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MEDIA PLANNER 2021 Publishersweekly.Com Get In. Stand Out. MEDIA PLANNER 2021 PublishersWeekly.com CHILDREN’S STARRED REVIEWS ANNUAL 84,000,000 Web Ad Impressions Yearly 32,000,000 We Web Page Views Yearly 14,500,000 Wrote Opened Emails Yearly the 14,000,000 Unique Visitors Yearly BOOK 1,150,000 on Social Followers 1,000,000 Publishing Print Copies Publishers Weekly The Most Powerful Brand in the Business With nearly 150 years of history as a pioneer & leader, PW today is a global publication providing unparalleled reach to an ardent audience of industry professionals and devoted consumers around the globe. 9,000 Yearly Reviews 51 24/7 Breaking News Issues Influential Announcements Special School & Library Coverage 15 U.S. & International Trade Show Coverage Special Supplements Exclusive Author Interviews 68K Retail News & Bestsellers Lists Original Research & Industry-Wide Print & Digital Readers Surveys Audience 2%—Agents & Rights Professionals 1% 2%—Public Wholesalers/ Relations/Media Distributors 25% Librarians 44% Book Buyers & Booksellers 25% 1.15M Publishers Followers PW Show Daily The World Within Reach The consummate guide to all leading international trade shows, Show Dailies are unique opportunities to optimize your investment and stand out in a crowded marketplace. Distributed on-site throughout each venue, Show Dailies are the most potent tool for increasing visibility, driving traffic and boosting sales on the spot. And awareness extends far beyond a single event with supplements circulated to PW’s loyal print and digital readership of 68K, ensuring you never get lost in the crowd. Bologna MARCH 26, 2018 VISIT PW AT HALL 26 B38 Big, Bold Moves London Book Fair The Bologna Children’s Book Fair is updating its facilities and reaching out to new audiences, including, for the March 10–12 first time, booksellers BY ED NAWOTKA This year’s Bologna Children’s Book Fair has a different look for the 1,300 exhibitors and other industry members expected for the 2018 event. The biggest change is the new construction to the fairgrounds. As part of the process halls 29 and 30 have been dismantled, and the exhibitors who usually exhibit there have been moved to halls 21, 22, and 32. “It was a challenge to move everyone, largely because the shape of the halls is different,” says Elena Pasoli, group product manager of the fair. “But it is only for one year.” She notes that halls 29 and 30 will reopen next year, which Silvana Sola, curator of the Children’s Books on Art project will again require another move. “It is a challenge for some and professor of history of illustration at Istituto Superiore publishers, but we really think they are going to love the per le Industrie Artistiche in Urbino, Italy; and others. new halls when they see them.” “One of the highlights for me this year will be the oppor- The construction is likely a minor inconvenience in what tunity for the fair to mark the 65th anniversary of the New looks to be an engaging program of conferences, exhibitions, York TimesFrankfurt Illustrated Chil- award ceremonies, and events. New this year is the inau- dren’s Books of the Year,” Bologna Children’s gural European Children’s Bookstores Conference, which Pasoli says. The event will be INSIDE: will be held on Thursday and is expected to draw more celebrated with a speech by than 100 booksellers from across the Continent and the children’s book historian U.K. Featured speakers include Julia Eccleshare, former Leonard Marcus, as well as a TREND WATCH children’s book editor at the Guardian, and Thierry Magnier, pair of panels—one dedi- 4 publisher and president of the GroupeWEDNESDAY Jeunesse of Syndicat 11 OCTOBERcated to editors 2017 and art VISIT PW AND BOOKBRUNCH AT HALL 6.0 STAND D42 National de l’Édition in France. “We want to create a space directors, and another to Book Fair at the fair where booksellers are welcome, and our intention illustrators—hosted by THE NEED FOR is, in the future, to extend this to include all international Maria Russo, children’s TRANSLATIONS 20 booksellers,” Pasoli says. books editor of the New Other new events include a half-dayPRH conference coveringCEO York Dohle Times. highlights resilience audiobook publishing, with representatives from Audible, As always, exhibitions of Penguin Random House CEO co-existence” of the print andDIVERSITY India, along with Brazil–which the Audio Publishers Association, Disney, and Storytel, books and illustrations are Markus Dohle, addressing the digital markets. Overall the QUESTIONSalso has a large, young22 among others. Another half day of panelopening discussions press conference will of highlightsmarkets of thishave year’s stabilized, event. with population–are our most March 30–April 2 be devoted to children’s books aboutthis art, year’s architecture, Frankfurt and Book One pavilion,print accounting situated for 80% of important emerging markets.” design, featuring Steven Guarnaccia, illustrator and pro- between halls 21 and 22, Fair, highlighted the stability sales and digital 20%. “Who LICENSINGDohle acknowledged that fessor at Parsons School of Design; Allyn Johnston, v-p features more than 200 of the global book publishing would have predicted this fiveIN EUROPEseveral challenges remained for and publisher of Beach Lane Books atbusiness Simon and & Schuster;underscored worksyears originally ago?” Dohle displayed asked books and publishing,24 not the positive signs for the future, Looking forward, he pointed least of which was discovery. despite increasingly divisive to the increase in global literacy “There are 50 million books political and challenging and a boom in children’s and available from Amazon,” he financial situations facing young adult book sales over the said, acknowledging the The viability of the book nations around the world, past decade as developments growing importance of self- business resided not only on writes Ed Nawotka. likey to lead to future growth publishing as an avenue for growth markets, but on an “Book markets have seen for publishers, and for Penguin authors. “Yet, while we are increasing appetite for story, growth in most countries, Random House specifically. growing in titles, we are still as well as on its role as slow, but continuous growth,” “India has a young population thirsty for the next great story.” promoter of free speech. Dohle said, noting that some of 1.3 billion people with 10% Publishers, he went on to say, “Penguin Random House emerging markets had seen of them speaking English,” had a key role to play as invests $750 million in new “double-digit” growth. One Dohle said. “That is twice the curators of content. “Publishers stories each year,” he said. contributing factor was the population of the UK, making stand for quality and perfect “We have a position to play in re-invigoration of the print India the second largest English each product before it makes the future discourse about market and the now “healthy book market in the world. it to the market,” he said. politics and society.” BookExpo Andrew Wylie–no fan of global publishing In his opening keynote at the “Readers want to experience different perspectives, because Wylie said he found it Frankfurt Book Fair’s pre- what they do not know,” Wylie that’s the way the world is. advantageous for publishers conference, The Markets, told attendees. “The publisher’s This is the human condition.” to be able to offer rights in SHOW International literary agent value,” he added, “lives in the But while a supporter of other territories, and called Andrew Wylie gave a strong backlist, the exquisite reflection publishing global voices, “the HarperCollins model” May 28–29 defense of diversity in literature, over time of the different ways Wylie made it clear he was not bewildering. and the importance of hearing of seeing the familiar.” fan of HarperCollins’ global DAILY from international voices, Noting the rise of nationalistBOOKCONSunday, publishing June strategy. 3, In2018 a short especially at a time when movements, and a “disjointed” Q&A session, he was asked INSIDE: nationalist movements are political reality facing the whether such efforts to publish 7-FIGURE DEALS growing around the globe, world, Wylie suggested that authors globally through BIG DEALS ON writes Andrew Albanese. reality would win out. “I think divisions in other territories EVE OF FAIR that autocrats and autocratic was good for authors. 3 societies are doomed to fail. “I don’t know, I find the Why? Because the desire whole thing pretty amusing, BUZZ politically to enforce a single frankly,” Wylie said, focusing THRILLER view of the world is inevitably on HarperCollins. BEAUTIFUL BAD 4 destined to run afoul of the fact “It’s kind of saying we’re that a diversity of views is what going to take this author off FRANKFURT we have. People want more. the table, globally. I’m BRIEFCASE They want to travel locally and tempted to say who cares,” he HOT TITLES 6 •globally, andEvents to encounter said, beginning to chuckle. BookCon • Author Signings May 30–31 • New Titles • Product Demos Frankfurt Book Fair • Rights & Licensing October 14–18 bookcon2018_SD2_053018_1425.indd 1 5/30/18 2:29 PM PublishersWeekly.com Always On PublishersWeekly.com provides continuous access to millions of monthly readers whenever and wherever they plug in. Tap the potential of this powerful resource to connect, influence and create top-of-mind awareness with a global audience on the go. PW.COM MOBILE USERS Monthly Page Monthly Page 2.7M Views 480K Views Monthly Unique Average Mobile Banner 1.2M Visitors .66% Click-Through Rate North 71% America 59.3% 40.7% 29% Female Male Europe, Asia & Australia 65+ AGE 55-64 45-54 35-44 25-34 18-24 0% 10% 15% 20% 25% 30% Leading Targeted E-Newsletters Go Direct.
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