The 4K Business Through the Value Chain René Lambers Principal Consultant
The 4K business through the value chain René Lambers Principal Consultant Building a Better Connected World www.huawei.com Topics • The video value chain • The effect of 4K • 4K service releases • Take away’s Building a Better Connected World www.huawei.com Video value chain Content creation Content Platform Distribution Access Devices Aggregation / aggregation UI share 50% 10% 15% 10% 15% (estimate) Content Bundling branding Head-end, encoders Outlet channels to Access network STB, Android & iOS User interface production, actual and pricing of content SI, provisioning, push packaged DSL, fiber, LTE, HFC, devices through which making of new for consumer billing content DVB-C/T, OTT, 4G Mobile terminals and consumers obtain description content AD insert, data Network capacity for eMBMS tablets content mining, CRM wholesale or retail Smart TV App store SD, HD, 4K, 8K CDN Film studios Broadcasters Infrastructure vendors Telco’s Telco’s Device vendors Telco’s TV producers TV stations MSO’s MSO’s MSO’s Sport Leagues ISP’s players Warner Bros, BBC, RTL, BSkyB, E///, Arris, Huawei, Astra, Orange, Free, Swisscom, BT, Cisco, Intel, Huawei, AT&T, Belgacom, T- Universal, FOX, Springer, Cisco, VMX, Rovi, T-Home, Time UPC/Ziggo, KPN, Broadcom, Arris, Home, KPN, Buena Vista, Pixar, Harmonic, ZTE, Warner, O2, Canal+, AT&T, Verizon, Samsung, LG, Sony, TeliaSonera, Telenor, Endemol, FIFA, Nagra, SeaChange, TeliaSonera, Telenet, Telecom Italia, Apple, HTC, Pace, Telefonica, UPC, examples UEFA Agama Telenor, Vodafone Telefonica, Telenor, ADC, ZTE, Nintendo, Yahoo, Ebay, Amazon, TeliaSonera, Microsoft Vodafone Deutsche Telekom YouTube (UGC), Al Netflix, Hulu+, Zattoo, Akamai/Octoshape, Google (US) Roku, Tivo/DS, Apple, Facebook, Whatsapp, Jazeera, 3D Pixar Amazon TV, Vudu, Limelight, Amazon Amazon Fire, Nexus iTunes, Spotify, DailyMotion, Magine YouTube, GooglePlay, new entrants Twitter, AndroidTV Page 3 HUAWEI TECHNOLOGIES CO., LTD.
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