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Listener Online Engagement with BBC Radio Programming

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Listener Online Engagement with BBC Radio Programming Listener online engagement with BBC Radio programming Tristan Ferne, BBC Audio & Music Interactive Tim Wall and Andrew Dubber, Birmingham City University Lyn Thomas and Maria Lambrianidou, London Metropolitan University Matt Hills and Amy Luther, Cardiff University Bethany Klein, University of Leeds This collaborative research project was funded through the AHRC/BBC Knowledge Exchange Programme’s pilot funding call. The aim of the Arts and Humanities Research Council/BBC KEP is to develop a long-term strategic partnership bringing together the arts and humanities research community with BBC staff to enable co- funded knowledge exchange and collaborative research and development. The benefits from the outcomes and outputs of these projects should be of equal significance to both partners. 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The project was jointly funded by the BBC and the Arts & Humanities Research Council (AHRC) in an initiative aiming to enable collaborative arts and humanities research between the BBC and universities in the UK. Overall this is a study of the online behaviours and cultures of listeners and fans of BBC radio but it consists of four distinct yet connected case studies; interactivity on the BBC Radio messageboards, the off-bbc.co.uk activity of fans of Terry Wogan, online fan cultures around the Archers and, finally, how the BBC serves specialist music fans and the relationship between online and broadcast media. But first, some background. At the beginning of 2007 the BBC's Innovation Culture team sent out a Call for Proposals for collaborative projects between the BBC and arts and humanities departments. I had just read Henry Jenkin's Convergence Culture (New York University Press, 2006) and had become interested in how fans of TV and radio programmes, but BBC Radio in particular, use the internet to interact around programmes; potentially extending and enhancing their experience of the medium. Lots of interesting fan behaviours occur where
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