MEDIA PLANNER
2014 The International News and Reviews Source for Bookselling and Publishing
ince 1872, Publishers Publishers Weekly Magazine Weekly has been the International Supplements authoritative source for Religion Updates Sbook news and reviews, connect- Announcements Issues ing publishers, booksellers, agents, Best Books of the Year authors and librarians. Starred Reviews Issues Print, digital, online, broadcast, PW Select Monthly Magazine social, mobile—Publishers Weekly reaches far and wide, on media PW Marketplace platforms tailored to its growing Show Dailies audience. London Book Fair From Beijing to Bologna, Sharjah Book Expo America (BEA) to San Diego, Moscow to Madrid, Frankfurt Book Fair New York to London to Frankfurt and beyond, Publishers Weekly Online embraces the world of books. Online Advertising PublishersWeekly.com e-Newsletters JobZone Online Broadcast Podcasts Publishers Weekly Radio PWtv Online Sponsored Content Dedicated E-mails Podcasts Webcasts
Mobile Events Discussion Series Trade Shows Special Events Audience
Librarians Writers & Authors Booksellers Journalists Publishers Book Lovers Distributors Educators Agents Rights Buyers Book Manufacturers Industry Associations Members of the Media International Communities
PW is the #1 preferred news and “In my opinion, the book reviews reviews source for ALA librarians. in PW are the best available, and PW is the best book industry —Publishers Weekly Survey Result, ALA Annual, 2013 publication out there.” —Tom Witt Palmer School of Library and Information Sc ience “We use Children’s “We are always Announcements issues for checking your lists to keep ordering purposes here in 68% of ALA member our patrons our library system. It’s the librarians read advertising current.” in PW with as much inter- most comprehensive list of —Marcia Till est as the editorial. forthcoming children’s Library Technical Assistant —Publishers Weekly books that I have ever Crystal Lake Survey Result Public Library ALA Midwinter, 2013 seen. There is usually an argument as to who gets to read it first!” PW is the #1 source for discovery
—Rhonda Guenther of new titles by booksellers. Clermont County Public Library —Bridge Publications, Inc., Trade Questionnaire, BEA, 2013 Reach
Subscribers Readership Publishers Weekly Magazine 17,000 * 68,000 * Religion Update IV Bonus Distribution at AAR/SBL 11,500 Announcements Issues Bonus Newsstand Distribution 5,000 Best Books of the Year Bonus Newsstand Distribution 5,000 Starred Reviews Issues Bonus Newsstand Distribution 5,000 PW Select Monthly Magazine 17,000 * 68,000 * Show Dailies Print Run London Book Fair 15,000 (3 day Distribution Total) Book Expo America (BEA) 28,000 (3 day Distribution Total) Frankfurt Book Fair 28,000 (3 day Distribution Total)
Online Online Advertising Uniques/Year Page Views/Month Page Views/Year PublishersWeekly.com 8.3 million * 1.5 million * 18.1 million * JobZone 396,000
e-Newsletters Opt-in Subscribers ** e-Newsletters Opt-in Subscribers ** PW Daily 38,000 Religion BookLine 13,700 Children’s Bookshelf 31,000 Comics World 14,000 PW Tip Sheet 65,000 The PW Select Report 4,500 Cooking the Books 28,350 Book It! 5,000
Online Broadcast Average Listens or Views Online Sponsored Average Audience Content of Opt-In Subscribers Podcasts 600 **** PW Radio 375 **** Dedicated E-mails 76,800 ** PWtv 3,314 Podcasts 600 **** Webcasts 714
Social Media Likes & Followers Live Events Facebook 30,500 Discussion Series 125 Attendees Twitter 403,800 Trade Shows WI 9, ALA Midwinter, LinkedIn 5,100 London Book Fair, PLA, Bologna Book Fair, BEA, ALA, Pinterest 2,350 Frankfurt Book Fair, NY Comic Con, Google+ 1,100 SPBE, Beijing Book Fair, AAR/SBL
Mobile Visits/Year Page Views/Month Page Views/Year iOS and Android 1.9 million *** 210,576 *** 2.5 million *** PW Newsstand Downloads 200,000
*BPA Audit **Mail Chimp ***Google Analytics ****Podtrac Publishers Weekly Magazine
Publishers Weekly is the international news source for the bookselling and book publishing industry. Founded in 1872 and published continuously since then, the weekly magazine reviews nearly 9,000 books each year, as well as e-books, apps and audiobooks, in addition to featuring author interviews and news and analysis about the world of publishing.
“The industry bible.” R EVIEWS —The Guardian • The most trusted prepublication book reviews for fiction, nonfiction and children’s titles • Highly coveted PW starred reviews • Canadian prepublication book reviews
B ESTSELLERS L ISTS • Weekly bestsellers lists, powered by Nielsen BookScan, covering Adult Hardcovers, Adult Paperbacks, Children’s and Audiobooks. Spring & Fall Announcements Issues: Adult, Children’s, Religion, Audio F EATURES AND N EWS • In-depth editorial features and analyses • Breaking news coverage • Author profiles and interviews • Trade show previews: comprehensive guides to the most exciting publishing trade shows worldwide PW Quarterly Religion Updates • Annual industry salary survey and other special reports • Editorial columns from influential voices in world of libraries, education and more
HIGHLY ANTICIPATED ISSUES OF THE YEAR
Best Books, Starred Reviews, International and Regional Supplements PW Publishing Person of the Year
PW Select Magazine 2014 Editorial Calendar
RESERVATIONS MATERIALS DUE RESERVATIONS MATERIALS DUE JAN 6 12/23 12/30 MAR 31 3/19 3/24 Y Top 10 Stories of 2013 R Mysteries & Thrillers
R Audio Listen Up Awards Audio Bestsellers Check It Out with Mike Kelley A Earth Day Books A M
U JAN 13 1/1 1/6 2013 Bestsellers APR 7 3/26 3/31 N
Cut to the Core: Common Core L Poetry I A Phyllis Tickle Tribute Pub Track Quarterly Sales Report J Audio News R Check It Out with Mike Kelley Retailing/Winter Institute 9 Preview Inspirational Books Jan 21 – 24, Seattle, WA P Earth Day Books
A Spanish-Language Supplement 3/24 3/26 JAN 20 1/8 1/13 Outlook 2014 April 8 – 10 London Show Daily 3/21 3/28 2014 International & North American Trade Shows Children’s Books in Asia APR 14 4/2 4/7 New App Development Art & Photography Books P&L: Brian Kenney Cut to the Core: Common Core PW Select 1/6 1/9 Listen Up: Audio News
JAN 27 1/10 1/15 APR 21 4/9 4/14 Spring Adult Announcements: Overview of the Season True Crime Audio Bestsellers P&L: Brian Kenney PW Select: Romance Graphic Novel Events in Libraries FEB 3 1/22 1/27 Regional Spotlight Supplement: New England 4/7 4/10 Y Spring Audio Announcements
R Digital Solutions in Publishing 1.0 Retailing APR 28 4/14 4/16 A Check It Out with Mike Kelley Audio Bestsellers BEA Preview U May 29 – 31, New York FEB 10 1/29 2/3 R First Fiction
B Cookbooks MAY 5 4/23 4/28 Manga Focus Y Summer Reading: Staff Picks E PubTrack Quarterly Sales Report A Check It Out with Mike Kelley F Cut to the Core: Common Core Digital Solutions in Publishing 2.0
Audio News M Reference Religion Update I 1/27 1/30 YA Feature Religion Update II 4/21 4/24 FEB 17 2/5 2/10 New Supply Chain MAY 12 4/30 5/5 Spring Travel Books Audio Feature P&L: Brian Kenney Cut to the Core: Common Core PLA Conference Preview Audio News March 12 – 14, Indianapolis The 100th Anniversary of the Great War PW Select : e-books 2/3 2/6 Digital Solutions in India Supplement
FEB 24 2/7 2/12 MAY 19 5/7 5/12 Children’s Spring Announcements Business Management & Leadership Audio Bestsellers P&L: Brian Kenney MFA Feature
MAR 3 2/19 2/24 MAY 26 5/14 5/19
H Religion Spring Announcements Gay & Lesbian Fastest Growing Small Publishers 75th Anniversary of Hollywood’s Golden Age: 1939 C Check It Out with Mike Kelley Audio Bestsellers
R PW Select: UpubU Show Guide and Preview 5/5 5/8 2/26 3/3 A MAR 10 May 29 – 31 BEA Show Daily 5/5 5/12 Parenting & Childcare Inspirational Books M Cut to the Core: Common Core JUNE 2 5/21 5/27 Audio News E Audio Fall Announcements
Bologna Book Preview March 24 – 27, Bologna N Check It Out with Mike Kelley
U JUNE 9 5/28 6/2
MAR 17 3/5 3/10 J Sports Books for Spring Romance 2013 Facts and Figures Cut to the Core: Common Core Religion Publishing and Social Issues Audio News P&L: Brian Kenney JUNE 16 6/4 6/9 MAR 24 3/12 3/17 Digital Solutions 3.0 Art & Photography P&L: Brian Kenney Comics in Retail ALA Annual Expo Preview Publishing in Korea June 26 – July 1, Las Vegas London Book Fair Preview April 8 – 10, London PW Select 3/10 3/13 2014 Editorial Calendar
RESERVATIONS MATERIALS DUE RESERVATIONS MATERIALS DUE
JUNE 23 6/9 6/11 SEP 29 9/17 9/22 E Fall Adult Announcements: Overview of the Season T Sci-Fi/Fantasy P N YA Feature JUNE 30 6/18 6/23 E Audio Bestsellers U African-American Collection Development NY Comic Con Preview Oct 9 – 12, New York J Audio Bestsellers S PW Select: Comics 9/15 9/18 Children’s Flying Starts San Diego Comic Con Preview OCT 6 9/24 9/29
July 18 – 21, San Diego R PubTrack Quarterly Sales Report PW Select: Self-Publishing Kids Books 6/16 6/19 E Check It Out with Mike Kelley AAR/SBL Expo Preview Nov 22 – 25, Frankfurt B JULY 7 6/23 6/30 Religion Update IV 9/22 9/25 O
Y Religion Fall Announcements Oct 8 – 10 Frankfurt Show Daily 9/19 9/26 T L New Voices in Fiction Check It Out with Mike Kelley OCT 13 10/1 10/6 C U Sports Books for the Holdiays J Printing & Paper JULY 14 7/2 7/7 O Cookbooks Cut to the Core: Common Core Global Ranking of Publishers Audio News Cut to the Core: Common Core Spanish-Language Supplement 9/29 10/2 Audio News OCT 20 10/8 10/13 JULY 21 7/7 7/9 Self-Help & Bullying Children’s Fall Announcements Bibles and Sacred Texts P&L: Brian Kenney P&L: Brian Kenney PW Select: Self-Publishing Expo Preview 10/6 10/9 JULY 28 7/16 7/21 Comics OCT 27 10/15 10/20 Fall Movie and TV Book Tie-Ins (Sept – Dec) Illustrated Gift Books Children’s Reviews: Halloween Books Retailing Audio Bestsellers Audio Bestsellers PW Select: Editing Services 7/14 7/17 NOV 3 10/22 10/27 AUG 4 7/23 7/28 R PW Best Books of the Year T
Hobbies & Crafts E Digital Solutions in Publishing 5.0
S Check It Out with Mike Kelley Check It Out with Mike Kelley B NOV 4 10/17 10/23 U AUG 11 7/30 8/4 Adult 2014 Starred Reviews Annual Health M G Guide to Regional Trade Shows E NOV 10 10/29 11/3 U Cut to the Core: Common Core V Romance Audio News A Cut to the Core: Common Core O Audio News AUG 18 8/6 8/11 War & Millitary N P&L: Brian Kenney NOV 11 10/20 10/30 Printing in Hong Kong Supplement 7/28 8/1 Children’s 2014 Starred Reviews Annual
AUG 25 8/13 8/18 NOV 17 11/5 11/10 Indie Sleepers Mysteries Audio Bestsellers P&L: Brian Kenney Digital Solutions in Publishing 4.0 PW Select: Sci-Fi/Fantasy/Horror 11/3 11/6 PW Select: Marketing/Publicity/Social Media 8/11 8/14 NOV 24 11/12 11/17 Diet & Fitness SEP 1 8/20 8/25 R Music Books
E Check It Out with Mike Kelley DEC 1 11/17 11/24 Religion Update III 8/18 8/21 R PW Publishing Person of the Year B E PW Top 10 Authors Pick Their Favorite Emerging Authors Check It Out with Mike Kelley 8/27 9/1 B
M SEP 8 Pets & Animals ALA Midwinter Preview Jan 23 – 27, Chicago E
Translations Services M
T Cut to the Core: Common Core DEC 8 11/24 12/1 E Movie & TV Tie-Ins (Jan – April)
P Audio News
C Cut to the Core: Common Core
E African-American Titles SEP 15 9/3 9/8 E Audio News S
New Age D Children’s Reviews: Christmas and Hanukkah Books DEC 15 12/3 12/8 P&L: Brian Kenney Personal Finance Regional Spotlight: Twin Cities Publishing Institutes Readers Poll: Book of the Year Selected by Readers from Our Top 10 SEP 22 9/10 9/15 PW Select: The Best of Self-Publishing 2014 12/1 12/4 Graphic Novels as Gifts Frankfurt Book Fair Preview DEC 22 12/10 12/15 Oct 8 – 12, Frankfurt Children’s Flying Starts Canadian Supplement 9/8 9/11 International Scene Audio Bestsellers PW Select Magazine
The Trusted Self-Publishing Resource – Now Monthly! elf-publishing is on the rise. In 2012 alone, more than 391,000 books were self-published, with e-books accounting for 40% of these. * PW Select , which is bound within Publishers SWeekly , serves writers, independent authors and the businesses they rely on. Advertise in PW Select … Reach avid book lovers, self-published authors and writers aspiring to self-publish Promote your services—editorial, publicity, distribution , promotions, design Get unparalleled marketing outreach and bonus distribution to UPubU and the Self-Publishing Book Expo Reap the benefit of exceptional partnerships with the leading e-book conversion platforms, including Kobo and Smashwords, and take advantage of industry associations with BookWorks and others . ISSUE RESERVE MATERIALS Jan 20 1/6 1/9 What is PW Select ? Feb 17 2/3 2/6 A tool for discoverabilit y—self-published authors list their Mar 24 3/10 3/13 books in PW Select ’s genre-based directory. PW ’s April 21 4/7 4/10 independent editorial reviews staff then selects and May 19 5/5 5/8 reviews 25% of those titles. June 30 6/16 6/19 July 28 7/7 7/10 An essential self-publishing resource, packed with articles Aug 25 8/11 8/14 about promoting and selling self-published books and Sept 29 9/15 9/18 advice about the nuts and bolts of self-publishing. Oct 20 10/6 10/9 A buyer’s guide . Librarians, booksellers and book buyers Nov 17 11/3 11/6 count on ’s listings and reviews to determine the Dec 15 12/1 12/4 PW Select best self-published books to stock.
PublishersWeekly.com/marketplaceAd “The most successful self-publishers don’t view MARKETPLACE themselves as writers only, but as business owners. They invest in their businesses, hiring MFA experts to fill skill gaps and that’s building a Publishers Weekly presents a new opportunity and space thriving new service infrastructure in publishing.” with PW Marketplace directory. PW delivers its distinct —Beat Barblan, Bowker Director of Identifier Services audience at an accessible rate for everyone!
* Bowker, http://www.bowker.com/en-US/aboutus/press_room/2013/pr_10092013.shtml, October 9, 2013. Show Dailies
The Most Powerful Sales Tool on the Trade Show Floor! Experience the magic of Show Daily advertising. Same-day immediacy builds buzz, fuels excitement and draws traffic to your booth. Events Signings New titles Drawings and giveaways Meet the author Parties and more
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vid readers, booksellers, librarians, journalists, authors, agents and book lovers of all stripes Acome to Publishers Weekly for insightful information, news and features. PublishersWeekly.com, with more than 1.5 million page views per month, is the destination for anyone who cares about books or needs to know what’s happening in the world of books. In the digital sphere, PW engages the community by providing up-close author interviews , entertaining podcast series, accessible interactive webcasts, a weekly radio show, syndicated bestsellers lists and reviews disseminated to all major e-tailers and library content providers. Responsive Web design ensures equal access for all. Publishers Weekly.com 8.3 million * unique visitors per year
PW E-newsletters 75,000 *** opt-in subscribers 30% *** average open rate 9% *** click-through rate Online Broadcast Average listens or views Podcasts ...... 600 **** PW Radio ...... 375 **** PW tv ...... 3,314 Online Sponsored Content Average audience Podcasts ...... 600 **** Webcasts ...... 802 PW Mobile 2.5 million * page views per year JobZone 396,000 ** page views per year PW Dedicated E-mails 75,000 *** opt-in subscribers 30% *** open rate *BPA audit **Google Analytics ***Mail Chimp ****Podtrac Online Advertising PublishersWeekly.com
8.3 million* yearly unique visitors rely on PublishersWeekly.com Web Site 24.4 million* yearly page views LEADERBOARD 33% growth in total visitors** 41% growth in unique visitors** 23% growth in page views** POP-UP BOX
*Estimates based on BPA audit, June, 2013 **Google Analytics, growth from 2012 - 2013
PublishersWeekly.com’s robust content includes: • Continuous news updates, SKYSCRAPER reviews and original editorial content BOOM BOX • 8 different podcast series • PW live webcasts • Over 200,000 archived reviews database • Bestsellers lists • Author interviews Target your audience and magnify • Groundbreaking editorial features your message with banner advertising at These are just a few reasons PublishersWeekly.com. Choose from an array to align your brand with of digital ad options to fit your marketing PublishersWeekly.com. budget and promotional needs. Online Advertising Newsletters Want pop? Try Publishers Weekly e-newsletters.
our marketing message gets noticed in these virtually risk-free environments. You can test, test, test and hone your message in a friendly environment with a targeted, ideal Yaudience. Invite your audience to click through from popular e-newsletters that range from consumer-oriented weeklies to genre-specific weekly and semiweekly must-reads. e-Newsletter
I PW Daily A daily e-newsletter with the most important stories of the day Daily 38,000 Opt-in Subscribers
LEADERBOARD I Children’s Bookshelf A semiweekly e-newsletter dedicated to children’s and YA publishing Tuesdays and Thursdays 31,000 Opt-in Subscribers 30% Average * I Cooking the Books A monthly e-newsletter on open rate! everything cookbooks *Source: 1st and 3rd Monday each month 28,350 Opt-in Sub scribers Mail Chimp
BOOM BOX I Comics World A monthly e-newsletter on the ex - ploding world of comics and graphic-novel publishing 1st and 3rd Wednesday each month 14,900 Opt-in Subscribers SKYSCRAPER
I Religion BookLine A monthly e-newsletter on the vast category of religion and spirituality publishing 2nd and 4th Wednesday each month 13,700 Opt-in Subscribers 9% I Tip Sheet The latest insider news and PW ’s top Average picks for the coming week’s releases click-through Fridays 65,000 Opt-in Subscribers rate * *Source: BANNER Mail Chimp
I PW Select Report A monthly covering the self- publishing industry 2nd and 4th Monday each month 5,800 Opt-in Subscribers Online Advertising JobZone
Narrow Your Search and Widen the Possibilities
Make the right connection today at PW’s JobZone. 33,000+ monthly unique visitors* Turnkey job posting and technical support Quality candidates from all areas of publishing
JobZone connects the best candidates to the best employers in the publishing industry. With new daily listings, qualified PW’s candidates turn to PW’s JobZone to take the next step in their publishing careers. For the widest selection of the most sought-after candi- dates, employers rely on PW’s JobZone. PublishersWeekly.com/JobZone I New listings posted each business day I Featuring the industry’s best candidates I Entry level to executive level
*GOOGLE Analytics Online Broadcast
PW Radio Hosts Rose Fox and Mark Rotella serve up a delightful dose of book news, the week’s forthcoming bestsellers and interviews with bestselling authors in this one-hour weekly radio broadcast. The radio show, originally founded on SiriusXM’s Book Channel, is now hosted exclusively at Publishers Weekly.com.
Inquire about advertising options and rates with your PW representative.
PWtv Over 3,000 average viewers tune in to watch these author interviews. Intelligent and exciting, PWtv’s one-on-one author interviews inspire and delight fans and newcomers alike. All genres are covered at PWtv—fiction, nonfiction, children’s books, lifestyle, religion, genre fiction and more.
“Greg is such a wonderful gift to kids everywhere. Loved this interview with Jeff Kinney. Please give us more clips of interviews with authors and illustrators.” TV —Reader comment about PWtv interview with Diary of a Wimpy Kid author Jeff Kinney
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Averaging a whooping 1,250 monthly downloads, More to Come is the destination for all comics and graphic-novel enthusiasts and professionals looking for knowledge, trends and buzz shaping the genre. The 15-minute weekly podcast is hosted by Heidi MacDonald, Eisner-nominated writer of The Beat, and Publishers Weekly comics editor Calvin Reid.
If you are looking to align your brand with what’s happening in the publishing industry or the next big thing in publishing, look no further than PW’s Week Ahead, the 15-minute weekly podcast dedicated to the publishing industry and created in partnership with the Copyright Clearance Center. Publishers, editors, authors, agents and librarians all tune in for the latest news and trends.
Inquire about advertising options and rates with your PW representative. Online Sponsored Content Dedicated e-Mails
Determine your market, give e-Blast Ad Campaigns us your artwork, and we’ll take care of the rest. Average open rate: 30% • 35% higher than the average marketing e-mail open rate* 30% • Nearly 30% higher than the Average highest average consumer Open Rate! * goods open rate** *Source: Mail Chimp I E-blasts are so popular that PW carefully times each e-blast for maximum exposure and opens.
I Postcard-style e-mails are targeted to your core audience.
PW Dedicated e-Mail Information Opt-in Subscribers PW Daily 35,000 “So far both Children’s 30,000 e-blasts we’ve Tip Sheet 69,000 done have had great results!” Cookbooks 28,350 —Amy Kruis Religion 13,500 Marketing Manager Comics 14,000 Crossway PW Select Report 4,500 Combination: PW Daily “We had a really nice response from the & Children’s 50,000 Halloween Kit promotion through this e-blast.” Mega-Blast 76,800 —Nicole De Jackmo, Publicity Manager, Quirk Books
* “E-mail open rates average 19.7% last year.” Silverpop benchmark study for Q1-Q4 2012, reported by B2B , May 8, 2013. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130508/EMAIL13/305089998/email-open-rates-average-19-7-last-year ** Silverpop 2012 study. The highest average e-mail open rates saw consumer products e-mails clock in second, after education, at 23.8%. PW’s Sponsored Podcast Series
Put your Authors in the Spotlight and Jumpstart Your Publicity Campaigns!
Publishers Weekly’s sponsored podcasts introduce your authors to the media, to booksellers and librarians and to book lovers everywhere. Sponsored podcasts are hosted by Publishers Weekly editors specializing in and knowledgeable about the topic. Your authors get in-depth, intelligent interviews posted and promoted on PublishersWeekly.com and on Apple iTunes, all within the company of other established and new authors. Savvy publishers know that multimedia interviews and presentations help to build rapport with audiences and establish authors as media-ready.
Your Customized Marketing Plan and Ads: 6 banner ad placements in PW e-newsletters 50,000 online impressions Dedicated landing page with author photo Social media posts on PW Facebook & Twitter Announcement in Publishers Weekly’s popular Online & On-Air column (print and Web) Online Sponsored Content Webcasts PW Sponsored Webcasts: Lively discussions, timely topics PW sponsored webcasts can: I Provide insight about the new I Promote your business trends you are initiating within I Spotlight your forthcoming titles your genre to an audience of colleagues, consumers, booksellers and librarians
ebcasts are moderated by Publishers Weekly editors, who frame the issues and facilitate the discussions. Your com- Wpany spokesperson is one of 2-3 panelists who participates in the free flow of ideas and allows you to spotlight a selection of your newest titles. Hundreds if not thousands of viewers participate, ask questions and engage with your panelists in real time. Plus, all webcasts are archived at PublishersWeekly.com for later viewing and discovery. Your sponsorship provides you valuable pre- and post-marketing support in addition to presentation services from ON24. Pre-webcast marketing: 2 full-page print ads in Publishers Weekly Full social media push 1 announcement article in PW Daily e-newsletter 2 dedicated mega e-blasts to PW opt-in subscribers Your Average Banner advertising online and in selected e-newsletters Webcast Viewer Demographics Post-webcast marketing: 5% 3% ● Consumers All opt-in registrants’ contact info provided to you ● Publishing Envoys 3 months of archiving and data collection ● Librarians ● Booksellers Targeted audience marketing and outreach 20% ● Agents Audience feedback, comments and suggestions 49% Continued interaction with registrants
23% “I watched this webcast and enjoyed it. I also found it helpful for my work categorizing books 2013 Total and Averages Total Registered Attendees ...... 4,012 for BN.com. I would love more webcasts on Webcast Registrants...... 802 trends in the book industry.” Viewer Duration...... 53.8 minutes —Caroline A. Hayes, BarnesandNoble.com Questions Submitted...... 62 Mobile An Exclusive Advertising Option to Deliver Your Message and Soar Ahead of the Competition
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I Connect your marketing message to more than 155,000* monthly mobile visitors. PW’s mobile advert ising accounts for 17%* of all PW Web site traffic. PUBLISHER Mobile Advertising Specifications Cevin Bryerman 212 377-5703 Own this exclusive Unit Maximum Maximum [email protected] Measurement Initial Animation Placement Pixels (W X L) Load Size Length (Seconds) SALES space by delivering Joseph Murray BOTTOM BANNER AD 320 X 50 15 KB :15 212 377-5708 your message on a • SUPPORTED CREATIVE TYPES: jpg, gif and png [email protected] monthly basis. • IMPLEMENTATION NOTE AND BEST PRACTICE: Ensure images are mobile web optimized; do not use Ted Olczak flash assets; landing pages must be mobile optimized 212 377-5709 [email protected]
Contact: [email protected] Attention: PW Web Advertisement Tory Abel 71 West 23rd Street, Suite 1608 Production Dept. 760 701-2015 * Google Analytics, 2013 New York, NY 10010-4186 [email protected] Phone: 212 377-5702 Production: Fax: 212 377-2733 Ryk Hsieh, Web Media Coordinator Mark Abbott [email protected] 212 377-5702 508 826-7363 [email protected] Live Events
ive events give you the opportunity to be face-to-face with attendees who care about publishing and books. Put your message in front of the most influential and dedicated participants by sponsoring live events and advertising in LPublishers Weekly products created for distribution at live events. PW Discussion Series A quarterly discussion series that hosts the cutting- edge voices of the publishing industry. Be a part of the conversation. Bestselling authors, publishers, trendsetters all partake in PW Discussion Series live events, held in New York at the Random House Café Auditorium. Sponsorship opportunities include underwriting seats, signage at the event and program advertising.
Trade Shows Whether you are advertising in PW Show Dailies at BEA, the London Book Fair or the Frankfurt Book Fair, or whether you advertise in the pre-show preview issues of Publishers Weekly, you can reach your ideal audience in a targeted, methodical, proven manner. Talk to your PW representative to see how we can work together to incorporate your brand into the following high-traffic events where PW will be attending this year!
ABA Winter Institute 9 San Diego Comic Con BEA Bologna Book Fair AAR/SBL Frankfurt Book Fair ALA Midwinter SXSW ALA Annual NY Comic Con Guadalajara Book Fair London Book Fair PLA Self-Publishing Book Expo 2014 Print Specifications
6-Page Gatefold Diagram
W1 W2 W5 Cover Inside Front Inside Back Cover Cover FULL PAGE 2-PAGE SPREAD 2/3 PAGE 1/2 PAGE 1/2 PAGE VERTICAL VERTICAL HORIZONTAL
W3 W4 W6 Left Spread Right Spread BackCover
1/2-PAGE SPREAD 1/2 PAGE 1/3 PAGE 1/3 PAGE 1/6 PAGE W1 W6 ISLAND VERTICAL SQUARE VERTICAL W4 W5
ADVERTISING SPECS W2 AD SIZE TRIM BLEED NON-BLEED FULL PAGE 7 7/8” X 10 1/2” 8 1/8” X 10 3/4” 7 X 9 3/4”
2-PAGE SPREAD 15 3/4” X 10 1/2 “ 16” X 10 3/4” 15” X 9 3/4” Front Cover: W3 2/3 PAGE VERTICAL – – 4 7/16” X 9 3/4” *MAILING LABEL: Important information may be 1/2 PAGE VERTICAL 3 7/8” X 10 1/2” 4 1/8” X 10 3/4” 3 1/2” X 9 3/4” covered in this area: leave free from images or text 1/2 PAGE HORIZONTAL 7 7/8” X 5 3/8” 8 1/8” X 5 1/2” 6 3/4” X 4 3/4” a 4” X 2” area from trim on bottom left-hand corner. 1/2 PAGE SPREAD 15 7/8” X 5 3/8” 16 1/8” X 5 1/2” 15” X 4 3/4” 1/2 PAGE ISLAND – – 4 7/16” X 7 1/4” *PW LOGO: This will be placed in the upper left-hand 1/3 PAGE VERTICAL 2 5/8” X 10 1/2” 2 7/8” X 10 3/4” 2 1/8” X 9 3/4” corner and measures 3” wide by 2 5/8” high. 1/3 PAGE SQUARE 5” X 5 1/8” 5 1/4” X 5 1/2” 4 7/16” X 4 3/4” 1/6 PAGE VERTICAL – – 2 1/8” X 4 3/4” Please do not block out these spaces and allow your background to flow into this space, without placing 6-PAGE GATEFOLD COVER any important information or images in these areas. PAGE TRIM BLEED NON-BLEED We will place our logo and mailing label in the W1 COVER 7 5/8” X 10 1/2” 7 7/8” X 10 3/4” 7” X 9 3/4” appropriate position. W2 INSIDE FRONT COVER 7 3/8” X 10 1/2” 7 5/8” 10 3/4” 7” X 9 3/4” 4-Page Cover: W3 INSIDE LEFT SPREAD 7 3/8” X 10 1/2” 7 5/8” 10 3/4” 7” X 9 3/4” Trim ...... 7 7/8” X 10 1/2” W4 INSIDE RIGHT SPREAD 7 5/8” X 10 1/2” 7 7/8” X 10 3/4” 7” X 9 3/4” Bleed...... 8 1/8“ X 9 3/4” W5 INSIDE BACK COVER 7 7/8” X 10 1/2” 8 1/8” X 10 3/4” 7” X 9 3/4” C1 Front Cover W6 BACK COVER 7 7/8” X 10 1/2” 8 1/8” X 4 3/4” 7” X 9 3/4” C2 Inside Front Cover C3 Inside Back Cover MARKETPLACE SPECS C4 Back Cover AD SIZE 1-INCH TEXT AD 2.25” W X 1” H 2-INCH BIZ CARD AD 2.25” W X 2 “ H PLEASE NOTE 4-INCH IMAGE AD 2.25” W X 4 “ H BLEED: Include 1/8” bleed on all sides should creative call for it; offset all printer marks by at least 1/8” from trim. NEW Ad submission process Upload ads in PDF x 1a format, 300 dpi at 100% resolution. Four-color and black-and-white creative is supported. LIVE AREA: Be sure all important text ad Submit ads to: ads4pw.sendmyad.com information is 1/4” in from trim on all First-time users must create an account. sides (bleed ads only). Step 1: Click “Sign up here to send ads” at top right of page. Step 2: Follow instructions and create user name and password. For questions and concerns regarding materials or To Upload Ads Step 1: Sign in using your e-mail and password. file submission, contact our Production Manager: Step 2: Fill in required fields. Kady Francesconi, [email protected] Step 3: Select your issue run date and if necessary, edit file in preview mode to match specifications. Phone: 646-807-4114. Fax: 646-6 38-4756 Step 4: Click “Send a File” and (if necessary) “Approve Ad.” You will receive an e-mail confirmation that we have recieved your ad. 31 East 32nd St., Suite 510, New York, NY 10016 2014 Digital Advertising Specifications
PublishersWeekly.com e-Newsletters Web Site Advertising Specifications e-Newsletter Specifications Unit Maximum Recommended Unit Maximum Recommended Measurement Initial Download Animation Pixels (W X H) Fileweight Length (Seconds) Measurement Initial Download Animation Pixels (W X H) Fileweight Length (Seconds) Loops LEADERBOARD 728 X 90 60 Kb :15 LEADERBOARD 728 X 90 100 Kb :15 Unlimited SKYSCRAPER 160 X 600 60 Kb :15 SKYSCRAPER 160 X 600 100 Kb :15 Unlimited BOOM BOX 336 X 280 60 Kb :15 We accept jpg, gif, png, Flash and third-party tag files. BOOM BOX 336 X 280 100 Kb :15 Unlimited BANNER 468 X 60 100 Kb :15 Unlimited Unit Size Audio/Video Pixels (W X H) Fileweight Initiation Close Box • jpgs, gif and png files only POP-UP 550 X 480 30K images User intiated Mandatory • Lead all animated ads with your most important frame. 40 flash • We accept gif or jpeg format, 3rd-party ad tags for all newsletter and Web site ads. Gif files can be animated. All ad sizes are a maximum of approximately 1 MB. • We accept Flash ads for www.PublishersWeekly.com. • Rich media ads are available at premium rates. • A URL is required for each position. e-Blast Mobile e-Blast Campaign Specifications Mobile Advertising Specifications Unit Maximum Maximum Measurement Initial Animation Acceptable Maximum Placement Pixels (W X H) Load Size Length (Seconds) Files Pixels (W X H) File Size Images BOTTOM BANNER AD 320 X 50 15 Kb :15 png, jpeg, or gif 600 X 800 5 Mb RGB formatted • SUPPORTED CREATIVE TYPES : jpg, gif and png HTML 600 X 800 5 Mb *See note below • IMPLEMENTATION NOTE AND BEST PRACTICE: Ensure images are mobile Web optimized; do not use Flash assets; landing pages must be optimized for mobile. * Images should be posted on your publicly accessible Web server; use absolute code paths to point to them. ** Begin animated gifs with strongest frame. Note: All e-blast advertisers will be contacted prior to deployment for subject line and test review. Please e-mail subject line to [email protected] For questions or concerns regarding your materials or file submission, contact our production department: [email protected].
Instructions for Electronic Submissions Ads should be uploaded to: https://ads4pwsend First-time users must create an account. Step 4: Review and confirm by clicking “Approve Ad.” Step 1: Click “Sign up here to send ads” at top right of page. You will receive an e-mail confirmation that your ad has Step 2: Follow instructions and create user name and been received and meets our specifications. Contact: [email protected] password. *Note: all e-blast advertisers will be contacted prior to 71 West 23rd Street, Suite 1608 To Upload Ads deployment for subject line and test preview. New York, NY 10010-4186 Step 1: Choose the newsletter, e-blast or * Please e-mail subject line to: Phone: 212 377-5702 Fax: 212 377-2733 [email protected] PublishersWeekly.com for “Available Containers.” Attention: PW Web Advertisement Production Dept. For questions or concerns regarding your materials or file Step 2: Fill in required fields, choose ad type and click the Production: Ryk Hsieh, Web Media Coordinator submission, contact our production department: “+” sign. [email protected] Step 3: Enter click-through URL and run dates, choose [email protected] your ad unit and select the file from your hard drive. We accept jpg, gif, png, Flash and third-party tag files. 212 377-5702 Contact a Publishers Weekly Representative
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Find out where PW is going, what’s Publisher happening and what’s new. You get Cevin Bryerman updates, advance information and 212-377-5703 [email protected] more with this monthly e-newsletter! Sales Follow Us Joseph Murray 212-377-5708 [email protected] New York, Mid-Atlantic, Southeast (FL, GA, VA, SC, WV) and International Ted Olczak 212-377-5709 [email protected] New York, Northeast, West Coast Tory Abel @PWBookIt PublishersWeekly 760-701-2015 [email protected] Midwest, Mountain, Southwest, Southeast (LA, AL, MS, KY, TN, AR) and Texas Mark Abbott 508-826-7363 [email protected] PW JobZone @PublishersWkly PublishersWkly PubWeekly PW Marketplace