INTRODUCTION
The initiation of this study of the “Coastal Zone” by the Dún Laoghaire Rathdown County Council, following a proposal by An Cathaoirleach, Cllr. Mary Elliot and seconded by Cllr. Dónal Marren at the Annual General Meeting of the Council, is an appreciation of the open consultative process being fostered by the Council.
The main themes of the County Council’s proposed “Coastal Plan” are as follows:-
1. Renewal of obsolete areas. 2. Sustainable development and the feasibility of accommodating higher intensity of usage in the vicinity of DART stations. 3. Visual appraisal and urban design. 4. Environmental enhancement (paths, parks, public art etc.) 5. Roads, parking, public transport and accessibility. 6. Conservation and archaeology. 7. Environmental designations (SPA, SAC), blue flag beaches, coastal protection. 8. Maritime tradition, leisure, tourism and the Arts.
This opportunity to examine the options for the sensitive and sustainable development of this important natural, marine and architectural area of our County will provide a framework for the improvement of amenities and the conservation of the area from Booterstown to Sandycove. Also, it provides the opportunity to put forward suggestions for the infrastructural development and enhancement of this area for the citizens of the County and visitors alike.
The proposals contained herein, seek to encourage sensitive and appropriate renewal of derelict sites, improve existing seascapes and streetscapes, improve accessibility to amenities and heritage, expand leisure and recreational facilities, encourage public/private partnerships in investment and development and, community awareness, appreciation and knowledge of the wealth of amenities in the County of Dún Laoghaire Rathdown.
In researching, writing and presenting this proposal, for and on behalf of Dún Laoghaire- Dublin’s Riviera Ltd., I was privileged to have the opportunity to draw on the support and advice of the members of this community tourism company. The company is fortunate to have the ability to resource expertise in a range of fields and, through its association with the arts and heritage community in the County, a broader approach to the study of the “Coastal Zone” was made possible.
As a fifth generation native of Dún Laoghaire Rathdown, I am keenly aware of the pride that my fellow citizens have in their towns, villages and maritime heritage of the “Coastal Zone”. Therefore, I have sought to acknowledge that sense of ownership and pride in the area by putting forward proposals that add value to our amenities, leisure, recreational and heritage resources. Though, some of the proposals herein may challenge the traditional view of the role of the Local Authority in the provision of public amenities, I was conscious of the need to find the financial resources necessary to achieve the best possible sustainable development of the “Coastal Zone” of our County.
Finally, I wish to thank local Artist and Arts Educator, Veronica Heywood, for permitting the use of one of her paintings for the cover of this proposal.
MICHAEL MERRIGAN
1 1. MISSION STATEMENT
In affirming the “Principle of Public Ownership & Right of Access” to our heritage and the various amenities in the County of Dún Laoghaire Rathdown, it is understood that, the “Coastal Zone” is central to our County’s heritage and that:
a. Our heritage needs protection and promotion. b. Our heritage is our responsibility. c. Our heritage will not, if left alone, protect itself. d. Our heritage cannot be just an issue for the voluntary sector. e. Our heritage cannot depend on the public purse for its survival. f. Our heritage cannot rely on yesterday’s solutions for its protection. g. Our heritage, starved of investment, will crumble. h. Our heritage cannot view all development as its enemy.
The maintenance of the status quo or just tinkering with the edges of the problems facing the protection of the heritage of the “Coastal Zone” are not options considered by this proposal. With over 50% of the Irish population living within 10 kilometres of the coast and thus, increasing the pressures of urbanisation here in Dún Laoghaire Rathdown, time is not on our side.
The “Coastal Zone” of Dún Laoghaire Rathdown County is unique in Ireland for its distinctive architecture, heritage and readily accessible public amenities, seascapes and maritime facilities. Therefore, with the increasing pressures of urbanisation, any development must be sensitive to the heritage and environment of this region.
Whilst, the “Coastal Zone”, with its varied economic, recreational and leisure resources, benefits citizens of the County and visitors to the area, the promotion of a public awareness, appreciation and knowledge of the uniqueness, beauty and fragility of this heritage is central to this proposal. The objective, of which, is to provide a framework for the planning and sustainable development of the coastal region of Dún Laoghaire Rathdown County and for the improvement of amenities and the conservation of the coastal zone.
It is a central theme of this proposal to identify the area as an “Urban Architectural & Maritime Heritage Area” and to set forth proposals to define, promote and develop this area in the interest of the public.
The proposal will explore options for the sustainable commercial exploitation of the structures available for development, in order, to finance any investment required to implement aspects of this proposal.
The development of the “Coastal Zone” is an investment in the future wellbeing, prosperity and quality of life of the citizens of the County, creates a new and prestigious identity for the County and promotes a pride in our County amongst our citizens.
It’s simply, development for all – a vision for the future of the “Coastal Zone” of the County as a single resort area of “Dublin’s Riviera”.
Welcome to “Dublin’s Riviera”
2 2. METHODOLOGY
The proposal examines each area of the “Coastal Zone” by providing a description of the present condition of each area or site, a brief statement of heritage value. Then a brief outline of what is proposed for each area and suggest action and/or benefits etc. as provided by this proposal.
The area has been split between “Maritime” and “Urban Architectural” areas to enable each to be examined in context and, yet to provide a coherent overview in a linear manner from north to south. The proposal envisages this examination of the “Coastal Zone” from Booterstown to Sandycove to be Phase One of a process that must inevitably, be extended to cover the entire “Coastal Zone” from Booterstown in the north to the County Boundary beyond Shankill in the south.
The conclusions of this proposal envisage the County Council and the other agencies in the County working in partnership with the private sector to secure the investment necessary to implement these proposals, which are, cognisant of the financial restraints placed upon the County Council.
Therefore, in presenting this proposal for the “Coastal Zone” of the County, questions and challenges are posed seeking a fundamental shift by Dún Laoghaire Rathdown County Council from “custodian/provider” to the position of commercial partnership and investor in the provision of leisure and recreational facilities.
It is a prerequisite for the successful implementation of the proposals contained herein, that the County Council embraces the notion that it can no longer afford to be the poor landlord of number of strategically located buildings in need of serious repair, maintenance or rebuilding. This situation serves only to drain the finite financial resources with little or no return for the County Council or the community.
Therefore, certain bold initiatives are required to both arrest this deplorable waste of resources and to create opportunities for a growth in revenue and an expansion in the quality of heritage facilities and public amenities in the County.
The proposal outlines the position of three wholly owned assets and one, in which, the County Council has an interest. Beneficial use of all of these assets should be realised through development either by disposal by public tender or by public/private partnerships based on the provision of leisure, recreational and entertainment facilities for the “Coastal Zone”. However, securing future income from an increase in the number of commercially rateable units, as proposed herein, is coupled with the proposal to fund the establishment a state-of-the-art Municipal Museum & Art Gallery for the County of Dún Laoghaire Rathdown in an existing building wholly owned by the County Council.
It is time for the County Council to take a pro-active businesslike approach to the provision of heritage services and amenities for the citizens of the County and visitors alike. Therefore, any further expansion in these services or amenities must be funded in a sustainable manner through the sensitive development of the “Coastal Zone” of the County by a new County Development Company and the establishment of a “Heritage Fund” and, where required, a “Heritage Levy”.
This proposal challenges the traditional views on the provision of heritage services and public amenities by the County Council and, therefore, advocates sustainable development in a modern commercial environment.
3
3. AREAS
The area of the coastal zone between Booterstown Marsh and the Forty Foot in Sandycove is bounded inland by the Rock Rood, Monkstown Road, George’s Street Lower and Upper, Glasthule Road to the junction of Sandycove Avenue.
However, in order to examine the various possibilities for the formulation and implementation of a Coastal Plan the area has been divided into two distinct zones (1) Maritime and (2) Streetscape.
3.1. MARITIME AREAS
3.1.1. MARITIME WALKWAYS & CYCLEPATHS Description: The present network of walkways and cyclepaths on the seaward side of the DART Line is very limited, sporadic and incomplete with a mixture of well laid-out scenic routes and very short less accessible stretches. The cyclepath network has much to do with the Dublin Transport Initiative and little to do with leisure cycling along the coastline. Cyclists, including children, wishing to follow the coastline must negotiate many areas of dangerous and congested traffic conditions. Walkers too have no complete access to marine walkways because of the disjointed nature of the present system.
Proposal:
a. That, in part conjunction with Dublin Corporation, a stone and concrete marine walk and cycle way or causeway be constructed from Sandymount Gates to Blackrock Baths on the seaward side of the DART Line. See the proposal for Blackrock Baths. An earlier suggestion that this structure should be a boardwalk is considered to be impractical due to winter storms and the high cost of maintenance. A causeway, as proposed, would connect the Sandymount Strand areas along the coastline to Blackrock and thus, encouraging more people from the City to avail of the opportunity of several more kilometres of the existing Slí na Sláinte. b. The area from Seapoint to the West Pier and onwards to the East Pier is already well provided with a network of walk and cycle ways, however, from the East Pier via Dún Laoghaire Baths to Sandycove requires major improvements to provide an unbroken way along the Scotsman’s Bay strip. The proposed “Scotsman’s Bay Way” would require a seaward side route through the Marine Gardens via the seward side of the Baths and onward to Newtownsmith – see proposal for Dún Laoghaire Baths and Marine Gardens. c. The continuation of the seaward side walk and cycle path from Newtownsmith via Marine Parade and Sandycove Gardens to Sandycove Harbour would complete and enhance the present layout of parklands and ways in the Newtownsmith area. Also, it would be a virtual unbroken line from the Martello Tower at Seapoint to the James Joyce Tower at the Forty Foot. d. On completion of the Sandymount to Blackrock causeway and the East Pier to Sandycove walk and cycle ways, with the exception of a break in the Idrone, Maretimo and Seapoint (north) areas, the county will have a “Dublin’s Riviera Way” to be proud of and a recreational facility unmatched in the Dublin Region.
4
3.1.2. BOOTERSTOWN TO BLACKROCK Description: This area extends from the County Boundary to Blackrock Station and includes the Booterstown Marsh & Nature Reserve, three sections of parkland, a linear pond, ornamental pond and two estuaries. The area is bounded seaward by the DART Line and inland by Rock Road.
The area also contains three structures of heritage value considered by this proposal (1) Station House Boostersown, (2) Williamstown Martello Tower and (3) the Shelter in Blackrock Park.
Proposal:
a. The area must be viewed as a linear parkland from the County Boundary to the town and station of Blackrock. However, to protect the northern boundary of this parkland the County Council should acquire, by compulsory purchase, the parcel of land stretching from the culvert of the St. Helen’s Stream north to the County boundary with Dublin Corporation. b. The existence of this stream should be sign-posted as “St. Helen’s Stream” as to the casual visitor to the County little or none of our waterways with the exception of the Shanganagh River at Loughlinstown, is marked by signage. c. The planting of a tree-line border between the culvert and the County Boundary would provide a clear delineation for the northern boundary of the linear parkland and the County. d. The management of the Booterstown Marsh is vested in An Taisce, however, there is a need to up-grade facilities for ornithology, habitat, flora and fauna research and observation by providing an Observation & Research Facility. This facility could possibly, be linked to University College Dublin, and include a viewing platform and visitor information area at the site of the Station Master’s House, formerly the Sluice Gate Keeper’s House, in Booterstown. e. The Martello Tower at Williamstown (No. 15) should be restored to its original condition and fitted out accordingly. This tower could become a Martello Tower Visitor Centre, and in conjunction with the Military History Society of Ireland and the Local History Societies, provide an interpretation of its intended use and life inside these fortifications. It should be noted that in 2004 these towers will be 200 years old. f. That, the present occupiers of the Martello Tower at Williamstown be afforded all possible assistance by the County Council to obtain a more suitable premises for their purpose, possibly, a purpose built dressing room with showers etc., before any restoration works on the Tower should commence. g. The shelter in Blackrock Park should be restored and non-intrusively protected from vandalism and unsightly graffiti. h. The existence of the Blackrock Stream and Glaslower (Leopardstown Stream) should be sign-posted as, like the St. Helen’s Stream above, to the casual visitor to the County little or none of our waterways with the exception of the Shanganagh River at Loughlinstown, is marked by signage. i. That, the mock Greco-Roman vignette and the area of coast line at Lord Cloncurry’s bridge be conserved and protected and that no extension of the causeway should be considered to include this section of the coastline. j. The section at Lord Cloncurry’s bridge, as it contains areas of the original coastline, should remain untouched and protected. k. See section on Walkways and Cycle Paths above.
5 3.1.3. BLACKROCK BATHS Description: These Baths were built in the nineteenth century and much used until late in the last century have become somewhat of an eyesore on the DART Line with dilapidation and graffiti. There is uncertainty surrounding the safety of bathing in sea water baths filled from the Irish Sea, as distinct from swimming in the open sea itself, due to the continued operation of Sellafield in Great Britain. This must be a compelling reason for the County Council to cease its involvement in the provision of such enclosed salt water bathing facilities for the public, permitting the County Council to seek alternative uses for these premises.
Proposal: a. That, these premises be vested in a new Development Company as envisaged by this proposal. b. That, a competition be established for suggestions for the conversion of Blackrock Baths into a commercial leisure and recreational facility integrated with the DART Station at Blackrock to include, possibly a restaurant, bar and retail outlets. c. That, the plans should include the provision of a public wharf-type recreational area accessible by the proposed causeway from Sandymount and the existing walkways in Blackrock. d. In the event of a failure to secure a commercial use for part of the site, consideration must be afforded to the possibility of residential development in order to realise for the County Council the maximum financial return on the development. e. The position of Dublin Bay as a Special Area of Conservation – conservation of flora, fauna and habitats of European importance, should be fully observed in any development. f. That, all proceeds from the sale or development of this site be transferred to the County Heritage Fund as per this proposal.
3.1.4. SEAPOINT TO WEST PIER Description: The maritime section of the Coastal Zone continues southward from Brighton Terrace after a break due to housing in the Idrone and Maretimo areas of Blackrock. This area is a popular bathing place, however, traffic and parking restrictions prevent most from enjoying this northern end of the Seapoint/Salthill/Monkstown linear marine parkland. Improved parking facilities at the Dart Station at Salthill has permitted many more people to avail of these walking, cycling and bathing facilities. However, the area on the seaward side is unkempt with the shelter attached to the Martello Tower at Seapoint (No. 14) frequently festooned with graffiti. The landscaping of the roadside of the DART Line will greatly enhance the appearance of this area and increase its popularity with our citizens and visitors alike.
a. MARTELLO TOWER, Seapoint Description: A Martello Tower unused and need for considerable interior repair and weather proofing to permit use. The tower at Seapoint, dating from 1804, officially called Martello Tower No. 14 , is entered by a recently added outside stone stairway to the first floor with a ground floor accessed by a stone stairwell in the very thick walls. Originally, troops entered by way of iron, timber or rope ladders - such mode of ingress was intended to improve the defensive quality of these towers. Access to each floor is by a stone-cut spiral staircase in the interior of its thick walls. This spiral staircase leads also to the roof which is of cut stone (Dalkey granite). Indeed, should the Sandycove Tower (Joyce Tower) be an object lesson in the admirable re-use
6 of an important example of our architectural heritage, then this Martello Tower at Seapoint, which is in good repair, will certainly prove to be so too.
Proposal: That, the Martello Tower be restored and refurbished by the Genealogical Society of Ireland in conjunction with the County Council to house the Archive of the Society. Also, that to protect the Tower that the concrete shelter attached to it be removed and/or re-sited. b. LINEAR PARKLAND Description: Presently under redevelopment by the County Council to both landscape the Longford Gardens area and provide for public access and use.
Proposal: That, in addition to the County Council’s plans for the linear parkland from Seapoint to the West Pier, that consideration be afforded to the following:- a. The provision of viewing decks on an upper walkway from the entrance at the bridge at Brighton Vale through the parkland to the car park at Salthill DART Station. b. Also, that pedestrian lights be installed at the Dún Laoghaire side of the bridge across to the entrance of the laneway to Belgrave Square. c. The planting of only native species of plants and trees in the parkland.
C. WEST PIER Description: Though much improved over the years with the building of the Sewage Depot and the landscaping around same, the area has an unfinished and somewhat, forgotten appearance. Many marine related sport use the area as their base and this, of itself, provides a welcome resort vista for persons entering Dún Laoghaire by DART.
Proposal: a. That, the marine activities on and behind the West Pier be provided with adequate facilities for dressing, showers and storage of equipment in order to permit the growth of this sector in the County. Also, that the County Council should undertake a feasibility study in to the development of this sector in partnership with the voluntary bodies involved. b. Right of access by the public and the traditional users of the harbour to the Coal Harbour and the jetties should be rigorously protected in any development. c. Increased public lighting would make this area more appealing to the public and make it safer for their use. d. The County Council undertake to complete the King Laoghaire Memorial placed at the entrance to the Coal Harbour in 1988 by commissioning a statute of the Ard Rí to mount the base already in place. e. The existence of the historically important “Mickey Brien’s Stream” should be sign-posted as the stream that afforded the foundation of the monastery at Carrickbrennan (and later Monkstown). The County Council should initiate a study into this history of this important stream and its name. Remember, to the casual visitor to the County little or none of our waterways with the exception of the Shanganagh River at Loughlinstown, is marked by signage.
7 3.1.5. FIRE STATION & KELLY’S AVENUE COMPLEX Description: The old Fire Station, its outbuildings and the Wash House on Kelly’s Avenue are variously used for storage and short-term business start-up units. The area is generally unknown outside the residents of the town of Dún Laoghaire and, in many ways, these buildings are amongst the County’s hidden treasures.
The present use of the Fire Station, however, reflects a time of economic stagnation and high unemployment in the town where such incubator business units were required. This initiative was a valuable and welcome addition to the building of the local economy in a time of recession and all concerned with its foundation deserve praise and the sincere gratitude of the County.
However, the continued utilisation of this valuable resource in such a manner is unjustified and unsustainable in the present economic climate.
Proposal:- a. These important buildings must be brought into a more appropriate use to provide the County with a Municipal Museum & Art Gallery as befits a modern European Town of the size of Dún Laoghaire – the County’s Capital. b. That, the County Council establish a heritage partnership with the Local Historical Societies, the Genealogical Society of Ireland and the Dún Laoghaire Arts Centre to operate the facility for the benefit of the public. c. That, the particular contribution played by the members of the Dún Laoghaire Borough Historical Society to the campaign for the establishment of a local museum be acknowledged by a special Heritage Partnership with the proposed Municipal Museum to cover the acquisition of the Society’s collection of artefacts by the County. d. That, in the event of other more suitable uses being found for both the Martello Tower at Seapoint and Moran Park House, that the Archive of the Genealogical Society of Ireland and the records of the Heritage Project in Moran Park be transferred to the Municipal Museum & Art Gallery complex. e. That, the archives of the County Council be transferred to this facility for safe keeping, cataloguing and accessibility to the general public. f. That, the Art Gallery will enable touring exhibitions to come to the County, however, a structured programme for the commissioning and acquisition of art from the County’s own arts community is required and special attention be afforded to the establishment of a Dún Laoghaire Rathdown Collection. g. A County photographic collection and archive could be established in this facility to record the history, life and times of the County and its people. h. That, the position of County Librarian be enhanced to embrace the overall management of the County’s Museum, Libraries and Art Gallery, possibly, as Director of the County Museums, Library & Gallery Services. i. That, if (h) above, is agreed, that the Headquarters of the Dún Laoghaire Rathdown Public Library Service be relocated to the Municipal Museum & Art Gallery, thus providing a saving on Duncairn House in Blackrock and an administrative staff for the facility. j. That, this facility be the main beneficiary of the County Heritage Fund – see proposal. k. That, the start-up units holding leases from County Enterprise Board in the Fire Station should be permitted, as far as practicable, to enjoy the remainder of the terms of their leases without hindrance. However, consideration may be afforded to the possibility of including any arts related activities presently located at the Fire Station in a new Arts Workshop facility to be attached to the proposed Art Gallery.
8 3.1.6. CARLISLE PIER Description: Following the introduction of the new classes of vessel on the Holyhead – Dún Laoghaire route, the mid nineteenth century structure known as the Carlisle Pier in Dún Laoghaire Harbour has become obsolete and has remained unused and in various stages of disrepair. This facility, currently under the management of the Dún Laoghaire Harbour Board, is unquestionably the single greatest leisure and recreational development asset in the County. However, various plans for the development of non-commercial and, in some cases, social and charitable, operations on this site must be disregarded as squandering the possibility of creating and realising a revenue earning potential afforded by the commercial development of the site.
Proposal: a. That, this Dún Laoghaire Harbour Board facility be transferred to a Development Company as mentioned in 2. Above, in partnership with Dún Laoghaire Rathdown County Council. b. That, the Harbour Board and County Council undertake a feasibility study of the development of a multifaceted leisure, recreational and entertainment complex on the site to include, restaurants, bars, shops, night club venues and live entertainment on the site as the “Harbour Pavilion” to complement the Pavilion Complex. c. That, the possibility of inviting an overseas investor to design and develop the “Harbour Pavilion” on the line of the Church Street Station in Orlando, Florida, however, with a “maritime” emphasis, would have many advantages for both the Harbour Board and the County Council. See appendix on the Church Street Station. d. That, in the absence of an artists’ impression of a possible development, it could envisage the Carlisle Pier being modelled on the lines of a multi- decked (exterior & interior), ornate and reasonably authentic Mississippi River Boat docked in the harbour. Possibly entered on two levels, ground and via a pedestrian walkway from the viewing platform at the King George IV memorial. If desired, to link with the past this mock vessel could be named the “Hibernia” to honour the shipping heritage of the Harbour. This proposed ornate style would be reminiscent of the Old Pavilion and provide stunning daytime and nightly fully illuminated vistas right across the entirety of Dublin Bay. Certainly, it would become Dublin’s premier nightly entertainment venue and a spectacular visitor attraction. e. The choice of an “inland” example like Church Street Station rather than a “Pier or Wharf” like those in New York, San Francisco, Jacksonville etc. was to concentrate on the variety of entertainment options as distinct from the mainly “restaurant” based options afforded by the Piers and Wharves. The greater mix of entertainment, bars and restaurants is more suitable for an Irish development due to lifestyle and customary factors. f. That, the possibility of a share option for the public in this venture should not be overlooked. g. That, the creation of a profitable unique and popular attraction such as the proposed “Harbour Pavilion” should permit a greater investment by the County Council in the County’s heritage through the transfer of its share of the profits to the County Heritage Fund as proposed. h. That, the introduction of a “Heritage Levy” on all entrance charges be considered as an on-going funding resource for the Municipal Museum & Art Gallery, as proposed. i. That, the cost of the decontamination of the site, should the presence of asbestos be confirmed, should be recoverable from central government or the European Union.
9
3.1.7. QUEEN’S ROAD & NEWTOWNSMITH TO SANDYCOVE Description: The Marine Gardens to the south of the East Pier have been in a state of deterioration for a number of years. The area is a no-go area due mostly to cider drinking gangs and the fear of attack or theft. Leaving this area to such elements has resulted in an increase in litter, rubbish and graffiti making the Marine Gardens unsightly and uninviting to visitors.
The state of the Marine Gardens, along with the Baths and the disused Public Toilets, gives an overall impression of dilapidation to an area of much potential for public amenities and sensitive development options.
The Newtownsmith parkland and marine walkways are extremely popular, however, the abrupt ending of the marine walkway and greenery at Glasthule gives the area an unfinished appearance and without a constant boundary, it appears to be a land-fill site. Children are particularly at risk from traffic when exiting the end of the parkland section on to Marine Parade.
The original Victorian plan for the seafront as an area of beautiful gardens, walks and seascapes has been replaced by neglect over many years, however, we are fortunate that, in this area much can be retrieved, restored and in some cases, much improved for access by the general public.
Proposal: a. The Marine Gardens must be reclaimed from vandals and deterioration by the laying of new viewing terraces and the provision of a more spacious access from Queen’s Road. b. That, the removal of a section of fencing and the laying of new wide stepped terraces at the Bath’s end of the Marine Gardens will encourage greater use by the public as the hidden and “seedy” appearance of this end of the Gardens would be incorporated in new terraces. c. The wall at the Baths be removed, following the development of that site, see 3.1.8 below, to permit a seaward access to Newtownsmith. d. That, the provision of information stands on the marine life in the rock pools may attract parents with children to explore this area. e. The provision of lighting throughout the Marine Gardens is very necessary. f. The repair of the walkways in the Marine Gardens and the inclusion of this area into to Maritime Walkways & Cycle Paths as in 3.1.1. above would greatly enhance its appeal as a place to visit and relax. g. The repair of the steps, walls and marine walkways at Newtownsmith, including a regular inspection of the water front for rubbish would greatly improve the appearance of this area. h. As in 3.1.1. above, the parkland and walkways at Newtownsmith should be continued to Sandycove Park along Marine Parade and Otranto Parade. i. That, in the event of the covering over of the DART Line along Queen’s Road to create an upper Promenade, besides greatly enhancing the area and integrating the Pavilion with the new development on the Carlisle Pier, it would provide an excellent public space to be enjoyed. j. That, following the development of the seafront as envisaged herein, that consideration be afforded to changing the name of Queen’s Road to, for example, “Pavilion Parade” or “Pavilion Promenade” etc. k. The opportunity to include street sculpture and art throughout this area must be availed of with a degree of sensitivity i.e. too little – it’s hardly noticed and too much and too varied – may appear tacky.
10 3.1.8. DÚN LAOGHAIRE BATHS Description: These Baths, like those in Blackrock, were built in the nineteenth century and much used until late in the last century have become somewhat of an eyesore on the seafront with dilapidation, especially following a fire, and graffiti.
Much debate amongst conservationists has resulted in a number of prevailing views as to the future of this once great public amenity in Dún Laoghaire, indeed, much sentiment attaches to the Baths surrounding childhood memories of happy days spent there many years ago.
Though, the option of resurrecting a public baths amenity here has not been abandoned by some in our community. There is, however, uncertainty surrounding the safety of bathing in sea water baths filled from the Irish Sea, as distinct from swimming in the open sea itself, due to the continued operation of Sellafield in Great Britain.
This must be a compelling reason for the County Council to cease its involvement in the provision of such facilities for the public, permitting the County Council to seek alternative uses for these premises.
Proposal: a. That, these premises be vested in a new Development Company as envisaged by this proposal. b. That, a competition be established for suggestions for the conversion of Dún Laoghaire Baths into a commercial leisure and recreational facility to include, possibly a restaurant, bar and retail outlets. c. That, the plans should include the provision of a public wharf-type recreational area accessible by the proposed walkway from East Pier and the existing walkways in the parkland at Newtownsmith. d. In the event of a failure to secure a commercial use for part of the site, consideration must be afforded to the possibility of residential development in order to realise for the County Council the maximum financial return on the development. e. That, walls separating the property from the East Pier side and the Newtownsmith side be removed to provide, as proposed below, a continuous walk and cycle way from the East Pier to Sandycove. f. That, as part of a public walk and recreational area, the larger pool be filled in with the possibility, of retaining the other pool as a much shallower water feature be considered. g. That, the exact position of the Napoleonic battery walls on the site of the Dún Laoghaire Baths be determined and any original walls retained following an archaeological examination of the site. h. That, all proceeds from the sale or development of this site be transferred to the County Heritage Fund as per this proposal.
3.1.9. MORAN PARK HOUSE Description: The present use of this building as a Marconi Museum and Café and to house the Heritage Project, is manifestly unsustainable and therefore, any benefit to the County Council by this situation is minimal or non-existent.
The provision, in the early 1990s, of Ir£50,000 from the European Union Structural Funds for the provision of a “genealogical research centre” has not been invested wisely. The Heritage Centre is practically dormant, however, this has much to do with factors outside the control of the County Council, and the numbers visiting the Marconi Museum and Café cannot be encouraging for its promoters.
11 The use of the surrounding parkland by cider drinkers and homeless youths has made it a virtual no-go area for many in Dún Laoghaire. Therefore, there is an onus on the County Council to realise the commercial potential of Moran Park House for the benefit of the community.
Proposal: a. That, this building be vested in a Development Company as envisaged by this proposal. b. That, following the restoration of the Martello Tower at Seapoint the records and operation of the Heritage Project be transferred to the care of the Genealogical Society of Ireland. c. That, the promoters of the Marconi Museum & Café be invited to tender for the full commercial lease or purchase of the property for development as part of the overall leisure, entertainment and recreational zone involving the Pavilion and the Carlisle Pier. d. That, in the event of (c) being agreed, that the house be named “Marconi House” and advertised as “Marconi House in Moran Park, Dún Laoghaire” thus, keeping the name of Paddy Moran, a local barman who was executed on March 14 th 1921 during the War of Independence, for the parkland. e. That, should the promoters of the Marconi Museum & Café not wish to tender for the development of the site, a full public tendering process be initiated. f. Proceeds from the lease or sale of the site should be transferred to the County Heritage Fund.
3.1.10. SANDYCOVE Description: This popular bathing and recreational area is well preserved and usually neat and tidy with the notable exception of the old Sandycove Baths area. Fly dumping has been a problem and also, cider drinking and the associated litter in the Baths area. The Baths are utilised by a Scuba Diving Team and their activities are a significant contribution to the attraction of visitors to this side of Sandycove. The overgrown nature of part of Sandycove Park renders it uninviting to many and, in view of its location and vistas, this is a sad commentary on an otherwise charming piece of parkland.
Proposal: a. That, the County Council encourage co-operation amongst those involved in marine sports in the “Coastal Zone” in order that a structured planning process to enable the growth in popularity of these sports and the development of suitable facilities and premises to cater for same. b. That, the parkland at Sandycove be opened out to the public view by the thinning of the shrubbery and the widening of the pathways through the parkland. c. That, the walls around Sandycove Baths which shield them from a roadside view be lowered or replaced by railings to permit a greater view across the area and make this section more inviting and safer for public use. d. Summertime restrictions on vehicular access to Sandycove Harbour should be considered in the interest of safety. e. The “localisation” of signage would greatly enhance the visitor identification with the area i.e. “Welcome to Sandycove” etc. f. The area should be greatly enhance by the extension of the Newtownsmith walk ways and cycle paths. See 3.1.1. above.
12 3.2. STREETSCAPE AREAS
3.2.1. ROCK ROAD Description: The roadway is a busy thoroughfare, however, it is very well maintained and its greenery and tree lined aspect is a very valuable asset for the County as it is the entrance to the “Coastal Zone” from the City by road.
Proposal: That, the County Council utilise the opportunity afforded by this wide and beautiful entrance to the County to create a distinct identity for Dún Laoghaire Rathdown as an “Urban Architectural & Maritime Heritage Area” by: a. The erection of distinctive and quality signage. b. The use of a seasonal “ribbon of colour” floral displays. c. Street sculptures, possibly in conjunction with the two colleges on the Rock Road. d. “Localisation” signage i.e. Booterstown, Williamstown and Blackrock.
3.2.2. BLACKROCK TOWN Description: Possibly, the most attractive of the towns or villages in the “Coastal Zone” under consideration. It’s newly found wealth and prestige has restored to Blackrock the identity and independence it lost in 1930. The town is neat and tidy and is ideally placed as the “hub” of the northern sector of the “Coastal Zone”.
Proposal: a. Blackrock’s identity must be strengthened by “localisation” and by its promotion as a bustling and lively entertainment centre. b. That, the redevelopment of Town Hall, Library and associated buildings be to the highest standard and with the emphasis on cultural, community and educational activities. c. The proposal to establish the County’s Archive in Blackrock is both welcome and worthy of very serious consideration by the County Council. d. That, as many offices and corporate headquarters in Blackrock attract a a young and affluent workforce from outside the County, the positioning of permanent information points in the Town Centre to advertise the entire “Coastal Zone” should be considered. e. That, Blackrock Town and district must be fully integrated into the new brand image of the “Coastal Zone”. f. That, Blackrock House and surrounding gardens be guarded against any insensitive or inappropriate development.
3.2.3. MONKSTOWN & OLD DUNLEARY Description: With new developments on the seaward side of the coast road and in and around the former Top Hat and Coal Yard sites, this area has witnessed a great influx of new residents over the past few years, however, little by way of a community has developed. This heavy urbanisation without the normal social mixture of which a community is normally composed leads to a rather sanitised streetscape. Little by way of architectural change can now address this problem, however, the maintenance of an identity for “Old Dunleary” is important.
Monkstown, on the other hand, has developed an identity worthy of the investment of the small enterprises that line the Crescent and the village itself. Its charm and the range of restaurants, bistros etc. has provided a streetscape worthy of the magnificence of its twin ecclesiastic architectural gems.
13 Proposal: That, every effort to provide support to the traders in Monkstown and Old Dunleary to capitalise on their proximity to the “Coastal Zone” should be considered, through, signage and the “localisation” of same i.e. “Welcome to Monkstown founded 12 th Century AD” and “Welcome to Old Dunleary” etc.
3.2.4. DÚN LAOGHAIRE TOWN Description: Dún Laoghaire's population has grown many fold since the Town was laid out in the earlier part of the 19 th century. However, the absence of any vision for the development of a “people friendly” environment in the past has left the town choked with traffic and, despite there being many car parks, its streets are crammed with vehicles, many of which, are parked illegally and sometimes in a dangerous manner. The County Council’s plan for the centre of the town and traffic management is welcomed, however, much over due and minimalist, it is a long way from the pedestrianisation required.
Though, many changes have occurred over recent years, these developments have left Dún Laoghaire with no central civic space to provide a focal point for the people and communities of the Town. "Civic Spaces" provide our towns and cities with a heart - a place to congregate, to enjoy, to rest and play. Dún Laoghaire's planners lost the original site to developers when visionary ideas of people first in planning were still in their infancy in Ireland.
Proposal No.1: The new Millennium provides an unique opportunity to both celebrate the Town, its people now and in its past. The development of a Civic Space on the corner of George's Street and Marine Road on the site in front of St. Michael's RC Church offers the people of the Town a "Millennium Heart".
The site could be landscaped to include a statue of Ard Rí Laoghaire (founder of Dún Laoghaire) to highlight the very early origins of the Town in Pagan Celtic Ireland. However, to reflect the true meaning of the Millennium, the square could be named for Bartholomew Canon Sheridan P.P. of St. Michael's. Fr. Sheridan was Parish Priest of St. Michael's from 1829 to his death in 1863 and in his time, brought education to all sections of the Catholic community by inviting orders of nuns, priests and brothers to his Parish to set up schools, convents and colleges from Blackrock to Dalkey. He built and enlarged most of the older churches in and around, what is now, Dún Laoghaire, and provided for the sick and orphaned with a hospital and an orphanage. A man of true social commitment and a contributor to the independence and prosperity we enjoy today through the education of generations of our young.
The site would also contain a marble "Civic Roll of Honour" in order that the many sons and daughters, of all creeds, from the Town who made their mark at home and abroad can be remembered, in their home town, for generations through the next Millennium.
a. The Civic Space Project could be a heritage partnership between the Dún Laoghaire Business Association, St. Michael's Church and Dún Laoghaire Rathdown County Council. b. It is proposed that the County Council acquire the site for the Town and for the site to be maintained by the County Council. c. The County Council would, as part of its acquisition of this space, officially designate the area as “Sheridan Plaza”. d. A competition could be organised for the design of “Sheridan Plaza” and the “Civic Roll of Honour”.
14 e. It is envisaged that a locally constituted Board of Management would organise the erection of the "Civic Roll of Honour" and to research the lives of those meritorious persons to be inscribed thereon.
Proposal No.2: As the gateway to the Town of Dún Laoghaire, Lower George’s Street, Cumberland Street, Clarence Street and lower York Road require special attention. The area appears to be dull and with most buildings lacking colour, very uninteresting. Therefore, it is proposed:- a. That, the area be treated as the “Village” end of Dún Laoghaire with a distinctive approach to the streetscape. b. That, a pro-active equalisation programme be formulated, in conjunction with the local businesses and the community, to fully integrate this part of the town with the more prosperous central and upper George’s Street areas. c. That, the owners of houses and/or business premises should be encouraged, possibly by small grants from the County Council, to paint the exteriors of the buildings in bright colours – not unlike towns in rural Ireland. d. That, the Parks Department should consider the introduction of continental style roadside troughs for shrubs and flowers in the area. e. That, signage would encourage visitors to this end of Dún Laoghaire – the “Village” end with its pubs and restaurants etc.
Proposal No. 3: That, the areas off George’s Street i.e. Convent Road, Patrick Street, Cross Avenue, Wolfe Tone Avenue, Desmond Avenue, Library Road and Dominick Street be included in a plan to introduce more greenery into the area by the employment of continental roadside plant troughs in the area. This will also assist in the reduction of available parking places forcing most parking in these areas, other than residents, to avail of the existing car parks.
Proposal No. 4: That, the laneways from Bloomfields to Northumberland Avenue be integrated fully into the commercial life of the Town by restoration and re-naming. The lane from Bloomsfields to Convent Road has been restored, however, the name chosen is inappropriate and should be changed to provide a commercial/retail and continental style emphasis i.e. “French Market” in order that these lanes could develop along the lines of those in Brighton, England.
Such an initiative by the County Council, including the retention of the original cobblestones, would encourage commercial investment and reorientation by existing businesses adjoining these lanes.
Proposal No. 5: That, in order to preserve the position of George’s Street as the main shopping and commercial street of the town of Dún Laoghaire, especially, in view of the proposed increase in the leisure, recreational and entertainment facilities on the seafront, that, consideration be afforded to changing the name of George’s Street to Main Street, Dún Laoghaire.
Proposal No. 6: That, the Pavilion Theatre be central to the promotion of the performing arts in the County. Also, that the management consider ways in which to bring theatre out amongst the public by imaginatively utilising the new public spaces proposed herein and especially, by creating opportunities for children, young adults and our senior citizens to participate in theatre.
The creation of the new wharf spaces at Blackrock and Dún Laoghaire Baths, as proposed, provides new outdoor performance spaces.
15 3.2.5. GLASTHULE TO SANDYCOVE Description: The area of Glasthule Village to Sandycove is essentially well kept and, in many ways, preserves the village and community atmosphere through, in part, the absence of new taller developments.
Proposal: Like Monkstown and Old Dunleary, this area too would benefit from its proximity to the “Coastal Zone” and the introduction of “localisation” through signage i.e. “Welcome to Glasthule – Tuathal’s Stream” etc.
The fostering of local festivals i.e. Oyster Festival or Local Flower Show with assistance from the County Council would attract more visitors off the “Coastal Zone” to visit this area.
4. COUNTY HERITAGE FACILITIES
4.1. NATIONAL MARTIME MUSEUM Description: The on-going uncertainty as to the future of the National Maritime Museum in Dún Laoghaire is fraught with difficulty for those wishing to both plan and preserve the County’s heritage infrastructure. This uncertainty is likely to continue, irrespective of statements by the National Maritime Institute, unless and until a security of tenure and a security of funding is available to the Museum.
Therefore, the County Council must encourage the National Maritime Institute and the Government to embrace the mutually beneficial protection for the artefacts and the Museum afforded by its acquisition by the State by amending the National Cultural Institutions Act, 1997.
However, failure to achieve movement on securing the National Maritime Museum for Dún Laoghaire must preclude this facility from receiving any funding from the proposed County Heritage Fund.
Therefore, the County Council should concentrate on the other aspects of this proposal, especially, the establishment of a Municipal Museum & Art Gallery.
The following strategy was proposed nearly two years ago and remains a possibility to be explored by the parties concerned.
a. ACQUISITION (Church & Heritage Objects ) i. Formulation of Action Group of businesspersons & the County Council to acquire the Mariners Church for the Nation. Noting that the State is precluded from funding the restoration of the building in its present ownership under Article 44.2.2. of the Constitution. ii. Enter negotiations with the Representative Church Body to acquire the Mariners Church by purchase from the Church of Ireland. iii. Confirm with the Minister for Arts, Heritage, Gaeltacht & the Islands the intention to avail of provisions of the Taxes Consolidation Act, 1997 in respect of the acquisition of the Mariners Church - as a maritime related “Heritage Object”. iv. Investigate provisions of the Finance Acts in respect to Tax Relief for the acquisition and donation of heritage objects to the Nation and explore the possibility of raising of funds by such to restore the Mariners’ Church through the “sale” and “donation to the Nation” of the Heritage Objects in the custody of the National Maritime Institute.
16 v. Seek the inclusion of this acquisition under the terms of the Government's Action Plan for the Millennium , including the heritage tax relief benefits. vi. Present a pre-budget proposal to the Minister for Finance on the acquisition of the Mariners’ Church and the heritage objects in the custody of the National Maritime Institute of Ireland and the deliverance of same into the ownership of the People of Ireland.
b. UPGRADING (To a National Cultural Institution) i. Upgrade the facility from a "local private museum" to the status befitting the Museum, its artefacts and its library, to the status of a "National Cultural Institution". ii. Confirm with the Minister for Arts, Heritage, Gaeltacht & the Islands the intention to seek the facility's designation as a National Cultural Institution under The National Cultural Institutions Act, 1997 or by amending the Act to include the facility. iii. Confirm with the Minister for Arts, Heritage, Gaeltacht & the Islands and the Minister for the Marine the intention to seek the designation of the Harbour at Dún Laoghaire as a place of exhibit for the National Maritime Museum and, if required, the Ministers should provide legislative effect to such designation. iv. Confirm transfer of building to the State under 1. iii above.
c. GOVERNANCE (As a National Cultural Institution) i. Confirm with the Minister for Arts, Heritage, Gaeltacht & the Islands the establishment, under legislation, of a Board of the National Maritime Museum of Ireland to maintain, manage, control, protect, record, research and enlarge the collection of heritage objects relating to the Maritime History and Heritage of Ireland, her people and that of the Irish Diaspora for the benefit of the public. ii. Confirm with the Minister for Arts, Heritage, Gaeltacht & the Islands the composition of the Board to consist of a Chairperson and not less than 9 or more than 11 ordinary members and to include not less than two nominees of the National Maritime Institute of Ireland and one nominee from each of the following: Dún Laoghaire Harbour Board, National University of Ireland and Dún Laoghaire Rathdown County Council. The remaining members to be appointed by the Minister for Arts, Heritage, Gaeltacht & the Islands from a panel submitted to the Minister by the Director of the National Museum of Ireland. iii. The Board of the National Maritime Museum of Ireland would appoint a Director of the National Maritime Museum to manage the facility and to employ staff etc. iv. The National Maritime Institute of Ireland shall provide an Advisory Committee of the National Maritime Museum with functions similar to Section 23 of The National Cultural Institutions Act, 1997. v. Pending the amending of the Act, the National Maritime Museum of Ireland, shall be governed as a Sub-Committee of the Board of the National Museum of Ireland under Section 24 of the National Cultural Institutions Act.
4.2. JAMES JOYCE MUSEUM This facility is a gem in the County’s heritage portfolio and every effort should be made to include both the Museum and its management in the formulation of policies aimed at promoting the various aspects of the County Heritage.
17 4.3. COMHALTAS CEOLTÓIRÍ ÉIREANN Like the James Joyce Museum, the County is very fortunate to have this facility within the “Coastal Zone”, however, little effort has been made to capitalise on the resource provided by this facility. A feasibility study by Comhaltas and the County Council should look at a greater integration of its activities into the cultural life of the County, possibly, through an annual Music Festival for Dún Laoghaire sponsored by the County Council.
4.4. DANCE THEATRE OF IRELAND The establishment of the Dance Theatre in Bloomfields, Dún Laoghaire is a milestone in the development of the performing arts in the County. The County Arts Officer has striven to bring this aspect of the arts to a greater awareness amongst the citizens of the County. However, the opportunities afforded by the development of the public spaces, as envisaged by this proposal, would permit public displays and performances by the Dance Theatre of Ireland. Fully integrating the Dance Theatre into the heritage portfolio of the County is essential.
4.5. THE ORATORY The existence of this little gem in the County’s heritage portfolio is possibly the best kept secret in the County. Situated on Library Road, Sister Concepta Lynch’s work is outstanding and would most certainly be of interest to visitors to our County’s “Coastal Zone”, however, restricted opening times means that few people will ever be able to get to know and enjoy the wonders of this unique Oratory with its intricate Celtic artwork.
Proposal: That, should the “Blue Cap” service be established as envisaged by this proposal, that more appropriate opening times would be facilitated by the “Blue Caps” acting as Official Guides at the Oratory.
4.6. GENEALOGICAL ARCHIVE As described in 3.1.4.(a) above, this facility will greatly enhance the heritage portfolio of the County and provide an unique Archive which could be integrated into the Public Library Service through the establishment of a “Heritage Partnership” between the County Council and the Genealogical Society of Ireland. The following information has been supplied by the Society.
1. History of the Project.
In outlining the project, it may be helpful to provide a brief history of the Society and to detail its aims and activities to date.
The organisation was founded in 1990 and re-named the Genealogical Society of Ireland in 1999 to reflect its truly national position in Irish Genealogy. The Society aims to promote the study of genealogy, collect and preserve genealogical material and to establish a repository for same in Dún Laoghaire. To date over 8,000 people have attended the Society's two monthly open meetings, where lectures, workshops and exhibitions are organised to promote an awareness and appreciation of genealogy as an open access educational leisure activity available to all in the community irrespective of their socio-economic position or previous education.
2. A Premises
Following much campaigning for a premises, the Society accepted the offer by Liam Byrne, Assistant Manager, Dún Laoghaire Rathdown County
18 Council of a building in the Council's ownership for use by the Society as a permanent home for its Archive and Research Centre. This offer was endorsed in March 1997 by a subsequent vote by the County Councillors of Dún Laoghaire Rathdown County Council in favour of the project
The Society plans to restore and refurbish the Seapoint Tower to house its expanding Archive and to provide a research centre. An DAONCHARTLANN , as it will be called, is the first such facility in the Republic. It should not be confused with the commercial research facilities provided by the various county based genealogical projects. This Society is a registered charity in Ireland and no commercial research is undertaken. The Society depends on its members for support and has no paid officials – they’re all volunteers !!
The term "Daonchartlann" is a new one, roughly translated as "peoples' archive", yet the concept is not, many such facilities exist around the world, especially in New Zealand, Australia and North America. However, the best example of this type of facility is the Library of the Society of Genealogists' in London founded in 1911 and which, receives over 25,000 items of genealogical interest each year from all quarters of the world, including Ireland.
The facility in Seapoint will contain records from a number of sources and, in particular, it will function as an unique repository for family history research undertaken by genealogists from Ireland and from the Irish Diaspora. Already, the Society has collected over 4,000 publications, 3,500 manuscripts and an extensive microform collection. New items are received on a weekly basis, these are presently housed in a member's home. The Daonchartlann will permit greater access by researchers to this information and ensure that such records, many compiled by dedicated individuals over a life time of research, to remain in Ireland for future generations to appreciate their genealogical heritage.
The Society progressed with its plans to convert the Martello Tower at Seapoint, Co. Dublin for use as the Society's "DAONCHARTLANN" . The plans have been drawn up by the Society’s architect, Seán Gaynor, DipArch., MRIAI., for the restoration and refurbishment of this historic tower, definitely a "heritage building" under the Act. Dúchas – the Heritage Service and the County Council’s Conservation Officer are liaising on the project and all works.
4.7. MUNICIPAL MUSEUM ART GALLERY The County of Dún Laoghaire Rathdown is possibly unique in Ireland as it has no Civic Museum or Art Gallery. This is simply a disgrace given the population of the County and its location just south of the nation’s Capital. Over the years, the Dún Laoghaire Borough Historical Society has campaigned vigorously for the establishment of a museum and indeed, the Dún Laoghaire Arts Centre, likewise for an Art Gallery.
The County Council has never been in the position to establish such a facility due in part to the former economic conditions and its reluctance to engage in the provision of such facilities in a pro-active and imaginative way. However, it is possible that now the will to engage fully in the formulation of plans for the establishment of a Municipal Museum and Art Gallery through the operation of a Heritage Fund, established through the profitable disposal and/or management of existing assets.
19 The provision of this facility is central to the independent identity of the County and its prestige amongst communities of a similar size in the European Union and elsewhere.
A location has been identified by this proposal and, given its historic significance to the development of local government in this area, no other similar site can be readily available for development and refurbishment. Please see 3.1.5. above.
4.8. HERITAGE OFFICER PROGRAMME Proposal: As per an earlier proposal by An Foram Oidhreachta in its publication “Towards a County Heritage Policy” (1997) it is proposed that the County appoint a County Heritage Officer to oversee the implementation of a County Heritage Policy and to develop the heritage aspects of the single resort plan in conjunction with all stakeholders and the County Council’s management team for the Coastal Zone.
The Heritage Officer Programme operated by the Heritage Council is as follows:-
The Heritage Officer Programme was initiated in April 1999 through the appointment of Heritage Officers in Sligo, Kerry and Galway Corporation. Further appointments have been made in Counties Leitrim, North Tipperary, Wicklow, Galway, Clare, Laois, Offaly, Longford, Westmeath and Dublin Corporation. There is currently a competition for the post in Limerick County Council.
The Heritage Council recognises both the pre-eminent role of local government in local democracy and the reality that heritage belongs to all the people. It is most appropriate that local authorities would play a pivotal role in heritage matters.
The Heritage Council is prepared to provide support to some local authorities towards the provision of a Heritage Officer. Financial assistance for Local Authorities towards the cost of employing Heritage Officers is provided on the following basis:
Year 1 – 75% Year 2 – 50% Year 3 - 25%
Costs which will be subsidised include salary, P.R.S.I. and travelling expenses. A grant will also be provided towards the cost of providing specified IT equipment.
Heritage forms the core of our sense of national identity and has a major influence on our quality of life through the enhancement of our everyday existence. Ireland enjoys tremendous resources of economic, social, educational, recreational and aesthetic value. Unfortunately the prerequisites of modern living place these resources under constant threat and heritage cannot be replaced once it has been destroyed. The Heritage Officer Programme emphasises the need for sustainable development which takes heritage considerations into account.
Heritage Officers have wide-ranging functions that promote the objectives of the Heritage Council while simultaneously addressing the requirements of their local authority. The actual duties of a Heritage Officer are variable in order to facilitate the different needs and priorities in each local authority area.
The Heritage Council has a statutory duty to propose policies and priorities for the identification, protection, preservation and enhancement of the national heritage.
20 The ‘national heritage’ is defined in the Heritage Act, 1995, as including:
• Monuments • Landscapes • Archaeological objects • Seascapes • Heritage objects • Wrecks • Architectural heritage • Geology • Flora • Heritage gardens and parks • Fauna • Inland waterways • Wildlife habitats
The Heritage Council works to: i. Promote interest, education, knowledge and pride in the national heritage ii. Facilitate the appreciation and enjoyment of the national heritage iii. Co-operate with other bodies in the promotion of it’s functions iv. Promote the co-ordination of all activities relating to it’s functions
Obviously Heritage Officers have an extremely broad focus and address a comprehensive range of subjects. Heritage is approached in an integrated and inclusive manner which requires work on a multi-disciplinary basis. Heritage Officers must address the above thirteen areas of heritage as they relate to their administrative area. In order to facilitate this process a Heritage Officers network has been established where expertise from each different discipline is shared. Thus a Heritage Officer professional resource is created for the benefit of all participating local authorities and the Heritage Council.
Included in the multiplicity of duties with which Heritage Officers have carried out to date are projects relating to planning issues, village renewal, architectural conservation, public lectures, graveyard renovation, exhibitions, publications, data collection, educational programmes, co-ordination of community groups and liaison with funding agencies. The benefits of involvement in such diverse projects is recognised but three areas have been identified as being particularly effective: i. Heritage Appraisal ii. Local Heritage Plans iii. Advice and Information for Local Authority Staff.
1) Heritage Appraisal:
Heritage Council has developed a methodology for Heritage Appraisal of plans, policies and programmes. Heritage Appraisal is a process used to systematically, comprehensively and impartially access the effects on the heritage of plans, programmes or policies. A Heritage Appraisal helps to ensure that the full scope of heritage considerations is dealt with comprehensively and consistently throughout the preparation of any plan or programme. It is an iterative process, intended to help to modify a plan or programme as it is developed, in order to avoid or reduce harmful effects on the heritage and to maximise potential benefits for the heritage.
The appraisal is simple and cost effective, and the methodology is flexible enough to allow easy integration into whatever form of plan preparation is adopted by the planning authority. The information generated by carrying out the heritage appraisal will contribute to better-informed decision-making in the formulation of land-use planning policies.
21
A requirement for Strategic Environmental Assessment (SEA), of which Heritage Appraisal is a part, has been enshrined in the Planning and Development Bill, 1999. Heritage Officers will be trained to facilitate planners in the conduct of these appraisals.
The statutory planning system has a major contribution to make to the conservation of our national heritage and to a more sustainable environment. Decisions made through the planning process which incorporate Heritage Appraisal will be an ever increasing determining factor in the future of that heritage.
2) Local Heritage Plans.
The National Heritage Plan (NHP) was due to be published in November 2000 by the Minister for Arts, Heritage, Gaeltacht and the Islands. The NHP aims to establish a clear and coherent strategy for the protection and enhancement of our heritage while promoting it as a resource to be enjoyed by all. All actions in the NHP promote the principle of sustainable development which aims to meet current needs without compromising the ability of future generations to meet their own needs.
The Minister's original proposal placed great emphasis on Local Heritage Plans (LHP), firstly, proposed by the Dún Laoghaire Rathdown County Heritage Forum (An Foram Oidhreachta) and published in “Towards a County Heritage Policy”, Dublin 1997. Obviously the NHP will recognise the importance of local government in heritage matters and will place great emphasis on enhancing its role. Local authorities have exercised powers for the protection of heritage through the planning system. Their role will become increasingly important as they are best placed to promote heritage conservation through local plans and programmes. The preparation of LHP's supported by enhanced levels of heritage expertise within local authorities will be vital in this process. Heritage Officers can facilitate the preparation of LHP's through co-ordinating Local Heritage Fora involving local communities and local authorities. The Heritage Council is providing training for Heritage Officers in this regard.
Heritage belongs to everyone but such ownership also implies a responsibility to protect. will identify the steps necessary to making the protection and enjoyment of heritage far more broadly based and inclusive than heretofore. Community participation in the protection of heritage will increase significantly.
Funding reflecting the commitment to deal with heritage at a local level will have to be provided in order to allow the implementation of the LHP's. All such funding would be channelled through local authorities and provided only in the context of approved LHP's.
3) Advice and Information for Local Authority Staff.
Experience has demonstrated that local authority staffs have a genuine regard for our heritage and make every effort to pursue the correct course of action. However it is not realistic for planners and engineers to have an in-depth knowledge of all the diverse issues involved in heritage. Hence they have been very appreciative of being able to avail of in-house expertise offered by heritage officers.
The Heritage Officers Network has been established under the auspices of the Heritage Council. It has proved most productive in furthering the professionalism of
22 Heritage Officers and also creating a valuable heritage resource. The Network has utilised the expertise of Heritage Officers, Heritage Council Professional Officers and other experts in the heritage sector. It provides a forum for the exchange of expertise and knowledge with an emphasis being placed on current developments. The many different professional disciplines represented by the backgrounds of the Heritage Officers have been particularly advantageous. Heritage Officers are also able to utilise their contacts in the heritage sector in order to establish a comprehensive heritage resource in each local authority.
The Heritage Officer Programme has been beneficial in furthering the objectives of both the local authority and the Heritage Council and a productive partnership has been established with participating counties.
Any inquiries may be directed to Liam Scott, Human Resources Manager, The Heritage Council, Kilkenny.
5. BRANDING & IDENTITY Dún Laoghaire Rathdown County, as a relatively new entity, it is required to assume or develop an image or identity for itself to encourage cohesiveness and association for and amongst the citizenry of the County. In this matter, however, the County has been dogged with an east-west sensitivity divide on the issue of a single brand name or identity. Absurdly, some have taken to describing the coastal area of the County as “Dún Laoghaire” and the inland area as “Rathdown” – this is simply nonsense as the whole region is in the historic Half- Barony of Rathdown. The other “half” being in north County Wicklow. The word “Rathdown” is still employed as a Superintendent Registrars District under the Civil Registration Acts 1844 & 1863 to describe the whole area. But civic cohesiveness aside, tourism branding for the County and especially, the “Coastal Zone” is urgently required.
5.1. SINGLE BRAND NAME & POTENTIAL Proposal: That, the County Council adopt, endorse and make use of a single brand identity for the tourism, leisure, amenity, recreational and entertainment facilities in the “Coastal Zone” of the County. Furthermore, the extension of this identity to the County as a whole will be beneficial to the tourism and leisure product of the entire County of Dún Laoghaire Rathdown.
a. Objective: The avoidance of duplication, or more accurately, the avoidance of needless and wasteful conflict on the matter of perceived duplication of endeavour between existing tourism bodies must be considered and fears, if any, allayed before a truly single brand structure name can be implemented.
The establishment of a 'unity of purpose' should be central to the consideration of the County Council’s objectives - all sectors should be brought on board, i.e. the Hoteliers, Guest Houses, Publicans, Traders and the voluntary sector - we all have much to gain from the pooling of expertise and co-operation on marketing initiatives and product formulation.
b. Endeavour: When we consider the resources available to any tourism endeavour in this locality, the first on the list is always the Harbour. However, if we concentrate on the Harbour and the Town of Dún Laoghaire
23 in isolation from its hinterland we seriously inhibit the growth potential of any product and limit any marketing endeavour.
To the list of resources we must add the Towns (Dún Laoghaire, Dalkey and Blackrock), the Natural Environment (Maritime and Park Lands); Shopping and Leisure Facilities (Hotels & Guest Houses etc.) and finally, our Educational & Sports Facilities. The natural borders for any tourism development in this locality should be the Booterstown Marsh to the North and the Shanganagh River to the South, the N11 to the West and the Irish Sea to the East - i.e. the coastal strip and towns thereon.
However, these are merely resources and do not, of themselves, constitute a 'tourism product' - as some seem to believe. A 'tourism product' must be factored in a manner to meet an identifiable or potential market. Therefore, it should be the function of any tourism organisation to develop an integrated tourism product based on these resources. c. Numbers & Tourism Potential : Much has been focused in the past on the numbers of persons travelling through the port - over 4 million annually, however, this is not a measure of success for the area as most of these people do not stop here in Dún Laoghaire.
An Foram Oidhreachta (County Heritage Forum of 16 Heritage Organisations), in its submission to the Strategic Policy Committee on Planning, Development and Tourism, envisaged a policy shift from the narrow confines of the concept of Dún Laoghaire being a "gateway" to Ireland - essentially a concept for a transport company - to a policy that views the County and Dún Laoghaire, in particular, as Ireland's "foyer " or "concourse". This, An Foram Oidhreachta believes, will facilitate a move from evaluating our tourism potential and success solely on bed nights or passengers numbers through the port.
The numbers through the port are encouraging as one source of potential customers for our product, however, the port is not the only entry point to our area. We have Dublin Port, the Airport, the N11, Dublin Bus, DART and suburban rail - all carrying millions of potential customers for our product - should we design it to attract them.
The 'bed night' numbers for the Hotels and Guest Houses in the area do not, again of themselves, provide an accurate assessment of the success of the area in attracting visitors as 'bed night' numbers include:- (i) Coach Passengers - late evening arrivals & early morning departures (ii) Conference Delegates - in-house facilities only (iii) Business Persons and (iv) the Independent Travelers. Of each category, generally only the Business Persons and the Independent Travelers contribute to the wider economy of the area - shops, pubs etc.
The notion that an increase in the 'bed night' numbers would provide a significant increase in employment in the sector ignores the seasonality of the industry. Any increase in 'bed night' numbers is only possible in the shoulder periods, thus, lengthening seasonal employment, or by providing increased facilities in the area - new hotels or more guest houses to meet the demand and under supply in the peak season.
24 Therefore, we must look to the development of an alternative product and the formulation of a Tourism Strategy based on new thinking and drawing on our resources to develop a highly visible, easily attainable, quality tourism product which views its customer as coming not only from overseas, but from the County and Ireland generally. Spreading the benefit of the tourism and leisure industry throughout the area's economy.
d. Product Identification & Logo: The development of an easily recognisable and readily understood product identity is central to any planning of a marketing strategy. Many in Dún Laoghaire have not always viewed Dublin Tourism as being very beneficial to this area - it is 'City' focused and generally, ignores the tourism potential in Dublin's suburbs.
However, Dublin City has been very successful in attracting visitors. It's a well understood and readily identifiable leisure/holiday product. Lively, fashionable with many facilities ranging from the historic to the best in entertainment.
Can we compete? Should we seek to compete with the giant product to the north of our area or should we develop a separate, though, complementary product here in Dún Laoghaire? We have the resources and the infrastructure.
Why not 'piggyback' on Dublin's success by marketing the area as Dublin's own resort - the coastal strip and its towns. It's not a new concept as many areas around the world have successfully developed a sustainable, independent tourism identity on the back of a more famous location by 'branding' their area.
In this regard, I would suggest a name that says quality, leisure, maritime facilities, seaside, entertainment and resort - "Dublin's Riviera" - the entire County of Dún Laoghaire Rathdown can benefit from such branding as it says what we are and where we are in one "product name". The 'Riviera' concept, may seem grandiose to some, however, it was much exploited, to great success, by the developers of the fashionable coastal areas of Dalkey in the mid 1800's - why not now?
Though, it must be remembered that the development of a product name and identity is just the start. Marketing of suitably packaged tourism/leisure products requires the harnessing of many skills available in our community. But above all, it requires unity of purpose and joint ownership of the process to benefit as many sectors in the community as possible.
5.2. HOLYHEAD-DÚN LAOGHAIRE LINK Description: The development of the relationship between Holyhead and Dún Laoghaire must be central to the development of our “Coastal Zone” and indeed, much has been achieved of late with the “Wavelink” card and other joint initiatives on employment, business, culture and tourism. Therefore, it is only fitting that the County Council should be seeking to mark this relationship in a public, dignified and lasting memorial.
Proposal: "The Sea Separates and Unites Us"
As Celtic Nations our past, including our mythology, is very similar and offers a wealth of subjects, from which, to draw a suitable "joint memorial" for the
25 Millennium. Suggestions of St. Patrick and Dewi Sant, though, very poignant should we consider the Millennium as a purely Christian affair and thereby, simply a celebration of 2000 years. However, we Celts have approximately 1,500 years more to celebrate (conservative estimate 1,000 years) here in these Islands and this should be the focus of our celebration - a prelude to our fourth millennium!!
Given that Patrick and David are National Patron Saints, they were not, however, historical contemporaries - approximately 100 years apart. Therefore, we must seek a link, both historic and possibly, mythological, between our two nations. Something with a maritime theme and common to both traditions - the Celtic Sea God.
Irish: Manannan Mac Lir Welsh: Manawydan ap Llyr
With similar bronze statues mounted at the entrance to both ports and in both languages we highlight "The Sea Separates and Unites Us" in Holyhead and Dún Laoghaire. Coupled with possibly the renaming of a street in Holyhead and Dún Laoghaire to reflect this special relationship - we can look to an unique celebration of the Millennium.
5.3. SIGNAGE Description: The present signage policies of the County are based on the exigencies of traffic management with little or no consideration of the community, tourism or business requirements for adequate signage. The thoughtful employment of signage can nurture, develop and consolidate communities and localities by creating a mutuality of awareness of place and by extension, community and heritage. In Ireland, as in other post-colonial countries with a native language other than English, the powerful use of signage to proclaim difference, independence or survival was well understood to the fathers of this nation. Why not adopt the same powerful tool to establish an identity for the County?
Proposal: That, the County Council establish a working group to explore the issue of signage and the marketing of a distinct identity for the County, including:-
a. Considering an application to the Chief Herald of Ireland for a suitable Heraldic Badge drawn from the elements emblazoned on the present Coat-of- Arms of the County. b. This Heraldic Badge, usually very simple in design, would become the County’s logo as distinct from the more formal and more colourful Arms. c. The employment of distinct local colours, for example, Azure & Or (St. Patrick’s Blue & Gold) to represent county and to be used as a prominent demarcation between this County’s signage, facilities and utilities and those of its neighbours. d. Encouraging businesses and especially, estate agencies in the County to employ both the Logo and the brand “Dublin’s Riviera County” in their advertising. e. Comprehensive directional signage in the Welsh language at the Port should be considered, especially, pointing to the “Town Centre” etc. f. Local County road signs should progressively employ both the colours and the logo. Including, all heritage, scenic, sports and welcome signage. g. That, temporary signage for festivals, the Dún Laoghaire International Horse Show etc. should be of a high quality, contain the County branding and thereby, be relieved of signage charges by the County Council.
26 5.4. IRISH LANGUAGE Description: The present position of the noticeable usage of the Irish language in the County is poor. Other than the normal usage on signs for road/street names and directional signage to various parts of the County, little use is made of the language as a valuable tourism tool. What more distinctively Irish resource have we? Yet, few of our businesses employ bilingual signage and most of the County Council’s application of the language is quasi-ceremonial. With more Irish speakers than any other Local Authority around Dublin Bay, Dún Laoghaire Rathdown should lead the way in the promotion and visible usage of the language.
Proposal: a. That, as part of the localisation of signage, each of the villages and towns of the county would have a welcoming sign with the name of the place in Irish and its English rendition, however, with an explanation of meaning i.e. “Dún Laoghaire – the fort of Laoghaire – estb. C. 5 th century AD”. This would not apply, naturally to names of English origin, however, it could to Norse names etc. b. That, the County Council liaise with Foras na Gaeilge regarding the development of Irish, especially, in relation to the new developments as envisaged by this proposal for the “Coastal Zone”. c. That, the County Council restore the “fada” to the “Dun” in the English language name of the Council as it is simply foolish nonsense to leave it out as the word is an Irish language word requiring the correct “Dún”.
6. TOURISM, MARKETING & SUPERVISION This proposal envisages the County Council adopting a single resort management approach to the whole “Coastal Zone” and in doing so, capturing the identity and ethos of a resort like “Dublin’s Riviera” – an “Urban Architectural & Maritime Heritage Area” and therefore, the whole “Coastal Zone” should be managed like a National Park in respect to leisure, recreational and tourism matters.
6.1. TOURISM POTENTIAL & MARKET In considering the market for the “Coastal Zone” it may be useful to compare the traditional market i.e. ex Holyhead, with the much more lucrative road/rail option and in doing so, we again must confront deeply rooted believes of what “tourism” means for the region. “DART ALONG DUBLIN’S RIVIERA” Dún Laoghaire Rathdown County has been variously described as the “Gateway to Ireland”, the “Gateway County” and lately, the “Choice for all Seasons” – but how meaningful are these labels today? The county carved out of Co. Dublin in 1994 has struggled to both establish an identity of its own and to come to terms with the ever increasing encroachment of Dublin City. Never quite comfortable as part of Greater Dublin, Dún Laoghaire Rathdown, in its short history has witnessed a resurgence of the pressures to become a mere borough of the City of Dublin. The centralisation of transport and tourism policy and the lessening of its dependence on the ferry link to Holyhead have left the County with few options and a diminishing identity.
More tourists reach the county by land than by Ferry – Dublin City as a potential tourism market for the County is far more important than the Holyhead link. But why is this reality too difficult to grasp in Dún Laoghaire Rathdown? The County’s new and developing road network with its links to the N11 and the M50 and, if it ever becomes a reality, the Eastern Bypass, will further erode any separate identity for this young county. Traffic to and from Dublin to the rest of the country will effectively
27 bypass the county not unlike the motorway network does for the separate boroughs of London or other big cities.
No doubt those in the “Dún-Lorry” campaign will, quite rightly, have much to celebrate by the removal of all heavy goods traffic, other than deliveries and pick-up, from the county. But gone too are our drive-in tourists. Though few, if any, of these tourists, free from bumper-to-bumper on existing roads, will bemoan the bypassing of Dún Laoghaire Rathdown on their journeys inland and returning to the Ferry Port or Airport on the way home. What then for tourism in the county?
Various efforts have been made over the years to promote the county or its towns and villages as destinations for the tourist. Places to stay before or after getting the Ferry or as a base to explore the hinterland of the county. Much attention has been focused at attracting overseas visitors via Holyhead to the county. Links established – brochures and videos produced, however, such visitor numbers continue to fall as the county turns its back on its real potential – Dublin City.
Dún Laoghaire Rathdown, due to age-old petty rivalries, has largely ignored Dublin City’s success instead of grasping its great opportunity and “piggy-backing” on its success and potential for growth. Dublin City is recognised as a major European City Break destination with much to offer the visitor and, if Dún Laoghaire Rathdown could capitalise on the excellent Public Transport links and its proximity to the City Centre, maybe real tourism revenue will flow in its direction. This fundamental shift from “Ferry Tourism” to the more lucrative “Day Visitor” market will cause some dissatisfaction in the powerful Hotel, Guest House and Bed & Breakfast sector. But the continued investment by the County Council, Chamber of Commerce and Business Associations in this narrow view of tourism promotion represents bad value for money as it benefits the few at the expense of the many. Tourism revenue for this county is more than bed-nights - it’s real spending in the shops, restaurants and pubs of the county.
However, since no serious expansion in bed numbers through the development of new hotels is possible inside the N11, therefore, if tourism revenue is to be secured for the county, a strategic development of “Urban Tourism” is necessary for Dún Laoghaire Rathdown. The County must focus on its tourism assets – the Bay, its new Marina, each of its major towns linked by DART and a vibrant entertainment base in each with lively pubs, restaurants and clubs. Focusing on “tourism assets” and promoting tourism is not the same as promoting the “county” as a separate administrative area in terms of Irish Local Government and this fundamental fact must be fully understood in County Hall if the county’s tourism revenue potential is to be realised.
The county’s heritage assets are also largely linked by DART or by connecting bus thus allowing the Day Visitor to maximise their available time in the county. With Dalkey Castle and Heritage Centre, James Joyce Museum, National Maritime Museum, Comhaltas Ceoltóirí Éireann, Marconi Centre, Dance Theatre, Pavilion Theatre and the Oratory all in easy reach by DART. Indeed, following the restoration of the Martello Tower at Seapoint by the Genealogical Society of Ireland, a new Family History Archive & Research Centre, the County of Dún Laoghaire Rathdown can offer “Heritage by DART” for the Day Visitor.
The development of an “Urban Tourism” policy and the effective embrace of the success of Dublin City by Dún Laoghaire Rathdown will require a fresh branding initiative focussing on its proximity to the City Centre and highlighting the county’s
28 maritime location and quality tourism facilities. The question remains for County Hall, however, are they prepared to be truly, Dublin’s Riviera County?
6.2. TOURISM PLANNING The County Council, in consultation with the various tourism interests in the County, especially, in the “Coastal Zone” should provide the necessary resources for comprehensive tourism planning to be undertaken by Dún Laoghaire Rathdown County Tourism Company to develop and exploit the “Dublin’s Riviera” concept.
6.3. RESORT AREA MANAGEMENT Whilst, the present responsibility for Tourism in the County rests with the Dún Laoghaire Rathdown County Tourism Company, this new “resort” requires a broader approach to involve the Parks Department, Harbour Company, Development Company and the wider community, both business and voluntary.
However, the County Council, in order to provide for the maximum visibility for both the resort concept and the theme "Dublin's Riviera" and to provide an on-the-spot interface with our visitors/tourists, the County Council can draw on the experience of the various resorts in the USA and the National Trust in Northern Ireland and consider the appointment of "Official Guides" or "Blue Caps" for the peak season and to provide valuable assistance during major festivals..
These "Blue Caps" would provide advice, assistance and reliable information to both tourists and others in the Town Centre of Dún Laoghaire, Dalkey, Blackrock and Killiney. As with other such services throughout the world, clearly identifiable uniforms would be provided for personnel meeting a high standard of appearance, good local knowledge and, possibly, language skills.
Training for the "Blue Caps" would be of a high standard, possibly, with the assistance of the local Hotels, businesses and Tourism Companies.
6.4. LITTER POLICY The town of Dún Laoghaire, especially, on the streets and lane-ways off George’s Street has become increasingly defaced with litter and abandoned shopping trolleys from Bloomfields, Dún Laoghaire Shopping Centre and Dunne’s Stores. These shopping trolleys when abandoned in the lanes and left uncollected for several days are then utilised by fly-tippers to hold bags of rubbish, thus, attracting more serious fly-tipping of beds, mattresses and furniture. This situation seriously impedes any and all efforts by the County Council to enhance the image of the town and the associated “Coastal Zone” of the County.
Proposal: a. That, the abandoning of shopping trolleys outside a fixed zone around each shopping centre or outlet be regarded as littering and thus, attract the appropriate on the spot fine of Ir£50.00 or Ir£1,500 should the matter go to court. b. That, each Shopping Centre area be “Green Boxed” where, inside this zone trolleys may be left for collection by the stores, however, members of the public taking the trolleys outside the zone would be liable to a fine should the trolley not be returned to the “Green Boxed” area. c. That, new signage advising the public of the “Green Box Areas” be erected and that, such signage should indicate the possible fines prominently. d. That, trolleys recovered by the Litter Wardens outside the “Green Box Area” be returned to the stores with a levy of Ir£50.00 per trolley recovered being charged to the store concerned.
29
7. DEVELOPMENT COMPANY The establishment of a Development Company by the County Council to oversee the profitable disposal and development as leisure, recreational or entertainment facilities of the following properties, a) Blackrock Baths, b) Dún Laoghaire Baths and c) Moran Park House. Also, including the formation of a development partnership with the Dún Laoghaire Harbour Board to oversee the profitable development of the Carlisle Pier as a major tourism and leisure facility, is essential for the successful implementation of this proposal.
7.1. STAKEHOLDERS The Stakeholders in the development of the “Coastal Zone” are essentially divided into two category – a) Primary and b) Secondary as follows, and must reflect the level of financial investment or exposure committed by the various parties and, in essence, the developments considered by this proposal are commercial enterprises. a. Primary Stakeholders This category consists of the County Council, the Harbour Board and any major independent investors. b. Secondary Stakeholders This category consists of two sub-sections reflecting the public interest and sectional or special interest as follows:- 1. Smaller private investors, facility tenants and Specialist Heritage Groups. 2. The local business and community organisations; An Taisce and the general public.
7.2. PUBLIC / PRIVATE PARTNERSHIPS In the formulation of any plans associated with this proposal, the issue of public/private partnerships in the acquisition of capital and the development of the facilities described must be to the forefront of any feasibility study. No development is envisaged that would preclude, restrict or in any manner prevent the fullest participation of private capital investment in the development and operation of the facilities to be located at Blackrock Baths, Dún Laoghaire Baths, Moran Park House and the Carlisle Pier.
7.3. HERITAGE PARTNERSHIPS The development of “Heritage Partnerships” between the County Council and the various voluntary heritage groups in the County will assist with the acquisition of funding, the provision of heritage services, the formulation of Heritage Plans & Policy and the acquisition of specialist knowledge in a range of disciplines to assist the County Council in the development of its heritage infrastructure.
The development of the “Heritage Partnership” could extend to third level educational institutions and academic or specialist organisations at home and overseas to provide funding through various Charitable Foundations and Bursaries to develop and expand the Municipal Museum & Art Gallery of this County.
7.4. PRIVATE INVESTMENT The provision of heritage, leisure or other amenities in the County cannot be facilitated or sustained by drawing down from the finite resources available to the Local Authority no more than it can be expected that the voluntary sector must be the sole provider of funding.
30 If this County is to have state-of-the-art facilities more imaginative and creative funding opportunities must be sought and developed. In the past, certain sections of our community would have totally rejected the notion of the involvement of the private sector in the provision of heritage facilities and other leisure amenities on sites owned by the County Council. However, in an open competitive economy with increasing costs of property and labour, the County Council has few options for the funding of heritage service and amenities but through direct grant aid from Central Government or the European Union. With this nation’s increased wealth and with the prospect of enlargement of the European Union to the east, we can no longer depend on such funding to remain at present levels.
Therefore, an open approach to both the formulation of investment packages and the seeking of avenues for the promotion of such opportunities for private investment must be foremost in minds of those charged with the planning and development of the County’s heritage and amenities infrastructure. Private investment need not solely be concerned with dividends, it may embrace a range of options from Tax Consolidation to favourable rates reduction packages for the investor in heritage, culture or public amenities.
The possibility of offering share options to the citizenry of the County in the development of, for example, the Carlisle Pier, may be included as part of the funding package required to secure the development and/or seed capital for a partnership by the County Council and a major investor.
8. PHASE TWO With the examination of Phase One of the “Coastal Zone” stretching from Booterstown to Sandycove and including the villages and towns in that region, completed – only half the job is done. It is necessary for the fullest potential of the “Dublin’s Riviera” product to be realised and fully appreciated for its truly unique and unrivalled position as the major tourism/visitor asset of the County for the area to be extended to the southern border of the County.
8.1. EXTENSION OF AREA The area to the south of this present “Coastal Zone” is different in many respects and yet, much of the same procedures and solutions to the care, management and promotion of this area can be drawn from this present study.
The area to the south is greatly enhanced by the wide sections of parkland, marine facilities, islands and beaches. Again, this area is readily accessible to the same market as the first area of the “Coastal Zone” by DART.
Therefore, this proposal seeks the extension of the “Coastal Zone” study to cover the County’s entire coastline, including its extensive parklands and islands on that coast.
8.2. FEASIBILITY STUDY This proposal urges the County Council to establish a working group to undertake a feasibility study on the various aspects of this proposal and especially, the various options for investment and development.
The possibilities afforded, should the Church Street Station option prove an attractive and acceptable development of the Carlisle Pier, that contact be established with Orlando City Council and the management of Church Street Station, to both view the site and to attract investors.
31 Possible participants from the “Coastal Zone” should be invited to make submissions on the outline plan following its adoption by the County Council and before it is submitted for a further round of public consultation.
The identification of priorities and a detailed costing could be obtained from within the County Council’s own resources and all Grant Aid funding can be determined likewise.
CONCLUSION In commending this proposal to the County Council for consideration every effort has been made to treat each issue with sensitivity. However, it remains the central contention of this proposal that if we want the best for our County, we must be prepared to adopt the hard economic realities associated with development.
Heritage and our environment can only be protected by investment. Therefore, since public funds are limited and already committed, further funding must be sought through public/private partnerships in the development of the derelict sites like Blackrock and Dún Laoghaire Baths, the disposal of Moran Park House and the redevelopment of the greatest development asset in the County – the Carlisle Pier.
However, this proposal seeks to compensate for the commercial development of these sites by the establishment of a state-of-the-art Municipal Museum & Art Gallery in a totally refurbished Fire Station on Kelly’s Avenue in Dún Laoghaire. This would be the jewel in the crown of the County’s heritage portfolio and it would represent the realisation of the life’s work of many in the heritage and arts community of the County.
The question of the branding and image of the County has also been comprehensively addressed, as too, the issue of public accessibility to a number of newly proposed amenity areas on the coast from Sandymount to Blackrock and from Seapoint to Sandycove.
It recognises in a positive way our relationship with the City of Dublin and with the Port of Holyhead in North Wales – two valuable resources to the economic and tourism basis of our County, especially, the “Coastal Zone”.
The proposals for the preservation of our streetscape and the creation of public spaces envisage an enhancement of the image of our villages and towns, the creation of a people friendly and clean environment and the recognition of distinct communities by the localisation of signage.
Overall, this proposal represents value for money for the County Council and the citizenry of our County. It seeks to relieve the County Council of costly liabilities, whilst, developing the leisure, recreational and entertainment facilities of the “Coastal Zone” and, in doing so, increase the commercial rate base of the County and provide a valuable heritage resource and more public amenities for the County.
The proposal is commended to the Dún Laoghaire Area Committee of Dún Laoghaire Rathdown County Council for consideration and, hopefully, implementation.
32
APPENDIX
CHURCH STREET STATION City of Orlando Florida USA
Information obtained from the Church Street Station website http://www.churchstreetstation.com
33 CHURCH STREET STATION Orlando, Florida, USA
The following information was obtained from the Church Street Station website and is reproduced here to provide a flavour of the types of leisure, recreational and entertainment available at Church Street Station. It is the type of development proposed for the Carlisle Pier in this submission.
1. HISTORY
Developed in a corner of the town that had fallen on hard times, in what was once dilapidated buildings and abandoned hotels, historic Church Street Station has been credited with the revitalisation of downtown Orlando. Now a successful dining, shopping and entertainment complex in the heart of downtown, Church Street Station is four city blocks of fun for the whole family. Built at the site of Orlando’s first train station, Church Street Station is the cornerstone of an “entertainment district” which has developed, expanded and thrived downtown due to its success.
The historic Church Street Station was founded by visionary and entrepreneur, Bob Snow, who, when Walt Disney World came to Orlando in the early 1970’s, recognised that there was an abundance of people in town who needed somewhere else to go. With the parks closing at 5.p.m., there was a demand for night-time entertainment in downtown Orlando. Church Street Station’s establishment was actually a development in itself, which has taken place over the course of the past 25 years.
It began when Rosie O’Grady’s Goodtime Emporium opened on July 19 th 1974. Rosie’s is the signature showroom at Church Street Station, with Dixieland Jazz, the last of the Red Hot Mamas, the Baron of Bourbon Street and world famous cancan girls.
On July 30 th 1976, Apple Annie’s Courtyard opened beside Rosie’s, serving speciality fresh fruit drinks and frozen daiquiris in a garden atmosphere. In June of 1977, Lili Marlene’s Restaurant joined the “ladies” of Church Street Station, becoming the first of three themed restaurants in the complex. Lili’s caters to the connoisseur of fine dining and features aged beef and prime rib, fresh seafood and more.
Phineas Phogg’s Dance Club, which spins the latest Top 40 dance hits with décor honouring famous balloonists and their historic flights, rounded out the north side of the complex when it opened on April 14 th 1978.
The south side of the complex is anchored by the Cheyenne Saloon and Opera House, which opened on June 3 rd 1982. The Cheyenne Saloon features live country music, the Cheyenne Barbeque Restaurant, plus billiards on the third floor. The Cheyenne will celebrated its 19 th anniversary this year.
Crackers Seafood Restaurant, Church Street Station’s third dining establishment, opened in November of 1986.
The live entertainment venues were complete with the addition of the Orchid Garden Ballroom in December 1986. The Orchid Garden is a Victorian-style rock and roll palace featuring live music from the 50’s through the 90’s.
34 In 1988, Bob Snow sold Church Street Station to Baltimore Gas & Electric. That same year, Church Street Station opened the US$20-million Exchange Shopping Emporium.
Under the leadership of past president, Bob Windham, Church Street Station opened the most recent jewel in its crown, the Presidential Ballroom. “The Presidential” is the grand meeting and banqueting facility which, when it was added to the complex’s existing space in 1994, brought Church Street Station’s total banquet and meeting space to 25,000 square feet.
The Historic Train Depot, which is the third building to stand at the site of Orlando’s original train station, was built in 1889 by Henry Plant, it was only the second site in Orange County to make the National Registry of Historic Places. The Train Depot is guarded by “Old Duke”, a 141 ton 0-6-0 locomotive yard engine, which was featured in the movie “Wings of Eagles” starring John Wayne. Today, the Depot houses shops and Church Street Station’s executive offices in the centre of a thriving downtown Orlando area.
Enic Plc., a British investment company, bought Church Street Station from Baltimore Gas & Electric on April 19t h 1999. With new president, Gerard O’Riordan, taking the reins, Church Street Station is headed in a new direction, looking to add more entertainment, restaurants, retail outlets, and a hotel.
The complex’s first addition under the new ownership of Enic Plc., was Terror on Church Street, a haunted house attraction, on October 29 th 1999. After closing its doors mid May 1999 just down the street from Church Street Station, new owners walked into the “Terror’s” live auction and purchased everything but the building and the office furniture. Now the 16 room haunted house is located on the third floor of The Exchange.
2. HISTORICAL TIMELINE
1. Rosie O’Grady’s Goodtime Emporium July 19 th 1974 2. Apple Annie’s Courtyard July 30 th 1976 3. Lili Marlene’s Aviator’s Pub & Restaurant June, 1977 4. Phineas Phogg’s Balloon Works (Now Phineas Phogg’s Dance Club) April 14 th 1978 5 Cheyenne Saloon & Opera House June 3 rd 1982 6. Crackers Oyster Bar (Now Crackers Seafood Restaurant) November 1986 7. Orchid Garden Ballroom December 9 th 1986 8. The Exchange Shopping Emporium May 12 th 1988 9. The Presidential Ballroom January 1994 10. Terror on Church Street October 29 th 1999
3. FASCINATING FACTS
• The Atlanta Constitution voted Orlando “Best Venue” when World Cup 1994 came to America, citing Church Street Station as the key reason for the city’s charm.
• Church Street Station, founded over 26 years ago on July 19 th 1974, is credited with the revitalisation of downtown Orlando.
35 • In addition to the stellar entertainment and cuisine featured at Church Street Station, the complex boasts great historical value. Built on the site of Orlando’s first train station, Church Street Station’s Train Depot is listed on the National Registry of Historic Landmarks. Authentic antiques and exquisite artefacts from all over the world enhance all of the showrooms and restaurants at Church Street Station.
• Church Street Station was the hub of downtown activity during the 1995 NBA Finals, as Orlando Magic fans celebrated the team’s chase for the championship and watched games on a 35 ft. wide big screen television in the street.
• Since Church Street Station’s Presidential Ballroom opened in early 1994, political activity and commerce have thrived in Orlando. The Ballroom has hosted events in honour of former President and First Lady, George and Barbara Bush, President Bill Clinton, the daughter of the late Martin Luther King Jr., Vice President Al Gore and Vice Presidential Candidate Bob Dole.
• Church Street Station was selected by the Board of Directors for Cheers Magazine as the “Best Night Club/Entertainment Complex” in the country, beating Disney’s Pleasure Island.
• Readers of the Orlando Magazine voted Church Street Station “Best Attraction” in Orlando and “Best Place to Take Out-of-Town Guests”.
• Readers of the Orlando Business Journal voted Church Street Station’s Presidential Ballroom the “Best Meeting Spot” in Orlando.
• Church Street Station hosts several award winning street parties throughout the year including Central Florida’s oldest and largest Halloween Street Party, a St. Patrick’s Day Street Party and a New Year’s Eve celebration, which attracts 10,000 visitors annually.
• Church Street Station is Florida’s fifth largest attraction in terms of number of visitors. Over 2 million guests from all over the world visit Church Street Station each year. After spending their days in Orlando’s theme parks, Church Street Station is the perfect place for families to top off their very memorable vacation!
• Church Street Station has added a Historical Tour to its list of entertainment options. On the tour, guests are invited to discover the history and legends behind Church Street Station. They will also see our incredible collection of antiques, including the largest collection of English and Scottish pub mirrors in the world; a dining room table which once belonged to gangster Al Capone; a phone both which was once a confessional in a French Catholic Church and dates back to the 1800’s; 11 Remington sculpture replicas and a rare statue of Marilyn Monroe.
• Church Street Station’s 0-6-0 140-ton steam engine, affectionately known as “Old Duke” was featured in John Wayne’s 1960 movie “Wings for Eagles”
• Celebrity director Tom Hanks recently used The Presidential Ballroom as a location site for the filming of the HBO mini-series “From Earth to the Moon”.
NOW, WHY NOT THE CARLISLE PIER ON DUBLIN’S RIVIERA?
36