enlightenment for readers
2013RateKit www.shelf-awareness.com
facebook.com/shelfawareness @ShelfAwareness ShelfAwareness Shelfdaily enlightenment for the book trade
For the book trade: The free e-mail newsletter dedicated to helping people in the book industry make decisions about buying, selling and lending books most wisely.
Background: Shelf Awareness was born out of a need to provide a range of people in the industry — booksellers, librarians, book buyers at nontraditional stores, members of the media, marketers, salespeople, publishers and others — with essential information for their businesses, including news about titles coming out now, titles getting buzz in the media, authors on major shows, movie tie-ins, sleepers, news about the business, tips on how to sell, etc. We began publishing in June of 2005, following a successful launch at BEA. We publish most work days–first thing in the morning. We hear often from readers that this way they can “have their morning coffee” with us.
Shelf Awareness is published by John Mutter, longtime executive editor of bookselling at Publishers Weekly and executive editor of the former PW Daily for Booksellers, and Jenn Risko, who held sales, marketing and management positions for 15 years with book publishers, from large houses such as Rand McNally to smaller presses, such as the Insiders’ Guides and the National Academies Press.
“[Shelf Awareness] has become such an essential part of our daily reading, a touchstone to what is happening in the world of bookselling! Congratulations on creating such an informative, enlightening, and fun communication.” —Carolyn Reidy, CEO, Simon & Schuster
“As usual, staff conversation this morning involved the daily issue of Shelf Awareness. You can tell your advertisers that their ads work, because I know of several books that we have started carrying because someone’s interest was piqued.” —Valerie Koehler, Blue Willow Bookshop, Houston, TX ShelfAwareness ShelfAwareness Pro Shelfdaily enlightenment for the book trade Ad Opportunities for Daily Trade Newsletter: Circulation as of 9/24/13: 30,000
2013 Placement & Prices For the book trade: Top Banner (Rates per issue) 600 px (w) x 150 px (h) The free e-mail newsletter dedicated to helping • Top Banner: $1100 people in the book industry make decisions about • Top Skyscraper: $900 buying, selling and lending books most wisely. ShelfAwareness • 2nd Skyscraper: $750 Shelfdaily enlightenment for the book trade • Skyscraper: $550 • Top Insertion Background: Shelf Awareness was born out of a need to provide a range of people in the industry — booksellers, librarians, book buyers at nontraditional stores, members Banner: $650 of the media, marketers, salespeople, publishers and others — with essential information • Insertion Banner: $450 for their businesses, including news about titles coming out now, titles getting buzz in the media, authors on major shows, movie tie-ins, sleepers, news about the business, tips on how to sell, etc. We began publishing in June of 2005, following a successful Need design help? launch at BEA. We publish most work days–first thing in the morning. We hear often • Animated gif ad: $175 from readers that this way they can “have their morning coffee” with us. Top Skyscraper • Static ad: $125 Shelf Awareness is published by John Mutter, longtime executive editor of bookselling at • Animating or fixing Publishers Weekly and executive editor of the former PW Daily for Booksellers, and Jenn Risko, 160 px (w) x 600 px (h) an ad who held sales, marketing and management positions for 15 years with book publishers, Top Insertion Banner (you provide the jpegs): $75 from large houses such as Rand McNally to smaller presses, such as the Insiders’ Guides 440 px (w) x 125 px (h) and the National Academies Press. How? To check availability “[Shelf Awareness] has become such an essential part of our daily reading, a or make a reservation, email [email protected]. touchstone to what is happening in the world of bookselling! Congratulations on Please include your contact info, creating such an informative, enlightening, and fun communication.” placement choices and dates. When Insertion Banner you submit your ad please send it —Carolyn Reidy, CEO, Simon & Schuster 2nd 440 px (w) x 125 px (h) to [email protected]. Skyscraper Please include a link and a RGB “As usual, staff conversation this morning involved the daily issue of Shelf image in either .jpg or .gif format, 160 px (w) saved at 72 dpi. Please also note x 600 px (h) Awareness. You can tell your advertisers that their ads work, because I know of that our maximum size is 50 kb. several books that we have started carrying because someone’s interest was piqued.” Deadline: 5pm (EST), two business days before publication. —Valerie Koehler, Blue Willow Bookshop, Houston, TX Awareness Shelfenlightenment for readers
For all book lovers: The free twice-weekly e-mail newsletter with reviews of the 25 best books publishing each week
Background: Since we launched Shelf Awareness Pro in 2005, a small group of our subscribers have been composed of people not in the book business—avid readers who simply want to know more about books than they find in most general media. To better serve this audience, we launched Shelf Awareness for Readers in 2011 geared toward general readers. As we lose physical space devoted to books, the question becomes: where does a reader discover a book? Shelf Awareness for Readers raises awareness of what is being published each season, generating excitement about new books and authors. Issues feature book recommendations across all genres from booksellers, librarians, bloggers, and others from the book industry along with interesting tidbits from the world of books and author interviews.
Bookstore Newsletter
Shelf Awareness Pro began as a way of providing booksellers with information on the industry and helping them to sell more books. Continuing with that mission, we're offering a version of Shelf Awareness for Readers to bookstores for free to send out to their customers. The issues are co-branded with the bookstore’s logo and each review that you see in the issue is accompanied with a buy button that links back to the store’s ecommerce page for the title, driving sales back to the bookstore.
For more information on this program or to sign up your store, give our Seattle office a call at 206.274.8144 or e-mail [email protected]. ShelfAwareness for Readers Awareness Ad Opportunities for Twice Weekly Consumer Newsletter: Shelfenlightenment for readers Circulation as of 9/24/13: 235,000
2013 Placement & Prices For all book lovers: Top Banner 600 px (w) x 150 px (h) (Rates per issue) The free twice-weekly e-mail newsletter • Top Banner: $2000 with reviews of the 25 best • Top Fat Skyscraper: $1750 ShelfAwareness • 2nd Fat Skyscraper: $1500 books publishing each week enlightenment for readers • Top Insertion Banner: $1000 Background: Since we launched Shelf Awareness Pro in 2005, a small group of our subscribers have been composed of people not in the book business—avid readers who • Insertion Banner: $500* simply want to know more about books than they find in most general media. To better Top *Not pictured. Runs below top insertion. serve this audience, we launched Shelf Awareness for Readers in 2011 geared toward general Fat readers. As we lose physical space devoted to books, the question becomes: where does a reader discover a book? Shelf Awareness for Readers raises awareness of what is being Skyscraper Need design help? published each season, generating excitement about new books and authors. Issues 240 px (w) • Animated gif ad: $175 feature book recommendations across all genres from booksellers, librarians, bloggers, x 400 px (h) and others from the book industry along with interesting tidbits from the world of • Static ad: $125 books and author interviews. • Animating or fixing an ad Bookstore Newsletter (you provide the jpegs): $75 2nd Shelf Awareness Pro began as a way of providing booksellers with information on the industry Fat To check availability or make and helping them to sell more books. Continuing with that mission, we're offering a How? a reservation, email melissa@shelf- version of Shelf Awareness for Readers to bookstores for free to send out to their customers. Skyscraper awareness.com. Please include your The issues are co-branded with the bookstore’s logo and each review that you see in the contact info, placement choices and dates. issue is accompanied with a buy button that links back to the store’s ecommerce page 240 px (w) x 400 px (h) When you submit your ad please send it for the title, driving sales back to the bookstore. to [email protected]. Please include a link and a RGB image in either For more information on this program or to sign up your store, .jpg or .gif format, saved at 72 dpi. Please also note that our maximum size is 50 kb. Top Insertion Banner Deadline: 5pm (EST), three days before give our Seattle office a call at 206.274.8144 or e-mail 600 px (w) x 150 px (h) [email protected]. publication. Dedicated Issues
If something exciting is happening at your publishing house (the launch of a new imprint, a landmark anniversary, etc.), mark the occasion with a Dedicated Issue from Shelf Awareness. Once a month, we send out a special issue in addition to the day’s newsletter highlighting an achievement at a publishing house. We’ll work closely with you to write up the content for the issue through articles and interviews. Additionally, all of the issue’s ads will be solely for use by your publishing house and we’ll even dress up Vik (our Buddha mascot) in your company’s logo!
Maximum Shelf
We’ve built a strong reputation for having excellent taste in books and for bringing to light those books and authors that might otherwise be overlooked. Maximum Shelf allows us to zero in on one title for a single issue. The feature includes all ad space in the issue, an extended review, and an additional editorial piece that’s worked out in conjunction with the publisher—whatever our readers need to do the best job of getting your book into the hands of customers. We think of this as our opportunity to handsell a title, and we are very excited about it.
If you have a book that merits such focused consideration, send a manuscript or an early galley to our book review editor, Marilyn Dahl, or to our children’s book review editor, Jenny Brown; each book will be editorially vetted either Marilyn or Jenny, since we must be able to stand behind the title as one we would recommend on our own. We feature one adult or one children’s title per week and the issue will go out to all subscribers to Shelf Awareness Pro. Distribution to our Shelf Awareness for Readers subscribers is available for an additional fee.
Other Advertising Opportunities
Drop-In Title Database: For a fee of $150 per title, per day, announcements about drop-in/crash/add-on titles will appear in the Shelf Awareness Pro and Unshelved (a daily comic for librarians at Unshelved.com) newsletters for a combined circulation of 105,000 and then reside in our fully searchable Drop-In Title Database on our website. Publishers: To post a title in the Drop-In Title Database visit our website and sign up for an account.
Job Board: Coming in 2013 we will offer an opportunity to advertise job openings via our website. Please visit our website for more information. Editorial Contact Information: John Mutter, Editor-in-Chief | [email protected] 973-953-0343 | P.O. Box 43310 | Upper Montclair, NJ 07043 In case you can't ship to a post office: 663 Valley Rd. | Upper Montclair, NJ 07043 Marilyn Dahl, Editor, Reviews and Shelf Awareness for Readers [email protected] 206-274-8144 | 1932 1st Ave. | Suite 300 | Seattle, WA 98101 All adult book review copies should be sent to Marilyn at the above address. Please visit our website for the editorial calendar for Shelf Awareness for Readers Robin Lenz, Managing Editor | [email protected] 973-313-9123 | 260 South Orange Ave. | South Orange, NJ 07079 Alex Mutter, Associate Editor | [email protected] 518-893-7529 | 225 Academy St. | Apt 45 | Jersey City, NY 07306 Robert Gray, Contributing Editor | [email protected] 201-303-2320 | 3 Maddy Groves Rd. | Greenfield Center, NY 12833 Jennifer M. Brown, Children’s Editor | [email protected] 212-724-0249 | 304 W 75th St. | No 11c | New York, NY 10023 All children’s book review copies should be sent to Jennifer at the above address. Advertising / Business Contact Information: Shelf Awareness 1932 1st Ave. | Suite 300 | Seattle, WA 98101 Phone: 206-274-8144 Jenn Risko, Publisher | [email protected] 206-274-8144 office | 206-491-4144 cell Richard Jobes, CFO | [email protected] Melissa Solberg, Sales Director | [email protected] Heather Young, Sales Manager | [email protected] Christopher Priest, Marketing Manager | [email protected] Kristin McConnell, International Sales & Marketing Manager | [email protected] Alex Baker, Art Director | [email protected] 206-323-1860 | 2832 Broadway E | Seattle, WA 98102