MEDIA PLANNER
2015 THE INTERNATIONAL NEWS AND REVIEWS SOURCE FOR BOOKSELLING AND PUBLISHING
PUBLISHERS WEEKLY MAGAZINE International Supplements Religion Updates Announcements Issues Best Books of the Year Starred Reviews Issues Since 1872, Publishers Weekly has PW SELECT MONTHLY been the authoritative source for book news and reviews, connecting SHOW DAILIES London Book Fair publishers, booksellers, agents, authors Book Expo America (BEA) and librarians. Frankfurt Book Fair ONLINE Print, digital, online, live, broadcast, Online Advertising PublishersWeekly.com social, mobile—Publishers Weekly e-Newsletters reaches far and wide, on media JobZone platforms tailored to its growing Online Broadcast Podcasts audience. Publishers Weekly Radio PWtv From Beijing to Bologna, Sharjah to San Online Sponsored Content Dedicated E-blasts Diego, Moscow to Madrid, New York Dedicated Newsletters to London to Frankfurt and beyond, Podcasts Webcasts Publishers Weekly embraces the world MOBILE of books. EVENTS Discussion Series Trade Shows Special Events Conferences AUDIENCE
• Public Independent • • School Chain • • College/University Specialty • • Museum Big Box • • Local and State Department • Independent Specialized Librarians Booksellers
• Publishers Consumers • • Distributors Publishing Book Educators • • Agents Professionals Lovers Members of the Media • • Rights Buyers Writers and Authors • • Book Manufacturers • Industry Associations • International Communities
PW is the #1 preferred news and reviews source for ALA librarians. —Publishers Weekly Survey Result, ALA Annual, 2013 “We use Children’s Announcements issues for ordering purposes here in our library system. It’s the most comprehensive list of forthcoming children’s books that I have ever seen. There is usually an argument as to who gets to read it first!”
—Rhonda Guenther, Clermont County Public Library
80% of ALA librarians say PW is the #1 source for PW reviews influence their discovery of new titles by purchasing decisions. booksellers. —Publishers Weekly —Bridge Publications, Inc., Survey Result, ALA Midwinter, 2014 Trade Questionnaire, BEA, 2013 “We are always checking your “In my opinion, the book reviews in PW are the best available, and PW is the best book lists to keep our patrons current.” industry publication out there.” —Marcia Till, Library Technical Assistant —Tom Witt Crystal Lakes Public Library Palmer School of Library and Information Science REACH_2015_Layout 1 1/13/15 3:24 PM Page 1
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Subscribers Readership Publishers Weekly Magazine 16,000* 68,000* Religion Update/AAR-SBL Preview Bonus Distribution at AAR/SBL 11,500 Announcements Issues Bonus Newsstand Distribution 5,000 Best Books of the Year Bonus Newsstand Distribution 5,000 Starred Reviews Issues Bonus Newsstand Distribution 5,000 PW Select Monthly 16,000* 68,000*
Show Dailies Print Run London Book Fair 15,000 (3-day Distribution Total) Book E xpo America (BEA) 28,000 (3-day Distribution Total) Frankfurt Book Fair 15,000 (3-day Distribution Total)
ONLINE Online Advertising Uniques/Year Page Views/Month Page Views/Year PublishersWeekly.com 8.6 million* 1.9 million* 24.4 million* Consumer Traffic (Non-trade) 750,000*** 9 million*** JobZone 396,000
e-Newsletters Opt-in Subscribers** e-Newsletters Opt-in Subscribers** PW Daily 38,000 Religion BookLine 13,500 Children’s Bookshelf 30,000 Comics World 15,000 PW Tip Sheet 62,000 The BookLife Report 9,000 Cooking the Books 26,500 Book It! 6,600 Global Rights Report 100,000
SOCIAL MEDIA Likes & Followers SOCIAL MEDIA Likes & Followers Facebook 60,000 Pinterest 42,000 Twitter 500,000 Google+ 1,650 LinkedIn 5,500 Tumblr 14,000
MOBILE Visits/Year*** Page Views/Month*** Page Views/Year*** iOS and Android 3.9 million 374,000 4.4 million PW Newsstand Downloads 200,000
*ESP and GTxcel auditing **Mail Chimp ***Google Analytics PUBLISHERS WEEKLY MAGAZINE
Publishers Weekly is the international news source for the bookselling and book publishing industry. Founded in 1872 and published continuously since then, the weekly magazine reviews 9,000+ books each year, as well as e-books, apps and audiobooks, in addition to featuring author interviews and news and analysis about the world of publishing. “The industry bible.” REVIEWS —The Guardian • The most trusted prepublication book reviews for fiction, nonfiction and children’s titles • Highly coveted PW starred reviews Spring & Fall Announcements • Canadian prepublication book reviews Issues: Adult, Children’s, Religion, Audio BESTSELLERS LISTS • Weekly bestsellers lists, powered by Nielsen BookScan, covering Adult Hardcovers, Adult Paperbacks, Children’s and Audiobooks.
FEATURES AND NEWS • In-depth editorial features and analyses • Breaking news coverage • Author profiles and interviews • Trade show previews: comprehensive guides to the most exciting publishing trade shows worldwide
PW Quarterly Religion Updates • Annual industry salary survey and other special reports • Editorial columns from influential voices in world of libraries, education and more
HIGHLY ANTICIPATED ISSUES OF THE YEAR
Best Books, Starred Reviews, PW Publishing Person of the Year International and Regional Supplements
PW Select Magazine PW SELECT MAGAZINE
PW Select is the leading monthly magazine about self-publishing, backed with the integrity and trust of Publishers Weekly. PW Select, which is bound within Publishers Weekly and has a companion standalone digital version, serves writers, independent authors and the businesses they rely on. Online, PW Select is now part of , a new website community from PW that provides self-published authors an array of services and resources. Advertise in PW Select… Reach avid book lovers, self-published authors and writers aspiring to self-publish. Promote your services—editorial, publicity, distribution, promotions, design. Get unparalleled marketing outreach and bonus distribution to uPubU and the Self-Publishing Book Expo. Reap the benefit of exceptional partnerships
ISSUE RESERVE MATERIALS with the leading e-book conversion platforms, Jan 19 1/5 1/8 including Kobo and Smashwords, and take 2015 Preview advantage of industry associations with Feb 23 2/9 2/12 , BookWorks and others. Romance Mar 23 3/9 3/12 Poetry April 27 4/13 4/16 Memoir/Autobiography What is PW Select? May 25 5/11 5/14 uPublishU Show Guide June 29 6/15 6/18 • The leading tool for discoverability Audiobooks July 27 7/13 7/16 • The essential self-publishing Kids/YA Aug 24 8/10 8/13 resource Cookbooks Sept 28 9/14 9/17 • The most comprehensive Marketing/Social Oct 26 10/12 10/15 buyer’s guide Self-Pub Book Expo Guide/Preview Nov 23 11/9 11/12 Photo/Illustrated Books Dec 21 12/7 12/10 Distribution and Printing EDITORIAL CALENDAR 2015
RESERVATIONS MATERIALS RESERVATIONS MATERIALS JAN 5 12/17 12/29 Audio News Top 10 Stories of 2014 Check It Out with Mike Kelley Gift Books/ Sidelines Publishing in India Supplement 2/23 2/26 Check It Out with Mike Kelley MAR 16 3/4 3/9
JAN 12 12/29 1/5 MARCH Sports Books for Spring
JANUARY 2014’s Bestsellers 2014 Facts & Figures First Fiction P&L with Brian Kenney Common Core Column M.F.A. Update Supplement 3/2 3/5 Audio News JAN 19 1/7 1/12 MAR 23 3/11 3/16 Comics - Manga Spring Travel Home Improvements P&L with Brian Kenney PW Select: Poetry 3/9 3/12 PW Select: 2015 Preview 1/5 1/8 JAN 26 1/12 1/15 MAR 30 3/18 3/23 London Book Fair Preview Spring Adult Announcements London, April 14 - 16 The Column by Peter Brantley Mysteries & Thrillers Audio Bestsellers FEB 2 1/21 1/26 The Column by Peter Brantley Spring Audio Announcements Regional Spotlight 3/16 3/19 Check It Out with Mike Kelley Supplement: SF ABA Win ter Institute 10 Preview 1/19 1/22 Supplement 10th Anniv APRIL 6 3/25 3/30 February 9 – 11, Asheville, NC Poetry FEB 9 1/28 2/2 Earth Day Books
FEBRUARY Retirement Middle East
APRIL Check It Out with Mike Kelley Publishing in China Supplement 3/23 3/26 FEB 16 2/2 2/5 Spring Children’s Announcements APRIL 13 4/1 4/6 P&L with Brian Kenney Art & Photography Audio News FEB 23 2/11 2/16 Common Core Column Parenting Books in Spanish Supplement 3/30 4/2 Digital Solutions 1 The Column by Peter Brantley London Show Daily April 14 - 16 3/20 3/27 PW Select: Romance 2/9 2/12 APRIL 20 4/8 4/13 MAR 2 2/18 2/23 Inspirational Books Cookbooks Digital Solutions in Publishing II Check It Out with Mike Kelley Religion Update I APRIL 27 4/15 4/20 Spring Religion Announcements 2/16 2/19 Audio Feature MARCH Health MAR 9 2/25 3/2 Audio Bestsellers Fastest-Growing Small Publishers The Column by Peter Brantley Bologna Book Fair Preview PW Select: Memoir/ Bologna, March 30 – April 2 Autobiography 4/13 4/16 EDITORIAL CALENDAR 2015
RESERVATIONS MATERIALS RESERVATIONS MATERIALS MAY 4 4/20 4/23 JULY 6 6/22 6/29 PRE-BEA Issue New York, May 27 - 31 Fall Audio Announcements Check It Out with Mike Kelley Global Ranking of Publishers MAY
JULY Check It Out with Mike Kelley MAY 11 4/27 5/4 Business JULY 13 6/29 7/6 Audio News War and Military YA Feature Distribution True Crime Audio News Common Core Column MAY 18 5/4 5/11 LGBT Books JULY 20 7/6 7/9 P&L with Brain Kenney Children’s Fall Announcements Religion Update II 5/4 5/7 P&L With Brian Kenney MAY 25 5/11 5/18 JULY 27 7/13 7/20 Diversity in Publishing New Adult PW Select: UpubU Show Guide/ 5/11 5/14 Audio Bestseller Preview The Column by Peter Brantley PW Select—Kids/YA 7/13 7/16 BEA & BookCon Show Daily, 4/27 5/4 May 27 – 31 AUG 3 7/20 7/27 Hobbies & Crafts JUNE 1 5/18 5/25 Check It Out with Mike Kelley Fall Religion Announcements Check It Out with Mike Kelley AUG 10 7/27 8/3
JUNE Guide to Regional Trade Shows AUGUST JUNE 8 5/25 6/1 Digital Solutions III Reference/Guide Books Audio News Romance Common Core Column Audio News Publishing in Hong Kong Supp 7/27 7/30 Common Core Column AUG 17 8/3 8/10 JUNE 15 6/1 6/8 Cookbooks ALA Annual Expo Preview P&L with Brian Kenney San Francisco, June 25 - 30 Comics in Libraries AUG 24 8/10 8/17 First Fiction Indie Publishers Sleepers P&L with Brian Kenney Fall Travel Audio Bestseller JUNE 22 6/8 6/11 PW Select: Cookbooks 8/10 8/13 Fall Adult Announcements: Overview of the Season The Column by Peter Brantley AUG 31 8/17 8/24 Salary Survey JUNE 29 6/15 6/22 Institutional / Diversity in Hi/Lo San Diego Comic-Con Preview Audio News San Diego, July 9 - 12 The Column by Peter Brantl ey Children’s Flying Starts Audio Bestseller PW Select: Audiobooks 6/15 6/18 EDITORIAL CALENDAR 2015
RESERVATIONS MATERIALS NOV 2 10/19 10/26 SEPT 7 8/24 8/31 PW’s Best Books of the Year Music Books Check It Out with Mike Kelley Check It Out with Mike Kelley Books in Spanish Supplement 10/19 10/22 Regional Spotlight Supplement: NYC 8/24 8/27 NOV 9 10/26 11/2 Diet and Fitness SEPT 14 8/31 9/7 Printing and Paper Mind, Body & Spirit Children’s Reviews: Christmas and Hanukkah Books NOVEMBER NOV 10 10/19 10/26
SEPTEMBER Children’s Starred Review Issue SEPT 21 9/7 9/14 Gaming and Strategy Guides NOV 16 11/2 11/9 P&L with Brian Kenney Romance Canadian Publishing Supplement 9/7 9/10 P&L with Brian Kenney SEPT 28 9/14 9/21 NOV 17 11/2 11/9 Frankfurt Preview Issue Adult Starred Reviews 10/26 10/30 Frankfurt, October 14 - 18 The Column by Peter Brantley NOV 23 11/9 11/16 PW Select Marketing/Social 9/14 9/17 Mysteri es OCT 5 9/21 9/28 The Column by Peter Brantley SF/Fantasy Publishing Institutes Check It Out with Mike Kelley PW Select: Photo/Illustrated Books 11/9 11/12 Religion Update III: Scholarly 9/21 9/24 and AAR/SBL Preview NOV 30 11/16 11/23 African-American Publishing OCT 12 9/28 10/5 Tech Books YA Feature OCTOBER Audio News DEC 7 11/23 11/30 Common Core Column PW Publishing Person of the Year ALA Midwinter Preview Frankfurt Show Daily Oct 14-18 9/28 10/5 Check It Out with Mike Kelley Audio News OCT 19 10/5 10/12 Self-Help/Bullying DEC 14 11/30 12/7 P&L with Brian Kenney 2016 Spring Adult Announcements M.F.A. Update Supplement 10/5 10/8 Personal Finance
DECEMBER Digital Solutions IV OCT 26 10/12 10/19 The Column by Peter Brantley Illustrated Gift Books Audio Bestseller DEC 21 12/7 12/14 PW Select Self-Pub Book Expo Guide/Pre view Children’s Flying Starts Spotlight on Arab Publishing 10/12 10/15 P&L with Brian Kenney Supplement Audio Bestseller PW Select: Distribution and Printing 12/7 12/10
RESERVATIONS MATERIALS ONLINE ADVERTISING PublishersWeekly.com {8.6 million* yearly unique visitors rely on PublishersWeekly.com} WEBSITE PublishersWeekly.com Expands Your and * Consumer Reach 24.4 million yearly LEADERBOARD Sales Opportunities page views I 750,000 unique visits per month by a non-trade audience I 5% access “Buy This Book” PW Digital Audience Overview*** I 29%/71%: male/female I 70%: ages 18-54 I 54%: earn more than $50,000/year 23% I 81%: college graduate 33% growth in growth ** *** QuantCast total visitors in page POP-UP BOX PublishersWeekly.com’s ** robust content includes: views • Continuous news updates, X reviews and original editorial content • 8 different podcast series 41% growth • PW Radio and PWtv broadcasts • PW live webcasts in unique SKYSCRAPER • 200,000+ archived reviews visitors** database BOOM BOX • Bestsellers lists • Author interviews • Groundbreaking editorial features SLIDER • Buy buttons on reviewed titles Target your audience and magnify your message with five distinct banner advertising options on PublishersWeekly.com.
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ABA Winter Institute 10 San Diego Comic Con BEA Bologna Book Fair AAR/SBL Frankfurt Book Fair ALA Midwinter SXSW ALA Annual NY Comic Con Guadalajara Book Fair London Book Fair uPubU Self-Publishing Book Expo 2015 DIGITAL ADVERTISING SPECIFICATIONS
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