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Chinatown Revitalization Plan for the City of Salinas

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Chinatown Revitalization Plan for the City of Salinas September 29, 2016 | Proposal for Services Chinatown Revitalization Plan for the City of Salinas September 29, 2016 Proposal for Services Submitted By: PlaceWorks 1625 Shattuck Avenue, Suite 300 Berkeley, California 94709 510.848.3815 510.848.4315 (f) Chinatown Revitalization Plan for the City of Salinas In Association With: Kasavan Architects BAE Urban Economics Urban Initiatives ORANGE COUNTY • NORTHERN CALIFORNIA • LOS ANGELES • INLAND EMPIRE • SAN DIEGO www.placeworks.com TABLE OF CONTENTS A. LETTER OF INTRODUCTION 1 B. EXECUTIVE SUMMARY 3 C. LEAD PROJECT CONTACT 7 D. PROJECT TEAM 9 Figure 1: Organization Chart 10 E. FIRM EXPERIENCE & QUALIFICATIONS 17 F. SCOPE OF WORK 27 Table 1: Work Program Summary 28 G. BUDGET ESTIMATE 39 Table 2: Cost Estimate 41 H. PROJECT SCHEDULE 43 Figure 2: Project Schedule 45 I. GENERAL CONTRACT REQUIREMENTS 47 TABLE OF CONTENTS APPENDIX Resumes Sample Invoice Insurance Coverage Summary Signed Addendum TABLE OF CONTENTS A. LETTER OF INTRODUCTION Anastacia Wyatt, Planning Manager City of Salinas, Community Development Department 65 West Alisal Street, 2nd Floor Salinas CA 93901 Re: Proposal to Prepare the Chinatown Revitalization Plan Dear Anastacia: Please accept the attached submittal as PlaceWorks’ proposal to prepare the Chinatown Revitalization Plan for the City of Salinas. We are excited about the opportunity to help lead this effort to help Chinatown take a step towards a better future for this historically disadvantaged area. As requested, our proposal for services includes extensive stake‐ holder and community engagement, economic analysis, land use concept recommenda‐ tions including design guidelines and development standards, and a focused implementa‐ tion plan with recommended actions for Chinatown’s key issues. We have assembled a very strong team to take on this project: PlaceWorks will serve as the prime consultant and will manage the overall process. We will also focus on community outreach, stakeholder engagement, circulation planning, urban design, and land use planning. We have extensive experience working on projects similar to the Chinatown Revitalization Plan that involve engaging multilingual communi‐ ties in disadvantaged or neglected areas of similar cities. Our approach includes reaching out to community‐based organizations and utilizing them to perform outreach to various targeted populations groups in order to ensure broad community involvement in the planning process. Our internal team also includes members with expertise in active transportation planning, traffic, landscape design, and community health. The Place‐ Works team will cohesively address Chinatown’s broad range of issues. Kasavan Architects is a long‐time local business in Salinas and will advise the team on architectural issues on the project. They will provide local knowledge of key stakeholders in Chinatown and throughout the city. Architect Peter Kasavan will work closely with us to develop design products for the Chinatown Revitalization Plan that will offer a keen perspective on design that is appropriate for the local context. Peter has been the archi‐ tect for many notable buildings in Salinas including the National Steinbeck Center and the Cesar Chavez Library addition. BAE Urban Economics (BAE) will serve as the economic consultant and will provide demo‐ graphic/market analysis and recommendations to help stimulate development and eco‐ nomic viability in Salinas’s Chinatown. BAE’s experience extends statewide, including extensive work in communities throughout central and northern California. We are cur‐ rently working with BAE on the Downtown Gilroy Station Area Plan, for which BAE pre‐ pared an Opportunities and Constraints Report with a detailed market study section. CHINATOWN REVITALIZATION PLAN A. Letter of Introduction 1 CITY OF SALINAS Urban Initiatives will serve an integral role on the project team by engaging service pro‐ viders and the disadvantaged population in Salinas’s Chinatown. Joe Colletti of Urban Initiatives has had success working with many Cities and Counties throughout California to help homeless people transition out of their state of homelessness into housing. Some places that have benefitted from their works include Merced County and Pasadena. While we have not identified a specific consultant to advise the team on community en‐ gagement, PlaceWorks has included an allowance for this service in our budget and will include this in our responsibilities as overall prime consultant and project manager. A discussion of our understanding of the key issues for the proposed project and our team approach to addressing those issues are included in the Executive Summary of the proposal. PlaceWorks has reviewed the sample contract and is willing and able to sign the contract as‐is, with the proposed insurance requirements. Please do not hesitate to contact me if you need more information. The PlaceWorks team looks forward to working with you on this interesting and challenging project! Sincerely, PLACEWORKS Bruce Brubaker, LEED AP Associate Principal 2 A. Letter of Introduction CHINATOWN REVITALIZATION PLAN CITY OF SALINAS B. EXECUTIVE SUMMARY The PlaceWorks proposal to complete the Chinatown Revitalization Plan is composed of the following sections: a letter of introduction, which briefly presents our team strengths; this executive summary; lead project contact; a description of the Project Team; experi‐ ence and qualifications of PlaceWorks and subconsultants; the scope of work describing tasks and deliverables; our budget estimate; the project schedule; and general contract requirements. The organization is arranged as requested in the Request for Proposals. The composition of our team and the development of our scope of work are strongly influenced by our understanding of the key issues facing the Chinatown area as described below. Public Perception Issue: From the very beginning of settlement, the Chinatown area has been isolated from other parts of Salinas. In the beginning this was intentional: the Chinese Exclusion Act forced Asian community members to reside north of Downtown, isolated by drainage ditches and railroad tracks. Well into the twentieth century this area collected uses not welcomed elsewhere ‐ either through neglect or intention ‐ including gambling and pros‐ titution establishments. In the 1980’s and 90’s the entire nation saw increasing numbers of homeless people, and this area of Salinas became a common location for homeless to congregate. In the past few years the problem of people living on the streets in China‐ town has become substantially more prevalent. All of these factors lead to a public per‐ ception of the area which is negative. Approach: The focus of the Chinatown plan is transformation of this area into a more vibrant and economically successful area. Part of that effort will need to change the per‐ ception of this area from “only homeless people congregate there” to a new story of “Chinatown is changing for the better.” We believe that transformation can happen while continuing many of the essential social service functions that exist in Chinatown now. PlaceWorks will collaborate with Joe Colletti of Urban Initiatives to interview service pro‐ viders and other organizations to understand the underlying needs and to develop im‐ plementable recommendations for transitioning people from street to housing. Joe is a statewide expert who has authored successful plans and programs to help homeless people in Merced County and Pasadena, among other communities. Condition of Existing Built Fabric Issue: Many existing buildings in the Chinatown area are not well maintained. Further study is needed to determine the condition of existing building stock. Despite the ne‐ glect, the area has many attributes that can be turned into assets with appropriate incen‐ tives. The area has a traditional street pattern at a scale that lends itself to walking and shopping. Many of the remaining buildings are built up to the sidewalk and have two story frontages, which provide enclosure to the street and could be quite attractive if new development fills in the empty lots. The area is also quite close to the redeveloping CHINATOWN REVITALIZATION PLAN B. Executive Summary 3 CITY OF SALINAS downtown. Finally, the Chinatown association is authentic, and this unique history could become a trademark for this area. Approach: The PlaceWorks team will assess the constraints and opportunities for the built fabric in Chinatown and work with community members and stakeholders to create a vision for the physical fabric of Chinatown. We will work with noted local architect Pe‐ ter Kasavan to generate alternatives for development that are appropriate to Salinas, and then assess them with economics consultant BAE to ensure that the development Salinas and is feasible. The elements of the vision will then be translated into development standards and design guidelines that will shape future development to meet the vision. In addition, an implementation strategy will be developed to identify ways to catalyze existing development such as the Mid‐Pen Housing development along with other key development sites to jump start revitalization of Chinatown. PlaceWorks has experience with revitalization projects like this, often with team member BAE, in Downtown Ceres, Historic Downtown Upland, Downtown Gilroy, and other similar places. Connectivity to Downtown and Transit Issue: The physical isolation of Chinatown is an obstacle that needs to be overcome. Many have thought about this
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