Thursday, March 10 6:30 P.M. CUPRAP Professional
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CUPRAP, College and University Public Relations and Associated Professionals, is proud to present the ninth annual CUPPIE Awards. Altogether, 380 entries were received from colleges, universities, and providers of private, specialized and secondary education in 2016 Pennsylvania, New Jersey, New York, Delaware, Maryland and Wisconsin. Judges represented experts in the field of communications and included designers, writers, educators, corporate executives and media professionals. CUPPIE JUDGES Print and Writing Samuel Roberts Noble Foundation Advertising team, led by Adam Calaway, Director of www.cuprap.org Communications AWARDS Eleanor Kubacki, Founder and CEO, EFK Group Karen Kelly, Director of Communications CUPRAP is a voluntary organization of communications Alan Sharavsky, President, Sharavsky at the Gallogly College of Engineering, Communications University of Oklahoma professionals from colleges, universities and Brian Adler, Vice President of Public independent schools dedicated to advancing the Electronic Media and Video Relations/Marketing, Southwestern understanding of higher education and enhancing the Creative Excellence in Marketing and Communications Oklahoma State University Seer Interactive Team, led by Sunny Reed, professional development of its members. CUPRAP Analytics Manager members work in public relations, media relations, Public Relations 160over90 Team, led by Katie Foley, marketing, publications, sports information, web and Anne Klein Communications Group, led Account Supervisor graphic design, social media and more. Members come by Christopher Lukach, President and Thursday, March 10 member of the ownership team from private and public colleges and universities, junior Photography colleges, community colleges, independent schools, as 6:30 p.m. Dan Z. Johnson, Dan Z. Johnson Wild Card well as other organizations involved in higher education. Photography Harmelin Media Team, led by Founded in Pennsylvania in 1980 as one of the nation’s CUPRAP Professional Development Dave Jackson, Photojournalist Betsy Ostroff, Vice President few statewide organizations, CUPRAP members now Conference come from many states. Today, CUPRAP has nearly 350 Hershey, PA members from 100 institutions. CUPPIE COMMITTEE Renee Cree, Public Relations Manager, Marketing & Communications, Philadelphia College of Osteopathic Medicine Elizabeth Hanson, Marketing Consultant, E. Hanson Unlimited Barbara Baals, Assistant Director, Media & Public Relations, Rowan University PRINT – BROCHURES (PRODUCED IN-HOUSE) Silver PRINT – VIEWBOOKS (PRODUCED IN-HOUSE) Silver ADVERTISING – TV (PRODUCED BY AGENCY) ELECTRONIC MEDIA – VIDEO (PRODUCED Gold Susquehanna University, Susquehanna Gold Gettysburg College, Gettysburg College 2015 Gold IN-HOUSE) Gettysburg College, Capstone 2015: Art and Currents Swarthmore College, Swarthmore College Commencement St. Mark’s High School/Allied Pixel, St. Gold Art History Senior Projects Catalog Bronze Viewbook Bronze Mark’s High School – “All Things Possible” Franklin and Marshall College, Alumni Silver Albright College, The Albright Reporter Silver Rider University, Rider Breaks a World Silver Spotlight: Donnell Butler Swarthmore College, Swarthmore Travel Honorable Mention Edinboro University of Pennsylvania, Record Wilkes University, A University Built Around Silver Brochure Carthage College, The Carthaginian Edinboro University Viewbook Honorable Mention Greatness Drexel University–Marketing and Bronze Bronze Swarthmore College, The Inauguration of Bronze Communications, Do Something Different Drexel University College of Engineering, PRINT – MAGAZINES (PRODUCED BY AGENCY) Eastern University, Undergraduate Valerie Smith Rosemont College/Allied Pixel, Rosemont Bronze Institutional Advancement Small Brochure Gold Admissions Viewbook 2015 College – “Our Tuition Promise” Franklin and Marshall College, Alumni Honorable Mention Widener University, Widener Magazine, Honorable Mention WRITING – FEATURE ARTICLE Honorable Mention Spotlight: David Lasky Franklin and Marshall College, Diplomat Spring and Fall 2015 Issue Villanova University, Igniting Change: Gold DeSales University, DeSales Fall 2015 Honorable Mention Athletic Club Fundraising Brochure Silver Villanova University College of Engineering Albright College, Crossing Borders: One Television Commercial Gettysburg College, The Network Drexel University-Office of Communications, Family’s Journey from Bosnia PRINT – BROCHURES (PRODUCED BY EXEL 2015 PRINT – VIEWBOOKS (PRODUCED BY AGENCY) Silver ADVERTISING – ONLINE (PRODUCED ELECTRONIC MEDIA – VIDEO (PRODUCED AGENCY) Bronze Gold Pennsylvania College of Technology, Clean IN-HOUSE) BY AGENCY) Gold Thiel College, The Bell, Spring 2015 Grove City College, CrimsonView Water to Go, Fall 2015 OCA Gold Gold Villanova University School of Business, Honorable Mention Bronze Cabrini College, New Program Ads Drive Philadelphia College of Osteopathic Villanova School of Business Center for Maria College, Maria Magazine Treasures PHOTOGRAPHY – FEATURE PHOTO Wilmington University, Media Master 4,000+ Visitors in 4 Months Medicine/Paskill, Stapleton & Lord, Global Leadership Brochure College’s Rich History With Exciting Future Gold Honorable Mention Philadelphia College of Osteopathic Silver Swarthmore College, Reading on Parish Lawrenceville School, From Whisks to ADVERTISING – ONLINE (PRODUCED BY Medicine Website Video Thiel College, Homecoming 2015 Self-Mailer PRINT – NEWSLETTERS Beach Whiskers AGENCY) Silver Gold Silver Gold Franklin and Marshall College, The PRINT – COVERS Albright College, Fashion Lion: The Albright Eastern University, Commencement with WRITING – CREATIVE HEADLINES Peirce College, Peirce College Online Campaign for Shadek Stadium Gold College Fashion Department Newsletter Walton Hall Background Gold Advertising Bronze Lafayette College, COMMITMENT, Silver Bronze Lawrenceville School, From Whisks to Penn State University Abington, Seize The COMPETITION, CONNECTION Susquehanna University, 2015 Tabloid #2 Juniata College, Candlelight Ceremony Whiskers ADVERTISING – OUTDOOR (PRODUCED Moment Today at Penn State Abington Silver Bronze Honorable Mention Silver IN-HOUSE) Honorable Mention Saint Joseph’s University, Intellect Magazine Waynesburg University, Unscripted- Juniata College, JC Spring Thiel College, Brain Matters Gold Peirce College, Peirce College Video: 150th Cover December 2014 Bronze Saint Joseph’s University, Jesuit Is Anniversary Innovation Video Bronze Honorable Mention PHOTOGRAPHY – NEWS PHOTO Chatham University, College is Expansive Silver Rowan University, Rowan Magazine Rutgers University-Newark, Connect, Gold Honorable Mention Temple University, Arts at Temple ELECTRONIC MEDIA – SOCIAL MEDIA Fall 2014 Saint Joseph’s University, Pope Francis’ Visit Misericordia University, Defining Differences Bronze Gold PRINT – DEVELOPMENT/ANNUAL to Saint Joseph’s University Grove City College, Open Your Eyes Misericordia University, Journey of REPORTS/CAMPAIGNS/MAJOR GIFT PRINT – POSTCARDS (PRODUCED IN-HOUSE) Silver ADVERTISING – PRINT (PRODUCED IN-HOUSE) Billboard Misericordia University First-Year COMMUNICATIONS (PRODUCED IN-HOUSE) Gold Swarthmore College, Candlelight Vigil Gold Students-2015 Gold Thiel College, Prospective Students Postcard Neumann University, Maymester poster ADVERTISING – OUTDOOR (PRODUCED BY Silver Waynesburg University, 2013-2014 Annual Series PHOTOGRAPHY – OTHER Silver AGENCY) Grove City College, 70s Decade Challenge Report Silver Gold Slippery Rock University of Pennsylvania, Gold Bronze Silver Slippery Rock University of Pennsylvania, Swarthmore College, Film Noir We’ve Got Your Number Philadelphia College of Osteopathic Susquehanna University, Study Abroad Villanova University School of Business, Homecoming Invite Silver Bronze Medicine, Institutional Billboard for Historic Instagram Contest Villanova School of Business Dean’s Fund Bronze Lafayette College, Celebrate Lafayette in New Temple University, Hire an Owl Philadelphia Pope Visit for Strategic Initiatives Annual Report Slippery Rock University of Pennsylvania, York – One World Trade Center Silver ELECTRONIC MEDIA – OTHER Bronze 19th Hole ADVERTISING – PRINT (PRODUCED BY Peirce College, Peirce College Outdoor EMERGING MEDIA Lafayette College, Annual Fund Calendar, Honorable Mention PHOTOGRAPHY – SPORTS AGENCY) Advertising: 150th Anniversary Billboard Gold 2015-16 Lebanon Valley College, Music Department Silver Gold Bronze Lehigh University, Entrepreneurs@LehighU Honorable Mention Circle of 5ths Lafayette College, Celebrating in Peirce College, Peirce College Print Manor College/Paskill, Stapleton & Lord, Blog Juniata College, Juniata College President’s New York – Leopards’ Victory Over Lehigh Advertising: Metro Insertion Manor College Undergraduate Recruitment Honorable Mention Report 2013-14 PRINT – POSTCARDS (PRODUCED BY AGENCY) Silver Campaign York College of Pennsylvania, Parent Gold (tie) PUBLIC RELATIONS – PR CAMPAIGN Temple University, Temple Football Season Newsletters PRINT – DEVELOPMENT/ANNUAL Peirce College, Peirce College Open House Gold Ticket ELECTRONIC MEDIA – WEBSITE REPORTS/CAMPAIGNS/MAJOR GIFT Postcards Gettysburg College, Marketing outcomes, the Bronze Gold WILD CARD COMMUNICATIONS (PRODUCED BY AGENCY) Thiel College, Summer Alumni Events network, and value Peirce College, Peirce College Print Philadelphia College of Osteopathic Gold Gold Postcard Series Silver Advertising: PBJ Full Insertion Medicine/Paskill, Stapleton & Lord, Widener University, Chester Magazine Franklin and Marshall College,