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COMPLETE BROCHURE

International Master in Management

Master Internacional en Management - Bilingüe

General Management and Leadership

where business people grow Contents

EADA AT A GLANCE 04

TOWARDS A SUSTAINABLE FUTURE 08

Leadership YOUR LEARNING 12 development YOUR PROFESSORS 18 to become the leader you want to work for YOUR CLASSMATES 22 ROLE PLAYS, OUTDOOR TRAINING AND BUSINESS SIMULATIONS TO MAKE YOU A YOUR PROGRAMME 24 MASTER PERSUADER CAPABLE OF BUILDING RELATIONSHIPS AND INSPIRING DIVERSE YOUR SPECIALISATIONS 26 STAKEHOLDERS

YOUR INTERNATIONAL BUSINESS TRIP 34

YOUR INNOVATION CHALLENGE 36 Professional know-how YOUR CONFERENCES 38 to maximise your YOUR FINAL PROJECT 40 international career potential PRACTICAL, HANDS-ON CLASSES WITH YOUR OPPORTUNITIES ABROAD 44 EXPERIENCED PROFESSIONALS TO DEVELOP THE STRATEGIC VISION AND YOUR CAREER 48 PROBLEM-SOLVING SKILLS TO EXCEL YOUR COMMUNITY 56

YOUR BARCELONA 58

PRACTICAL INFORMATION 60

2 3 Enjoy the Barcelona Stand out from the lifestyle crowd

As the only top-ranked At EADA, you stand out just by being yourself. in the Barcelona city centre, EADA is Small class sizes and individual follow-up where you want to be. We offer a unique make the most of your unique potential. Joint learning environment, with the hustle activities with other programmes allow you and bustle of one of the most beautiful to integrate into the larger EADA community cities in Europe waiting to be explored without losing that personal touch. just a few steps away. 25-30 +300 Let our reputation 10 15 PARTICIPANTS MASTER precede us MINUTES MINUTES PER CLASS PEERS FOR EADA’s reputation as a top-ranked business BY FOOT TO BY BIKE NETWORKING PLAZA DE TO THE school guarantees you a level of expertise CATALUÑA BEACH Get your hands dirty consistent with the very best professional qualifications. Our faculty have been Our practical methodology means that you facilitating learning for more than 60 years. are not passively taking notes as lecturers drone on and on. You actively participate in engaging class discussions, sharing your insights and debating solutions to real TH EQUIS business problems – all under the guidance 28 BUSINESS SCHOOL AMBA of our expert faculty. IN EUROPE ACCREDITATIONS

100% +80 Hack your dream OF FACULTY CASE STUDIES Develop the leader WITH PER YEAR career PROFESSIONAL EXPERIENCE in you Business is what we do. With a business-centred curriculum, regular Anyone can be a boss, but it takes blood and networking opportunities and recruiting sweat to become a true leader. Our intense events with top companies, it is no leadership development programme takes you wonder that 95% of graduates are from the reflection phase right through working after 3 months. to implementation, preparing you to be a self-aware, effective leader. +350 +120,000 CORPORATE ALUMNI CONTACTS 14 4 PARTNERS ALL OVER THE WORLD HECTARE MODULES LEADERSHIP DEDICATED TRAINING EXCLUSIVELY TO CAMPUS LEADERSHIP Internationalise your profile

There is no better preparation for your future career than spending a year at EADA, with multicultural, multidisciplinary teams working together to solve the business problems facing today’s top companies. Your global perspective may start here, but this is just the beginning. +85 70% NATIONALITIES INTERNATIONAL REPRESENTED FACULTY 4 5 The International Master in Management and Master in Management - Bilingual programmes are not just another year of university - they are the first step in your professional career. You will learn via the case study method in a group of 25-30 participants. Active participation is a requirement and the diversity in the classroom ensures an enriching Accreditations and rankings and profound learning experience. During your journey at EADA, you are encouraged to challenge your assumptions as you are exposed to The rankings and accreditations granted by independent organisations are an excellent tool to help you identify top a combination of academic and professional faculty. In addition to the business schools and universities around the world. These organisations use objective criteria to evaluate institutions general management portion of the programmes, you discover where your passion lies through the strategic specialisations offered in the third of higher education, and are key to making the important decision of where to continue your education. trimester. Apart from your studies at our Barcelona City Centre Campus, you also develop your leadership skills at our unique Residential Training Campus.

Awarded by the James Haigh Awarded by the European Foundation for Director, Association of MBAs International Master in Management Management Development Master Internacional en Management - Bilingüe

32ND 1ST IN THE IN EMPLOYABILITY WORLD IN

25TH 1ST IN THE IN DIVERSITY IN WORLD SPAIN

Memberships

EADA is a member of AACSB EADA is a member of the Executive Committee International (The Association of the Spanish Network of the United Nations to Advance Collegiate Schools of Global Compact, the largest voluntary Network Spain Business). AACSB International is a global association of WE SUPPORT initiative in the world in corporate social leaders in education and business dedicated to supporting responsibility. EADA’s commitment to sustainable and advancing quality business education worldwide. business has been reinforced through its collaboration AACSB partners with organisations from more than 90 with PRME (Principles for Responsible Management countries globally. Education of the United Nations).

6 7 As a leading business school, EADA plays an important role in integrating sustainable CREATING Towards a development into our curriculum, research and engagement with participants. Our BUSINESS graduates are a powerful force for shaping LEADERS sustainable future the future, and we are committed to a bold THAT DO vision of tomorrow that is environmentally, socially and economically sustainable for all. GOOD

So how do we ensure that the EADA community is prepared to address society’s greatest challenges? By providing participants, faculty and staff with the tools to imagine –and build– a future in which sustainability is not an eccentric ideal, but a prevailing principle that forms part of every decision in every department of every organisation. The EADA community understands the driving forces behind global issues, and we recognise the crucial role of industry in finding solutions. Our graduates will form the future generation of leaders dedicated to accelerating change and motivating individuals, organisations and society to take the transformative leap towards sustainability.

MEMBERSHIPS

United Nation’s PRME: Transforming management education globally by raising awareness about sustainable development

UN Global Compact: Aligning strategies and operations with universal principles on human rights, labour, ethics and the environment

Yunus Social Business Centres: Fostering the creation of businesses created for the social good in collaboration with 18 centres around the world

88 9 A WELL-ROUNDED VISION A SENSE OF COMMUNITY

EADA is committed to the principles As a non-profit foundation and an active member of the community, EADA is driven of the “Triple Bottom Line”, integrating by the principles of inclusion, sustainability and transparency. From promoting social, environmental and economic inclusive business policies in Barcelona to partnering with international organisations perspectives into each course. We select to combat poverty, we recognise our role as a leader of social change. EADA is also case studies that generate debate and committed to connecting you, the student, to the wider community. Throughout challenge you to analyse global issues the year, you are invited to take part in initiatives with a positive social and such as: cooperatives and renewable environmental impact such as food drives, charity events and disaster relief efforts. energies, corporate environmental impact, human values in operations strategy, ethical brand image, social innovation and entrepreneurship and inclusive business models. Our holistic approach trains you to anticipate future challenges in sustainable business, and to initiate change in an innovative and ethical A GENERATOR OF KNOWLEDGE manner. EADA’s research mission is based on providing new knowledge to you, the student. We focus on research projects with direct relevance to you and the companies and organisations that you hope to work in one day. EADA believes that innovative research into sustainable business and responsible management is essential to creating the next generation of business leaders. As leaders in research, our faculty has the expertise to help you develop responsible management strategies and align them with specific social, environmental and economic sustainability goals.

AMONG AT TH 35 9 LEVEL 4 IN SCHOOLS IN TRANSFORMING THE WORLD THE WORLD SCHOOLS

The Corporate Knights Better World MBA Ranking raises the awareness of sustainable development issues for The Positive Impact Rating measures how business schools contribute to solving societal challenges by energising future business leaders by analysing each school’s research, curriculum and diversity. This year marks the is the the school and its culture, by educating responsible leaders and by being a role model institution. LEVEL 4 schools 11th edition of this pretigous ranking. have a positive impact culture embedded in governance and systems, with visible results and progress in many dimensions of impact.

10 11 A STRATEGIC Our unique methodology develops a diverse skill set to make you stand MIX OF HARD out, with the hard skills and soft skills that today’s companies demand SKILLS AND SOFT in managers. Today, companies are looking for strategic, multi-faceted Your executives who can engage effectively with a wide range of stakeholders. SKILLS TO SET YOU APART At our Barcelona City Centre Campus, the focus is on hard skills. You learning develop the critical thinking skills to analyse and perform well in even the most demanding business situations. Expert faculty and carefully selected case studies mean that you leave with a firm grasp of latest professional practice and the strategy to apply it effectively. At our Leadership Training Campus, the focus is on you as you analyse your leadership style and develop the management competencies to succeed.

LEADERSHIP SKILLS THE SKILLS AND CONFIDENCE TO BE AN EFFECTIVE TEAM MEMBER AND LEADER IN FINANCE IN DIVERSE BUSINESS ENVIRONMENTS.

CRITICAL THINKING THE STRATEGIC PERSPECTIVE AND CRITICAL THINKING SKILLS TO MAKE A SIGNIFICANT CONTRIBUTION TO ANY COMPANY.

LATEST PROFESSIONAL PRACTICE THE EDGE AND KNOW-HOW TO APPLY THE LATEST PROFESSIONAL PRACTICE AND TOOLS TO REAL-WORLD CHALLENGES.

ALUMNUS Ricard Tapias SPAIN Equity Analyst, Bloomberg LP ()

“At EADA, I developed the mindset to solve business problems effectively. In my day-to-day, I help financial market players overcome the analytical challenges that they encounter using Bloomberg’s technology and data. What I learned at EADA provided me with the tools to structure these problems and prioritize accordingly. I developed a data-driven mindset and the ability to communicate solutions in a concise and effective way.”

12 13 EADA-BARCELONA CITY CENTRE The newly remodelled EADA-Barcelona City Centre Lively class discussions take place in an engaging, Where will I learn CAMPUS Campus is located in the heart of Barcelona, with multicultural environment, in which you examine 4,000 m2 of intelligent, sustainable study space real case studies critically and learn from others REAL-LIFE CASE STUDIES, BUSINESS SIMULATIONS, critical thinking specially designed to enhance your learning. as they learn from you. Classes at EADA are small, ANALYSIS AND GROUP DISCUSSIONS IN THE HEART allowing for the daily exchange of ideas and debate OF BARCELONA skills and latest At the City Centre Campus, you are consistently among classmates and the personal guidance from professional placed in real-life business situations, challenged to professors that is so critical to our “learning by doing” practice? think like an executive and make strategic decisions. methodology.

2ND TH DIGITAL CITY 4 MOST ATTRACTIVE TH IN EUROPE 9 CITY TO WORK IN IN INTERNATIONAL THE WORLD INVESTMENT PROJECTS IN THE WORLD

8TH +2.5M JOBS IN THE GREATER IN INNOVATION BARCELONA AREA IN EUROPE

I STUDY AT EADA. I LIVE IN BARCELONA.

SOURCE: “Barcelona Data Sheet 2018.” Activa.

14 15 EADA-RESIDENTIAL TRAINING CAMPUS EADA has its own campus dedicated to the TRANSFER Where OUTDOOR TRAINING, ROLE PLAYS AND TEAM-BUILDING development of leadership skills. The campus YOUR LEARNING ACTIVITIES IN THE MONTSERRAT MOUNTAINS provides high impact, lasting learning by pushing TO THE will I learn you out of your comfort zone. You develop an action WORKPLACE plan that is your guide for personal and professional leadership development throughout the year and beyond. This experiential learning is combined with professor- skills? led workshops focused on team and leadership theory, ensuring that you effectively transfer what you have learned to the workplace.

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IDENTIFY YOUR LEADERSHIP STYLE

SOFT SKILLS ARE WHAT MAKE YOUR HARD SKILLS SHINE

16 17 Key skills and competencies ACHIEVING YOUR FULL POTENTIAL Our faculty’s objective is to help you achieve your Your full potential. Professors focus on the development of 70% the key skills and competencies for the solution of management challenges. Our faculty’s experience in professors business ensures real-world relevance and a strong INTERNATIONAL pedagogical model promotes critical thinking and FACULTY FROM ALL sound analytical skills. The role of the professor is 5 CONTINENTS to guide your learning by reproducing real-world experiences that demand your involvement and action.

Corporate connections BRINGING BUSINESS INTO YOUR DAY 100% As an executive training centre, EADA understands that being close to business is one of the central pillars of its activity. To this end, EADA faculty has extensive business WITH PROFESSIONAL experience, which ensures that you will be able to apply EXPERIENCE what you learn in class directly to your future career.

Throughout the year, core faculty are joined by visiting professionals to provide insight into the challenges they face and explain how concepts introduced in class are 20 being applied in companies today. International alumni YEARS guests enrich this perspective further by sharing how they have applied their EADA learning post-graduation. AVERAGE PROFESSIONAL EXPERIENCE IN COMPANIES SUCH AS Jonathan Prince MBE ALMIRALL UNITED KINGDOM CAIXABANK Director, Social Impact Group Ltd / Partner, Project Partnership CARREFOUR PROFESSOR OF “PROJECT & PROCESS MANAGEMENT” COCA-COLA FREIXENET Expert in strategy, performance and GULF BANK EXPERIENCED HONDA PROFESSIONALS governance HP TO INSPIRE “As a practicing management consultant, I bring the latest thinking and practice to the P&G LEARNING AND classroom. Management consulting offers endless opportunities to help organisations as PEPSICO FACILITATE well as build on your own personal development. As a great consultant, you advance –and PWC GROWTH sometimes completely change– the way that clients operate: accelerating their growth to build or maintain a competitive edge, decreasing costs, managing risk and developing talent. You REVLON focus on their agendas and big issues, both for today and for the future.” ROCHE PHARMACEUTICAL

The international management career of Professor Jonathan Prince includes thirty years of advising organisations and conglomerates. Working mainly at board level with numerous clients including several blue-chips, he has delivered challenging assignments and taken advisory roles around the world and, in the process, learned to navigate the sensitivities of private, public and third sector agendas. 18 19 Dr Eric Viardot Dr Federica Massa Saluzzo PROFESSOR OF “STRATEGIC MANAGEMENT” PROFESSOR OF “STRATEGIC DECISION MAKING AND IMPLEMENTATION” Expert in technology and innovation management Focus areas include strategy, economic “Innovation management can be defined as the way that companies sociology and social develop new and original products and/or processes that will have an innovation impact on the market and contribute to profitable growth. Thus each company has –or should have– its own particular way of innovating in terms “My objective as a professor is to guide of products, process and even business models. Innovation management is a managers to address the complexity of the strategic imperative for companies that want to survive and grow in today’s current managerial environment, avoiding ever-changing world of digitalisation and globalisation.” opportunistic behaviours and taking the action needed to convert firms into tools Dr Eric Viardot has a Ph.D. in Management and he is a graduate of HEC for social development.” Business School and the Institute of Political Sciences, . He held a wide variety of marketing positions in HP in France, Dr Federica Massa Saluzzo’s interests and the U.S. before becoming Financial Director for include how social value is created a large international NGO in Asia and Central among stakeholders operating in the America. He also has experience as a Senior same ecosystem, with recent work on Consultant at Bain & Company. Dr Viardot the effect of institutional structures has published several books and articles on NGOs, cross-sector collaborations, on strategic management and marketing in and the development of sustainable prestigious journals including Technovation, and fashion. Before earning her Ph.D., she IEEE Communication. He is an active consultant worked as a strategy consultant focused and trainer as well as Director of EADA’s Global on internationalisation, innovation and Innovation Management Centre. generational change.

ALUMNUS Ben Donovan UNITED KINGDOM Area Manager, Amazon (United Kingdom)

YourTour enables anyone to create hyperlocal GPS- guided audiovisual tours via mobile in a matter of hours

“For me, the professors were a highlight of the MiM programme. Coming from an undergraduate degree in the humanities, having professors with extensive experience in business was key – and they were always available to help, no matter what the query, both inside and outside the classroom. The leadership development modules in particular have been invaluable in my current role. I can manage up to 120 employees daily, and I would not be able to do this so effectively if it weren’t for the soft skills learned in the Residential Training Campus.”

20 21 The International Masters cohort includes between 250 and 350 participants from more than 85 nationalities who interact and network throughout the year. This profile Your represents the participants in the International Master in Management and Master classmates Internacional en Management - Bilingüe. 25 A COMMUNITY AVERAGE AGE OF NEXT- GENERATION LEADERS WITH 54% A PASSION FOR BUSINESS 46%

ACADEMIC BACKGROUND

47% 16% 13% 5% BUSINESS ENGINEERING FINANCE & MARKETING & ADMIN. ECONOMICS COMMUNICATIONS

5% 5% 4% 5% SCIENCES SOCIAL TOURISM & OTHER SCIENCES HOSPITALITY

GEOGRAPHIC BACKGROUND

11% 4% NORTH AMERICA 61% EUROPE ASIA 95% 90% 100% 58% 99% 18% INTERNATIONAL HAVE LIVED, SPEAK SPEAK WITH PREVIOUS CENTRAL & SOUTH 6% STUDENTS WORKED OR 2 LANGUAGES 3+ LANGUAGES WORK OR INTERN AMERICA MIDDLE STUDIED ABROAD EXPERIENCE EAST & AFRICA

22 23 International Master in Master Internacional de Your Management Management - Bilingüe*

ORIENTATION MODULE MÓDULO DE ORIENTACIÓN programme • Financial Pre-Course • Pre-curso financiero • Career Services Pre-Course • Pre-curso de Carreras Profesionales • Case Study Methodology • Método del Caso

MANAGEMENT FUNDAMENTALS FUNDAMENTOS DE NEGOCIOS

• Finance & Accounting • Contabilidad y finanzas • Global Compass: Geoeconomics & Geopolitics • Compás global: geoeconomía y geopolítica • Strategic Management • Dirección estratégica

• BUSINESS ENGLISH PROGRAMME

CORE COURSES

• Financial Decision Making • International Business Strategy • Marketing: Creating Value • Marketing: Delivering Value • Operations & Supply Chain Management • Organisational Behaviour & HR Management

COMPLEMENTARY COMPONENTS

• International Business Trip • Negotiation Week • Personal Inspiration Week • Excel Levels 1 & 2 (optional)

STRATEGIC SPECIALISATIONS INCLUDING CORORATE PROJECT

Manegrment Consulting Entrepreneurship & Innovation Tech Management • Advanced Analytics & Big Data • Breakthrough Innovation & • Analytics & Big Data • Company Valuation & M&A Exponential Organisations • Coding, modelling & API • Project & Process Management • The Flow of Positive Impact Innovation • Machine Learning & AI • Preparing for Your Role as a Consultant • Customer Discovery & Business Model • Digital Transformation & Generation Implementation • Starting & Transforming Your Own Business THE SKILLS AND LEADERSHIP DEVELOPMENT PROGRAMME KNOW-HOW YOU NEED TO FINAL BUSINESS PROJECT BECOME AN EXPERT IN YOUR Tutorials throughout the year, presentation in July Company visits - Conferences - Alumni presentations OWN RIGHT

* The Management Fundamental courses in the first trimester are taught in Spanish. From the second trimester, students in the two programmes come together to study the remaining courses in English. EADA reserves the right to make changes to the programmes, including but not limited to, the schedule and the subjects offered.

24 25 The three strategic specialisations offered in the third trimester provide an opportunity to explore where A MASTER’S your passion lies and help you jump start your Your career. You choose the specialisation best aligned PROGRAMME with your professional objectives, increasing your TAILOR MADE employability while demonstrating a clear added specialisations FOR YOU value to the company.

The knowledge and experience gained during the tracks prepare you for a career in one of the following areas: management consulting, business development, project and product management, digital marketing, marketing management, startups, new product business development or family business management. While the first two trimesters of the MiM cover general management, the specialisations allows you to tailor the programme to your specific needs and career aspirations.

CONSULTING FOCUS ON ANALYSIS AND THE EFFECTIVE EXECUTION OF SOLUTIONS WITHIN A TEAM

GLOBAL INNOVATION GAIN INSIGHTS INTO INNOVATIVE CORPORATE STRATEGIES IN CUTTING-EDGE TECH COMPANIES

ENTREPRENEURSHIP LEARN HOW TO START YOUR OWN BUSINESS, CONTRIBUTE TO A STARTUP OR MANAGE A FAMILY BUSINESS

26 27 Specialisation in Management Consulting

Whether you plan to work in one of the Big 4, the premier management consulting firms, or a boutique, this specialisation will provide you with insights in how to prepare for the role and what to expect. The courses equip you ALUMNUS with the necessary tools to analyse cases, communicate and present effectively, and execute solutions, all within a Alessandro Birritta framework of working in teams. ITALY Manager of Strategy & Operations, Deloitte (Spain) COURSES “The MiM helped me to Advanced Analytics & Big Data understand where I wanted to You gain insights into how organisations build and use data to make better decisions, work, thanks to the in-depth create value, derive competitive advantage, and ultimately improve operational classes, and it prepared me to effectiveness and efficiency. compete in an international environment, thanks to the 40 Company Valuation & M&A nationalities in the classroom. You learn how to value a company and understand the process of M&A from the On top of that, all of the modules identification, deal, integration and execution perspective, including post-integration at the Residential Training issues. Campus helped me to strengthen some of the most important soft Preparing for the Role of Consultant skills to adapt and succeed in the You take part in training for the extensive and selective interview process at consulting industry.” leading consulting companies, honing skills in the following areas: problem solving, analytical and creative thinking, communication and leadership.

Project & Process Management You become familiar with the lifecycle of a project, including design, structure, organisation, management and effective implementation.

CORPORATE PROJECT WITH A TOP CONSULTING COMPANY

RELATED POSITIONS IN COMPANIES LIKE

Analyst Accenture Business Developer BCG Management Consultant Camelot Consulting Project Manager Capgemini Deloitte EY KPMG PwC

28 29 Specialisation in Tech Management

Technological adeptness is becoming one of the key success factors for companies in the 21st century. This specialisation provides you with the language, know-how and expertise to face challeneges in Tech environments ALUMNUS from a management perspective. Through projects carried out in small teams, you become familiar with how David Warren technology is disrupting conventional business models, and what the corporate landscape will look like over the next 5-10 years. VP of Sales, Simon Data (United States)

COURSES “EADA truly embodies the methodology of ‘learning by Analytics & Big Data doing’ as it moves beyond theory You learn the practical application of the concepts, frameworks and analytical tools to learn with hands-on projects. In of data management, identifying and evaluating the processes as they are applied in my current position, I am always Tech. looking for ways to combine creativity and technology to solve business problems and drive Coding, modelling & API transformation – just because You gain a comprehensive vision of the processes and techniques related to something is done a certain way conceptualising, creating and launching a tech product. today doesn’t mean that it should be done the same way tomorrow.”

Machine Learning & AI You examine diverse technologies in order to identify competitive advantages within technology-based companies.

Digital Transformation & Implementation You examine digital transformation business models in order to identify competitive advantages within technology-based companies.

CORPORATE PROJECT WITH A LEADING TECH COMPANY

RELATED POSITIONS IN COMPANIES LIKE

Business Development Amazon Digital Marketer Apple Marketing Manager Google Product Manager HP Project Manager LinkedIn SAP

30 31 Specialisation in Entrepreneurship & Innovation

If you are considering starting your own business, working in a family business or joining a startup, this specialisation provides all the tools necessary to start, grow, transform and potentially exit a business. You need ALUMNA to be able to identify, evaluate, and innovate around business ideas while addressing the opportunities and Camille Coppens challenges that emerging technologies create. Through cases, workshops, and projects with real startups, you are d’Eeckenbrugge exposed to the complete entrepreneurial process. Founder, Dazibao Jewelry COURSES (Belgium)

Customer Discovery & Business Model Generation Dazibao Jewelry is a unique concept You develop a clear understanding of the customer and examine different business in which customers have the models for startups – all of this combined with exposure to entrepreneurs who are chance to be part of a collaborative currently incubating projects. collection: the customers are the designers, we are the crafters. Financing, Growing & Selling Your Own Business You gain insights into corporate governance as it relates to startups, analysing how “Since I started my master’s at EADA, I companies identify and choose their strategic options for growth and learning how knew I wanted to be an entrepreneur. and when to exit a business. I learned all the skills I needed in order to create my own business Starting & Transforming Your Own Business plan, and then, my own company. You learn what it takes to set up a new venture and analyse the concepts of The case methodology had a big entrepreneurship, motivation, idea generation, and the difference between an idea impact; even today, I often link and an opportunity. a real situation to a case that we discussed in class. I would definitely recommend Technology Disruption the MiM to future You delve into the current trends in technology disruption in different industries, seeing entrepreneurs – in one first-hand how technology –when used correctly– can lead to substantial competitive year you will be ready to advantage for established companies through disrupting business models. launch your own company, especially if you choose

CORPORATE PROJECT WITH STARTUPS the entrepreneurship specialisation like I did.”

RELATED POSITIONS IN COMPANIES LIKE

Family Business Manager Barcino Founder/Entrepreneur Family businesses New Product Business Developer Privalia Startup Consultant Red Points Zalando

32 33 We know that while your learning may begin in the classroom, it does not end there. With this in mind, we developed the week-long International Business Trip, a chance Your to get a bird’s eye view of the issues facing Europe and the world. You explore these issues while networking with professionals in international companies and governmental institutions in a leading European city. In 2018, participants travelled International to Prague in the to attend presentations from a wide range of Business Trip professionals in both the public and private sectors.

MARKETING & ADVERTISING MANAGEMENT CONSULTING Ogilvy is an award-winning With more than 50 years of integrated marketing and history, Roland Berger is the only communications company, leading global consultancy of specialising in creating German heritage and European experiences, design and origin, successfully operating in communications. 34 countries.

INVESTMENT MANAGEMENT MARKETING & ADVERTISING KAPRAIN has three key investment Socialbakers is a trusted social areas: industry, real estate and media marketing partner to financial services. The group’s thousands of enterprise brands involvement varies from direct and SMBs, including over 100 acquisitions to acting as an companies on the list of Fortune independent advisor. Global 500.

BUSINESS ASSOCIATION GOVERNMENTAL INSTITUTION A JOURNEY The Confederation of Industry The Office of the Government of is the premier business lobbying the Czech Republic is the central DEEP INTO organisation in the Czech Republic body of state administration BUSINESS IN providing a voice for employers and fulfils tasks connected with at a national and international the expert, organisational and A EUROPEAN level. technical provision of activities. CITY

34 35 CREATE YOUR Experience first-hand what makes an innovative idea successful – or what OWN BUSINESS makes it flop. Innovation is most valuable when it disrupts, creating a PITCH USING way of doing business that becomes the new “norm”. The Innovation Your Challenge inspires you to integrate disruptive approaches to problem- DISRUPTIVE solving that can be applied to a wide variety of business problems. INNOVATION Innovation You compete with other MiM participants to produce disruptive business ideas that are game-changers in the current market. Teams work to develop a final business pitch for their idea, under the guidance of a successful Challenge entrepreneur or business leader. LEARN FROM THE BEST LEARN FROM THE EXPERIENCE OF LEADERS IN INNOVATION AND ENTREPRENEURSHIP

GAIN CONFIDENCE DEVELOP THE SKILLS AND CONFIDENCE TO SUCCESSFULLY PITCH BUSINESS IDEAS

DEVELOP YOUR SKILLS DEVELOP A DISRUPTIVE INNOVATION MINDSET WITH SPECIALISED TOOLS AND RESOURCES

EXTEND YOUR NETWORK BUILD RELATIONSHIPS AND NETWORK IN THE MIM COMMUNITY

CURRENT STUDENT Carlota Valenti Business Development Coordinator Associate, Fujitsu (Portugal)

“The best part of the Innovation Challenge was working with people from diverse educational backgrounds and cultures - we used the unique skills and knowledge of each team member to get the best result. Before the Challenge, I had never had imagined myself capable of creating my own startup, but now I have learnt that it is possible to develop a business plan from a single great idea.”

36 37 NETWORKING Conferences in collaboration with leading professionals and WITH LEADING organisations are an integral part of EADA’s Management Your PROFESSIONALS programmes, providing you with the opportunity to see IN THE case studies in action and network with world-renowned professionals. You gain an inside look into the culture and day-to- CLASSROOM conferences day life of a wide range of companies and institutions and explore different professions in real operating environments.

INBENTA: ACHIEVING FINTECH: A STUDY OF THE AI-POWERED RESULTS NOVICAP CASE

Get a first-hand look into a leader in Find out more about about this online improving customer experience and platform providing flexible invoice Marc Wolenik brand loyalty through AI and machine finance and investments in short- UNITED STATES learning. term assets. PRESIDENT, 7ONES

FUNDAMENTALS OF BLOCKCHAIN AND CRYPTOCURRENCIES TECH BUSINESS TRACK: LEAN STARTUP WORKSHOP: THINK LIKE A TECHIE REVOLUTIONISING BUSINESS

Find out how Blockchain technology is changing how Get to know the basics about Gain insight into developing businesses we do business by creating coding from a leader in the industry: and products through hypothesis-driven innovative ways to address product design, website creation, experimentation to identify the best today’s globalised world programming and APIs. business models quickly.

Expert in emerging technology, Blockchain/ Smart Contracts, CRM and business and CITY SMART UP: FOSTERING & INNOVATION IN organisational change THE NEW URBAN REVOLUTION EMERGING MARKETS

“Blockchain and cryptocurrencies have the potential to revolutionise commerce and the way we live as a society.” Learn how to promote Analyse the shift from imitation to competitiveness that is inclusive innovation in emerging markets Mr Wolenik is a speaker, author and entrepreneur working to advance emerging technology concepts such as and sustainable through the sharing and debate the implications for Blockchain, Ethereum, Hyperledger, Artificial Intelligence (AI) and Smart Contracts usage for businesses of all economy, creative economy and investment in R&D worldwide. sizes. His experience includes the creation of several companies in the technology space, as well as several circular economy. ventures using early AI protocols, including the first real-time online gaming AI system. Mr Wolenik has authored 5 technology books, and held multiple board/advisory positions in companies and organisations including the Blockchain User Group (BUG), eXtremeCRM (US), CRMUG and multiple Microsoft Partner Advisory Councils (PACs) for both the U.S. and abroad.

38 The final project is an integral part of all YOUR of EADA’s Management programmes. As OPPORTUNITY Your a Management participant, you carry TO TRY OUT out a detailed business plan, either for an existing company or for your own YOUR NEW business idea. It is your opportunity to KNOWLEDGE final integrate the theory and skills acquired AND SKILLS throughout the programme and put these into practice to solve real-life management project problems, always with the help and support of an experienced tutor.

All final projects are carried out in groups and once you have selected your team, together you decide if you want to act as consultants to help an existing company develop a business plan or develop a business plan for your own startup.

The objective of the final project is to help you “hit the ground running” after graduation – to gain the confidence, time management skills and strategic vision that make you a valuable asset to any company. You have two options for your final project:

BECOME A CONSULTANT ACTING AS A TEAM OF CONSULTANTS, YOU PARTNER WITH A REAL STARTUP TO DEVELOP A BUSINESS PLAN TO CONTRIBUTE TO THE CORPORATE STRATEGY IN THE LAUNCH OF A NEW PRODUCT, THE EXPANSION INTO A NEW MARKET, THE CREATION OF A SPIN-OFF.

BECOME AN ENTREPRENEUR THROUGH THE FINAL PROJECT YOU WILL LEARN WHAT IT TAKES TO TAKE AN IDEA TO THE MARKET, FROM START TO FINISH. WITH THE SUPPORT OF AN EXPERIENCED TUTOR, YOUR TEAM WILL ACQUIRE THE KNOWLEDGE AND SKILLS TO DEVELOP YOUR OWN BUSINESS PLAN FOR YOUR OWN BUSINESS.

40 41 Become a consultant in a real startup Become an entrepreneur

If you choose this option for your final project, you work in a team and act as a If you choose this option for your final project, you must first group of consultants. This experience prepares you for the highly competitive 70% generate an idea and then convince other participants in the 30% world of consulting. Time management, professional presentations, and working Management programmes to join you in developing your business effectively in teams are all skills that consultancy firms are looking for – at the end plan. If you are adventure-driven, this option allows you to of your final project, you will be ready to add value to the company where you OF PARTICIPANTS develop the ability and capacity to create, test, and implement your OF PARTICIPANTS launch your professional career. Based on projects completed over the last three CHOOSE A own business idea. You have the help and support of the EADA CHOOSE AN years, many of the companies EADA works with on final projects are in the areas of CONSULTANCY Entrepreneurship Centre throughout the process and for one full ENTREPRENEURIAL PROJECT BUSINESS PLAN technology, pharma, biotech and healthcare – all exciting, innovative sectors. year after you graduate.

SECTORS ALUMNI Mike Reiffers & Nicolas Speeckaert Founder & Managing Partner, skeeled.com (Luxembourg)

Skeeled is an all-in-one hiring solution designed to support recruiters 32% 29% 9% 6% 6% and HR departments with a disruptive approach to digitalise and TECHNOLOGY PHARMA, AGRICULTURE, ENERGY FOOD & BIOTECH & FORESTRY & BEVERAGE automate the recruitment process. HEALTHCARE FISHING “Our experience in EADA was very challenging, with modules that gave us insight into what a successful business requires. We analysed a lot of case studies – the practical nature of the courses and how they went very deep into the issues of specific companies provided the best preparation. The regular presentations – many very demanding – also helped us develop our interpersonal skills. The practical methodology, presentations and quality of the professors made for a very intense year of growth. During this year, we gained the confidence, knowledge, and skills that allowed us to become active players on the entrepreneurial stage 6% 3% 3% 3% 3% RESTAURANTS EDUCATION MINING & REAL ESTATE, SPORTS today. For us, it was very important that EADA gave us the opportunity to create a business plan as opposed METALS CONSTRUCTION & to a traditional academic thesis. The business plan was more practical, and better oriented towards what we INFRASTRUCTURE wanted to accomplish in the future – writing a business plan that could lead to a company was incredibly inspiring and exciting for us.

ALUMNA Charlotte Dong Nghi Vo / Fixed Income Specialist, Bloomberg (United Kingdom)

“The most rewarding aspect of the final project was seeing the benefit of a well-constructed business plan that will have a significant impact on society. I would highlight the challenge of working together and communicating effectively with team members, while listening to the entrepreneurs (customers) and ensuring that we were aligned at all times. Through the project, I was able to improve the process of identifying and solving challenges in a professional context.”

42 43 When you study at EADA, you become part of a global network of top business BECAUSE Your schools. Through our exchange programme, which is free-of-charge to GLOBAL IS EADA graduates, we offer the opportunity THE NEW opportunities to extend your studies in one of more than NORMAL 30 prestigious partner schools in Europe, the Americas, Asia and Africa. You can abroad choose to study abroad for one term, or join a double degree programme at Aston Business School (U.K.), EDHEC Business School (France), European Business School - EBS (), Leipzig of Management - HHL (Germany) or Tongji University (China).

EXPERIENCE NEW PERSPECTIVES, CUSTOMS AND ACTIVITIES

DEMONSTRATE YOUR GLOBAL MINDSET TO EMPLOYERS

LEARN ANOTHER LANGUAGE WHILE MAKING LIFELONG FRIENDS

SEE YOUR OWN CULTURE THROUGH A DIFFERENT LENS

Students applying to the exchange programme must complete the admissions process (in some cases including GMAT, TOEFL, etc.) at the participating school. While EADA assumes the cost of academic studies at the partner institution, expenses such as transport, room and board are the responsibility of the participant.

44 45 EUROPE ASIA France China EDHEC Business School Tongji University Aix Marseille Graduate School of Japan Management (IAE) NUCB Business School Audencia School of Management , China SKEMA Business School National Chengchi University Germany European Business School (EBS) Asian Institute of Technology (AIT) Leipzig Graduate School of Management (HHL) THE AMERICAS U.S. Rotterdam School of Management Brandeis International University (RSM) Pepperdine Graziadio Business Norway School BI Norwegian Business School University of San Diego Warrington College of Business, Linköping University University of Florida Sabanci University Universidad del CEMA U.K. University of Edinburgh Business Escola Superior de Propaganda e School Marketing (ESPM) Aston Business School Instituto Tecnológico Autónomo de AFRICA México (ITAM) EGADE Business School, ITESM American University in Cairo University of Stellenbosch

Pietro Pastorelli ITALY Exchange institution: Warrington College of Business, University of Florida

“The exchange programme was a great opportunity to increase my international exposure and step out of my comfort zone by once again moving to a new country. I chose the University of Florida because I had always dreamt of going to the U.S. and I was a big fan of the Gators, the American football team in Florida. For me, the highlight of the whole experience was getting to live a “true American experience”, both inside and outside of the classroom. I also got the chance to travel the country and see more than 20 states, creating amazing memories and lifelong friendships.”

46 47 Our International Master in Management and Master Internacional YOU ONLY en Management - Bilingüe are designed to make you into a Your NEED TO well-rounded, value-strong professional with the know-how to impress and the leadership skills to execute a strategic plan DECIDE of action. Both programmes are closely aligned with the needs career WHERE of the today’s top companies, as demonstrated by the 95% YOU WANT employment rate just three months after graduation. TO GO The general nature of the programmes provides insights into marketing, consulting, finance, HR, logistics and strategy, preparing you to work in well-established leading companies as well as those just starting out – either in your own business or in startups with like-minded entrepreneurs. The Management programmes are designed to boost your career opportunities in a number of professional areas.

INDUSTRIES WHERE OUR GRADUATES WORK

CONSULTING INDUSTRY & CONSUMER TECH MANUFACTURING GOODS & RETAIL

BANKING & PHARMA, MARKETING, FINANCIAL HEALTHCARE & ADVERTISING SERVICES BIOTECH & COMM.

COMPANIES WHERE OUR GRADUATES WORK Accenture Ferrero Anheuser-Busch InBev Ford Apple Google Arab Bank Henkel BMW HP BGC KPMG Britta Group Mango CaixaBank Mars Capgemini Novartis Citigroup Oracle Coca-Cola PwC Credit Suisse Sanofi Danone Seat Deloitte Unilever Deutsche Bank VW EY Yahoo

48 49 Employment report

95%* 65,565 US$ ALUMNA OF GRADUATES EMPLOYED AFTER 3 MONTHS WEIGHTED SALARY Lizbeth Giselle Valenzuela Aceves *Financial Times Masters in Management Ranking 2018 MEXICO Account Growth Manager, Rappi (Mexico) EMPLOYMENT BY INDUSTRY EMPLOYMENT BY FUNCTION “EADA prepared me to set my 2% career goals high, opening doors Marketing, and providing me with the tools to advertising & comm. 20% reach these goals. I still remember Other 2% CONSULTING the presentation on the first day, when they said, ‘If you finish the 3% programme the same person as Pharma, Consulting healthcare & 20% when you started, we have failed’. biotech MANAGEMENT Today, I am a more confident (including entrepreneurs, 23% project managers, heads professional, able to share my 10% of dept.) opinions and set clear objectives.”

Banking & financial services 14% 17% MANAGEMENT 21% TRAINEE

Tech 17% Industry & 12% manufacturing BUSINESS Consumer goods & retail DEVELOPMENT

12% FINANCE

EMPLOYMENT BY REGION

12% SALES & MARKETING

7% 4% NORTH AMERICA 69% EUROPE ASIA 9% OPERATIONS & LOGISTICS 16% 4% SOUTH & CENTRAL MIDDLE AMERICA EAST & AFRICA 2% OTHER

50 51 Your entrepreneurial development

There is no clear cut roadmap for becoming an entrepreneur – that’s In the Final Project, the emphasis is on “live” learning – you have the both the challenge and the fun of it. The Management programmes opportunity to apply what you have learned to your own business plan. prepare you to make the entrepreneurial leap, and you can count THE TOOLS In the last three years, almost one-third of the final projects have been on EADA’s full support when the time comes. And where better AND SKILLS entrepreneurial ventures. Design your business plan with the help of expert to try out your new skills than in the entrepreneurial hub of YOU NEED TO EADA faculty and a team of classmates – you may even connect with a future Barcelona? partner or employee for your business. Your business plan will include a LAUNCH YOUR YOUR comprehensive analysis of all of the most important elements of a new FUTURE BUSINESS PLAN venture.

ENTREPRENEURIAL SKILLS

The Management programmes are designed to foster both entrepreneurship and intrapreneurship, encouraging you to constantly question how things can be done better and push yourself to the limit to achieve big goals. EXECUTIVE BUSINESS MARKET FINANCIAL FINAL WRITTEN SUMMARY MODEL RESEARCH PLAN PRESENTATION REPORT including the describing the to develop laying out before an encompassing HARD SKILLS SOFT SKILLS business issue core aspects of a framework financial needs academic the fruits of and strategic the business and produce and expected tribunal and 6 months objectives idea a complete future cash the corporate of work Learn to challenge the traditional corporate Develop the leadership competencies to marketing plan flows sponsor mindset, integrating the risk-taking and set effective performance goals, inspire innovative approaches associated with commitment to shared goals and drive your entrepreneurship entrepreneurial team

ALUMNUS Kevin Meyer GERMANY MEANINGFUL Head of Sales, Sentryc GmbH (Spain & Germany) CONNECTIONS Founder, Silicon Valley Barcelona (Spain)

Silicon Valley Barcelona is a platform to share EADA is your bridge to the thriving entrepreneurial scene in Barcelona by connecting you with like- the news, knowledge & events of Barcelona’s minded entrepreneurs on and off-campus. We provide a platform for you to share and exchange startup, tech and innovation communities with the experiences, promote initiatives and develop opportunities within a well-developed ecosystem. international business community.

“The experience at EADA prepared me to be a confident leader, both personally and professionally. The case entrepreneurship study methodology taught me through the observation, reconstruction and analysis of real companies – I At the annual Entrepreneurship Panel, you 4YFN is officially the innovation and learned how to think outside of the box. This network with top alumni entrepreneurs on entrepreneurship event of Mobile World campus, learn first-hand about Barcelona’s Congress (MWC). MWC is managed by way of thinking, I realise now, is the thriving startup ecosystem, and find out GSMA, representing mobile operators basis of an entrepreneurial where to connect with key players like worldwide. 4YFN events introduce you mindset.” accelerators, incubators and investors. As to the startup technology that will be an EADA student and alumnus/a, you also making a difference 4 years from now and have access to personalised entrepreneurial allow investors, companies and startups project assessment and guidance to ensure to connect. As an EADA student, you have the success of your venture. special rates to attend 4YFN events.

52 53 The EADA Careers Department is your partner during your master’s, Career Services providing you with the necessary tools and training to reach your Roadmap professional goals. Whether you are preparing for a case interview at a top consulting firm, tweaking your CV to prove you’re the perfect fit or developing your personal brand, your career advisor is with you every step of the way. Career Services offers a diverse suite of recruitment services based on the idea that one-does-not- fit-all, integrating online and in-person resources that maximise your potential and leverage your strengths during the selection process.

MAXIMISE GET LAUNCH JOIN OUR ALUMNI KEEP IT YOUR RESOURCES READY SELECTED STEADY YOUR CAREER GO NETWORK GOING

ONLINE ONLINE ONLINE ONLINE

Pre-course: Careers Services Databases with specialised Webinars hosted by top employers Mentoring platform with alumni information about local job markets Virtual job fairs ON CAMPUS all over the world ON AND OFF CAMPUS

Prep workshops: LinkedIn best Specialised career databases: Exclusive Networking events in Barcelona and all practices, effective networking ON CAMPUS EADA Jobbank, EFMD Global Talent Portal over the world with +120,000 alumni

Labour market-focused workshops National and regional alumni groups PERSONALISED CAREER ASSESSMENT in marketing, finance, consulting, ON AND OFF CAMPUS innovation & startups, tech Define your objectives Job fairs in marketing, finance, consulting, Sporting events and conferences Selection process workshops: innovation & startups, tech to keep you connected CV tips, mock interviews, ace-the- Recruiting events with companies like: Opportunities to stay involved case interview, salary negotiation - Accenture - H&M through partner projects such as the - Adidas - ING Social Innovation Summer Program PERSONALISED CAREER ASSESSMENT - Amazon - Nestlé (with partner ITESM) and Imagine

Prepare for the selection process - Bloomberg - Novartis Express Silicon Valley - Boehringer Ingelheim - Phillips - Burger King - PwC PERSONALISED CAREER ASSESSMENT - HP - VW Take your career to the next level Alumni sharing experiences and with continued support recruiting from companies like: - Coca-Cola - Morgan Stanley - Google - PepsiCo - LinkedIn - BCG

Graduate programme applications for: - Adidas - HP - Amazon - J&J - Capgemini - Microsoft - Hofmann - SAP - GlaxoSmithKline - Unilever

PERSONALISED CAREER ASSESSMENT Take advantage of CV preparation and training for specific offers

54 55 YOUR Your INTERNATIONAL TALENT ALUMNI SPEAKERS NETWORK CHALLENGES SHARING EXPERIENCES IS YOUR LIKE IMAGINE EXPRESS WORLD community SILICON VALLEY

Your year at EADA will be full of new experiences, and we want to be sure that you make the most of your time with us. An important part of these experiences is the network that you build and the relationships that you cultivate during your studies. The extracurricular activities organised by EADA Community enrich your social, cultural and educational exposure by connecting you to the larger community and ENTREPRENEURSHIP- INTERNATIONAL PROFESSIONAL enhancing your networking opportunities. FOCUSED EVENTS COMMUNITY CONFERENCES LIKE THE LEAN STARTUP INVOLVEMENT ON THE LATEST EADA Community is about getting involved, learning new skills WORKSHOP LIKE THE SOCIAL TRENDS and forging meaningful relationships that last a lifetime. INNOVATION SUMMER PROGRAMME IN MEXICO

ACCESS TO STUDENT-LED NETWORKING EVENTS LEADING EVENTS RECREATIONAL LIKE THE ACADEMIC YEAR IN BARCELONA ACTIVITIES KICK OFF COCKTAIL LIKE THE MOBILE WORLD LIKE WORKSHOPS CONGRESS AND FORUMS

SPORTING EVENTS CHARITY EVENTS LIKE FOOTBALL LIKE THE BARCELONA TOURNAMENTS HALF-MARATHON LEUKEMIA FUNDRAISER

56 Your 172 km 9 UNESCO 4.7 km 56 +2,800 Barcelona OF BIKE LANES WORLD HERITAGE SITES OF BEACHES MUSEUMS HOURS OF SUNSHINE PER YEAR

EADA is proud to be the only top-ranked business school located in the Barcelona city centre. Innovative, entrepreneurial and well-connected, Barcelona is one of the world’s greatest cities for students. It is a business hub with a rich cultural history, making it the perfect place to expand your network and launch your international career. FORA CITY THOSE WHOWITH WANT TOROOM BE TO INSPIREDGROW

WELL-CONNECTED Barcelona is the gateway to southern Europe, the transport FOREIGN INVESTMENT capital of the Mediterranean Barcelona is ranked 8th in the area, a bridge to the Maghreb world in attracting foreign and a platform to Latin America. investment, and the region Companies with headquarters INNOVATION is headquarters to more than in Barcelona supervise markets With over 200 world-class ENTREPRENEURSHIP 6,500 foreign companies. all over the world. technology and research parks, Innovative government Most of these companies have Barcelona is leading the pack. initiatives have simplified the been in the area for 10 years World-class facilities such as process for starting a company or more, demonstrating a high the Barcelona Supercomputing and established tax benefits for degree of return on investment. Centre and District 22@ startups, making Barcelona one BarcelonaXxxxx make it one Xxxxx of the of the premier entrepreneurial most dynamic citiesXxxxxx in the hubs in Europe. world in the field of innovation.

58 59 ALUMNA Practical Jingjing Fan CHINA Area Manager, COMEXI GROUP information (Spain) “EADA has contributed very significantly to my personal and ADMISSIONS PROCESS ADMISSION ROUNDS professional development. From day EADA has monthly admission rounds. To apply, one, EADA put us to work on case fill out the online application form, upload the 1 studies in multicultural teams. The required documents, and complete the admission case studies were full of challenges test and interview before the corresponding Fill out the online application form – the hours of discussions, deadline. (https://campus.eada.edu/es/web/apply/ simulations and projects with home) and upload the required documents: classmates from different countries FESS & FINANCING Copy of university degree (for candidates was the real learning experience. I who have completed their degree) Consult the web page for updated tuition fees. joined the MiM with the enthusiastic University transcripts idea of finding work abroad after Passport photo graduation, and I have been able to 2 letters of recommendation achieve this goal. Career Services Copy of foreign passport or Spanish ID helped me get in touch with CV Prodigy Finance offers international students companies, which made it much loans without collateral or a co-signer. EADA easier for me to find my first job.” offers scholarships and to manage the cost of study. 2 WHAT WE ARE LOOKING FOR The admissions process aims to select well- Submit test results. Candidates have 2 options: rounded candidates who will not only succeed in the programme, but also add value, contribute Option 1: Take the GMAT and TOEFL/IELTS. meaningfully and help create a learning EADA accepts the following minimum scores: environment in which all participants reach their GMAT 650, TOEFL IBT 100, IELTS 7. (TOEFL or full potential. IELTS for non-native speakers only.) Our GMAT and TOEFL school code is 7024. We seek to fill our classes with the most promising students in terms of motivation, Option 2: Take EADA’s own online admission commitment and growth potential. In addition to test. EADA’s admission test is oriented to an overall motivation to excel in the programme, problem solving and critical thinking and the ideal candidate demonstrates a commitment provides an accurate prediction of candidates’ to teamwork with leadership potential. Successful performance in EADA’s programmes. candidates tend to possess the following qualities, which are closely related to growth: open-mindedness, flexibility and adaptability. 3 The Admissions Committee carries out a global evaluation of each candidate, taking into account Complete an interview with the programme not only professional and academic experience, director. but also what makes you YOU.

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