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Julyata2 June 2011 July 2011 Volume XL Number 7 The A Publication of the American Translators Association CHRONICLE In this issue: New Biological Drugs and Translation Creativity in Medical Marketing Translation Translating a Speech with Heart American Translators Association 52nd Annual With this issue: Conference Boston, Massachusetts October 26–29, 2011 Preliminary Program A Supplement to The ATA Chronicle Make Your Own History Join us in Boston for the ATA 52nd Annual Conference and be a part of the most important event for translators and interpreters. American Translators Association Don’t miss Over 150 sessions covering a variety of languages and specializations. 2 5 nd Speakers from all over the world sharing their experience and expertise. Annual Numerous opportunities to promote yourself and your services. Conference The chance to network with over 1,800 colleagues from around the world. Time to reunite with friends, socialize with colleagues, and have fun. Boston, Massachusetts October 26---29, 2011 Conference Registration Registration begins in July. You will receive the Preliminary Program and Registration Form with the July issue of The ATA Chronicle. Hotel Reservations Marriott Copley Place 110 Huntington Avenue, Boston, Massachusetts USA 02116 Special ATA Room Rates (exclusive of tax): Single = $246 / Double = $266 ATA rates include complimentary in-room Internet Take advantage of these special rates, available until October 5, 2011, or as space allows. Make your reservations online at www.atanet.org/conf/2011/hotel.htm. Or call the Marriott at +1-800-266-9432 and ask for the special ATA rate. Learnwww.atanet.org/conf/2011 More Advertising Opportunities: Print / Web / Exhibiting / Sponsorship Don't miss this opportunity to promote your company to 1,800 attendees who need your services and products. Learn more at www.atanet.org/conf/2011/advertise.htm. July 2011 Volume XL American Translators Association 225 Reinekers Lane, Suite 590 • Alexandria VA 22314 USA Number 7 Tel: +1-703-683-6100 • Fax: +1-703-683-6122 Contents July 2011 E-mail: [email protected] • Website: www.atanet.org A Publication of the American Translators Association 12 New Biological Drugs and Pharmaceutical Translation By Edward D. Zanders Pharmaceutical translators are increasingly likely to encounter new biological drugs in regulatory documentation. If you are interested in this field, this article provides some background on biological drugs and a brief description of their nomenclature. 17 Walk the Line: 12 Harnessing Creativity in Medical Marketing Translation By Erin M. Lyons What are the main challenges and constraints of an ever-changing global regulatory environment, and what strategies can translators employ to create accurate and engaging marketing copy within an existing promotional platform? 21 Want to Improve Your Interpreting? Drop That Donut and Grab a Jump Rope! By Holly Mikkelson 17 Research findings on brain activity have many implications for interpreters looking to improve their cognitive abilities. 25 Translating a Speech with Heart: A Collaborative Experience By Diane Van Hoof and James R. Morrin A client needs help to deliver an English speech into Flemish and obtains the assistance of a translator for a custom- designed immersion into a language utterly foreign to him. 25 Columns and Departments 6 Our Authors 34 New Certified Members 7 From the President 35 Dictionary Reviews 8 From the President-Elect 40 Humor and Translation 9 From the Executive Director 41 Active Member Review 30 The Entrepreneurial Linguist 41 Upcoming Events 31 Blog Trekker 42 Directory of Language Services 33 GeekSpeak 34 Certification Exam Information 3 The ATA Chronicle (ISSN 1078-6457) is published monthly, except bi-monthly in November/December, by the American Translators Association, 225 Reinekers Lane, Suite 590, Alexandria, VA 22314 USA. Periodicals postage paid at Alexandria, Virginia, and additional mailing offices. POSTMASTER: Send address changes to The ATA Chronicle, 225 Reinekers Lane, Suite 590, We Want You! Alexandria, VA 22314 USA. The American Translators Association (ATA) was established in 1959 as a not-for-profit professional society to foster and support the professional The ATA Chronicle enthusiastically encourages development of translators and interpreters and to members and nonmembers to submit promote the translation and interpreting professions. The subscription rate for a member is $43 (included articles of interest. For Submission Guidelines, in the dues payment). The U.S. subscription rate for a nonmember is $65. Subscribers in Canada and visit www.atanet.org/chronicle. The ATA Chronicle Mexico add $25; all other non-U.S. subscribers add $45. Single copies are available for $7 per issue. is published 11 times per year, with a combined ©2011 American Translators Association November/December issue. Submission deadlines are two months prior to publication date. Reprint Permission: Requests for permission to reprint articles should be sent to the editor of The ATA Chronicle at [email protected]. Editor Jeff Sanfacon [email protected] Proofreader Advertising Sandra Burns Thomson 39 Landmark Audio Technologies www.LandmarkFm.com Art Directors Directory Ellen Banker 43 National Security Agency Amy Peloff www.nsa.gov Advertising SDL International Caron Mason, CAE 11 Apple, Inc. 44 [email protected] www.apple.com www.translationzone.com +1-703-683-6100, ext. 3003 Fax: +1-703-683-6122 39 Hays Affinity Solutions 33 Star Group America, LLC http://ata.haysaffinity.com www.star-group.net Executive Director Walter Bacak, CAE 11 Honyanku Corporation 39 University of Washington [email protected] www.translatejapan.com hcde.uw.edu/gtcm Membership and General Information Kwana Ingram [email protected] website: www.atanet.org Moving? Find an error with your address? Send updates to: Looking for continuing education events in your area? The ATA Chronicle 225 Reinekers Lane Check out ATA’s online event calendar at Suite 590 www.atanet.org/calendar. Alexandria, VA 22314 USA Fax +1-703-683-6122 [email protected] 4 The ATA Chronicle n July 2011 Attending this year’s Conference? Book your room now and save! Marriott Copley Place 110 Huntington Avenue, Boston, Massachusetts USA 02116 Phone: +1-617-236-5800 5 2nd The award-winning Boston Marriott Copley Place is the host hotel Annual of the ATA 52nd Annual Conference. Nearby Amenities: Centrally located in the historic Back Bay Conference district, the Marriott is connected to the Prudential Center and Copley Place that both offer an impressive variety of shopping and dining selections. Just blocks away is the enchanting and historic Newbury Boston, Massachusetts Street lined with boutiques, salons, and unique dining. October 26---29, 2011 Easy Access: The Marriott is steps away from the Prudential "T" Station (MBTA subway) so exploring Boston is easy. Boston Logan Marriott Copley Place International Airport (BOS) is only four miles away. Learn More: For more information, maps, directions, and photos, visit www.atanet.org/conf/2011/hotel.htm. Special ATA Room Rates Single = $246 / Double = $266 (exclusive of tax) ATA rates include complimentary in-room Internet Take advantage of these discounted rates, available until October 5, 2011, or as space allows. Make your reservations today by visiting www.atanet.org/conf/2011/hotel.htm or call the Marriott at +1-800-266-9432 and ask for the special ATA rate. Reasons to Stay at the Host Hotel It’s not only convenient, it's also a good business decision. You'll find yourself networking in the elevator, in the lobby, in the lounge ... who knows when the exact right contact will be made? Plus, the ease of getting to meetings and events will keep you well rested and less stressed. You'll simply have a better experience in the host hotel! Need a Roommate? Use the ATA Roommate Blog to locate a potential roommate during your stay in Boston: www.ataroommates-boston.blogspot.com Our Authors July 2011 Erin M. Lyons is a full-time French→English and Italian→English trans- Diane Van Hoof is an English↔Dutch lator and medical writer specializing in clinical research and pharmaceutical translator and the owner of Distinctly marketing. Her experience includes in-house and freelance work as a Dutch, Ltd. A native of Belgium, she has a translator, editor, and project manager in both the U.S. and Europe. She master’s degree in Dutch and English liter- has an MA in Italian and French translation from the Monterey Institute ature and linguistics and a PhD in compar- of International Studies and a BA in Romance languages and literature ative literature. After working in academia from the University of Chicago. She has given presentations on medical for a decade, she started a career as a translation at ATA’s 2009 and 2010 Annual Conferences. Contact: translator and interpreter specializing in [email protected]. medical translation, specifically the translation, cultural adaptation, and linguistic validation in-country of patient reported outcome questionnaires. Holly Mikkelson is an adjunct professor within the Graduate School She is a member of the Chicago Area Translators and Interpreters of Translation, Interpretation, and Language Education at the Monterey Association and the chairperson of the Chicago Chapter of the Belgian- Institute of International Studies, a graduate school of Middlebury College. American Chamber of Commerce. Contact: [email protected]. She is an ATA-certified Spanish↔English translator and a state and federally certified court interpreter who has taught translation and Edward D. Zanders has over 20 years of experience as a scientist and interpreting for over 30 years. She is the author of the Acebo interpreter research manager in both a major pharmaceutical company and in smaller training manuals as well as numerous books and articles on translation biotechnology organizations. He worked for 16 years as a senior scientist and interpreting. She has consulted with many state and private entities and research manager at Glaxo, where he specialized in drug discovery on interpreter testing and training, and has presented lectures and research for inflammatory diseases.
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