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Speculative Advertising Contest on Karachi As Brand Great Opportunity for Business Graduate Editor’ zzz Second in the succession on your monitor. TGM acquired another stair for 2nd issue in magazine TH RE E stand of World Wide Web. We received Con tent applauded response from the personnel of 04 KamzKirz MMG Workshop Series at IBA marketing, advertising and media. Especially 05 Oscar Nitangle ! appreciated the online nature of newsletter 08 83 rd Oscar Pictorial because due to increasing budgetary 09 Conceal Marketing & ICC consequences and affordability ranges, readers 12 Ali Zafar rocks the ICC World Cup 2011 avoid to buy expensive newsletters with silk and 13 Ambush Marketing defeating cricket chiefs shinny art papers available in the market, while 14 Spring Lawn War 11 TGM not only present the latest and updated 15 3D Pakistan Revolution 15 Aki Endorse in New Look ! news and features from the marketing, media 16 Disobeying PEMRA and advertising industry but also charging no 17 Who would be Barbie? price. 17 Romance crossed 800 Weeks The 2nd TGM is getting the cover story of world’s 20 Fashion Insight 2011 rd 22 Hits & Runs ! Tees Mar Khan most elegant and fashioned awards The 83 24 Alvida ! “Javed Fazil” Oscar Awards’ review report with special 26 Meera goes for Sawyamver dedicated pictorial page. The 2nd TGM collected 27 Mobilink & NADRA join Hands for Solution the dozens of news and reports with a variety of 27 CMO council expands … thoughts. Issue is getting review about recently 28 Samsung Mobile Printing conducted Workshop Series by KamzKirz Media 28 LG Sets New Standard] Marketing Group at IBA. 29 Ufone & Nokia Redefine Access for Web 29 Etihad & Radio 1 Fly Contest Winner TGM also present the 2nd second cover story on 30 Haier Strenthen Position Ambush Marketing and ICC World Cup 2011 with 30 Mega Mach3 Displays at Metro Karachi a view of different MNC Campaigns and raised 31 Telenor Services Enlogized ! issue in the host countries including India. In 31 PTCL’s New Positioning supportive features you will emerging marketing 31 2 Millionth TV Application and advertising campaigns of LAWN Brands, 3D 32 L&R Unveiling New Brand ID 33 Exceptional Decade of Ufone Revolution in Pakistan, Barbie Doll War between 34 Bombay Dreams in Karachi Aishwerya and Katrina . Issue also contain the 35 VISA Financial Literacy Program for Media recently happed local marketing news with a 100 37 Historic Frere Back in Town Weeks completion report of Legendary Movie of 39 Mathira goochi guchi ! New Era i.e. DDLJ. After moving of UN Consulate, Karachites regain their old British Raj infrastructured Frere Hall report. For fashion lover we have Fashion Insight 2011 too as a part of TGM. The personalities we discussed in 2nd TGM are Late Javed Fazil with his sudden demised lose, Lollywood babe MEERA with her GEO TV’s Sawyamver and Youth Icon Mathira. 2nd TGM is proudly present the most discussed landmarks in business like 10 Years Success of Ufone and New Corporate ID Launch of Lowe & Rauf Pakistan. We anticipate that 2nd TGM will make waves in your nerves and veins. is a product of TGM is an Online Newsletter & Available at: www.karachiadfest.co.nr www.kamzkirz.co.nr Karishma Jawaid TGM Creative Director – The Great Media News Kiran Jawaid TGM Content Director – – The Great Media News Email Your Comments and Contributions at: KAMZKIRZ MEDIA MARKETING GROUP [email protected] Call: +92-332-3515450, +92-21-32016367 Mail: [email protected], FOR SPONSORSHIP AT PRINT EDITION [email protected]. Box: P.O.Box 13626, Karachi, Pakistan CALL: +92-332-3515450 Add: D-40, Zahid Square, Block 16, F.B.Area, Karach Pakistani Web: www.karachiadfest.co.nr KamzKirz MMG FOUR Workshop Series at KamzKirz MMG (Media Marketing Group), a name behind Pakistan’s first ever & World’s 20 th Advertising Festival “Karachi Advertising Festival”; has been started a series of workshop at Karachi’s leading institute of management sciences i.e. IBA – Institute of Business Administration. The workshop comprises on PowerPoint Presentation, Interactive Videos, Corporate Games and Course Material. The topics of workshop are marketing and advertising related and the workshops are FOC – Free of Cost for the IBA Students. Prof. Ejaz Mian from IBA has supports for organizing the series of workshops at IBA. The lead trainer of these workshops is Mr. Kamran Jawaid (Managing Director, KamzKirz MMG and Event Director, Karachi Advertising Festival. The first workshop of the series on "Conceal Marketing" has been held on Februray 28, 2011 at IBA Main Campus (1150-1415). Concept and Term First Time Introduced by Kamran Jawaid. In Conceal Marketing, Kamran Jawaid combine Branded Entertainment, Ambush Marketing and Sports Marketing in One Basket. He discussed Ambush Marketing in relation with ICC World Cup 2011 Marketing. Conceal Marketing is the first term of Marketing Theory introduced by Kamran Jawaid in the workshop. He defined that Conceal Marketing is based on Hidden Marketing tactics based or support with known event either the entertainment or the sports. Kamran Jawaid defined Ambush marketing as a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee. The Macmillan English Dictionary defines ambush marketing as a marketing strategy in which a competing brand connects itself with a major sporting event without paying sponsorship fee. According to McCarthy, ambush marketing is a type of marketing by a company that is not an official sponsor of an event, but which places advertisements using the event, to induce customers to pay attention to the advertisement. From a theoretical perspective, ambush marketing refers to a company's attempt to capitalize on the goodwill, reputation, and popularity of a particular event by creating an association with it, without the authorization or consent of the necessary parties. Kamran Jawaid further added that Branded entertainment, also known as branded content or advertainment, is an entertainment- based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. These projects are often the result of a content partnership between brands, producers and broadcasters. He also discussed Sports Marketing as one of the basic and important aspect of Conceal Marketing that Sports marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the ICC Worldcup. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is the promotion of sport to the public in order to increase participation. In the first case, the promotion is directly related to sports. In the second case, the products can but do not have to be directly related to sports. When the promotion is about sports in general, sports teams or sports events, the use of this kind of strategy is called “Marketing of Sports”. Os car Nightingale ! The 83rd Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2010 and took place February 27, 2011, FI VE at the Kodak Theatre in Hollywood, Los Angeles beginning at 5:30 p.m. PST / 8:30 p.m. EST. During the ceremony, Academy Awards (commonly referred to as Oscars) were awarded in 24 competitive categories. The ceremony was televised in the United States on ABC. Actors James Franco and Anne Hathaway co-hosted the ceremony, marking the first time for each. In related events, the Academy held its second Annual Governors Awards ceremony at the Grand Ballroom of the Hollywood and Highland Center on November 13, 2010. On February 12, 2011, in a ceremony at the Beverly Wilshire Hotel in Beverly Hills, the Academy Awards for Technical Achievement were presented by host Marisa Tomei. The King's Speech won four awards, all in major categories: Best Picture, Best Director, Best Actor, and Best Original Screenplay. Inception also won four awards, all in the technical categories. Other multiple winners included The Social Network with three awards and Alice in Wonderland, The Fighter, and Toy Story 3, with two awards each. In addition, Black Swan, In a Better World, Inside Job, and The Wolfman each received one award; the non-feature films God of Love, The Lost Thing, and Strangers No More each won in their respective short-subject categories. The telecast garnered nearly 38 million viewers (in North America) and received mainly negative reviews for the hosts. The nominees for the 83rd Academy Awards were announced on January 25, 2011, at the Samuel Goldwyn Theater in Beverly Hills, California, by Tom Sherak, president of the Academy, and actress Mo'Nique. Films receiving the most nominations were The King's Speech with twelve, followed by True Grit with The show received mostly negative reception from media publications. Some media ten. The winners were announced during the outlets were very critical of the show and most critics judged the hosting duties of awards ceremony on February 27, 2011. Hathaway and Franco as a mismatched affair, with some praising Hathaway's hosting duties while criticizing Franco's unease and lack of energy on stage. Film critic Roger Though Corey Haim had been one of the world's Ebert criticized the telecasting, noting that it was "The worst Oscarcast I've seen, and I go most bankable actors before he turned 21 due back awhile." He went on to praise the winners of the night, but he ended his review with to his roles in Lucas, The Lost Boys and the words, "Dead. In. The.
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