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Home , Chrysler Imperial, Chrysler Royal, Fargo Trucks, LaSalle (automobile), Plymouth (automobile)

28 AUTOMOTIVE NEWS (1940 ALMANAC ISSUE) Chronological Histories ol American Makers (Continued from Page 26) Corp.

“ Total -LaSalle—Cont’d Produc- Price Year Models tion Range* Factories Milestone. Voftf (Total All Units Tkm of Cin Sales to Body Style List Mlleitonee Dealers (Typical Car) Price — Produced 1925 Maxwell 4 137,668 Maxwell 4 Touring Highland Park Chryeler Chrysler Six 5895 to Chrysler Newcastle andfj 6.000,000 tooling rearrangement Six $2065 Evansville time In 1932 V-S LaS. J45-B 5-P. Town sedan (trunk) 2.645 Over spent for and Jew, the V-8 366-B 9,253 5-P. Town sedan (trunk) 3.095 for complete line of new models. Super-safe head- fig g; 3,796 on Cadillac . Aircooled Kercheval compression engines safety’ V-12 370-B 5-P. Town sedan (trunk) lights first introduced Dayton bodies, JS V-16 462-B 5-P. Sedan 5,095 generator; completely silent ; full range air cleaners equipment. Chrysler Corp. organizedanJh3*?* • ride regulator. Wire wheels standard "i"*” iHM?' 1933 V-8 LaS. 346-C 5-P. Town sedan (trunk) 2,495 v-16 production restricted to 400 cars. Fisher no-draft asraaray V-8 356-C 6,839 5-P. Town sedan (trunk) 2.995 ventilation. LaSalle first American made car with Cn -* V-12 370-C 5-P. Town sedan (trunk) 1.685 spare tire concealed within body. sxxir«. s V-16 452-C 5-P. Fleetwood sedan B^so ) to supply Chrysler 58 170.392 Chrysler 58 Touring Highland Pork Introduced rubber 1834 Str. 8 US. 34-50 5-P. Sedan 1.6 M 1934 LaSalle introduced at $1.495 (2-P. 1926 Neweasffe engine mountiae. V-8 5-P. Town sedan 2 695 demand for medium priced tine car. Cadillac pioneers Chrysler 60 Car $845 to Chry- rubber spring shackles, small 10 (trunk) *!«* 807, Evanevllle eter wheels, d Z 4.045 and first use generator with controlled current to Chrysler 70 saddle eorlne V-12 40 11,713 5-P. Fleetwood town to Passenger Jefferson sedan (trunk) maintain full battery at all times for radio and heaters. 80 Llmou- seat cushions and ediustehl. rIS! sine Sedan $3585 Kercheval seats. V-16 80 5-P. Fleetwood>edan 6,750 Cadillac pioneers knee action springs. LaSalle again Social. Anonym. new design by pioneering Antwwp or establishes trend in body ’Bllalum 4 streamlining. hC santze?. present mode of Windaor Antwerp 1935 Str. 8 US. 35-501 22,996 5-P. Tr|. sedan (trunk) 1.295 LaSalle 35-50 introduced in March, 1935. with turret V-8 10 5-P. Town sedan (trunk) 2,495 top as an additional feature. Cadillac 1935 prices V-12 40 5-P. Fleetwood town reduced as volume increases with betfer business sedan (trunk) 4,045 conditions. 1937 Chrysler 50 192,083 Chrysler 50 Touring Highland Park Stockholders received almen Chrysler 60 Car $750 to Chiv- Newcastle $10,000,000 in dividends. Enolne«f V-16 60 5-P. Fleetwood sedan 6.750 ' cars now tops. Nicholas Chrysler 70 tier Imperial ftO Evansville ing and production 1938 Str. 8 US. 36-50 25.905 5-P. Trg. sedan (trunk) 1.225 Cadillac equipped with turret Jefferson diaarbnenti' V-8 38-60 5-P. Trg. sedan (trunk) 1,695 Dreystadt succeeds L. P. Fisher as general manager. Chrysler Finer 70 Cabriolet $3495 worked day and night to plan forex- Coupe) Kercheval panslon V-8 36-70 5-P. Fleetwood Trg. 2,445 LaSalle 36-50 series starting at $1,175 (2-P. Chrysler Imperial 80 necessitated by growing starting at $1,645 (2-P. Chrysler Marine Engines Dayton demand for ears. Chrysler Meton sedan (trunk) and Cadillac 36-60 series Helena V-12 36-80 5-P. Fleetwood Trg. 3,145 Coupe) sets the lowest list prices on Cadillac built Ltd. in London, England, purchased! (trunk) cars the days of the 4-cylinder models. Windsor sedan since London V-16 36-90 7-P. Fleetwood sedan 7.550 Antwerp records 1937 V-8 US. 37-50 44,153 5-P. Touring Sedan 1,215- All previous company production and sales 360,398 Coupe Highland Export Manufacturing advances 1928 Chrysler 52 Park Chrsyter Corp. organized. Ae- V-8 Cad. 37-50 5-P. Touring Sedan 1.660* broken by 1937 models. $655 to Chrysler Newcastle motor in LaSalle Chrysler 62 quiredDodyeßrotherslnc.Plymeuth V-8 Cad. 37-65 5-P. Touring Sedan 2.090- make possible installation of V-8 Imperial Pas- Jefferson Motor Corp., at prices. price policy Chrysler 72 7 De Soto Motor Corp. V-8 Cad. 37-70 5-P. Fleetwood lower Advertised delivered senger Fargo Corp. organized. 2,595* car for at Chrysler Imperial Windsor Motor New Touring Sedan adopted. Stock passenger record 500 miles Imperial Sedan $3495 Main Indianapolis Motor Speedway falls to LaSalle with Chrysler 80 Engineering building completed V-8 Cad. 37-75 5-P. Fleetwood 6 Dodge now offered a passenger Touring Sedan 2,815* average of 82.189 miles an hour. DeSoto Chrysler Dodge Brothers Standard 6 Kercheval ear In every price field, commercial V-12 Cad. 37-85 6-P. Fleetwood Dodge Victory Dodge Forge 3,535* Brothers cars and . Touring Sedan Dodge Brothers Senior Plymouth (1000 V-16 Cad. 37-90 7-P. Fleetwood per 7,595* Plymouth unite day Touring Sedan Graham Brothers - capacity) car cial Cars, Trucks, Buses Evansville 1938 V-8 US. 39-50 28,285 Touring Sedan 1.280 Cadillac-LaSalle's share of high-priced passenger Walkerville 1.680 market reaches new high. Sunshine Turret Top and and Motor Coaches V-8 Cad. 39-61 Four-door Sedan Chrysler Marine Engines Dayton V-8 Cad. 39-60 Spl Four-door Sedan 2,090 running boards optional equipment. New 1939 models * quarter Helena V-8 Cad. Fleetw'd Be new company record for fourth sales Harper 39-75' Four-door Sedan 2.995 volume. Stockton, Calif. V-16 Cad. Sixteen Conant Road Four-door Sedan 5,140 39-90 ______London tTotal Antwerp Type of Cars Sales to Body Style List Milestones Year Produced Dealers (Typical Car) Price Cpe. $1,240 Two new series, following design of Cadillac Sixty 1939 V-8 LaSalle 40-50 38,506 4-pass. 450,543 Plymouth Coupe Highland Park Chryeler Corp. definitely 4-pass. Cpe. Special, added. Two LaSalles, five In 1929 Chrysler 65 established V-8 LaSalle 40-52 1,380 $655 to Chrysler Big 4-pass. Cpe. 1940 line. Year’s volume third highest in history. Chrysler 75 Newcastle as one of the Three. Paid more V-8 Cadillac 40-62 1.685 Imperial 7 Pas- Jefferson than $13,000,000 In dividends end Fourth quarter again breaks all-time record. Chrysler Imperial V-8 Cadillac 40-60 Spl. Tour. Sed. 2.090 senger Windsor to expand. Introduced Tour. Sed. DeSoto 6 Limousine continued the V-8 Cadillac 40-72 2.670 6 $4375 Dodge Main pioneered Sed. Dodge Brothers Sedan down draft carbureter end V-8 Cad. Fleetw’d 40-75 Tour. 2.995 Dodge Brothers Victory Dodge Truck rust-proofed fenders and sheet V-16 Cadillac 40-90 Tour. Sed. 5,140 Dodge Forge metal parte. Aug., 1928 to Aug., _____ Dodge Brothers Senior 1929, DeSoto shooed 81,065 to are from the GM Annual Report. Earlier figures from division records. Include U. S. Plymouth Plymouth ears f Sales to Dealers from 1919 date taken DodgeßrothersCommercial Evansville breaking all records for first year shipments a new prices . Mich.. $1,095 and up, subject to change without notice. This price includes all standard accessories. Cars. Trucks. Buses and Walkerville of ear. Chrysler at Coaches Kercheval Motor Parte Corp. formed. state and local taxes, Optional accessories and equipment, extra. Motor Transportation, and Commer- Dayton cial Cars Helena Chrysler Marine Engines Harper Stockton. Calif. Conant Road London tTotal _ Milestones • No. of Sales to Modal and Prlos Antwerp Year Cyl. Dealers -——— Coupe Highland 10.000 dealers organized ts Experimental on a 6-eyllnder automobile 1930 Chrysler 6 269.023 Plymouth Park More than work Chrysler 66 $590 to Chrysler Newcastle sell Plymouths by giving the performed by Louis Chevrolet In his shop on franchise to all Chrysler, Detroit Chrysler 70 Imperial 7 Pas- Jefferson Plymouth Grand River Ave.. senger Limousine Windsor Dodge and DeSoto dealers. First five 6-cyllnder cars produced by Louis Chrysler 77 Four or Chrysler Imperial Sedans $3575 Dodge Main Chrysler and DeSoto rights an- Chevrolet DeSoto 6 Dodge Truck nounced. . sales .... Touring—Classic 6 $2,150 Production started In Detroit. Three of- ’ 2 m DeSoto 8 Dodge Forge floes opened Dodge Brothers 6 Plymouth .... . rented . Touring—Little 6 $1,475 Operations to Flint. Plant In New * ",M7OK7 moved Dodge Brothers Senior Evansville York City Dodge Brothers 8 Walkerville New City. Sales office ¦¦aid aa a ¦ 005 Touring— Baby Brand 4 $675 Offices moved to York Plymouth Kercheval opened In Oakland. Calif. DodgeßrothersCommercial Dayton Y., purchased .... Tourlno—Baby Brand 4 plant In Tarrytown, 4 IS 60S $750 Maxwell N. Cars, Trucks, Buses and Helena Touring—79o-4 $490 New plants built and purchased In Toledo. Bay Taxicabs Harper City, Ft. Worth and Flint Fargo Commercial Cars and Stockton, Calif...... « $490 New assembly plant at Plants begun 4 7 70l Touring—49o Flint. Trucks Amplex Touring—Model f SBOO at Fort Worth and Oakland. Small parts Chrysler Marine Engines London plant bought at Bay City, Mich. Warner Antwerp Gear Co.. Toledo, taken over by transmis- sion and gears. New axle plant at Flint. More retail stores opened. $

...... - $550 Building purchased In New City ex- aB, Tourlno—49o-4 York for Highland Introduced floating -1017 B*4 ZD.682 ecutlve 1931 Chrysler 6 271,360 Plymouth Park offices $535 Newcastle mountings. Also Inhodueed wm- $685 Body wood-working plant purchased In Bt. Louis Chrysler 66 to Chrysler aa aan Touring—49o-4 Chrysler 70 Imperial 8 Custom Jefferson plete rust-proofsd bodi — , ' Touring—49o 4 $735 Assembly plant built In 8L Louis. Additional $3575 Windsor spark control and 14 millimeter * 4 Chrysler DeLuxe 8 Phaeton 1919 8 149.904 sale, offices opened Chrysler Imperial 8 Dodge Main spark plugs. opened ...... Touring—49o $795 Many retail stores for direct distribution DeSoto 6 Dodge Truck I”® 4 150226 of product DeSoto 8 Dodge Forge to Dodge Brothers 6 Plymouth . Touring—l9o $625 Executive offices moved Debolt 1 ' 4 7R I®2 Touring—49o $524 Bear, axle and forga plant In Detroit, and Dodge Brothers 8 Evansville 1922 4 24 ’ plant In Janesville, Wls., Plymouth Walkerville aoqulred DodgeßrothersCommercial Kercheval Cars, Trucks, Buses arid Dayton . opened In N. 7,7 Touring—Superior $526 New plants Buffalo. Y.. and Nor- -1,23 4 eou./j/ wood. O. Pressed metal plant opened In Flint Taxicabs Helena Fargo Commercial Cars, Harper . ». ... Touring—Superior appointed president and general , $5lO W. 8. Knudien r " 4 3 ’ manager Trucks and Motor Stockton, Calif. Coaches Amplex .... Touring—Superior J., plant acquired export 4 5(9 229 $5lO Bloomfield. N. for boxing operations Chrysler Marineand Indus- London trial Engines Antwerp .... Coaoh—Superior Dally eapaclty expanded at all 4 732.147 $645 locations .. Coaoh—Capitol Gray Iron foundry In Saginaw. Mich., acquired 27 4 I.OOLBBO $595 from Saginaw Products Co. 1932 Chrysler 6 221,731 Plymouth Roadster Highland Park Spout tt.000. 000 Blx-cyllnder model New plant opened $495 Newcastle c 605p0d Coach—lnternational $595* Introduced. Chrysler 70 to Chrysler 8 1929 6 1.328.328 City. Mo. units Kansas Chrysler 8 Town Car $3975 Jefferson PlymouW only » Indianapolis Plymouth « production Chrysler DeLuxe 8 Windsor .... * Pl nt Purchased In for 1930 " Bgea°4 ’*243 Coaoh—Universal $565 ry of con, merc||l | bod|ei Imperial Dodge Main car Inth« Irvdue Chrysler 8 those Coaoh—lndspendense *»'•• • n,,r# Industry per Chrysler Custom Imperial Dodge Truck greater than ,93,193 6 782.967 $545 of reduced 27 oent. Chevrolet sales reduced 10 per cent. Chevrolet Eight Dodge Forge was the world's largest producer In the year DeSoto 6 Plymouth price made DeSoto 8 Walkerville ,932 6 394,000 Coaoh—Confederate $495 Draatlo reductions E C°Wp appointed president and general Dodge 6 Kercheval ,933 6 626.277 Coaoh—Master $515 - manager. Cars produced at "A Century of Dodge 8 Helena Progress," Chi on go Plymouth Harper Stockton, Calif. Action" Introduced. Chevrolet celebrated DodgeßrothersCommercial 1934 6 868.192 Coaoh—Master SSBO Amplex 23rd Anniversary and produced 10.000,000 th Cars, Trucks, Buses and car Taxicabs London Top" body Fargo Motor Coaches Antwerp 1935 6 1.066.197 Coaoh—Master SSBO "Turret Introduced Plants opened at Baltimore, Md., Muncle, Ind.. and Saginaw. Chrysler Marine and In- Mich. dustrial Engines - 1936 6 1,275.006 Coach—Master $535 Twelve-millionth car produced August 5, 1936; celebrated Chevrolet 25th anniversary; led manufacture the Industry the eighth time In years; 1933 Chrysler 450,922 Plymouth Coupe Highland Park Only for 10 6 6 sales i» improved hydraulic brakes Introduced; dealer 8 $445 to Chrysler Newcastle total 1Kg raced I profits reached new all time high. Chrysler Imperial 8 Custom Imperial Jefferson }™®M introduced. Chrysler Custom Imparia! 8 Eight Phaeton Windsor Valve seat ,937 9 1,189,016 Town Sod.—Deluxe $620 Thirteen-millionth car produced July 7, 1937. M. E. DeSoto 6 $3396 Dodge Main Coyle elected a director in, and vice-president of. Dodge 6 Dodge Truck GMC. Four-bearing crankshaft introduced in all Dodge 8 Dodge Forge motors. New Motor * Axle Plant started at Tona- Plymouth 6 Plymouth wanda, N. Y. National Used Car Sales Dept, Plymouth DeLuxe Walkerville organized. DodgeßrothersCommercial Kercheval Cars, Trucks and Buses Helena ,333 g 694.039 Master Coach $668 Fourteen-millionth Chevrolet produced. Now motor Fargo Motor Coaches Harper and axle plant opened at Buffalo. Vacuum gea - Chrysler Marine and In- Amplex shift introduced. dustrial Engines Los Angeles

- Antwerp — Fifteen-millionth Chevrolet produced. Special Deluxe line I B j9 | I g'3 |',669 I Town Sedan $720 j London . | I Master Deluxe | | of passenqer cars Introduced. (Include U. 8. and Canada sales. (Continued on Page 30)