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Finding Aid for

P.J. GAUGHAN COLLECTION, 1952-1967 Accession 1686

Finding Aid Published: May 2011

20900 Oakwood Boulevard ∙ Dearborn, MI 48124-5029 USA [email protected] ∙ www.thehenryford.org

P.J. Gaughan collection Accession 1686

OVERVIEW

REPOSITORY: Benson Ford Research Center The 20900 Oakwood Blvd Dearborn, MI 48124-5029 www.thehenryford.org [email protected]

ACCESSION NUMBER: 1686

CREATOR: Gaughan, P.J.

TITLE: P.J. Gaughan collection

INCLUSIVE DATES: 1952-1967

QUANTITY: 2.5 cubic ft.

LANGUAGE: The materials are in English.

ABSTRACT: P. J. Gaughan was a product planning executive in the Central Product Planning Office (CPPO) in the mid 1950s and early 1960s. During this time, the CPPO assembled a large collection of photographs, taken at various auto shows, which were used by the Product Planning Department to analyze the styling of competitor between 1951 and 1967.

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ADMINISTRATIVE INFORMATION

ACCESS RESTRICTIONS: The collection is open for research.

COPYRIGHT: Copyright has been transferred to by the donor. Copyright for some items in the collection may still be held by their respective creator(s).

ACQUISITION: Donated to The Henry Ford by the Ford Motor Company Archives in 1975.

RELATED MATERIAL: Related material held by The Henry Ford: - See the Office of Public Relations (Ford Motor Company) records subgroup, Field operations series, 1948-1960, accession 567, for photographs of exhibits from 1953 auto shows. - See the Automotive related programs collection, 1896- 1991, for additional auto show programs.

PREFERRED CITATION: Item, folder, box, accession 1686, P.J. Gaughan collection, Benson Ford Research Center, The Henry Ford

PROCESSING INFORMATION: Collection processed by staff of The Henry Ford, circa 1975.

DESCRIPTION INFORMATION: Finding aid originally prepared by staff of The Henry Ford, circa 2002. Finding aid revised by Brian Wilson, March 2011, and republished in May 2011.

Finding aid prepared using Describing Archives: A Content Standard (DACS) and local guidelines.

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BIOGRAPHICAL/HISTORICAL NOTE

P. J. Gaughan was a product planning executive in the Central Product Planning Office in the mid 1950s and early 1960s. The office was part of the Product Planning and Design Department (Ford Motor Company) headed by William Clay Ford in the 1950s and 1960s. The Central Product Planning Office supervised product planning activities; coordinated product plans and programs; reviewed product proposals; and provided staff assistance to the Engineering and Product Planning Committee, Styling Committee, and Advance Product Planning Subcommitee.

SCOPE AND CONTENT NOTE

The collection is almost wholly comprised of photographs. The Auto Show Photographs series constitutes the vast majority of the collection and consists of hundreds of photographs and a small number of reports originally held in eighteen loose-leaf binders. The material was utilized by the Ford Motor Company Car Product Planning Department to analyze the styling of competitor cars between 1951 and 1967. The photographs were taken at various auto shows including , , New York and the Motorama. Most of the photographs in the collection document "idea" cars, a contemporary term for experimental or concept cars. Also included is one collection of composite photographs showing several Ford and competitor models at similar angles on the same page for comparison. The series also includes some description and a small amount of analysis of the styling of competitor cars. The second series, 1958 Thunderbird Development, consists of one folder of materials from 1955 meetings and discussions involved in planning the 1958 Thunderbird.

ARRANGEMENT

The collection is arranged in two series: Series I: Auto Show Photographs Series II: 1958 Thunderbird Development

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SUBJECT TERMS

Names, Personal and Corporate Gaughan, P. J. Ford Motor Company. Product Planning and Design Department. Central Product Planning Office. Ford Motor Company--Exhibitions. Detroit Auto Show. . New York International Auto Show.

Subjects Automobile industry and trade Automobiles--Exhibitions. Automobiles--Design and construction Experimental automobiles Exhibitions--Detroit. Exhibitions--New York. Exhibitions--Chicago. Sports cars Ford automobile Thunderbird automobile General Motors automobiles

Genre and Form Photographs. Photographic prints

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CONTAINER LIST Box no. Description

AUTO SHOW PHOTOGRAPHS Box 1 Advance Design - GM, 1952 (includes photographs of: Le Sabre, Le Mans, El Dorado, Orleans, XP-300, Wildcat, Starfire, Fiesta, Parisiene, Corvette) (2 folders) Advanced Design-, 1952 (includes photographs of: K-310, Special, La Comtesse, Desoto, Firearrow, XX 500, Plymouth Belmont) Advanced Design-Other American and Foreign Designs, 1952 (includes photographs of: Ford Nineteen Fifty X, , , VEEDOL “Dream Car” sketches) General Motors Motorama, 1955 (includes photographs of: El Dorado, III, Delta 88, Strato-, Biscayne, La Salle II) General Motors Motorama, 1956 (includes photographs of: , , , , Oldsmobile Golden Rocket, Cadillac Town Car, Cadillac , Firebird II) (2 folders) Show Cars, 1955 (includes photographs of: Buick Wildcat III, Chevrolet Corvette, Chrysler Flight Sweep I and II, Chrysler Falcon, La Salle, La Salle II, Pontiac Strato-Star) Box 2 Auto Shows, 1957 (includes multiple angle comparison photographs of: Ford, Chevrolet, Plymouth, Buick, , , , Pontiac, Oldsmobile, Dodge, DeSoto, Cadillac, Lincoln, Chrysler, , Nash) (2 folders) , 1956 (includes photographs of: Packard Predictor, , Chrysler Plainsman, Chrysler Flight Sweep I, , Dodge D500, DeSoto Adventurer, 1955 Pontiac Strato-Streak, 1955 Buick Wildcat III, 1955 Brougham, Studebaker Golden Hawk, , Citroen) (2 folders) Chicago Auto Show, 1958 (includes photographs of: Ford La Galaxie (compared with 1963 in memo), Dart, Buick Wells Fargo, Cadillac, , Rambler, , DeSoto Adventurer, Dodge Regal Lancer, Rambler American, Packard, Various photographs of automobile frames, , Taunus, Vauxhall, Mercedes Benz 300 SL, () DKW, 444, Citroen, ) (3 folders) Box 3 Chicago Auto Show, 1965 (includes photographs of: Chevrolet Concours, Buick Sky Lark Gran Sport, Buick Wildcat, Plymouth VIP, II, Pontiac Bonneville Esprit, GTO GR-RRR, , Saab, Attache, Rambler, , , Porsche 911, Firestone Green Monster, MG Cut-Away, Galaxie 500 LTD , Chevelle El Camino Surfer I. (2 folders) Detroit Auto Show, 1965 (includes photographs of: Ford LTD Executive, Thunderbird Town Landau, Cyclone Sportster, Le Baron Dior, Ford Pickup with Camper top, Chevrolet Impala, Chevrolet Lift

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Body Cut-Away, Pontiac GTO, Buick 65 1/2 Skylark Gran Sport, Dodge Charger II, Dodge “ Red Wagon” Dragster, Attache) Detroit Auto Show, 1966 (includes photographs of: Ford Division Exhibit Area, Bordinat Cobra, Fairlane GT A GO GO, Fairlane 500/XL, Falcon Sports - Tartan, GT Mark I Grand Touring/Competition Car, Ford Powered Lotus 82 500 winner, Thunderbird Town Landau (Green-Gold), Mustang Yellow Pearl, LTD Black Pearl, The Apartment (Econoline), “Big Red” , Bronco Dune Buster, Coronation Coupe, Comet Escapade, Mercury Astron, Twist , Special Mercury Limousine, Chevrolet Concours, Chevrolet Turbo Titan III, Chevrolet Camper, Pontiac Grand Comiche, Gran Sport, “Pikes Peak Record Car”, Oldsmobile Delta 88, Plymouth XP-VIP, Chrysler Imperial Mobile , Chrysler Outboard Motor, American Motors St. Moritz, American Motors Tahiti, American Motors AMX, Super Wagoneer, , NSU Spider, Wankel , Kadett, BMW 2000 CS) (2 folders) Box 4 Detroit Auto Show 1967 (includes official program, notes, and photographs) (2 folders) Ford Motor Company (Ford Division Exhibit Area, Ford Magic Cruiser II, Mach I, , Royale, Ford Shelby GT 350, Ford Shelby GT 500, Ford Division Option Exhibit, Number 28 LaFayette Ford NASCAR Stock Car, Ford Mustang, Ford II Show Truck, Ford Wrangler, Signature Edition, GT, Lincoln Continental General Motors ( SS, Chevrolet Impala Lift-Body, Chevrolet Camaro SS Cut-Away, Chevrolet SS Pickup, GM Electrovair II, GM Electrovair I, GM Electrovan, GM exhibit, Chevrolet Pickup Cut- Away, Pontiac GTO, , Oldsmobile Toronado XX, Oldsmobile 442, Buick GS 400, Buick Wild Cat, Buick Cut-Away, Cadillac Eldorado, Cadillac Chrysler (Plymouth Baracuda, Dodge 500 Cut-Away, Dodge Pickup, -X) Other Manufacturers (American Motors Rebel Wagon, American Rebel SST Convertible, Saab, Jaguar, Volvo, Austin -Moke) Detroit Rod and Custom Show, 1965 (includes photographs of: Ultimus, GeeTO Tiger, Custom Mustang, Act IV Custom Mustang, Mustang Karavan, Explorer III Custom Mustang) Spectacular, 1967 (includes copy of official program and photographs of: Sprint Turismo, I, Yenko Super Camero, Chevrolet fiber optic lamp monitor, Plymouth Barracuda Formula S-X, Custom Chevrolet Corvette, Television Car CRV (Man from UNCLE), 1929 Auburn Boattail Speedster) New York International Auto Show, 1960 (2 folders) Folder 1 (includes 8 envelopes of 3x5 inch photographs) Envelope 1, and France (includes photographs of: The Coliseum, Chevrolet Corvette XP-700, Plymouth XNR, France Jet,

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Parthard PL 17, , Renault Petit Panel, Renault Hi-Boy ) Envelope 2, (includes photographs of: Amphicar, BMW 700, Borgward Big Six, DKW 750, DKW 1000 Universal , Goliath Tiger Sports Coupe, Goliath 2-Door Station Wagon) Envelope 3, Germany (includes photographs of: Lloyd Arabella 2-Door Sedan, Mercedes Benz 220 SE, Porsche Carrera, 1600 GT Coupe, Taunus 12 M Sedan, Taunus 12 M Station Wagon, Taunus 17 M) Envelope 4, Italy (includes photographs of: Spider 2000, Alfa- Romeo Giulietta Sprint Coupe, Fiat Abarth 850, Ghia Selene, Appia, Morreti 750, 400) Envelope 5, Japan (includes photographs of: Bluebird, Toyopet Tiara) Envelope 6, England (includes photographs of: Austin 850 Cut-away, Austin Healy 3000 Chassis, Daimler SP 250, Jaguar XK 150, Nobel 200, Rolls Royce Silver Cloud II, Rover, Sunbeam Alpine) Envelope 7, U.S.S.R. and Czechoslovakia (includes photographs of: Moskvitch, Skoda Felicia, Volga) Envelope 8, Sweden (includes photographs of: Saab 95 Station Wagon, Volvo P1800, Volvo 122 S) Folder 2 (includes photographs of: Cadillac El Dorado Brougham, Buick Texan Station Wagon, Renault, Desoto cella I model, Austin Station wagon, 1958 World Championship Sports Car, Toyopet, Studebaker Wagon and Sedan, Chevrolet Cut-Away Car) Box 5 New York International Auto Show, 1964 (3 folders) Folder 1 (includes General Motors press release and photographs of General Motors show cars: G.M.-X, Firebird IV, , Monza SS Jr. Kart, Chevrolet Impala Toronado, Chevrolet Corvette, Pontiac Bonneville Club de Mer, Pontiac Grand Prix X-400) Folder 2 (includes photographs of: Pontiac Tempest GTO, Pontiac Lemans Flamme, Oldsmobile F-85 442, Silver Arrow, Cadillac Florentine, El Camino Design Study Show Vehicle, Buick Wildcat Sprint, , , , , , ) Folder 3 (includes press releases and photographs of: Ferrari, , Citroen, Buick Le Sabre “Mobil Economy Run”, Studebaker Town Sedan, Studebaker Mademoiselle, Studebaker Wagonaire Daytona, Studebaker SS, MG 1100, Rover 2000, Plymouth Barracuda Valiant, ISO A 3/L Grifo Bertone, Corvair Testudo, Ford Cortina, Ford GT, Sunbeam Tiger, Sunbeam IMP, Devin GT Coupe, Dodge Charger, Super Sprint, Lincoln Continental Executive Limousine, Checker Custom Limousine, Rolls Royce) New York International Auto Show, 1965 (2 folders) Folder 1 (includes press releases, Product Planning auto show reviews and photographs of: Ford Division Exhibit Area, Bertone Ford Mustang, Ford GT, Chevrolet Corvette Mako Shark II, Pontiac Bonneville Esprit, Pontiac

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Tempest GR-R, Plymouth VIP, Dodge Charger II, Studebaker Sliding Roof Station Wagon Camper Coach, Copper Cobra) Folder 2 (includes literature and photos of: Ferrari , Sport, Maserati Quattro Porte, Maserati Due Posti, 350 GT, MGB chassis, Austin Mini-Moke, Princess ‘R’ 4-Litre, MG Princess 1100, DB 5, Toyota Corona, Hino Contessa 1300)

THUNDERBIRD DEVELOPMENT Box 5 (continued): 1958 Thunderbird Development (1 folder)

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