Black Horse Pike (N.J
Total Page:16
File Type:pdf, Size:1020Kb
Request for Proposals (RFP) Black Horse Pike (N.J. Route 168) Collaboration Planning Initiative Camden County, New Jersey A. Background and Purpose of the Study The Black Horse Pike (S.R. 168) originates in the City of Camden and ultimately connects to Atlantic City. It is a major north-south corridor running through Camden County. Traversing urban neighborhoods and older suburban boroughs and townships, the character and aesthetic condition of land uses along the Black Horse Pike reflects different community character and design choices. The Black Horse Pike serves both the local communities and the region. For residents of Gloucester County, the Black Horse Pike provides a direct route to Washington Township enabling drivers to bypass the congested Route 42 corridor. For the local communities in Camden County, the Black Horse Pike provides retail and commercial establishments that include service–oriented types of use, restaurants, and bigger manufacturing uses. At the northern end of the Black Horse Pike, there is access to the PATCO Ferry Avenue Station as well as a direct connection to Philadelphia via the Walt Whitman Bridge. Because of the increase in traffic along the Black Horse Pike, the commercial and retail uses have become auto-oriented and there is a lack of pedestrian access from the surrounding neighborhoods. Over the past few years, DVRPC has begun working with many municipalities in Camden County to help identify challenges and opportunities for change. Our initial efforts began on the White Horse Pike working with eight municipalities and the White Horse Pike Task Force to begin to create a common vision for the future development of the corridor. Some of the same municipalities have expressed the same concerns with the Black Horse Pike, as they share many of the same issues and opportunities. With similar conditions and common interest among the participating communities, the municipalities along the Black Horse Pike have a unique opportunity to work with each other and join their vision and efforts for the future of this corridor. The intent of this study is to identify and recommend those actions that each of the municipalities along the corridor can implement individually but also to place those actions into a larger context of a larger need for the entire corridor. B. Study Area The Black Horse Pike Collaboration planning initiative will examine the potential for redevelopment and revitalization opportunities in the neighborhoods of Camden City and surrounding suburban communities. The study area municipalities will include: Audubon Borough Audubon Park Borough City of Camden (Neighborhoods of: Whitman Park, Centerville, Morgan Village, Fairview) Collingswood Borough Haddon Township (Neighborhood of West Collingswood) Mt. Ephraim Borough Oaklyn Borough Woodlynne Borough The study area along the Black Horse Pike is bordered to the north by the intersection of Newtown Avenue and Haddon Avenue in Camden City and to the south by Kings Highway in Mt. Ephraim. It will include the neighborhoods of Whitman Park, Centerville, Morgan Village and Fairview in Camden, the Borough of Woodlynne in its entirety, the Borough of Audubon Park in its entirety, portions of Audubon Borough, the West Collingswood Section of Haddon Township, and Mt. Ephraim (up to Kings Highway). The purpose of this collaborative planning initiative is to provide strategic revitalization and a uniform design element for the entire study area identifying how these communities can work together to address 1 common issues and opportunities, while maintaining their individual character and uniqueness. The plans will include goals and objectives; a future vision statement; target forecasts; design recommendations and inter-municipal and municipal recommendations for the success of each municipality. C. Scope of Work 1. Background Analysis Conduct an audit of all municipal master plans and land use ordinance for consistency and compatibility with adjacent towns. An analysis of the State Redevelopment and Development Plan Objectives will also be conducted, particularly for all PA1 and PA2 designated areas and objectives. An inter-municipal and inter-agency steering committee will be established that will have representatives from each of the communities involved as well as the Camden County Improvement Authority (CCIA), the Delaware Valley Regional Planning Commission (DVRPC), New Jersey Department of Transportation (NJDOT), the Delaware River Port Authority (DRPA), and any other stakeholders or political figures that may be deemed necessary. An issues profile will be conducted for each of the municipalities and neighborhoods within the study area. Elements that will be studied include, but are not limited to: • Land Use/Zoning • Housing • Economic Development • Transportation • Natural Resources • Recreation and Open Space • Historic Resources • Public facilities • Intergovernmental coordination and services With the help of the steering committee, a vacant, deteriorated, and underutilized properties inventory will be undertaken throughout the study area. The inventory will include an exterior assessment of property/building conditions, current zoning, ownership, and current market value, conditions and value of neighboring properties. In order not to duplicate previous work completed, this study will incorporate the redevelopment plans already in place. This information will be used to identify existing and potential “areas in need of redevelopment and/or rehabilitation” along the entire corridor with special attention given to brownfields and greyfields. The study will also build upon work previously done by both DVRPC and the individual municipalities and incorporate recommendations from DVRPC’s NJ 168 Corridor Study (September 2004). All other work completed along the Route 168 corridor or within the individual municipalities will be provided to the consultant by the steering committee. 2. Trends Analysis A trend analysis of future (10 and 20 year) population, housing, and employment levels given current conditions and redevelopment properties previously identified per existing zoning and development trends will be prepared. This will help to identify market segments for development areas along the Black Horse Pike and throughout the study area municipalities. The market analysis will include retail, commercial, industrial, office space, residential, and entertainment sectors. In addition, each community’s individual identity should be preserved by providing an analysis of “niche” markets that can be employed by individual communities. 2 3. Vision Statement Based on all of the information and analyses collected and conducted, a collective vision for the future of the corridor will be formed. This task may include an overarching vision statement for the corridor as a whole, with more specific municipality-driven goals and targets for defined segments, based on different opportunities and conditions. The future vision for the Black Horse Pike should be on a municipal scale as well as identifying this corridor’s role for Camden County. 4. Implementation Strategies Based on the vision statement and information collected through public meetings and stakeholders, specific recommendations and implementation strategies should be developed. Recommendations and implementation strategies should include short-term (1-5 years) as well as long-term (7-12 years) and should include specific lot and block improvements as well as improvements for the entire corridor. Resources for future funding for capital improvements, if needed, should be identified. 5. Design Guidelines and Development Standards Design guidelines and development standards are needed for the corridor as a whole, to create a consistent and cohesive character, and to ensure that new development and redevelopment is compatible with the collective vision of the corridor and the individual revitalization/redevelopment area plans of each municipality. The design of current development often bears no relationship to the surrounding community. Improving the design of the corridor through the application of consistent design guidelines and development standards will serve to create the unified character and identity of the study corridor. While each municipality will adopt and enforce the guidelines within their individual ordinances, they should be consistent and complementary across municipal boundaries. The design guidelines and development standards should address such issues as: • Building heights and mass • Setbacks and site coverage • Relationships to sidewalk and street, including building orientation and facades • Relationships between buildings and other uses • Buffers between residential and other uses • Parking and loading requirements, particularly location and access • Transit and bicycle circulation and access • General architectural guidelines, including building mass, facades and entrances and exterior materials and treatments • Signage • Landscaping/streetscaping • Historic preservation In order to unify the corridor in terms of aesthetics, a conceptual streetscape plan should be developed that will incorporate the new design guidelines as well as provide for each municipalities individual character. 6. Public Participation An integral part of collaboration is including the public in the process of the revitalization of this corridor. The public participation element of this study will ensure comments from residents, business owners, and various institutions during the process.