KYKLOS, Vol. 65 – February 2012 – No. 1, 111–131 Who Trusts Berlusconi? An Econometric Analysis of the Role of Television in the Political Arena Fabio Sabatini* I. INTRODUCTION Silvio Berlusconi has dominated Italian political life since he was first elected prime minister in 1994. He has been the third longest-serving prime minister of Italy, after Benito Mussolini and Giovanni Giolitti, and, as of May 2011, he was the longest-serving current leader of a G8 country. This political longevity is often difficult to understand for foreign political analysts. The former Italian prime minister has an extensive record of criminal allegations, including mafia collusion, false accounting, tax fraud, corruption and bribery of police officers and judges1. Recently, he has even been charged with child prostitution. In a famous editorial published in April 2001, the respected British newsmagazine The Economist stated that: “In any self-respecting democracy it would be unthinkable that the man assumed to be on the verge of being elected prime minister would recently have come under investigation for, among other things, money-laundering, complicity in murder, connections with the Mafia, tax evasion * Email:
[email protected]. Postal address: Sapienza University of Rome, Faculty of Econom- ics, via del Castro Laurenziano 9, 00161, Roma – Italy. Department of Economics and Law, Sapienza University of Rome. European Research Institute on Cooperative and Social Enterprises (Euricse), Trento. The empirical analysis in this paper is based on data collected within a research project promoted and funded by the European Research Institute on Cooperative and Social Enterprises (Euricse), Trento. The findings, interpretations and conclusions expressed in the paper are solely of the author and do not necessarily represent the views of Euricse.