Recruiting Research Survey
Volume 5 2014 | www.airsdirectory.com Welcome to AIRS® 2014 Social Media & Mobile Recruiting Survey
Highlights • 90% of the participants utilize Social Media in their recruiting efforts • 86% of the participants identify LinkedIn as their most successful Social Media Recruitment Tool • Only 43% of participants feel their companies website is “Mobile friendly” • 52% of the participants have a formal Social Media Policy in place in their organization • 45% of the participants have a Facebook Career Page • 33% of the participants have a Twitter Career Page
Social Media is playing an ever increasing role in shaping the way our world looks today. World governments and economies are feeling the effects of this platform and the Recruiting Industry is not immune! We polled those in the Recruiting field to see how Social Media and Mobile technology is affecting their world, if trends are changing and where companies are spending their time, money and energy in the Social Media and Mobile technology space. We hope the results that follow, help you benchmark your company’s usage of Social Media and Mobile technology as a Recruitment Tool. AIRS is proud to have a large alumni network of recruiters in every industry and location. As a service to ALL recruiters, we frequently poll our network on current trends and hot topics. What follows are our most recent survey results! We are pleased to share this with you and hope it is helpful to you and your organization. Please look for future survey results!
AIRS® Recruiting Research Survey • Volume 5 AIRS is a registered trademark of ADP RPO, LLC. The ADP logo is a registered trademark of ADP, LLC. All trademarks are the property of their respective owners. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. Copyright © 2014 ADP RPO, LLC. Copyright of any screen captures in this book are the property of the software’s manufacturer. Mention of any products in this book in no way constitutes an endorsement by AIRS. Although every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of information herein. DISCLAIMER: AIRS IS NOT PROVIDING LEGAL ADVICE OR DIRECTION REGARDING ANY TOPICS INCLUDED IN AIRS TRAINING COURSE BOOKS OR DELIVERED MATERIALS. ALL ATTENDEES SHOULD CHECK WITH THEIR OWN LEGAL COUNSEL FOR ADVICE REGARDING ALL EMPLOYMENT RELATED MATTERS AND THE LEGALITY OF INTERNET SOURCING TECHNIQUES IN RELEVANT JURISDICTIONS. These materials may not be reproduced in any format without the express written permission of ADP, Inc. For permission contact AIRS, 67 Etna Rd., Suite 400, Lebanon, NH 03766.
(RecruitResSurvey_Vol5_111814) AIRS 2014 Social Media & Mobile Recruiting Survey
What industry is your company in?
Healthcare______9.8% Other______9.8% Information Technologies______7.6% Employment - Staffing Agency______6.1% Manufacturing______6.1% Aviation, Aerospace & Defense______5.3% Retail______5.3% Employment - Executive Search_____ 4.5% Banking______3.8% Employment - 3rd Party Recruiter____ 3.8% Energy & Utilities______3.8% Financial Services______3.8% Insurance______3.8% Services______3.8% Government______3.0% Transportation, Logistics, Storage____ 3.0% Computer Software______2.3% Construction & Engineering______2.3% Non-Profit______2.3% Wholesale & Distribution______2.3% Hospitality & Travel______1.5% Pharmaceutical & Biotechnology_____ 1.5% Telecommunications______1.5% Employment - IT Contractor______0.8% Environmental______0.8% Media______0.8% Mining & Metals______0.8%
0246810
3 AIRS® Recruiting Research Survey • Volume 5 www.airsdirectory.com Number of Employees (Company Size)
Less than 50 More than 10.6% 25,000 51-100 19.7% 6.8%
101-500 16.7% 5,001-25,000 24.2% 501-1,000 8.3% 1,001-5,000 13.6%
Number of Recruiters in Your Organization
More than 50 18.9% Less than 5 26-50 48.5% 10.6%
11-25 10.6% 6-10 11.4%
4 AIRS® Recruiting Research Survey • Volume 5 www.airsdirectory.com Does your organization utilize any Social Media in their recruiting?
NO9.1%
YES No, our organization 90.9% forbids the use of 0.0% Don’t Know 0.0%
Does your company have a formal Social Media Policy?
DON’T KNOW 12.9% YES 52.3% NO34.8%
5 AIRS® Recruiting Research Survey • Volume 5 www.airsdirectory.com Does your organization utilize Mobile Recruiting?
DON’T KNOW 9.8% YES 36.4%
NO53.8%
Does your organization have a mobile app for recruiting/staffing?
DON’T YES KNOW 8.4% 13.4%
NO78.2%
6 AIRS® Recruiting Research Survey • Volume 5 www.airsdirectory.com Is your organization’s website Mobile friendly?
DON’T KNOW 19.7% YES 43.2%
NO37.1%
If yes, what best describes the design of the website?
Responsive Web Design (RWD) Don’t know 32.7% 51.0%
A separate mobile website 12.2% Other 4.1%
7 AIRS® Recruiting Research Survey • Volume 5 www.airsdirectory.com What Social Media sites do you use for recruiting?
LinkedIn®______96.6% Facebook®______60.5% Twitter®______48.7% Google+®______33.6% YouTube®______21.0% Pinterest®______9.2% Meetup®______8.4% Blogs______7.6% Xing®______7.6% About.me®______6.7% Instagram®______5.0% Other______5.0% Plaxo®______3.4% Pandora®______3.4% eBay®______3.4% BranchOut®______2.5% Spoke®______2.5% Foursquare®______2.5% Myspace®______2.5% Flickr®______2.5% Viadeo______2.5% Quora®______1.7% Picasa®______0.8% Jango______0.8% Etsy®______0.8% Amazon®______0.8% OkCupid®______0.8% Howaboutwe®______0.8% Playlist®, Last.fm®, PureVolume®, Rdio®, Mingle2______0.0% 020406080100
8 AIRS® Recruiting Research Survey • Volume 5 www.airsdirectory.com What is the MOST effective Social Media site you use for recruiting?
LinkedIn______85.7%
Don’t Know______6.7%
Twitter______3.4%
Other______1.7%
Google+______0.8%
Facebook______0.8%
YouTube______0.8%
BranchOut, Spoke, Foursquare, Plaxo, Myspace, Flickr, Instagram, Picasa, Blogs, Pinterest, About.me, Xing, Viadeo, Quora, Meetup, Pandora, Playlist, Last.fm, Jango, PureVolume, Rdio, eBay, Etsy, Amazon, OkCupic, Howaboutwe, Mingle2______0.0% 020406080100
9 AIRS® Recruiting Research Survey • Volume 5 www.airsdirectory.com Does your organization have a Facebook Career page?
DON’T KNOW 11.8% YES 44.5%
NO43.7%
Does your organization have a Twitter Career Page?
DON’T KNOW 15.1% YES 32.8%
NO52.1%
10 AIRS® Recruiting Research Survey • Volume 5 www.airsdirectory.com