Announcing A
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• . ' 10 'WEB '•STTfIPgT OST3*R, -B,' f.~ . ' I ' ' I .¦ I . 1 / - - - I -* --—== ¦¦— ¦_ ANNOUNCING A. new 8'cylinder V-type car at medium price ... Tv VIKING This week General Motors presents an en- scratch; they were not committed to any design. By E l tirely new automobile. the most grueling of tests, every phase of perform- s It is the Viking* ance was c^ec^ compared—General Motors j T . o r j r • i t i requiring only that the ultimate result meet its It is an 8-cylmder car, of iac-inch wheel • standard of quality and maximum ; i n «• i T't* i ' value—and the . , . base,’ with Bodies by t isher. , T r i J 90-degree V-type 8-cylinder engine won its place Its price is $1,595 at the factory. , I I under the viking s hood . in the factories and It is built Oldsmobile Th; bodies of the viking were designed by I sold through Oldsmobile dealers. Fisher, whose craftsmen sought distinction along 1 * * ' * * the most difficult path s the achievement of beauty i . Details will be given in the coming advertise- and elegance through simple lines. ments of the Viking. The purpose of this message General Motors is proud of the Viking and ac- is to tell briefly why and how General Motors knowledges the generous public patronage which has produced this new car. has made it possible to offer a new car of such qual- There has been a public demand for an 8-cylinder at medium price, car of General Motors quality in the medium price * * * * * field. As far back as three years ago the first steps The General Motors lines now include 90 pas- were taken to fill it. - senger car models, ranging in price-at-factory from The Oldsmobile organization was selected to $525 to S7OOO. They are as diversified as to types I create the new car. At its disposal were placed the of mechanical design and body styles as human ! Research Laboratories, the Proving Ground, Fisher tastes and pocketbooks. But all are of General Body, the Art and Color Section—every resource Motors quality; all have Bodies by Fisher; all give for development and test. maximum value for your automobile dollar, whether The Oldsmobile staff approached the task with you buy for cash, or on time, or use your present an Open Mind. Its engineers literally started from car as part payment. / The Viking is now on display in the showrooms of Oldsmobile dealers • - GENERAL' MOTORSy carfor every purse and purpose” **- % * % AU with tody iy Fisher CHEVROLET % PONTIAC OLDSMOBILE VIKING BUICK LaSALLE CADILLAC TRUCKS * YELLOW CABS AND COACHES GENERAL MOTORS * ! s • i. j FRIGIDJIRE—Tht dutnutit Rtfrigtrtttr DELCO-LIGHT KltctrU Ptaer uni Light Plnti t W*ur Sjsttmt GMAC Plan of Credit Purchase ' i .. ' ’.