reels) 10169. 212/999-5585. www.5wpr.com. Ronn Torossian, Founder & CEO. Francisco, CA, 94108. 415/392-1000; fax: •Content for Video, Radio, Web, TV 415/392-1099. [email protected]; and Social Media Campaigns Bishoff Communications , 75 Second www.finemanpr.com. Ave., Suite 605, Needham, MA, 02494. Video Content Strategy, 617/573-0076. bishoffcommunications.com. Consistently recognized as one of Production and Distribution Janey Bishoff, CEO. the nation’s top public relations firms, Our clients use video to engage, Fineman PR – founded in 1988 and entertain and educate. We add value Blaine Group, Inc., The , 8665 Wilshire headquartered in San Francisco – with common sense, humor, and Blvd., #301, Beverly Hills, CA, 90211. specializes in crisis communications, major brand experience. 310/360-1499. www.blainegroupinc.com. brand PR, community relations and Devon Blaine, Pres./CEO. multicultural communications. Live Video Streaming Events Fineman PR’s high-profile crisis We excel in live streaming produc - Bliss Integrated Communication , 500 communications work is nationally tions from challenging locations. CEOs 5th Ave., 16th Flr., New York, NY, 10110. recognized. 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Fineman PR works extensively on CommCore, Inc. , 1660 L St., N.W., Suite reputation building, crisis prepared - 204, Washington, DC, 20036. 202/659-4177. ness, crisis communications and [email protected]; reputation recovery with a wide range CPA/Consulting www.commcoreconsulting.com. of organizations, from schools and Services Andrew Gilman. municipalities to food companies and Fortune 500 corporations. Fineman PR’s successful, high-pro - file crisis work includes helping our Buchbinder Tunick & Company LLP , client respond to and recover from a One Pennsylvania Ave., #3500, New national public health crisis, managing York, NY, 10119. 212/695-5003. Feintuch Communications , 245 Park consequences from the Santa www.buchbinder.com. Richard Goldstein, Ave., 39th flr., New York, NY, 10167. Barbara “Tea Fire” for a college beset Partner, Marc Niederhoffer, Partner. 212/808-4901. 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3 51 JANUARY 2018 WWW.ODWYERPR.COM CRISIS MANAGEMENT 2018 PR BUYER’S GUIDE FINEMAN PR continued Pixel/Point Press , PO Box 98, Elazar, Cision , 130 E. Randolph St., Chicago, IL, company on firm public footing Israel. 972542257879. 60601. 866/639-5087. [email protected]; [email protected]. Kelli Brown. us.cision.com. immediately after an E. coli crisis; setting the record straight after media Public Communications Inc. , One East Congressional Yellow Book , Leadership slander of packaged salads; helping Wacker Dr., 24th Flr., Chicago, IL, 60601. Directories, 1667 K St., N.W., #801, resolve labor relations for a highly 312/558-1770. www.pcipr.com. Washington, DC, 20006. 202/347-7757. prestigious medical group in Jill Allread, CEO, Pamela Oettel, CFO & www.leadershipdirectories.com. Southern California; and working for COO, Craig Pugh, President. so many other clients whose names Consultants and Consulting were successfully kept out of the news. ReviveHealth , 209 10th Ave. South, Suite Organizations Directory , Gale, Part of 214, Nashville, TN, 37203. 615/742-7242. Cengage Learning, 27500 Drake Rd., ICR , 685 Third Ave., 2nd Flr., New York, thinkrevivehealth.com. Brandon Edwards, Farmington Hills, MI, 48331. 800/877- NY, 10017. 646/277-1200. www.icrinc.com. Founder & CEO, Joanne Thornton, 4253; 248/699-4253. www.cengage.com. Thomas Ryan, CEO, Don Duffy, Pres. Founder & Pres. Paul Gazzolo, Sr. VP, GM.

Sachs Media Group , 114 S. Duval St., Directory of Business Information Tallahassee, FL, 32301. 850/222-1996; Resources , Grey House Publishing, 4919 fax: 850/224-2882. www.sachsmedia.com. Route 22, P.O. Box 56, Amenia, NY, Ron Sachs, Pres. & CEO. 12501. 800/562-2139; 518/789-8700. www.greyhouse.com. Institute for Crisis Management Sard Verbinnen & Co. , 630 Third Ave., Leslie Mackenzie, Publisher. 888/708-8351; 24/7/365. New York, NY, 10017. 212/687-8080. [email protected]; www.sardverb.com. George Sard, Chmn. Editor & Publisher Newspaper Data www.crisisconsultant.com. & CEO, Paul Verbinnen, Pres. Book and Interactive Database , Editor Deborah Hileman, Pres. & CEO. & Publisher, 18475 Bandilier, Fountain Sitrick And Company , Los Angeles, Valley, CA, 92708. 949/660-6150. Joele Frank, Wilkinson Brimmer New York, San Francisco, Denver, www.editorandpublisher.com. Katcher , 622 Third Ave., 36th Flr., Washington, D.C. 800/288-8809. Duncan McIntosh, Publisher. New York, NY, 10017. 212/355-4449. www.sitrick.com. Michael S. Sitrick, www.joelefrank.com. Joele Frank, Mng. Chmn. and CEO. Encyclopedia of Associations: National Partner, Matthew Sherman, Pres. Organizations of the U.S. , Gale, Part of Sloane & Company , 7 Times Square, Cengage Learning, 27500 Drake Road, 17th Flr., New York, NY, 10036. 212/486- Kekst , 437 Madison Ave., 37th Flr., Farmington Hills, MI, 48331-3535. 800/877- 9500. www.sloanepr.com. Whit Clay, 4253; 248/699-4253. www.cengage.com. New York, NY, 10022. 212/521-4800. Darren Brandt, Co-CEOs. www.kekst.com. James Fingeroth, Chmn., Paul Gazzolo, Sr. VP, GM. Jeremy Fielding, Pres. & CEO. Solomon McCown & Company, Inc. , 177 Federal Yellow Book, The , Leadership Milk St., #610, Boston, MA, 02109. 617/695- Directories, 1667 K St., #801, Washington, L.C. Williams & Associates , 150 N. -9555. [email protected]; DC, 20006. 202/347-7757; fax: 202/628- Michigan Ave., #3800, Chicago, IL, www.solomonmccown.com. Helene 3430. www.leadershipdirectories.com. 60601. 312/565-3900. www.lcwa.com. Solomon, CEO, Ashley McCown, Pres. Kim Blazek Dahlborn, Pres. and CEO. Gale Directory of Publications and Tellem Grody PR , 30745 PCH, Suite Broadcast Media , Gale, Part of Cengage Marketing Maven , 1460 Broadway, 1st 243, Malibu, CA, 90265. 310/313-3444. Learning, 27500 Drake Rd., Farmington Flr., New York, NY, 10018. 212/967-5510. www.tellemgrodypr.com. Susan Tellem, Hills, MI, 48331. 800/877-4253. www.MarketingMaven.com. Lindsey Partner. www.cengage.com. Paul Gazzolo, Sr. VP, GM. Carnett, CEO & President, Natalie Rucker, Director of Business Dev. Weber Shandwick , 909 Third Ave., GreenBook Directory for Marketing New York, NY, 10022. 212/445-8000. Research Companies , New York Montgomery Strategies Group, The , www.webershandwick.com. Micho American Marketing Association, 234 5th 5711 Ogden Rd., Bethesda, MD, 20816. Spring, Chair, Global Corporate Practice. Ave., New York, NY, 10001. 212/849-2752. 202/255-0737. [email protected]; www.greenbook.org. www.tmsgr.com. Michael W. Robinson, Directories Chairman & CEO. Headquarters USA Directory , All-In-One Media Directory , Gebbie Omnigraphics, 615 Griswold, #901, Press, P.O. Box 1000, New Paltz, NY, Detroit, MI, 48226. 800/234-1340. PadillaCRT , 1101 West River Pkwy., 12561. 845/255-7560. [email protected]; #400, Minneapolis, MN, 55415. 612/455- www.gebbiepress.com. Mark Gebbie, www.omnigraphics.com. 1700. PadillaCRT.com. Brian Ellis, Exec. Editor and Publisher. Peter Ruffner, Founder. VP, Bob McNaney, Sr. VP. Cable & TV Station Coverage Atlas , Hispanic Market Works , Solmark Media Peppercomm, Inc. , 470 Park Ave. South, Warren Communications, 2115 Ward Ct., Group, Inc., 10000 SW 2nd St., Miami, 4th Flr. North. 212/931-6100. www.pep - N.W., Washington, DC, 20037. 800/771- FL, 33174. 305/785-2784. percomm.com. Steve Cody, Ed Moed, 9202. www.warren-news.com. www.hispanicmarketworks.org. Co-CEOs & Co-Founders. Daniel Warren, Pres. Arturo Villar, Publisher.

52 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE EDUCATION Hudson’s Washington News Media Sorkins Directory of Business & Leadership Directories , 1407 Broadway, Contacts Directory , Grey House Government , Sorkins Inc., P.O. Box #318, New York, NY, 10018. 212/627-4140. Publishing, 4919 Route 22, P.O. Box 56, 411067, St. Louis, MO, 63141. 314/373- www.leadershipdirectories.com. Amenia, NY, 12501. 800/562-2139; 3975. www.sorkins.com. 518/789-8700. www.greyhouse.com. O’Dwyer’s , 271 Madison Ave., #600, Leslie Mackenzie, Publisher. Standard Periodical Directory , New York, NY, 10016. 212/679-2471; Oxbridge Communications, 388 2nd Ave., fax: 212/683-2750. www.odwyerpr.com. Law Firms Yellow Book , Leadership #503, New York, NY, 10010. 212/741- Jack O’Dwyer, Publisher. Directories, 1667 K St., NW, #801, 0231. www.mediafinder.com. Washington, DC, 20006. 202/347-7757; Trish Hagood, Pres. fax: 202/628-3430. Editorial Distribution www.leadershipdirectories.com. Television & Cable Factbook , Warren Communications News, 2115 Ward Ct., & Services Licensing Source Book , Plain Language NW, Washington, DC, 20037. 800/771- Media LLLP, P.O. Box 509, New London, 9202. www.warren-news.com. Greenleaf Book Group , Attn: Submissions, CT, 06320. 888/729-2315. Daniel Warren, Pres. and Editor. P.O. Box 91869, Austin, TX 78709. www.thelicensingletter.com. 512/891-6100. greenleafbookgroup.com. Randy Cochran. Who’s Who in America , Marquis Who’s Tanya Hall, CEO. Who, 100 Connell Dr., #2300, Berkeley Major Mailers Online Database , North Heights, NJ, 07922. 907/673-0100. Jenkins Group , 1129 Woodmere Ave., American Publishing Co., 1500 Spring Suite B, Traverse City, MI, 49686. Garden St., 12th flr., Philadelphia, PA, www.marquiswhoswho.com. Fred Marks, CEO. 231/933-0445. www.jenkinsgroupinc.com. 19130. 800/777-8074. Jerrold R. Jenkins, Chmn. & CEO. www.majormailers.com. Kathy Kling, Sr. Acct. Mgr. World Radio TV Handbook , WRTH Publications Ltd., 8 King Edward St., Metro Creative Graphics, Inc. , 519 Marketing Services Search Database , Oxford, U.K., OX1 4HL. 44 (0) 1865 Eighth Ave., New York, NY, 10018. American Marketing Association, 130 E. 339355. [email protected]; www.wrth.com. 800/223-1600. [email protected]; Randolf St., 22nd flr., Chicago, IL, 60601. www.mcg.metrocreativeconnection.com. 312/542-9000. www.ama.org. Yearbook of Experts , Broadcast Interview Source, Inc., 2500 Wisconsin MediaFinder Online Database , Ave., N.W., #949, Washington, DC, 20007. Education Oxbridge Communications, 388 2nd Ave., 202/333-5000. www.expertclick.com. #503, New York, NY, 10010. 212/741- Mitchell P. Davis, Editor & Publisher. American University, School of 0231. www.mediafinder.com. Communication , 4400 Massachusetts Trish Hagood, Pres. Ave., N.W., Washington, DC, 20016. Directory Publishers 202/885-1000; 202/885-2058. National Directory of Corporate Public www.american.edu. Affairs , Columbia Books & Information Adweek Directories , 825 8th Ave., New Jeffrey Rutenbeck, Dean. Svcs., 4340 East-West Highway, #300, York, NY, 10019. 212/493-4200. Bethesda, MD, 20814. 888/265-0600. www.adweek.com. ASAE & The Center For Assn. www.columbiabooks.com; Leadership , 1575 I St., N.W., #1100, www.lobbyists.info. Duncan Bell, Editor. Career Press , 12 Parish Drive, Wayne, Washington, DC, 20005. 202/371-0940. NJ, 07470. 201/848-0310. www.asaecenter.org. National Directory of Magazines , www.careerpress.com. John H. Graham, Pres. & CEO. Oxbridge Communications, 388 2nd Ave., #503, New York, NY, 10010. 212/741- Columbia Books & Information Bowling Green University, School of 0231. www.mediafinder.com. Services , 4340 East-West Highway, #300, Media and Communication , 1001 East Trish Hagood, Pres. Bethesda, MD, 20814. 888/265-0600. Wooster St., Kuhlin Ctr., #306, Bowling www.columbiabooks.com. Green, OH, 43402. 419/372-8349; O’Dwyer’s Directory of Public Joel Poznansky, CEO. Relations Firms , 271 Madison Ave., 419/372-2531. www.bgsu.edu. Laura Stafford, Dir. #600, New York, NY, 10016. 212/679- Facts on File Publications Inc. , Infobase 2471. www.odwyerpr.com. Learning, 132 W. 31st St., New York, NY, Jack O’Dwyer, Publisher. 10001. 800/322-8755. www.infobase.com. CCI - Corporate Communication Int’l at Baruch College/CUNY , 55 Lexington Oxbridge Directory of Newsletters , Laurie Katz, Publicity Dir. Ave., B 8-233, New York, NY, 10010. Oxbridge Communications, 388 2nd Ave., 646/312-3749. [email protected]; #503, New York, NY, 10010. 212/741- Grey House Publishing , 4919 Route 22, www.corporatecomm.org. 0231. www.mediafinder.com. P.O. Box 56, Amenia, NY, 12501. 800/562 Michael B. Goodman, Ph.D., Dir. Trish Hagood, Pres. -2139; 518/789-8700. www.greyhouse.com. Leslie Mackenzie, Publisher. Society of American Travel Writers’ Drexel University Online, Online Directory , One Parkview Plaza, #800, Kennedy Information , 24 Railroad St., Bachelor’s and Master’s Programs in Oakbrook Terrace, IL, 60181. 847/686- Keene, NH, 03431. 603/357-8100. Communication , 3001 Market St., 2284. www.satw.org. Marla Schrager, www.kennedyinfo.com. Philadelphia, PA, 19104. 877/215-0009; Exec. Dir. Michele McDonald, CFO. 215/895-2000. www.online.drexel.edu.

3 53 JANUARY 2018 WWW.ODWYERPR.COM EDUCATION 2018 PR BUYER’S GUIDE George Washington University, The, Syracuse University, S.I. Newhouse Graduate School of Political School of Public Communications , 215 Management, Colleg e of Professional University Place, Syracuse, NY, 13244- Studies, Master’s in Strategic Public 2100. 315/443-2302. newhouse.syr.edu. Relations , Offered online or at GW’s Schneider Associates , 2 Oliver St., Lorraine Branham, Dean. Alexandria Campus, 805 21st St., N.W., 4th flr., #402, Boston, MA, 02109. #401, Washington, DC, 20052. 202/994- 617/536-3300; fax: 617/536-3180. Tufts University, Gerald J. & Dorothy 6000; 888/989-7068. [email protected]; R. Friedman School of Nutrition publicrelationsmasters.online.gwu.edu. www.schneiderpr.com. Joan Schneider, Science and Policy, Nutrition Science Larry Parnell, Dir. CEO, Phil Pennellatore, Pres. for Comms. Professionals Online Graduate Certificate Program , 150 Successfully communicating com - Harrison Ave., #325, Boston, MA, 02111. Georgetown University, School of 617/636-3737. www.nutrition.tufts.edu. Continuing Studies, Master’s in Public pelling messages to diverse audiences in the ever-changing digital age is Relations & Corporate Comms. , 640 University of Denver, University one of the biggest challenges facing Mass. Ave., N.W., Washington, DC, College, College of Prof. & Continuing today’s marketing leaders. 20001. 202/687-8700. scs.georgetown.edu. Studies , 2211 South Josephine St., Denise Keyes, Sr. Assoc. Dean. Schneider Associates has created Denver, CO, 80208. 303/871-2291. public relations and integrated marketing www.universitycollege.du.edu. Magdelana Gonzaga University, Communication programs for hundreds of consumer Red, Director, Comm. Mgmt. Program. Studies , 502 East Boone Ave., Spokane, product companies, colleges and univer - WA, 99258. 509/313-6662. sities, nonprofit organizations, commer - University of Florida, College of www.gonzaga.edu. cial real estate brokers and developers, Journalism & Communications , 2096 Jonathan Rossing, Dept. Chair. financial services providers and law Weimer Hall, Gainesville, FL, 32611. firms. The agency’s campaigns acceler - 352/392-0466. www.jou.ufl.edu. Diane H. ate awareness and engagement, and McFarlin, Dean. Northeastern University College of he lp our clients achieve measurable Professional Studies, M.S., Corporate growth. Through integrated marketing University of Maryland, College Park, and Organizational Communication , 50 strategies, we create multiple brand The Dept. of Communication , 2130 Nightingale Hall, 360 Huntington Ave., touch points with customer and stake - Skinner Bldg., College Park, MD, 20742. Boston, MA, 02115-9959. 877/668-7727. 301/405-6519. www.comm.umd.edu. holder audiences while generating sig - www.cps.neu.edu. Carl Zangerl, nificant awareness in converged Academic Dir. University of Memphis, The, College of media, including marquis placements Communication and Fine Arts, Dept. of in media such as The Wall Street Journalism and Strategic Media , 300 NYU School of Professional Studies, Journal, The New York Times, USA M.S. in Public Relations and Corporate Meeman Journalism Building, Memphis, Today, The Associated Press, TN, 38152. 901/678-2402. www.mem - Communication , NYU Midtown Center, Huffington Post , and The Today Show . 11 West 42nd St., New York, NY, 10036. phis.edu/journalism. David Arant, Chair, Schneider Associates is a full-service 212/998-7100. scps.nyu.edu/prcc. Dept. of Journalism. public relations and integrated marketing firm specializing in Launch USC Annenberg School for Purdue University, Online Master of Public Relations ®. Clients include Communication and Journalism , 3502 Science in Communication , 610 Purdue MIT Sloan School of Management, Watt Way, Los Angeles, CA, 90089. Mall, West Lafayette, IN, 47907. 877/497- Sunstar GUM ® Brands, Cubic 213/740-6180. www.annenberg.usc.edu. 5851. online.purdue.edu/comm/masters- Transportation Services, Cushman & Sarah Banet-Weiser, Dir., School of in-communication. Wakefield, Foundation for MetroWest, Communication. Fisher College, Understood.org, William Queens University of Charlotte, Online James College, Lehigh University, Electronic Master of Arts in Communication , 1900 Bentley University and Landmark Selwyn Ave., Charlotte, NC, 28274. College. Newsfeeds/Satellite 866/313-2356. online.queens.edu/masters- Learn more: www.schneiderpr.com. in-communication. Services Eric Freedman, Dean. Seton Hall University, Master of Arts in Strategic Communication , 400 So. Quinnipiac University, Master of Orange Ave., South Orange, NJ, 07079. Science in Public Relations , 275 Mount 973/761-9000. www.shu.edu. Deirdre Carmel Ave., Hamden, CT, 06518. Yates, Dean. 203/582-8200. www.quinnipiac.edu. Simmons College, B.A., Terry Bloom, Assoc. Dean, School of Communications , 300 The Fenway, Communications. Boston, MA, 02115. 617/521-2000; AKA MEDIA INC. , 171 North Aberdeen, 617/521-2838. www.simmons.edu. Suite 500, Chicago, IL, 60607. 800/996- Rutgers School of Communication and 9432. [email protected]; Information , 4 Huntington St., New Syntaxis Inc. , 2109 Broadway, #16-159, www.akamediainc.com. Jason Vargas, Brunswick, NJ, 08901-1071. 732/445- New York, NY, 10023. 212/799-3000. Managing Partner. 4636; 848/932-7500. www.rutgers.edu. [email protected]; www.syntaxis.com. Jonathan Potter, Dean. Brandt Johnson, Ellen Jovin, Principals. We are the video-first solution for

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3 55 JANUARY 2018 WWW.ODWYERPR.COM EXECUTIVE SEARCH 2018 PR BUYER’S GUIDE Gilbert Tweed International , 415 Madison Lloyd Staffing , 445 Broadhollow Rd., Executive Search Ave., 20th flr., New York, NY, 10017. #119, Melville, NY, 11747. 631/777-7600. Allerton, Heneghan & O’Neill , P.O. Box 212/758-3000. www.gilberttweed.com. www.lloydstaffing.com. Nancy Schuman, 474, Roscoe, IL, 61073. 815/494-6090. Janet Tweed, CEO. Chief Mktg. & Comms. Officer. www.ahosearch.com. Donald Heneghan, Lynn Hazan & Associates, Inc. , 79 W. Mng. Partner. Monroe, #1308, Chicago, IL, 60603. 312/863-5401. [email protected]; BAP EXECUTIVE SEARCH LLC , www.lhazan.com. Lynn Hazan. P.O. Box 751231, Forest Hills, NY, 11375. 646/709-4118. [email protected]; Hechkoff Executive Search Inc. , Management Recruiters Int’l of Boston , www.bapsearch.com. Barry Piatoff, Pres. 1350 Ave. of the Americas, 2nd flr., 607 Boylston St., Boston, MA, 02116. New York, NY, 10019. 212/935-2100. 617/262-5050. www.mri-boston.com. Bloom Gross & Associates , 625 No. Maria R. Pellicione, Mng. Dir.; Brian Mohan, COO. Michigan Ave., #200, Chicago, IL, 60611. [email protected]; www.hechkoff.com. 312/654-4550; fax: 312/654-4551. Marshall Consultants, LLC , Our strategic communications www.bloomgross.com. Karen Bloom, 330 East Butler Ln., Ashland, OR, 97520. practice focuses on placing exception - Principal. 541/488-3121. [email protected]; al mid- and senior-level candidates at www.marshallconsultants.com. Cantor Integrated Marketing Search , leading Fortune 500 corporations, law Larry Marshall, CEO. 115 E. 57th St., 11th flr., New York, NY, firms, Big Four professional services 10022. 646/202-9651. www.cimsearch.com. firms, and communications agencies, Moyer, Sherwood Assocs. Inc. , 65 High Marie Raperto, Pres. across all industry sectors. Ridge Rd., #502, Stamford, CT, 06905. 203/622-1074. www.moyersherwood.com. Cardwell Enterprises , 506 Elmwood Heidrick & Struggles , 1114 Ave. of the David S. Moyer. 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56 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE INTEGRATED MARKETING & PR Fulfillment John Kneapler Design , 151 W. 19th St., media services include content, New York, NY, 10011. 212/463-9774. promotions and advertising to drive www.johnkneaplerdesign.com. engagement and sales. Blogger and John Kneapler. influencer relations are also available services. SMM Advertising , 811 W. Jericho Turnpike, #109E, Smithtown, NY, 11787. 631/265-5160. www.smmadvertising.com. Judy Bellem, Account Dir. Custom Cargo 800/577-2698. [email protected]; Schneider Associates , 2 Oliver St., 4th flr., www.customcargo.shop. #402, Boston, MA, 02109. 617/536-3300; fax: 617/536-3180. [email protected]; USA Made-to-order fully custom www.schneiderpr.com. Joan Schneider, brand bags. CEO, Phil Pennellatore, Pres. True Custom. Creative. High Successfully communicating com - Quality. pelling messages to diverse audiences Create the bag you need. Whether Zing How Design 888/529-0998. in the ever-changing digital age is it’s dozens, hundreds or even [email protected]; www.zing - one of the biggest challenges facing thousands, Custom Cargo will develop howdesign.com. today’s marketing leaders. creative bespoke bags and designs Schneider Associates has created that make an amazing first and We are the Custom Excitement public relations and integrated lasting impression. Our bags are Agency. Delivering Creative Services, marketing programs for hundreds of highly sought after for corporate Influencer Media Customization, consumer product companies, gifts, events, beauty bags, fashion Product Innovations, Mailings + colleges and universities, nonprofit promotions, shopper programs, Fun-tastic Brand Goods. organizations, commercial real estate social media promotions, and as fun ONE STOP SHOP - Unboxing brokers and developers, financial swag bags. YouTube sensations, creative services providers and law firms. The , Made in Chicago Custom Cargo unveilings, influencer kits, blogger agency’s campaigns accelerate outreach, customized media awareness and engagement, and mailings, creative fulfillment, logistics, help our clients achieve measurable sweepstakes, product sampling growth. Through integrated marketing programs, celebrity gifts, influencer strategies, we create multiple brand marketing and custom swag. touch points with customer and Zing How Design // Chicago * NYC stakeholder audiences while generat - // Ideate. Design. Build. Wow. ing significant awareness in converged media, including marquis Zing How Design 888/529-0998. Integrated placements in media such as The [email protected]; www.zing - Wall Street Journal, The New York howdesign.com. Marketing & PR Times, USA Today, The Associated Press, Huffington Post , and The Blaine Group, Inc., The , 8665 Wilshire We are the Custom Excitement Today Show . Blvd., #301, Beverly Hills, CA, 90211. Agency. Delivering Creative Services, Schneider Associates is a full-service 310/360-1499. www.blainegroupinc.com. Influencer Media Customization, public relations and integrated Devon Blaine, Pres./CEO. Product Innovations, Mailings + marketing firm specializing in Launch ® Fun-tastic Brand Goods. Public Relations Clients include MIT ONE STOP SHOP - Unboxing Sloan School of Management, ® YouTube sensations, creative Sunstar GUM Brands, Cubic Trans- unveilings, influencer kits, blogger portation Services, Cushman & Marketing Maven , 2390 C Las Posas Rd., Wakefield, Foundation for MetroWest, outreach, customized media #479, Camarillo, CA, 93010. 310/994-7380. Fisher College, Understood.org, mailings, creative fulfillment, logistics, [email protected]; William James College, Lehigh sweepstakes, product sampling www.marketingmaven.com. University, Bentley University and programs, celebrity gifts, influencer Lindsey Carnett, Pres. marketing and custom swag. Landmark College. Zing How Design// Chicago * NYC// Marketing Maven is not your typical Learn more: www.schneiderpr.com. Ideate. Design. Build. Wow. PR firm. With origins in direct T. J. Sacks & Associates , 445 Park Ave., response public relations, Marketing 9th flr., New York, NY, 10022. 212/787- Maven utilizes advanced metrics to 0787. [email protected]; Graphic Services measure their clients’ marketing www.tjsacks.com. Temi Sacks. reach and provide valuable competi - Addison Design Company , 48 Wall St., tive analysis. Their client campaigns The Brandon Agency , 3023 Church St., New York, NY, 10005. 212/229-5000. have won national awards for driving Myrtle Beach, SC, 29577. www.addison.com. revenue upon launching. Social www.thebrandonagency.com. Scott Brandon.

3 57 JANUARY 2018 WWW.ODWYERPR.COM INTERACTIVE/MULTIMEDIA SERVICES 2018 PR BUYER’S GUIDE Interactive/ love our strategic, cost-effective Management approach to Global Town Halls. Multimedia Services Consultants Satellite Media Tours (SMT/RMT/IMT) AdMedia Partners Inc. , Three Park Ave., We connect your story, your star 31st. Flr., New York, NY, 10016. 212/759- and your location to reach millions of 1870. [email protected]; people with earned engagement and www.admediapartners.com. Gregory guaranteed results. Smith, Mng. Dir., Seth Alpert, Mng. Dir.

Creative Media Design , 37 W. 37th St., AKA MEDIA INC. , 171 North Aberdeen, 12th flr., New York, NY, 10018. 212/213- Suite 500, Chicago, IL, 60607. 800/996- 9420. [email protected]; 9432. [email protected]; www.cmdnyc.com. Fridrik www.akamediainc.com. Jason Vargas, Ingimundarson. Managing Partner.

We are the video-first solution for AKA MEDIA INC. , 171 North Aberdeen, your communication needs. Suite 500, Chicago, IL, 60607. 800/996- 9432. [email protected]; AKA is an award-winning video D S Simon Media , 229 West 36th St., 9th www.akamediainc.com. Jason Vargas, content shop recognized worldwide flr., New York, NY, 10018. 212/736-2727. Managing Partner. as live and branded video experts. [email protected]; www.dssimon.com. We work internally and externally with Doug Simon, Pres. & CEO. We are the video-first solution for all-in creative, strategic campaign your communication needs. management, production, post-pro - D S Simon Media has been a duction, and intelligent distribution for leader in influencer marketing for 30 AKA is an award-winning video many of the world’s most successful years helping brands and organiza - content shop recognized worldwide brands. tions turn their experts and leaders as live and branded video experts. into influencers, create awareness for We work internally and externally with all-in creative, strategic campaign Follow us: their campaigns and initiatives, win management, production, post-pro - LinkedIn http://linkedin.com/company/ the competition for attention at trade duction, and intelligent distribution for aka-media-inc- shows, and connect one on one with many of the world’s most successful Twitter @AKAMEDIAINC KOLs, prospects, partners and brands. Facebook/AKAMEDIAINC media. Spokespeople from leading brands and non-profits get exposure •Video Content Strategy, Production on television and online media Follow us: and Distribution through Influencer Media Tours, LinkedIn http://linkedin.com/company/ •Live Video Streaming Events Video Series, Media Packages and aka-media-inc- (Global CEO Town Halls) Junkets. The company is also the Twitter @AKAMEDIAINC •Integrated Satellite Media Tours mastermind behind the new awards Facebook/AKAMEDIAINC (SMT/RMT/IMT) program called The SPOKEies™ •Brand Journalism and Video which are the PR industry’s first •Video Content Strategy, Production Storytelling awards program to specifically honor and Distribution •Internet Media Tours, Radio Media corporate, brand and non-profit •Live Video Streaming Events Tours and ANRs spokespeople in a wide variety of (Global CEO Town Halls) •Guaranteed Impressions categories. To find out more, got to •Integrated Satellite Media Tours •Highlights Reels, Sizzle Reels, www.spokeies.com (SMT/RMT/IMT) Award-Entry Videos •Brand Journalism and Video •Video Editing, Audio, Graphics National Press Club , 529 14th St., N.W., Storytelling and Effects (Sizzle Reels) Washington, DC, 20045. 202/662-7541. •Internet Media Tours, Radio Media •Content for Video, Radio, Web, TV [email protected]; www.press.org/studios. Tours and ANRs and Social Media Campaigns •Guaranteed Impressions See full listing under Special •Highlights Reels, Sizzle Reels, Events. Award-Entry Videos Video Content Strategy, •Video Editing, Audio, Graphics Production and Distribution and Effects (Sizzle Reels) Our clients use video to engage, RepEquity DC , 1211 Connecticut Ave., •Content for Video, Radio, Web, TV entertain and educate. We add value N.W., Washington, DC, 20036. 202/654- and Social Media Campaigns with common sense, humor, and 0800. www.repequity.com. Tripp major brand experience. Donnelly, Founder & CEO. Video Content Strategy, Live Video Streaming Events Wieck Media , 1651 N. Collins Blvd., #100, Production and Distribution We excel in live streaming produc - Richardson, TX, 75080. 972/392-0888. Our clients use video to engage, tions from challenging locations. CEOs www.wieck.com. Tim Roberts, Pres. entertain and educate. We add value

58 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE MEDIA MONITORING with common sense, humor, and Agility PR Solutions , 319 McRae Ave., MediaMax Online , 550 N 3rd St., major brand experience. #500, Ottawa, Ontario, K1Z 0B9, Canada. Burbank, CA, 91502. 818/260-8160. 866/545-3745. www.agilitypr.com. [email protected]; Live Video Streaming Events Chris Morrison, Sr. VP, Global Services. www.mediamaxonline.com. We excel in live streaming produc - John Libby, President. tions from challenging locations. CEOs Cision , 130 E. Randolph St., Chicago, IL, love our strategic, cost-effective 60601. 866/639-5087. [email protected]; Mediametric , 600 Third Ave., 2nd flr., approach to Global Town Halls. us.cision.com. New York, NY, 10016. 347/474-0133; fax: 347/474-0133. [email protected]; Hypefactors , [email protected]; www.mediametric.com. Satellite Media Tours www.hypefactors.com. (SMT/RMT/IMT) Dasha Koryakovtseva. We connect your story, your star isentia , 70 Bendemeer Rd #04-02, and your location to reach millions of Luzerne, Singapore. 63021510/65939888. people with earned engagement and [email protected]; guaranteed results. www.isentia.com.sg. Garick Kea, General Manager. Booz Allen Hamilton , Hamilton Bldg., Mediametric , 600 Third Ave., 2nd flr., 8283 Greensboro Dr., McLean, VA, New York, NY, 10016. 347/474-0133; fax: Metro Monitor, Inc. , 612 37th St. South, 22102. 703/902-5000. www.boozallen.com. 347/474-0133. [email protected]; Birmingham, AL, 35222. 800/861-5255. Ralph Shrader, Ph.D., Chmn. www.mediametric.com. [email protected]; Dasha Koryakovtseva. www.metromonitor.com. Bryan Council. PublicRelay , 8500 Leesburg Pike, Suite 7800, Tysons Corner, VA, 22182. 703/ 636-3350. [email protected]; www.publicrelay.com.

Gould+Partners LLC , One Penn Plaza, REPASS Research • Strategic Suite 3500, New York, NY, 10119. Consulting , 4555 Lake Forest Dr., Suite 194, Cincinnati, OH, 45242. 513/772- 212/896-1909; cell: 917/783-4500. News Data Service , 29 Hopkins Rd., 1600. [email protected]; [email protected]; Plainfield, NH, 03781. 708/949-8407. www.repassinc.com. Rex Repass, CEO. www.gould-partners.com. Rick Gould, [email protected]; CPA, J.D., Mng. Partner; Mike Muraszko, Universal Information Services , 1623 www.newsdataservice.com. Dave Vergin, Partner; Jennifer Casani, Partner; Don VP, Sales & Bus. Dev. Bates, Sr. Counselor; James Arnold, Sr. Farnam St., Suite 600, Omaha, NE, Counselor; Robert Udowitz, Sr. 68102. 800/408-3178. Counselor; Marty Jacknis, Strategic [email protected]; Partner; David Tobin, Strategic Partner; www.universal-info.com. Yadi Gomez, Acct. Coord.; Matthew Schwartz, Editorial Dir.; Sally Tilleray, Sr. Media Lists Advisor, London/UK. Cision , 130 E. Randolph St., Chicago, IL, News Exposure , 1765 N. Elston Ave., 60601. 866/639-5087. [email protected]; Ste. 207, Chicago, IL, 60642. 312/685- Pile & Co. , 179 Lincoln St., #400, www.us.cision.com. 2285. [email protected]; Boston, MA, 02111. 617/267-5000. www.NewsExposure.com. www.pileandcompany.com. Judy Neer, CEO. Media Monitoring PublicRelay , 8500 Leesburg Pike, Suite Agility PR Solutions , 319 McRae Ave., 7800, Tysons Corner, VA, 22182. RFP Associates, Agency Search #500, Ottawa, Ontario, K1Z 0B9, Canada. 703/636-3350. [email protected]; Consultants , Fairfax, VA, 22031. 866/545-3745. www.agilitypr.com. Chris www.publicrelay.com. 703/621-8060. [email protected]; Morrison, Sr. VP, Global Services. www.rfpassociates.net. Robert Udowitz. TV Eyes , 1150 Post Rd., Fairfield, CT, Cision , 130 E. Randolph St., Chicago, IL, 06824. 203/254-3600. www.tveyes.com. Select Resources Int’l , 10940 Wilshire 60601. 866/639-5087. David Ives, Founder. Blvd., #925, Los Angeles, CA, 90024. [email protected]; us.cision.com. 310/824-8999. www.selectresources.com. Glean.info 800/461-7353. Doug Chapin, Catherine Bension, CEO. CEO, Bill Comcowich, Founder. Hypefactors , [email protected]; Measurement & www.hypefactors.com. Universal Information Services , 1623 Evaluation LexisNexis , 9443 Springboro Pike, Farnam St., Suite 600, Omaha, NE, Dayton, OH, 45342. 888/285-3947. 68102. 800/408-3178. 70kft , 325 N. St. Paul St., #3000, Dallas, www.lexisnexis.com. Make Walsh, CEO, [email protected]; TX, 75201. 214/653-1600. Legal and Professional, Mark Kelsey, www.universal-info.com. www.70kft.com. CEO, Risk Solutions.

3 59 JANUARY 2018 WWW.ODWYERPR.COM MEDIA TOURS/ROADSHOWS 2018 PR BUYER’S GUIDE Media love our strategic, cost-effective www.straussmedia.com approach to Global Town Halls. Richard Strauss, Pres. Tours/Roadshows Los Angeles, CA Satellite Media Tours 626/794-1350 (SMT/RMT/IMT) [email protected] We connect your story, your star www.straussmedia.com and your location to reach millions of Richard Strauss, Pres. people with earned engagement and guaranteed results. See full listing under SMTs and Radio. AKA MEDIA INC. , 171 North Aberdeen, Suite 500, Chicago, IL, 60607. 800/996- Media Training 9432. [email protected]; www.akamediainc.com. Jason Vargas, Managing Partner. CB Radio Tours , 37 West 37th St., 12th We are the video-first solution for flr., New York, NY, 10018. 212/629-6532. your communication needs. [email protected]; www.cbradio - tours.com. Mike Zirinsky. AKA is an award-winning video Auritt Communications Group , New content shop recognized worldwide York, NY. 212/302-6230. [email protected]; CB Radio Media Tours combines www.auritt.com. Joan Auritt, Pres. as live and branded video experts. the best in breed: a proven media We work internally and externally with relations team, seasoned audio and all-in creative, strategic campaign Auritt Communications Group, a mixing engineers and a brand new full-service PR production company management, production, post-pro - penthouse recording facility in NYC. duction, and intelligent distribution for provides creative multi-platform solu - You bring the spokesperson and we’ll tions for our clients’ specific needs. many of the world’s most successful book back-to-back radio interviews brands. Expert and experienced in food and and upload MP3 files to our FTP site nutrition, consumer, healthcare, for you to present to your client. For entertainment, publishing, finance, Follow us: digitally-focused clients, we now offer tech— our producers partner with you LinkedIn http://linkedin.com/company/ Podcast Media Tours (PMTs). to find the most effective story to tell. aka-media-inc- English and Multilingual Audio News Our close, enduring relationships with Twitter @AKAMEDIAINC Releases (ANRs) also available as a the media result in the highest quality Facebook/AKAMEDIAINC la carte items. bookings. Our creatively designed, cost-effective production packages •Video Content Strategy, Production Celebrities, Plus Inc. , 8899 Beverly grow brand awareness, reaching and Distribution Blvd., #811, Los Angeles, CA, 90048. influencers and targeted audiences in •Live Video Streaming Events 310/860-1955; fax: 310/860-1255. prime media markets. Through [email protected]. Michael (Global CEO Town Halls) carefully honed strategy and skilled Catalano, Tom Cestaro. •Integrated Satellite Media Tours execution, our team of media experts (SMT/RMT/IMT) and network-credentialed producers Creative Media Design , 37 W. 37th St., •Brand Journalism and Video delivers promised results. Storytelling 12th flr., New York, NY, 10018. 212/213- 9420. [email protected]; What we do : •Internet Media Tours, Radio Media •Video Production for Broadcast, Tours and ANRs www.cmdnyc.com. Fridrik Ingimundarson. Web, Corporate Events, Training •Guaranteed Impressions •TV Satellite, Radio, Online Media •Highlights Reels, Sizzle Reels, Tours Award-Entry Videos •Integrated Media Tours •Video Editing, Audio, Graphics •Partner Media Tours and Effects (Sizzle Reels) •Media Training •Content for Video, Radio, Web, TV •Social Media Campaigns and Social Media Campaigns •Webcasts and Live Streamed Interactive Events Video Content Strategy, Strauss Media Strategies, Inc. , 529 14th •Video, Audio, Multimedia News Production and Distribution St., N.W., #1163, Nat’l Press Bldg., Releases Our clients use video to engage, Washington, DC, 20045. 202/638-0200; •B-Roll Packages entertain and educate. We add value fax: 202/638-0400. [email protected]; •PSAs with common sense, humor, and www.straussmedia.com. Richard Strauss, major brand experience. Pres. Blaine Group, Inc., The , 8665 Wilshire Live Video Streaming Events 262 West 38th St., Suite 803, New York, Blvd., #301, Beverly Hills, CA, 90211. We excel in live streaming produc - NY 10018. 212/302-1234 310/360-1499. www.blainegroupinc.com. tions from challenging locations. CEOs [email protected] Devon Blaine, Pres./CEO.

60 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE NEWSLETTERS Bodine Williams Communications , 2 Kundell Communications , 210 West 89th is based in New York City. Our Toronto St., Suite 482, Toronto, Ontario, St., New York, NY, 10024. 212/877-2798. team of professional communication M5C 2B5, Canada. 416/556-8415. [email protected]; coaches regularly trains clients [email protected]; www.publicspeaking4u.com; around the globe, from Hong Kong to www.bodinewilliams.com. www.publicspeakingwire.com; Los Angeles and from Amsterdam kundellcommunications.com; to Dallas. Cameron Communications Inc. , 55 www.twitter.com/speakingsuccess. DuBois St., Darien, CT, 06820. Linda Kundell. Nikki Richardson , 3 Lancaster Ave., 203/655-0138; Cell: 203/952-5758. Chelmsford, MA, 01824. 978/256-1651; [email protected]; www.mediatrainer.tv. Laskin Media Inc. , 220 East 23rd St., fax: 978/256-0751. Jim Cameron, Pres.; Amy Fond, Trainer. #411, New York, NY, 10010. 212/777- [email protected]; 9092. www.laskinmedia.com. www.nikkirichardson.com. Barbara Laskin, Founder and Pres. Nikki Richardson, Principal. CMG Productions , 495 West St., 2nd flr., New York, NY, 10014. 212/691-5611. Leader Room, The , 6475 Perimeter Dr., www.cmgproductions.com. #161, Dublin, OH, 43016. 614/282-4141. Mergers & Colleen M. Growe, Founder. www.leaderroom.com. Acquisitions John Millen, Chief Strategist. CommCore, Inc. , 1660 L St., N.W., Suite 204, Washington, DC, 20036. 202/659-4177. MediaNet , 305 Madison Ave., New York, [email protected]; NY, 10165. 212/682-2250. www.commcoreconsulting.com. www.medianet-ny.com. Tom Mucciolo, Pres. Andrew Gilman. MediaPrep , 17412 Ventura Blvd., #711, Gould+Partners LLC , One Penn Plaza, Encino, CA, 91316. 213/276-6300. Suite 3500, New York, NY, 10119. www.mediaprep.com. Tom Alderman. 212/896-1909; cell: 917/783-4500. [email protected]; www.gould- Montgomery Strategies Group, The , partners.com. Rick Gould, CPA, J.D., Feintuch Communications , 245 Park 5711 Ogden Rd., Bethesda, MD, 20816. Mng. Partner; Mike Muraszko, Partner; Ave., 39th flr., New York, NY, 10167. 202/255-0737. [email protected]; Jennifer Casani, Partner; Don Bates, Sr. 212/808-4901. [email protected]; www.tmsgr.com. Michael W. Robinson, Counselor; James Arnold, Sr. Counselor; www.feintuchcommunications.com. Chairman & CEO. Robert Udowitz, Sr. Counselor; Marty Richard Anderson, Senior Mng. Dir. Jacknis, Strategic Partner; David Tobin, Strategic Partner; Yadi Gomez, Acct. Feintuch Communications takes a Coord.; Matthew Schwartz, Editorial Dir.; holistic approach to media training Sally Tilleray, Sr. Advisor, London/UK. engagements. Whether conducted on a project basis or as part of a PR campaign, we work with our clients to understand their key business Newman Group Inc., The , 220 E. 63rd objectives and media targets in order St., New York, NY 10065. 212/838-8371. to help prepare their spokespersons [email protected]; Stevens Group, The , 656 Post Ln., www.newmangroup.com. to maximize each press encounter. Somerset, NJ, 08873. 732/748-8583; Richard Newman, Pres. Our courses are both delivered mobile: 917/514-7980. in-person, with live video camera [email protected]; exercises as well as online for Where Do the Leaders Go for [email protected]; multi-national organizations with Business Presentation Training? www.theartstevensgroup.com. The Newman Group is the premier Art Stevens, Rich Jachetti. spokespeople spread out across time provider of executive media training, zones. We educate our clients to the business presentation coaching, and nuances of working with the media, crisis communication facilitation in Newsletters getting their messages across, the United States. Over the last 35 bridging techniques and more. Competitive Edge Newsletter , Pachter & years, C-level executives, officials in Quotations available upon request. Assocs., P.O. Box 3680, Cherry Hill, NJ, public office, best-selling authors, 08034. 856/751-6141. www.pachter.com. sports and entertainment celebrities, Barbara Pachter, Pres. JL Insight Communications , 48 Wall St., and business people from almost Suite 1100, New York, NY, 10005. every industry have benefited from Corporate Public Issues , Issue Action 212/918-4563. www.jlinsight.com. The Newman Group’s personalized, Publications Inc., 207 Loudoun St. SE, Jean Lavin. dynamic, and challenging media Leesburg, VA, 20175. 703/777-8450. interview and business presentation www.issueactionpublications.com. Teresa Karen Friedman Enterprises Inc. , P.O. training. Yancey Crane. Box 224, Blue Bell, PA, 19422. 610/292- Building Business Communication 9780. [email protected]; Skills, Professionally First Draft , Lawrence Ragan Comms., www.karenfriedman.com. The Newman Group, founded by 316 N. Michigan Ave., #400, Chicago, IL, Karen Friedman, Pres. presentation expert Joyce Newman, 60601. 800/878-5331. www.firstdraft.biz.

3 61 JANUARY 2018 WWW.ODWYERPR.COM NEWSLETTERS 2018 PR BUYER’S GUIDE O’Dwyer’s Newsletter , 271 Madison Photographers/ Latest salary and bonus ranges for Ave., #600, New York, NY, 10016. more than 23,000 credentialed 212/679-2471. www.odwyerpr.com. Stock Photo corporate and PR agency professionals Jack O’Dwyer, Editor-in-Chief. - plus agency billing rates, consultant Associated Press, The , 200 Liberty St., hourly fees (new), 100+ benefits and PR News , Access Intelligence, LLC, 9211 New York, NY, 10281. 212/621-1500. perks (new), listings of standard and Corporate Blvd., 4th flr., Rockville, MD, [email protected]; www.ap.org/content-services. equivalent titles, year in review and 20850. 888/707-5814. Elisabeth Sugy. ahead — all segmented and cross- www.prnewsonline.com. referenced against 8 specialties, 6 Diane Schwartz, Sr. VP & Group Publisher. Bruce Wodder Photography , High titles, 8 metro areas and 5 regions. Bridge, NJ. cell: 908/310-4495. All presented in a clear, easy-to-read T. J. Sacks & Associates , 445 Park Ave., brucefilm@comcast.net; format. 9th flr., New York, NY, 10022. 212/787- www.brucewodder.com. 0787. [email protected]; www.tjsacks.com. Temi Sacks. Camera One , 1560 Broadway, #11-14, Press Release New York, NY, 10036. 212/827-0500; fax: 212/944-9536. [email protected]; Distribution Newswires/Press www.nycphoto.com. Larry Lettera, Pres. Services Can Stock Photo , 6139 Quinpool Rd., Associated Press, The , 200 Liberty St., #33027, Halifax, Nova Scotia, B3L 4T6, New York, NY, 10281. 212/621-1500. Canada. www.canstockphoto.com. [email protected]; www.ap.org/content-services. Elisabeth Sugy. Feature Photo Service Inc. , 450 Seventh 24-7 Press Release Newswire , 203-901 Ave., #1700, New York, NY, 10123. West 3rd St., North Vancouver, BC, V7P Black PR Wire Inc. , 152 NE 167th St., 212/944-1060; fax: 212/944-7801. 3P9, Canada. 646/417-8294. #403, Miami, FL, 33162. 877/252-2577. www.featurephoto.com. Oren Hellner, Pres. www.24-7pressrelease.com. Philip Louie. www.blackprwire.com. Bernadette Morris, Pres. & CEO. Fotosearch Stock Photography , 21155 Launched in 2004, 24-7 Press Watertown Rd., Waukesha, WI, 53186. Release Newswire changed the 262/717-0740. [email protected]; Cision , 130 E. Randolph St., Chicago, IL, landscape of the press release www.gograph.com. 60601. 866/639-5087. [email protected]; distribution industry by offering us.cision.com. affordable, effective press release Maryanne Russell Photography Inc. , distribution to businesses of all sizes P.O. Box 1329, FDR Station, New York, Creators News Service/Creators Syndicate , looking to increase their online NY, 10150. 212/308-8722. presence and awareness. 737 Third St., Hermosa Beach, CA, www.maryannerussell.com. 90254. 310/337-7003. www.creators.com. 24-7 Press Release helps clients Newscast US , 526 West 26th St., #515, disseminate their news to online MarketWired , 100 N. Sepulveda Blvd., New York, NY, 10001. 212/206-0055. media, print media, journalists, #325, El Segundo, CA, 90245. 800/774- [email protected]; bloggers and search engines. 9473. www.marketwired.com. www.newscastus.com. Jim Sulley. 24-7 Press Release Newswire supports businesses in building SHOOT Publicity Wire , 256 Post Road Rich Green Photography , 128 Windsor brand awareness, increasing visibility East, Suite 206, Westport, CT, 06880. Ave., Hopatcong, NJ, 07843. 201/924-2003. on the web and enhancing exposure 203/227-1699, x12; fax: 203/227-2787. [email protected]; through social media. [email protected]; www.rjgreenphoto.com. Rich Green. Today, 24-7 Press Release http://pr.SHOOTonline.com. Newswire has more than 30,000 clients and has distributed more than PR Salary Research 300,000 news releases. Thomson Reuters , 3 Times Square, New York, NY, 10036. 646/223-4000. Associated Press, The , 200 Liberty St., www.thomsonreuters.com. David New York, NY, 10281. 212/621-1500. Girardin, Corporate Affairs. [email protected]; www.ap.org/content-services. Elisabeth Sugy.

Photo Distribution EIN Presswire , 1025 Connecticut Ave., Spring Associates Inc. , New York, NY. N.W., Washington, DC, 20036. 202/540- Associated Press, The , 200 Liberty St., 212/473-0013. 8337. www.einpresswire.com. New York, NY, 10281. 212/621-1500. [email protected]; [email protected]; www.ap.org/content-services. www.springassociates.com; EurekAlert! , a service of the American Elisabeth Sugy. www.linkedin.com/in/dennisspring. Association for the Advancement of Dennis Spring, President. Science, 1200 New York Ave., N.W., Getty Images , 75 Varick St., 5th flr., Washington, DC, 20005. 202/326-6716; fax: New York, NY, 10013. 646/613-4000. The Official PR Salary & Bonus 202/898-0391. [email protected]; www.gettyimages.com. Report - 2018 Edition www.EurekAlert.org.

62 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE PUBLIC RELATIONS NETWORKS MarketWired , 100 N. Sepulveda Blvd., services since 1983, including news Create the bag you need. Whether #325, El Segundo, CA, 90245. 800/774- writing, targeted newswire and it’s dozens, hundreds or even 9473. www.marketwired.com. Direct-to-Editors™ email distribution, thousands, Custom Cargo will develop search optimization, social media creative bespoke bags and designs Multicultural Marketing News , networks and media opt-in. Exclusive that make an amazing first and Multicultural Marketing Resources Inc., news distribution via Neotrope News lasting impression. Our bags are 150 W. 28th St., #1501, New York, NY, Network including California highly sought after for corporate gifts, 10001. 212/242-3351. Newswire ®. Reach 22,000 news - events, beauty bags, fashion [email protected]; rooms, 100,000 opt-in journalists, promotions, shopper programs, www.multicultural.com. 10,000 websites and 6,000 daily social media promotions, and as fun Lisa Skriloff, Pres. & Founder. outlets by email. Accredited staff. INC swag bags. 5000 in 2009. Member BBB. Custom Cargo , Made in Chicago

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International Public Relations Network www.iprn.com. Luis Gonzalez, General Secretary. Send2Press ® Newswire, a service of Custom Cargo 800/577-2698. Neotrope ®, Torrance, CA USA. 310/373- [email protected]; IPREX, Global network of communi - 4856. https://www.send2press.com. www.customcargo.shop. cation agencies , Admin. Headquarters: Christopher Simmons, CEO, member 4524 N. Wildwood Ave., Shorewood, WI, PRSA and ASCAP. USA Made-to-order fully custom 53211. 414/755-2170. brand bags. [email protected]; www.iprex.com. Affordable press release distribution True Custom. Creative. High Quality. Carol Clinkenbeard, Global Administrator.

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3 65 JANUARY 2018 WWW.ODWYERPR.COM RADIO 2018 PR BUYER’S GUIDE •Guaranteed Results •Podcasts •Webcasts •Multimedia News Releases •PSAs •Spanish SMTs/RMTs/ANRs CB Radio Tours , 37 West 37th St., 12th flr., New York, NY, 10018. 212/629-6532. PREMIERETV , 200 Spectrum Center [email protected]; Dr., Suite 300, Irvine, CA, 92618. www.cbradiotours.com. Mike Zirinsky. 310/899-9090. [email protected]; www.premieretv.com. Shayne Fraeke, CEO. CB Radio Media Tours combines the best in breed: a proven media WE KNOW HOW TO MAKE relations team, seasoned audio and RADIO WORK FOR YOU. mixing engineers and a brand new MediaTracks Communications, Inc. , penthouse recording facility in NYC. 2250 E. Devon Ave., Suite 150, Des With 25+ years of experience, You bring the spokesperson and we’ll Plaines, IL, 60018. 847/299-9500; fax: PREMIERE TV delivers Radio Media book back-to-back radio interviews 847/299-9501. [email protected]; Tours that engage a massive audi - and upload MP3 files to our FTP site www.mediatracks.com. Shel Lustig, Pres. ence. We’ll send your spokesperson for you to present to your client. For over the airwaves, on a tour of digitally-focused clients, we now Your Message On-Air and Online nationally syndicated radio outlets offer Podcast Media Tours (PMTs). and top-rated local radio shows. English and Multilingual Audio News •ANRs - Guaranteed placement Our Radio Promotions put your Releases (ANRs) also available as a on-air and online via the syndicated products into consumers’ hands while la carte items. Radio Health Journal and providing endorsements from radio Viewpoints programs. Reach 900 personalities. And, our Audio News D S Simon Media , 229 West 36th St., 9th stations and major markets. Online Releases are guaranteed to reach flr., New York, NY, 10018. 212/736-2727. streaming, iTunes, iHeart Radio, Aha tens of millions of listeners. [email protected]; www.dssimon.com. Radio, tunein and more included. Additional PREMIERE TV specialties Doug Simon, Pres. & CEO. •Radio Media Tours - Benefit from include: our contacts at major stations, •Satellite Media Tours See full listing under Satellite Media networks and syndicated programs. •Press Junkets Tours. •Custom Feed Radio News •Digital Media Tours Releases - •Radio Media Tours EMSI , 3748 Turman Loop, #101, Wesley National, regional and local market •Audio News Releases Chapel, FL, 33544. 800/881-7342. outreach. Minority targeting-Hispanic •On-Air Radio Promotions www.emsincorporated.com. Marsha and African-American. •Online Audio & Video Distribution Friedman, CEO. •La Red Conectado - Guaranteed •B-Roll Packages placement Spanish language ANRs. •ENG Crews Hedquist Productions , P.O. Box 1475, •Urban Reach - Guaranteed place - •Creative Video Production / Fairfield, IA, 52556. 641/472-6708. jef - ment ANRs targeted to African “Highlight Reels” [email protected]; www.hedquist.com. American listeners. Jeffrey Hedquist, Pres. •PSAs - We produce, target and Contact us for references, quotes, distribute your radio public service or information on an integrated message locally, regionally or nationally. broadcast publicity strategy that accommodates your budget.

Liv Davick Communications and Prime Time Media , Studios in Los Strategic Marketing, Inc. , 9903 Santa Angeles, New York City, Chicago, San News Exposure , 1765 N. Elston Ave., Francisco, Toronto, Vancouver, London. Monica Blvd., Beverly Hills, CA, 90212. Ste. 207, Chicago, IL, 60642. 312/685- 310/721-9646. [email protected]; 310/709-1109. [email protected]; 2285. [email protected]; www.prime-timemedia.com. [email protected]; www.livdavick.com. www.NewsExposure.com. Liv Davick, Pres. Neisha Cohen, Founder/Owner.

Our specialties include: Prime Time Media is one of the •TV Satellite, Radio, Online, In- most trusted organizations in the Market, and CO-OP PLUS Media Inc. , P.O. Box 681, Gracie industry. We’ve learned a little media tours Station, New York, NY, 10028. 212/206- something from our 25 years in the •Audio News Releases 8160. www.plusmedia.com. business. We excel at media rela - •Social Media Campaigns Natalie Weissman, Sales Dir. tions, media distribution, and all

66 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE RESEARCH forms of broadcast and digital clients to develop campaign-specific Conference of Mayors, National Law communications. We create strategies strategies and tactics that get results. Enforcement Officers Memorial Fund and solutions to help brands, agencies, Collectively, our staff brings more (NLEOMF) and No Labels; large- all sectors of entertainment, publish - than 175 years of broadcast experi - scale events such as the Clinton ing, sports, health, beauty, lifestyle, ence and judgment to our clients, and Global Initiative and the major auto garner mass media impressions. has booked tens of thousands of shows; major companies like Uber, As former network TV producers at interviews throughout our company Facebook, and General Motors; and the highest rated network morning history with a strong commitment to we have worked on dozens of local, and late-night programs, we know quality. state and federal political campaigns. how producers think and what Strauss Media specializes in book - The company is also proud to be on they want. ing television satellite media tours the official GSA Schedule. •Satellite Media Tours, Co-Op Tours with local stations, national broadcast When your campaign calls for •Internet Tours and cable networks, network feeder television and radio, Strauss Media •digital Media Tours services, and syndicated programs. Strategies delivers the absolute •Radio Tours We expertly manage your SMT and best results in the industry. You’ll •Webcasting provide a complete solution including enjoy working with our friendly staff of •Satellite Feeds the booking of all of the interviews, experienced public relations media •In-Studio Media Placement studio rental and equipment, satellite professionals. Contact us today to Along with longstanding relation - uplink, make-up and catering services, discuss a customized solution ships with decision-makers in all and all of the technical and production for your next broadcast outreach media we position you for success. needs to make your SMT the most campaign! We coordinate every project with successful it can be. Synaptic Digital, a Definition 6 company , detail, professionalism, diligence, and We also specialize in booking radio 79 Fifth Ave., New York, NY, 10003. creativity. We get you the best media tours with national news networks, 212/682-8300. learnmore@synapticdigi - placement for your message and nationally syndicated shows, tal.com; www.synapticdigital.com. within your budget. Plus, we target statewide, regional, and local radio and get the largest audience and outlets in each of the nation’s nearly amass the most media impressions Tobin Communications Inc. , P.O. Box 199, 300 radio markets. Strauss Media Port Tobacco, MD, 20677. 301/661-0900. for you. also conducts radio and television That’s our job. [email protected]; ground tours. www.tobincommunications.com. Moreover, we script, produce, and Maury Tobin, Pres. distribute targeted audio news releases to the nation’s largest radio networks with the best “guaranteed-placement” Research in the industry. In addition, Strauss Media provides: Strauss Media Strategies, Inc. , 529 14th •Audio Actuality Pitching and St., N.W., #1163, Nat’l Press Bldg., Placement Systems Washington, DC, 20045. 202/638-0200; •Radio Promotions fax: 202/638-0400. [email protected]; •Public Service Announcements 4media Group 888-890-8066 www.straussmedia.com. Richard Strauss, •Audio and Video Podcasts 4media-group.com. Pres. •Radio Advertising Production and 262 West 38th St., Suite 803, New York, Placement 4media Group is a strategic, NY 10018. 212/302-1234 •Live Remote Broadcasts full-service market research and [email protected] •Customized Broadcast E-mailing communications group offering www.straussmedia.com (with our database of 12,000+ radio specialist expertise within a united Richard Strauss, Pres. and television outlets, stations and collective including a quantitative show contacts) division, Atomik Research, and Los Angeles, CA •Satellite Uplinks and Downlinks qualitative division, Intrinsic Insight. 626/794-1350 •Media Training Atomik Research is a creative [email protected] Among the hundreds of clients we market research agency delivering www.straussmedia.com have worked with, we routinely work insightful quantitative research Richard Strauss, Pres. with political groups such as the results that gets the best results and DNC; advocacy groups like the Sierra provide vital news hooks for strong Celebrating our 22nd anniversary Club; award-winning PR firms like editorial features. and 22 years of excellence in 2018, Burson-Marsteller, Edelman, Porter Atomik Research specializes in: Strauss Media Strategies, Inc., is the Novelli, MSLGroup, Hager Sharp and •PR Surveys nation’s premier public relations, APCO; non-profit clients like Safe •Tracking Surveys communications, and strategy firm Kids Worldwide, the American Jewish •Public Affairs Polls specializing in television and Committee (AJC) and the National •International Surveys radio. Not just another “crank it out Safety Council; government agencies •Infographics booking service,” Strauss Media like the Dept. of Veterans Affairs; Intrinsic Insight is a research Strategies works closely with its associations such as the US Continued at top of next page

3 67 JANUARY 2018 WWW.ODWYERPR.COM RESEARCH 2018 PR BUYER’S GUIDE 4media Group continued advance business and communica - M|A|R|C Research , 7850 North Belt Line agency that gets you closer to the tions strategy. Our research experts Rd., Irving, TX, 75063. 800/884-6272. www.marcresearch.com. Merrill Dubrow, truth of the relationships that matter specialize in research that covers Pres. & CEO. between your customers and your public affairs topics or is designed for brands by exploring consumer public release (including thought behavior from in-depth qualitative leadership initiatives and PR perspectives. campaigns), as well as research for Intrinsic Insight Research specializes clients’ internal use guiding strategic in: communications and external rela - tions (including corporate reputation, News Exposure , 1765 N. Elston Ave., Ste. •Focus Groups 207, Chicago, IL, 60642. 312/685-2285. •New Product Development CSR, and issues management). In the United States, we offer a suite of [email protected]; •Product Testing www.NewsExposure.com. •In-depth Interviews cost-effective, fast turn-around tools for professionals in public affairs, •Ethnography Nielsen , 85 Broad St., New York, NY, communications, and PR, including a •Employee Value Propositions 10004. 646/654-5000. www.nielsen.com. •Case Studies 24-hour “Fast Answers” omnibus survey solution, passive digital •Observation ORC International , Worldwide •Semiotics tracking, and representative online Headquarters, 902 Carnegie Center, #220, 4media-group.com | 888.890.8066 samples. We conduct high-quality Princeton, NJ, 08540. 800/444-4672. surveys in the U.S. via our proprietary www.orcinternational.com. Stacy Lee, CFO. Burke Marketing Research Inc. , 500 W. KnowledgePanel ® the largest, most 7th St., Cincinnati, OH, 45203. 513/241- established, and most flexible online PRIME Research , 275 Seventh Ave., #706, 5663. www.burke.com. Jeff Miller, CEO. research panel that uses probability- New York, NY, 10001. 212/981-1175. based recruiting to provide robust [email protected]; Cogent Reports, Market Strategies representative online samples. www.prime-research.com. Int’l , 1740 College Parkway, Livonia, MI, KnowledgePanel ® studies meet the Mark Weiner, CEO, Americas. 48152. 734/542-7600. www.marketstrate - high standards expected by marquee gies.com. Andrew Morrison, Chmn., media outlets, including our polling Proof Advertising , 114 W. 7th St., #500, CEO. partner, the Associated Press. In Austin, TX, 78701. 512/345-6658. addition to customized research [email protected]; Creative Civilizations , 421 6th St., San solutions, our global products include www.proof-advertising.com. Antonio, TX, 78215. 210/227-1999. the Anholt-GfK Nation/City Brands Bryan Christian, Pres. www.ccagency.com. Gisela Girard, Index SM syndicated studies that Pres./COO. gauge perceptions of countries and REPASS Research • Strategic cities around the world. Our team Consulting , 4555 Lake Forest Dr., Suite evolve24 , 530 Maryville Center Dr., #250, has expertise in executing complex 194, Cincinnati, OH, 45242. 513/772- St. Louis, MO, 63041. 314/225-2310. research designs, developing custom 1600. [email protected]; www.repass - www.evolve24.com. Anthony Sardella, panels, and surveying hard-to-reach inc.com. Rex Repass, CEO. CEO. or elite populations around the world. SSRS , 1 Braxton Way, #125, Glen Mills, Gallup Inc. , The Gallup Bldg., 901 F St., Google , 1600 Ampitheatre Pkwy., Mountain PA, 19342. 484/840-4300. www.ssrs.com. N.W., Washington, DC, 20004. 202/715- View, CA, 94043. www.google.com. Melissa Herrmann, Pres. 3030. www.gallup.com. Jim Clifton, Larry Page and Sergey Brin, Co-Founders. Chmn. & CEO. Standard & Poor’s Global Ratings , 55 History Associates , 300 North Stonestreet Water St., New York, NY, 10041. Ave., Rockville, MD, 20850. 301/279-9697. 212/438-2000. www.historyassociates.com. www.standardandpoors.com. Anne Strong, Mktg. Dir. Satellite Media Tours J.D. Power & Associates , 2625 Townsgate Rd., #100, Westlake Village, CA, 91361. 805/418-8000; fax: 805/418- GfK , 200 Liberty St., 4th flr., New York, 8900. [email protected]; NY, 10281. 212/240-5300. www.gfk.com. www.jdpower.com. Finbarr O’Neill, Pres. Kantar Futures , 1300 Environ Way, 4media Group 888-890-8066 GfK’s Social and Strategic Chapel Hill, NC, 27517. 919/932-8858. 4media-group.com. Research team globally provides www.thefuturescompany.com. high-quality public opinion polling and Kevin Brown, North American CEO. 4media Group is a strategic, social research for commercial, full-service market research and government and academic clients. MaritzCX , 3451 North Triumph Blvd.. communications group offering Our research yields insights to inform 6th Flr., Lehi, UT, 84043. 385/695-2800. specialist expertise within a united public debate and policy, meet www.maritzcx.com. Michael Sinoway, collective including broadcast PR, regulatory reporting requirements, or Pres. & CEO. digital PR and market research. We

68 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE SATELLITE MEDIA TOURS provide you with a targeted plan that as live and branded video experts. will connect your brand with your We work internally and externally with target audience. The wealth of all-in creative, strategic campaign experience and media contacts management, production, post-pro - allows us to deliver meaningful duction, and intelligent distribution for results over all forms of media. many of the world’s most successful Auritt Communications Group , New One of 4media Group’s specialties brands. York, NY. 212/302-6230. [email protected]; is Satellite Media Tours (SMTs), a www.auritt.com. Joan Auritt, Pres. broadcast PR tactic utilized to Follow us: efficiently share key messages LinkedIn http://linkedin.com/company/ Auritt Communications Group, a through a series of back-to-back aka-media-inc- full-service PR production company interviews via satellite within a given Twitter @AKAMEDIAINC provides creative multi-platform solu - time window in a single morning or Facebook/AKAMEDIAINC tions for our clients’ specific needs. day. Our focus is on maximizing Expert and experienced in food and earned placement in target markets. •Video Content Strategy, Production nutrition, consumer, healthcare, This will allow you to maximize and Distribution entertainment, publishing, finance, outreach for the brand and efficiently •Live Video Streaming Events tech— our producers partner with you use your spokesperson’s valuable time. (Global CEO Town Halls) to find the most effective story to tell. 4media Group also specializes in: •Integrated Satellite Media Tours Our close, enduring relationships with •Radio Media Tours (SMT/RMT/IMT) the media result in the highest quality •Internet Media Tours •Brand Journalism and Video bookings. Our creatively designed, •B-roll & Bites Distribution Storytelling cost-effective production packages •Video Content •Internet Media Tours, Radio Media grow brand awareness, reaching •Market Research Tours and ANRs influencers and targeted audiences in •PR Surveys •Guaranteed Impressions prime media markets. Through Once hired, we start with a kick-off •Highlights Reels, Sizzle Reels, carefully honed strategy and skilled call with all stakeholders. This Award-Entry Videos execution, our team of media experts ensures alignment of goals and •Video Editing, Audio, Graphics and network-credentialed producers messaging. Then, we draft media delivers promised results. materials and when they are and Effects (Sizzle Reels) What we do : approved, media pitching and •Content for Video, Radio, Web, TV •Video Production for Broadcast, booking begins. Booking updates are and Social Media Campaigns Web, Corporate Events, Training issued daily or weekly until the day of •TV Satellite, Radio, Online Media the tour. A full project report is given Video Content Strategy, Tours post-tour. From media training your Production and Distribution •Integrated Media Tours spokesperson to set design, we can Our clients use video to engage, •Partner Media Tours handle all the details in between. entertain and educate. We add value •Media Training Are you planning a Spanish with common sense, humor, and •Social Media Campaigns Satellite Media Tour? major brand experience. •Webcasts and Live Streamed We can help with that too! Interactive Events Contact Us! Live Video Streaming Events We excel in live streaming produc - •Video, Audio, Multimedia News A-1 Broadcast , 2030 Powers Ferry Rd., SE , tions from challenging locations. CEOs Releases Suite 400, Atlanta, GA, 30339. 770/790- love our strategic, cost-effective •B-Roll Packages 3690 ext. 175. www.A-1Broadcast.com. approach to Global Town Halls. •PSAs Beverly Brunston, Pres. of Sales. Satellite Media Tours (SMT/RMT/IMT) We connect your story, your star and your location to reach millions of people with earned engagement and Broadcast Direct Communications Inc. , guaranteed results. 130 Shore Rd., Suite 185, Port Washington, NY, 11050. [email protected]; AKA MEDIA INC. , 171 North Aberdeen, [email protected]. Suite 500, Chicago, IL, 60607. 800/996- Irene Minett, 516/570-2369, Patti Kresner, 631/757-9630. 9432. [email protected]; Artisan Production House , 110 East www.akamediainc.com. Jason Vargas, 25th St., Floor 2, New York, NY, 10010. Broadcast Direct Communications, Managing Partner. 347/351-4804. erin@artisanproduction - Inc. specializes in media relations for: •Satellite Media Tours We are the video-first solution for house.com; kara@artisanproduction - •Radio Media Tours your communication needs. house.com; www.artisanproduction - house.com. Erin Lahey Schwitter, •In-Market Tours AKA is an award-winning video Producer/Partner; Kara Leibowitz, •The Web content shop recognized worldwide Producer/Partner. Continued at top of next page

3 69 JANUARY 2018 WWW.ODWYERPR.COM SATELLITE MEDIA TOURS 2018 PR BUYER’S GUIDE As television, radio and internet Murray Hill Studios , 248 East 35th St., professionals, we offer media strategy, New York, NY, 10016. 212/889-4200; fax: creative writing and pitching, strong 212/889-9413. Ourteam@murrayhillstu - media relationships and over 30 dios.com; www.murrayhillstudios.com. years of experience in broadcast DNA, DIETRICH NELSON & Contact: Jahaneen Johnsen. public relations. ASSOCIATES , 1008 Cole Ave., #3200i, Los Angeles, CA, 90038. 323/309-3314. See full listing under Webcasting. Also: 200 W. Portland Street, #1213, Phoenix, AZ 85003. [email protected]. National Press Club , 529 14th St., N.W., Washington, DC, 20045. 202/662-7541. DNA has over 30 years of experience [email protected]; www.press.org/studios. and offers expert advice, strategic planning, quality production and See full listing under Special Events. CB Radio Tours , 37 West 37th St., 12th distribution for all your traditional flr., New York, NY, 10018. 212/629-6532. broadcast and online and social [email protected]; media. Please call or email for quotes. www.cbradiotours.com. Mike Zirinsky.

CB Radio Media Tours combines Gourvitz Communications Inc. , 142 W. the best in breed: a proven media 57th St., 11th flr., New York, NY, 10019. relations team, seasoned audio and 212/730-4807. www.gourvitzcommunications.com. mixing engineers and a brand new Paul Gourvitz, Pres. penthouse recording facility in NYC. PREMIERETV , 200 Spectrum Center You bring the spokesperson and we’ll Dr., Suite 300, Irvine, CA, 92618. book back-to-back radio interviews KEF Media , 1161 Concord Rd., Smyrna, 310/899-9090. [email protected]; and upload MP3 files to our FTP GA, 30080. 404/605-0009. www.premieretv.com. Shayne Fraeke, CEO. site for you to present to your client. www.kefmedia.com. Kevin Foley, CEO. For digitally-focused clients, we now 25+ YEARS OF EXPERIENCE, offer Podcast Media Tours (PMTs). Liv Davick Communications and UNMATCHED EXPERTISE, EXCEP - English and Multilingual Audio News Strategic Marketing, Inc. , 9903 Santa TIONAL CLIENT SERVICE Releases (ANRs) also available as a Monica Blvd., Beverly Hills, CA, 90212. la carte items. 310/721-9646. [email protected]; PREMIERE TV delivers outstanding [email protected]; www.livdavick.com. Satellite Media Tours to clients Liv Davick, Pres. across the U.S. and around the globe. Whether your SMT originates See full listing under Radio. from a TV studio, a hotel room, a desert, or any remote location, D S Simon Media , 229 West 36th St., 9th Live Star Entertainment , 379 Park Ave. PREMIERE TV ’s media and produc - flr., New York, NY, 10018. 212/736-2727. South, 4th flr., New York, NY, 10016. 212/ tion teams always deliver with profes - [email protected]; www.dssimon.com. 505-7666.www.livestar-entertainment.com. sionalism, diligence, and creativity. Doug Simon, Pres. & CEO. Eric Drath. Our media experts are trusted by D S Simon Media has been a the top newsroom producers in the leader in influencer marketing for 30 Lyons PR , 10410 N. Kensington Pkwy., industry. We maintain strong relation - years helping brands and organiza - Suite 305, Kensington, MD, 20895. ships with all the national networks tions turn their experts and leaders 301/942-1306. www.lyonspr.com. and newsfeeds, top market local into influencers, create awareness for Dan Lyons, Pres. affiliates, and independent and their campaigns and initiatives, win regional cable outlets. the competition for attention at trade Marquis Digital Media , 18345 Ventura As a result, you get the best shows, and connect one on one with Blvd., Suite 400, Tarzana, CA, 91356. 818/ line-ups for your SMT. KOLs, prospects, partners and 600-8770. [email protected]; Additional PREMIERE TV specialties media. Spokespeople from leading www.marquisdigital.com. Jeff Shulman. include: brands and non-profits get exposure •Satellite Media Tours on television and online media Media Connect , formerly Planned •Press Junkets through Influencer Media Tours, Television Arts, 301 E. 57th St., 4th flr., •Digital Media Tours Video Series, Media Packages and New York, NY, 10022. 212/715-1600. •Radio Media Tours Junkets. The company is also the www.media-connect.com. •Audio News Releases mastermind behind the new awards David Hahn, Mng. Dir. •Creative Video Production / program called The SPOKEies™ “Highlight Reels” which are the PR industry’s first Moldow Communications LLC , 22 •Broadcast & Digital Distribution awards program to specifically honor Knollwood Terrace, Caldwell, NJ, 07006. •B-Roll Packages corporate, brand and non-profit 201/519-3075. •ENG Crews spokespeople in a wide variety of [email protected]; •On-Air Radio Promotions categories. To find out more, got to www.moldowcommunications.com. •International Services www.spokeies.com Jim Moldow, President. •Webcasting

70 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE SATELLITE MEDIA TOURS Contact us for references, quotes, Moreover, we script, produce, and or information on an integrated distribute targeted audio news releases broadcast publicity strategy that to the nation’s largest radio networks accommodates your budget. with the best “guaranteed-placement” in the industry. In addition, Strauss Media provides: •Audio Actuality Pitching and Strauss Media Strategies, Inc. , 529 14th Placement Systems St., N.W., #1163, Nat’l Press Bldg., •Radio Promotions Prime Time Media , Studios in Los Washington, DC, 20045. 202/638-0200; •Public Service Announcements Angeles, New York City, Chicago, San fax: 202/638-0400. [email protected]; •Audio and Video Podcasts Francisco, Toronto, Vancouver, London. www.straussmedia.com. Richard Strauss, •Radio Advertising Production and 310/709-1109. [email protected]; Pres. Placement www.prime-timemedia.com. 262 West 38th St., Suite 803, New York, •Live Remote Broadcasts Neisha Cohen, Founder/Owner. NY 10018. 212/302-1234 •Customized Broadcast E-mailing [email protected] (with our database of 12,000+ radio Prime Time Media is one of the www.straussmedia.com and television outlets, stations and most trusted organizations in the Richard Strauss, Pres. show contacts) industry. We’ve learned a little •Satellite Uplinks and Downlinks something from our 25 years in the Los Angeles, CA •Media Training business. We excel at media rela - 626/794-1350 tions, media distribution, and all [email protected] Among the hundreds of clients we forms of broadcast and digital com - www.straussmedia.com have worked with, we routinely work munications. We create strategies Richard Strauss, Pres. with political groups such as the and solutions to help brands, agen - DNC; advocacy groups like the Sierra cies, all sectors of entertainment, Celebrating our 22nd anniversary Club; award-winning PR firms like publishing, sports, health, beauty, and 22 years of excellence in 2018, Burson-Marsteller, Edelman, Porter Novelli, MSLGroup, Hager Sharp and lifestyle, garner mass media impres - Strauss Media Strategies, Inc., is the sions. nation’s premier public relations, APCO; non-profit clients like Safe As former network TV producers at communications, and strategy firm Kids Worldwide, the American Jewish the highest rated network morning specializing in television and Committee (AJC) and the National and late-night programs, we know radio. Not just another “crank it out Safety Council; government agencies how producers think and what booking service,” Strauss Media like the Dept. of Veterans Affairs; they want. Strategies works closely with its associations such as the US •Satellite Media Tours, Co-Op Tours clients to develop campaign-specific Conference of Mayors, National Law •Internet Tours strategies and tactics that get results. Enforcement Officers Memorial Fund •Digital Media Tours Collectively, our staff brings more (NLEOMF) and No Labels; large- •Radio Tours than 175 years of broadcast experi - scale events such as the Clinton •Webcasting ence and judgment to our clients, and Global Initiative and the major auto •Satellite Feeds has booked tens of thousands of shows; major companies like Uber, •In-Studio Media Placement interviews throughout our company Facebook, and General Motors; and Along with longstanding relation - history with a strong commitment to we have worked on dozens of local, ships with decision-makers in all quality. state and federal political campaigns. media we position you for success. Strauss Media specializes in book - The company is also proud to be on We coordinate every project with ing television satellite media tours the official GSA Schedule. detail, professionalism, diligence, and with local stations, national broadcast When your campaign calls for creativity. We get you the best media and cable networks, network feeder television and radio, Strauss Media placement for your message and services, and syndicated programs. Strategies delivers the absolute within your budget. Plus, we target We expertly manage your SMT and best results in the industry. You’ll and get the largest audience and provide a complete solution including enjoy working with our friendly staff of amass the most media impres - the booking of all of the interviews, experienced public relations media sions for you. studio rental and equipment, satellite professionals. Contact us today to That’s our job. uplink, make-up and catering services, discuss a customized solution and all of the technical and production for your next broadcast outreach needs to make your SMT the most campaign! successful it can be. We also specialize in booking radio tours with national news networks, nationally syndicated shows, statewide, regional, and local radio outlets in each of the nation’s nearly Synaptic Digital, a Definition 6 company , 300 radio markets. Strauss Media 79 Fifth Ave., New York, NY, 10003. 212/ also conducts radio and television 682-8300. [email protected]; ground tours. www.synapticdigital.com.

3 71 JANUARY 2018 WWW.ODWYERPR.COM SATELLITE MEDIA TOURS 2018 PR BUYER’S GUIDE Satellite Media Tours (SMT/RMT/IMT) THUNK! Media. Inc. , 376 15th Street, We connect your story, your star Brooklyn, NY, 11215. 917/658-9932. and your location to reach millions of [email protected]; people with earned engagement and www.thunkmedia.com. Robin DeAngelis. guaranteed results.

SPECIALIZING IN CO-OP & AKA MEDIA INC. , 171 North Aberdeen, Chraft PR , 515 S. Flower St., 36th flr., EXCLUSIVE SMTs: Suite 500, Chicago, IL, 60607. 800/996- Los Angeles, CA, 90071. 213/236-3613. 9432. [email protected]; [email protected]; www.chraftpr.com. Thunk!Media, Inc. delivers your www.akamediainc.com. Jason Vargas, Mina Trujillo. message to the audience you want to Managing Partner. target. Thunk!Media clients have D S Simon Media , 229 West 36th St., 9th flr., New York, NY, 10018. 212/736-2727. achieved impressive results through We are the video-first solution for [email protected]; www.dssimon.com. our innovative and creative co-op your communication needs. media tours. Our boutique service Doug Simon, Pres. & CEO. offers a personal touch and provides AKA is an award-winning video the highest quality production values See full listing under Satellite Media content shop recognized worldwide and top-market bookings — all deliv - Tours. as live and branded video experts. ered by the celebrity spokespeople major news outlets turn to for advice. We work internally and externally with Engage121 , 20 Glover Ave., 2nd flr., all-in creative, strategic campaign Norwalk, CT, 06850. 888/607-9101. VideoLink Inc. , 1230 Washington St., management, production, post-pro - West Newton, MA, 02465. 800/452-5565. duction, and intelligent distribution for Facebook , 1 Hacker Way, Menlo Park, www.videolinktv.com. many of the world’s most successful CA, 94025. www.facebook.com. Mark brands. Zuckerberg, Founder & Chmn. Search Engine Follow us: Optimization LinkedIn http://linkedin.com/company/ aka-media-inc- Alan Morgan Group , 17304 Preston Rd, Twitter @AKAMEDIAINC #800A, Dallas, TX, 75252. 866/805-3494. Feintuch Communications , 245 Park Facebook/AKAMEDIAINC [email protected]; Ave., 39th flr., New York, NY, 10167. www.alanmorgangroup.com. 212/808-4900. [email protected]; Jonathan Smith, Mng. Partner. •Video Content Strategy, Production www.feintuchcommunications.com. and Distribution Henry Feintuch, President. InternetReputation.com , 100 S. Fillmore •Live Video Streaming Events St. #5, Denver, CO, 80206. 720/943-7021. (Global CEO Town Halls) Chatter about your company is [email protected]; •Integrated Satellite Media Tours happening across the web, so why www.internetreputation.com. (SMT/RMT/IMT) not join the conversation? •Brand Journalism and Video Feintuch Communications offers a Storytelling comprehensive solution for b-to-b •Internet Media Tours, Radio Media companies looking to incorporate or Tours and ANRs enhance their social media presence •Guaranteed Impressions in their marketing arsenal. Each •Highlights Reels, Sizzle Reels, program is designed to support the Award-Entry Videos company’s business objectives and Monument Optimization , Washington, •Video Editing, Audio, Graphics PR/marketing goals. Programs DC. 202/904-5763. and Effects (Sizzle Reels) include an analysis of the current [email protected]; •Content for Video, Radio, Web, TV industry landscape and competitors; www.monumentoptimization.com. and Social Media Campaigns John Stewart, Pres. a calendar of planned updates; content creation; community building Monument Optimization helps Video Content Strategy, and management; and measurement. organizations achieve their goals Production and Distribution Let us help you strategically online through an analytics-based Our clients use video to engage, communicate with clients, prospects, approach to search engine marketing entertain and educate. We add value partners, employees, journalists and and online reputation management. with common sense, humor, and those impacted by the company. major brand experience. Social Media Live Video Streaming Events Agility PR Solutions , 319 McRae Ave., We excel in live streaming produc - Google+ , 1600 Amphitheatre Parkway, #500, Ottawa, Ontario, K1Z 0B9, Canada. tions from challenging locations. CEOs Mountain View, CA, 94043. 866/545-3745. www.agilitypr.com. Chris love our strategic, cost-effective www.plus.google.com. Larry Page and Morrison, Sr. VP, Global Services. approach to Global Town Halls. Sergey Brin, Co-Founders.

72 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE SPECIAL EVENTS Hunter Public Relations , 41 Madison Deltek , 2291 Wood Oak Dr., Herndon, VA, Keppler Speakers , 3030 Clarendon Ave., 5th flr., New York, NY, 10010. 20171. 800/456-2009. www.deltek.com. Blvd., 7th flr., Arlington, VA, 22201. 703/ 212/679-6600. www.hunterpr.com. Michael Corkery, Pres. & CEO. 516-4000. [email protected]; Grace Leong, Mng. Partner. www.kepplerspeakers.com. Hypefactors , [email protected]; Jim Keppler, Pres. Instagram , 1 Hacker Way, Menlo Park, www.hypefactors.com. CA, 94025. www.instagram.com. Kevin Leading Authorities Inc. , 1725 I St., Systrom, CEO and Co-Founder, Mike IPR Software , 16501 Ventura Blvd., NW, #200, Washington, DC, 20006. 800- Krieger, CTO and Co-Founder. #424, Encino, CA, 91436. 800/514-1897. SPEAKER. www.leadingauthorities.com. www.iprsoftware.com. JD Bowles, LinkedIn , 1000 West Maude Ave., President & CEO. National Speakers Bureau , 14047 W. Sunnyvale, CA, 94085. Petronella Dr., #102, Libertyville, IL, www.linkedin.com. Jeff Weiner, CEO. LoginRadius , 1281 West Georgia Street, 60048. 847/295-1122. #200, Vancouver, BC, Canada, V6E 3J7. www.nationalspeakers.com. Magnify Digital , 680 B Leg-In-Boot 844/625-8889. www.loginradius.com. Brian Palmer, Pres. Square, Vancouver, BC, V5Z 4B4, Rakesh Soni, CEO. Canada. 604/879-7770. www.magnifydig - Royce Carlton Inc. , 866 United Nations ital.com. Moyra Rodger, CEO. Queue Associates , 420 Lexington Ave., Plaza, Suite 587, New York, NY, 10017- #300, New York, NY, 10170. 212/269- 1880. 212/355-7700. www.roycecarlton.com. 1313. Jeff Goldstein, Mng. Dir. Carlton S. Sedgeley, Pres.

TEKGROUP Int’l Inc. , Ft. Lauderdale, Speakers On Healthcare , 10870 N.W. Marketing Maven , 2390 C Las Posas FL. 954/351-5554; fax: 954/351-9099. Laurinda Ct., Portland, OR, 97229. Rd., #479, Camarillo, CA, 93010. 310/ 994- www.tekgroup.com. Steve Momorella, 503/345-9164. 7380. [email protected]; Founder. [email protected]; www.marketingmaven.com. www.speakersonhealthcare.com. Lindsey Carnett, Pres. Speakers Service Jo Cavender, Pres. Marketing Maven is not your typical (Talent) Washington Speakers Bureau , 1663 PR firm. With origins in direct Prince St., Alexandria, VA, 22314. 703/684- American Program Bureau, Inc. , One response public relations, Marketing 0555. www.washingtonspeakers.com. Gateway Center, #751, Newton, MA, Harry Rhoads, Jr., Christine Farrell, Maven utilizes advanced metrics to 02458. 800/225-4575; 617/614-1600. Co-CEOs. measure their clients’ marketing www.apbspeakers.com. Robert P. Walker, reach and provide valuable competi - Pres. & CEO. tive analysis. Their client campaigns World Class Speakers & Entertainers , have won national awards for driving Capitol City Speakers Bureau , 1620 5200 Kanan Rd., #210, Agoura Hills, CA, revenue upon launching. Social media South 5th St., Springfield, IL, 62703. 91301. 818/991-5400. www.wcspeakers.com. services include content, promotions 800/397-3183; fax: 217/544-1496. Joseph I. Kessler, Pres. and advertising to drive engagement [email protected]; and sales. Blogger and influencer www.capcityspeakers.com; Special Events relations are also available services. www.speakersfornurses.com; www.speakingofsports.com. ARTHOUSE.NYC , 138 Sullivan St., Pinterest , 808 Brannan St., San Francisco, Mike Klemm, Pres. New York, NY, 10003. 800/420-5990. CA, 94103. www.pinterest.com. [email protected]; www.arthouse.nyc. Ben Silbermann, Evan Sharp, Paul Sciarra, D S Simon Media , 229 West 36th St., 9th Susannah Perlman. Co-Founders. flr., New York, NY, 10018. 212/736-2727. [email protected]; www.dssimon.com. August Jackson , Campaign Launch Quinn & Co. Public Relations , 48 W. Doug Simon, Pres. & CEO. Events, Conferences, 3 East Read St., 38th St., Penthouse, New York, NY, Baltimore, MD, 21202. 410/727-5575. 10018. 212/868-1900. www.quinn.pr. See full listing under Satellite Media www.augustjackson.com. Florence Quinn. Tours. Conference Board, The , 845 Third Ave., Twitter , 1355 Market St., San Francisco, Eagles Talent Connection , 57 West South Orange Ave., South Orange, NJ, 07079. New York, NY, 10022. 212/759-0900. CA, 94103. www.twitter.com. www.conference-board.org. Jack Dorsey, CEO. 973/313-9800. [email protected]; www.eaglestalent.com. Esther Eagles, Pres. Jonathan Spector, CEO.

Greater Talent Network , 437 Fifth Ave., Corporate Events , 7431 114th Ave. No. New York, NY, 10016. 212/645-4200. #102, Largo, FL, 33773. 727/548-7200. www.greatertalent.com. Don R. Epstein, [email protected]; Software CEO. www.corporateeventsandexpos.com.

ClickTime , 282 2nd St., 4th flr., San Harry Walker Agency , 355 Lexington CW& Co. , 152 Madison Ave., #906, Francisco, CA, 94105. 415/684-1180. Ave., 21st flr., New York, NY, 10017. New York, NY, 10016. 212/379-4024. [email protected]; 646/227-4900; fax: 646/227-4901. [email protected]; www.clicktime.com/pr. David Klein. www.harrywalker.com. Don Walker, Pres. www.cwandco.com. Carrie Waible.

3 73 JANUARY 2018 WWW.ODWYERPR.COM SPECIAL EVENTS 2018 PR BUYER’S GUIDE Editor Showcase , New York, NY, 10036. Synergy Events , 802 West Park Ave., •Internet Media Tours, Radio Media 619/312-1212. www.editorshowcase.com. #224, Ocean, NJ, 07712. 732/493-4210. Tours and ANRs Caitlin Purkey, Sr. Event Coordinator. www.synergyevents.com. •Guaranteed Impressions Peter Hurley, Pres. •Highlights Reels, Sizzle Reels, Event Planners Plus! , 80 Wall St., Suite Award-Entry Videos Very Special Events , 12182-B Royal 720, New York, NY, 10005. 212/571-6559. •Video Editing, Audio, Graphics Birkdale Row, San Diego, CA, 92128. www.eventplannersplus.com. and Effects (Sizzle Reels) 858/485-1171; fax: 858/485-0389. Debert Cook, Pres./CEO. •Content for Video, Radio, Web, TV www.veryspecialevents.com. and Social Media Campaigns Nancy Walters, Pres. Eventage , 18 South Orange Ave., 3rd flr., South Orange, NJ, 07079. 973/530-3900. VISTA Worldlink , 73 SW 12th Ave., #104, Video Content Strategy, www.eventage.net. Matt Glass, Partner. Dania Beach, FL, 33004. 954/838-0900. Production and Distribution www.vistaworldlink.com. Our clients use video to engage, Roy Liemer, CEO. entertain and educate. We add value IEG LLC , 350 North Orleans St, #1200, with common sense, humor, and Chicago, IL, 60654. 312/944-1727. major brand experience. [email protected]; Television (TV) www.sponsorship.com. Production Live Video Streaming Events We excel in live streaming produc - MVP Collaborative , 1751 E. Lincoln 5K Productions , 11111 Biscayne Blvd., tions from challenging locations. CEOs Ave., Madison Heights, MI, 48071. #2104,, Miami, FL, 33181. 786/519-1880. love our strategic, cost-effective 248/591-5100. www.mvpcollaborative.com. [email protected]; www.5kpro - approach to Global Town Halls. ductions.com. Greg Clark. Satellite Media Tours (SMT/RMT/IMT) We connect your story, your star and your location to reach millions of people with earned engagement and guaranteed results. National Press Club , 529 14th St., N.W., Washington, DC, 20045. 202/662-7587. Associated Press, The , 200 Liberty St., [email protected]; www.press.org/host. AKA MEDIA INC. , 171 North Aberdeen, New York, NY, 10281. 212/621-1500. Suite 500, Chicago, IL, 60607. 800/996- [email protected]; www.ap.org. The National Press Club has been 9432. [email protected]; Elisabeth Sugy. home to Washington’s biggest news, www.akamediainc.com. Jason Vargas, business and social events Managing Partner. Cover Edge Television News Service , since 1908. Located in the heart of 4325 Dean Martin Dr., #375, Las Vegas, Washington, DC between The White We are the video-first solution for NV, 89103. 800/822-6397. House and Capitol Hill, The National your communication needs. [email protected]; Press Club hosts more than 2,500 www.coveredge.com. news, business and social events AKA is an award-winning video Rich Travis, Pres. annually. If you are looking for a content shop recognized worldwide unique venue that exudes class, as live and branded video experts. attracts attention, is easy to get We work internally and externally with to and knows how to make your event all-in creative, strategic campaign a huge success from start to finish, management, production, post-pro - host your next event at The National duction, and intelligent distribution for Press Club. many of the world’s most successful D S Simon Media , 229 West 36th St., 9th brands. flr., New York, NY, 10018. 212/736-2727. nVision , 102 Madison Ave., 8th flr., [email protected]; www.dssimon.com. New York, NY, 10016. 212/947-9095. Follow us: Doug Simon, Pres. & CEO. www.nvision-ny.com. LinkedIn http://linkedin.com/company/ Michael Magnani, Pres. & CEO. aka-media-inc- D S Simon Media has been a Twitter @AKAMEDIAINC leader in influencer marketing for 30 Facebook/AKAMEDIAINC years helping brands and organiza - Paulette Wolf Events & Entertainment , tions turn their experts and leaders 1165 N. Clark St., #613, Chicago, IL, •Video Content Strategy, Production into influencers, create awareness for 60610. 312/981-2600. www.pwe-e.com. and Distribution their campaigns and initiatives, win Adam Lombardo, Pres. •Live Video Streaming Events the competition for attention at trade (Global CEO Town Halls) shows, and connect one on one with Regatta Inc. , 33 Irving Place, 3rd flr., •Integrated Satellite Media Tours KOLs, prospects, partners and New York, NY, 10003. 212/475-1290. (SMT/RMT/IMT) media. Spokespeople from leading www.regattanyc.com. •Brand Journalism and Video brands and non-profits get exposure Sam Kaufman, Founder. Storytelling on television and online media

74 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE VIDEO through Influencer Media Tours, •ENG Crews Video Video Series, Media Packages and •On-Air Radio Promotions Junkets. The company is also the •International Services mastermind behind the new awards •Webcasting program called The SPOKEies™ Contact us for references, quotes, which are the PR industry’s first or information on how our production awards program to specifically honor experts can maximize your PR ROI! corporate, brand and non-profit spokespeople in a wide variety of cat - RPM Media Inc. , 5-28 51st Ave., Long egories. To find out more, got to Island City, NY, 11101. 718/729-2408. 4C4 Media, LLC 212/334-2164. www.spokeies.com www.rpmmedia.com. Roberto Mitrotti. [email protected]; www.4c4media.com. Mark Haefeli, Robert S. Gregory, Chris McHattie, Esq.

4C4Media acquired Mark Haefeli Murray Hill Studios , 248 East 35th St., Productions, an Emmy Award New York, NY, 10016. 212/889-4200; Winning production and content fax: 212/889-9413. development company, in November [email protected]; of 2016. We look forward to 2018 www.murrayhillstudios.com. being equally as successful as this Contact: Jahaneen Johnsen. Strauss Media Strategies, Inc. , 529 14th past year. St., N.W., #1163, Nat’l Press Bldg., In keeping with the twenty five year, Washington, DC, 20045. 202/638-0200; See full listing under Webcasting. MHP formula for success, 4C4Media fax: 202/638-0400. [email protected]; will continue to deliver the highest www.straussmedia.com. Richard Strauss, Parallax Productions Inc. , 119 Braintree quality productions. 4C4 also prac - Pres. St., Boston, MA, 02134. 617/787-1415. tices multi-platform content produc - www.parallaxproductions.com. 262 West 38th St., Suite 803, New York, tion and distribution to optimize our NY 10018. 212/302-1234 clients media assets to their fullest [email protected] potential. www.straussmedia.com We produce: Richard Strauss, Pres. •EPKs •Documentaries Los Angeles, CA •Commercials 626/794-1350 •Satellite Media Tours [email protected] •Sizzle Reels www.straussmedia.com •Multi-Camera Events PREMIERETV , 200 Spectrum Center Richard Strauss, Pres. Dr., Suite 300, Irvine, CA, 92618. •Live Streaming 310/899-9090. [email protected]; See full listing under SMTs and •Digital Distribution www.premieretv.com. Shayne Fraeke, CEO. Radio. •Virtual Reality Production Clients include: Live Nation, Beyonce, HBO, Bayer Pharmaceuti- OUTSTANDING PRODUCTION cals, U2, Paul McCartney, Universal FOR TV, FILM, BROADCAST, AND Translation Services Music Group, Warner Brothers THE INTERNET. Records and Rogers & Cowan and PREMIERE TV ’s talented team of Iverson Language Assocs. Inc., Div. of more...(list available upon request). production experts can deliver a full TransPerfect , 111 W. Pleasant St., #102, range of services, from B-roll shoots Milwaukee, WI, 53212. 414/271-1144. and EPKs to press conferences, Leroy Pederson, Division Mgr. remotes, and highlight reels. With over 25 years of experience, PREMIERE TV coordinates every Language Bank , 34W056 Wagner Rd., detail of TV production with profes - Batavia, IL, 60510. 630/406-1277; fax: sionalism, diligence, and creativity. 630/406-0917. [email protected]; www.language-bank.com. Dennis Merritt. Additional PREMIERE TV specialties include: AKA MEDIA INC. , 171 North Aberdeen, •Satellite Media Tours O’Sullivan Comms. , 1 Fairfield Crescent, Suite 500, Chicago, IL, 60607. 800/996- •Press Junkets West Caldwell, NJ, 07006. 973/227-5112. 9432. [email protected]; •Digital Media Tours [email protected]; www.akamediainc.com. Jason Vargas, •Radio Media Tours www.oneworldonestop.com. Managing Partner. •Audio News Releases •Creative Video Production / We are the video-first solution for “Highlight Reels” your communication needs. •Broadcast & Digital Distribution AKA is an award-winning video •B-Roll Packages Continued at top of next page

3 75 JANUARY 2018 WWW.ODWYERPR.COM VIDEO 2018 PR BUYER’S GUIDE AKA MEDIA INC. continued Artisan Production House , 110 East Bader TV News , 25 W. 52nd St., 16th content shop recognized worldwide 25th St., Floor 2, New York, NY, 10010. flr., New York, NY, 10019. 212/744-5380. 347/351-4804. [email protected]; www.badertv.com. as live and branded video experts. [email protected]; Mike Leventhal, Sr. Exec. VP & Mng. We work internally and externally with [email protected]; Editor. all-in creative, strategic campaign www.artisanproductionhouse.com. management, production, post-pro - Erin Lahey Schwitter, Producer/Partner; Boom Broadcast & Media Relations , 4 duction, and intelligent distribution for Kara Leibowitz, Producer/Partner. Hill Spruce, Littleton, CO, 80127. many of the world’s most successful 303/904-2100. [email protected]; brands. Associated Press, The , 200 Liberty St., www.boombroadcast.com. New York, NY, 10281. 212/621-1500. Barbara Gutjahr, Joan Winkler, Founding Follow us: [email protected]; www.ap.org. Partners. LinkedIn http://linkedin.com/company/ Elisabeth Sugy. aka-media-inc- Broad Street Productions , 242 W. 30 St., Twitter @AKAMEDIAINC Audio Productions Inc. , 914 18th Ave 2nd flr., New York, NY, 10001. 212/780- Facebook/AKAMEDIAINC South, Nashville, TN, 37212. 615/321- 5700. [email protected]; 3612. [email protected]; www.broadstreet.com. •Video Content Strategy, Production www.audioproductions.com. Mark Baltazar, CEO & Mng. Partner. and Distribution Jim Reyland, Pres. •Live Video Streaming Events Broadcast Productions , 44 Beechwood (Global CEO Town Halls) Dr., Robbinsville, NJ, 08691. 609/443-1199. •Integrated Satellite Media Tours Dick Cunningham, Pres. (SMT/RMT/IMT) •Brand Journalism and Video Center City Film & Video , 1501 - 1503 Storytelling Walnut St., Philadelphia, PA, 19102. •Internet Media Tours, Radio Media Auritt Communications Group , New 215/568-4134. [email protected]; Tours and ANRs York, NY. 212/302-6230. [email protected]; www.ccfv.com. •Guaranteed Impressions www.auritt.com. Joan Auritt, Pres. Jordan Schwartz, CEO. •Highlights Reels, Sizzle Reels, Award-Entry Videos Auritt Communications Group, a Conus Archive, The , 3415 University •Video Editing, Audio, Graphics full-service PR production company Ave., St. Paul, MN, 55114. 651/642-4576. and Effects (Sizzle Reels) provides creative multi-platform solu - [email protected]; www.conus.com. •Content for Video, Radio, Web, TV tions for our clients’ specific needs. Chris Bridson, Sr. A/E. and Social Media Campaigns Expert and experienced in food and nutrition, consumer, healthcare, Cresta Creative , 1050 N State St., Chicago, IL, 60610. 312/944-4700. Video Content Strategy, entertainment, publishing, finance, tech— our producers partner with you www.crestacreative.com. Production and Distribution Debby Winans. Our clients use video to engage, to find the most effective story to tell. Our close, enduring relationships with entertain and educate. We add value Crews Control , 11820 West Market Pl., the media result in the highest quality with common sense, humor, and Ste. L, Fulton, MD, 20759. 301/604-1200; bookings. Our creatively designed, major brand experience. 800/545-CREW. [email protected]; cost-effective production packages www.crewscontrol.com. Andrea Keating, Live Video Streaming Events grow brand awareness, reaching Founder/CEO. We excel in live streaming produc - influencers and targeted audiences in tions from challenging locations. CEOs prime media markets. Through love our strategic, cost-effective carefully honed strategy and skilled approach to Global Town Halls. execution, our team of media experts and network-credentialed producers Satellite Media Tours delivers promised results. D S Simon Media , 229 West 36th St., 9th (SMT/RMT/IMT) What we do : flr., New York, NY, 10018. 212/736-2727. We connect your story, your star •Video Production for Broadcast, [email protected]; www.dssimon.com. and your location to reach millions of Web, Corporate Events, Training Doug Simon, Pres. & CEO. people with earned engagement and •TV Satellite, Radio, Online Media guaranteed results. Tours D S Simon Media has been a •Integrated Media Tours leader in influencer marketing for 30 •Partner Media Tours years helping brands and organiza - •Media Training tions turn their experts and leaders •Social Media Campaigns into influencers, create awareness for •Webcasts and Live Streamed their campaigns and initiatives, win Interactive Events the competition for attention at trade •Video, Audio, Multimedia News shows, and connect one on one with Releases KOLs, prospects, partners and •B-Roll Packages media. Spokespeople from leading •PSAs brands and non-profits get exposure

76 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE VIDEO on television and online media www.lovettproductions.com. Joseph F. tive video production experience, from through Influencer Media Tours, Lovett, Pres. concept to delivery, PREMIERE TV is Video Series, Media Packages and capable of handling every aspect of Junkets. The company is also the Mercury Labs , 3141 Locust St., St. your video. Our producers and pro - mastermind behind the new awards Louis, MO, 63103. 314/645-4244. mercu - duction teams have vast experiences program called The SPOKEies™ ry-labs.com. Angie Lawing, CEO. in television, film, documentaries, which are the PR industry’s first commercials, music videos, and awards program to specifically honor Murray Hill Studios , 248 East 35th St., digital advertising. New York, NY, 10016. 212/889-4200; fax: corporate, brand and non-profit Additional PREMIERE TV specialties spokespeople in a wide variety of cat - 212/889-9413. include: egories. To find out more, got to [email protected]; •Satellite Media Tours www.murrayhillstudios.com. www.spokeies.com •Press Junkets Contact: Jahaneen Johnsen. •Digital Media Tours •Radio Media Tours See full listing under Webcasting. •Audio News Releases National Press Club , 529 14th St., N.W., •Creative Video Production / Washington, DC, 20045. 202/662-7541. “Highlight Reels” •Broadcast & Digital Distribution DNA, DIETRICH NELSON & [email protected]; www.press.org/studios. •B-Roll Packages ASSOCIATES , 1008 Cole Ave., #3200i, •ENG Crews Los Angeles, CA, 90038. 323/309-3314. See full listing under Special •On-Air Radio Promotions Also: 200 W. Portland Street, #1213, Events. Phoenix, AZ 85003. [email protected]. •International Services Newscast US , 526 West 26th St., Suite •Webcasting Contact us for references, quotes, See full listing under SMTs. 515, New York, NY, 10001. 212/206- 0055. [email protected]; or information on how we can create Double R Productions , 1621 Connecticut www.newscastus.com. your next video! Ave., N.W., Ste. 400, Washington, DC, Jim Sulley, Director. 20009. 202/797-7777. Production Masters, Inc. , The Buhl [email protected]; NewsWatch , 11166 Fairfax Blvd., Bldg., 204 Fifth Ave., Pittsburgh, PA, www.doublerproductions.com. Fairfax, VA, 22030. 703/662-8180. 15222. 412/281-8500. [email protected]; Rosemary Reed, Pres. [email protected]; www.pmi.tv. David Case, Pres./CEO. www.newswatchtv.com. Flow Production and Post , 1735 Market Ed Tropeano, Pres. Sadler Productions , 1170 Barksdale Blvd., St., Philadelphia, PA, 19103. 877/851- Bossier City, LA, 71111. 318/221-8909. 9313. [email protected]; Parallax Productions Inc. , 119 Braintree [email protected]; www.whatisflow.com. John Webb. St., Boston, MA, 02134. 617/787-1415. www.sadlervideo.com. www.parallaxproductions.com. Bill Sadler, Pres. GRS Systems Inc. , 216 E. 45th St., New York, NY, 10017. 212/286-0299. Park Avenue Post Inc. , 419 Park Ave. Shining Starlet Entertainment, LLC , [email protected]; www.grsv.com. South, #600, New York, NY, 10016. 3314 Yellow Flower Rd., Laurel, MD, Mitch Gak. 212/689-7678. [email protected]; 20724. 240/547-9774. video@shiningstar - www.parkavenuepost.com. let.com; www.shiningstarlet.com. Henninger Media Services , 1320 N. Nigel Kettle, Pres. Alikia Reaves, Founder. Courthouse Rd., Suite 130, Arlington, VA, 22201. 703/243-3444. [email protected]; Studio 120 , 2155 Niagara Lane North, www.henninger.com. Plymouth, MN, 55447. 800/759-0992. Rob Henninger, Pres./CEO. www.studio120.com.

Interface Media Group , 1233 20th St., Take One Productions , 3002 Dow Ave., N.W., Washington, DC, 20036. 202/861- #406, Tustin, CA, 92780. 877/825-3146. 0500. [email protected]; [email protected]; www.interfacemedia.com. www.takeonedigital.com. Jeff Weingarten, Pres. PREMIERETV , 200 Spectrum Center Troy Witt, Pres. Dr., Suite 300, Irvine, CA, 92618. Ivanhoe Broadcast News Inc. , 2745 310/899-9090. [email protected]; TANE Digital Video , 256 West 36th St., West Fairbanks Ave., Winter Park, FL, www.premieretv.com. Shayne Fraeke, CEO. 6th flr., New York, NY, 10018. 212/295- 32789. 407/740-0789. webdoctor@ivan - 1770. [email protected]; tanedv.com. hoe.com; www.ivanhoe.com. Marjorie B. OUTSTANDING PRODUCTION Brian Tane, Pres. Thomas, Pres. FOR TV, FILM, BROADCAST, AND THE INTERNET. TVA Media Group , 3950 Vantage Ave., Lovett Stories + Strategies , 17 Vandam PREMIERE TV ’s talented production Studio City, CA, 91604. 888/322-4296. St., Ground Floor, New York, NY, 10013. team offers full-service creative [email protected]; 212/242-8999. solutions for your video production www.tvamediagroup.com. [email protected]; needs. With over 50+ years of collec - Jeffery Goddard, CEO/Exec. Producer.

3 77 JANUARY 2018 WWW.ODWYERPR.COM VIDEO 2018 PR BUYER’S GUIDE Ventana Productions , 1819 L St., N.W., •Live Video Streaming Events production facility in New York City #100, Washington, DC, 20036. 202/785- (Global CEO Town Halls) providing high-end webcasting 5112. www.ventanadc.com. •Integrated Satellite Media Tours services and traditional broadcast Armando Almanza, Pres. (SMT/RMT/IMT) production services to the Entertain- •Brand Journalism and Video ment, PR, Educational, Political, Video Image Productions , 51 Quail Storytelling Corporate, Financial, Legal, Retail Close, Irvington, NY, 10533. 212/979- •Internet Media Tours, Radio Media and Medical industries. These services 7433. [email protected]; Tours and ANRs include interactive webcasting, studio www.vip-tv.com. •Guaranteed Impressions production, live shots with interna - Wayne Ferguson, Pres. •Highlights Reels, Sizzle Reels, tional and domestic broadcast trans - Award-Entry Videos mission, satellite and internet media VideoLink Inc. , 1230 Washington St., •Video Editing, Audio, Graphics tours, professional development and Newton, MA, 02465. 800/452-5565. and Effects (Sizzle Reels) training videos and many more. www.videolinktv.com. •Content for Video, Radio, Web, TV We also have Kitchen sets with a full and Social Media Campaigns prep-kitchen available for food/cook - VNR1 Communications, Inc. , 16415 ing related productions. Please visit Addison Rd., #500, Addison, TX, 75001. us at www.murrayhillstudios.com or 800/937-8671. [email protected]; Video Content Strategy, on social media at: vnr1.com. Jack Trammell, Pres. Production and Distribution Our clients use video to engage, —instagram.com/murrayhillstudios/ Washington Independent Productions , entertain and educate. We add value —twitter.com/murhillstudios 5028 Wisconsin Ave., N.W., #100, with common sense, humor, and —www.facebook.com/murrayhill Washington, DC, 20016. 202/638-3400. major brand experience. studiosnyc [email protected] www.washingtonindependentproductions.com. Live Video Streaming Events Susan Stolov, CEO. We excel in live streaming produc - tions from challenging locations. CEOs love our strategic, cost-effective approach to Global Town Halls. National Press Club , 529 14th St., N.W., Webcasting Washington, DC, 20045. 202/662-7541. Satellite Media Tours [email protected]; www.press.org/studios. (SMT/RMT/IMT) We connect your story, your star See full listing under Special Events. and your location to reach millions of people with earned engagement and PNVWebcasts , 185 E. 85th St., Suite 28- guaranteed results. H, New York, NY, 10028. 212/534-3052; fax: 646/607-7610. Connex International Inc. , 46 Federal [email protected]; AKA MEDIA INC. , 171 North Aberdeen, Rd., Ste. F, Danbury, CT, 06810. 800/426- pnventerprises.com/pnvwebcasts. Suite 500, Chicago, IL, 60607. 800/996- 6639. [email protected]; www.con - Patricia Ahaesy, Pres. 9432. [email protected]; nexintl.com. www.akamediainc.com. Jason Vargas, Managing Partner. Website Development

We are the video-first solution for your communication needs. D S Simon Media , 229 West 36th St., 9th AKA is an award-winning video flr., New York, NY, 10018. 212/736-2727. content shop recognized worldwide [email protected]; www.dssimon.com. as live and branded video experts. Doug Simon, Pres. & CEO. We work internally and externally with At Point Inc. , P.O. Box 361, Roseland, all-in creative, strategic campaign See full listing under Satellite Media NJ, 07068. 973/324-0866; fax: 973/324- management, production, post-pro - Tours. 0778. [email protected]; duction, and intelligent distribution for www.atpoint.com. Mick Gyure. many of the world’s most successful brands. At Point provides the services of developing websites and managing Follow us: Murray Hill Studios , 248 East 35th St., the Internet operations of businesses, LinkedIn http://linkedin.com/company/ New York, NY, 10016. 212/889-4200; both small and large, that do not have aka-media-inc- fax: 212/889-9413. the experience or the resources Twitter @AKAMEDIAINC [email protected]; in-house to perform these functions. Facebook/AKAMEDIAINC www.murrayhillstudios.com. Clients receive personalized and Contact: Jahaneen Johnsen. high quality customer service, •Video Content Strategy, Production solutions that fit their budgets, and and Distribution Murray Hill Studios is a full-service the assurance of At Point’s reliability.

78 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES 0-9 Association for Conflict Resolution: Camera One: Photographers/Stock Photo Associations Cameron Communications Inc.: Media 24-7 Press Release Newswire: Press Association for Education in Journalism Training Release Distribution and Mass Communication: Associations Can Stock Photo: Photographers/Stock 4C4 Media, LLC: Video Association for Women in Photo 4media Group: Radio, Research, Satellite Communications, The: Associations Cantor Integrated Marketing Search: Media Tours Association of Strategic Alliance Executive Search 5K Productions: Television (TV) Professionals: Associations Capitol City Speakers Bureau: Speakers Production Association TRENDS Annual All-Media Service (Talent) 5W Public Relations: Crisis Management Contest: Awards Caplan Communications LLC: Radio 70kft: Content Marketing, Measurement & Association TRENDS Association Cardwell Enterprises: Executive Search Evaluation Executive of the Year Award: Awards Career Opportunities: Executive Search Astrid Awards: Awards Career Press: Directory Publishers A At Point Inc.: Website Development Cavanaugh & Assocs. Inc.: Celebrities Audio Productions Inc.: Video CB Radio Tours: Media Tours/Roadshows, A-1 Broadcast: Satellite Media Tours August Jackson: Special Events Radio, Satellite Media Tours Addison Design Company: Graphic Auritt Communications Group: Media CCI - Corporate Communication Int’l at Services Training, Public Service Announcements, Baruch College/CUNY: Education AdMedia Partners Inc.: Management Radio, Satellite Media Tours, Video Celebrities, Plus Inc.: Media Consultants Automotive PR Council, Original Tours/Roadshows Adrian Awards: Awards Equipment Suppliers Assn.: Associations Celebrity Access, Inc.: Celebrities Advertising Club of New York: AVA Digital Awards: Awards Celebrity Source, The: Celebrities Associations Center City Film & Video: Video Advertising Specialty Institute: B Charet & Associates: Executive Search Associations Chief Marketing Officer Council: Adweek Directories: Directory Publishers Bader TV News: Video Associations Agility PR Solutions: Measurement & BAP EXECUTIVE SEARCH LLC: Chraft PR: Social Media Evaluation, Media Monitoring, Social Executive Search Cision: Clipping Services, Content Media Bell Ringer Awards: Awards Marketing, Directories, Measurement & AKA MEDIA INC.: Celebrities, Corporate Bernhardt Fudyma Design Group: Annual Evaluation, Media Lists, Media Image Consultants, Electronic Reports/Design/Branding Monitoring, Newswires/Press Services Newsfeeds/Satellite Services, Big Apple Awards: Awards Clarion Awards: Awards Interactive/Multimedia Services, Bishoff Communications: Crisis ClickTime: Software Management Consultants, Media Management CLIO Awards: Awards Tours/Roadshows, Public Service Black PR Wire Inc.: Newswires/Press CMG Productions: Media Training Announcements, Radio, Satellite Media Services CODiE Awards: Awards Tours, Social Media, Television (TV) Blaine Group, Inc., The: Crisis Cogent Reports, Market Strategies Int’l: Production, Video, Webcasting Management, Integrated Marketing & Research Alan Morgan Group: Search Engine PR, Media Training Columbia Books & Information Services: Optimization Bliss Integrated Communication: Crisis Directory Publishers Alexander Hamilton Medal - Institute for Management CommCore, Inc.: Crisis Management, PR: Awards Bloom Gross & Associates: Executive Media Training All-In-One Media Directory: Directories Search Communication Leadership Exchange, The: Allerton, Heneghan & O’Neill: Executive Boardroom Communications Inc.: Crisis Associations Search Management Competitive Edge Newsletter: Newsletters Alliance for Women in Media: Associations Bodine Williams Communications: Media Concepts, Inc.: Content Marketing AME - Advertising & Marketing Training Conference Board, The: Effectiveness Awards, New York Bonnie Ott Promotions & AIA New Conventions/Conference Planners, Festivals: Awards Dimensions in Marketing: Promotions Special Events American Association of Advertising Boom Broadcast & Media Relations: Video Congressional Yellow Book: Directories Agencies (4As): Associations Booz Allen Hamilton: Management Connex International Inc.: Webcasting American Association of Political Consultants Consultants: Associations Bowling Green University, School of Consultants and Consulting Organizations American Hotel & Lodging Association’s Media and Communication: Education Directory: Directories Stars of the Industry Awards: Awards Brand Union, The: Annual Conus Archive, The: Video American Marketing Association, The: Reports/Design/Branding Corporate Events: Special Events Associations British American Business Inc.: Corporate Public Issues: Newsletters American Program Bureau, Inc.: Speakers Associations Cover Edge Television News Service: Service (Talent) Broad Street Productions: Video Television (TV) Production American University, School of Broadcast Direct Communications Inc.: CPR, The International Institute For Communication: Education Satellite Media Tours Conflict Prevention and Resolution: APEX Awards: Awards Broadcast Productions: Video Associations ARC Awards: Awards Bronze Anvil Awards of PR Society of Creative Civilizations: Research ARTHOUSE.NYC: Special Events America: Awards Creative Media Design: Arthur W. Page Society: Associations Bruce Wodder Photography: Interactive/Multimedia Services, Media Artisan Production House: Satellite Media Photographers/Stock Photo Tours/Roadshows Tours, Video Buchbinder Tunick & Company LLP: Creators News Service/Creators Syndicate: ASAE & The Center For Assn. Leadership: CPA/Consulting Services Newswires/Press Services Associations, Education Burke Marketing Research Inc.: Cresta Creative: Video Associated Press, The: Content Marketing, Research Crews Control: Video Newswires/Press Services, Photo C Critical Mention Inc.: Broadcast Distribution, Photographers/Stock Photo, Monitoring Services Press Release Distribution, Television Cable & TV Station Coverage Atlas: Custom Cargo: Fulfillment, Promotions (TV) Production, Video Directories CW& Co.: Special Events

3 79 JANUARY 2018 WWW.ODWYERPR.COM INDEX TO LISTED COMPANIES 2018 PR BUYER’S GUIDE D G I D S Simon Media: Content Marketing, Galaxy Awards: Awards iBravo! Awards: Awards Interactive/Multimedia Services, Public Gale Directory of Publications and ICR: Crisis Management Service Announcements, Radio, Satellite Broadcast Media: Directories Idealliance: Associations Media Tours, Social Media, Speakers Gallup Inc.: Research IEG LLC: Special Events Service (Talent), Television (TV) Galperin Design Inc.: Annual INC Design: Annual Production, Video, Webcasting Reports/Design/Branding Reports/Design/Branding Data & Marketing Association: George Washington University, The, iNova Awards: Awards Associations Graduate School of Political Instagram: Social Media Deltek: Software Management, College of Professional Institute for Crisis Management: Crisis DHR Int’l.: Executive Search Studies, Master’s in Strategic Public Management DigiClips, Inc.: Broadcast Monitoring Relations: Education Institute for PR: Associations Services Georgetown University, School of Interface Media Group: Video Directory of Business Information Continuing Studies, Master’s in Public International Association of Business Resources: Directories Relations & Corporate Comms.: Communicators: Associations DNA, DIETRICH NELSON & ASSOCI - Education International Association of Business ATES: Electronic Newsfeeds/Satellite Getty Images: Photo Distribution Communicators, Wash., D.C. Chapter: Services, Public Service Announcements, GfK: Research Associations Satellite Media Tours, Video Gilbert Tweed International: Executive International Association of Speakers Double R Productions: Video Search Bureaus: Associations Drexel University Online, Online Glean.info: Media Monitoring International PR Assn., IPRA: Associations, Bachelor’s and Master’s Programs in Gold Anvil Award of PR Society of Public Relations Networks Communication: Education America: Awards International Public Relations Network: DRG (Development Resource Group): Gold Circle Awards: Awards Public Relations Networks Executive Search Gold Ink Awards: Awards International Women’s Media Foundation: Gold Quill Awards: Awards Associations E Golden Trumpet Awards: Awards Internet Advertising Competition (IAC) Golden World Awards: Awards Awards: Awards E.J. Krause & Associates Inc.: Gonzaga University, Communication InternetReputation.com: Search Engine Conventions/Conference Planners Studies: Education Optimization Eagles Talent Connection: Speakers Service Google: Research Intersource Recruiting: Executive Search (Talent) Google+: Social Media IPR Software: Software Edgewise: Copywriters Gould+Partners LLC: CPA/Consulting IPREX, Global network of communication Editor & Publisher Newspaper Data Book Services, Management Consultants, agencies: Public Relations Networks and Interactive Database: Directories Mergers & Acquisitions isentia: Measurement & Evaluation Editor Showcase: Special Events Gourvitz Communications Inc.: Satellite Issue Management Council: Associations EHM Group LLC: CPA/Consulting Media Tours Ivanhoe Broadcast News Inc.: Video Services Greater Talent Network: Celebrities, Iverson Language Assocs. Inc., Div. of EIN Presswire: Press Release Distribution Speakers Service (Talent) TransPerfect: Translation Services Eisenberg & Associates: Annual GreenBook Directory for Marketing Reports/Design/Branding Research Companies: Directories J Electronic Retailing Association: Greenleaf Book Group: Editorial Associations Distribution & Services J.D. Power & Associates: Research EMSI: Radio Grey House Publishing: Directory Publishers Jack Felton Medal for Lifetime Encyclopedia of Associations: National GRS Systems Inc.: Video Achievement: Awards Jane Gerard Executive Search, Inc.: Organizations of the U.S.: Directories H Executive Search Engage121: Social Media Jenkins Group: Editorial Distribution & EurekAlert!: Press Release Distribution Harry Walker Agency: Speakers Service Services Event Planners Plus!: Special Events (Talent) Jersey Awards: Awards Eventage: Special Events Headquarters USA Directory: Directories JL Insight Communications: Media evolve24: Research Healthcare Businesswomen’s Association: Training Associations Joele Frank, Wilkinson Brimmer Katcher: F Hechkoff Executive Search Inc.: Executive Crisis Management Search John Kneapler Design: Graphic Services Facebook: Social Media Hedquist Productions: Radio Johnson Strategic Communications, Inc.: Facts on File Publications Inc.: Directory Heidrick & Struggles: Executive Search Annual Reports/Design/Branding Publishers Henninger Media Services: Video Judith Cushman & Associates, Consulting Feature Photo Service Inc.: Herbert Mines Associates: Executive and Retained Search: Executive Search Photographers/Stock Photo Search Federal Yellow Book, The: Directories Hermes Creative Awards: Awards K Feintuch Communications: Crisis Heyman Associates Inc.: Executive Search Management, Media Training, Social Hispanic Market Works: Directories Kantar Futures: Research Media Hispanic Public Relations Association: Karen Friedman Enterprises Inc.: Media Fineman PR: Crisis Management Associations Training First Draft: Newsletters History Associates: Research Keep in Touch: Broadcast Monitoring Flesher & Associates: Executive Search Hospitality Sales & Marketing Association Services Florida PR Association: Associations Int’l.: Associations KEF Media: Satellite Media Tours Flow Production and Post: Video Hudson’s Washington News Media Kekst: Crisis Management Forum Group, The: Executive Search Contacts Directory: Directories Kennedy Information: Directory Publishers Fotosearch Stock Photography: Hunter Public Relations: Social Media Keppler Speakers: Speakers Service Photographers/Stock Photo Hypefactors: Measurement & Evaluation, (Talent) Fry Group, The: Executive Search Media Monitoring, Software Koller Search Partners: Executive Search

80 4 JANUARY 2018 WWW.ODWYERPR.COM 2018 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES Korn-Ferry Int’l.: Executive Search Monitoring Northeastern University College of Kundell Communications: Media Training Moldow Communications LLC: Satellite Professional Studies, M.S., Corporate and Media Tours Organizational Communication: L Montgomery Strategies Group, The: Crisis Education Management, Media Training nVision: Special Events L.C. Williams & Associates: Crisis Monument Optimization: Search Engine NYU School of Professional Studies, M.S. Management Optimization in Public Relations and Corporate LACP - League of American Moyer, Sherwood Assocs. Inc.: Executive Communication: Education Communications Professionals: Search Associations Multicultural Marketing News: Press O Language Bank: Translation Services Release Distribution Laskin Media Inc.: Media Training Murray Hill Studios: Satellite Media Tours, O’Dwyer’s: Directory Publishers Law Firms Yellow Book: Directories Television (TV) Production, Video, O’Dwyer’s Directory of Public Relations Leader Room, The: Media Training Webcasting Firms: Directories Leadership Directories: Directory MVP Collaborative: Special Events O’Dwyer’s Newsletter: Newsletters Publishers M|A|R|C Research: Research O’Sullivan Comms.: Translation Services Leading Authorities Inc.: Speakers Service Online News Association, c/o NPR: (Talent) N Associations LexisNexis: Media Monitoring ORC International: Research Licensing Source Book: Directories NAGC Communicator of the Year Award: Organization of American Women in Public LinkedIn: Social Media Awards Relations: Associations Lippincott: Annual National Association of Broadcasters: Outstanding Educator Award of PR Society Reports/Design/Branding Associations of America: Awards Liv Davick Communications and Strategic National Association of Business Political Oxbridge Directory of Newsletters: Marketing, Inc.: Radio, Satellite Media Action Committees: Associations Directories Tours National Association of Government Live Star Entertainment: Satellite Media Communicators: Associations P Tours National Association of Personnel Services: Lloyd Staffing: Executive Search Associations PadillaCRT: Crisis Management LoginRadius: Software National Black Public Relations Society: Paladin Staffing Services: Employment Lovett Stories + Strategies: Video Associations Services Lynn Hazan & Associates, Inc.: Executive National Directory of Corporate Public Parallax Productions Inc.: Television (TV) Search Affairs: Directories Production, Video Lyons PR: Satellite Media Tours National Directory of Magazines: Park Avenue Post Inc.: Video Directories Paul M. Lund Public Service Award of PR M National Foundation for Women Society of America: Awards Legislators: Associations Paulette Wolf Events & Entertainment: National Hispanic Media Coalition: Special Events Magnify Digital: Social Media Associations Pennsylvania Association for Government Major Mailers Online Database: Directories National Institute for Lobbying & Ethics, Relations: Associations Management Recruiters Int’l of Boston: The: Associations Peppercomm, Inc.: Crisis Management Executive Search National Investor Relations Institute: Phifer & Company, LLC: Executive Search MarCom Awards: Awards Associations Philadelphia PR Association: Associations MaritzCX: Research National Press Club: Interactive/Multimedia Pile & Co.: Executive Search, Management Marketing Maven: Crisis Management, Services, Satellite Media Tours, Special Consultants Integrated Marketing & PR, Social Media Events, Video, Webcasting Pinterest: Social Media Marketing Services Search Database: National School PR Association: Pixel/Point Press: Crisis Management Directories Associations PLUS Media Inc.: Radio Marketing Werks - Mobile & Event National Speakers Bureau: Speakers PNVWebcasts: Webcasting Marketing: Promotions Service (Talent) Point Five Design: Annual MarketWired: Newswires/Press Services, National Writers Association: Associations Reports/Design/Branding Press Release Distribution Neil Frank & Co.: Executive Search Power of A Awards: Awards Marquis Digital Media: Satellite Media New York Festivals, Int’l Television & Film PR Council: Associations Tours Awards: Awards PR News: Newsletters Marshall Consultants, LLC: Executive New York Financial Writers’ Association: PR Professional of the Year Award of PR Search Associations Society of America: Awards Maryanne Russell Photography Inc.: New York Market Radio Association: PR World Alliance: Public Relations Photographers/Stock Photo Associations Networks Matrix Awards: Awards New York Women in Communications: PREMIERETV: Electronic Media Connect: Satellite Media Tours Associations Newsfeeds/Satellite Services, Radio, MediaFinder Online Database: Directories Newman Group Inc., The: Media Training Satellite Media Tours, Television (TV) MediaMax Online: Broadcast Monitoring News Data Service: Broadcast Monitoring Production, Video Services, Clipping Services, Media Services, Clipping Services, Media PRIME Research: Research Monitoring Monitoring Prime Time Media: Electronic Mediametric: Measurement & Evaluation, News Exposure: Broadcast Monitoring Newsfeeds/Satellite Services, Radio, Media Monitoring Services, Clipping Services, Media Satellite Media Tours MediaNet: Media Training Monitoring, Radio, Research Production Masters, Inc.: Video MediaPrep: Media Training Newscast US: Photographers/Stock Photo, Professional Marketing Forum: MediaTracks Communications, Inc.: Radio Video Associations Mercury Awards: Awards NewsWatch: Video Promotional Products Association Int’l.: Mercury Labs: Video Newz Group: Clipping Services Associations Metro Creative Graphics, Inc.: Editorial Nielsen: Research Proof Advertising: Research Distribution & Services Nikki Richardson: Media Training ProPRcopy: Copywriters Metro Monitor, Inc.: Broadcast Monitoring North American Precis Syndicate: Press PRSA/Georgia: Associations Services, Clipping Services, Media Release Distribution PRSA/Los Angeles Chapter: Associations

3 81 JANUARY 2018 WWW.ODWYERPR.COM INDEX TO LISTED COMPANIES 2018 PR BUYER’S GUIDE PRSA/National Capital Chapter: SIIA, Software & Information Industry Travaille Executive Search: Executive Associations Assn.: Associations Search PRSA/New York Chapter: Associations Silver Anvil Awards of PR Society of Tufts University, Gerald J. & Dorothy R. Public Affairs Council: Associations America: Awards Friedman School of Nutrition Science Public Communications Inc.: Crisis Silver Apple Awards: Awards and Policy, Nutrition Science for Comms. Management Simmons College, B.A., Communications: Professionals Online Graduate Certificate Public Relations Boutiques Int’l: Public Education Program: Education Relations Networks Sitrick And Company: Crisis Management TV Access: Public Service Announcements Public Relations Global Network (PRGN): Sloane & Company: Crisis Management TV Eyes: Media Monitoring Public Relations Networks SMM Advertising: Graphic Services TVA Media Group: Video Public Relations Society of America Society for Healthcare Strategy & Market Twitter: Social Media (PRSA): Associations Development: Associations Publicity Club of Chicago: Associations Society for Technical Communication: U Publicity Club of New England: Associations Associations Publicity Club of New York: Associations Society for Technical Communication, STC Universal Information Services: Broadcast PublicRelay: Measurement & Evaluation, Awards: Awards Monitoring Services, Clipping Services, Media Monitoring Society of American Business Editors and Measurement & Evaluation, Media Purdue University, Online Master of Writers, Inc.: Associations Monitoring Science in Communication: Education Society of American Travel Writers: University of Denver, University College, Awards College of Prof. & Continuing Studies: Q Society of American Travel Writers Education (SATW): Associations University of Florida, College of Queens University of Charlotte, Online Society of American Travel Writers’ Journalism & Communications: Master of Arts in Communication: Directory: Directories Education Education Society of Professional Journalists: University of Maryland, College Park, The Questar Awards: Awards Associations Dept. of Communication: Education Queue Associates: Software Solomon McCown & Company, Inc.: Crisis University of Memphis, The, College of Quinn & Co. Public Relations: Social Media Management Communication and Fine Arts, Dept. of Quinnipiac University, Master of Science in Sorkins Directory of Business & Journalism and Strategic Media: Public Relations: Education Government: Directories Education Speakers On Healthcare: Celebrities, USC Annenberg School for Communication R Speakers Service (Talent) and Journalism: Education Spencer Stuart & Associates: Executive Radio Television Digital News Association: Search V Associations Spotlight Awards: Awards Ragan’s PR Daily Awards: Awards Spring Associates Inc.: PR Salary Research Ventana Productions: Video ReBrand 100 Global Awards: Awards SSRS: Research Very Special Events: Special Events Regatta Inc.: Special Events Standard & Poor’s Global Ratings: Video Image Productions: Video REPASS Research • Strategic Consulting: Research VideoLink Inc.: Satellite Media Tours, Video Measurement & Evaluation, Research Standard Periodical Directory: Directories VISTA Worldlink: Electronic RepEquity DC: Interactive/Multimedia Stevens Group, The: Mergers & Newsfeeds/Satellite Services, Special Services Acquisitions Events ReviveHealth: Crisis Management Stevie Awards: Awards VNR1 Communications, Inc.: Video RFP Associates, Agency Search Stowe Co., The: Executive Search Consultants: Management Consultants Strauss Media Strategies, Inc.: Electronic W Rich Green Photography: Newsfeeds/Satellite Services, Media Photographers/Stock Photo Tours/Roadshows, Public Service W. Howard Chase Award: Awards Royce Carlton Inc.: Speakers Service (Talent) Announcements, Radio, Satellite Media Ward Group, The: Executive Search RPM Media Inc.: Television (TV) Tours, Television (TV) Production Washington Independent Productions: Video Production Studio 120: Video Washington Speakers Bureau: Speakers Russell Reynolds Associates: Executive Synaptic Digital, a Definition 6 company: Service (Talent) Search Radio, Satellite Media Tours Washington Women in PR: Associations Rutgers School of Communication and Synergy Events: Special Events WebAward Competition for Website Information: Education Syntaxis Inc.: Education Development, Web Marketing Assn.: Syracuse University, S.I. Newhouse School Awards S of Public Communications: Education Weber Shandwick: Crisis Management Who’s Who in America: Directories Sachs Media Group: Crisis Management T Wieck Media: Interactive/Multimedia Sadler Productions: Video Services Sard Verbinnen & Co.: Crisis Management T. J. Sacks & Associates: Copywriters, Woman of the Year Award: Awards Schneider Associates: Education, Integrated Integrated Marketing & PR, Newsletters Women in Government Relations: Marketing & PR Take One Productions: Video Associations Select Resources Int’l: Management TANE Digital Video: Video Word of Mouth Marketing Association Consultants Taubwriter.com: Copywriters (WOMMA): Associations Send2Press ® Newswire, a service of TEKGROUP Int’l Inc.: Software World Class Speakers & Entertainers: Neotrope ®: Press Release Distribution Television & Cable Factbook: Directories Speakers Service (Talent) Seton Hall University, Master of Arts in Tellem Grody PR: Crisis Management World Radio TV Handbook: Directories Strategic Communication: Education Telly Awards, The: Awards Worldcom Public Relations Group: Public ShadowTV: Broadcast Monitoring Services The Brandon Agency: Integrated Marketing Relations Networks She Runs It (Formerly Advertising Women & PR of NY): Associations The Good Search, LLC: Executive Search X,Y, Z Shining Starlet Entertainment, LLC: Video Thomson Reuters: Newswires/Press SHOOT Publicity Wire: Newswires/Press Services Yearbook of Experts: Directories Services THUNK! Media. Inc.: Satellite Media Tours Zing How Design: Fulfillment, Graphic Sigma Delta Chi Awards: Awards Tobin Communications Inc.: Radio Services, Printing, Promotions

82 4 JANUARY 2018 WWW.ODWYERPR.COM