LOGO ENTER.HUB PROJECT Thematic Workshop 4: Economy. Rostock (DE) INTRODUCTION
21st –23rd May, 2014
Ares Kalandides Thematic Expert Contets
1 Examples: Potsdam; Cottbus; Leipzig 2 Overarching economic policy & goals 3 Funding & Financing 4 Real Estate 5 Retail 6 Economic activities 7 Tourism 8 Case study: Star-up hubs and university spin-offs
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 2 Example 1: Potsdam
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 3 Example 1: Potsdam
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 4 Example 1: Potsdam
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 5 Example 1: Potsdam
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 6 Example 1: Potsdam
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 7 Example 2: Cottbus
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 8 Example 2: Cottbus
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 9 Example 3: Leipzig
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 10 Example 3: Leipzig
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 11 Example 3: Leipzig
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 12 Overarching economic policy and goals
›Potsdam Tourism; Universities; link to Berlin; regional economic centre (RWK)
›Cottbus Universitiy
›Leipzig Fair; regional economic centre
=> Questions of scale
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 13 Funding & Financing
› Third party financing E.g. the train company
› Real estate development
› Sell & lease back
› Retail rent
› Combined financing E.g. city & train company; public-private-partnerships
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 14 Real estate
› Examples: Potsdam & Roland Ernst
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 15 Example 1: Potsdam
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 16 Retail
› Examples: Potsdam; Leipzig
› Opportunities: High footfall; link with periphery
› Risk: competition with city centre
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 17 Example 3: Leipzig
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 18 Example 1: Potsdam
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 19 Economic activities linked to hub
› Example: Frankfurt/Oder › Activity: Logistics;
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 20 Economic activities linked to hub
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 21 Tourism
› Example: Potsdam; Leipzig › Themes: tourist information; tourist orientation
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 22 Example 1: Potsdam
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 23 Start-up hubs and university spin-offs
› Technological parks
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 24 Berlin Adlershof
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 25 Start-up hubs and university spin-offs
› Technological parks › Incubators/Accelerators
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 26 Factory Berlin
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 27 Start-up hubs and university spin-offs
› Technological parks › Incubators/Accelerators › Co-working spaces
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 28 Beta-Haus
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 29 Beta-Haus
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 30 Beta-Haus
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 31 Start-up hubs and university spin-offs
› Technological parks › Incubators/Accelerators › Co-working spaces
⇒Bottom-up ⇒Top-down
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 32 Conclusions
› Financing models
› Retail opportunities and risks
› Science hubs
› Station and economic policy
Thematic Workshop 1, Urban Planning and Mobility, Implementation Phase I Orebro, 1°- 2° October, 2013 I Page 33 [email protected] www.urbact.eu/project