COMPLETE BROCHURE
International MBA Create your own future
General Management and Leadership where business people grow Contents
EADA AT A GLANCE 04 Rankings, accreditations, partnerships & memberships 06 Letter from the director 07 Towards a sustainable future 08
LEADERSHIP DEVELOPMENT 12
METHODOLOGY 14 EADA-Residential Training Campus 16 EADA-Barcelona City Centre Campus 18
FACULTY 20
IN THE CLASSROOM 22 Participant profile 23 Programme of studies 24 Specialised Paths of Development 26
INTERNATIONAL BUSINESS TRIP TO ASIA 30
EXCHANGE PROGRAMME 32
CAREERS 34 Employment Report 35 EADA Careers Roadmap 36
ENTREPRENEURSHIP AT EADA 38
THE EADA COMMUNITY 42
PRACTICAL INFORMATION 44
2 3 Enjoy the Barcelona Stand out from the lifestyle crowd
As the only top-ranked business school At EADA, you stand out just by being yourself. in the Barcelona city centre, EADA is Small class sizes and individual follow-up where you want to be. We offer a unique make the most of your unique potential. Joint learning environment, with the hustle activities allow you to integrate into the larger and bustle of one of the most beautiful EADA community without losing that personal cities in Europe waiting to be explored touch. just a few steps away. 35 +300 Let our reputation 10 15 AVERAGE INTERNATIONAL precede us MINUTES MINUTES PARTICIPANTS PEERS FOR We have been doing what we do for over ON FOOT TO BY BIKE PER CLASS NETWORKING PLAZA DE TO THE 60 years. EADA’s position in the rankings CATALUÑA BEACH Get your hands dirty and its international accreditations guarantee you a level of expertise Our practical methodology means that you consistent with the very best professional are not passively taking notes as lecturers qualifications. drone on and on. You actively participate in engaging class discussions, sharing your insights and debating solutions to real Top 30 EQUIS business problems – all under the guidance of our expert faculty. MBAs AMBA IN EUROPE ACCREDITATIONS
100% +80 Hack your dream OF FACULTY CASE STUDIES Develop the leader WITH PER YEAR career PROFESSIONAL EXPERIENCE in you Business is what we do. With a business-centred curriculum, regular Anyone can be a boss, but it takes blood and networking opportunities and recruiting sweat to become a true leader. Our intense events with top companies, it is no leadership development programme takes you wonder that 93% of graduates are from the reflection phase right through working after 3 months. to implementation, preparing you to be a self-aware, effective leader. +350 +120,000 CORPORATE ALUMNI CONTACTS 14 4 PARTNERS ALL OVER THE WORLD HECTARE MODULES LEADERSHIP DEDICATED TRAINING EXCLUSIVELY TO CAMPUS LEADERSHIP Internationalise your profile
There is no better preparation for your future career than spending a year at EADA, with multicultural, multidisciplinary teams working together to solve the business problems facing today’s top companies. Your global perspective may start here, but this is just the beginning. +85 70% NATIONALITIES INTERNATIONAL REPRESENTED FACULTY 4 5 Rankings This is where your transformation begins
th TOP An MBA programme is more than just another credential to add to your CV; at EADA Business School, we 65 believe it is a process of transformation. Time and time again, our graduates tell us that they are not the FULL TIME 20 same people as when they started the programme. It is our pleasure to guide you through this journey in MBA IN which you will learn, develop and grow as a professional and as a person. THE WORLD MBAS IN EUROPE
With more than 60 years of experience, EADA has a solid reputation built on international rankings and accreditations. Our highly practical methodology is based on work in small, multicultural groups and personalised follow-up by experienced faculty. Our faculty have extensive managerial experience in top th companies, and are trained in effectively linking theory to professional practice in the classroom. The 29 +78% foundation of EADA’s International MBA is the development of the managerial skills needed to succeed in FULL TIME SALARY MBA IN INCREASE AFTER the global business world. Today, managers must possess the personal competencies and global strategic EUROPE GRADUATION vision to drive diverse teams in a variety of environments. In fact, we have a campus dedicated exclusively to the development of leadership skills through outdoor training, role-plays and business simulations.
EADA prides itself on its personalised follow-up at all stages of the programme. And that’s just what you’ll Acreditations get: regular one-to-one meetings, individual coaching sessions, a tutor for team projects and an open door policy, all designed to make your transformation as smooth as possible.
The MBA team is here to support and guide you through your transformation process. As the MBA Director, Awarded by the Awarded by the European Foundation for I ensure that you are challenged and that you get the most out of your time here. Association of MBAs Management Development
I look forward to seeing you at EADA in the fall! Partnerships
Ella Boniuk MBA Director
Memberships
The Executive MBA Council is AACSB (American Assembly of an international association Collegiate Schools of Business) promoting excellence in EMBA seeks to amplify the impact of education. business education.
EFMD (European Foundation for CLADEA (Consejo Management Development) is the Latinoamericano de Escuelas de top European accreditation body Administración) is a network of providing a networking forum for research institutes, universities business schools. and business schools.
6 7 As a leading business school, EADA plays an important role in integrating sustainable Towards a development into our curriculum, research Imagine and engagement with participants. Our a better graduates are a powerful force for shaping world sustainable future the future, and we are committed to a bold vision of tomorrow that is environmentally, socially and economically sustainable for all.
So how do we ensure that the EADA community is prepared to address society’s greatest challenges? By providing participants, faculty and staff with the tools to imagine –and build– a future in which sustainability is not an eccentric ideal, but a prevailing principle that forms part of every decision in every department of every organisation. The EADA community understands the driving forces behind global issues, and we recognise the crucial role of industry in finding solutions. Our graduates will form the future generation of leaders dedicated to accelerating change and motivating individuals, organisations and society to take the transformative leap towards sustainability.
MEMBERSHIPS
United Nation’s PRME: Transforming management education globally by raising awareness about sustainable development
UN Global Compact: Aligning strategies and operations with universal principles on human rights, labour, ethics and the environment
Yunus Social Business Centres: Fostering the creation of businesses created for the social good in collaboration with 18 centres around the world
8 9 A WELL-ROUNDED VISION A SENSE OF COMMUNITY
EADA is committed to the principles As a non-profit foundation and an active member of the community, EADA is driven of the “Triple Bottom Line”, integrating by the principles of inclusion, sustainability and transparency. From promoting social, environmental and economic inclusive business policies in Barcelona to partnering with international organisations perspectives into each course. We select to combat poverty, we recognise our role as a leader of social change. EADA is also case studies that generate debate and committed to connecting you, the student, to the wider community. Throughout challenge you to analyse global issues the year, you are invited to take part in initiatives with a positive social and such as: cooperatives and renewable environmental impact such as food drives, charity events and disaster relief efforts. energies, corporate environmental impact, human values in operations strategy, ethical brand image, social innovation and entrepreneurship and inclusive business models. Our holistic approach trains you to anticipate future challenges in sustainable business, and to initiate change in an innovative and ethical A GENERATOR OF KNOWLEDGE manner. EADA’s research mission is based on providing new knowledge to you, the student. We focus on research projects with direct relevance to you and the companies and organisations that you hope to work in one day. EADA believes that innovative research into sustainable business and responsible management is essential to creating the next generation of business leaders. As leaders in research, our faculty has the expertise to help you develop responsible management strategies and align them with specific social, environmental and economic sustainability goals.
AMONG AT TH 35 9 LEVEL 4 IN SCHOOLS IN TRANSFORMING THE WORLD THE WORLD SCHOOLS
The Corporate Knights Better World MBA Ranking raises the awareness of sustainable development issues for The Positive Impact Rating measures how business schools contribute to solving societal challenges by energising future business leaders by analysing each school’s research, curriculum and diversity. This year marks the is the the school and its culture, by educating responsible leaders and by being a role model institution. LEVEL 4 schools 11th edition of this pretigous ranking. have a positive impact culture embedded in governance and systems, with visible results and progress in many dimensions of impact.
10 11 At EADA Business School, we are Imagine that committed to getting the best out of you what matters Leadership by developing your leadership skills to their full potential. Being effective most isn’t making in today’s business world requires the leap, but development managers who are dedicated to the constant improvement of personal and inspiring others professional skills. to make it
LEADERSHIP DEVELOPMENT PROGRAMME In the Leadership Development Programme, you gain valuable insight into your profile as well as develop the skills to measure future progress accurately. The Programme begins with a process of reflection, followed by an analysis of your individual leadership style, and a look at the role of leadership in ethical decision making, with a special focus on innovation and transformation.
YOUR ACTION PLAN You choose the competencies to develop and monitor in your Action Plan, defining the starting point and the areas of improvement, as well as identifying the most relevant actions, resources and indicators. The Action Plan aims to improve employability and prepare you for the challenges of re-entry into the labour force by leveraging your strengths.
EXECUTIVE COACHING Through dynamic one-on-one interviews, you work with a coach to identify and define objectives, discover new resources and approaches, establish workplace action plans, generate new insights and perspectives and align your efforts.
ALUMNA Florencia Magistocchi ARGENTINA Business Planning, Reporting & Cash Manager, Danone Waters
“In the EADA-Residential Training Campus, we were physically and mentally separated from the day-to-day activities of Barcelona, so we could focus on analysing and improving ourselves. I learned to identify a clear objective when leading a team, and the importance of having well- informed, committed team members.”
12 13 Imagine that EADA has developed its own practical, active and participatory practice makes approach to learning with an emphasis on doing. Our classrooms Methodology reflect companies’ demand for professionals with skills such as perfect...and all the capacity to reflect, the ability to act in the face of change, the you do all day versatility to work in multifunctional teams and the adaptability to long is practise, face the challenges of a global environment. practise, practise While in the past punching above your weight in a specific skill set was enough to make you stand out, today’s companies are recruiting strategic, multi-faceted executives who can use their knowledge to engage effectively with a wide range of stakeholders. Our unique methodology develops the diverse skills that set you apart, with the strategic mix of the hard skills and soft skills that today’s business world demands.
THE CURRICULUM Throughout the MBA curriculum, a strong emphasis is placed on the integral learning processes. EADA uses a rich blend of techniques, which focus on problem solving and include the knowledge areas, skills, attitudes and values to facilitate personal development. Training adopts a human approach, which encourages individual learning, group interaction, knowledge sharing and innovation.
FINAL PROJECT The project is the final step in a year of learning, requiring the mobilising of knowledge, attitudes and competencies within the framework of business management. This is an excellent opportunity to experience sectors or roles you are unfamiliar with, build networks with a view to your post-MBA career goals or find out first-hand if you have what it takes to be an entrepreneur.
OPPORTUNITIES FOR DEVELOPMENT EADA’s methodology is all about the sharing of new knowledge and experiences, both inside and outside of the classroom. You can take full advantage of your MBA by participating in a wide range of activities such as The Negotiation Challenge (TNC) designed to leverage your talent and expand your horizons.
ALUMNUS Felix Kirkovits AUSTRIA Current student
“Faculty does not provide fixed solutions, but rather encourages participants to come up with their own creative solutions and concepts. EADA’s methodology is very practically and prepares you for the challenges you will face as a manager after the programme.”
14 15 EADA-BARCELONA CITY CENTRE The newly remodelled EADA-Barcelona City Centre discussions take place in an engaging, multicultural Where will I learn CAMPUS Campus is located in the heart of Barcelona, with environment, in which you examine real case studies 4,000 m2 of intelligent, sustainable study space critically and learn from others as they learn from REAL-LIFE CASE STUDIES, BUSINESS SIMULATIONS, critical thinking specially designed to enhance your learning. you. At EADA, classes are small, allowing for the daily ANALYSIS AND GROUP DISCUSSIONS IN THE HEART exchange of ideas and debate among classmates OF BARCELONA skills and latest At this Campus, you are consistently placed in real- and the personal guidance from professors that is so professional life business situations, challenged to think like an critical to our methodology. practice? executive and make strategic decisions. Lively class
9TH IN INTERNATIONAL INVESTMENT PROJECTS 4TH IN THE WORLD MOST ATTRACTIVE CITY 2ND TO WORK IN THE WORLD DIGITAL SMART CITY IN EUROPE +2.5M JOBS IN THE GREATER 8TH BARCELONA AREA IN INNOVATION IN EUROPE
I study at EADA. I live in Barcelona.
16 SOURCE: “Barcelona Data Sheet 2018.” Activa. 17 EADA-RESIDENTIAL TRAINING CAMPUS EADA has its own campus dedicated to the TRANSFER Where OUTDOOR TRAINING, ROLE PLAYS AND TEAM-BUILDING development of leadership skills. The campus YOUR LEARNING ACTIVITIES IN THE MONTSERRAT MOUNTAINS provides high impact, lasting learning by pushing TO THE will I learn you out of your comfort zone. You develop an action WORKPLACE plan that is your guide for personal and professional leadership development throughout the year and beyond. This experiential learning is combined with professor- skills? led workshops focused on team and leadership theory, ensuring that you effectively transfer what you have learned to the workplace.
C-58 BUILD AN
A-2 C-16 B-40 ACTION PLAN
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C-55
C-58 AP-7
A-2 N-150
B-40 C-16 C-58
C-33 GET OUT OF YOUR AP-7 AP-7 COMFORT ZONE B-30 A-2
C-58 AP-7
AP-7
C-16 C-33
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C-31
C-16
B-24
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IDENTIFY YOUR LEADERSHIP STYLE
Soft skills are what make your hard skills shine
18 19 Imagine hands- EADA faculty has a well-established on learning that reputation of teaching excellence with Faculty a focus on practical management not only makes skills and personal development. 70% you a better EADA relies upon the balance between academic excellence and professional professional, but experience within its faculty and we INTERNATIONAL a better person strongly believe in a pedagogical model FACULTY FROM ALL that derives from our origins in executive 5 CONTINENTS training.
PRACTICAL TEACHING Our learning model is designed to achieve your full personal and professional development potential. Training is primarily oriented to the development of skills and competencies over academic theory and 100% research, focusing on the solution of management problems. The role of the professor is to “facilitate” rather than impart knowledge, reproducing real- world experiences that demand your involvement WITH PROFESSIONAL and action. Regular feedback from professors and EXPERIENCE classmates reinforces this process.
CORPORATE LINKS As an executive training centre, EADA understands that being close to business is one of the central pillars of its activity. We have handpicked faculty 20 with extensive experience that enrich your learning process by confronting you with real-life examples YEARS of business challenges and management decision processes. With more than 350 corporate partners and 180 adjunct faculty members who are acting AVERAGE PROFESSIONAL managers as well as part time tutors, corporate links EXPERIENCE IN are what drive EADA. COMPANIES SUCH AS:
ALMIRALL CAIXABANK CARREFOUR COCA-COLA ALUMNUS Diego Bastian FREIXENET PERU GULF BANK Brand Manager - Peru & Bolivia, PepsiCo HONDA HP “At EADA, I learned to quickly identify problems and approach P&G solutions in a practical, results-oriented way, rooted in a firm understanding of business strategy. I keep in mind what I learned and PEPSICO lived at EADA at all times.” REVLON ROCHE PHARMACEUTICAL
20 21 In the Participant profile EADA is committed to delivering a personalised experience in small, diverse groups, allowing for ALUMNUS classroom tailor-made learning. The MBA develops you as Keenan an individual, providing an integral mix of solid Thompson knowledge, critical thinking, managerial skills and UNITED STATES competencies, combined with a socially responsible Global Director of Innovation, and environmentally sustainable approach to the ABInBev decision-making process.
“The EADA experience introduced me to a world 29 5 of different cultures, and, AVERAGE YEARS AVERAGE more importantly, different AGE WORK EXPERIENCE perspectives. I rely on this in my personal and professional life 54% on a daily basis.” 46% Imagine a place where you are what PROFESSIONAL BACKGROUND matters most 26% FINANCIAL SERVICES 6% PUBLIC SECTOR & NGOS
18% MANUFACTURING 4% OTHER
12% CONSULTING 3% HOSPITALITY
12% RETAIL 3% PHARMA & BIOTECH
7% TECH 3% TRANSPORT & LOGISTICS
6% MEDIA & ENTERTAINMENT
GEOGRAPHIC BACKGROUND
18% 6% NORTH AMERICA 21% ASIA 96% 95% 100% 50% EUROPE 9% INTERNATIONAL HAVE LIVED, SPEAK SPEAK CENTRAL AMERICA & STUDENTS STUDIED OR 2 LANGUAGES 3+ LANGUAGES WORKED CARIBBEAN 15% ABROAD AFRICA & 31% MIDDLE EAST SOUTH AMERICA 22 23 Imagine a fast track to your future Programme of studies
International MBA English Track International MBA Bilingual Track
MÓDULO DE ORIENTACIÓN MÓDULO DE ORIENTACIÓN
• Intro to Statistics Pre-course • Accounting Pre-course • Career Services Pre-course • Case Methodology • Intro to Statistics Pre-course • Accounting Pre-course • Career Services Pre-course • Case Methodology
TRONCALES EN DIRECCIÓN GENERAL SPECIALISED PATHS OF TRONCALES EN DIRECCIÓN GENERAL SPECIALISED PATHS OF DEVELOPMENT DEVELOPMENT
• Introduction to Accounting • Financial Decision Making A specialisation to launch your career in • Análisis financiera para la dirección • Operations Management A specialisation to launch your career in • Organisational Behaviour • Digital Marketing & Growth Hacking an area of growth • Comportamiento organizacional • Digital Marketing & Growth Hacking an area of growth • Financial Analysis for Managers • Management of Information Systems • Sustainability & Business Impact • Introduction to Accounting • Management of Information Systems • Sustainability & Business Impact • Strategic Thinking: Analysis • Global Trends in Tech Innovation • Dirección estratégica: análisis • Global Trends in Tech Innovation • Structured Finance & Private Equity • Structured Finance & Private Equity • Marketing Management: Creating • Strategic Thinking: Decisionmaking & • Financial Analysis for Managers • Strategic Thinking: Decisionmaking & Sustainable Value Implementation Including a consulting project • Marketing Management: Creating Implementation Including a consulting project • Accelerated Design Thinking • Strategic Human Resources Past clients have included PwC Academy, Sustainable Value • Strategic Human Resources Past clients have included PwC Academy, • Disruptive Innovation Management Desigual, MediaMarkt and Telefónica • Accelerated Design Thinking Management Desigual, MediaMarkt and Telefónica • Entrepreneurship Bootcamp • Management Control • Disruptive Innovation • Management Control • Corporate Innovation Challenge • Supply Chain Management • Entrepreneurship Bootcamp • Supply Chain Management • Market & Business Research • Valuation: Measurement & • Corporate Innovation Challenge • Valuation: Measurement & • Geo-Economics and Geopolitics Management of Value • Market & Business Research Management of Value • Operations Management • Business Simulation • Geo-Economics and Geopolitics • Business Simulation
NEGOTIATION COURSE NEGOTIATION COURSE
An intense competition to develop the attitudes and analytical skills of the best negotiators An intense competition to develop the attitudes and analytical skills of the best negotiators
LEADERSHIP DEVELOPMENT PROGRAMME LEADERSHIP DEVELOPMENT PROGRAMME
A comprehensive programme dedicated to transformative leadership A comprehensive programme dedicated to transformative leadership
INTERNATIONAL BUSINESS TRIP TO SINGAPORE INTERNATIONAL BUSINESS TRIP TO SINGAPORE
A one-week trip abroad with classes in a top-ranked partner school and company visits to inspire innovative thinking A one-week trip abroad with classes in a top-ranked partner school and company visits to inspire innovative thinking
FINAL BUSINESS PROJECT FINAL BUSINESS PROJECT
A specialisation to launch your career in an area of growth A specialisation to launch your career in an area of growth
This is your chance to hash out a detailed business plan and test your presentation skills with a group of your This is your chance to hash out a detailed business plan and test your presentation skills with a group of your top classmates. In the last three years, 78% of final projects have been based on entrepreneurial ventures, top classmates. In the last three years, 78% of final projects have been based on entrepreneurial ventures, with 22% focused on consultancy projects. with 22% focused on consultancy projects.
EXCHANGE PROGRAMME EXCHANGE PROGRAMME
A trimester abroad at one of our 30 top-ranked partners in the Americas, Europe, Asia or Africa A trimester abroad at one of our 30 top-ranked partners in the Americas, Europe, Asia or Africa
EADA reserves the right to make changes to the programme, including but not limited to, the international trip destination and EADA se reserva el derecho de realizar cambios en el programa y también el en viaje internacional tanto en el destino como en partner institutions. la escuela partner.
24 25 Specialised Path of Development: Sustainability & Business Impact
Become a leader in the new paradigm of sustainability by joining the corporations and entrepreneurs that have emerged as essential change agents in this worldwide transformation. Gain the skillset, knowledge and tools to lead the impact economy and develop a thriving professional career in the emerging field of sustainability. PROFESSOR YOU WILL LEARN TO Dr Josep M. Coll Morell
“Future managers have the greatest challenges of all: Identify the challenges in Analyse the guiding Apply key sustainable Lead and manage to redesign the economy to sustainability on a global principles of the new business concepts, sustainable transformation in become regenerative and level and respond to sustainable business frameworks and tools organisations them proactively paradigm across sectors and areas inclusive. In doing so, they lead of an organisation organisations that are not only the best in the world, but also the best for the world. This is the CAREER PATHS tenet of the sustainable, impact- Chief Sustainability Officer Impact Manager focused organisation.” Corporate Social Responsibility Manager Impact Investor Sustainable Procurement Manager Sustainable Product, Project, Financial and Dr Josep M. Coll Morell has a Ph.D. in International Brand Manager Economics and a master’s degree in European Economics. His interests CONSULTING PROJECT include conscious entrepreneurship, holistic This is your opportunity to apply the knowledge and skills learned in the Sustainability & Business Impact management and sustainable innovation, and he has worked specialisation to a real-life challenge faced by leading companies. Past participants have carried out as a consultant for a wide sustainability-related projects with the following companies. range of public and private organisations including the European Commission and the United Nations. He has experience in innovation, internationalisation and organisational transformation in Europe, America and Asia, A leading leading low-cost airline in Europe. The largest chemical producer in the world, and he authored the book It is number one in connecting Spain and comprised of subsidiaries and joint ventures Zen Business (Profit editorial) Continental Europe with a total revenue of in more than 80 countries with annual sales of and co-authored the book €2,398M last year. more than 63 billion euros. Economía de la Felicidad (The Economy of Happiness, Plataforma editorial).
26 Specialised Path of Development: Structured Finance & Private Equity
Increase your understanding of the finance and private equity industry on a global scale. This is arguably one of the most exciting industry sectors in the world, with South American and European private equity financiers experiencing significant growth.
YOU WILL LEARN TO
ALUMNUS Clinton Walker AUSTRALIA Analyst, Africa Merchant Capital Explore opportunities for Analyse Plan market Compare entrepreneurs: leveraged investment entry strategies international buyouts and management and financing and perform risk strategy and risk “Prior to doing my MBA at buyouts decisions management management EADA, I was working in civil engineering in Australia. My initial objective was to stay in CAREER PATHS engineering, but after researching the opportunities available, I Corporate Banking Manager Private Equity Valuation Specialist chose to focus my future career Equity and Debt - Valuation Analyst Project Financier development on banking. The Private Equity Analyst Project Manager MBA helped me facilitate that career change, and now I am working in banking in London. The programme provided me CONSULTING PROJECT with a holistic view of of business This is your opportunity to apply the knowledge and skills learned in the Structured Finance & Private and the modules in finance Equity specialisation to a real-life challenge faced by leading companies like those you see here. and strategy were especially important, as I use what I learned on a daily basis.”
The training arm of PwC, committed to providing A private equity firm focusing on growth experiential learning solutions that prepare investments in SMEs and mid-cap companies in executives to face today’s most pressing business North Africa and Sub-Saharan Africa. challenges.
28 29 The EADA MBA prepares you for the challenges of today –and those of International tomorrow– by ensuring that you have the Imagine that sophisticated worldview and cross- cultural communication skills to tackle the only rule is Business Trip to Asia global and multinational challenges. The that there are unique experience that you gain during no rules – that’s the International Business Trip make you more attractive to future employers eager innovation to hire graduates that are flexible and comfortable in multicultural settings.
You expand your professional footprint by doing business in another country, making you a culturally sensitive –and effective– business leader. During the week-long trip, you participate in classes at a top-ranked partner school and visit companies to network with business leaders in a variety of industries. This immersion provides a “big picture” perspective that diversifies your thoughts and values, and demonstrates your international competence in our interconnected global economy.
JOIN THE INNOVATIVE BUSINESS LANDSCAPE OF SINGAPORE Singapore is the perfect city to analyse the benefits and challenges surrounding innovation, hosting a diverse ecosystem of companies experimenting with new ways to solve the world’s most challenging problems. Based in the heart of Asia, the city offers access to a diverse talent pool, cutting-edge research facilities and world- renowned thinkers across industries. It’s no wonder that companies, from multinationals to startups, are making Singapore their home base for creating, testing and exporting innovative solutions.
During the International Business Trip, you have the unique opportunity to explore innovation from the inside out, as you visit world-class facilities and network with business leaders.
STUDY IN A TOP-RANKED PARTNER SCHOOL IN SINGAPORE EADA is part of a diverse group of partner schools around the world, dedicated to creating leaders to meet the global challenges of the 21st century. Amid the game- JOIN THE INNOVATIVE BUSINESS LANDSCAPE OF SINGAPORE changing disruption of Singapore, our partners are at the heart of innovation and research development. They believe that students are active learners and that creativity must be backed by a deep understanding of society, innovation and teamwork.
You will join the best of the best in classes with leading faculty designed to nurture 14 #1 3rd 55,000 innovation and create socially responsible leaders so that you can thrive in tomorrow’s BILLION US$ IN STARTUP MOST INNOVATIVE STARTUPS borderless communities. IN GOVERNMENT TALENT BASED ON CITY IN THE AND GROWING FUNDS COMMITTED FUNDING, MARKET WORLD WITH A WITH DOUBLE TO SCIENCE AND REACH, CORPORATE WELL-DEVELOPED THE NUMBER OF TECHNOLOGY UNTIL INVOLVEMENT AND ECOSYSTEM STARTUPS THAN 2020 PERFORMANCE SUPPORTING R&D JUST A DECADE AGO
SOURCE: The Economic Development Board (EDB) of Singapore 30 31 When you study at EADA, you EUROPE become part of a global network of France top business schools. Through our EDHEC Business School Exchange one-term exchange programme, Aix Marseille Graduate School of Management (IAE) which is free-of-charge to EADA Audencia School of Management SKEMA Business School graduates, we offer the opportunity Programme Germany to extend your studies in one of Leipzig Graduate School of Management (HHL) more than 30 prestigious partner Mannheim Business School schools in Europe, the Americas, Italy Asia and Africa. MIP Politecnico di Milano Netherlands Rotterdam School of Management (RSM) Sweden Linköping University Turkey Sabanci University U.K. University of Edinburgh Business School
Imagine that THE AMERICAS
the world Brandeis International Business School is your Pepperdine Graziadio Business School University of San Diego classroom Warrington College of Business, University of Florida Argentina Universidad del CEMA Brazil Escola Superior de Propagando e Marketing (ESPM) Mexico Instituto Tecnológico Autónomo de México (ITAM) EGADE Business School, ITESM Universidad Anáhuac México Norte Peru CENTRUM Católica, Pontificia Universidad Católica de Perú
ASIA China Tongji University India Indian Institute of Management Bangalore (IIMB) Japan NUCB Business School Taiwan, China Students applying to the exchange National Chengchi University programme must complete the Thailand admission process (in some cases Asian Institute of Technology (AIT) including GMAT, TOEFL, etc.) at the participating school. While EADA AFRICA assumes the cost of academic Egypt studies at the partner institution, American University in Cairo expenses such as flights, room and South Africa board are the responsibility of the University of Stellenbosch participant.
32 33 Employment report
Imagine EMPLOYMENT BY INDUSTRY building a Careers 27% Financial Services / Banking future without 14% Consumer Goods 12% Consulting services EADA graduates embark on their career ready for the challenges borders 12% Technology (IT) / Telecom of today’s global business world and backed by EADA’s extensive alumni community. Here you can see some statistics about where 7% Marketing / Advertising / PR our MBA graduates work, but behind this list are the unique 7% Industry stories of our graduates. They choose to pursue opportunities in a 5% Real estate / Construction / Infrastructure wide variety of fields, and are dedicated to achieving professional 5% Transport / Logistics success, but also to making a real difference in the world around 5% Public sector / NGO them. 2% Environmental services & equipment 2% Pharma / Biotech / Healthcare 2% Fashion
TYPE OF BUSINESS
COMPANIES WHERE OUR GRADUATES WORK
ALMIRALL 60% 16% 10% 10% 4% ACCENTURE AMAZON MULTINATIONAL SME FAMILY STARTUP & PUBLIC SECTOR
BUSINESS NEW VENTURE & NGO AMERICAN EXPRESS APPLE BAYER BBVA EMPLOYMENT BY FUNCTION BCG BUSINESS BP DEVELOPMENT CAIXABANK COCA-COLA DANONE 9% DELOITTE CONSULTING GENERAL MANAGEMENT GOOGLE 13% 28% including H&M entrepreneurs HSBC IBM INDITEX KELLOGG’S 25% KPMG 27% L’ORÉAL MCKINSEY & CO. FINANCE & MARKETING & MONDELĒZ INTERNATIONAL ACCOUNTING SALES NESTLÉ P&G PWC REEBOK 117,000 US$ 76% 93% REPSOL AVERAGE SALARY AVERAGE STUDENTS EMPLOYED SHELL (3 YEARS SALARY 3 MONTHS AFTER TELEFÓNICA AFTER GRADUATION) INCREASE GRADUATION UNILEVER VUELING 34 35 Imagine knowing that someone has The EADA Career Services Department is your partner during your EADA Careers MBA, providing you with the necessary tools and training to reach always got Roadmap your professional goals. Whether you are preparing for a case your back interview at a top consulting firm, tweaking your CV to prove you are the perfect fit or developing your personal brand, your career advisor is with you every step of the way. EADA Careers offers a diverse suite of recruitment services based on the idea that one-does-not-fit-all, integrating online and in-person resources to make your dream career –whatever that may be– a reality.
MAXIMISE GET LAUNCH JOIN OUR ALUMNI KEEP IT YOUR RESOURCES READY SELECTED STEADY YOUR CAREER GO NETWORK GOING
ONLINE ONLINE ONLINE ONLINE
Pre-course: Careers Services Databases with specialised Webinars hosted by top employers Mentoring platform with alumni information about local job markets Virtual job fairs ON CAMPUS all over the world ON AND OFF CAMPUS
Prep workshops: LinkedIn best Specialised career databases: Exclusive Networking events in Barcelona and all practices, effective networking ON CAMPUS EADA Jobbank, MBA Exchange over the world with +120,000 alumni
Labour market-focused workshops National and regional alumni groups PERSONALISED CAREER ASSESSMENT in marketing, finance, consulting, ON AND OFF CAMPUS innovation & startups, tech Define your objectives Job fairs in marketing, finance, consulting, Sporting events and conferences Selection process workshops: innovation & startups, tech to keep you connected CV tips, mock interviews, ace-the- Recruiting events with companies like: Opportunities to stay involved case interview, salary negotiation - Accenture - H&M through partner projects such as the - Adidas - ING Social Innovation Summer Program PERSONALISED CAREER ASSESSMENT - Amazon - Nestlé (with partner ITESM) and Imagine
Prepare for the selection process - Bloomberg - Novartis Express Silicon Valley - Boehringer Ingelheim - Phillips - Burger King - PwC PERSONALISED CAREER ASSESSMENT - HP - VW Take your career to the next level Alumni sharing experiences and with continued support recruiting from companies like: - BCG - LinkedIn - Coca-Cola - Morgan Stanley - Google - PepsiCo
Graduate programme applications for: - Adidas - HP - Amazon - J&J - Capgemini - Microsoft - Hofmann - SAP - GlaxoSmithKline - Unilever
PERSONALISED CAREER ASSESSMENT Take advantage of CV preparation and training for specific offers
36 37 Imagine There is no clear cut roadmap for becoming building an entrepreneur – that’s both the challenge your Entrepreneurship and the fun of it. The EADA MBA prepares you to make the entrepreneurial leap, and own you can count on our support when the time future at EADA comes. And where better to do this than in the entrepreneurial hub of Barcelona?
ENTREPRENEURIAL SKILLS
The EADA MBA is designed to foster both entrepreneurship and intrapreneurship, encouraging you to constantly question how things can be done better and push yourself to the limit to achieve big goals.
Challenge the Develop the Turn your unique traditional corporate leadership vision into a thriving mindset, integrating competencies business with the risk-taking to set effective executive coaching and innovative performance goals, sessions focused on approaches inspire commitment defining goals and associated with and drive your developing an action entrepreneurship entrepreneurial team plan
MEANINGFUL CONNECTIONS
EADA is your bridge to the thriving entrepreneurial scene in Barcelona. It provides a platform for you to share and exchange experiences, promote initiatives and develop ALUMNUS opportunities within this well-developed ecosystem. Alex Jeater UNITED KINGDOM Director, The Social Consultant Specialised events Personalised A mentoring and workshops at entrepreneurial platform to connect EADA and around project assessment you to expert alumni “The EADA MBA inspired me to adopt an inquisitive, entrepreneurial the city and guidance entrepreneurs mind-set and to be bold and take risks. The highlight of the course was the international business trip, where we learned about frugal innovation and how it has improved the lives of people around the world.”
38 39 YOUR STRATEGIC BUSINESS PLAN PARTNERSHIPS Dr Athina In the Final Project, the emphasis is on “live” learning EADA establishes strategic partnerships to create Sismanidou – you have the opportunity to apply what you have new opportunities for competitive advantage, GREECE / SPAIN learned to your own business plan. In the last three generate fresh perspectives and broaden your Co-founder, Mornings4 Foundation years, more than two-thirds of the final projects have entrepreneurial knowledge base. Through been entrepreneurial ventures. Design your business collaboration, we keep you informed about the “We are living a technological revolution plan with the help of expert EADA faculty and a team latest trends in entrepreneurship, co-create that that is redefining the essence of of your top classmates – you may even connect with a innovative startup consulting projects and the human being in a way previously future partner or employee for your business. promote opportunities to launch new ventures. reserved for science fiction movies, creating deep moral and philosophical questions. We must address this transformation now and we must do so collectively with drive and optimism.”
Dr Athina Sismanidou has over 20 years ALUMNUS 4YFN is officially the innovation and of experience in JV, M&A, and business Michel Bitencourt, entrepreneurship event of Mobile World restructuring projects, in the fields of BRAZIL Congress (MWC). MWC is managed by technology, artificial intelligence and Partner and Manager - Brasil, Tea Shop the GSMA, representing mobile operators big data. She is a renowned expert of East West Company worldwide. in the distribution and technology sector for tourism companies, airlines “The Tea Shop expansion project and airports with regular appearances started with the MBA final project. The in academic publications and other support of EADA was key to approaching media. Previously, Athina Sismanidou the parent company with which developed her professional career in we eventually partnered; it gave us the corporate strategy department credibility and allowed us to complete Imagine Express Silicon Valley is a 4-day of Amadeus IT (BME:AMS) and was our project together with the company.” train trip around Europe, during which a member or adviser to Boards of participants work in teams to generate apps in strategic sectors. The final ideas are Directors in Spain, France, Scandinavia presented to investors and the winners carry and the U.S. out their project with the company.
EADA establishes strategic partnerships to create new opportunities for competitive advantage, generate fresh perspectives and broaden your entrepreneurial knowledge base. Through collaboration, we entrepreneurship keep you informed about the latest trends in entrepreneurship, co-create innovative startup At the annual Entrepreneurship Panel, Barcelona Global offers the chance to visit The Mornings4 Foundation hosts events consulting projects and promote opportunities you meet and network with top alumni over 60 top companies and organisations around the city that aim to create a better to launch new ventures. Past collaborations have entrepreneurs on campus, learn first-hand including Barcelona Activa, the government future based on industrial revolution included: about Barcelona’s thriving startup ecosystem, agency providing support to entrepreneurs technologies such as AI, robotics, and find out where to connect with key players to create sustainable, high-quality nanotechnology, 3D printing and quantum like accelerators, incubators and investors. enterprises. computing.
40 41 Imagine
that your INTERNATIONAL TALENT ALUMNI SPEAKERS network is The EADA CHALLENGES SHARING EXPERIENCES LIKE IMAGINE EXPRESS your world community SILICON VALLEY
Your year at EADA will be full of new experiences, and we want to be sure that you make the most of your time with us. An important part of these experiences is the network that you build and the relationships that you cultivate during your studies. The extracurricular activities organised by EADA Community enrich your social, cultural and educational exposure by connecting you to the larger community and ENTREPRENEURSHIP- INTERNATIONAL PROFESSIONAL enhancing your networking opportunities. FOCUSED EVENTS COMMUNITY CONFERENCES LIKE THE LEAN STARTUP INVOLVEMENT ON THE LATEST EADA Community is about getting involved, learning new skills WORKSHOP LIKE THE SOCIAL TRENDS and forging meaningful relationships that last a lifetime. INNOVATION SUMMER PROGRAMME IN MEXICO
ACCESS TO STUDENT-LED NETWORKING EVENTS LEADING EVENTS RECREATIONAL LIKE THE ACADEMIC YEAR IN BARCELONA ACTIVITIES KICK OFF COCKTAIL LIKE THE MOBILE WORLD LIKE WORKSHOPS CONGRESS AND FORUMS
YOU KNOW THAT REAL SUCCESS DEPENDS ON INVESTING IN RELATIONSHIPS. WITH THIS IN MIND, EADA COMMUNITY ORGANISES PROFESSIONAL AND LEISURE ACTIVITIES THAT YOU CAN TAKE PART IN SPORTING EVENTS CHARITY EVENTS ALONGSIDE YOUR STUDIES TO STRENGTHEN LIKE FOOTBALL LIKE THE BARCELONA TIES WITHIN THE COMMUNITY AND GET TOURNAMENTS HALF-MARATHON INVOLVED IN BARCELONA. THROUGH LEUKEMIA COLLABORATION AND ENGAGEMENT, YOU FUNDRAISER GROW YOUR NETWORK.
42 43 ADMISSIONS PROCESS The admissions process aims to select well-rounded candidates who will not only excel on the Practical programme, but also add value, contribute meaningfully and help create a learning environment in which all participants reach their full potential.
information 1 3
Fill out the online application form Submit test results. Candidates have 2 (https://campus.eada.edu/es/web/ options:
apply/home), upload the documents: Option 1: Copy of university degree Take the GMAT and TOEFL/IELTS. (Minimum: GMAT 650, TOEFL IBT 100, University transcripts IELTS 7.) Passport photo Option 2:
2 letters of recommendation Take EADA’s admission test oriented to Copy of foreign passport or Spanish ID problem solving and critical thinking. CV
2 4
Complete a brief interview with an Complete an in-depth interview with admissions manager. the programme director.
ADMISSION ROUNDS 2020-2021 EADA has monthly admission rounds. To apply, fill out the online application form, upload the required documents, and complete the admission test and interview before the corresponding deadline.
DEADLINE RESULT ENROLMENT DEADLINE 16 OCT. 2020 30 OCT. 2020 16 NOV. 2020 13 NOV. 2020 27 NOV. 2020 13 DEC. 2020 18 DEC. 2020 27 DEC. 2020 5 JAN. 2021 22 JAN. 2021 5 FEB. 2021 22 FEB. 2021 19 FEB. 2021 5 MAR. 2021 19 MAR. 2021 19 MAR. 2021 9 APR. 2021 23 APR. 2021 23 APR. 2021 7 MAY 2021 23 MAY. 2021 WHAT WE ARE LOOKING FOR 21 MAY 2021 4 JUNE 2021 21 JUN. 2021 We seek to fill our classes with the most promising 19 JUN. 2020 1 JULY 2021 15 JUL. 2021 students in terms of motivation, commitment and growth potential. In addition to an overall motivation * See web page for details of early bird discounts to succeed in the programme, the ideal candidate demonstrates a commitment to teamwork with leadership potential. Successful candidates tend to possess the FEES & FINANCING following qualities, which are closely related to growth: Consult the web page for updated tuition fees. Your MBA is an important investment in who you are, open-mindedness, flexibility and adaptability. and at EADA, we ensure that students from a wide range of backgrounds have the opportunity to succeed. The Admissions Committee carries out a global evaluation Prodigy Finance offers EADA also offers merit-based of each candidate, taking into account not only professional international students loans scholarships to outstanding and academic experience, but also what makes you YOU. without collateral or a co-signer. candidates.
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