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Advertising Opportunities for Your Book

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Advertising Opportunities for Your Book ADVERTISING OPPORTUNITIES FOR YOUR BOOK Thank you for downloading this ad package. If you didn’t receive this via download, you can visit the ad page at https://gosparkpoint.com/buyads. It’s important that authors understand there are no tried-and-true advertising routes we can directly recommend. In general, advertising can be a gamble and requires some experimentation. Each book is unique, and we created this advertising packet to be all encompassing; a springboard for you as the author to explore the options more thoroughly on your end. Questions should either be researched on the advertising websites, and if not found, directed to the contacts provided here. If you feel that you can’t execute these options as DIY, and you want to work with SparkPoint to handle an ad package for you, please reach out to [email protected] for pricing and info. Please note that SparkPoint Studio is available to create your ads for you for $100. We ask that you submit payment on the website, and then email [email protected] the following information: —The book and author name as you’d like it on the ad —Any potential blurb you want in the ad (not to exceed 20 words total) —We already have your cover—so don’t worry about sending that! —The design specs as provided to you by the outlet where you are buying ad space Important: Design turn-around starts at two weeks (14 days), but may be longer, so please give us as much lead time as possible and keep that in mind when arranging when your ad will run. Once finished, we’ll send you two options for you to choose between. At that time you can submit one round of content corrections for that design per your $100 fee. We cannot rush any ads. Please note that we’re extending our publisher discount to you for all of the ads, so you’re automatically getting a lower rate, and the $100 design fee is on top of what you will be billed for the advertising space (either through us or through the publication if you advertise directly). AMAZON MARKETING SERVICES (AMS) Target Amazon’s more than 300 million active users to drive more sales. Using ads, you can promote titles alongside similar books and authors, feature new releases to drive sales as soon as they publish, run continuous backlist campaigns, and target readers by keyword or genre interest. These adds run in places like the “sponsored products related to this item” on a book’s page, or in the right- hand margins of the webpage. WHO TO CONTACT TO PLACE THESE ADS: [email protected] You can only access Amazon Marketing Services through your publisher. We will submit these ads on your behalf and will need the following information sent to [email protected]: 1. The time frame for your ad (from Date A to Date B). 2. Your daily budget (how much you want to spend per day). 3. Your click budget (how much you want to pay per click). 4. Your list of keywords (you can send as many keywords as you want. If you have over 10, please email [email protected] and ask for Amazon’s keyword template, which allows you to submit as many keywords as you want). 5. The “match type” for each keyword (meaning you have to designate each one as Exact, Phrase, or Broad) 6. An optional tagline which can run on your ad which should be no longer than 15 words. (An example might be: “Award-winning novel about addiction and recovery.”) To get started, sign in at ams.amazon.com Click on the “Advertising” icon Click “Create a campaign” FAQ (best practices, success stories, optimization guides, etc.): https://ams.amazon.com/faq Note from Brooke This is a new advertising option we don’t have too much experience with to date. We will be charging you back for whatever Amazon charges us. Please be prepared to lose what you put in. It seems that this is a very hit or miss program, though you only get charged when customers click. We ask that you do a first campaign with a modest budget and maybe a few-day-long campaign window, and then expand if and when you have success with a first effort. INGRAM The largest wholesaler in the world also publishes monthly, bimonthly, seasonal, and annual catalogs dedicated to children’s, Christian, biography/history, children’s holiday, graphic novels/ comics, mind, body & spirit, adult holiday, technical reference, travel, regional focus, K-12 resource, and Catholic. Ingram Marketing/Advertising Guide (details catalogs, seasonal deadlines, rates, and more): https://indd.adobe.com/view/c99d0f60-94d3-4610-b912-72eee59e8b06 WHO TO CONTACT TO PLACE THESE ADS: Andrew Soto, [email protected] PRINT: Advance catalog (monthly, circ. 7k retailers/librarians; digital circ. 29k): Flagship ordering catalog, promotes best titles in hardcover and trade. Multiple options for ads, ranging from $300- $1,850 (designed by publisher) with the exception of super annotations. B&W: 1/2 page - $1,100 | 1/4 page - $660 Color: page 1 - $4,620 | Page 2-7- $4,400 Bimonthly and annual catalogs based on genre/season, including sci-fi/fantasy (Aug), cooking/ entertainment (Sept), New Year, New York (Nov), and mystery/suspense/true crime (Dec). Prices vary, with full-color feature spaces designed by Ingram at a cost of $300. Bio/History flyer (annual in Nov. issue, 7k circ): Released with November print issue of Advance catalog. Ideal for memoirs. Per title, full color: $330, online ad included. DIGITAL/ONLINE NEWSLETTERS: Easy Reads (digital circ. 7.5k): A digital galley program that promotes new or forthcoming titles through a social reading experience to booksellers and librarians. Ideal for top titles with good publicity so far. Rates start at $330/monthly mailing, and $660/standalone mailing. Ads are designed by Ingram. Indie Wire Newsletter (monthly dig. circ. 5.5k+) highlights the best trade-friendly titles from Ingram, each issue featuring a theme. Single title spotlight: $1,650 Reading Group e-flyers(quarterly, circ. 25k retail and library subscribers): ideal for titles with national publicity and promotion, particularly historical fiction.Author/publisher can add reading group questions. Per title, full color: $330 #TheLibraryLife (monthly 14k+ subscribers): a great opportunity to reach libraries, highlighting new titles and news from Ingram Library Services. Single Title Spotlight Ad: $2,200 Bio/History eFlyer (annual, 29k subscribers): Released with November print issue of Advance catalog. Ideal for memoirs. Per title, full color: $330, print ad included. Bookstore Shopper Ad Package: An ad that appears in mobile apps (NY Times, USA Today, E! Online, Huffington Post, People, Words With Friends, MyFitnessPal, Wattpad, etc.) to readers who are currently inside bookstores (B&N, indie bookstores, Books-a-Million, Hudson News, and Costco). Ideal for authors on book tours. Per 15k impressions: $550, per 35k impressions: $1,100. Emerging Partnership between Ingram Marketing Services and Adbiblio Digital Ingram Marketing Services has partnered with Adbiblio, a company that delivers consumer- facing online ads with audience curation for books and book publishers on sites like People, Forbes, NPR, The New York Times, Rolling Stone, The Washington Post and more. Native Ad Package Options: In-Feed Ads. A Native Ad mimics the style and format of organic posts on websites, letting your book ad blend in seamlessly with the content around it. GENRES include: Business, Economics, Fiction, Literary, Lifestyle, Juvenile Science, Technology, Health, Expression, Memoir/Biography. Per 20k impressions - $500 | Per 50k impressions - $1000 Ingram Bookstore Shopper Options: Mobile Proximity Ads. An ad that appears in mobile apps (NY Times, USA Today, E! Online, Huffington Post, People, Words With Friends, MyFitnessPal, Wattpad, etc.) to readers who are currently inside bookstores (B&N, indie bookstores, Books-a- Million, Hudson News, and Costco). Ideal for authors on book tours. Per 15k impressions: $500, per 35k impressions: $1,000 Precision Curated Ads: Custom Targeted Ads: Each plan includes premium audience and site targeting tailored to your specific campaign. A custom ad could include: Demographic targeting; Niche genre, interests and traits targeting; Lexicon Keyword targeting; Parallel Genre Targeting; Real-time location-based proximity targeting; Geographical regional targeting. $1500 for niche targeting (ad design included) Note from Brooke Ingram is the largest wholesaler in the world, and also our distributor, as you know. The value of advertising through Ingram is getting your book in front of industry folks—mainly booksellers and librarians, but also our sales force, people who hold a fair amount of sway with said players. I recommend advertising with Ingram if you are efforting toward more visibility across a wide swath of the industry. FULL PAGE AD HALF PAGE AD SERIES EXAMPLE QUARTER AD NATIVE ADS BAKER & TAYLOR Baker & Taylor is a good advertising option for those hoping to get more attention from the library market and independent booksellers. The print and online catalogs promote new and forthcoming adult titles, with monthly and seasonal version dedicated to business, military, gifts, home, travel, spiritual, and more. Product Marketing Guide: http://editiondigital.net/publication/?i=453923 WHO TO CONTACT TO PLACE THESE ADS: Michelle Fisher: [email protected] PRINT: Forecast monthly publication (circ. 17k librarians and 4k retailers): Ideal for readers 18 and older, with a section for every genre. B&W Half page: $1,320 Super Annotations: Feature 75-word description and jacket image in B&T catalog per genre. Rate: $385 DIGITAL/ONLINE: 10+ seasonal, genre-centered catalogs (circ. Each avgs 35k librarians/15k retailers) B&W half page – rates start at $1,100, depending on catalog Gift Book Alert (annual holiday catalog, 15k subscribers): Half page – $1,450 Cats Meow (10x/yr, circ.
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