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Q&A: Trade- Show Producers Reveal Their

Q&A: Trade- Show Producers Reveal Their

A California Apparel News Special Section

May 2021 Q&A: 2021 Trade- show producers reveal their approaches to 2021 events

The role of digital tools in a hybrid on-site/ virtual

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©2021 CIT Group Inc. All rights reserved. CIT and the CIT logo are registered trademarks of CIT Group Inc. MM#9525 TRADE-SHOW Q&A LEFT TO RIGHT, TOP BOTTOM: ALL UNSPLASH.COM, AIRPLANE—LUKAS SOUZA; —MATTEO RAIMONDI; NEW YORK—TIMO WAGNER; ATLANTA—JOEY KYBER; DALLAS—GABRIEL TOVAR; LAS VEGAS—AMEER BASHEER; LOS ANGELES—ALONSO REYES; MIAMI—REESE BEAUX As on-site event restrictions are being lifted, how are you approaching trade-show production, and will you utilize virtual options to extend your reach?

By Dorothy Crouch Managing Editor

Following a tumultuous 2020, when most on-site events were suspended and the trade-show audiences who would otherwise be unable to attend shows. This expansion brought together industry was defined by virtual offerings, Zoom meetings and health regulations to suppress members of the industry within a more tightly knit group than ever before, laying a strong the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion- foundation for maintaining and cultivating these close connections now that shows are industry productions hosted on location. While many in the industry are looking forward to returning to on-site programming. As fashion trade-event organizers prepare for a return to returning to the show floor in person, a number of opportunities for expanding show reach business, California Apparel News asked producers: As on-site event restrictions are being through virtual tools were discovered during this time. lifted, how are you approaching trade-show production, and will you utilize virtual options to Through virtual events, producers were able to expand their reach and connect with new extend your reach?

Jennifer Bacon Tricia Barglof who are eager to get back to business. Guided by Trust Off- Show Director, Fashion and Apparel Executive Director price, a framework for health and sanitation at events, based Messe Frankfurt, Inc. Offprice Show on the operational guidelines from trade-show-industry bod- texworldnewyorkcity.com offpriceshow.com ies and current government and CDC guidelines, Offprice will continue to offer both brands and buyers the opportunity apparelsourcingnewyorkcity.com Practicing COVID-19 protocols to safely meet face-to-face. Like most, we are excited to be for the last year has taught us that Going forward, we plan to utilize digital components as able to return to in-person the safety of our buyers, exhibitors an extension of our live events. Our purpose at Offprice is to events. This July, we are unveiling and staff is of the utmost impor- be a year-round resource for both buyers and sellers to grow our newest platform, the Sourcing tance, so, in order to safely reopen their businesses by forging new relationships and discover- Showroom. Faced with ongoing live events, each show must be ap- ing unique sourcing opportunities. travel restrictions for our interna- proached methodically. Our No. 1 tional exhibitor base, we developed priority is to bring buyers and sell- Hilary a method to ensure that the textile- ers together. Offprice Orlando was Co-founder and CEO sourcing community could contin- proof that our industry can meet ue to network with suppliers across safely to do business. By combin- Brand Assembly the globe and remain abreast of the ing forces with Informa Markets brandassembly.com latest innovations. We have chosen Fashion and the Clarion Group, the February event provided to not only continue with our virtual options but also incor- the fashion industry with the first comprehensive wholesale Can we just say how excited we porate the technology into the Sourcing Showroom. The marketplace in over a year, successfully showing that live are that there is finally a clear path summer edition will be held without physical exhibitors, but events can occur with even the most stringent COVID-19 for Brand Assembly to host a trade buyers will have access to thousands of trends, materials and protocols in place. show Oct. 11–13 in Los Angeles? accessories. In-person, they can experience the touch and During the lockdown, virtual platforms benefited our in- With an extended lead time feel of fabrics and apparel and, with a simple QR scan, con- dustry as a way to connect, and we know online sourcing to plan, we’re definitely taking a nect with exhibitors through the virtual platform without will always be used to supplement the increasingly year- walk-before-we-run approach— leaving the event. Throughout these times, we have re- round buying cycle. Last year, giving visibility to our ex- we want to use this time to think mained focused on elevating our shows to meet the changing hibitors and being a resource for retailers to source products through what we had been doing needs of the industry and are confident that this edition will were our top goals, and Offprice Online certainly helped fill in the past, what worked and what be no different. the gap left by the lack of in-person events. While the Unit- could use improvement. Logisti- ed States starts to open, indicators show that excitement is cally, we’re limiting the number of building among our community of exhibitors and attendees, ➥ Trade Show Q&A page 4

APPARELNEWS.NET MAY 2021 CALIFORNIA APPAREL NEWS / TRADE SHOWS 3 TRADE-SHOW Q&A

Jim Iwasaki media, profitability, trends and sustainability. Last year, we Continued from page 3 Trade Show Q&A grew our international audience by 18 percent, so digital will President and Chief Visionary Officer booths to ensure that both brands and buyers feel comfort- continue to be an important complement to our in-person OC Apparel Show able moving around the show in a still-COVID-19-sensitive events. ocapparelshow.com world, and we’re reimagining our café and amenity areas with safety and sanitization in mind. We’re also taking this Veronica Gruneberg Timing is everything. This is opportunity to rethink and update our registration system for Vice President of Partnerships what I knew on Nov. 30 when I efficiency and attendance management. planned my May 15 show in Irvine, As a company, we’re deeply evaluating the values of the Agenda Show [Calif.]. Brand Assembly community, and we’re making sure that agendashow.com With many, or most, retailers those values are at the forefront of our show. Needless to say, getting burned last year, wholesal- the world has changed a lot in the past 14 months, and we At the Agenda Show, we are ers got stuck with merchandise with believe it’s important to recognize, be part of and guide that committed to fully abiding by the no hope in sight. I knew that the change as it continues. As we come back to shows, Brand health-and-safety requirements of vaccine would be more accessible, Assembly’s goal isn’t to try to reinvent the wheel. What we the venue and local authorities. At which would increase public confi- want is to give our brand and buyer community a show that’s the same time, we are not looking dence and also create pent-up de- familiar, comfortable and a great place to do business, with to impose additional restrictions mand to get out of our houses. The intentional adjustments and updates to make all of that even such as testing or vaccine passports average American has gained weight—in some cases, a lot more the case than it was before. unless mandated by the venue or lo- of weight—which in turn creates demand for new wardrobes cal authorities. There are ongoing when we can get out of our houses. Our wardrobes will not Betsy Franjola discussions regarding mandatory fit right, and we need a new, updated look by rebuilding our Founder use of masks, and we will make that wardrobes—and they will not be like before in abundance. decision based on the guidelines We will not have a normal work life. Working from home Preface and venue requirements at the time. Our focus right now is is the new normal. We are going to start having meetings prefaceshow.com on delivering an experience consistent with our brand values that will require us to eventually wear pants while we work and with the objective of facilitating commerce for our again. Preface is very excited to be brands and retailers. Talking to hundreds of reps and vendors as well as hun- showing in person for the first time Regarding virtual options, we believe that they can be dreds of retailers, I have found that almost all agree that this since COVID—we think the fash- part of and complement in-person experiences. While vir- summer is going to be crazy with local travel. I had sev- ion community is eager to find in- tual technology may have been oversold as a replacement eral resorts pre-register for my show in May to buy at-once spiration in the unique ways Pref- to in-person events and relationship building during the goods. They need to refill their stores for the new travelers ace has become known for. We’ve COVID-19 shutdown, we certainly believe in the value of who are clamoring to come in and spend a lot of money! been using the past few months to virtual events in broadening the event audience. In 2021, giv- So, you ask, what am I doing? With COVID-19 protocols collaborate with fellow creatives en that international travel will be limited, we are leveraging of masks and social distancing, my shows are going to be and connect their stories to present virtual technology and augmented reality to give access to held in Embassy Suites until everyone feels safe to be in an trends through a new lens. our international attendees and exhibitors. In 2022 and be- open room. It’s unreasonable to expect several people to feel During COVID, we shifted to yond, we will continue to invest in virtual components as a comfortable in an enclosed room with people who may or sending out boxes that included ev- means to engage with our community as a natural extension may not be infected. erything you would experience at a physical show—swatch- of our in-person shows. es, trends, workshops, vintage and an educational-speaker Tom Keefer series. While we are moving back to an in-person event, we Kelly Helfman General Manager will continue to offer our experience kits for people to pick Commercial President up at the show and for those who cannot attend. Fabric col- Ben Eisenberg Properties/The New Mart lections from participating mills who cannot travel will be Informa Markets Fashion newmart.net included in the boxes. In addition, the speaker-series record- findfashionevents.com ings will be available on our website. With the exception of two Please join us as we celebrate this opportunity to inspire Following the success of our months in 2020, The New Mart has each other again July 28–29 at our DTLA venue. early 2021 live event, MAGIC Pop- been open for business throughout Up Orlando, this proof-of-concept the pandemic as our services were Kirsten Griffin provided us with an excellent plan- deemed essential to keep the retail/ Visitor Promotions Director ning and execution roadmap as we wholesale apparel industry sup- look toward the second half of 2021 plied with product. In spite of buyer Curve/Comexposium lineup of our planned events. Ad- travel restrictions, we were pleas- curve-newyork.com ditionally, with this event’s suc- antly surprised at the number of cess, it also provided our customers buyers who attended our recent The Comexposium Group with a sense of relief, comfort and March market and are getting USA will be offering an in-person excitement that with the proper strong indications from our tenants lingerie and intimate-apparel trade measures in place we can safely re- that much-higher buyer attendance is anticipated for the up- event, Curve NY, Aug. 1–2, after a turn to live events as the U.S. continues to reopen—a beacon coming June market. Many buyers were caught off guard yearlong hiatus due to COVID- 19. of hope that the industry really was looking for and needed. with the swift uptick in demand these past few months as The show has moved from its former All of our events—MAGIC, Coterie, Project and Sourcing at restrictions are lifting and they are now scrambling for in- location at the Javits Center to Spring MAGIC—will continue to be guided by Informa AllSecure ventory. Studios, an event space used for fash- along with local, state and health recommendations, and we Throughout the pandemic, our wholesale showrooms ion shows and the Tribeca Film will continue to monitor the positive progress of reopenings have increasingly relied on Zoom meetings to supplement Festival. throughout the country. While each event will require its the in-person buyer engagement, and we anticipate that, for We surveyed our retailers before own specific set of safety measures, the industry can expect some buyers, this will become part of their total buying pro- planning this show and chose the that all of our events will be held with the highest standards cess. However, we continue to hear that buyers still prefer location specifically based on their needs for a light-filled in safety, hygiene and cleanliness and will continue to de- the face-to-face showroom engagement to see, touch and feel space with indoor-outdoor areas that would feel safe. We liver the right combination of connection and commerce op- the product they are committing to bring to retail. During this made certain we could accommodate more than 100 in- portunities for the markets we serve. and future market weeks we will retain our welcome-to-all- ternational brands in a space with clear health-and-safety One of the biggest positives that came out of 2020 was buyers policy with no appointments required. initiatives. Spring Studios has formed a partnership with the larger-scale adoption in how we conduct business and the We’re establishing a number of new initiatives to make it CLEAR that will require all attendees to either show a nega- mindset shift that resulted—we all became more comfort- easier for buyers to attend L.A. Market weeks with a new- tive COVID-19 test or be fully vaccinated before being ad- able in the digital space. While an extremely critical need ly opened New Mart Buyers Lounge featuring individual mitted. We will be following all New York City and CDC- in 2020 and in early 2021, we cannot deny that fashion is a workstations for buyers to use in between appointments with recommended safety guidelines, and as an extra precaution very tactile and social industry. Therefore, we believe that a catered food and beverages. We are also partnering with we will have Plexiglas between each exhibitor space. We hybrid combination of both live and digital-event opportuni- a number of downtown L.A. hotels to provide discounted expect to be operating at full capacity by showtime. ties is the future, offering greater variety in connection and room rates and a door-to-door shuttle service to bring our For our West Coast clients, we are optimistically hoping commerce opportunities for the global fashion industry to customers to The New Mart and back to their respective ho- we can host an event. We have reserved a Manhattan Beach, engage, discover and extend on-site experiences. As such, tels. Calif., location for Aug. 23–24, pending California restric- we will continue to strategically bring enhanced digital op- tions being lifted. Our first Los Angeles event premiered in portunities running in tandem with our live events in 2021 February 2020 to great success, so we know the marketplace and beyond. wants us to be there! We will continue to offer Curve Connect, our digital plat- form, through Dec. 31 for retailers and brands to network and enjoy our weekly webinar series with topics on social ➥ Trade Show Q&A page 6

4 CALIFORNIA APPAREL NEWS / TRADE SHOWS MAY 2021 APPARELNEWS.NET

TRADE-SHOW Q&A LEFT TO RIGHT: ALL UNSPLASH.COM, TAXI—MATTHEW LEJUNE; CHICAGO— BENJAMIN SUTER; —FABIEN-MAURIN; SAN FRANCISCO—ANIKET DEOLE

Bob Maricich 2019, we are welcoming buyers from across the coun- Trade Show Q&A Continued from page 4 CEO try, the number of new buyers is record-shattering, and International Market Centers our buyer applications are up 50 percent over 2019. Our surveys show that what matters most to buyers Edwina Kulego Atlanta Apparel is safety, efficiency and inspiration. For safety, we will Vice President AmericasMart.com/Apparel continue our strict measures on face coverings and so- Liberty Fashion & Lifestyle Fairs Atlanta-Apparel.com cial distancing. On the efficiency side, retailers want to LasVegas-Apparel.com find everything in one place more easily, which plays libertyfairs.com perfectly into our position as a true lifestyle market- Atlanta Apparel is approaching place. In the efficient realm of digital and virtual, we Safety is the cornerstone of the one year of hosting in-person buy- are continuing our MarketTime partnership plus bring- production and layouts at all of our ing events during the pandemic. ing in new partners such as Tundra because we believe upcoming Liberty Fairs events. We The ownership of our Ameri- that there are multiple options for our customers and will be implementing a number of casMart Atlanta campus, a hybrid that we all need to explore what’s available from inde- safety protocols, including daily permanent showroom and tempo- pendent companies. temperature checks and health rary trade-show format, and our We’ve also expanded space for temps and held more screenings for all attendees, exhibi- comprehensive Together Safely in-person markets and open houses instead of fewer tors and staff; staggered check-in protocol guidelines have allowed events. Finally, for inspiration, we are integrating more for exhibitors in order to avoid us to create in-person buying envi- contemporary brands and continuing partnerships with large gatherings; and wider aisles ronments where we have safely groups like Brand Assembly for directional apparel and and floor markings to allow for so- served more than 90,000 attendees accessories as well as additional product categories. We cial distancing. We will also in- over 13 markets since June 2020. have also dramatically expanded our Men’s Show to crease the cleaning of all surfaces and sanitation stations The shift to virtual events during the pandemic has three times its traditional size, which includes tailored throughout the floor, providing hand sanitizer, disinfectant opened a new content stream for Atlanta Apparel, result- and contemporary menswear in addition to Western and wipes, gloves and extra masks. We will be following the ing in a catalog of more than 50 videos of fashion shows, gift. We are extremely optimistic about the months to CDC guidelines as well as monitoring governmental and lo- business-education seminars, trend previews and retailer come given all of the factors that are lining up in favor cal regulations and requiring our staff, exhibitors and attend- highlights, which have garnered more than 100,000 views of brands that take on managed risk and trade shows ees to wear proper face coverings. before, during and after markets. that listen to their customers. The desire to return to business is evident and inevitable. As restrictions are lifted, we will continue to review our As we return to business on-site, we are absolutely prioritiz- Together Safely protocols to ensure that we are providing Gerry Murtagh ing bringing the fashion industry together in the safest way the productive buying experience that retailers need while Owner and President possible. continuing our yearlong record of conducting markets safe- Moving forward, Liberty Fairs will offer a mix of online ly. Some elements of our pandemic shifts may remain. The CALA Shows Inc. and offline options to cater to the needs of the fashion in- overwhelmingly positive response to our virtual program- calashows.com dustry. We will continue our partnership with the wholesale ming indicates that buyers want content before and after digital platform Joor to provide a marketplace for brands and markets as well as on-site so they can balance learning with CALA Shows is on the move as buyers to connect and conduct commerce virtually. We un- time at-market sourcing new product. The virtual format of Zoom presentations can only go so derstand that many of our international and domestic clients fashion shows, for example, lets viewers see styles multiple far. CALA fashion trade shows, in who are unable to attend our in-person events need an effi- times at their leisure. our 16th year, is proud to announce cient and user-friendly platform to conduct business; we are The optimism of buyers and sellers throughout this time with our fashion-brand partners proud to offer a solution with our partners at Joor. has strengthened our confidence in fashion retail and in- that, during a pandemic year, our spired expansion of our market offerings through the launch small, curated regional trade events Ed Mandelbaum of a Las Vegas Apparel market, Aug. 8–10, at the new, were a great success. CALA gave President IMC-owned Expo at World Market Center Las Vegas. The better brands and specialty-retail recent growth of the young-contemporary market coupled buyers the perfect venue to safely Designers and Agents with the opening of this new trade-show hall make now the connect with some of the best Designersandagents.com right time to launch Las Vegas Apparel, which will feature brands in the industry in person. a curated selection of more than 100 young-contemporary Since August 2020, CALA has continued to add a num- We are pleased to say that D&A lines plus shoes and accessories. ber of new events throughout the Western United States al- is on track for a return to the in- lowing brand owners the opportunity to go directly to the person format of Designers and Cindy Morris retailers’ home turf. Our new shows in Scottsdale, Ariz.; Agents next season. Our team will President and CEO Salt Lake City; and Seattle will continue to grow. All CALA be working closely with our pro- show events were completely sold out—in some cases with- duction company to create the vi- Dallas Market Center in the week of the show dates’ announcement. brant atmosphere that D&A is dallasmarketcenter.com CALA has also teamed up with Ken Haruta, owner of the known for while taking into con- West Coast Trend Show, to form the CALA Trend Men’s sideration all protocols necessary Retailers are seeking a single, Show to be held at the Newport Beach Marriott Resort and for the comfort and well-being of safe in-person marketplace with Spa across from the Fashion Island shopping center, Aug. both our exhibitors and attendees. great brands and new categories, 15–17.. CALA’s mission is quite simple—to give every re- Fortunately, our show venues al- but they are also seeking digital tail buyer access to the best brands in their region at an af- low us tremendous flexibility, and we are looking forward to tools and marketplaces. Looking fordable price. getting back to business as usual. We have had a robust re- forward, we think the next six sponse from our brands, who, like all of us, are eager for the months will be the strongest re- face-to-face dynamic and the sense of community that re- tail market in decades, and our sults from it. marketplace is well positioned to continue our momentum. We’ve had extremely well- attended events for more than 10 months: Our market traffic is running well ahead of ➥ Trade Show Q&A page 8

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DALLAS APPAREL & Karalynn Sprouse Trade Show Q&A Executive Vice President of General ACCESSORIES MARKET Continued from page 6 Merchandise, Sourcing and Industrial ASD Market Week Jason Prescott JUNE 15-18, 2021 ASDonline.com CEO AUGUST 24-27, 2021 Apparel Textile Sourcing Trade Shows Our trade shows appareltextilesourcing.com will continue to — follow the recom- While on-site re- mendations and The nation’s leading strictions are in- guidelines issued deed being lifted, by the Centers for wholesale fashion market. there is still a long Disease Control road ahead. On-site and Prevention and restrictions have the World Health little to do with the Organization as core of sourcing, well as those is- which involves in- sued by state and ternational travel. local officials. This year, ASD safely and Trade shows that successfully staged two regional in-person rely on a) interna- events at which our team proudly imple- tional attendees and b) international exhibi- mented practices that met our health stan- tors are still caught in the myriad of uncer- dards and kept our community safe. tainties that the pandemic continues to ac- In the last year, ASD Market Week piv- tively plague us with. The Apparel Textile oted from its traditional live-event model to Sourcing Trade Shows take place in Canada, provide our network of buyers and sellers the U.S.A. and Europe. That said, speaking in with virtual solutions to their pressing chal- respect to our portfolio, I do not anticipate lenges. In conjunction with ASD’s sister we’ll have an indicator of full throttle until show, the International Gift Exposition in the end of the year. We are still producing the the Smokies, we launched the ASD + IGES ATSV virtual series and have a major empha- Online Market, a virtual marketplace that sis on our now very popular trade summit provides our sellers with the opportunity to series, which has already attracted over 2,000 showcase products, video demonstrations attendees registered for our May 2021 edi- and pricing promotions to an audience of tion. We do not plan to invest anymore in ad- over 23,000 retail buyers, importers and ditional development for our virtual technol- distributors without them ever leaving their ogy as sourcing online is nothing new—the homes. virtual summits have just been a spin zone In addition to the online marketplace, created to keep brands facing forward and ASD worked tirelessly to produce content relevant, drawing little revenue. People want that offers tangible insights including our to travel, connect in person and attend physi- PPP guide, “How to Reopen Your Retail cal events, period. Store,” and “SBA Loans: Which One Should I Choose?” ASD Market Week will contin- Moriah Robinson ue to provide relevant content to our buyers Event Director and sellers through content-rich blogs and a series of interactive webinars covering retail California Market Center finance, private label and reverse logistics. californiamarketcenter.com Last but not least, ASD’s parent com- pany, Emerald, recently acquired Plum- The California River, the company behind Elastic Suite, a Market Center is digital B2B platform used by some of the excited to return to biggest names in the action-sports and out- live events as re- door industries, including Patagonia, Vans, strictions lift in the Puma and New Balance. PlumRiver will aid state. The CMC’s in Emerald’s ability to offer ASD Market self-produced Week’s customers in-person and virtual op- shows—Label Ar- portunities to meet their business needs. ray, LA Majors and LA Textile— Judy Stein will return to a live Executive Director format this fall. As we plan the highly anticipated return of Swimwear Association of Florida these in-person shows, our vision has swimshow.com evolved along with the changing industry during this worldwide pause, so we are tak- Although re- ing the opportunity to relaunch with new strictions are being elements to enhance and expand each event lifted, SwimShow even further. Like other organizations have will still take all witnessed, our virtual programming has necessary precau- reached a wider audience. For example, our tions to secure the last virtual LA Textile show included at- health and safety tendees from 13 countries and over 40 of our attendees. states. We cherish and ap- To best serve our audience, both Label preciate all of our Array and LA Textile will be hybrid events buyers and ven- that include virtual components in addi- dors and want to tion to the in-person shows. As for the live make sure that we meet their needs to feel events, the CMC will be continuing with ap- comfortable in our controlled environment propriate precautions to ensure the safety of while attending SwimShow. all visitors as our audience eases back into We had planned for a virtual trade show travel and events. We look forward to cre- to spearhead the July SwimShow, but we ating marketplaces that drive engagement have found that neither our brands nor our among retailers, designers and brands while buyers want to move forward with another providing options for virtual connections digital trade show. We pivoted where nec- PRE-REGISTER AT that strengthen the L.A. fashion and creative essary, and our July 2020 and January 2021 dallasmarketcenter.com industries. virtual trade shows were very well received; however, now that we can produce an in- person trade show, again taking into account ➥ Trade Show Q&A page 10

8 CALIFORNIA APPAREL NEWS / TRADE SHOWS MAY 2021 APPARELNEWS.NET

TRADE-SHOW Q&A SHOW.COM # SHOW

THE

Save LEFT TO RIGHT: ALL UNSPLASH.COM, TRADE SHOW FLOOR— MARTIN ADAMS; TOKYO-JEZAEL-MELGOZA Palace. This new home for our August event date Trade Show Q&A has allowed us to reimagine a few important Continued from page 8 aspects of the show experience to maximize time for both buyers and sellers while con- all health and safety measures, we are mov- tinuing customer favorites including com- ing solely in that direction to bring together plimentary breakfast, lunch and afternoon the swim-industry community once again at refreshments for buyers. SwimShow, July 10–13! So, what’s new? To optimize the on-site shopping experience, we are introducing a Mary Taft carefully curated show floor, grouping ex- Executive Director hibitors into neighborhoods based on prod- uct category and price point, plus an area Fashion Market Northern California dedicated to accessories—this is the No. 1 fashionmarketnorcal.com most-requested product category from buy- ers. Next, one of the most successful aspects FMNC was of our digital platform, WWINdow Shop- lucky to find a few ping, was our editorially curated product alternatives when and brand highlights. We’re continuing this COVID-19 shut experience, allowing customers to preview down indoor trade products they’ll experience at the show and shows. In October online through our website and mobile app 2020 we produced before they travel so they can plan and max- AT CAESARS PALACE a well-received imize their time in Las Vegas. WWINdow outdoor show uti- Shopping will come to life through guided lizing tent-cano- trend tours throughout the show floor where pies—making for a buyers will experience those products we wonderful French- showcased virtually, in person—touch and market feel. Moving into 2021, we were feel product while hearing directly from thankful to be able to have our shows in the brand representatives—creating a great February and April at the newly remodeled opportunity to introduce new products and Embassy Suites in South San Francisco. All build new connections. felt safe with each exhibitor showing in their AUGUST 9-12, 2021 CAESARS PALACE LAS VEGAS own suite with the help of open balconies, Roy Turner which provided fresh air. The overall show- Show Director room feel led to another successful show. With social distancing and the wearing of Surf Expo face masks, the ability to gather brought joy Senior Vice President to both buyers and exhibitors after such a Emerald Expositions long time. surfexpo.com Virtual options have been embraced by emeraldx.com many of our members and exhibitors as they utilized Zoom meetings and the internet this Surf Expo’s top past year to continue to sell and provide priority continues product to their customers. to be reuniting our Our next show is June 27–29 and will industry safe- again be held at the Embassy Suites in South ly. We successful- San Francisco—hope to see you as we re- ly staged our Janu- Where style meets... main FMNC strong! ary 2021 event with health and Contemporary styles for all women Bryanna Timney safety protocols in Event Director place, and we will Unmatched customer service & amenities continue to follow Womenswear In Nevada A safe, productive return to face to face events the recommenda- wwinshow.com tions and guidelines issued by the Centers for Disease Control and Prevention and the A return to live World Health Organization as well as those events in Las Ve- issued by state and local officials. gas truly feels like Since 1976, Surf Expo has connected a return home for brands and retailers from across the globe WWIN—after all, to conduct business, inspire, learn, share and BOOK YOUR HOTEL TODAY! it’s in our name— celebrate twice each year. We have heard Womenswear In loud and clear from our retailer and brand Nevada! We are community since the pandemic and even looking forward to before that face-to-face, in-person shows are bringing the critical for them. That said, they also need WWIN communi- technology to connect, source and place or- ty back together ders year-round. To serve that need, we have for a safe and productive experience. We’ve introduced the Surf Expo Digital Market, all learned in this last year just how vital be- which will revolutionize how brands and re- ing face to face is for this industry. It’s that tailers collaborate, transact and merchandise. value that has really driven our approach for The Surf Expo Digital Market is an extension the upcoming event. of the in-person events, providing a central- For starters, we will be at a new loca- ized, world-class B2B platform to extend that tion, centrally and conveniently located in relationship and help efficiently source prod- the heart of the Las Vegas strip at Caesars ucts and place orders 365 days a year.

10 CALIFORNIA APPAREL NEWS / TRADE SHOWS MAY 2021 APPARELNEWS.NET MAX TECHNOLOGY

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By Dorothy Crouch Managing Editor “A lot of brands will go back to their old ways and realize the limitations as they are still experimenting with the new Through e-commerce platforms, digital fashion houses, ways,” Murphy explained. “The new ways are still far out of video-conferencing options and artificial intelligence–pow- their reach simply because they don’t have the knowledge ered event-networking tools, in 2020 the apparel industry re- about digital technology, about how to implement it into fash- lied heavily on digitalization of many of its practices—a shift ion. We’re going to see a wide spectrum of the old, traditional that was long overdue. A harsh reality for many within the fashion catwalk events and fashion weeks with a mix of a lot industry was that they should have been cultivating their dig- of digital. Digital won’t stop, it’s only going to keep moving ital approaches to business long before a pandemic brought forward, especially for us.” business to a halt. The demand for edgy, new technological tools will grow, The companies that provide these digital platforms have and Murphy is prepared as his company continues to focus on proven themselves as integral to the fashion industry during digital-only fashion. Initially popular within the online gaming the bad times as well as the good, which is on the horizon. segment, purchasing virtual skins or for characters From fashion’s trade-event segment, which shifted toward has been common. It’s made its way into fashion over the last virtual productions, to smaller bricks-and-mortar retail oper- few years, and Murphy encourages brands to explore the next ations, which relied more heavily on e-commerce, the dig- level of presenting their apparel through digital-only methods. THE FABRICANT ital revolution into which the apparel industry was plunged NUORDER “They really need to implement digital samples into their Erik Ulin, vice president of marketplaces for NuOrder (left), and brought necessary changes. Kerry Murphy, founder of The Fabricant (right), are two innovators brand. That is where it all starts. If you’re already doing digi- The business-to-business e-commerce platform NuOrder leading the charge for the continued use of digital tools even as tal products within your brand, you can basically plug it into has worked with Informa Markets Fashion, Miami’s Swim- the fashion industry returns to on-site events. any channel, into any experience. You can populate your look Show, Saks Fifth Avenue and the Council of Fashion De- books,” Murphy said. “It’s such a strong communication signers of America, Inc.’s Runway360. Erik Ulin, vice pres- method. That is the starting point. The brands who are already ident of marketplaces for Los Angeles’ NuOrder, sees a con- doing that, they need to start looking into business models to tinued place for digital tools as productions return to on-site productions, according to Ulin. start monetizing this digital-only clothing.” models. “The NuOrder platform is naturally a mix of on-site and As former models blend with the new, NuOrder’s solutions “We are happy to see events come back online as it sig- virtual with the NuOrder app that brands use for in-person will continue to help brands create an experience for custom- nals that the industry is ready for business. The difference we appointments and the digital-event component as a discovery ers, thereby affording a sales approach that is uniquely their see now versus the in-person events prior to COVID-19 is overlay,” Ulin said. “We are constantly introducing new fea- own. With the return to on-site trade events in the fashion that brands must be able to address their retailers’ needs both tures to our product and are very much focused on making space, Ulin foresees the virtual option allowing brands to cul- on- and offline,” Ulin said. “Even though in-person shows are the brand-retailer relationship easier, including our credit-card tivate their customer relationships while expanding opportuni- coming back, there are many brands and retailers who will payments solutions, more advanced features for product imag- ties from the show floor into a virtual customer-service envi- hesitate to commit to travel for either health or financial rea- ery and enhanced searchability for retailers.” ronment that is available at any time. sons. Being able to host a strong digital showing will be cru- Working on projects such as Adidas X and “I think we will see even more focus on virtual events and cial to address these customers while also offering in-person counting among its collaborators Buffalo London, Puma, digital marketplaces as we go forward, as a crucial comple- appointments quick and easy ways of selecting and ordering Soorty, Tommy Hilfiger and Under Armour, the Amster- ment to physical shows as well as a means of continued dis- product.” dam-based digital fashion house The Fabricant is focused on covery and shopping on a 365-day basis,” Ulin said. “The leap Throughout 2020, NuOrder was a major presence within creating greater sustainability within the industry through dig- the industry made in 2020 to accept digital as a crucial means the movement to maintain the health of the fashion-trade in- italization of how fashion is created, promoted and distribut- of brand-retailer relationships gives retailers and brands more dustry. While a great deal of focus was placed on the virtu- ed. Founder Kerry Murphy feels that many within fashion will time to focus on finding great product instead of dealing with al aspects of producing shows, the NuOrder foundation is a revert back to their former models, yet the hybrid of blending all the inefficiencies involved in the traditional order writing– blend of elements that cater to in-person events and virtual digital components will remain. and–taking process.”

TOGETHER, WE’RE MAKING IT HAPPEN. In-person Markets are back and stronger than ever. See for yourself how IMC has conducted 13 shows for over 90K attendees since reopening our nationwide campuses in June 2020.

June Atlanta Apparel SHOWROOMS: Wed., June 9 – Sat., June 12, 2021 TEMPORARIES: Wed., June 9 – Fri., June 11, 2021 August Atlanta Apparel SHOWROOMS: Tues., August 3 – Sat., August 7, 2021 TEMPORARIES: Tues., August 3 – Thurs., August 5, 2021 October Atlanta Apparel SHOWROOMS: Tues., October 12 – Sat., October 16, 2021 TEMPORARIES: Wed., October 13 – Fri., October 15, 2021 Register Today by Visiting Atlanta-Apparel.com

Let’s Be Friends EXHIBITORS FEATURED IN PHOTO: ABLE, Articles of Society, Day & Mood, Dixie, FREYRS Eyewear, Dates are subject to change. F.Y.B Jewelry, Gigi New York, GLAM, Lacey Griffi n Sales, POL, Uncommon Fashion #atlapparel | @atlantaapparel © 2021 International Market Centers, LLC

12 CALIFORNIA APPAREL NEWS / TRADE SHOWS MAY 2021 APPARELNEWS.NET

FREIGHT AND LOGISTICS RUBY HAS Ruby Has recently acquired Boss Logistics, fortifying its e-commerce fulfillment services in locations throughout the United States, such as this center in Las Vegas. Ruby Has Continues Growth With Acquisition of Boss Logistics

By Noe Garcia Assistant Editor new heights.” In addition, one of the most-important Ruby Has announced earlier this month aspects of the acquisition for Ruby Has was that it has acquired the e-commerce fulfill- showing that the company is building with its ment company Boss Logistics. Founded in clients’ futures in mind. 2011, Ruby Has provides e-commerce fulfill- “We anticipate clients’ needs whether that ment services to over 400 direct-to-consumer is new locations, increased capacity in exist- brands in six states, integrating orders, stor- ing locations, international expansion, robot- ing inventory in secure distribution centers, ics and more—we stay a step ahead of what packaging inventory to the requested specifi- they are going to need next,” Prozan said. cations and shipping worldwide. “That ethos is baked into everything we do, The acquisition of Boss Logistics, located and it is the reason why our retention is so in Louisville, Ky., was based on the right fit strong and our clients stay with us through ranging from people and cli- their own growth over the ents to location, capabilities years.” and culture. The company ethos also “We have a hybrid strat- helped earn Ruby Has a egy of augmenting organic Stevie Award for its man- hyper-growth with growth agement during the pan- through selective acquisi- demic and showed the type tions, and it’s worked really of company it is in the face well for us,” said Ruby Has of adversity. It was an early President and Chief Operat- adopter of providing person- ing Officer Esther Kesten- al protective equipment for baum Prozan. “We have done employees and implement- a number of acquisitions, and ing policies regarding social Boss Logistics is the second distancing, free meals and one we have executed with- paid sick leave. in a 12-month period. The “We were able to main- Boss acquisition is solidly tain a secure and stable within our hybrid growth RUBY HAS environment in our own Ruby Has President and strategy and brings great Chief Operating Officer Esther business and could apply clients, employees and ca- Kestenbaum Prozan focus to strategic growth,” pabilities into the Ruby Has Prozan said. “We found family.” kindred spirits on this Prozan said the company spent plenty of matter with Boss Logistics, which made the time with the Boss Logistics leadership and alignment even more complete for us.” team before making the decision. But once As the second acquisition by Ruby Has in Ruby Has saw all the aforementioned factors the last 12 months, it probably won’t be the were met, it was a done deal. last. Prozan acknowledged that it’s always a “Due diligence can be an intense process, possibility to acquire more companies in the and we gave ourselves the time to really get future, but the act of acquiring may vary ac- to know the people there as well as the busi- cording to each situation. ness in depth,” Prozan said. “Sometimes the smartest way to expand is Now, with the acquisition in place, Ruby to acquire [another company] as it gains time Has is eagerly working to bring Boss Logis- to market in locations or with service offer- tics under its roof. ings,” Prozan said. “We carefully weigh the “We are seamlessly integrating their ter- buy-versus-build decisions we make and have rific team, welcoming an enviable group of no blanket rule—we study each landscape in clients, enjoying the capabilities Boss brings depth and then do what makes sense.” to the table, and there’s a great can-do spir- The new acquisition also comes on the it in their culture that aligns with our own,” heels of other recent expansions for Ruby Prozan said. Has. It added a new facility in Kentucky and And with their related fields, Prozan add- doubled its facilities in three other cities. ed that Boss Logistics “dovetails” with the And as the industry is poised to keep mission that Ruby Has has adopted and de- growing, Ruby Has said it sees its future in scribed the acquisition as a “well-run compa- three key areas of international, technology ny.” So far, Boss Logistics has enhanced its and quality. capabilities and helped validate its thesis on “We are focused on further expansion,” organic growth fueled by smart acquisitions. Prozan said. “The U.K. will be key, as well “We are thrilled to become part of the as other locations. International is a focus. Ruby Has family,” Jeffrey Sgro of Boss Lo- That said, along with expansion, other areas gistics said in a statement. “Adding our ca- of focus are implementing world-class auto- pabilities to those of Ruby Has allows us to mation and robotics and scaling quality as we take the original vision for our company to grow.”

14 CALIFORNIA APPAREL NEWS / TRADE SHOWS MAY 2021 APPARELNEWS.NET SEPTEMBER 9-11, 2021 ORANGE COUNTY CONVENTION CENTER WEST CONCOURSE ORLANDO, FL

The Premier Watersports & Beach Lifestyle Marketplace

Scan to view a current list of brands at the show

Committed to reuniting the industry safely. Visit surfexpo.com for more information. REGISTER TO ATTEND SURFEXPO.COM International Trade-Show Calendar May 17 June 21 Paraiso Trade Show/Festival Performance Days—Functional NRF Retail Converge Virtual and In-Person South Beach, Fla. Fabric Fair—Digital Edition Online Through July 11 Online Through June 25 Through May 21 June 22 July 10 Constructed in 1924 for clothing Informa Markets Fashion connects and May 19 Cinte Techtextil China Cabana Miami Beach The Dallas Apparel & Accessories manufacturer Milton G. Cooper, the Miami Beach, Fla. inspires the global fashion community Moda Makers Digital Shanghai Market is held five times each year Cooper Building has maintained a Through July 12 through online experiences, industry Through June 24 Online at the Dallas Market Center. Located strong connection to the garment insights, and worldwide fashion trade Through May 31 in one of the country’s fastest- WWSRA Northwest Summer Show industry through its historic use and Destination: Miami by Coterie events including MAGIC, COTERIE, design. Acquired by Stanley and Anita Miami Beach, Fla. growing regions, the Dallas Market Ridgefield, Wash. PROJECT, and SOURCING at MAGIC. Hirsh in the 1970s, they transformed Through July 12 May 21 Center brings together thousands of Through June 24 From more effective manufacturing Si’Sposaitalia Collezioni manufacturers and key retailers in it into a Fashion District icon. Now and supply chain opportunities to cre- Liberty Fair Miami Milan an elevated trade-show environment. Splash London known as Cooper Design Space it re- ative design inspiration and retail on Miami Beach, Fla. Through May 24 Featuring 500 permanent showrooms London mains in the Hirsh family, committed the wholesale floor, Informa Markets Through July 12 and over 1,000 temporary booths, Through June 25 to the fashion industry and offering Fashion’s diverse portfolio supports including expanded contemporary a variety of studio, office, and show- May 23 Project Miami the entire fashion ecosystem - foster- lines and resources, the Dallas Paris Men room spaces within a single, dynamic Miami Beach, Fla. ing innovation and driving creativity New England Apparel Club Market Center is where inspiration Paris location at the corner of Los Angeles Through July 12 year-round. www. Informa.com Manchester Signature Show starts. Upcoming events include the Through June 27 and Ninth streets. It is home for many Manchester, Mass. June Apparel & Accessories Market of Los Angeles’ most creative pre- TrendSet Through May 25 Future Fabrics Expo Home Textiles Sourcing Expo (June 15-18, 2021), KidsWorld mium fashion brands and individuals. Munich London Virtual Edition Market (June 23-29, 2021) and www.cooperdesignspace.com Through July 12 May 24 Dallas Men’s Show (July 31–Aug. 2, Through July 2 Online Through July 22 CALA Scottsdale 2021) www.dallasmarketcenter.com June 29 SwimShow Scottsdale, Ariz. June 23 Miami Beach, Fla. Texworld New York City View Premium Selection Through May 25 Kingpins24 Flash Australia Through July 13 New York June 9 Munich Online Through July 22 CMC Uploaded—LA Market Through June 24 Through June 30 La Plage Miami May 25 Preview South Beach, Fla. Apparel Textile Sourcing Miami Online Garment Manufacturers Sourcing June 30 Through July 14 July 23 Online Supreme Women & Men Through June 11 Expo Fashion Rendez-Vous Première Through May 27 Bangkok July 11 Düsseldorf, Germany June Atlanta Apparel Vision Through June 26 Modefabriek Amsterdam Fashion Through July 26 Atlanta Paris May 26 Trade Event Through June 12 GFT New Gen Through July 2 Dhaka International Plastics, Amsterdam July 24 Bangkok Packaging & Printing Expo Pitti Immagine Bimbo Through July 12 Through June 26 Gallery Fashion & Shoes Dhaka, Bangladesh June 10 Florence, Italy Düsseldorf, Germany Through May 29 Institute of Positive Fashion Dallas Kidsworld Market Through July 2 July 12 Through July 26 Forum Dallas Pitti Immagine Uomo Playtime Shanghai Online Through June 29 May 31 Florence, Italy Shanghai July 25 Afterpay Australian Fashion June 12 Dallas Total Home & Gift Market Through July 2 Through July 13 Kentucky Bluegrass Buyer’s Week Dallas Market Digital Sydney Through June 29 July 1 July 13 Lexington, Ky. Online Through June 4 London Textile Fair Through July 26 Through June 14 Mediterranea—Swim Beach London June 2 June 24 Resort Supreme Body & Beach ITMA Asia + CITME Jewellery & Gem Asia Hong Kong Milan Through July 14 Munich International Footwear Leather Shanghai Through July 4 Hong Kong ASI Show Chicago Through July 27 Show (IFLS+EICI) Through June 16 Through June 26 Bogotá, Colombia July 2 Chicago Hong Kong International Through June 4 Through July 15 Jewellery Show June 13 June 25 ISPO Shanghai Hong Kong Store Point Retail The Deerfield Show—Midwest Exposed Shanghai Prosper Show Las Vegas Through July 29 Austin, Texas Apparel Trade Shows Paris Through July 4 Through July 15 Through June 5 Deerfield, Ill. Through June 27 Through June 14 July 3 July 26 Tranoï Men’s and Women’s Atlanta Market Hong Kong International June 6 Playtime Paris Atlanta LA Kids Market Precollection, Emerging Sourcing Show Metro-Michigan Show Paris Through July 19 Los Angeles Designers Show Hong Kong Livonia, Mich. Through July 5 Through June 16 Paris Through July 29 Through June 7 Through June 27 July 15 LA Market Week July 4 Graphics Pro Expo Meadowlands Los Angeles July 27 June 7 Who’s Next Limited Paris Fashion Week Haute (formerly The NBM Show) Through June 16 Colombiamoda Paris Couture Secaucus, N.J. CALA Denver Medellín, Colombia Denver Through June 28 Paris Through July 16 Through July 29 Through June 8 June 14 Through July 8 LA Market Week—New Mart, June 27 Jewelry, Fashion & Accessories ColombiaTex New York Shoe Expo, FFANY Cooper Design Space Fashion Market Northern July 5 Show Medellín, Colombia Market Week Virtual Market Rosemont, Ill. Los Angeles California Fashion Access | Fashion Through July 29 Week Through July 18 Through June 17 South San Francisco, Calif. Accessories Trade Show Online Through June 29 Through June 10 Hong Kong July 28 June 15 Through July 7 July 16 Minneapolis Mart Gift, Home, Preface Splash x Joor Graphics Pro Expo Indianapolis Supreme Kids Los Angeles Apparel & Accessory Show Avantex Paris, Leatherworld Online (formerly The NBM Show) Munich Through July 29 Minneapolis Through July 2 Indianapolis Paris Through July 18 Through June 29 Through June 17 Paris CMC Uploaded—LA Market June 8 Through July 8 July 18 Preview WWSRA Montana Summer Show June 28 Online FIDM Future of Product Launch APLF Leather Cobb Trade Show Bozeman, Mont. CALA Seattle Atlanta Through July 30 Online Through June 17 Hong Kong Seattle Through July 9 Through July 19 WWSRA Intermountain Summer WWSRA Rocky Mountain Summer Through June 29 July 31 Digital Denim Week, Denim Expo Riva Schuh Show Show Miami Fabric Show ENVSN Festival Première Vision Riva del Garda, Italy Salt Lake City Denver Miami Online Online Through July 20 Through June 10 Through June 17 Through June 29 Through July 9 Dallas Men’s Show Dallas Apparel & Accessories Pitti Immagine Filati July 20 Dallas Texworld Evolution Paris Market Florence, Italy Première Vision New York Through Aug. 2 Paris Dallas Through June 30 New York AGHA Melbourne Gift Fair Through June 18 Through July 9 Through July 21 Melbourne, Australia Atlanta Apparel is the largest apparel June 16 July 6 Apparel Sourcing New York City Through Aug. 4 market on the East Coast, offering New York thousands of contemporary and Milano Unica Complexland Through July 22 Aug. 1 ready-to-wear women’s, children’s, Milan Online Curve New York and accessories lines all together Through June 18 Through July 7 in one location at one time. As the New York Neonyt Summer apparel and accessories collection of Fashion Industry Gallery (FIG) California Market Center (CMC) is Through Aug. 2 AmericasMart® Atlanta, it features Fall 2 the iconic hub of LA’s fashion and Berlin Through July 8 TRU Show San Francisco an expansive-—and growing—prod- Dallas creative communities, home to San Francisco uct mix, including contemporary, Through June 18 showrooms, events, and creative of- Through Aug. 2 ready-to-wear, young contemporary, fices. As the heart of the LA Fashion July 7 social occasion, bridal, activewear, June 17 District, CMC is producer and host Luxe Pack IFJAG IFJAG trade shows feature Playtime New York resortwear, swim, lingerie, fashion Northstar Fashion Exhibitors to a year-round calendar of trade Shanghai fashion jewelry and accessories from New York jewelry, fine jewelry, shoes, hand- St. Paul, Minn. events, including LA Market Weeks, Through July 8 around the world. It features over 120 Through Aug. 3 bags, and more showcased in per- Through June 18 Label Array, LA Kids Market, LA manufacturers or direct importers manent showrooms and temporary Majors Market, LA Textile, and many Dye + Chem International Expo with exclusive designs to our unique LA Kids Market exhibition booths. Trend-driven juried more. Currently in the midst of an Virtual Edition venue of private showrooms which Los Angeles temporary collections include Pre- Milan exciting $170-million redevelop- Online offer buyers a professional environ- Through Aug. 4 mière (women’s premium high-end/ Through June 22 ment by Brookfield Properties, Through July 9 ment. The upcoming Las Vegas contemporary apparel, denim, and CMC will relaunch as a mixed-use show runs Aug. 7-10, 2021, at the LA Market Week Los Angeles accessories) and Resort (high-quality June 19 creative campus featuring Fashion July 8 Embassy Suites Hotel so you’ll have lifestyle apparel and accessories). Showrooms and Events in Building plenty of time to stop by while you’re Through Aug. 4 White Street Market Miami Swim Week powered by Atlanta Apparel presents five apparel C, Creative Offices in Buildings A The Society in the area. You can preregister at our markets and three specialty markets: Milan and B, Retail and Restaurants on website. We welcome new exhibitors Aug. 2 Through June 21 Miami Beach, Fla. World of Prom (prom, pageant, our new open-air Plaza, as well as Through July 11 who would like to participate in our LA Market Week—New Mart, quinceañera, social occasion) each modern event spaces and a new show. We offer buyers complimen- Cooper Design Space year and Vow | New World of Bridal portfolio of inspiring events. www. tary lunch and local transportation Los Angeles twice each year. www.AmericasMart. californiamarketcenter.com, events@ reimbursement. [email protected], www. Through Aug. 5 com/apparel cmcdtla.com, (213) 630-3600 ifjag.com ➥ Calendar page 18

16 CALIFORNIA APPAREL NEWS / TRADE SHOWS MAY 2021 APPARELNEWS.NET THE FIRST IN-PERSON SWIMWEAR TRADESHOW OF THE SEASON

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Calendar Travelers Show Baltimore Continued from page 16 Baltimore Through Aug. 23 New York Shoe Expo, FFANY Market Week Fashion Market Northern Pathfinder Cutting Technology New York California Through Aug. 6 South San Francisco, Calif. Through Aug. 24 International Market Centers, pro- VOW | New World of Bridal ducer of Atlanta Apparel presents the Helping ‘MADE IN USA’ Atlanta Northstar Fashion Exhibitors premiere of Las Vegas Apparel. Buy- Through Aug. 7 St. Paul, Minn. ers and exhibitors can come together Through Aug. 24 Possible World of Prom and Special Aug. 8–10 in sunny Las Vegas at our Occasion very own Expo Center at World Mar- ASD MARKET Week ket Center to do business in our in- Las Vegas Pathfinder has an approach to automatic labeler ensures quick and Atlanta Through Aug. 7 dustry’s growing categories of young Through Aug. 25 develop technology with affordable easy identification after cutting to contemporary, accessories, and National Bridal Market Chicago costs and less wear and tear annul- avoid confusion or mistakes. Sourcing at MAGIC Online shoes. Get an exclusive look at ap- Online parel’s new home on the West Coast Chicago ling expensive yearly maintenance Their latest CAD utility software Through Oct. 1 where we’ll be extending the hospital- Through Aug. 25 costs. This came as a blessing to called PathWorks® allows digitiz- ity you know and love all the way to SourceDirect at ASD many startups that earlier had no Aug. 3 Las Vegas. www.atlanta-apparel.com/ Las Vegas Markets/Las-Vegas-Apparel ing flat patterns, nest optimization, Global Yarn & Fabric Show Through Aug. 25 such flexible options to automate marker making and lay planning. It their cutting room. Manufacturers Virtual Edition provides ultimate flexibility in receiving Online WWIN Las Vegas Market Las Vegas running Pathfinder equipment also 2-dimensional image or patterns from Through Aug. 6 Las Vegas have the advantage of working on Through Aug. 12 Through Aug. 26 anywhere. The image can be photo- Textech International Expo the equipment Virtual Edition Bodyfashion Days Aug. 10 Mijdrecht, Netherlands themselves. This Online Las Vegas Licensing Expo Through Aug. 30 Through Aug. 6 results in huge cost Las Vegas saving benefits and August Atlanta Apparel Through Aug. 12 Aug. 23 allows them to in- Atlanta Outdoor Retailer Summer Market New England Apparel Club Through Aug. 7 vest those savings Denver Manchester Signature Show Through Aug. 12 Manchester, Mass. in other areas of Aug. 4 Through Aug. 25 their businesses. Liberty Fairs Los Angeles, LA Aug. 11 Men’s Market Techtextil North America Agenda Show Las Vegas Raleigh, N.C. Pathfinder start- Los Angeles Las Vegas Through Aug. 25 ed their operations Through Aug. 5 Through Aug. 12 in 1996. Founding OC Apparel Show The Materials Show Aug. 24 Directors, John Irvine, Calif. Portland, Ore. Las Vegas Licensing Expo Hollo and Ross Through Aug. 5 Through Aug. 12 Online Kaigg had the Through Aug. 25 Aug. 6 Première Vision Sport vision to create an DS Printech China Portland, Ore. RetailX The Digital Future of advanced fabric Shenzhen, China Through Aug. 12 Retail Through Aug. 8 Chicago cutting machine Copenhagen International Through Aug. 25 that would enable Edmonton Footwear & Accessory Fashion Fair (CIFF) shows— manufacturers to Buying Market Raven, Runway, Kids, Shoes China Licensing Expo Online Edmonton, Alberta Copenhagen, Denmark compete profit- Through Aug. 26 Through Aug. 8 Through Aug. 13 ably, significantly Gartex Texprocess India Revolver Copenhagen Couture reducing mainte- Las Vegas New Delhi International Fashion Trade Show Through Aug. 26 nance and opera- Through Aug. 8 Copenhagen, Denmark Through Aug. 13 tional costs. Their Las Vegas Antique Jewelry & goal is to provide Aug. 7 Aug. 12 Watch Show, Premier the most ad- Wäsche Und Mehr (Laundry and Las Vegas Graphics Pro Expo Long Beach vanced, automat- More) Through Aug. 26 Köln, Germany (formerly The NBM Show) ed fabric cutting Through Aug. 9 Long Beach, Calif. Soleil Tokyo technologies in the Through Aug. 14 Tokyo IFJAG Las Vegas Through Aug. 26 world and have a Las Vegas Aug. 14 American Equestrian Trade passion to provide Through Aug. 10 Atlanta Shoe Market Association International Trade outstanding OffPrice Las Vegas, Evolve Atlanta Show customer support Las Vegas Through Aug. 16 Dallas and the highest level of reliability. One graphed, scanned or imported from Through Aug. 10 Through Aug. 27 Aug. 15 of their company objectives is to help anywhere giving significant advan- Dallas Apparel & Accessories Aug. 8 Travelers Show Philadelphia Market US apparel manufactures improve tage over other traditional digitized Plymouth Meeting, Pa. Chicago Collective Dallas Through Aug. 16 their productivity and reduce their op- techniques. It is very simple to use Chicago Through Aug. 27 Through Aug. 10 erating costs specifically in the fabric and anyone can learn it in less than Deerfield Children’s Show Dallas Kidsworld Market cutting room. 30 minutes. Deerfield, Ill. JA New York Dallas Through Aug. 17 New York Through Aug. 27 Pathfinder offers complete cutting Of late, the dependency on Asian Through Aug. 10 Stylemax room solutions for the fashion and production facilities is decreas- Dallas Total Home & Gift Open Las Vegas Apparel Chicago apparel industry. This includes CAD ing since more US companies are Through Aug. 17 House Las Vegas Dallas design software used for creating committing to manufacture in-house. Through Aug. 10 Aug. 18 Through Aug. 27 patterns, digitizing existing patterns, Smart automation is the key to Midwest Gift & Lifestyle Show The Materials Show and nesting to generate markers and increased profits and productivity. Des Plaines, Ill. Aug. 25 Wilmington, Mass. Through Aug. 11 cut files which results in reduced ma- Pathfinder are committed to bringing Through Aug. 19 ASI Show Virtual Expo Online terial waste. They also have a huge back “made in the USA” culture and Sourcing at MAGIC Première Vision Sport Through Aug. 26 Las Vegas range of cutting room technologies thereby helping US manufacturers Wilmington, Mass. Through Aug. 11 which include fabric spreading and operate sustainably using automation Through Aug. 19 Chic—China International automated CNC fabric cutters. This at its core. Fashion Fair Aug. 9 Aug. 19 Shanghai technology can be used by apparel MAGIC Las Vegas, WWDMAGIC, Through Aug. 27 Pathfinder has offices in the West Coast Miami manufacturers to cut a variety of dif- Project, Project Womens, MAGIC Coast in Los Angeles, California and Miami ferent fabrics including but not limited Mens, Micam Americas Mid-West in Indianapolis, Indiana. In Through Aug. 20 ➥ Calendar page 20 to, knitwear, silks, woven, and denim Las Vegas Hickory, North Carolina (East Coast) Through Aug. 11 TRU Show Scottsdale of all different weights. their operations are managed via a Phoenix Through Aug. 20 Overseas labor being cheap, many distributor D.C. Services. You can companies used production facilities find more information on their website Agenda Festival Atlantic City Atlantic City, N.J. in developing countries. Due to re- www.pathfindercut.com Through Aug. 21 Merchant Financial Group, located cent changes in global labor market, near the garment center in downtown Aug. 20 L.A., offers non-recourse factoring, this strategy has taken a back seat. Surf Expo is the largest and longest- asset-based loans, inventory financ- To provide high quality products at running watersports and beach/resort/ Vancouver Footwear & Accessory ing, purchase-order financing, letters reasonable prices, companies find it lifestyle trade show in the world. The Buying Market of credit, and revolving lines of credit show draws buyers from specialty Richman, British Columbia against other tangible assets, such as necessary to automate both cutting stores, major chains, resorts, cruise Through Aug. 22 commercial real estate, trademarks, and sewing process. lines, and beach-rental companies Northwest Shoe Travelers Market and royalty income. Our local man- across the U.S., the Caribbean, Cen- agement team offers quick responses, There are three key areas in St. Paul, Minn. tral and South America, and around Through Aug. 24 hands-on personalized service, and cutting technology which is produc- the world. The show features more the flexibility to meet all our clients’ tivity, versatility and pattern matching West Coast: (424) 342-9723 than 1,000 exhibitors showcasing needs. Established in 1985, Merchant hard goods, apparel, and accessories Aug. 21 Financial Group has become a leader ability. Pathfinder has excelled on Midwest: (317) 349-0002 in addition to a full lineup of special STYL/KABO in the industry, satisfying the needs all three key aspects. The machines www.pathfindercut.com events including fashion shows, an- Brno, Czech Republic of growing businesses. Merchant nual awards ceremonies, and demos. Through Aug. 23 services the entire United States, with The next show is Sept. 9–11, 2021 at offices domestically in Los Angeles, the Orange County Convention Center Fort Lauderdale, and New York. www. in Orlando, Fla. www.surfexpo.com merchantfinancial.com

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Aug. 31 Sept. 6 Sept. 9 Calendar Edition Speciale Luxe Pack Autumn Fair Agenda Festival California Continued from page 18 Paris Birmingham, U.K. Anaheim, Calif. Through Sept. 1 Through Sept. 10 Through Sept. 11 White Oak Commercial Finance, LLC Fashion Industry Gallery (FIG) (WOCF), formerly Capital Business Munich Fabric Start, Bluezone Sept. 7 Surf Expo Holiday Resort Munich Orlando, Fla. Credit/Capital Factors, is a global fi- CIT is one of the nation’s leading Promotional Trade Exhibition Dallas nancial products and services com- Through Sept. 1 Through Sept. 11 Through Aug. 27 providers of factoring and financing Milan pany providing credit facilities to All China Leather Exhibition to middle market consumer product Through Sept. 8 powered Intertextile Shanghai Apparel middle-market companies between Shanghai companies. Our customized financial by The Society $1 million and $30 million. WOCF’s Fabrics Shanghai solutions help middle market Scoop x Pure London New York solutions include asset-based Shanghai Through Sept. 2 consumer product companies London Through Sept. 12 Through Aug. 27 lending, full-service factoring, improve cash flow, reduce operating Through Sept. 9 invoice discounting, supply-chain Spinexpo Shanghai expenses and mitigate credit Trends The Apparel Show Yarn Expo Shanghai financing, inventory financing, Shanghai risks. As a preeminent lender and Sept. 8 Edmonton, Alberta U.S. import/export financing, trade Shanghai Through Sept. 2 provider of lending and financial and Fashion London SVP Through Sept. 12 Through Aug. 27 credit-risk management, account- operational solutions to companies in receivables management, and cred- London Cambodia International Textile & Sept. 1 the consumer products space, CIT Through Sept. 9 Sept. 10 it and collections support. WOCF can help you focus your efforts on Apparel Accessories Exhibition Lineapelle New York Impressions Expo Fort Worth is an affiliate of White Oak Global developing ideas into sustainable, Made in France Première Vision Phnom Penh, Cambodia New York Fort Worth, Texas Advisors, LLC, and its institutional growing businesses. www.cit.com/ Paris Through Aug. 28 Through Sept. 2 Through Sept. 12 clients. www.whiteoaksf.com commercial/solutions/commercial- Through Sept. 9 Techtextil India services Sept. 12 Aug. 26 The Essence Mumbai, India Project Tokyo Tokyo Jacket Required London Interfilière Shanghai Shanghai Through Sept. 3 Textech International Expo Through Aug. 27 Through Sept. 9 London Shanghai Bangladesh Through Aug. 27 Dhaka International Yarn & Through Sept. 14 Impressions Expo Atlantic City Fabric Show Dhaka, Bangladesh Atlantic City, N.J. Dhaka, Bangladesh Through Sept. 4 Store Point Fashion Through Aug. 28 Through Sept. 4 Orlando, Fla. Sept. 3 Through Sept. 15 WESA Western/English Apparel & Dye + Chem Bangladesh Interfilière Paris Equipment International Expo Paris Sept. 13 Dallas Dhaka, Bangladesh Through Sept. 5 International Lingerie Show Las Through Aug. 29 Through Sept. 4 Vegas Riviera Paris WWIN (Womenswear in Nevada) Las Vegas Aug. 28 Paris returns to Las Vegas for Las Vegas Techtextil North America assembles Through Sept. 14 Trend Seattle Through Sept. 5 Fashion Week, August 9-12, 2021 at all vertical aspects of the technical Caesars Palace. We’re committed to textile industry: from research and Bellevue, Wash. Who’s Next, Impact, Traffic Sept. 14 Through Aug. 31 good health - ensuring the safety of development, through raw materials Paris exhibitors, attendees and staff is a top Heimtextil Russia and production processes and finally Through Sept. 6 Aug. 29 priority. We know that getting back Moscow ending in conversion, further treat- to face-to-face business means more Through Sept. 16 ment, and recycling. You can expect Travelers Show Pittsburgh Sept. 4 than just meetings with an impressive Techtextil Russia at Techtextil North America 2021: Moon Township, Pa. ILM International Leather Goods line-up of brands showcasing the Innovation—utilizing partnerships with Through Aug. 30 Moscow Fair styles and sizes your customers are academic programs, research institu- Through Sept. 16 Offenbach, Germany looking for! You’ll experience net- tions and industry associations, New Livonia Children’s Show Kornit Digital is the leading provider Through Sept. 6 working opportunities on and off the Western Canada Fashion Week business—with hundreds of exhibiting Livonia, Mich. for digital textile printing solutions. show floor with exciting new features Edmonton, Alberta companies, international media outlets Through Aug. 31 Kornit’s innovative printing technology throughout the week. Located cen- Through Sept. 19 and pavilions representing top con- Sept. 5 Trendz enables businesses to succeed in trally on the strip, Caesars Palace pro- tributors to the global textile industry, Moda London Palm Beach, Fla. web-to-print, on-demand, and mass vides incredible hotel amenities and Diverse product groups—represent the Birmingham, U.K. Sept. 16 Through Aug. 31 customization concepts. We offer a access to top dining, entertainment Through Sept. 7 entire value-added chain in the techni- complete line of direct-to-garment and shopping options. Plus, buyers Osaka International Gift Show cal textiles and nonwovens sectors, Osaka, Japan Aug. 30 printing solutions that range from Homi Fashion & Jewels Milan experience complimentary breakfast, and Education—expand your expertise commercial to mass production level. lunch and afternoon refreshments to Through Sept. 17 MosShoes Milan and gain a competitive edge through Offices in Europe, Asia, and North add to the convenience! 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20 CALIFORNIA APPAREL NEWS / TRADE SHOWS MAY 2021 APPARELNEWS.NET INTERNATIONAL TRADE-SHOW CALENDAR

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Did you ever Oct. 4 CMC Uploaded—LA Market Sept. 17 Through Sept. 24 Dallas feel that your line really doesn’t fit Taropak Preview Billings Market Association Through Sept. 27 in? Mix things up and be part of a Poznan, Poland Milan Fashion Week Online Billings, Mont. welcoming vibe and community of Through Oct. 7 Milan Through Oct. 8 Through Sept. 19 Sept. 24 amazing relevant lines that you look Through Sept. 27 Graphics Pro Expo Pittsburgh forward to seeing, season after sea- LA Majors Market Momad, Shoes Room by Momad (formerly The NBM Show) son. Join and attend the OC Apparel Los Angeles Madrid Pittsburgh Show and welcome HOME! www. Through Oct. 8 Through Sept. 19 Through Sept. 25 OCApparelShow.com Sept. 18 Oct. 7 Sept. 26 Sept. 28 Coast Miami Designers and Agents NY The Deerfield Show—Midwest Paris Retail Week Miami New York SwimShow, the premier tradeshow Apparel Trade Shows Paris Through Oct. 8 Through Sept. 20 dedicated to the swimwear industry, Deerfield, Ill. 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For more Paris Fashion Week of swimwear buyers anticipating the Los Angeles New York information, contact Chris Gilmartin at Womenswear trends, debuting new designers each Through Oct. 1 Through Sept. 21 [email protected] or (317) Paris year and producing an all-encom- 349-0002. www.pathfindercut.com Through Oct. 5 passing tradeshow that is second to none. www.swimshow.com ➥ Calendar page 22

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APPARELNEWS.NET MAY 2021 CALIFORNIA APPAREL NEWS / TRADE SHOWS 21 INTERNATIONAL TRADE-SHOW CALENDAR

Brazil International Yarn & Fabric Show Calendar São Paulo, Brazil Continued from page 21 Through Nov. 11 Dye + Chem Brazil International Oct. 11 The Made in America event is the only trade show devoted to showcasing Expo Brand Assembly, Reassembled American-made products. São Paulo, Brazil Show Manufacturers can show their Through Nov. 11 Los Angeles products off to purchasing agents, Through Oct. 13 corporate buyers, retail consumers, Nov. 10 and the media as they network with Intex South Asia Designers and Agents LA one another. The event is Oct. 1–3 at Colombo, Sri Lanka Los Angeles the Kentucky International Convention Through Nov. 12 Through Oct. 13 Center in Louisville, Ky. Sponsorship Label Array and program advertising opportunities Nov. 14 are available. Learn more at (888) Los Angeles International Textile Alliance 299-7260, www.MadeInAmerica.com Aug. 4 –5, 2021 • Irvine, Calif. Through Oct. 13 Showtime Market Shwrm Los Angeles High Point, N.C. Through Nov. 17 Los Angeles Shoptalk Fall Meetup Through Oct. 13 Online Nov. 17 The hottest regional apparel show in Southern California! Through Oct. 21 LA Market Week—New Mart, All China Leather Exhibition Hong Cooper Design Space Obuv. Mir Kozhi International Kong Los Angeles Exhibition for Shoes and Leather Hong Kong • Mens • Womens • Kids • Clothing • Accessories • Shoes Through Oct. 14 Products Through Nov. 19 Moscow Oct. 12 Through Oct. 22 APLF Materials+ The Indy Show Hong Kong Through Nov. 19 Retailers: Come see what everyone is talking about! Plainfield, Ind. Oct. 21 Through Oct. 13 rooms43 Fashion Access Hong Kong Brands: Come join our show as an exhibitor! FESPA Global Print Expo Tokyo Hong Kong Through Nov. 19 Amsterdam Through Oct. 23 Through Oct. 15 Oct. 22 London Licensing Expo October Atlanta Apparel London Resortwear Clothing Fabric Textile Asia Through Nov. 19 Atlanta Lahore, Pakistan Through Oct. 16 Sportswear Through Oct. 24 Nov. 18 Athleisure Oct. 13 Oct. 24 Moda Makers Digital Denim Première Vision Milan Online Travelers Show Baltimore Through Nov. 30 Surf Milan Baltimore Through Oct. 14 Golf Through Oct. 25 Nov. 23 Tokyo International Gift Show Stylemax ShanghaiTex Updated Casual Tokyo Chicago Shanghai Through Oct. 15 Through Oct. 26 Through Nov. 26 Oct. 14 Trendz Southern California Lifestyle brands, Jewelry, Fashion & Accessories Palm Beach, Fla. Show Through Oct. 26 all exhibiting in one show! Rosemont, Ill. Through Oct. 17 Oct. 26 PREFACE is a trend and fabric show Dallas Apparel & Accessories that includes a variety of inspirational Oct. 16 Market elements. This season’s show will offer our exclusive trend presentation, Exponoivos Premium Dallas OCApparelShow.com domestic and overseas fabric mill Lisbon, Portugal Through Oct. 29 collections, creative workshops and Through Oct. 17 Dallas Kidsworld Market speaker series, print studios, curated Dallas vintage, and local culinary bites. Oct. 17 Through Oct. 29 Please join us July 28-29! In order to Fashion Market Northern accommodate people who may not California Oct. 27 be able to travel, we will continue to South San Francisco, Calif. Functional Fabric Fair powered offer our complimentary & premium A California Apparel News Special Section Through Oct. 19 by Performance Days Experience Kits The show is hosted Get into the next by BFF Studio, an LA & NYC fabric New England Apparel Club Portland, Ore. Through Oct. 28 studio with unique fabric collections Manchester Signature Show selected for their quality, distinctive TRADE SHOW Manchester, Mass. May 2021 Luxe Pack New York aesthetic and reliability. www. Through Oct. 19 Q&A: 2021 New York bffstudio.com, www.prefaceshow. SPECIAL SECTION com/ Trade- Northstar Fashion Exhibitors Through Oct. 28 show St. Paul, Minn. producers Fashion Industry Gallery (FIG) Through Oct. 19 Spring 1 reveal A California Apparel News Special Section their November 2021 Next Point Retail Technology Dallas approaches Phoenix Through Oct. 29 to 2021 Through Oct. 20 May 2021 Global Sources Lifestyle x Q&A: 2021 events Trade- show Oct. 18 Hong Kong producers The role of reveal digital tools Fashion Sourcing Expo Tokyo Through Oct. 30 their Tokyo approaches in a hybrid to 2021 on-site/ Through Oct. 20 Oct. 28 events virtual model SPESA Executive Conference The role of Fashion World Tokyo digital tools Boston in a hybrid Ruby Has International Tokyo on-site/ acquisition Trade- CALL NOW FOR INFORMATION Through Oct. 20 Through Oct. 28 virtual model of Boss Show Ruby Has International Logistics Calendar TERRY MARTINEZ International Fashion Brand Expo Fashion and Sustainability acquisition Trade- of Boss Show Tokyo Summit NY Logistics Calendar (213) 627-3737 x213 Through Oct. 20 New York Through Oct. 29 Japan Fashion Expo On the cover (left to right, top to Tokyo Oct. 31 bottom): airplane—Lukas Souza/ Through Oct. 20 unsplash.com; Milan—Matteo Travelers Show Pittsburgh Raimondi/unsplash.com; San Textile Tokyo Moon Township, Pa. Tokyo Through Nov. 1 Francisco—Aniket Deole/unsplash. Through Oct. 20 com; trade show floor—Martin Apparel News Group WEB PRODUCTION PUBLISHED BY Nov. 1 Adams/unsplash.com; Dallas— MORGAN WESSLER TLM PUBLISHING INC. Oct. 19 Ocean City Resort Gift Expo Gabriel Tovar/unsplash.com; Kevan CREATIVE MARKETING DIRECTOR APPAREL NEWS GROUP Ocean City, Md. LOUISE DAMBERG Publishers of: Texfusion London Hall—Eusebio Hernandez; Los California Apparel News London Through Nov. 3 DIRECTOR OF SALES AND MARKETING Angeles—Alonso Reyes/unsplash. TERRY MARTINEZ Waterwear Through Oct. 20 com; Bleu by Rod Beattie; Las 761945-2021 Nov. 3 SENIOR ACCOUNT EXECUTIVE EXECUTIVE OFFICE Vegas—Ameer Basheer/unsplash. Seventy-six years of news, CHIC Shenzhen fashion and information AMY VALENCIA The New Mart com; Johnny Was; New York— Shenzhen, China ACCOUNT EXECUTIVE 127 E. Ninth St., Suite 806 Timo Wagner/unsplash.com; Geoff LYNNE KASCH Los Angeles, CA 90015 Through Nov. 5 CEO/PUBLISHER (213) 627-3737 Duran—Geoffrey D. Starks Jr. with BUSINESS DEVELOPMENT TERRY MARTINEZ Intertextile Shenzen Apparel MOLLY RHODES www.apparelnews.net Christiana Valenzuela; Atlanta— [email protected] Fabrics Joey Kyber/unsplash.com; Yarn ADMINISTRATIVE ASSISTANTS Shenzhen, China MANAGING EDITOR CHRIS MARTIN Movement—Shantelle Brumfield PRINTED IN THE U.S.A. Through Nov. 5 DOROTHY CROUCH RACHEL MARTINEZ The OFFPRICE Show is the leading B2B, with The 5D Shots; Levi’s; Miami— ASSISTANT EDITOR SALES ASSISTANT order-writing trade show, featuring quality merchandise in the latest styles Yarn Expo Shenzen Reese Beaux/unsplash.com NOE GARCIA WESLEY IN & trends, at value-based pricing that Shenzhen, China CONTRIBUTORS CLASSIFIED ACCOUNT EXECUTIVE cannot be beat. Our 450 exhibitors sell Through Nov. 5 All show dates are verified prior ANDREW ASCH JEFFERY YOUNGER apparel, footwear, & accessories in all to publication but are subject to VOLKER CORELL PRODUCTION MANAGER categories for men, women, & children KEVAN HALL Nov. 9 KENDALL IN - attracting retailers from major retail change. Highlights are provided as ILSE METCHEK chains, small boutique owners, inter- Brazil International Apparel TIM REGAS FINANCE a free service to our advertisers. We national businesses, & everyone in be- Sourcing Show ROXY STARR DAVID MARTINEZ regret that we cannot be respon- NICK VERREOS tween. The next show takes place at the São Paulo, Brazil Las Vegas Convention Center on Aug. Through Nov. 11 sible for any errors or omissions 7–10. For more information, visit www. within the International Trade-Show offpriceshow.com, or shop products on- line today at www.offprice365.com. Calendar.

22 CALIFORNIA APPAREL NEWS / TRADE SHOWS MAY 2021 APPARELNEWS.NET BACK TO BUSINESS. Informa Markets Fashion connects the global fashion community through online experiences, industry insights, and worldwide fashion trade events. Join the fashion community at our much anticipated return to live events in 2021.

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NEW MART BUYER INCENTIVES Buyers Lounge on 2nd Floor with: Private Work Stations Free Internet Food & Beverages Life-size bronze sculpture honoring Hotel Discounts & Joyce Eisenberg, President of the New Mart, in recognition of a Shuttle Services lifetime of charitable giving No Buyer Appointments Artist: Cindy Ingraham Keefer Required

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