4Th Annual Communication on Progress Report

4th annual Communication on Progress Report

Submitted: April 11th , 2011

1 Message from CEO

“With a constantly maturing understanding of corporate social responsibility, we become more and more inclined to believe it is about value creation.”

Dear Stakeholders, UN Global Compact companies, and the

principles that comprise financial services sector in Our commitment to the essence of human particular, can go beyond Corporate Social rights, labour laws, profit-making to bring Responsibility (CSR) environmental and anti- about sustainable started in 2002 to coincide corruption guidelines. The improvements in the with the bank’s adoption of more we develop a deeper community. From their an aggressive growth understanding of these feedback, we have also strategy that ultimately principles, the more we gained a wealth of fresh made it the fastest growing realize that financial ideas as to how we can bank in terms of size and institutions should work develop an innovative and profitability for five hard to interpret their distinctive approach to consecutive years. At that implementations within the living up to our point, we felt a duty that confines of their specific responsibilities - one that we should not only grow industry. To this end, we is uniquely tailored to the financially but also develop have been working Egyptian context. We are a deeper commitment to diligently to come up with committed to taking these help the growth of the industry best practices. forward over the coming community. We believe months and years. With a that our role goes beyond For many in Egypt, CSR is constantly maturing profit-making to include a a concept that is rapidly understanding of corporate moral mission to society. gaining acceptance and social responsibility, we Joining the Global the private sector’s become more and more Compact in 2005, we tremendous potential to inclined to believe it is learnt that CSR involves contribute to sustainable about value creation. CSR much more than sincere development remains is more an opportunity and philanthropy. It is about insufficiently explored. an investment rather than building content, Over the past months, we a risk and a cost as substance and structure, have invested heavily in originally assumed. much of which has been building our employees’ inspired and guided by the understanding of how

2 In many ways, CSR is not profitability. This report employees but also others a zero sum game but an signals our openness to in the business effective formula to establish a dialogue and community. I and others at generate a win-win engagement with the wider AAIB embrace this scenario to all community as well as our endeavor with the stakeholders. In time, we determination to be fully eagerness and passion are experiencing an accountable for our that has underpinned our evolving business actions. While we have success to date and invite rationale that correlates made some notable you to work with us - to transparency, integrity and achievements, we are enact our belief that CSR positive societal and eager to learn more and to is about value creation. environmental impact with build our efforts in a way core competency and that not only inspires our

Hassan Abdalla Chief Executive Officer

I. STAKEHOLDERS DIALOGUE

AAIB: The 1st Bank in Egypt to publish a Sustainability Report

AAIB realizes that environmental perspective. environment, business Sustainability reporting It comes within deep partners, and our has become a „business realization that AAIB‟s community. critical‟ rather than a growth will only be „business optional‟ issue. sustained when we all The E-Report AAIB is the first financial embrace the paradigm of An electronic version of institution to publish its first sustainability as a fountain the report will be posted sustainability report of value creation to each on the bank‟s website. entitled, Finance with AAIB stakeholder: our This is to facilitate the Value Creation on employees, clients, accessibility of the report December 2010, marking shareholders, to all our stakeholders. the first sustainability report to be issued by a financial institution in Egypt.

Finance with Value Creation sustainability report is a new layer of internal as well as external transparency. It acts as a vital channel that highlights financial and non-financial progress and impact made by the bank to each of AAIB‟s stakeholders, from a social, economic and

AAIB Abides By International Frameworks

[1] AAIB „Best Practice‟ in UN Global Compact Yearbook 2011

AAIB: The only bank in Egypt case in the Global Compact International chosen by GC as Year Book. This step has Best Practice attested the keenness of AAIB to spread awareness

The UN Global Compact and encourage CSR

has contributed much to globally. The significance Over the past decade, this development through of the contribution comes companies in the United the UN Global Compact from its global distribution Nations have done much International Year Book. It to various multi-national to advance the corporate shows the wide scope of and international responsibility agenda and what businesses are doing corporations worldwide. support the mission of the to turn principles into United Nations. practice. The first issue Despite the fact the Egypt

was published in the year is a developing country; As environmental and 2000 and the up-coming AAIB succeeded to be social concerns have issue in which AAIB will presented by the UN become more prominent, represent a model of Global Compact Advisory businesses are beginning turning the UN Global Board as Best Practice in to understand the tangible Compact principles into Financial Markets in their value of responsible practice and is considered annual yearbook, which practices – for their own the first financial institution reflects the awareness of long-term success and for from Egypt to represent a developing countries to the benefit of societies and CSR and Sustainability. markets everywhere.

[2] AAIB & EP: Two Years .. Two Reports

The year 2010 has AAIB in engaging with Egypt to join the EP in witnessed the first report responsible businesses Egypt and the second in submitted by AAIB to the that are preconditioned the region, while the Equator Principles (EP) socially and following year marks the incorporating the cases environmentally first EP report submitted executed under the new determined. by a financial institution in social and environmental Egypt. Whereas policies introduced to the committed to seeking bank‟s financial policies in The first bank profitability in accordance 2009. in Egypt to join the Corporate Social EP Responsibility, Arab This year the report is African International Bank presented in a different in 2009 is about to issue its portrait with global second EP report due in measures and epitome. April 2011. The year 2009 marks The report will incorporate AAIB as the first bank in the deity intentions of

7 The First Informative CSR Website in Egypt

2011 has witnessed the communication channel to facilitate the interaction launch of a newly updated with all bank stakeholders. and communication to all CSR section on AAIB‟s users. website. This section AAIB is the first bank in reflects the complexity and Egypt to create a wide- The new website is fully extensiveness of the CSR ranging, ample and informative and linking all activities that took place edifying CSR website in stakeholders, and strives during the last couple of Egypt that is portrayed to exceed all stakeholders years, while establishing a with user-friendly features expectations.

For feedback, kindly contact us on: [email protected] Website: http://aaib.com/CorporateSocialRes/default.aspx

Promoting Dialogue and Policy Advocacy

As AAIB is keen on its presence in the financial arena, 2010 has witnessed an active engagement for the bank in various events that attested AAIB‟s role in enhancing the financial performance both regionally and globally. This presence was supported by AAIB‟s participation in several conferences such as the 15th Euromoney Conference on September 2010 and Third Annual CSR conference; while hosting the 2nd roundtable for the UN Global Compact in coordination with the ECRC (Egyptian Corporate Responsibility Center) as one of the main local networks in promoting CSR in Egypt.

[1] AAIB‟s Workshop in the 15th Euromoney Conference

AAIB hosted a workshop sustainable finance water scarcity, financial at the 15th Euromoney proactively tapping new exclusion, poverty, and Conference in Egypt, prospects for value corruption. There is a need which was held on creation, there is a need to to develop an integrated September 28-29, rethink finance. framework that links 2010. The workshop titled environmental and social Sustainable Finance: The financial industry has capital, with economic and The New Engine for Value to play by new rules. It can financial capital. Creation addressed the no longer ignore Sustainable finance is a issue of Financial impending realities in our key to developing sustainability. world from climate change sustainable corporate Sustainable to ecosystem degradation, business and economies. Finance: The New Engine for Value Creation

From defensive finance trying to contain the repercussions of the global financial crisis, to Hassan Abdalla, AAIB Vice Chairman and Managing Director presenting among panel speakers

[2] AAIB: Third Annual Participation in CSR Conference

Along AAIB‟s strategy of now considered a rich should report on; the role adopting CSR strategy of source of information for of transparency and Corporate Social consumer, investor and disclosure in building the Responsibility, AAIB employee. It focused on trust and accountability to participated in the 3rd sustainable reporting and reach the sustainability annual conference on its importance; the key goals and benefit out of its CSR. The conference areas that business sector advantages. addressed significant topic, “Transparency and Reporting on CSR practices: Towards Sustainable Competitive Environment”. It highlighted how sustainability reporting became an essential part of management practices for successful organization of all sizes worldwide. It is

AAIB : A Focal Point For Financial Institutions

Being a member of the UN updates while promoting members from Egypt to Global Compact (GC) We Owe it To Egypt join the UN Global since 2005, AAIB hosted Foundation, and declared Compact. the 2nd Roundtable that the bank will support Meeting for GC in UNGC by acting as a focal The UN Global Compact coordination with the point in Egypt to attract tackles ten principles Egyptian Corporate new members to join from focusing on four major Responsibility Center the banking sector. areas: Human Rights, (ECRC). The meeting was Furthermore, Dr. Dalia Labor, Environment and described by all Abdel Kader explained Anti-corruption. stakeholders as the best “we cannot network CSR held by Egypt‟s Global on a single basis, we have Compact local network. to network collectively”. AAIB being a leader in The meeting featured CSR is mandated by the attendees from various mission of promoting sectors; NGOs, private Global Compact in any sectors and academic Egyptian bank. institutions from Egypt. It was a great opportunity for Dr. Dalia Abdel Kader, UNGC members to Head of Marketing and provide an update on their Communication activities, while discussing department at AAIB, ways of collaboration to presented AAIB‟s CSR promote and attract new

II. ENVIRONMENT

Investing in Egypt‟s Green Economy

Dr. Dalia Abd El Kader, Head of Strategic Marketing & Communications at AAIB, presenting financial institutions role towards investing in Green Economy.

Although the common later worldwide financial government officials, value mindset for business crisis in 2008. academic leaders and revolves around profit experts, civil societies, and making, AAIB had another On Tuesday November private sector institutions. mindset that goes beyond 23rd , 2010 AAIB joined as materialistic a key partner in the annual Investing in Egypt‟s Green achievements, to include Investing in Egypt‟s Green Economy is an annual other values such as Economy Conference; the conference that was first governance, social event witnessed high launched by inclusion, as well as financial sector Global Trade Matters environment protection. engagement with the (GTM) in 2009 with a great This has been remarkably attendance of other success. The conference proved especially after the sectors such as is attended by various

13 sectors such as conference. November achievements of the construction, banking, 2011 will mark the third Green Economy Initiative automation, energy and consecutive year for the in Egypt. academia. 2010 marked conference to track the second year for the objectives and institution in Egypt and the addressed the belief that In her speech, Dr. Dalia – second in the Middle East Egypt is in need to Head of Strategic to adopt the EP. This educate the next Marketing and implies conducting social generations regarding this Communications - and environmental risks phase; this comes as emphasized that AAIB‟s assessment on projects existing economies are accounting practices are lending above ten million mostly capitalists and developed to measure dollars. socialist economies. non-material values like Despite that, Green the environment and social Economy is correlated to achievements. AAIB Green Economy: Green Finance and is a acknowledged that its Towards a tool for profitability and project lending is not creating job opportunities, pathway to solely based on credit risk. a mistaken vision exists She continued that Sustainable that “Green Economy” is business should switch Development about spending more with their mindset from only less gains. targeting profit making to The conference incorporate other non- highlighted that Green About GTM tangible values. Economy will bring a new . The region‟s first profit era of growth, health and based private sector think EP: A New wealth. It will create infinite tank for economic policy opportunities and and reform Approach to . It was first established in confidence for financial 2004. Project Lending sector and investment . GTM‟s delegates are bankers to show interest in intellectual professionals representing a variety of As such, in 2009 AAIB gaining more experience different sectors. became the only signatory and understanding of the . Website: bank in Egypt of The mechanisms that run http://www.globaltradematt Equator Principles, Green Economy. ers.org/ marking the first financial Moreover, Dr. Dalia

Egypt has the capital sustaining earth, i.e. the existing models. The resources to make great Green Finance. globe is simply strides on the green front. overwhelmed by The country has The financial sector is now consumerism and passionate people with a being obliged to re-assess materialism. The second wealth of knowledge and their strategies and abide challenge is when it comes „know-how‟ techniques by very rigid rules and to working on the real which could play a big role regulations enforced by ground with people and in advancing the technolo- global financial institutions suffers from the shortage gies needed to make this a such as the World Bank, of academia in the field of reality. The government IFC, African Development Green Economy in the announced its intentions Bank with regards to private sector and civil and has made substantial environment. society. investments in this aspect. For AAIB: There are two main Today, the world is taking challenges in developing notice that we are Green Finance is and sustaining a true collectively face with the sustaining profit Green Economy. First, challenges of climate Green as a concept when change. More and more while sustaining associated with Economy people, countries, earth and profitability fosters a companies and hypothetical process not organizations are starting In this, AAIB took thorough only in Egypt, but also in to take the threat steps in presenting most of the developed seriously, and the call for a initiative towards nations. AAIB believes that global green economy has sustaining profits while Egypt should move from never been stronger.

Love the Environment .. Love Egypt

Under the theme, Love the actions towards creating Environment.. Love Egypt, AAIB championing positive impact. Simple AAIB initiated in 2011 an tips on our daily life environment-focused environmental practices were sent out public awareness awareness in through simple images campaign that aims at reflecting how we can Egypt educating the Egyptians preserve the environment The national campaign how to preserve and and conserve our natural addresses citizens of all protect the country‟s recourses. The campaign levels in an effort to natural resources, i.e. a will carry on throughout mobilize efforts towards step towards Environment 2011. and encourage taking Sustainability.

Contributions to the Environment

As a trendsetter in social responsibility, and a contribution to Takadom Kafr Shukr with a mission of continuously serving the Foundation (located in Qalyoubia), to Egyptian community; supporting foundations support the foundation‟s wide ranged and NGO‟s comes within AAIB‟s core projects serving Kafr Shukr citizens. Kafr Corporate Sustainable Responsibility Shukr is a remote poor village in rural towards its community stakeholders. Egyptian geography. The contributions was made after recognizing that the foundation‟s Kafr Shukr Foundation mission matches those of the bank. In light of AAIB‟s support to foundations serving the Egyptian community, AAIB made

III. EMPLOYEES

Raising CSR Awareness among AAIB Employees

Out of the belief that raising public awareness starts with the surrounding internal community; hence, AAIB started with its closest community, AAIB employees.

One of the CSR awareness sessions, presented by Dr. Dalia A. Kader, Head of Strategic Marketing and Communications Department, AAIB.

With the start of 2011, the The first round of the sessions‟ content and CSR Unit launched an sessions took place for objectives, expressing internal awareness three successive days, the their interest to participate campaign for AAIB staff to 18th , 19th and 20th of and volunteer in the CSR properly identify CSR and January 2011. The CSR activities. The campaign its significance for the Unit has received positive will be continuing till the surrounding community. feedback from the AAIB programme achieves its staff with regards to the major targets.

AAIB: Promoting a Culture of Transparency

As we believe that having a transparent internal culture is a key for any organization‟s success, on the 7th of April 2010 AAIB witnessed the launch of the strongest internal communication channel in the bank the AAIBian blog. It is the first of its kind in the Egyptian banking sector.

The first blog in the Egyptian banking sector

The AAIBian blog is created to be a viable communication tool uniting all AAIBians. It is the voice for each employee where AAIB staff can share their information, innovative ideas and the latest topics as well as address their concerns in a purposeful friendly manner. The IT/Marketing and Communication teams collaborated and were able to develop the AAIBian blog.

The AAIBian blog is a revolutionary approach to internal communication. The blog is fun, user- friendly and compiles all methods of communication and information such as (outlook e-mail, bank‟s website, employees‟ profile where all employees can check their benefits and communicate with Human Resources, Microsoft Office Communicator, Internal communication, AAIB‟s latest news) all in one channel.

7th annual Communication Day 2010

The communication day is marked a new an annual event that theme namely, provides a viable raising higher foundation. Amusement opportunity to all AAIB awareness about the and entertainment always staff members to meet in a bank‟s foundation for remain to be an friendly atmosphere, while social development, We inseparable part of the learn about the bank‟s Owe it to Egypt. This was annual event, hence were progress and future plans. through an auction that a magic cards and The 7th annual was held to sell a historical karaoke shows organized Communication Day which artistic tableau, the in a challenging friendly took place in June 2010, contributions went to the atmosphere.

4th annual Ramadan Football Tournament 2010

AAIB‟s Social and Sports match. It was a very players who won the best Committee organized the challenging game. In the scorer, best player, best 6th annual Ramadan same month‟s newsletter goal keeper and best football tournament which by AAIB, the bank performance during the took place this year at E- congratulated some tournament. Zee club, Maadi. There were twenty two teams competing against each other for the cup; two teams played skillfully and managed to reach the final

AAIB Supporting Culture

Al Sawy Cultural been one of its main of AAIB to promote and Wheel Center sponsors for the last five develop different interests The year 2010 witnessed years. This is to attest in the Egyptian a big deal between AAIB AAIB CSR Unit‟s cultural community. and El Sawy Culture approach towards the Wheel, where AAIB has community and the ardent

Volunteerism:

Blood Donations to the Revolution Victims

After January 25th of revolution, a nationwide campaign took place to seek blood donations, to cover the dire need for the injured citizens.

AAIB Employees: Engagement with Positive to 2:30 pm for one week. for a better Egypt, has Impact The campaign has been attested through the witnessed a huge number sincere engagement of the AAIB cooperated with a from the employees who employees as inseparable medical organization, passionately wanted to members of the Vacsera, to host a medical support the revolution community. team at the bank victims. Being genuinely premises. Blood donating ardent on having positive took place from 10:00 am impact and sharing efforts

IV. COMMUNITY

Social responsibility has always been one of AAIB‟s sincere mission towards its society, specifically in health and education. 2010 has reflected a bright edge for the bank through engaging in new initiatives to maximize the interaction with different members from the community. This has set new footprints for AAIB within the Egyptian society. AAIB‟s community engagement was through three key project:

[1] We Owe it To Egypt Foundation [2] The 7th annual AAIB Award [3] Bonding with Academia

[1] We All Owe It to Egypt Foundation

We Owe it To Egypt Foundation has been presented twice in 2011 as one of the most successful social development model in Egypt.

It is worth mentioning that We Owe It to Egypt Foundation is the first of its kind in Egypt to be established by private sector bank.

National Cancer Institute

We Owe it to Egypt foundation contributed to branch manager, foundation launched the its renovation over the last department heads, We National Cancer Institute two years. Owe it to Egypt volunteers (NCI‟s) new operating and key Egyptian figures. rooms and the intensive The event was attended care unit, in which the by representatives of

PUBLIC ADVOCACY

WE OWE IT TO EGYPT FOUNDATION: A CASE STUDY FOR SOCIAL ENTREPRENEURS

Under the theme of Social Entrepreneurship, in November 2010, the CSR Unit in AAIB has presented the bank‟s The WOITE foundation booth during the Social foundation, We Owe it To Entrepreneurship event. Egypt, as a case for more than ninety attendees, major social issues and The presentation was mainly young Egyptian offer new ideas for wide- conducted by Dr. Dalia A. entrepreneurs. scale change in the Kader, in her title as the communal dilemma. Board member and the The event was organized General Secretary for the by Al Sawy Cultural Wheel Egyptian Junior Business foundation. Association (EJB) Center, one of Egypt‟s . Established in 1999. most well-known and The transcendent model reputable cultural centers; entrenched in the . Founded by a group in coordination with foundation was an of young Egyptian Junior Business business executives & ingenious catalyst for entrepreneurs between 25 Association (EJB) CSR entrepreneurs to develop to 45 years Committee. The event was health and education, old, representing various conducted out of EJB‟s business sectors. through upgrading public keenness on congregating sector hospitals in Cairo . Website: http://www.ejb.org.eg/Def innovative solutions to and Mansura ault.aspx society‟s most pressing governorates. problems. The event enabled the creative leaders to tackle

WE OWE IT TO EGYPT FOUNDATION: A CASE STUDY FOR SOCIAL ENTREPRENEURS

Where the 25th of NGOs, volunteers, donors, fund), and cultural January‟s events in businesses, individuals, resistance and routine. Tahreer Square brought and the media. Moreover, about a true political the event was triggered On the other side, the revolution, the with members from the presentation focused on responsibility now falls American, German and providing solutions through upon our shoulders as Canadian Chambers of the foundation‟s innovative leaders in the private Commerce, as well as the operational approach as a sector to bring about a true Egyptian Business model for the private “economic evolution” Association. sector to apply social which will effectively development. support the causes of the The bank‟s foundation, national up-rising and the We Owe it to Egypt was citizens‟ call for presented in terms of the sustainable change. challenges that constraint social development in Hence, March 11th, 2011 Egypt. Some of which witnessed another one day include: Management CSR event, organized by Stake (protocol), the EJB with the Endowment (investment contribution of over a hundred NGOs in Egypt.

The event facilitated the interaction amongst

HEALTH

WE OWE IT TO EGYPT HELPS OTHER FOUNDATIONS

As the “We Owe it to Cancer Foundation role and long history in Egypt” Foundation seeks emerging from its deep promoting breast health to improve the quality of believe in its primary through breast cancer medical services for every mission. This is to enact a awareness, education, and Egyptian through creating nationwide initiative and research; as well as centers of excellence and pool patriotic resources to facilitates services and making world-class health mobilize the public provides support to care and education towards making donations women in all social and accessible to every and financial contributions. economic strata. Egyptian, the foundation The “Breast Cancer” has donated to the Breast foundation has an effective

EDUCATION

[2] 7th annual AAIB Award

AAIB is launching the 7th annual Arab African International Bank Award The first of its kind in the field of academia. The AAIB Award encourages university undergraduates to design innovative financial products or services for the Egyptian market.

The annual competition aims at bridging the gap between academic and financial institutions; through enhancing the knowledge of university needs we are also keen to The Award was launched undergraduates and their provide students with in 2003, targeting only one understanding of banking basic interpersonal skills, university. In 2011 the and finance for the benefit while fostering their scope expanded to include of the future generation as teamwork spirit. ten universities across well as the economy. Egypt‟s governorates. Realizing the market

[2] AAIB and Academia : A Strong Bond for Youth Development

AAIB Bonding with AUC

Noha Kabbany A Testimonial by an AUC Trainee at AAIB‟s CSR Unit

„At the beginning of my training in the CSR department I was unsure as to what CSR really was having not been acquainted with the term during my studies at AUC. My initial understanding of the term was that it was the philanthropic department of the bank that was mostly concerned with charity work to better the bank‟s brand image.

During my time at the CSR department I was given the chance to perform a variety of tasks that all played part in giving me a rounded view of CSR. This training experience taught me the importance of communication, and practice.‟

AAIB Bonding with GUC

AAIB as a CSR Business AAIB joining the GUC research conference As AAIB is leader in Corporate Social The first bank to sponsor Responsibility in Egypt, two cash prizes of the first the bank‟s CSR Unit has two Graduate CSR received an invitation on research Projects‟ the 22nd of April 2010 Awards, (a graduate and from the German an undergraduate project). University in Cairo to Each reward is for $ 1,000 present the CSR activities (One Thousand U.S. in Arab African Dollar) check prize International Bank as a presented in their key inventive replica to upcoming fourth annual learn from. The session Undergraduate was held at the University Management Conference, Campus and bystander a on October 2010. The soaring attendance from check will be given in the students‟ side which bank‟s name. The reflects the public concern donating organization of towards an upward trend the check prize will be in academic as business, it considered the sponsors is CSR. of the competition.

31 Education in Light of academic mission from an

Current Events in Egypt”. action-oriented AAIB: Sustainable perspective (i.e to share Presence In light of AAIB‟s in depth with the students our

experience in CSR, and Sustainability practical In collaboration with the engagement in and experience). Egyptian Corporate support to GUC‟s CSR Responsibility Center, the academic develop; AAIB The event ended up with a Business and Society was a guest speaker in a juicy and fruitful discussion Research Cluster (BSRC) marketing class, as well as among attendees at GUC held its first round a sponsor of their first regarding the taught table on Education at CSR graduate research lessons from the GUC‟s 1st International conference. GUC now revolution. The discussion workshop on CSR and considers AAIB a member produced a document that Sustainability. The theme of GUC‟s Business and incorporated a list of plans of the round table was Society Research Cluster and recommendations for “Sustainability Priorities for (BSRC) to support their a better future for Egypt.

IV. CLIENTS

AAIB Monthly Statement: The First Consolidated Personalized Financial Portfolio

AAIB has entrusted itself various AAIB ads for the duty of sending Distinguished banking products which customers a monthly statements are of highest priority to bilingual consolidated the clients according to statement that is with quality, their needs. personalized for each consolidation, AAIB client to keep them and Quality is another aspect informed about their bank that distinguishes AAIB‟s updates as well as their personalized monthly statement from financial status of their messages any other bank in Egypt. banking accounts. The statement is very Furthermore, AAIB‟s unique in terms of quality; The statement is a window monthly statement is a it is produced through one for AAIB clients that gives vital channel for promoting of the best printing them a brief insight of financial products that are machines worldwide. AAIB latest news and newly provided to AAIB updates. clients. Promotions include

Where the bank aims at each client receives a creating higher awareness making the statement personalized message that of the banking products more user-friendly and varies between informative and services; in addition to customer-focused, it has tips and advice on saving birthday greetings. been segmented whereby and investment, hence

AAIB Wealth Management: The World of Privilege

AAIB launched its Wealth managing and growing Whether the client is a risk Management division. their wealth. taker or a risk adverse, Wealth management is Wealth Management specialized in offering Wealth Management financial advisory process personalized first class clients are entitled to a helps them pursue their banking services and wide selection of AAIB financial aspirations. professional financial products and services advising to high net worth planned exclusively to suit customers for successfully their life style and changing life cycle needs.

On-going Expansion: AAIB ATM Network and Branches

Our customers outreach opening new branches across Egypt‟s twenty reaching more remote AAIB New Branches: eight governorates in an areas and various . One in Cairo- on-going mission that geographical locations Zamalek AAIB is always keen about across Egypt. . One in Sharm El maintaining. Shiekh . One in Sinai In this, 2010 witnessed a . Port Ghalib wide AAIB network . Marsa Alam expansion through . Mansoura installing new ATMs and

http://www.aaib.com/News/NewsDetails.aspx?ID=76 http://www.aaib.com/News/ListNews.aspx

SMS Alert to AAIB Credit Cardholders

Continuing its mission to whether it is a purchase, as to detect fraud cases provide convenient ATM withdrawal, mail or immediately and report to services to its clients, phone order. This is the bank in case of AAIB card center considered a trail period suspicious transaction. successful started the and will soon be applied to SMS alerts service to all all AAIB clients. This AAIB Credit Card Holders. service will make it easier From now on, staff holding for our clients to monitor a Visa Credit Cards, make and manage our credit any credit card transaction card transactions, as well

Sports and Health

AAIB Sponsoring El Gouna Squash Tournament

AAIB proudly sponsored El where the top 16 world services. Karim Darwish Gouna International Open ranked squash players and Ramy Ashour, Egypt‟s Tournament from the 16th competed on the top squash players, faced till the 18th of October in championship title. AAIB each other in the final Cairo stadium then from was exclusively present in match and Darwish the 20th till the 24th in El the tournament with a succeeded to win 3-0. He Gouna. The tournament presentable booth received the gold medal as hosted 56 international promoting the bank‟s wide well as a $142,500 prize professional players, range of products and fund.

V. GLOBAL RECOGNITION

Responsible Finance with Global Recognition

AAIB‟s distinguished financial performance paid back with 2010 closing when AAIB got honored by being rewarded winning five global awards:

[1] Best Bank Website Award AAIB has been awarded the “Best [2] The Banker Deals of the year Website Award” at Annual [3] Best Investment Bank Award 2011 Banking Web Awards 2010. [4] Century International Award [5] Superbrands Award

[1] Best Bank Website Award

On the 7th of October policies and integrating AAIB a package that 2010 Arab African customers in the bank‟s promoted the bank with International Bank has operations as major high exposure and good been awarded with the stakeholders. The image. This award has “Annual Banking Web Ceremony was held on the substantiated on AAIB Awards 2010” for the best 23rd of November 2010 in potentials and objectives website. The bank won the Beirut, Lebanon. There that stakeholders are well best structure award under were various figures informed and commercial and corporate invited and recognized in communicated. strategy in the 2nd the event such as other banking web awards winners of the competition, competition for the year government 2010; this is to attest the representatives, academic, leading role of AAIB in bankers, entrepreneurs, communicating with its media and other guests customers as part of it from the Arab Region. “Customer Education”, Building on this, the “Customer Delight” awards committee offered

[2] The Banker Deals of the Year

Despite the difficult and revolution, AAIB has been Banker Magazine in May turbulent past years as a awarded the accolade The 2011. result of the economic Banker Deals of The Year crisis, the Banker still Award. The Banker the degree to which client received a significant Magazine has published objectives were met, the number of entries for the its congratulations on the complexity of the deal, deals of the year 2011. $600m financing for Suez innovation and the deal The Banker is the Steel Company for being environment are the Financial Times Business chosen by judges to win primary winning factors, in Award that is located in the Award for the addition to the deal size, London and has certain Infrastructure and Project pricing, performance and judging criteria that should Finance category for the execution were key factors apply to the winner. Middle East. The winners that AAIB met will be published through successfully, hence This year and during the an announcement in the winning. stiff time of the Egyptian

[3] Global Finance: Best Investment Bank Award 2011

Another success to AAIB AAIB in recognition of its competitive pricing was recognized by winning achievements and &innovative technologies. the Best Foreign success in 2010. Criteria This recognition ties with Exchange in Egypt for choosing the winner our long heritage in awarded by Global included transaction treasury, whereby AAIB Finance Magazine. The volume, market share, had the first international award was presented to customer service, dealing room in Egypt.

[4] Century International Award

In 2010, AAIB was among recognizing Quality in by an eminent panel; to be five institutions which were Management and selected. This time selected for a Century Int‟l Leadership since 1973, around, the ceremony in Quality Award (CQE) in largely as a non-profit Geneva had 65 recipients, the Gold Category on organization to encourage from all corners of the criteria of Total Quality excellence in the business world and from the length Management. The award world. One of the earlier and breadth of industries, has been given from the recipients has to including private and BID-Business Initiative recommend someone government sector. Direction (BID). The BID else, which entity is then convention has been fully researched and voted

[5] Superbrands Award

Beyond brand basics such 360o focus on the every employee. On the as logo and slogan, a interests of all 19th of January of the year Superbrand is about a stakeholders from 2011, AAIB got thrilled for timeless capacity to customers to employees to the fifth consecutive time preserve a core identity shareholders to the to receive the whilst being up to speed community and the Superbrands Award for its with a rapidly changing environment. Visa, Wealth Management market dynamics and Services and Call Center rising customer Maintaining the status of communication. expectations. Sustaining a the Superbrand was no Superbrand will longer the sole increasingly depend on a responsibility of each and Worldwide, Superbrand is and toners. The award implies over 10,500 now published in 86 features across the global countries; some of them for a product specification are Argentina, Brazil, under the award Canada, Chile, Ecuador, Superbrand. Iceland, Hungry, Morocco