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A Study of Fashion Art Illustration

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A Study of Fashion Art Illustration Journal of Fashion Business Vol. 6, No. 3. pp.94~109(2002) A Study of Fashion Art Illustration Kang, Hee-Myung and Kim, Hye-Kyung* Lecturer, Doctoral, Dept. of Fashion Design, Dongduk Women’s University Professor, Dept. of Fashion Design, Dongduk Women’s University* Abstract The advent of the information age, advancement of the multi-media, and proliferation of internet are all ushering-in a new era of a cyber world. The artistic expression is unfolding into a new genre of a new era.. In the modern art, the boundary between the fine art and the applied art is becoming blurred, and further, distinction of fine art from popular art is also becoming meaningless. The advancement of science and technology, by offering new materials and visual forms, is contributing to the expansion of the morden art’s horizon. As fashion illustration is gaining recognition as a form of art which mirrors today’s realities, it has also become increasingly necessary to add variety and newness. Fashion illustration is thus becoming the visual language of the modern world, capable of conveying artistic emotion, and at the same time able to effectively communicate the image of fashion to the masses. The increasing awareness of artistic talent and ingenuity as essential components of fashion illustration is yielding greater fusion between fashion illustration and art &technology. This has resulted in the use of the advanced computer technology as a tool for crafting artistic expressions, such as fashion illustration, and this new tool has opened-up new possibilities for expressing images and colors. Further, the computer-aided fashion illustration is emerging as a new technique for expression. The concept of fashion illustration, history of fashion illustration from its incepton to modern date is reviewed and the simplicity has been researched throughout past studies published in Korean and overseas Journals. Key words: art Illustration, expression, fashion, image, style I. Introduction the situation of each time and is also reflected in its closely related fashion illustration. Furthermore, In the 20th century, the general evolution of the as the boundaries of the fine art, the applied art, society becomes pluralistic by the advancement and the popular culture become blurred, there of mass media, the unstable situation, the limited appears very clearly the phenomenon to warfare, natural disaster, and environmental combine art and fashion. disruption, etc. And this kind of fin-de-siecle It’s commonly called “Fashion Art” to combine unrests gave a big influence in each field of art and fashion. Furthermore, its meaning can architecture, pictures, designs, fashion, etc. The extend to a general term to call all the arts which fashion, as the cultural phenomenon, describes can be the communicable language in the 94 Kang, Hee-Myung and Kim, Hye-Kyung /A Study of Fashion Art Illustration subject of fashion as a basis of social existence. instance, a cut, an explanatory drawing, an Fashion Art refers to one out of the following example, etc’. Its origin is ‘Illumination’, which is three cases; one case is to bring fashion to art the compound word of ‘Lim-Limm’ and ‘Luminer’. works, another is to apply the arts to fashion Also, ‘Lumination’ can be explained differently materials, and the other is that the artist and the such as ‘a drawing for lightening’, ‘one for looking fashion designer participate in the group work & better’, ‘one for description’, and ‘one for interior’. exhibition by the desired planning. As you see in the above, ‘Illustration’ does not In a broader sense, fashion art illustration is a mean only ‘to move an abstract language into subset of the fashion art and thus can be picture’ but also ‘to extend the cycle of the mean categorized as any of the above three cases. by adding one symbol on the other ones’.1) The expression ways should be considered The original word of Illustration is ‘to make light variously so that Fashion Art Illustration might explain’. It means that the sentiment of invisible reflect the artist’s creative and artistic nature. As world is clearly opened and defined to public Fashion Art Illustration is recognized to be very through lighting and visualization. In other words, important in its artistic and creative nature and it shows the nature of communication to inform to creativity, it has tried to connect to various human beings’, which describes the characteristic technology and art fields. of Illustration as it is. Therefore, Illustration is an Most of local study on fashion illustration to- internal expression world by human being’s date have been centered around an actual piece imagination and has a communication function as of work, focusing on the artist’s inspiration or the meaningful drawing. technique,or dedicated to examine a short period Putting it concretely, Illustration might be “Cuts” of time. This study endeavors to broaden the in newspapers, magazines and advertisements boundaries of fashion illustration, shedding light to supplement or highlight the content, while its into this new form of visual art and formative definition in the study of Art, is “the drawing to be language. ordered” that the traditional sketch of human This study will show the definition and the body is done for others by drawing or painting characteristics of Fashion Art Illustration for the within the fine art. theoretical background and look around for the Illustration is the picture for an advertisement of history of Illustration by century and its features magazine and printing in which an idea is from the past to the present through the domestic expressed with visual effect of photos or pictures. and foreign literatures. It means to “Visual” including actuality, comic, cuts and design as well as pictorial expression, and to ‘Plane or Cubic Molding’ which is drawn, II. Theoretical Consideration on made or sculptured in various expression forms.2) Fashion Art Illustration. Also, Illustration is a drawing that a traditional sketch of human body is done and published 1. Definition of Fashion Art Illustration with texts for others by drawing or painting within fine art, and the picture to be ordered for some ‘Illustration’ has the dictionary mean of ‘an purpose.3) 95 Journal of Fashion Business Vol. 6, No. 3. In a broader sense fashion art illustration is a images become to express in the various way. subset of the fashion illustration So, the solid & carved formative expression Amid the blurring boundaries between the fine comes out with the plane expression including art and the commercial art, in a world where the the hand drawing, mechanic expression like the fusion art is increasingly accepted as part of the photograph, and the geometric expression with established code, the fashion art illustration computer.5) attempts to create a diverse form of images from Illustration is divided into two main streams by different angles. its purpose; one is the explanatory illustration for Manferedo Massironi said to suppose tailoring and the other is the pictorial illustration in Illustration to be ‘the total of images’ to find the which the artist expresses the internal world of the true meaning through the image and its fashion with his own interpretation and corresponding linguistic interpretation. It means personality. For the convenience sake, the former that Illustration communicates the abstract is called “Style Illustration” and the latter “Fashion images that the artist wants to deliver through the Illustration”. The one is the explanation diagram- symbolization, not that it expresses just the things like illustration related to dressmaking and the to be explained in language into drawing. other describes not a concrete specification or In modern term, illustration is ‘Communication instruction but the whole style of dress with the Art’ with the concept to reflect the culture, the spirit artist’s interpretation and character.6) of the times, and the artist’s spirit. That is, Since the 20th century began, illustration has Illustration plays a role not only as the marketing or been divided by the development of fashion information communication at the present time but illustration and the artistic capacity has been also as very important media of communication show in the image-based fashion illustration. art to form the visual environment of humanism.4) If fashion illustration focuses on the direction of the social fashion to make the continuous change and develops the personal expression with the 2. Characteristics of Fashion Art Illustration freedom of expression, it will contain the esthetic Fashion illustration purposes to deliver the and sensuous artistic value along with its meaning of fashion and the image based on functional value. Even though it has ever human body and clothes. In other words, its relegated by photograph - one of the realistic purpose of fashion illustration puts on the techniques, Fashion illustration is recently meaning and the value of the fashion. emerging in each kind of advertisements or even Accordingly, the characteristic of fashion and in the pictorial of fashion magazine as its great illustration is ‘Visual Communication through creativity becomes recognized to have the strong Color and Shape’ to visualize and describe the persuasive power. fashion images, or to communicate the fashion While its reality is scarce, fashion illustration information. That is, the Fashion Illustration, which brings it out to form easily the imagination and describes aesthetically the formative factors enable the artist to omit, to exaggerate and to related to fashion design, should keep up with distort for highlighting images. trends or social changes sensitively and fashion Fashion illustration can concretize the artist’s 96 Kang, Hee-Myung and Kim, Hye-Kyung /A Study of Fashion Art Illustration desired concept - the fashion image as it reflects communication or the precision of costume itself. the finality by purpose, the identity to show the Those models could be found in Renaissance artist’s creative works, the phases of the times to masters’ sketches and woodblock prints.
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